How Mindful Souls Advertises on Meta

# Ad summary This ad promotes the Mindful Souls subscription box, which contains a variety of crystals, jewelry, decor, and other items to help users learn how to work with crystals. The ad features a woman who was once a casual crystal collector but now uses the Mindful Souls box to create meaningful rituals. # Brand positioning Mindful Souls is a lifestyle brand that aims to simplify the spiritual practice of crystal healing. The brand is positioned for those who are curious about crystals but feel overwhelmed by the perceived complexity or lack of guidance. Mindful Souls promotes a lifestyle of mindfulness and intention setting by providing expertly curated tools and knowledge through their subscription box service. Unlike other brands that might focus solely on selling individual crystals, Mindful Souls offers a holistic experience with guidance and themed selections, emphasizing the practical application of crystals in daily life rather than just their aesthetic appeal. # Product The Mindful Souls subscription box is a monthly delivery of premium natural crystals, jewelry, decor, and other items designed to help users create meaningful rituals and practices. Each box comes with a theme, easy rituals, and a full guide that shows you exactly how to use everything. The brand also offers the The Crystal Wisdom Deck which features 73 crystals to heal, manifest & thrive and is included as a free gift with your box. Mindful Souls is for people who are tired of guessing and want to learn the right way to work with crystals, rather than just collect them, and encourages them to check it out now and get your first box. # Visual style The ad has a clean and bright aesthetic, with natural lighting and soft colors. The editing style is a mix of quick cuts and static shots, with smooth transitions between scenes. The production quality feels polished yet approachable, giving it a UGC feel that supports the intended tone of a casual friend sharing their experience. The pacing is moderate, with cuts timed to the voiceover lines, creating a seamless audio-visual sync. # Hooks Spoken: If you keep buying crystals / but don't know what to do with them... Text overlay: If you keep buying crystals / but don't know what to do with them... Visual: 00:00–00:03: A close-up shot shows a disembodied hand placing various crystals into a clear glass jar. The jar already contains crystals, jewelry, and a few dollar bills. The background is a pink surface covered with a teal knit scarf, scattered jewelry, and other crystals. A green jewelry box and a yellow candle are also visible. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is collecting crystals without knowing how to use them effectively. The frustration is signaled by the spoken line: "If you keep buying crystals but don't know what to do with them..." # Value propositions - Premium natural crystals and decor, delivered monthly with a clear guide on how to use them. - Free crystal card deck with your box. # Benefits - Learn how to work with crystals - Create meaningful rituals - Understand crystal properties - Get everything you need in one box # Features - Premium natural crystals - Jewelry - Decor - Full guide on how to use everything - Themed boxes - Easy rituals - Crystal Card Deck # Call to action Check it out now and get your first box. # Social proof - "It's helped me finally understand how to work with crystals in a way that feels real and meaningful." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the point of view of a customer sharing their personal experience with the product. # Storyline - 00:00–00:03 The ad opens with a shot of a hand placing crystals into a jar filled with other crystals, money, and jewelry. - 00:00–00:03 This leads into the voiceover asking if you keep buying crystals but don't know what to do with them, implying that the viewer may be a crystal collector without knowing how to work with the product. - 00:03–00:04 The next shot features a woman placing a crystal on her forehead and stating, "Same." The creator relates to the initial question by making it clear that she has experienced the same problem. - 00:04–00:08 The ad then transitions to a medium shot of the woman explaining how she used to collect crystals and they just sat on a shelf. - 00:06–00:08 The visuals then transitions to a close-up of a hand holding a crystal above a plant. - 00:08–00:11 The ad then introduces the product as she goes on to explain that she then found the Mindful Subscription Box. - 00:11–00:20 The product benefits are outlined as the ad continues to state that the Mindful Souls box delivers premium natural crystals, jewelry, decor and more, with a full guide that shows you exactly how to use everything. - 00:20–00:26 The ad transitions back to the creator to explain how the box has helped her finally understand how to work with crystals in a way that feels real and meaningful. - 00:26–00:33 The ad then further details the products offering by explaining that each box comes with a theme, easy rituals, and everything you need to actually use the crystals, not just collect them. - 00:33–00:38 The ad highlights a bonus as it states that you get a FREE Crystal Card Deck with your box. - 00:38–00:45 To end the ad, the voiceover implores viewers that if you're tired of guessing and want to learn the right way, check it out now and get your first box.

# Ad summary This ad uses testimonials from different customers who enjoy the Mindful Souls box. Each of the customers talks about one of their favorite aspects of the Mindful Souls box. # Brand positioning Mindful Souls is presented as a brand focused on inner peace and harmony through crystals. The brand aligns with a lifestyle that values self-care, mindfulness, and spirituality. It stands out in the market by offering a curated collection of items designed to promote these values. The brand positioning is emotional, aiming to provide customers with tools for achieving peace, calm, and love. # Product The Mindful Souls box is a curated subscription box designed to help individuals find inner peace and harmony. It includes items such as crystals, bracelets, notebooks, essential oils, and other tools for mindfulness and self-care. The box is marketed towards individuals looking to invest in themselves, gain knowledge of crystals, and manifest their desires. Each item in the box is intended to be used on an altar, with a guide included to help those who are new to crystals understand how to use them. The subscription box is a monthly recurring product. # Visual style The ad has a UGC feel, using a mix of selfie-style videos and product shots. The editing style includes quick cuts and smooth transitions between testimonials. The production quality is a hybrid of polished commercial and UGC, supporting the intended tone of authenticity and personal connection. The pacing is moderate, with cuts timed to coincide with key statements and visuals. # Hooks Spoken: 00:00-00:02: 96% of subscribers recommend the Mindful Box! Text overlay: 00:00-00:02: 96% of subscribers recommend Mindful Box! Visual: 00:00–00:02 A person holds a smoking sage stick and a crystal in front of an open Mindful Souls box. The box contains a variety of items, including crystals, incense, and cards. The background is a leafy outdoor setting with natural light. # Funnel stage Consideration # Pain points The ad implies a central pain point of a lack of inner peace and harmony, suggesting that individuals are seeking ways to find calm and balance in their lives. "This box is all about finding inner peace and harmony" # Value propositions - Invest in yourself - Gain knowledge of crystals - Manifest what I desire - Finding inner peace and harmony # Benefits - Helps individuals find inner peace and harmony - Provides knowledge of crystals - Helps to manifest desires # Features - Crystals - Bracelets - Notebooks - Essential oils - Tools for mindfulness and self-care # Call to action See it for yourself ⬇ # Social proof - "This is the time I'm ready to invest in myself!" – Female 7 (Customer) - "I'm very appreciative of gaining more knowledge of crystals and how to manifest what I desire." – Female 1 (Customer) - "This box is all about finding inner peace and harmony." – Female 6 (Customer) - "I'm using all my items on my altar" – Female 4 (Customer) - "I'm new to crystalling, and I love, love, love, my new box!" – Female 5 (Customer) - "I feel peace and calm and love every time I open one." – Female 2 (Customer) - "I recommend Mindful Souls, very inspiring!" – Female 3 (Customer) # Point of view - Customer 100% – The ad is delivered through testimonials of individual customers. # Storyline - 00:00–00:02 The ad starts by stating that 96% of subscribers recommend the Mindful Box to convey its popularity and positive reception, immediately establishing credibility. - 00:02–00:04 00:02–00:04 The ad then cuts to a grid of diverse customers, all holding a Mindful Souls box, and asks "We asked WHY?" This teases the upcoming testimonials and creates curiosity about the reasons behind the high recommendation rate. - 00:04–00:07 00:04–00:07 A customer is shown looking directly into the camera sharing that, "This is the time I'm ready to invest in myself!" This highlights the product's benefit for self-improvement and personal growth. - 00:07–00:14 00:07–00:14 Another customer, speaking to the camera in front of a wooded area, shares, "I'm very appreciative of gaining more knowledge of crystals and how to manifest what I desire." This emphasizes the educational value of the box and its potential for personal empowerment. - 00:14–00:17 00:14–00:17 The ad cuts to a customer at home opening her box to reveal that, "This box is all about finding inner peace and harmony." This testimonial highlights the emotional benefits of the product. - 00:17–00:20 00:17–00:20 A customer states, "I'm using all my items on my altar" while the camera shows her altar with Mindful Souls items on it. - 00:20–00:23 00:20–00:23 The ad cuts to a customer who says, "I'm new to crystalling, and I love, love, love, my new box!" This acknowledges the accessibility of the product for beginners and reinforces the positive emotional response. - 00:24–00:27 00:24–00:27 Multiple other customers share that, "I feel peace and calm and love every time I open one," showing multiple satisfied customers. - 00:27–00:29 00:27–00:29 The ad cuts to a customer stating, "I recommend Mindful Souls, very inspiring!" This reinforces the brand as a positive and enriching experience. - 00:29–00:33 00:29–00:33 The ad concludes by highlighting "11,000+ Reviews" and encourages viewers to "See it for yourself", reinforcing the product's credibility and providing a call to action.

# Ad summary The ad showcases a curated box containing spiritual items like crystals, a journal, and a bracelet. The ad uses text overlay, a shot of the box of products, and a paper insert to convey what the customer will get. # Brand positioning The brand presents itself as a provider of curated spiritual practice kits. The brand seeks to occupy the space in the consumer's mind as a provider that simplifies the path to spiritual wellness by offering pre-packaged boxes with items like crystals, journals, and accessories. This brand aligns with the values of mindfulness, holistic well-being, and self-discovery. Rather than focusing on individual products or components, the brand emphasizes the convenience and completeness of its offering, challenging the need to source individual items independently. # Product The featured product is a curated spiritual practice box designed to provide users with tools and guidance for their spiritual journey. The box includes crystals of various colors and sizes, a notebook with a blue patterned cover, a small Buddha statue, a smudge stick bundle, and a bracelet. Each box is designed to simplify and enhance the user's spiritual practice. The ad addresses the potential purchase barrier by offering a risk-free trial period of 30 days, encouraging potential customers to try the product without long-term commitment. # Visual style The visual style is natural and inviting, with a focus on showcasing the product in a lifestyle context. The production quality appears to be studio-shot with a focus on clear product visibility and informative supplementary materials. The image treatment emphasizes the natural colors and textures of the items, with diffused lighting and minimal filters. The ad feels in-feed due to its simple production quality, and may increase scannability. # Hooks Headline: Your Spiritual Practice. Finally, In A Box # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the difficulty of curating and organizing one’s own spiritual practices by providing a comprehensive kit. # Value propositions - Get your spiritual practice, finally, in a box! - Try it risk-free for 30 days # Benefits - The box is a spiritual practice. - Risk Free for 30 Days # Features - Crystals - Notebook - Buddha statue - Smudge stick bundle - Bracelet # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand's point of view is consistently expressed through the presentation of the product and its features, aiming to convey the value and benefits of the spiritual practice box. # Storyline - The ad starts with a direct, attention-grabbing claim: “Your Spiritual Practice. Finally, In A Box”. This text overlay immediately introduces the product's main value proposition which is to provide a comprehensive spiritual toolkit. This is told from the brand’s perspective to showcase their product's ability to simplify spirituality into one package. - Next, a product shot reveals a box filled with various spiritual items. This visual confirmation shows the consumer what they will receive in their box, solidifying the initial claim. This is told from the brand's perspective. - The image then introduces a paper insert which showcases the box contents and their uses. This informs the audience about the products that are included and the benefits of them, building the product's value. This is from the brand's perspective as it shows the customer all the parts of the product offering. - The ad concludes with a statement to try the box “Risk Free for 30 Days.” The risk-free messaging is designed to encourage immediate action by reducing perceived risks. This is from the brand’s perspective, offering an incentive to try the product.

# Ad summary A blonde-haired creator shows the Mindful Souls subscription box and explains why it is better than other crystal subscription boxes. She shares that she wasted money on three other crystal subscription boxes before trying Mindful Souls. # Brand positioning Mindful Souls is a subscription box service that provides a curated collection of crystals and spiritual tools. The brand positions itself as offering an intentional and thoughtful experience, in contrast to other subscription boxes that may lack context, provide fragile items, or offer repetitive content. Mindful Souls aims to resonate with individuals who genuinely care about the items they place on their altar, suggesting a focus on quality, meaning, and authenticity. The brand targets those seeking spiritual enrichment, positioning itself as a provider of tools and resources for mindful living and personal growth. # Product The Mindful Souls subscription box is a curated collection of crystals, spiritual tools, and mindfulness items. The ad implies that it's designed for those who want to enhance their altar with meaningful and intentional pieces. The contents of the box include crystals, a small Buddha statue, and a dreamcatcher. The Mindful Souls box stands out for providing an intentional selection of items for one's altar, which the creator emphasizes as a unique selling point, highlighting the value of thoughtful curation and quality over generic alternatives. # Visual style The ad has a casual and authentic aesthetic, resembling user-generated content. The production quality is simple, with static shots and straightforward cuts. The visuals feature a home setting with natural lighting. The video has a steady pacing, with cuts occurring at a moderate rate. # Hooks Spoken: Female 1: Witches, don't make this mistake. Text overlay: WITCHES / DON'T MAKE THIS / MISTAKE Visual: 00:00–00:03 A blonde-haired woman with tattoos stands behind a table with a stack of three boxes and several crystals. She wears a black tank top. The background features a white bookshelf with crystals, books, and dried flowers. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is wasting money on crystal subscription boxes that lack context, provide fragile items, or offer repetitive content. Quote: “I wasted money on three crystal subscription boxes.” # Value propositions - Mindful Souls subscription box offers an intentional and thoughtful experience for those who care about what they place on their altar. # Benefits - Intentional selection of items - Enhances your altar - Thoughtful curation - Quality over generic alternatives - Spiritual enrichment - Mindful living - Personal growth # Features - Curated collection of crystals and spiritual tools # Call to action TRY JUST ONE BOX! # Social proof - “This is the first one that actually felt intentional. Cancelled all the others the same week.” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 The blonde-haired creator holds up a stack of boxes and warns viewers about making mistakes with crystal subscription boxes. - 00:03–00:07 She shares that she wasted money on three crystal subscription boxes. This is conveyed from her point of view as a customer sharing her past frustration. - 00:07–00:11 The creator opens the first box and shares it had tiny crystals and zero explanation. - 00:11–00:14 The creator then opens the second box and shares that the packaging was cute but it broke in a week. - 00:14–00:17 The creator opens the third box and shares that it sends the same stones every month. - 00:17–00:19 She almost gave up on subscription boxes, suggesting a turning point in her experience. - 00:19–00:21 Transitioning to a cleaner altar setup, she then tried Mindful Souls. - 00:21–00:24 She opens the Mindful Souls box and shares that it is the first one that felt intentional. - 00:24–00:27 The creator elaborates on her positive experience, stating that she canceled all the others the same week. - 00:27–00:31 She concludes by asking viewers if they care about what they’re putting on their altar and suggests that they try just one box.

# Ad summary A woman shares her experience with Mindful Souls crystal subscription boxes. She explains that she has learned more from the boxes than she did from online searches and reading books. She shows various crystals and explains that they come with a guide that tells you what the crystal does, how to use it, and where to place it. # Brand positioning Mindful Souls is presented as a curated crystal subscription box that provides accessible crystal education. The brand simplifies crystal understanding for beginners, offering a practical alternative to extensive books or online research. Mindful Souls focuses on delivering a hands-on, experiential approach to crystal learning. # Product The Mindful Souls crystal subscription box is presented as an easy way to learn about crystals without buying a 300-page book. Each crystal or item comes with a guide that tells the user what the item does, how to use it, and where to place it. The user learns more from three boxes than a year of googling. # Visual style The ad has a casual, UGC-style aesthetic, with a naturalistic setting in a cozy home environment. The editing is simple with mostly static shots and smooth transitions. The lighting is natural. The overall effect feels authentic and approachable. # Hooks Spoken: Female 1: Finally, a way to learn about crystals without buying a 300-page book! Text overlay: 00:00–00:01 A way to learn about CRYSTALS 💎 / 00:02–00:03 without buying a 300-page book! Visual: 00:00–00:01 Close up shot of a hand scraping a purple crystal across a silver-framed mirror. The background is a blurry brown wooden table. / 00:01–00:02 Close up shot of a woman holding a purple crystal to her forehead. She is wearing a tan sweater and a crystal necklace. The background is blurry but appears to be a living room. / 00:02–00:04 A woman with blonde hair is centered and holding a Mindful Souls box filled with items. She is wearing a tan sweater and a crystal necklace. She is seated at a table with more crystals. Behind her is a grey couch and a window. # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly addresses the challenge of learning about crystals. The frustration is captured in the line, "without buying a 300-page book!" # Value propositions - Curated learning: Each item comes with a guide, making it easy to understand each crystal. - Convenience: Subscription box provides an easy way to learn about crystals without buying a 300-page book. # Benefits - Easy way to learn about crystals - Learn without buying a 300-page book - More informative than a year of googling # Features - Each crystal or item comes with a guide - Subscription box # Call to action Don't wait, learn it yourself! # Social proof - "I've learned more from 3 boxes than a year of googling." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a Mindful Souls customer, as communicated through her casual tone and first-person narration. # Storyline - 00:00–00:01 The ad opens with a demonstration of a crystal being used to scratch a mirror, with overlaid text emphasizing learning about crystals. - 00:01–00:04 The speaker introduces the Mindful Souls box as a solution for learning about crystals without having to buy a 300-page book. - 00:04–00:06 The speaker holds various crystal products and explains that every piece comes with a guide. - 00:06–00:06 The ad highlights a card that describes what each crystal does. - 00:06–00:09 The ad shows how to use a crystal by washing it under the faucet, then how to place it by putting it on a windowsill. - 00:09–00:10 The speaker shares that she didn’t know any of the things she learned about crystals from the box. - 00:11–00:14 The speaker shares that she's learned more from three boxes than from a year of Googling. - 00:14–00:16 The ad ends with a call to action to learn about crystals yourself.

# Ad summary This ad promotes Mindful Souls subscription box, highlighting that it's a worthwhile purchase unlike other subscription boxes. It features a 35% off and a free gift as a promotion for a limited time to encourage immediate purchase. # Brand positioning Mindful Souls is presented as a brand that offers curated subscription boxes aimed at enhancing mindfulness and spiritual well-being. The brand is positioned as a provider of unique and valuable experiences, distinguishing itself from other subscription services that may not offer the same level of worth. The brand promotes a lifestyle centered around self-care, intentionality, and personal growth, catering to individuals seeking meaningful and enriching practices. # Product The featured product is the Mindful Souls subscription box, a curated collection of items designed to promote mindfulness and spiritual wellness. The box includes crystals, a Crystal Wisdom Deck, and other items. The ad emphasizes that this subscription box is a "RARE EXCEPTION!!!" to the notion that most subscription boxes "AREN'T WORTH IT...", suggesting it offers exceptional value and unique items. It addresses the purchase barrier of skepticism towards subscription box value by positioning itself as a high-quality, worthwhile investment for individuals seeking to enhance their spiritual practices and overall well-being. # Visual style The ad employs a lifestyle aesthetic with a natural and inviting setting. The production quality appears to be high, with clear lighting and attention to detail in the product presentation. The use of a shallow depth of field and soft color grading gives the ad a warm and approachable feel. The ad is clearly designed for a mobile platform, such as Instagram or TikTok, with a vertical format optimized for in-feed viewing. This visual style is likely intended to be scannable and capture attention quickly in a fast-paced social media environment. # Hooks Headline: I'M CAUTIOUS WITH MY MONEY, AND MOST SUBSCRIPTION BOXES AREN'T WORTH IT... # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of skepticism towards subscription boxes and their value. This is shown by the quote: "I'M CAUTIOUS WITH MY MONEY, AND MOST SUBSCRIPTION BOXES AREN'T WORTH IT..." # Value propositions - BUY IT TODAY AND GET 35% OFF + FREE GIFT # Benefits - 35% OFF + FREE GIFT # Features - Crystals - Crystal Wisdom Deck # Call to action None used. # Point of view - Customer: The phrases "I'M CAUTIOUS WITH MY MONEY, AND MOST SUBSCRIPTION BOXES AREN'T WORTH IT..." and "THIS HOWEVER IS A RARE EXCEPTION!!!" represent the customer's perspective based on their experiences with subscription boxes and their ultimate impression of this box. - Brand: The offer of "BUY IT TODAY AND GET 35% OFF + FREE GIFT" is a clear call to action from the brand, designed to incentivize purchase. # Storyline - The ad begins by acknowledging the viewer's potential skepticism towards subscription boxes, noting that "I'M CAUTIOUS WITH MY MONEY, AND MOST SUBSCRIPTION BOXES AREN'T WORTH IT..." This aims to establish common ground with the viewer, recognizing their concerns about value and quality. The perspective is that of a potential customer sharing their reservations. - The ad presents Mindful Souls as an exception to the skepticism about subscription boxes, declaring "THIS HOWEVER IS A RARE EXCEPTION!!!" This statement serves to highlight the unique value and quality of Mindful Souls, positioning it as a worthwhile investment that defies the negative perception of other subscription services. The perspective is that of someone who has overcome their skepticism after experiencing the product. - The ad emphasizes a sense of urgency and value with the statement "BUY IT TODAY AND GET 35% OFF + FREE GIFT." This encourages immediate purchase by highlighting a limited-time discount and additional incentive, aiming to convert interested viewers into customers. The perspective is that of the brand, promoting a special offer to drive sales.

# Ad summary This ad targets people who have not found success using healing crystals, suggesting that the Mindful Souls crystal subscription box can help, because it teaches users how to work with the crystals effectively. # Brand positioning Mindful Souls is presented as a brand that helps its customers get in tune with their spirituality through the use of healing crystals. It can be inferred that the brand positions itself in the broader market as a helpful guide to lead its customers on the right path to their spiritual healing. The brand values self discovery, and promotes a lifestyle of inner peace and reflection. This brand aims to push against the idea that healing crystals don't work, and instead provides the tools and knowledge for its customers to get the most out of their crystal healing journey. The brand positioning is both emotional through self discovery and spiritual wellness, and functional by helping people work with crystals effectively. # Product The product advertised is the Mindful Souls crystal subscription box. This subscription box aims to help customers work with healing crystals effectively. Inside the box are healing crystals and a guidebook that teaches the customer about the properties of each stone. The ad addresses the purchase barrier of customers not understanding how to use healing crystals. The use case shown is for helping people achieve greater spiritual wellness. # Visual style The ad has a highly-polished, studio-shot style. The visual motif includes a flatlay that is strategically designed to showcase the brand's product. The image treatment has bright lighting and soft color grading. The typography is integrated in a large and bold font to draw the viewer's attention. The style of this ad gives off a native feel, because it appears to be shot on an iPhone. # Hooks Headline: Crystals not working for you? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is that the target audience is frustrated because "Crystals [are] not working for you?". # Value propositions - This crystal kit reveals how to use them correctly! # Benefits - reveals how to use them correctly! # Features - crystal kit # Call to action None used. # Social proof - None used. # Point of view - Brand: The perspective is from the brand to showcase the product and its benefits. - Customer: The perspective is from the customer who may feel crystals are not working for them. # Storyline - The ad copy begins by asking "Crystals not working for you?" to call out the target audience's problem with using crystals. The perspective is from the brand reaching out to their target audience. - The ad follows up by saying "This crystal kit reveals how to use them correctly!" to show the audience that the product provides a solution to their problem. The perspective is from the brand promoting the product as the key to unlocking the crystals potential.

# Ad summary This ad promotes Mindful Souls, a monthly subscription box containing curated spiritual items. Several women are shown unboxing the Mindful Souls box and showcasing the crystals, stones, jewelry, and accessories inside. They praise the box's value, variety, and ability to enhance spiritual growth. The ad promotes free shipping. # Brand positioning Mindful Souls is positioned as a monthly subscription box designed to enhance the user's well-being and spirituality. The brand leans heavily into emotional and lifestyle benefits, emphasizing its role in supporting customers on their spiritual journeys and providing reminders of the universe's support. It disregards any functional, everyday aspects that might be considered as a norm for other subscription boxes. The brand aims to occupy a space in the consumer's mind as a provider of tools and resources for self-discovery, mindfulness, and connecting with a broader sense of spirituality. # Product The Mindful Souls box is a monthly subscription service that delivers a curated selection of spiritual items to customers' doorsteps. Each box contains a variety of crystals, stones, jewelry, and accessories designed to enhance well-being and spiritual growth. The items are presented as tools for mindfulness, self-discovery, and connecting with the universe. The box includes a booklet with instructions and information about the items. The advertisement highlights that the boxes come right to your doorstep with free shipping, and contain crystals that brings a touch of magic to the user's everyday life. The box is explicitly for those looking to grow on their spiritual journey, so Mindful Souls is presented as the place to start. # Visual style The ad has a polished UGC feel with natural lighting and a mix of static and quick cuts. The editing style includes smooth transitions and jump cuts, and is intended to create a positive tone that matches the brand's intended audience. The ad maintains a consistent pace throughout, with visuals and actions timed to match the audio. # Hooks Spoken: Female 1: This packaging is 10 out of 10! Text overlay: 00:00–00:02 / This packaging is 10/10! Visual: 00:00–00:02: A young woman with long, dark hair stands indoors against a white wall, holding open a black Mindful Souls box decorated with gold stars and celestial symbols. She wears a light green top and a bracelet. She smiles and gestures with her left hand as she speaks. Inside the box are various wrapped items and a round product with the label "Beauty with Collagen Face Mask." # Funnel stage Consideration # Pain points The ad addresses the pain point of viewers wanting to enhance their well-being and spirituality, and/or start their spiritual journey but are unsure where to begin or what tools to use. This is signaled through a line: “A gentle start to your spiritual journey.” # Value propositions - Convenience of doorstep delivery - High-quality spiritual items - Spiritual growth - Free shipping # Benefits - Enhance well-being - Enhance spirituality - Discover new ways to grow - Brings a touch of magic to everyday life - A gentle start to your spiritual journey - Little reminders that the universe is always supporting you - Spiritual growth # Features - Monthly subscription box - Curated spiritual items - Crystals - Stones - Jewelry - Accessories - Instructions and information booklet - Free shipping # Call to action Get your box at mindfulsouls.com # Social proof - This packaging is 10 out of 10! – Female 1 - Every month, I get to discover new ways to enhance my well-being and spirituality – Female 2 - This month's crystals from my Mindful Box brought me a touch of magic to my everyday life. They're like little reminders that the universe is always supporting me – Female 3 - I've seen so much growth in my spiritual journey – Female 4 # Point of view - Customer 90% – The majority of the ad features user testimonials and personal experiences, which conveys the customer perspective. - Brand 10% – The brand's perspective is communicated through on-screen text, informing and enticing the viewer. # Storyline - 00:00–00:02 A woman holds open the Mindful Souls box. - 00:00–00:02 She states that the packaging is 10/10. This introduces the product through a strong initial endorsement, highlighting the brand's attention to detail and creating a positive first impression. It establishes the customer's perspective, conveyed through her enthusiastic tone and direct statement. - 00:03–00:04 The camera shows a closed Mindful Souls box on a textured blanket, then opens it to reveal various items inside. - 00:03–00:04 Text overlay states that the box provides “A Gentle Start to Your Spiritual Journey.” This clarifies the product's purpose, orienting the viewer to the product's intention and positioning. The brand voice is conveyed through the aspirational language, promising personal transformation and easing a potential barrier to entry for beginners. - 00:05–00:07 A hand removes and opens a tri-fold information pamphlet detailing each of the products inside the box. - 00:08–00:12 Another woman stands holding the Mindful Souls box and gestures with her hands. - 00:08–00:12 She shares that every month she gets to discover new ways to enhance her well-being and spirituality. This underscores the monthly benefit of the subscription. It is from the customer perspective, framed as a personal discovery journey communicated through her friendly tone and positive expression. - 00:12–00:15 A hand holds a crystal flower, then cuts to a Buddha figurine. - 00:12–00:15 Overlaid text explains that the best part is that it comes right to your doorstep, and that it has free shipping. This reinforces the convenience and value of the subscription. This is from the brand's perspective, emphasizing practical benefits in a simple, direct way. - 00:16–00:18 A third woman stands holding the Mindful Souls box. - 00:16–00:21 She shares that this month's crystals from her Mindful Souls box brought her a touch of magic. - 00:16–00:21 The perspective continues from the customer, framing the box as a source of magic and wonder, communicated through her smiling expression and sincere tone. - 00:21–00:24 The scene cuts to a hand holding a bracelet, then a woman removing a necklace from a Mindful Souls bag. - 00:21–00:25 She shares that the crystals are like little reminders that the universe is always supporting her. This deepens the emotional resonance, suggesting a sense of connection and reassurance, further solidifying the customer's perspective. - 00:24–00:25 The third woman reappears to echo that the universe is always supporting her. - 00:26–00:30 Hands are shown folding a patterned scarf, holding a decorative, engraved disk, and holding a small bottle of rosemary radiant essential oil. - 00:31–00:33 A fourth woman sits cross-legged while holding the Mindful Souls box. - 00:31–00:34 She attests that she has seen so much growth in her spiritual journey. - 00:31–00:34 This re-emphasizes the transformative impact of the product, now presented as facilitating spiritual growth, from the customer's perspective. - 00:34–00:35 A hand places the pamphlet back inside the Mindful Souls box before closing it up. - 00:35–00:37 The fourth woman reappears to state that if you're looking for the same thing, Mindful Souls is the place to start. This is a direct call to action, framed as a solution for viewers seeking spiritual growth, ending the narrative from the customer perspective. - 00:38–00:40 A final shot displays a closed Mindful Souls box surrounded by crystals. - 00:38–00:40 Text overlay is shown that prompts the viewer to “Get your box at mindfulsouls.com”. This is a direct call to action, guiding viewers to the next step in the purchase process, closing out the brand’s perspective.

# Ad summary This ad is for Mindful Souls crystals. It opens by calling out people who held a crystal and felt nothing. The ad says that the reason is that they were sold dyed glass or resin fakes or tiny tumbled stones that cost 50 cents to make. The ad goes on to say that they apologize because they know how good real crystals feel. The Mindful Souls Crystal Box sends you five to seven lab certified, 100% natural stones. The ad then shows labradorite, rose quartz, and amethyst. It states that they are ethically sourced from Brazil, Mexico, and India, and that each box comes with a 20 page guide so you know what to do with each one. The ad wraps up by sharing that the first box is 35% off, plus a free gift, but this offer won't last. It closes with a CTA to tap below. # Brand positioning Mindful Souls is presented as a brand that values authenticity and genuine connection with crystals. The brand positions itself as a provider of ethically sourced, lab-certified, 100% natural stones, distinguishing itself from competitors who sell dyed glass, resin fakes, and tiny tumbled stones. Mindful Souls takes a functional approach by providing real, high-quality crystals. It also takes an emotional approach by providing a connection to real crystals. # Product The featured product is the Mindful Souls Crystal Box, a monthly subscription service that sends subscribers five to seven lab-certified, 100% natural stones. The product includes ethically sourced crystals from Brazil, Mexico, and India. Each box contains a 20-page guide to inform customers on what to do with each crystal. The ad addresses the purchase barrier of fake crystals being sold online by emphasizing the authenticity and quality of the Mindful Souls Crystal Box. Specific crystals shown in the ad include labradorite, rose quartz, and amethyst. # Visual style The ad has a UGC style. The production quality is average. It contains a mix of close-up shots and wide shots to show a lot of different types of crystals. It has quick cuts and cuts on voiceover lines. The overall aesthetic is earthy. # Hooks Spoken: 00:00–00:02 Ever held a crystal and felt nothing? Text overlay: 00:00–00:02 EVER HELD A CRYSTAL AND FELT NOTHING? Visual: 00:00–00:01 A medium shot of a woman's hand, holding a green crystal. She has maroon nail polish and a multi-colored bracelet. The background is a carpet covered in an array of crystals and a Mindful Souls product box. The box is in focus, with the hand and crystal blurred slightly. / 00:01–00:02 A medium shot of a woman with light skin, who appears to be in her 40s with pink hair. She is wearing a pink sweater and layered gold necklaces. She is sitting on a gray couch in front of a framed picture on a wall. She's holding crystals in her hands and looking at them. # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration is that most crystals sold online are fake and don't provide a real connection. "You were sold glass. Most crystals online are dyed glass, resin fakes, or tiny tumble stones that cost 50 cents to make." # Value propositions - Lab-certified, 100% natural stones. This communicates value by guaranteeing real crystals and quality materials. - 20-page guide so you know what to do with each one. This communicates value by assuring that the consumer won't need to do additional research. # Benefits - Real crystals - Know what to do with each crystal # Features - Mindful Souls Crystal Box - 5-7 lab-certified, 100% natural stones - Ethically sourced from Brazil, Mexico, India - 20-page guide # Call to action Tap below. # Social proof - "Because we know exactly how good real crystals feel" - Brand, this statement implies they have used the crystals themselves. - The ad uses real customers opening up a crystal box from Mindful Souls and inspecting the crystal. # Point of view - Brand 60% – The majority of the ad comes from the brand's perspective, highlighting its commitment to authenticity and value. - Customer 40% – The ad creates a customer POV by addressing pain points and validating past experiences with fake crystals. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a hand holding a crystal with the text overlay question, “Ever held a crystal and felt nothing?” This is intended to immediately engage and qualify viewers who have had disappointing experiences with crystals. The question is delivered from an unknown narrator and is meant to be relatable to viewers who have tried using crystals without success. - 00:02–00:05 00:02–00:05 The narrator continues to explain that if you’ve held a crystal and felt nothing, “That wasn’t you. That wasn’t your energy. That wasn’t your practice.” The narrator suggests that the issue is not with the user, but with the quality of the crystal itself, shifting the blame away from the viewer. This line creates a sense of validation for those who may have felt inadequate or skeptical about crystal healing. - 00:05–00:12 00:05–00:12 The narrator reveals the reason for not feeling anything with certain crystals: “You were sold glass. Most crystals online are dyed glass, resin fakes, or tiny tumble stones that cost 50 cents to make.” This statement is presented as a shocking revelation. It aims to shock viewers and highlight the deceptive practices of some online retailers, creating distrust towards these brands. - 00:12–00:15 00:12–00:15 The narrator continues, “and nobody tells you this. So you blame yourself. We need to apologize.” This is meant to evoke empathy by acknowledging the viewer’s possible self-blame. The mention of apologizing is from the brand’s perspective, positioning it as an advocate for transparency and honesty in the crystal market. - 00:15–00:20 00:15–00:20 The narrator shares the solution: “because we know exactly how good real crystals feel and we should’ve said this sooner.” The transition introduces the brand as the solution, hinting that it offers genuine crystals that provide a positive experience. The narrator also implies a sense of regret from the brand for not addressing this issue earlier. - 00:20–00:26 00:20–00:26 The narrator introduces the product: “Every month, the Mindful Souls Crystal Box sends you 5-7 lab-certified, 100% natural stones.” This explains the value proposition of the subscription box, focusing on the quality and authenticity of the crystals. The focus shifts to the brand and what it offers. - 00:26–00:30 00:26–00:30 The narrator highlights specific types of crystals included in the box: “Labradorite, Rose Quartz, Amethyst.” These crystal types are chosen to appeal to people interested in crystal healing. - 00:30–00:33 00:30–00:33 The narrator states that the crystals are: “Ethically sourced from Brazil, Mexico, India.” The ad emphasizes the ethical sourcing of the crystals to appeal to the consumer’s values. - 00:33–00:36 00:33–00:36 The narrator says that the box also comes: “plus a 20-page guide so you actually know what to do with each one.” This is meant to highlight the additional educational value provided to ensure customers know what to do with the stones they receive. - 00:36–00:42 00:36–00:42 The narrator makes an offer and call to action: “Right now, your first box is 35% off plus a free gift. This offer won’t last. Tap below.” This creates urgency and incentivizes immediate purchase.

# Ad summary A still image ad showcasing the Mindful Souls subscription box. The ad focuses on the amethyst crystal, highlighting its healing properties and benefits, along with care instructions. # Brand positioning Mindful Souls is presented as a brand focused on holistic wellness and spiritual growth through the use of crystals and mindful practices. The brand aims to occupy the space of a lifestyle enhancer, aligning with values of mindfulness, harmony, and self-care. It promotes a lifestyle centered around inner peace and emotional balance, pushing against the fast-paced, often stressful norms of modern life by offering tools for relaxation and spiritual connection. The brand positioning is primarily emotional, focusing on empowerment and inner harmony. # Product The featured product is the amethyst crystal from the Mindful Souls subscription box, described through an accompanying card as a stone that inspires the mind, body, and spirit, and used to manifest peace and clarity. The card details the stone's ability to balance mood swings, dispel anger, rage, fear, and anxiety, and alleviate sadness and grief. The amethyst is also presented with care and maintenance instructions, including keeping it away from prolonged sunlight exposure, recharging it under the moonlight, and cleaning it with a soft cloth. The product is suited for individuals interested in crystal healing, meditation, and enhancing their emotional well-being, and the purchase barrier of understanding how to care for the crystal is addressed through the inclusion of care instructions. # Visual style The ad utilizes a soft, inviting visual aesthetic with a focus on natural lighting and textures. The production quality appears to be a blend of studio and lifestyle, with a well-staged product display. The image treatment includes soft color grading to enhance the serene atmosphere. The ad contrasts with platform norms by using a more curated and high-design approach, which could stand out in a fast-scrolling feed. # Hooks Headline: Amethyst # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of emotional imbalance and stress, visually implied by listing out negative emotions that the amethyst crystal helps dispel, such as "anger, rage, fear & anxiety". # Value propositions - Mindful Souls subscription box: Provides a curated set of crystals and mindful living items, enhancing holistic wellness. - Amethyst inclusion: Offers the benefits of amethyst crystal, known for its healing and balancing properties, directly in the subscription box. # Benefits - Manifests peace & clarity - Balances mood swings - Dispels anger, rage, fear & anxiety - Alleviates sadness & grief # Features - Inspires mind, body & spirit - Amethyst # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is designed from the brand's perspective to showcase their products, educate about their benefits, and create an inviting atmosphere that aligns with their brand values. # Storyline - The image showcases a beautifully curated Mindful Souls subscription box filled with various crystals and mindful living items. This is to convey the brand's commitment to providing a holistic wellness experience through thoughtfully selected products. The perspective is from the brand, highlighting the abundance and variety offered in their subscription box. - A detailed card specifically focuses on the amethyst crystal, listing its benefits and care instructions. This is to educate the viewer on the crystal's unique properties and how to maintain it for optimal use. The brand is providing expert information about the crystal. - The overall setting, with soft lighting and natural elements, creates a serene and inviting atmosphere. This aims to associate the brand and its products with tranquility, relaxation, and mindful living. The brand uses the environment to enhance the product experience.

# Ad summary This ad promotes Mindful Box, a subscription box aimed to bring mindfulness and grounding practices to your life. It features a customer explaining how Mindful Box has supported her throughout her journey, from being pregnant to working full time again. She highlights the convenience, freshness, and positive impact of Mindful Box on her meditation and journaling practices, emphasizing the risk-free 30-day trial. # Brand positioning Mindful Box aims to position itself as a provider of holistic self-care and spiritual wellness delivered conveniently through a monthly subscription box. The brand promotes values of mindfulness, consistency, and ease of incorporating spiritual practices into busy lifestyles. Mindful Box differentiates itself by offering a curated selection of crystals, tools, and guides, organized into simple practices, offering a fresh and evolving experience with a new theme each month. The brand's positioning is primarily functional, offering tools and guides for meditation and journaling, but also carries an emotional aspect, promising grounding and reconnection to oneself. # Product Mindful Box is a monthly subscription box designed to bring mindfulness and grounding practices into everyday life. It includes a curated selection of crystals, meditation tools, and complete guides organized into simple practices that take less than 20 minutes. Each box has a new theme, providing a fresh and evolving experience. The box aims to support consistent meditation and journaling, offering a convenient way to ground oneself and reconnect. The ad highlights a 30-day risk-free trial, addressing potential purchase barriers by allowing customers to cancel anytime. # Visual style The ad's visual style blends a UGC-style testimonial with polished product shots. Editing includes both quick cuts between product shots and static shots of the speaker. Production quality feels like a hybrid approach, combining authentic, casual footage with clear, well-lit product displays. The pacing is moderate, varying between cuts timed to voiceover lines and longer, more static shots. # Hooks Spoken: Female 1: I started my spirituality journey with Mindful Box a year ago. Text overlay: I started my spirituality journey / with Mindful Box / a year ago. Visual: 00:00–00:03 A woman with long brown hair is standing in front of a door. She is wearing a tan peacoat over a blue top and holding a tan purse. She is grabbing the handle of her purse. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that it is hard to stay consistent with meditation and journaling practices. "It's what's kept my meditation and journaling consistent." # Value propositions - The monthly subscription box includes crystals, tools, and complete guides, offering a comprehensive approach to mindfulness and spirituality. - The convenience of simple practices organized to take less than 20 minutes makes it easy to incorporate mindfulness into busy lifestyles. - Each box has a new theme, providing a fresh and evolving experience, keeping users engaged and motivated. # Benefits - Ground yourself - Reconnect - Consistent meditation and journaling - Simple practices that take less than 20 minutes - Always feels fresh and like I'm evolving # Features - Crystals - Tools - Complete guides - Simple practices - New theme each month # Call to action Try it Risk Free for 30 Days. # Social proof - "I started my spirituality journey with Mindful Box a year ago." – Female 1 (Customer) - "Mindful box is still my favorite way to ground myself and reconnect." – Female 1 (Customer) - "It's what's kept my meditation and journaling consistent." – Female 1 (Customer) # Point of view - Customer 100% – A customer of the brand shares her experience using the product with her audience. # Storyline - 00:00–00:03 The woman states that she started her spirituality journey with Mindful Box a year ago, grabbing her purse as she gets ready to leave the house. - 00:03–00:06 The woman states that she went from being pregnant to working full time again, as she looks directly at the camera, smiling, and gestures with her hands. - 00:06–00:11 The woman states that one thing stayed the same: Mindful Box is still her favorite way to ground herself and reconnect, as a shot of the items that come in the box are shown. - 00:11–00:13 The woman states that it is so exciting opening a new surprise box every month, as shots of her opening a Mindful Box are shown. - 00:13–00:15 The woman states that the box is filled with crystals, tools, and complete guides, as she takes a crystal from the box in her hand. - 00:15–00:20 The woman states that all items in the box are organized in simple practices that take less than 20 minutes, as she shows herself meditating, then a pamphlet explaining the items in the box. - 00:20–00:24 The woman states that each box has a new theme, so it always feels fresh and like she is evolving, while showing herself wearing a bracelet that came from a previous box. - 00:24–00:26 The woman states that Mindful Box is what has kept her meditation and journaling consistent, as she holds a crystal. - 00:26–00:29 The woman states that you can try Mindful Box out risk-free for 30 days, as the box is shown. - 00:29–00:30 The woman states that you can cancel anytime.

# Ad summary This ad features a woman using Mindful Souls subscription box. She expresses that she never felt spiritual until she started receiving the mindful box. The woman says each month includes 6 to 8 crystals, aromatherapy, and rituals that are all chosen for the user. She also states that the mindful box comes with a guide that actually explains how to use everything. She no longer feels like a poser, but rather herself and invites those who have been waiting for a sign to start their spiritual journey to visit mindfulsouls.com for 35% off the first box. # Brand positioning Mindful Souls is presented as a brand focused on helping people connect with their spiritual side through curated subscription boxes. The brand aims to occupy a space in the consumer's mind as a guide to spirituality, making it accessible and understandable for beginners. The brand values personal growth, self-discovery, and authenticity, aligning with a lifestyle that promotes mindfulness and intentional living. Mindful Souls pushes against the norm of spiritual practices being intimidating or exclusive by offering a user-friendly approach with clear instructions and chosen products for the consumer. The brand positioning is both emotional, as it seeks to empower individuals to feel more connected to themselves, and functional, as it provides tangible tools and knowledge to facilitate spiritual practices. The boxes vary each month, with new tools and resources to use on one's spiritual journey. # Product The Mindful Souls box is a monthly subscription box designed to help individuals connect with their spiritual side. Each box includes 6 to 8 crystals, aromatherapy products, and rituals, which are pre-selected for the user. It is intended for individuals who are seeking a spiritual journey. The product comes with a guide that provides instructions on how to use each item in the box, addressing the potential barrier of feeling like a "poser" or not knowing how to engage in spiritual practices. The box provides tools and guidance for those looking to start or deepen their spiritual journey, making it easier to connect with one's self. The ad tells the viewer that this product is worth trying because it removes the guesswork and provides a curated, guided experience that fosters authenticity and personal growth. # Visual style The ad has a UGC feel, with a natural lighting setup and casual editing. The editing style is quick cuts, and the cuts are not always timed to the music. The overall aesthetic is organic and promotes a calm tone for the brand. # Hooks Spoken: 00:00–00:03 Female 1: I always felt like I was supposed to be more spiritual. Text overlay: 00:00–00:02 I always felt / 00:01–00:02 like I was supposed to be / 00:02–00:03 more spiritual. Visual: 00:00–00:02 The shot is overhead and shows hands holding burning Palo Santo over a dark brown bowl that has a small statue in the water along with pieces of gold confetti. In the background, there is a dark blue silky material with crystals and a white candle. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is feeling disconnected from one's spiritual self. The ad directly addresses the feeling of being a "poser" and not knowing how to engage in spiritual practices effectively. # Value propositions - The Mindful Souls box comes with a guide that actually explains how to use everything, making it easy for users to connect with their spirituality. # Benefits - Start your spiritual journey - You'll stop feeling like a poser - You'll start feeling like yourself # Features - Every month 6 to 8 crystals - Aromatherapy - Rituals - Guide that actually explains how to use everything # Call to action Go to mindfulsouls.com # Social proof - "I started feeling like myself" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who shares her experience using the Mindful Souls box. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with an overhead shot of a woman's hands holding burning Palo Santo over a bowl that has a small statue submerged in water. The woman says she always felt like she was supposed to be more spiritual. This conveys the ad's initial pain point. - 00:02–00:04 00:02–00:04 The scene transitions to a woman in front of a fireplace, and she adds that she had this calling she couldn't figure out. This conveys that the woman was searching for a way to become spiritual, but was struggling to find a path. - 00:04–00:06 00:04–00:06 The scene transitions to a shot of a Mindful Souls box. The woman states that then she started getting the Mindful Box. This begins to introduce the product as a solution to the issue in the previous beat. - 00:06–00:09 00:06–00:09 The scene shows close-up shots of various crystals that are included in the box. The woman states that every month includes 6 to 8 crystals. This begins to highlight the components of the product. - 00:09–00:12 00:09–00:12 The scene transitions to a shot of an aromatherapy oil bottle. The woman says that the box also comes with aromatherapy and rituals all chosen for her. This conveys that the product contains a variety of items intended to help the user on their spiritual journey. - 00:12–00:15 00:12–00:15 The woman holds up a guide that comes with the box and says that it actually explains how to use everything. This highlights the value proposition of the product by explaining that it guides the consumer on their spiritual journey. - 00:16–00:19 00:16–00:19 The scene transitions back to the woman in front of the fireplace. The woman states that she stopped feeling like a poser and started feeling like herself. This conveys the positive emotional result of using the product. - 00:19–00:23 00:19–00:23 The scene transitions to a shot of a crystal being held in front of a Mindful Souls box, and the woman says that if you've been waiting for a sign to start your spiritual journey, this is it. This reinforces the product as an entry point for new users. - 00:23–00:28 00:23–00:28 The scene transitions to a shot of a Mindful Souls box sitting on a couch, and the woman invites the viewer to go to mindfulsouls.com and get 35% off the first box. This is a direct call to action with an offer.

# Ad summary This ad is a compilation of clips reviewing the Mindful Souls Box. The ad includes close-up shots of the items found inside the box, along with positive reviews from real customers. # Brand positioning Mindful Souls aims to position itself as a brand that supports self-care practices by providing curated boxes filled with crystals, aromatherapy, and mindfulness tools. The brand emphasizes the importance of creating daily self-care routines to promote mental well-being. The brand's packaging and product selection reflect a holistic approach to wellness, steering clear of conventional beauty or lifestyle trends and instead focusing on emotional balance, positive energy, and spiritual connection. # Product The Mindful Souls Box is a subscription box service designed to promote self-care and mental well-being. Each box contains a curated collection of items such as crystals, aromatherapy products, mindfulness tools, and accessories. The box includes a variety of crystals, including amethyst, rose quartz, and green aventurine, each with its own unique properties. The boxes also include items such as sage bundles for cleansing, essential oils for aromatherapy, and journals for mindfulness practices. Each item is intended to help users calm their minds, create daily self-care routines, and support their journey to self-discovery and positive energy. The box is designed to remind customers that they are on the right path and encourage them to embrace self-love. # Visual style The ad has a bright and airy aesthetic with natural lighting, creating a calming and inviting atmosphere. The video relies on quick cuts to showcase the products and testimonials, maintaining a consistent pace throughout. The editing style is UGC-like, enhancing the authentic feel of the customer reviews and emphasizing the personal connection to the brand. # Hooks Spoken: Female 1: I have been extremely burned out, but the Mindful Box, was my reminder that I'm on the right path. Text overlay: I have been extremely burned out, / but the Mindful Box, / was my reminder that I'm on the right path. Visual: 00:14–00:20: Woman 1, fair skin, 25-35, wearing a gray sports bra and blue leggings, is in a home setting with neutral wall paint. She is holding the Mindful Souls box open in front of her. # Funnel stage Consideration # Pain points The ad highlights the pain point of feeling burnt out by stating, "I have been extremely burned out." – Female 1 (Customer) # Value propositions - The Mindful Box helps you calm your mind and create daily self-care routines by providing you with crystals, aromatherapy, and mindfulness tools. # Benefits - Calm your mind - Create daily self-care routines - Reminder that I'm on the right path - Start your journey to self-care # Features - Crystals - Aromatherapy - Mindfulness tools - Accessories # Call to action Click below now to get your Mindful Souls box! # Social proof - "I have been extremely burned out, but the Mindful Box was my reminder that I'm on the right path." – Female 1 (Customer) # Point of view - Customer 65% – The majority of the video is from the perspective of customers using and reviewing the Mindful Souls Box. - Brand 35% – The brand is presented through visual displays of the product and its packaging, providing context and information about the Mindful Souls Box. # Storyline - 00:00–00:02 The ad begins with a close-up of a person removing a pink protective film from a crystal ball. - 00:02–00:04 00:02–00:04: The scene transitions to a person opening a Mindful Souls box, revealing an assortment of carefully packaged items inside. The intention is to introduce the product being reviewed, the subscription box, and display its contents. - 00:04–00:14 00:04–00:14: The person removes several items from the box and displays them to the camera. This demonstrates the variety of items included and highlights their unique qualities. The visual progression keeps the audience engaged as the ad continues to display the contents of the box. - 00:14–00:20 00:14–00:20: A woman is holding the Mindful Souls box and says she has been extremely burned out, but the Mindful box was her reminder that she is on the right path. This is a personal testimonial and establishes an emotional connection with the viewer, illustrating a benefit of the product. - 00:21–00:24 00:21–00:24: A woman is holding the Mindful Souls box and says to calm your mind and create daily self-care routines. This is another personal testimonial and establishes an emotional connection with the viewer, illustrating a benefit of the product. - 00:24–00:30 00:24–00:30: A woman says to click the link below to start your journey to self-care with the Mindful Souls subscription box. This is a final CTA to encourage immediate purchase, prompting action after showing the product and testimonials.

# Ad summary This ad promotes the Mindful Souls Box, a subscription box containing spiritual tools. The ad features testimonials from multiple women, touting the ways the box helps them on their spiritual journeys. It includes close-up shots of the box's contents, such as crystals, bracelets, journals, and other items designed to enhance well-being and mindfulness. The ad offers a free crystal card deck. # Brand positioning Mindful Souls is presented as a provider of curated spiritual and wellness products. The brand aims to occupy a space in the consumer's mind as a source of guidance and tools for personal growth and spirituality. The brand promotes values of mindfulness, intuition, and self-discovery, aligning with a lifestyle focused on well-being and inner peace. Mindful Souls positions itself as a supportive companion on one's spiritual journey, offering tangible resources and encouragement. The brand's positioning is emotional, focusing on empowerment, self-improvement, and spiritual connection. # Product The Mindful Souls Box is a subscription service that provides a curated selection of spiritual tools and resources. Each box contains items such as crystals, healing stones, journals, bracelets, and other accessories intended to promote mindfulness, intuition, and personal growth. The products included are designed to support subscribers on their spiritual journeys, helping them move forward, enhance their intuition, and find inner peace. The box addresses the barrier of not knowing where to start on a spiritual journey by providing a guided, curated experience with tools and instructions for use. The contents are selected to offer protection, balance, and insight. The ad highlights that the box is trusted by over 180,000 subscribers, signaling its value and effectiveness. # Visual style The ad has a polished, commercial aesthetic with a UGC feel due to the inclusion of customer testimonials. The editing style consists of quick cuts between shots, creating a fast-paced rhythm that keeps the viewer engaged. The production quality is a hybrid of polished commercial and UGC, which lends authenticity to the ad. There are no consistent visual motifs; the ad incorporates diverse settings and styles to showcase the variety of items and experiences associated with the Mindful Souls Box. The pacing is quick, with cuts occurring frequently to maintain interest. There is some audio-visual sync, as certain cuts and text overlays are timed to coincide with music beats or voiceover lines. # Hooks Spoken: 00:00–00:05: Why is the Mindful Box the spiritual go-to for more than 180,000 subscribers? Text overlay: 00:00–00:03: Why is the Mindful Box / 00:01–00:03: the spiritual go-to / 00:03–00:05: for more than 180K+ subscribers? Visual: 00:00–00:02: Close-up of a woman's hand holding a glittery purple and white crystal ball inside of a gray bowl filled with rocks. The background is a shiny, light pink, crumpled fabric. / 00:02–00:05: The camera zooms out to show an open Mindful Souls Box filled with spiritual items, including crystals, a small Buddha statue, and a journal. Next to the box is a guide that includes information about the items inside. The background is a wooden surface. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of not knowing where to start on a spiritual journey. # Value propositions - Curated selection of spiritual tools - Guided experience with tools and instructions - Tangible resources for spiritual connection - Trusted by over 180,000 subscribers # Benefits - Promotes mindfulness - Enhances intuition - Supports personal growth - Helps subscribers on their spiritual journeys - Offers protection, balance, and insight # Features - Crystals - Healing stones - Journals - Bracelets # Call to action Click below and get a FREE Crystal Card Deck! # Social proof - “I feel like my box was the perfect little nudge forward to move on from the things that I'm holding on to.” – Female 1 (Customer) - “Mindful Souls is like my new spiritual guru. They're on this journey of spirituality with me.” – Female 3 (Customer) - “I really recommend using the Mindful Souls box.” – Female 4 (Customer) # Point of view - Customer 75% – The majority of the video features testimonials from women who use the Mindful Souls Box. - Brand 25% – The brand speaks directly through a voiceover narrator, introducing the Mindful Souls Box and highlighting its value. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a close-up of a hand holding a glittery crystal ball inside of a bowl with crystals. A question is posed about why the Mindful Souls Box is so popular. - 00:03–00:05 00:03–00:05: The ad cuts to a four-way split screen showing different women holding a Mindful Souls Box. - 00:05–00:08 00:05–00:08: A woman sits on a couch and explains that the box provides a "perfect little nudge forward." - 00:08–00:11 00:08–00:11: The ad cuts to a close up of the box contents and the previous women says that the box helps her "move on from things I've been holding on to." - 00:11–00:14 00:11–00:14: The ad cuts to a different woman explaining that the box provides spiritual tools. - 00:14–00:17 00:14–00:17: The first woman from 00:11 says that the contents are good for protection and intuition. - 00:17–00:23 00:17–00:23: The ad cuts to a woman who proclaims that Mindful Souls is her "new spiritual guru" and says that "they are on this journey of spirituality with me". - 00:23–00:26 00:23–00:26: The ad cuts to a new woman that says that she highly recommends using the box. - 00:26–00:28 00:26–00:28: The ad cuts to a final shot of the box and a call to action for a free gift.

# Ad summary This ad promotes the Mindful Souls Crystal Subscription Box. The ad features a woman who has purchased many crystals in the past and did not know how to use them. She found the crystal subscription box and now she is able to learn all about the crystals she receives and how to use them. # Brand positioning Mindful Souls is presented as a brand dedicated to empowering individuals to connect with crystals on a deeper, more meaningful level. The brand recognizes that many people are drawn to the beauty and mystique of crystals but lack the knowledge or guidance to effectively incorporate them into their lives. Mindful Souls aims to bridge this gap by providing not just the crystals themselves, but also the education and context needed to understand their origins, properties, and uses. By offering lab-certified, ethically sourced crystals accompanied by detailed guides, the brand positions itself as a reliable source for quality stones and crystal knowledge. Mindful Souls is presented as more than just a purveyor of pretty rocks, the brand is a companion on a journey of discovery, a resource for self-improvement, and a pathway to enriching one's spiritual and emotional life. # Product The Mindful Souls Crystal Subscription Box is presented as a curated collection of crystals delivered monthly, designed to help users understand and utilize the unique properties of each stone. Every month, subscribers receive five to seven real, lab-certified gemstones, ensuring authenticity and quality. Each box comes with a guide that provides detailed information on each stone, including its name, origin, and practical uses. The crystals in the box are presented not merely as decorative items but as tools for self-discovery and personal growth. This subscription addresses the common problem of collecting crystals without knowing how to use them effectively. The product promises to transform a passive collection into an active, informed practice, making the world of crystals accessible and beneficial to everyone. # Visual style The ad features a UGC style with a mix of polished and casual visuals. The editing style includes quick cuts and static shots, creating a fast-paced rhythm. The production quality is a hybrid of UGC and polished commercial elements. The visuals include bright and natural lighting. The pacing is quick, at roughly 30 cuts per minute, and remains consistent throughout the ad. # Hooks Spoken: Female 1: I was genuinely embarrassed! Text overlay: I was genuinely... / embarrassed! Visual: 00:00–00:01 A flower-shaped purple glass dish filled with light orange wax and a burning wick is set on a bamboo tray on a gray surface, with a "LOTS OF LOVE" card in the background. Silver tweezers hold a crystal over the dish. / 00:01–00:02 A woman with long dark hair, wearing a black top and blue jeans, lies on a light gray couch in a brightly lit room with framed pictures on the wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of purchasing crystals without knowing their purpose or how to use them. The speaker admits, "I was genuinely embarrassed! I had 30 crystals sitting on my shelf and I had no idea what to do with a single one of them." # Value propositions - Get lab-certified crystals with an educational guide - Build a collection that is understood, for less than you're already spending on stones for decor. # Benefits - Receive a monthly delivery of real gemstones. - The gemstones are lab-certified so you know they are real. - The stones come with a guide that tells you exactly what each stone is, where it came from, and how to use it. # Features - Five to seven real gemstones - Lab-certified - Comes with a guide # Call to action Grab the Crystal Box at mindfulsouls.com # Social proof - "I was genuinely embarrassed! I had 30 crystals sitting on my shelf and I had no idea what to do with a single one of them." - Female 1 (Customer) # Point of view - Customer 100% – The ad is from the perspective of a customer who has bought crystals in the past and didn't know how to use them. # Storyline - 00:00–00:02 The ad begins with close-up shots of crystals and candles. - 00:00–00:06 A woman says she was embarrassed because she had 30 crystals sitting on her shelf and didn't know what to do with them. - 00:06–00:10 She'd been buying them for years, from this shop and that shop. - 00:11–00:13 She mentions they are beautiful, but useless to her. - 00:14–00:18 Then she found the crystal kit that sends five to seven gemstones to your door every month. - 00:18–00:21 The crystals are lab certified so you know they are real. - 00:21–00:26 It comes with a guide that tells you exactly what each stone is, where it came from, and how to use it. - 00:26–00:33 She could have been building a collection she understood for less than she was spending on stones she was just decorating with. - 00:33–00:35 The ad ends with a visual and text CTA to grab the Crystal Box at mindfulsouls.com.

# Ad summary This image ad for Mindful Souls uses humor to connect with crystal enthusiasts. It playfully apologizes for causing customers to constantly bring up crystals in conversation, suggesting the subscription box is irresistible. The ad features the product against a bright background and includes a customer rating to build trust. # Brand positioning Mindful Souls is presented as a brand that caters to crystal enthusiasts, acknowledging and embracing the customer's passion for crystals. The brand's tone is playful and understanding, positioning itself as a provider of high-quality crystal subscription boxes that customers love to share. The brand seems to push against the stereotype that crystals are just a passing fad, instead normalizing and celebrating the customer's love for them. # Product The featured product is a crystal subscription box from Mindful Souls. It is designed for people who are passionate about crystals and enjoy receiving a curated selection of them regularly. The box contains a variety of crystals, each with unique shapes, colors, and textures. The ad highlights the surprise element of the subscription, suggesting customers will receive a new assortment of crystals each time. It also addresses a potential purchase barrier by playfully acknowledging how excited customers get about the products, to the point of mentioning crystals in every conversation. # Visual style The ad features a bright and clean visual style with a solid yellow background that makes the product and text stand out. The use of natural lighting and unedited crystal textures gives the ad an authentic feel. The typography is bold and straightforward, enhancing scannability. The overall style feels native to social media, with a simple yet effective design that captures attention. # Hooks Headline: SORRY FOR MAKING YOU BRING UP CRYSTALS IN EVERY CONVERSATION # Funnel stage Middle of funnel (Consideration) # Pain points The ad acknowledges that people who are really into crystals will bring them up in every conversation. # Value propositions - The subscription box is full of beautiful crystals, so customers love it so much that they mention it in every conversation. # Benefits - None used # Features - Surprise crystal subscription # Call to action None used. # Social proof - RATED 4.9/5 # Point of view - Brand: The brand is apologizing for making the customer talk about crystals all the time, which is a playful way to acknowledge their product's appeal. - Customer: The customer's perspective is implied through the customer rating of 4.9/5, shown in a badge to the left of the product, which gives their product positive feedback. # Storyline - The ad starts by humorously apologizing for making the customer bring up crystals in every conversation. This is told from the brand's perspective, aiming to establish a relatable and lighthearted connection with the audience by acknowledging their enthusiasm for crystals. - Next, the ad displays the product itself, a crystal subscription box surrounded by various crystals. This showcases the product and its contents, giving the audience a visual representation of what they can expect to receive. - Lastly, a 4.9/5-star rating is displayed, indicating that the product has received positive customer feedback. This is presented from an external, customer POV to build trust and credibility.

# Ad summary An ad for Mindful Souls subscription boxes, displaying all the items that come in the box, as well as a printed guide that lists out the various crystals and items, with their associated use cases. # Brand positioning Mindful Souls is presented as a brand offering monthly self-care subscription boxes focused on mindfulness and spiritual wellness. The boxes aim to provide tools and guidance for practices like meditation and crystal healing. The brand's name and logo—a stylized eye-shaped peacock feather—convey a sense of gentle enlightenment, aligning with consumers interested in holistic wellness and personal growth. The brand aims to occupy a space in the consumer's mind as a provider of curated, convenient, and thoughtfully designed tools that promote inner peace, balance, and intention, appealing to those seeking emotional and spiritual nourishment through tangible products and rituals. # Product The product is the Mindful Souls subscription box, a curated package of mindfulness and wellness items delivered monthly. It includes a variety of tools aimed at facilitating practices such as meditation, crystal healing, and aromatherapy. Featured items include: a guided meditation booklet, a pendulum amethyst necklace, rose quartz crystal point, healing and love stone bracelets, serenity buddha figurine, rosemary essential oil. These products are designed to promote mindfulness and serenity, and to reduce stress. The guide book that comes with the subscription box details the purpose of each of the products that comes with the box. # Visual style The ad employs a natural, somewhat cluttered flatlay aesthetic. The production quality appears to be in-house, with natural lighting and minimal editing. The image treatment leans towards warm tones. The typography is integrated through the product information sheet, and packaging is visible in the image, helping to ground the overall style. The style feels appropriate for an in-feed ad, with high scannability due to the clear product presentation. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Pendulum Amethyst Necklace - Meditation Shawl - Healing & Love Stone Bracelets - Serenity Buddha Figurine - Rosemary Essential Oil - Rose Quartz Crystal Point # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout is from the brand, showcasing its subscription box, its contents, and all associated details. # Storyline - The image presents a collection of items that are included in the Mindful Souls box subscription. This is intended to show the customer what they can expect with the subscription. The story is being told from the brand's perspective to highlight the contents and value of the box. - The image then shifts to show a printed guide, which lists all of the items included in the box and their associated uses. This is intended to educate the consumer about the many facets and use cases of each item from the perspective of the brand.

# Ad summary The ad promotes Mindful Souls, a wellness subscription box, with testimonials from several female customers. The ad uses a split-screen to showcase the crystals, essential oils, and jewelry included in the box while customer quotes emphasize the product's ability to calm, soothe, and promote bonding. # Brand positioning Mindful Souls is presented as a wellness brand focused on providing products and tools for self-care and mindfulness. The brand aims to occupy a space in the consumer's mind as a provider of curated wellness items that promote calm, balance, and personal connection. The brand aligns with a lifestyle that values mental and emotional well-being and promotes the idea of finding moments of peace and connection in a busy life. It distinguishes itself by offering a subscription box model, delivering a regular supply of wellness items directly to the customer's door. The brand positioning is emotional, focusing on the feelings of calm, balance, and connection that the products evoke. # Product The Mindful Box is a wellness subscription box featuring a variety of items designed to promote mindfulness, calm, and self-care. It's for individuals seeking ways to reduce stress, enhance emotional well-being, and connect with themselves. The boxes are shown to include crystals, essential oils, jewelry, sage bundles, and affirmation cards, all aimed at creating a holistic wellness experience. The USP is the curated selection of items that provide a comprehensive approach to mindfulness. The ad shows use occasions of integrating the products into daily life to achieve calmness and focus. The purchase barriers are addressed by highlighting the positive impact on busy individuals, specifically stay-at-home moms, by giving them back time and focus. The subscription box is worth trying or buying because it offers a convenient and curated way to incorporate mindfulness and self-care practices into daily routines, leading to a sense of calm, balance, and connection. # Visual style The ad has a bright and clean aesthetic, with a mix of product shots and personal testimonials. The editing style includes quick cuts between different products and customer views, creating a fast-paced rhythm. The production quality is polished, giving it a professional commercial feel. The pacing is quick, with about 6 cuts per minute. The cuts align with the music. # Hooks Spoken: 00:05–00:09 As a stay-at-home mom with three kids, I literally did not have a second to myself. Visual: 00:05–00:09 A woman with blonde curly hair, fair skin, and red lipstick smiles directly at the camera while holding a Mindful Souls box with the logo clearly visible. She wears a black tank top. She's in a brightly lit room. Behind her is a red sofa. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the lack of time and personal space experienced by stay-at-home moms, captured in the line: "As a stay-at-home mom with three kids, I literally did not have a second to myself." # Value propositions - The Mindful Box solves not having a second to myself for stay-at-home moms with the curated contents inside the box. # Benefits - It helped me bond with my kids - Changed my life - Calms me - Soothes me - I feel calmer - More in tune with myself # Features - Crystals - Essential oils - Jewelry - Sage bundles - Affirmation cards # Call to action Click below & get your box! # Social proof - "It helped me bond with my kids" - Customer - "It has changed my life and it calms me" - Customer - "And it soothes me" - Customer - "It is the best thing I ever did" - Customer - "I feel calmer, more in tune with myself, honestly, it's incredible!" - Customer # Point of view - Customer 80% – The ad is told primarily from the perspective of Mindful Souls customers through testimonials. - Brand 20% – The brand's official voice is present in the final logo and website reveal. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a split-screen showing a crystal pendulum swaying against a beach background, creating a visually intriguing introduction. - 00:01–00:03 00:01–00:03 A text overlay states, "Moms are going crazy over this!", attempting to grab attention by suggesting a popular trend, positioning the ad from an external word-of-mouth perspective. - 00:03–00:04 00:03–00:04 The ad transitions to an overhead shot of the "Mindful Box" filled with crystals, essential oils, and jewelry. The box's contents are meant to entice the viewer with variety. - 00:04–00:05 00:04–00:05 A text overlay reads, "It helped me bond with my kids," showing a testimonial, offering a relatable, emotional benefit. - 00:05–00:09 00:05–00:09 A woman with blonde curly hair, is speaking directly to the camera. She's holding a Mindful Souls box and states, "As a stay-at-home mom with three kids, I literally did not have a second to myself," establishing a clear pain point for the target audience. - 00:09–00:12 00:09–00:12 The same woman says, "That was until I found the coolest wellness subscription called the Mindful Box," presenting the product as the solution to the previously established pain point. - 00:12–00:16 00:12–00:16 The ad cuts to a series of quick shots featuring other women holding crystals, bracelets, and jewelry from the box, each providing testimonials, creating a sense of social proof. - 00:16–00:21 00:16–00:21 More women give testimonials, highlighting the feelings of calm and balance they experience using the Mindful Box, emphasizing the emotional benefits. - 00:21–00:23 00:21–00:23 An overhead shot returns of the Mindful Box with all its contents, while a text overlay states, "Click below and get your box," giving a clear call to action. - 00:23–00:28 00:23–00:28 The ad ends with the Mindful Souls logo and website address, reinforcing brand recognition.

# Ad summary This ad features a woman in a pool wearing a Larimar necklace. The ad copy emphasizes the necklace's durability and resistance to rust and dirt, suggesting it can be worn without worry in various environments. # Brand positioning The brand is presented as offering jewelry that is both beautiful and durable, designed for everyday wear without the worry of damage from water or dirt. The brand positions itself as a provider of worry-free accessories, allowing customers to enjoy their jewelry in any setting, promoting a lifestyle of ease and confidence. The brand pushes against the norm of delicate jewelry that requires careful handling, instead offering pieces that are both stylish and resilient. # Product The product being advertised is a Larimar necklace, featuring a silver chain and a pendant with three stones. The pendant consists of a round, light blue Larimar stone at the bottom, a smaller, triangular blue stone in the middle, and a pearl at the top. The necklace is designed to be worn in various environments without the worry of damage, as it "doesn't rust" and "doesn't get dirty." This suggests the necklace is suitable for everyday wear, even in situations where it may be exposed to water or other elements. The ad emphasizes the necklace's durability and low maintenance, making it an appealing option for those seeking a stylish yet practical accessory. # Visual style The ad has a natural, lifestyle-focused aesthetic. The production quality appears to be high, with clear lighting and a shallow depth of field. The image treatment includes a slight color grade to enhance the blues and greens, creating a calming and inviting atmosphere. The typography is clean and legible, integrated seamlessly into the image. The overall style is designed to be visually appealing and easily scannable in a social media feed. # Hooks Headline: IF IT LOOKS GOOD, WHY TAKE IT OFF. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having to remove jewelry in certain situations due to concerns about damage or dirt. "IF IT LOOKS GOOD, WHY TAKE IT OFF." implies that the necklace is so appealing that one would not want to remove it, while also assuring the customer that they don't have to. # Value propositions - The necklace is durable and low maintenance, making it an appealing option for those seeking a stylish yet practical accessory. # Benefits - Can be worn without worry in various environments # Features - Doesn't rust - Doesn't get dirty # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features and benefits. # Storyline - The ad opens with a woman wearing the Larimar necklace, positioned in a pool. This is intended to showcase the product in a real-life setting, implying its suitability for everyday wear. The audience experiences this from the brand's perspective, highlighting the necklace's aesthetic appeal and versatility. - The ad copy asks, "IF IT LOOKS GOOD, WHY TAKE IT OFF." This is intended to address a common concern about jewelry needing to be removed in certain situations. The audience experiences this from the brand's perspective, suggesting the necklace is so appealing that one would not want to remove it. - The ad copy states, "It doesn't rust. It doesn't get dirty." This is intended to highlight the product's durability and low maintenance. The audience experiences this from the brand's perspective, emphasizing the practical benefits of the necklace.

# Ad summary This ad is for Mindful Souls, a subscription box service that curates and sends crystals, jewelry, essential oils, and other items with the intent of promoting self-love and inner peace. The ad features customer testimonials, product unboxing, and closeups of the individual products that come inside the Mindful Souls box. # Brand positioning Mindful Souls is presented as a curated subscription box service delivering spiritual and self-care items. The brand positions itself as providing customers with tools and products intended to promote self-love and inner peace. It aligns with the values of mindfulness, wellness, and spiritual growth, and it seems to ignore conventional beauty or self-care norms by focusing on crystals and holistic wellness practices rather than traditional cosmetics or skincare. The brand offers an emotional value proposition, promising to provide customers with not just products, but also with feelings of protection and magic. # Product The ad promotes the Mindful Souls monthly subscription box. It is portrayed as a self-love gift that contains a variety of items such as crystals, essential oils, and jewelry. The product is for anyone seeking personal growth, inner peace, and self-love. It appears that each monthly box contains an assortment of products, including items like crystal balls, crystal pendants, aroma oils, crystal stones, affirmation cards, smudge sticks, beaded bracelets, and other decorative stones. The ad addresses potential purchase barriers by visually showcasing the variety and beauty of items included in the box. The USPs of the Mindful Souls box are that each box contains an array of tools that promote self-love and magic. # Visual style The ad has a hybrid aesthetic, mixing product shots with UGC-style customer testimonials. The editing style includes quick cuts and zooms to keep the viewer engaged. The production quality is a mix of polished commercial and UGC feel, which helps to build trust and credibility. The ad uses a visual motif of close-ups on individual items to highlight the uniqueness and beauty of each product. The pacing of the ad is quick, with cuts happening approximately every 1-2 seconds, which creates a sense of excitement and urgency. The audio-visual sync is well-executed, with cuts and product actions timed to music beats and voiceover lines. # Hooks Spoken: This is what the inside of the box looks like. Text overlay: This is what the inside of the box looks like. Visual: 00:06–00:08: The shot zooms in further on a new collection of items inside the box, revealing a white bath bomb, a glass bottle of aroma oil, a decorative stone, and several small white drawstring bags. # Funnel stage Consideration # Pain points None used. # Value propositions - Mindful Souls is a monthly self-love gift - Each box provides different crystals, essential oils, and jewelry. - Each box has added magic. # Benefits - Adds magic into my life. - Helps me find my self-love. # Features - Crystals - Essential oils - Jewelry - Affirmation cards # Call to action Click below to get your box! # Social proof - "This box has added magic into my life." – Woman 1 - "I feel protected and it helps me find my self-love." – Person 1 - "Every single thing that I have received is gorgeous." – Woman 2 # Point of view - Customer 70% – The ad is told mostly through customer testimonials and unboxing experiences. - Brand 30% – The official brand voice introduces the product and includes a direct call to action. # Storyline - 00:00–00:01 The ad opens with a hand holding a pink pouch and slowly pulling out a brown, round object. - 00:00–00:01 The perspective is from a first-person vantage point, allowing the audience to experience the unboxing firsthand. The ad is trying to pique the viewer's curiosity. - 00:01–00:03 The scene transitions to an opened box with the words “MINDFUL BOX” overlaid on top, displaying several small white bags inside. - 00:03–00:07 The scene then switches to a close-up view of the same box with a variety of items inside, including crystals, bracelets, and oils. - 00:06–00:08 The perspective shifts to a voiceover explaining what the inside of the box looks like, giving an overview of the contents and generating excitement about the surprise elements. - 00:08–00:13 The shot focuses on individual items like crystal balls, pyrite clusters, and stone pendants, highlighting the uniqueness of each product. - 00:09–00:13 The voiceover narrative continues, mentioning different crystals, essential oils, and jewelry, which builds on the box's value proposition. - 00:13–00:16 A new woman appears and says this box has added magic into her life. - 00:16–00:25 The ad displays stones and crystals while other customers say they feel protected, find their self-love, and find every single thing that they have received is gorgeous. - 00:16–00:25 The perspective moves to customer testimonials, presented as relatable and personal experiences, adding social proof and emotional resonance to the product. - 00:25–00:28 The ad presents the full Mindful Souls box again, while a voice over says you deserve to treat yourself. - 00:28–00:30 The perspective then moves to a new customer testimonial in which the woman holds up the box and says, Get your Mindful Souls box. - 00:30–00:31 Finally, the perspective concludes with a product shot of the box and text that says, Click below to get your box. - 00:31–00:36 The ad closes with the brand’s logo and website URL.