How TYMO Beauty Advertises on Meta

# Ad summary A woman demonstrates how to use the TYMO Hair Blow Dryer Brush to create a 90s French blowout. She shows how quickly it works and how it gives her hair bounce and shine. # Brand positioning The brand is presented as a solution for achieving salon-quality blowouts at home. It positions itself as a time-saving and effective alternative to traditional salon visits, empowering users to achieve professional-looking results with ease. The brand aligns with a lifestyle that values convenience and self-care, offering a functional product that delivers on its promise of bouncy, shiny hair. It pushes against the norm of time-consuming and expensive salon appointments, providing an accessible and efficient solution for achieving a desired hairstyle. # Product The TYMO Hair Blow Dryer Brush is a hair styling tool designed to create bouncy, shiny blowouts at home. It features a ceramic coating and ceramic bristles, which smooth the hair like a hair straightener while adding volume and bounce. The brush has five heat settings to accommodate different hair types, and an LED display that shows the temperature. It is designed to be fast and easy to use, allowing users to achieve a salon-quality look without the time and expense of a professional blowout. The product addresses the pain point of hair becoming curly or flat after a traditional blowout, offering a solution that holds the style for up to three days. # Visual style The ad has a casual, UGC feel, with natural lighting and a simple bathroom setting. The editing style is straightforward, with quick cuts to show the product in use and the results. The pacing is consistent, with a focus on demonstrating the product's features and benefits. The overall aesthetic is approachable and relatable, suggesting that anyone can achieve a salon-quality blowout at home. # Hooks Spoken: 00:00–00:02 This is better than any blow dry. I mean, Visual: 00:00–00:02 A woman with medium-length brown hair, wearing a navy blue sweater with orange and white stripes and the word "Kicker" on it, stands in a bathroom with light gray walls and a white door. She is holding a TYMO Hair Blow Dryer Brush and smiling at the camera. # Funnel stage Consideration # Pain points The ad addresses the frustration of hair becoming curly or flat after a traditional blowout. "I love the blow dry look, but I find that when I get a blow dry, my hair just starts going curly." # Value propositions - Achieve salon-quality blowouts at home - Save time and money by doing your own blowouts - Get bouncy, shiny hair that lasts for days - Customize the heat setting to your hair type # Benefits - Smooths hair like a hair straightener - Adds volume and bounce - Holds style for three days - Creates bouncy, shiny blowouts at home - Heat setting for each hair type # Features - Ceramic coating - Ceramic bristles - Five heat settings - LED display # Call to action You need to get the pro. # Social proof - "This is better than any blow dry" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the product and sharing her experience. # Storyline - 00:00–00:02 00:00–00:02 The creator holds up the TYMO Hair Blow Dryer Brush and states that it is better than any blow dry. - 00:02–00:06 00:02–00:06 The creator shows her hair before using the product and states that she is going to do a 90s French blowout. - 00:06–00:09 00:06–00:09 The creator holds up the TYMO Hair Blow Dryer Brush and points to the LED display, stating that it tells her what temperature it is on. She then states that she will show how fast it is. - 00:09–00:12 00:09–00:12 The creator demonstrates using the TYMO Hair Blow Dryer Brush on a section of her hair. - 00:12–00:13 00:12–00:13 The creator smiles at the camera. - 00:13–00:18 00:13–00:18 The creator demonstrates using the TYMO Hair Blow Dryer Brush on another section of her hair. - 00:18–00:19 00:18–00:19 The creator smiles at the camera. - 00:19–00:22 00:19–00:22 The creator states that she is going to have lots of bounce in her hair and that she can feel it. - 00:22–00:29 00:22–00:29 The creator demonstrates using the TYMO Hair Blow Dryer Brush on another section of her hair and states that it has five heat settings, so there is literally a heat setting for each hair type. - 00:29–00:34 00:29–00:34 The creator demonstrates using the TYMO Hair Blow Dryer Brush on another section of her hair and states that it is so quick and that she is whizzing through. - 00:35–00:44 00:35–00:44 The creator demonstrates using the TYMO Hair Blow Dryer Brush on another section of her hair and states that she loves the blow dry look, but finds that when she gets a blow dry, her hair just starts going curly. - 00:44–00:53 00:44–00:53 The creator demonstrates using the TYMO Hair Blow Dryer Brush on another section of her hair and states that because it has a ceramic coat and ceramic bristles, it is like using hair straighteners, so it smooths it out. - 00:53–00:56 00:53–00:56 The creator states that it holds for three days. - 00:56–01:01 00:56–01:01 The creator demonstrates using the TYMO Hair Blow Dryer Brush on another section of her hair and states to watch the lift and that it doesn't flatten and keeps it bouncy. - 01:01–01:05 01:01–01:05 The creator states that she can't get over the shine. - 01:05–01:11 01:05–01:11 The creator demonstrates using the TYMO Hair Blow Dryer Brush on another section of her hair and states that it is stunning. - 01:11–01:22 01:11–01:22 The creator demonstrates using the TYMO Hair Blow Dryer Brush on her bangs and states to smooth it under first so that she can swoop and do the underneath. - 01:22–01:25 01:22–01:25 The creator shows the finished look. - 01:25–01:28 01:25–01:28 The creator states that she can't believe she did this at home. - 01:28–01:32 01:28–01:32 The creator states not to go to the salon and that you can do this at home. - 01:32–01:35 01:32–01:35 The creator states that it doesn't take much effort and that it turned out incredible. - 01:35–01:37 01:35–01:37 The creator states that you need to get the pro.

# Ad summary A woman with wavy red hair demonstrates the difference between the 1-inch and 1.25-inch L'ange waver. She styles one side of her hair with the 1-inch waver and the other side with the 1.25-inch waver, then compares the results. # Brand positioning L'ange is presented as a brand that offers a range of hair styling tools to achieve different looks. The brand is positioned as being versatile and catering to individual preferences, as the ad showcases two different sizes of wavers for creating distinct wave patterns. The brand aligns with a lifestyle that values self-expression through hair styling and staying on-trend. The brand pushes against the norm of offering a one-size-fits-all solution, instead providing options for customers to customize their look. The brand positioning is both functional, by offering tools for specific hair styles, and emotional, by empowering customers to express themselves through their hair. # Product The L'ange waver is a hair styling tool designed to create waves in the hair. The ad features two sizes of the waver: 1-inch and 1.25-inch. The 1-inch waver creates tighter, more defined waves, reminiscent of Y2K crimps, while the 1.25-inch waver creates looser, more natural-looking waves. The waver is shown being used on the lowest temperature setting of 280 degrees. The ad addresses the purchase barrier of choosing between the two sizes by showcasing the differences and suggesting that both sizes serve a purpose and look cute. The ad tells the viewer that the product is worth trying because it offers versatility and allows them to achieve different wave patterns based on their preference. # Visual style The ad has a polished UGC feel, with the creator filming in her bedroom. The lighting is natural, and the editing style is simple with static shots and smooth transitions. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is good, with the creator's actions and words matching the visuals. # Hooks Spoken: 00:00–00:01 Don't make me pick. Text overlay: 00:01–00:08 1in VS 1.25in Visual: 00:00–00:01 Close-up shot of a woman with long, wavy red hair, wearing a black top and a silver cross necklace. She is standing in front of a teal wall with a bed and a chandelier in the background. The camera is stationary and selfie-style. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of choosing between the two sizes of wavers. The creator states, "I've had so many people ask me which size waver I use." # Value propositions - The wavers allow you to achieve different wave patterns based on your preference. - The wavers are versatile and can be used to create a variety of looks. # Benefits - 1-inch waver gives tighter Y2K crimps - 1.25-inch waver gives looser, more natural waves # Features - 1-inch waver - 1.25-inch waver - Lowest temperature setting of 280 degrees # Call to action I'll link them here for you. # Social proof - "I've had so many people ask me which size waver I use" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating and reviewing the product. # Storyline - 00:00–00:01 The creator introduces the topic of the video. - 00:01–00:08 00:01–00:08 The creator addresses the question of which size waver she uses and reveals that she uses both. She decides to show the difference between the 1-inch and 1.25-inch wavers by styling one side of her hair with each size. This is conveyed from the creator's perspective, as she speaks directly to the audience and explains her decision. - 00:08–00:17 00:08–00:17 The creator explains that she has the waver set to 280 degrees, which is the lowest temperature setting. She then styles one side of her hair with the 1-inch waver, starting at the root and moving down when it beeps. This is conveyed from the creator's perspective, as she demonstrates the styling process and explains the steps. - 00:17–00:26 00:17–00:26 The creator states that she will use the 1.25-inch waver on the other side of her hair. She shares a hack of turning the waver upside down and starting at the root to give more volume. This is conveyed from the creator's perspective, as she shares a tip and demonstrates the styling process. - 00:26–00:37 00:26–00:37 The creator points out that the 1-inch waver gives tighter Y2K crimps, while the 1.25-inch waver gives looser, more natural waves. This is conveyed from the creator's perspective, as she compares the results of each waver. - 00:37–00:39 00:37–00:39 The creator says that she will finish the rest of her hair so the audience can see the difference. This is conveyed from the creator's perspective, as she prepares to complete the styling process. - 00:39–00:47 00:39–00:47 The creator finishes styling her hair with the 1.25-inch waver. This is conveyed from the creator's perspective, as she continues the styling process. - 00:47–00:58 00:47–00:58 The creator shows the finished result and points out the difference between the two sides. She says that the 1-inch side has tighter, voluminous waves, while the 1.25-inch side has sleek, mermaid-like loose waves. She says that she can't decide which one she likes better because they both look cute. This is conveyed from the creator's perspective, as she shares her opinion on the final look. - 00:58–01:03 00:58–01:03 The creator says that she loves them both equally and that the audience has to decide which one is better. She says that she will link them for the audience. This is conveyed from the creator's perspective, as she encourages the audience to make their own decision and provides a call to action.

# Ad summary This ad features a woman demonstrating how to use the Tymo thermal brush to create a 90s blowout look on her natural curly hair. She applies heat protectant, detangles her hair, and then uses the brush on the highest heat setting to straighten and curl sections of her hair. She finishes by using volumizing root spray and clips to set the style. # Brand positioning The ad presents Tymo as a brand that offers innovative hair styling tools for achieving salon-quality results at home. The brand is positioned as a solution for individuals seeking efficient and effective ways to style their hair, particularly those with natural curls looking to achieve a 90s blowout look. The brand aligns with values of convenience, ease of use, and professional-level results, appealing to customers who want to simplify their hair styling routine without compromising on quality. Tymo pushes against the norm of time-consuming and complicated hair styling processes, offering a tool that streamlines the process and delivers desired outcomes quickly. # Product The Tymo thermal brush is a hair styling tool designed to straighten and curl hair, particularly effective for creating a 90s blowout look. It features a 1.75-inch brush that grabs a ton of hair, allowing for styling of large sections at once. The brush is used on completely dry hair and can be used on natural curly hair textures. It operates at a high heat setting of 395 degrees Fahrenheit. The brush gets very close to the roots, smoothing the hair from the base. It is designed to be easy to use, enabling users to achieve a salon-quality style in about 30 minutes. The product addresses the pain point of time-consuming hair styling, offering a quick and efficient solution for achieving voluminous, styled hair. # Visual style The ad has a polished UGC feel, with a clean and well-lit bathroom setting. The editing style is smooth with quick cuts to show the process and results. The production quality is high, giving it a professional look while maintaining a relatable, user-generated content vibe. The pacing is consistent, with cuts timed to the voiceover. The visual motif is the before-and-after transformation of the hair, highlighting the effectiveness of the product. # Hooks Spoken: Female 1: Here's how I go from this to this with the Tymo thermal brush. Visual: 00:00–00:03: A woman with long, dark brown hair stands in a bathroom. The left side of her hair is frizzy and unstyled, while the right side is smooth and styled. She wears a light pink satin robe and gold hoop earrings. She holds up a white and silver Tymo thermal brush. # Funnel stage Consideration # Pain points The ad addresses the pain point of time-consuming and complicated hair styling processes. The woman shows how the Tymo thermal brush can quickly transform frizzy, unstyled hair into a voluminous 90s blowout look. # Value propositions - Achieve a 90s blowout look easily and quickly with the Tymo thermal brush. - Get voluminous, smooth hair with a salon-quality finish at home. # Benefits - Easy and quick 90s blowout - Voluminous hair - Smooth hair - Salon-quality results at home # Features - Tymo thermal brush - 1.75 inch brush - High heat setting: 395 degrees Fahrenheit # Call to action If you guys want to check out this Tymo thermal brush, I'll be linking it in my bio. # Social proof - "This one from Tymo is one of my favorites" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating and reviewing the product. # Storyline - 00:00–00:03 The creator introduces the Tymo thermal brush and states that she will show how she goes from her natural hair to a styled look using the brush. - 00:03–00:10 She applies heat protectant to her natural curly hair and detangles each section. - 00:10–00:13 She states that hair should be completely dry when using the tool. - 00:13–00:22 She uses the brush to straighten and curl sections of her hair, explaining that this gives a 90s blowout effect. - 00:22–00:28 She notes that the brush can take very big sections, allowing her to do all her hair in about 30 minutes. - 00:28–00:43 She states that this Tymo brush is one of her favorites and that she is using it on the highest heat setting, 395 degrees Fahrenheit, on her natural curly hair. - 00:43–00:54 She explains that the 1.75-inch brush grabs a ton of hair and gets very close to the roots, smoothing everything out. - 00:54–00:56 She states that she will do the other side and come back with the final look. - 00:56–01:06 She states that the last step is to use a volumizing root spray to shape her bangs. - 01:06–01:12 She clips each section and lets her hair set for about 30 minutes before releasing the curl. - 01:12–01:25 She shows the final 90s blowout look, noting how nice and voluminous her hair looks. - 01:25–01:29 She states that she was able to give herself an easy and quick 90s blowout with this hair tool and encourages viewers to check out the Tymo thermal brush, which she will link.

# Ad summary This ad features a woman demonstrating the TYMO crimper. The ad starts with the woman using the crimper on her hair. The text overlay explains that the crimper is on sale today, which frustrates her because she bought it at full price a few days ago. Then, she shows a close-up of her crimped hair before and after brushing it. The ad ends with a reminder that the TYMO crimper is on sale and a call to action to shop now. # Brand positioning TYMO is presented as a modern hair styling brand that allows customers to achieve salon-quality hairstyles at home. The brand offers innovative tools like the crimper featured in the ad. TYMO seems to target consumers who want to experiment with different hair textures and trends, while saving money. # Product The product featured in this ad is the TYMO crimper. It is a hair styling tool designed to create crimped hair. The crimper has a pink outer shell and white interior crimping plates, with a black cord. The product is portrayed as easy to use. The crimper allows users to create a trendy crimped hairstyle at home. # Visual style The ad has a casual, UGC feel, with selfie-style framing and a blurred background. The production quality is decent, with good lighting and clear visuals. The editing is simple, with static shots and zooms. The pacing is moderate, keeping the viewer engaged without feeling rushed. The overall aesthetic is modern and trendy. # Hooks Spoken: 00:17–00:22: Tymo crimper is on sale TODAY, shop now! Text overlay: tymo crimper is on sale TODAY / shop now Visual: 00:17–00:22: The woman is once again holding the crimper in her hands in front of her. The background is blurred and she smiles at the camera. The text overlay reminds viewers that the TYMO crimper is on sale today, and includes a call to action to shop now. # Funnel stage Bottom of funnel (Conversion) # Pain points The frustration of buying something at full price only to see it go on sale shortly after. # Value propositions - TYMO crimper is on sale TODAY # Benefits - Achieve a trendy crimped hairstyle # Features - Hair crimper # Call to action shop now # Point of view - Customer 100% – The ad is presented from the POV of a customer demonstrating the product. # Storyline - 00:00–00:08 A woman uses the TYMO crimper on sections of her hair to create a crimped style. - 00:00–00:08 The text overlay reveals the TYMO crimper is now on sale. - 00:08–00:11 The woman shows a close-up of the crimped hair, highlighting the texture and volume. - 00:11–00:17 The woman brushes out the crimped hair, showing how it creates volume and a different texture. - 00:17–00:22 The ad reminds viewers that the TYMO crimper is on sale today and includes a call to action to shop now.

# Ad summary This ad features a woman demonstrating the TYMO Curl Pro Plus, an upgraded version of the automatic hair curler with a longer barrel for longer hair. She addresses a common concern about hair getting tangled by intentionally tangling her hair in the device to show how the anti-tangle mechanism works. She highlights the ease of use and the shiny results from the T-gloss ceramic coating. # Brand positioning TYMO is presented as a brand focused on innovative hair styling tools that simplify the process of achieving salon-quality results at home. The brand aims to occupy a space in the consumer's mind as a provider of user-friendly, technologically advanced hair tools. TYMO aligns with values of convenience, efficiency, and achieving professional-looking hair without the need for extensive styling skills. The brand pushes against the norms of traditional, more complicated hair styling methods by offering a tool that automates the curling process. The brand positioning is both functional (easy to use, anti-tangle mechanism) and emotional (achieving shiny, voluminous hair). # Product The TYMO Curl Pro Plus is an upgraded automatic hair curler designed for individuals with longer hair. It features a longer barrel to accommodate longer hair lengths. The device works by automatically curling sections of hair when a button is pressed. It includes an anti-tangle mechanism that stops and reverses the curling action if hair gets tangled, preventing it from getting fully stuck. The curler also features a T-gloss ceramic coating, which is said to impart shine to the hair. The product is designed to be beginner-friendly and easy to use, automating the curling process and providing a beeping sound to indicate when the curl is complete. The ad addresses the potential purchase barrier of hair getting tangled in the device by demonstrating the anti-tangle feature. # Visual style The ad has a polished, UGC-style aesthetic. The lighting is bright and natural, creating a clean and inviting atmosphere. The editing style is a mix of quick cuts and static shots, with smooth transitions. The production quality is high, giving the ad a professional feel while maintaining a relatable, user-generated content vibe. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02 Watch me take my hair from this to this using the TYMO Curl Pro Plus. Visual: 00:00–00:01 A woman with long, dark brown hair stands in a bathroom. She is wearing a white long-sleeve shirt and black leggings. Her hair is down and slightly messy. The camera is stationary and at eye level. The background includes a shelf with decorative items and a white door. / 00:01–00:02 The woman's hair is now styled in a half-up bun. She holds up a gold-colored hair curling device. The camera is stationary and at eye level. The background includes a shelf with decorative items and a white door. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration or problem the product is solving is the potential for hair to get tangled in automatic hair curlers. The ad directly addresses this concern by showing the anti-tangle mechanism in action. "My most asked question with this is what happens if your hair gets tangled?" # Value propositions - The longer barrel is valuable because it is designed for longer hair. - The anti-tangle mechanism is valuable because it prevents hair from getting fully stuck. - The T-gloss ceramic coating is valuable because it adds shine to the hair. # Benefits - Easy to use - Beginner friendly - Anti-tangle mechanism - Shiny hair - Voluminous hair # Features - Upgraded version - Longer barrel for longer hair - Anti-tangle mechanism - T-gloss ceramic coating # Call to action None used. # Social proof - "My most asked question with this is what happens if your hair gets tangled?" – Female 1 (Customer) - "I was also asked if the back looks weird because you do two different directions on each side..." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating and reviewing the product. # Storyline - 00:00–00:02 00:00–00:02 The woman introduces the video by saying she will transform her hair using the TYMO Curl Pro Plus. This is intended to grab the viewer's attention by showing a before-and-after transformation. The perspective is from the woman's point of view, as she is speaking directly to the camera. The tone is casual and friendly. - 00:02–00:06 00:02–00:06 She shows the TYMO Curl Pro Plus and mentions that it is the upgraded version with a longer barrel for longer hair. This is intended to highlight the product's features and benefits. The perspective is from the woman's point of view, as she is speaking directly to the camera. The tone is informative and enthusiastic. - 00:06–00:09 00:06–00:09 She addresses a common question about what happens if hair gets tangled in the device. This is intended to address a potential concern and build trust. The perspective is from the woman's point of view, as she is speaking directly to the camera. The tone is reassuring and confident. - 00:09–00:22 00:09–00:22 She intentionally tangles her hair in the device to demonstrate the anti-tangle mechanism. This is intended to show the product's safety and ease of use. The perspective is from the woman's point of view, as she is speaking directly to the camera. The tone is playful and informative. - 00:22–00:26 00:22–00:26 She explains that the device will stop, beep, and reverse itself, allowing the hair to be pulled out easily. This is intended to reinforce the product's anti-tangle feature. The perspective is from the woman's point of view, as she is speaking directly to the camera. The tone is reassuring and confident. - 00:27–00:36 00:27–00:36 She emphasizes that the device is beginner-friendly and easy to use, demonstrating how to put hair in the device and press the button. This is intended to highlight the product's convenience. The perspective is from the woman's point of view, as she is speaking directly to the camera. The tone is enthusiastic and encouraging. - 00:37–00:41 00:37–00:41 She addresses a question about whether the back of the hair looks weird due to curling in different directions, then shows how it all flows together after finger-combing. This is intended to address another potential concern and demonstrate the final result. The perspective is from the woman's point of view, as she is speaking directly to the camera. The tone is reassuring and confident. - 00:41–00:52 00:41–00:52 She shows the volume and shine of her hair after using the product, attributing it to the T-gloss ceramic coating. This is intended to highlight the product's benefits and create desire. The perspective is from the woman's point of view, as she is speaking directly to the camera. The tone is enthusiastic and persuasive.

# Ad summary A woman in her bathroom demonstrates how to use the Tymo Thermal Brush to style her hair. She shows how to turn it on, notes the different temperature settings, and then styles her hair in sections, showing the results after each section. She raves about how easy it is to use and how it gives her a salon-quality blowout at home. # Brand positioning The brand, Tymo, is presented as a provider of innovative hair styling tools designed for easy at-home use. The brand aims to occupy a space in the consumer's mind as a provider of salon-quality results without the salon visit. The brand aligns with the values of convenience, efficiency, and professional-level styling. The brand pushes against the norm of complex, time-consuming hair styling routines, offering a simple and effective solution. The brand positioning is both functional (easy to use, efficient) and emotional (achieving a salon-quality look, feeling confident). # Product The Tymo Thermal Brush is a hair styling tool designed to create a salon-quality blowout at home. It features a ceramic barrel with T-gloss keratin, which helps to prevent hair damage. The brush heats up quickly and has three different temperature settings. It also shuts off automatically after 30 minutes for safety. The brush is designed to be easy to use, allowing users to curl and style their hair effortlessly. The ad emphasizes that the product delivers a salon blowout at home and is easy to use. # Visual style The ad has a polished UGC feel, with natural lighting and a clean, bright aesthetic. The editing style is a mix of quick cuts and static shots, with smooth transitions. The production quality is high, giving it a professional yet relatable vibe. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:01 Let's style this hair... Text overlay: 00:00–00:01 LET'S STYLE THIS HAIR... Visual: 00:00–00:01 The woman is in her bathroom, facing the camera in selfie style. She is holding a curling iron and styling her hair. The background is a white bathroom with a vanity and various beauty products. # Funnel stage Consideration # Pain points The ad implies the pain point of not being able to achieve a salon-quality blowout at home. The woman is initially shown using a curling iron, suggesting the need for a better solution. "Let's style this hair..." – Female 1 (Creator) # Value propositions - Salon blowout at home: Implies professional-quality results without the cost or time commitment of a salon visit. - Easy to use: Suggests that anyone can achieve great results with minimal effort or skill. # Benefits - Heats up super fast - Not going to really damage your hair - Salon blowout at home - Easy to use # Features - Three different temperatures - Ceramic barrel with T gloss keratin - Shuts off after 30 minutes # Call to action None used. # Social proof - I can already tell y'all I love this thing because it heats up super fast – Female 1 (Creator) - This is a 20 out of 10 – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating and reviewing the product. # Storyline - 00:00–00:01 00:00–00:01 The woman is shown styling her hair with a curling iron. This is meant to show the before, and set up the problem that the product will solve. The audience is experiencing it from the woman's perspective, conveyed through the selfie-style camera and casual tone. - 00:01–00:07 00:01–00:07 The woman presents the Tymo Thermal Brush, stating that she is about to use it. This introduces the product as the solution. The audience is experiencing it from the woman's perspective, conveyed through the selfie-style camera and enthusiastic tone. - 00:07–00:13 00:07–00:13 The woman demonstrates how to turn on the brush and highlights its three different temperature settings. This provides functional information about the product. The audience is experiencing it from the woman's perspective, conveyed through the selfie-style camera and informative tone. - 00:13–00:16 00:13–00:16 The woman expresses her excitement about the product, noting that it heats up super fast. This builds anticipation and highlights a key benefit. The audience is experiencing it from the woman's perspective, conveyed through the selfie-style camera and enthusiastic tone. - 00:16–00:20 00:16–00:20 The woman begins styling her hair with the brush, starting from the root. This demonstrates the product in action. The audience is experiencing it from the woman's perspective, conveyed through the selfie-style camera and practical demonstration. - 00:20–00:22 00:20–00:22 The woman points to the styled section of her hair, highlighting the difference. This showcases the immediate results of the product. The audience is experiencing it from the woman's perspective, conveyed through the selfie-style camera and enthusiastic tone. - 00:22–00:25 00:22–00:25 The woman continues styling her hair, noting that the brush shuts off after 30 minutes. This highlights a safety feature. The audience is experiencing it from the woman's perspective, conveyed through the selfie-style camera and informative tone. - 00:25–00:29 00:25–00:29 The woman expresses her excitement as she styles another section of her hair. This builds anticipation and reinforces the positive experience. The audience is experiencing it from the woman's perspective, conveyed through the selfie-style camera and enthusiastic tone. - 00:29–00:31 00:29–00:31 The woman styles another section of her hair. This demonstrates the product in action. The audience is experiencing it from the woman's perspective, conveyed through the selfie-style camera and practical demonstration. - 00:31–00:40 00:31–00:40 The woman highlights that the brush has a ceramic barrel with T-gloss keratin, which prevents hair damage. This emphasizes a key benefit and addresses a potential concern. The audience is experiencing it from the woman's perspective, conveyed through the selfie-style camera and informative tone. - 00:40–00:45 00:40–00:45 The woman demonstrates how easy it is to pull the brush down and curl the hair. This reinforces the ease of use. The audience is experiencing it from the woman's perspective, conveyed through the selfie-style camera and practical demonstration. - 00:46–00:50 00:46–00:50 The woman styles the last section of her hair. This completes the demonstration. The audience is experiencing it from the woman's perspective, conveyed through the selfie-style camera and practical demonstration. - 00:50–01:00 00:50–01:00 The woman reveals her fully styled hair, expressing her excitement and satisfaction with the results. This showcases the final outcome and reinforces the value proposition. The audience is experiencing it from the woman's perspective, conveyed through the selfie-style camera and enthusiastic tone. - 01:00–01:07 01:00–01:07 The woman reiterates that the brush gives a salon blowout at home and is easy to use, rating it a 20 out of 10. This reinforces the key benefits and provides a strong endorsement. The audience is experiencing it from the woman's perspective, conveyed through the selfie-style camera and enthusiastic tone. - 01:07–01:12 01:07–01:12 The woman expresses her excitement about her styled hair. This reinforces the positive emotional outcome. The audience is experiencing it from the woman's perspective, conveyed through the selfie-style camera and enthusiastic tone.

# Ad summary A woman demonstrates how to use the TYMO CurlPro Plus, an automatic hair curling tool. She compares it to using a traditional curling iron, highlighting the TYMO's ease of use, even on large sections of hair. She shows the final results of both curling methods and notes that the TYMO side has slightly tighter curls. # Brand positioning TYMO is presented as a brand that prioritizes ease and efficiency in hair styling. The brand aims to occupy a space in the consumer's mind as a provider of innovative hair tools that simplify the styling process, particularly for those who find traditional methods difficult or time-consuming. The brand aligns with a lifestyle that values convenience and achieving professional-looking results with minimal effort. TYMO pushes against the norms of traditional hair styling tools that often require skill and practice, positioning itself as a user-friendly alternative. The brand positioning is both functional (simplicity, speed) and emotional (confidence, ease). # Product The TYMO CurlPro Plus is an automatic hair curling tool designed for easy and efficient use. It features a long barrel that allows for curling large sections of hair at once. The device automatically rotates to create even, bouncy curls. It includes a beep to indicate when to release the curl. The product is for anyone who wants to curl their hair quickly and easily, especially those who find traditional curling irons difficult to use. The USPs are its ease of use, even on large sections of hair, and its ability to create consistent, bouncy curls. The ad addresses the purchase barrier of difficulty associated with traditional curling irons by showcasing the TYMO CurlPro Plus as a simple, one-button solution. # Visual style The ad has a polished UGC feel, with natural lighting and a clean background. The editing style consists of quick cuts to maintain a fast pace. The production quality is high, giving it a professional yet relatable vibe. The pacing is consistent throughout the ad, with cuts timed to emphasize key points in the voiceover. # Hooks Spoken: 00:00–00:08 This is how I used to curl my hair using a clamp. Takes a little bit of practice. You get beautiful curls, but it's not that easy to use, especially in the beginning. Visual: 00:00–00:08 A medium close-up shot of a woman with dark hair and a green top, facing left, curling her hair with a black curling iron. Her hair is partially clipped up. The background is a white wall with a floral pattern. The camera is stationary. She curls a section of her hair away from her face. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty and time-consuming nature of using traditional curling irons. This is signaled by the creator stating, "Takes a little bit of practice. You get beautiful curls, but it's not that easy to use, especially in the beginning." # Value propositions - Easy to use: The TYMO CurlPro Plus is presented as a simple, one-button solution, making it easier to curl hair than traditional methods. - Efficient: The TYMO CurlPro Plus allows for curling large sections of hair at once and can do all hair in less than 10 minutes. - Gentle: The TYMO CurlPro Plus is gentle on hair and does not pull hair. # Benefits - Easy to use - Creates beautiful, bouncy curls - Even curls every single time - Does not pull hair - Can do all hair in less than 10 minutes - Perfect for very long hair # Features - Automatic rotation - Beep to indicate when to release the curl - 1 inch barrel - Long barrel - Gentle on hair # Call to action Trust me, you're gonna love this. You have to try it out. # Social proof - "This is how I used to curl my hair using a clamp. Takes a little bit of practice. You get beautiful curls, but it's not that easy to use, especially in the beginning." – Female 1 (Creator) - "And this is how I curl my hair now. I literally just have to press one button and this is going to curl my hair for me." – Female 1 (Creator) - "I mean, doing my hair has never been easier." – Female 1 (Creator) - "Trust me, you're gonna love this. You have to try it out." – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating and reviewing the product. # Storyline - 00:00–00:08 00:00–00:08 The creator begins by demonstrating how she used to curl her hair with a clamp curling iron. She notes that it takes practice and isn't easy, especially in the beginning. This is presented from the creator's perspective, showing her past struggles with traditional curling methods, setting up the contrast for the product demo. - 00:08–00:17 00:08–00:17 The creator introduces the TYMO CurlPro Plus, stating that she now only has to press one button to curl her hair. This is from the creator's perspective, highlighting the ease of use of the product as a solution to the difficulties of traditional curling irons. - 00:17–00:28 00:17–00:28 The creator demonstrates the TYMO CurlPro Plus, explaining that it continues to rotate to give an even, bouncy curl every time and that it beeps to let you know when to release the curl. This is from the creator's perspective, showcasing the product's features and benefits. - 00:28–00:34 00:28–00:34 The creator shows the result of using the TYMO CurlPro Plus, calling it the "most beautiful bouncy curl" and emphasizing how easy it was to achieve. This is from the creator's perspective, highlighting the positive outcome and ease of use. - 00:34–00:40 00:34–00:40 The creator compares the curl achieved with a traditional curling iron to the curl achieved with the TYMO CurlPro Plus. This is from the creator's perspective, setting up a side-by-side comparison to showcase the product's effectiveness. - 00:40–00:57 00:40–00:57 The creator states that she will do one side of her hair with the TYMO and the other with a traditional iron, noting that both are 1-inch barrels, so she should get the same curl. She then states that the TYMO is easier to use and that doing her hair has never been easier. This is from the creator's perspective, emphasizing the product's ease of use and efficiency. - 00:57–01:12 00:57–01:12 The creator demonstrates the TYMO CurlPro Plus on a large section of hair, stating that it won't pull her hair, is gentle, and allows her to do all her hair in less than 10 minutes. This is from the creator's perspective, highlighting the product's gentle nature and speed. - 01:12–01:17 01:12–01:17 The creator states that you will see the beautiful curl she gets, even on bigger sections. This is from the creator's perspective, emphasizing the product's ability to create beautiful curls even on large sections of hair. - 01:17–01:30 01:17–01:30 The creator shows the final result of using the TYMO CurlPro Plus. This is from the creator's perspective, showcasing the product's effectiveness. - 01:30–01:46 01:30–01:46 The creator shows both sides of her hair, one curled with the TYMO and the other with a traditional curling iron. She notes that the TYMO side is a little tighter. This is from the creator's perspective, comparing the results of both methods. - 01:46–01:59 01:46–01:59 The creator states that she loosens her curls with a comb and that the hair tool is worth it because it makes curling her hair easier. She ends by saying, "Trust me, you're gonna love this. You have to try it out." This is from the creator's perspective, giving a final endorsement of the product and encouraging viewers to try it.

# Ad summary This ad features a woman with long, curly red hair demonstrating the TYMO Magic Wand Curl Pro Plus. She shows how to use the curling iron to create soft, bouncy curls, emphasizing the product's ease of use and the beautiful results. # Brand positioning TYMO is presented as a brand that offers innovative hair styling tools designed for ease of use and professional-looking results at home. The brand aligns with a lifestyle that values beauty, efficiency, and self-care. TYMO aims to occupy a space in the consumer's mind as a go-to for achieving salon-quality curls quickly and effortlessly. The brand positioning is both functional (easy to use, efficient) and emotional (achieving a desired look, feeling confident). # Product The TYMO Magic Wand Curl Pro Plus is a hair curling iron designed to create soft, bouncy curls quickly and easily. It features a wand design with a clamp to hold the hair in place while curling. The product is for anyone who wants to achieve a soft, romantic, curly hairstyle. The curling iron has a feature that allows the user to change the curl direction. The product beeps when the curl is ready. The ad addresses the purchase barrier of time and difficulty by highlighting how fast and easy it is to use. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style includes quick cuts to maintain a fast pace, with smooth transitions between shots. The production quality is high, giving it a professional yet relatable vibe. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: [Enthusiastically] Oh, wow! Stop, stop, let us see how it started. Text overlay: OH WOW / STOP! / LET US SEE HOW / IT STARTED Visual: 00:00–00:02: The shot starts with a close-up of long, curly red hair being shaken. The background is a blurred room with a window. The person is wearing a white top and light-wash denim shorts. The camera is handheld and moves with the hair. The lighting is natural. The text overlay says "OH WOW STOP! LET US SEE HOW IT STARTED". The shot transitions to a smiling woman with the same hair. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the time and effort required to achieve desired curls. The ad addresses this by showing how fast and easy it is to use the TYMO Magic Wand Curl Pro Plus: "Just take a section of hair, wait for the beep, and it is done." # Value propositions - Fast: Curls are really beautiful fast - Easy: You can also change the curl direction. It is very easy. - Simple: Fast, simple, and pretty. # Benefits - Curls look soft and shiny - Curls come out bouncy - Curls are really beautiful fast - Saves the day # Features - Magic Wand Curl Pro Plus - Change the curl direction - Beeps when it is done # Call to action None used. # Social proof - "Honestly, I can't stop smiling. I love this look!" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating and reviewing the product. # Storyline - 00:00–00:02 00:00–00:02: The video opens with the creator showing off her curly hair, exclaiming, "Oh, wow! Stop, stop, let us see how it started." This is intended to grab the viewer's attention and create curiosity about how she achieved the look. The perspective is from the creator, showing off her hair and inviting the audience to see the process. The tone is enthusiastic and playful. - 00:02–00:06 00:02–00:06: The creator states, "My curls are one week old, and today I need to fix them." This sets up the problem she is addressing in the video. The perspective is from the creator, explaining her need to refresh her curls. The tone is casual and relatable. - 00:06–00:08 00:06–00:08: The creator says, "I wanted a soft, romantic look today." This clarifies the desired outcome and aesthetic she is aiming for. The perspective is from the creator, sharing her styling goal. The tone is aspirational and feminine. - 00:08–00:11 00:08–00:11: The creator introduces the product, saying, "Here is my Magic Wand Curl Pro Plus." This introduces the solution to the problem of needing to refresh her curls. The perspective is from the creator, showcasing the product she uses. The tone is enthusiastic and informative. - 00:11–00:14 00:11–00:14: The creator demonstrates how to use the product, saying, "Just take a section of hair, wait for the beep, and it is done." This shows the ease of use and speed of the product. The perspective is from the creator, demonstrating the product's functionality. The tone is instructional and encouraging. - 00:14–00:17 00:14–00:17: The creator highlights a feature, stating, "You can also change the curl direction. It is very easy." This emphasizes the product's versatility and user-friendliness. The perspective is from the creator, highlighting a key feature. The tone is informative and reassuring. - 00:17–00:22 00:17–00:22: The creator describes the results, saying, "The curls look so soft and shiny. They come out bouncy and really beautiful fast." This reinforces the desired outcome and benefits of using the product. The perspective is from the creator, praising the results. The tone is enthusiastic and persuasive. - 00:22–00:26 00:22–00:26: The creator concludes, "Fast, simple, and pretty. It really saves the day. Honestly, I can't stop smiling. I love this look!" This reinforces the key benefits and expresses her satisfaction with the product. The perspective is from the creator, giving a personal endorsement. The tone is enthusiastic and genuine.

# Ad summary This ad features a woman comparing two cordless, rechargeable hair curling irons from TYMO: the TYMO Curl Go and the TYMO Curl Pro Plus. She demonstrates how each product works and highlights the differences between the two. # Brand positioning TYMO is presented as a brand that offers innovative and convenient hair styling solutions. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, easy-to-use hair tools that cater to both everyday styling and travel needs. TYMO aligns with a lifestyle that values efficiency and looking polished on-the-go. The brand pushes against the norms of traditional corded curling irons by offering cordless, rechargeable options, emphasizing portability and ease of use. The brand positioning is both functional (performance, simplicity) and emotional (convenience, confidence). # Product The ad features two TYMO hair curling irons: the TYMO Curl Go and the TYMO Curl Pro Plus. Both are cordless and rechargeable, designed for creating curls quickly and easily. The TYMO Curl Go is described as ideal for shorter hair and travel, emphasizing its portability. The TYMO Curl Pro Plus is recommended for longer hair and home use, noting that it allows the user to grab more hair at once for faster styling and more defined curls. Both products rotate to the left and right and have an alarm that indicates when the curl is ready, preventing overexposure to heat. The ad highlights the convenience and efficiency of both products, addressing the purchase barriers of time and ease of use. # Visual style The ad has a polished UGC feel, with a clean and well-lit environment. The editing style includes quick cuts to showcase the products and their features, as well as smooth transitions between scenes. The production quality is high, giving the ad a professional yet relatable appearance. The pacing is consistent, with cuts timed to the music beats and voiceover lines, creating a dynamic and engaging viewing experience. # Hooks Spoken: Female 1: Curling iron versus curling iron? Visual: 00:00–00:02: The shot features a woman in a light gray cardigan, smiling and holding up two hair curling irons: a gold TYMO Curl Pro Plus and a pink TYMO Curl Go. The background is a plain white wall. The camera is stationary and selfie-style, focusing on the woman and the products. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the time and effort required to achieve perfect curls, as well as the inconvenience of traditional corded curling irons. "Curling iron versus curling iron?" # Value propositions - Cordless and rechargeable: Offers convenience and portability. - Alarm feature: Prevents overexposure to heat, ensuring hair safety. - TYMO Curl Pro Plus: Allows grabbing more hair at once for faster styling and more defined curls. # Benefits - Perfect curls in only seconds - Can take it anywhere - Lets you grab more hair at once so you can finish faster - Gives more defined curls - Don't end up exposing the hair to extra heat without needing it # Features - Totally wireless - Rechargeable - Alarm that lets you know when the curl is ready to go # Call to action I will link you both below # Social proof - "I'm having flashbacks of the time I took it to Paris and did my hair in front of the Eiffel Tower." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating and reviewing the product. # Storyline - 00:00–00:02 00:00–00:02: The ad begins with the woman holding up two hair curling irons, the TYMO Curl Go and the TYMO Curl Pro Plus, and asking, "Curling iron versus curling iron?" This question is intended to grab the viewer's attention and introduce the topic of the video, which is a comparison of the two products. The perspective is from the woman, who is presenting herself as a knowledgeable user. The tone is friendly and inviting. - 00:02–00:06 00:02–00:06: The woman demonstrates the TYMO Curl Go, stating, "Totally wireless and rechargeable, here's the TYMO Curl Go, that can go anywhere and give perfect curls in only seconds." This highlights the product's key features and benefits, emphasizing its portability and speed. The perspective is from the woman, who is showcasing the product's capabilities. The tone is enthusiastic and persuasive. - 00:06–00:11 00:06–00:11: She continues to use the TYMO Curl Go, adding, "This one is great for shorter hair and a total bestie when traveling because you can take it anywhere." This further specifies the product's ideal use case and reinforces its travel-friendly nature. The perspective remains from the woman, who is providing practical advice. The tone is informative and relatable. - 00:11–00:14 00:11–00:14: The woman shares a personal anecdote, saying, "I'm having flashbacks of the time I took it to Paris and did my hair in front of the Eiffel Tower." This adds a touch of aspirational lifestyle imagery, suggesting the product can enhance travel experiences. The perspective shifts to a memory from the woman's past, conveyed through a quick visual of her in Paris. The tone is nostalgic and playful. - 00:14–00:19 00:14–00:19: Transitioning to the TYMO Curl Pro Plus, she says, "Now, if you're staying local and have longer hair, this is the best recommendation. It's the TYMO Curl Pro Plus." This introduces the second product and its suitability for different hair types and lifestyles. The perspective returns to the woman, who is now presenting the second product. The tone is helpful and direct. - 00:19–00:28 00:19–00:28: She demonstrates the TYMO Curl Pro Plus, explaining, "And it lets you grab more hair at once so you can finish faster, and because it's longer, it gives more defined curls. But have an alarm that lets you know when the curl is ready to go, so we don't end up exposing the hair to extra heat without needing it." This highlights the product's efficiency and safety features. The perspective is from the woman, who is demonstrating the product's benefits. The tone is informative and reassuring. - 00:29–00:32 00:29–00:32: The woman compares the two products side-by-side, stating, "They look and work similar, but see the size difference. Both rotate to the left and to the right." This visually reinforces the key differences and similarities between the two curling irons. The perspective is from the woman, who is providing a clear comparison. The tone is objective and straightforward. - 00:33–00:39 00:33–00:39: She concludes by showing the results and saying, "And check out the difference in the results. Both look amazing, but the Curl Pro Plus definitely has some extra bounce to it. I will link you both below." This summarizes the overall value proposition and provides a call to action. The perspective is from the woman, who is offering her final recommendation. The tone is enthusiastic and encouraging.

# Ad summary A UGC-style ad comparing two TYMO hair curling products, the Curl Pro and Curl Pro Plus. The ad highlights the differences in barrel size, heating time, and curl longevity, ultimately recommending the Curl Pro for shorter hair and the Curl Pro Plus for longer, thicker hair. # Brand positioning TYMO is presented as a brand that offers innovative hair styling tools designed for ease of use and professional results at home. The brand focuses on providing solutions for different hair types and lengths, as demonstrated by the two curling irons featured. TYMO aims to occupy a space in the consumer's mind as a go-to for achieving salon-quality curls without the hassle or expertise typically required. The brand aligns with a lifestyle of convenience and self-care, promoting the idea that anyone can achieve beautiful, long-lasting curls with the right tools. TYMO pushes against the norm of traditional curling irons that can be difficult to use and potentially damaging, offering a safer, more user-friendly alternative. The brand positioning is both functional (ease of use, different barrel sizes) and emotional (achieving desired hairstyles, feeling confident). # Product The ad features two TYMO curling irons: the Curl Pro and the Curl Pro Plus. Both are automatic curling irons designed to create curls by drawing hair into the device and heating it. The Curl Pro is designed for short to medium hair, featuring a 66mm barrel. The Curl Pro heats up in 50 seconds and requires 7 seconds to curl the hair. The Curl Pro Plus is designed for medium to long hair, featuring a 110mm barrel. The Curl Pro Plus heats up in 35 seconds and requires 2 seconds to curl the hair. The Curl Pro Plus also has a double heating plate, which the presenter claims makes the curls last longer. Both devices feature a button to select the direction of the curl and an anti-scald shell to prevent burns. The ad tells the viewer that these products are worth trying because they offer a quick, easy, and safe way to achieve professional-looking curls at home, with options tailored to different hair lengths and types. # Visual style The ad has a polished UGC feel, with a clean and well-lit environment. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is high, suggesting a professional or semi-professional setup. The visual motifs include close-ups of the products and the presenter's face, as well as split-screen comparisons. The pacing is moderate, with approximately 20 cuts per minute. The audio-visual sync is well-coordinated, with text overlays and product actions timed to the voiceover. # Hooks Spoken: Female 1: ¿Cuál es la diferencia entre estas dos bucleras? Visual: 00:00–00:02: A woman with bright pink hair holds two curling irons up to the camera. She is wearing a gray top and a silver necklace. The background is a room with a black and white geometric design on the wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of achieving professional-looking curls at home, particularly for those with different hair lengths and types. The presenter highlights the difficulty of using traditional curling irons and the potential for damage, positioning the TYMO curling irons as a user-friendly and safe alternative. "Y yo sé que se ven iguales, pero tiene detalles muy diferentes." # Value propositions - The Curl Pro and Curl Pro Plus offer a quick, easy, and safe way to achieve professional-looking curls at home, with options tailored to different hair lengths and types. - The Curl Pro Plus makes the job easier. # Benefits - Curl Pro: Ideal for short to medium hair - Curl Pro Plus: Ideal for medium to long hair or for adding more hair at once - Curl Pro Plus: Curls last longer - Easy to use - Safe to use # Features - Curl Pro: 66mm barrel - Curl Pro Plus: 110mm barrel - Curl Pro: Heats up in 50 seconds - Curl Pro Plus: Heats up in 35 seconds - Curl Pro Plus: Double heating plate - Button to select the direction of the curl - Anti-scald shell # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing and comparing the two products. # Storyline - 00:00–00:02 The presenter begins by holding up two TYMO curling irons and asking what the difference is between them. - 00:02–00:09 She identifies one as the Curl Pro and the other as the Curl Pro Plus, noting that they may look the same but have different details. This sets up the ad's premise of comparing the two products. - 00:09–00:14 She explains that the Curl Pro has a smaller barrel, making it ideal for short to medium hair. This clarifies the target user for this particular product. - 00:14–00:20 She explains that the Curl Pro Plus has a longer barrel, making it ideal for medium to long hair or for adding more hair at once. This highlights the versatility of the Curl Pro Plus. - 00:20–00:24 She notes that the Curl Pro heats up in 50 seconds, while the Curl Pro Plus heats up in 35 seconds. This highlights the speed and efficiency of the Curl Pro Plus. - 00:24–00:29 She states that both machines are used in the same way: by placing the hair in the device, which then curls the hair automatically. This emphasizes the ease of use of both products. - 00:29–00:34 She notes that the Curl Pro requires 7 seconds to curl the hair, while the Curl Pro Plus only requires 2 seconds. This further emphasizes the speed of the Curl Pro Plus. - 00:34–00:44 She states that the curls last longer with the Curl Pro Plus, which she attributes to its double heating plate. This highlights a key benefit of the Curl Pro Plus. - 00:44–00:50 She points out that both devices have a button to select the direction of the curl and an anti-scald shell. This reinforces the user-friendly and safe design of both products. - 00:50–01:02 She concludes by recommending the Curl Pro for short to medium hair and the Curl Pro Plus for longer, thicker hair, emphasizing that the Curl Pro Plus makes the job easier. This provides a clear takeaway for viewers.

# Ad summary The ad features a woman demonstrating the automatic curling iron by Tymo. Her daughter narrates the video by highlighting the tool's suitability for short hair and its use of negative ion technology to maintain smooth, shiny hair, appealing to those growing out their greys. # Brand positioning Tymo is presented as a solution for easy and effective hair styling, especially for those with short hair or those transitioning to natural grey hair. The brand is positioned as technologically advanced, incorporating negative ion technology for hair health. Tymo aligns with a lifestyle that values both beauty and hair care, promoting confidence and ease in styling, contrasting the common struggles of styling shorter hair without damage. Their positioning is functional, emphasizing performance and ease of use. # Product The Curl Pro Plus by Tymo is an automatic curling iron designed to create bouncy and defined curls with zero effort. It caters to individuals with short hair who often struggle to curl their hair without burning their fingers. The device uses negative ion technology to keep hair smooth and shiny. It is especially useful for women growing out their grey hair, making the transition phase easier and allowing them to feel confident in their styling choices. # Visual style The ad has a UGC feel, with natural lighting and static shots. The production quality is simple, aligning with a casual tone. There is an average amount of cuts, but the editing style is fairly static. The audio-visual sync is timed to match moments of product action with spoken lines. # Hooks Spoken: 00:00–00:04 Who ever said it's hard to curl short hair hasn't tried the Curl Pro Plus by Tymo. Visual: 00:00–00:02 Medium shot of a woman with light brown and grey hair, styled in loose curls. She is smiling and wearing a brown satin blouse. In her right hand, she holds a silver curling iron and is holding it to the curled portion of her hair. Her left hand gestures near her face and then through her hair. The background is a blurred living room setting with a mirror and chandelier visible. / 00:02–00:03 Wide shot of the woman in the brown satin blouse. She is smiling and uses both of her hands to gesture to the sides of her hair. Behind her is a dining room table and a plant. / 00:03–00:04 Medium shot of the woman as she is curling her hair with the silver curling iron. She is holding the curling iron to the right side of her head, and her hair is partially pulled up with a leopard print clip. She is smiling at the camera. # Funnel stage Consideration # Pain points The ad directly addresses the struggle of curling short hair without burning fingers. # Value propositions - Hair health: The product uses negative ion technology to keep hair smooth and shiny. - Ease of Use: The product is automatic and creates bouncy, defined curls with zero effort. - Solves a specific problem: The product eliminates the risk of burning your fingers while curling short hair. # Benefits - Bouncy and defined curls with zero effort - Keeps hair smooth and shiny - Works for frizzy hair # Features - Automatic curling iron - Negative ion technology # Call to action None used. # Social proof - My mom couldn't believe how smooth her hair looks. She has always struggled with frizzy hair even after blow-drying it. - Female 1 (Customer) - Safe to say that this curler worked for both of us - Female 1 (Customer) # Point of view - Customer 50% – The ad is told from the perspective of a woman who is using the product. - Brand 50% – The ad is told from the perspective of the brand, touting its features and benefits. # Storyline - 00:00–00:04 00:00–00:04 The woman asks if it's hard to curl short hair and immediately states it's because they haven't tried the Curl Pro Plus by Tymo. This opens with a direct question, grabbing the viewer’s attention by addressing a common concern about short hair. - 00:04–00:09 00:04–00:09 The narrator states that if you have short hair, you know the struggle of trying to curl it without burning off your fingers. This reinforces the problem, emphasizing the safety and ease of use of the Tymo product. The perspective is from those with short hair and their experience. - 00:09–00:14 00:09–00:14 The narrator states that with Tymo's automatic curling iron, you get bouncy and defined curls with zero effort. The visual demonstration combined with the narrator's claim offers a practical solution. - 00:14–00:19 00:14–00:19 The narrator mentions her mom is growing out her greys, and hair health is one of her top priorities. The ad states that her mom was excited to learn that the Curl Pro Plus uses negative ion technology to keep the hair smooth and shiny. This shifts the focus to hair health and the specific benefits of the product’s technology. - 00:27–00:35 00:27–00:35 The narrator states that growing out your greys can be tough, especially during the transition phase, but with the right styling, you can feel confident and rock those greys any day. This addresses a specific challenge faced by individuals transitioning to grey hair, positioning the product as a confidence booster. - 00:36–00:40 00:36–00:40 The narrator mentions that her mom couldn't believe how smooth her hair looks and that she has always struggled with frizzy hair, even after blow-drying it. This provides a firsthand testimonial, highlighting the product's effectiveness. - 00:43–00:49 00:43–00:49 The narrator closes by saying she is happy that her mom finally found a tool that works for her hair type and that it works for both of them. The ad ends with a mother-daughter duo showing off their curls, reinforcing the versatility.

# Ad summary This ad promotes the Tymo hair straightening brush, highlighting its ability to painlessly and effectively straighten 4C hair, leaving it shiny and glossy. The ad features a mother using the brush on her daughter's hair, emphasizing the ease and comfort of the process. # Brand positioning Tymo is presented as a leading brand in hair care, specifically for 4C hair. The brand is positioned as superior to competitors, offering a solution that eliminates the struggles and pain associated with straightening 4C hair. Tymo aligns with values of ease, comfort, and effective hair care, promoting a lifestyle where managing 4C hair is simple and painless. The brand pushes against the norm of painful hair straightening processes, offering a functional and emotional solution that prioritizes the user's comfort and satisfaction. # Product The Tymo hair straightening brush is a hair care tool designed to straighten 4C hair painlessly and effectively. It works by gliding through the hair, leaving it silky, shiny, and glossy in just one or two swipes. The brush is designed to eliminate the struggles and pain associated with combing and straightening 4C hair. It is for anyone who wants to straighten their 4C hair without pain or discomfort. The brush ensures a very silky and straightened hair, making it easy to manage and style. The ad addresses the purchase barrier of painful hair straightening processes, offering a completely pain-free solution. # Visual style The ad has a UGC feel with a polished commercial look. The editing style includes quick cuts to showcase the product in action and static shots to focus on the results. The production quality is high-end, with clear lighting and sharp visuals. The pacing is consistent, maintaining a steady rhythm throughout the ad. The cuts and product actions are timed to the music beats, creating a synchronized audio-visual experience. # Hooks Spoken: This Tymo hair straightener, now, you just say goodbye to all the struggles when dealing with your 4C hair. Visual: A medium shot of a woman sitting and combing a child's hair. The woman is wearing a black top with sequined sleeves and a blue top underneath. She has blonde hair and is wearing a necklace. The child is wearing a white and pink striped shirt with butterfly designs. They are in a brightly lit room with white walls. A tablet is visible in the foreground. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the pain and struggles associated with combing and straightening 4C hair. "You just say goodbye to all the struggles when dealing with your 4C hair." # Value propositions - Pain-free hair straightening for 4C hair - Easy and effective hair straightening in just one or two swipes - Silky, shiny, and glossy hair with minimal effort # Benefits - Eliminates struggles when dealing with 4C hair - Carefully cares for hair - Provides very silky and straightened hair - Pain-free hair straightening - Straightens out hair - Makes hair shiny - Makes hair glossy # Features - Hair straightening brush - Designed for 4C hair - Heat-resistant glove included # Call to action Just tap on the link and get it. # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer (the mother) who is demonstrating and reviewing the product. # Storyline - 00:00–00:03 This Tymo hair straightener, now, you just say goodbye to all the struggles when dealing with your 4C hair. - 00:04–00:09 Because it carefully cares for it. - 00:09–00:18 I mean, in just one swipe or two, you are assured to get a very silky and straightened hair. - 00:18–00:26 I mean, no other brand does it better than Tymo. Tymo does it. It happens just like magic. You don't have to worry about pain and all the rest of it when you're dealing with your 4C hair. - 00:26–00:34 When you're combing and all of that. Just use it, one or two swipes and you are good to go. - 00:38–00:42 It straightens out your hair, makes it shiny and makes it glossy. - 00:43–00:46 And pain-free, completely pain-free when doing this. - 00:46–00:57 This is my baby girl. I am trying to straighten her hair because she is always in a lot of pain when combing her hair, so I try to straighten it up to make it easy for us to work through. - 00:58–01:06 Now, the Tymo is doing the magic and she is enjoying every bit of it. It is completely painless, like I said earlier. - 01:06–01:14 So if you're looking for something like this for your 4C hair, by all means, I would recommend this. Just tap on the link and get it. - 01:14–01:17 Say goodbye to all the pains when dealing with your hair.

# Ad summary An ad promoting the compact Tymo Wavia curling iron, focusing on its ability to create tight curls quickly and easily, and how it can be used to reduce frizzy hair. # Brand positioning The brand, Tymo, focuses on offering hair styling tools that are efficient, easy to use, and deliver salon-quality results at home. The brand's approach is functional and caters to users who want to simplify their hair styling routine without compromising on the final look. By offering tools that promise quick styling and long-lasting results, the brand seeks to occupy a space in the consumer's mind as a reliable and effective solution for everyday hair styling needs. # Product The Tymo Wavia curling iron is a compact hair styling tool designed to create tight curls quickly and easily. It features an automatic timer that goes off every six seconds, indicating when to move down the hair shaft for consistent styling. The tool is set to 280 degrees Fahrenheit for fine hair, although the presenter indicates she has fine but thick hair. The compact version of the curling iron is designed to create tighter curls than the wider version. The presenter claims curls last all day and can style a full head of hair in 10 to 15 minutes. # Visual style The ad has a casual, UGC feel, shot in a brightly lit bathroom with natural-looking lighting. The editing style consists of static shots and quick cuts to maintain a consistent pace. The production quality is simple and straightforward, aligning with the tone of an everyday user sharing her personal experience. The cuts are timed to some of the voiceover lines, emphasizing key points. # Hooks Spoken: That looks so good. Visual: 00:00–00:02: A woman with shoulder-length blonde wavy hair, fair skin, and wearing a light pink V-neck shirt is standing in a bathroom, facing the camera. Her hair is partially styled with tighter waves. She is centered in the frame, holding a black object in her hand. # Funnel stage Consideration # Pain points The pain point is the difficulty in achieving consistent and long-lasting curls, as well as managing frizzy hair, which can be time-consuming and yield unsatisfactory results. # Value propositions - Quick and efficient hair styling - Long-lasting curls - Tames frizzy hair # Benefits - Easy to use - Curls stay all day - Can do your whole head in about 10 or 15 minutes - Helps tame frizzy hair with hair oil # Features - Automatic timer that goes off every six seconds - Set to 280 degrees Fahrenheit for fine hair - Compact version creates tighter curls - Other wider version makes the curls looser # Call to action I'm linking it below. # Social proof - "That looks so good." # Point of view - Customer 100% – The ad is told from the perspective of a customer who uses the product and is sharing her experience and demonstrating the product’s features and benefits. # Storyline - 00:00–00:02 A woman is showing her wavy hair while standing in her bathroom. - 00:02–00:08 The woman introduces the Tymo Wavia curling iron and says if she could only have one hair tool for the rest of her life, this would be it. This is intended to convey the tool’s high value. The woman demonstrates the tool on her blonde wavy hair, starting at the roots. This is conveyed through a first-person perspective as the speaker shares her personal preference and demonstrates the product. - 00:08–00:17 The woman continues showing how to use the product, noting that it beeps every six seconds. This shows the tool's efficiency and user-friendliness. The woman says it is set to 280 degrees, which she believes is best for fine hair. This is all told from her perspective as an implied user of the product. - 00:17–00:37 The woman talks about how she can do her whole head in about 10–15 minutes and the curls will stay all day. She then contrasts the product with braiding her hair at night, saying that this product will look much better. This messaging comes from the user’s perspective, highlighting the product’s efficiency and lasting results. - 00:38–00:41 She tells viewers she will be right back to show the final look. This is intended to create suspense and anticipation. - 00:42–01:01 She shows how the hair is sometimes more frizzy after curling, so she uses hair oil to tame the top of her hair. This acknowledges a common issue and presents a simple solution. This is told from the perspective of someone who has tried the product and is giving tips on how to use it. - 01:07–01:11 She shows the after look of the product and states that it looks so good. This is a user’s testimonial and highlights the positive outcome of using the tool. - 01:11–01:27 The woman tells viewers that she will link the compact version of the Tymo Wave curling iron below and notes that the compact version makes the curls tighter, whereas the other, wider version makes the curls looser. She concludes by saying that she loves a tight curl and that the final result looks amazing. Then she tells viewers that she will link it below.

# Ad summary This ad features a woman using the TYMO hair straightening brush. She demonstrates how quickly and easily the brush straightens her naturally curly hair, leaving it smooth and shiny with a slight curl at the ends. # Brand positioning TYMO aims to be seen as a brand that solves hair styling problems, specifically for those with curly hair who want a quick and easy way to achieve a sleek, straight look. The brand positions itself against traditional flat irons by offering a product that delivers straight hair with added shine and a natural curl at the ends. The brand promotes an effortless hairstyling routine that can be done at home, delivering salon-quality results quickly. # Product The TYMO hair straightening brush is presented as a fast and effective alternative to traditional flat irons, especially for curly hair. The product features a brush head surrounded by heated bristles and is designed to straighten hair in a single pass, as claimed by the presenter. It is promoted for its ability to leave hair shiny and with a natural-looking curl at the ends, a result the presenter implies is difficult to achieve with a flat iron. The product aims to address the common frustration of curly hair being difficult and time-consuming to style, offering a solution that is both quick and easy to use. # Visual style The ad has a casual, UGC-feel with a focus on demonstrating the product's effectiveness. The editing style is straightforward with static shots to emphasize the hair styling process. The production quality is relatively polished, aiming to provide a clear view of the product and its results. The pacing is consistent, without quick cuts or transitions, maintaining a natural and unedited feel. # Hooks Spoken: 00:00–00:02 Sé que no todas podemos con un pelo rizado. Text overlay: 00:00–00:02 Acompáñame a alistarme el pelo con TYMO 💋✨ Visual: 00:00–00:01 The shot begins with the presenter, a young woman with fair skin, green eyes, and dark curly hair, holding her hair in her hands and separating it. She wears a black top with a white bow. The background includes a cream-colored couch, a framed painting on the wall, and a window with curtains. The camera is stationary at eye level. / 00:01–00:02 The presenter holds the TYMO hair straightening brush in her hand. The brush has a silver and white handle, with the brand TYMO on the side, and a grey bristled, round brush head. The camera remains stationary, focusing on the product and the presenter. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty and time consumption of managing and styling curly hair: "Sé que no todas podemos con un pelo rizado. Es demasiado trabajo." # Value propositions - Salon-quality results at home - Quick and easy hair straightening - Straightens hair while leaving it shiny and naturally curled # Benefits - Straightens hair in one pass - Leaves hair shiny with a natural curl at the ends - Faster than drinking coffee - Easy to use # Features - Straightening brush # Call to action None used. # Social proof - “Gracias, TYMO, por dejarme este resultado de peluquería profesional en mi casa.” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer using and reviewing the product. # Storyline - 00:00–00:02 00:00–00:02 The presenter begins by acknowledging the challenges of managing curly hair. The intention is to connect with viewers who struggle with their own curly hair and establish the product as a solution. - 00:02–00:06 00:02–00:06 She says that dealing with curly hair can be too much work, so some may prefer using a flat iron. This addresses the perceived pain point of dealing with curly hair and suggests the product is a better alternative to flat irons. - 00:06–00:09 00:06–00:09 The presenter expresses her preference for the TYMO straightening brush, positioning it as a superior option. The shift is to introduce the advertised product as the solution. - 00:09–00:16 00:09–00:16 She demonstrates how the brush straightens hair in a single pass, claiming the video is unedited to prove its effectiveness. The live demo is meant to show the product's speed and efficiency in real-time. - 00:16–00:22 00:16–00:22 She highlights that the brush leaves hair shiny and with a natural curl at the ends, contrasting it with the results from a flat iron. This emphasizes the unique benefits of the TYMO brush. - 00:22–00:30 00:22–00:30 The presenter emphasizes how easy the brush is to use, stating it's so fast it's almost boring, and that straightening hair with this brush takes less time than drinking a coffee. This reinforces the product's ease of use and time-saving benefits. - 00:30–00:37 00:30–00:37 She applies the brush to the front sections of her hair, describing that this will give her hair the '80s reporter waves. This showcases the product's versatility in creating different styles and its relevance to current trends. - 00:37–00:44 00:37–00:44 The presenter expresses surprise at how easy it was to style her bangs, which she initially thought would be the most challenging part. This aims to alleviate any potential concerns about the product's effectiveness on different hair types or styles. - 00:44–00:51 00:44–00:51 She thanks TYMO for helping her achieve salon-quality results at home. This is a direct endorsement of the product and its ability to deliver professional results.

# Ad summary This ad promotes the TYMO Flippro as a two-in-one hair styling tool that combines a hot comb and a flat iron, making it ideal for achieving a silk press at home, even for beginners. The ad showcases the product's ability to straighten hair in one pass without a comb, and its safety features that prevent burns. A licensed cosmetologist approves of the product, and the ad encourages viewers to purchase through a linked shopping card. # Brand positioning TYMO is presented as a brand offering innovative hair styling tools designed to simplify the process of achieving salon-quality results at home. The Flippro, with its two-in-one design, suggests a focus on efficiency and safety. The brand positions itself as a modern solution to traditional hair straightening methods, addressing common issues like burning the scalp or hands. The brand aligns with a lifestyle that values convenience and professional-looking hair without the need for salon visits. The brand is functional, providing a performance-driven tool that addresses the practical needs of hair styling. # Product The TYMO Flippro is a two-in-one hair styling tool that combines a hot comb and a flat iron. It heats up to 410 degrees and is designed to allow users to achieve a silk press in one pass without needing a separate comb. The product is designed to prevent burns to the scalp and hands, making it safe for beginners. It's designed to easily press out roots and edges without touching the side of the face. This tool aims to provide a safe and efficient way to straighten hair at home, appealing to those who want professional results without the risk of injury or the need for advanced styling skills. # Visual style The ad has a UGC feel with a focus on demonstrating the product's functionality in a home setting. The editing includes quick cuts to highlight the transformation of the hair. The production quality is polished, aiming to convey credibility through clear visuals and demonstrations. There are no specific visual motifs, but the pacing is consistent, following the rhythm of the voiceover and product actions. # Hooks Spoken: Female 1: [Enthusiastically] Thank you to the girl that said clamp it, then flip it so you could do a silk press in one pass without a comb, a game changer. Text overlay: 00:00–00:02 Visual: 00:00–00:05: A close-up shot of the TYMO Flippro being used on a section of dark, kinky hair. The hair becomes straight in one pass. The background is blurred and neutral. The hands holding the tool are light brown, and the fingernails are painted red. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the risk and difficulty of achieving a silk press at home without burning the scalp or hands, and the challenge of straightening hair effectively and quickly. Visual demonstration of the product shows hair that is dark and kinky becoming smooth and straight in a single pass. # Value propositions - Convenience of a silk press at home - Safety features to prevent burns - Ease of use for beginners # Benefits - Silk press in one pass without a comb - Cannot burn your scalp or your hands - Easily press out roots and edges without tapping the side of the face - Heat is controlled # Features - Two-in-one hair tool - Hot comb and a flat iron - Heats up to 410 degrees # Call to action Ladies, run and grab this. # Social proof - "As a licensed cosmetologist, I definitely approve" – Female 1 (Cosmetologist) # Point of view - Customer 100% – The ad is entirely from the perspective of a customer reviewing the product. # Storyline - 00:00–00:06 The ad begins by thanking someone who suggested clamping and flipping the hair with the TYMO Flippro to achieve a silk press in one pass without a comb. - 00:06–00:07 The speaker highlights that the Flippro is a game changer. - 00:08–00:18 The speaker introduces the TYMO Flippro as a two-in-one hair tool with a hot comb and a flat iron, which can heat up to 410 degrees. The speaker also mentions the tool’s design prevents burns to the scalp or hands. - 00:18–00:27 The speaker explains the tool easily presses out roots and edges without touching the side of the face. She also states that the heat is controlled, contrasting this to the experience of the hot combs that moms used to use. - 00:27–00:31 The speaker says the product is great for beginners who want to do a silk press at home. - 00:31–00:37 The speaker identifies as a licensed cosmetologist and approves this tool. The speaker says she will link the product in the orange shopping cart, and encourages viewers to purchase.

# Ad summary A woman demonstrates how to use a hair waver to create wavy hair. # Brand positioning The brand is presented as a solution for achieving wavy hair easily at home. The brand aligns with a lifestyle focused on beauty and convenience, offering a tool that simplifies hair styling. The brand positioning is functional, focusing on the simplicity and effectiveness of the product. # Product The product is a hair waver, a styling tool designed to create wavy hair. It features a pink exterior and black rollers. The product is for individuals who want to achieve wavy hair quickly and easily. The ad demonstrates how the waver works by clamping down on sections of hair to create waves. A USP is its ease of use, as demonstrated by the user. The ad addresses the purchase barrier of complicated hair styling by showing how simple it is to use the product. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is casual, supporting the tone of a user demonstration. The pacing is consistent with static shots and minimal transitions. # Hooks Visual: 00:00–00:03 A young, blonde woman with wavy hair stands in a bathroom with beige walls and a white door. She wears a white ribbed t-shirt and a gold necklace. She holds a pink hair waver and clamps it onto a section of her hair. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that achieving wavy hair can be complicated and time-consuming. The woman's surprised expression at 00:05 suggests that she was not expecting the product to work so well, implying that she may have struggled with other hair styling methods in the past. # Value propositions - Easy to use hair waver for creating wavy hair at home. # Benefits - Easy to use - Creates wavy hair # Features - Hair waver # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:05 00:00–00:05 The woman uses the hair waver on a section of her hair. This shows the product in action and how it is used. - 00:05–00:12 00:05–00:12 The woman is surprised by the result and styles her hair. This shows the desired outcome and how the product can transform hair.

# Ad summary This ad features a woman demonstrating the TYMO Stylux thermal brush. She shows how the brush can be used to create a salon-quality blowout at home in under 15 minutes. # Brand positioning TYMO is presented as a brand that offers innovative hair styling tools designed for ease of use and professional results at home. The brand emphasizes hair health by promoting tools that use low heat to minimize damage while still achieving desired styles. TYMO aims to empower users to achieve salon-quality results quickly and efficiently, positioning itself as a solution for those seeking convenience without compromising hair integrity. # Product The TYMO Stylux thermal brush is a heated round brush designed to create blowouts at home. It features three heat settings: 320, 360, and 395 degrees Fahrenheit, allowing users to customize the heat level based on their hair type. The brush incorporates anti-tangle technology to prevent snags and smooth frizzy hair in one pass. It is designed for quick styling, promising a salon-quality blowout in under 15 minutes with low heat to protect hair integrity. The product is suitable for individuals looking to achieve shiny, bouncy hair without excessive heat damage. # Visual style The ad has a clean, polished aesthetic with a focus on showcasing the product and its results. The editing style is straightforward with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Hooks Spoken: Female 1: TYMO has just come out with their new Stylux thermal brush, and it is by far the best blowout I have ever given myself in under 15 minutes all while using low heat. Visual: 00:00–00:01 A woman with long, layered brown and blonde hair stands in front of a white paneled door. She wears a black long-sleeved shirt and a delicate necklace. She holds a section of her hair, which is partially styled, and has a beige hair clip holding back the top section of her hair. The camera is stationary and at eye level. / 00:01–00:02 The same woman uses a silver and black TYMO Stylux thermal brush on her hair. The camera remains stationary, focusing on her styling technique. / 00:02–00:03 The woman holds up the TYMO Stylux thermal brush against a white background. The brush is silver with a black bristle head. The camera zooms in slightly to highlight the product. / 00:03–00:04 The woman holds up her styled hair, showing the volume and waves. She stands in front of the white door, wearing the same black shirt and necklace. The camera is stationary and at eye level. / 00:04–00:07 The woman holds the TYMO Stylux thermal brush, focusing on the power button and heat settings. The camera zooms in to highlight these features. The background remains white. / 00:07–00:08 The woman styles her hair with the TYMO Stylux thermal brush. The camera remains stationary, focusing on her styling technique. # Funnel stage Consideration # Pain points The ad addresses the frustration of not being able to achieve a salon-quality blowout at home quickly and without damaging the hair. The ad states, "TYMO has just come out with their new Stylux thermal brush, and it is by far the best blowout I have ever given myself in under 15 minutes all while using low heat." # Value propositions - Salon-quality blowout at home in under 15 minutes: Combines speed and professional results. - Low heat styling: Protects hair integrity while styling. # Benefits - Best blowout in under 15 minutes - Using low heat - Smooths and styles frizzy hair with one pass - Leaves your hair shiny and bouncy - Protecting its integrity # Features - Three heat settings: 320, 360, and 395 degrees - Anti-tangle technology # Call to action You need to give the TYMO Stylux a try. # Social proof - "TYMO has just come out with their new Stylux thermal brush, and it is by far the best blowout I have ever given myself in under 15 minutes all while using low heat" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is demonstrating and reviewing the product. # Storyline - 00:00–00:01 The ad opens with a woman holding a section of her long, layered hair, which is styled with a mix of brown and blonde tones. She has a hair clip holding back the top section of her hair. - 00:01–00:02 00:01–00:02 She uses the TYMO Stylux thermal brush on her hair. This shows the product in action and demonstrates how it is used to style the hair. - 00:02–00:03 00:02–00:03 The woman holds up the TYMO Stylux thermal brush, showcasing the product itself. This allows the viewer to see the design and features of the brush. - 00:03–00:05 00:03–00:05 The woman holds up her styled hair, showing the volume and waves achieved with the TYMO Stylux thermal brush. This highlights the end result and the benefits of using the product. - 00:05–00:07 00:05–00:07 The woman holds the TYMO Stylux thermal brush again, this time focusing on the power button and heat settings. This emphasizes the product's features and ease of use. - 00:07–00:08 00:07–00:08 The woman styles her hair with the TYMO Stylux thermal brush. This reinforces the product's functionality and ease of use. - 00:08–00:10 00:08–00:10 The woman holds up a section of her hair, showing how she sections it before styling. This provides a tip for achieving the best results with the product. - 00:10–00:12 00:10–00:12 The woman styles her hair with the TYMO Stylux thermal brush. This continues to demonstrate the product's use and effectiveness. - 00:12–00:14 00:12–00:14 The woman styles her hair with the TYMO Stylux thermal brush. This continues to demonstrate the product's use and effectiveness. - 00:14–00:16 00:14–00:16 The woman styles her hair with the TYMO Stylux thermal brush. This continues to demonstrate the product's use and effectiveness. - 00:16–00:18 00:16–00:18 The woman styles her hair with the TYMO Stylux thermal brush. This continues to demonstrate the product's use and effectiveness. - 00:18–00:20 00:18–00:20 The woman holds up the TYMO Stylux thermal brush, highlighting its anti-tangle technology. This emphasizes a key feature of the product. - 00:20–00:23 00:20–00:23 The woman holds up the TYMO Stylux thermal brush, showcasing her fully styled hair. This reinforces the end result and the benefits of using the product. - 00:23–00:26 00:23–00:26 The woman runs her hands through her styled hair, showing the volume and bounce achieved with the TYMO Stylux thermal brush. This highlights the end result and the benefits of using the product. - 00:26–00:30 00:26–00:30 The woman styles her hair at the crown with the TYMO Stylux thermal brush. This continues to demonstrate the product's use and effectiveness.

# Ad summary This ad promotes the TYMO Airhype hair dryer. The ad features a woman who uses the product on herself and her daughter. She highlights the product's fast drying technology, multiple settings, and lightweight design. # Brand positioning TYMO is presented as a brand that understands the needs of busy moms who want to maintain their hair and their children's hair without spending hours on the process. The brand is positioned as a solution for those who want to save time without compromising results. The ad promotes the brand's commitment to providing tools that are both effective and easy to use, making hair care more manageable for busy individuals. # Product The TYMO Airhype is a hair dryer designed to dry thick hair fast without extreme heat. It comes with three different attachments: a diffuser attachment, a styling concentrator, and a comb attachment. The hair dryer has three fan speeds and four heat temperatures, allowing users to find the right combo for their hair. It features a high-speed motor for powerful airflow and fast-drying technology. The dryer is also lightweight, making it easy to handle without causing arm fatigue. The TYMO Airhype is presented as a game-changer for moms who are short on time, enabling them to stretch their own and their daughters' hair quickly and safely. # Visual style The ad has a polished, UGC feel with natural lighting. The editing style includes quick cuts and static shots, creating a fast-paced rhythm. The production quality is a hybrid of UGC and commercial, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: Another wash day, another mission. Text overlay: MISSION: (Pink text) / BLOW (Pink text) / MISSION: (Pink text) / BLOW Dry 3 Heads of Hair (Pink text) / in Under (Pink text) Visual: 00:00–00:01: Three young Black girls with natural hair stand in front of a plain white wall. The girl on the left wears a pink long-sleeve shirt, the girl in the middle wears a white t-shirt, and the girl on the right wears a pink long-sleeve shirt. All three girls have their hands on their heads, obscuring their faces. The camera is stationary and at eye level. / 00:01–00:02: The shot remains the same as the previous one, with the three girls standing in front of the white wall with their hands on their heads. # Funnel stage Consideration # Pain points The ad addresses the frustration of busy moms who struggle to find the time to dry and style their own and their children's hair. The narrator highlights the time-consuming nature of the hair-drying process, stating, "Another wash day, another mission," which implies that hair-drying is a challenging task that needs to be accomplished. # Value propositions - The TYMO Airhype is the only tool that can get the job done - Game-changer for moms who are short on time - Saves time without compromising results # Benefits - Able to find the right combo that works perfectly for my hair - Dries thick hair fast without blasting extreme heat - Able to stretch my own hair and my daughter's hair, smoothing all of our curls quickly and safely - Arms don't get tired even when I'm moving fast from one person to the other - Hair dries within minutes - Can get all of our hair completely done before they even start getting bored - Smooth, soft, stretched hair - Way less heat, way less time, and zero stress # Features - Three different attachments: diffuser attachment, styling concentrator, and comb attachment - Three fan speeds - Four heat temperatures - High-speed motor - Fast-drying technology - Super lightweight # Call to action If you're a busy mom, this is definitely the blow dryer for you # Social proof - "With three fan speeds and four heat temperatures, I'm able to find the right combo that works perfectly for my hair" – Female 1 (Customer) - "This blow dryer is honestly a game-changer for moms who are short on time" – Female 1 (Customer) - "I never thought I could cut down this routine to under an hour for blow-drying three people's hair, crazy" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:01 The ad opens with a shot of three heads of hair, setting the stage for a busy hair-drying session. This establishes the context of the ad and hints at the challenge the product aims to solve. - 00:00–00:02 The narrator states, "Another wash day, another mission," framing the hair-drying process as a task that needs to be accomplished. This sets a relatable tone for the target audience. - 00:02–00:05 The ad transitions to a shot of the TYMO Airhype hair dryer in its packaging, introducing the product as the solution to the mission. This provides a visual introduction to the product and its accessories. - 00:02–00:05 The narrator states, "TYMO's Airhype is the only tool that can get the job done," positioning the product as the ultimate solution for hair drying. This reinforces the product's effectiveness and reliability. - 00:05–00:11 The ad shows the hair dryer with its different attachments, highlighting its versatility. This demonstrates the product's adaptability to various hair types and styling needs. - 00:05–00:11 The narrator explains, "It comes with three different attachments: the diffuser attachment, the styling concentrator, and the comb attachment," detailing the product's features. This provides specific information about the product's components. - 00:11–00:14 The ad shows the hair dryer's settings, emphasizing its customizable options. This highlights the product's ability to cater to individual preferences. - 00:11–00:18 The narrator states, "With three fan speeds and four heat temperatures, I'm able to find the right combo that works perfectly for my hair," sharing her personal experience with the product. This adds a layer of authenticity and relatability. - 00:15–00:29 The ad transitions to a demonstration of the product in use, showcasing its effectiveness. This provides visual proof of the product's capabilities. - 00:18–00:21 The narrator states, "This blow dryer is honestly a game-changer for moms who are short on time," emphasizing the product's benefits for busy individuals. This directly addresses the target audience's needs. - 00:21–00:29 The narrator continues, "The Airhype has a high-speed motor, which means the airflow is powerful enough to dry thick hair fast without blasting extreme heat," highlighting the product's key features. This reinforces the product's value proposition. - 00:29–00:49 The ad shows the product being used on both the narrator's and her daughter's hair, demonstrating its versatility. This broadens the product's appeal to a wider audience. - 00:29–00:36 The narrator states, "So I'm able to stretch my own hair and my daughter's hair, smoothing all of our curls quickly and safely," emphasizing the product's benefits for multiple users. This reinforces the product's value and convenience. - 00:37–00:43 The narrator adds, "The dryer is also super lightweight, so my arms don't get tired even when I'm moving fast from one person to the other," highlighting the product's ease of use. This addresses a common concern about hair-drying tools. - 00:43–00:53 The narrator states, "What makes the biggest difference is the fast-drying technology. Our hair dries within minutes, and I can get all of our hair completely done before they even start getting bored," emphasizing the product's time-saving capabilities. This reinforces the product's value proposition. - 00:53–01:15 The ad shows the final results, showcasing the smooth and stretched hair. This provides visual proof of the product's effectiveness. - 00:56–01:05 The narrator concludes, "The results are always smooth, soft, stretched, all three of us, with way less heat, way less time, and zero stress," summarizing the product's benefits. This reinforces the product's value proposition. - 01:05–01:11 The narrator adds, "I never thought I could cut down this routine to under an hour for blow-drying three people's hair, crazy," expressing her surprise and satisfaction with the product. This adds a layer of authenticity and relatability. - 01:11–01:17 The narrator ends with, "If you're a busy mom, this is definitely the blow dryer for you because it saves time without compromising results," directly addressing the target audience and reinforcing the product's value proposition. This provides a clear call to action for the target audience.

# Ad summary A UGC-style ad showcasing the Tymo Thermal Styling Brush. The ad features a creator demonstrating how to use the product to achieve a bouncy, voluminous blowout look at home. # Brand positioning TYMO aims to provide accessible tools that empower women to effortlessly achieve salon-quality hairstyles at home. The brand's products are designed for ease of use and deliver professional results without requiring extensive styling experience. TYMO aims to occupy a space in the consumer's mind that values convenience, beauty, and self-confidence. The brand aligns with a lifestyle of efficiency and effortless style, promoting the idea that women can achieve a polished look quickly and easily, challenging the traditional norm of time-consuming salon visits or complicated styling routines. The brand's positioning is both functional, providing tools that deliver on performance, and emotional, fostering feelings of self-assurance and satisfaction with one's appearance. # Product The Tymo Thermal Styling Brush is a hair styling tool designed to give users a bouncy, voluminous blowout look at home. The brush features three different heat settings, allowing users to select a temperature that is appropriate for their specific hair type. It provides a silky soft finished result. The brush is portrayed as the easiest way to achieve a salon-quality blowout, addressing the barrier of complicated styling routines and expensive salon visits. Its USP is the combination of thermal technology with a brush design, offering an all-in-one tool for drying, straightening, and volumizing hair. # Visual style The ad has a polished, UGC feel. It's filmed in a well-lit bathroom with natural-looking lighting. The editing style includes quick cuts, maintaining a consistent pace that highlights the transformation of the hair using the product. The production quality is clean, giving it a professional yet accessible vibe, which supports the tone of an everyday user sharing their experience. # Hooks Spoken: 00:00–00:03 Get ready with me using my new TYMO Thermal Styling Brush. Visual: 00:00–00:01 A woman with medium skin tone, light brown hair, and full makeup stands in a bathroom. She wears a white long-sleeve top and dark pants. Her hair is down and slightly messy. She holds up a white and silver TYMO thermal brush in her right hand, looking directly at the camera. / 00:01–00:03 Close up of the same woman as she holds the TYMO brush in her right hand and begins to curl her hair on the left side. # Funnel stage Consideration # Pain points The pain point is the difficulty of achieving a salon-quality blowout at home without spending a lot of time and money. This is implied through the line, "I find it's the easiest way to give yourself a bouncy, voluminous blowout look at home.” # Value propositions - The TYMO Thermal Styling Brush features different heat settings to provide the right temperature for various hair types. # Benefits - Easiest way to give yourself a bouncy, voluminous blowout look at home. - Silky soft finished result # Features - Three different heat settings - A heat temperature that's appropriate for your certain hair type # Call to action None used. # Social proof - "I love using a thermal styling brush. I find it's the easiest way to give yourself a bouncy, voluminous blowout look at home." – Female 1 (Creator) - "I love this specific brush because it has three different heat settings, which you can choose a heat temperature that's appropriate for your certain hair type." – Female 1 (Creator) - "I found this brush gave me a silky soft finished result and I love how it turned out." – Female 1 (Creator) # Point of view - Customer 100% – This ad is communicated from the POV of a customer using the product and giving her honest review of the product. # Storyline - 00:00–00:01 The video opens with the creator standing in her bathroom with her hair down and a little messy, before holding up the Tymo Thermal Styling Brush in her right hand to present the featured product. - 00:01–00:16 The creator proceeds to demonstrate the use of the brush by styling her hair in sections. She uses her left hand to hold a section of her hair while using her right hand to hold the TYMO brush and begins to curl her hair. - 00:23–00:28 After she finishes curling her hair she runs her hand through her hair to show the voluminous blowout look she achieved with the TYMO brush. - 00:29–00:32 The creator shakes her head from left to right to showcase the finished hair style.

# Ad summary A woman demonstrates the Tymo Stylux thermal brush on her short hair. She shares three things she loves about the hair tool: it makes styling quick and easy, it gives her a salon-finish blowout at home, and it has no-tangle technology. She shows a before and after of her hair. # Brand positioning TYMO is presented as a brand that offers innovative hair styling tools designed to simplify the hair styling process and deliver professional-quality results at home. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective solutions for achieving salon-worthy hair without the need for professional stylists or extensive time commitments. The brand aligns with values of efficiency, convenience, and self-care, promoting a lifestyle where individuals can easily achieve their desired hair looks without hassle. TYMO pushes against the norm of time-consuming and complicated hair styling routines, offering a functional and emotional solution that empowers users to feel confident and polished on the go. # Product The TYMO STYLUX Thermal Brush is a hair styling tool designed to simplify the process of achieving a salon-quality blowout at home, particularly for those with short hair. It works by combining the functions of a round brush and a hair dryer into one tool, allowing users to style and dry their hair simultaneously. The brush features special bristles with no-tangle technology that glide smoothly through the hair without tugging or snagging. It is designed for anyone looking to achieve voluminous, bouncy hair quickly and easily. The product addresses the pain points of time-consuming styling routines and the difficulty of achieving professional results at home, offering a convenient and effective solution for transforming flat hair into voluminous styles in minutes. # Visual style The ad has a polished, commercial aesthetic with a clean and bright look. The editing style includes quick cuts to showcase the product in use and smooth transitions between shots. The production quality is high-end, with clear visuals and professional lighting. The pacing is consistent, with cuts timed to the voiceover lines. The ad uses a visual motif of close-ups to highlight the product and its features. # Hooks Spoken: Female 1: Ever since I've gotten this hair tool, I can't stop using it. Visual: 00:00–00:02 The shot is a close-up of a young Asian woman with short, dark hair, wearing a white top and a necklace. She is holding a beige and silver hair styling tool with a round brush head. The background is a plain, light-colored wall. # Funnel stage Consideration # Pain points The ad addresses the pain point of time-consuming and complicated hair styling routines. The creator states that she has been looking for the perfect hair tool for her short hair, implying that she has struggled to find a product that meets her needs. The ad also addresses the frustration of not being able to achieve salon-quality results at home. # Value propositions - Quick and easy styling: The product simplifies the hair styling process, saving time and effort. - Salon-quality results at home: The product delivers professional-looking results without the need for salon visits. - No-tangle technology: The product prevents hair from getting tangled or snagged, ensuring a smooth and comfortable styling experience. # Benefits - Literally cut my styling time to 10 minutes or less - Effortless, bouncy, and voluminous hair - Just glides through my hair so smoothly without any tugging or snagging # Features - Makes styling quick and easy - Salon-finish blowout at home - No tangle technology - Special bristles which are really cool. They shift around to ensure that it doesn't get caught in my hair. # Call to action None used. # Social proof - "Ever since I've gotten this hair tool, I can't stop using it" – Female 1 (Customer) - "I've been looking for the perfect hair tool for my short hair, and I think I finally found it" – Female 1 (Customer) - "I've been using it for three weeks straight" – Female 1 (Customer) - "It literally cut my styling time to 10 minutes or less" – Female 1 (Customer) - "I can achieve a salon-finish blowout at home" – Female 1 (Customer) - "This tool gives me that effortless, bouncy, and voluminous hair" – Female 1 (Customer) - "It works even with my short hair" – Female 1 (Customer) - "I love its no-tangle technology" – Female 1 (Customer) - "It just totally transformed my flat hair to bouncy and voluminous" – Female 1 (Customer) - "I think I generally found the perfect styling tool for my short hair" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:07 The creator introduces the TYMO STYLUX Thermal Brush, stating that she can't stop using it and that she has been looking for the perfect hair tool for her short hair. - 00:07–00:13 The creator states that she has been using the TYMO STYLUX Thermal Brush for three weeks straight and will share three things she loves about it. - 00:13–00:21 The creator states that the first thing she loves about the hair tool is that it makes styling quick and easy, cutting her styling time to 10 minutes or less. - 00:21–00:28 The creator states that the second thing she loves about the hair tool is that she can achieve a salon-finish blowout at home. - 00:43–00:50 The creator states that the last thing she loves about the hair tool is its no-tangle technology. - 00:55–01:01 The creator shows a before and after of her hair, stating that it totally transformed her flat hair to bouncy and voluminous. - 01:01–01:08 The creator states that after using the hair tool consistently, she thinks she has found the perfect styling tool for her short hair.