How Bloom Nutrition Advertises on Meta

# Ad summary Bloom Nutrition advertises a 25% off discount on their creatine supplement, touting its benefits like improved strength, aids muscle recovery, and cognitive function. # Brand positioning Bloom Nutrition is presented as a wellness and supplement brand focused on supporting a healthy lifestyle through convenient and tasty products. The brand emphasizes fitness and health, aligning itself with active consumers who seek to enhance their strength, muscle recovery, and cognitive function. By offering flavored supplements, the brand differentiates itself from traditional, less palatable options, making health and fitness more accessible and enjoyable for a broader audience. The brand positioning seems to lean towards an emotional connection by making fitness more appealing and less intimidating. # Product Bloom Nutrition creatine monohydrate is a dietary supplement designed to improve strength, aid muscle recovery, and enhance cognitive function. The product is packaged in a white jar with a light purple lid. The label indicates that it contains 40 servings and is raspberry lemon flavored. The ad highlights the product's benefits, positioning it as an easy and effective way for fitness enthusiasts and health-conscious individuals to enhance their physical and mental performance. The ad aims to address the barrier of unpalatable supplements by offering a flavored option, thereby making it more appealing and easier to incorporate into one's daily routine. # Visual style The ad features a clean, polished studio-shot aesthetic with a soft color palette of pastel pinks, purples, and blues. The product is prominently displayed with sharp focus, while background elements are subtly blurred to maintain attention on the supplement container. The typography is large and bold, ensuring high scannability. The pink starburst adds a pop of color to draw attention to the claim of being an 'Amazon Best Seller.' The overall style is modern and inviting, designed to appeal to a health-conscious audience on social media. # Hooks Headline: 25% OFF # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Improve strength, aid muscle recovery, and cognitive function with a tasty raspberry lemon flavored creatine supplement. # Benefits - IMPROVES STRENGTH* - AIDS MUSCLE RECOVERY* - COGNITIVE FUNCTION* # Features - creatine monohydrate - RASPBERRY LEMON # Call to action None used. # Social proof - amazon BEST SELLER # Point of view - Brand: The entire image conveys the brand's message, highlighting a special offer, showcasing the product, and emphasizing its benefits to attract customers. # Storyline - The ad begins by highlighting a special offer of '25% OFF' to immediately grab attention and create a sense of urgency. This is from the brand's perspective, enticing potential customers with a deal to encourage immediate purchase. - Next, the image draws focus to the Bloom Nutrition creatine monohydrate product, showcasing its packaging and raspberry lemon flavor. This product-centric view aims to familiarize the audience with the specific offering and its branding. - Finally, the ad points out the benefits of the product such as 'IMPROVES STRENGTH,' 'AIDS MUSCLE RECOVERY,' and 'COGNITIVE FUNCTION.' This emphasizes the value and potential positive impact of using the supplement, as seen from the brand's perspective, to build trust and desire.

# Ad summary An image ad that features Bloom Nutrition Supergreens Gummies with a discount offer available on Amazon. A cup of green smoothie is also visible, with text overlaying it. # Brand positioning Bloom Nutrition is presented as a health and wellness brand, specifically focusing on greens and superfoods in a convenient gummy format. The brand aims to make daily nutrition more accessible and enjoyable, targeting consumers who are health-conscious but may find it challenging to incorporate greens into their diet. The ad implies that Bloom Nutrition aligns with a lifestyle that values convenience and taste without compromising on health benefits, pushing against the norm that healthy supplements must be unpleasant to consume. The brand appears to be functional, as they promote the convenience of consuming the gummies, while also appealing to emotional values such as feeling good about one's health. # Product The product featured is Bloom Nutrition Supergreens Gummies in Strawberry Kiwi flavor. These gummies are designed to deliver greens and superfoods in every bite, making it easy and enjoyable to consume essential nutrients. The ad targets individuals who are seeking a convenient way to incorporate greens into their daily routine, addressing the common barrier of disliking the taste or difficulty of preparing traditional greens. The USPs highlighted include the delicious Strawberry Kiwi flavor, the ease of consumption, and the fact that they can be purchased from Amazon. The gummies are shown next to a cup of what looks like a green smoothie, suggesting they can be part of a daily wellness ritual. The ad is aimed at persuading the viewer that this product is a tasty and convenient solution to get their daily greens. # Visual style The ad has a bright, clean, and inviting visual style, resembling content found on Instagram or TikTok. The production quality looks high, with a focus on showcasing the product in a real-life context. The image features soft lighting and a shallow depth of field, blurring the background to emphasize the gummies and smoothie. The overall aesthetic aims for a modern and appealing look, likely intended to capture attention quickly in a fast-moving feed. # Hooks Headline: greens & superfoods in every bite! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the difficulty of incorporating greens and superfoods into your diet by providing a convenient gummy alternative. # Value propositions - The ad offers the convenience of gummies as an alternative to a green drink, making it easier to get greens and superfoods. # Benefits - greens & superfoods in every bite! # Features - superfoods - gummies - STRAWBERRY KIWI - FLAVORED + OTHER NATURAL FLAVORS # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the brand's product and offer, promoting the gummies' features and availability. # Storyline - The ad begins with a close-up of a cup filled with a green drink, suggesting a health-focused or wellness-oriented product. This is shown from the brand's perspective to introduce the idea of incorporating greens into your diet. - The visual then shifts to a hand holding a packet of Bloom Nutrition Supergreens Gummies, and the text "greens & superfoods in every bite!" overlays the green smoothie. This progresses the story by introducing the product as a convenient alternative to the smoothie. This is presented from the brand's perspective as it promotes the benefits of the product. - The product packet is partially obscured by a pink starburst shape with "25% OFF amazon" written on it, creating a sense of urgency and enticing the viewer to purchase the product. The brand promotes the limited-time offer to encourage immediate action from the viewer.

# Ad summary This ad promotes Bloom creatine gummies, highlighting their Amazon exclusivity and a 25% discount. The ad uses a locker shelf setting to connect the product to a gym-going audience. # Brand positioning Bloom Nutrition is presented as a wellness brand focused on creating gummy supplements designed to improve fitness and cognitive function. The brand emphasizes the use of convenient formats for health and fitness enthusiasts, particularly those interested in muscle support and overall well-being. The brand appears to value a blend of physical and mental health, as suggested by the 'Body & Brains' imagery, and targets individuals who prioritize both strength and cognitive enhancement. # Product Bloom creatine gummies are a gummy supplement containing creatine. The product is advertised to promote lean muscle, improve strength, and support cognitive health. Each serving contains 5g of creatine. It is for those who want to improve strength and cognitive health. # Visual style The ad features a clean and vibrant visual style with a focus on the product. The production quality is high, with professionally shot product placements. The image treatment includes background blurring and color enhancements to highlight the pink tones. The visual style is designed to be eye-catching and appealing, fitting for an in-feed ad targeting health and fitness enthusiasts. # Hooks Headline: 25% OFF # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Creatine in a convenient gummy format. # Benefits - Promotes lean muscle - Improves strength - Cognitive health # Features - 5g creatine per serving # Call to action None used. # Social proof - None used. # Point of view - Brand: The top headline, green banner, and product shot convey the offer and benefits directly from the brand's perspective. # Storyline - The ad starts with a headline displaying an Amazon exclusive sale and offers 25% off, immediately grabbing the viewer's attention with a clear value proposition. This is the brand speaking, introducing an offer designed to be enticing and time-sensitive. - A green banner shows "CREATINE GUMMIES". This clarifies the type of product being offered in the ad. The brand is positioning the product and clarifying the offer. - The camera zooms in on a product shot of the Bloom creatine gummies alongside other gym-related items. The brand is highlighting the product within a lifestyle context.

# Ad summary This image ad promotes Bloom Nutrition Supergreens Gummies as an Amazon exclusive sale with a 25% discount. The gummies are highlighted for supporting digestion, reducing bloating, and boosting energy and metabolism, with strawberry kiwi flavor being highlighted. # Brand positioning Bloom Nutrition positions itself as a health and wellness brand focused on making nutrition accessible and enjoyable through gummy supplements. The brand emphasizes natural ingredients, as implied by the focus on "supergreens," and targets consumers who are looking for convenient ways to improve their digestive health, energy levels, and metabolism. With its colorful and playful aesthetic, Bloom Nutrition presents a friendly approach to health supplements, moving away from clinical or intimidating imagery typically associated with the category. It seeks to occupy a space where health supplements are approachable, tasty, and seamlessly integrated into daily routines. # Product The product featured is Bloom Nutrition Supergreens Gummies, presented as a dietary supplement designed to support digestion, reduce bloating, and boost energy and metabolism. These gummies come in a strawberry kiwi flavor, and are offered as a convenient and tasty alternative to traditional supplement forms. The packaging highlights that it is a #1 Greens Powder Brand. The product is available exclusively on Amazon, addressing the purchase barrier by making the gummies easily accessible online. The ad focuses on the functional benefits of improved digestion and energy, positioning the gummies as a simple solution for overall well-being. # Visual style The ad features a clean and vibrant visual style with a focus on product presentation. The production quality is high, employing bright lighting, crisp product photography, and a smooth color gradient. The layout is simple and direct, prioritizing scannability with large, bold text and clear product shots. The overall aesthetic is modern and playful, using a pastel color scheme and minimalist design elements to appeal to a health-conscious audience. # Hooks Headline: 25% OFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common issue of digestive discomfort and low energy. Visuals focus on product benefits such as "DIGESTION," "BLOATING," and "ENERGY," suggesting a direct solution to these problems. # Value propositions - Boosts digestion, reduces bloating, and enhances energy and metabolism via convenient and tasty gummies. # Benefits - DIGESTION - BLOATING - ENERGY - METABOLISM # Features - Supergreens gummies - STRAWBERRY KIWI flavor - Amazon exclusive # Call to action None used. # Social proof - #1 Greens Powder Brand # Point of view - Brand: The brand is telling the audience about the Amazon Exclusive Sale, percentage off, and product information. # Storyline - The ad opens with an announcement of an "amazon EXCLUSIVE SALE" and a "25% OFF" discount, immediately capturing attention and creating a sense of urgency for potential buyers. The brand tells the audience about the special offer to incentivize immediate action. - The ad transitions to highlighting "supergreens gummies", showcasing the product being promoted. The brand introduces the product to the audience, setting the stage for product-specific benefits. - The visual centerpiece showcases the Bloom Nutrition Supergreens Gummies product itself. The brand shows the product from different angles to display the packaging and form.

# Ad summary An image ad for Bloom creatine monohydrate, highlighting its benefits for brain and body, and its current discount on Amazon. # Brand positioning Bloom is presented as a health and wellness brand focused on enhancing both physical and cognitive performance through its supplement offerings. The brand aligns with a lifestyle of proactive self-improvement and holistic health, promoting the idea that optimal brain and body function are interconnected. Bloom seems to push against the norm of focusing solely on physical fitness, instead advocating for a balanced approach that includes cognitive enhancement. The brand positioning is both functional, emphasizing the tangible benefits of strength and muscle recovery, and emotional, appealing to consumers who want to feel their best both physically and mentally. The promoted products work in tandem to provide complete wellness from the inside out. # Product Bloom creatine monohydrate is a dietary supplement designed to improve strength, aid muscle recovery, and support cognitive function. The product is available unflavored. The supplement is packaged in a white plastic tub with a periwinkle blue label. It is for anyone looking to enhance their physical performance, speed up muscle recovery, and boost their cognitive abilities. Bloom is being marketed as a means to improve overall mental and physical wellness. # Visual style The ad has a clean and polished visual style, typical of studio-shot product photography. The visual motifs include a pastel color scheme, simple product placements, and flat lay style. The image treatment includes background removal and lighting effects that enhance the product's visibility and appeal. The typography is large and bold, ensuring high readability and stop power in the feed. The ad contrast with the platform's natural aesthetic in an effort to stand out. # Hooks Headline: THE ULTIMATE brain & body BOOST # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Ultimate brain & body boost # Benefits - IMPROVES STRENGTH - AIDS MUSCLE RECOVERY - COGNITIVE FUNCTION # Features - creatine monohydrate - UNFLAVORED # Call to action None used. # Social proof - None used. # Point of view - Customer: The hand pouring powder into a shaker demonstrates product usage from a potential customer's point of view. - Brand: The text overlay, discount sticker, and product display showcases Bloom's offerings and values from the brand's perspective. # Storyline - The ad starts with an image of a hand pouring a scoop of white powder into a shaker. This shows how the product is used, suggesting its ease of integration into a routine from a customer's point of view. - The text overlay states "THE ULTIMATE brain & body BOOST," highlighting the supplement's benefits for cognitive and physical health. This emphasizes the value proposition of the product from Bloom's point of view. - A burst graphic states “25% OFF amazon”. This promotes the offer from Bloom's point of view. - The product tub is displayed, emphasizing the Bloom branding, supplement facts and benefits. This part of the story communicates what Bloom has to offer in a clear and concise way from the brand’s perspective.

# Ad summary This image ad for Bloom Nutrition features a sale on Amazon of 25% off their greens and superfoods. The image prominently displays the brand's product in multiple flavors and emphasizes the benefit of digestion, bloating, and energy. # Brand positioning Bloom Nutrition positions itself as a health and wellness brand, specifically within the greens and superfoods category. The brand emphasizes making healthy choices more accessible and enjoyable. By highlighting flavors such as Pineapple, Mango, Berry, and Strawberry Kiwi, Bloom pushes against the perception that health supplements are bland or unappetizing. The brand is conveyed as approachable and integrates easily into daily routines. With language focusing on digestion, bloating, and energy, the brand aims to occupy the consumer's mind as a provider of functional health benefits. # Product Bloom Nutrition's greens & superfoods are dietary supplements designed to support digestion, reduce bloating, and boost energy. The product comes in a variety of flavors, including Pineapple, Mango, Berry, and Strawberry Kiwi. Each container provides 25 servings and is marketed towards individuals seeking a convenient way to incorporate essential nutrients into their daily routine. The main selling points shown are digestive support, reduced bloating, and increased energy levels. The ad addresses the purchase barrier by highlighting appealing flavors, aiming to make the supplement more enticing to potential consumers. # Visual style The ad has a bright and clean visual style. It features a product-focused layout with vibrant colors and a playful arrangement of product containers and ingredients. The high production quality is reflected in the studio-shot lighting and crisp product photography. The gradient background and droplet effects add a modern touch, while the bold typography ensures scannability in the feed. The overall design is intended to be visually appealing and immediately convey the product's health benefits and the promotional offer. # Hooks Headline: 25% OFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of digestive discomfort, bloating, and low energy levels. These issues are implied through the feature callouts on the product label (DIGESTION • BLOATING • ENERGY). # Value propositions - The Bloom greens & superfoods are designed to support digestion, reduce bloating, and boost energy, making it easier for customers to achieve their wellness goals. - Available in appealing flavors (Pineapple, Mango, Berry, Strawberry Kiwi) makes the supplement more enjoyable to consume. # Benefits - Supports Digestion - Reduces Bloating - Boosts Energy # Features - DIGESTION - BLOATING - ENERGY # Call to action None used. # Social proof - America's #1 Greens # Point of view - Brand: The entire image presents the brand's message, featuring the products and promoting their benefits and the sale. # Storyline - The ad opens with a promotion for an exclusive Amazon sale offering 25% off, aiming to grab the viewer's attention with a clear and immediate discount. The brand is telling the story by presenting an appealing offer to incentivize a purchase. - The ad emphasizes Bloom Nutrition as "America's #1 Greens," aiming to establish brand authority and trustworthiness. The brand is conveying its popularity and market leadership to build consumer confidence. - Multiple containers of Bloom Nutrition's greens & superfoods supplements are displayed in various flavors, showing a range of options to meet different taste preferences. The brand is illustrating its product line and variety, reassuring potential customers that there are flavor options to fit their tastes.

# Ad summary A woman makes a drink using Bloom clear protein powder in the strawberry watermelon flavor. She mixes the protein powder with water using a milk frother. # Brand positioning Bloom Nutrition is presented as a brand that offers protein powder that's light and juicy, and doesn't taste like protein at all. The ad implies that the brand challenges category norms by offering a clear protein option. The brand promotes a healthy and active lifestyle through its protein powders. # Product Bloom Nutrition's clear protein is a protein powder that comes in the strawberry watermelon flavor. The ad shows that the clear protein contains 20 grams of protein, builds lean muscle, supports hair, skin, and nails, and is easy to digest. It's sugar-free and contains 90 calories, with clear whey and collagen. The product is shown being mixed with water to make a light and juicy protein drink. # Visual style The ad has a bright and clean aesthetic with a focus on the product and its preparation. The editing style includes quick cuts and zooms to highlight key elements. The production quality is polished, with a UGC feel due to the close-up shots and informal presentation. The pacing is moderate, with cuts timed to the music beats. # Hooks Spoken: 00:03–00:07 You won't believe it's protein. Text overlay: 00:05–00:07 you won't believe it's protein. Visual: 00:05–00:07 A clear glass filled with water sits on a white marble countertop. Above the glass, pink text reads "you won't believe it's protein." # Funnel stage Middle of funnel (Consideration) # Pain points Protein powders often have a chalky taste or unpleasant texture, making them hard to enjoy. "You won't believe it's protein." # Value propositions - 90 calories and sugar-free protein - Clear whey and collagen protein # Benefits - Supports hair, skin, and nails - Easy to digest # Features - 20g PROTEIN - BUILDS LEAN MUSCLE - SUPPORTS HAIR, SKIN & NAILS - EASY-TO-DIGEST - ZERO SUGAR - 90 CALORIES - CLEAR WHEY + COLLAGEN # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the customer's perspective, demonstrating the product's ease of use and appealing taste. # Storyline - 00:00–00:03 The camera focuses on a pink bag of Bloom Nutrition's clear protein powder in the strawberry watermelon flavor, with the text overlay "BACK IN STOCK!" - 00:03–00:05 The camera zooms in as a person's hands open the bag, showing the protein powder inside. - 00:05–00:07 The camera focuses on a glass of water as the text overlay states, "you won't believe it's protein." - 00:07–00:09 The camera zooms in as a scoop of protein powder is poured into the glass of water, with text overlays stating "15g whey isolate" and "5g collagen." - 00:09–00:14 The camera zooms in as a person uses a milk frother to mix the protein powder and water, with a text overlay stating "light & juicy ;)."

# Ad summary This image ad for Bloom colostrum and collagen peptides is promoting a 25% off sale on Amazon. The product is placed at the center of the ad with splashes of white liquid around it. Several strawberries are scattered throughout. # Brand positioning Bloom Nutrition presents itself as a provider of health and wellness supplements, with a focus on gut health, hair, skin, and nails, as indicated on the product label. The brand uses a playful and inviting logo with a stylized flower and fruit, which implies a connection to natural ingredients. By offering products with colostrum and collagen peptides, Bloom positions itself in the market as a brand that combines science-backed ingredients with natural elements to support overall well-being. The brand leverages e-commerce platforms like Amazon to broaden its reach and accessibility, and by offering discounts, Bloom aims to provide a cost-effective solution for those seeking to improve their health and beauty from within. # Product Bloom colostrum & collagen peptides is a dietary supplement aimed at supporting gut health, hair, skin, and nails. It comes in a white jar, containing a powdered mix intended for regular consumption. The label highlights the inclusion of colostrum and collagen peptides, emphasizing these key ingredients. The ad includes a strawberry and cream flavor, suggesting a pleasant taste experience. The container indicates that it contains 25 servings. The ad promotes that Bloom colostrum & collagen peptides are available for purchase on Amazon, addressing potential purchase barriers by highlighting its accessibility through a major online retailer. # Visual style The ad has a bright, clean, and inviting aesthetic, using a vibrant pink backdrop and splashes of white to highlight the Bloom product. The composition is airy and modern, with scattered strawberries adding a natural and playful touch. The product is centrally positioned and well-lit, giving it prominence. Overall, the ad appears highly polished, with a focus on creating an appealing and appetizing visual experience to attract the viewer's attention and promote the product. # Hooks Headline: 25% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Discounted best-selling colostrum & collagen peptides on Amazon # Benefits - Gut health - Immune Support - Hair, skin & nails # Features - Colostrum - Collagen peptides - Strawberries & Cream flavor - 25 servings # Call to action None used. # Social proof - BEST-SELLING COLOSTRUM ON amazon # Point of view - Brand: The POV is consistent throughout, presenting the product, discount, and shopping platform. # Storyline - The ad opens by immediately grabbing attention with the offer of “25% OFF” and specifying that it is available for the "BEST-SELLING COLOSTRUM ON amazon." This opening aims to entice viewers with a deal and create a sense of urgency to drive sales. The promotion is being conveyed from the brand's perspective. - The main focus is then placed on the Bloom product itself, the colostrum & collagen peptides, which is surrounded by splashes of cream or milk. This draws the viewer's eye to the product and visually connects it with the ingredients of the strawberry and cream flavor. This section provides an idea of the product, ingredients, and benefits from a brand perspective. - Scattered strawberries and white liquid splatters in the surrounding area provide a visually appealing context. This promotes the strawberry & cream flavor of the product. The flavor is showcased from the brand's perspective.

# Ad summary This ad utilizes a customer testimonial in the form of a user review that is addressing thinning hair and constipation. The product is colostrum and collagen peptides by Bloom. # Brand positioning Bloom is presented as a wellness brand providing solutions for gut health, skin, and hair through its colostrum and collagen peptide supplements. The brand is positioned as a provider of products addressing specific health concerns, as evidenced by the testimonial referencing issues like thinning hair and constipation, catering to individuals seeking targeted support for their well-being. The brand adopts a functional approach by offering tangible health benefits, such as gut support, as well as improved hair and skin. There is a focus on providing solutions for those experiencing specific side effects related to GLP-1 intake and the brand works to position itself as a reliable source for those in need. # Product The advertised product is Bloom's unflavored colostrum and collagen peptides, designed to support gut health, hair, skin, and nails. It comes in a jar and is intended for individuals experiencing issues like thinning hair and constipation, especially those taking GLP-1 medications. The product aims to address these specific health concerns with a blend of colostrum and collagen peptides, emphasizing immune support and overall well-being. The ad highlights the convenience of the product by visually demonstrating how it can be easily mixed into a glass of water, making it an accessible addition to one's daily routine. The Bloom product seeks to resolve these problems in a natural and simple way by ingesting a daily supplement that provides several benefits to the hair, skin, and body. # Visual style The ad has a clean and modern aesthetic with a focus on product visibility and clear messaging. The background is a solid, light blue color which creates a bright and inviting look. The product is well-lit and appears to be shot in a studio to ensure a polished and professional presentation. A customer testimonial is integrated as an overlay, creating a platform-native feel, similar to an organic review post. The typography is clean and legible, designed for quick scannability. # Hooks Headline: Bloom never misses!! # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is experiencing thinning hair or constipation as a side effect of taking GLP-1 medications: "If you are taking a GLP-1 and experiencing thinning hair or constipation..." # Value propositions - The Bloom product is a solution for people taking GLP-1 medications and experiencing thinning hair and constipation. # Benefits - Gut health - Immune support - Hair, skin & nails # Features - Colostrum - Collagen peptides - Unflavored # Call to action None used. # Social proof - "Bloom never misses!!" – Cyn M. # Point of view - Customer: A testimonial from "Cyn M." is used to establish product credibility. - Brand: The brand communicates that their product may resolve thinning hair and constipation. # Storyline - The ad opens with a testimonial from a user named Cyn M., giving the product a 5-star rating and stating that “Bloom never misses!!”. This establishes a positive first impression and positions the brand as reliable and effective, as told from the customer's point of view. - Following the positive review, the ad presents a targeted message: "If you are taking a GLP-1 and experiencing thinning hair or constipation, this is your product!". This speaks directly to a specific audience, identifying a common issue and positioning the product as a solution, as told from the brand's point of view. - The visual element shows the product being added to water, demonstrating its ease of use and highlighting its functionality, showing the customer's interaction with the product.

# Ad summary This image ad compares Bloom Clear Protein to other whey proteins by highlighting Bloom's light and refreshing taste compared to traditional whey protein's heavy and chalky consistency. It uses a split-screen visual layout to show the Bloom protein pouch on one side, contrasted with a generic tub of whey protein on the other side. # Brand positioning Bloom Nutrition is presented as a wellness brand that focuses on creating dietary supplements that are easily integrated into daily routines. The brand positions itself as a provider of health and wellness products formulated with high-quality ingredients and delicious flavors. Bloom aims to occupy the space of a modern, health-conscious brand that prioritizes taste and enjoyment, countering the perception that supplements are unpalatable. The brand values are aligned with a lifestyle that balances health with enjoyment and convenience, pushing against the category norms of chalky and heavy protein powders. # Product Bloom Clear Protein is a dietary supplement designed to provide a refreshing and light alternative to traditional protein powders. The product is formulated to be easily mixed into water, resulting in a clear, non-chalky drink. Bloom Clear Protein is suitable for individuals looking for a protein supplement that doesn't compromise on taste or texture. The product is packaged in a pink and white pouch and contains 20g of protein per serving. It aims to address the purchase barriers associated with traditional protein supplements, which are often perceived as heavy and unappetizing. The ad highlights the 'Light & refreshing' taste of Bloom Clear Protein, emphasizing its unique selling point. # Visual style The ad has a clean, modern visual style with a focus on product comparison. The use of pastel colors and clear, legible text creates a bright and inviting aesthetic. The overall design is polished and well-composed, using a split-screen layout to highlight the differences between Bloom Clear Protein and traditional whey protein. # Hooks Headline: the difference is clear # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the problem of traditional protein powders being "Heavy & chalky," making them unappealing to some consumers. # Value propositions - The ad conveys the value of a light and refreshing protein option, contrasting it with the heavy and chalky experience of traditional whey protein. # Benefits - Light & refreshing - Clear protein # Features - 20g PROTEIN # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad reflects a clear brand perspective, highlighting the benefits of Bloom Clear Protein over traditional options. # Storyline - The ad opens with a bold claim stating "the difference is clear," which immediately aims to capture attention and introduce the core message of the ad. The brand is speaking directly to the audience, setting the stage for a product comparison. - Next, the ad visually splits the screen to showcase Bloom Clear Protein next to a generic 'other protein' to highlight the products in question. From a brand POV, this sets up a direct comparison. - The ad concludes by labeling Bloom Clear Protein as 'Light & refreshing' versus 'Heavy & chalky' of the other protein. This is meant to reinforce the core message of the ad by reiterating the contrast between Bloom's product and other options from the customer's point of view.

# Ad summary This image ad showcases a protein powder product. It begins with a headline that states "clear protein" along with the text "JUST RESTOCKED" below. It shows a person using a green measuring scoop to pour the protein powder into a glass, the glass is pink and appears to have liquid inside. Text to the left of the glass states "5g collagen" and text to the right states "15g whey isolate". The background is pink on the bottom and has a blue sky with clouds at the top. # Brand positioning The brand shown in this ad is positioned as a provider of clear protein products. It is presenting itself as a modern, health-conscious brand that focuses on delivering protein in a way that is palatable and easy to consume. By highlighting the restocked status of the product, the brand is implying its popularity and high demand, suggesting that customers should care because it's a sought-after product. # Product This ad features a protein powder product designed to be mixed into a beverage. The product contains 5g of collagen and 15g of whey isolate per serving. The powder is intended for individuals looking to supplement their diet with additional protein and collagen, offering a convenient way to boost their intake. The ad highlights the key ingredients, indicating that the product is formulated to provide specific health benefits associated with collagen and whey isolate. By showcasing the mixing process, the ad addresses the potential purchase barrier of difficulty or inconvenience in preparation, emphasizing ease of use. # Visual style The ad features a bright and clean visual style with a focus on product demonstration. It has a high production quality, resembling a studio-shot image with a smooth gradient background and clear product presentation. The use of bright colors, sparkling elements, and clean typography gives it a modern and appealing look. The layout is simple and easy to scan, with clear callouts to key product features. The overall style is platform-native, fitting well within the visual language of social media feeds. # Hooks Headline: clear protein # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Combining collagen and whey isolate ensures both skin and muscle health benefits in one serving. # Benefits - None used. # Features - 5g collagen - 15g whey isolate # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline and "JUST RESTOCKED" text are meant to inform the customer about the product and its availability. - Customer: The shot of protein being added to the drink showcases the usage, as if the customer is experiencing the product firsthand. - Brand: The annotations pointing out the 5g collagen and 15g whey isolate are from the brand to inform the viewer about the product's ingredients. # Storyline - The ad begins by introducing the product as "clear protein", with the announcement "JUST RESTOCKED" to immediately grab attention and highlight its recent availability. This is told from the brand's perspective to draw customers in, implying high demand and urging quick action. - The ad transitions to showing the product being prepared, with a hand pouring the protein powder into a glass of liquid. This is to demonstrate the product's ease of use and appealing visual presentation as the product mixes into the drink. It is shown from a third-person POV. - The ad then points out key features of the product, specifying the amounts of collagen and whey isolate included. This is from the brand's POV, intending to build trust and appeal to health-conscious consumers by presenting specific and beneficial ingredient information.

# Ad summary This Meta image ad compares Bloom clear protein versus other proteins that do not provide beauty benefits. The ad conveys that Bloom clear protein nourishes hair, skin, and nails with collagen. # Brand positioning Bloom Nutrition positions itself as a provider of nutritional supplements focused on women's health. They present a lifestyle-oriented approach through appealing product design and emphasizing the beauty benefits of their clear protein, setting them apart from standard protein supplements. The brand emphasizes health and beauty from the inside out by focusing on clear protein that supports hair, skin, and nails, distinguishing itself in a market often dominated by products focused solely on muscle building. # Product Bloom clear protein is a dietary supplement designed to support hair, skin, and nail health. It comes in a single-serving packet that provides 20g of protein. The key selling point is the inclusion of collagen, which aims to nourish and improve the health and appearance of hair, skin, and nails. This targets consumers interested in combining protein supplementation with beauty enhancement. The ad clearly addresses a pain point by implying that other proteins, like whey protein, do not offer these added beauty benefits. By focusing on these specific benefits, the ad makes the product appealing to individuals seeking to enhance their beauty regime through nutritional supplements. # Visual style The ad employs a clean, modern aesthetic with a pink color scheme. The composition is a split-screen comparison. It has water droplet graphics as accents. # Hooks Headline: the difference is clear # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that regular protein supplements lack beauty benefits by stating that "other protein" has "No beauty benefits". # Value propositions - Nourishes hair, skin & nails with collagen # Benefits - Nourishes hair - Nourishes skin - Nourishes nails # Features - clear protein - Nourishes hair, skin & nails with collagen # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, promoting and showcasing their clear protein while comparing it to other proteins. # Storyline - The ad starts with the message "the difference is clear", suggesting that Bloom clear protein is superior to other protein supplements. This serves to immediately capture the viewer's attention and set up the comparison that follows, communicated from the brand's perspective. - On the left, a hand holds a pink Bloom clear protein packet, visually showcasing the product. This part of the story tells the viewer exactly what product is being advertised and shows its attractive packaging, displayed from the brand's perspective. - Below the Bloom product, the ad highlights that the Bloom clear protein nourishes hair, skin, and nails with collagen. This serves to convey the key benefit and USP of the product, from the brand's perspective. - On the right, a black container labeled "Whey Protein" is displayed, positioning it as a contrast to the Bloom product. The brand conveys that Bloom's product is superior to other options. - Below the black container, the ad states "No beauty benefits", highlighting that other proteins lack the beauty-enhancing qualities of Bloom clear protein, conveyed from the brand's perspective.

# Ad summary This ad is for Bloom Nutrition's clear protein. It features the raspberry lemon flavor. The headline states that it sold out twice and is back. A woman holds the packaging in front of a natural background. # Brand positioning Bloom Nutrition is presented as a health and wellness brand, specifically focused on making nutritional supplements that are enjoyable to consume. The brand uses bright, cheerful colors and emphasizes refreshing, light flavors to appeal to consumers looking for an accessible and tasty way to incorporate protein into their diet. It positions itself against traditional, perhaps less palatable, protein supplements by focusing on clear, juicy, and refreshing flavors. The brand’s focus is on supporting overall well-being, including muscle, hair, skin, and nails, suggesting a holistic approach to beauty and health from within. # Product The product being advertised is Bloom Nutrition's Clear Protein in Raspberry Lemon flavor, a dietary supplement designed to support muscle building, hair, skin, and nail health, and easy digestion. It comes in a light pink pouch and is characterized as 'light, juicy, and refreshing.' The product boasts zero sugar and contains 90 calories per serving, alongside 20g of protein. Each pouch contains 10 servings and is formulated to be clear when mixed. The ad promotes this protein as a tasty and convenient way to supplement one's diet and enhance overall well-being. # Visual style The ad features a bright and clean aesthetic, typical of health and wellness product promotions. The production quality is high, suggesting a professional studio shoot with attention to detail. The ad uses a shallow depth of field to keep the product and its packaging in focus while blurring the background, drawing the viewer's attention to the product. The overall tone is cheerful and inviting, aligning with the brand's focus on making nutritional supplements enjoyable. # Hooks Headline: The clear protein THAT SOLD OUT 2X IS BACK! # Funnel stage Middle of funnel (Consideration) # Pain points Consumers may be frustrated with traditional protein supplements that are often perceived as chalky, difficult to digest, or unappetizing. This is addressed with the descriptor 'light, juicy, & refreshing!' # Value propositions - Zero sugar and 90 calories make this a healthy treat - The product is easy to digest, making it more appealing to those with sensitive stomachs or digestive issues # Benefits - Builds lean muscle - Supports hair, skin & nails - Easy-to-digest - light, juicy & refreshing! # Features - clear whey + collagen - zero sugar - 90 calories # Call to action None used. # Point of view - Brand: The POV throughout is from the brand Bloom, promoting and highlighting the clear protein powder and its associated benefits. # Storyline - The ad opens with a message that the clear protein has sold out twice and is now back in stock. This is intended to generate excitement and anticipation by highlighting the product's popularity and limited availability. The brand is conveying this message, creating a sense of urgency and potential FOMO (fear of missing out). This opening aims to capture attention immediately and draw viewers into the narrative. - The ad focuses on the product itself, highlighting its features and benefits with text and a visually appealing image of the packaging. This segment showcases the product’s unique attributes, such as its refreshing flavor, low calorie count, and high protein content. The brand's perspective is showcasing the product’s key selling points, aiming to inform and persuade the audience by emphasizing the nutritional and aesthetic qualities of the clear protein.

# Ad summary The ad emphasizes that skin needs more collagen instead of serums. It features a free tote offer on orders of $55 or more. # Brand positioning Bloom is presented as a health and wellness brand that focuses on beauty from within by featuring supplements with natural ingredients. The brand promotes a lifestyle of wellness through their supplements that support gut health, skin, and nails. Bloom positions itself as a modern brand with a youthful feel through the use of pastel colors and a tote bag with stickers. # Product The Bloom product shown is the colostrum & collagen peptides supplement. The product is designed to promote gut health, skin, and nails. The supplement comes in a white jar with a light beige lid. The ad promotes a free tote with orders $55+, incentivizing customers to purchase more products. # Visual style The ad has a bright and clean aesthetic with pastel colors, giving it a youthful and modern look. The photo appears to be taken in a studio with bright lighting. The tote bag has a sticker-style graphic, which adds to the overall modern and youthful feel. # Hooks Headline: Your skin doesn't need more serums. It needs more collagen. # Funnel stage Consideration # Pain points The ad addresses the frustration of using serums without seeing desired results in skin health. The ad says "Your skin doesn't need more serums." # Value propositions - The supplement is colostrum & collagen peptides, which supports gut health, immune support, and healthy hair, skin & nails. # Benefits - gut healthy - immune support - hair, skin, & nails # Features - colostrum & collagen peptides - gut healthy - immune support - hair, skin, & nails # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating their key message that skin needs collagen, showcasing their product, and the free tote promotion. # Storyline - The ad begins by suggesting that serums are not the solution for skin issues and the focus should be on collagen. The brand is trying to convey the benefits of collagen for the skin, promoting a focus on collagen instead of serums. - Next, the ad promotes Bloom's collagen product and a special offer of a free tote bag with orders of $55 or more. The brand wants the consumer to consider purchasing their product and incentivizes them with a free tote.

# Ad summary This image ad showcases Bloom's colostrum and collagen peptides product in powder form. The ad highlights the product's benefits for gut health, immune support, hair, skin, and nails. # Brand positioning Bloom is presented as a health and wellness brand focused on gut health, immunity, and beauty from within. The brand uses a soft, natural aesthetic with pastel colors and a focus on clean ingredients like grass-fed collagen peptides and colostrum. Bloom aims to occupy a space in the consumer's mind that associates supplements with both health and beauty benefits. By highlighting ingredients and benefits, Bloom seems to push against category norms of focusing solely on aesthetics, instead emphasizing the functional advantages of their products. The brand's positioning is both functional, offering tangible health and beauty benefits, and emotional, tapping into the consumer's desire for well-being and confidence. # Product Bloom colostrum & collagen peptides is a supplement designed to promote gut health, immune support, and improve the condition of hair, skin, and nails. The product comes in powder form, packaged in a white jar with a light peach lid and a label with a pastel blue abstract design. The ad emphasizes that the product contains grass-fed collagen peptides and colostrum. The product is intended for daily use, positioned as "your daily dose of the glow peptide." The ad directly addresses the purchase barrier by presenting the supplement as an easy way to improve overall health and beauty by incorporating it into a daily routine. # Visual style The ad has a clean, minimalist aesthetic with a focus on soft colors and natural light. The production quality appears to be high, with a studio-shot feel. The visual motif is a clean layout with a focus on the product and its ingredients. The image treatment includes soft lighting and color grading to enhance the pastel tones. The typography is clean and legible. # Hooks Headline: your daily dose of the glow peptide # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that one potential pain point is the desire for improved gut health, immune support, and better hair, skin, and nails. This can be seen in the phrasing on the product packaging: "Gut health, immune support, hair, skin & nails". # Value propositions - Daily dose of the glow peptide: Implies convenience and ease of incorporating the product into a daily routine for radiant skin. # Benefits - Gut health - Immune support - Hair, skin & nails # Features - GRASS-FED COLLAGEN PEPTIDES - COLOSTRUM # Call to action None used. # Social proof - None used. # Point of view - Brand, throughout the entire ad. The language and visuals focus on product features and benefits. # Storyline - The ad starts by highlighting the product as the consumer's "daily dose of the glow peptide," setting the intention to position the product as part of a daily wellness routine, told from the brand's POV. - Next, the ad calls out key ingredients – grass-fed collagen peptides and colostrum, providing a clear intention to highlight the quality and function of the ingredients, told from the brand's POV. - Finally, the ad showcases the Bloom colostrum & collagen peptides jars and a jar of powder being mixed into a liquid, progressing the narrative by visually presenting the product and its use, as seen from the brand's POV.

# Ad summary This ad highlights Bloom Nutrition's grass-fed collagen peptides, which come in multiple flavors and help support gut health, immune support, hair, skin, and nails. The ad visually spotlights the product's benefits, which include thicker hair, radiant skin, and healthy joints. # Brand positioning Bloom Nutrition presents itself as a health and wellness brand focused on beauty and self-care. The brand emphasizes natural ingredients, as highlighted by the prominent mention of "grass-fed" collagen peptides, suggesting a commitment to quality and health-conscious consumers. The brand's products aim to support overall well-being, specifically targeting improvements in hair, skin, and joint health. The brand's positioning is functional, focusing on tangible health benefits while also tapping into emotional desires for beauty and self-improvement. By offering multiple flavors, Bloom Nutrition also caters to individual preferences, adding a personal touch to their health-focused approach. # Product The ad features Bloom Nutrition's Grass-Fed Collagen Peptides, a supplement designed to support gut health, immune function, and enhance the health of hair, skin, and nails. It is available in multiple flavors, including Orange Cream, with packaging that highlights these ingredients and benefits. The collagen peptides are presented as a convenient way to enhance beauty from within by improving hair thickness, skin radiance, and joint health. The ad addresses the barrier of taste and enjoyment by offering flavored options, making it easier and more appealing for consumers to incorporate collagen into their daily routine. # Visual style The ad features a highly polished, studio-shot production quality with a focus on clean, attractive product presentation. The visual motif includes bright, pastel colors and a flatlay style arrangement that is common in beauty and wellness product advertising. There are no obvious filters, but the lighting is even and soft, enhancing the product's appeal. The typography is clean and legible, integrating well with the overall aesthetic. The style is platform-native, resembling content that would appear in a carefully curated Instagram feed, aiming to capture attention with a visually appealing and trustworthy presentation. # Hooks Headline: AGE BEAUTIFULLY WITH grass-fed collagen peptides # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Age beautifully with grass-fed collagen peptides: Implies a natural and effective way to maintain youthfulness and beauty through high-quality ingredients. # Benefits - thicker hair - radiant skin - healthy joints # Features - grass-fed collagen peptides # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is from the brand's perspective, showcasing the product's benefits and features with the aim of attracting customers. # Storyline - The ad opens by stating, “AGE BEAUTIFULLY WITH grass-fed collagen peptides,” setting the intention to promote the collagen peptides. The brand is speaking directly to the viewer, highlighting the aspirational benefit of graceful aging through the use of their product. - Next, the ad lists three key benefits of using the product: “thicker hair, radiant skin, healthy joints”. Here, the brand specifies the ways their product can improve your health and appearance. The benefits are short, punchy, and immediately grab the viewer's attention. - The ad displays three tubs of Bloom Nutrition Collagen Peptides to showcase the product. The brand presents the product in an appealing setting, conveying that it is effective and enjoyable to use.

# Ad summary The ad promotes Bloom's Colostrum & Collagen Peptides as a way to improve gut health and overall well-being. It uses a visually appealing presentation to showcase the product and its benefits. The ad focuses on the ease of incorporating the product into a daily routine through a vibrant drink. # Brand positioning Bloom is presented as a wellness brand that focuses on gut health, skin support, and hair health through its Colostrum & Collagen Peptides. The brand aligns with a lifestyle that values incorporating health and wellness into daily routines in an easy and appealing way. The brand appears to follow category norms for wellness and beauty brands, using visually appealing and trendy aesthetics in its marketing. The brand positioning is functional, emphasizing the performance benefits of the product. # Product Bloom Colostrum & Collagen Peptides is a powdered supplement designed to improve gut health, skin, and hair. The product comes in a container with a strawberry on the packaging, implying a flavor profile. It contains collagen, colostrum, and probiotics. The ad highlights the ease of use, demonstrating how the powder can be added to a drink for convenient consumption. The ad addresses potential purchase barriers by showcasing the product's ability to fit into a daily routine. # Visual style The ad has a polished and vibrant aesthetic, with a clean studio-lit setup and bright, saturated colors. The editing style uses quick cuts to showcase the changing drink colors, timed to the underlying music. The production quality is high, giving a commercial feel aimed at a visually-oriented audience. The visual motif is the transformation of the drink, which is repeated throughout the ad. The pacing is quick, with cuts happening approximately every second, creating a dynamic rhythm. # Hooks Text overlay: 00:00–00:08: sip your peptides / 00:00–00:08: collagen / 00:00–00:08: colostrum / 00:00–00:08: probiotics Visual: 00:00–00:01: A container of Bloom Colostrum & Collagen Peptides sits on a pink tiled surface next to a glass containing a green liquid with ice. A golden spoon drops a scoop of white powder into the glass. The background is a gradient of light and hot pink. On the right, vertically stacked, are the words "collagen, colostrum, and probiotics" with purple asterisks in front of each. Above the glass, the words “sip your peptides” are stacked and center-aligned, in a bold dark purple font. A strawberry is in the lower left of the frame. Stationary camera, eye-level angle, bright lighting. / 00:01–00:02: The green drink changes into a tri-layered drink with a dark red bottom, opaque white middle, and green top. A golden spoon drops a scoop of white powder into the glass. The background is a gradient of light and hot pink. On the right, vertically stacked, are the words "collagen, colostrum, and probiotics" with purple asterisks in front of each. Above the glass, the words “sip your peptides” are stacked and center-aligned, in a bold dark purple font. A strawberry is in the lower left of the frame. Stationary camera, eye-level angle, bright lighting. / 00:02–00:03: The tri-layered drink transforms to a single shade of pink with ice. A golden spoon drops a scoop of white powder into the glass. The background is a gradient of light and hot pink. On the right, vertically stacked, are the words "collagen, colostrum, and probiotics" with purple asterisks in front of each. Above the glass, the words “sip your peptides” are stacked and center-aligned, in a bold dark purple font. A strawberry is in the lower left of the frame. Stationary camera, eye-level angle, bright lighting. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Easy and appealing way to incorporate health and wellness into daily routines # Benefits - Gut health - Skin support - Hair health # Features - Collagen - Colostrum - Probiotics # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered from the official voice of the brand, showcasing the product and its benefits with a polished commercial feel. # Storyline - 00:00–00:08 00:00–00:08: The ad shows a container of Bloom Colostrum & Collagen Peptides next to a glass of vibrantly colored beverage, which is being made by adding a scoop of the powder. The initial message conveyed is the ease and appeal of incorporating this supplement into one's daily routine. The perspective is from the brand, showcasing its product. The tone is bright and inviting, encouraging viewers to consider the product. The progression visually introduces the product and its use.

# Ad summary This ad promotes Bloom Nutrition's supergreens gummies and powder, highlighting a limited-time offer to save $8 when you stack your greens. It showcases the different flavors available and emphasizes the digestive and metabolic benefits of the products. # Brand positioning Bloom Nutrition is presented as a health and wellness brand offering easy and tasty ways to incorporate greens and superfoods into your daily routine. The brand aligns with a lifestyle that prioritizes digestive health, energy, and overall well-being, appealing to health-conscious consumers seeking convenient solutions. The brand aims to occupy a space in the consumer's mind as a provider of accessible and enjoyable supplements that promote internal health and vitality. With a playful and inviting aesthetic, Bloom Nutrition pushes against the often clinical or intimidating image of traditional health supplements, instead embracing a more approachable and fun-loving image. The brand's positioning is functional, focusing on the tangible benefits of digestion, bloating reduction, energy, and metabolism. # Product The ad features Bloom Nutrition's supergreens powder and gummies, both designed to support digestion, reduce bloating, boost energy, and improve metabolism. The supergreens powder is available in multiple flavors and is intended to be mixed into beverages. The supergreens gummies come in a strawberry kiwi flavor and are a convenient, chewable alternative for on-the-go consumption. Both products are advertised as dietary supplements that make it easier to get your daily greens, which targets individuals seeking a simple way to enhance their overall health and well-being. The ad highlights the ability to choose your flavor and also shows the products can be stacked to save money and get a free tote with orders $55+. # Visual style The ad has a polished, commercial aesthetic with bright lighting and a clean, static composition. The editing style is static with no cuts, maintaining a consistent focus on the products and text overlays. The production quality is high-end, creating an appealing and professional look. The visuals are consistent, with bright colors and clear product placement. The pacing is slow, with static shots allowing viewers to absorb the information presented. # Hooks Text overlay: 00:00–00:08 Save $8 / 00:00–00:08 WHEN YOU STACK YOUR GREENS / 00:00–00:08 FREE TOTE / 00:00–00:08 choose your flavor! / 00:00–00:08 *WITH ORDERS $55+ Visual: 00:00–00:08 A static shot presents Bloom Nutrition products against a light green background. A green drink in a glass sits to the left, a container of supergreens powder in the center, and a box of supergreens gummies on the right. An arrow points to the powder, indicating flavor options. Text overlays promote a savings offer and a free tote. The lighting is bright and even, creating a clean and appealing look. The arrangement of products against a brightly lit backdrop gives the objects a shiny, almost artificial look. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the difficulty of incorporating enough greens into one's daily diet. It offers a convenient and tasty alternative with supergreens powder and gummies. # Value propositions - Save $8 when you stack your greens - Free tote with orders $55+ - Convenient and tasty way to get your daily greens - Multiple flavors to choose from # Benefits - Digestion - Bloating - Energy - Metabolism # Features - Supergreens powder - Supergreens gummies - Multiple flavors for powder - Strawberry kiwi flavor for gummies # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, showcasing the products and promotion with bright, direct visuals and text overlays. # Storyline - 00:00–00:08 00:00–00:08 The ad opens with a static shot of Bloom Nutrition products—supergreens powder, gummies, and a green drink—accompanied by text overlay promoting a deal to save $8 when you stack your greens. This aims to immediately capture attention with a clear offer and introduce the product range. The perspective is from the brand, highlighting the offer.

# Ad summary This image ad promotes Bloom Nutrition's Clear Protein in Raspberry Lemon flavor, highlighting its benefits and a limited-time offer of a free tote with orders over $55. # Brand positioning Bloom Nutrition positions itself as a provider of health and wellness supplements focused on taste and ease of consumption. The brand emphasizes making healthy choices enjoyable and accessible, targeting consumers who seek functional benefits like lean muscle support, improved hair, skin, and nails, and easy digestion. The brand aligns with a lifestyle of light, juicy and refreshing habits with a tone that is inviting and friendly. Bloom pushes against the perception that protein supplements are chalky, difficult to digest, and aimed only at serious athletes. # Product Bloom Nutrition's Clear Protein is a dietary supplement designed to support lean muscle building, and improve hair, skin, and nail health, all while being easy to digest. The ad highlights the Raspberry Lemon flavor, suggesting a light, juicy, and refreshing taste. Each serving contains 90 calories and has zero sugar with Clear Whey Collagen. This product seems to be geared towards health-conscious individuals looking for a convenient and tasty protein source that addresses common concerns about digestability and taste, and a lack of sugar. # Visual style The ad has a clean, bright, and refreshing visual style, with a focus on product presentation and flavor cues. The production quality is high, with professional lighting and attention to detail. The visual motif includes scattered fruit and water splashes to convey a sense of freshness. The image treatment uses soft color grading and background removal to make the product stand out. The typography is clean and legible. The style is native and designed to be scannable and eye-catching in-feed. # Hooks Headline: you won't believe it's protein # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the common perception that protein supplements taste bad, are hard to digest, and are not suitable for everyone. "you won't believe it's protein" # Value propositions - Delicious protein that supports lean muscle, hair, skin, and nails, is easy to digest, and has zero sugar. # Benefits - light. Juicy & refreshing # Features - BUILDS LEAN MUSCLE - SUPPORTS HAIR, SKIN & NAILS' - EASY-TO-DIGEST - ZERO SUGAR - 90 CALORIES - CLEAR WHEY COLLAGEN # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand voice promotes the product, its features, and the limited time offer to encourage a purchase. # Storyline - The ad starts with a claim that viewers won't believe it's protein, immediately piquing curiosity and setting the stage for the product reveal. The brand is making a provocative claim designed to make the viewer reconsider their expectations around protein supplements. - The central image features the Bloom Clear Protein package surrounded by raspberries, lemon slices, and splashes of water, visually reinforcing the raspberry lemon flavor and the 'light, juicy & refreshing' description. The brand uses the product itself and associated ingredients to create a feeling of freshness and flavor appeal. - A badge highlights a free tote offer with orders over $55, incentivizing purchase. The brand strategically creates a sense of urgency with a limited-time offer. - The ad lists key benefits like building lean muscle, supporting hair, skin, and nails, and being easy-to-digest, appealing to health-conscious consumers. The brand is highlighting functional benefits that target consumer concerns around overall wellness.

# Ad summary This ad promotes Bloom Nutrition's supplements for achieving a toned body in as little as one month, emphasizing that it's not protein. It showcases the process of mixing the greens powder into a drink and the enjoyment of consuming it, supported by positive affirmations and testimonials from satisfied customers. # Brand positioning Bloom Nutrition is presented as a health and wellness brand focused on making healthy habits enjoyable and accessible. The brand aligns with a lifestyle of vitality, body positivity, and self-care, contrasting against the often restrictive and bland image of traditional health supplements. Bloom aims to occupy a space in the consumer's mind as a delicious and convenient route to achieving a toned body, emphasizing taste and ease of use. It differentiates itself by focusing on comprehensive well-being and inclusivity. # Product The advertised product is Bloom Nutrition's greens powder. The ad highlights the flavor, ease of use, and effectiveness of the supplement. The powder is designed for daily consumption, mixed into drinks for a convenient boost of essential nutrients, and the powder is not protein. The ad targets individuals looking to achieve a toned body through easy and enjoyable methods, addressing the pain point that healthy habits can be difficult to maintain due to taste or complexity. The ad positions the greens powder as a flavorful and simple addition to one's routine to support fitness goals. # Visual style The ad has a clean and bright aesthetic, using a light purple background and clear visuals to emphasize the product. The editing style is quick and efficient, with cuts timed to highlight key moments such as pouring and drinking the beverage. The production quality is polished, giving it a commercial feel that balances approachability with professionalism. The pacing is consistent, maintaining a steady rhythm with cuts approximately every 2-3 seconds. # Hooks Spoken: 00:18–00:22: Female 1: This flavor is so yummy! I love it! Text overlay: 00:18–00:22: "This flavor is so yummy! I love it!" Visual: 00:18–00:22: A square pops up with a customer testimonial with the customer's name and photo in a smaller circle to the left of the quote. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point that healthy habits can be difficult to maintain due to taste or complexity, suggesting that Bloom Nutrition's greens powder is both enjoyable and easy to incorporate into a daily routine. # Value propositions - Achieve a toned body in as little as 1 month - Easy to make - Taste so good - The perfect daily habit # Benefits - Toned in as little as 1 month - The perfect daily habit - Easy and tastes delicious # Features - Taste so good - Actually works - Easy to make # Call to action None used. # Social proof - "This flavor is so yummy! I love it!" – Female 1 # Point of view - Customer 80% – The ad uses visuals of a woman using and enjoying the product, creating a customer point of view. - Brand 20% – The brand is communicated through text overlays highlighting benefits and offering incentives. # Storyline - 00:00–00:04 The ad opens with a product demonstration, showing a scoop of white powder being added to a shaker cup, overlaid with text promising a toned body in as little as one month. This serves as an initial hook, promising a quick and easy path to fitness goals. - 00:04–00:05 A female hand shakes the cup, mixing the drink. This visually conveys the ease of preparation, reinforcing the product's convenience. - 00:06–00:10 The woman pours the mixed drink into a glass, showing a close-up of its bright green color. This emphasizes the visual appeal and freshness of the product, making it look enticing and delicious. - 00:10–00:12 The woman is now shown drinking the greens, visibly enjoying the taste. This communicates that the product is palatable and enjoyable, addressing the common barrier of unpleasant-tasting health supplements. - 00:12–00:17 Text overlays appear, reinforcing positive affirmations about the product. This enhances the sense of confidence and assurance associated with using Bloom Nutrition. - 00:18–00:22 Testimonials from satisfied customers are displayed, with one emphasizing their love for the product's taste. This introduces social proof by showing that others have had positive experiences with Bloom Nutrition. - 00:22–00:27 The ad ends by highlighting the product’s key benefits and calling attention to a free tote offer, further incentivizing the viewer to make a purchase. This creates a sense of urgency and provides added value, reinforcing the attractiveness of the product.