How Charlotte Tilbury Advertises on Meta

# Ad summary The ad showcases the new Pillow Talk Blush Balm Lip Tint from Charlotte Tilbury, highlighting its moisturizing and color-enhancing properties. The video uses a combination of product close-ups, application demos on various skin tones, and visual elements to convey a sense of luxury and sophistication. # Brand positioning Charlotte Tilbury is presented as a luxury beauty brand offering high-end, sophisticated makeup products. The brand aims to occupy a space in the consumer's mind as a purveyor of effortless elegance and beauty, aligning with values of sophistication and glamour. It promotes a lifestyle of polished beauty routines and aligns with the norms of the luxury beauty category, emphasizing premium product quality and aesthetic appeal. The brand positioning is emotional, promising users a transformation into a more confident and radiant version of themselves through its products. # Product The featured product is the Pillow Talk Blush Balm Lip Tint by Charlotte Tilbury, described as a 3-in-1 product that functions as a transparent lipstick, balm, and lip tint. It is presented as a versatile product suitable for various skin tones and occasions, offering a range of six 'freshly kissed' shades. The lip tint is formulated to provide up to 8 hours of lasting wear. The product is packaged in a luxurious, rose-gold container, emphasizing its premium quality and aesthetic appeal. The ad aims to showcase the lip tint's ability to enhance the natural lip color while providing moisture and long-lasting wear, encouraging viewers to experience the product's benefits for themselves. # Visual style The ad has a polished, high-end aesthetic with a soft, feminine touch, supported by the product design and color palette. The editing style includes quick cuts to highlight product application and color range, alternating with static shots to showcase product details. The production quality is very high, giving a commercial feel, which aligns with the brand's positioning as a luxury makeup brand. The pacing is moderate, with cuts timed to subtle musical beats. # Hooks Text overlay: 00:00-00:02 / Charlotte Tilbury / NEU! / Pillow talk / BLUSH BALM LIP TINT Visual: 00:00–00:02: A mirrored tray with a gold ornate trim sits on top of a shiny peach silk fabric. On the tray are the Charlotte Tilbury Pillow Talk Blush Balm Lip Tints, and flowers including pink and white cherry blossoms. The camera is positioned overhead, looking down. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 3-in-1 (LIPPENSTIFT + BALSAM + FARBTON) : This shows that this is an all-in-one product that provides moisture and color. - BIS ZU 8 STUNDEN LANGER HALT* (*VON 30 PERSONEN GETESTET) : This shows that this is a long wear product that last throughout the day. # Benefits - Lip tint # Features - 3-in-1 (LIPPENSTIFT + BALSAM + FARBTON) - BIS ZU 8 STUNDEN LANGER HALT* (*VON 30 PERSONEN GETESTET) - 6 FRISCH-GEKÜSSTE FARBTÖNE # Call to action None used. # Social proof - *VON 30 PERSONEN GETESTET - Text overlay # Point of view - Customer 30% – Close-ups of lips applying different shades of the lip tint. - Brand 70% – Demonstrates the packaging and color options. # Storyline - 00:00–00:02 The ad opens with a close-up of multiple Pillow Talk Blush Balm Lip Tints arranged artistically on a reflective surface surrounded by pink flowers and fabric. - 00:02–00:03 A hand is shown holding and rotating the product, highlighting its luxurious rose-gold packaging, implying the brand's focus on premium aesthetics. - 00:03–00:07 Close-ups of lips with various skin tones applying different shades of the lip tint are shown, accompanied by text overlays indicating the shade names, such as 'Blushed Rose,' '90s Kiss,' and 'Blushed Jam,' from a customer POV. - 00:07–00:07 Continuing the previous sequence, more lip shades are applied, with text overlays displaying names like 'Pillow Talk,' 'Cherry Talk,' and 'Pillow Talk Medium.' - 00:07–00:09 The camera focuses on a hand with swatches of all six shades of the lip tint, showcasing the range of colors, presented from the brand's POV. - 00:09–00:16 The product is opened and twisted up to demonstrate the amount of product that comes out in one twist. - 00:16–00:18 The ad concludes with a serene visual of the lip tint positioned in a field of flowers, reinforcing the brand's association with natural beauty and luxury.

# Ad summary This ad for Charlotte Tilbury's Pillow Talk In Bloom blush balm lip tint features an image of the product applied on a model's lips, plus text that highlights the product's name, benefit, and the fact that it is a 3-in-1. # Brand positioning Charlotte Tilbury is presented as a luxury beauty brand, positioning itself in the high-end makeup market. The brand aims to occupy a space of sophistication and glamour, aligning with values of beauty and confidence. It promotes a lifestyle of elegance and indulgence. The brand embraces category norms by focusing on enhancing natural beauty and offering high-quality, innovative products. It differentiates itself through its celebrity endorsements and a focus on creating universally flattering shades, as demonstrated by the Pillow Talk line. # Product The featured product is Charlotte Tilbury's Pillow Talk In Bloom blush balm lip tint. It is defined as a 3-in-1 sheer lipstick, balm, and tint, implying that it combines the color of lipstick with the moisturizing benefits of a balm and the subtle color enhancement of a tint. The product is for anyone seeking a natural, effortless lip look with added hydration and a touch of color. Its unique selling point (USP) is its 3-in-1 functionality, offering convenience and versatility in a single product. The ad shows it being applied for an everyday makeup look. No purchase barriers are explicitly addressed, but the product's description as a 'blush balm' suggests a soft, natural finish that is easy to wear. # Visual style The ad has a highly polished, studio-shot aesthetic with a soft, romantic visual motif. The image treatment includes a warm color grading and soft lighting that enhances the skin tones and creates a flattering effect. The typography is integrated in a clean and legible manner. The style contrasts with platform-native content by using a high-design approach, which may increase stop power in feed by offering a sophisticated and visually appealing look. # Hooks Headline: Pillow talk # Funnel stage Consideration # Pain points None used. # Value propositions - A blush balm lip tint provides 3-in-1 benefits of sheer lipstick, balm, and tint. # Benefits - 3-in-1 # Features - 3-IN-1 SHEER LIPSTICK + BALM + TINT # Call to action None used. # Social proof - SENNA MILLER BLOOMS IN BRUSHED POSE # Point of view - Customer: The close-up shot of the woman applying the lip tint offers the viewer a direct perspective on how the product is used and how it looks when applied. - Brand: The ad's text, including the brand name, product name, and claims about the product's benefits, represents the brand's voice and messaging. - External source: The pink heart with "Sienna Miller Blooms in Blushed Pose" builds trust and credibility by showing that a celebrity uses and endorses the product. # Storyline - The ad opens with a close-up shot of a woman applying the product to her lips, showcasing the product in use. This is intended to demonstrate the product's easy application and the immediate effect it has on enhancing lip color, from the customer's perspective of seeing how the product is used and what it looks like when applied in real life. - Next, the brand highlights its name and product, Pillow Talk In Bloom blush balm lip tint, to clearly communicate what the product is and who makes it. The intention is to emphasize brand recognition and connect the new product to the well-known Pillow Talk line from the brand's perspective. - The ad includes a pink heart with the words "Sienna Miller Blooms in Blushed Pose". This shows a celebrity wearing the product, from an external source’s perspective, which is intended to build trust and credibility in the product by showing that a celebrity uses and endorses the product. - The storyline ends with a list of benefits, "3-in-1 sheer lipstick + balm + tint". This is intended to highlight the product's unique selling points and benefits, from the brand's perspective, showing why it is worth trying.

# Ad summary This ad for Charlotte Tilbury's Pillow Talk Blush Balm lip tint features product shots in a pink and floral setting. It also features on-screen text in English and French to explain the product and its benefits. # Brand positioning Charlotte Tilbury is presented as a luxury makeup brand with a focus on high-quality ingredients. The Pillow Talk collection is a core product line, and the brand aims to occupy the space of accessible luxury, promoting a lifestyle of everyday elegance and sophistication. This is achieved through the product's sophisticated rose-gold packaging, the brand's overall focus on timeless beauty, and the use of soft, flattering colors. # Product The featured product is the Pillow Talk Blush Balm lip tint by Charlotte Tilbury. It is described as a 3-in-1 product that acts as a lipstick, balm, and lip stain. The lip tint is presented as a product with a long-lasting formula that keeps lips hydrated all day while providing buildable color, with a focus on achieving a 'kissed' look. The ad showcases six available shades. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the product in a luxurious and appealing manner. The editing style includes quick cuts and smooth transitions to keep the pace engaging. The color palette is dominated by soft pinks, complemented by rose gold accents. The pacing is moderate, with cuts timed to the background music, enhancing the ad's overall rhythm and visual appeal. # Hooks Text overlay: Charlotte Tilbury / NOUVEAU! / Pillow talk / BLUSH BALM / LIP TINT / 3-EN-1 / ROUGE A LEVRES / + BAUME + ENCRE / A LEVRES Visual: 00:00–00:01 Three Charlotte Tilbury Pillow Talk Blush Balm lip tints are laid on a gold and clear tray. The tray is on top of a pink silk fabric. There are small pink flowers surrounding the products and tray. The text overlay reads “Charlotte Tilbury” at the top. The text overlay reads “NOUVEAU! Pillow talk BLUSH BALM LIP TINT” in white. / 00:01–00:03 A hand with light skin and short pink nails holds a Charlotte Tilbury Pillow Talk Blush Balm lip tint. The background features pink and white flowers, as well as a light blue sky. The text overlay reads “Charlotte Tilbury” at the top. The text overlay reads “3-EN-1 ROUGE A LEVRES + BAUME + ENCRE A LEVRES” in white. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 3-in-1 product is versatile - The lip tint lasts for 8 hours so it is long-lasting # Benefits - Easy to apply - Gives lips a blushed effect # Features - Blush balm lip tint - 3-in-1 lipstick, balm, and lip stain - Longue tenue jusqu’a 8 heures (lasts up to 8 hours) # Call to action None used. # Social proof - LONGUE TENUE JUSQU’A 8 HEURES* *TESTE SUR 30 PERSONNES # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product's features and benefits with curated visuals and text. # Storyline - 00:00–00:02 The ad opens with close-up shots of the Pillow Talk Blush Balm lip tint set against a backdrop of pink flowers and fabric. - 00:00–00:02 The brand and product are introduced, establishing a luxurious and feminine tone. - 00:02–00:03 A hand holds and rotates the lip tint, revealing its rose gold packaging. - 00:02–00:03 The product's key features are highlighted with text overlays, emphasizing its multi-functional use and design. - 00:03–00:07 The ad transitions to a split-screen showcasing different shades of the lip tint being applied to lips. - 00:03–00:07 The names of the different shades are displayed above each demonstration, providing a visual comparison of the color range and how it looks on the lips. - 00:07–00:09 The ad showcases a hand with swatches of all six available lip tint shades, providing a clear visualization of the full color range and textures. - 00:07–00:09 This provides a comprehensive overview of the options, catering to a range of skin tones and preferences. - 00:09–00:14 The lip tint is twisted up to show how much product is inside of the tube. - 00:09–00:14 The ad emphasizes the product's quality and design, building purchase confidence. - 00:12–00:14 The ad shows a visual close up of the product to state that it lasts up to 8 hours. - 00:16–00:18 The ad ends with a shot of the product in a field of flowers. - 00:16–00:18 The ad reinforces the product name and its affiliation with the Charlotte Tilbury brand.

# Ad summary This ad for Charlotte Tilbury features an influencer demonstrating how to use the Charlotte Tilbury app to find your perfect lipstick shade. She navigates the shade finder tool within the app and then shows herself trying on different shades on camera, stating how much she loves each shade. # Brand positioning Charlotte Tilbury is presented as a high-end beauty brand offering innovative solutions for makeup selection, specifically lipstick. The brand aims to occupy a space where technology meets beauty, providing accessible and personalized experiences. It aligns with a lifestyle of glamour and confidence, pushing against the traditional norms of guessing your shade in-store. The brand positioning is functional by offering a convenient way to find your perfect lipstick shade and emotional by aligning with a lifestyle of glamour and confidence. # Product The Charlotte Tilbury lipstick shade finder is a tool within the Charlotte Tilbury app that allows users to virtually try on different lipstick shades to find their perfect match. The product is for anyone seeking an effortless and personalized approach to lipstick shopping. Users can determine undertones, favorite lipstick shades, and finishes to find a lipstick that complements their skin tone. The lipstick shade finder addresses the purchase barrier of uncertainty, as users can easily find the perfect shade, saving time and money on potentially unflattering purchases. The ad highlights the convenience of finding the perfect lipstick shade and the confidence boost of wearing a shade that perfectly complements your skin tone. The ad showcases that the shades are 'spot on.' # Visual style The ad has a polished, high-end commercial aesthetic, with a focus on clear visuals and smooth transitions. The editing style consists of quick cuts to maintain a fast pace and hold the viewer's attention. The production quality is high, with professional lighting and makeup. The pacing is relatively consistent at around 150 BPM, creating a sense of urgency and excitement. The cuts are timed to align with voiceover lines, creating a synchronized audio-visual experience. # Hooks Spoken: 00:00–00:04: The Charlotte Tilbury lipstick shade finder, lets you try on the shades live on your face. Text overlay: 00:00–00:02: TRY LIPSTICKS ON INSTANTLY! / 00:00–00:03: The Charlotte Tilbury lipstick shade finder / 00:02–00:04: lets you try on the shades / 00:03–00:04: live on your face. Visual: 00:00–00:02: A close-up shot of a smartphone screen, framed vertically, displaying the Charlotte Tilbury app interface. The screen is filled with questions regarding undertones, preferred lipstick shades, and finishes. The background is a blurred, gradient pink. A woman with long, wavy brown hair, fair skin, and dark eyes appears on the right edge of the frame wearing a black top. Her expression is neutral as she looks off-screen. / 00:02–00:04: The phone screen displays potential lipstick results from the shade finder. The background remains a blurred gradient pink. The same woman is visible on the right edge, looking off-screen with a neutral expression. # Funnel stage Middle of funnel (Consideration) # Pain points Uncertainty in finding the perfect lipstick shade is the central pain point. The app helps you find a shade that 'compliments my skin tone perfectly.' # Value propositions - Conveniently find your perfect lipstick shade from home. - Achieve a look that complements your skin tone perfectly by using the lipstick shade finder. # Benefits - The app allows you to 'try on the shades live on your face' - Find a lipstick shade that complements your skin tone # Features - Lipstick shade finder within the Charlotte Tilbury app - Allows you to virtually try on shades - App helps you find a shade that compliments your skin tone # Call to action Download the Charlotte Tilbury app and find your shade. # Social proof - "It compliments my skin tone perfectly." # Point of view - Customer 100% – The entire ad is communicated from the perspective of an influencer using the app and recommending it to viewers. # Storyline - 00:00–00:02 The ad begins with a phone screen displaying the Charlotte Tilbury app and the lipstick shade finder. - 00:00–00:02 The phone screen shows a series of questions about undertones and favorite shades and finishes, meant to demonstrate the simplicity of using the shade finder. - 00:02–00:04 Next, the screen shows potential lipstick results, which the influencer says allow you to 'try on the shades live on your face.' This continues the narrative by showing the result of using the app and how easy it is to use. - 00:04–00:08 The influencer is then shown on camera with different shades on, verbally expressing how much she loves them. - 00:08–00:10 The influencer then states that the featured shade complements her skin tone perfectly. This continues the narrative by highlighting the quality of results. - 00:10–00:15 The ad concludes with the influencer applying the lipstick and directing viewers to download the app and find their shade, stating 'I swear it's spot on.' This is from the influencer's POV and encourages the viewer to take the next step.

# Ad summary This ad showcases the Charlotte Tilbury Pillow Talk line of lip products, emphasizing the universal and romantic appeal of the various lipstick formats. # Brand positioning Charlotte Tilbury positions itself as a luxury beauty brand that offers universally flattering, romantic, and high-performance makeup. The brand's 'Pillow Talk' line is presented as a world-famous collection designed to enhance natural beauty and provide an unforgettable, kissable look. The brand aligns with a lifestyle of romance, elegance, and confidence, pushing against the norms of basic makeup by offering products that promise to make every user feel beautiful and special. Charlotte Tilbury aims to occupy a space in the consumer's mind as a provider of iconic and essential beauty products, focusing on emotional connection and aesthetic appeal. # Product The Charlotte Tilbury Pillow Talk collection is featured, consisting of lipsticks, lip glosses, and lip liners in various textures like sheer, plump, satin, and matte. The products are designed to enhance the natural lip color with a universally flattering neutral-rose shade. The ad highlights that these products work to flatter just like that, and provide the most unforgettable kiss, making them a must-have in any makeup collection. The Pillow Talk range is presented as versatile, suitable for different occasions and preferences, and aims to address the need for a lipstick that complements all skin tones and provides a romantic, polished look. # Visual style The ad has a polished, high-end commercial aesthetic with smooth transitions and consistent lighting, creating a romantic and luxurious feel. The editing rhythm maintains a consistent, moderate pace, with cuts timed to align with the music and voiceover. The color palette is predominantly pink and soft tones, enhancing the romantic mood. The production quality is high, lending credibility and reinforcing the brand's luxury positioning. # Hooks Spoken: Female: Do you Pillow Talk in new, sheer, plump, satin, or matte? Text overlay: 00:00–00:02 / Charlotte Tilbury / Pillow talk / GAMMA PER LE LABBRA / Preferisci Pillow Talk nelle nuove versioni Visual: 00:00–00:02: A split-screen shows close-ups of lips with various shades of Charlotte Tilbury lip products. The background is blurred and out of focus. The text 'Charlotte Tilbury' is displayed in the center of the screen. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the difficulty of finding a universally flattering lip shade that enhances natural beauty and provides a romantic, polished look. It positions Pillow Talk as the solution, highlighting its ability to flatter 'just like that'. # Value propositions - The variety of textures (sheer, plump, satin, matte) cater to different preferences and occasions. - The 'Universal Love Shades' ensures that the products will complement all skin tones. - Provides an 'unforgettable kiss,' promising a luxurious and lasting impression. # Benefits - Flatter just like that - Most unforgettable kiss - Universally flattering # Features - Lipsticks - Lip glosses - Lip liners - Sheer texture - Plump texture - Satin texture - Matte texture - Universal Love Shades # Call to action None used. # Point of view - Brand 100% – The ad is presented from the brand’s perspective, showcasing the products and their benefits in a curated and promotional manner. # Storyline - 00:00–00:02 The ad opens with a montage of close-ups of lips wearing various Pillow Talk lip products, immediately showcasing the range of textures and shades available. - 00:00–00:04 The narrator asks a question and lists the different textures for the featured lipstick. - 00:04–00:08 Following the question, the ad highlights the universal appeal and romantic essence of Pillow Talk shades, framing them as universally romantic. - 00:08–00:11 The ad then transitions to emphasizing the luxurious experience of using the products, equating it to an unforgettable kiss for the lips. - 00:11–00:17 The ad closes by reinforcing the product's status as a world-famous lip product, a lipstick love story you don't want to miss, calling it a must-have and reinforcing the personal connection with the line.

# Ad summary This ad promotes Charlotte Tilbury's Pillow Talk In Bloom blush balm lip tint. The ad features multiple tubes of the product in different shades. # Brand positioning Charlotte Tilbury is presented as a luxury beauty brand, specializing in high-end makeup. The brand aims to occupy a space in the consumer's mind as a provider of sophisticated and high-quality beauty products, as conveyed by the use of elegant fonts and a clean layout, and luxurious product design. The brand aligns with a lifestyle of glamour, elegance, and sophistication. The brand follows the category norm of emphasizing product features and benefits but does so in a manner that exudes luxury and exclusivity, leaning towards emotional brand positioning through its emphasis on achieving a glamorous look. # Product The advertised product is Charlotte Tilbury's Pillow Talk In Bloom blush balm lip tint, presented as a long-lasting lip product available in multiple shades including Pillow Talk Medium, Blushed Rose, Blushed Jam, Cherry Talk, Pillow Talk, and 90s Kiss. The lip tint is designed to provide both color and balm-like hydration. The ad highlights the product's long-wearing formula, claiming it lasts up to 8 hours. The visual display of multiple shades suggests versatility and options for different skin tones and preferences, encouraging customers to explore the range and find their perfect match. The overall messaging positions the product as a luxurious, long-lasting lip tint that combines color with hydration, making it a desirable addition to any makeup collection. # Visual style The ad has a highly polished, studio-shot production quality, with a clean and feminine visual aesthetic. The visual motif centers around a product showcase with elegant fonts and a monochromatic color scheme. The image treatment includes soft lighting, color grading, and drop shadows. The typography is integrated in a clean and legible way. The ad leans towards a high-design aesthetic, which is intended to be eye-catching in-feed. # Hooks Headline: Pillow talk # Funnel stage Middle of funnel (Consideration) # Pain points The ad solves the problem of lip color that fades quickly by offering a product with long lasting wear. # Value propositions - Long-lasting wear: The lip tint offers extended wear time, lasting up to 8 hours, reducing the need for frequent reapplication. # Benefits - Long-lasting wear # Features - BLUSH BALM LIP TINT - LONGUE TENUE JUSQU'À 8 HEURES* # Call to action None used. # Social proof - *Testé sur plus de 30 personnes après une seule application. # Point of view - Brand: The brand introduces itself and the new product line at the top of the image, establishing its presence and announcing the product launch. - Product: The product showcases its various shades and features, giving the viewer a sense of its range and benefits. - External source: The 'Testé sur plus de 30 personnes après une seule application' tagline provides validation by referencing testing with a group of people, building trust in the product's claims. # Storyline - The ad begins by introducing the brand, Charlotte Tilbury, immediately establishing credibility and brand recognition, with the intention of capturing the viewer's attention. This part of the story is told from the brand's perspective. - Next, the ad announces the launch of a new product line, Pillow Talk In Bloom, with the intention of generating excitement and intrigue. This is done from the brand's point of view. - The ad showcases the blush balm lip tint, highlighting its key features, like multiple shades, with the intention of demonstrating the product's range and benefits. This part of the story is told from the product's point of view. - Finally, the ad reinforces product reliability with the claim of 'Longue tenue jusqu'à 8 heures,' with the intention of building confidence in the product's performance. This is presented from an external source, backing the product's long-lasting capabilities.

# Ad summary A woman explains how she contours her face using the Charlotte Tilbury contour wand and the Charlotte Tilbury app, which uses AR to guide her contouring and show her exactly where to apply the contour. # Brand positioning Charlotte Tilbury aims to occupy a space of accessible luxury in the beauty market, offering products that are both high-quality and easy to use. The brand aligns with a lifestyle of glamour and sophistication, promoting the idea that everyone can achieve a red-carpet-ready look with the right tools and techniques. Charlotte Tilbury pushes against the category norms of complicated contouring techniques by offering an easy-to-use app. The brand's positioning is both functional, with its focus on ease of use and accurate application, and emotional, with its emphasis on confidence and feeling like a star. # Product The Charlotte Tilbury contour wand is a makeup product designed for easy and precise facial contouring. The wand features a cushion applicator tip that dispenses the product evenly onto the skin, allowing for targeted application. The product is available in multiple shades to suit different skin tones, including medium-deep. The wand is used in conjunction with the Charlotte Tilbury app, which uses augmented reality (AR) to guide users in applying the contour to their face step-by-step. The app shows users where to apply contour based on their face shape, making the process accurate and foolproof. This product is for makeup enthusiasts who want a professional-looking contour without the guesswork, offering a user-friendly approach to achieving a sculpted facial appearance. The ad addresses the common purchase barrier of not knowing how to contour correctly by providing a guided AR experience. # Visual style The ad has a polished, commercial feel with clear lighting and smooth transitions. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged. The production quality is high, giving the ad a professional look that aligns with the brand's image of accessible luxury. The cuts, text, and product actions are timed to the voiceover lines. # Hooks Spoken: Female 1: I've never known how to contour for my face shape up until now. Text overlay: WANT TO LEARN HOW TO CONTOUR? Visual: 00:00–00:02: A close-up shot of a woman with medium skin tone, short brown hair, wearing a gray tank top and gold jewelry. She is centered in the frame against a white paneled door. She smiles and holds a contour wand up to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty in knowing how to contour correctly for one's face shape. "I've never known how to contour for my face shape up until now." # Value propositions - Using AR helps accurately show you where to contour. - Contour the way Charlotte does. # Benefits - Shows you where to contour step-by-step on my face using AR - It's so accurate. - It's like having Charlotte herself talk me through it. - Just hold your phone up and the app will show you where to apply contour the way Charlotte does. - Follow the lines, blend it out, and you're done. # Features - AR Contour Guide # Call to action Download the Charlotte Tilbury app now. # Social proof - "It's like having Charlotte herself talk me through it." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer of Charlotte Tilbury products, who demonstrates the app while telling her story. # Storyline - 00:00–00:02 00:00–00:02: A woman introduces the topic of contouring. She states that she has never known how to contour for her face shape. This message is intended to resonate with viewers who share the same struggle. The story is told from the perspective of a customer who previously struggled with contouring. The tone is conversational and relatable. - 00:02–00:08 00:02–00:08: The woman introduces the Charlotte Tilbury app as a solution. The app uses AR to show the user where to contour step-by-step on their face. This message intends to demonstrate the app's functionality and ease of use. The story is told from the perspective of a customer discovering a helpful tool. The tone is enthusiastic and impressed. - 00:08–00:13 00:08–00:13: The woman expresses her amazement at the app's accuracy. She compares the experience to having Charlotte Tilbury herself guide her through the process. This message aims to build trust and highlight the app's effectiveness. The story is told from the perspective of a satisfied customer. The tone is delighted and appreciative. - 00:13–00:17 00:13–00:17: The woman explains how easy it is to use the app: just hold your phone up, and the app will show you where to apply contour. This message intends to further emphasize the app's simplicity and user-friendliness. The story is told from the perspective of a customer providing instructions. The tone is instructional and encouraging. - 00:17–00:20 00:17–00:20: The woman demonstrates how to follow the lines, blend it out, and be done. This message showcases the final steps of the contouring process and the ease of achieving a finished look. The story is told from the perspective of a customer providing a tutorial. The tone is instructional and confident. - 00:20–00:23 00:20–00:23: The woman encourages viewers to try it for themselves and download the Charlotte Tilbury app. This is a direct call to action, prompting viewers to take the next step. The story is told from the perspective of a satisfied customer giving a recommendation. The tone is inviting and enthusiastic.

# Ad summary This ad promotes Charlotte Tilbury's lipstick shade finder tool available on the brand's app. A woman demonstrates how the app uses eye color, hair color, skin tone, and undertone to find the perfect lip shade. She tries on shades virtually, highlighting the app's virtual try-on feature. # Brand positioning Charlotte Tilbury is presented as a brand that aims to make beauty accessible and personalized through technology. The brand positions itself as innovative by offering a lipstick shade finder tool that simplifies the process of finding the perfect shade. Charlotte Tilbury emphasizes expertise and accuracy in helping customers discover globally-loved lip icons, catering to individuals who seek personalized beauty solutions and value convenience. The brand's virtual try-on feature enables users to experiment with different shades before committing to a purchase. # Product The Charlotte Tilbury lipstick shade finder is an app-based tool designed to help users discover their perfect lipstick shades. By analyzing eye color, hair color, skin tone, and undertone, the app suggests a selection of lipsticks for users to virtually try on before they buy. It addresses the common purchase barrier of uncertainty in choosing the right shade by allowing users to experiment with different shades virtually. The tool features a virtual try-on function and offers personalized matching with specific Charlotte Tilbury products. This tool allows users to accurately discover their perfect lipstick shade, enhancing their shopping experience and ensuring satisfaction with their purchase. # Visual style The ad has a polished, UGC feel with a mix of direct address and screen recordings. The editing style includes quick cuts to showcase different features of the app. The production quality is high-end, blending professional commercial aesthetics with a relatable, user-generated tone. The ad maintains a consistent, upbeat pacing. Visuals and text overlays are timed to match the voiceover, enhancing the user experience. # Hooks Spoken: 00:00–00:01 Let's talk lipstick. Text overlay: 00:00–00:01 HOW TO FIND YOUR PERFECT LIP SHADE EVERY TIME! Visual: 00:00–00:01 Close-up shot of a woman with medium brown skin and short dark red hair, wearing a black tank top, gold hoop earrings, and a gold necklace, standing in front of a white wall with decorative items on a shelf and a vase of flowers. She is holding a red lipstick in her right hand and looking directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty and uncertainty in finding the perfect lip shade, often leading to unsatisfactory purchases. Visualized through the potential frustration of selecting the wrong shade, which is solved by the app's personalized shade finder. # Value propositions - Find your perfect lip shade every time: The app helps users accurately match lipstick to their features. - Virtually try on lipsticks before you buy: The app helps users avoid purchasing lipsticks that don't look good on them. # Benefits - Find your perfect lip shade every time - Virtually try on lipsticks before you buy # Features - Lipstick shade finder app - Uses eye color, hair color, skin tone, and undertone - Virtual try on # Call to action Go try it for yourself on the Charlotte Tilbury app. # Social proof - Oh my god, I love! Such a good shade. So cute. # Point of view - Customer 100% – Ad is told from the perspective of a customer using the Charlotte Tilbury Lipstick Shade Finder app. # Storyline - 00:00–00:01 The ad opens with the speaker introducing the topic of lipstick and holds up a red lipstick. - 00:01–00:07 00:01–00:07 The speaker introduces the Charlotte Tilbury Lipstick Shade Finder. The ad transitions to a screen recording of the speaker using the Lipstick Shade Finder on her phone. The app requests the user’s undertone, eye color, and hair color. - 00:07–00:15 00:07–00:15 The ad shows how the Lipstick Shade Finder suggests a selection of lipsticks for the user to virtually try on. The speaker is virtually trying on a variety of lipstick shades. - 00:15–00:17 00:15–00:17 The speaker prompts the viewer to try the Charlotte Tilbury app for themselves.

# Ad summary This ad showcases the Charlotte Tilbury Pillow Talk In Bloom Blush Balm Lip Tint with a focus on the product's color and texture. The ad presents the product as a luxurious, 3-in-1 lip product, highlighting both the Pillow Talk and Pillow Talk Medium shades. The overall tone is elegant and sophisticated. # Brand positioning Charlotte Tilbury positions itself as a luxury beauty brand, offering high-end makeup and skincare products. The brand aims to occupy a space in the consumer's mind as a provider of glamorous and sophisticated beauty solutions. The use of a French description implies the brand is following category norms, but with an elevated air of luxury. # Product The featured product is the Pillow Talk In Bloom Blush Balm Lip Tint, a 3-in-1 lip product described as a blush, balm, and lip tint. The product is available in two shades: Pillow Talk and Pillow Talk Medium. The ad highlights the multi-functional nature of the product, suggesting it can be used to add color, moisture, and definition to the lips. The texture appears smooth and creamy, promoting a luxurious feel. # Visual style The ad has a highly polished, studio-shot appearance, suggesting high production quality. The visual motif emphasizes soft, diffused lighting and a consistent color palette. The image treatment includes color grading to enhance the pink tones and background removal to focus attention on the product. The overall style is elegant and sophisticated, aligning with the brand's luxury positioning. # Hooks Headline: Pillow talk IN BLOOM # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 3-in-1 lip product that can be used as a blush, balm, and lip tint, offering convenience and versatility. # Benefits - Multi-functional lip product (blush, balm, lip tint) # Features - BLUSH BALM LIP TINT - 3-EN-1 : ROUGE À LÈVRES + BAUME + ENCRE À LÈVRES # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the point of view is consistently from the brand, promoting its product and highlighting its features and benefits. # Storyline - The ad opens with the Charlotte Tilbury brand name and product name “Pillow Talk in Bloom”, immediately establishing the brand and product being advertised. The brand is telling the audience what product is being presented and what brand the product belongs to. - Next, the ad introduces the featured product as a "BLUSH BALM LIP TINT 3-EN-1: ROUGE À LÈVRES + BAUME + ENCRE À LÈVRES," informing the audience about the product type and its multi-functional nature. The brand is emphasizing the product's benefits and versatility by highlighting it being a three in one. - Finally, the ad displays the product in different shades (“Pillow Talk”, “Pillow Talk Medium”) with a visual representation of the product and its texture, allowing the audience to see the shades and textures of the lip tint. The brand is showing the audience the shades and colors that are available.

# Ad summary This ad by Charlotte Tilbury features the Pillow Talk In Bloom Blush Balm Lip Tint. Two products are displayed next to pink swatches of the product. # Brand positioning Charlotte Tilbury aims to occupy the space of luxury beauty that is also accessible. The brand creates products for everyday wear that boost the confidence of the wearer. The brand aligns with the values of classic beauty and makeup artistry, promoting a lifestyle of effortless glamour. Charlotte Tilbury is not a minimalist brand, but focuses on creating products that are effective and luxurious. # Product The featured product is Charlotte Tilbury's Pillow Talk In Bloom Blush Balm Lip Tint, which is a 3-in-1 sheer lipstick, balm, and tint. It is designed for those seeking a multi-purpose lip product with a light wash of color and hydrating benefits. The product comes in multiple shades, as "Pillow Talk Medium" and "Pillow Talk" are shown. The Pillow Talk In Bloom Blush Balm Lip Tint is designed to be a convenient product. # Visual style The ad features a polished studio shot with soft lighting. The visual motifs include a focus on product presentation and color consistency. The image treatment includes background removal. The typography is large and bold. The style is high-design. # Hooks Headline: Pillow talk # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 3-in-1 product # Benefits - None used. # Features - BLUSH BALM LIP TINT - 3-IN-1 SHEER LIPSTICK + BALM + TINT # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name appears prominently at the top of the image, establishing the ad's focus on Charlotte Tilbury. - Brand: The ad highlights different shades to showcase the versatility of the lip product. # Storyline - The ad opens with the brand name and product collection name, "Charlotte Tilbury NEW! Pillow Talk IN BLOOM" which introduces the focus of the ad from the brand's POV. - The ad then highlights the product type and features, "BLUSH BALM LIP TINT 3-IN-1 SHEER LIPSTICK + BALM + TINT" which explains the product from the brand's POV. - The ad displays two different shades of the product with accompanying shade names, "PILLOW TALK" and "PILLOW TALK MEDIUM," which highlights the product range from the brand's POV.

# Ad summary This ad showcases a range of Charlotte Tilbury Pillow Talk blush balm lip tints. The image features the lip tints in a variety of shades, positioned to display the color options and highlight the brand's Pillow Talk collection. The background is soft pink, complementing the lipsticks. # Brand positioning Charlotte Tilbury is presented as a luxury cosmetics brand, specifically through its 'Pillow Talk' collection, which emphasizes beauty and sophistication. The brand aims to occupy a space in the consumer's mind as a purveyor of high-end makeup that enhances natural beauty with a touch of elegance. The brand aligns with values of sophistication, beauty enhancement, and a luxury lifestyle. It is positioned as a premium beauty provider, potentially contrasting with mass-market brands by focusing on high-quality formulations and a sophisticated image. The brand positioning is emotional, aspiring to make customers feel beautiful and confident through its products. # Product The featured product is the 'Pillow Talk' blush balm lip tint from Charlotte Tilbury. This lip tint is designed for anyone seeking a subtle touch of color and hydration for their lips. The ad emphasizes the product's key features, including its balm-like texture and the long-lasting color, advertised to last up to eight hours. The tints come in multiple shades, including 'Cherry Talk,' 'Pillow Talk,' '90s Kiss,' 'Blushed Jam,' 'Blushed Rose,' and 'Pillow Talk Medium,' offering options for different skin tones and preferences. The USPs are its long-lasting wear and hydrating formula. The product can be used daily, providing a quick and easy way to add color and moisture to the lips. The ad aims to address purchase barriers by showcasing the range of shades and highlighting the long-lasting benefits of the lip tint, suggesting it is worth trying for its convenience and performance. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on showcasing the product's luxury appeal. The visual motif is clean and modern, with a soft gradient background that complements the product's color palette. The image treatment includes subtle color grading to enhance the product's tones and create a visually cohesive look. The typography is elegant and integrated seamlessly into the design. The visual style is designed to be native and high-design, aiming to enhance scannability and stop power in the feed. # Hooks Headline: Pillow talk IN BLOOM # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Long lasting wear blush balm # Benefits - Lasts up to 8 hours - Blush balm # Features - BLUSH BALM LIP TINT - HASTA 8 HORAS DE DURACIÓN* # Call to action None used. # Social proof - * Probado en más de 30 personas después de una sola aplicación # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and available shades to promote its value and appeal. # Storyline - The ad starts with the 'Charlotte Tilbury' brand name, which immediately identifies the product's manufacturer and sets a tone of luxury and high quality from the brand's perspective. This is included to establish brand recognition and trust, encouraging viewers to associate the product with the brand's established reputation. - The ad transitions to the headline '¡NOVEDAD! Pillow talk IN BLOOM BLUSH BALM LIP TINT HASTA 8 HORAS DE DURACIÓN*', which translates to 'New! Pillow Talk In Bloom Blush Balm Lip Tint Up to 8 Hours of Duration'. This is the product name and main claim of the ad. The brand is highlighting the newness of the product and its key benefit of long-lasting color. - The ad showcases an array of different shades of the lip tint, all in their packaging. This serves to show the variety of options available to the customer from the brand's perspective. This is included to show the customer that there is a shade for them. - The bottom of the image includes the text 'Probado en más de 30 personas después de una sola aplicación', which translates to 'Tested on more than 30 people after a single application'. The brand is providing social proof for the product's efficacy.

# Ad summary This ad for Charlotte Tilbury Pillow Talk blush balm lip tint uses a clean product-focused image to highlight the new shades available. The ad emphasizes the long-lasting wear of the product. # Brand positioning Charlotte Tilbury is presented as a luxury beauty brand, emphasizing sophistication and high-end beauty solutions. The focus on "Pillow Talk" as a central theme suggests a brand that prioritizes creating iconic, universally flattering products. The brand aims to occupy a space in the consumer's mind as a go-to for timeless, elegant beauty, promoting values of confidence and glamour. It aligns with category norms of luxury beauty brands but sets itself apart with a specific focus on creating signature shades and easy-to-use products, focusing on emotional appeal through the promise of achieving a celebrity-like allure. # Product The ad features Charlotte Tilbury's Pillow Talk Blush Balm Lip Tint, a lip product designed to provide both color and hydration. The lip tint is presented as a long-wearing formula, promising up to 8-hour wear. It is available in multiple shades, including Pillow Talk Medium, Blushed Rose, Blushed Jam, Cherry Talk, Pillow Talk, and 90s Kiss. The product is packaged in a luxurious, gold component, adding to its high-end appeal. The ad highlights the product's ability to deliver a natural-looking blush of color to the lips, making it ideal for everyday wear. The language and visuals suggest that the product addresses the purchase barrier of needing to reapply lip color frequently by offering a long-lasting formula. # Visual style The ad features a clean and polished studio shot with a soft, diffused lighting that creates a luxurious and sophisticated feel. The color palette is monochromatic, using varying shades of pink to create a cohesive and visually appealing image. The focus is on the product, with a simple background that helps the lipsticks stand out. The typography is elegant and complements the overall aesthetic, enhancing the brand's high-end image. The visual style is designed to be eye-catching and easily scannable in a social media feed, using a visually appealing arrangement of the products and clear, concise text. # Hooks Headline: Pillow talk IN BLOOM # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for a lip product that lasts throughout the day. The statement, "UP TO 8-HOUR LONGWEAR*" suggests the primary frustration is the need to constantly reapply lip color. # Value propositions - Long-lasting color and hydration (8-hour wear) - Blush balm delivers a natural looking blush of color. # Benefits - Long-lasting wear - Blush balm and lip tint in one # Features - BLUSH BALM LIP TINT - UP TO 8-HOUR LONGWEAR* # Call to action None used. # Social proof - *Tested on over 30 people after one application # Point of view - Brand: Throughout the image, the brand's point of view is evident in the product display, messaging, and overall presentation, aiming to promote the product's features, benefits, and availability. # Storyline - The ad opens by showcasing the Charlotte Tilbury brand name, setting the stage for a new addition to the brand's lip products. This is from the brand's POV and is intended to immediately establish a sense of quality and luxury associated with the brand. - The ad announces the release of a new product, "Pillow Talk IN BLOOM Blush Balm Lip Tint", highlighting that it is a blush balm with lip tint properties, and it boasts an 'up to 8-hour longwear' claim. This is conveyed from the brand's perspective, introducing the product and its core benefit. - The ad displays multiple lipsticks in a radial pattern to showcase the different color variations available, including the names of each color. This is shown from the brand's point of view, aiming to increase desire by showing a range of options.

# Ad summary This is an ad for Charlotte Tilbury's Pillow Talk In Bloom blush balm lip tint. The ad highlights that the product is a 3-in-1 product that can be used on the lips, cheeks and eyes. The ad uses a muted pink color palette and showcases the product packaging. # Brand positioning Charlotte Tilbury is presented as a luxury beauty brand, offering high-end makeup solutions. The Pillow Talk range suggests a focus on universally flattering, romantic, and effortless beauty. The brand emphasizes innovation, as highlighted by the "¡NOVEDAD!" (new) label, positioning itself as a provider of modern, multi-use products that simplify the beauty routine. # Product The featured product is Charlotte Tilbury's Pillow Talk In Bloom, a blush balm lip tint. This multi-use product functions as a 3-in-1 solution for lips, cheeks, and eyes (3 EN 1: PINTALABIOS + BÁLSAMO + TINTE). The Pillow Talk In Bloom is available in multiple shades, including "Pillow Talk" and "Pillow Talk Medium." The product comes in a lipstick tube, with a gold component at the bottom and a colored balm at the top. This product aims to eliminate the need for multiple products, providing a convenient and versatile option for creating a cohesive look. # Visual style The ad has a polished, studio-shot production quality. The visual motif includes a flatlay of the products with swatches of the product in the background. The image has a pink color grade applied, with soft lighting to create a luxurious feel. The typography is large and legible, integrated seamlessly with the product presentation. The style maintains a native feel, fitting into an in-feed context. # Hooks Headline: Pillow talk IN BLOOM # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the need for multiple makeup products to achieve a complete look, which can be cumbersome and time-consuming. This is signaled through the language “3 EN 1” (3 in 1), which suggests a desire for simplification. # Value propositions - Streamlines your routine by functioning as a blush, balm and lip tint. # Benefits - Multi-use product for lips, cheeks, and eyes - Simplified beauty routine - Versatile option for creating a cohesive look # Features - BLUSH BALM LIP TINT - 3 EN 1: PINTALABIOS +BÁLSAMO + TINTE # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand is introducing the product and informing the viewer of the product's features and benefits. # Storyline - The ad starts by introducing the brand, Charlotte Tilbury, to associate the product with a trusted name in the beauty industry. This tells the audience that the product comes from a reputable and established brand, which can build confidence in its quality from the brand's perspective. - Next, the ad highlights that the product is new ("¡NOVEDAD!") and introduces the "Pillow Talk In Bloom" range. This captures the audience's attention with something innovative, telling them they're among the first to discover it, from the brand's perspective. - The ad specifies that the product is a blush balm lip tint, which functions as a 3-in-1 for lips, cheeks, and eyes. This educates the audience about the product's use and versatility, from a brand perspective. - The product is shown in two shades, "Pillow Talk" and "Pillow Talk Medium," to highlight the different options available. This gives the audience a glimpse of the range, and tells the customer that they have options that are specific to their needs, from the brand's perspective.

# Ad summary This ad promotes Charlotte Tilbury's Pillow Talk In Bloom Blush Balm Lip Tint. The ad features a close-up shot of the product, emphasizing its texture and color, while also highlighting the brand's name. # Brand positioning Charlotte Tilbury is presented as a luxury beauty brand, with the ad emphasizing high-end makeup products. The brand positions itself as a provider of premium cosmetics, focusing on enhancing natural beauty. The brand is focused on makeup and skincare items. # Product The featured product is Charlotte Tilbury's Pillow Talk In Bloom Blush Balm Lip Tint, described as a 3-in-1 item, combining blush, balm, and lip tint in one. It comes in two shades: Pillow Talk and Pillow Talk Medium. The product promises to offer a touch of color and hydration in a single application, suitable for on-the-go use. # Visual style The ad features a clean, high-quality studio shot with soft, diffused lighting, enhancing the luxurious feel of the product. The color palette is monochromatic, dominated by shades of pink, which are consistent with the product line's branding. The composition is minimal and focuses on showcasing the product and its texture. # Hooks Headline: Pillow talk # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The lip tint is described as a blush, balm, and lip tint all in one. - The product is versatile and hydrating. # Benefits - The new pillow talk is a blush, balm, and lip tint all in one. # Features - BLUSH BALM LIP TINT - 3 IN 1: ROSSETTO - TRASPARENTE BALSAMO E TINTA # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand promotes and describes its product, highlighting its features and benefits. # Storyline - The ad begins by showcasing the brand and new product line, Pillow Talk In Bloom, introducing it as a novel offering from Charlotte Tilbury. The brand is telling the story with the intention to generate excitement and awareness for a new release. - The ad highlights that the new lip tint is a blush, balm, and lip tint all in one. The brand is conveying the benefits and features of the product, emphasizing its multi-functional nature. - The ad displays the Pillow Talk In Bloom lip tint. The brand aims to show the different available shades.

# Ad summary A lipstick is promoted with a female model using the lipstick with a floral background. # Brand positioning Charlotte Tilbury is presented as a luxury beauty brand that emphasizes the effortless beauty of its customers. The Pillow Talk line, in particular, focuses on the power of a perfectly flattering nude-pink shade to enhance natural beauty and evoke feelings of romance. The brand doesn't make any explicit claims or competitor comparisons in the ad, but it conveys its positioning through a combination of high-end packaging, a feminine visual aesthetic, and sophisticated language. It aims to occupy a space in the consumer's mind as a brand that makes it easy to achieve a polished, naturally glamorous look with a touch of romance. # Product The product being advertised is the Pillow Talk In Bloom Blush Balm Lip Tint from Charlotte Tilbury. It is described as a 3 in 1: ROSSETTO TRASPARENTE, BALSAMO E TINTA, implying it functions as a lipstick, transparent balm, and tint. The ad presents it as a way to achieve LA BELLEZZA DI SIENNA, that FIORISCE IN BLUSHED ROSE, referencing the shade range, Pillow Talk. It is packaged in a sleek, rose gold tube. # Visual style The ad has a soft and romantic visual style, with a focus on natural beauty and a feminine aesthetic. The color palette is primarily pink and white, creating a dreamy and ethereal atmosphere. The production quality appears high, with professional lighting and makeup. # Hooks Headline: Pillow talk IN BLOOM # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 3 in 1 product offering the benefits of a lipstick, transparent balm, and tint. # Benefits - LA BELLEZZA DI SIENNA FIORISCE IN BLUSHED ROSE # Features - BLUSH BALM LIP TINT - 3 IN 1: ROSSETTO TRASPARENTE, BALSAMO E TINTA # Call to action None used. # Social proof - None used. # Point of view - Customer: The model is shown applying the lip tint, demonstrating how it looks when used and creating a sense of personal connection for the viewer. - Brand: Product information such as the product name and other text is shown to inform the viewer about the product and its features. - Brand: The bubble callout is included to highlight the benefits of the lipstick. # Storyline - The ad starts with a close-up shot of the model applying the Pillow Talk In Bloom Blush Balm Lip Tint, immediately highlighting the product in use. This helps draw the viewer in by showing the product's intended application and visual effect. The viewer sees this from the customer's perspective, as they are watching someone enjoy the product and its application. - The visual cuts to a wider shot of the model in a romantic floral setting with product information displayed, to emphasize the product's features, benefits, and availability. This allows the brand to position the product within a broader lifestyle context and highlight its key selling points. The audience sees this from the brand's perspective, with the intention of driving awareness and purchase intent. - The inclusion of a callout bubble featuring the words, LA BELLEZZA DI SIENNA FIORISCE IN BLUSHED ROSE. This emphasizes the benefits of using this shade of lipstick for your beauty. This is from the brand's perspective.

# Ad summary An ad for Charlotte Tilbury's Pillow Talk In Bloom blush balm lip tint featuring a fair-skinned blonde model applying the product. # Brand positioning Charlotte Tilbury is positioned as a luxury beauty brand, with this ad emphasizing a romantic and feminine aesthetic. The brand aligns with a high-end, glamorous lifestyle, offering products that promise to enhance natural beauty with a touch of sophistication. The brand uses soft lighting and a delicate color palette to create an aspirational yet approachable image, suggesting that its products are designed to make everyday moments feel special and beautiful. # Product The featured product is Charlotte Tilbury's Pillow Talk In Bloom blush balm lip tint, a 3-in-1 product described as a 'pintalabios + bálsamo + tinte,' which translates to lipstick, balm, and tint. It is intended to provide color, hydration, and a subtle tint to the lips. The product aims to simplify the makeup routine by combining multiple benefits into one item, targeting those who desire a natural yet enhanced look. The ad highlights the 'blushed rose' shade, endorsed by Sienna, suggesting a universally flattering color for everyday use. # Visual style The ad features a soft, romantic visual style with a focus on natural beauty. The production quality is high, with professional lighting and a blurred background to emphasize the product and model. The image treatment includes soft filters and color grading to create a dreamy effect. The overall look mimics an Instagram post, with a lifestyle aesthetic that enhances scannability and stop power in feed. # Hooks Headline: Pillow talk IN BLOOM # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 3 EN 1: PINTALABIOS + BÁLSAMO + TINTE: This product offers three benefits in one. # Benefits - None used # Features - BLUSH BALM LIP TINT - 3 EN 1: PINTALABIOS + BÁLSAMO + TINTE # Call to action None used. # Social proof - BLUSHED ROSE, EL FAVORITO DE SIENNA: Sienna's endorsement highlights the appeal and quality of the 'blushed rose' shade. # Point of view - Customer: The model applying the product is experiencing and demonstrating how the product is applied. - Brand: The copy that describes the product as 'Pillow Talk In Bloom' and highlights that it is a 'Blush Balm Lip Tint' is directly positioning the brand. - External source: The text 'Blushed Rose, El Favorito De Sienna' signals an endorsement from someone outside of the brand. # Storyline - The ad opens with a model applying the blush balm lip tint. This immediately focuses the viewer on the product in action, showcasing its application and intended use from a user's perspective. - The ad highlights the product's name, Pillow Talk In Bloom, and describes it as a blush balm lip tint with 3 benefits. This informs the viewer about the product's features and key benefits directly from the brand's perspective, aiming to create immediate awareness and interest. - The ad includes the product's name in reference to 'Blushed Rose' and identifies that the product is a favorite of Sienna. This builds credibility by associating the product with a celebrity endorsement, further enticing viewers from an external source.

# Ad summary This ad features the Charlotte Tilbury Pillow Talk Blush Balm Lip Tint. The ad showcases the packaging, swatches of different shades, and application of the product. # Brand positioning Charlotte Tilbury is presented as a luxury beauty brand, emphasizing sophistication and elegance. The brand is associated with creating products that enhance natural beauty with a touch of glamour. The use of high-quality ingredients and luxurious packaging positions Charlotte Tilbury as a premium brand. The brand aligns with values of beauty, confidence, and empowerment. The brand pushes against the norm of more basic beauty brands by focusing on high-end luxury and creating high-performance formulas. It occupies a space in the consumer's mind that emphasizes high quality and luxury experiences, aligning with a lifestyle of sophistication and self-care. This brand positioning is largely emotional, promising to elevate beauty routines to luxurious experiences. # Product The Charlotte Tilbury Pillow Talk Blush Balm Lip Tint is a 3-in-1 product designed to function as a sheer lipstick, balm, and tint. It is presented in a rose gold tube with the Charlotte Tilbury logo. The lip tint is available in six 'just-kissed shades,' providing a range of color options for users. It is intended for those seeking a natural, enhanced lip look with the added benefits of a hydrating balm. The product promises up to 8 hours of long wear, tested on over 30 people. The USPs include its multi-functional nature (3-in-1), the variety of shades, and the long-lasting formula. It addresses the purchase barrier of long wear by highlighting its 8-hour wear time. # Visual style The ad has a polished and luxurious aesthetic, characterized by soft lighting, pastel colors, and close-up shots of the product. The editing style includes smooth transitions and static shots that highlight the product's features and colors. The production quality is high-end commercial, which supports the brand's positioning as a luxury beauty brand. There are no obvious visual motifs. The pacing is moderate, with cuts timed to the music, enhancing the overall viewing experience. # Hooks Text overlay: 00:00-00:03 / Charlotte Tilbury / NEW! / Pillow talk / BLUSH BALM LIP TINT Visual: 00:00–00:02 A collection of Charlotte Tilbury Pillow Talk Blush Balm Lip Tints are arranged on an ornate, vintage-style mirror. The background is soft pink silk fabric and scattered pink flowers, creating a luxurious and feminine setting. The camera is stationary, and the shot is brightly lit with soft, diffused light. / 00:02–00:03 A close-up shot of a hand holding a rose gold Charlotte Tilbury Pillow Talk Blush Balm Lip Tint tube against a blurred background of blue sky and pink and white flowers. The camera slightly zooms in and out to give a polished commercial aesthetic. The lighting is bright and natural, highlighting the metallic texture of the product. # Funnel stage Consideration # Pain points The pain point is the need for a lip product that combines color, hydration, and long wear in one convenient application. This is visually and textually implied through the emphasis on the product being a 3-in-1: 'SHEER LIPSTICK + BALM + TINT'. # Value propositions - Multi-functional lip product: The '3-IN-1' formulation combines the benefits of a lipstick, balm, and tint in one product, offering convenience and versatility. - Wide shade range: With '6 JUST-KISSED SHADES,' the product offers a variety of color options to suit different skin tones and preferences. - Long-lasting wear: The claim of 'UP TO 8HR LONGWEAR*' suggests that the product is designed to last throughout the day, reducing the need for frequent reapplication. # Benefits - Achieve a sheer, tinted lip look with the hydrating benefits of a balm. - Enjoy long-lasting color that stays in place for up to 8 hours. # Features - 3-IN-1 (SHEER LIPSTICK + BALM + TINT) - 6 JUST-KISSED SHADES - UP TO 8HR LONGWEAR* # Call to action None used. # Social proof - The ad claims the product is '*TESTED ON OVER 30 PEOPLE' to prove it does have 'UP TO 8HR LONGWEAR*'. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features through professional visuals and text overlays. # Storyline - 00:00–00:02 The ad opens by showcasing the Charlotte Tilbury Pillow Talk Blush Balm Lip Tint set on an ornate mirror, surrounded by pink flowers and silk, establishing a luxurious and feminine aesthetic. - 00:02–00:03 The scene transitions to a hand holding the rose gold lip tint tube, emphasizing its elegant design and compact size. - 00:03–00:06 The ad shifts to a series of close-up shots of different lip tint shades being applied to lips. Each shot is accompanied by text displaying the shade name, like 'Blushed Rose', '90s Kiss', and 'Blushed Jam,' which is intended to show the range of colors available. - 00:06–00:07 These shots are followed by application of more shades, showing 'Pillow Talk', 'Cherry Talk', and 'Pillow Talk Medium', as well as the versatility of the lip tints and how they look on different skin tones. - 00:07–00:09 The ad transitions to a shot of a hand showcasing swatches of all six 'just-kissed shades', allowing viewers to see the full range of colors in one frame. - 00:09–00:11 The hand is shown opening and closing the lip tint tube, highlighting its design and functionality. - 00:11–00:13 The ad shows the product being twisted up, revealing the tint, accompanied by the claim 'UP TO 8HR LONGWEAR*', with a disclaimer '*TESTED ON OVER 30 PEOPLE', which is designed to provide reassurance regarding its lasting power. - 00:13–00:18 The ad then shows the tints side by side, and provides a closing shot of the product on a soft, silky fabric in a field of flowers.

# Ad summary This ad promotes the Charlotte Tilbury Pillow Talk Blush Balm Lip Tint. The ad opens by showcasing the product on a reflective surface surrounded by flowers. It transitions to demonstrate the range of shades available. The product is shown in hand, revealing its rose gold packaging and the balm being twisted up. Finally, it returns to a product shot laid on a pink satin fabric amidst a field of wildflowers. # Brand positioning Charlotte Tilbury is presented as a luxury cosmetic brand, positioned for consumers who value high-quality makeup with a touch of elegance and glamour. The focus on 'Pillow Talk' suggests a brand that aims to evoke feelings of romance and intimacy. The choice of rose gold packaging and soft floral backgrounds aligns the brand with sophistication, femininity, and beauty. It pushes against the trend of minimalist or overly practical packaging by embracing ornate design details. # Product The featured product is the Pillow Talk Blush Balm Lip Tint by Charlotte Tilbury, presented as a 3-in-1 lip product that combines the qualities of a lipstick, a balm, and a tint. The ad highlights its range of six romantic shades, which are demonstrated on different skin tones and swatched on the back of a hand to showcase the spectrum of colors available. The product is packaged in a rose gold container with the brand logo. The balm is shown to last up to 8 hours, based on testing of over 30 people. This implies the brand is selling a product that is not only beautiful but also long-lasting and reliable. # Visual style The ad has a polished and high-end aesthetic, resembling a professional commercial with smooth transitions between shots. The video's editing style features quick cuts to showcase different product shades and application, maintaining a consistent pace. The color palette is soft and romantic, dominated by pinks and rose gold, which reinforces the brand's feminine and elegant image. # Hooks Text overlay: 00:00–00:02 / NOVITÀ! / Pillow talk / BLUSH BALM / LIP TINT Visual: 00:00–00:02: A high-angle shot shows two Charlotte Tilbury Pillow Talk Blush Balm Lip Tints on a reflective ornate surface with fresh flowers. The lipsticks' packaging is rose gold. Soft lighting is used. # Funnel stage Consideration # Pain points None used. # Value propositions - Offers multiple makeup steps in one product. - Long wear time # Benefits - Romantiche tonalita # Features - 3-in-1 (Rossetto, trasparente, + Balsamo + Tinta) # Call to action None used. # Social proof - TENUTA FINO A 8 ORE* *TESTATO SU OLTRE 30 PERSONE # Point of view - Brand 100% – The ad is told entirely from the brand’s perspective, showcasing the product’s features and aesthetic. # Storyline - 00:00–00:02 The ad opens with a high-angle shot of the Charlotte Tilbury Pillow Talk Blush Balm Lip Tint on a reflective surface surrounded by delicate pink flowers and soft lighting. - 00:02–00:03 The camera shifts to a close-up of the product in hand, emphasizing its rose gold packaging and brand logo. - 00:03–00:05 The perspective shifts to show how the product looks when applied to lips, split into thirds to feature various shades such as 'Blushed Rose,' '90s Kiss,' and 'Blushed Jam.' - 00:05–00:07 Continuing the pattern, more shades are demonstrated on lips, including 'Pillow Talk,' 'Cherry Talk,' and 'Pillow Talk Medium.' - 00:07–00:09 The focus moves to a hand swatching all six shades of the lip tint, displaying the range of colors available while maintaining the product's romantic theme. - 00:09–00:11 The camera zooms in as hands twist up the product to show the color of the balm, highlighting its texture and shape. - 00:11–00:16 The packaging and the product are on display to convey that there is a diverse range of shades to choose from. - 00:16–00:19 The ad returns to a scene of the product set against a field of wildflowers with a satin pillow underneath, reinforcing the romantic tone.

# Ad summary This ad features a blonde woman applying Charlotte Tilbury's Pillow Talk In Bloom blush balm lip tint. A pink heart shape to the right of her face reads "MENNA RESPLENDIT EN BLUSH ROSE." # Brand positioning Charlotte Tilbury is presented as a luxury beauty brand, specifically for lip and cheek products. The brand is explicitly high-end, and the packaging is shown as a luxury product with gold accents. The overall presentation is glamorous and feminine, in line with industry norms for luxury cosmetics brands. # Product The featured product is Charlotte Tilbury's Pillow Talk In Bloom blush balm lip tint, a 3-in-1 product that functions as a blush, balm, and lip tint. The text "3-EN-1: ROUGE À LÈVRES + BAUME + ENCRE À LÈVRES" highlights the multi-purpose nature of the product, suggesting it's a convenient and versatile addition to a makeup routine. The ad positions the lip tint as a product that gives the user a blushing glow, suggesting it's good for everyday use. # Visual style The ad has a soft and romantic visual style, using a shallow depth of field and pastel floral patterns. The lighting is warm and diffused, giving the image a dreamlike quality. The product is highly polished and shot in a studio setting, with a clean and professional aesthetic. # Hooks Headline: Pillow talk IN BLOOM # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - A single product for blush, balm, and lip tint. # Benefits - None used. # Features - Blush balm lip tint - 3-en-1: Rouge à lèvres + Baume + Encre à lèvres # Call to action None used. # Social proof - MENNA RESPLENDIT EN BLUSH ROSE # Point of view - Customer: The ad shows the consumer’s perspective by demonstrating how the product is applied and what kind of results to expect. - Brand: The brand's perspective is communicated through product presentation, highlighting key features, and positioning the product as a new offering from Charlotte Tilbury. # Storyline - The ad opens with a close-up of the model applying the product to her lips. The intention is to immediately demonstrate the product and its application. - The ad then presents the product name and product type and announces it's a new item from Charlotte Tilbury, building awareness and interest in the brand's latest offering. - The final beat highlights the key features and benefits of the product in both English and French, emphasizing the 3-in-1 nature and its multi-functional use.

# Ad summary This ad promotes Charlotte Tilbury's Pillow Talk In Bloom blush balm lip tint. The ad showcases the product's different color variations. The lip tint promises up to 8 hours of wear. # Brand positioning Charlotte Tilbury is presented as a luxury beauty brand, focusing on high-quality makeup designed to enhance natural beauty. The brand is positioned as a sophisticated choice for consumers who value premium formulations and long-lasting results. The frequent use of product color names as part of the brand name indicates the brand is keeping up with the trends and focusing on lip and face color cosmetics. # Product The product advertised is Charlotte Tilbury's Pillow Talk In Bloom Blush Balm Lip Tint, a lip tint designed to provide a wash of color and hydration. It is offered in multiple shades, including Pillow Talk Medium, Blushed Rose, Blushed Jam, Cherry Talk, Pillow Talk, and 90s Kiss. The lip tint promises up to 8 hours of wear. The product comes in a metallic gold tube with the brand's logo embossed on the base. The ad emphasizes the product's range of colors, presenting it as a versatile option for different skin tones and preferences. The 'blush balm' descriptor addresses the purchase barrier of dry or uncomfortable lip products, highlighting its moisturizing properties. # Visual style The ad has a highly polished, studio-shot production quality with a focus on showcasing the product's colors and packaging. The visual motif is a product display with a clean layout. The image treatment includes soft lighting and color grading to enhance the product's appeal. The typography is integrated in a clean and legible manner. # Hooks Headline: Pillow talk IN BLOOM # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Long lasting wear # Benefits - Long-lasting color (up to 8 hours of wear) # Features - Blush balm lip tint - Up to 8 ore di tenuta # Call to action None used. # Social proof - "*Testato su oltre 30 persone dopo un'applicazione" # Point of view - Brand: This POV is consistent throughout the ad, focusing on promoting the product, its features, and the brand's reputation. # Storyline - The ad starts by introducing Charlotte Tilbury's new Pillow Talk In Bloom blush balm lip tint, immediately capturing attention with the announcement of a new product line from a well-known brand. The brand's perspective is used here to highlight innovation and new offerings. - The storyline then showcases a range of lip tint shades, including Pillow Talk Medium, Blushed Rose, Blushed Jam, Cherry Talk, Pillow Talk, and 90s Kiss. This is to demonstrate the variety of options and appeal to a wider customer base. The brand's perspective is used to display the product's versatility. - Finally, the ad highlights the long-lasting wear of the lip tint, claiming it lasts up to 8 hours. This is included to assure the customer of the product's quality and longevity. The brand's perspective aims to provide a key selling point and build confidence in the product's performance.