How Harry's Advertises on Meta

# Ad summary Image ad for Harry's body wash, emphasizing relaxation benefits through ingredients like magnesium, menthol, lavender, and clary sage. # Brand positioning Harry's is presented as a brand focused on relaxation and self-care through its body care products. The brand positions itself as providing simple and effective solutions to enhance mental and physical well-being. This positions the brand in the accessible luxury space, combining functional benefits with an emotional appeal to relaxation and stress relief. # Product The advertised product is Harry's body wash, specifically formulated to provide a relaxing experience. The body wash contains Magnesium and Menthol to help ease muscle tension and Lavender and Clary Sage to provide mental stillness. The product aims to deliver both physical and mental relaxation benefits. The ad highlights these key ingredients and their specific effects, emphasizing why this body wash is worth trying for those seeking relaxation and stress relief. # Visual style The ad has a clean, minimalist visual style with a focus on the product. The lighting is soft and natural, emphasizing the clean aesthetic. The neutral background and simple composition help to draw attention to the product and its key features. The use of visual simplicity aligns with a platform-native approach, ensuring the ad is easily scannable and effective in-feed. # Hooks Headline: RELAXXXXXX # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of muscle tension and mental stress, both common issues related to a fast-paced or physically demanding lifestyle. The ad copy references these pain points by stating “Chill the Body = Magnesium + Menthol help ease muscle tension” and “Chill the Mind = Lavender + Clary Sage provide mental stillness.” # Value propositions - Chill the Body = Magnesium + Menthol help ease muscle tension - Chill the Mind = Lavender + Clary Sage provide mental stillness # Benefits - ease muscle tension - provide mental stillness # Features - Magnesium - Menthol - Lavender - Clary Sage # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad focuses on promoting the benefits of the body wash, emphasizing ingredients like magnesium and lavender to highlight the product's ability to provide relaxation and mental stillness. # Storyline - The ad showcases a hand holding a bottle of Harry's body wash in a shower setting. The brand is presenting the product as part of a daily relaxation routine, implying that it can easily fit into and enhance the customer's self-care practices. - The ad uses text overlays to highlight the ingredients—Magnesium, Menthol, Lavender, and Clary Sage—and their benefits. The brand is communicating the science behind the product's effectiveness, emphasizing the specific ingredients that promote muscle relaxation and mental stillness. This positions the product as both functional and beneficial for overall well-being.

# Ad summary This image ad promotes Harry's body wash, emphasizing its relaxing qualities. It highlights the ingredients that help chill the body and mind, such as Magnesium, Menthol, Lavender, and Clary Sage, aiming to provide muscle tension relief and mental stillness. # Brand positioning Harry's is presented as a brand focused on relaxation and well-being through its body care products. The ad highlights the calming and therapeutic qualities of the body wash, positioning Harry's as a provider of products that contribute to both physical and mental relaxation. This places the brand in the realm of self-care and wellness, appealing to customers who seek to incorporate relaxation into their daily routines. The brand's focus on natural ingredients such as Magnesium, Menthol, Lavender, and Clary Sage suggests a commitment to gentle, effective care, likely targeting consumers who prefer natural and holistic approaches to personal care. # Product The featured product is Harry's body wash, designed to promote relaxation and ease tension. The product’s formula includes Magnesium and Menthol to "Chill the Body" and help ease muscle tension, while Lavender and Clary Sage are included to "Chill the Mind" and provide mental stillness. The body wash is packaged in a clear rectangular bottle with a black pump dispenser, showcasing its light blue liquid contents. This combination of ingredients and packaging communicates a focus on both physical and mental well-being, suggesting a holistic approach to body care that is designed to provide a relaxing and refreshing experience. # Visual style The ad has a clean and minimalist visual style, with a focus on product presentation and clear messaging. The production quality appears to be studio-shot with soft lighting. The image treatment includes background blurring and the use of a cool color palette to reinforce the 'chill' concept. Typography is clean and legible, integrated with the visual elements to create a cohesive layout. This style aims to be both informative and visually appealing, enhancing the product's scannability and stop power in the feed. # Hooks Headline: RELAXXXXX # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a need for relief from muscle tension and a desire for mental stillness. The viewer needs help to “chill the body” and “chill the mind”. # Value propositions - Chill the Body = Magnesium + Menthol help ease muscle tension - Chill the Mind = Lavender + Clary Sage provide mental stillness # Benefits - help ease muscle tension - provide mental stillness # Features - Magnesium + Menthol - Lavender + Clary Sage # Call to action None used. # Social proof - None used. # Point of view - Brand: The overlaying text that specifies product benefits, ingredients, and claims about the body wash’s ability to chill both the body and mind conveys the brand’s message about the product's efficacy. - Customer: The hand holding the product signals a customer perspective and provides a tangible sense of interaction and use, creating a relatable moment for the audience. # Storyline - The ad begins with a close-up visual of Harry's body wash held by a hand, immediately showcasing the product in a relatable context. This establishes the product as the central focus, inviting the audience to experience it from a customer's perspective. - Next, the text overlay introduces the key benefits of the body wash, highlighting its ability to chill both the body and mind. This provides a clear and concise overview of the product's intended effects from the brand’s perspective, informing the viewer of its dual-action benefits. - The ad concludes with a breakdown of the specific ingredients that contribute to these benefits, such as Magnesium, Menthol, Lavender, and Clary Sage. This reinforces the product's value proposition by detailing the functional components that deliver the promised relaxation, as communicated by the brand.

# Ad summary This ad promotes Harry's heat-activated body wash. It showcases the product held by a hand in a shower setting, emphasizing its energizing and sauna-like experience. # Brand positioning Harry's presents itself as a modern brand offering men's grooming products, particularly focusing on an elevated shower experience. The brand positions itself by offering innovative products that energize the body and enhance the everyday routine, creating a sauna-like experience in your own shower. This positioning leans towards both functional benefits (energizing skin) and emotional value (creating a luxurious, spa-like atmosphere). Harry's aims to stand out by emphasizing unique sensory experiences, such as heat activation, suggesting it moves away from basic functional grooming towards more indulgent and innovative self-care. # Product The product being advertised is a heat-activated body wash by Harry's, designed to energize the skin and create a sauna-like experience in the shower. The body wash is presented as a way to transform a regular shower into a revitalizing, spa-like experience. The formulation is activated by heat, suggesting a unique and sensorial cleansing experience. The ad focuses on the functional benefit of energizing the skin, along with the emotional and experiential benefit of creating a sauna-like atmosphere, making it an appealing choice for individuals looking to enhance their daily shower routine. # Visual style The ad has a clean, straightforward visual style with a focus on product display and clear messaging. The production quality appears high, with good lighting and a sharp image. The shot is taken in a real-life context (shower setting) to enhance relatability. The typography is modern and legible, integrated seamlessly into the overall design. The ad avoids excessive embellishments, opting instead for a direct and informative approach. # Hooks Headline: FEEL THE BURN # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Heat-activated body wash: energizes skin, creates a sauna-like experience # Benefits - energizes skin - creates a sauna-like experience in your shower # Features - heat-activated body wash # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name is visible at the top, immediately conveying that the communication is from Harry's. # Storyline - The ad starts by showing the Harry's brand logo at the top, instantly establishing the brand identity and setting the context for the product being advertised. The brand is presenting its name for immediate recognition and familiarity. - The image then immediately showcases the product being held in a hand inside a shower setting. This reinforces the product's use case and immediate application. It also provides a visual reference point for the viewer to contextualize the product within its intended environment. - Finally, the ad introduces the value proposition of the body wash: to "FEEL THE BURN" and provide a sauna-like experience. This is reinforced through a description of the product's heat-activated technology, creating a strong emotional connection by promising an invigorating and transforming shower experience. This is told from the brand's perspective as a way to inform the viewer of the experience and benefits.

# Ad summary This ad demonstrates how well the body wash lathers to create a thick foam. The man in the video lathers the product all over his upper body in the shower. # Brand positioning This ad presents a brand offering a body wash product and focuses on its lathering capabilities. The brand is positioned as catering to individuals who seek a rich and foamy cleansing experience. The tone and presentation appear simple, functional, and straightforward. # Product The product featured in the ad is a body wash contained in a clear rectangular bottle with a black pump. The body wash is a light amber color. The product is designed to produce a rich, thick lather, as demonstrated by the user in the video. The lathering capability is a key selling point, emphasizing the product's ability to create a foamy and effective cleansing experience. # Visual style The ad's aesthetic is simple and functional, with a focus on demonstrating the product's lathering capabilities. The video appears to be shot in a standard bathroom with average lighting. There are quick cuts. # Hooks Visual: 00:00–00:02: A hand holds a clear, rectangular bottle of body wash with a black pump. The bottle is mostly full of a light amber-colored liquid. The background shows a shower wall with white and grey square tiles and a silver shower head. # Funnel stage Consideration # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a product user demonstrating its application and effectiveness. # Storyline - 00:00–00:02 A hand holds a bottle of body wash with a pump in a shower setting. - 00:02–00:03 The bottle is pumped, dispensing a clear liquid onto a hand. - 00:03–00:11 The liquid is rubbed between the hands, then applied to the upper body and chest, quickly generating a thick white lather. - 00:11–00:12 The bottle is shown with a large amount of lather overflowing from the pump.

# Ad summary An image ad for Harry's body wash that washes away spots and improves skin tone and texture over time. # Brand positioning Harry's is presented as a modern grooming brand focused on providing quality personal care products. The brand positions itself as a provider of everyday essentials that cater to men's skincare needs. The tone is clean, simple, and functional, with a focus on product efficacy rather than aspirational lifestyle imagery. Harry's aims to occupy a space in the market where quality meets accessibility, offering straightforward solutions for men's grooming routines. The brand forgoes excessive embellishments and instead focuses on delivering reliable products for daily use. # Product The product featured is a body wash designed to improve uneven skin tone and texture over time. It comes in a clear, rectangular bottle with a black pump dispenser. The body wash itself is a translucent light brown liquid. The ad highlights the product's ability to "wash away spots," suggesting it targets blemishes and skin imperfections. This implies the product is designed for daily use in the shower, targeting men who seek to improve their skin's appearance and texture over time. The language emphasizes gradual improvement, setting expectations for a long-term solution rather than an instant fix. # Visual style The visual style of the ad is clean and simple, with a focus on the product itself. The lighting is natural, and the background is a typical shower setting. The shot appears to be taken with a smartphone. # Hooks Headline: WASH AWAY SPOTS # Funnel stage Middle of funnel (Consideration) # Pain points Uneven skin tone and texture are a common concern, as indicated by the ad's focus on "WASH AWAY SPOTS" and improve skin. # Value propositions - Daily body wash designed to improve uneven skin tone and texture over time # Benefits - Improve uneven skin tone - Improve skin texture over time # Features - Daily body wash # Call to action None used. # Social proof - None used. # Point of view - Customer: The hand holding the product and the shower background suggest the POV of someone using the product in their daily routine. - Brand: The brand voice is present in the text promoting the product's benefits and features. # Storyline - The ad starts with an image of a hand holding a bottle of Harry's body wash in a shower, showing the product in a real-life context. The intention is to immediately introduce the product and its intended use setting from the customer's POV. - Next, the text "WASH AWAY SPOTS" appears, stating the product's main benefit. The brand is emphasizing what the customer can expect the product to do. - Finally, a tagline appears which describes the product as a daily body wash designed to improve uneven skin tone and texture over time. This provides more detailed information about the product and sets expectations about the results and timeline from the brand's POV.

# Ad summary Image ad showcasing Harry's Skin Recovery Body Wash in a shower setting, highlighting its formulation with hydrating actives and barrier support for dry, stressed-out skin. # Brand positioning Harry's is presented as a straightforward, functional brand focused on providing effective solutions for everyday grooming needs. The brand aligns with a practical, no-nonsense approach, prioritizing skin health and addressing common concerns like dryness and tightness. Eschewing overly aspirational or luxurious positioning, Harry's offers a simple, reliable product designed to deliver tangible results. # Product Harry's Skin Recovery Body Wash is a body cleansing product designed to relieve dryness and tightness while supporting the skin's barrier. Marketed for individuals with dry, stressed-out skin, the body wash is formulated with hydrating actives to provide relief from dryness and tightness and barrier support to help the skin feel stronger and smoother. The pump-style bottle suggests convenient use in the shower, emphasizing its role in a daily skincare routine. # Visual style The ad features a simple, utilitarian visual style with a focus on the product and its environment. The production quality appears to be shot in someone's actual bathroom, which lends a sense of authenticity. # Hooks Headline: DRY, STRESSED-OUT SKIN? # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of having "DRY, STRESSED-OUT SKIN?", suggesting discomfort and a desire for relief. # Value propositions - Hydrating actives = relieve dryness and tightness - Barrier support = helps skin feel stronger and smoother # Benefits - relieve dryness and tightness - helps skin feel stronger and smoother # Features - Hydrating actives - Barrier support # Call to action None used. # Social proof - None used. # Point of view - Brand: Brand logo and product placement, communicating the brand's identity and product offering. - Customer: Headline addressing a skin concern ("DRY, STRESSED-OUT SKIN?"), speaking directly to the customer's potential problem. # Storyline - The image opens by focusing on the setting (a shower) and the brand (Harry's). This establishes the context and begins associating the product with its intended use from the brand's perspective. - The image then presents the problem of dry, stressed-out skin and a solution in the form of Harry's Skin Recovery Body Wash. This creates a customer-centric focus by immediately addressing a common concern. - Finally, the product's features are highlighted, emphasizing its hydrating actives and barrier support, telling the story from the brand's perspective to demonstrate the product's functional benefits.

# Ad summary This image ad promotes Harry's heat-activated body wash that energizes skin and creates a sauna-like experience in the shower. # Brand positioning Harry's is presented as a modern and straightforward brand for men's grooming. The brand is positioned as providing a functional product that enhances the everyday shower experience. It focuses on simplicity and effectiveness with the promise of energizing skin and creating a sauna-like experience, indicating a focus on a practical yet sensorial improvement to the daily routine. # Product The advertised product is Harry's heat-activated body wash. It is designed to energize skin and create a sauna-like experience in the shower. The body wash promises a sensorial experience through heat activation, making it stand out from typical body washes. The product is likely targeted towards individuals looking for a simple yet effective way to enhance their shower routine with an added benefit of energizing the skin. # Visual style The ad features a clean and product-focused visual style. The production quality appears to be professionally shot, with soft lighting and a shallow depth of field to highlight the product. The typography is modern and legible, contributing to a functional and straightforward aesthetic. The overall style feels native to social media feeds, with a focus on clear product presentation and direct messaging, likely intended for quick scannability. # Hooks Headline: FEEL THE BURN # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - A heat-activated body wash that energizes skin and creates a sauna-like experience in your shower. # Benefits - energizes skin - creates a sauna-like experience in your shower # Features - heat-activated body wash # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is present in the ad through the Harry's logo and the text promoting the product's features and benefits, aiming to establish the brand's identity and product value. # Storyline - The ad shows a hand holding a bottle of Harry's heat-activated body wash. This is intended to highlight the product and its presence in a daily routine, presenting the product as part of an everyday wellness practice from the brand’s perspective. - The text overlay emphasizes the 'FEEL THE BURN' sensation and describes the body wash's heat-activated feature that energizes skin and creates a sauna-like experience. The purpose is to intrigue the audience with a unique product benefit and to highlight the value proposition of an elevated shower experience, as told by the brand.

# Ad summary This image ad for Harry's promotes the benefits of their body wash. The ad is shot in a bathroom, where a hand pumps body wash into another hand. Text overlays highlight the calming ingredients, magnesium and menthol for the body, lavender and clary sage for the mind. # Brand positioning Harry's is presented as a modern and straightforward grooming brand focused on both functionality and self-care. The brand seems to occupy a space in the market that values simplicity and effective solutions, with an emphasis on the experience of relaxation. The brand positioning appears to be both functional, highlighting specific ingredients and their benefits, and emotional, emphasizing relaxation and mental stillness. # Product The product featured is Harry's body wash, designed to provide a relaxing experience. It includes ingredients like magnesium and menthol to ease muscle tension, as well as lavender and clary sage to promote mental stillness. The body wash is clear and pale blue. The ad shows the product being dispensed, highlighting its use in a shower or bath setting. The ad addresses potential purchase barriers by clearly outlining the benefits of its ingredients, aiming to convince the viewer of its effectiveness in both physical and mental relaxation. # Visual style The ad has a clean, natural visual style with soft lighting. The shot appears to be taken in a real bathroom setting. The typography is simple and clear, ensuring readability. # Hooks Headline: RELAXXXXX # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need to relax and reduce muscle tension and mental stress. The text indicates that the viewer may be seeking to ease muscle tension and achieve mental stillness. # Value propositions - Chill the Body = Magnesium + Menthol help ease muscle tension - Chill the Mind = Lavender + Clary Sage provide mental stillness # Benefits - help ease muscle tension - provide mental stillness # Features - Magnesium + Menthol - Lavender + Clary Sage # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad is shot from the perspective of someone in a shower or bathroom about to use the product. # Storyline - The ad opens by showcasing the Harry's branded body wash being dispensed into a hand. This is included to show the product being used in a typical shower setting from the customer's point of view. - Text overlays the view of the hand and body wash, listing key ingredients and benefits. This aims to educate the viewer about the product's features and value proposition. It is shared from the brand's point of view.

# Ad summary This ad for Harry's Skin Recovery Body Wash targets individuals with dry, stressed-out skin. It highlights the hydrating and barrier support features of the product to relieve dryness, tightness, and promote healthier, smoother skin. The ad aims to provide a simple, effective solution for common skin problems, emphasizing the brand's focus on uncomplicated and beneficial skincare. # Brand positioning Harry's presents itself as a straightforward, practical brand focused on men's grooming and skincare. The brand aims to occupy the space of simple, effective, and accessible self-care products, positioning itself as a no-nonsense solution for everyday needs. Harry's values functional benefits and clear communication, pushing against the norm of overly complex or pretentious skincare brands. Its tone is direct and reliable, aligning with a lifestyle that prioritizes efficiency and tangible results. The brand positioning is primarily functional, focusing on delivering performance and simplicity in its products. # Product The featured product is Harry's Skin Recovery Body Wash, formulated to address dry, stressed-out skin. The body wash contains hydrating actives designed to relieve dryness and tightness. It also offers barrier support, which helps skin feel stronger and smoother. This product is for individuals experiencing skin dryness and discomfort, aiming to provide relief and improve skin health. The ad addresses the purchase barrier of ineffective skincare products by highlighting specific ingredients and their targeted benefits, emphasizing why this body wash is worth trying for noticeable skin improvement. The bottle itself appears to be clear and cylindrical with a pump dispenser. # Visual style The ad features a clean and straightforward visual aesthetic. The production quality appears to be studio-shot with soft, even lighting. The visual motif includes a focus on product clarity and functionality. The image treatment involves background blurring to draw attention to the product. Typography is large, bold, and integrated clearly for scannability. The style mimics a platform-native look, which allows it to integrate seamlessly into a feed. # Hooks Headline: DRY, STRESSED-OUT SKIN? # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets individuals with dry, stressed-out skin, directly addressing the discomfort and irritation associated with these conditions. The headline, “DRY, STRESSED-OUT SKIN?” highlights this specific frustration. # Value propositions - Hydrating actives = relieve dryness and tightness - Barrier support = helps skin feel stronger and smoother # Benefits - relieve dryness and tightness - helps skin feel stronger and smoother # Features - Hydrating actives - Barrier support # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is conveying the benefits of its product and how it addresses specific skin concerns. This is communicated through the product description and the detailed features of the body wash. # Storyline - The ad opens by posing the question, “DRY, STRESSED-OUT SKIN?” This serves as an immediate qualifier to grab the attention of those experiencing this problem. The brand is attempting to draw in consumers who are experiencing this common problem with a relatable question. - The ad introduces Harry's Skin Recovery Body Wash as the solution. This is communicated from the brand's perspective, highlighting the product's formulation and benefits. This positions the body wash as a straightforward answer to the initial problem. - The ad details the specific benefits of the body wash, including hydrating actives that relieve dryness and tightness, and barrier support that helps skin feel stronger and smoother. The brand is aiming to add a layer of credibility by showcasing the exact results of the product.

# Ad summary This ad showcases a shirtless man using a blue liquid body wash in the shower. The ad focuses on the application and lathering of the product. # Brand positioning The brand is positioned as a premium provider of men's grooming products that elevate the everyday shower experience. It focuses on providing a luxurious feel through its body wash, aligning with a lifestyle of self-care and attention to detail. The brand emphasizes a sensorial experience, suggesting that the product is worth buying for its premium quality, aesthetic appeal, and the enhanced bathing ritual it provides. # Product The product featured is a blue liquid body wash contained in a clear bottle with a black pump. It is designed for use in the shower to cleanse the body. The product creates a rich, white lather when applied and massaged onto the skin. The focus is on showing the product being generously applied and lathered, suggesting a luxurious and sensorial experience. The advertisement highlights the body wash's texture and foaming capabilities, conveying its premium quality and the enhanced bathing ritual it offers. # Visual style The ad has a clean, UGC-style aesthetic with bright lighting and close-up shots that emphasize the product's texture and application. The editing is minimal, with static shots and smooth transitions, creating a simple, direct presentation of the product in use. The video has a polished feel, which supports the tone of luxury. # Hooks Spoken: Male 1: I'm not kidding, this is literally the best body wash I've ever used in my life. Visual: 00:00–00:01 A fair-skinned hand, presumably belonging to a man, holds a clear plastic bottle filled with a transparent blue liquid and topped with a black pump dispenser. The bottle contains a frothy white substance at the top. The background is a tiled shower wall with white and light gray patterned tiles. The camera is handheld, providing a close-up view of the product. Lighting is bright, and there are slight reflections on the bottle. / 00:01–00:02 The same hand pumps the blue liquid from the bottle into the other hand. The clear liquid is viscous, and the camera focuses on the flow of the product. The background remains the same tiled shower wall. Lighting is consistent, highlighting the texture of the liquid. / 00:02–00:03 Close-up of a man's hairy chest and hands. He wears a silver ring on his left ring finger and a gold chain necklace. The hands rub together, creating friction to lather the soap. The background is out of focus. The lighting is bright and even. / 00:03–00:04 The man, shirtless with fair skin, a dark beard, and multiple tattoos on his left arm, begins to apply the lathered soap to his right shoulder. He wears a gold chain necklace and a gold bracelet on his left wrist. The background is a tiled shower wall with off-white and light gray patterned tiles. The camera is stationary and close-up, focusing on the lathering process. / 00:04–00:06 The man continues to rub the lathered soap onto his chest. The camera is close, emphasizing the texture of the lather against his skin and hair. The lighting is bright and even. / 00:06–00:07 He applies the lathered soap to his left shoulder and arm. The camera remains close to capture the soapy texture and his tattooed skin. Lighting is consistently bright and even. # Funnel stage Consideration # Pain points None used. # Value propositions - The product's superior quality allows a luxurious and sensorial shower experience # Benefits - Best body wash I've ever used in my life # Features - Blue liquid body wash - Creates a rich, white lather # Call to action None used. # Social proof - "I'm not kidding, this is literally the best body wash I've ever used in my life." - Male 1 # Point of view - Customer 100% – The ad shows the product being used from the user's perspective. # Storyline - 00:00–00:01 A hand holds a clear bottle of blue liquid soap in a shower setting. - 00:01–00:02 00:01–00:02 The hand pumps the soap into the other hand to show the product texture. - 00:02–00:10 00:02–00:10 The individual rubs the soap between both hands, then proceeds to rub the soap on his chest, shoulder, and arm to showcase how well the product lathers. - 00:10–00:11 00:10–00:11 The video concludes with a close up of the soap bottle in the shower.

# Ad summary An image ad from Harry's promoting a heat-activated body wash, promising a sauna-like experience in the shower. # Brand positioning Harry's is presented as a modern and accessible brand focused on elevating everyday grooming routines. The brand is positioning itself as a provider of simple yet innovative products. The brand appeals to consumers who seek a touch of luxury and efficacy in their daily self-care, offering a unique sauna-like experience within the convenience of a home shower. # Product The advertised product is Harry's heat-activated body wash, designed to energize the skin and create a sauna-like experience in the shower. The body wash promises a unique sensory experience that transforms a typical shower into a more invigorating and revitalizing ritual. The product is designed to elevate the mundane experience of showering by adding an element of surprise and enhanced sensory stimulation. # Visual style The ad has a clean, modern aesthetic. It appears to be shot in a real-life setting with natural lighting. The focus is on product demonstration. # Hooks Headline: FEEL THE BURN # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of a mundane shower experience that lacks invigoration. # Value propositions - A heat-activated body wash that energizes skin and creates a sauna-like experience in your shower # Benefits - energizes skin - creates a sauna-like experience in your shower # Features - heat-activated body wash # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is showing the product and describing its unique heat-activated, sauna-like experience. # Storyline - The brand shows the product in use, being dispensed from a pump bottle into a person's hand. This is designed to visually introduce the product and illustrate its texture and consistency from the brand's perspective. - The ad displays the words "FEEL THE BURN", followed by an explanation of the product: "A heat-activated body wash that energizes skin and creates a sauna-like experience in your shower." The goal is to intrigue potential customers with the promise of a stimulating sensory experience, told from the brand's perspective.

# Ad summary This Harry's image ad shows their night mode body wash being dispensed into a hand to promote the calming benefits of using it before bed. # Brand positioning Harry's is presented as a modern and functional brand focused on simplifying personal care routines. With a clean and straightforward approach, Harry's emphasizes the essentials for men's grooming. The brand positions itself as a provider of high-quality products with a focus on enhancing everyday experiences, such as preparing for a restful night's sleep. Harry's aligns with a lifestyle that values efficiency, comfort, and well-being, appealing to consumers who seek practical and effective grooming solutions without unnecessary complexity. # Product The featured product is Harry's Night Body Wash, designed to prep the body and mind for a night of deep sleep. The body wash features Melatonin, Magnesium, and aromatherapeutic scents. It comes in a translucent bottle with a black pump dispenser. The ad promotes the body wash as a way to shift into night mode, addressing the need for relaxation and improved sleep quality. # Visual style The ad has a clean and functional aesthetic, with a focus on showcasing the product in a real-use setting. The lighting is bright and even, creating a sense of clarity and simplicity. The composition is straightforward, emphasizing the product and its immediate use. The visual style aligns with a modern, minimalist approach, typical of direct-to-consumer brands. # Hooks Headline: SHIFT INTO NIGHT MODE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of difficulty falling asleep or achieving deep, restful sleep. This is shown in the messaging: Melatonin, Magnesium, and aromatherapeutic scents prep your body and mind for a night of deep sleep. # Value propositions - Melatonin, Magnesium, and aromatherapeutic scents: prepare your body and mind for a night of deep sleep. # Benefits - Preps your body and mind for a night of deep sleep # Features - Melatonin - Magnesium - Aromatherapeutic scents # Call to action None used. # Social proof - None used. # Point of view - Customer: This POV is seen when the hand is shown dispensing the product into it. It is the customer's perspective because they are the one using the product. # Storyline - The ad opens by showing a person's hand under a pump bottle of Harry's Night Body Wash. The story here is that this is a body wash and the way to use it is by pumping it into your hand. The viewer is experiencing this from the customer’s perspective, showing them how the product is used. - The ad then adds a headline about shifting into night mode and explains the ingredients, melatonin, magnesium, and aromatherapeutic scents. This tells the audience that this body wash can help prep the body and mind for a night of deep sleep. The viewer experiences this from the brand's perspective, as it details the benefits of the product.

# Ad summary This ad features Harry's Skin Recovery Body Wash and promotes its ability to relieve dryness and tightness and to help skin feel stronger and smoother. # Brand positioning Harry's is positioned as a modern personal care brand that formulates effective solutions for men. The brand is presented through its minimalist logo. This positions Harry's as a simple, straightforward brand that focuses on delivering functional benefits through its products. # Product Harry's Skin Recovery Body Wash is a body cleanser formulated to relieve dryness and tightness and help skin feel stronger and smoother. The wash contains hydrating actives and barrier support ingredients that work to restore the skin's natural moisture and resilience. The product comes in a large, translucent bottle with a black pump dispenser, indicating ease of use and a focus on practical application. # Visual style The ad has a clean, minimalist visual style with a focus on product visibility and clarity. The production quality appears high, with attention to lighting and detail. The color palette is neutral, with the translucent bottle and light background creating a soft and inviting feel. The typography is simple and legible, contributing to the overall sense of straightforwardness and functionality. # Hooks Headline: DRY, STRESSED-OUT SKIN? # Funnel stage Middle of funnel # Pain points Dry, stressed-out skin. The ad copy directly asks "DRY, STRESSED-OUT SKIN?" # Value propositions - Harry's Skin Recovery Body Wash is formulated with hydrating actives to relieve dryness and tightness. - Harry's Skin Recovery Body Wash is formulated with barrier support to help skin feel stronger and smoother. # Benefits - Relieve dryness and tightness - Helps skin feel stronger and smoother # Features - Hydrating actives - Barrier support # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the features of the body wash. # Storyline - The ad begins by presenting the common problem of dry, stressed-out skin, immediately establishing a relatable pain point that is intended to capture the viewer's attention. - The ad introduces Harry's Skin Recovery Body Wash as a solution, shifting the focus to the brand's offering and highlighting its formulation with specific ingredients to address the skin issues. The intention is to demonstrate the product's efficacy and position it as a reliable solution. - The ad outlines the key benefits of the body wash, such as hydrating actives that relieve dryness and tightness, and barrier support to help skin feel stronger and smoother. The ad is demonstrating to the viewer that they will receive real results by using the body wash.

# Ad summary This image ad showcases Harry's daily body wash designed to improve uneven skin tone and texture over time. The ad features a hand holding the body wash bottle in a bathroom setting, emphasizing the product's ability to wash away spots and promote even skin tone. # Brand positioning Harry's is presented as a straightforward and functional brand that focuses on providing effective grooming solutions. The brand aligns with a minimalist, no-frills approach, emphasizing practical benefits like improving skin tone and texture without any overt emotional appeals. It positions itself as a reliable option for daily grooming needs, ignoring any complicated routines. # Product The product featured is Harry's daily body wash, formulated to improve uneven skin tone and texture over time. It is shown in a translucent bottle with a pump dispenser, suggesting ease of use. The body wash is suitable for daily use, addressing the specific concern of uneven skin tone and texture. The ad emphasizes its ability to 'wash away spots,' highlighting a direct and noticeable benefit. # Visual style The ad utilizes a clean and straightforward visual style with a focus on product visibility. The image is well-lit, highlighting the product's texture and color. The background is intentionally blurred to keep the focus on the body wash. The overall aesthetic is simple and functional, consistent with the brand's positioning. # Hooks Headline: WASH AWAY SPOTS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uneven skin tone and texture, a common concern for many people looking to improve their skin's appearance. The copy says: "Daily body wash designed to improve uneven skin tone and texture over time." # Value propositions - Designed to improve uneven skin tone and texture over time # Benefits - improve uneven skin tone and texture over time # Features - Daily body wash designed to improve uneven skin tone and texture over time # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption. The brand name, Harry's, is featured prominently to build brand recognition and association with the product. - Customer: Image of hand holding body wash. The customer's perspective is conveyed through the image of a hand holding the product, suggesting an everyday use scenario. - Brand: Bottom caption. The brand shares the feature of their product, to wash away spots. # Storyline - The ad opens with an image of a hand holding a bottle of Harry's body wash in a bathroom setting. This sets the stage for a personal, everyday use case from the customer's perspective, highlighting the product's accessibility and integration into daily routines. - The text overlay emphasizes the key benefit: 'WASH AWAY SPOTS.' This claim directly addresses a common skin concern, highlighting the product's functional advantage from the brand's perspective. - The subsequent text elaborates on the body wash's purpose, explaining that it is 'Designed to improve uneven skin tone and texture over time.' This statement provides additional detail about the product's function and intended result, reassuring the audience of the product's specific benefits from the brand's perspective.

# Ad summary This ad features a creator reviewing Harry's Tattoo Body Wash. The influencer shares that the tattoo body wash is unscented, which is important for new tattoos. She states that the body wash will keep old tattoos vibrant and help new tattoos heal evenly. The creator shows both a tattoo on her arm and leg. # Brand positioning Harry's is presented as a modern and functional brand that offers straightforward personal care products. The brand is positioned as attentive to its consumers' needs, as shown with the tattoo-friendly formula of its product. The product is functional in that it can be used to both liven up old tattoos and help heal new tattoos. # Product Harry's Tattoo Body Wash is a product that helps keep tattoos vibrant and helps new tattoos heal evenly. The product is a foam gel that is completely unscented. This caters to those with new tattoos who don't want anything with fragrance in it. The body wash is also for those who want to revive old tattoos that look a little dull. The wash is not greasy or sticky and gives tattoos instant relief. # Visual style The ad has a UGC feel with a background that looks like a public restroom. The editing style has quick cuts and static shots. The overall tone is authentic. # Hooks Spoken: Female 1: Tell me you didn't see that color just totally pop and come alive. Visual: 00:00–00:02 The shot shows a medium close up of the left arm of a person with fair skin. The arm has a tattoo of a lion with flowers. The person has long pink acrylic nails and a gold bracelet. She is wearing a yellow sweatshirt with blue accents. The background is a white wall. # Funnel stage Consideration # Pain points Itchy, dull tattoos: "If you have new tattoos, this is going to save you from the dreaded itch, I almost cut my foot off." # Value propositions - Completely unscented caters to those with new tattoos who don't want anything with fragrance in it. - Not greasy, doesn't stick, immediately gives it instant relief. # Benefits - Bring back vibrancy to old tattoos - Cools new tattoos - Hydrates new tattoos - Heals better and more evenly - Gives instant relief - Saves you from the dreaded itch # Features - Foam gel - Completely unscented # Call to action I'm gonna link it here for all my fellow tattooers. # Social proof - "Tell me you didn't see that color just totally pop and come alive." – Female 1 (Creator) - "I almost cut my foot off." – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:02 The creator rubs her arm to demonstrate how dull the tattoo looks. - 00:02–00:05 She shows the Tattoo Body Wash by Harry's, a foam gel. - 00:05–00:11 The creator explains that the product is unscented, which is important for new tattoos. - 00:11–00:13 The creator states that the product can be used on old tattoos to bring back vibrancy. - 00:13–00:16 She transitions to her leg, and she talks about her new tattoo. - 00:16–00:22 The creator says that this product has come in clutch, because it cools the tattoo, and provides hydration. - 00:23–00:26 The influencer explains that it isn't greasy or sticky, and that it gives the tattoo instant relief. - 00:27–00:41 The creator concludes by saying that if people have tattoos they are not stoked on, this product will revive them, and it will save people with new tattoos from the dreaded itch.

# Ad summary A male creator reviews Harry's Tattoo Frost, highlighting its moisturizing benefits and ability to make tattoos vibrant. He emphasizes the importance of protecting tattoo investments with a good moisturizer, and encourages viewers to check out current TikTok deals. # Brand positioning Harry's is presented as a modern brand offering accessible, high-quality men's grooming products. In this ad, they specifically address the needs of individuals with tattoos, positioning themselves as a brand that cares about preserving and enhancing tattoo art. The brand's alignment with an active outdoor lifestyle suggests a focus on functionality and protection against environmental factors. By focusing on tattoo care, Harry's extends its grooming offerings to a unique niche, differentiating themselves from competitors. # Product Harry's Tattoo Frost is a moisturizing balm specifically formulated to hydrate skin and lock in the vibrancy of tattoo ink. This daily moisturizer is infused with vitamins and aloe, offering a menthol cooling effect that is particularly beneficial for those exposed to outdoor elements. The product aims to protect tattoos and preserve their quality, addressing the concerns of tattoo enthusiasts who want to maintain the appearance of their ink. The balm is designed to make older tattoos 'pop' and keep lines vibrant, underscoring its benefit of enhancing and prolonging the life of tattoos. # Visual style The ad has a casual, UGC-style aesthetic, with simple framing and natural lighting. The editing is straightforward, with static shots and smooth transitions. The production quality is clean but not overly polished, suggesting an authentic, everyday feel. The pacing is moderate, allowing the creator to thoroughly explain the product's benefits. # Hooks Spoken: 00:00–00:01: Dude, check this stuff out. Visual: 00:00–00:02: Close-up shot of a clear jar filled with thick, dark gray cream. The man holding the jar is partially visible, from the nose down. # Funnel stage Consideration # Pain points Tattoos can fade and lose their vibrancy over time, causing disappointment for those who have invested time and money in their ink. Visually, the tattoo on the man's arm appears dull and less defined before applying the product, which is a problem this balm aims to solve. # Value propositions - Preserve your tattoos with a daily moisturizer. - Protect your tattoo investment by locking in ink with a moisturizer. # Benefits - Helps moisturize and lock in the vibrance of the ink on your tattoos - You could use this stuff as a daily moisturizer to help lock in that ink and preserve your tattoos - Helps make those old tattoos pop and really makes those lines vibrant # Features - Formulated with vitamins and aloe - Menthol cooling effect # Call to action I'll drop an orange link down here on the bottom left, so you can. # Social proof - "I live out in the desert and work outside, and this stuff gives like a nice little menthol cooling effect, which is really nice." # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing a product he uses. # Storyline - 00:00–00:07 The creator begins by holding up a jar of Harry's Tattoo Frost, inviting viewers to 'check this stuff out' and explaining that the product is formulated with vitamins and aloe. - 00:07–00:10 He states that the cream moisturizes and locks in the vibrancy of tattoo ink. - 00:10–00:15 The creator shares his personal experience, noting that he lives in the desert and works outside, and that the product provides a 'nice little menthol cooling effect.' - 00:15–00:19 He emphasizes the use of the product as a daily moisturizer to preserve tattoos. - 00:20–00:24 The creator then showcases his own tattooed arm, demonstrating the before-and-after effect of using the Tattoo Frost. - 00:22–00:24 He explains that the balm helps old tattoos 'pop' and makes the lines vibrant. - 00:25–00:29 The creator highlights that since people spend a lot of time and money on their ink, it is important to protect their investments. - 00:29–00:34 The creator ends the video by informing viewers that Harry's is offering deals on TikTok and providing a link for purchase.

# Ad summary This ad features a man describing Harry's Tattoo Frost. He claims it keeps tattoos looking fresh. He applies it and says it gets rid of the scaliness of his tattoos. He claims his tattoos look like they have a nice sheen to them. # Brand positioning Harry's is presented as a brand that has all-natural products. The ad shows the Tattoo Frost product alongside the body wash. By mentioning the ingredients, the brand leans into being health-conscious. The fact that the presenter claims that their products sell out quickly implies that they are popular. # Product Harry's Tattoo Frost is a product for people with tattoos who want to keep them looking fresh. The ingredients are all minerals, vitamins, and aloe. The man in the video demonstrates it by applying it to his arm. After using it for a bit, he claims that his tattoos are smooth, feel good, and have a nice sheen to them. # Visual style The aesthetic of this ad is somewhat polished, but has a UGC feel. The man in the video looks as though he is filming it himself. The shots are shaky and the transitions are jump cuts. The pacing is normal and has a consistent flow. # Hooks Spoken: Male 1: Some days I swear my tattoos are fading. Text overlay: Keep your ink looking fresh Visual: 00:00–00:02 The man is sitting in a brown chair with a light gray wall behind him. There is a picture of a car behind him as well. The man is wearing a gray shirt. The man is holding out his arm, showing off the tattoos he has on it. # Funnel stage Consideration # Pain points Some days his tattoos look like they are fading. # Value propositions - Having a tattoo frost product with natural ingredients. - Being able to apply a small amount of the product to your arm. # Benefits - Tattoos are smooth - Tattoos feel good - Tattoos look like they have a nice sheen # Features - minerals - vitamins - aloe # Call to action I'll link it below # Social proof - My tattoos used to be super scaly, and after using this stuff for a bit, it's gone – Male 1 (Customer) # Point of view - Customer 100% – The entire video is the man speaking directly to the camera. The audience is experiencing the story from his perspective. His casual tone makes it sound like he is a real user of the product. # Storyline - 00:00–00:02 The video begins with the man showing off his tattoos on his arm. - 00:00–00:02 He says some days he swears his tattoos are fading, which introduces a problem. - 00:02–00:06 He wanted to find the best product that helps support the longevity of his tattoos, which makes the user want to know more about the product he is discussing. - 00:06–00:11 He comes across Harry's Tattoo Frost, and it reminds him that he uses their body wash. - 00:11–00:14 He is familiar with Harry's being all-natural, so he decides to look at the ingredients of the Tattoo Frost. - 00:14–00:18 He mentions that it contains minerals, vitamins, and aloe, then says that it looks like a great product. - 00:18–00:22 He sticks his finger in the frost to show the product. - 00:22–00:24 He shows how little product you need to apply to your entire arm. - 00:24–00:29 He claims it feels like icy hot without the hotness part. - 00:29–00:34 He claims his tattoos used to be super scaly, but that is no longer the case after using the product. - 00:34–00:38 He claims his tattoos are now smooth, feel good, and look like they have a nice sheen. - 00:38–00:41 He says he will link it below, but it sells out quickly.

# Ad summary This ad promotes Harry's Tattoo Frost, a rich, dark cream that melts into your skin, absorbing instantly with a soothing, cooling feel. The ad highlights the product's ability to provide relief and enhance tattoo vibrancy, emphasizing that aftercare should feel this good. The ad features a man who describes the product as a great value and encourages viewers to treat themselves and their tattoos by shopping now. # Brand positioning Harry's is presented as a brand that understands the needs of individuals with tattoos, offering a premium aftercare solution that prioritizes comfort and enhances the appearance of tattoos. The brand positions itself against traditional tattoo creams that are sticky, greasy, and suffocating, instead offering a rich, dark cream that absorbs instantly with a soothing, cooling feel. Harry's aims to occupy a space in the consumer's mind as a provider of high-quality, comfortable, and effective tattoo aftercare, aligning with a lifestyle that values self-care and tattoo aesthetics. The brand pushes against the norms of uncomfortable and ineffective tattoo creams, promoting a functional and emotional experience that enhances the tattoo experience. # Product Harry's Tattoo Frost is a rich, dark cream designed for tattoo aftercare. It is formulated to melt into the skin, absorbing instantly with a soothing, cooling feel. The product aims to provide relief and enhance the vibrancy of tattoos. It is presented as an alternative to traditional tattoo creams that are sticky, greasy, and suffocating. The cream is designed to let the skin breathe, preventing moisture trapping and dulling of the ink. The ad emphasizes that the product leaves no residue, providing just comfort. The product is for individuals with tattoos who want a comfortable and effective aftercare solution that enhances the appearance of their tattoos. # Visual style The ad has a UGC feel with a mix of close-up product shots and a person speaking directly to the camera. The editing style includes quick cuts between product demonstrations and the person's testimonial. The production quality is polished, with clear lighting and focus on the product. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:02 Does your tattoo cream feel like... This? Text overlay: 00:00–00:02 Does your tattoo cream feel like... This? Visual: 00:00–00:02 Close-up shot of a dark-skinned hand with short nails pressing into a black cream in a clear jar labeled "Harry's Tattoo Frost." The background is blurred, showing a white tank top and red shorts. The camera is stationary, focusing on the texture of the cream. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of using tattoo creams that feel sticky, greasy, and suffocating. "Does your tattoo cream feel sticky, greasy, suffocating?" # Value propositions - Feels as good as your tattoo looks - Treat yourself and your tattoos - Great product - Value is a no-brainer # Benefits - Comfort - Relief - See the vibrancy # Features - Rich, dark cream - Melts into your skin - Absorbing instantly - Soothing, cooling feel - No residue # Call to action Shop Now. # Social proof - "This is honestly such a great product" – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is reviewing the product and sharing their experience. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a hand pressing into a dark, thick cream labeled "Harry's Tattoo Frost." The speaker asks if the viewer's tattoo cream feels like this, implying a negative texture. - 00:02–00:06 00:02–00:06 The scene transitions to a hand dispensing a white, sticky cream, followed by the person rubbing their hands together. The speaker asks if the viewer's tattoo cream feels sticky, greasy, or suffocating, reinforcing the negative experience. - 00:06–00:11 00:06–00:11 The ad shows the person applying the white cream to their tattooed arm, emphasizing that bad textures mean bad formulas that don't let the skin breathe, trapping moisture and dulling the ink. - 00:11–00:14 00:11–00:14 The scene transitions back to the dark cream, with the speaker stating that the viewer deserves something that feels as good as their tattoo looks, setting up the product reveal. - 00:14–00:26 00:14–00:26 The person applies Harry's Tattoo Frost to their arm, describing it as a rich, dark cream that melts into the skin, absorbing instantly with a soothing, cooling feel, leaving no residue, just comfort. The speaker emphasizes the relief and vibrancy the product provides, stating that this is how aftercare should feel. - 00:27–00:35 00:27–00:35 The person holds the product and states that it is a great product and a no-brainer, encouraging viewers to treat themselves and their tattoos by shopping now.

# Ad summary This ad promotes Harry's Tattoo Frost, a rich dark cream that melts into the skin, absorbs instantly, and leaves no residue. The ad highlights the soothing and cooling feeling of the product, emphasizing its ability to enhance tattoo vibrancy and provide comfort. It contrasts Harry's Tattoo Frost with other tattoo creams that are sticky, greasy, and suffocating, positioning it as a superior aftercare solution. # Brand positioning Harry's is presented as a brand that prioritizes quality and comfort in tattoo aftercare. The brand positions itself against the norm of sticky, greasy, and suffocating tattoo creams, offering a superior alternative that feels good on the skin and enhances tattoo vibrancy. Harry's aims to occupy a space in the consumer's mind as a provider of high-quality, comfortable, and effective tattoo aftercare products. The brand aligns with a lifestyle that values self-care and attention to detail, promoting a functional and emotional benefit by providing a product that not only cares for tattoos but also feels good to use. # Product Harry's Tattoo Frost is a rich, dark cream designed for tattoo aftercare. It is formulated to melt into the skin, absorbing instantly without leaving any residue. The product provides a soothing and cooling sensation, offering comfort and relief. It is intended for individuals with tattoos who seek a high-quality aftercare solution that enhances tattoo vibrancy and promotes skin health. The cream addresses the pain point of traditional tattoo creams that are often sticky, greasy, and suffocating, offering a superior alternative that allows the skin to breathe. The ad emphasizes that Harry's Tattoo Frost feels as good as the tattoo looks, highlighting its unique texture and absorption properties. # Visual style The ad has a clean and polished aesthetic, with bright lighting and a focus on product demonstration. The editing style includes quick cuts to maintain a fast pace, and smooth transitions between shots. The production quality is high, giving the ad a professional commercial feel. The pacing is consistent, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:01: Does your tattoo cream feel like this? Text overlay: 00:00–00:01: Does your tattoo cream feel like this? Visual: 00:00–00:01: A close-up shot shows a finger swirling through a thick, dark cream in a clear jar, set against a bright white background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of using tattoo creams that are sticky, greasy, and suffocating. "Does your tattoo cream feel sticky, greasy, suffocating?" # Value propositions - Feels as good as your tattoo looks - Treat yourself and your tattoos # Benefits - Comfort - Relief - Vibrancy # Features - Rich dark cream - Melts into your skin - Absorbing instantly - Soothing cooling feeling - No residue # Call to action Shop now. # Social proof - "This is honestly such a great product and for the value it's a no brainer treat yourself and your tattoos" – Male 1 (Customer) # Point of view - Customer 25% – The ad features a customer testimonial, adding credibility and relatability. - Brand 75% – The ad uses direct claims and product demos to highlight features and benefits. # Storyline - 00:00–00:01 The ad opens by questioning if the viewer's current tattoo cream feels like a thick, dark substance. - 00:01–00:05 The ad continues by asking if the viewer's tattoo cream feels sticky, greasy, or suffocating, implying that these are undesirable qualities. - 00:05–00:11 The ad asserts that viewers shouldn't have to deal with bad textures, as they indicate bad formulas that don't let the skin breathe, trapping moisture and dulling the ink. This is presented from the brand's perspective, highlighting the problems with competitor products. - 00:11–00:13 The ad shifts to a more positive tone, stating that viewers deserve something that feels as good as their tattoo looks, setting up the introduction of the advertised product. - 00:13–00:21 The ad introduces Harry's Tattoo Frost as a rich, dark cream that melts into the skin and absorbs instantly, offering a soothing and cooling feeling with no residue. This is presented from the brand's perspective, highlighting the product's unique qualities. - 00:21–00:24 The ad emphasizes the benefits of using Harry's Tattoo Frost, highlighting the relief and vibrancy it provides, and stating that this is how aftercare should feel. This is presented from the brand's perspective, reinforcing the product's value. - 00:24–00:30 The ad concludes with a testimonial from a user who praises the product's value and encourages viewers to treat themselves and their tattoos by shopping now. This is presented from the customer's perspective, adding social proof and a call to action.

# Ad summary This ad promotes Harry's Tattoo Frost, a rich dark cream that melts into your skin instantly, leaving a soothing, cooling feel. The ad highlights that bad textures mean bad formulas that don't let your skin breathe, trapping moisture and dulling your ink. It emphasizes that you deserve something that feels as good as your tattoos look. # Brand positioning Harry's is presented as a brand that understands the importance of quality tattoo aftercare. The brand positions itself as a provider of products that not only protect and enhance tattoos but also feel good on the skin. It pushes against the norm of using greasy, suffocating products for tattoo aftercare, instead offering a rich, dark cream that melts into the skin, leaving a soothing, cooling feel. The brand aligns with a lifestyle that values self-care and attention to detail, promoting the idea that your tattoos deserve the best possible care. # Product Harry's Tattoo Frost is a rich, dark cream designed for tattoo aftercare. It is formulated to melt into the skin instantly, providing a soothing and cooling feel without leaving any residue. The product is intended for individuals with tattoos who want to maintain the vibrancy of their ink and ensure their skin can breathe. It addresses the pain point of using greasy, suffocating products that trap moisture and dull tattoos. The ad emphasizes that this product offers comfort and relief, allowing users to feel the relief and see the vibrancy of their tattoos. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The quick cuts between the man speaking and the product shots create a dynamic rhythm. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Do your tattoos feel like this? Text overlay: Do your tattoos / feel like this? Visual: 00:00–00:02: Close-up shot of a person's hands opening a black jar with a tattoo-inspired design on the lid. The jar contains a dark cream. The camera zooms in as a finger scoops out some of the cream. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of using greasy, suffocating products that trap moisture and dull tattoos. The speaker asks, "Do your tattoos feel sticky? Greasy? Suffocating?" # Value propositions - Provides a soothing and cooling feel without leaving any residue. - Maintains the vibrancy of tattoos. - Ensures skin can breathe. # Benefits - Comfort - Relief - Vibrancy # Features - Rich dark cream - Melts into your skin instantly - Leaves a soothing, cooling feel - No residue # Call to action Shop now # Social proof - "This is honestly such a great product. And for the value, it's a no brainer." – Male 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer who is sharing their positive experience with the product. # Storyline - 00:00–00:02 The ad opens with a close-up of a person opening a jar of cream, immediately drawing the viewer in with a tactile experience. - 00:00–00:02 The speaker asks if the viewer's tattoos feel like the texture of the cream, prompting them to consider their current tattoo aftercare routine. - 00:03–00:07 The ad transitions to visuals of sticky honeycombs, greasy residue, and suffocating foam, creating a negative association with common tattoo aftercare products. - 00:07–00:13 The speaker emphasizes that viewers shouldn't have to deal with bad textures, highlighting the discomfort and ineffectiveness of inferior formulas. - 00:08–00:13 The speaker states that bad textures mean bad formulas that don't let your skin breathe, trapping moisture and dulling your ink, reinforcing the negative consequences of using the wrong products. - 00:13–00:16 The speaker asserts that viewers deserve something that feels as good as their tattoos look, introducing Harry's Tattoo Frost as the solution. - 00:16–00:23 The ad showcases Harry's Tattoo Frost, describing it as a rich dark cream that melts into the skin instantly, leaving a soothing, cooling feel. - 00:23–00:25 The speaker highlights that the product leaves no residue, just comfort, emphasizing the positive experience of using Harry's Tattoo Frost. - 00:25–00:27 The ad encourages viewers to feel the relief and see the vibrancy, showcasing the benefits of using the product. - 00:27–00:29 The speaker concludes by stating that this is how aftercare should feel, reinforcing the idea that Harry's Tattoo Frost provides a superior experience. - 00:29–00:33 The speaker shares that this is honestly such a great product and for the value, it's a no brainer, providing a personal endorsement and highlighting the affordability. - 00:33–00:36 The ad ends with a call to action to treat yourself and your tattoos, encouraging viewers to shop now.