How Wise Advertises on Meta

# Ad summary This image ad for Wise promotes its multi-currency account as an alternative to traditional tourist spending. The ad highlights the benefits of using Wise to avoid inflated exchange rates and hidden fees, making it a smart choice for international spending. The visual style is realistic and inviting, featuring relatable lifestyle elements. # Brand positioning Wise positions itself as a modern, transparent, and cost-effective alternative to traditional banking for international money management. The brand aims to occupy the space of a smart, tech-forward financial solution that empowers users to spend and manage money across currencies without hidden fees or inflated exchange rates. Wise pushes against the norms of traditional banking by offering transparency and fair exchange rates, appealing to customers who value convenience and control over their finances. The brand's positioning is functional, emphasizing simplicity and performance in international money management. # Product The featured product is the Wise multi-currency account, designed for individuals who need to spend money in multiple currencies. It allows users to hold and manage euros, pounds, pesos, and other currencies. The ad highlights that Wise offers a smart way to spend in other currencies without inflated exchange rates or hidden fees. The product works through a mobile app, which is visually demonstrated in the ad. The Wise account is for anyone who wants to avoid the high costs and lack of transparency associated with traditional methods of international spending. The ad aims to address purchase barriers by explicitly stating that Wise helps users avoid hidden fees and inflated exchange rates, making it a cost-effective solution. # Visual style The ad has a studio-shot, lifestyle feel with a warm color palette. The lighting is soft and diffused, creating a cozy and inviting atmosphere. The composition is intentionally arranged with lifestyle elements, such as plates, fruit, and a cup of coffee, to make the product feel integrated into everyday life. The typography is clean and legible, contributing to the overall modern aesthetic. The visual style aims to feel authentic and relatable, rather than overly polished or staged. # Hooks Headline: STOP SPENDING LIKE A TOURIST # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of high costs and hidden fees when spending money in foreign currencies while traveling. # Value propositions - Smart way to spend in other currencies without inflated exchange rates or hidden fees # Benefits - Spend in other currencies - Avoid inflated exchange rates - Avoid hidden fees # Features - Multi-currency account - Mobile app # Call to action Learn more at wise.com # Social proof - None used. # Point of view - Brand: The brand voice delivers the key messages, highlighting the problem, solution, and value proposition, reinforcing their position. # Storyline - The ad opens with a problem statement: "STOP SPENDING LIKE A TOURIST." This message aims to capture the viewer's attention by highlighting a common frustration with travel spending and positioning the brand as the solution. The brand is telling the audience this message. - The next part of the story focuses on the product and its benefits, with a statement of "Keep euros, pounds, pesos and more with the Wise account." It highlights a customer using the mobile app. This is the Wise's brand explaining the benefits of its product. - The story concludes with a clear value proposition: "It's the smart way to spend in other currencies without inflated exchange rates or hidden fees." The ad invites the viewer to learn more at Wise's website. This message is from the brand to encourage consideration.

# Ad summary The ad promotes Wise as a solution to hidden transaction fees while traveling, emphasizing the savings that can be achieved by using their services. # Brand positioning Wise is presented as a modern and savvy solution for international money management, specifically aimed at travelers looking to avoid hidden transaction fees. The brand positions itself as transparent and cost-effective, emphasizing the savings users can achieve when spending abroad. With a focus on smart financial decisions and a user-friendly approach, Wise is designed to appeal to those seeking a hassle-free way to handle their money while traveling. # Product The featured product is the Wise card, a debit card designed for international travel. The ad highlights its ability to save users money on hidden transaction fees when spending abroad. The card is shown in the center of the image and is colored a bright green, presumably a branding color. The ad emphasizes that using the Wise card results in savings, with specific examples provided in different currencies. The card is marketed as a smart way to manage travel money, addressing the pain point of unexpected fees. Wise encourages users to "Be smart. Get Wise." # Visual style The ad has a clean and modern visual style with a focus on clarity and simplicity. The color palette is dominated by white and the brand's signature green, creating a sense of trustworthiness. The images of travel destinations are bright and inviting, while the Wise card is prominently featured. The overall aesthetic is designed to be eye-catching and easy to understand, making it highly scannable in a social media feed. # Hooks Headline: SEE THE HITS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of hidden transaction fees that travelers often encounter when spending money abroad. "Save your travel money from hidden transaction fees." # Value propositions - Save money on travel expenses by avoiding hidden transaction fees. - Use the Wise card for international travel to save money. # Benefits - Save your travel money from hidden transaction fees. # Features - Wise card # Call to action Be smart. Get Wise. # Point of view - Brand: throughout the ad the brand promotes the benefits of using Wise services and the value for the customer. # Storyline - The ad opens with the phrase "SEE THE HITS," immediately positioning the viewer in the context of travel and sightseeing. This is intended to capture the attention of individuals who enjoy traveling and visiting popular landmarks. The perspective is from the brand, setting up the ad's focus on travel-related experiences. - Next, the ad presents various travel destinations, each with a price tag indicating the cost of a tour or experience. Beside the prices is the amount that would be saved by using Wise. This highlights the potential savings achievable with Wise. This section is still told from the brand's perspective, demonstrating the cost benefits of their service. - The ad transitions to the phrase "DON'T TAKE A HIT," contrasting the idea of incurring unexpected transaction fees with the savings promoted earlier. This phrase is intended to resonate with travelers who are wary of hidden costs. The brand uses this to emphasize its value proposition: avoiding these hits with Wise. - The ad concludes with the statement "Save your travel money from hidden transaction fees" and the CTA "Be smart. Get Wise." reinforcing the brand's promise of transparent and cost-effective international spending. The brand uses this section to clearly state the primary benefit and encourages the viewer to take action.

# Ad summary This ad for Wise highlights its offering of real exchange rates for international spending, presenting a cost comparison between using Wise for the Eiffel Tower lift in Paris and Buckingham Palace in London. # Brand positioning Wise is positioned as a modern and transparent alternative to traditional banking for international money management. The brand emphasizes fair exchange rates, lower fees, and ease of use for travelers and international spenders. It pushes against the norms of hidden fees and poor exchange rates often associated with traditional banking by promoting transparency and real exchange rates. The brand's positioning is functional, focusing on simplicity and performance, making international spending more straightforward and cost-effective for its customers. # Product The advertised product is a Wise debit card, designed for travelers and international spenders. It allows users to spend abroad at real exchange rates, potentially saving them money compared to traditional banking fees. The card is highlighted as a convenient and cost-effective solution for international transactions, addressing the pain point of high fees and unfavorable exchange rates often associated with using traditional banks while traveling. The ad suggests using the Wise card for various international expenses, such as tourist attractions, and emphasizes the potential savings. The use occasion is any travel or international spending scenario. # Visual style The ad has a clean and modern aesthetic with a focus on clarity and transparency. It employs a real-world travel photograph as a backdrop, blending realistic imagery with digital elements like the Wise card and comparison blocks. The color palette is bright and airy, with the green card adding a pop of color against the more muted background. The typography is simple and legible, contributing to the overall sense of straightforwardness. The production quality appears highly polished, with attention to detail in the rendering of the digital elements. The ad feels platform-native and is optimized for scannability in-feed. # Hooks Headline: MORE BANG FOR YOUR BUCKS # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the high cost and lack of transparency associated with traditional banking fees and exchange rates for international spending, as suggested by the phrase "MORE BANG FOR YOUR BUCKS". # Value propositions - Spend abroad at the real exchange rate with Wise. - Saving up to 85% spending abroad with our rates # Benefits - Saving money on international expenses # Features - Real exchange rate # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is speaking directly to the viewer throughout the ad, emphasizing the value and benefits of using Wise for international spending. # Storyline - The ad opens by posing the question of how to get 'MORE BANG FOR YOUR BUCKS' while traveling, immediately framing the narrative around cost savings and value. The brand is communicating directly to the viewer from the start, using a catchy and relatable phrase to capture attention. - The ad continues by saying you can 'Spend abroad at the real exchange rate with Wise.' This sets up the core benefit of using Wise for international spending, positioning the brand as transparent and fair. The brand is telling the viewer about its key offering and differentiating it from traditional banks. - The ad visually presents a cost comparison. On the left, it states that the 'Eiffel Tower lift' costs €113 with Wise, with a total savings of €6, and on the right, it states that 'Buckingham Palace' costs £172 with a total savings of £11. This highlights the potential savings users can achieve by using Wise for international expenses. The brand is showing a direct comparison to emphasize the value proposition.

# Ad summary This ad for Wise promotes their multi-currency card as the best option for travelers to save money by getting the real exchange rate when spending abroad. The ad uses simple product shots of travel items to illustrate the problem and promote the product as the solution. # Brand positioning Wise is presented as a modern and reliable financial institution that specializes in international money transfers and currency exchange. The brand aims to occupy the space of transparency and fairness, offering customers the 'real exchange rate' to avoid hidden fees and inflated costs associated with traditional banking services. The brand appears to align with a lifestyle of international travel, appealing to those who frequently spend money abroad and require a cost-effective way to manage their finances across different currencies. Wise pushes against the norm of traditional banks by promoting transparency, simplicity, and cost savings when dealing with foreign currency. # Product The product advertised is the Wise Multi-Currency Card, a financial tool designed for international travelers. This card provides users with the real exchange rate when spending money abroad, helping them avoid hidden fees and inflated costs typically associated with traditional banking services. The card is shown alongside other travel essentials like a phone and passport, implying that it is an indispensable item for anyone traveling internationally. The ad highlights the benefit of using the Wise card to save money, addressing the potential barrier of high exchange rates and fees when using other payment methods. The primary selling point is the real exchange rate, which offers a clear advantage over competitors. # Visual style The ad features a clean, modern aesthetic with a focus on simplicity and utility. The production quality appears to be high, with well-lit product shots and a shallow depth of field to draw attention to key elements. The visual motif centers around travel essentials, arranged in a way that suggests a lifestyle of international travel and financial savviness. The image treatment includes subtle color grading to create a cohesive and professional look. The typography is integrated effectively, with bold headlines and clear, concise body text that enhances scannability in feed. The style contrasts typical norms by avoiding overly promotional imagery and instead focusing on a straightforward presentation of the product and its benefits. # Hooks Headline: STRETCH YOUR TRAVEL BUDGET # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of high exchange rates and hidden fees when spending money abroad, which can eat into a traveler's budget. The quote ‘Three travel essentials, but only one of them can give you the real exchange rate when you spend abroad’ highlights the problem. # Value propositions - The Wise Multi-Currency Card can help you stretch your travel budget by giving you the real exchange rate when you spend abroad. # Benefits - Stretch your travel budget - Can give you the real exchange rate when you spend abroad # Features - Wise Multi-Currency Card - Real exchange rate # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view is consistent throughout the image, with the brand presenting its product as the ideal solution for international travelers looking to save money on currency exchange. # Storyline - The ad opens with a question, 'Stretch your travel budget?' This is intended to grab the viewer's attention by tapping into their desire to save money while traveling. The perspective is from the brand, aiming to set up the problem that the product will solve. - The ad follows up with a list of essential travel items: 'Phone. Passport. Wise Multi-Currency Card.' The ad highlights three travel essentials with the Wise card being the solution to getting real exchange rates when spending abroad. This is from the brand's perspective, positioning the product as a crucial component of travel. - The ad reinforces the value proposition: 'Three travel essentials, but only one of them can give you the real exchange rate when you spend abroad.' The perspective is from the brand, emphasizing the unique benefit of the Wise card compared to other travel necessities.

# Ad summary This image ad showcases the Wise app as a solution for all currency needs. It emphasizes convenience and real exchange rates for international travelers. # Brand positioning Wise positions itself as a modern, transparent, and customer-centric financial platform. The brand aims to occupy the space of providing fair and accessible international money transfer and multi-currency account services. It emphasizes real exchange rates and low fees, appealing to users who are dissatisfied with traditional banking systems and hidden costs. Wise aligns with values of transparency, convenience, and financial empowerment, promoting a lifestyle of global connectivity and ease of managing money across borders. The brand pushes against the norms of traditional banking by offering a more straightforward and cost-effective alternative, focusing on functional benefits such as real exchange rates and ease of use. # Product The Wise app is presented as a mobile solution for managing multiple currencies in one place. The app is for travelers and international users who need to convert and spend money in different currencies. It offers real exchange rates and the ability to spend in local currencies when abroad. The ad highlights the key features of the app, which address the pain points of high fees and unfavorable exchange rates often associated with traditional banking. The app provides the ability to convert currency at the real exchange rate ahead of travel and spend in the local currency while abroad, simplifying international financial transactions and offering more favorable terms than traditional banks. # Visual style The ad uses a lifestyle-oriented visual style, featuring a well-lit, slightly overhead shot of a scene that appears casual and inviting. The production quality is polished but not overly staged. The image has a flatlay feel, with various elements arranged on a table. The image treatment includes soft lighting and natural colors. The typography is clean and modern. The overall style aims to feel approachable and contemporary, making the app seem like a seamless part of everyday life. # Hooks Headline: THE CURRENCIES YOU NEED ALL IN ONE PLACE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of managing multiple currencies when traveling or dealing with international transactions, where traditional banking often involves high fees and unfavorable exchange rates. # Value propositions - Real exchange rate for currency conversion. - Access to manage and spend multiple currencies in one place. # Benefits - Access to multiple currencies in one place - Real exchange rate - Ability to spend in local currency # Features - Convert at the real exchange rate ahead of travel - Spend in the local currency when you're abroad # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption, currency icons, product feature callouts, and logo placement. The brand is promoting its core value proposition and product benefits to attract new users. # Storyline - The ad begins by highlighting the problem of managing multiple currencies, stating "THE CURRENCIES YOU NEED ALL IN ONE PLACE," conveying the intention to offer a solution for this challenge. The brand is making this statement, framing the narrative around customer convenience. - The ad shows currency symbols representing EUR, JPY, GBP, and MXN next to a smartphone displaying the Wise app interface. The brand is visually communicating the range of currency support within their platform and demonstrating the app's core functionality. - The ad emphasizes the convenience and control offered by the Wise app, noting "Keep all the currencies you need in the Wise app," with the intention to promote ease of use. The brand is reinforcing the app's value proposition, from the user's perspective. - The ad includes two check-marked features: "Convert at the real exchange rate ahead of travel" and "Spend in the local currency when you're abroad," intending to address specific customer pain points and demonstrating key benefits. From the brand's perspective, this highlights the app's unique selling points.

# Ad summary This ad promotes Wise for smarter spending abroad by showcasing potential savings in different currencies when visiting popular destinations. It features a comparison of spending in London and Barcelona, highlighting the cost-effectiveness of using Wise for international transactions. # Brand positioning Wise positions itself as a modern, international financial platform that simplifies managing and spending money across borders. The brand emphasizes transparency and savings, particularly for travelers and individuals who transact in multiple currencies. Wise aims to disrupt traditional banking norms by offering lower fees and more favorable exchange rates, catering to a global audience seeking efficient and cost-effective financial solutions. The brand's focus is functional, providing practical benefits for international money management. # Product The ad promotes the Wise card, a multi-currency debit card designed for international spending. The card enables users to hold and convert multiple currencies at competitive exchange rates, reducing transaction fees when traveling or shopping abroad. The ad highlights potential savings by comparing the cost of spending in London (£172) versus Barcelona (€145), illustrating the card's ability to save money on international transactions. It addresses the pain point of high fees and unfavorable exchange rates associated with traditional banking services, offering a transparent and cost-effective alternative for global financial management. # Visual style The ad employs a clean, informative visual style with a focus on clarity and direct communication. The image is brightly lit, with a mix of real-world photography (the palace guard and background) and digital graphic elements (the card and text blocks). The composition is balanced, with the product and key information presented clearly against the backdrop of a famous landmark. # Hooks Headline: UNLOCK SMARTER SPENDING ABROAD # Funnel stage Consideration # Pain points The ad addresses the high costs and hidden fees associated with traditional banking services for international transactions. It mentions, 'saving up to 81%, spending abroad with our rates vs. selected American banks and other similar providers'. # Value propositions - Save money on international spending with Wise's multi-currency card # Benefits - Savings on international transactions - Cost-effective spending abroad # Features - Multi-currency support - Competitive exchange rates # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad presents a direct value proposition using comparison visuals and text elements, positioning Wise as a cost-effective solution for international spending. - Customer: The ad seeks to address the need for smart currency exchange. # Storyline - The ad opens with the text, “UNLOCK SMARTER SPENDING ABROAD” which is a direct message from the brand to the consumer that promises to give them access to more efficient ways to manage their money overseas, which is intended to draw the viewer into the premise of the ad. - Next, the ad presents a lime green Wise card alongside a photo of Buckingham Palace and a side-by-side comparison to the Sagrada Familia and highlights a cost comparison in each country. This is from the brand's perspective and is trying to convey the message of spending power with Wise. - Finally, the bottom of the ad contains a disclaimer to clarify the savings and exchange rates, which is told from the brand's POV.

# Ad summary This comparison ad highlights the speed and efficiency of Wise for overseas transfers compared to traditional banks, using a visual metaphor of traffic flow. # Brand positioning Wise presents itself as a modern, efficient, and transparent alternative to traditional banks for international money transfers. The brand emphasizes speed, ease of use, and the elimination of traditional banking roadblocks. Wise is positioned for those who value efficiency and transparency in financial services, promoting a frustration-free experience compared to the slower, more cumbersome processes of traditional banks. This positioning appeals to a tech-savvy audience that prefers streamlined and modern solutions. # Product Wise offers a platform for overseas money transfers designed to be faster and more efficient than traditional banking systems. The service aims to eliminate common roadblocks and delays associated with international transfers, promising delivery in twenty seconds or less. Wise focuses on speed and convenience, positioning itself as a superior option for individuals and businesses needing quick international transactions. This directly addresses the pain point of slow transfer times often experienced with traditional banks, presenting Wise as a modern, streamlined solution. # Visual style The ad employs a split-screen comparison style to visually contrast the inefficiencies of traditional banks with the speed of Wise. The aerial view of highways serves as a visual metaphor for transfer speed: a congested highway representing slow transfers, and a clear highway representing fast transfers. The color scheme is simple, with a focus on green and white to convey clarity and efficiency. The badges with checkmarks and 'X' icons further reinforce the comparison. The production quality is clean and professional. # Hooks Headline: MOST BANKS # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the slow speed and roadblocks associated with traditional bank transfers, which often take 3-5 days. This frustration is visualized through the congested highway in the ad. # Value propositions - Overseas transfers without the roadblocks — arriving in twenty seconds or less. - In Q3 2025, 74% of transfers were instant (under 20 seconds). # Benefits - Arriving in twenty seconds or less # Features - Overseas transfers # Call to action None used. # Social proof - In Q3 2025, 74% of transfers were instant (under 20 seconds). # Point of view - Customer: The frustration of slow transfers with most banks is shown with a congested highway and a 3-5 day delivery time, highlighting the problem from the user's perspective. - Brand: Wise showcases a solution with a clear road and a 20-second delivery time, presenting itself as efficient and fast. - External source: The statistic about 74% of transfers being instant in Q3 2025 is used to provide data-backed credibility to Wise's claims. # Storyline - The ad starts by presenting the problem: most banks take 3-5 days for overseas transfers, shown visually as a congested highway. This introduces the inefficiency and delay associated with traditional banking, told from the customer's point of view who experiences this delay. - The ad immediately contrasts this with Wise, showcasing the solution: overseas transfers arrive in just 20 seconds. This is visualized as a clear, uncongested road. This provides the brand's perspective by immediately contrasting the two approaches to illustrate the clear benefit that Wise offers in comparison. - Below the images, the ad repeats the issue and resolution in text, reinforcing the benefit of Wise. The brand is directly speaking to the audience, further underlining the speed and convenience of Wise while addressing the frustration of slow bank transfers. - At the very bottom, a disclaimer specifies that in Q3 2025, 74% of transfers were instant, defined as under 20 seconds, adding a layer of data to add credibility while also covering potential variances. This statement provides an external point of view, referencing aggregate data to demonstrate the general speed of the service, while also clarifying that individual transaction speeds may vary.

# Ad summary This image ad emphasizes the benefits of using Wise for international money transfers. It highlights the real exchange rate and low fees, positioning Wise as a superior alternative to traditional banks. # Brand positioning Wise is presented as a modern, transparent, and cost-effective alternative to traditional banking for international money transfers. The brand positions itself as a champion for fair exchange rates and minimal fees, directly challenging the norm of hidden costs associated with conventional banks. By promoting transparency and real exchange rates, Wise appeals to customers seeking straightforward and economical solutions for managing their money across borders. The brand's approach is functional, focusing on simplicity and tangible financial benefits. # Product The advertised product is Wise's international money transfer service. It enables users to send money across borders with the real exchange rate and without inflated fees typically charged by banks. The product is designed for individuals who need to transfer money internationally, such as those paying for services in another country or sending money to family abroad. The ad highlights the benefit of saving money by avoiding bloated fees. The ad claims up to 75% saving, and showcases this benefit by calculating savings on what the user would have paid using banks. # Visual style The ad employs a realistic, lifestyle-oriented visual style. The production quality appears to be high, suggesting a professional photoshoot. The background features a room filled with moving boxes and plants, which creates a relatable and somewhat cluttered scene reminiscent of moving to a new home. The overall color palette is muted, with a focus on earthy tones and greens, contributing to a calm and trustworthy feel. The typography is clean and legible, aiding scannability. This native-style integration helps the ad blend into the feed, increasing its chances of capturing user attention. # Hooks Headline: Your money has a new home. # Funnel stage Middle of funnel (Consideration) # Pain points The high fees and unfavorable exchange rates charged by traditional banks when sending money internationally frustrate customers. # Value propositions - Save money on international transfers with the real exchange rate, avoiding the inflated fees charged by traditional banks. # Benefits - Start fresh with the real exchange rate - Total saved £320 # Features - real exchange rate - no bloated fees from your bank # Call to action None used. # Social proof - None used. # Point of view - Brand: The copy and visual elements that directly promote the product's benefits and features, such as the headline and the closing disclaimer about savings percentages, reflect the brand's perspective. - Customer: The example of "NY flat $2500" and "Total saved £320" illustrates potential savings from the customer's perspective, presenting a practical scenario where they benefit from using Wise. # Storyline - The ad starts by inviting viewers to consider that "Your money has a new home," framing Wise as the modern place where the user's money belongs. This is delivered from the brand's POV, seeking to immediately establish a connection with its potential customer. - The ad continues, from Wise's POV, to tell the viewer they can "Start fresh with the real exchange rate — no bloated fees from your bank," emphasizing the financial benefit of using Wise. This builds on the hook and sets up the central problem the brand solves. - The ad then shows, from the customer's POV, that it estimates sending money to a "NY flat" costs $2500 but that the customer will have "Total saved £320". This is meant to demonstrate that using Wise can save significant amounts of money. - Finally, the ad states, from the brand's POV, that "The numbers indicated are for illustrative purposes only, and saved amount based on saving up to 75% when sending abroad with our rates vs. selected British banks and other similar providers in June 2025. To learn more please visit: wi.se/uk-comparison". This provides a clear link that viewers can follow to learn more about how Wise compares to other service providers.

# Ad summary This ad uses a split-screen comparison to highlight Wise's faster international money transfer speeds compared to traditional banks. It uses a highway analogy to visually represent the difference, with one side showing congested traffic ('some banks') and the other showing a clear, fast lane (Wise). The ad uses a statistic to anchor the point that Wise transfers are faster. # Brand positioning Wise is positioned as a modern and efficient alternative to traditional banks for overseas money transfers. The brand emphasizes speed and ease of use, contrasting itself with the 'slow lane' and 'roadblocks' associated with conventional banking systems. The brand aims to occupy the space of a tech-forward, customer-centric financial service that prioritizes quick and seamless international transactions. Wise targets customers who value speed and efficiency in managing their international finances. The ad clearly pushes against the norms of traditional banking, highlighting a faster and more streamlined approach to money transfers. # Product Wise is presented as a service for international money transfers that offers significantly faster transaction times. The ad highlights that overseas transfers with Wise arrive in twenty seconds or less, compared to the slower, congested processes of traditional banks. Wise's unique selling proposition (USP) is its speed, which addresses the pain point of slow transfer times often associated with conventional banking. The ad shows a clear benefit of using Wise: quick and efficient international money transfers, addressing concerns about delays and complications in overseas transactions. # Visual style The ad has a clean, corporate aesthetic with a strong emphasis on visual comparison. The production quality is high, with clear imagery and well-composed shots. The color palette is dominated by greens, blues, and whites, lending a sense of trustworthiness. The split-screen layout is a key visual motif, emphasizing the 'before and after' effect. Typography is clean and legible, supporting scannability in-feed. # Hooks Headline: SOME BANKS # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of slow overseas transfers with traditional banks, showing 'Your money is stuck in transit' in a visual representation of congested traffic. # Value propositions - Wise offers faster overseas transfers compared to traditional banks, arriving in twenty seconds or less. This is supported by data showing that 74% of transfers were instant in Q3 2025. - Wise provides overseas transfers without the roadblocks, indicating a seamless and efficient process compared to the slow lane of traditional banks. # Benefits - Faster overseas transfers - Transfers without the roadblocks - Instant transfers # Features - Overseas transfers - Arriving in twenty seconds or less - 74% of transfers were instant (under 20 seconds) in Q3 2025 # Call to action None used. # Social proof - "In Q3 2025, 74% of transfers were instant (under 20 seconds)." # Point of view - Brand: The side promoting Wise highlights the product's key benefit of fast money transfers, showing a clear road with the message 'Your money arrives in 20 seconds.' This positions the brand as the solution to slow transfers. # Storyline - The ad opens by highlighting the problem: some banks cause delays in overseas transfers. This is conveyed through the image of a congested highway, with the message 'Your money is stuck in transit.' The brand is establishing a problem that needs solving, experienced from the customer's perspective of frustration with slow transfers. - Next, the ad introduces Wise as the solution. The image of a clear highway and the message 'Your money arrives in 20 seconds' visually represent the brand's faster transfer speeds. The brand is showcasing its value proposition and how it resolves the problem of slow transfers, presented from the brand's perspective. - The ad uses supporting text that states 'Overseas transfers without the roadblocks - arriving in twenty seconds or less.' The brand is reinforcing its key benefit of fast and easy transfers. The narrative concludes with a data point to back up the brand's claims: 'In Q3 2025, 74% of transfers were instant (under 20 seconds).' This builds trust and credibility, coming from an external, data-driven perspective.

# Ad summary This ad for Wise features a light green background with a photo of a young girl hugging an older woman. It highlights the benefits of using Wise for international money transfers, focusing on saving money on hidden exchange fees and making it easier to send money to loved ones abroad. # Brand positioning Wise is presented as a modern and transparent financial service that prioritizes the customer's needs, especially when sending money internationally. The brand promotes a sense of financial empowerment and ease of use, distinguishing itself by openly addressing and eliminating hidden fees associated with traditional banking and money transfer services. The focus is on providing a cost-effective and straightforward solution for global money transfers, particularly for users who need to support family or friends living abroad. # Product Wise is a financial platform designed to facilitate international money transfers with transparent fees and competitive exchange rates. It helps users save money by avoiding the hidden charges often associated with traditional banks and other money transfer services. The product is ideal for individuals who regularly send money to family or friends living abroad and seek a reliable, cost-effective solution. Wise addresses the pain point of unexpected fees by providing clear information about the costs involved, making it easier to manage finances and support loved ones internationally. The ad emphasizes the savings available through Wise's lower fees and favorable exchange rates. # Visual style The ad uses a clean, heartwarming visual style that combines authentic imagery with clear, concise messaging. The production quality is high, with a focus on capturing genuine moments of connection between people. The image treatment includes soft lighting and a slightly desaturated color palette, giving the ad a warm and inviting feel. The typography is simple and legible, with a focus on highlighting key value propositions. The ad aims to create a sense of trust and reliability, contrasting with the often overly polished or sales-driven aesthetics of other financial services ads. It uses a photo of a real moment between family members to enhance scannability and create stop power in feed. # Hooks Headline: Pour les moments qui comptent le plus # Funnel stage Middle of funnel (Consideration) # Pain points Hidden fees when sending money abroad: “Économisez sur les frais de change cachés lorsque vous envoyez de l'argent à vos proches à l'étranger. (Save on hidden exchange fees when you send money to your loved ones abroad.)” # Value propositions - Save on hidden exchange fees # Benefits - Save on hidden exchange fees when you send money to your loved ones abroad. # Features - International money transfers - Transparent fees - Competitive exchange rates # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is evident throughout the ad, as it promotes its services and emphasizes the benefits of using Wise for international money transfers. - Customer: The customer's perspective is shown at the bottom of the image, as it says, "Joyeux anniversaire à ma petite-fille (Happy birthday to my granddaughter)" # Storyline - The ad begins by highlighting the significance of meaningful moments with loved ones. The intent is to immediately establish a connection with the viewer by tapping into their emotions and values. This part of the story is being told from the brand's perspective. - The narrative transitions to the problem of hidden exchange fees when sending money abroad. The purpose of this is to identify the common pain point in international money transfers. This part of the story is being told from the brand's perspective. - The narrative shifts to how much you'll be sending to someone you love, "Joyeux anniversaire à ma petite-fille (Happy birthday to my granddaughter)". The purpose is to humanize the product's use case. This part of the story is being told from the customer's perspective. - The ad concludes with a clear call to action by naming the brand "Wise", and a call to action to learn more by visiting the Wise website. This part of the story is being told from the brand's perspective.

# Ad summary This ad showcases Wise, a financial platform, through a customer testimonial emphasizing its utility for overseas financial needs. It features visual representations of the Wise app on a phone screen, highlighting the ease with which users can manage their finances abroad, supported by text overlays detailing the user's experience and reinforcing Wise's value. # Brand positioning Wise is positioned as a global financial platform that simplifies managing money across borders. The brand emphasizes its accessibility and effectiveness for individuals dealing with international finances. The brand's identity is conveyed as modern, practical, and user-friendly, aligning with a lifestyle that involves international travel, business, or personal finance management. It pushes against the traditional banking system by offering transparent and competitive exchange rates, aiming to occupy a space in the consumer's mind as a reliable and cost-effective alternative for international financial transactions. Its functional positioning underscores simplicity and value for money. # Product Wise is a financial platform designed to facilitate international money transfers and currency management. It allows users to send, receive, and convert money in multiple currencies with transparent fees and real exchange rates. The platform is suitable for individuals who travel, work, or conduct business internationally, as well as those who need to send money to friends or family abroad. A key USP is its transparency in fees and exchange rates, contrasting with traditional banking systems. The ad shows the Wise app interface, highlighting features such as balance display in different currencies and transaction tracking. The platform aims to remove the complexity and high costs associated with international money transfers, making it easier for users to manage their finances across borders. The ad encourages viewers to join the 16 million people already using Wise to cleverly spend their money abroad. # Visual style The ad has a clean, straightforward aesthetic, with a focus on delivering information clearly and efficiently. The editing style is simple, with static shots and minimal transitions, ensuring the focus remains on the text and the app interface. The production quality appears polished, with a consistent background color and clear text overlays. The pacing is steady, allowing viewers enough time to read the on-screen text. # Hooks Spoken: 00:00–00:05: [Narrator] Im Ausland gestrandet, von Wise gerettet. Text overlay: 00:00–00:05: “IM AUSLAND GESTRANDET VON WISE GERETTET” / 00:00–00:05: - Kerry Visual: 00:00–00:05: The screen is set on a green background with five stars, indicating a 5-star rating. A testimonial is written in big white font: “IM AUSLAND GESTRANDET VON WISE GERETTET”, which translates to “Stranded abroad, saved by Wise”. Below the quote is written “- Kerry”. A woman's hand, with yellow nail polish and bracelets, holds a phone displaying the Wise app interface. The app shows a balance of 2.328,91 EUR, and other various transactions. The camera is static. # Funnel stage Consideration # Pain points The ad addresses the frustration of being financially stranded abroad, highlighting the potential difficulties and need for reliable international money management. # Value propositions - By using Wise, users can avoid being stranded abroad by reliably managing their money internationally. - Wise offers a cost-effective solution for international money transfers and currency management, with transparent fees and real exchange rates. # Benefits - Reliability in critical situations - Transparent fees and exchange rates - Easy to manage finances across borders - Cost-effective alternative for international financial transactions # Features - International money transfers - Currency management - Wise app interface - Balance display in different currencies - Transaction tracking # Call to action Erfahre mehr auf wise.com # Social proof - “Im Ausland gestrandet, von Wise gerettet” – Kerry - The ad claims 16 million users worldwide # Point of view - Customer 50% – The ad uses a customer quote as a testimonial. - Brand 50% – The ad presents official branding and a value proposition. # Storyline - 00:00–00:05 The ad opens with a quote from a customer, Kerry, describing how Wise helped her when she was stranded abroad. This grabs attention by highlighting the product's reliability in critical situations. - 00:05–00:08 The ad emphasizes Wise's popularity and credibility by stating that over 16 million people use the platform to manage their money abroad. This builds trust by indicating that many others have found value in Wise's services. - 00:08–00:09 The ad encourages viewers to learn more about Wise, transitioning from a testimonial to a direct call to action that invites the audience to explore the platform for themselves.

# Ad summary This ad for Wise promotes the app's features for international money transfers, focusing on eliminating hidden fees and promoting efficient currency exchange. The ad uses a mobile screen view to demonstrate the app's interface, supported by text highlighting its benefits. # Brand positioning Wise, formerly TransferWise, is positioned as a modern, transparent alternative to traditional banking for international money transfers. The brand emphasizes eliminating hidden fees and facilitating smarter global financial transactions. By focusing on transparency and efficiency, Wise appeals to users who are wary of traditional banking practices and seek a more straightforward, cost-effective way to manage their money across borders. The brand promotes the ease and intelligence of its services, aiming to occupy the space of a reliable and user-friendly solution in the global finance market. # Product The ad features the Wise app, designed to facilitate international money transfers without hidden fees. The app allows users to send money abroad efficiently. Key features displayed on the app interface include real-time balance updates in multiple currencies (Swiss Francs and US Dollars), options to add funds, and a clear transaction history. The app is presented as a solution for those looking to avoid the high costs and opaque practices of traditional banks when transferring money internationally. The language used, such as transferring money in a "smart way," positions the app as user-friendly and financially savvy. # Visual style The ad has a clean, modern aesthetic with a focus on a mobile interface. It uses a dark green background and bright green text for contrast, aligning with brand colors. The production quality appears polished, featuring a crisp smartphone display and clear typography. The overall style feels native to a social media platform, designed to be easily scannable and visually engaging. # Hooks Headline: REJOIGNEZ DES MILLIONS ÉCONOMISANT DES MILLIARDS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of "hidden fees" charged by certain banks, which can be a major frustration for users transferring money internationally. # Value propositions - Millions are saving billions by using Wise, highlighting the app's effectiveness and popularity. # Benefits - Eliminate hidden fees - Transfer your money abroad in a smart way # Features - International money transfers # Call to action None used. # Point of view - Brand: The top text, "REJOIGNEZ DES MILLIONS ÉCONOMISANT DES MILLIARDS" and "Oubliez les frais cachés de certaines banques. Transférez votre argent à l'étranger de façon futée" showcases the company's value proposition and encourages potential users to join the platform. - Customer: The mobile screen is a customer's POV because it shows the app interface with account balances and transaction details, indicating a user interacting with the app. # Storyline - The ad opens with a bold claim, inviting viewers to "Join the millions saving billions," establishing the brand's wide customer base and collective savings to intrigue the audience. - The ad copy highlights the primary pain point of hidden fees charged by traditional banks while promoting Wise as a smarter method to transfer money internationally. This message is from the brand's perspective, aiming to educate viewers about the advantages of using the app. - The ad demonstrates the Wise app interface on a smartphone, visually confirming balances and transactions. The product demo gives the audience a direct view of the app's usability from the customer's point of view.

# Ad summary This ad promotes Wise, an online money transfer service, by highlighting how it can help people who have recently moved to the Netherlands set up their finances without a citizen number. The ad showcases how Wise provides a local bank account and card, enabling users to receive salaries, pay bills, and spend both domestically and internationally with a fair exchange rate, eliminating the stress of traditional banking. # Brand positioning Wise is presented as a modern, innovative solution to traditional banking, particularly for individuals moving to new countries. It aims to occupy a space of simplicity and financial freedom, allowing users to easily manage their finances without the typical bureaucratic hurdles. Wise pushes against the norms of traditional banking by offering services that are quick, accessible, and transparent, with no hidden markups. The brand positions itself as functional, focusing on ease of use and convenience, while also tapping into the emotional aspect of reducing financial stress for its customers. # Product Wise is an online money transfer service and virtual bank account that allows users to manage their finances when moving to a new country. It provides users with a local bank account, enabling them to receive salaries, pay bills, and spend both domestically and internationally. Key features include the ability to open an account without a citizen number, set up a Euro account, and access other currencies instantly. The Wise card, available as a physical or digital option, allows users to spend both domestically and internationally at a fair exchange rate. Wise addresses the pain points of traditional banking, such as the need for a citizen number and hidden markups, by offering a transparent and straightforward solution for managing finances in a new country. # Visual style The ad has a UGC feel, with a natural lighting and conversational tone. The editing style incorporates quick cuts between the creator speaking directly to the camera and screen recordings of the app interface. The production quality is simple yet clear, with a focus on conveying information efficiently. The pacing is moderate, with consistent cuts timed to the voiceover, maintaining viewer engagement through clear audio-visual sync. # Hooks Spoken: 00:00–00:05: If you just moved to the Netherlands and you're waiting months for a bank account because you need that citizen number, stop! Text overlay: 00:00–00:05: IF YOU JUST MOVED AND YOU’RE WAITING MONTHS BECAUSE YOU NEED THAT CITIZEN NUMBER / 00:05–00:05: STOP! Visual: 00:00–00:04: A medium close-up shot features a woman with long, highlighted brown hair, wearing a white off-the-shoulder sweater. She smiles and gestures while speaking directly to the camera. The background is a softly lit interior with a blurred shelf of snacks and a dark blind. / 00:04–00:04: The shot turns to black and white and the woman raises her hands and says, "Stop!". # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration highlighted in the ad is the difficulty of setting up a bank account in the Netherlands for those who have just moved. This problem is explicitly stated: "If you just moved to the Netherlands and you're waiting months for a bank account because you need that citizen number..." # Value propositions - Open an account without a citizen number: Get started even before you have your citizen number - Set up a Euro account and any other currency that you need instantly: Gives you the IBAN you need to receive your salary and pay your bills, just like a local bank - Physical or digital Wise card: Spend domestically on groceries or pay your local bills, but also spend around the world at a fair, real exchange rate - Domestic bank account for your new life: Stop stressing about banking, be smart, spend with Wise # Benefits - Get your finances set up today - Receive your salary - Pay your bills just like a local bank - Spend domestically on groceries or pay your local bills - Spend around the world - Financial freedom from day one - Domestic bank account for your new life - Move money without any hidden markups! # Features - Open an account without a citizen number - Set up a Euro account - Get local account details - Access other currencies instantly - Physical or digital Wise card - Fair exchange rate - Move money between your home country and the Netherlands # Call to action Be smart, spend with Wise. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her experience and offering advice to others moving to a new country. # Storyline - 00:00–00:04 00:00–00:04: The creator introduces the problem of waiting months for a bank account in the Netherlands due to citizen number requirements. This sets up the central issue that Wise aims to solve. - 00:04–00:08 00:04–00:08: The creator interrupts the negative scenario with a "Stop!" message, signaling a solution is coming. This transition creates anticipation and shifts the tone to a more positive and helpful one. - 00:08–00:12 00:08–00:12: The creator introduces Wise as a smarter alternative and outlines three steps to set up finances quickly. This provides a clear structure and promises a practical solution. - 00:12–00:14 00:12–00:14: The creator presents the first step: opening a Wise account. This introduces the brand directly and sets the stage for detailing how it addresses the initial problem. - 00:14–00:18 00:14–00:18: The creator elaborates on the ease of setting up finances with Wise when moving to a new country, highlighting its user-friendliness. This reinforces the brand's positioning as a simple and convenient solution. - 00:18–00:23 00:18–00:23: A screen recording of the Wise app highlights that you can get started right away, even before having a citizen number. This directly addresses the initial pain point. - 00:23–00:25 00:23–00:25: The creator introduces the second step: getting local account details. This shows the product offering in more detail. - 00:25–00:31 00:25–00:31: The creator explains how to set up a Euro account and other necessary currencies instantly, enhancing the brand’s appeal to international movers. This provides additional functionality of the account. - 00:31–00:36 00:31–00:36: A screen recording of the Wise app illustrates getting an IBAN to receive salary and pay bills like a local bank. This shows specific benefits of using Wise, and adds credibility. - 00:36–00:42 00:36–00:42: The creator adds an extra benefit, emphasizing the ability to move money between the home country and the Netherlands without hidden markups. This reinforces transparency. - 00:42–00:44 00:42–00:44: The creator presents the third step: ordering a Wise card. This highlights another key product feature and broadens the value proposition. - 00:44–00:56 00:44–00:56: App screen recordings show physical and digital card options that can be used domestically on groceries or to pay local bills, but also abroad at a fair exchange rate. This explains the card functionality. - 00:56–01:00 00:56–01:00: The creator explains that Wise serves as a domestic bank account for a new life. This underscores the long-term value and comprehensive banking alternative. - 01:00–01:07 01:00–01:07: The creator concludes by stating that Wise provides financial freedom from day one, urging viewers to stop stressing about banking, be smart, and spend with Wise. This is the call to action.

# Ad summary This image ad for Wise highlights the ease of managing international finances using its app. It emphasizes the brand's popularity and trustworthiness. # Brand positioning Wise positions itself as a modern and efficient solution for international money management, contrasting with traditional banks. The brand aims to be seen as a clever alternative to traditional banking, specifically for international money transfers. The brand message focuses on transparency and cost savings, suggesting a focus on providing users with clear, upfront information about fees. This approach contrasts with the potential 'hidden fees' of traditional banks, as the ad copy states: "Vermeide versteckte Gebühren mancher Banken" (Avoid hidden fees of some banks). # Product The ad promotes the Wise app, a platform designed for managing international finances. The app is presented as a tool to "Überweise Geld clever ins Ausland" (transfer money smartly abroad). The features shown in the app include multiple currency balances, transaction history, and fund transfers. The product aims to address the complexities and costs associated with traditional international banking. The app is presented as the solution for users who want to avoid hidden fees and make smarter financial decisions when dealing with international transactions. # Visual style The ad features a clean and modern visual style with a limited color palette of green, white, and red. The design is minimalistic with a focus on highlighting key information and demonstrating the app's user interface. # Hooks Headline: GEHÖRE ZU DEN MILLIONEN, DIE MILLIARDEN SPAREN # Funnel stage Consideration # Pain points The central frustration is the presence of hidden fees charged by traditional banks for international money transfers, making it difficult for users to understand the true cost. The quote signaling this frustration is: "Vermeide versteckte Gebühren mancher Banken" (Avoid hidden fees of some banks). # Value propositions - Avoid hidden fees of some banks - Transfer money smartly abroad # Benefits - Belong to the millions who save billions # Features - Avoid hidden fees - Transfer money smartly abroad # Call to action None used. # Social proof - "GEHÖRE ZU DEN MILLIONEN, DIE MILLIARDEN SPAREN" translates to “Belong to the millions who save billions,” suggesting that many people are using this service and saving money. This highlights the brand’s popularity and builds trust. # Point of view - Brand: This POV is present in the top headline and the body copy, which is communicating the benefits of the Wise app and the large number of users who are already using it. - Customer: The POV is demonstrated by the product in-use on the cell phone being held by a customer. # Storyline - The ad begins by highlighting the brand's widespread popularity, creating a sense of belonging and implying credibility by stating “Gehöre zu den Millionen, die Milliarden sparen” (Belong to the millions who save billions). This message aims to attract viewers by suggesting they can benefit from using the same financial tool as many others, leveraging social proof. The brand is telling this part of the story. - The ad copy highlights a key benefit by promising to help users “Vermeide versteckte Gebühren mancher Banken. Überweise Geld clever ins Ausland.” (Avoid hidden fees of some banks. Transfer money smartly abroad). This statement serves to pinpoint a common frustration with traditional banking, while positioning Wise as a smart and transparent solution. The brand is telling this part of the story. - The ad shows a close-up shot of the Wise app running on a smartphone. It highlights the user-friendly interface that is used for international money management. The woman holding the phone is partially visible, adding a human element to the ad. The brand is showing this part of the story.

# Ad summary This ad uses a photo of children celebrating a birthday to communicate the ease and speed with which the Wise platform enables customers to send money to their loved ones abroad. # Brand positioning Wise is presented as a fast and simple money transfer service. The brand aims to occupy the space of hassle-free international money transfers, prioritizing speed and convenience for its customers. The brand's message and visuals align with a modern, tech-savvy lifestyle, providing a financial solution that keeps pace with the needs of globally connected individuals. It sets itself apart from traditional banking systems by emphasizing the speed of transactions and the ability to send money in the currency the recipient needs. This functional positioning targets those who value efficiency and ease in managing international finances. # Product The advertised product is Wise, an international money transfer service. It allows users to send money to loved ones abroad in the currency they need, with transactions executed quickly. The ad addresses the potential purchase barrier of slow transfer times by highlighting that in Q3 2025, 74% of transfers with Wise were completed instantly (in under 20 seconds). # Visual style The ad features a clean, modern design with a strong emphasis on the product's value proposition through direct messaging and a heartwarming visual. The use of a real-life photo aims to create a sense of authenticity and relatability. The visual style is uncluttered, with a clear hierarchy of information, making it easy to scan and understand the message. The use of bright, contrasting colors draws the eye to key elements and ensures stop power in a crowded feed. # Hooks Headline: GELD, DAS NOCH VOR DIR ANKOMMT # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the slow speed of traditional money transfer services. The ad copy, "In Q3 2025 wurden 74% der Überweisungen bei Wise sofort (in unter 20 Sekunden) ausgeführt" directly addresses this frustration. # Value propositions - Send money quickly to loved ones in the currency they need. # Benefits - Fast international money transfers - Convenient currency conversion # Features - Send money to your loved ones abroad - Send money in the currency they need - 74% of transfers with Wise were instant (in under 20 seconds) # Call to action None used. # Social proof - "In Q3 2025 wurden 74% der Überweisungen bei Wise sofort (in unter 20 Sekunden) ausgeführt." # Point of view - Brand: This point of view is present in the main headline and product description, where Wise is actively promoting its services and capabilities. # Storyline - The ad starts by posing a problem: The user needs to send money to their loved ones abroad. The intention is to present a relatable scenario, immediately grabbing the attention of anyone who regularly sends money internationally. The brand is telling this part of the story. - The ad transitions into the solution: Wise enables users to send money to their loved ones in the currency they need, and at high speed. The intention is to position Wise as the solution to the initially presented problem. The brand is telling this part of the story. - The ad presents a use case: Sending money to a niece in the amount of $65. The intention is to illustrate how the service works in a real-world context, adding credibility and demonstrating the platform’s user-friendliness. The user is viewing this part of the story from the brand's perspective. - The ad provides a statistic: In Q3 2025, 74% of transfers with Wise were executed instantly (in under 20 seconds). The intention is to instill confidence in the speed and reliability of Wise, easing any concerns about transaction times. An external source is telling this part of the story using data collected by the brand.

# Ad summary This ad for Wise highlights the brand's features, which help to give the user 'peace of mind when transferring large sums of money'. The ad shows the many facets of life in which money transfer is important, from inheritance to buying a home, to investing. # Brand positioning Wise is presented as a modern and dependable solution for transferring large sums of money internationally. The brand aims to occupy the space of providing 'peace of mind' in financial transactions, contrasting with the potential stress and complexity often associated with large transfers. With a focus on support and security, Wise aligns with values of reliability and customer care, implicitly pushing against the impersonal or unreliable perceptions of traditional financial institutions. This brand positioning is both functional, emphasizing security and support, and emotional, promising peace of mind and reliability. # Product Wise offers a service for securely transferring large sums of money around the world. This service is designed for individuals dealing with significant financial events such as receiving an inheritance ('Frühes Erbe'), purchasing real estate ('Immobilienkauf'), or investing in stocks and shares ('Aktien und Anteile'). Wise provides a dedicated support team to assist users, addressing potential purchase barriers related to the complexity and security concerns of international money transfers. The service is presented as a reliable and secure way to manage large financial transactions, emphasizing peace of mind throughout the process. # Visual style The ad has a clean and modern aesthetic, utilizing a minimalist design with a focus on clear messaging and relatable imagery. The production quality appears polished, with well-composed photographs and a simple layout. The visual motifs include rounded shapes and a muted color palette, contributing to a friendly and approachable feel. The typography is bold and legible, enhancing scannability. The ad contrasts platform norms with its restrained design and emphasis on informative content rather than flashy visuals, which may help it stand out in a cluttered feed. # Hooks Headline: SORGENFREIHEIT BEI GROSSEN ÜBERWEISUNGEN # Funnel stage Middle of funnel (Consideration) # Pain points The complexity and stress associated with transferring large sums of money, especially internationally, is signaled by the headline, "SORGENFREIHEIT BEI GROSSEN ÜBERWEISUNGEN", which translates to "peace of mind when transferring large sums of money". # Value propositions - Provides a dedicated support team and secure transfer of large sums around the world to give the customer peace of mind. # Benefits - SORGENFREIHEIT BEI GROSSEN ÜBERWEISUNGEN # Features - engagiertes Support-Team - sicher große Summen rund um die Welt überweist # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is conveying its core message of providing peace of mind for large transfers at the top of the ad. - Customer: The images show how the service is applicable to the customer's life. # Storyline - The ad highlights Wise's main selling point: ensuring 'SORGENFREIHEIT BEI GROSSEN ÜBERWEISUNGEN', which translates to 'peace of mind when transferring large sums of money'. The brand is communicating its primary message and offering its core service, designed to alleviate concerns associated with significant financial transactions. - The ad presents Wise's customer service commitment by stating, 'Dir steht ein engagiertes Support-Team beiseite, wenn du mit Wise sicher große Summen rund um die Welt überweist', which translates to 'You have a dedicated support team by your side when you securely transfer large sums around the world with Wise.' The brand emphasizes its support system to build trust and reliability. - The ad showcases images symbolizing three key areas where Wise's services are applicable: inheritance, real estate purchases, and stock investments. The ad demonstrates the versatility and relevance of Wise's services in various financial scenarios.

# Ad summary This image ad promotes Wise's Hungarian account. It features the Wise logo, the name of the service, a note that the Hungarian account has been around since 2020, and an example of a Hungarian account number with a background image of Budapest. # Brand positioning Wise is presented as a global financial platform that provides multi-currency accounts and money transfer services. The brand positions itself as a modern, international solution for individuals and businesses needing to manage their finances across borders. Wise distinguishes itself from traditional banking by offering transparent fees, real exchange rates, and efficient transfers. The brand aims to occupy a space in the consumer's mind as a cost-effective and convenient alternative to traditional banking for international transactions. # Product The advertised product is a Hungarian account offered by Wise. This account enables users to hold, send, and receive Hungarian Forint (HUF) without high fees or unfavorable exchange rates. It provides a local bank account number (starting with HU76) that can be used for various financial transactions within Hungary. The product is intended for individuals, expats, businesses, or anyone needing to transact in Hungarian Forint. A key benefit is having access to a local Hungarian bank account number, facilitating local transactions and payments. The ad also highlights that this service has been available since 2020, implying experience and reliability. # Visual style The ad has a modern and clean visual style, utilizing a solid green background and simple text layouts. The production quality is high, with crisp, clear imagery and graphics. The overall aesthetic is designed to be easily scannable, with text layered clearly over the background. The visual style aligns with digital platform norms and the modern look and feel associated with fintech brands, likely intended to capture attention and quickly communicate the service's availability. # Hooks Headline: MAGYAR SZÁMLASZÁM – MÁR 2020 ÓTA # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The brand offers Hungarian accounts, which means users can engage more deeply with the Hungarian market. # Benefits - More information available at wise.com # Features - Hungarian account - Available since 2020 # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is from the brand's POV, showcasing the features and availability of their Hungarian account service. # Storyline - The ad starts with the Wise logo and the announcement of the Hungarian account, immediately establishing the subject and provider of the service. This is from the brand's perspective and is intended to grab the viewer's attention by highlighting the service being offered. - It states that the Hungarian account has been around since 2020, lending credibility and trust to the service by showcasing its history. This is from the brand's perspective and builds confidence in the offering. - The ad includes a button that says "További információ a wise.com oldalon" in order to encourage users to click through to the website. This is from the brand's perspective and furthers the action of the viewer. - The ad gives a preview of what the Wise user interface looks like for a Hungarian account, showing a Hungarian flag next to a bank account number. This is from the brand's perspective and is included to give the viewer a visual of what the service looks like.

# Ad summary This ad showcases the Wise card, which is designed for convenient international travel. The ad promotes the benefits of using Wise for international payments, highlighting financial regulation, transparent exchange rates, and ease of app access. # Brand positioning The Wise brand is presented as a modern financial solution that facilitates international transactions. It positions itself as a reliable and transparent service, contrasting with traditional financial institutions by offering clear exchange rates and financial regulation. The brand promotes a lifestyle of global mobility and financial confidence for users who travel or transact internationally. # Product The Wise card is a payment card designed for international travelers and individuals who transact in multiple currencies. It enables users to make payments and manage their money across different currencies with transparent exchange rates and no hidden fees. The ad emphasizes that Wise is "Réglementé financièrement" (financially regulated) and offers "Aucune majoration de taux de change" (no exchange rate markups). It is used by people who want to easily pay for things while traveling. The ad promotes the Wise app as a tool to manage the card and transactions, addressing the barrier of expensive international transaction fees. # Visual style The ad combines natural outdoor settings with clean, graphic screens. The opening scene is brightly lit and naturalistic, while the final screen uses a minimalist, graphic design with clear text and brand colors. The editing rhythm is quick, with fast cuts between scenes to maintain momentum. # Hooks Spoken: 00:00–00:02: Obtenez une carte de paiement fiable. Text overlay: 00:00–00:01 UNE CARTE / 00:00–00:01 POUR VOYAGER / 00:00–00:01 EN TOUTE / 00:00–00:01 CONFIANCE / 00:00–00:02 En savoir plus sur wise.com Visual: 00:00–00:01: A woman with dark skin and braided hair is standing in shallow, clear water on a sunny day, looking out at a rocky coastline. She's wearing a floral-patterned bikini top and bottom. The camera angle is from behind her, showing her back and the side of her face. The background features a large rock formation and the ocean. The lighting is bright, and there are some shadows on the rocks. # Funnel stage Consideration # Pain points The ad implicitly addresses the pain point of unreliable or expensive international payment methods that cause uncertainty for travelers. # Value propositions - Financial confidence while travelling # Benefits - Reliable payments - Financial confidence # Features - Financially regulated - No exchange rate markups # Call to action Téléchargez l'appli dès aujourd'hui # Social proof - None used. # Point of view - Brand 100% – The ad uses the brand's official voice to communicate product features and benefits. # Storyline - 00:00–00:01 The ad opens with a woman standing on a beach and looking out at the water. - 00:01–00:02 The next shot showcases someone putting a green Wise card into their pocket. - 00:02–00:05 Then, the ad shows the Wise logo and informs viewers to download the app.

# Ad summary This ad promotes Wise, a service for managing international finances. The ad opens with a quote stating that Wise saved the user while stuck abroad, then offers a statistic stating that 16 million people use Wise to manage international finances intelligently, and concludes with a button to learn more on the Wise website. # Brand positioning Wise is presented as a modern and reliable solution for international finance, positioning itself as a tool for managing money smartly across borders. The brand's tone is practical and trustworthy, emphasizing ease of use and a large user base. It appears to push against traditional banking norms by offering a streamlined, tech-forward approach to international money management, highlighting its accessibility and broad appeal to individuals who need to handle finances internationally. # Product Wise is an international money management platform designed for individuals who need to handle finances across borders. It allows users to manage their money intelligently, offering features such as multi-currency accounts and international transfers. The platform is presented as a solution for those who find themselves stuck abroad or need to manage finances internationally. The ad highlights Wise's large user base, suggesting reliability and widespread acceptance. It addresses potential purchase barriers by showcasing the platform's effectiveness in real-life scenarios and emphasizing its ease of use, appealing to users seeking a practical and trustworthy solution for international finance. # Visual style The ad has a polished, commercial aesthetic with a clean, modern design. The editing is simple and direct, with static shots and smooth transitions. The production quality is high, aiming for a trustworthy and professional tone. The visual motif is the consistent use of the brand's green color and clear display of the app interface. The pacing is consistent and moderate. # Hooks Spoken: 00:01–00:05: Rejoignez plus de 16 millions de personnes qui gèrent leur argent à l’international intelligemment. Text overlay: 00:01–00:05: Rejoignez plus de 16 millions de personnes qui gèrent leur argent à l’international intelligemment Visual: 00:01–00:05: A hand with yellow nails holds a phone displaying the Wise app interface. The background is solid green, with text overlays and the Wise logo. The framing is a medium shot, and the camera is stationary. The lighting is even, and the phone screen is clear and bright. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of being financially stuck abroad. # Value propositions - Reliable international money management used by over 16 million people # Benefits - Intelligent money management - Avoidance of being 'stuck abroad' # Features - International money management - Multi-currency accounts - International transfers # Call to action En savoir plus sur wise.com # Social proof - « COINCÉE À L’ÉTRANGER, SAUVÉE PAR WISE » – Kerry # Point of view - Customer 20% – The customer's POV is communicated through an on-screen testimonial. - Brand 80% – The brand's POV is communicated through on-screen text, a statistic, and a call to action. # Storyline - 00:00–00:01 The ad opens with a quote, 'Stuck abroad, saved by Wise'. - 00:01–00:04 The ad continues by stating that over 16 million people manage international money intelligently with Wise. - 00:04–00:05 The ad concludes by inviting the viewer to learn more on wise.com.

# Ad summary This ad for Wise promotes Hungarian bank accounts. The ad indicates that Wise has been providing Hungarian Forint accounts since 2020. The ad invites viewers to join a community of smart money users. In the background of the ad is a picture of the Hungarian Parliament Building. # Brand positioning Wise is a financial services company offering multi-currency accounts and international money transfers. As presented in the ad, Wise is committed to serving both individual and business customers, providing them with Hungarian Forint accounts. The brand emphasizes its longevity in the Hungarian market, highlighting that it has been offering these accounts since 2020. The brand aligns itself with a community of 'tudatos pénzhasználók,' or 'conscious money users,' appealing to those who are financially savvy and looking for efficient and reliable financial solutions. # Product The featured product is a Hungarian Forint account provided by Wise. The account is available to both individual and business customers. Wise has been offering these accounts since 2020. This account provides a bank account number. The ad invites viewers to join a community of 'conscious money users.' # Visual style The ad has a clean, modern aesthetic with a bright green background and bold typography. The photo of the Hungarian Parliament Building adds a cultural touch and grounds the brand in the local context. The use of a translucent bar with the Hungarian flag and account number gives a sense of transparency and security. The overall design is simple, focusing on clear communication and a sense of trust. # Hooks Headline: MAGYAR SZÁMLASZÁM – MÁR 2020 ÓTA # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Provides Hungarian Forint account for both individual and business customers. - Longevity and experience in the Hungarian market. - Community of 'conscious money users.' # Benefits - Wise has been providing Hungarian Forint accounts for years to individual and business customers. - Join a community of conscious money users. # Features - Hungarian Forint account # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, as the brand is presenting its service, emphasizing its long-standing presence, and inviting the viewer to join its community. # Storyline - The ad begins with the Wise logo. The ad tells the viewer that Wise has Hungarian bank accounts. The purpose of this is to grab the viewer's attention and immediately communicate the product's availability. This is from the brand's POV. - The ad goes on to say that Wise has been providing Hungarian Forint accounts for years to individual and business customers, further emphasizing the brand's experience and reliability in the market. This is from the brand's POV. - The ad concludes by inviting the viewer to join a community of conscious money users, creating a sense of belonging and exclusivity. This is from the brand's POV.