How REFY Advertises on Meta

# Ad summary A creator demonstrates the difference between Refy brow sculpt in the colors brown vs black. The creator applies the brown sculpt to her eyebrow and lashes on the left side of the screen and the black sculpt to her eyebrow and lashes on the right side of the screen. The creator holds up the product so that the brand name is clearly visible. # Brand positioning Refy is presented as a brand that offers simple beauty solutions. The ad focuses on brow sculpting products, suggesting that Refy aims to occupy the space of providing tools for achieving perfectly groomed and defined eyebrows. The brand seems to value simplicity and effectiveness, with its products designed for everyday use to enhance natural beauty. Refy does not appear to push against any particular competitor behaviors but instead focuses on showcasing the functional benefits of its products in a straightforward manner. # Product The ad features Refy Brow Sculpt, a product designed to sculpt and define eyebrows. The product comes in two shades: brown and black. The applicator features a small brush, designed to be swiped directly onto eyebrow hairs to shape and set them in place. The product promises to deliver structured and defined brows, enhancing the natural look of the wearer. The main USP highlighted in the ad is the availability of different shades to match various hair colors and preferences. The ad addresses the need for a simple and effective solution to achieve perfectly groomed eyebrows. The ad visually demonstrates the products being applied and showing their effect on the model. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean, minimalist aesthetic. The editing style is simple and straightforward, focusing on clear product demonstration. The pacing is moderate, allowing viewers to see the application process without feeling rushed. The use of a clean background and consistent lighting enhances the overall professionalism of the ad. The cuts are timed to the music. # Hooks Text overlay: brown vs black Visual: 00:00–00:01 The video opens with a close-up shot of a fair-skinned young woman with light eyes and dark hair pulled back in a sleek bun. She is wearing a black top and a silver heart necklace. She is holding two Refy Brow Sculpt products, one in brown and one in black, close to the camera to show the color difference. The background is a blurred, bright white, likely a room with a window and white furniture. # Funnel stage Consideration # Pain points None used. # Value propositions - Easy application # Benefits - None used # Features - Brow sculpt in two shades - brown and black # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer or creator, who is demonstrating the product's application and showing the results on their own face. # Storyline - 00:00–00:01 The video opens with the creator holding both the brown and black shades of the Refy Brow Sculpt close to the camera for easy comparison. - 00:01–00:18 00:01–00:18 The creator applies the brown Refy Brow Sculpt to her eyebrows and lashes on the left side of the screen and the black Refy Brow Sculpt to her eyebrows and lashes on the right side of the screen to show the distinction between the colors. This is from the creator's POV, and the tone is informative and instructional. - 00:19–00:26 00:19–00:26 The video ends with the creator holding the Refy Brow Sculpt in both the brown and black shades close to the camera once again. - 00:26–00:32 00:26-00:32 A close up view of the models face shows off her eye makeup and sculpted brows.

# Ad summary A woman with dark skin and braided hair reviews the Refy Skintint product, a lightweight, hydrating, buildable, shareable foundation. She notes that the underone is beautiful and that it matches her skin tone. The end result is skin that appears to be glowing. # Brand positioning Refy positions itself as a brand that offers products for a more natural makeup look. This is implied by the use of the word "skintint", which implies a lighter coverage than a foundation. The brand aligns itself with a lifestyle that values simplicity and letting the skin do the talking. # Product The Refy Skintint is a lightweight foundation that is intended to feel hydrating on the skin. The skin tint is shareable and buildable, and leaves the skin with a glowing finish. The product features an applicator on the top that gives the perfect amount of foundation. # Visual style The video has a UGC feel to it, and seems like it could be made for Reels or TikTok. The editing includes quick cuts, and the production quality supports the intended tone of a real user. The video has a quick pacing, and the cuts and text are timed to the music and voiceover lines. # Hooks Spoken: Now Refy, let's talk. Text overlay: Refy Let's Talk ‼️ 🤯 Visual: 00:00–00:02 Close up shot of a woman with dark skin. She is wearing a maroon tank top and has on earrings. Her hair is braided and slicked back. She has some product on her cheek. She is holding a bottle of Refy Skintint. # Funnel stage Consideration # Pain points The ad implies the pain point of not wanting to do too much or spend too much time on makeup. The solution to this is a skintint that looks natural and doesn't require a lot of effort. # Value propositions - Perfect foundation amount via applicator - Perfect color matching # Benefits - gives you the most perfect amounts of foundation # Features - applicator on top # Call to action None used. # Social proof - "This is legit my skin tone." – Female 1 (Customer) # Point of view - Customer 100% – The ad is from the POV of a customer using the product and reviewing it. # Storyline - 00:00–00:09 The woman applies the Refy Skintint to her face. - 00:09–00:14 She uses the shade 230W and says that she feels it is her perfect shade. - 00:14–00:40 The woman applies the foundation to her face and reacts positively to the look and feel of the foundation. - 00:46–01:40 She uses a brush to blend the foundation into her face. - 01:40–01:45 The woman states that she will go ahead and set her makeup off camera because she wants to see how it all comes together. - 01:45–01:54 The woman states that the Refy Skintint is a product for the girlies that don't want to do too much and want to let the skin do all the talking. - 01:54–02:00 She tops off the look with lip gloss. - 02:00–02:06 The woman states that the girls are gagged.

# Ad summary The ad showcases a lip-liner lipstick product from Refy. The lip product is applied to lips that are already showing some color. The ad zooms in closer to show the application and end results. # Brand positioning Refy is presented as a beauty brand that offers innovative makeup solutions, as seen with their lip sculptor product. The brand seems to focus on providing easy-to-use products that deliver professional-looking results at home. The brand positions itself as modern and forward-thinking, offering unique tools for makeup application. It emphasizes simplicity and efficiency in beauty routines. # Product The featured product is a lip liner and lipstick combo. The product comes with two ends, one that has a typical lipstick and the other end has a small white brush with what looks to be lip liner product in the center. The product works by dispensing lip liner product from the brush, which then allows the user to have an exact application of lip liner on their lips. The user can also apply the lipstick to complete their look. It is for anyone looking for an all-in-one lip makeup product that provides precise application. # Visual style The ad uses a clean and polished aesthetic with a focus on showcasing the product's application and results in high definition. The editing is smooth and simple, drawing attention to the product's application and the color payoff. The visuals are close up. # Hooks Spoken: 00:00–00:14 Female 1: This is the one you need. Visual: 00:00–00:02 The shot begins with a close-up of a person's lips. They are pink in color. The person's hand comes into frame with a Refy brand lip sculptor. The product is white with black text. The brush end is put up to the lips to show the color. # Funnel stage Consideration # Pain points The pain point isn't explicitly mentioned. But the ad is showing the benefits of having an all-in-one product that allows a customer to fill in and apply a lip liner to have a bold look. # Value propositions - All-in-one lip makeup product # Benefits - Easy-to-use product - Provides precise application # Features - Lip liner and lipstick combo - Small white brush with lip liner product # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shown from the perspective of the customer as we are up close to the person's face as she applies the product. # Storyline - 00:00–00:14 00:00–00:14 The Refy brand lip sculptor is shown in a close up applying the product to a customer's lips. The voiceover explains that this product is the one that you need, while showing the liner filling in the lips of the customer.

# Ad summary A close-up product display image showcases lipsticks in six different shades. # Brand positioning This ad showcases lipsticks, with the primary goal of highlighting the diverse color range offered by the brand. The close-up shots and focus on color suggest the brand places emphasis on richly pigmented lip products that allows customers to express themselves through bold, diverse lip colors. The use of various brown and red shades implies that the brand targets customers looking for sophisticated, classic lip options that enhance their natural beauty. # Product The ad features lipsticks in six different shades: Morello, Mulberry, Rosa, Ruby, Mocha, and Maple. The product is presented as a creamy, rich formula, with a high-shine finish. Each shade is displayed on lips to demonstrate how the color appears on different skin tones. The presentation focuses on the color payoff and texture of the lipsticks. The lipstick is presented as a way to make a statement and create a bold lip look. # Visual style The ad has a clean and polished visual style. The close-up shots of the lips, paired with the bright and even lighting, create a sense of luxury and sophistication. The typography is simple and modern, complementing the overall aesthetic. The use of a grid layout helps to showcase the range of shades available in a structured and organized manner. # Hooks Headline: LIP STICK REDEFINED # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Lipstick in multiple shades: Morello, Mulberry, Rosa, Ruby, Mocha, and Maple # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting a full range of lipstick shades for the customer to choose from. # Storyline - The ad begins with a grid of six close-up shots of lips wearing different lipstick shades. This format is used to showcase the color range and quality of the lipstick formula from the brand's perspective. - Each shot focuses on a different shade—Morello, Mulberry, Rosa, Ruby, Mocha, and Maple— to visually display the variety available to potential customers, shown by the brand. - The ad concludes by highlighting the creamy texture and high-shine finish of each lipstick, with the brand emphasizing how the formula looks and feels on the lips.

# Ad summary A simple ad demonstrating the benefits of using a facial ice conturing product. # Brand positioning This brand presents itself as offering skincare and beauty products, with a focus on accessibility and ease of use. The ad highlights how the product fits seamlessly into daily routines. The brand positions itself as a solution for on-the-go beauty and skincare needs, focusing on practical and functional benefits rather than luxury or pampering. This approach suggests a brand that values efficiency and simplicity in beauty. # Product The product is a facial ice contouring tool. It's a reusable tool that users fill with water and then freeze. Once frozen, the tool is massaged on the face to contour, sculpt, and lift. It claims to tighten the skin and depuff. The product is presented as an easy and effective addition to any skincare routine. # Visual style The ad has a polished UGC feel, with bright lighting and clean visuals. The editing style uses quick cuts to maintain a fast pace, with a consistent rhythm that matches the upbeat tone. The visuals are timed to align with the music's rhythm, creating a cohesive viewing experience. # Hooks Spoken: 00:07–00:10 Female 1: Seriously, ice contouring, everybody needs to be doing it. Text overlay: 00:07–00:10 Ice Contouring Visual: 00:07–00:09 A woman with long brown hair, fair skin, and light eyes is speaking directly to the camera. She is indoors and the background is blurred. The camera framing is close up and selfie style. The lighting is bright and diffused, highlighting skin texture. / 00:09–00:10 A closer shot of the woman with long brown hair, fair skin, and light eyes is speaking directly to the camera. She is indoors and the background is blurred. The camera framing is close up and selfie style. The lighting is bright and diffused, highlighting skin texture. # Funnel stage Consideration # Pain points None used. # Value propositions - Contour, sculpt, lift, tighten, and depuff skin with a reusable ice mold. # Benefits - Contour - Sculpt - Lift - Tighten - Depuff # Features - Reusable ice mold # Call to action None used. # Social proof - "Seriously, ice contouring, everybody needs to be doing it." – Female 1 (Customer) # Point of view - Customer 50% – The ad features a woman speaking directly to the camera, giving her personal recommendation, and showing personal use of the product. - Brand 50% – The brand POV is communicated through the grid of people using the product, visual style, and product presentation. # Storyline - 00:00–00:07 00:00–00:07 The video opens with a grid of nine diverse individuals all using the product on their faces. This sets up a demonstration of the product in use. The intention is to showcase the product's usability and broad appeal across different skin types and features. The perspective is from the brand, showing a collective of satisfied or engaged users. The tone is upbeat and energetic, with quick cuts that maintain viewer engagement. - 00:07–00:09 00:07–00:09 The woman in the center of the grid turns to the camera and is about to speak. This cues the transition to her testimonial about the product. The brand shifts the perspective to the user, building trust and relatability through personal endorsement. The expression is open and friendly, suggesting sincerity and satisfaction. - 00:09–00:10 00:09–00:10 The woman continues speaking directly into the camera, which feels like a personal recommendation. The intention is to build trust and credibility. The perspective is from the customer. The tone is casual and conversational. - 00:10–00:12 00:10–00:12 The video cuts back to the grid of people all using the product. This reinforces the initial message of broad appeal and usability. The intention is to reiterate the product's functionality and visually cement its ease of integration into diverse routines. The brand highlights user diversity to broaden its appeal. The tone remains energetic and upbeat, underscoring the product's accessible and practical benefits.

# Ad summary A woman applies a lip liner in a bathroom, using a neutral tone to slightly overline and enhance her lips. The ad focuses on the makeup application process. # Brand positioning The brand is presented as a tool for enhancing natural beauty with a simple, everyday look. It focuses on subtle enhancements rather than dramatic transformations. The aesthetic is clean, simple, and sophisticated, aligning with a minimalist beauty routine. The brand seems to push against the trend of heavy makeup, instead, it embraces a more natural and effortless approach. # Product The featured product is a lip liner. It's shown being used to carefully define and slightly overline the lips for a fuller look. The color is a neutral, matte shade designed to enhance the natural lip color without being too bold. The lip liner is presented as an essential tool for achieving a subtly enhanced, everyday lip look. # Visual style The visual style of the ad is clean and simple. The production quality is polished, giving off a commercial feel. The editing is smooth and the pacing is moderate. # Hooks Visual: 00:00–00:03: A woman with blonde hair pulled back in a low ponytail is shown from the chest up, applying a nude lip liner to her bottom lip while looking directly into a mirror. She's wearing a black turtleneck. The background is a neutral colored wall, with a sliver of a mirrored door. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Lip liner # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of someone demonstrating their makeup routine. # Storyline - 00:00–00:05 A woman is shown applying lip liner. - 00:05–00:06 The woman presses her lips together to even out the lip liner.

# Ad summary This ad features a creator doing her makeup in her car, showcasing several Kensa products. # Brand positioning Kensa is presented as a simple yet effective solution for beauty and cosmetics, particularly suited for on-the-go lifestyles. The brand's positioning leans into convenience, ease of use, and minimalist beauty routines, without any overt claims of high performance or luxury, focusing on practical, everyday application. The brand values appear to align with efficiency and accessibility, appealing to those who prioritize functionality and speed in their beauty regimen. The ad defies traditional norms of meticulously applied makeup, demonstrating that Kensa products can fit into the user's hectic lifestyle. Kensa aligns with an emotional positioning that encourages confidence and ease in daily beauty routines. # Product The ad showcases a range of Kensa makeup products designed for quick and easy application, emphasizing their suitability for on-the-go use. The products include a roller foundation for even skin tone application, a brow shaper to tame and define eyebrows, a concealer for covering up blemishes, a color stick for adding blush, a mascara for adding volume to lashes, a lip definer, and a lip gloss for a shiny lip look. All products share similar packaging, creating a cohesive brand identity. The USPs are convenience and portability, clearly addressing the purchase barrier of time constraints and busy lifestyles. All products are used by a woman in her car, emphasizing this on-the-go usability. # Visual style The ad's visual style is casual and authentic, resembling user-generated content. It has a polished feel due to good lighting and clear shots. The editing style is simple, with static shots and minimal transitions, creating a straightforward, easy-to-follow demonstration. The production quality suggests a hybrid approach, blending UGC authenticity with commercial polish. Pacing is moderate, with roughly one cut per second, which remains consistent throughout the ad. The cuts and actions are loosely synced to the music. # Hooks Text overlay: car makeup > Visual: 00:00–00:01: A young, light-skinned woman with curly hair sits in the driver's seat of a car, facing the camera. She wears a white tank top, a gold necklace, and multiple gold rings on her fingers. She holds a gray roller foundation product up to the camera. / 00:01–00:02: The woman applies the roller foundation to her cheek and jawline, moving it up and down. The lighting is natural, and the camera is stationary and close up on her face. / 00:02–00:03: The woman applies a product to her eyebrows with a spoolie. Her expression is focused. The camera is still. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that viewers may not have enough time to do their makeup, or that their hectic lifestyles prevent them from taking their time with their makeup routine. Visually, the ad features the user in her car doing her makeup while the car is parked. # Value propositions - Apply makeup in the car - Easy application # Benefits - Products can be applied in the car - Quick application - Easy application # Features - Roller foundation - Brow shaper - Concealer - Color stick - Mascara - Lip definer - Lip gloss # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating how she uses the products in her car. # Storyline - 00:00–00:01 The video opens with the presenter in her car, holding up Kensa's roller foundation. The aim is to present the foundation and its application in a natural setting. - 00:01–00:02 00:01–00:02: Next, the presenter applies the roller foundation to her face. The message is that the foundation can be applied in the car, demonstrating how quick and easy the application is. - 00:02–00:03 00:02–00:03: The presenter applies brow gel. The message is that eyebrows can quickly and easily be styled in the car. - 00:03–00:04 00:03–00:04: The presenter applies concealer, highlighting a quick solution for covering blemishes in transit. - 00:04–00:07 00:04–00:07: The presenter applies blush with a brush. The message is that blush can be applied in the car, demonstrating how quick and easy the application is. - 00:07–00:08 00:07–00:08: The presenter touches up her eyebrows, reinforcing the ease of brow shaping in a limited setting. - 00:08–00:10 00:08–00:10: The presenter applies mascara to her upper eyelashes. The message is that mascara can be applied in the car, demonstrating how quick and easy the application is. - 00:10–00:12 00:10–00:12: The presenter applies lip liner, highlighting the ease of defining lips on the go. - 00:12–00:14 00:12–00:14: The presenter applies lip gloss. The message is that lips can be quickly and easily be glossed in the car. - 00:14–00:16 00:14–00:16: The presenter relaxes back and smiles, revealing her fully made-up face. The message is that this makeup can be applied anywhere, including a car, and looks good.

# Ad summary This ad features a close-up product shot of the REFY primer. The testimonial copy highlights how the user loves to use the primer alone without foundation and receives many compliments. # Brand positioning REFY is presented as a brand that focuses on minimalist beauty. It positions itself by promoting ease of use. The primer is highlighted as a product that can be used alone, pushing against the norm of multi-layer makeup application. The brand aims to align with a lifestyle of simplicity and effortless beauty. # Product The product featured is a primer by REFY, presented as a base for makeup application. The testimonial copy suggests it can be worn alone as a substitute for foundation. The product is highlighted as something that garners compliments on one's appearance, suggesting that the product enhances natural beauty. # Visual style The ad has a minimalist and clean visual style. The lighting is soft and diffused, creating a smooth and even tone across the product and background. The use of a cream background and simple typography contributes to a modern aesthetic. The focus is on the product and testimonial, with no distracting elements. # Hooks Headline: MY FAVOURITE PRIMER YET # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing to wear multiple layers of makeup to achieve a desired look. It implies that foundation is often seen as necessary, but the primer can serve as a standalone product. # Value propositions - Primer that gives great results (compliments) even when worn alone without foundation. # Benefits - Get so many compliments on how I look # Features - Primer - Can be worn without foundation # Call to action None used. # Social proof - Cannot recommend this primer enough! I wear it as it is, no foundation at all and get so many compliments on how I look. # Point of view - Customer: The top caption features a customer testimonial which uses "I" statements to convey their personal experience and satisfaction with the product. # Storyline - The ad starts with a rating of four stars, signaling a generally positive customer experience. This is designed to immediately build trust and indicate the product's quality from a customer's point of view. - Next, the testimonial copy emphasizes how much the customer loves the primer, that they can't recommend it enough, and that they wear it alone without foundation and receive many compliments on how they look. This positions the customer as a reliable and credible voice, sharing their personal experience and satisfaction with the product. - The product itself is shown in a close-up shot, highlighting its sleek packaging and design. This is from the brand's point of view, allowing viewers to see the physical product and associate it with the positive claims made in the testimonial.

# Ad summary This ad features a split-screen before-and-after of an individual's lips before and after applying lip gloss. The voiceover shares that the product is a new lip color. # Brand positioning The brand is presented as a provider of lip color cosmetics, with an emphasis on lip gloss. It aims to occupy a space in the consumer's mind as a go-to for enhancing natural beauty through high-quality, visually appealing lip products. The brand aligns with a lifestyle of effortless elegance and self-expression through makeup. The brand's positioning is primarily functional, focusing on the visual enhancement and aesthetic appeal of its lip glosses. # Product The product featured is a lip gloss designed to add color and shine to the lips. It's implied to be for individuals looking to enhance their natural lip color and achieve a glossy finish. The ad highlights the transformation from 'before' to 'after,' showcasing the immediate visual impact of the product. The lip gloss appears to offer a rich, pigmented color and a high-shine finish, giving the lips a fuller and more defined look. The product addresses the desire for instant beauty enhancement and self-expression through makeup. # Visual style The ad has a polished aesthetic with a focus on showcasing the product's effects. The editing style is static, with a single, consistent shot throughout the ad. The production quality appears high-end, with clear lighting and sharp focus on the lips. The visual motif is the before-and-after split screen, emphasizing the transformative effect of the lip gloss. The pacing is slow and deliberate, allowing viewers to fully observe the product's impact. # Hooks Spoken: 00:02–00:14 It's a new lip color. Text overlay: 00:00–00:14 BEFORE / 00:00–00:14 AFTER Visual: 00:00–00:14 A split screen shows the upper and lower lips of a person of color with medium skin tone. The top portion is a close-up of their bare lips with a pinkish tint, with the word 'BEFORE' in a small, sans-serif font on the right side. The lower portion shows the same lips with a dark red lip gloss applied, with the word 'AFTER' in the same font on the right side. The camera is stationary and tightly focused on the lips, providing clear visibility of the product's effects. The lighting is bright and direct, emphasizing the texture and shine of the lip gloss. # Funnel stage Top of funnel (Awareness) # Pain points The ad subtly addresses the desire for enhanced lip color and a more polished look. The 'before' image, showing bare lips, implies a lack of color or definition. This is visually addressed with the 'after' image, demonstrating how the lip gloss can provide an instant transformation. # Value propositions - None used # Benefits - None used # Features - New lip color # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the official voice of the brand, highlighting product claims and demonstrating its effectiveness through a before-and-after comparison. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a split-screen showing 'before' and 'after' images of a person's lips, with the 'before' image displaying bare lips and the 'after' image displaying lips with lip gloss applied. The intention is to showcase the dramatic difference and immediate impact of the product. This is presented from the brand's perspective, highlighting the product's effectiveness. - 00:02–00:14 00:02–00:14 The speaker highlights the new lip color as the split screen still shows 'before' and 'after' images of a person's lips. This is presented from the brand's perspective, highlighting the product's effectiveness.

# Ad summary A close-up of a Refy product in a gray package with a testimonial about how much someone loves the product. # Brand positioning REFY is presented as a makeup brand that is well-loved and relied upon daily, indicating that it aims to occupy a space in the consumer's mind as a go-to, trustworthy brand that seamlessly integrates into daily routines. The testimonial “My go to, with or without make up. I use this every day without fail. Couldn't live without it!” suggests that the brand aligns with a lifestyle of simplicity and reliability. This testimonial hints that REFY products are easy to use and versatile enough to be incorporated into both full makeup routines and more natural looks, challenging the notion that makeup needs to be complicated or saved for special occasions. The brand positioning appears to be both functional (easy to use, reliable) and emotional (can't live without it). # Product The advertised product is from REFY, though its specific name is not mentioned. It comes in a gray, cylindrical container with a unique applicator on top that features a roller. The product is designed for daily use, whether the user is wearing makeup or not, suggesting it could be a skincare or makeup-enhancing item. The user testimonial implies that the product is a must-have and integral to their daily routine, highlighting its reliability and perceived necessity. The ad addresses the potential purchase barrier of uncertainty by showcasing the enthusiastic endorsement from a user who claims they "couldn't live without it," which suggests that the product is both effective and enjoyable to use. # Visual style The ad has a clean, minimalist visual aesthetic with a focus on the product and its packaging. The production quality appears to be highly polished and studio-shot. The image treatment includes soft, even lighting and a neutral color palette. The typography integration is simple and legible, and the overall style is intended to be scannable and attention-grabbing. # Hooks Headline: LOVE THIS PRODUCT # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the hesitation or uncertainty a potential customer might have about incorporating a new product into their existing routine. The quote, “Couldn't live without it!” signals that the product will be easily incorporated into the customer's routine. # Value propositions - The product being someone's 'go to', suggesting reliability and essential value in daily routines. # Benefits - Can be used with or without makeup - Reliable daily use # Features - Roller applicator - Clear or slightly tinted product # Call to action None used. # Social proof - "My go to, with or without make up. I use this every day without fail. Couldn't live without it!" – Customer # Point of view - Customer: The top caption features a quote about how the customer loves the product, suggesting that it is coming directly from their personal experience and is therefore their point of view. - Brand: The lower portion of the ad features the product itself, allowing the company to brand it with the REFY name. # Storyline - The ad opens with a testimonial from a customer who states that the product is their 'go to', with or without make up. They assert that they use it every day without fail and couldn't live without it. The intention is to showcase the product’s popularity and necessity, influencing viewers to trust and consider the product. The audience is experiencing it from a customer's point of view. - The ad features a close-up visual of the product itself, allowing the audience to see its design and packaging. This visual is likely intended to solidify brand recognition and allow the viewer to begin imagining incorporating the product into their own routine. The brand is highlighting its physical product.

# Ad summary This ad features a woman applying lip liner. She applies the product to her lips and then smiles at the camera. # Brand positioning The brand is presented as a go-to for everyday makeup. The ad focuses on a single product, implying a curated selection of essentials. The brand aligns with a natural, effortless beauty aesthetic, as seen in the model's makeup and casual presentation. It seems to ignore the trend of overly complex or dramatic makeup routines, instead promoting simplicity and ease of use. The brand positioning is functional, focusing on the product's ability to enhance natural beauty. # Product The product featured is a lip liner. It is shown being applied to the lips to define and enhance their shape. The lip liner comes in a gray tube with black text. The shade of the lip liner is a mauve color. The ad shows the product being used to create a natural, everyday lip look. The ad implies that the lip liner is a favorite product of the user. # Visual style The ad has a casual, UGC feel. The editing is minimal, with static shots and no transitions. The production quality is simple, suggesting a focus on authenticity over polish. The pacing is slow and steady. There is no clear audio-visual sync. # Hooks Spoken: 00:00–00:08: Female 1: Me and my favorite lip liner against the world. Text overlay: 00:00–00:08: me and my favourite lip liner against the world Visual: 00:00–00:04: A woman with long blonde hair and fair skin is shown from the chest up, applying lip liner to her bottom lip. She is wearing a black shirt and silver rings. The background is a plain white wall. The camera is close up and slightly shaky, as if being held by hand. The lighting is bright and natural. The product is a gray lip liner pencil. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Favorite lip liner # Benefits - Implied: Enhances lip shape and color # Features - Lip liner # Call to action None used. # Social proof - "Me and my favorite lip liner against the world" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is shot from the perspective of a customer using and demonstrating the product. # Storyline - 00:00–00:04 The video begins with a woman applying lip liner to her lips. - 00:04–00:08 The woman then rubs her lips together and smiles at the camera.

# Ad summary This ad features the Refy Signature Sculpt Collection, a curated set of products designed to sculpt and enhance facial features. The collection is displayed in a visually appealing arrangement, highlighting the brand's minimalist aesthetic and focus on natural-looking enhancement. # Brand positioning Refy presents itself as a modern, minimalist beauty brand that focuses on enhancing natural features rather than masking them. The brand aims to occupy a space in the consumer's mind as a provider of effortless, everyday beauty solutions. Refy aligns with values of simplicity and understated elegance, promoting a 'less is more' approach. It appears to push against the trend of heavy, complex makeup routines by offering curated collections and user-friendly products. The brand positioning blends both functional and emotional appeal by offering effective tools that enhance confidence and self-expression. # Product The ad showcases the Refy Signature Sculpt Collection, a curated set of makeup products designed to sculpt and define facial features. The collection appears to include a cream bronzer and blush in compacts, a brow sculpt gel with a dual-ended applicator, a face primer in a tube, a cream highlighter in a tube with a sponge tip applicator, and a blending brush. The products are designed for everyday use, offering a simple and effective way to enhance one's natural features. The packaging is sleek and minimalist, emphasizing the brand's focus on simplicity and elegance. The products' creamy textures and blendable formulas suggest ease of application and a natural finish, addressing potential purchase barriers related to makeup complexity or difficulty. The USPs seem to be the curated collection, ease of use, and natural-looking results. # Visual style The ad adopts a clean and minimalist visual style with a focus on product presentation. The production quality appears highly polished, resembling a studio shot. The visual motif is a flatlay arrangement with a bright, neutral color palette. The image treatment includes background removal and subtle lighting effects to enhance the products' textures and shapes. The typography integration is clean and legible. The overall style is native to social media platforms like Instagram, aiming for scannability and stop power in feed. # Hooks Headline: SIGNATURE SCULPT COLLECTION # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A curated set of makeup products designed to sculpt and define facial features. - Designed for everyday use, offering a simple and effective way to enhance one's natural features. - Products' creamy textures and blendable formulas suggest ease of application and a natural finish. # Benefits - Sculpt and define facial features - Enhance natural features - Simple and effective to use - Easy application and a natural finish # Features - Cream bronzer - Cream blush - Brow sculpt gel - Face primer - Cream highlighter - Blending brush # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad showcases the Refy Signature Sculpt Collection in a clean and visually appealing manner, presenting the brand's minimalist aesthetic and focus on natural-looking enhancement. # Storyline - The ad opens with a clean, bright display of the Refy Signature Sculpt Collection. This serves to immediately capture attention and introduce the product line. This is being presented from the brand's point of view to showcase the full range of products within the collection. - The products are arranged artfully to highlight their textures, packaging, and color range. This is included to showcase the visual appeal of the products and emphasize the brand's aesthetic. The customer experiences this as an opportunity to understand the product aesthetic and intended use. - The visual arrangement implies the collection is a curated set for achieving a cohesive, sculpted look. This is included to communicate the convenience and completeness of the collection. The brand wants to reinforce the appeal of easy makeup routines that deliver a finished look.

# Ad summary A woman demonstrates black and brown mascara on her lashes. She shows the product in her hand and then applies it to each eye in a split screen to highlight the differences in each. # Brand positioning RELA is presented as a luxury makeup brand offering products in sleek, muted green packaging. The brand positioning seems functional, providing quality products that aim for a natural, polished look. The products are easy to use, but not associated with a budget line of makeup. # Product The product is the RELA Lash Sculpt mascara, which is designed to lengthen and volumize lashes. The mascara is available in both black and brown shades, allowing users to choose a shade that best complements their complexion or desired makeup look. The mascara comes in a light green tube with the brand name on the side. The wand is curved to sculpt the lashes. The ad showcases a side-by-side comparison of the black and brown shades. # Visual style The ad has a UGC feel due to the selfie-style camera framing and casual presentation. The editing style is simple with static shots and straightforward transitions. The lighting is soft and natural. The pacing is slow and deliberate. # Hooks Text overlay: BLACK LASH SCULPT / vs / BROWN LASH SCULPT Visual: 00:00–00:01 A young, light-skinned woman with blonde hair, wearing gold hoop earrings, is centered against a beige wall. She holds two mascaras up close to the camera, one in each hand. Text appears on the screen naming each product. # Funnel stage Consideration # Pain points Not explicitly stated or visible, but implies lashes could be better with the product. # Value propositions - Convenience of choosing the best shade to suit your preference, as delivered through the product format. # Benefits - Not explicitly stated, but implies enhanced lashes # Features - Lash Sculpt mascara - Available in black and brown # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the products. # Storyline - 00:00–00:00-00:01-00:10-00:101575617483346419299120983852803738842992034265260270921728277904061153103396491262829606837613494873203125 The woman holds up the black and brown versions of the product. - 00:01–00:09 The woman holds up the brown mascara to the camera, showing the curved wand, then repeats the action with the black mascara. - 00:10–00:14 A split screen shows the woman applying the black mascara on her top right lashes and the brown mascara on her top left lashes. The audience is shown the products in use. - 00:14–00:15 The woman holds up both products to the camera, showing the packaging with the brand name visible. The audience is shown the final look.

# Ad summary This ad uses a customer testimonial to promote a REFY product used in a beauty routine. The ad highlights the product's essential role in the user's daily life. # Brand positioning REFY is presented as a must-have brand in the beauty and makeup industry. The brand aligns with simplicity and convenience. The brand's positioning is focused on beauty essentials that customers can't live without, suggesting a high level of satisfaction and daily use. # Product The advertised product is a beauty tool from REFY, designed for daily use, with or without makeup. It is considered a go-to product that users claim they "couldn't live without." The product's main appeal is its essential role in a daily beauty routine, emphasizing its reliability and effectiveness. # Visual style The ad has a clean and minimalist visual style, with a focus on product presentation and clear typography. The background is a solid, neutral color to keep the attention on the product. The production quality appears to be high, with good lighting and clear focus on the product. This aesthetic aims to communicate a sense of simplicity and quality. # Hooks Headline: LOVE THIS PRODUCT # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the pain point of needing a reliable and essential beauty product that consistently delivers results, emphasizing that the featured product is so indispensable that the user "couldn't live without it!" # Benefits - My go to, with or without make up. - I use this every day without fail. - Couldn't live without it! # Call to action None used. # Social proof - "My go to, with or without make up. I use this every day without fail. Couldn't live without it!" # Point of view - Customer: The top text provides a first-person endorsement of the product, using "I" statements to convey personal experience and reliance. # Storyline - The ad starts with stars to grab attention, followed by a customer testimonial to create a sense of trust and validation. This is from the customer's perspective and highlights the product's impact on their daily life, meant to encourage purchase.

# Ad summary This ad showcases a woman using various BEHLA beauty products to create a natural makeup look. The ad emphasizes a radiant and fresh appearance achieved in just a few minutes, perfect for everyday wear. # Brand positioning BEHLA is presented as a brand focused on achieving a natural, effortless look. The brand seems to occupy a space that emphasizes simplicity and quick beauty routines, appealing to those who want a fresh face without a lot of fuss. BEHLA’s positioning appears functional, concentrating on ease of use and efficient application of products. The brand promotes the tone of natural beauty and self-care through simple routines. # Product The ad features several BEHLA beauty products, including a cream bronzer, blush, brow gel, mascara, lip liner, lip serum, a moisturizer/roller, and a concealer. The cream products are packaged in the same muted color tones, giving an earth-tone feel. The products seem designed for easy application and a no-makeup makeup look. The moisturizer/roller and lip serum promise radiant skin and hydrated lips. The concealer helps with brightening skin while the blush and bronzer create a sun-kissed complexion. All of the products work together to create a quick and natural everyday makeup routine. # Visual style The ad has a natural, polished aesthetic. The lighting is soft, and the camera remains static. The production quality feels high-end but maintains a UGC feel, making it relatable and approachable. The pacing is smooth, allowing viewers to follow each step of the makeup routine clearly. # Hooks Spoken: Female 1 [singing]: Only have a couple minutes and already kinda feel so far. Visual: 00:00–00:01: A close-up shot of a woman with shoulder-length wavy brown hair wearing a white tank top. She has a radiant complexion with flushed cheeks and glossy lips. She faces away from the camera and then turns to look at the camera. / 00:01–00:03: The same woman faces the camera with no makeup. She holds up a white tube of BEHLA’s moisturizer with a roller tip. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Quick and natural everyday makeup in just a couple of minutes. Achieved through products with roller tips and simple application. # Benefits - Radiant Skin - Hydrated Lips - Natural Everyday Makeup Routine - Sun-kissed complexion - Brightened skin # Features - Moisturizer - Roller - Cream Bronzer - Blush - Brow Gel - Mascara - Lip Liner - Lip Serum # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of someone doing their makeup using the brand’s products. # Storyline - 00:00–00:01 The ad begins with a shot of a woman facing away from the camera, showing off her fresh face of makeup. - 00:01–00:04 00:01–00:04: She holds up BEHLA’s moisturizer tube, which includes a roller, and applies it directly to her face. - 00:05–00:06 00:05–00:06: She displays BEHLA’s bronzer tube, which also includes a roller, and applies it directly to her face. - 00:06–00:07 00:06–00:07: She rubs in the product into her skin with her fingers. - 00:07–00:11 00:07–00:11: She dots BEHLA’s concealer on her face. - 00:11–00:16 00:11–00:16: She blends in the concealer with a BEHLA brush. - 00:16–00:21 00:16–00:21: She applies BEHLA’s brow gel to her eyebrows. - 00:21–00:25 00:21–00:25: She applies BEHLA’s cream bronzer with a BEHLA brush. - 00:25–00:28 00:25–00:28: She applies BEHLA’s blush with a BEHLA brush. - 00:28–00:31 00:28–00:31: She applies BEHLA’s mascara to her eyelashes. - 00:31–00:33 00:31–00:33: She applies BEHLA’s lip liner to her lips. - 00:34–00:36 00:34–00:36: She finishes with BEHLA’s lip serum on her lips before facing away from the camera, showing off the full completed look.

# Ad summary This ad shows a person using multiple product applications from the brand, BEEKA, while walking down the street. The overall message is that these products are ideal for on-the-go, quick application and touch ups. # Brand positioning BEEKA is presented as a modern, minimalist brand that makes beauty products for a fast-paced lifestyle. The brand appears to aim to occupy the space of being convenient and efficient, offering an easy-to-use solution for beauty on the go. They cater to individuals who want to maintain a polished look without sacrificing time or effort. The functional simplicity of the products, combined with the sleek packaging, suggests a brand positioning that values both performance and aesthetics. The brand embraces the category norm of beauty products enhancing personal appearance but offers a fresh perspective by prioritizing ease of use and portability. The brand's positioning is functional, focusing on simplicity and efficiency. # Product The ad features a range of BEEKA beauty products designed for quick, on-the-go application. Each product is shown in the context of a busy, urban setting, suggesting they are ideal for touch-ups when time is limited. The products highlighted include: a skin tint applied directly to the face, a clear brow gel, a light nude lip pencil, a lip oil with a rollerball applicator, and a deeper mauve-toned lip tint with a cushion applicator. Each of these products appears to be compact, easy to carry, and requires minimal tools or expertise to use. The clear USP is the convenience and portability, enabling users to maintain their look while navigating a busy lifestyle. The products address the purchase barrier of time consumption, emphasizing quick and effortless application for those who need to look good without spending hours on their routine. # Visual style The ad has a polished but realistic aesthetic, aiming for a UGC feel while maintaining high production quality. It uses natural lighting and a handheld camera to create a sense of authenticity. Editing is a mix of quick cuts and static shots, aligning with the fast-paced nature of the storyline. The overall tone is casual and relatable, as if a friend is sharing their beauty routine. The pacing is moderate, with cuts timed to the music beats, creating a smooth audio-visual sync. # Hooks Spoken: 00:00–00:17 [Singing] Day is a romantic roller coaster. You don't do anything, he's supposed to. I like him tough and mean. Jim is the worst that I've ever seen. I am the trailer park darling. He is the one time comeback king. Text overlay: 00:00–00:17 pov: you're running late Visual: 00:00–00:01 The shot is a selfie-style, close-up of a young woman with olive skin and dark hair walking down a city street. She is wearing a black trench coat, has her hair pulled back, and is wearing white earphones. The background features Parisian buildings and a street with cars and pedestrians. The lighting is natural daylight. The text overlay "pov: you're running late" is at the bottom of the frame. # Funnel stage Top of funnel (Awareness) # Pain points Running late but still wanting to look put-together. This is communicated through the text overlay at the bottom of the screen that reads "pov: you're running late" while the main character is walking down the street, putting on the makeup products. # Value propositions - Efficient beauty routine - Easy to use products - Compact and portable - Time-saving solution # Benefits - Convenient for on-the-go application - Quick and effortless use - Portable and easy to carry - Requires minimal tools or expertise # Features - Skin tint - Clear brow gel - Light nude lip pencil - Lip oil with a rollerball applicator - Mauve-toned lip tint with a cushion applicator # Call to action None used. # Social proof - None used # Point of view - Customer 100% – The ad is shot from the perspective of someone using the product on-the-go, creating an immersive sense of relatability. # Storyline - 00:00–00:01 00:00–00:01 The video begins with a shot of a young woman walking down a city street. She is wearing headphones and filming herself in selfie mode. The text overlay reads, "pov: you're running late". - 00:01–00:02 00:01–00:02 She pulls a bottle of BEEKA skin tint out of her purse. - 00:02–00:03 00:02–00:03 She applies the skin tint directly to her face and rubs it in with her fingers. - 00:03–00:06 00:03–00:06 She then applies clear brow gel to her brows using the applicator brush. - 00:06–00:07 00:06–00:07 Next, she puts on lip pencil. - 00:07–00:09 00:07–00:09 She applies mascara to her eyelashes. - 00:09–00:11 00:09–00:11 Next, she puts on lip pencil. - 00:11–00:14 00:11–00:14 Lastly, she uses lip oil with a rollerball applicator on her lips. - 00:14–00:17 00:14–00:17 The video concludes with a shot of the young woman walking with her makeup complete. The message conveyed is that BEEKA products are ideal for quick and convenient beauty routines on the go.

# Ad summary This ad showcases Refy's concealer, offering it for free with purchases over $50. The image provides a close-up view of the product's applicator and packaging, set against a clean, minimalist backdrop. # Brand positioning Refy is presented as a modern and accessible beauty brand, focusing on quality and simplicity. The offer of a free concealer with a minimum purchase suggests a brand that values its customers and aims to provide high-value incentives. The minimalist aesthetic of the ad aligns with a clean, contemporary brand image. By explicitly stating the availability in 24 shades, the brand demonstrates commitment to inclusivity. Refy positions itself as a brand that understands the needs of today's beauty consumer by offering a desirable product with a clear and attainable purchase incentive. # Product The product featured is a concealer from Refy. The image shows the product's applicator brush covered in a dark brown shade of concealer. The product comes in a transparent container with a white interior, allowing the concealer shade to be visible. The ad clearly states the product is 'Available in 24 shades.' The concealer is positioned as a free gift with purchases over $50, enhancing its perceived value. # Visual style The ad uses a clean and minimalist visual style, with a focus on product presentation. The lighting is bright and even, which highlights the product. The color palette is limited to neutral tones, creating a sophisticated and modern look. # Hooks Headline: FREE CONCEALER # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Free concealer when you spend over $50 # Benefits - Free concealer # Features - Available in 24 shades # Call to action None used. # Social proof - None used. # Point of view - Brand: The offer of a free concealer with a purchase over $50, as well as the mention of 24 shades, is messaging provided by the brand. # Storyline - The ad opens with a clear, concise offer: 'FREE CONCEALER WHEN YOU SPEND OVER $50,' immediately grabbing the viewer's attention with a compelling incentive. The brand is telling potential customers about a promotional deal. This is designed to drive sales and increase the average order value, presented from the brand's perspective. - The ad highlights the concealer's availability in '24 SHADES,' emphasizing inclusivity and breadth of product range, building customer confidence that they can find their shade. The brand is assuring potential customers about the variety of options available to them. This reinforces the brand's commitment to meeting diverse customer needs, from the brand's perspective. - A close-up shot of the concealer's applicator covered in product and the container provides a detailed view of the product and its packaging. The product is in clear view, to demonstrate the product visually. This allows the customer to see the quality and color of the concealer, from a customer's perspective.

# Ad summary This ad showcases a split screen of a woman's face before and after using concealer to address dark circles under the eyes. The left side of the model's face shows dark circles under her eye, while the right side shows the same area concealed and brightened. The ad incentivizes purchases by offering a free concealer with orders over £40. # Brand positioning This brand is positioned as a solution for common skin concerns, particularly dark circles, and aims to enhance natural beauty rather than drastically altering appearance. The brand promotes confidence by offering products that address specific issues, as evidenced by the claim that using their concealer helps to conceal dark circles. The brand also offers promotional incentives like 'Free Concealer When You Spend Over £40' positioning itself to the customer as generous and rewarding loyal shoppers. # Product The advertised product is a concealer, designed to cover and diminish the appearance of dark circles under the eyes. The concealer is shown to effectively brighten and even out skin tone in the under-eye area, suggesting it provides a natural-looking finish. The ad directly addresses a common purchase barrier by highlighting how the product helps to conceal dark circles, appealing to those self-conscious about this concern. # Visual style The ad has a clean and minimalist visual style. The production quality is high, resembling a studio shot with professional lighting and makeup. The image is split in half to show a clear before-and-after comparison. The typography is simple and legible. The overall look is designed to be informative and trustworthy. # Hooks Headline: FREE CONCEALER # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly addresses the issue of dark circles, which are visually represented on the left side of the model's face. The visual depiction highlights the common frustration of wanting to conceal imperfections, particularly under-eye darkness, for a more even skin tone. # Value propositions - Free concealer when you spend over £40. # Benefits - 100% AGREE # Features - Helps to conceal dark circles # Call to action None used. # Social proof - 100% AGREE HELPS TO CONCEAL DARK CIRCLES # Point of view - Customer: This point of view is used in the split screen image of the woman's face, highlighting the before-and-after effects of using the concealer to address dark circles. # Storyline - The ad opens with a split-screen view of a woman's face, with the left side showing dark circles under her eye. This is included to show the problem being addressed with the concealer, from the perspective of the customer looking for a solution for their under-eye circles. - The right side of the screen displays the same woman's face after concealer application, showing a brighter, more even skin tone. This is designed to show the desired outcome from the customer's perspective, with the brand demonstrating the product's effectiveness in covering dark circles. - The ad includes text stating '100% AGREE HELPS TO CONCEAL DARK CIRCLES'. The brand is presenting a statistic to build trust and credibility in the product's ability to deliver the promised results. - The ad provides an incentive by stating 'FREE CONCEALER WHEN YOU SPEND OVER £40'. This is included to encourage purchase with the brand offering a promotional offer to customers, potentially increasing the average order value.

# Ad summary This image ad features a model with applied makeup, with the products that were used labeled on her face. # Brand positioning This brand presents itself as a provider of makeup and skincare solutions. It positions itself as a go-to choice for individuals seeking to enhance their natural beauty. By showcasing a range of products and their specific applications, the brand aims to simplify the beauty routine, making it accessible and effective for everyday use. The brand's products are designed to work together, offering a cohesive approach to beauty that emphasizes natural enhancement. # Product The ad features a range of beauty products designed for the face and lips. The products include a face cleanser, brow sculpt, glow & sculpt primer, face sculpt, lip sculpt, and lip gloss. Each product is designed for a specific area of the face to enhance and sculpt the features. The face cleanser prepares the skin, while the brow sculpt defines the eyebrows. The glow & sculpt primer creates a base for makeup, while the face sculpt enhances the facial contours. The lip sculpt defines the lips, and the lip gloss adds shine and volume. The ad emphasizes how each product works together to create a polished and sculpted look. # Visual style The ad has a clean and minimalist visual style. It uses a direct, product-focused approach. The overall aesthetic is polished and professional. The soft lighting and neutral background contribute to a sophisticated look. The integration of text labels on the image provides clear and concise information about the product application, enhancing the ad's informative nature. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Face Cleanse - Brow Sculpt - Glow & Sculpt Primer - Face Sculpt - Lip Sculpt - Lip Gloss # Call to action None used. # Social proof - None used # Point of view - Brand: The labels on the model's face are from the brand, directing the viewer on where to apply each product. # Storyline - The ad features a model's face with several areas labeled to indicate which product should be applied there, from the brand's perspective. This is intended to highlight each product's specific use on the face, and to show the products working together for a full look.

# Ad summary This image ad highlights various sculpting makeup products and how they can be used on different parts of the face. # Brand positioning The brand aims to occupy a space in the consumer's mind as a provider of sculpting makeup products that enhance natural features. The brand aligns with a modern, clean, and sophisticated aesthetic. The brand ignores the maximalist makeup trends and focuses on enhancing natural features. The brand positioning is functional, focusing on the performance of its sculpting products. # Product The ad features several sculpting makeup products designed to enhance and define different facial features. These include brow sculpt for defining eyebrows, lash sculpt for enhancing lashes, glow & sculpt primer for creating a glowing base, lip sculpt for defining the lips, and lip gloss for adding shine. The products are for anyone looking to enhance their natural features with a sculpted, defined look. The ad language and visuals promote the idea of enhancing one's natural beauty through the use of sculpting makeup. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be high, with soft, diffused lighting. The image treatment includes subtle retouching to enhance the woman's features without appearing overly edited. The typography is clean and simple. The ad mimics a beauty tutorial or product demonstration, which is common on platforms like Instagram and TikTok. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Sculpting makeup products for enhancing natural features. # Benefits - Enhance natural features - Define eyebrows - Enhance lashes - Create a glowing base - Define lips - Add shine to lips # Features - Brow sculpt - Lash sculpt - Glow & sculpt primer - Lip sculpt - Lip gloss # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is clearly showcasing the different ways their products can be used on different areas of the face to highlight a fully sculpted look. # Storyline - The ad showcases a close-up of a woman's face with makeup applied to highlight and sculpt her features, with the intent to demonstrate the products' effects on different parts of the face. This is from the brand's perspective, aiming to showcase the effectiveness of its products in enhancing natural beauty. - Annotations point to the different areas of her face where specific products are applied: 'BROW SCULPT', 'LASH SCULPT', 'GLOW & SCULPT PRIMER', 'LIP SCULPT', and 'LIP GLOSS' with the intent to clearly show which product to use for each feature, from the brand's perspective, to inform and educate the viewer.