How Goli Advertises on Meta

# Ad summary A creator shares that the Goli Nutrition website is offering a triple discount and free shipping on Goli NAD+ gummies. # Brand positioning Goli Nutrition positions itself as a wellness brand focused on creating gummy vitamins with a goal to help consumers easily incorporate supplements into their daily routines. The brand aims to occupy a space in the consumer's mind as a convenient and tasty way to stay healthy, and aligns with a lifestyle that prioritizes well-being. Goli's brand positioning is functional, in that they deliver health benefits through supplements, and also emotional, in that their products are designed to make consumers feel good about taking care of themselves. Goli's branding is simple and clean, with a focus on clear product benefits and appealing packaging. # Product Goli Nutrition NAD+ Gummies are a dietary supplement containing Nicotinamide Riboside designed to support cellular health, energy metabolism, and overall well-being. The gummies are intended for adults seeking to boost their NAD+ levels, which naturally decline with age. Each gummy delivers a precise dose of Nicotinamide Riboside, an ingredient known for its ability to promote cellular energy production and support healthy aging. These gummies aim to address the common challenge of maintaining optimal cellular function as individuals age by providing a convenient and enjoyable way to supplement NAD+ levels. The ad highlights that these gummies are easy to incorporate into daily life. # Visual style The ad uses a simple, straightforward visual style with a handheld camera, giving it a UGC feel. The editing is minimal with static shots, making the ad feel authentic and unpolished. The pacing is slow and deliberate. The production quality supports an authentic tone, aligning with the typical user-generated content. # Hooks Spoken: 00:00–00:07 Female 1: [Excitedly] Someone fcked up cuz today the new Goli NAD+ is on a triple discount with free shipping. Text overlay: 00:00–00:07 Someone fcked up cuz today the new Goli NAD + is on a tripple discount with free shipping Visual: 00:00–00:02 A close-up shot of a box filled with three bottles of Goli Nutrition Renew NAD+ gummies on a countertop. Several individual gummies are scattered around the box. The countertop appears to be granite with visible grains and textures. The background is blurred. / 00:02–00:07 A hand wearing a diamond ring reaches into the frame and picks up one of the Goli NAD+ gummies. The hand brings the gummy closer to the camera to show it more clearly. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad highlights the pain point of missing out on a great deal. Viewers might feel anxious about not taking advantage of the potential mistake that leads to the discount. # Value propositions - Goli NAD+ is on a triple discount with free shipping # Benefits - Triple discount - Free shipping # Features - NAD+ Gummies # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of a customer showing the product. # Storyline - 00:00–00:07 00:00–00:07 A hand wearing a diamond ring reaches into a pile of Goli NAD+ gummies that are displayed on a counter next to a box filled with three bottles of the same product. The creator is conveying excitement and shock at an offer.

# Ad summary This ad shows the Goli Renew NAD+ gummies and informs the viewer that they support cellular energy and healthy aging. # Brand positioning Goli Nutrition is presented as a health and wellness brand offering gummy supplements that are gluten-free, non-GMO, healthy aging, sugar-free, vegan, and delicious. The brand aims to occupy the space of making health supplements accessible and enjoyable through tasty, gummy formats. The brand promotes a modern, health-conscious lifestyle, and it positions itself as science-backed, emphasizing the dietary and wellness benefits of its products, while being appealing due to its gummy format. # Product The Goli Renew NAD+ Gummies are gummy supplements that contain Nicotinamide Riboside, an NAD+ precursor, and they are designed to support cellular energy and healthy aging. The gummies are described as "Gusher-like," alluding to a candy-like texture with a liquid center. Each bottle contains 60 gummies. The product is for individuals looking to support their cellular energy, promote healthy aging, and enjoy a tasty supplement. The Goli Renew NAD+ Gummies address the purchase barrier of supplements not being enjoyable by offering a delicious gummy form. # Visual style The ad's aesthetic is brightly lit and clean, highlighting the product clearly with a stationary camera. The production quality appears to be a hybrid of commercial and influencer content, focusing on a single product shot. The pacing is slow and steady, with static shots, showcasing the product. # Hooks Spoken: 00:00–00:03: The Goli Renew gummies just launched and they are still on a massive launch deal. Visual: 00:00–00:03: A close-up shot of a white bowl filled with a pile of dark red, cube-shaped Goli Renew NAD+ Gummies. The red Goli bottle is resting on top of the pile of gummies. The bowl rests on a wooden countertop, set against the dark background. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The Goli Renew NAD+ Gummies contain Nicotinamide Riboside, an NAD+ precursor, designed to support cellular energy and promote healthy aging in a tasty and enjoyable format. # Benefits - Help support cellular energy - Healthy aging - Delicious # Features - Gusher-like gummy - Filled with Nicotinamide Riboside, NAD+ precursor # Call to action Step the on shopping bag down there make sure you're grabbing them. # Social proof - None used. # Point of view - Brand 100% – The speaker discusses the products and their benefits. # Storyline - 00:00–00:03 The creator introduces the Goli Renew gummies, informing the audience of their recent launch and a current launch deal. - 00:03–00:05 He directs viewers to the shopping bag link to take advantage of this deal and purchase the gummies. - 00:05–00:13 He describes the product as "Gusher-like" and containing Nicotinamide Riboside, an NAD+ precursor, that supports cellular energy and healthy aging. - 00:13–00:14 Finally, he emphasizes that they are delicious.

# Ad summary A woman presents the Goli Nutrition Renew + NAD gummies and promotes a special limited-time offer. # Brand positioning Goli Nutrition offers gummy supplements designed to make health and wellness accessible and enjoyable. The brand emphasizes simplicity and convenience, providing easy-to-consume gummies packed with essential nutrients. Their products aim to fill nutritional gaps and support various health goals, such as overall well-being, energy, and beauty, all while maintaining a fun and tasty experience. Goli Nutrition positions itself as a modern, health-conscious brand that aligns with a lifestyle focused on balanced nutrition and proactive self-care. # Product Goli Nutrition Renew + NAD Gummies are designed to support healthy aging and cellular energy renewal. These gummies contain nicotinamide riboside, a precursor to NAD+ in the body, which helps maintain overall well-being. The product is presented as a tasty and convenient way to incorporate anti-aging support into a daily routine. Goli gummies come in a square shape with a special filling. It is positioned as a simple and enjoyable way to boost cellular energy and promote healthy aging with a special discount on bundles. # Visual style The ad has a casual, UGC-style aesthetic. It features a simple, clean background and natural lighting, giving it an authentic feel. The editing is straightforward, with quick cuts to maintain viewer engagement. The overall production quality is good, but it still retains the unpolished look of user-generated content. Pacing is moderately fast, matching the enthusiastic tone of the presenter. # Hooks Spoken: 00:00–00:02: [Enthusiastic] Oh, estas no son, esas son las de vinagre de manzana. Text overlay: 00:00–00:33: Queeeeeeeeeeeerrrr (Comment bubble) Visual: 00:00–00:03: A woman with long brown hair, wearing a denim jacket, stands against a bright blue background. She holds up a red bottle of Goli Apple Cider Vinegar gummies with a white label. A comment overlay is visible in the upper-left corner. The camera is selfie-style, close-up on her face and upper body. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad does not explicitly mention a pain point, but implies that the gummies help with the desire to support healthy aging, increase energy and maintain overall well-being. # Value propositions - The gummies contain nicotinamide riboside, a precursor to NAD+, that is for supporting healthy aging and renewing that cellular energy. - Special discount on a bundle of three or five bottles # Benefits - Supports healthy aging - Renews cellular energy - Supports healthy aging - Renew energy cellular # Features - Square shaped gummies - Special filling - Nicotinamide riboside # Call to action Pícala al carrito de compras, escoge qué bundle quieres, te está mandando un regalito especial # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer/creator, sharing her experience and promoting the product. # Storyline - 00:00–00:03 The creator begins by presenting a bottle of apple cider vinegar gummies but quickly corrects herself, saying those are not the product she intends to show. - 00:03–00:09 She introduces Goli Renew + NAD Gummies, highlighting their square shape and special filling. - 00:09–00:18 She elaborates that the gummies contain nicotinamide riboside, a precursor to NAD+ that supports healthy aging and cellular energy. - 00:18–00:33 The creator promotes a special discount on a bundle of three or five bottles, emphasizing a limited-time offer that includes a special gift and free shipping.

# Ad summary This ad showcases Goli Nutrition's Renew NAD+ Gummies, emphasizing their benefits for cellular repair, healthy aging, energy, and overall wellness. The ad features close-up shots of the product and text overlays that highlight key features. The ad uses a catchy song and quick cuts to appeal to a younger audience. # Brand positioning Goli Nutrition is presented as a modern wellness brand focused on making health and nutrition accessible and enjoyable. The brand positions itself as innovative by offering gummy supplements, and seems to push against the category norm of pills and capsules. Goli appears to align with a lifestyle of easy wellness and supports healthy aging through cellular repair and energy. # Product The Goli Nutrition Renew NAD+ Gummies are dietary supplements designed to support cellular repair, healthy aging, reduce brain fog, boost energy, and promote overall wellness. These gummies contain Nicotinamide Riboside and are gelatin-free, gluten-free, non-GMO, and vegan-friendly. The product aims to be an easy wellness habit for those seeking a convenient way to boost their NAD+ levels, which the ad implies will lead to a healthier and more energetic lifestyle. The gummies are packaged in a red bottle with a white cap. # Visual style The ad has a UGC feel, with close-up shots and static camera work. The editing is simple with no transitions, and the production quality is basic, aligning with the tone of a casual product demo. The pacing is moderate, determined by the music. # Hooks Spoken: 00:04–00:05: [Singing] Better get it, better go, go get it, what you waitin' for? Text overlay: 00:00–00:05: ‼ NEW PRODUCT ‼ / 00:00–00:05: Support cellular repair / 00:00–00:05: Supports healthy aging / 00:00–00:05: Less fog -more energy / 00:00–00:05: NAD needs NR to get into the cells / 00:00–00:05: Easy wellness habit Visual: 00:00–00:04: A hand holds a bottle of Goli Renew NAD+ Gummies in front of a wall with vertical gray and white patterned wood paneling. The hand has light skin and manicured nails with clear polish. Text overlays list product benefits. The bottle is red with a white cap, prominently displaying the Goli Nutrition logo and “RENEW NAD+ GUMMIES”. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the target audience struggles with energy levels and cellular repair as they age. "Less fog - more energy" suggests a desire to combat mental fatigue and increase vitality. # Value propositions - Goli provides an easy wellness habit and easy way of getting essential vitamins to provide energy # Benefits - Healthy aging - More energy - Cellular repair - Easy wellness habit # Features - Support cellular repair - Supports healthy aging - Less fog -more energy - NAD needs NR to get into the cells - Easy wellness habit # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a product user showcasing the item in a casual, first-person view. # Storyline - 00:00–00:04 The ad starts with a close-up of the Goli Renew NAD+ Gummies bottle. - 00:04–00:09 The hand holding the bottle rotates it slightly, showing different sides of the product packaging, along with the product features in text overlay.

# Ad summary The ad is for Goli Nutrition NAD+ Gummies. A woman explains that today is the last day to get the gummies for crazy prices like this. She urges the viewer to add it to their cart and go to checkout, as the discount is automatically applied by TikTok. She reiterates that the sale ends tonight at midnight and the viewer should go get their steal now. # Brand positioning Goli Nutrition positions itself as a health and wellness brand offering gummy supplements that are both effective and enjoyable to consume. The brand emphasizes accessibility through its gummy format, making it easy for consumers to incorporate supplements into their daily routine. By partnering with content creators to promote its products, Goli aims to foster a sense of trust and reliability with potential customers. Goli targets health-conscious individuals who value convenience and want to improve their overall well-being with a tasty treat. # Product The advertised product is Goli Nutrition's Renew NAD+ Gummies, a dietary supplement designed to support cellular energy and healthy aging. Each bottle contains 60 gummies, featuring Nicotinamide Riboside as a key ingredient, along with other components that revive, restore, and renew. The gummies are red, cube-shaped, and positioned as a delicious and easy way to incorporate health supplements into one's daily routine. These gummies are intended for individuals looking to boost their energy levels and support overall well-being while addressing the purchase barrier of traditional supplements being difficult to swallow or unpalatable. # Visual style The ad has a clean and bright aesthetic, typical of modern UGC content found on platforms like TikTok. The editing is smooth, using simple cuts to transition between shots. The production quality appears to be a blend of UGC and commercial elements, with clear product shots and a casual tone. # Hooks Spoken: Female 1: This is gonna be the last day to get it for crazy prices like this. Text overlay: 00:00–00:15 / ENDS TODAY / Goli NAD+ Gummies Visual: 00:00–00:03: A red bottle of Goli Nutrition Renew NAD+ Gummies is centered on a gray and white granite kitchen countertop. Several dark red, cube-shaped gummies surround the bottle. The background shows a kitchen with dark wood cabinets, a stove, and various kitchen utensils. Text overlay reads "60% OFF", "ENDS TODAY", and "Goli NAD+ Gummies". # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of missing out on a great deal. It creates fear that customers will miss the sale. # Value propositions - The gummies provide a discount automatically through TikTok. # Benefits - Today is the last day to get it for crazy prices like this. - TikTok will automatically apply your coupons and discounts. - The sale ends tonight at midnight. # Features - Goli Nutrition Renew NAD+ Gummies # Call to action Go get your steal right now. # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer sharing her experience and urging viewers to take advantage of a limited-time offer. # Storyline - 00:00–00:03 The ad begins with a still shot of a bottle of Goli NAD+ Gummies surrounded by individual gummies on a kitchen countertop. - 00:00–00:03 The female speaker states that this is the last day to get Goli NAD+ Gummies for crazy prices like this, creating a sense of urgency and scarcity to encourage immediate action. - 00:03–00:09 The ad cuts to a woman holding a bottle of Goli NAD+ Gummies in her hand. This transitions into a shot of three bottles on the kitchen counter with the individual gummies. She tells the viewer to add the product to their cart and go all the way to checkout. - 00:07–00:10 The speaker explains that TikTok will automatically apply coupons and discounts, simplifying the purchasing process and removing potential friction for the customer. - 00:10–00:13 The ad cuts to a woman holding a bottle of Goli NAD+ Gummies in her hand. As a continuation of the earlier statement, she reiterates that today is the last day because the sale ends tonight at midnight, reinforcing the urgency. - 00:13–00:15 The female speaker wraps up the message, encouraging viewers to go get their steal right now, providing a clear and direct call to action.

# Ad summary A woman enthusiastically introduces Goli's new Renew+NAD gummies, highlighting their healthy aging benefits, vegan/gluten-free status, and a limited-time offer to purchase three bottles at the cost of one. # Brand positioning Goli Nutrition is presented as a health and wellness brand focused on creating gummy supplements that support various aspects of health. The brand emphasizes making health accessible and enjoyable through convenient, tasty gummies. Goli aims to occupy a space in the consumer's mind as a provider of easy-to-consume supplements that align with a healthy lifestyle. The brand promotes values such as accessibility, convenience, and health benefits, pushing against the norm of complex or unpleasant supplement consumption. The brand positioning is functional, emphasizing the health benefits of its products, but also emotional, as it evokes feelings of well-being and enjoyment. # Product The featured product is Goli Nutrition's Renew+NAD Gummies, designed to support healthy aging and cellular energy. The gummies are formulated with Nicotinamide Riboside, a precursor for healthy aging. They also contain Amina, Vitamin C, and Vitamin B3. The product is presented as vegan, gluten-free, and non-GMO. The gummies support cellular energy and provide a convenient and tasty way to incorporate these nutrients into one's daily routine. They are packaged in a red bottle with white labeling, indicating the product name and key ingredients. The advertisement emphasizes the benefit of buying three bottles at the price of one as part of a limited-time launch promotion. # Visual style The ad has a UGC feel, with a handheld camera and simple background. The editing is minimal with static shots and a few quick cuts. The production quality is basic, resembling a typical smartphone video. The video is brightly lit and has a natural, unfiltered look. Pacing is consistent throughout, matching the speaker's enthusiastic tone. # Hooks Spoken: 00:00–00:03: [Enthusiastic] Oh my god, Goli acaba de sacar su primer gomita con Nat. Text overlay: 00:00–00:03: Omg nuevo lanzamiento Visual: 00:00–00:03: A woman with long dark hair, fair skin, and pink under-eye patches holds a clear glass bowl filled with cube-shaped red gummies. She wears a white top and gold hoop earrings. The background is a blurred living room with a painting on the wall. The camera is positioned close to her face, capturing her excited expression. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the desire for maintaining health and energy levels, particularly as one ages, by offering an accessible supplement option. # Value propositions - Supports healthy aging and provides cellular energy thanks to Nicotinamide Riboside, Amina, Vitamin C, and Vitamin B3 in a non-GMO, gluten-free, and vegan gummy. # Benefits - Supports healthy aging - Brinda soporte a tu energía celular # Features - Formulated with Nicotinamide Riboside - Contains Amina, Vitamin C, and Vitamin B3 - Non-GMO - Gluten Free - Vegan # Call to action Llévate tres al costo de lo que te vendría costando una # Social proof - The entire ad uses the woman's (customer) enthusiastic endorsement. # Point of view - Customer 100% – The entire video is from the perspective of a customer of the brand, as she is speaking directly to the camera while testing the product and providing a testimonial. # Storyline - 00:00–00:03 00:00–00:03: The woman holds up a bowl of Goli Renew+NAD Gummies and excitedly announces Goli's first gummy with NAD. - 00:03–00:16 00:03–00:16: She cuts one gummy in half with scissors, emphasizing that it is formulated with Nicotinamide Riboside and is a precursor to healthy aging. She also adds that it provides support to your cellular energy and contains Amina, Vitamin C, and Vitamin B3. This continues the thought by providing further details. - 00:16–00:26 00:16–00:26: Holding up the bottle, she states that they are non-GMO, gluten-free, and vegan. She advises viewers not to make the mistake of buying just one bottle, but to purchase three at the cost of what one would be with a price of launch. This advances the storyline by transitioning to the product's additional features and purchase incentives.

# Ad summary This ad showcases a hand holding a stack of the product, with text and images intended to create excitement and highlight a sale. # Brand positioning Goli Nutrition is presented as a health and wellness brand specializing in gummy vitamins and supplements. The ad aims to position Goli as a fun and tasty way to take vitamins and supplements. The use of gummies suggests the brand is targeting consumers who dislike traditional pills or want a more enjoyable experience. The bold text and playful visual elements of the ad convey a sense of excitement and positive energy, aligning the brand with a lifestyle that prioritizes health, wellness, and enjoyment. # Product The product is Goli's gummy vitamins. The ad shows the gummy vitamins stacked on top of each other. The gummies are red in color, cube-shaped, and appear to be soft and chewy. One gummy has a bite taken out of it. The gummies are not in any packaging. The ad appears to be geared towards people who want to improve their health but dislike traditional pills or want a more enjoyable vitamin-taking experience. The ad highlights the potential for significant savings with "Over 60% Off!". # Visual style The ad employs a bright, playful visual style with cartoon-style text bubbles and sparkle effects, giving it a lively, energetic feel. The background is a solid maroon color. The gummies themselves are the focal point, emphasized by their clear and glossy texture. The image is well-lit and professionally shot, but the stylized text and effects create a casual, attention-grabbing aesthetic suitable for social media. # Hooks Headline: WOW # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - "Over 60% Off!" - highlights the opportunity to save money on Goli products. It’s a direct and compelling incentive for immediate purchase. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand speaks to the consumer through text overlays with "WOW," "OMG," and "Over 60% Off!" # Storyline - From the brand's POV, the ad is intended to capture the consumer's attention with the large, playfully designed "WOW" and "OMG" emphasizing excitement around the product. This serves as an immediate hook to draw the viewer in and create a sense of visual interest. - The brand then transitions to highlighting the product itself by showing an artful product demo. The hand holding a stack of gummies is likely intended to showcase the gummy's texture, shape, and color while signaling the brand’s unique value proposition. The gummies are not packaged to show them at their most appealing. - The brand concludes the ad by calling attention to the "Over 60% Off!" deal. This is designed to act as a purchase incentive, encouraging viewers to buy now and capitalize on the limited-time offer.

# Ad summary The ad features a content creator discussing the benefits of Goli Nutrition Renew NAD+ Gummies and their effect on cellular turnover. # Brand positioning Goli Nutrition is presented as a wellness brand focused on making health accessible through gummy supplements that are easy to incorporate into daily routines. The brand aims to occupy the consumer's mind as a provider of simple, effective, and enjoyable health solutions. Goli Nutrition appears to align with a lifestyle that prioritizes overall well-being. The brand positioning is both functional, by offering targeted benefits such as cellular repair and increased energy, and emotional, by improving mood and focus. The ad does not make any comparisons to the brand's competitors. The products are presented as an alternative to NAD+ injections. # Product The product being advertised is Goli Nutrition Renew NAD+ Gummies, a dietary supplement designed to support cellular turnover, improve energy levels, and enhance mood and focus. The gummies contain NR, a precursor that helps the body naturally produce NAD+. The product is presented for adults over 30 whose NAD+ levels may be declining. The gummies are chewable and flavored, making them easy to consume. Goli gummies are presented as an alternative to injecting NAD+, which is a common misconception. Goli is presented as a way to boost energy, improve mental clarity, and elevate overall mood. # Visual style The ad has a casual, UGC feel, with a single person speaking directly to the camera. The lighting is natural, and the editing is minimal, with static shots and no transitions. The pacing is consistent, with a moderate cut frequency to maintain engagement. # Hooks Spoken: Male 1: Okay, so today's peptide is NAD plus and this is such a huge buzzword happening right now. Text overlay: I loveeee my NAD supplement I've noticed a difference in my skin (comment) Visual: 00:00–00:04 A medium, selfie-style shot of a light-skinned male with a red beard and glasses, wearing a light blue collared shirt. He's holding a red gummy and talking to the camera. Behind him is a white panel wall. At the top of the frame is a comment bubble, reacting to the product. The creator holds a red gummy in front of the camera. # Funnel stage Consideration # Pain points NAD+ levels plummet after 30. # Value propositions - Improve mood, focus and overall outlook on life with NAD+ supplements. # Benefits - gives you more energy - you don't feel jittery or crash throughout the day - helps with brain fog - mental clarity - improved was my mood, like my overall outlook on life # Features - NR - a precursor that helps your body naturally produce the NAD that it needs # Call to action I'm going to leave you a link somewhere down below so you can go try it for yourself. # Social proof - "I loveeee my NAD supplement I've noticed a difference in my skin" – User (Comment) # Point of view - Customer 100% – The ad is delivered by a creator discussing a product they use. # Storyline - 00:00–00:04 The creator introduces NAD+ as a buzzy supplement. - 00:04–00:17 The creator explains that NAD+ is present in every cell and plummets after age 30. This is presented as a baseline fact, shared as common knowledge. - 00:17–00:24 The creator explains that NAD+ helps with cellular turnover, focus, and mood. The tone is informational, designed to educate. - 00:24–00:34 The creator outlines the benefits of supplementing NAD+, including increased energy, and improved mental clarity. The creator's tone is enthusiastic, selling the product's benefits. - 00:34–00:40 The creator shares their personal experience with improved mood. They emphasize that improved mood is a positive outcome. The tone is conversational and relatable. - 00:40–00:50 The creator corrects the misconception that NAD+ requires injections. The perspective is that of a knowledgeable expert debunking a myth and providing an easier alternative. The tone is reassuring. - 00:50–00:56 The creator explains that the Goli Nutrition gummy supplement is NR. This reinforces the idea that you don't need injections. The tone is informative and reassuring. - 00:57–01:03 The creator explains how to use the product. This clarifies the product and positions the product as easy to use. The tone is instructional. - 01:03–01:07 The creator encourages people to try NAD+. The tone is encouraging.

# Ad summary A creator advertises the benefits of buying two bottles of the Goili Ashwagandha Gummies. The creator explains that by buying two bottles, the customer will receive an amazing double discount, flash sale price, and free and fast shipping. # Brand positioning Goili positions itself as a provider of ashwagandha gummies aimed at stress relief and wellness. By offering a double discount and flash sale prices, the brand promotes affordability. The visual presentation is straightforward, focusing on the product and its benefits. The brand aligns with functional benefits rather than emotional ones, emphasizing savings and convenience. # Product The advertised product is Goili Ashwagandha Gummies, presented as an easy way to reduce stress and improve overall well-being. The gummies are packaged in a blue bottle with a white cap and are being marketed with a double discount. Purchasing two bottles unlocks a flash sale price and fast and free shipping. The ad directly addresses the purchase barrier of cost by highlighting the discounts available when buying in bulk, encouraging viewers to take advantage of the limited-time deal for added value and convenience. # Visual style The ad has a polished UGC feel due to the direct to camera, casual tone of the presenter and the straightforward set design. The editing is minimal with static shots and no transitions, keeping the focus on the information being conveyed. The pacing is consistent, aligning with the presenter's speech. The overall production quality is high, lending credibility to the presenter and highlighting the product. # Hooks Spoken: 00:00–00:05 Why would you buy one bottle of the Goili Ashwagandha gummies when you can grab two and unlock an amazing double discount? Text overlay: 00:00–00:05 💥 Do NOT get this ‼️ Visual: 00:00–00:05 The presenter is centered in the frame against a black background with green LED strip lighting. He is wearing a blue hooded sweatshirt. He holds a blue bottle of Goili Ashwagandha Gummies in his left hand. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the high cost of health and wellness products by emphasizing how the consumer can save money if they buy two products. # Value propositions - Purchasing two bottles unlocks a flash sale price and fast and free shipping. # Benefits - Double discount - Flash sale price - Fast and free shipping # Features - Ashwagandha gummies # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is communicated by a person reviewing the brand's product. # Storyline - 00:00–00:05 00:00–00:05 The creator asks why someone would only buy one bottle of Goili Ashwagandha Gummies. - 00:05–00:09 00:05–00:09 The creator mentions that by grabbing two bottles, you unlock an amazing double discount, flash sale price. - 00:09–00:15 00:09–00:15 The creator states how to unlock the flash sale price: tap the orange shopping cart below for fast and free shipping.

# Ad summary This ad features a woman holding up a bottle of Goli brand new NAD+ gummies and one of the gummies to highlight their benefits. # Brand positioning Goli Nutrition positions itself as a wellness brand focused on making health accessible and enjoyable through gummy supplements. The brand differentiates itself by offering supplements in gummy form, making it easier and more appealing for people to incorporate into their daily routines. Goli promotes a lifestyle of simple daily wellness habits, emphasizing that taking care of one's health can be easy and delicious. # Product The featured product is Goli brand new NAD+ gummies, a dietary supplement designed to support cellular energy and healthy aging. The gummies are promoted as a simple daily wellness habit, addressing the barrier of complicated or unpleasant supplement routines. They claim to reduce brain fog and provide more clarity. The gummies are easy to chew and tasty. # Visual style The ad has a simple, clean visual style with a focus on the product and its benefits. The production quality is similar to user-generated content, which lends an authentic feel. The green checkmarks next to the text suggest a clear and direct message. The red and white color scheme is consistent with the Goli brand. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of brain fog and lack of mental clarity, offering a solution to improve focus and cognitive function. # Value propositions - Supports cellular energy: Highlights that the product helps with energy production at the cellular level. - Supports healthy aging: Conveys that the product is designed to promote overall well-being as you age. - Less braking fog & more clarity: Emphasizes that the product can enhance mental focus and cognitive function. - Simple daily wellness habit: Positions the product as an easy way to incorporate wellness into your daily routine. # Benefits - Supports cellular energy - Supports healthy aging - Less braking fog & more clarity - Simple daily wellness habit # Features - Supports cellular energy - Supports healthy aging - Less braking fog & more clarity - Simple daily wellness habit # Call to action None used. # Social proof - None used. # Point of view - Brand: The presenter of the product shares benefits like cellular energy, healthy aging, less brain fog, more clarity, and simple daily wellness habit. # Storyline - The presenter shows the Goli NAD+ gummy product in the bottle and in gummy form to establish what the product is, and she highlights benefits with check marks. The brand is communicating the product's key attributes and value to the viewer.

# Ad summary A woman urges viewers to purchase Goli Dreamy Sleep Gummies before the sale ends. She reminds them that TikTok will automatically apply coupons and discounts. # Brand positioning Goli Nutrition is presented as a brand that offers gummy supplements that are available at a discounted price. The brand aims to make health and wellness accessible and enjoyable, aligning with a lifestyle that values convenience and self-care. The brand seems to leverage platforms like TikTok, suggesting a focus on modern, digital-native consumers who appreciate deals and easy access to health products. # Product Goli Dreamy Sleep Gummies are dietary supplements designed to promote better sleep. The gummies contain ingredients like magnesium, chamomile, and vitamin D. The ad addresses the purchase barrier of price by highlighting a 50% off sale, emphasizing the limited-time nature of the deal to encourage immediate action. # Visual style The ad has a UGC feel with simple shots and minimal editing. The production quality is typical of social media content. The shot is brightly lit. # Hooks Spoken: 00:00–00:02 This is going to be the last day to get it for crazy prices like this. Text overlay: 00:00–00:02 50% OFF SALE 🚨 / 00:00–00:02 Final day, HURRY! Visual: 00:00–00:02: A turntable with three bottles of Goli Dreamy Sleep Gummies, stacked in a pyramid shape, rotates slowly. Above the gummy bottles are the words '50% OFF SALE' and 'Final day, HURRY!' # Funnel stage Bottom of funnel (Conversion) # Pain points The ad taps into the pain point of missing out on a great deal. This is going to be the last day to get it for crazy prices like this. # Value propositions - The TikTok platform automatically applying your coupons and discounts simplifies the purchasing process, saving time and effort. # Benefits - TikTok will automatically apply your coupons and discounts. - This is going to be the last day to get it for crazy prices like this. # Features - Goli Dreamy Sleep Gummies - Magnesium, chamomile, and vitamin D # Call to action Make sure you add it to your cart and go all the way to the checkout. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is enthusiastic about the Goli Dreamy Sleep Gummies and the current sale. # Storyline - 00:00–00:02 The creator introduces Goli Dreamy Sleep Gummies and mentions that it is the final day of the sale. - 00:02–00:09 The creator urges viewers to add the product to their cart and proceed to checkout, mentioning that TikTok will automatically apply coupons and discounts. This emphasizes ease and convenience. - 00:09–00:16 The creator reiterates that it is the last day of the sale, as it ends at midnight, and encourages viewers to purchase the product quickly, implying limited availability.

# Ad summary This ad promotes Goli Nutrition's Renew NAD+ Gummies, emphasizing their benefits for cellular energy and healthy aging. The ad features a male presenter holding the product, highlighting its gluten-free, non-GMO, gelatin-free, and vegan-friendly attributes. # Brand positioning Goli Nutrition is presented as a health and wellness brand that offers gummy supplements. It targets health-conscious consumers who are interested in easy and tasty ways to improve their well-being. The brand emphasizes natural, vegan, and non-GMO ingredients. By focusing on gummy supplements, Goli positions itself as a modern alternative to traditional vitamins, appealing to those who prefer a more enjoyable and convenient format. The brand promotes a healthy lifestyle with an emphasis on accessible supplements. # Product The featured product is Goli Nutrition's Renew NAD+ Gummies, designed to support cellular energy and healthy aging. The gummies contain Nicotinamide Riboside and are marketed as a precursor to promote cellular energy and healthy aging. The product is gluten-free, non-GMO, gelatin-free, and vegan-friendly. The ad addresses purchase barriers by highlighting the free shipping offer and making it easy to purchase by pinning the link in the description. The language is focused on the benefits of the product, targeting consumers interested in maintaining or improving their cellular health and overall well-being with a convenient gummy format. # Visual style The ad has a clean, straightforward aesthetic with a focus on clear product presentation. The editing style is simple with static shots and minimal transitions. The production quality is more polished than typical UGC but less elaborate than a high-end commercial. The pacing is consistent, aligning with the voiceover. # Hooks Spoken: Male 1: Goli just released a brand new NAD+—it's about time. Visual: 00:00–00:02: The presenter holds a bottle of Goli Renew NAD+ Gummies in his hand. The background is a plain white wall. There are a few animated duplications of the bottle on either side of the main bottle. The male presenter has fair skin, wearing a black sweater. # Funnel stage Consideration # Pain points The ad addresses the pain point of aging and declining cellular energy levels. By highlighting the NAD+ Gummies, the ad suggests a solution to help revive, restore, and renew cellular function for healthier aging. # Value propositions - Promotes cellular energy and healthy aging with a convenient gummy format. # Benefits - Supports cellular energy - Supports healthy aging - Revive - Restore - Renew # Features - Renew NAD+ Gummies - Nicotinamide Riboside - Gluten-free - Non-GMO - Gelatin-free - Vegan-friendly # Call to action I'll pin the link right down here so you can. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by a presenter who is promoting the brand and its products. # Storyline - 00:00–00:04 The presenter introduces Goli Nutrition's new NAD+ Gummies. - 00:04–00:05 The presenter is excited and believes that it is about time that the product was launched. - 00:05–00:07 He highlights that it's the precursor that supports cellular energy and healthy aging, speaking to the functional benefits. - 00:07–00:12 He lists the health and dietary benefits, such as gluten-free, non-GMO, gelatin-free, and vegan-friendly attributes. - 00:12–00:17 He emphasizes the amazing deal with free shipping and encourages viewers to grab their own by pinning the link below.

# Ad summary A content creator showcases the new NAD+ gummies from Goli Nutrition. The gummies support cellular energy and healthy aging. The ad prompts viewers to take advantage of a limited-time offer. # Brand positioning Goli Nutrition is presented as a brand focused on providing accessible and enjoyable health supplements, specifically through gummy vitamins. The brand emphasizes making health and wellness convenient and palatable by delivering essential nutrients and supplements in gummy form. Goli seems to be pushing against the norm of traditional pills and capsules by offering a tasty, chewable alternative, appealing to those who may find it difficult or unpleasant to swallow pills. The brand focuses on functional benefits, such as providing energy, rather than emotional appeal. # Product Goli Nutrition Renew NAD+ Gummies are designed to support cellular energy and healthy aging. These gummies contain Nicotinamide Riboside, an NAD+ precursor. They are presented as a chewable, tasty alternative to traditional supplements. The gummies are gluten-free, non-GMO, gelatin-free, and vegan-friendly. The ad features the gummy having a "gusher-like inside" filled with the supplement. The ad suggests that if the viewer enjoys eating Gushers, they will love eating these gummies every day. # Visual style The ad has a casual, UGC feel, with natural lighting. The editing includes some quick cuts and zooms to emphasize the product's features and benefits. The production quality is similar to a standard commercial, which adds to the overall clarity and appeal. # Hooks Spoken: Male 1: Oh my gosh, Goli just launched their new NAD plus gummies and to celebrate they're running a massive sale on the bottles right now. Visual: 00:00–00:02 The camera is close-up and handheld as a fair-skinned person wearing a blue shirt and a black baseball hat, with a deer emblem, pours a plateful of cubed, red gummies into a white bowl with a black rim. The background is out of focus, but shows a white kitchen. / 00:02–00:04 The camera zooms in as the person cuts a gummy cube with scissors, with the person’s fingers holding the gummy close to the camera. The person has blue eyes and facial hair. / 00:04–00:07 The camera is close up on three red gummy vitamin bottles, still in the box, inside of a white kitchen. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the problem of aging and declining cellular energy by offering gummies that support healthy aging. # Value propositions - NAD+ precursor that supports cellular energy and healthy aging - Gluten-free, non-GMO, gelatin-free, vegan friendly - Gusher-like inside # Benefits - Support cellular energy - Healthy aging # Features - Nicotinamide Riboside - Gummies # Call to action I'm going to link it below, grab it while you can. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a content creator sharing their experience with the product. # Storyline - 00:00–00:02 The content creator displays a plate of red gummies. - 00:02–00:04 The creator holds one gummy up and shows a pair of scissors cutting it in half to reveal a gusher-like center. This introduces the novelty of the product’s unique format. - 00:05–00:07 The creator showcases three bottles in a branded Goli box, which highlights the product’s availability and packaging, and suggests a special deal on multiples. - 00:08–00:11 The content creator pulls apart another gummy to show the gooey inside, emphasizing a unique textural element, and indicating the supplement is Nicotinamide Riboside. - 00:11–00:15 The creator holds a bottle of the Goli gummies to the camera, highlighting functional aspects and attributes such as cellular energy and healthy aging. - 00:15–00:19 The creator holds a plate filled with gummies and faces the camera to indicate the number of gummies you can eat, and the flavor profile is designed for daily consumption. - 00:19–00:25 The creator emphasizes benefits on the bottle such as the gummy being gluten-free, non-GMO, gelatin-free and vegan, highlighting attributes that speak to health-conscious or dietary-restricted consumers. - 00:26–00:35 The creator holds the bottle of Goli gummies and the plate to indicate the deal happening now is for a limited time, and that he will link it below, prompting the audience to act fast and make a purchase.

# Ad summary This ad promotes the Goli 3-pack bundle. The ad features a woman speaking about the product. # Brand positioning Goli is presented as a health and wellness brand offering gummy supplements. The brand positions itself as a convenient way to get the benefits of various health supplements, like apple cider vinegar, without the unpleasant taste. The brand seems to focus on providing health benefits in an accessible and appealing format. The advertised 3-pack bundle suggests a focus on comprehensive wellness by combining multiple supplements to target different health needs. # Product The featured product is the Goli 3-pack bundle, which includes three different gummy supplements, each offering unique health benefits. The bundle includes Goli Apple Cider Vinegar Gummies, which support overall health and wellness, Goli Ashwagandha Gummies, designed to help with gut health and stress. Each gummy is designed to be an easy and tasty way to incorporate these supplements into a daily routine. The ad highlights the convenience and comprehensive benefits of the bundle as a reason to purchase. The bundle is a better deal. # Visual style The ad has a UGC feel, with a simple, natural aesthetic. The editing is minimal, with static shots and basic transitions. The production quality is lo-fi, contributing to the authentic and relatable tone of the ad. The pacing is slow and conversational, reflecting the casual style of the content. # Hooks Spoken: 00:00–00:06: If you were thinking of getting Goli just get the 3 pack bundle. It's a better deal rn and you'll get all the benefits to help your gut health and your stress. Text overlay: 00:00–00:06: If you were thinking of getting Goli just get the 3 pack bundle. It's a better deal rn and you'll get all the benefits to help your gut health and your stress. Visual: 00:00–00:01: A woman, fair skin, wearing a green shirt, looks at the camera from an upward angle. The background is a white wall and a dark gray sofa. / 00:01–00:06: The woman presents a Goli box with three Goli products. The Goli box is red and white with white bottles inside of the box. # Funnel stage Consideration # Pain points None used. # Value propositions - A better deal # Benefits - Help your gut health - Help your stress # Features - Goli Apple Cider Vinegar Gummies - Goli Ashwagandha Gummies - 3 pack bundle # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is from the perspective of a customer who is speaking about the product. # Storyline - 00:00–00:06 The woman states that if you were thinking of getting Goli, the 3 pack bundle is a better deal and that it will help your gut health and your stress.

# Ad summary The ad shows a hand holding a bottle cap full of Goli NAD+ gummies, with the text overlay expressing surprise and relief that the gummies are the solution to declining NAD+ levels with age, which cause dull skin and constant exhaustion. # Brand positioning Goli is presented as a health and wellness brand offering gummy supplements, specifically NAD+ gummies, that address the challenges of aging, such as dull skin, constant exhaustion, and declining NAD+ levels. The brand positions itself as a solution to these issues, suggesting it cares about helping customers maintain their health and vitality as they age, without being condescending or too technical, using a tone that is approachable and relatable. # Product The product featured is Goli NAD+ gummies, which are dietary supplements designed to address the challenges of aging, such as dull skin, constant exhaustion, and declining NAD+ levels. These gummies are implied to be a simple solution to these age-related issues. The gummies are red, cube-shaped, and contain a dark center. The product is presented as an easy and accessible way to improve one's health and appearance, particularly for those experiencing the effects of aging. # Visual style The ad features a user-generated content style with a lo-fi aesthetic. The shot is a close-up, hand-held shot, which provides a sense of authenticity. The text overlay is simple, which is in keeping with the casual feel. # Hooks Headline: so you're telling me all i needed to do this whole time was take Goli NAD+ gummies and my dull skin, constant exhaust!on, and looking 10 years older than iam would start improving because my NAD+ levels were just declining with age and nobody thought to tell me?? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the frustration of experiencing dull skin, constant exhaustion, and looking older due to declining NAD+ levels with age. The ad expresses frustration that "nobody thought to tell me??" # Value propositions - Goli NAD+ gummies are the solution to declining NAD+ levels with age, improving dull skin, constant exhaustion, and the appearance of aging. # Benefits - My dull skin, constant exhaustion, and looking 10 years older than iam would start improving because my NAD+ levels were just declining with age # Features - NAD+ gummies # Call to action None used. # Point of view - Customer: The customer's point of view is expressed through the text overlay. The customer expresses relief and surprise at finding a simple solution to their problems. # Storyline - The ad begins with a question from the customer, expressing surprise that the solution to their declining NAD+ levels, dull skin, and exhaustion was as simple as taking Goli NAD+ gummies. The message is intended to convey the idea that the product offers a straightforward and effective solution to common age-related problems.

# Ad summary This ad highlights the new Goli NAD+ gummies with nicotinamide riboside and mentions a mega-sale on a 5-month supply. The ad shows the product bottle and the gummies outside. # Brand positioning Goli Nutrition is presented as a company that offers gummy vitamins and supplements that are gluten-free, non-GMO, gelatin-free, and vegan. The brand focuses on making health and wellness accessible through easy-to-consume gummies. Goli positions itself as a modern, health-conscious brand offering products suitable for various dietary preferences. # Product The advertised product is Goli Nutrition's Renew NAD+ Gummies with nicotinamide riboside. The gummies are designed to support healthy aging, cellular energy, and overall vitality. They are gluten-free, non-GMO, gelatin-free, and vegan, catering to a wide range of dietary needs. The gummies promise to revive, restore, and renew energy and healthy aging. They are showcased as a convenient and tasty way to supplement one's diet for better cellular health and energy levels. # Visual style The ad has a natural, bright aesthetic. The production quality appears to be casual and the visuals are shot in natural light. The cuts are timed to the music beats. # Hooks Text overlay: 00:00–00:11 Goli just released their NAD+ gummies w/ nicotinamide riboside and gave us a MEGA-SALE on 5 months supply!! 🤩 Visual: 00:00–00:01 The camera is pointed at a patch of green ground. A hand comes into the frame and picks up a bottle of Goli Renew NAD+ gummies. The camera shakes slightly as it readjusts its focus. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Goli just released their NAD+ gummies w/ nicotinamide riboside and gave us a MEGA-SALE on 5 months supply!! 🤩 # Benefits - MEGA-SALE on 5 months supply!! # Features - NAD+ gummies w/ nicotinamide riboside # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad communicates directly from the brand, showcasing the product and its benefits. # Storyline - 00:00–00:05 The ad begins with a product announcement and sale mention. - 00:05–00:11 00:05–00:11 The camera shows the product bottle and a close-up of the gummies, reinforcing the visual of the product being offered.

# Ad summary This ad promotes Goli's Renew NAD+ Gummies. The ad features a man showing the gummies, stating that they are similar to Gushers and support cellular energy and healthy aging. He recommends buying a three pack. # Brand positioning Goli Nutrition is presented as a brand that offers dietary supplements in gummy form. The brand positions itself as science-backed with ingredients to "revive, restore, and renew." The branding is simple, modern, and clean. Goli offers a convenient and enjoyable way to consume supplements. # Product Goli Renew NAD+ Gummies are supplements aimed at supporting cellular energy and healthy aging. Each gummy has a "Gusher-like inside". Each bottle contains 60 gummies. These gummies are designed to revive, restore and renew. # Visual style The ad has a UGC feel. The shots are short and simple. It appears to be filmed in someone's home on a countertop. The pacing is moderate. # Hooks Spoken: 00:00–00:01: [Excitedly] Oh my gosh. Visual: 00:00–00:01: A hand pours maroon square gummies from a maroon bottle labeled "goli NUTRITION RENEW NAD+ GUMMIES" into a clear glass bowl. There are three other closed bottles on a white counter in the background. # Funnel stage Consideration # Pain points The ad addresses the pain point of consumers not purchasing enough gummies to last. # Value propositions - The Goli Renew NAD+ Gummies supports cellular energy and healthy aging. # Benefits - Support cellular energy - Support healthy aging # Features - Goli Renew NAD+ Gummies - Gusher-like inside - Supports cellular energy - Supports healthy aging # Call to action None used. # Point of view - Customer 100% – The entire video is from the POV of a customer showing and reviewing the product. # Storyline - 00:00–00:01 The ad begins with gummies being poured into a glass bowl. - 00:01–00:04 The creator holds two gummies, showing their shape and texture. - 00:04–00:09 The creator holds the Goli bottle and explains the product. - 00:09–00:14 The creator holds a three pack of Goli bottles and recommends buying a three pack.

# Ad summary This ad features a woman who presents common signs of poor gut health and offers Goli gummies as an alternative, highlighting a bundle offer for a cleaner gut. # Brand positioning Goli Nutrition is presented as a health and wellness brand that offers zero-sugar gummy supplements. The brand aims to occupy a space in the consumer's mind as a convenient and tasty alternative to traditional health supplements, offering a variety of products like Pre+Post+Probiotics, Ashwagandha, and Apple Cider Vinegar gummies. The brand promotes a lifestyle focused on easy, accessible health solutions, pushing against the norms of complicated supplement routines. Goli's positioning is both functional (providing health benefits) and emotional (offering an easy and enjoyable way to improve well-being). # Product Goli Nutrition offers a variety of zero-sugar gummy supplements designed to support various health benefits. The Pre+Post+Probiotics gummies are designed to improve gut health, the Ashwagandha gummies aim to reduce stress and promote relaxation, and the Apple Cider Vinegar gummies are intended to aid in digestion and weight management. All three products are presented as tasty and convenient alternatives to traditional supplements. Each bottle contains 60 gummies, with a suggested serving size of 3 gummies per day. The ad highlights a special bundle offer, promoting "3 for the price of 1" as a purchase incentive. The products are for anyone experiencing signs of poor gut health looking for a simple way to improve their health. # Visual style The ad has a UGC (user-generated content) feel, with simple, direct visuals. The editing style involves quick cuts to maintain a fast pace. The production quality is casual, lending an air of authenticity. The ad's pacing is consistent, with cuts timed to the background music. # Hooks Spoken: 00:00–00:07: [Speaking casually] Signs of poor gut health...smelly farts, super bloated, awful breath, puffy face, low energy. Text overlay: 00:00–00:07: Signs of poor gut health / 00:00–00:07: - Smelly farts / 00:00–00:07: - super bloated / 00:00–00:07: - awful breath / 00:00–00:07: - puffy face / 00:00–00:07: - low energy Visual: 00:00–00:03: A woman with long light brown hair, wearing a light gray sweater and blue jeans, stands in a kitchen with white cabinets and dark countertops. She pinches her nose and rubs her stomach, conveying discomfort. / 00:03–00:07: The woman faces the camera, holding her hands up with exaggerated facial expressions. She widens her eyes and raises her eyebrows, emphasizing the signs of poor gut health. # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly addresses the discomfort and inconvenience of poor gut health, as signaled by the statements "smelly farts, super bloated, awful breath, puffy face, low energy." # Value propositions - 3 for the price of 1 # Benefits - Cleaner gut # Features - Zero sugar - Pre+Post+Probiotics gummies - Ashwagandha gummies - Apple Cider Vinegar gummies # Call to action Grab your bundle below for a cleaner gut # Point of view - Customer 100% – The ad is delivered from the perspective of a customer sharing her routine and solution. # Storyline - 00:00–00:07 00:00–00:07: The ad opens with a woman listing signs of poor gut health, including "Smelly farts, super bloated, awful breath, puffy face, low energy." This establishes a problem that many viewers may relate to, creating a sense of identification and intrigue. - 00:07–00:09 00:07–00:09: The woman then transitions to offering a solution with the text overlay, "Try this instead," signaling a shift in perspective from problem to solution. - 00:09–00:16 00:09–00:16: The ad showcases three different types of Goli gummies: Pre+Post+Probiotics, Ashwagandha, and Apple Cider Vinegar, with the text overlay "3 gummies a day," suggesting a simple daily routine. This part of the storyline introduces the product and its ease of use. - 00:16–00:20 00:16–00:20: The ad presents a limited time bundle offer, "3 for the price of 1," and closes with a call to action, "Grab your bundle below for a cleaner gut," urging viewers to take immediate action. This final beat incentivizes purchase and reinforces the product's benefit.

# Ad summary A woman explains the benefits of using Goli gummies in a 'Summer Sandwich' to achieve health goals before summer, highlighting the zero sugar Ashwagandha for mood, stress, and sleep; pre+post probiotics for digestion and gut health; and apple cider vinegar for metabolism and curbing cravings. She promotes a six-bottle bundle on sale with free shipping and encourages viewers to achieve their summer body goals. # Brand positioning Goli Nutrition is presented as a health and wellness brand that offers a variety of gummy supplements with zero sugar. The brand is positioned as a way to achieve health goals in a fun and easy way. The brand promotes the use of its gummy supplements as a daily routine, particularly in a 'Summer Sandwich,' to help people achieve their health and fitness goals before summer. Goli is portrayed as accessible and convenient, providing a tasty alternative to traditional supplements. The brand also emphasizes its commitment to health by highlighting the zero sugar content of its products. The brand aims to occupy a space in the consumer's mind as an easy and delicious way to maintain health. # Product The featured products are Goli Nutrition zero sugar gummy supplements. These include zero sugar Ashwagandha gummies for mood, stress balance, and optimal sleep, zero sugar pre+post and probiotic gummies for digestion, gut health and bloating, and zero sugar apple cider vinegar gummies for metabolism and digestion, which also helps curb cravings. The gummies are designed to be taken together in what the ad calls a 'Summer Sandwich', suggesting a daily routine. The products are for anyone who wants to maintain their health in a tasty and convenient way. They are presented as a way to achieve health and fitness goals, specifically for the summer season. The ad addresses the potential purchase barriers by emphasizing the zero sugar content and the benefits of each gummy. # Visual style The ad has a UGC feel with a selfie-style camera and natural lighting. The editing style consists of static shots with smooth transitions. The production quality is clean, presenting a polished commercial look. The pacing is consistent, with a moderate rhythm. # Hooks Spoken: 00:00–00:07 This is called the summer sandwich, the holidays are over, summer is coming, it is time to lock in, we've got to be having our summer sandwich. Text overlay: 00:00–00:07 the baddies are taking the SUMMER SANDWICH 🥪✨😍 Visual: 00:00–00:07 Close-up shot of a woman holding a stack of Goli gummies in her fingers. The background is a blurry white wall. She is wearing a red sweatshirt and has a neutral expression. The camera is static and selfie-style. # Funnel stage Bottom of funnel (Conversion): Strong offer, CTA, urgency, or direct product push designed to drive purchase now # Pain points The ad implies that the main pain point is the difficulty of achieving health and fitness goals before summer, especially after the holidays. # Value propositions - Zero sugar provides healthy supplementation. - Gummies offer a fun, palatable consumption method # Benefits - Ashwagandha: for mood, stress balance, and optimal sleep. - Pre+post and probiotic: for digestion, gut health, and bloating. - Apple cider vinegar: for metabolism and digestion and helps curb my cravings. # Features - Zero sugar Ashwagandha gummies - Zero sugar pre+post and probiotic gummies - Zero sugar apple cider vinegar gummies # Call to action I'm going to pop the link down below. # Social proof - "This helps curb my cravings" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a real or implied user of the product, who speaks casually, providing a testimonial. # Storyline - 00:00–00:02 The woman starts by holding a stack of Goli gummies and introducing it as the 'Summer Sandwich'. - 00:02–00:07 She mentions that the holidays are over and summer is coming, emphasizing the need to lock in health goals. - 00:07–00:13 The woman introduces the first layer of the 'Summer Sandwich', the zero sugar Ashwagandha gummies, highlighting benefits for mood, stress balance, and optimal sleep. The tone is informative and casual, with the woman speaking directly to the audience from a first-person perspective. - 00:13–00:19 The woman presents the next layer, the zero sugar pre+post and probiotic gummies, promoting benefits for digestion, gut health, and bloating. - 00:19–00:26 The woman introduces the last layer, the zero sugar apple cider vinegar gummies, stating they are for metabolism and digestion and help curb cravings. - 00:26–00:31 The woman reiterates her goal to hit her health goals by March or April, explaining that she will be having her 'Summer Sandwich' every day. - 00:31–00:37 The woman reveals a six-bottle bundle of Goli gummies and announces it is on sale with free shipping. - 00:37–00:41 The woman states she will add a link below.

# Ad summary The ad features a young woman in her bathroom discussing her New Year's resolution to improve her health with Goli gummies. She showcases several bottles of Goli Ashwagandha and Apple Cider Vinegar gummies, highlighting their benefits for gut health, skin clarity, reducing sugar cravings, and bloating. She mentions a New Year's sale, urging viewers to purchase quickly before they sell out. # Brand positioning Goli Nutrition is presented as a health and wellness brand focused on providing gummy supplements that support various health benefits. The brand positions itself as a convenient and tasty way to improve overall well-being, aligning with a lifestyle that prioritizes health and self-care. The brand pushes against the norm of traditional, less palatable supplements by offering a gummy format that is easy and enjoyable to consume. The brand positioning is both functional, highlighting specific health benefits, and emotional, promoting a sense of well-being and self-improvement. # Product The ad features Goli Ashwagandha and Apple Cider Vinegar gummies. The Ashwagandha gummies are promoted for their ability to improve gut health and clear skin. The Apple Cider Vinegar gummies are highlighted for their ability to reduce sugar cravings and bloating. Both products are presented as gummy supplements, making them easy and enjoyable to consume. The ad emphasizes that these gummies are a convenient way to address specific health concerns and improve overall well-being. The ad addresses the purchase barrier of cost by mentioning a New Year's sale, making the products more accessible. # Visual style The ad has a casual, UGC-style aesthetic with a handheld camera and natural lighting. The editing style is simple with static shots and minimal transitions. The production quality is consistent with a vlog or social media post, which supports the intended tone of a relatable customer sharing her experience. The pacing is moderate, with cuts occurring between sentences. The audio-visual sync is natural, with the visuals matching the spoken content. # Hooks Spoken: 00:00–00:02 Male: So your New Year's resolution is to eat candy or what? Text overlay: 00:00–00:02 Her New Years Revolution 🤑 Visual: 00:00–00:02 The shot shows a bathroom with a white vanity, a shelf with decorative items, and a partially visible shower curtain. A young woman with blonde hair in a bun, wearing a black zip-up hoodie and gray sweatpants, stands in front of the vanity. The camera is handheld and slightly shaky, giving a casual, vlog-style feel. The lighting is bright and even. The woman gestures with her hands as she speaks. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of struggling with gut health, skin issues, sugar cravings, and bloating. The woman in the ad says, "This is my Goli Ashwagandha. It helps with probiotic, it helps me get better gut health, clear skin. And then this is my apple cider vinegar. It helps reduce sugar cravings and bloating." # Value propositions - Convenient and tasty gummy format - Addresses specific health concerns - Improves overall well-being - New Year's sale makes it more accessible # Benefits - Helps with probiotic - Helps me get better gut health - Clear skin - Helps reduce sugar cravings - Reduces bloating # Features - Goli Ashwagandha gummies - Goli Apple Cider Vinegar gummies # Call to action Send me the link then. Send me the link. # Social proof - "So you're telling me like they do all that? I've seen it, it does all that?" – Male 1 (Behind the camera) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience and enthusiasm for the product. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a young woman standing in her bathroom, being asked if her New Year's resolution is to eat candy. This sets up a playful tone and introduces the topic of the video. - 00:02–00:04 00:02–00:04 The woman clarifies that she is referring to Goli gummies, not candy. This establishes the product as a healthier alternative and corrects the initial assumption. - 00:04–00:14 00:04–00:14 She showcases the Goli Ashwagandha gummies, explaining that they help with gut health and clear skin. She then presents the Apple Cider Vinegar gummies, stating that they reduce sugar cravings and bloating. This highlights the specific benefits of each product. - 00:14–00:17 00:14–00:17 The person behind the camera expresses surprise that the gummies do all that, and the woman confirms. This reinforces the product's effectiveness and builds credibility. - 00:17–00:21 00:17–00:21 The woman shows off six bottles of Goli gummies, and the person behind the camera questions the cost. This addresses the potential purchase barrier of price. - 00:21–00:26 00:21–00:26 She mentions a New Year's sale, stating that the gummies are available for less than $50. This provides a solution to the cost concern and creates a sense of urgency. - 00:26–00:30 00:26–00:30 The person behind the camera expresses disbelief and notes that the gummies are often sold out. This highlights the product's popularity and desirability. - 00:30–00:35 00:30–00:35 The woman confirms that they are still in stock but urges viewers to buy quickly because they sell out fast, especially with New Year's coming up. This reinforces the urgency and encourages immediate action. - 00:35–00:38 00:35–00:38 The person behind the camera asks for the link, and the woman promises to send it and put it right there. This provides a clear call to action and facilitates the purchase process.