What is the Us Vs Them ad format?

# Ad summary The ad promotes Dossier perfumes with a sale offer of up to 30% off and free perfume. It features product images and compares the prices of Dossier perfumes with their designer counterparts. # Brand positioning Dossier is presented as a fragrance brand offering high-quality perfumes inspired by popular designer scents but at a significantly lower price point. The brand emphasizes affordability without sacrificing the essence and quality of luxury fragrances. The phrase "Hecho en Francia" implies a commitment to French perfumery standards, suggesting sophistication and elegance. Dossier strategically positions itself as an accessible alternative to high-end brands, making luxury scents available to a broader audience without compromising on the experience. # Product The ad features a range of Dossier perfumes, each inspired by different designer fragrances. These perfumes are packaged in minimalist, clear glass bottles with silver caps and simple white labels. Each label displays the brand name 'dossier' and the perfume's name, such as 'Ambery Saffron,' 'Ambery Vanilla,' 'Gourmand Coconut,' 'Woody Orchid', and 'Woody Musk.' The perfumes aim to replicate the essence of designer fragrances like Baccarat Rouge 540, Soleil Blanc, Black Opium, Black Orchid, and Not A Perfume. The ad highlights a significant price difference, suggesting that customers can enjoy similar scents at a fraction of the cost. The products are presented in a clean, well-lit setting with props like coffee beans and vanilla beans, subtly hinting at the fragrance notes. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation. The production quality appears to be studio-shot, with soft lighting and a blurred background to draw attention to the perfumes. The use of props like coffee beans and vanilla beans adds subtle hints of the fragrance notes. The grid layout of the price comparison table organizes information clearly. The overall aesthetic is modern and accessible, aligning with a platform-native style that emphasizes scannability in-feed. # Hooks Headline: SALE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the high cost of designer perfumes. This is clearly indicated by the price comparison table, where the designer perfume prices are significantly higher than Dossier's prices. # Value propositions - High-quality fragrances at a fraction of the price - Luxury scents made accessible # Benefits - Up to 30% off - Free perfume # Features - Inspired by designer fragrances - Hecho en Francia # Call to action None used. # Point of view - Brand: Shown in the overall presentation of the perfumes and the highlighted SALE offer. This is because the brand is directly showcasing its products and promotions. - Customer: Evident in the price comparison chart, providing a clear cost-benefit analysis. This is because it caters to the customer's need for value and affordability. # Storyline - The ad begins with an array of Dossier perfumes lined up in a visually appealing manner, complemented by elements like coffee beans and vanilla beans. This is intended to capture the viewer's attention by showcasing the variety and quality of the perfumes offered. The perspective is from the brand, highlighting the presentation and aesthetic appeal of the products. - Next, the ad highlights the SALE offer, promising "Hasta 30% Menos + Perfume Gratis. Hecho en Francia." This incentivizes the viewer by emphasizing the cost savings and the quality associated with French craftsmanship. The message is delivered from the brand's perspective, promoting a clear and compelling value proposition. - Finally, the ad provides a price comparison between Dossier perfumes and their designer counterparts, such as Baccarat Rouge 540 and Soleil Blanc. This aims to demonstrate the significant cost advantage of choosing Dossier, making the value proposition tangible. The perspective shifts slightly to that of a savvy customer, weighing their options and considering the cost-effectiveness of the purchase.

# Ad summary This ad features a creator who shares his experiences with Loop earplugs. He compares Loop earplugs to traditional earplugs and highlights the benefits of the Loop earplugs and how they make listening to sounds better. The ad promotes the Loop earplugs. # Brand positioning Loop earplugs are positioned as a superior alternative to traditional earplugs. They offer a way to reduce noise intensity without completely muting sounds, addressing the common issue of traditional earplugs either not doing enough or muting too much sound. Loop targets consumers who value being able to modulate the noise around them. The brand emphasizes comfort and personalization, as the earplugs come with different tip sizes to match the user's ear size. The ad promotes a functional approach to enjoying clear, quieter sounds. # Product Loop earplugs are designed to reduce noise intensity while still allowing the wearer to hear clearly. They differ from traditional earplugs, which either mute sounds completely or do not provide enough noise reduction. Loop earplugs come with different tip sizes to ensure a comfortable fit for various ear sizes. The ad highlights that they can be worn all day due to their comfort and effectiveness, making them suitable for individuals sensitive to sounds. They are available in bundles to save when purchasing more than one pair. # Visual style The ad has a casual, UGC-style aesthetic. The editing includes frequent jump cuts to maintain a brisk pace. The production quality is simple, with basic lighting and camera work. The overall tone is conversational and friendly, aiming to connect with viewers on a personal level. # Hooks Spoken: Testing Loop earplugs vs. traditional earplugs and the CRAZY difference. Text overlay: Testing Loop earplugs / vs. traditional earplugs Visual: 00:00–00:01: A close-up shot shows a pair of green Loop earplugs in an open, round, shell-shaped carrying case on a dark gray countertop with a mottled pattern. A pair of light-skinned hands with a tattoo on the left index finger gently adjusts the case. / 00:01–00:03: The shot changes to a top-down view of multiple traditional blue earplugs scattered on the same gray countertop. The earplugs are cylindrical and tapered at one end. # Funnel stage Middle of funnel (Consideration) # Pain points Regular earplugs are either super muted or don't do enough. This frustration is signaled by the creator who states, "With regular earplugs it's either super muted or doesn't do enough." # Value propositions - Loop earplugs: Offers a way to reduce noise intensity while still allowing the wearer to hear clearly - Comfort and personalization: The earplugs come with different tip sizes to ensure a comfortable fit for various ear sizes - Multiple colors # Benefits - Noise isn't completely gone, but it's way less intense - You feel like you could wear them all day - Honestly way more comfortable # Features - Loop earplugs - Different tip sizes to match ear size # Call to action Tap the link and upgrade to Loop earplugs. # Social proof - "Yeah, I can still hear you talking." – Male 1 (Customer) - "I have to say these are honestly way more comfortable." – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing their experience with Loop earplugs. # Storyline - 00:00–00:01 The creator opens a small, round, shell-shaped case with Loop earplugs inside. - 00:00–00:02 The ad introduces the Loop earplugs and compares them to traditional earplugs, with the intention of highlighting their differences. - 00:03–00:04 The creator holds traditional earplugs in his hands. - 00:03–00:08 The creator explains the difference between Loop earplugs and traditional earplugs. The creator shares that regular earplugs are either super muted or don't do enough. The intention is to highlight the advantages of Loop earplugs over regular earplugs and why they are worth buying. - 00:08–00:10 The creator puts the Loop earplugs into his ears. - 00:08–00:13 The creator describes his experience wearing Loop earplugs. He shares that noise isn't completely gone, but is less intense and more comfortable to wear throughout the day. The intention is to emphasize the positive experience of using Loop earplugs. - 00:13–00:14 The creator speaks while wearing the Loop earplugs. The creator explains that you can still hear when wearing the Loop earplugs. - 00:14–00:17 The creator explains that the Loop earplugs are honestly way more comfortable. He puts the Loop earplugs into his ears. - 00:17–00:18 The creator holds a collection of green ear tips in his hand. - 00:17–00:19 The creator shows that the Loop earplugs come with different tip sizes to match ear size. - 00:19–00:21 The ad shows different products, including a 'build your own bundle' option. - 00:19–00:22 The creator highlights that you can save when buying more than one pair. - 00:22–00:25 The ad concludes by showcasing the Loop earplugs in different colors. - 00:22–00:26 The creator prompts viewers to 'tap the link and upgrade to Loop earplugs', as well as mentions that 'your ears will thank you.' The intention is to encourage viewers to purchase the Loop earplugs.

# Ad summary The Buoy ad features a creator who challenges the health benefits of traditional electrolytes and positions Buoy as the healthier alternative. # Brand positioning Buoy is positioned as a health-conscious brand offering deep ocean electrolytes as a clean hydration solution. The brand distinguishes itself by avoiding the sugars, sweeteners, artificial flavors, and other additives commonly found in other electrolyte products. It aligns with a healthy lifestyle and caters to consumers seeking naturally-sourced hydration without unnecessary additives. The brand messaging emphasizes functionality through energy, gut health, cognition, and glowing skin. # Product Buoy is a liquid electrolyte supplement made with deep ocean electrolytes and 87+ ionic trace minerals. It’s designed to provide energy, support gut health, boost cognition, and promote glowing skin. A key USP is that it's purposefully unflavored, allowing it to be added to any beverage such as coffee, water, smoothies, tea, or even cocktails. It is claimed to be 3x more bioavailable than other electrolytes. The product is for health-conscious individuals seeking clean hydration without sugar, sweeteners, or artificial flavors. It addresses the purchase barrier by offering a 100% risk-free trial with a money-back guarantee. # Visual style The ad combines studio interview footage with a clean, bright kitchen product demonstration. It has a polished UGC feel due to the on-screen text overlays and simple editing. The pacing is quick, averaging around 30 cuts per minute. Cuts are synced with voiceover lines to reinforce claims and add emphasis. # Hooks Spoken: 00:00–00:09 Female 1: I went to my gynecologist yesterday, and I mentioned to her that I tried these new electrolytes and turns out that the ones I was drinking were actually making my endometriosis worse. Text overlay: 00:00–00:04 Hot take: Most Electrolytes are making your endo flares worse Visual: 00:00–00:04 A woman with shoulder-length blonde hair is sitting in a neutral-toned chair in front of a microphone in a home studio setting. She is wearing a plain white t-shirt. Behind her is a dark green paneled wall and neutral decor. Below her is a glass of water with green liquid inside, stirring. / 00:04–00:09 Split screen of the blonde-haired woman on the top and a brunette woman with shoulder-length hair on the bottom, also sitting in front of a microphone. # Funnel stage Middle of funnel (Consideration) # Pain points Many electrolytes contain additives, sweeteners, and sugars, as well as ingredients that can worsen bloating and inflammation: "Most Electrolytes are making your endo flares worse" # Value propositions - Buoy is a versatile way to boost beverages with extra minerals. - It is a cleaner electrolyte source than most alternatives. # Benefits - Energy - Gut health - Cognition - Glowing skin - 3x more bioavailable form # Features - The best sea salt on planet Earth - Ocean harvested electrolytes - 87 ionic trace minerals - Purposefully unflavored # Call to action Click to shop # Social proof - “I went to my gynecologist yesterday, and I mentioned to her that I tried these new electrolytes and turns out that the ones I was drinking were actually making my endometriosis worse.” – Female 1 # Point of view - Customer 10% – One woman shares her experience using electrolytes. - Brand 90% – A male creator describes and demonstrates the benefits of using Buoy. # Storyline - 00:00–00:09 A creator claims most electrolytes make endo flares worse, using a conversation with her gynecologist as evidence. - 00:09–00:29 The creator challenges the healthiness of leading powder packets and dissolving electrolyte tablets, citing their high sugar content, stevia, dextrose, 'natural' flavors, baking soda, and other additives. - 00:30–00:32 By contrast, Buoy is presented as a better alternative. - 00:32–00:40 Buoy is presented as containing sea salt and ocean-harvested electrolytes. - 00:40–00:46 Buoy delivers energy, gut health, cognition, and glowing skin. - 00:46–00:51 Viewers are shown how Buoy drops can be added to any drink. - 00:51–00:57 The ad ends by telling viewers to try Buoy 100% risk-free.

# Ad summary This ad showcases BURGA phone cases as a stylish and durable alternative to generic, low-quality phone cases. The ad compares BURGA cases favorably against typical issues such as cracking, yellowing, and fading, emphasizing their premium materials, made-to-order manufacturing, and unique designs. # Brand positioning BURGA is presented as a premium phone case brand that prioritizes both durability and design. The brand sets itself apart from cheaper alternatives by focusing on quality materials, made-to-order production, and individual quality checks. BURGA aims to occupy a space in the consumer's mind as a provider of stylish yet long-lasting phone cases. The brand aligns with values of personalization, quality, and European craftsmanship. BURGA pushes against the norm of disposable, low-quality phone cases. The brand positioning is both functional (durability) and emotional (style and personalization). # Product BURGA offers premium, made-to-order phone cases designed to be both durable and stylish. These cases are explicitly presented as an alternative to cheap, easily damaged phone cases commonly found on platforms like Amazon. The featured cases are made from premium materials and undergo individual quality checks. BURGA offers over 500 designs crafted by a European team, catering to users who value both aesthetics and longevity. The cases are presented as resisting scratches and fading, and are capable of maintaining their appearance and appeal over time. By emphasizing the quality of materials and unique designs, the ad suggests that BURGA phone cases are a worthwhile investment for users who seek a lasting and visually appealing phone case. # Visual style The ad features a blend of polished commercial shots and more raw, UGC-style visuals to emphasize authenticity. The editing style includes quick cuts, especially during the comparison of low-quality cases. The production quality varies, with some shots appearing professionally lit and others having a more natural, casual feel. The pacing is fast during the comparison sections and slows down when showcasing the BURGA cases. The visual motifs include close-ups of the phone cases to highlight their details and design. Many of the cuts are synced to changes in the voiceover. # Hooks Spoken: I've had this case for six months and people still think it's brand new. Text overlay: I've had this case for six months and people still think it's brand new Visual: 00:00–00:01: A close-up shot from directly above shows a silver platter on a dark wooden surface. A black phone case with a cherry design sits on the platter. A fair-skinned hand with colorful nail art smears butter on the phone case with a silver butter knife. A small silver bowl filled with black caviar sits to the upper left of the phone case and a pat of butter rests on a silver dish to the upper right. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of phone cases that quickly degrade, crack, yellow, and lack personality, leading to frequent replacements. # Value propositions - BURGA phone cases offer a long-lasting and stylish alternative to cheap, easily damaged cases, thanks to their premium materials and made-to-order production. - The durable design of BURGA cases ensures that they maintain their aesthetic appeal and continue to garner compliments, even after months of use. # Benefits - Looks brand new after six months - No scratches - No fading - Gets compliments # Features - Made to order - Premium materials - Quality checked individually - Over 500 designs - European team # Call to action Go to BURGA.com before the good ones sell out. # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer sharing her positive experience with the product. - Brand 20% – The brand's official voice is used to convey product details and unique selling points. # Storyline - 00:00–00:01 The ad opens with a close-up of a hand spreading butter across a phone case. - 00:01–00:03 The speaker states that she has had the case for six months and it still looks brand new, contrasting with other phone cases. - 00:03–00:08 The ad cuts to a series of quick shots showing a blue phone case being damaged by a lighter, cut with scissors, and then a pink phone case with cracked edges and discoloration, all meant to represent wear and tear on competitor cases. - 00:08–00:11 The ad shows screenshots of Amazon search results, highlighting 'ugly' and 'weird' phone case designs with the text overlay 'Zero personality'. - 00:11–00:15 The ad contrasts the competitor cases by presenting a BURGA phone case with a floral design, showing that after six months, it has no scratches or fading and gets compliments. - 00:15–00:20 The ad displays another BURGA case with a cheetah design and explains that it's not cheap because it's made to order from premium materials and quality checked individually. - 00:20–00:23 The ad displays the BURGA website on a phone screen, highlighting that there are over 500 designs, all from a European team. - 00:23–00:26 The ad displays a white screen with the words 'Go to BURGA.COM' and 'BURGA.COM Shop now' with a fire emoji, advising the audience to shop before the good ones sell out.

# Ad summary This ad showcases the Charlotte Tilbury Pillow Talk In Bloom Blush Balm Lip Tint with a focus on the product's color and texture. The ad presents the product as a luxurious, 3-in-1 lip product, highlighting both the Pillow Talk and Pillow Talk Medium shades. The overall tone is elegant and sophisticated. # Brand positioning Charlotte Tilbury positions itself as a luxury beauty brand, offering high-end makeup and skincare products. The brand aims to occupy a space in the consumer's mind as a provider of glamorous and sophisticated beauty solutions. The use of a French description implies the brand is following category norms, but with an elevated air of luxury. # Product The featured product is the Pillow Talk In Bloom Blush Balm Lip Tint, a 3-in-1 lip product described as a blush, balm, and lip tint. The product is available in two shades: Pillow Talk and Pillow Talk Medium. The ad highlights the multi-functional nature of the product, suggesting it can be used to add color, moisture, and definition to the lips. The texture appears smooth and creamy, promoting a luxurious feel. # Visual style The ad has a highly polished, studio-shot appearance, suggesting high production quality. The visual motif emphasizes soft, diffused lighting and a consistent color palette. The image treatment includes color grading to enhance the pink tones and background removal to focus attention on the product. The overall style is elegant and sophisticated, aligning with the brand's luxury positioning. # Hooks Headline: Pillow talk IN BLOOM # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 3-in-1 lip product that can be used as a blush, balm, and lip tint, offering convenience and versatility. # Benefits - Multi-functional lip product (blush, balm, lip tint) # Features - BLUSH BALM LIP TINT - 3-EN-1 : ROUGE À LÈVRES + BAUME + ENCRE À LÈVRES # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the point of view is consistently from the brand, promoting its product and highlighting its features and benefits. # Storyline - The ad opens with the Charlotte Tilbury brand name and product name “Pillow Talk in Bloom”, immediately establishing the brand and product being advertised. The brand is telling the audience what product is being presented and what brand the product belongs to. - Next, the ad introduces the featured product as a "BLUSH BALM LIP TINT 3-EN-1: ROUGE À LÈVRES + BAUME + ENCRE À LÈVRES," informing the audience about the product type and its multi-functional nature. The brand is emphasizing the product's benefits and versatility by highlighting it being a three in one. - Finally, the ad displays the product in different shades (“Pillow Talk”, “Pillow Talk Medium”) with a visual representation of the product and its texture, allowing the audience to see the shades and textures of the lip tint. The brand is showing the audience the shades and colors that are available.

# Ad summary A Cozy Earth comforter is compared to a generic comforter by displaying them next to each other and showing how they fit into a duvet cover. The Cozy Earth comforter is much larger than the generic version, and the ad declares that viewers should 'Don't Settle for Less' when it comes to their comforter. # Brand positioning Cozy Earth is presented as a brand that values quality and comfort in its bedding products. The ad strongly implies that Cozy Earth sets a high standard and offers superior products compared to generic alternatives. The brand is positioned for consumers who prioritize a premium sleep experience and are willing to invest in bedding that exceeds basic standards. # Product The ad features Cozy Earth's comforter, a bedding product designed to provide comfort and quality. In a split-screen comparison, the Cozy Earth comforter is noticeably larger than a generic comforter. The ad emphasizes its superiority by showing how much better it fills a duvet cover compared to the generic version. This suggests that the Cozy Earth comforter is designed for those who want a more substantial and luxurious bedding experience. # Visual style The ad has a clean, well-lit aesthetic with a focus on product comparison. The editing includes simple cuts and transitions, maintaining a steady pace to highlight the differences between the two comforters. The production quality appears to be a hybrid of polished commercial and UGC, which supports a tone that is both informative and relatable. The cuts are timed to the music beat at the beginning and the end of the ad. # Hooks Text overlay: Generic Comforter / COZY EARTH COMFORTER Visual: 00:00–00:02 The shot features a light wood table against a dark wood paneled wall. Above the table is a grid-pane window with a light diffusing glass. On the right side of the table is a rolled white comforter labeled “Generic Comforter,” and a hand places a larger rolled white comforter labeled "COZY EARTH COMFORTER" on the left. The camera is static and shot at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that viewers may be settling for a comforter that doesn't adequately fill their duvet cover, resulting in a less comfortable or aesthetically pleasing sleep experience. This is visually highlighted by the contrast between the fully filled Cozy Earth comforter and the underfilled generic one. # Value propositions - Don't Settle for Less # Benefits - Superior fill compared to generic comforter # Features - Comforter # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad uses the voice of the brand to compare products and promote the comforter. # Storyline - 00:00–00:04 Two comforters appear on a wooden table; one is labeled "Cozy Earth Comforter" and is considerably larger than the other, which is labeled "Generic Comforter." - 00:04–00:08 00:04–00:08 The scene transitions to a split screen where the Cozy Earth comforter and generic comforter are each inserted into duvet covers by disembodied hands. The Cozy Earth comforter completely fills the duvet, while the generic comforter leaves a lot of empty space. - 00:08–00:12 00:08–00:12 The scene returns to the full shot with both comforters, and the text overlay says, "Don't Settle for Less. COZY EARTH."

# Ad summary The ad promotes Dr. Squatch's line of men's body washes and soaps, highlighting their unique fragrances, moisturizing properties, and long-lasting freshness. It uses humor and direct language to appeal to men who want a better shower experience and to women who want their men to smell better. # Brand positioning Dr. Squatch is presented as a brand that challenges the norms of men's grooming by offering natural, high-quality soaps and body washes with unique, masculine fragrances. The brand positions itself as a premium alternative to generic, mass-market products, emphasizing the benefits of natural ingredients and long-lasting scents. Dr. Squatch aligns with a lifestyle that values quality, self-care, and a touch of humor, appealing to men who want to elevate their grooming routine and women who want their men to smell better. # Product The ad features Dr. Squatch's line of men's natural body washes and soaps, emphasizing their unique fragrances like Wood Barrel Bourbon, Pine Tar, and Coconut Castaway. These products are designed to cleanse and moisturize the body, leaving a cologne-like fragrance that lasts. The body washes come in a distinctive square bottle with a flip-top lid, while the soaps are presented in a traditional bar format. The ad highlights the products' ability to clean and freshen intimate areas, addressing a common concern with humor and directness. A key selling point is the long-lasting nature of the fragrances, with the body washes lasting nearly a year. The ad also promotes a subscription option for added savings and the opportunity to try multiple fragrances in a pack of four. # Visual style The ad has a casual, UGC-style aesthetic with quick cuts and a mix of indoor and outdoor shots. The production quality is decent, but it maintains a slightly unpolished feel, which aligns with the brand's down-to-earth and humorous tone. The editing rhythm is fast-paced, with cuts timed to the voiceover lines to emphasize key points. The use of different colored lighting in the shower scenes adds a touch of visual interest. # Hooks Spoken: 00:00–00:01 Does your man meat stink? Text overlay: 00:00–00:01 Does your man meat stink? Visual: 00:00–00:01 The shot is a close-up, first-person view of a person sitting on a toilet, pulling down blue patterned boxer briefs to reveal gray underwear. The lighting is dim, and the focus is on the underwear. # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the issue of unpleasant odors in men's intimate areas, using the phrase "Does your man meat stink?" to highlight this concern. # Value propositions - Unique fragrances that provide a cologne-like scent - Moisturizing properties that improve skin health - Long-lasting scents that keep you fresh all day - Subscription option for added savings and convenience - Pack of four to test top fragrances and find your favorite scent # Benefits - Clean and fresh intimate areas - Pleasant scent that lasts - Moisturized and smooth skin - Savings through subscription - Variety of fragrances to choose from # Features - Unique fragrances (Wood Barrel Bourbon, Pine Tar, Coconut Castaway) - Moisturizing properties - Long-lasting cologne fragrance - Natural ingredients - Subscription option for savings - Pack of four to test top fragrances # Call to action None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, showcasing the product's features and benefits through direct claims and demonstrations. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of a man's underwear, accompanied by the question, "Does your man meat stink?" This question is intended to grab the viewer's attention with a humorous and provocative statement, directly addressing a potential hygiene issue. - 00:01–00:04 00:01–00:04 The ad introduces Dr. Squatch soaps as a solution, stating that their "brand new soaps helps with cleaning men's balls and holes so they are not stinky." The brand is presented as a direct and effective solution to the problem of unpleasant odors. - 00:04–00:07 00:04–00:07 The ad highlights the cologne fragrance of the soap, showing a man using it in the shower and stating that "it's going to leave a cologne fragrance that sticks to your skin." This emphasizes the added benefit of a pleasant scent that lasts. - 00:07–00:11 00:07–00:11 The ad contrasts Dr. Squatch with generic body washes, stating that "way too often dudes use generic wash, so we dropped body wash that moisturizes your body." This positions Dr. Squatch as a superior alternative that addresses the shortcomings of typical men's grooming products. - 00:11–00:16 00:11–00:16 The ad emphasizes the moisturizing properties of Dr. Squatch, stating that it "makes your skin feel like butter" and that "you can clean those jewels deep and you will notice how long they stay fresh." This reinforces the product's benefits for both cleanliness and skin health. - 00:16–00:21 00:16–00:21 The ad promotes the subscription option and the variety of fragrances available, stating that you can "save some extra ka-ching if you sub and get the pack of four. This way you can test our top fragrances." This encourages viewers to try multiple scents and save money. - 00:21–00:26 00:21–00:26 The ad highlights the long-lasting nature of the product, stating that "they last damn near a year" and that "it took us years to perfect the body wash, but we wanted to make sure it was the best one sitting on the shelf." This emphasizes the quality and value of Dr. Squatch. - 00:27–00:29 00:27–00:29 The ad concludes with a humorous statement, "if you take off your pants, it will now smell unreal," reinforcing the product's effectiveness in creating a pleasant scent.

# Ad summary This image ad promotes Everyday Dose Coffee+, suggesting it's a coffee alternative with added benefits like collagen, Lion's Mane, Chaga, and L-Theanine, while contrasting itself with the effects of Adderall. It also offers a risk-free trial. # Brand positioning Everyday Dose is positioned as an alternative to traditional coffee, designed for consumers seeking enhanced focus, energy, and overall well-being. The brand stands out by infusing functional mushrooms, collagen protein, and nootropics into their coffee blend, aiming to disrupt the caffeine-dependent culture by offering a healthier, more sustainable energy source. Everyday Dose promotes a lifestyle of balanced energy and mindful productivity. # Product The advertised product is Everyday Dose Coffee+, presented as a coffee alternative with added benefits. It contains coffee, collagen protein, Lion's Mane, Chaga, and L-Theanine. The product is aimed at individuals seeking enhanced focus and overall well-being, as it contains nootropics. The ad specifically mentions a risk-free trial of 45 days, addressing potential purchase barriers and encouraging consumers to try the product. # Visual style The ad features a dreamy and inviting visual style with a gradient background and soft lighting. The composition is clean, with the product taking center stage. The overall look is polished, suggesting high production quality. The typography is bold and easy to read, enhancing scannability in the feed. The aesthetic blends platform-native appeal with a hint of disruptive contrast, aiming to capture attention effectively. # Hooks Headline: THIS IS NOT ~~ADDERALL~~ # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing a boost or focus without the jitters or side effects associated with traditional stimulants like Adderall. The phrase 'THIS IS NOT ~~ADDERALL~~' directly references this frustration. # Value propositions - Coffee + Collagen + Lion's Mane + Chaga + L-Theanine # Benefits - Its Coffee + Collagen + Lion's Mane + Chaga + L-Theanine # Features - Coffee - Collagen - Lion's Mane - Chaga - L-Theanine # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistently from the brand, showcasing its product and benefits, and creating an impactful and informative experience. # Storyline - The ad opens with a clear statement: 'This is not Adderall,' which is immediately attention-grabbing by calling out a well-known alternative to enhanced focus. This statement creates curiosity about the product, and this message is from the brand. - The next line mentions that the product contains coffee, collagen, lion's mane, chaga, and L-Theanine, which is intended to inform the audience about the ingredients and their benefits. This statement continues to be from the brand. - The visual elements, showcasing the packaged product, coffee in a glass, and trial offer, are intended to create a complete picture of the brand, product, and benefits, incentivizing trial and conversion. This is from the brand's perspective.

# Ad summary The image is an advertisement for Factor Form, a brand of nutritional supplements. It positions itself as focusing on premium ingredients, contrasting this with competitors who focus on celebrities. It highlights key ingredients like kale, spinach, probiotics, ashwagandha, ginseng, and vitamins C, D, and zinc. # Brand positioning Factor Form positions itself as a health-focused nutritional supplement brand that prioritizes high-quality ingredients over celebrity endorsements. The brand aims to appeal to consumers who value substance and efficacy in their supplements, distinguishing itself from competitors who may rely on celebrity appeal for marketing. This brand aims to occupy the space in the consumer's mind of a company that values premium ingredients, with the intent of being a healthy lifestyle brand. # Product Factor Form is a nutritional supplement drink that contains premium ingredients like kale, spinach, probiotics, ashwagandha, ginseng, and vitamins C, D, and zinc. The ad seems to target health-conscious individuals who prioritize the quality and effectiveness of their supplements. The product is presented as a convenient way to incorporate essential nutrients into one's diet. The visuals suggest it's designed to be integrated into a healthy lifestyle by offering a simple solution to nutritional needs. # Visual style The ad uses a split-screen comparison to contrast the brand's values with its competitors, with bright studio lighting, and a clean aesthetic to reinforce the premium positioning. The design leverages a natural color palette with green accents. The overall production quality is high and polished. # Hooks Headline: We invest in premium ingredients, not celebrities like some of our competitors. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that consumers may be tired of celebrity-endorsed products and are looking for supplements with real, proven ingredients. # Value propositions - The value proposition is that Factor Form offers a high-quality nutritional supplement alternative to other brands that focus on celebrity endorsements. # Benefits - Nutritional supplement drink with premium ingredients. # Features - Kale & Spinach - 2 Billion CFU Probiotics - Ashwagandha - Ginseng - Vitamins C, D, and Zinc # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image conveys Factor Form's commitment to premium ingredients over celebrity endorsements, aiming to establish trust and credibility. # Storyline - The ad starts by emphasizing Factor Form's focus on premium ingredients rather than celebrity endorsements. This message aims to immediately set the brand apart from competitors, suggesting that Factor Form prioritizes quality and substance. This is being told from the brand's perspective. - The ad then contrasts two scenarios: on the left, a healthy, wholesome scene with a man in a kitchen setting surrounded by fresh ingredients, holding the Factor Form supplement. On the right, a chaotic scene with paparazzi and a celebrity, implying the superficiality of celebrity endorsements. This comparison reinforces Factor Form's commitment to substance over style, providing a visual demonstration of what the company values. This contrast is being highlighted from the brand's perspective. - Lastly, the ad highlights the key ingredients in Factor Form supplements, such as kale, spinach, probiotics, ashwagandha, ginseng, and vitamins C, D, and zinc. This serves to reinforce the brand's focus on premium ingredients, further building trust with the audience by showcasing the product's nutritional benefits. This is also being highlighted from the brand's perspective.

# Ad summary The ad introduces Taylor, a new mom who is exhausted and overwhelmed, and struggling to find an electrolyte drink that is both effective and healthy. It highlights the prevalent issues with competitor products, such as high sugar content, artificial dyes, cheap ingredients, and unpleasant taste. The narrative then shifts to present Instant Hydration as the ideal solution, showcasing its premium ingredients, zero sugar, organic sweeteners, and delicious flavors. The ad emphasizes that Instant Hydration was created to meet these unmet needs, providing optimal hydration for anyone wanting to feel better without compromise. It concludes with a call to action for viewers to try the product. # Brand positioning Instant Hydration positions itself as a premium, health-conscious, and effective solution in the crowded hydration market. The brand aims to occupy a space in the consumer's mind as the superior choice for electrolyte drinks, particularly for those who prioritize natural ingredients and functional benefits without sacrificing taste. It aligns with values of health, wellness, and a modern, active lifestyle, offering support to busy individuals like new mothers. Instant Hydration pushes against category norms by explicitly discrediting competitor products for their high sugar content, artificial dyes, and cheap ingredients, thereby advocating for a 'cleaner' and more effective approach to hydration. The brand's positioning is both functional, by detailing specific high-quality ingredients and their roles in hydration, and emotional, by promising the user will 'feel better without compromise' and enabling them to 'function at their best.' # Product Instant Hydration is a premium electrolyte drink mix designed to provide optimal hydration. It works by mixing individual stick packs of powdered electrolytes into water. The product is primarily for health-conscious adults, initially targeting new mothers struggling with exhaustion and later broadening its appeal to 'anyone who wants to feel better without compromise,' implying active individuals or those seeking general well-being. Explicitly stated product details include: 500mg Sodium from French grey sea salt, 470mg Potassium, 100mg Magnesium Bisglycinate, 80+ trace minerals, Zero sugar, and Organically sweetened. Its unique selling propositions (USPs) are its high-quality, natural electrolyte sources, absence of artificial additives and sugar, and carefully crafted flavors that deliver a great taste, directly addressing common purchase barriers of poor taste or unhealthy ingredients found in competitor products. The product is shown being used for daily hydration, on-the-go (in a stroller), and as part of a general wellness routine, suggesting it's suitable for various use occasions. # Visual style The ad's overall aesthetic is polished, clean, and modern, yet it seamlessly blends with a UGC (User-Generated Content) feel, particularly in the opening and closing scenes featuring the creator. Natural light is predominantly used, lending an authentic and fresh appearance, while product-focused shots feature bright, crisp lighting and meticulous arrangement. The editing style is dynamic, characterized by quick cuts, especially during the problem identification and product feature showcase, creating a fast and engaging pace. Smooth transitions are used between more lifestyle-oriented shots. The production quality is a hybrid, starting with a raw, relatable influencer-style feel (selfie-angles, handheld motion implied) to establish authenticity, then shifting to more commercially polished product demonstrations to highlight quality and detail. Visual motifs include numerous close-ups on hands interacting with the product and ingredients, and bright, minimalist home settings. The pacing is consistently fast, with cuts precisely timed to the voiceover and the upbeat background music, enhancing clarity and maintaining viewer engagement. # Hooks Spoken: This is Taylor. / She is new mom, / exhausted, / overwhelmed. Text overlay: This is Taylor / She is new mom / exhausted / overwhelmed Visual: Medium close-up of a fair-skinned woman (Taylor) with blonde hair tied in a messy bun, looking tired, head resting on her left hand. She wears a grey sweatshirt. Background is a bright bedroom with a bed and white bedding. Camera is static, slightly angled up, selfie-style, focusing on her upper body and face. / Medium close-up of Taylor, same attire and setting. She lifts her hands to her head, eyes downcast, appearing stressed and overwhelmed. A cartoon-style white baby bottle emoji with a yellow cap and blue liquid appears in the upper right. Camera is static, slightly angled up, selfie-style. / Full body shot of Taylor, wearing a grey sweatshirt and black leggings, falling face-down onto a white bedspread on a light-colored bed in a bedroom. Her head is buried in the bedding. Camera is static, third-person, wide enough to show her entire body falling onto the bed. / Close-up of a fair-skinned hand (Taylor's) picking up a soft, plush blanket with a light brown and white leopard print. White bedding is visible in the background, out of focus. Camera is static, close-up, third-person, focusing on the texture of the blanket and the hand. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of busy individuals, particularly new mothers, experiencing exhaustion and being overwhelmed, who struggle to find an effective and healthy hydration solution. Existing electrolyte drinks are presented as problematic because they are 'packed with sugar,' 'full of artificial dyes,' 'made with cheap ingredients that didn't feel premium,' or 'tasted TERRIBLE.' The ad highlights the frustration of compromising on health or taste when seeking hydration. # Value propositions - 500mg Sodium from French grey sea salt (implies high-quality, natural source of sodium) - 470mg Potassium (provides essential electrolytes) - 100mg Magnesium Bisglycinate (provides essential electrolytes, possibly implying better absorption) - 80+ trace minerals (comprehensive electrolyte support) - Zero sugar (healthier option than competitors) - Organically sweetened (natural, healthier taste) - Flavors obsessed over until they were right. (guarantees good taste, addressing a major pain point) - Giving your body what it needs to function at its best. (holistic well-being) - Feel better without compromise. (superior experience without trade-offs) # Benefits - Hydration - Giving your body what it needs to function at its best. - Feeling better without compromise. # Features - 500mg Sodium from French grey sea salt - 470mg Potassium - 100mg Magnesium Bisglycinate - 80+ trace minerals - Zero sugar - Organically sweetened - Flavors obsessed over until they were right. # Call to action Try it now at our biggest discount ever # Point of view - Customer 80% – The ad starts with Taylor's relatable struggle as a new mom, showing her exhaustion and frustration with existing products, and continues with other users demonstrating product usage and satisfaction. - Brand 20% – The voiceover directly presents product features, benefits, and the brand name, functioning as the brand's official message. # Storyline - 00:00–00:01 The ad opens by introducing Taylor, a new mom, appearing tired and overwhelmed, her head resting on her hand. This establishes the central character and her immediate problem of exhaustion and stress, creating a relatable entry point for the audience, especially those in similar life stages. - 00:01–00:03 Taylor lifts her hands to her head, showing clear signs of being stressed, emphasized by the appearance of a baby bottle emoji. This visual and emotional cue reinforces her state of being 'overwhelmed' and immediately connects her struggle to the demands of new motherhood, making her experience highly specific and resonant. - 00:03–00:04 Taylor is seen falling face-down onto a bed, conveying extreme physical exhaustion. This moment visually compounds the initial emotional portrayal, showing the physical toll of her situation and amplifying the problem she faces, which the ad will later present a solution for. - 00:04–00:05 A hand picks up a soft, leopard-print blanket. While this action subtly implies a desire for comfort or self-care, the voiceover highlights that she is 'overwhelmed,' suggesting that simple comforts are not enough to address her deeper issues, leading into the need for a functional solution. - 00:05–00:06 An empty glass is placed on a kitchen counter, and the voiceover mentions 'everyone said hydration mattered.' This transitions the narrative from general exhaustion to the specific problem of hydration, setting up the context for the product category being discussed. - 00:06–00:09 A hand begins stacking various electrolyte drink boxes on top of the empty glass, while the text 'mattered' is circled. This visual represents Taylor's attempt to address her hydration needs by trying conventional electrolyte drinks, implying that she's looking for a solution that genuinely 'matters' but is yet to find it. - 00:09–00:10 The scene shows a close-up of a nutrition label from a competitor product, highlighting 'Total Sugars 11g.' This explicitly reveals the first major flaw of existing electrolyte drinks, immediately framing them as unhealthy and inadequate for someone seeking genuine well-being, positioning them as part of the problem rather than the solution. - 00:10–00:12 The close-up of the nutrition label continues, with text overlay drawing attention to 'artificial dyes.' This further discredits competitor products by exposing another undesirable ingredient, reinforcing the idea that these options are not aligned with a health-conscious lifestyle and are part of Taylor's frustration. - 00:12–00:15 Water is poured from a glass into a kitchen sink, followed by a granular white substance. This visually represents the rejection of competitor products and their 'cheap ingredients' that 'didn't feel premium,' showing that Taylor found them unsatisfactory and literally poured them down the drain, intensifying the problem of finding a suitable product. - 00:15–00:18 A blue competitor drink is mixed and then tasted, followed by a visible grimace. This illustrates another failing of existing options: even if they had decent ingredients (as hinted later), some 'tasted good but weren't good for her,' or simply didn't taste good, presenting a trade-off that Taylor is unwilling to accept. - 00:18–00:22 Another blue powder is poured into water, and the voiceover acknowledges 'some had decent ingredients.' However, this is immediately followed by Taylor in sunglasses, taking a sip from a mug and looking unimpressed, with the text 'TERRIBLE' appearing. This definitively states the problem with taste in competitors, concluding the critique of other brands and solidifying the need for a better-tasting option. - 00:22–00:24 A hand sweeps away the remaining competitor electrolyte boxes from the counter. This visual action, accompanied by the voiceover stating 'None of them checked every box ❌,' provides a definitive conclusion to the problem-setting phase, indicating that no existing solution met Taylor's standards, setting the stage for her to create her own. - 00:24–00:25 Taylor is shown thoughtfully working on a laptop, leading into the voiceover 'So she built the one that did.' This marks the turning point in the narrative, shifting from problem identification to solution creation, establishing Taylor as the founder and implying her dedication to solving the previously highlighted issues. - 00:25–00:27 A hand opens a box of 'Instant Hydration Raspberry,' revealing individual stick packs. This is the first official introduction of the product, presented as the direct answer to Taylor's quest for a superior hydration solution, initiating the detailed breakdown of its features. - 00:27–00:29 A close-up shows a hand scooping '500mg Sodium from French grey sea salt.' This highlights a key, high-quality ingredient, establishing the product's commitment to natural and superior sourcing, directly contrasting with the 'cheap ingredients' previously criticized. - 00:29–00:32 A pink stick pack is torn open, and white powder is poured into a glass of water, with '470mg Potassium' displayed. This continues the detailed breakdown of essential electrolytes, demonstrating the product's comprehensive formula and ease of use. - 00:32–00:34 The powder fizzes as it dissolves in water, and '100mg Magnesium Bisglycinate' is shown. This shot reinforces the rapid dissolving action and continues to list another key, high-quality electrolyte, further building confidence in the product's efficacy and clean formulation. - 00:34–00:36 A pink stick pack is poured into a water bottle with raspberries, which is then shaken, turning the water vibrant pink. The text '80+ trace minerals' appears. This visually demonstrates the mixing process and introduces another significant benefit, highlighting the product's comprehensive mineral profile and appealing visual. - 00:36–00:39 The vibrant pink drink is poured into a glass with ice and raspberries, and the text 'Zero sugar' is displayed as a hand picks a raspberry. This reinforces the appealing presentation of the drink and explicitly states a major health benefit, directly addressing the sugar-packed competitor products. - 00:39–00:41 An orange is squeezed, showing fresh juice dripping, as 'Organically sweetened' is displayed. This visually conveys the natural and healthy sweetening method, further differentiating the product from competitors that use artificial sweeteners or excessive sugar. - 00:41–00:43 Various 'Instant Hydration' stick packs are shown scattered on a white surface, with text stating 'Flavors obsessed over until they were right.' This highlights the brand's commitment to taste, directly tackling the 'TERRIBLE' taste issue of competitor products and promising an enjoyable experience. - 00:43–00:46 A 'Mockingbird' stroller is shown with an 'Instant Hydration' bottle in its cupholder, transitioning to a first-person view of pushing the stroller. The voiceover states 'Because hydration isn't just about water.' This connects the product to the busy, on-the-go lifestyle of new moms and active individuals, emphasizing its convenience and necessity beyond simple water intake. - 00:46–00:48 Taylor sips from the 'Instant Hydration' bottle, looking refreshed, while the voiceover continues, 'It's about giving your body what it needs to function at its best.' This moment visually reinforces the benefit of feeling better and functioning optimally, showing Taylor's transformation from exhausted to invigorated thanks to the product. - 00:48–00:50 Taylor is seen kneeling in a bathroom, appearing to engage in self-care. The voiceover finishes, 'to function at its best.' This expands the benefit beyond physical activity to overall well-being and daily functioning, suggesting the product supports a holistic healthy lifestyle. - 00:50–00:53 Taylor smiles at the camera while mixing a green stick pack into a red tumbler, followed by another woman (Female 2) smiling and sipping the yellow drink. The voiceover clarifies, 'not just for her. For anyone who wants to feel better without compromise.' This broadens the target audience, showcasing the product's universal appeal and reassuring viewers it's for anyone seeking a superior hydration experience. - 00:53–00:54 A tattooed man (Male 1) is shown pouring a red stick pack into a glass of water, as the voiceover concludes, 'without compromise.' This further diversifies the representation of users, reinforcing the product's wide applicability across different demographics and lifestyles, emphasizing its quality and broad benefit. - 00:54–00:57 Taylor stands proudly in a kitchen with three 'Instant Hydration' boxes, catching a red box that falls from above. The voiceover declares, 'This is Instant Hydration.' This serves as a confident, explicit brand reveal, solidifying the product's identity and its position as the ultimate solution. - 00:57–01:00 A final product shot displays the 'Strawberry Lemon' box with a garnished drink. The voiceover delivers a direct call to action, 'Try it now at our biggest discount ever.' This aims to drive immediate conversion by offering an incentive and clear next steps, concluding the ad with a strong purchase prompt. - 01:00–01:01 The ad ends with the 'Instant Hydration' logo displayed on a white screen. This provides a clean, clear brand recall and reinforces the product's identity post-CTA.

# Ad summary This ad for Noom uses a graph to show how much weight a user can lose in 15 weeks. It also states that it only takes 10 minutes a day. # Brand positioning Noom is presented as an easy and affordable weight loss program. The brand positions itself as a solution that helps users lose weight effectively and efficiently, requiring only 10 minutes a day. The brand aims to occupy a space in the consumer's mind as a practical and accessible option for weight management, contrasting with more time-consuming or expensive alternatives. The brand promotes a lifestyle of healthy habits and manageable routines, pushing against the norm of drastic or unsustainable weight loss methods. The brand positioning is functional, emphasizing simplicity and affordability. # Product Noom is a weight loss program designed to help users lose weight in an easy and affordable way. The program claims users can lose 15 lbs in 15 weeks by dedicating just 10 minutes a day. It is based on a 3.5-year study of actively engaged Noom users with a minimum starting BMI of 25. The ad also mentions that in 4 weeks, the typical Noom user can expect to lose 1-2 lbs per week, and that Noom results involve maintaining a healthy diet and exercise changes. The ad addresses the purchase barrier of time commitment by highlighting the minimal daily time investment required. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be highly polished, with a focus on clear and simple graphics. The image treatment includes background removal and color grading to create a cohesive and visually appealing aesthetic. The typography is large and bold, making it easy to read and scannable. The visual style is designed to be informative and persuasive, conveying the key benefits of the product in a clear and concise manner. # Hooks Headline: The easy and affordable way to lose 15 lbs in 15 weeks # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of weight loss being difficult, time-consuming, and expensive. The ad copy states, "The easy and affordable way to lose 15 lbs in 15 weeks," which directly counters the common frustrations associated with weight loss. # Value propositions - Easy and affordable way to lose 15 lbs in 15 weeks - Drop Ibs in 10 mins a day # Benefits - Easy weight loss - Affordable weight loss - Time-efficient weight loss # Features - Lose 15 lbs in 15 weeks - Drop Ibs in 10 mins a day # Call to action None used. # Social proof - Based on 3.5 year study of actively engaged Noom users with minimum starting BMI of 25. In 4 weeks the typical Noom user can expect to lose 1-2 lbs per week. Noom results involve maintaining a healthy diet and exercise changes. Individual results may vary. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the benefits and effectiveness of the Noom weight loss program. # Storyline - The ad starts by stating that Noom is "The easy and affordable way to lose 15 lbs in 15 weeks," immediately conveying the program's value proposition from the brand's perspective. This is included to grab the viewer's attention by promising a simple and cost-effective weight loss solution. - A graph is shown with "WEIGHT" on the Y axis and "TIME" on the X axis. The graph shows two data points, one labeled "on your own" and the other labeled "with Noom." The "with Noom" data point is lower on the Y axis, indicating more weight loss. This is included to visually demonstrate the effectiveness of Noom compared to trying to lose weight independently, from the brand's perspective. - The ad concludes by stating "Drop lbs in 10 mins a day," reinforcing the ease and time efficiency of the program from the brand's perspective. This is included to further entice the viewer by highlighting the minimal time commitment required to achieve weight loss results.

# Ad summary This ad promotes personalized phone cases from Pela as a Mother's Day gift idea, focusing on customizing a case with a child's drawing for Grandma. # Brand positioning Pela is presented as a company that encourages its customers to customize gifts with personalized images to create a sentimental gift. The brand emphasizes the value of customization and thoughtfulness in gift-giving, specifically for Mother's Day. The ad positions Pela as a great gift option, contrasting the brand with typical, impersonal gifts like flowers. The brand promotes an emotional connection through personalization, moving away from generic or functional gift norms. # Product The featured product is a customizable Pela phone case, which can be personalized with uploaded images. The ad shows the option to upload a child's drawing to be printed on the case. The ad specifies that the product is suitable for Mother's Day. The customization process involves uploading an image, positioning and resizing it within an online interface, and selecting the 'Upload Your Own Image' decoration type for an additional $12. The product is also available for text customization. The ad states that orders ship within 2-7 business days and accepts PNG, HEIF, JPG, or SVG image formats with a recommended resolution of 300 DPI or higher. A key feature highlighted is the ability to turn personal artwork into a phone case, creating a unique and heartfelt gift. # Visual style The ad has a bright, clean aesthetic with a mix of static shots and screen recordings. Editing includes quick cuts, particularly when showing the product and website interface. The blend of UGC-style footage (child drawing, holding up the phone case) with polished graphics and text overlays creates a hybrid feel, aiming for an approachable yet professional tone. The pacing is moderately quick, with a new visual every few seconds, timed to sync with the background music. The use of animated elements, such as the satisfaction bar graphs and superimposed drawings, adds a playful touch. # Hooks Spoken: 00:00-00:02: [Upbeat] A mother's day present Text overlay: 00:01-00:02: A mother's day present Visual: 00:00–00:02: A close-up, centered shot of a bouquet of pink and red flowers against a white background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that generic gifts like flowers are impersonal and lack the emotional connection desired for Mother's Day. "A mother's day present" # Value propositions - Create a personalized gift that stands out. - Turn a child’s drawing into a cherished keepsake. - Express love and appreciation through a custom phone case. # Benefits - Thoughtful gift that is a sentimental keepsake - Ability to turn personal artwork into a phone case - Unique and heartfelt gift for Mother's Day # Features - Customizable with uploaded images - Option to upload a child's drawing - Orders ship within 2-7 business days - Accepts PNG, HEIF, JPG, or SVG image formats - Recommended resolution of 300 DPI or higher - Decoration type: Upload Your Own Image # Call to action None used. # Point of view - Customer 80% – The ad is mainly shown through the eyes of a user, using screen recordings and shots of children to showcase the product. - Brand 20% – The brand's perspective appears through text overlays and product presentation, particularly in the final call to action. # Storyline - 00:00–00:02 The ad begins by presenting flowers as a generic, expected Mother's Day gift. - 00:02–00:03 This is contrasted with a personalized phone case, implying it's a more thoughtful gift. - 00:03–00:05 The ad then visualizes the perceived satisfaction level of receiving flowers versus a personalized phone case through animated green bar graphs, suggesting the phone case yields greater satisfaction. - 00:05–00:09 The ad shows a child drawing on a piece of paper, indicating the creation of the artwork that will be used for the personalized case. - 00:09–00:11 Next, the ad transitions to a screen recording of the Pela website's interface for customizing a phone case, showing the process of uploading and positioning the artwork. - 00:11–00:13 The ad then shows the finished product: a phone case with the child's drawing, presented by the child, emphasizing the personal touch. - 00:13–00:16 The ad concludes by directly appealing to the viewer to consider grandmothers, reinforcing the idea of creating a personalized case as a Mother's Day gift.

# Ad summary The ad features a creator comparing a $10 frother from Amazon to a free frother you get with a Ryze Mushroom Coffee purchase. He points out that the free frother has a premium feel and quality that you can actually notice. He also notes that it looks like decor on your counter. He reveals that you also get seven servings of superfood creamer, and a dark roast sachet for free on top of 40% off two bags of mushroom coffee. He adds mushroom coffee tastes smooth and creamy and gives you clean energy without the crash, supports your gut health, and helps clear up brain fog. He ends the ad by saying he left a link down below, so go before it sells out. # Brand positioning RYZE Mushroom Coffee is positioned as a premium health and wellness brand that offers functional, better-for-you coffee alternatives that provide sustained energy and additional health benefits. The brand emphasizes the use of high-quality ingredients and a lifestyle that values both aesthetic appeal and functional performance. This is done by differentiating RYZE Mushroom Coffee from cheaper alternatives by focusing on perceived quality, health benefits, and aesthetic appeal, suggesting it fits into a consumer's lifestyle as part of their home decor rather than something hidden away. # Product The ad features RYZE Mushroom Coffee, a coffee alternative infused with mushrooms that promises smooth, creamy flavor and clean energy without the jitters or crash. It supports gut health and helps clear up brain fog. The coffee is offered with a package deal that includes a free, high-quality frother designed with a premium feel and aesthetic appeal, as well as seven servings of superfood creamer and a dark roast sachet. The bundle is positioned as a higher-value option compared to standard, cheaper frothers, suggesting that RYZE provides a superior experience and additional health benefits at a discounted price. # Visual style The ad has a UGC feel with natural lighting and a conversational tone. Editing is done with quick cuts and static shots. The ad mixes in product demonstrations, close ups, and a conversational, direct-to-camera delivery that is typical of the platform. # Hooks Spoken: Male 1: This is a $10 frother from Amazon, and this is the frother that Ryze is giving away for free. Text overlay: RYZE Visual: 00:00–00:06 The camera is chest level, stationary, and focused on a black man in his mid-30's with salt and pepper hair. He is sitting at a marbled table, wearing a black t-shirt, with a white staircase behind him. He is holding and displaying a blue and silver electric frother with a metal whisk end in his right hand, and a tan wooden frother in his left hand. # Funnel stage Bottom of funnel (Conversion): Strong offer, CTA, urgency, or direct product push designed to drive purchase now # Pain points Standard frothers can be low quality, break down, and do not keep drinks frothy. # Value propositions - Free frother with mushroom coffee purchase - A frother with a premium feel and quality is free with purchase - Frother looks like decor on your counter - Mushroom coffee with a smooth and creamy taste - Mushroom coffee will provide clean energy without the crash # Benefits - Premium feel and quality - Looks like decor on your counter - Free frother - 40% off - Smooth and creamy taste - Clean energy - Supports gut health - Clear up brain fog # Features - Free frother with purchase - Seven servings of superfood creamer - Dark roast sachet - 40% off two bags of mushroom coffee - Tastes smooth and creamy - Clean energy without the crash - Supports your gut health - Helps clear up brain fog # Call to action I left the link down below, so go before they sell out. # Social proof - “This is a $10 frother from Amazon, and this is the frother that Ryze is giving away for free” – Male 1 (Creator) - "This one just isn't powerful enough and the froth deflates in a few seconds” – Male 1 (Creator) - "This one feels flimsy and cheap because it is” – Male 1 (Creator) - "This one has a premium feel and quality you can actually notice” – Male 1 (Creator) # Point of view - Customer 100% – The ad is delivered by a creator reviewing the product. # Storyline - 00:00–00:04 A man is directly addressing the camera. - 00:00–00:04 He is comparing a $10 frother from Amazon to a free frother you get with Ryze Mushroom Coffee. - 00:04–00:08 He states the $10 frother is not powerful enough and the froth deflates in a few seconds, implying it's ineffective. This highlights the inadequacy of cheaper alternatives and positions RYZE as a superior choice. It is from his perspective and is shared in a conversational tone. - 00:08–00:11 He is sharing that the free frother keeps your drink frothy, implying it's more effective. This shows that the Ryze frother is a better and more effective choice. It is from his perspective and is shared in a conversational tone. - 00:11–00:19 He states the $10 frother feels flimsy and cheap. This shows the low-quality product is something you want to hide in the cabinet. It is from his perspective and is shared in a conversational tone. - 00:19–00:21 He states the free frother looks like decor on your counter. This reinforces the aesthetic and functional value of the RYZE product, suggesting it is both useful and visually appealing. It is from his perspective and is shared in a conversational tone. - 00:21–00:24 He states the $10 frother is something you paid for, and the free frother is free when you try Ryze mushroom coffee. This explicitly states the offer, highlighting the cost savings and incentive to try RYZE. It is from his perspective and is shared in a conversational tone. - 00:24–00:34 He is displaying the contents of the box including the frother, seven servings of superfood creamer, and a dark roast sachet. This communicates the value of the RYZE bundle and incentivizes the customer to purchase. It is from his perspective and is shared in an enthusiastic tone. - 00:34–00:35 He displays two bags of mushroom coffee that are 40% off. - 00:35–00:42 He is preparing the mushroom coffee. This visually demonstrates the ease of preparation and the product in use, reinforcing its practical benefits. It is from his perspective and is shared in a casual tone. - 00:36–00:42 He shares that Ryze mushroom coffee tastes smooth and creamy, gives you clean energy without the crash, supports your gut health, and helps clear up brain fog. This communicates the product's taste and health benefits, creating desire and addressing potential health concerns. It is from his perspective and is shared in a convincing tone. - 00:43–00:52 He shares that you can pay $10 for a frother that will die on you every month or you can get the Ryze frother for free plus everything else he mentioned. This prompts immediate action by highlighting a limited-time offer, creating urgency and encouraging immediate purchase. It is from his perspective and is shared in a direct tone. - 00:52–00:54 He ends the ad by sharing the offer is only for the spring sale, and he left a link down below, so go before they sell out. This provides a direct call to action, guiding the viewer on how to take advantage of the offer. It is from his perspective and is shared in an urgent tone.

# Ad summary This ad promotes Shapermint's Sweetheart Built-In-Bra Shaper Cami. The ad features a woman showcasing the cami in different outfits, highlighting its comfort, shaping ability, and built-in bra support. She contrasts the cami with traditional shapewear, emphasizing that it does not squeeze or leave marks. # Brand positioning Shapermint is presented as a brand focused on comfortable and confidence-boosting shapewear. The ad emphasizes the brand's commitment to providing shaping solutions without the discomfort typically associated with shapewear, positioning it as a comfortable, everyday option for women who want a smooth silhouette. The brand promotes the idea that women don't have to sacrifice comfort for shaping, appealing to a desire for practical and confidence-boosting solutions that fit seamlessly into their lives. # Product The Sweetheart Built-In-Bra Shaper Cami from Shapermint is presented as a comfortable, wire-free shaping garment designed to smooth and shape the body. It features a built-in bra that lifts, smooths, and shapes without the need for a separate bra. The cami is intended for daily wear, offering 360-degree shaping for the tummy and back without squeezing or leaving marks. It is marketed as a soft, comfortable, and life-changing solution that helps clothes fit better and eliminates the need for constant adjustments. The cami addresses the common complaints about shapewear, such as discomfort and skin marks, positioning itself as a comfortable alternative. # Visual style The ad has a UGC-style aesthetic with simple editing and a focus on natural lighting. The transitions are quick cuts. The production quality is polished but maintains a casual, relatable feel. The visuals consistently feature the presenter in various outfits, showcasing the cami's versatility. The ad maintains a consistent, upbeat pacing throughout. # Hooks Spoken: 00:00–00:02: I wear this cami every single day and here's why. Visual: 00:00–00:02: A mid-shot of a fair-skinned woman with short blonde hair and red lipstick in a bedroom. She is holding a white cami. The camera is stationary and selfie-style. # Funnel stage Consideration # Pain points Traditional shapewear is often uncomfortable, leaves marks on the skin, and feels too tight, creating a 'can't-breathe feeling.' # Value propositions - 360° shaping with 100% comfort: Combines effective shaping with all-day wearability. - Wire-free built-in bra: Offers support and shaping without sacrificing comfort. - Versatile for any outfit: Can be worn under various clothing styles. # Benefits - Makes every outfit look good - Smoothes everything out - Helps clothes fit the way they're supposed to - No need to wear a bra - Can go braless without feeling unsupported or saggy - Lifts, smooths, and shapes - Doesn't squeeze, it shapes - Provides 100% comfort # Features - Built-in bra - Wire-free support - 360° shaping # Call to action Grab yours while it's 30% off # Social proof - "I wear this cami every single day and here's why" – Female 1 (Customer) - "This cami is my go-to for literally everything I wear" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:02 The presenter holds up a white cami and states she wears it every day and is about to explain why. - 00:02–00:06 The presenter shows herself wearing the cami under different outfits, transitioning quickly between a black shirt, a white vest, and a floral dress, while text overlay highlights that Reason #1 is that "It makes every outfit look good." - 00:06–00:10 The presenter highlights that the cami is her go-to for literally everything she wears. - 00:10–00:13 The presenter states that the product smoothes everything out and helps her clothes fit the way they're supposed to. This is meant to demonstrate how the product helps in daily life. - 00:13–00:16 The presenter states she doesn't have to keep adjusting her outfit throughout the day thanks to this cami. - 00:16–00:19 The presenter holds up a beige cami and states that reason #2 is that "You don't need to wear a bra". - 00:19–00:22 The presenter demonstrates the comfort of the cami by jumping up and down with her arms raised, and states she can go braless without feeling unsupported or saggy. - 00:22–00:28 The presenter highlights that the cami has a built-in bra that lifts, smooths, and shapes without wires. The visuals show a close-up of the inside of the cami's cups. - 00:28–00:31 The presenter explains the cami is soft, comfortable and totally life-changing. - 00:31–00:34 The presenter holds up a beige cami and states that reason #3 is that "It doesn't squeeze, it shapes." - 00:34–00:39 The ad cuts to different women putting on traditional shapewear, highlighting how "Every shapewear I've tried left marks on my skin or gave me that tight, can't-breathe feeling". - 00:39–00:48 The presenter re-appears and highlights how "The sweetheart cami smoothes my tummy and back without the squeeze, so I get 360° shaping and 100% comfort all in one." - 00:48–00:54 The ad shows someone opening the package of the advertised item. The presenter states to grab yours while it's 30% off and highlighting that "It sells out for a reason".

# Ad summary This ad promotes Thrive Market, an online grocery store that makes organic and non-GMO groceries affordable. The ad features a creator shopping at a typical health food store and comparing prices with Thrive Market on her phone. She highlights a new member offer of $60 in free groceries plus 30% off the first order. # Brand positioning Thrive Market is presented as an online grocery store that makes organic and non-GMO groceries affordable. The brand aims to occupy the space in the consumer's mind as a saving grace for those wanting to eat healthy without blowing their budget. The brand promotes a lifestyle of health and affordability, pushing against the notion that eating healthy has to be expensive. The brand positioning is functional, emphasizing simplicity and affordability. # Product Thrive Market is presented as an online grocery store that offers organic and non-GMO groceries at affordable prices. The product is for anyone wanting to eat healthy without breaking the bank. It offers a wide range of healthy brands typically found in health food stores, but at lower prices. A key USP is affordability, making healthy eating accessible to more people. The ad showcases various groceries available at Thrive Market and highlights the new member offer of $60 in free groceries and 30% off the first order. It addresses the purchase barrier of high prices in typical health food stores by offering a more affordable alternative. # Visual style The ad has a UGC feel with casual, quick cuts. The video is shot in natural lighting and appears to be filmed on a smartphone. The editing rhythm is quick, with the cuts timed to match the pacing of the creator's speech. The overall aesthetic is clean and modern. # Hooks Spoken: 00:00–00:01 All of this... Text overlay: $10.99 / All of this Visual: 00:00–00:01 The camera, in a handheld style, is close to a shelf in a grocery store. On the shelf are two boxes of Magic Spoon protein cereal, in orange and purple packaging, selling for $10.99. A shopping cart containing items such as almond breeze, tomato paste, organic protein powder, and Mavericks birthday cake cookies, is shown from an above angle. # Funnel stage Consideration # Pain points The high cost of organic and non-GMO groceries in typical health food stores. "All of this... cost me $150 from my local health store." # Value propositions - Organic and non-GMO groceries at affordable prices - Shop all the best healthy brands without the bougie health food store price tag - New member offer: $60 in free groceries + 30% off first order # Benefits - Affordable prices - Eat healthy without blowing your budget # Features - Online grocery store - Organic and non-GMO groceries - Wide range of healthy brands # Call to action Join Thrive Market today! # Social proof - "Thrive Market has been my saving grace" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer and creator of the brand, as she shares her personal experience with using Thrive Market to buy organic groceries. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with close-ups of grocery items and prices at a local health store, conveying the message that shopping for healthy groceries can be expensive. - 00:02–00:06 00:02–00:06 The creator shows herself in a typical health food store and explains that everything in her cart costs $150. She then reveals a Thrive Market cart on her phone, showing the same items costing under $100, communicating the price difference between shopping at local stores versus Thrive Market. - 00:06–00:10 00:06–00:10 The creator is in a kitchen and explains that Thrive Market is a saving grace as someone who wants to eat healthy without blowing their budget. She is smiling in front of Thrive Market packaging, suggesting a positive relationship with the brand. - 00:11–00:16 00:11–00:16 The creator shows organic and non-GMO groceries and checks the price of an item on her phone in the Thrive Market app. This shows the selection and that the brand makes organic and non-GMO groceries actually affordable. - 00:16–00:23 00:16–00:23 The creator visits a local grocery store and compares the prices on Thrive Market to groceries on the shelves, continuing to emphasize that the prices are way better. - 00:24–00:28 00:24–00:28 The creator shows all of the groceries she purchased with Thrive Market, with on-screen text explaining the new member offer, communicating that the savings really add up. - 00:28–00:33 00:28–00:33 The creator shows herself using the products and searching for groceries on the Thrive Market app, suggesting that Thrive Market is the fix if you want to eat healthy without the bougie health food store price tag. - 00:33–00:39 00:33–00:39 The creator shows two Thrive Market boxes and is standing behind her groceries, suggesting that you can join Thrive Market today to get $60 in free groceries and 30% off your first order.

# Ad summary This ad for Wise highlights its offering of real exchange rates for international spending, presenting a cost comparison between using Wise for the Eiffel Tower lift in Paris and Buckingham Palace in London. # Brand positioning Wise is positioned as a modern and transparent alternative to traditional banking for international money management. The brand emphasizes fair exchange rates, lower fees, and ease of use for travelers and international spenders. It pushes against the norms of hidden fees and poor exchange rates often associated with traditional banking by promoting transparency and real exchange rates. The brand's positioning is functional, focusing on simplicity and performance, making international spending more straightforward and cost-effective for its customers. # Product The advertised product is a Wise debit card, designed for travelers and international spenders. It allows users to spend abroad at real exchange rates, potentially saving them money compared to traditional banking fees. The card is highlighted as a convenient and cost-effective solution for international transactions, addressing the pain point of high fees and unfavorable exchange rates often associated with using traditional banks while traveling. The ad suggests using the Wise card for various international expenses, such as tourist attractions, and emphasizes the potential savings. The use occasion is any travel or international spending scenario. # Visual style The ad has a clean and modern aesthetic with a focus on clarity and transparency. It employs a real-world travel photograph as a backdrop, blending realistic imagery with digital elements like the Wise card and comparison blocks. The color palette is bright and airy, with the green card adding a pop of color against the more muted background. The typography is simple and legible, contributing to the overall sense of straightforwardness. The production quality appears highly polished, with attention to detail in the rendering of the digital elements. The ad feels platform-native and is optimized for scannability in-feed. # Hooks Headline: MORE BANG FOR YOUR BUCKS # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the high cost and lack of transparency associated with traditional banking fees and exchange rates for international spending, as suggested by the phrase "MORE BANG FOR YOUR BUCKS". # Value propositions - Spend abroad at the real exchange rate with Wise. - Saving up to 85% spending abroad with our rates # Benefits - Saving money on international expenses # Features - Real exchange rate # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is speaking directly to the viewer throughout the ad, emphasizing the value and benefits of using Wise for international spending. # Storyline - The ad opens by posing the question of how to get 'MORE BANG FOR YOUR BUCKS' while traveling, immediately framing the narrative around cost savings and value. The brand is communicating directly to the viewer from the start, using a catchy and relatable phrase to capture attention. - The ad continues by saying you can 'Spend abroad at the real exchange rate with Wise.' This sets up the core benefit of using Wise for international spending, positioning the brand as transparent and fair. The brand is telling the viewer about its key offering and differentiating it from traditional banks. - The ad visually presents a cost comparison. On the left, it states that the 'Eiffel Tower lift' costs €113 with Wise, with a total savings of €6, and on the right, it states that 'Buckingham Palace' costs £172 with a total savings of £11. This highlights the potential savings users can achieve by using Wise for international expenses. The brand is showing a direct comparison to emphasize the value proposition.

# Ad summary This image ad compares Bloom Clear Protein to other whey proteins by highlighting Bloom's light and refreshing taste compared to traditional whey protein's heavy and chalky consistency. It uses a split-screen visual layout to show the Bloom protein pouch on one side, contrasted with a generic tub of whey protein on the other side. # Brand positioning Bloom Nutrition is presented as a wellness brand that focuses on creating dietary supplements that are easily integrated into daily routines. The brand positions itself as a provider of health and wellness products formulated with high-quality ingredients and delicious flavors. Bloom aims to occupy the space of a modern, health-conscious brand that prioritizes taste and enjoyment, countering the perception that supplements are unpalatable. The brand values are aligned with a lifestyle that balances health with enjoyment and convenience, pushing against the category norms of chalky and heavy protein powders. # Product Bloom Clear Protein is a dietary supplement designed to provide a refreshing and light alternative to traditional protein powders. The product is formulated to be easily mixed into water, resulting in a clear, non-chalky drink. Bloom Clear Protein is suitable for individuals looking for a protein supplement that doesn't compromise on taste or texture. The product is packaged in a pink and white pouch and contains 20g of protein per serving. It aims to address the purchase barriers associated with traditional protein supplements, which are often perceived as heavy and unappetizing. The ad highlights the 'Light & refreshing' taste of Bloom Clear Protein, emphasizing its unique selling point. # Visual style The ad has a clean, modern visual style with a focus on product comparison. The use of pastel colors and clear, legible text creates a bright and inviting aesthetic. The overall design is polished and well-composed, using a split-screen layout to highlight the differences between Bloom Clear Protein and traditional whey protein. # Hooks Headline: the difference is clear # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the problem of traditional protein powders being "Heavy & chalky," making them unappealing to some consumers. # Value propositions - The ad conveys the value of a light and refreshing protein option, contrasting it with the heavy and chalky experience of traditional whey protein. # Benefits - Light & refreshing - Clear protein # Features - 20g PROTEIN # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad reflects a clear brand perspective, highlighting the benefits of Bloom Clear Protein over traditional options. # Storyline - The ad opens with a bold claim stating "the difference is clear," which immediately aims to capture attention and introduce the core message of the ad. The brand is speaking directly to the audience, setting the stage for a product comparison. - Next, the ad visually splits the screen to showcase Bloom Clear Protein next to a generic 'other protein' to highlight the products in question. From a brand POV, this sets up a direct comparison. - The ad concludes by labeling Bloom Clear Protein as 'Light & refreshing' versus 'Heavy & chalky' of the other protein. This is meant to reinforce the core message of the ad by reiterating the contrast between Bloom's product and other options from the customer's point of view.

# Ad summary The ad promotes Kitsch hair perfume as an affordable alternative to expensive perfumes. The ad shows expensive perfume being thrown in the trash, then highlights Kitsch hair perfumes, which are priced at $20. The ad features various Kitsch hair perfume scents and a sample kit. It emphasizes that hair holds fragrance longer, allowing users to smell amazing all day without breaking the bank. The ad encourages viewers to grab theirs now. # Brand positioning Kitsch is presented as an affordable brand that directly challenges the norm of high prices in the fragrance industry, specifically perfumes. Kitsch offers a solution for those who want to smell luxurious and have a long-lasting scent without the financial burden typically associated with perfumes. By introducing hair perfume, Kitsch carves a niche that focuses on scent longevity due to the hair's capacity to retain fragrance, promoting value and practicality. Kitsch emphasizes accessibility by offering sample kits for customers to explore different scents before committing to a full purchase. # Product Kitsch hair perfume is presented as a budget-friendly alternative to traditional perfumes, priced at just $20. The product is designed for people who want to smell luxurious all day without spending a lot of money. The unique selling point is that hair holds fragrance longer than skin, ensuring a lasting scent. The ad also promotes a sample kit that lets customers try out different scents before committing to a specific one. The scents highlighted are Sheer Violet, Amber Shores, Tart Cherry, Pistachio Latte, and Warm Sugar. # Visual style The ad has a bright, clean aesthetic with a mix of close-up product shots and lifestyle visuals. The editing style is quick and snappy, with fast cuts to maintain a sense of energy. The production quality appears to be a hybrid of UGC and polished commercial elements, which helps to convey an authentic yet professional feel. The pacing is consistent and upbeat. # Hooks Spoken: 00:00–00:03: Never apply perfume like this if you want people to remember your scent. Text overlay: 00:00–00:03: Never apply perfume like this if you want people to remember your scent 👃 Visual: 00:00–00:03: A close-up shot of two light-skinned hands with pink nails holding a light beige bottle with dark brown writing, breaking it apart to reveal a chalk-like powder inside. The background is a plain white surface. # Funnel stage Consideration # Pain points The ad addresses the frustration of high perfume costs, highlighted by the question, "Why spend $100+ on perfume?" # Value propositions - Smelling expensive for cheap - Sweet, luxurious smell # Benefits - Hair holds onto fragrance longer - Smell amazing all day - Affordable - Irresistible - Unforgettable # Features - Kitsch hair perfume - Priced at $20 - Sample kit available - Scents: Sheer Violet, Amber Shores, Tart Cherry, Pistachio Latte, Warm Sugar # Call to action Grab yours now. # Social proof - "I love pairing the Sheer Violet and the Amber Shores for a sweet, luxurious smell." – Woman 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who has tried and likes the Kitsch product. # Storyline - 00:00–00:03 The ad begins with a close-up of hands holding a cracked perfume bottle. - 00:00–00:03 This sets the stage by visually indicating the downside of typical perfume application and fragility. - 00:00–00:03 The perspective is neutral, focused on the visual. - 00:03–00:07 Next, a woman appears, cautioning against buying expensive perfumes. - 00:03–00:07 This positions the viewer to reconsider their spending habits and anticipate a smarter alternative. - 00:03–00:07 This is from the brand's perspective, told by a seemingly average woman. - 00:07–00:09 Responding to this, the ad shows a perfume bottle being symbolically discarded into a trash can, with the question of why one should spend over $100 on perfume. - 00:07–00:09 This action conveys the idea that spending on expensive perfumes is wasteful, setting up the contrast with the brand's more affordable option. - 00:09–00:11 This is followed by the introduction of Kitsch hair perfume, which is presented as a $20 alternative. - 00:09–00:11 This moment transitions the ad from problem (expensive perfume) to solution (affordable hair perfume). - 00:11–00:14 Next, the presenter explains that hair holds fragrance longer, thus making the Kitsch hair perfume a better option. - 00:11–00:14 This provides a functional benefit, justifying why the product is not just cheaper but also more effective. - 00:14–00:18 Continuing, the woman emphasizes the experience of smelling amazing all day with Kitsch hair perfume. - 00:14–00:18 This appeals to the desired outcome of using perfume, smelling pleasant, while reinforcing the product's lasting effect. - 00:18–00:22 The ad then introduces the sample kit, which allows consumers to test different scents before committing. - 00:18–00:22 This addresses a potential purchase barrier by providing a risk-free way to explore the brand's scent options. - 00:22–00:26 She states that she likes pairing Sheer Violet with Amber Shores for a sweet, luxurious smell. - 00:22–00:26 By name-dropping scent combos, this is making a testimonial to the scent's effectiveness. - 00:26–00:30 The ad concludes by summarizing the product’s attributes. - 00:26–00:30 These attributes include affordability, irresistibility, and unforgettable scent and ends with the explicit instruction to "Grab yours now."

# Ad summary A creator demonstrates the difference between Refy brow sculpt in the colors brown vs black. The creator applies the brown sculpt to her eyebrow and lashes on the left side of the screen and the black sculpt to her eyebrow and lashes on the right side of the screen. The creator holds up the product so that the brand name is clearly visible. # Brand positioning Refy is presented as a brand that offers simple beauty solutions. The ad focuses on brow sculpting products, suggesting that Refy aims to occupy the space of providing tools for achieving perfectly groomed and defined eyebrows. The brand seems to value simplicity and effectiveness, with its products designed for everyday use to enhance natural beauty. Refy does not appear to push against any particular competitor behaviors but instead focuses on showcasing the functional benefits of its products in a straightforward manner. # Product The ad features Refy Brow Sculpt, a product designed to sculpt and define eyebrows. The product comes in two shades: brown and black. The applicator features a small brush, designed to be swiped directly onto eyebrow hairs to shape and set them in place. The product promises to deliver structured and defined brows, enhancing the natural look of the wearer. The main USP highlighted in the ad is the availability of different shades to match various hair colors and preferences. The ad addresses the need for a simple and effective solution to achieve perfectly groomed eyebrows. The ad visually demonstrates the products being applied and showing their effect on the model. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean, minimalist aesthetic. The editing style is simple and straightforward, focusing on clear product demonstration. The pacing is moderate, allowing viewers to see the application process without feeling rushed. The use of a clean background and consistent lighting enhances the overall professionalism of the ad. The cuts are timed to the music. # Hooks Text overlay: brown vs black Visual: 00:00–00:01 The video opens with a close-up shot of a fair-skinned young woman with light eyes and dark hair pulled back in a sleek bun. She is wearing a black top and a silver heart necklace. She is holding two Refy Brow Sculpt products, one in brown and one in black, close to the camera to show the color difference. The background is a blurred, bright white, likely a room with a window and white furniture. # Funnel stage Consideration # Pain points None used. # Value propositions - Easy application # Benefits - None used # Features - Brow sculpt in two shades - brown and black # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer or creator, who is demonstrating the product's application and showing the results on their own face. # Storyline - 00:00–00:01 The video opens with the creator holding both the brown and black shades of the Refy Brow Sculpt close to the camera for easy comparison. - 00:01–00:18 00:01–00:18 The creator applies the brown Refy Brow Sculpt to her eyebrows and lashes on the left side of the screen and the black Refy Brow Sculpt to her eyebrows and lashes on the right side of the screen to show the distinction between the colors. This is from the creator's POV, and the tone is informative and instructional. - 00:19–00:26 00:19–00:26 The video ends with the creator holding the Refy Brow Sculpt in both the brown and black shades close to the camera once again. - 00:26–00:32 00:26-00:32 A close up view of the models face shows off her eye makeup and sculpted brows.

# Ad summary The ad showcases the stark contrast between a young man's wild Snapchat stories and the reassuring texts he sends to his mom, humorously highlighting the different personas people present in public versus private contexts. The ad is for MUD WTR, implying it is the preferred drink. # Brand positioning MUD\WTR is presented as a trendy, modern coffee alternative. The brand is positioned for individuals who want a healthier, more balanced lifestyle without sacrificing social experiences or personal connections. The ad aligns with values of self-awareness and authenticity, contrasting a public, unfiltered persona with a private, considerate one. By juxtaposing these two realities, MUD\WTR seems to appeal to consumers who value both fun and responsibility, suggesting the brand fits into a dynamic, multifaceted lifestyle. There is only one product shown. # Product MUD\WTR is a coffee alternative. The beverage is shown in a white mug. The product is implied to be a healthy coffee replacement. # Visual style The ad has a very short video duration and a fast-paced editing style. The transitions are hard cuts and are meant to be jarring. The production quality leans towards a UGC feel, and this supports the intended tone and target audience. There are no recurring visual motifs. The pacing is quick, aligning with the fast-cut editing. Audio and visual elements are synced to emphasize the contrast between the two scenes. # Hooks Text overlay: 00:00–00:09 My Snapchat story vs what I text my mom Visual: 00:00–00:05 A group of young people are partying in a pool at night. The camera is shaky, and the lighting is dim. The person in the foreground has dark hair and is wearing red swimming trunks. He is screaming and jumping around with friends. # Funnel stage Top of funnel (Awareness) # Pain points The ad hints that coffee might not align with one's image. # Value propositions - Healthier alternative to coffee to obtain a balanced lifestyle # Benefits - Healthier lifestyle - Balance # Features - Coffee alternative # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a young man who is seemingly using the product (implied). # Storyline - 00:00–00:05 00:00–00:05 The video opens with a high-energy scene of a young man partying in a pool with friends. He appears to be screaming and laughing, creating a sense of wild, unfiltered fun. This is meant to represent the persona that people often project on social media. - 00:05–00:09 00:05–00:09 The scene abruptly cuts to the same young man sitting calmly in a car. He gives a slight, reassuring smile. This aims to highlight the contrast between the public and private personas.