How drift Advertises on Meta

# Ad summary This ad promotes a limited edition car scent collaboration between John Wick and Drift. The ad features the wooden air freshener product sitting on the dashboard of a car with red lighting in the background. The ad emphasizes that this is more than just a car scent. # Brand positioning Drift is presented as a brand that elevates the everyday car scent experience into something special and limited edition, collaborating with the action franchise John Wick. The ad doesn't follow category norms of traditional car fresheners, instead opting for sleek wooden design, and partnering with a known franchise to create a premium, exclusive association. The brand positioning leans heavily on emotional appeal, tapping into the cultural resonance of the John Wick series to enhance the perceived value and desirability of the product. # Product The product is a limited edition car scent, created in collaboration between Drift and John Wick. It is a wooden block air freshener designed to hang in a car and provide a unique scent. The packaging consists of a small, rectangular wooden block with the 'drift.' logo printed on it (on-package label text). The ad emphasizes that it is 'THE LIMITED EDITION CAR SCENT', implying exclusivity and collectibility. It addresses the common purchase barrier of car scents being generic or uninspired by positioning this product as a premium, unique item with cultural relevance. # Visual style The ad has a highly polished, studio-shot quality, giving it a premium feel. The visual motif is minimalistic, with a focus on the product and its environment, against a dark, moody background. The image has been color-graded to enhance the dark and red tones, aligning with the John Wick franchise's aesthetic. The typography is integrated cleanly, with simple, legible fonts that complement the minimalist style. The ad contrasts with typical low-fi social media content, creating a high-design aesthetic that can capture attention and reinforce the brand's premium positioning. # Hooks Headline: It wasn't just a car scent # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point is settling for generic, uninspired car scents. "It wasn't just a car scent" suggests most options are basic and unremarkable. # Value propositions - Limited edition car scent that elevates the car scent experience through a collaboration with the John Wick franchise # Benefits - Unique car scent experience - Premium car accessory - Sense of exclusivity and collectibility # Features - Limited edition - Car scent - Collaboration between John Wick and Drift # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is shown in the top of the image with the 'JOHN WICK x drift' logo. This conveys a sense of partnership and exclusivity. # Storyline - The image opens with the John Wick x Drift collaboration logo, which is meant to immediately grab the attention of viewers familiar with the John Wick franchise and signal the collaboration. This part of the story is told from the brand's perspective. - The next moment shows a Drift wooden air freshener on the dash of a car. This is intended to showcase the product and its sleek design. This part of the story is told from a product-centric perspective. - Then, the copy emphasizes the uniqueness of the scent with the text 'It wasn't just a car scent', which works to set it apart from the average car freshener and establish the theme of exclusivity. This copy is a brand statement, highlighting its value and distinction. - Finally, the ad states 'THE LIMITED EDITION CAR SCENT', emphasizing exclusivity and encouraging the viewer to act fast. This tagline comes from the brand, further amplifying the urgency and positioning it as a must-have item for fans and car enthusiasts alike.

# Ad summary A single image ad for drif car scents, specifically a limited edition peach scent. The ad features the product hanging from a peach tree branch next to a ripe peach, emphasizing the natural and juicy peach fragrance it provides for your car. # Brand positioning drif presents itself as a premium car scent brand, focusing on natural and sophisticated fragrances. The brand emphasizes a close connection to nature by promoting a lifestyle of mindful well-being. It differentiates itself by using wood-encased scent diffusers. # Product The featured product is a limited edition car scent with a juicy peach fragrance. The scent diffuser is encased in a rectangular block of light-colored wood, giving it a minimalist and premium aesthetic. The product is for car owners who enjoy natural, subtle fragrances and want to enhance their driving experience with a pleasant scent that reflects a connection to nature. # Visual style The ad has a natural, organic aesthetic with a focus on the product's connection to its natural fragrance. The production quality is high, with professional lighting and a shallow depth of field that blurs the background, emphasizing the product and the ripe peach hanging from the branch. # Hooks Headline: Your car will smell like juicy peach # Funnel stage Middle of funnel (Consideration) # Pain points Pain point: Cars often have unpleasant odors or lack a refreshing scent. The ad aims to solve this problem by offering a car scent that makes the car smell like 'juicy peach'. # Value propositions - The limited edition car scent provides a juicy peach fragrance for your car. - 34% Off # Benefits - Your car will smell like juicy peach # Features - Limited edition car scent # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad promotes the product benefits using product visuals and copy, so the POV is from the brand throughout the image. # Storyline - The ad draws the viewer in with an image of a wooden car scent hanging from a peach tree branch next to a fresh peach. The intention is to visually link the product to its natural source, immediately conveying the essence of the scent. The perspective is from the brand, showing the product within a natural setting. - The copy highlights that the car will smell like 'juicy peach,' directly stating the primary benefit of using the product. This statement serves to capture the viewer's attention and communicate the specific fragrance experience the product offers. The brand is communicating this benefit. - A badge displays '34% OFF' which immediately creates a sense of urgency and opportunity for the customer. This is further emphasized by mentioning 'THE LIMITED EDITION CAR SCENT', compelling the viewer to purchase due to potential scarcity. This is communicated by the brand.

# Ad summary This image promotes a car scent in partnership with the John Wick movie franchise. The ad uses dramatic lighting and minimalist design, combined with the tagline "It wasn't just a car scent", to suggest the product is more than a typical car fragrance. The ad concludes with the text: THE LIMITED EDITION CAR SCENT. # Brand positioning Drift is presented as a lifestyle brand that offers more than just functional car air fresheners; it's about enhancing the driving experience with sophisticated scents. The collaboration with John Wick, suggests Drift positions itself at the intersection of high-end style and action. The brand seems to cater to consumers who seek quality and a touch of exclusivity in their everyday products, elevating a simple car accessory into something special and limited. # Product The product featured is a limited-edition car scent developed through a partnership between Drift and the John Wick movie franchise. It appears to be a small, rectangular wood block engraved with the 'drift' logo. The car scent is designed for placement on the dashboard of a car, suggesting ease of use and integration into the vehicle's interior. This product is marketed to those who want a premium and unique fragrance experience while driving, associating it with the sleek and sophisticated world of the John Wick films. The 'limited edition' label creates a sense of exclusivity and urgency to purchase. # Visual style The ad has a minimalist and sophisticated visual style, employing dramatic lighting to emphasize the product. The setting is a dimly lit car interior, creating a sense of intrigue and luxury. The color palette is limited to blacks, browns, and reds, contributing to a sleek and cinematic aesthetic. The image has a high production quality, with attention to detail in the product's presentation and overall composition. # Hooks Headline: It wasn't just a car scent # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Limited edition # Call to action None used. # Point of view - Brand: The brand's point of view appears in the top caption, announcing the collaboration between John Wick and Drift. - Product: The product's point of view appears in the middle caption, with the text stating that 'It wasn't just a car scent'. - Customer: The customer's point of view is expressed in the product visualization, in which the product is shown placed in a car. # Storyline - The ad opens with a collaborative brand announcement: "JOHN WICK × drift". This introduces the partnership, setting the stage for a product that combines the essence of both brands. The audience experiences this announcement from the brand's perspective, creating anticipation for what's to come. - The ad then presents a tagline: "It wasn't just a car scent". This implies that the product is elevated and unique, inviting the audience to reconsider their perception of car air fresheners. This statement is from the product’s point of view, promising more than a typical scent experience. - The ad showcases the product, a small wood block with the 'drift' logo, placed on the dashboard of a car. This demonstrates the product's intended use and aesthetic, allowing the audience to visualize it in their own vehicle. This is presented from the customer's perspective, allowing them to imagine the product’s function. - The ad concludes with a callout: "THE LIMITED EDITION CAR SCENT". This emphasizes the exclusivity and urgency to purchase the product. The brand states this element, encouraging immediate action from the audience.

# Ad summary This ad promotes Drift designer car fresheners. It showcases three scents, each associated with different personality types. It highlights the value of upgrading to a designer car freshener that speaks for itself, instead of using cheap ones. # Brand positioning Drift is a brand of designer car fresheners with premium scents and a sleek, minimalist design. The brand positions itself as an upgrade from cheap car fresheners that last only a few days, appealing to those who want to be seen a certain way. The products are designed to blend in, yet handcrafted to stand out. With wood and stone materials, the brand creates an elevated experience that is more than just a functional tool. # Product Drift offers designer car fresheners with premium scents and a sleek, minimalistic design. The product comes in three available scents: Teak, Cabana, and Pine. Each is associated with different personality types. Teak is for a classy gentleman with an elegant style. Cabana is for those whose car scent is complimented for smelling sensational and exotic. Pine is for an adventurous man with a free, masculine spirit. The fresheners attach to the car's visor and provide long-lasting fragrance. With wood and stone materials, the brand creates an elevated experience that is more than just a functional tool. For only $9, you're making a smart choice for your car. # Visual style The ad uses a mix of close-up product shots and lifestyle visuals, creating a polished, UGC-style aesthetic. Quick cuts and transitions keep the pace energetic and engaging. The video blends product demos with relatable scenarios, making the content feel both informative and authentic. The pacing is quick, with an estimated 60 cuts per minute. # Hooks Spoken: 00:00–00:01 Here's what your car scent says about you! Text overlay: 00:00–00:01 Here's what your car scent says about you!🔥 Visual: 00:00–00:01 A close-up of a hand dipping a wooden block labeled "drift" into a glass of white liquid. The background is a blurred white wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of using cheap car fresheners that last for only a few days: "Instead of using cheap car freshers freshers that last for a few days 🤢" # Value propositions - Upgrade to a designer car freshener with premium scents and a sleek design - For only $9, you're making a smart choice for your car - Get a car freshener that speaks for itself # Benefits - Everyone who gets in your car compliments how sensational and exotic it smells! - You're making a smart choice for your car! - Get a car freshener that speaks for itself! # Features - Designer car freshener - Premium scents - Sleek, minimalistic design # Call to action None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, showcasing product features and benefits while highlighting the low price. # Storyline - 00:00–00:01 The ad begins with a close-up of a Drift car freshener being dipped in white liquid, which grabs attention by introducing the product. - 00:00–00:01 A voiceover introduces the ad's premise, establishing a fun, engaging tone. - 00:01–00:03 The ad transitions to showcasing the Teak scent, presenting it in a lifestyle setting to imply sophistication. - 00:03–00:05 The ad associates the Teak scent with a classy gentleman, enhancing the product's perceived value. - 00:05–00:07 The ad transitions to showcasing the Cabana scent, presenting it in a summery setting to imply vacation and relaxation. - 00:07–00:10 The ad associates the Cabana scent with compliments on how sensational and exotic it smells, implying confidence and sophistication. - 00:10–00:12 The ad transitions to showcasing the Pine scent, presenting it in a rugged outdoor setting to imply nature and adventure. - 00:12–00:15 The ad associates the Pine scent with an adventurous man, implying masculinity and freedom. - 00:15–00:16 The ad shows the product being dipped in honey, which helps to showcase the value of the product. - 00:16–00:19 The ad highlights the smart choice the customer is making, while showing how the product is installed in the car. - 00:19–00:23 The ad switches to a comparison, showing cheap car fresheners with the intention of showing the viewer that Drift is an upgrade. - 00:23–00:24 The ad reinforces the idea that Drift is an upgrade from cheap car fresheners that last only a few days. - 00:24–00:29 The ad shows the product on the visor of a car to show installation, while highlighting the premium scents and sleek design of Drift. - 00:29–00:32 The ad cuts to a phone screen to show the product and value of the product. - 00:32–00:33 The ad transitions to show all of the products, highlighting the low price and positioning itself as a great deal. - 00:33–00:36 The ad returns to focusing on the product in hand, reinforcing that Drift speaks for itself to increase sales.

# Ad summary This ad shows a car driving through a tropical landscape, emphasizing the feeling of paradise. The ad promotes Drift car air fresheners, specifically the Cabana scent. # Brand positioning Drift is presented as a brand that transforms everyday car rides into luxurious, sensory experiences. By offering unique scents like 'Cabana,' Drift aims to evoke specific atmospheres and emotions, turning a regular commute into an immersive journey. The brand seems to position itself as a premium lifestyle choice, focusing on enhancing the driving experience through fragrance. The ads focus on emotional appeal, promising an escape or a mood lift rather than purely functional benefits. # Product The product is a car air freshener by Drift, specifically the 'Cabana' scent. It is designed to fill the car with an atmosphere of a tropical paradise, creating a sensory experience that enhances the driving environment. The air freshener aims to transport the user to a specific place or evoke a particular mood. Its USP lies in its ability to transform the mundane act of driving into an immersive and enjoyable experience through scent. # Visual style The ad has a UGC feel, with natural lighting and a stationary camera. The editing style is simple, with no cuts. The overall aesthetic is designed to create a sense of immersion and authenticity, mirroring the type of content found on social media platforms. # Hooks Text overlay: 00:00–00:15: When you put the Cabana scent by drift in your car and now it's filled with the atmosphere of a tropical paradise Visual: 00:00–00:15: The video shows a view from inside a car, focusing on the road ahead, lined with palm trees and lush greenery. Mountains are visible in the distance under a cloudy sky. The car's dashboard is partially visible. The camera is stationary and positioned at the driver's point of view. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the pain point is a mundane or unpleasant driving experience. # Value propositions - Transforms the car's atmosphere into a tropical paradise # Benefits - Fills your car with the atmosphere of a tropical paradise # Features - Cabana scent # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the driver's perspective, simulating the user's experience of driving with the product. # Storyline - 00:00–00:15 00:00–00:15: The video begins with a car driving on a road lined with palm trees and lush greenery, against a backdrop of mountains under a cloudy sky. The text overlay claims that Drift's Cabana scent transforms the car's atmosphere into a tropical paradise. This sets the stage by visually and textually linking the product to an idealized experience.

# Ad summary An interview style ad where the founder of Drift describes the problem they are trying to solve with traditional car air fresheners and how Drift car air fresheners are a cut above. # Brand positioning Drift is presented as a company that recognizes that people spend a lot of time and money on their cars, but then use cheap air fresheners. They offer a premium solution as an alternative to traditional air fresheners. The brand aligns with a lifestyle that values quality and aesthetics, and appeals to consumers who want their car to reflect their personal style. # Product Drift offers a premium car air freshener, that can be installed by clipping it to the visor using a built in magnet. The air freshener comes in a variety of fragrances and the fragrance inserts can be switched out to try something new, and prevent nose blindness. The packaging is elegant, arriving in a black box with the Drift logo. # Visual style The visual style is mixed between a studio interview setting and then user-generated content showcasing the product. The editing rhythm is quick with cuts happening every second, to keep the video engaging. # Hooks Spoken: The man behind the viral TikTok car freshener tells us what is Drift Text overlay: 00:00–00:03: The man behind the viral TikTok car freshener tells us what is Drift Visual: 00:00–00:02: The shot shows the founder of the brand sitting in a yellow chair. He is smiling and wearing a hat, and a tan shirt. The background consists of a white wall, a floor lamp, and a shelf with miscellaneous objects. / 00:02–00:03: The shot shows the founder of the brand speaking into a microphone. # Funnel stage Consideration # Pain points That people are using subpar car fragrances, despite the car being the second most expensive thing they own. # Value propositions - Helps avoid nose blindness by switching scents # Benefits - You could constantly switch it out and try something new # Features - Magnet installation - Switchable scent inserts # Call to action None used. # Social proof - "The man behind the viral TikTok car freshener tells us what is Drift" # Point of view - Brand 100% – The story is told by the founder of the brand. He is the only person who speaks in the ad, and it is very focused on his perspective and what he thinks. # Storyline - 00:00–00:03 The man behind the viral TikTok car freshener tells us what is Drift - 00:03–00:13 00:03–00:13: The ad is reframing car air fresheners as traditionally not good. The ad then asks, what if we could reinvent this a little bit? - 00:13–00:22 00:13–00:22: Explaining that “nose blindness” is real, so we wanted to make sure that you could constantly switch it out and try something new. The ad then shows how the magnet in the product is a really cool design to put it up on the visor. - 00:22–00:36 00:22–00:36: The ad is describing how “the car is the second most expensive thing that most of us buy.” The ad then states that “for the most part, we're just using cheap air fresheners in there and that's just there's some irony there to me.” - 00:36–00:39 00:36–00:39: The ad restates how “we felt like there needed to be something better.

# Ad summary This ad promotes Drift car air fresheners by addressing the problem of cars losing their fresh scent soon after a car wash. It uses a creator's testimonial and compares Drift to regular store-bought car fresheners to show how it prolongs the clean, fresh feeling and saves money by reducing the need for frequent car washes. The ad highlights the brand's commitment to premium scents and natural materials. # Brand positioning Drift is presented as a premium car air freshener brand that focuses on extending the fresh scent of a car wash for longer periods. The brand is positioned as an alternative to artificial-smelling, store-bought air fresheners that ruin the new car smell. Drift uses natural materials and premium scents such as pine and citrus to lock in the clean, fresh feeling after a car wash. The brand emphasizes subtlety and delicateness with its wooden versions, while its metal versions are stronger and last longer through refills, aligning with the values of car enthusiasts who care about the details of car ownership. # Product Drift is a car air freshener designed to maintain the clean, fresh scent of a car longer after a car wash. It is marketed towards car owners who appreciate a lasting clean scent and seek an alternative to artificial, store-bought air fresheners. Drift fresheners come in various scents, including fresh scents like pine and citrus. The product comes in wooden and metal versions; the wooden version is more subtle and delicate, while the metal version is stronger, lasts longer, and uses refills. Drift aims to solve the problem of the short-lived fresh smell after a car wash, offering a way to extend that feeling and save money by reducing the need for frequent car washes. # Visual style The ad has a UGC-feel, with a mix of polished shots and more casual, handheld camera work. The color grading is natural, but slightly enhanced to make the cars look clean and the environments appear inviting. Quick cuts are used to maintain a fast pace, especially when showcasing different products and scents. The editing often syncs product actions, such as opening packages or placing fresheners, with voiceover lines. # Hooks Spoken: Why your car stops smelling fresh right after a car wash—and how to fix it for $10. Text overlay: Why your car stops smelling fresh right after a car wash—and how to fix it for $10 Visual: 00:00–00:02 A close-up shot of a silver Range Rover is covered in white soapy foam as a hand in a black glove sprays it with more foam, set outdoors on a paved driveway with green trees in the background. The text overlay in a yellow block at the top says, 'Why your car stops smelling fresh right after a car wash—and how to fix it for $10.' / 00:02–00:03 The camera follows a pair of hands wearing black gloves that are holding three sealed black packages of Drift fresheners in front of the same silver Range Rover. # Funnel stage Consideration # Pain points The primary pain point addressed is the short-lived fresh smell after a car wash. The ad notes, "But that fresh smell disappeared way too fast" # Value propositions - Lock in that clean, fresh feeling for much longer. - More subtle and delicate (wooden version) - Stronger and lasts longer because it uses refills (metal version). - Extend the effect with this insane $10 hack. # Benefits - Extends the clean, fresh feeling after a car wash - Avoids artificial smells - Maintains new car effect - Saves money by reducing frequent car washes # Features - Premium scents - Natural materials - Variety of scents (pine, citrus) - Wooden version (subtle and delicate) - Metal version (stronger and lasts longer) - Refills for metal version # Call to action None used. # Social proof - The man states that he worked in luxury car washes, where clients loved how their car smelled right after a deep clean. The man goes on to say, "After spotting this trick, I started using Drift myself. Now, my car stays clean smelling for much longer after a wash, and I save a ton of money." # Point of view - Customer 80% – A male speaker presents the information from his perspective as a former carwash employee and product user. - Brand 20% – The brand’s messaging is communicated by featuring on-screen text and product shots. # Storyline - 00:00–00:03 The ad begins by posing a common problem: why cars stop smelling fresh soon after a car wash, promising a $10 solution. This captures the viewer's attention by addressing a relatable frustration and teasing an affordable fix. - 00:04–00:11 The creator explains his experience working at luxury car washes, where clients loved the fresh smell of their cars after a deep clean, but the scent disappeared quickly. This narrative establishes the creator’s expertise and sets up the contrast between the desired outcome and the reality, framing the pain point. - 00:13–00:17 The creator introduces Drift as the solution, explaining that it locks in the clean, fresh feeling for much longer. By directly addressing the problem and offering a solution, the ad begins to position Drift as the ideal answer. - 00:17–00:21 The ad contrasts Drift with regular store-bought air fresheners, which are described as smelling artificial and ruining the new car effect. This comparison reinforces Drift’s positioning as a premium, natural alternative. - 00:21–00:34 The creator elaborates on the product's features, highlighting the fresh scents like pine and citrus, and differentiating the wooden and metal versions by their strength and longevity. This provides potential customers with detailed product information to inform their purchasing decision. - 00:34–00:44 After spotting this trick, I started using Drift myself. Now, my car stays clean smelling for much longer after a wash, and I save a ton of money. - 00:44–00:47 The creator shares his personal experience of using Drift, stating that his car stays clean-smelling longer and that he saves money by not needing frequent car washes. The ad underscores the value and effectiveness of Drift. - 00:47–00:50 The ad concludes with an offer of an insane $10 hack. The ad reinforces the value proposition of extending the clean car smell at an affordable price.

# Ad summary This ad promotes Drift car fresheners, presenting them as a stylish and minimalist solution for maintaining a sophisticated car aesthetic. It targets women who view their cars as a 'second home' and seek to decorate them with fashionable accessories. The ad highlights Drift's minimalist design, variety of scents, and magnetic visor clip as key features, distinguishing it from traditional, less aesthetically pleasing car fresheners. # Brand positioning Drift positions itself as a brand that understands and caters to the desire for aesthetic car accessories. Unlike traditional car fresheners that might be considered unattractive or generic, Drift offers a stylish, minimalist alternative. The brand aligns with the values of sophistication, femininity, and a focus on interior design, specifically for the car. Drift pushes against the norm of standard, unattractive car fresheners by offering a chic, visually appealing product. # Product The ad features Drift car fresheners as minimalist, stylish accessories designed to enhance the car's interior. The fresheners come in a wooden or grey rectangular case with the "drift" logo. Refillable fragrance inserts in scent options like salty coconut and warm coffee. The product attaches to the car visor with a magnetic clip, preventing it from falling or breaking. Drift is marketed as a solution for those who want to maintain an aesthetic car interior, offering a more feminine and sophisticated alternative to traditional car fresheners. # Visual style The ad has a polished UGC style with a focus on aesthetics, fitting the 'that girl' vibe. It uses a combination of close-up shots and carefully curated visuals, with a fairly quick editing rhythm. The production quality is higher than typical UGC, with good lighting and clear focus on the products and settings. The pacing is moderate, with several cuts per minute, and the cuts are generally timed to the music's rhythm or the voiceover's key points. # Hooks Spoken: 00:01–00:02: [Enthusiastically] That girl car aesthetic. Text overlay: THAT GIRL / car aesthetic Visual: 00:00–00:01: An urban city street on a bright day. In the foreground, a firefighter in uniform stands behind a firehose, spraying a large, stylized Drift air freshener with pink liquid. Cars drive past in the background. / 00:01–00:02: A woman's hand places a sugar packet next to a Chanel compact and a box labeled "drift" in a car's center console. The shot is close-up, focusing on the objects and hand. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the lack of aesthetically pleasing car fresheners that fit a stylish interior, especially for women who view their car as a 'second home.' "it's really hard to find a car freshener that fits in." # Value propositions - Provides a fashionable and aesthetic car freshener that matches the interior design - Offers a range of scents that align with feminine tastes - A must-have for THAT girl vibe! # Benefits - Keeps car interior fancy - Smells amazing - Doesn't fall or break # Features - Stylish, minimalist design - Magnetic visor clip - Variety of scents - Feminine car fragrances # Call to action None used. # Social proof - "it keeps my car's interior so fancy and smells AMAZING!" # Point of view - Customer 100% – The entire ad is presented from the perspective of a female customer who emphasizes her personal experience with the product, how it solves her aesthetic needs, and why she enjoys it. # Storyline - 00:00–00:01 The ad begins with an abstract visual hook that is related to a broader lifestyle concept. - 00:01–00:02 00:01–00:02: The creator establishes the context: her car is a 'second home,' connecting with viewers who personalize their vehicles. - 00:02–00:07 00:02–00:07: Cleaning and decorating a car is shown as an enjoyable activity that enhances her ownership experience. The creator shares the screen with a picture on the car's screen which implies there is a desire to match the look of the car. - 00:07–00:12 00:07–00:12: The creator introduces the problem: traditional car fresheners don't fit her aesthetic standards. This highlights a common frustration for those who value style. - 00:12–00:16 00:12–00:16: Drift is introduced as the solution to the style problem. The creator now uses the Drift brand and believes it is a solution to maintaining the aesthetic. - 00:16–00:22 00:16–00:22: The ad emphasizes feminine scents and the overall aesthetic. The brand offers an array of fragrances to choose from. - 00:22–00:26 00:22–00:26: Drift magnetically clips to the visor and provides a solution to an ongoing problem. - 00:26–00:31 00:26–00:31: The creator reinforces the product's benefits, emphasizing the fancy interior and amazing smell, solidifying the product's value.

# Ad summary This ad promotes Drift car air fresheners. The ad highlights the low price point of the product in comparison to the luxury car detailing services which typically use Drift, and emphasizes the premium aesthetic of Drift compared to other car air fresheners. # Brand positioning Drift is presented as a luxury car air freshener brand, intended to give even a modest car the feel of a luxury vehicle. The ad presents Drift as a popular choice even among professional car detailing services that work with high-end vehicles, and offers an elevated look and scent for a modest price point. The brand aims to occupy a premium space in the consumer's mind, and aligns with a tone of understated elegance and luxury. The brand pushes against the norm of cheap or characterful air fresheners, instead promoting a minimalist and modern design. # Product Drift is a car air freshener made of stone and wood, designed with a minimalist and premium design intended to be used in luxury cars. It attaches magnetically to the visor, and is intended to be hidden but elegant. The product overcomes the perception that typical air fresheners ruin the aesthetic of luxury car interiors. Drift is being presented as an affordable product. Though the narrator initially assumed that it cost around $100, it actually only costs $10. # Visual style The ad has a mixed aesthetic. The footage of the man cleaning and showing off luxury cars is professional, well-lit, and high quality. The shots of him in his gray sedan are lower quality and have more of a UGC feel. The editing style alternates between static shots and quick cuts. The pacing is slow and even throughout the ad. The audio is synced to the visuals by timing the voiceover lines to when certain objects or visuals are shown. # Hooks Spoken: Un truco de $10 que descubrí en un estudio de detailing de alta gama para que tu coche huela a lujo. Text overlay: Un truco de $10 que descubrí en un estudio de detailing de alta gama para que tu coche huela a lujo. Visual: 00:00–00:02: A man wearing black gloves uses a large brush with teal bristles to scrub a silver car wheel. The car is bright yellow. Purple soap covers the wheel. A hose sprays water over the wheel and brush. / 00:02–00:04: The gloved hands use the large brush to scrub the inside of the wheel well of the yellow car. Purple soap covers the wheel well. # Funnel stage Consideration # Pain points Conventional car air fresheners ruin the aesthetic of your car. # Value propositions - Makes your car look and smell more expensive for only $10 - Gives a luxury scent in a minimalist, premium design # Benefits - Makes your car smell luxurious - Hidden but elegant - Won't ruin the aesthetic of your car # Features - Air freshener made of stone and wood - Minimalist design - Attaches magnetically to the visor # Call to action None used. # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer who is reviewing the product. # Storyline - 00:00–00:04 A man cleans the wheels of a yellow Porsche with cleaning solution, then pivots to cleaning the car's exterior. - 00:00–00:04 The man is speaking from his own perspective, promising to share a "$10 trick" from a luxury car detailing studio that will make your car smell luxurious. He establishes the ad's core hook and value proposition. - 00:05–00:08 The man presents a montage of other luxury cars being cleaned at the studio, including a black Mercedes-Benz SUV and a black Rolls-Royce. - 00:05–00:11 The man continues in his voiceover, noting that many assume car detailing companies are extremely expensive, then pivots to discussing affordable products that these companies use. - 00:11–00:13 The man shows two Drift car air fresheners sitting on the exterior of the yellow Porsche, then inside the vehicle attached to the visor. - 00:11–00:15 The man introduces Drift as a personalized air freshener used in luxury cars. - 00:14–00:15 The man shows more luxury cars in a car detailing garage as he makes the same point. - 00:15–00:19 The man transitions to cleaning the interior of the yellow Porsche. - 00:16–00:21 The man says that his boss told him that clients never want to use common air fresheners because they make the car look cheap. - 00:25–00:28 He shows an example of common air fresheners hanging from a car's rearview mirror to contrast with his next point about Drift. - 00:16–00:21 The man returns to speaking from his own perspective to convey his point. - 00:21–00:25 The man shows the Drift air freshener attached to the visor of a yellow Porsche, then shows both a wood and stone version of the air freshener in his hand. - 00:21–00:25 The man conveys that Drift is made of wood and stone, and has a minimalistic and premium design. - 00:25–00:29 The man compares the Drift air freshener to common air fresheners. - 00:28–00:33 The man continues in his voiceover, noting that traditional air fresheners ruin the aesthetic of cars. He presents Drift as magnetically attaching to the visor, and being hidden but elegant. - 00:33–00:37 The man opens a Drift package in the yellow Porsche, then holds one of the air fresheners. - 00:33–00:37 The man makes the point that the air freshener is actually only $10. - 00:37–00:40 The man begins cleaning the wheels of the yellow Porsche again, then rubs the Drift air freshener against the wheel. - 00:37–00:41 The man relays that this is the best affordable luxury trick he's seen in car detailing. - 00:41–00:42 The man gets into a gray sedan and opens the door. - 00:41–00:47 The man emphasizes that while he drives a simple car, using Drift makes it look and smell like something much more expensive. - 00:42–00:43 He presents the inside of the car, showing the Drift box sitting in the center console. - 00:43–00:47 He opens a Drift box, pulls out an air freshener, and attaches it to his visor.

# Ad summary This ad promotes Drift car air fresheners, highlighting three "sexy" scents through a UGC demo style. The ad emphasizes the natural, chemical-free composition, elegant design, and subscription availability of the product. # Brand positioning Drift positions itself as a provider of premium, design-focused car air fresheners that elevate the driving experience through sophisticated scents. It emphasizes natural, chemical-free ingredients and a minimalist aesthetic to appeal to customers who want a luxurious and sensual atmosphere in their car. The subscription model offers a convenient way to regularly refresh the car's fragrance. This brand does not follow the typical norms of car air fresheners that use chemicals. # Product Drift offers car air fresheners made with natural, aromatic essential oils instead of chemicals. The fresheners come in a minimalist, elegant wood design meant to seamlessly blend into the car interior. The air fresheners are available through a subscription service, ensuring a consistent supply of scents. The featured scents include: Amber (vanilla, golden amber, and French lavender; dulce y seductor, ambiente calido y sexy), Cabana (coconut, bergamot, and cedar; libertad y sensualidad, conduce por Palm Beach), and Grove (mountain greens, vanilla, and juicy citruses; cita romantica en Sicilia). Each air freshener is described as providing a unique sensual atmosphere for the car. Drift air fresheners last up to one month. # Visual style The ad has a bright and inviting aesthetic with quick cuts. The ad mixes UGC-style footage of a blond woman using the air freshener in her car with studio-lit product shots. The editing pace is relatively fast, with several cuts per minute, which creates a dynamic and energetic feel. Close ups are used to create a sensual tone for the viewer. # Hooks Spoken: 00:00–00:02: Los tres aromas más sexys para el coche. Número uno, Text overlay: 00:00–00:01: ¡Los 3 aromas más sexys para el coche! Visual: 00:00–00:01: The screen displays a mass of glittery pink slime with a small mound in the center, which forms a swirl pattern. Suddenly, a wooden block with the word "drift" engraved on it emerges from the central mound. / 00:01–00:03: A blonde woman is sitting in a car. She is wearing a white tank top and smiling at the camera while holding a wooden block in her hand. The words "1. Amber" appear on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that standard car air fresheners use chemicals and are not aesthetically pleasing. # Value propositions - Drift provides luxury car air fresheners through a subscription model. # Benefits - Creates a sensual atmosphere for the car - Provides a luxurious experience - Offers convenience through a subscription model # Features - Air fresheners made with essential oils - Minimalist, elegant wood design - Available through a subscription service # Call to action None used. # Social proof - None used. # Point of view - Customer 80% – The majority of the video is told from the point of view of a woman showing herself using the product. - Brand 20% – A brand point of view is established through voiceovers, text overlays, and close up shots of the product. # Storyline - 00:00–00:01 The ad opens by hyping up the brand's product. It aims to catch the viewer's attention and set the tone for the rest of the ad. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video. - 00:01–00:02 A woman is sitting in her car and holding up a Drift car air freshener. The tone is playful and inviting. She introduces three "sexy" aromas for your car. - 00:02–00:03 The woman introduces Amber. A package of Amber is held up in front of the camera. It aims to show the product to the customer and highlight its name. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video. - 00:03–00:06 Close ups of vanilla, amber, and lavender are shown to create a sensual tone for the viewer. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video. - 00:06–00:10 Amber is held up in front of a scenic background. The ad wants the customer to associate Amber with this place, creating a desire to own it. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video. - 00:10–00:11 The woman is sitting in her car and holding up a Drift car air freshener. The tone is playful and inviting. The ad wants the viewer to feel invited to buying Drift's products. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video. - 00:11–00:11 The woman introduces Cabana. It aims to show the product to the customer and highlight its name. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video. - 00:11–00:15 A person is placing the Cabana air freshener into a glass full of coconut milk with coconut pieces surrounding it. It aims to create a beachy tone to go along with the beach-themed air freshener. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video. - 00:15–00:20 Cabana is held up in front of a scenic beach background. The ad wants the customer to associate Cabana with this place, creating a desire to own it. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video. - 00:20–00:21 The woman introduces Grove. It aims to show the product to the customer and highlight its name. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video. - 00:21–00:25 Close ups of citrus are used in a sensual way to create an atmosphere for the viewer. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video. - 00:25–00:29 Grove is held up in front of a scenic background of Sicily. The ad wants the customer to associate Grove with this place, creating a desire to own it. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video. - 00:29–00:30 It shows different scents available to try. The ad wants to highlight the products available. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video. - 00:30–00:33 The air freshener is shown close-up in the presenter's hand. This highlights that the item is luxurious for the car and a luxurious item overall. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video. - 00:33–00:35 A woman is using the app to show that the brand is available on subscription. The ad wants to highlight the products available. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video. - 00:35–00:41 The air freshener is submerged in essential oils, with the ad stating that it's chemical-free. The ad wants to highlight that the product is natural and healthy to use. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video. - 00:41–00:48 A woman is smelling the air freshener and is enjoying the sensual aroma. This highlights that the products are luxurious for the car and a luxurious item overall. The perspective is from the brand, wanting to highlight Drift's best attributes. The ad wants to establish the tone for the rest of the video.

# Ad summary The ad is for Drift air fresheners that eliminate bad air smells. The ad uses a visual comparison to highlight common bad smells and their fresh-smelling alternatives, implying Drift does the same job. # Brand positioning Drift aims to be seen as a modern and effective solution for eliminating bad odors and replacing them with pleasant scents. The brand seems to be positioning itself as a functional solution with an emphasis on simplicity and effectiveness. By visually associating its product with fresh and natural elements like oranges, lavender, coconut, and wood, Drift subtly suggests that its air fresheners provide a clean and refreshing experience. Drift aims to be a practical and modern choice for consumers seeking a simple yet effective solution for unpleasant smells. # Product The Drift air freshener is a white, square device designed to eliminate bad odors and infuse spaces with pleasant scents. It combats common bad smells associated with dirty dishes, wet dogs, trash, and smelly shoes by replacing them with the fresh scents of oranges, lavender, coconut, and wood. The ad highlights the product's ability to "Eliminate bad-air smells" in a clear and concise way. It also indicates that Drift provides +free delivery. There is a price point of $17.97, marked down from $35.95. # Visual style The ad uses a clean, minimalist visual style with a focus on clarity and simplicity. The color palette is muted, with a light gray background and natural colors in the product and scent images. The arrows are clean and solid, as are the product and logo. The overall effect is modern and straightforward, prioritizing the clear communication of the product's function and benefits. # Hooks Headline: Eliminate bad-air smells # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is dealing with unpleasant smells in the home, as suggested by the images of dirty dishes, wet dog, trash, and smelly shoes. # Value propositions - 50% OFF: Highlights the significant cost savings of purchasing the product. - Free delivery: Emphasizes the convenience and added value of buying the product, lowering the barrier to purchase. # Benefits - Eliminate bad-air smells # Features - +free delivery # Call to action None used. # Social proof - None used. # Point of view - Customer: The images of dirty dishes, a wet dog, trash, and smelly shoes evoke a customer's frustration with bad smells in the home. - Brand: The arrows connecting the unpleasant images to pleasant-smelling objects suggests the product's ability to transform bad smells into good ones. # Storyline - The ad opens by showing images of sources of bad smells (dirty dishes, wet dog, trash, smelly shoes), each marked with a red "X," indicating they are undesirable. This introduces the problem that the product aims to solve from the customer's POV. - Next, each image of a bad smell source is connected by an arrow to an image of a corresponding fresh scent (orange, lavender, coconut, wood). This transition visually represents the product's purpose—replacing bad smells with good ones, as experienced from the brand's POV. - Finally, the ad focuses on a Drift air freshener next to the text, “Eliminate bad-air smells.” The price, $17.97, is displayed underneath. The ad's overall message is communicated, highlighting the value proposition of Drift, from the brand's POV.

# Ad summary This ad for Drift car air fresheners begins with a coconut falling onto a car hood and is followed by a variety of visuals involving water and ends with shots of the air freshener attached to a car's visor. # Brand positioning Drift is presented as a brand that combines automotive aesthetics with a playful, contemporary edge, focusing on delivering high-quality car air fresheners that elevate the driving experience. The brand aligns with a lifestyle that appreciates both luxury and fun, showcasing its products in a way that defies traditional car accessory marketing. Drift differentiates itself by ignoring functional or price-based promotions and instead highlighting visual appeal, aesthetic design, and humorous messaging. The brand positioning is more emotional than functional. Drift's messaging around the product is intended to emphasize a sensory experience ('looks good, smells good, all good') beyond typical car air fresheners. # Product Drift offers car air fresheners that are designed to attach to a car's visor. The ad showcases wood-backed air fresheners with the Drift logo and the claim, "looks good, smells good, all good.". The air fresheners come in fragrances described through visual cues like coconuts, limes, and evergreen branches. The ad attempts to overcome purchase barriers by showcasing the appealing look of the product and associating it with luxury vehicles and environments. # Visual style The ad has a polished yet playful aesthetic, blending high-end car visuals with humorous scenarios. Quick cuts and smooth transitions create a fast-paced rhythm. The production quality is high, resembling a commercial spot, but with user-generated content elements. The pacing is quick with many cuts per minute, keeping the ad engaging. Visuals are timed to the music beats. # Hooks Spoken: Male 1: What? Text overlay: drift Visual: 00:03–00:04: The man's face is again close to the camera, with water on his face and sunglasses. He looks shocked. # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the pain point of having an unappealing or ineffective car air freshener by showing a stylish alternative. The surprise water effect is used to grab the viewer's attention and suggest a problem that the Drift product solves. # Value propositions - Enhances the aesthetic of the car's interior with a visually appealing design. - Provides a pleasant driving experience with a refreshing scent. - Offers a simple and effective solution for car air freshening. # Benefits - Looks good - Smells good - All good # Features - Wood-backed air fresheners - Attaches to a car's visor # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad shows a customer's reaction to the product experience. - Brand 50% – The ad showcases the brand through visual demonstration and text overlays. # Storyline - 00:00–00:01 A coconut is seen falling onto the hood of a car. - 00:01–00:04 00:01–00:04: A man wearing sunglasses and a red bandana appears shocked as water splashes onto his face. This is unexpected. - 00:04–00:05 00:04–00:05: Water splashes onto a car seat. This is unexpected. - 00:05–00:06 00:05–00:06: Another coconut falls onto the hood of the car, implying a link to the water splashing inside the car. This creates a mystery. - 00:06–00:08 00:06–00:08: The man reappears, also splashed with water. This reinforces the mystery. - 00:08–00:10 00:08–00:10: The man's sunglasses reflect the Drift product, and then a hand places the product on the car's visor, revealing the solution to the mystery. - 00:10–00:12 00:10–00:12: The Drift air freshener is seen attached to the car visor. The mystery is resolved. - 00:12–00:17 00:12–00:17: The ad shows images of the orange car and the man driving a red car, implying a refreshing theme. This creates a sense of style and luxury. - 00:18–00:21 00:18–00:21: Text appears that reads, "Looks good, smells good, all good." The ad summarizes the overall appeal of the product.

# Ad summary This ad uses a playful and surreal narrative to promote Drift car air fresheners. It opens with a serious tone, showing a raccoon seemingly hit by a car, before revealing the animal is fine and enjoying the fresh scent from Drift, which the driver had just installed. # Brand positioning Drift is presented as a premium, yet quirky and humorous brand. The ad positions the brand as a provider of high-quality car air fresheners that are not only effective but also add a touch of fun and personality to the driving experience. The brand's tone is playful, almost absurd, contrasting sharply with typical car product ads that tend to be serious and performance-focused. Drift car air fresheners are presented as a welcome departure from the norm, appealing to customers who want something different and enjoy a bit of humor. # Product Drift is a car air freshener designed to hang from the rearview mirror. The product has a wood grain look. In the ad, the product is a flat, rectangular shape with rounded edges and the "drift" logo engraved on the front. It comes packaged in a brown paper and clear plastic wrapping. The ad emphasizes the product's ability to provide a refreshing scent in the car. The ad uses humor and a surreal storyline to address the potential purchase barrier of car air fresheners being mundane or ineffective, suggesting that Drift offers a unique and enjoyable alternative. # Visual style The ad has a polished and stylized aesthetic, combining a natural outdoor setting with a surreal, humorous twist. The editing style includes quick cuts to enhance the comedic effect. The production quality is high, with clear visuals and professional camera work. The pacing is moderate, with the cuts timed to the rhythm of the music. The visuals are synced with the music and voiceover, creating a cohesive and engaging experience. # Hooks Visual: 00:00–00:02: An aerial shot looks straight down at a two-lane road cutting through a dense forest. Two dark-colored cars are traveling in opposite directions, separated by a broken white line. The lighting is bright, casting shadows from the trees. The camera zooms in slightly as the cars approach each other. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of car air fresheners being ineffective or unappealing. # Value propositions - looks good - smells good - all good # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented as a branded message, using professional visuals and editing to convey the product's benefits in a humorous and engaging way. # Storyline - 00:00–00:02 The ad opens with an overhead shot of two cars driving on a tree-lined road. - 00:02–00:03 The perspective shifts to ground level, showing a raccoon's tail lying on the road next to the shoulder, as a car speeds away in the background, implying it was hit by a car. - 00:03–00:04 The ad transitions to inside the car, where a man looks concerned, suggesting guilt or worry about hitting the raccoon. - 00:04–00:07 The rearview mirror reveals the raccoon sitting in the back seat, looking happy and giving a thumbs-up, subverting the audience's expectations. - 00:07–00:10 The man looks down and opens the glove compartment to reveal a brown package. - 00:10–00:12 He tears open the package, revealing a Drift car air freshener. - 00:12–00:15 The man holds up the Drift air freshener, smiling and displaying it to the camera. - 00:15–00:18 The man attaches the air freshener to the car's visor clip. - 00:18–00:21 The driver is shown stopping at a red light, and the car drives away with blue smoke trailing behind it. - 00:21–00:24 The Drift air freshener floats into view, with text appearing.

# Ad summary This ad features a person showcasing how the Drift car air freshener makes their car smell amazing. The ad presents a scenario where a friend compliments the car's scent, prompting the user to reveal the Drift product as the source of the pleasant aroma. # Brand positioning Drift is presented as a premium car air freshener brand that prioritizes both scent and aesthetics. The brand offers a modern alternative to traditional air fresheners, with a focus on sophisticated design and high-quality fragrances. Drift aims to occupy a space in the consumer's mind as a provider of stylish and effective solutions for maintaining a fresh and inviting car interior. The brand aligns with values of modern convenience and elevated experiences. # Product Drift offers a line of car air fresheners that come in a wooden block, encased in a metal or plastic holder, that attaches to the car's sun visor. The air freshener utilizes natural fragrances to deliver a premium scent experience within the vehicle. The Drift car air freshener is designed for car owners who appreciate a clean and inviting interior. The product comes in a rectangular box. It attaches to the car's sun visor. # Visual style The ad has a casual, user-generated content (UGC) feel, with natural lighting and simple editing. The shots are mostly static, with occasional close-ups to highlight the product and its features. The pacing is moderate, with cuts timed to the music. # Hooks Spoken: 00:00–00:01: [Enthusiastic] Amiga, tu coche huele increíble, ¿cómo lo haces? Text overlay: 00:00–00:01: Amiga, tu coche huele increíble, ¿cómo lo haces? Visual: 00:00–00:01: Inside a car, the camera focuses on the center console and dashboard. A person with fair skin and long pink nails reaches across the center console. A navigation system is visible on the screen. # Funnel stage Top of funnel (Awareness) # Pain points The frustration of having a car that doesn't smell fresh or inviting. # Value propositions - Compliments on your car smelling incredible # Benefits - Car smells incredible # Features - Natural fragrances # Call to action None used. # Social proof - “Amiga, tu coche huele increíble” – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented from the perspective of a satisfied customer showcasing the product and its benefits. # Storyline - 00:00–00:01 The ad starts with a scene inside a car, where the driver's friend compliments the car's amazing smell. - 00:01–00:02 The ad proceeds by showing the packaging of the Drift air freshener, revealing it as the source of the pleasant scent. - 00:02–00:04 The person opens the packaging and reveals the wooden block air freshener. - 00:06–00:08 The person shows the product and how it attaches to the sun visor. - 00:09–00:14 The ad ends with a montage of the air freshener attached to the sun visor, with a view of the outside as the car drives through the city.

# Ad summary This ad promotes Drift car fresheners as a luxury product that elevates the style and scent of any car. It uses a variety of creators to convey a message of class and sophistication, emphasizing that 'true gentlemen' invest in Drift for a superior experience. # Brand positioning Drift positions itself as a luxury car freshener brand, directly contrasting itself against cheaper, plastic alternatives. The brand aligns with values of sophistication, style, and class, appealing to individuals who want to elevate their car's interior and overall experience. Drift aims to occupy the space of accessible luxury within the car accessory market, offering a refined alternative to typical, low-quality car fresheners and promoting a lifestyle of sophistication. # Product Drift is a luxury car freshener made of either wood or stone, featuring a sleek, minimal design that instantly elevates the interior of any vehicle. It's marketed as a sophisticated alternative to cheap, plastic car fresheners, offering a more refined and stylish option for car owners. Drift is sold as a monthly subscription, with a new scent delivered each month, lasting up to 30 days. The fresheners are attached to the car's sun visor, keeping them out of view while still freshening the air. A variety of luxury scents such as Cabana, Teak, Amber and more are available. It is sold for $10. # Visual style The ad has a polished, UGC-hybrid style. It combines quick cuts and static shots, with smooth transitions between scenes. The production quality appears high, giving it a commercial feel while maintaining an accessible, relatable tone. The pacing is fast, with cuts timed to the music and voiceover, creating a sense of urgency and excitement. Cuts stay around 200 BPM. # Hooks Spoken: If his car smells like this, he can get whatever he wants. Text overlay: If his car smells like this, he can get WHATEVER he wants 🔥 Visual: 00:00–00:02: A person with pink chrome painted nails holds a transparent rock-shaped container with a wooden product inside. The sunlight shines through the translucent container, giving the product a golden glow. The background is out of focus. # Funnel stage Consideration # Pain points The ad addresses the problem of using cheap, plastic car fresheners that don't align with a sophisticated lifestyle. "Real gentlemen don't use cheap plastic car fresheners." # Value propositions - The sleek minimal design instantly elevates the interior - A new sophisticated scent every month each lasting up to 30 days - Only $10 # Benefits - Elevates the interior of any vehicle - Keeps it classy - Makes any car smell and feel 10x more luxurious # Features - Luxury car freshener - Made of wood or stone - Sleek minimal design - Subscription service - New sophisticated scent every month - Lasting up to 30 days - Luxury scents - Cabana - Teak - Amber - Only $10 # Call to action None used. # Social proof - “That's why I always go for gentlemen who use Drift. They know how to keep it classy." # Point of view - Customer 70% – This is communicated through the use of various people describing and using the product in their cars. - Brand 30% – Communicated through text overlays and product descriptions. # Storyline - 00:00–00:02 A woman holds a uniquely shaped car freshener while speaking about the type of car that warrants certain special treatment. The ad opens with a direct message about the type of car that is assumed to be owned by someone who gets 'whatever he wants.' This aims to quickly intrigue viewers by associating a specific lifestyle or level of success with the kind of car (and, by extension, freshener) being shown. - 00:03–00:08 The ad pivots to visual examples of ordinary car fresheners, then an individual unpacking a Drift product. It makes it clear that real gentlemen don't use cheap plastic fresheners, this is intended to make viewers question their current choices and consider Drift as a superior alternative for those who value style and sophistication. - 00:08–00:17 Lifestyle shots showcase how Drift enhances the car interior, followed by an endorsement of the type of man who uses Drift. Viewers are encouraged to aspire to the lifestyle associated with using Drift, by positioning it as a choice made by 'gentlemen' who 'keep it classy'. - 00:17–00:22 The ad highlights the convenience of Drift's subscription service, showcasing the regular delivery of new scents. This reinforces the idea of ongoing sophistication and luxury, suggesting that Drift is not just a one-time purchase but a continuous upgrade to the car's ambiance. - 00:22–00:26 Viewers are shown the available luxury scents they can choose from as part of a subscription. It showcases the range of high-end options available, further emphasizing the brand's commitment to luxury and personalized experiences. - 00:26–00:28 The ad emphasizes the accessible price point of $10, making luxury attainable. By highlighting the affordable price, Drift reduces the barrier to entry and makes its product appealing to a broader audience looking for an easy upgrade. - 00:28–00:36 The ad contrasts men who spend a lot on cars but still look tacky with true gentlemen who invest in Drift. By setting up this comparison, the brand further differentiates itself from those who may prioritize spending on the car itself, but who neglect the details that communicate true style and class.

# Ad summary This ad promotes Drift car air fresheners, using a man with a mullet and a 90s vibe. The ad uses surreal and humorous visuals while demonstrating the car air freshener. # Brand positioning Drift is presented as a car air freshener brand that defies the category norms by offering a premium, natural, and aesthetically pleasing alternative to traditional car fresheners. The brand seems to target consumers who are tired of the typical cheap and artificial car fresheners and seek a more sophisticated and environmentally conscious option. It aims to occupy a space in the consumer's mind that associates car fresheners with quality, style, and natural ingredients. The ad promotes a fun and unconventional lifestyle, differentiating itself from competitors by using a humorous and surreal tone. # Product The Drift car air freshener is a wooden block designed to provide a natural scent to vehicles. The air freshener appears to clip onto the visor of the car. The ad conveys that the product is aesthetically pleasing and made with natural ingredients. The copy 'Looks good, smells good, all good' positions Drift as a product that combines visual appeal with aromatic benefits, aiming to overcome consumer hesitation about traditional, artificial-smelling car air fresheners. # Visual style The ad has a humorous and surreal aesthetic, blending high-end product shots with absurd and unexpected visuals. The editing style combines quick cuts and static shots to create a sense of dynamic energy while maintaining focus on the product. It combines elements of both a polished commercial and a UGC feel. The pacing is quick, with frequent cuts to maintain viewer engagement. The use of unexpected visuals paired with high-quality product shots creates a unique and memorable viewing experience. # Hooks Spoken: 00:11–00:14 [Laughing] Text overlay: drift Visual: 00:11–00:13 The camera is inside the car and shows the face of a man with long brown hair and a mullet, wearing a red bandana and sunglasses. He is smiling while driving the car. The text 'drift' is on the top left. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that traditional car air fresheners are cheap and have an artificial smell, leading to consumer dissatisfaction. # Value propositions - The product combines visual appeal with aromatic benefits. # Benefits - Looks good - Smells good - All good # Features - Wooden block - Natural scent # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is shown from the brand's perspective, showcasing the product features and comedic value. # Storyline - 00:00–00:01 00:00–00:01 A man with a mullet, sunglasses, and a plaid shirt is shown in the middle of a field holding up a Drift car air freshener. - 00:01–00:02 00:01–00:02 The camera quickly zooms into the man's sunglasses, reflecting the Drift car air freshener being held. - 00:02–00:04 00:02–00:04 The camera shows a bergamot, followed by a bundle of pine needles being dropped over the hood of an orange car. - 00:04–00:06 00:04–00:06 The shot shows a hand installing a Drift air freshener to the visor of a car. - 00:06–00:08 00:06–00:08 A coconut gets smashed on the hood of an orange car. - 00:08–00:09 00:08–00:09 The camera pans out and shows the orange car with a Drift license plate. - 00:09–00:10 00:09–00:10 The camera shows the same orange car being driven on a road in a city. - 00:10–00:13 00:10–00:13 The camera cuts back to the man with the mullet smiling and driving in his car. - 00:13–00:16 00:13–00:16 The shot zooms out, and lime wedges and coconuts start flying around the car while the man drives. - 00:16–00:20 00:16–00:20 The camera is positioned above the car and shows it driving down the street with blue flames coming from the bottom. - 00:20–00:25 00:20–00:25 The camera shows a tire surrounded by rocks and green leaves, with the Drift air freshener in the top center. The camera shows the text 'Looks good, smells good, all good'.

# Ad summary The ad features a man talking to the camera about Drift car air fresheners. He is talking about how you can drive in style and your car can smell good with Drift. It starts with a coconut hitting a car and ends with a man driving a car. # Brand positioning Drift positions itself as a provider of high-quality, stylish car air fresheners made from natural wood and essential oils. The brand distinguishes itself from typical, artificial-smelling car fresheners by emphasizing the use of real oils and zero junk. Drift promotes an elevated driving experience, transforming an ordinary commute into something more luxurious and enjoyable. The brand aligns with a lifestyle that values quality, natural ingredients, and a touch of sophistication, all while pushing against the norm of cheap, chemical-laden car fresheners. Drift aims to occupy the space of a premium, boutique car accessory that enhances the driving experience, appealing to customers who care about both style and substance. # Product Drift offers a boutique car accessory designed to elevate the driving experience with a focus on natural and stylish car air fresheners. It is a wooden block infused with real oils, offering a natural scent that transforms an ordinary commute into a luxurious experience. The target audience includes individuals who value quality, style, and natural ingredients. A key selling point is its divergence from the norm of cheap, chemical-laden car fresheners, appealing to customers who desire a more sophisticated and enjoyable driving environment. The product aims to address the pain point of unpleasant car odors and transform it into a luxurious driving experience. # Visual style The ad has a polished, high-end commercial aesthetic with quick cuts and smooth transitions. The production quality is high, combining elements of UGC and professional cinematography. The pacing is quick, with cuts timed to the voiceover. The ad features a combination of static shots and dynamic camera movements, creating a sense of energy and sophistication. The visual motifs include recurring shots of luxury cars, natural elements, and close-ups of the Drift air freshener. # Hooks Spoken: Still driving a rolling chemistry lab, buddy? Text overlay: drift Visual: 00:00–00:01 A close-up shot of a bergamot fruit floating above the hood of a luxury car. The car is orange and has a silver grill. The background is blurry and looks like it is outside. / 00:01–00:02 A close-up shot of a coconut floating above the hood of a luxury car. The car is orange and has a silver grill. The background is blurry and looks like it is outside. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of driving with unpleasant smells that come from a "rolling chemistry lab" # Value propositions - Drift air fresheners provide a scent you actually deserve. They have real oils with zero junk. # Benefits - Wrapped in pure style - Scent you actually deserve - Tropical prince in a traffic jam # Features - Zero junk - Real oils - Just wood # Call to action Get Drift # Point of view - Customer 80% – The majority of the ad is from the perspective of a man in the car who seems to be a customer using the product. - Brand 20% – The brand's POV is communicated through product claims and visuals showcasing its logo, brand name, and stylistic choices. # Storyline - 00:00–00:04 The ad begins with close-up shots of fruits, namely bergamot, coconut, and the Drift wood freshener, all floating above the hood of a luxury car. The intention is to capture the viewer's attention with dynamic visuals and establish the brand's unique positioning. - 00:04–00:09 A coconut shatters on the hood of the car, followed by the brand name and product USP. - 00:09–00:14 The ad shifts to a full shot of the car, which transitions to a newer model, emphasizing the brand's association with luxury and style. - 00:14–00:18 The next segment showcases the Drift air freshener being installed, driving home the point that it's a boutique accessory and not trash. - 00:18–00:27 The ad returns to a man in the car who introduces himself as being a "tropical prince" thanks to the Drift product. - 00:27–00:35 The camera shot transitions to a full view of the car as it drives down the road. The man in the car is then driving through the city as text appears onscreen to say "Looks good, smells good, all good".

# Ad summary A man encounters a raccoon and a terrible smell in his car, then quickly resolves the odor issue with Drift car air freshener. # Brand positioning Drift is presented as a premium air freshener brand designed for cars. The brand aims to occupy a space in the consumer's mind as a solution for eliminating unwanted odors in vehicles with a stylish design. The brand's tone is somewhat humorous, and it promotes the value of a good-smelling and aesthetically pleasing car environment. Drift contrasts with traditional air fresheners with its minimalist, modern wooden design and subtle scent diffusion, moving away from traditional, artificial-smelling options. # Product Drift is a car air freshener featuring a minimalist design with a wood block engraved with the brand's name. It is for anyone who wants their car to have a high-quality, subtle, and natural scent. The product has a wooden casing and uses a clip to attach to the car's visor. The packaging of the product appears to be eco-friendly, using recyclable materials. One USP is the stylish design that blends seamlessly into the car's interior. It addresses the purchase barrier of traditional air fresheners that are bulky and have an artificial smell. Drift is worth buying because it is presented as both effective in eliminating odors and aesthetically pleasing. # Visual style The ad has a polished commercial aesthetic with a blend of natural light and controlled studio lighting. The editing style includes quick cuts to enhance the pace and humor, with smooth transitions between scenes. The production quality feels high-end, aiming to convey a sense of sophistication and style. The pacing is moderate, with cuts timed to match the upbeat music track, enhancing the overall rhythm of the ad. # Hooks Spoken: 00:29–00:30: [Voiceover] Looks good Text overlay: 00:29–00:30: looks good Visual: 00:00–00:02: An aerial shot shows two dark-colored cars driving down a straight, two-lane road that cuts through a dense forest with green trees on either side. The camera pans down, following the cars as they move. / 00:02–00:04: A close-up shot inside the car shows a man, approximately 30-40 years old, with short brown hair and a beard, wearing a black leather jacket over a dark t-shirt. He is focused on driving. The framing is from the chest up. Cut to: A low-angle, ground-level shot shows the striped tail and paw of a dead raccoon on the side of the road. A black car is driving past in the background, emitting smoke from its tires. / 00:04–00:06: A close-up of the driver's face shows his expression changing from neutral to disgusted as he wrinkles his nose. The lighting is natural, and the background is blurred. / 00:06–00:10: A medium shot shows the driver looking around the car with a worried and disgusted expression. He is frantically searching for the source of the smell. The camera is static and shows the car's interior. / 00:10–00:14: The camera shows a raccoon sitting in the back seat, visible in the rearview mirror, laughing and pointing towards the camera. The animal has grey and black fur and is seated upright in the car's interior. The scene cuts to a closer shot of the raccoon, which is laughing and pointing its finger. / 00:14–00:19: Back inside the car, the driver is now opening the glove compartment to take out a package, which is wrapped in brown paper and plastic. The video shifts to a split screen: a close up of the driver's face on top, and his hands retrieving the packaged item from the glove compartment on the bottom. Cut to: a close-up of the driver's hands tearing open the brown paper. / 00:19–00:21: A close-up shows a small, rectangular wooden block with the word "drift" engraved on it sitting on the car seat. A faint blue light emanates from underneath the block. / 00:21–00:26: The driver, smiling, holds up the wooden block. The shot focuses on the product and the driver's happy expression. The camera then shows the driver's hand clipping the Drift air freshener onto the car's visor. / 00:26–00:29: A side view of the car at a stoplight shows the man smiling and driving away as the light turns green. Blue smoke is visible from the tires. # Funnel stage Middle of funnel (Consideration) # Pain points Unpleasant odors in the car # Value propositions - Modern wood design for a stylish solution to car odors # Benefits - Eliminates unwanted car odors - Stylish design # Features - Wood block design - Clip on visor # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of the driver, showcasing his experience and reaction to the bad smell and his satisfaction with the Drift air freshener. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with an aerial shot of two cars driving on a wooded road. - 00:02–00:04 00:02–00:04: The scene cuts to inside one of the cars, showing a man driving on the road. This is followed by a ground-level shot of what appears to be a dead raccoon on the side of the road as the car drives past. - 00:04–00:06 00:04–00:06: The driver reacts with disgust, wrinkling his nose as if smelling something bad. The audience experiences this reaction through his facial expressions, which transition from neutral to disgusted. - 00:06–00:10 00:06–00:10: The driver then frantically searches for the source of the smell in his car. The tone is urgent, conveying the unpleasantness of the odor. - 00:10–00:14 00:10–00:14: A raccoon appears in the rearview mirror, laughing and pointing, implying it is the source of the smell and is mocking the driver. The tone here shifts to humor as the raccoon's exaggerated laughter emphasizes the absurdity of the situation. - 00:14–00:19 00:14–00:19: The driver retrieves a package from the glove compartment, furiously tearing it open to reveal a Drift car air freshener. The tone here is quick and efficient, with a sense of immediate relief. - 00:19–00:21 00:19–00:21: The scene focuses on the Drift air freshener sitting on the car seat, highlighting its clean design. This is shown from a third-person perspective, providing a clear view of the product. - 00:21–00:26 00:21–00:26: The driver smiles, and the ad shows him holding up the product and clipping it to the car's visor, demonstrating how to use it. The tone is cheerful and reassuring. - 00:26–00:33 00:26–00:33: The ad concludes with the driver happily driving away in his now fresh-smelling car, with the tagline "looks good smells good all good". This offers a resolution and reinforces the benefits of the product.

# Ad summary The ad opens with falling objects, including a coconut that strikes the hood of a car. The man who gets out of the car has water droplets on his face and sunglasses. He then reveals that the Drift air freshener makes him feel like a tropical prince in a traffic jam. He installs the car air freshener. # Brand positioning Drift is presented as an air freshener brand that offers premium and tropical scents. The brand is positioned as a way to enhance the driving experience by bringing tropical, luxury fragrances into the car. The brand uses an individual in a car traffic jam as a relatable way to align with the audience by implying the luxury that Drift gives you in everyday situations. # Product The Drift car air freshener is a small, rectangular wood block that clips onto a vehicle's sun visor. The air freshener comes in various tropical scents, including bergamot, coconut, and lime. It is designed to provide a luxurious scent experience while driving. It is positioned as a way to escape the mundane of traffic jams. # Visual style The ad features a hybrid of polished and UGC-style visuals. The editing style includes quick cuts and transitions, syncing with the audio. The visual effects add a humorous tone to the overall advertisement. # Hooks Spoken: 00:20–00:20 Drift. Text overlay: 00:20–00:33 drift Visual: 00:20–00:26 The same man is in the driver's seat, smiling. # Funnel stage Consideration # Pain points Traffic jams can be a mundane and unpleasant experience. # Value propositions - Wood block clip-on for easy installation and long lasting - Tropical scents for a luxury car experience # Benefits - Premium driving experience - Makes him a tropical prince in a traffic jam # Features - Tropical scents - Wood block - Clips onto sun visor # Call to action None used. # Social proof - "Now I'm a tropical prince in a traffic jam" – Male 1 (Customer). # Point of view - Customer 100% – The POV is communicated from the brand using a customer. # Storyline - 00:00–00:05 00:00–00:05 Objects, including a coconut, drop and hit the hood of a car. - 00:05–00:09 00:05–00:09 A man gets out of the car with water on his face and sunglasses. - 00:09–00:13 00:09–00:13 The car turns into a new Mercedes-Benz. - 00:13–00:17 00:13–00:17 The man enters the new car and places the Drift air freshener in the visor. - 00:17–00:24 00:17–00:24 The man in the car smiles and says that Drift makes him feel like a tropical prince in a traffic jam. - 00:24–00:29 00:24–00:29 The car is shown driving on a road. - 00:29–00:33 00:29–00:33 The Drift air freshener appears with text that says, "Looks good, smells good, all good."

# Ad summary A man is driving on a long road, and is suddenly startled by a raccoon. He quickly gets over it and puts in a Drift car air freshener, and drives off with a cloud of colored smoke coming from his tires. # Brand positioning Drift is a car air freshener brand that is presented as sleek and effective. The brand occupies a space in the consumer's mind as a way to get a good smelling car in a unique and fun way. The brand is using a comedic tone to stand out from competitors. # Product Drift is a car air freshener that comes in a small wooden block with a black clip on the back to attach to the car. The product comes in a tan rectangular package that can be placed on the seat and put in the car. The product is small and sleek, and has a long lasting smell. The product is for anyone who wants their car to smell good. # Visual style The ad has a comedic visual style with a high end production quality. There are quick cuts, and smooth transitions. The pacing is fast, at around 20 cuts per minute. The visuals are timed to the music beats. # Hooks Spoken: 00:08–00:10: [Sarcastic] heh heh heh heh Visual: 00:08–00:09: The camera is in the back of the car, looking at the rearview mirror, and a raccoon is inside the car and smiling in the mirror. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is that the car smells bad. # Value propositions - The product looks good and smells good, making it all good to put in the car. # Benefits - Looks good - Smells good - All good # Features - Small wooden block - Black clip on the back # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is from the perspective of a man driving a car and dealing with the smell of the road. # Storyline - 00:00–00:02 00:00–00:02: A top-down drone shot shows two cars driving on a road surrounded by trees. This is meant to establish the setting for the ad. - 00:02–00:04 00:02–00:04: The car stops and a raccoon is shown dead on the side of the road. This establishes the humor and tone for the ad. - 00:04–00:07 00:04–00:07: The man driving the car is shown, startled and annoyed by the raccoon. This shows the man is in a state of mind to want to improve his car. - 00:07–00:09 00:07–00:09: A raccoon is shown in the rearview mirror, implying it is inside the car, making the man more uncomfortable. - 00:09–00:15 00:09–00:15: The man is frantically looking for something in the car, when he finds the Drift air freshener on the seat. This establishes the product as a solution to the raccoon problem. - 00:15–00:20 00:15–00:20: The man is happy and puts the Drift air freshener on the sun visor. This shows how happy the product makes the man. - 00:20–00:23 00:20–00:23: The man drives off with green smoke coming from his tires, implying the air freshener is doing its job. This re-establishes the humor of the ad. - 00:23–00:26 00:23–00:26: The Drift air freshener is shown floating in the air with text saying "looks good, smells good, all good", summarizing the product's benefits.