How Thrive Market Advertises on Meta

# Ad summary This ad promotes Thrive Market, highlighting its ability to provide healthier alternatives to common junk foods and grocery staples. The ad showcases the convenience of ordering through the app and having items delivered directly to your door, emphasizing savings and ease of making healthier choices. # Brand positioning Thrive Market is presented as a purveyor of healthy and wholesome alternatives to everyday grocery items, positioning itself as a solution for consumers seeking to make healthier choices without sacrificing convenience or taste. The brand aligns with a lifestyle focused on wellness and conscious consumption, pushing against the norms of readily available processed foods. Thrive Market aims to occupy the space of a trusted provider of better-for-you options, emphasizing both functional benefits (healthier ingredients) and emotional appeal (satisfying cravings without guilt). The brand offers a variety of products, from snacks and pantry staples to personal care items, all curated to meet higher standards of quality and nutrition. # Product Thrive Market offers a curated selection of healthy alternatives to conventional grocery items, delivered directly to your door. The products range from snacks like chips and popcorn to pantry staples like pasta and bone broth. These alternatives are presented as "wholesome dupes of all your favorites," implying they mimic the taste and satisfaction of familiar foods but with healthier ingredients and formulations. The ad highlights savings of up to 30% off, addressing the purchase barrier of healthy foods often being more expensive. The products are for anyone looking to make healthier choices easier and more convenient, with a focus on providing options that don't compromise on taste or enjoyment. # Visual style The ad has a bright, clean, and polished aesthetic, resembling a UGC-style commercial. The editing style features quick cuts and smooth transitions, maintaining a fast pace. The production quality is high-end, with clear visuals and professional-looking text overlays. The visual motifs include product comparisons, unpacking scenes, and app screen recordings. The pacing is consistent, with cuts timed to the music beats, creating a dynamic and engaging viewing experience. # Hooks Text overlay: 00:00–00:02: Tired of eating the same old junk? 🤢 Visual: 00:00–00:02: A close-up, overhead shot shows a variety of junk food items (Gushers, Goldfish, Skittles, Chips Ahoy, Cheetos, etc.) arranged on a white kitchen counter. A woman's hands are visible as she moves the items around. The lighting is bright and even. The camera is stationary. / 00:02–00:02: A medium shot shows a Thrive Market box being placed on a white kitchen counter with dark gray cabinets. The box is green with white botanical designs and the Thrive Market logo. The woman is wearing a gray tank top and sweatpants. The camera pans slightly to follow the box. The lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of being "Tired of eating the same old junk?" This signals a frustration with unhealthy food choices and a desire for better alternatives. # Value propositions - Healthier alternatives to your favorite foods, making it easier to eat well. - Convenient ordering and delivery, saving time and effort. - Affordable pricing with savings up to 30% off, making healthy eating more accessible. # Benefits - Healthier choices - Convenience - Savings up to 30% off - Easy ordering - Delivery to your door # Features - Wholesome dupes of all your favorites - Savings up to 30% off - Order anywhere, anytime - Delivered right to your door - Join now for just $5/month # Call to action Join now for just $5/month # Point of view - Customer 90% – The ad is primarily told from the perspective of a customer showcasing the products and their experience. - Brand 10% – The brand's perspective is communicated through text overlays and product displays. # Storyline - 00:00–00:02 00:00–00:02: A woman is shown surrounded by various junk food items on a kitchen counter. The text overlay asks, "Tired of eating the same old junk?" This sets up the problem the ad aims to solve: the desire for healthier snack options. The perspective is from someone frustrated with unhealthy food choices, conveyed through the visual of the junk food and the questioning text. - 00:02–00:02 00:02–00:02: The woman places a Thrive Market box on the counter. The text overlay says, "We've got you!" This introduces Thrive Market as the solution to the problem of unhealthy snacking. The perspective shifts to the brand offering a solution, conveyed through the brand's packaging and reassuring text. - 00:02–00:04 00:02–00:04: A split screen shows a comparison between conventional grocery items (Cheerios, Diet Coke, etc.) marked with a red X and Thrive Market alternatives marked with a green checkmark. The text overlay states, "Thrive Market helps make healthier choices easier." This visually demonstrates the brand's value proposition of providing healthier options. The perspective is from the brand highlighting the benefits of its products. - 00:04–00:07 00:04–00:07: The woman unpacks a Thrive Market box, revealing various healthy food items. The text overlay says, "With a ton of wholesome dupes of all your favorites and savings up to 30% off it's a no brainer!" This emphasizes the variety and affordability of Thrive Market's offerings. The perspective is from a satisfied customer showcasing the products, conveyed through the unpacking action and enthusiastic tone. - 00:07–00:10 00:07–00:10: A screen recording shows the Thrive Market app with various products and discounts highlighted. The text overlay says, "Queue your favorites. Peep those savings." This demonstrates the ease of finding and saving on healthy products through the app. The perspective is from a user navigating the app, conveyed through the screen recording and encouraging text. - 00:10–00:12 00:10–00:12: A hand scrolls through the Thrive Market app on a phone. The text overlay says, "Order anywhere, anytime." This highlights the convenience of ordering through the app. The perspective is from a user interacting with the app, conveyed through the hand scrolling and straightforward text. - 00:12–00:17 00:12–00:17: A Thrive Market box is shown on a doorstep, and a woman picks it up and brings it inside. The text overlay says, "And get it all delivered right to your door! Who knew healthy eating could be so easy? We did. Now you do too. 😉" This emphasizes the convenience of delivery and reinforces the ease of healthy eating with Thrive Market. The perspective is from the brand encouraging the viewer to experience the convenience, conveyed through the delivery visual and playful tone. - 00:17–00:20 00:17–00:20: A screen displays the Thrive Market logo and the text, "Join now for just $5/month." This provides a clear call to action and highlights the affordability of a Thrive Market membership. The perspective is from the brand directly addressing the viewer with a clear offer.

# Ad summary This ad addresses common parental concerns about healthy eating—cost, restriction, and time—by presenting Thrive Market as an online grocery solution. It visually debunks these "lies" by showcasing how Thrive Market offers savings on trusted brands, provides healthier swaps for family favorites, and delivers groceries directly to the door, saving time and sanity. The ad features various families happily unpacking their Thrive Market boxes, emphasizing convenience, quality, and peace of mind. # Brand positioning Thrive Market positions itself as the accessible and trustworthy solution for healthy living, aiming to occupy the space of a convenient, affordable, and curated online grocery store in the consumer's mind. The brand aligns with values of health, convenience, family well-being, and smart shopping. It pushes against the common perception that healthy eating is expensive, restrictive, or time-consuming, instead offering a streamlined experience. Its positioning is both functional (savings, delivery, curated products) and emotional (peace of mind, family health, ease of discovery). The ad implies that Thrive Market simplifies the process of finding and purchasing high-quality, healthy products, making it a go-to for busy parents. # Product The product is Thrive Market, an online membership-based grocery store that delivers healthy and sustainable products directly to consumers' doors. It works by offering a curated selection of "healthier trusted brands" at discounted prices, allowing members to save money and time compared to traditional grocery shopping. The product is for parents and individuals who want to provide healthy options for their families but are challenged by the cost, perceived restriction, or time commitment of healthy eating. Explicitly stated product details include savings of "up to 30% off" on categories like "Frozen essentials," "Kid-approved snacks," "Plant-powered cleaning," "Ready-to-go meals," and "Juices without added sugar." A key USP is the curation process, where "Every product is held to the highest standards," eliminating the need for consumers to "scan ingredient labels." The ad highlights use occasions such as stocking a pantry, packing school lunches, and general household shopping. It addresses purchase barriers by directly refuting the "lies" that healthy eating costs too much, is restrictive, or takes too much time, presenting Thrive Market as the solution to these problems. The ad tells the viewer that Thrive Market is worth trying because it offers convenience, affordability, and peace of mind, making healthy living easier and more accessible. # Visual style The ad features a polished UGC-style aesthetic, blending authentic, home-shot footage with clear, branded messaging. The editing rhythm is quick and dynamic, especially during product showcases and the social proof montage, creating a sense of efficiency and variety. Production quality is high, resembling well-produced influencer content rather than raw UGC, supporting a trustworthy yet relatable tone. Visual motifs include frequent close-ups on hands interacting with products and the consistent use of the Thrive Market box as a central prop. Pacing shifts from a slightly slower, problem-setting introduction to rapid cuts during product demonstrations (around 1-2 cuts per second) and then back to a more relaxed pace for the benefit-driven conclusion. Audio-visual sync is evident, with cuts often aligning with music beats and text overlays appearing precisely when the corresponding visual is shown. # Hooks Text overlay: EXPOSED! / about eating healthy / 3 Lies parents believe about eating healthy Visual: A close-up, slightly angled shot looking down into an open, white kitchen drawer. The drawer is filled with various packaged snacks and baby food pouches, including "PIPCORN Twists," "fruit snacks," "PARTAKE Chocolate Chip" cookies, "SERENITY KIDS smoothie" pouches, and "Simple Mills Almond Flour" crackers. A light-skinned hand with short, clean nails and a ring on the ring finger is seen pulling the drawer open from the bottom right. The background is a light-colored rug. The camera is handheld, moving slightly as the drawer opens. / An extreme close-up, slightly angled shot of a white grocery store receipt. The receipt shows various itemized purchases and a total of "$139.21." The camera is static. # Funnel stage Middle of funnel (Consideration) # Pain points Healthy eating costs too much – Shown by a grocery receipt totaling $139.21. Eating healthy = restriction – Shown by a hand sweeping away conventional snacks from a drawer. Eating healthy takes too much time – Shown by a person pushing an empty grocery cart through a supermarket aisle. # Value propositions - You can save up to 30% on healthier trusted brands - You don't need to CUT, just SWAP - Like healthier versions of your family's faves - Just get trusted brands delivered to your door - No more scanning ingredient labels - Every product is held to the highest standards - With peace of mind - Join 1M+ families who shop at Thrive Market - Join now for just $5/month # Benefits - You can save up to 30% on healthier trusted brands - You don't need to CUT, just SWAP - Like healthier versions of your family's faves - Just get trusted brands delivered to your door - No more scanning ingredient labels - discover new products - With peace of mind - skip the store - save your sanity # Features - save up to 30% off - healthier trusted brands - Frozen essentials - Kid-approved snacks - Plant-powered cleaning - Ready-to-go meals - Juices without added sugar - Every product is held to the highest standards - trusted brands delivered to your door # Call to action Join now for just $5/month # Social proof - Join 1M+ families who shop at Thrive Market # Point of view - Customer 70% – The ad primarily shows individuals and families interacting with the products and experiencing the benefits of Thrive Market in their daily lives, often from a first-person or observational perspective. - Brand 30% – The ad includes explicit brand messaging, product showcases, and direct claims about Thrive Market's standards and offerings. # Storyline - 00:00–00:02 The ad opens with a hand opening a kitchen drawer filled with various packaged snacks and baby food pouches. This immediately sets a relatable scene of a typical family pantry, establishing the context of everyday food choices and hinting at the "lies" about healthy eating. The perspective is first-person, from the person opening the drawer, creating an immersive and personal feel. The tone is inquisitive, leading into the problem statement. - 00:02–00:03 A close-up shot of a grocery store receipt with a total of $139.21 is shown. This visually introduces the first "lie" about healthy eating being expensive, directly connecting to the previous scene of a stocked pantry. The perspective is a close-up, emphasizing the financial aspect. The tone is revealing, exposing a common concern. - 00:03–00:05 A person is seen unpacking a large cardboard box filled with various healthy food items onto a kitchen counter. This transitions from the problem (cost) to the solution, showing a convenient way to receive healthy groceries. The perspective is third-person, observing the unpacking process. The tone is positive and solution-oriented, suggesting ease and abundance. - 00:05–00:06 A hand places a Thrive Market branded box onto a kitchen counter. This explicitly introduces the brand as the solution, linking the previous unpacking scene directly to Thrive Market. The perspective is third-person, focusing on the brand's arrival. The tone is clear and direct, presenting the brand. - 00:06–00:08 A young boy excitedly approaches and then helps a woman carry a large Thrive Market box from the doorstep into the house. This reinforces the convenience of home delivery and highlights the family-friendly aspect of the brand. The perspective is third-person, showing a relatable family interaction. The tone is joyful and energetic, emphasizing the positive experience. - 00:08–00:15 A rapid montage of hands showcasing various healthy products from Thrive Market, categorized by on-screen text (Frozen essentials, Kid-approved snacks, Plant-powered cleaning, Ready-to-go meals, Juices without added sugar). This demonstrates the wide variety and specific categories of products available, directly addressing the "cost" lie by showing how savings apply across different needs. The perspective is close-up, product-focused, and fast-paced, conveying abundance and choice. The tone is informative and reassuring, highlighting the breadth of offerings. - 00:15–00:17 A hand sweeps a collection of conventional snack foods (Doritos, Cheetos, Oreos, Pringles) out of a kitchen drawer, leaving it empty. This visually represents the second "lie" about healthy eating being restrictive, showing the removal of "unhealthy" options. The perspective is first-person, creating a sense of action and change. The tone is decisive, illustrating a common struggle. - 00:17–00:19 A hand holds up a can of "The Good Crisp Company Sour Cream & Onion" chips, followed by a hand holding "SOLELY: organic MANGO & GUAVA FRUIT GUMMIES." These are presented as healthier alternatives, directly addressing the "restriction" lie by showing that healthy eating doesn't mean giving up favorite snacks, just swapping them. The perspective is close-up, product-focused, and comparative. The tone is empowering and educational, offering viable alternatives. - 00:19–00:22 A split screen comparison shows a bag of conventional "Twizzlers" with a red 'X' next to a box of "Annie's Fruit Rope" with a green checkmark. This is followed by a comparison of "Nutri-Grain" bars with an 'X' and "Bobo's Strawberry Stuffed Oat Bites" with a checkmark. This visually reinforces the "just swap" message, clearly illustrating healthier versions of family favorites. The perspective is third-person, comparative, and instructional. The tone is clear and persuasive, guiding the viewer towards better choices. - 00:22–00:24 A person pushes an empty grocery cart through a supermarket aisle filled with refrigerated items. This visually represents the third "lie" about healthy eating taking too much time, showing the tedious and time-consuming nature of traditional grocery shopping. The perspective is first-person, from the shopper's view, creating a sense of drudgery. The tone is weary, highlighting a common inconvenience. - 00:24–00:26 A woman opens a Thrive Market branded box on a kitchen counter. This immediately presents Thrive Market as the solution to the time-consuming grocery trip, emphasizing convenience and home delivery. The perspective is third-person, observing the ease of receiving a delivery. The tone is efficient and stress-free, offering a clear alternative. - 00:26–00:29 A woman and a young girl are looking at the ingredient label on a box of "Fruit by the Foot." The woman points to the label. This highlights the pain point of needing to scrutinize labels for healthy choices. The perspective is close-up, focusing on the interaction with the product. The tone is concerned, showing a common parental struggle. - 00:29–00:30 A flat lay shot of numerous healthy packaged products from Thrive Market, with a trophy icon overlaid. This visually communicates that Thrive Market curates products that meet high standards, eliminating the need for consumers to scan labels themselves. The perspective is overhead, showcasing variety and quality. The tone is authoritative and reassuring, building trust. - 00:30–00:32 A woman and a young girl are joyfully interacting with products from an open Thrive Market box, with the girl reaching for a snack. This shows the positive experience of discovering new, trusted products with peace of mind. The perspective is third-person, capturing a happy family moment. The tone is joyful and carefree, emphasizing the positive outcome. - 00:32–00:34 A grid of nine different families (men, women, children) happily unpacking Thrive Market boxes in their homes. This provides social proof and reinforces the idea that many families trust and enjoy Thrive Market. The perspective is a multi-frame montage, showing diverse users. The tone is communal and validating, building a sense of belonging. - 00:34–00:35 A first-person shot of a person pushing an empty grocery cart, looking down at their feet. This reiterates the pain point of traditional grocery shopping, contrasting it with the convenience of Thrive Market. The perspective is first-person, emphasizing the physical act of shopping. The tone is reflective, highlighting the effort involved. - 00:35–00:37 A woman is comfortably sitting on a couch, drinking from a mug and reading a book. This visually represents the desired outcome of saving time and sanity by using Thrive Market, allowing for relaxation instead of grocery shopping. The perspective is third-person, showing a peaceful domestic scene. The tone is serene and aspirational, illustrating the benefit of convenience. - 00:37–00:39 The Thrive Market logo appears on a light background with abstract shapes, followed by a call to action. This serves as the final brand message and call to action, summarizing the offer. The perspective is static, brand-focused. The tone is clear and direct, prompting action.

# Ad summary This ad promotes Thrive Market, an online grocery store that makes organic and non-GMO groceries affordable. The ad features a creator shopping at a typical health food store and comparing prices with Thrive Market on her phone. She highlights a new member offer of $60 in free groceries plus 30% off the first order. # Brand positioning Thrive Market is presented as an online grocery store that makes organic and non-GMO groceries affordable. The brand aims to occupy the space in the consumer's mind as a saving grace for those wanting to eat healthy without blowing their budget. The brand promotes a lifestyle of health and affordability, pushing against the notion that eating healthy has to be expensive. The brand positioning is functional, emphasizing simplicity and affordability. # Product Thrive Market is presented as an online grocery store that offers organic and non-GMO groceries at affordable prices. The product is for anyone wanting to eat healthy without breaking the bank. It offers a wide range of healthy brands typically found in health food stores, but at lower prices. A key USP is affordability, making healthy eating accessible to more people. The ad showcases various groceries available at Thrive Market and highlights the new member offer of $60 in free groceries and 30% off the first order. It addresses the purchase barrier of high prices in typical health food stores by offering a more affordable alternative. # Visual style The ad has a UGC feel with casual, quick cuts. The video is shot in natural lighting and appears to be filmed on a smartphone. The editing rhythm is quick, with the cuts timed to match the pacing of the creator's speech. The overall aesthetic is clean and modern. # Hooks Spoken: 00:00–00:01 All of this... Text overlay: $10.99 / All of this Visual: 00:00–00:01 The camera, in a handheld style, is close to a shelf in a grocery store. On the shelf are two boxes of Magic Spoon protein cereal, in orange and purple packaging, selling for $10.99. A shopping cart containing items such as almond breeze, tomato paste, organic protein powder, and Mavericks birthday cake cookies, is shown from an above angle. # Funnel stage Consideration # Pain points The high cost of organic and non-GMO groceries in typical health food stores. "All of this... cost me $150 from my local health store." # Value propositions - Organic and non-GMO groceries at affordable prices - Shop all the best healthy brands without the bougie health food store price tag - New member offer: $60 in free groceries + 30% off first order # Benefits - Affordable prices - Eat healthy without blowing your budget # Features - Online grocery store - Organic and non-GMO groceries - Wide range of healthy brands # Call to action Join Thrive Market today! # Social proof - "Thrive Market has been my saving grace" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer and creator of the brand, as she shares her personal experience with using Thrive Market to buy organic groceries. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with close-ups of grocery items and prices at a local health store, conveying the message that shopping for healthy groceries can be expensive. - 00:02–00:06 00:02–00:06 The creator shows herself in a typical health food store and explains that everything in her cart costs $150. She then reveals a Thrive Market cart on her phone, showing the same items costing under $100, communicating the price difference between shopping at local stores versus Thrive Market. - 00:06–00:10 00:06–00:10 The creator is in a kitchen and explains that Thrive Market is a saving grace as someone who wants to eat healthy without blowing their budget. She is smiling in front of Thrive Market packaging, suggesting a positive relationship with the brand. - 00:11–00:16 00:11–00:16 The creator shows organic and non-GMO groceries and checks the price of an item on her phone in the Thrive Market app. This shows the selection and that the brand makes organic and non-GMO groceries actually affordable. - 00:16–00:23 00:16–00:23 The creator visits a local grocery store and compares the prices on Thrive Market to groceries on the shelves, continuing to emphasize that the prices are way better. - 00:24–00:28 00:24–00:28 The creator shows all of the groceries she purchased with Thrive Market, with on-screen text explaining the new member offer, communicating that the savings really add up. - 00:28–00:33 00:28–00:33 The creator shows herself using the products and searching for groceries on the Thrive Market app, suggesting that Thrive Market is the fix if you want to eat healthy without the bougie health food store price tag. - 00:33–00:39 00:33–00:39 The creator shows two Thrive Market boxes and is standing behind her groceries, suggesting that you can join Thrive Market today to get $60 in free groceries and 30% off your first order.

# Ad summary A woman, who identifies as a middle-class mom on a health journey, shares her experience with Thrive Market, emphasizing its convenience, curated selection of organic and non-GMO brands, and cost savings. # Brand positioning Thrive Market is presented as an accessible online grocery membership service that specializes in providing healthy, organic, and non-GMO products. The brand aims to be the go-to solution for busy, health-conscious individuals and families who want to prioritize wellness without sacrificing convenience or affordability. It takes the stress out of label-checking by curating a selection of products that meet strict standards, simplifying the grocery shopping experience for those who want to save time and money while maintaining a healthy lifestyle. # Product Thrive Market is presented as a healthy grocery membership that delivers organic, non-GMO products directly to your door. Members gain access to exclusive prices and discounts, weekly sales, and free shipping with minimum order requirements. The service curates a selection of top-selling brands that meet specific dietary needs and preferences, featuring filters for high-protein, gluten-free, and other dietary considerations. One key USP is that Thrive Market takes care of checking labels, ensuring that all products meet high standards for healthy ingredients, restricting over 1,000 ingredients. Features like the "Buy It Again" option make it easy to reorder favorite items. The service aims to save users money, with the creator noting that she saved $27.24 on this order, as well as saving on gas due to delivery convenience. # Visual style The ad has a casual, UGC feel, with the creator speaking directly to the camera in a natural setting. The editing style is quick and straightforward, with simple cuts between shots to maintain viewer engagement. The overall production quality is mid-range, leaning towards authenticity over polished commercial aesthetics. There is a consistent use of text overlays to highlight key points, synced to spoken lines. The pacing is fairly consistent throughout the ad. # Hooks Spoken: 00:00–00:08: I've lost 56 pounds, and I'm currently in my healthy mom era. Let me show you how I shop without worry for just $5 a month. Text overlay: GROCERY SHOPPING AS A MIDDLE CLASS MOM ON A HEALTH JOURNEY Visual: 00:00–00:08: A medium shot of a woman in her 30s, with medium-length hair, wearing a green top and jeans, standing outside on a sunny day with a house and trees in the background. She is smiling and gesturing with her hands while speaking directly to the camera, which is being held in a selfie style. # Funnel stage Middle of funnel (Consideration) # Pain points Worrying about the ingredients in groceries and having to check labels: "And I don't even have to worry about checking the labels because Thrive Market takes care of that for me." # Value propositions - Shop without worry for just $5 a month # Benefits - Shop without worry - healthy grocery membership - specially curated selection of the top selling, organic, non-GMO brands - definitely saving money # Features - Exclusive prices & discounts - Weekly sales - FREE shipping to your door - 1,000+ restricted ingredients - Buy It Again feature - 90+ diet & lifestyle filters # Call to action Join Thrive Market # Point of view - Customer 100% – The entire video is delivered from the perspective of a customer sharing her positive experience with the product. # Storyline - 00:00–00:08 00:00–00:08: The creator introduces herself as a middle-class mom on a health journey who has lost 56 pounds and is now in her "healthy mom era." She invites viewers to join her in discovering how she shops without worry for just $5 a month. - 00:08–00:12 00:08–00:12: The creator transitions to her kitchen and announces that Thrive Market delivered straight to her door, introducing the concept of the service. - 00:12–00:20 00:12–00:20: She gives a "first look" at the contents of the box, then elaborates that Thrive Market members get access to exclusive prices, weekly sales, and free shipping, highlighting the benefits of the membership. - 00:20–00:25 00:20–00:25: The creator emphasizes that members do not need to worry about checking labels because Thrive Market takes care of that for them, addressing a key pain point for health-conscious shoppers. - 00:25–00:27 00:25–00:27: She picks up and displays a jar of organic peanut butter, noting that it is creamy, giving an example of the products available through Thrive Market. - 00:27–00:33 00:27–00:33: The creator states that if you notice you like something and you want it again, make sure you're utilizing all of their features. - 00:33–00:40 00:33–00:40: She showcases the search filters for diet and lifestyle needs, such as high-protein or gluten-free, emphasizing that Thrive Market has whatever you need. - 00:40–00:45 00:40–00:45: The creator shares Kettle & Fire bone broth, and states they have a "Buy It Again" feature every single time. - 00:45–00:53 00:45–00:53: She addresses concerns about high gas prices and highlights the savings that Thrive Market offers, noting that she saved $27.24 on the order. - 00:54–00:57 00:54–00:57: Join Thrive Market and receive an offer for free groceries, ending the video with a clear CTA.

# Ad summary A video ad featuring Nick Green, CEO & Co-Founder of Thrive Market, who highlights the issue of over 10,000 chemicals introduced into the food supply over the last 75 years, contrasting the US FDA's approach with Europe's stricter regulations. He then introduces Thrive Market as a solution, emphasizing their commitment to "Trusted Ingredients" by restricting over 1,000 harmful ingredients found in conventional grocery stores. The ad showcases various healthy products available through Thrive Market and concludes with a call to action for viewers to join the membership for $5/month to shop for products that are good for them and the planet. # Brand positioning Thrive Market is presented as a pioneering and responsible online grocery platform that actively challenges the status quo of the conventional food industry. It aims to occupy the mind of the conscious consumer as a trusted gatekeeper for healthy, sustainable, and ethically sourced products. The brand aligns with values of health, transparency, environmental responsibility, and consumer empowerment, promoting a lifestyle where making healthy choices is easy and accessible. It directly pushes against the category norm of widespread chemical additives in food, positioning itself as a superior alternative to traditional grocery stores by meticulously vetting ingredients and restricting over 1,000 harmful substances. The brand positioning is primarily functional, focusing on the rigorous quality standards and ingredient restrictions, but also strongly emotional, appealing to consumers' desire for health, safety, and a positive impact on the planet. # Product The featured product is the Thrive Market membership, which grants access to an online marketplace offering healthy and sustainable groceries and household products. It works by providing a curated selection of items that adhere to strict quality standards, including being 100% non-GMO and restricting over 1,000 ingredients commonly found in conventional grocery stores, such as synthetic colors, artificial flavors, high-fructose corn syrup, GMOs, antibiotics, and growth hormones. The membership is for individuals and families who are concerned about the ingredients in their food and products, seeking healthier, organic, and ethically sourced options. Key USPs include "Trusted Ingredients," "Ethical Sourcing," "Planet Positive," being "On a Mission," and "Tasted & Tested." The ad highlights that certified organic is always their first choice, and they vet ingredients for safety and wholesomeness. It addresses the purchase barrier of finding truly healthy products by doing the vetting for the consumer, ensuring everything on their platform meets high standards. The ad shows various products available, from protein bars and pasta to snacks, beverages, hand soap, and laundry detergent, demonstrating the breadth of their offerings for a holistic healthy lifestyle. # Visual style The ad employs a hybrid visual style, blending polished, direct-to-camera segments with UGC-style product interactions and screen recordings. The overall aesthetic is clean, bright, and modern, utilizing natural light where possible (outdoor shots, home interior) and well-lit indoor settings. Production quality is high, leaning towards a polished commercial feel for the talking head segments, while the product and lifestyle shots maintain an authentic, slightly scrappy, UGC-like feel, particularly with the handheld camera work and close-ups. Visual motifs include frequent close-ups on hands interacting with products and clear, legible text overlays. The editing style is characterized by quick cuts, especially during the product showcase segments, creating a dynamic and fast-paced rhythm. Pacing is generally quick, with cuts occurring every 1-2 seconds during product demonstrations, and slightly longer holds during the talking head segments. Audio-visual sync is strong, with cuts and text overlays precisely timed to the voiceover, enhancing the clarity and impact of the message. # Hooks Spoken: Over the last 75 years, over 10,000 chemicals have been introduced into our food supply. That is terrifying. Text overlay: Over the last / 75 years / over 10,000 / chemicals / have been / introduced / into our food / supply / That is terrifying. Visual: Close-up shot of two hands, one holding the top cookie of an Oreo-like sandwich cookie, the other holding the bottom cookie with an excessive, thick layer of white cream filling. The cream has small, colorful speckles. The background is blurred green foliage, suggesting an outdoor setting. The camera is stationary, third-person, eye-level. Lighting is bright, natural. / Close-up shot of a blue Slush Puppie machine dispenser. Blue slushy liquid is being dispensed into a yellow and red Slush Puppie branded cup. The background is blurred, showing parts of the machine. The camera is stationary, third-person, eye-level. Lighting is bright, likely indoor artificial. / Medium close-up shot of Nick Green, a male with light skin, dark hair, and glasses, wearing a dark blue long-sleeved shirt. He is looking directly at the camera, speaking. The background is a bright, modern home interior with white walls, shelves with decorative items (plants, books, framed art), and a large window. The camera is stationary, tripod-mounted, eye-level, direct address. Lighting is bright, natural. # Funnel stage Middle of funnel # Pain points The single most central frustration or problem the product is solving is the widespread presence of harmful chemicals and additives in the conventional food supply, and the lack of sufficient regulation by bodies like the FDA. "Over the last 75 years, over 10,000 chemicals have been introduced into our food supply. That is terrifying." "It's pretty fair to say that the FDA is not going far enough." Visual of a grocery cart full of highly processed, branded snacks (00:32-00:33) implies the difficulty of finding healthy options in traditional stores. # Value propositions - Over the last 75 years, over 10,000 chemicals have been introduced into our food supply. That is terrifying. - The FDA is not going far enough. At Thrive Market, we take a totally different approach. - The first and most important quality standard that we focus on is Trusted Ingredients. That means going organic certified wherever possible. - We're also 100% non-GMO and on ThriveMarket.com, the whole catalog, we restrict more than 1,000 ingredients that are found in conventional grocery stores. - You can shop for healthy products in a way that is good for you, but also good for the planet. - If you're looking to shop at a grocery store that actually cares about your health, join Thrive Market. # Benefits - Avoids "terrifying" chemicals in food. - Access to products with "Trusted Ingredients." - Ability to shop for "organic certified" products. - Access to "100% non-GMO" products. - Avoids "more than 1,000 ingredients that are found in conventional grocery stores." - Shop for products "good for you." - Shop for products "good for the planet." - Shop at a "grocery store that actually cares about your health." - Convenience of online shopping (implied by app/delivery visuals). - Peace of mind knowing products are vetted. # Features - Over 10,000 chemicals have been introduced into our food supply - The EU has taken a much more aggressive stance - They literally only allow 300 food additives - The FDA is not going far enough - We take a totally different approach - Trusted Ingredients - Certified organic is always our first choice - 100% non-GMO - Restrict more than 1,000 ingredients - Shop for healthy products - Good for you, but also good for the planet - Join Thrive Market for just $5 a month # Call to action Join Thrive Market # Point of view - Brand 60% - The CEO directly addresses the camera, explains company standards, and presents information about the brand's mission and product vetting process. - Customer 40% - Visuals show hands interacting with products, a family receiving and unboxing products, and a first-person view of a grocery cart, representing the user experience. # Storyline - 00:00–00:01 The ad opens with a close-up shot of hands separating an Oreo-like cookie, revealing an excessive amount of cream filling. This visual immediately sets a tone of excess and artificiality, conveying the message that common foods might contain more than meets the eye. The perspective is third-person, focusing on the product interaction. - 00:01–00:02 A close-up shot of a Slurpee machine dispensing blue liquid into a cup. This continues the theme of artificiality and processed foods, reinforcing the idea that many common consumables are laden with unnatural ingredients. The perspective is third-person, observing the process. - 00:02–00:05 Nick Green, CEO & Co-Founder of Thrive Market, appears in a talking-head shot, directly addressing the viewer. He states, "Over the last 75 years, over 10,000 chemicals have been introduced into our food supply. That is terrifying." This is a direct, alarming statement from an expert/brand voice, establishing the core problem and creating a sense of urgency and concern. The tone is serious and informative. - 00:05–00:09 Nick Green continues speaking, now with a National Geographic article about "common U.S. snack ingredients... banned or restricted abroad" overlaid on the screen. He explains, "If you look across the pond, the EU has taken a much more aggressive stance." This introduces a comparative element, highlighting the disparity in food regulations and further emphasizing the problem in the US. The perspective is expert/brand, using external validation. - 00:09–00:12 The screen transitions to a CNET article titled "California Bill Aims to Bar 5 Food Chemicals Already Banned In Europe," with a background of Skittles bags. Nick Green states, "They literally only allow 300 food additives." This continues the comparison, showing that even US states are recognizing the issue, and quantifies the strictness of European regulations, implicitly criticizing the US. The perspective remains expert/brand, using external validation. - 00:12–00:16 Nick Green returns to a full talking-head shot, concluding his problem statement: "It's pretty fair to say that the FDA is not going far enough." This is a direct critique, solidifying the problem and positioning the brand as a necessary alternative due to regulatory shortcomings. The tone is critical and authoritative. - 00:16–00:19 A lifestyle shot shows a woman and a young girl opening their front door to find two large Thrive Market boxes. Nick Green's voiceover states, "At Thrive Market, we take a totally different approach." This visually introduces the solution (Thrive Market) and shifts the tone to positive and hopeful, showing the convenience and family-friendliness of the service. The perspective is customer, showing a positive interaction. - 00:19–00:22 The screen shows a mobile view of the Thrive Market website, displaying "What It Means To Be Thrive Market Approved" with icons for "Trusted Ingredients," "Ethical Sourcing," etc. Nick Green explains, "The first and most important quality standard that we focus on is Trusted Ingredients." This transitions into the solution's details, providing concrete reasons why Thrive Market is different and trustworthy. The perspective is brand, detailing its standards. - 00:22–00:24 The screen scrolls down the Thrive Market website to the "1. Trusted Ingredients" section, showing a detailed description. Nick Green elaborates, "That means going organic certified wherever possible." This provides specific examples of their commitment to quality, reinforcing the "Trusted Ingredients" claim. The perspective is brand, offering transparency. - 00:24–00:25 A close-up of a hand holding an "ALOHA" protein bar, breaking it open to show the inside. The "USDA ORGANIC" logo is overlaid. This visually demonstrates the organic certification and the quality of a specific product, making the abstract claims tangible. The perspective is customer, showing product interaction. - 00:25–00:28 A shot of various packaged food products on a kitchen counter, with a hand adding more items. Nick Green states, "We're also 100% non-GMO and on ThriveMarket.com, the whole catalog..." This continues to showcase the range of products and reinforces another key quality standard (non-GMO). The perspective is customer, showing product variety. - 00:28–00:32 A screen overlay lists ingredients Thrive Market restricts, with many crossed out. Nick Green finishes his sentence, "...we restrict more than 1,000 ingredients that are found in conventional grocery stores." This provides a powerful visual and quantitative comparison, directly contrasting Thrive Market with traditional stores and emphasizing their commitment to clean ingredients. The perspective is brand, providing a clear differentiator. - 00:32–00:33 A first-person POV shot of pushing a grocery cart filled with popular snack brands (Lay's, Ruffles, Cheetos) down a grocery store aisle. This visually represents the "conventional grocery stores" mentioned, creating a stark contrast with Thrive Market's offerings and reinforcing the problem. The perspective is customer, showing a common experience. - 00:33–00:34 A split screen shows a woman on the right looking at her phone, and the left side shows a screen recording of the Thrive Market app with "kid snacks" search results. Nick Green says, "When you become a Thrive Market member..." This transitions to the ease of shopping with Thrive Market, showing the digital experience and targeting a specific use case (kid snacks). The perspective is customer, demonstrating convenience. - 00:34–00:35 A hand places "CHOMPS" beef sticks into a glass container. Nick Green continues, "...you can shop for healthy products..." This shows a practical application of the membership, organizing healthy snacks. The perspective is customer, showing product use. - 00:35–00:36 A hand holds a "SALT & STONE" deodorant stick. Nick Green continues, "...in a way that is good for you..." This expands the product range beyond food, showing personal care items, and reiterates the personal benefit. The perspective is customer, showing product use. - 00:36–00:37 A hand pumps "everyone hand soap" from a bottle. Nick Green continues, "...but also good for the planet." This further expands the product range to household items and introduces the environmental benefit. The perspective is customer, showing product use. - 00:37–00:38 A hand holds a box of "MOLLY'S SUDS" laundry detergent sheets. Nick Green continues, "...So if you're looking..." This continues the product showcase, reinforcing the breadth of offerings and the environmental benefit (plastic-free packaging). The perspective is customer, showing product use. - 00:38–00:41 The woman and young girl from earlier are unboxing Thrive Market products in their kitchen. The girl excitedly holds up a box of "THREE WISHES" cereal. Nick Green concludes, "...to shop at a grocery store that actually cares about your health..." This brings back the positive customer experience, showing joy and reinforcing the brand's core value of caring for health. The tone is warm and authentic. The perspective is customer, showing a positive outcome. - 00:41–00:42 Nick Green returns to a full talking-head shot, delivering the final call to action: "Join Thrive Market for just $5 a month." This is a direct, clear, and concise call to action from the brand's leader, providing the offer. The tone is direct and persuasive. - 00:42–00:47 A branded end screen with the Thrive Market logo and the text "Join now for just $5/month." This provides a clear visual summary of the offer and CTA, allowing the viewer to process the information. The perspective is brand, providing final instructions.

# Ad summary This Thrive Market ad showcases several food and supplement products, emphasizing convenience and alignment with health goals. The tagline "Food that fits your goals without the guesswork" highlights the ease of finding suitable items on the platform. Products from brands such as Orgain, Chomps, Bragg, Kaizen, Gaia, Kachava, and Hilma are displayed, representing various dietary needs and preferences. # Brand positioning Thrive Market is presented as a curated online marketplace focused on health and wellness products. The brand aims to simplify healthy living by offering a selection of items that align with specific dietary goals, eliminating the need for guesswork. The brand positions itself as a convenient solution for consumers seeking better-for-you food and supplements. With a focus on quality and ease of access, Thrive Market caters to those who value health and are willing to invest in premium products. # Product The ad features a variety of food and supplement products available through Thrive Market. Orgain Organic Nutrition is shown in a multi-pack, emphasizing its convenience as a nutritional beverage. Chomps Chomplings Beef sticks are highlighted as a protein snack. Bragg Apple Cider Vinegar is featured for its health benefits. Kaizen Rice offers a healthy grain option. Gaia Ashwagandha supplement is presented for stress relief and overall wellness. Kachava Vanilla is shown as an all-in-one meal replacement. Hilma Daily Fiber + Digestive Enzyme is presented as a supplement to improve digestive health. Each product is chosen to represent a different aspect of healthy eating and wellness, collectively showcasing the range and quality available on Thrive Market, and positions the brand as a one-stop-shop for health-conscious consumers. # Visual style The ad features a clean and well-lit product shot set against a solid-colored background, giving it a polished and modern feel. The use of natural light and wooden surfaces provides a sense of warmth and authenticity. The overall style is minimalist and focuses on the products themselves, without distracting elements. The typography is bold and legible, ensuring the key message is easily scannable. # Hooks Headline: FOOD THAT FITS YOUR GOALS WITHOUT THE GUESSWORK # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not knowing whether certain foods fit your diet, which the ad copy refers to as "the guesswork." # Value propositions - Food that fits your goals without the guesswork: Convenience in aligning dietary choices with health objectives. # Benefits - Simplified healthy eating - Convenient nutritional beverage - Protein snack - Health benefits - Healthy grain option - Stress relief and wellness - Meal replacement - Improved digestive health # Features - Orgain organic nutrition - Chomps beef sticks - Bragg apple cider vinegar - Kaizen rice - Gaia ashwagandha supplement - Kachava vanilla all-in-one - Hilma daily fiber + digestive enzymes # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is present in the ad by the display of the Thrive Market logo at the top, accompanied by the tagline and arrangement of various food and supplement products. This indicates the brand's perspective in showcasing its diverse offerings aimed at simplifying healthy eating. # Storyline - The ad opens with the phrase, "FOOD THAT FITS YOUR GOALS WITHOUT THE GUESSWORK," immediately conveying the message that Thrive Market simplifies healthy eating. The brand is telling the audience that its products align with their nutritional objectives, eliminating the need for extensive research or label-reading. - Next, the ad showcases a variety of products from different brands, including Orgain, Chomps, Bragg, Kaizen, Gaia, Kachava, and Hilma, positioned on a wooden surface. The brand is visually demonstrating the range and diversity of its offerings, suggesting that Thrive Market caters to various dietary needs and preferences. - Finally, the arrangement of these products together on the wooden surface aims to reinforce the idea that Thrive Market is a one-stop-shop for health-conscious consumers, offering a curated selection of high-quality items. The brand's intention is to visually communicate convenience, quality, and alignment with health goals, making healthy living easier for its target audience.

# Ad summary This ad showcases Thrive Market, an online grocery store that allows you to filter by your dietary restrictions. The ad features a woman talking about how much easier it is to live with Celiac Disease now that she uses Thrive Market. # Brand positioning Thrive Market is presented as an online grocery store focusing on healthy and dietary-restriction-conscious individuals. It positions itself as a solution for those with specific dietary needs, like Celiac disease or gluten intolerance, providing an easier way to find groceries without having to read ingredient labels or shop at multiple stores. The brand promotes convenience and saving time and mental energy, with an emphasis on high-quality, certified gluten-free options. It also highlights membership benefits like savings, weekly sales, and price matching. # Product Thrive Market is an online grocery membership that allows users to filter by dietary restrictions and lifestyle choices. It is designed for individuals with specific dietary needs, such as those with Celiac disease or gluten sensitivities, but also caters to broader health-conscious consumers. The platform offers over 90 diet and lifestyle filters, ensuring groceries meet certified standards like gluten-free certification. It provides access to savings up to 30% off, weekly sales, and price matching, addressing the purchase barriers of cost and accessibility. It aims to streamline grocery shopping, freeing up mental energy and time for other activities. # Visual style The ad has a UGC feel, with handheld camera shots and a casual, conversational tone. The editing style includes quick cuts and jump cuts, maintaining a fast pace. The production quality appears to be a hybrid, with some shots looking more polished than others. The pacing is fairly consistent, with frequent cuts aligning with the voiceover. # Hooks Spoken: 00:00–00:01 What if I told you that living with Celiac disease didn't have to suck? Text overlay: 00:00–00:06 Gluten-free girlies wake up! / 00:00–00:06 There's an easier way to find healthy groceries on a budget Visual: 00:00–00:02 A young, light-skinned woman with blonde hair wearing a black tank top and jeans is bent over at the waist with her head on the kitchen counter. The kitchen has wooden countertops, white cabinets, and an open shelf with a flower vase. Outside the window are trees. # Funnel stage Middle of funnel (Consideration) # Pain points Living with Celiac disease can be frustrating and difficult, as expressed by the narrator resting her head on the counter. "What if I told you that living with Celiac disease didn't have to suck?" # Value propositions - Thrive Market gives you an easier way to find healthy groceries, saves you mental energy and time, and is delivered right to your door. # Benefits - An easier way to find healthy groceries on a budget - You don't have to read an ingredient label ever again - Celiac safe groceries are delivered right to your door while I go live life - I can use my mental energy to hang out with friends or workout, not just to think about food. # Features - 90+ diet & lifestyle filters - Certified gluten-free certification - Online grocery membership # Call to action Sign up for Thrive Market today. # Social proof - “Instead, my celiac-safe groceries are delivered right to my door while I go live life. And that alone makes the membership worth it.” – Female 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the customer's perspective, sharing their experience and the benefits of using the product. # Storyline - 00:00–00:01 00:00–00:01 The ad starts with a woman resting her head on the counter, expressing frustration about living with Celiac disease. This sets up the problem the ad will address. - 00:01–00:08 00:01–00:08 The narrator poses rhetorical questions about the difficulties of living with Celiac disease and grocery shopping. This emphasizes the frustrations many Celiac sufferers face. - 00:08–00:11 00:08–00:11 The narrator then introduces Thrive Market as the solution to these problems. This marks the transition from problem to solution. - 00:11–00:17 00:11–00:17 The ad highlights the features of Thrive Market, focusing on its extensive filtering options. This emphasizes its ability to meet dietary restrictions. - 00:17–00:21 00:17–00:21 The ad highlights additional benefits of Thrive Market membership, such as savings and access to a variety of grocery options. This reinforces the value proposition of the service. - 00:21–00:25 00:21–00:25 The narrator describes how Thrive Market helps them save mental energy and time. This connects the product to a broader lifestyle benefit. - 00:25–00:31 00:25–00:31 The ad ends with a call to action, encouraging viewers to sign up for Thrive Market. It also mentions discounts and free groceries as an incentive. - 00:31–00:34 00:31–00:34 The ad ends highlighting the offer for signing up.

# Ad summary This ad showcases Thrive Market as a health-conscious online grocery store. It contrasts common kids' snacks with artificial ingredients and highlights Thrive Market's vetted, simple ingredient options. The ad emphasizes allergy and diet filtering, delivery, and a current offer to incentivize new memberships. # Brand positioning Thrive Market is presented as an online, health-conscious grocery store that emphasizes simple, vetted ingredients. It aims to occupy the space of a trusted source for health-focused groceries, specifically those catering to dietary restrictions and health-conscious families. The brand values transparency and health, pushing against the norm of highly processed snacks with artificial ingredients commonly found in American grocery stores. Its positioning is both functional (offering specific dietary filters and vetted ingredients) and emotional (providing peace of mind for parents about the food their children consume). # Product Thrive Market is an online grocery store that curates and delivers health-conscious food products. The service is presented as a solution for parents concerned about artificial ingredients, dyes, and excessive sugar in their children's snacks and lunches. Thrive Market restricts over 1,000 sketchy ingredients and allows users to filter products by allergies and diets. It offers kid-approved lunch staples made with simple ingredients, free of artificial dyes, and without added sugar. A USP is stress-free grocery shopping vetted by experts, with the added convenience of free delivery for orders meeting the minimum requirement. The ad makes a case for Thrive Market as a curated solution that addresses parents' health concerns and time constraints. # Visual style The ad has a bright and clean aesthetic with a mix of UGC-style shots and polished product displays. Quick cuts and text overlays are used to highlight key benefits and ingredients. The production quality appears to be a hybrid of UGC and commercial, lending credibility to the brand. The pacing is fast, with cuts timed to the music beats and voiceover lines, creating an engaging rhythm. # Hooks Spoken: 00:03–00:05 [SINGING] I took my time, I took my time with ya. Text overlay: 00:03–00:05 There's an online / 00:03–00:05 health-conscious / 00:03–00:05 grocery store Visual: 00:03–00:04 A well-organized pantry shelf is shown, featuring clear containers filled with various healthy snacks such as Solely fruit jerky, Chomps beef sticks, Pipcorn popcorn, and Siete chips. A small potted plant sits in the background. Text overlay: "There's an online health-conscious grocery store". / 00:04–00:05 A well-organized pantry shelf is shown, featuring clear containers filled with various healthy snacks such as Solely fruit jerky, Chomps beef sticks, Pipcorn popcorn, and Siete chips. A small potted plant sits in the background. Text overlay: "There's an online health-conscious grocery store". # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the worry and stress associated with selecting safe and healthy snacks for children due to the prevalence of artificial ingredients, dyes, and excessive sugar in common grocery store options. This is visually represented by showing common snack options such as Gushers and Teddy Grahams, and text overlays labeling them with specific additives of concern, such as “artificial ingredients” and “synthetic preservatives”. The ad then explicitly states, “No more worrying about what's hiding in their lunch with the membership”. # Value propositions - Health-conscious online grocery store - Vetted by experts - Made with simple ingredients # Benefits - No more worrying about what's hiding in their lunch with the membership - Stress less with groceries vetted by experts - Kickstart healthier habits # Features - Restricts 1,000+ sketchy ingredients - Easily filter by allergies and diet - Kid-approved lunch staples - Cookies free of artificial dyes - Juices without added sugar - Grass-fed protein sticks - Shop from anywhere - Get free delivery to your door # Call to action $60 FREE GROCERIES + 30% OFF FIRST ORDER # Point of view - Customer 35% – POV is communicated through visuals of receiving the Thrive Market delivery and packing a lunchbox with Thrive Market snacks. - Brand 65% – POV is communicated through on-screen text emphasizing benefits and features of the subscription. # Storyline - 00:00–00:02 The ad begins by showing common kids' snacks found in American grocery stores. - 00:00–00:02 The visual text overlay adds artificial ingredients, seed oils, and synthetic preservatives to these snacks, reflecting the POV that these are undesirable components. - 00:02–00:03 The ad transitions to an organized pantry full of Thrive Market snacks. - 00:02–00:03 This highlights a contrast to the previous images, setting up Thrive Market as a better solution. - 00:04–00:06 The ad cuts to a child receiving a Thrive Market delivery. - 00:04–00:06 This visually represents the convenience of the service from the customer's perspective. - 00:06–00:08 A hand strikes through a list of sketchy ingredients, showing Thrive Market’s vetting process. - 00:06–00:08 This builds on the previous point by explaining how the brand addresses ingredient concerns. - 00:08–00:11 Common grocery store snacks are displayed with overlaid text emphasizing negative ingredients like high-fructose corn syrup and artificial flavors. - 00:11–00:14 The screen transitions to a packed lunchbox with healthy snacks. - 00:11–00:14 The text overlay notes that the membership means no more worrying about hidden ingredients in lunch. - 00:14–00:16 The ad shows Thrive Market's filtering options, like gluten-free or organic. - 00:14–00:16 This is a product demo of the user interface and available parameters. - 00:16–00:26 Various Thrive Market-approved snacks are highlighted. - 00:16–00:26 This is a product showcase. - 00:26–00:31 Lunch boxes are displayed with Thrive Market snacks. - 00:26–00:31 The text overlay highlights savings and expert approval. - 00:31–00:33 The ad shows a Liquid I.V. product and text about kickstarting healthier habits. - 00:33–00:34 The ad demonstrates shopping via mobile. - 00:33–00:34 This emphasizes convenience and ease of use. - 00:34–00:36 A filled drawer is shown. - 00:34–00:36 The text overlay notes free delivery. - 00:36–00:39 The ad concludes with the Thrive Market logo and offer details. - 00:36–00:39 This is a clear call to action to subscribe.

# Ad summary This ad promotes Thrive Market, an online grocery store that offers healthy and low-sugar food options. The ad features a woman who shares her experience of struggling to find low-sugar options in traditional grocery stores. She then introduces Thrive Market as a solution, highlighting its easy filtering options, variety of products, and convenient delivery. The ad emphasizes the benefits of Thrive Market, such as saving time, finding fun low-sugar treats, and enjoying easy meals. It concludes with a call to action, encouraging viewers to try Thrive Market and save up to 30% on every order. # Brand positioning Thrive Market is presented as a healthy online grocery store that simplifies finding and purchasing better-for-you foods. The brand positions itself as a solution for those seeking low-sugar, high-protein, and other health-conscious options, eliminating the need for extensive label reading and guesswork. Thrive Market aligns with a lifestyle focused on healthy living and convenience, offering a wide variety of products that cater to different dietary needs and preferences. The brand pushes against the norms of traditional grocery shopping by providing a curated selection of healthy items and guaranteeing the lowest prices. The brand positioning is both functional, emphasizing the ease of finding specific health-focused products, and emotional, promoting a sense of fun and satisfaction in achieving health goals. # Product Thrive Market is an online grocery store that offers a wide range of healthy and low-sugar food options. It works by providing a curated selection of products that meet specific dietary needs and preferences, such as low-sugar, high-protein, gluten-free, and organic. The platform allows users to easily filter and search for products based on their health goals, making it simple to find items that align with their lifestyle. Thrive Market is for anyone who wants to eat healthier and avoid the hassle of reading labels and guessing about ingredients. The platform offers a variety of products, including snacks, treats, chocolates, kid-friendly snacks, hydration drinks, and easy meal ingredients. A key USP is the ability to filter by specific health needs, such as low-sugar or high-protein. The ad shows use occasions such as snacking, enjoying treats, and preparing easy meals for busy nights. It addresses the purchase barrier of time-consuming label reading by offering a simplified and curated shopping experience. The ad highlights the value of Thrive Market by showcasing its ability to provide fun, low-sugar wins and make healthy living feel uncomplicated. # Visual style The ad has a UGC feel with a mix of polished and casual shots. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality is a hybrid of UGC and commercial, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02 I used to struggle finding low sugar options Text overlay: 00:00–00:02 I used to struggle finding low sugar options / 00:00–00:02 Sugar count 🤯 / 00:00–00:02 60g / 00:00–00:02 11g Visual: 00:00–00:02 The shot is from a first-person perspective in a grocery store aisle. A young woman with long, dark hair is looking at the camera with a slightly frustrated expression. She is wearing a black and white patterned sweater. In the foreground, there are various grocery items on the shelves. At the bottom of the screen, there is a graphic displaying three products with their sugar counts: a Naked juice bottle (60g), a box of Nutri-Grain bars (11g), and a bottle of poppyseed dressing (11g). The lighting is bright and fluorescent, typical of a grocery store. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of struggling to find low-sugar options in traditional grocery stores. The woman in the ad states, "I used to struggle finding low sugar options," highlighting the difficulty of navigating traditional grocery stores for specific dietary needs. # Value propositions - Fun, low-sugar wins: treats & chocolates - Fun, low-sugar wins: kid-friendly snacks - Fun, low-sugar wins: hydration - Fun, low-sugar wins: refreshing sips - Even easy meals for busy nights # Benefits - Saves time - Finds fun low-sugar treats - Enjoy easy meals - No more label reading - Healthy living shouldn't feel complicated # Features - Healthy online grocery store - Easy filtering options - Wide variety of products - Convenient delivery - Low-sugar options - High-protein options - Gluten-free options - Organic options # Call to action None used. # Point of view - Customer 85% – The ad is primarily told from the perspective of a customer sharing her personal experience with Thrive Market. - Brand 15% – The brand's perspective is communicated through product showcases, website and app displays, and promotional messages. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman in a grocery store, expressing her past struggle with finding low-sugar options. This sets up the problem that the ad will address, highlighting the difficulty of navigating traditional grocery stores for specific dietary needs. The perspective is from the woman's point of view, sharing her personal experience. The tone is relatable and slightly frustrated, as she emphasizes the challenge of finding suitable products. - 00:02–00:04 00:02–00:04 The scene transitions to a shot of various Thrive Market products, followed by the woman holding a Thrive Market box at her doorstep. This introduces Thrive Market as the solution to her problem, showing the convenience of having healthy groceries delivered to her home. The perspective shifts to a more positive and hopeful tone, as she no longer has to overthink her grocery choices. - 00:04–00:06 00:04–00:06 The woman states that she started shopping at Thrive Market. This reinforces the solution and introduces the brand directly. The perspective is from the woman's point of view, sharing her personal experience. The tone is enthusiastic and positive. - 00:06–00:09 00:06–00:09 The ad shows a laptop screen displaying the Thrive Market website, followed by a phone screen with the Thrive Market app, demonstrating the ease of online shopping and filtering options. This highlights the convenience and user-friendly interface of the platform. The perspective is from a user interacting with the website and app, showcasing the filtering process. The tone is informative and practical. - 00:09–00:12 00:09–00:12 The ad showcases a Magic Spoon Protein Treat, emphasizing its nutritional information and showing someone breaking it in half. This highlights the availability of specific healthy products and their appealing qualities. The perspective is from a close-up view of the product, emphasizing its features. The tone is enticing and informative. - 00:12–00:19 00:12–00:19 The ad displays various Thrive Market products, such as RipVan LEOS, Chomps, Ultima Replenisher, and Poppi, emphasizing the variety of fun, low-sugar options available. This reinforces the benefit of finding enjoyable and healthy alternatives. The perspective is from a product showcase, highlighting the range of choices. The tone is playful and exciting. - 00:19–00:22 00:19–00:22 The ad shows someone preparing easy meals using Thrive Market ingredients, such as Siete Red Enchilada Sauce and chicken with teriyaki sauce, highlighting the convenience of using the platform for busy nights. This emphasizes the practicality of Thrive Market for everyday meals. The perspective is from a cooking demonstration, showcasing the ease of meal preparation. The tone is helpful and reassuring. - 00:22–00:23 00:22–00:23 The woman is back in the grocery store, looking sad and overwhelmed while reading a label. This reinforces the initial problem and contrasts it with the ease of using Thrive Market. The perspective is from the woman's point of view, emphasizing her frustration. The tone is somber and relatable. - 00:23–00:28 00:23–00:28 The ad showcases Pip's Snacks Cinnamon Sugar Twists, emphasizing their low sugar content and showing the woman enjoying them. This highlights the availability of specific healthy products and their appealing qualities. The perspective is from a close-up view of the product, emphasizing its features. The tone is enticing and informative. - 00:28–00:33 00:28–00:33 The ad displays the Thrive Market app on a phone, showing the savings and free delivery options. This reinforces the value proposition of the platform. The perspective is from a user interacting with the app, showcasing the benefits. The tone is informative and practical. - 00:33–00:34 00:33–00:34 The woman is shown eating a Magic Spoon Protein Treat, stating that healthy living shouldn't feel complicated. This reinforces the overall message of the ad and emphasizes the ease of using Thrive Market. The perspective is from the woman's point of view, sharing her personal experience. The tone is reassuring and positive. - 00:34–00:39 00:34–00:39 The ad concludes with a screen displaying the offer of $60 free groceries + 30% off the first order for new members. This provides a clear call to action and incentive to try Thrive Market. The perspective is from a promotional message, emphasizing the offer. The tone is enticing and urgent.

# Ad summary The ad presents a series of 'millennial swaps' of unhealthy or less desirable snack foods with Thrive Market's healthier or better-ingredient alternatives. It is designed in the format of a social media post using a pause-and-play effect to present the swap, ending with a call to action to join Thrive Market. # Brand positioning Thrive Market is positioned as a purveyor of healthy, better-ingredient alternatives to popular grocery store snack foods. The brand is appealing to millennials who are looking to enjoy nostalgic favorites, without the undesirable ingredients found in the originals. The brand is not explicitly discussed in the ad, however the 'swaps' shown in the ad emphasize Thrive Market's understanding of the consumer who values health and quality, and who seeks to replace unhealthy versions of classic snacks with options that use better ingredients and have less sugar, artificial flavors, etc. # Product The ad features Thrive Market's curated selection of healthier snack alternatives. These are presented as 'swaps' for better-known, less healthy versions of classic snacks that millennials would be familiar with from childhood. The ad highlights several 'swaps', including: Annie's Fruit Tape as an alternative to Fruit by the Foot, Pips Heirloom Cheese Balls as an alternative to Utz Cheese Balls, Poppi soda as an alternative to Cherry Cola, Unreal candy as an alternative to Twix, and Magic Spoon protein treats as an alternative to Rice Krispies Treats. Each alternative is presented as having more desirable attributes like being organic, having no artificial dyes, being made with avocado oil, having less sugar, or having more protein. # Visual style The ad uses a playful, colorful aesthetic with a light blue background and geometric shapes. The editing style simulates a media player on a mobile device, using quick cuts to switch between product images. The production quality is polished, resembling a professional commercial with clear product shots and graphics. The pacing is quick, with each product shown for a brief moment. # Hooks Text overlay: GREATEST / MILLENNIAL SWAPS / Made with / Red 40 Blue 1 Visual: 00:00–00:01 The screen displays a stylized image resembling a music player on a smartphone, featuring triangles, squiggles, and dots in yellow and purple hues on a light blue background. The Thrive Market logo is at the top. At the center of the screen is product packaging for Fruit by the Foot, a red circle with the text 'made with Red 40 Blue 1' is displayed in the top right corner of the frame. Below, there are media player buttons, and a white hand cursor hovers above the 'next' button. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that many popular snack foods contain undesirable ingredients such as artificial colors, artificial flavors, and high amounts of sugar. “Made with Red 40 Blue 1” # Value propositions - Healthier versions of classic snacks that millennials enjoyed in their childhood - Enjoying nostalgic flavors without the undesirable ingredients - Convenient access to better-for-you snack options through Thrive Market # Benefits - Healthier snack alternatives to classic millennial favorites - Better ingredients - Less sugar - More protein # Features - Annie's Fruit Tape: Organic, no artificial dyes - Pips Heirloom Cheese Balls: Made with avocado oil - Poppi soda: 5g sugar - Unreal candy: 40% less sugar - Magic Spoon protein treats: 12g protein # Call to action Join Thrive Market # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered through the official branding and messaging of Thrive Market. # Storyline - 00:00–00:01 The screen displays a stylized image resembling a music player on a smartphone, featuring triangles, squiggles, and dots in yellow and purple hues on a light blue background, along with the Thrive Market logo at the top. - 00:01–00:02 00:01–00:02 The product featured on screen changes, as if a user has selected the 'next' button on a media player. The screen then displays the product packaging for Annie's Fruit Tape variety pack. A red circle with the text 'no artificial dyes' is displayed in the top right corner of the frame. - 00:02–00:03 00:02–00:03 The screen displays the product packaging for Utz Cheese Balls. A red circle with the text 'made with artificial colors' is displayed in the top right corner of the frame. - 00:03–00:04 00:03–00:04 The screen displays the product packaging for Pips Heirloom Cheese Balls. A purple circle with the text 'made with avocado oil' is displayed in the top right corner of the frame. - 00:05–00:06 00:05–00:06 The screen displays the product packaging for Cherry Cola. An orange circle with the text '42g sugar' is displayed in the top right corner of the frame. - 00:06–00:07 00:06–00:07 The screen displays the product packaging for Poppi Soda. A purple circle with the text '5g sugar' is displayed in the top right corner of the frame. - 00:08–00:09 00:08–00:09 The screen displays the product packaging for Twix Minis. An orange circle with the text 'made with artificial flavors' is displayed in the top right corner of the frame. - 00:09–00:10 00:09–00:10 The screen displays the product packaging for Unreal candy. A purple circle with the text '40% less sugar' is displayed in the top right corner of the frame. - 00:11–00:12 00:11–00:12 The screen displays the product packaging for Rice Krispies Treats. An orange circle with the text '1g protein' is displayed in the top right corner of the frame. - 00:12–00:14 00:12–00:14 The screen displays the product packaging for Magic Spoon protein treats. A purple circle with the text '12g protein' is displayed in the top right corner of the frame. - 00:14–00:17 00:14–00:17 The screen displays the Thrive Market logo, as well as the text 'Ready to save on healthy groceries?' and a button that reads 'Join Thrive Market'.

# Ad summary This ad promotes Thrive Market as a way to discover healthier versions of the snacks millennials loved as kids, delivered to your door for just $5 a month. # Brand positioning Thrive Market is presented as a modern, online grocery store with a focus on health and well-being. The brand is targeting millennials with nostalgia and a desire to make healthier choices. The ad conveys that Thrive Market understands the desire for familiar snacks but acknowledges the need to avoid questionable ingredients. The brand offers a solution by curating better versions of these classic treats. It positions itself as an accessible and easy way to access healthy groceries. # Product Thrive Market offers a curated selection of healthier versions of classic snacks, catering to millennials who grew up enjoying these treats. The products featured include better-for-you alternatives to: cheese balls, Poppi soda, Oreo-like cookies, and Giggles (a substitute for Skittles). The snacks are described as being free from “high-fructose corn syrup”, “GMOs”, “Red 40”, “artificial flavors”, “aspartame”, “titanium dioxide”, “synthetic preservatives”, and “conventional palm oil”. The ad emphasizes convenience and affordability, highlighting the membership cost of $5/month, which addresses potential cost barriers to accessing healthy foods. # Visual style The ad has a bright and clean aesthetic with a focus on product visibility. The editing style is static with no camera movement or quick cuts. # Hooks Spoken: 00:04–00:06 Discover healthier swaps of all your faves Text overlay: 00:04–00:06 Discover healthier swaps of all your faves Visual: 00:04–00:06 A variety of snacks is displayed in front of a pink background. The snacks are cheese balls, Poppi, Back to Nature, and organic Giggles. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the desire for nostalgic snacks versus the awareness of the questionable ingredients. # Value propositions - Healthier alternatives to childhood favorite snacks, without the questionable ingredients, delivered to your door. # Benefits - Healthier swaps of all your faves - Healthy groceries made easy # Features - Snacks that millennials loved as kids - No high-fructose corn syrup - No GMOs - No Red 40 - No artificial flavors - No aspartame - No titanium dioxide - No synthetic preservatives - No conventional palm oil - No artificial sweeteners # Call to action Join now for just $5/month # Social proof - None used. # Point of view - Brand 100% – The ad uses the official voice of the brand to showcase its offering. # Storyline - 00:00–00:06 The ad opens with a vibrant display of snack products. - 00:00–00:06 Text overlays appear on-screen to describe that these are the snacks that millennials loved as kids but without the questionable ingredients, such as high-fructose corn syrup, GMOs, etc. - 00:07–00:08 The ad ends with a CTA for the viewer to join now for $5 a month.

# Ad summary This ad promotes Thrive Market and healthier alternatives to popular fitness snacks targeting millennials by showcasing a variety of protein and energy snacks like protein bars, beef sticks, electrolyte drinks, and protein powder. # Brand positioning Thrive Market is presented as a provider of healthier alternatives to popular fitness snacks, specifically targeting millennial fitness enthusiasts. The brand positions itself as a source for protein and energy-boosting products. The visuals include bright colors and playful stickers, aligning the brand with a fun and energetic lifestyle. The overall tone is modern and approachable, avoiding overly serious or clinical messaging often associated with health food brands. Thrive Market aims to occupy a space in the consumer's mind as a go-to for better-for-you snacks and supplements that cater to an active lifestyle. # Product The ad features a variety of Thrive Market snacks and supplements that are designed to boost protein and energy. The products include: GoGo Squeez Active electrolyte pouches in Strawberry Pineapple & Orange flavor, Quantum Energy Squares caffeinated protein snacks, Thorne creatine powder in a white tub, Thrive Market brand beef sticks, OWYN protein shakes in dark chocolate flavor, Ultima Replenisher electrolyte powder, Aloha Minis chocolate protein bites, LMNT electrolyte drink mix in mango chili flavor, and Chomps beef jerky sticks. These items are positioned as healthier dupes of popular fitness favorites. Each product is designed for quick consumption, catering to individuals seeking convenient nutrition options. The ad targets common barriers to healthy eating by providing on-the-go solutions and various flavor options. # Visual style The ad has a clean and playful visual style, using bright colors and stickers to appeal to a younger audience. The composition is a grid layout, showcasing a variety of products in an organized manner. The production quality is polished, with each product having a clear and well-lit appearance. The image treatment includes background removal and the addition of drop shadows to make the products stand out. The typography is bold and easy to read, contributing to the overall scannability of the ad. This style contrasts with typical health food ads, which tend to be more serious and clinical, aiming for a disruptive and eye-catching effect. # Hooks Headline: Healthier dupes for millennial fitness faves # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Healthier dupes for millennial fitness faves - UP TO 30% MEMBER SAVINGS # Benefits - Protein - Energy - Member savings # Features - Electrolytes - Caffeinated protein snack - Creatine powder - Beef sticks - Protein shake - Essential electrolytes - Chocolate coconut - Electrolyte drink mix - Beef # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and value proposition to attract customers. # Storyline - The ad starts by introducing Thrive Market as a source for "Healthier dupes for millennial fitness faves," conveying the core message that the brand offers better alternatives. This is told from the brand's perspective to grab the viewer's attention. - The ad highlights "PROTEIN & ENERGY", emphasizing the functional benefits of the featured snacks and supplements. This is presented by the brand to showcase the products' primary appeal. - The ad showcases an assortment of Thrive Market products, including protein bars, beef sticks, electrolyte drinks, and protein powder, demonstrating the variety of options available. The brand is showing a visual of their product to entice the view to purchase from their product line. - The image notes “UP TO 30% MEMBER SAVINGS” to create purchase incentive. The brand is highlighting the potential savings to encourage immediate action.

# Ad summary A man unboxes his Thrive Market order and shares how the online grocery store helps him save money and time on healthy food. He highlights the convenience of having pre-vetted ingredients and the cost savings compared to traditional grocery stores. # Brand positioning Thrive Market aims to be a health-conscious consumer's go-to online grocery store. It stands out by pre-vetting all products to exclude over 1,000 'sketchy ingredients', positioning itself as a trusted source for clean eating. The brand aligns with a lifestyle focused on healthy eating and convenience. It breaks from typical grocery store norms by offering curated, diet-specific selections delivered directly to consumers' doors. The brand messaging appears functional, emphasizing simplicity and health. # Product Thrive Market is an online membership-based grocery store that specializes in healthy, organic, and sustainable products. It's designed for individuals seeking to maintain a healthy lifestyle without the hassle of navigating traditional grocery stores. Thrive Market filters products to restrict over 1,000 ingredients, ensuring high-quality and clean options. USPs include price matching, free shipping, and weekly sales for members, as well as filters for specific dietary needs. The ad showcases various products, including protein powder, cereal, granola, supplements, and snacks, emphasizing that members can save up to 30% off. # Visual style The ad has a clean, casual, UGC-style aesthetic. It mixes static shots with some jump cuts, enhancing its accessible, DIY feel. The production quality suggests a hybrid approach. The pacing is moderate and steady. There are no specific recurring visual motifs, but cuts and text align with voiceover lines. # Hooks Spoken: Male 1: I lost 50 pounds without going to a grocery store. Text overlay: I LOST 50 POUNDS WITHOUT STEPPING INTO A GROCERY STORE Visual: 00:00–00:02: The shot features a man in his 30s, with a light brown skin tone, wearing a grey baseball cap, a white long-sleeve sweatshirt, and a silver chain necklace. He stands in a white kitchen with white cabinets and light grey backsplash. In front of him, there is a before-and-after image displaying his weight loss journey. The camera is static and eye-level. # Funnel stage Middle of funnel (Consideration) # Pain points Eating healthy can be expensive and overwhelming, as stated by the speaker: “For my weight loss journey, eating healthy was too expensive, and overwhelming. I was totally lost.” # Value propositions - Save money on healthy groceries: Members get price matching, free shipping, and weekly sales, making it cheaper than going to a regular grocery store. - Convenience: Delivers groceries to your doorstep in two days. - Peace of mind: All ingredients are pre-vetted, ensuring high-quality and clean options. # Benefits - Convenient online grocery shopping - Saves time and money on healthy foods - Pre-vetted ingredients for clean eating - Easy to find products for specific dietary needs # Features - Price matching - Free shipping - Weekly sales - Filter products to restrict over 1,000 ingredients # Call to action Try one order and you will feel the difference. # Social proof - "I lost 50 pounds without going to a grocery store." # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer/user who has successfully used the product. # Storyline - 00:00–00:02 The spokesperson introduces himself and the topic of weight loss while displaying a before-and-after photo to grab attention. - 00:02–00:07 He reveals that eating healthy was too expensive and overwhelming before discovering Thrive Market. - 00:08–00:14 The narrative shifts to focus on Thrive Market's offering: healthy online groceries that are vetted for quality and dietary needs. - 00:14–00:21 He shows off items that can be purchased from Thrive Market, from protein powder and cereal to supplements. - 00:21–00:24 The ad highlights the cost savings, revealing that this specific purchase was $48 cheaper through Thrive Market compared to a regular grocery store, providing proof of its value. The narrative pivots to the brand’s monetary benefits. - 00:24–00:26 The focus turns to the convenience of home delivery within two days, reinforcing the ease and efficiency of using Thrive Market. - 00:27–00:34 The speaker expresses his attention to what goes in his body, explaining that Thrive Market restricts 1000+ 'sketchy ingredients', giving him peace of mind. This continues the brand's key messaging on providing quality, healthy ingredients. - 00:34–00:42 He concludes by noting that while losing weight isn't easy, Thrive Market simplifies the process, ending with a new member offer.

# Ad summary This ad from Thrive Market compares popular snack foods with Thrive Market's healthier alternatives. The ad highlights the unhealthy ingredients in the popular snacks and contrasts them with the healthier ingredients in Thrive Market's alternatives. # Brand positioning Thrive Market is presented as a purveyor of healthy snack alternatives. The brand positions itself as a provider of better-for-you options that don't compromise on taste, appealing to health-conscious parents who want to provide their children with nutritious snacks without sacrificing enjoyment. The brand pushes against the norms of traditional snack food companies that often rely on artificial ingredients and high levels of sugar, instead promoting transparency and natural ingredients. # Product The ad features a range of snack alternatives offered by Thrive Market. These include cheese balls, fruit rolls, and apple sauce. The cheese balls are presented as a healthier alternative to Cheetos, free from synthetic dyes and flavors. The fruit rolls are made with only two ingredients: apples and strawberries, contrasting with the 15+ ingredients and Red 40 found in Fruit by the Foot. The apple sauce is positioned as a nutritious snack with brain-boosting nutrients and no added sugar, unlike Mott's apple sauce, which contains high-fructose corn syrup. The ad emphasizes the simplicity and health benefits of Thrive Market's products, highlighting their natural ingredients and nutritional value. # Visual style The ad has a clean and minimalist visual style, with a focus on clear product comparisons. The use of bright colors and simple graphics creates a playful and approachable feel. The layout is organized and easy to follow, with each comparison presented in a clear and concise manner. # Hooks Headline: Kid-approved swaps they'll love # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that many popular snack foods contain unhealthy ingredients, such as synthetic dyes, Red 40, and high-fructose corn syrup. The ad highlights these ingredients to emphasize the negative impact they can have on children's health. # Value propositions - Healthier alternatives to popular snacks without sacrificing taste - Simple and natural ingredients for peace of mind - Nutritious snacks that kids will love # Benefits - Healthier snack options for kids - Natural ingredients - Nutritional value # Features - No synthetic dyes or flavors - Only 2 ingredients (apples & strawberries) - Brain-boosting nutrients - No added sugar # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing its products as healthier alternatives to popular snacks and emphasizing their natural ingredients and nutritional benefits. # Storyline - The ad opens by stating that Thrive Market offers kid-approved swaps that children will love, implying that these alternatives are just as tasty as the original snacks. This is intended to reassure parents that they don't have to sacrifice their children's enjoyment for the sake of health. This is told from the brand's perspective. - The ad then presents a side-by-side comparison of popular snack foods and Thrive Market's healthier alternatives. Each comparison highlights the unhealthy ingredients in the popular snack, such as synthetic dyes, Red 40, and high-fructose corn syrup, and contrasts them with the natural ingredients and nutritional benefits of Thrive Market's products. This is told from the brand's perspective. - The ad concludes by emphasizing that children will never know the Thrive Market alternatives are healthier, suggesting that these swaps are seamless and won't be met with resistance from kids. This is intended to further alleviate parents' concerns about switching to healthier snacks. This is told from the brand's perspective.

# Ad summary A busy mom of four shares how she lost 30 pounds last year by consistently working out and eating healthy foods from Thrive Market. Thrive Market is an online grocery store that makes it easy to find healthy, high-protein, high-fiber, and minimal ingredient foods that align with her goals. She loves that Thrive Market sends products directly to her doorstep because a lot of the products aren't even found in her local stores. As a member, she gets member-exclusive prices, weekly sales, and free shipping. The $5 membership pays for itself fast, costing less than the gas it would take her to drive to the stores. The products in her order include healthier sauces, gluten-free snacks, granola, and fizzy drinks. New members can get $60 in free groceries plus 30% off their first order. # Brand positioning Thrive Market is presented as a healthy online grocery store that offers a wide variety of foods that align with a healthy lifestyle. The brand aims to occupy the space in the consumer's mind as an easy way for busy people to get healthy foods delivered to their door without having to go to the store and search through the aisles. The brand offers the customer a functional value that they can get products with minimal ingredients, high-protein, and high-fiber with exclusive weekly sales and free shipping. # Product Thrive Market is an online grocery store that is presented as a convenient service providing access to healthy, high-quality foods and products. It offers member-exclusive prices, weekly sales, and free shipping to your door with minimum orders. The website includes sorting options on the site, so that users can find foods that align with their goals, like high-protein, high-fiber, and minimal ingredients. The products being unboxed in the video include: Purely Elizabeth granola, Bobo's oat bites, Chomps beef mini sticks, Heavenly Hunks carrot cake bites, Primal Kitchen teriyaki sauce, Primal Kitchen buffalo sauce, and Culture Pop soda. # Visual style The ad has a UGC feel with a bright and clean look. The editing style is quick cuts to hold the viewer's attention. The overall aesthetic is casual and relatable, likely intended to resonate with busy moms. The cuts are timed to the voiceover to keep the viewer engaged and support the audio. # Hooks Spoken: Female 1: I lost over 30 pounds last year as a busy mom of four and I actually found it so much easier than I expected to make my diet changes. Text overlay: 00:00–00:06 How I lost 30 pounds as a mom of four Visual: 00:00–00:01: The shot is a woman, between the ages of 25-35, with brown hair, wearing a white shirt and blue jeans, standing in front of a white wall, holding a red mug. She is smiling and looking at the camera. A text overlay at the top says, "How I lost 30 pounds as a mom of four." / 00:01–00:02: The screen is split, with a woman, between the ages of 25-35, with brown hair, wearing a white top and jean shorts in the top half, and a woman, between the ages of 25-35, with brown hair, wearing a pink sports bra and leggings in the bottom half. Both images are in a bathroom with the mirror showing that they are taking the photo with their phone. / 00:02–00:06: The shot is a woman, between the ages of 25-35, with brown hair, wearing a white shirt and blue jeans, standing in front of a white wall, holding a red mug. She is smiling and looking at the camera. A text overlay at the top says, "How I lost 30 pounds as a mom of four." # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the time, effort, and hassle of going to the grocery store, searching for healthy options, and not even being able to find what you want. This is shown by: "and basically cost less than the gas that it would take for me to drive to the stores and find the items I want." # Value propositions - With minimum order. See Terms. - Join Thrive Market Get $60 in FREE groceries + 30% off first order New annual memberships only. See Terms. # Benefits - It shows up at my doorstep - A lot of this food that I love and use daily isn't even found in my stores - basically cost less than the gas that it would take for me to drive to the stores and find the items I want # Features - Healthy foods - High-protein - High-fiber - Minimal ingredients - $5 membership - Member-exclusive prices - Weekly sales - FREE shipping to my door # Call to action Join Thrive Market # Social proof - "I lost over 30 pounds last year as a busy mom of four and I actually found it so much easier than I expected to make my diet changes." – Female 1 (Creator) - "But as a busy mom, I love knowing that it's going to show up at my doorstep because a lot of this food that I love and use daily isn't even found in my stores." – Female 1 (Creator) # Point of view - Customer 100% – The ad is entirely delivered from the perspective of a real user of the product. # Storyline - 00:00–00:05 The creator is introducing the video. She states that she lost over 30 pounds last year as a busy mom of four and she found it easier than she expected to make diet changes. This is meant to grab the viewer's attention by establishing the creator as an authority and hinting that the viewer can easily lose weight. The story is being told from the creator's point of view in an enthusiastic and excited tone. - 00:05–00:11 00:05–00:11: She shares that working out consistently and finding healthy new staple foods were the key to her success. This is meant to imply that the following product will help the viewer do the same, and makes the ad a natural fit for this platform. The story continues to be told from the creator's point of view in an enthusiastic and excited tone. - 00:11–00:25 00:11–00:25: She states that Thrive Market makes it easy to find foods that align with her goals, and she loves that it shows up at her doorstep. She also shares that the food she loves isn't even found in her local stores. This reinforces Thrive Market as a convenient way to find unique healthy foods. The story continues to be told from the creator's point of view in an enthusiastic and excited tone. - 00:25–00:39 00:25–00:39: She explains that the $5 membership pays for itself fast and basically costs less than the gas it would take to drive to the stores. She highlights some of the products in her order, including healthier sauces, gluten-free snacks, granola, and fizzy drinks for her and her kids. This reinforces Thrive Market's convenience and the types of healthy products the customer can buy. The story continues to be told from the creator's point of view in an enthusiastic and excited tone. - 00:39–00:43 00:39–00:43: She concludes by saying that new Thrive Market members get 30% off their first order plus a free $60 gift. This is meant to encourage the viewer to take advantage of the offer and shop at Thrive Market. The story continues to be told from the creator's point of view in an enthusiastic and excited tone.

# Ad summary This ad compares regular snack products to healthier snack alternatives sold at Thrive Market. The ad shows a variety of snacks being replaced with the better-for-you alternatives, highlighting key differences like less sugar, fat, and artificial ingredients. It promotes Thrive Market as a place to find healthier versions of popular snacks for millennials. # Brand positioning Thrive Market is presented as an online grocery store that offers better-for-you versions of classic snacks, positioning itself as a convenient and health-conscious choice for consumers who want to indulge without compromising their well-being. The brand appears to understand the nostalgia millennials have for childhood snacks while catering to their current health and wellness goals. It is positioned as affordable, with claims of saving money and offering a price match guarantee. The brand's tone is friendly and reassuring, suggesting that eating healthier can still be fun and satisfying. Thrive Market directly pushes against the norm of traditional, less healthy snacks that are widely available in typical grocery stores. # Product The ad features a range of better-for-you snack alternatives available at Thrive Market. These include: Pips Snacks Cheese Balls (a healthier alternative to Cheetos Puffs, with 20% less fat), YumEarth Giggles (an alternative to Skittles, with real fruit flavors), Van Leeuwen Strawberry Shortcake Ice Cream Bars (a healthier alternative to Good Humor Strawberry Shortcake bars, with simple ingredients and no artificial dyes), Rip Van Leos (an alternative to Oreos, with 60% less sugar), and Unreal Dark Chocolate Peanut Butter Cups (an alternative to Reese’s Peanut Butter Cups, with no corn syrup or artificial sweeteners). Each alternative aims to replicate the taste and experience of its more common counterpart while offering improved nutritional profiles. Thrive Market offers over 5,000 better-for-you swaps, giving customers many choices. The ad addresses barriers such as health concerns and perceived high costs by highlighting the healthier ingredients and potential savings. # Visual style The ad has a polished, commercial feel, with a clean and bright aesthetic that emphasizes the health and wellness aspects of the featured products. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged, while smooth transitions help to create a seamless viewing experience. The production quality is high-end, with clear visuals and attention to detail in showcasing the products. The ad maintains a consistent pace throughout, with cuts timed to highlight product actions. There are no recurring stylistic patterns to note. # Hooks Text overlay: 00:00–00:01 🚨PSA: Millennials🚨 / 00:00–00:01 there are healthier versions / 00:00–00:01 of your favorite childhood snacks Visual: 00:00–00:01 A hand enters the frame and swaps out a variety of name brand snacks such as Cheetos, Skittles, Reese’s, Oreos, and Good Humor Strawberry Shortcake Ice Cream, with alternatives. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of wanting to enjoy nostalgic childhood snacks while also trying to maintain a healthier lifestyle. It acknowledges the tension between indulgence and well-being, and suggests that healthier choices often require sacrificing taste or convenience. # Value propositions - Healthier versions of your favorite childhood snacks # Benefits - Eating healthier should still be FUN - Skipping the store + saving money = less stress - your inner child will thank you # Features - Real fruit flavors - 20% less fat - 60% less sugar! - NO corn syrup - No artificial sweeteners # Call to action Join now for just $5/month # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating and comparing products, with a casual tone and focus on personal discovery. # Storyline - 00:00–00:01 00:00–00:01 The ad begins by showing a range of popular childhood snacks (Cheetos, Skittles, Reese's, Oreos, and Good Humor Strawberry Shortcake bars), then a hand swaps them out for better-for-you alternatives. - 00:01–00:03 00:01–00:03 This is intended to capture the attention of millennials, presenting a nostalgic callback to childhood favorites. - 00:03–00:07 00:03–00:07 The ad then focuses on a Van Leeuwen Strawberry Shortcake ice cream bar being unwrapped and broken in half. The traditional Good Humor bar package is also visible as a comparison. A text overlay appears stating that replacing this with this is PROGRESS, suggesting that choosing the healthier alternative is a step in the right direction. - 00:07–00:08 00:07–00:08 The tone shifts to emphasize that eating healthier can still be fun, which reassures the viewer that they don't have to sacrifice enjoyment for health. - 00:08–00:12 00:08–00:12 Next, Thrive Market is introduced as the place to find these alternatives. Two boxes from Thrive Market are shown, reinforcing the availability and convenience of the products. - 00:12–00:13 00:12–00:13 The ad showcases YumEarth Giggles (healthier alternative to Skittles) and emphasizes real fruit flavors. - 00:13–00:19 00:13–00:19 Next, Cheetos and Pips Snacks cheese balls are compared, focusing on 20% less fat. - 00:19–00:24 00:19–00:24 The ad compares Oreos to Rip Van Leos, highlighting a 60% less sugar content. - 00:24–00:30 00:24–00:30 Finally, the ad contrasts Reese's Peanut Butter Cups to Unreal Dark Chocolate Peanut Butter Cups. The text overlay notes no corn syrup or artificial sweeteners. - 00:30–00:33 00:30–00:33 The ad closes with a product shot of the better-for-you snack alternatives. - 00:33–00:36 00:33–00:36 A call to action appears, suggesting the viewer to join now for just $5/month.

# Ad summary This video ad features a creator introducing Thrive Market as a solution for her busy roommate's struggle to prepare healthy meals. It starts with a 'POV' scenario showing the roommate's frustration with cooking, then transitions to the creator explaining Thrive Market's benefits, such as low prices, convenience, and healthy options. The ad showcases various products from Thrive Market, including frozen meals and snacks, and highlights the ease of ordering and delivery. It also uses a humorous interaction where the roommate 'snoops' through the delivered box and 'steals' items, reinforcing the desirability of the products. The ad concludes with a call to action to join Thrive Market for $5/month. # Brand positioning Thrive Market positions itself as an online healthy grocery store that simplifies access to nutritious and convenient food options. It aims to occupy the space of a modern, efficient, and affordable solution for individuals seeking to maintain a healthy lifestyle despite a busy schedule. The brand aligns with values of health, convenience, and smart shopping, promoting a lifestyle where healthy eating is effortless and accessible. It pushes against the traditional grocery shopping experience and the perceived difficulty of finding healthy, affordable food, offering a curated selection that removes the guesswork from healthy eating. The brand's positioning is primarily functional, emphasizing performance (time-saving, low prices) and simplicity (online ordering, doorstep delivery), while also tapping into the emotional benefit of reducing stress around meal preparation. # Product The primary product advertised is Thrive Market, an online healthy grocery store that delivers groceries straight to your doorstep. It works by allowing members to order groceries via their phone, offering a wide selection of healthy, convenient options. The product is for busy individuals, particularly millennials, who struggle to make healthy meals due to time constraints or a hectic schedule. Explicit product details include 'low prices guaranteed' and 'everything's up to 30% off'. It's described as a 'time-saving hack' and provides 'healthy, convenient groceries without the second guessing'. The ad showcases various specific food items available through Thrive Market, such as Kevin's frozen bowls (Butter Chicken, Roasted Garlic Chicken), Juni Sparkling Tea with Adaptogens (Raspberry flavor), Beekeeper Coffee, Banza Vegan Margherita pizza, Daily Harvest Chickpea + Coconut Curry Harvest Bowl, Tru Fru frozen fruit, Applegate Uncured Beef Corn Dogs, and Larabar protein bars. These products are presented as examples of the diverse, healthy, and convenient options available through the service, addressing the purchase barrier of finding healthy food that fits a busy lifestyle. # Visual style The ad features a scrappy, UGC-like aesthetic with natural lighting and a lo-fi production quality, typical of social media content. The editing style is characterized by quick cuts and jump cuts, maintaining a fast pace throughout the video. There are no smooth transitions, contributing to the raw, authentic feel. The pacing is consistently quick, with cuts happening every 1-2 seconds, creating a dynamic and engaging rhythm. Visual motifs include handheld camera work and direct address to the camera, enhancing the personal and relatable feel. Audio-visual sync is present, with cuts and text overlays often timed to spoken lines or sound effects, particularly during the problem-setting and product reveal moments. # Hooks Spoken: I need my dinner now. / I have a meeting in two minutes. Text overlay: POV: You're just a busy millennial trying to make a healthy meal Visual: 00:00–00:01: Medium shot of a young adult female (Female 1) with long dark hair, wearing a white t-shirt and red pants, standing in a home kitchen. She is aggressively breaking long strands of spaghetti over a small silver pot on a black stovetop. Her face is contorted in an expression of frustration and effort, eyes wide, mouth open. The background shows white kitchen cabinets, a stainless steel refrigerator, and various kitchen items on the counter. The camera is stationary, tripod-style, at eye level, capturing her upper body and the cooking action. Lighting is bright, natural-looking. / 00:01–00:02: Medium shot of a young adult female (Female 1) with long dark hair, wearing a white t-shirt and red pants, standing in a home kitchen. She is aggressively breaking long strands of spaghetti over a small silver pot on a black stovetop. Her face is contorted in an expression of frustration and effort, eyes wide, mouth open. The background shows white kitchen cabinets, a stainless steel refrigerator, and various kitchen items on the counter. The camera is stationary, tripod-style, at eye level, capturing her upper body and the cooking action. Lighting is bright, natural-looking. / 00:02–00:03: Medium shot of a young adult female (Female 1) with long dark hair, wearing a maroon sweatshirt and matching sweatpants, standing in front of white bifold doors. She is holding a large green and brown 'THRIVE MARKET' box, looking overwhelmed and slightly annoyed, with her eyebrows furrowed and mouth slightly open. The box is held against her chest, partially obscuring her body. The camera is stationary, tripod-style, at eye level. Lighting is bright, even. # Funnel stage Consideration # Pain points The central pain point is the struggle of busy millennials to prepare healthy meals due to time constraints and a hectic schedule. This is explicitly shown and stated through: 'POV: You're just a busy millennial trying to make a healthy meal' and Female 1's frantic actions and statements like 'I need my dinner now' and 'I have a meeting in two minutes'. # Value propositions - Low prices guaranteed! - everything's up to 30% off - time-saving hack - healthy, convenient groceries without the second guessing - They even price match!!! # Benefits - make a healthy meal - time-saving hack - healthy, convenient groceries without the second guessing # Features - online healthy grocery store - order all my groceries on my phone - delivered straight to my doorstep - everything's up to 30% off - price match # Call to action Join Thrive Market for $5/month! # Social proof - That's my roomie. I've been telling her to join Thrive Market. # Point of view - Customer 40% – The customer's perspective is communicated through the roommate's actions, expressions of frustration, excitement, and hurriedness, often accompanied by her spoken lines. - Brand 60% – The brand's perspective is communicated through the main creator's direct address to the camera, her explanations of Thrive Market's benefits, and the visual demonstrations of the service and products. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a 'POV' scenario of a busy millennial struggling to prepare a healthy meal. The first shot shows a woman aggressively breaking spaghetti over a pot, expressing frustration. This conveys the common pain point of time-consuming meal prep and the desire for immediate food, setting a relatable, slightly humorous, and stressed tone from the customer's perspective. - 00:02–00:03 00:02–00:03: The scene shifts to the same woman, looking overwhelmed and carrying a large box, implying she's just received a delivery but is still stressed about time. She states she has a meeting in two minutes, further emphasizing the time crunch. This continues the customer's perspective of being overwhelmed and busy, reinforcing the problem. - 00:03–00:05 00:03–00:05: The main creator, Candice, appears, introducing the previous woman as her 'roomie' and a 'happy Thrive Market member'. She explains she's been telling her roommate to join Thrive Market. This shifts the perspective to the brand advocate (creator) who is presenting a solution, with a friendly and helpful tone, establishing her credibility as a user. - 00:05–00:06 00:05–00:06: The roommate is shown unboxing a Thrive Market delivery, with various healthy food items being placed on the counter. Text overlay highlights 'Low prices guaranteed!'. This visually demonstrates the product (Thrive Market delivery) and introduces a key benefit (affordability), transitioning from problem to solution with a positive, informative tone from the brand's perspective. - 00:06–00:08 00:06–00:08: The roommate prepares and eats a Kevin's frozen meal, while the creator's voiceover explains Thrive Market is an 'online healthy grocery store'. This shows the convenience and ease of preparing a healthy meal from Thrive Market products, directly addressing the initial pain point. The tone is informative and reassuring, from the brand's perspective. - 00:08–00:10 00:08–00:10: The creator, Candice, returns to the screen, stating she's been a member for three months and it's 'been great'. This provides social proof and personal endorsement, reinforcing the brand's reliability and positive user experience from the creator's perspective. - 00:10–00:12 00:10–00:12: The roommate is shown looking longingly at her pot of spaghetti, then stirring it with a sad expression, while saying 'That looks so good'. This is a humorous callback to the initial struggle, contrasting her effort with the ease of the Thrive Market meal, and is told from the customer's perspective with a self-deprecating, relatable tone. - 00:12–00:14 00:12–00:14: The creator, Candice, is back, holding up a Kevin's frozen meal box and stating it's her 'Kevin's frozen meal from Thrive Market'. This directly links the convenient meal to the Thrive Market service, reinforcing the product and its benefits. The tone is informative and slightly triumphant, from the brand's perspective. - 00:14–00:15 00:14–00:15: Candice explains that 'everything's up to 30% off' and it's her 'time-saving hack'. This highlights key benefits: affordability and convenience, further solidifying Thrive Market as a valuable solution. The tone is enthusiastic and helpful, from the brand's perspective. - 00:15–00:18 00:15–00:18: Candice demonstrates ordering groceries on her phone, showing the Thrive Market app interface. She explains she orders 'all my groceries on my phone'. This visually demonstrates the ease of use and convenience of the service, reinforcing the 'time-saving hack' benefit. The tone is practical and instructional, from the brand's perspective. - 00:18–00:20 00:18–00:20: The roommate is shown excitedly receiving a Thrive Market box at her doorstep, exclaiming 'IT CAMEEEE!'. This visually confirms the delivery aspect and the positive emotional response to receiving the order, shifting back to the customer's excited perspective. - 00:20–00:22 00:20–00:22: Candice explains that 'each time a new box arrives, she's always snooping through it'. This sets up a humorous interaction, implying the roommate's eagerness for the products. The tone is playful and observational, from the brand's perspective. - 00:22–00:24 00:22–00:24: The roommate is shown excitedly unboxing the Thrive Market delivery, with various products appearing as animated overlays. She looks around suspiciously. This visually reinforces the excitement of unboxing and the variety of products, while hinting at the upcoming humorous 'theft' from the customer's perspective. - 00:24–00:26 00:24–00:26: Candice continues, 'Like Rebecca, I know she stole my Beekeeper Coffee'. The roommate is shown holding a Beekeeper Coffee can and looking guilty, then covering her face. This is a humorous, relatable moment of roommate interaction, implying the products are so good they get 'stolen'. The tone is playful and accusatory, from the brand's perspective, with a humorous reaction from the customer. - 00:26–00:27 00:26–00:27: The roommate is shown happily dancing with the Beekeeper Coffee can, reinforcing her enjoyment of the product. This visually confirms the product's appeal and the positive experience, from the customer's perspective. - 00:27–00:29 00:27–00:29: Candice states, 'I really think this would be the solution to her hectic schedule'. This directly reiterates the core value proposition of Thrive Market as a solution for busy people. The tone is earnest and problem-solving, from the brand's perspective. - 00:29–00:34 00:29–00:34: A montage of various healthy food products from Thrive Market is shown, with text overlay 'They even price match!!!'. Candice's voiceover concludes, 'It's healthy, convenient groceries without the second guessing'. This visually showcases the product variety and reinforces key benefits (price matching, health, convenience, ease of choice), solidifying the solution. The tone is informative and reassuring, from the brand's perspective. - 00:34–00:36 00:34–00:36: The roommate is shown in the kitchen, looking stressed and exclaiming 'Oh, my God, I'm running late'. She grabs a Larabar from the counter and runs off. This is another humorous callback to her busy schedule, showing how Thrive Market products (like the Larabar) can be a quick solution. The tone is frantic and relatable, from the customer's perspective. - 00:36–00:39 00:36–00:39: Candice looks at the empty spot where the Larabar was, shrugs, and says 'I'm not getting that back'. Text overlay 'Join Thrive Market for $5/month!' appears. This provides a final humorous touch, reinforcing the desirability of the products, and then delivers a clear call to action and offer. The tone is playful and direct, from the brand's perspective.

# Ad summary This ad targets parents looking for healthier, more nutritious snacks to pack in their kids' lunchboxes, offering an upgraded version of familiar 90s snack staples. # Brand positioning Thrive Market is positioned as a better-for-you online grocery retailer. The brand is presented through a lens of nostalgia and improvement, offering familiar products with better, healthier ingredients. This positions Thrive Market as a place to find health-conscious versions of everyday favorites, appealing to consumers who want to enjoy familiar foods without compromising on nutrition or quality. # Product The ad features a selection of better-for-you snacks to pack in a lunchbox. These include Justin's almond butter in a jar, Crofter's strawberry organic jam in a jar, GoGo Squeez chocolate flavored squeezable snack pouches, Feel Good Foods mini pizza bagels in a yellow package, That's It organic fruit crunchables apple and blueberry crisps in a blue bag, and Poppi lemon lime soda in a green can. Each product is shown as a healthier alternative to traditional snacks, with callouts to organic, fair trade, and better ingredients. # Visual style The ad features a bright, clean, and playful visual style. The layout mimics a notebook page with stickers, creating a nostalgic and inviting feel. The product arrangement is neat and appealing, with clear lighting and consistent background removal to make each item stand out. The overall effect is a blend of modern product photography with retro design elements. # Hooks Headline: Your 90s Lunchbox Upgraded # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of parents who want to provide their children with tasty, nostalgic lunchbox snacks but are concerned about the nutritional content and quality of ingredients in traditional options. # Value propositions - Enjoy familiar snacks with better, healthier ingredients. - Up to 30% member savings. # Benefits - Same nostalgia. - Better ingredients. # Features - almond butter - strawberry organic jam - chocolate flavored squeezable snack pouches - mini pizza bagels - organic fruit crunchables apple + blueberry crisps - lemon lime soda # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is present in the headline, subheadline, and product display, communicating the brand's message and product offerings. # Storyline - The ad opens with the headline 'Your 90s Lunchbox Upgraded' to capture the audience's attention and evoke a sense of nostalgia while also promising a healthier twist. This message is from the brand as it seeks to speak directly to customers. - The ad adds, 'Same nostalgia. Better ingredients,' which reinforces the idea of familiar, nostalgic snacks but with a focus on improved nutritional value. The brand states this in an effort to ease any concerns that a healthier alternative might sacrifice taste or experience. - The ad highlights a variety of featured products, including snacks and drinks, that are intended to represent a modern, healthy take on the 90s lunchbox. This product display is meant to show the customer the breadth of healthier snack choices available at Thrive Market. - Lastly, the ad includes a circular badge emphasizing 'Up To 30% Member Savings' to encourage customers to purchase the advertised products from Thrive Market. The brand uses this incentive to nudge the consumer towards making a purchase.

# Ad summary The ad features a man highlighting the benefits of Thrive Market, an online grocery store offering healthy and affordable options. He shares his personal experience of losing 50 pounds without going to a grocery store, thanks to Thrive Market's curated selection and price savings. The ad emphasizes the convenience, cost-effectiveness, and health benefits of using Thrive Market, showcasing various products and a special new member offer. # Brand positioning Thrive Market positions itself as a curated online grocery store focused on making healthy eating accessible and affordable. The brand aims to eliminate the confusion and high costs associated with maintaining a healthy lifestyle, offering vetted, high-quality products. It caters to health-conscious consumers by providing a convenient platform with price matching, free shipping, and weekly sales, promoting ease and savings in a market often perceived as expensive and overwhelming. # Product Thrive Market is an online grocery store that offers a wide range of healthy food options, including protein powder, cereals, snacks, and supplements. It simplifies healthy eating by providing a curated selection of products vetted for high quality and clean ingredients, addressing the challenge of navigating complex ingredient lists. The platform allows users to filter products based on dietary preferences, such as high protein, making it easier for individuals to maintain specific nutritional goals. A key USP is affordability, with savings of up to $48.53 compared to traditional grocery stores, along with perks like price matching, free shipping, and weekly sales for members. The ad highlights that Thrive Market helps overcome the barriers of expense and confusion, making healthy choices more accessible. # Visual style The ad features a clean and straightforward visual style with high production quality. It combines UGC-style product demonstrations with polished graphics and clear text overlays. The editing rhythm is consistent with quick cuts that sync to voiceover lines. The lighting is bright and natural, creating an approachable tone. # Hooks Spoken: 00:00–00:02 I lost 50 pounds without going to a grocery store. Text overlay: 00:00–00:03 I LOST 50 POUNDS WITHOUT STEPPING INTO A GROCERY STORE / 00:00–00:45 PROTEIN-PACKED SALE UP TO EXTRA 25% OFF Visual: 00:00–00:01 The shot shows a man in his late 30s standing in front of a white kitchen counter with white cabinets. He is wearing a gray baseball cap, a light gray long-sleeve shirt, and a microphone is clipped to his shirt. Behind him, there is a stainless steel oven and a tiled backsplash. The camera is stationary and at eye level. He is smiling while holding a picture frame of a before-and-after weight loss comparison. / 00:01–00:02 The camera zooms out to reveal a Thrive Market box on the kitchen counter. He picks up a knife to open the box. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point that eating healthy is often too expensive and overwhelming, leaving individuals feeling lost and unable to maintain a consistent healthy diet. Quote: "Before my weight loss journey, eating healthy was too expensive and overwhelming. I was totally lost." # Value propositions - The Thrive Market platform has been vetted for you, offering products such as protein powder, cereal, granola, and supplements. - Members get price matching, free shipping, and weekly sales. # Benefits - Save $$$ on healthy groceries - Everything is vetted for you - You will feel the difference # Features - Healthy online grocery store - Vetted products - Filter for high protein - Price matching - FREE shipping - Weekly sales - Restricts 1,000+ sketchy ingredients # Call to action Try one order # Social proof - "I lost 50 pounds without going to a grocery store." - "Trust me." # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing his personal experience and results with Thrive Market. # Storyline - 00:00–00:02 The creator begins by stating he lost 50 pounds without going to a grocery store. - 00:00–00:02 He presents this as a surprising achievement intended to immediately pique interest and signal that the ad will reveal an unconventional solution. - 00:02–00:05 The creator then introduces Thrive Market as his secret for saving money on healthy groceries, framing it as an affordable alternative to traditional grocery shopping. - 00:05–00:07 He continues to unpack the groceries, emphasizing the challenges of healthy eating before discovering Thrive Market, including the high cost and feeling overwhelmed. - 00:07–00:10 He shows the Thrive Market website. - 00:10–00:13 The creator states that Thrive Market simplifies the process by pre-vetting all products, ensuring they meet health and quality standards, and then demonstrates the app's filtering feature for high-protein options, emphasizing its ease of use. - 00:13–00:20 The creator highlights the variety of products available, showcasing protein powder, cereal, granola, and supplements, to illustrate that Thrive Market can meet a range of dietary needs. - 00:20–00:24 The ad shows the savings, price matching, free shipping, and weekly sales, which emphasize cost savings, convenience, and additional perks. - 00:24–00:26 The ad continues with the creator smiling while showing the Thrive Market shipping box. - 00:26–00:30 The creator states that Thrive Market restricts 1,000+ sketchy ingredients. - 00:30–00:38 The creator concludes by stating that losing 50 pounds isn't easy, but Thrive Market makes the process much easier. - 00:38–00:42 The ad mentions a new member offer of $60 free groceries and 30% off the first order, incentivizing immediate action and reducing the perceived risk of trying the service. - 00:42–00:45 The ad concludes with on-screen text featuring up to 25% off with a sale on protein.

# Ad summary This ad for Thrive Market features a personal trainer sharing his story about being pre-diabetic as a child and how discovering Thrive Market helped him gain access to healthier foods. The personal trainer discusses how Thrive Market provides a variety of high-protein options and can save the user time and energy. # Brand positioning Thrive Market is presented as a healthy grocery membership that simplifies healthy eating. The brand caters to individuals who want to make healthy choices but face challenges such as time constraints, temptation from unhealthy options, and limited access to nutritious foods. Thrive Market is positioned as a solution that offers a wide selection of high-protein, low-sugar, and high-fiber foods, conveniently filtered for easy searching. The brand emphasizes convenience by shipping directly to the customer's home, saving time and reducing exposure to unhealthy temptations found in traditional grocery stores. This makes it easier for people with busy schedules to maintain a healthy lifestyle and achieve their weight loss goals. Thrive Market takes a functional approach by providing tools that make healthy eating accessible, and aligning with values of health, convenience, and ease of access. # Product Thrive Market is presented as a healthy grocery membership that allows users to shop a variety of high-protein, high-fiber, and low-sugar foods online. The service offers a range of healthy food options, including snacks, meals, and beverages. The membership filters options based on dietary needs such as high-protein, high-fiber, and low-sugar. It is designed for individuals looking to lose weight and maintain a healthy lifestyle. The ad addresses the challenges of temptation in grocery stores and time constraints by providing convenient online shopping with direct shipping to the customer's home. Thrive Market members receive up to 30% off select items. # Visual style The ad has a polished UGC feel. The ad is edited with many quick cuts. The presenter is always center framed. The ad includes text overlays that sync up with the voiceover. # Hooks Spoken: Male 1: If you're looking to lose weight, Text overlay: My grocery hack for losing weight Visual: 00:00–00:02 The presenter, a man in his 30s, is shot selfie-style in what appears to be a hallway or closet. He is wearing a gray hat and a gray sweatshirt. A circular green graphic on the right indicates 25% off. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty of maintaining a healthy diet due to temptation and the overwhelming amount of unhealthy food options. The presenter notes, “If you’ve been to a grocery store, temptation [is] everywhere you go.” # Value propositions - Thrive Market makes healthy eating easier by filtering for high-protein, high-fiber, and low-sugar options - Shipping saves time and energy - Membership is only $5/month # Benefits - Makes healthy eating easier - Saves time - Gives you snacks - Great for busy schedules # Features - Healthy grocery membership - High-protein - High-fiber - Low-sugar - Shipping to your house # Call to action Join for only $5/month # Social proof - "I am a coach right now, so take this from my personal story. It's going to benefit you." – Male 1 (Personal Trainer and Thrive Market customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer of Thrive Market. # Storyline - 00:00–00:02 The ad starts with the presenter claiming this is his grocery hack for losing weight as a personal trainer. - 00:03–00:05 The presenter then claims joining Thrive Market makes healthy eating easier. The presenter is talking about his personal story. - 00:06–00:07 The presenter claims Thrive Market is a healthy grocery membership. - 00:07–00:09 The presenter states that he was pre-diabetic at 11. - 00:10–00:11 The presenter says he used to eat almost anything in sight. - 00:12–00:14 The presenter claims if you go to the grocery store, there is temptation everywhere. - 00:14–00:18 The presenter mentions that the viewer can see the chips in grocery stores, and the presenter claims to get all his high-protein staples from Thrive Market. - 00:19–00:23 The presenter says Thrive Market has everything filtered, and he can click exactly what he is looking for. - 00:24–00:26 The presenter claims that products get shipped to his house, which saves him time. - 00:26–00:30 The presenter claims that Thrive Market saves him time and gives him snacks because he likes to snack. - 00:30–00:37 The presenter claims that Thrive Market makes his life easy being busy, because he is a coach right now, and says to take it from his personal story that Thrive Market will benefit you. - 00:38–00:40 The ad closes with a product shot that claims Thrive Market is having a sale on protein.