How Fiverr Advertises on Meta

# Ad summary This ad for Fiverr uses a grid of colorful squares to illustrate the range of services they offer. # Brand positioning Fiverr is presented as a platform that connects individuals and businesses with freelance talent across a wide range of creative and professional services. The brand aims to position itself as a quick and efficient solution for finding the right talent, promising to pair users with suitable professionals in seconds. Fiverr targets those seeking to outsource tasks, offering a simple way to access a diverse pool of skills, which pushes against traditional hiring processes, making the process simpler. # Product Fiverr is an online platform that connects users with freelance professionals who offer a wide range of services, including website development, UI/UX design, AI services, software development, SEO, e-commerce development, architecture and interior design, book publishing, voiceover work, social media marketing, business consulting, and website design. The platform aims to quickly pair users with the right talent for their specific project needs, streamlining the process of finding and hiring freelancers. This ad shows the breadth of Fiverr’s offerings and implies that the platform can address a variety of project needs. # Visual style The ad has a clean and minimalist visual style, using pastel colors and a grid layout to organize the content. The design appears to be created with a high-quality, digital aesthetic. The typography is clean and legible, enhancing the scannability of the ad. The use of soft colors and simple shapes contributes to a friendly and approachable feel, which likely increases its appeal to a wide audience. # Hooks Headline: Choose your project need and we'll pair it with the right talent in seconds # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the difficulty in finding the right talent for specific projects. The ad addresses the frustration of spending too much time and effort searching for qualified professionals, which may be a “project need”. # Value propositions - The ad communicates value through the wide range of services offered and the promise of being quickly connected with the right talent. # Benefits - Pairing with the right talent in seconds # Features - Website development - UI/UX Design - AI services - Software development - SEO - E-commerce Development - Architecture & Interior Design - Book publishing - Voiceover - Social media marketing - Business Consulting - Website design # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, showcasing the range of services offered on Fiverr and promising to quickly connect users with the right talent. - Customer: The customer can look at the ad and feel the connection to their needs. # Storyline - The ad opens by stating Fiverr's promise to connect users with the right talent for their project needs in seconds. The intention is to immediately communicate the platform's value proposition of speed and efficiency, from the brand's perspective. - The ad presents a grid of various services offered on Fiverr. The purpose is to visually demonstrate the breadth of Fiverr's capabilities and to show that Fiverr can meet a wide array of project needs, from the brand's perspective.

# Ad summary This ad promotes Fiverr Pro by interviewing a man on the street about how to best find a freelancer when starting a business. The ad highlights the vetting process Fiverr Pro uses to ensure the quality of their freelancers, as well as their money-back guarantee. # Brand positioning Fiverr is positioned as a platform for finding professional freelance talent that businesses can integrate into their team. They differentiate themselves by offering tailored services, a satisfaction guarantee, and multiple hiring models. The brand's tone is professional and solution-oriented, emphasizing the ease of finding high-quality freelancers without the hassle of sifting through unqualified candidates. They aim to occupy the space in the consumer's mind as a premium business solution for recruiting, onboarding, and managing freelance talent. # Product Fiverr Pro is presented as an all-in-one, premium business solution that allows users to recruit, onboard, manage, and pay freelance talent without hassle. It is designed to help businesses seamlessly execute complex projects of any size by providing access to top freelancers. Key features and benefits include tailored hiring services, satisfaction guaranteed, multiple hiring models, and integration into your team. The product addresses the challenge of finding reliable and skilled freelancers. The ad emphasizes the platform's strict vetting process, ensuring that only qualified professionals are listed, and offers a money-back guarantee if the user is not satisfied with the service. # Visual style The ad features a simple, UGC-style aesthetic. The video is shot outdoors in natural light. The editing style consists of quick cuts between the two men speaking. The overall production quality has a casual, approachable feel. # Hooks Spoken: Hey, excuse me, sir. What's one thing you'll tell someone starting a business right now? Text overlay: 00:00–00:01 / 00:01–00:02 / 00:02–00:03 Visual: 00:00–00:02: A man stands in a parking lot, wearing a black puffer jacket, light blue jeans, sunglasses, and gray sneakers. He is holding a phone in his hand, looking up and off-camera. In the background, there are multiple parked cars, including a black Tesla, as well as an office building in the distance. The sky is clear and blue. / 00:02–00:03: The same man is now facing the camera, holding a phone in his left hand. A microphone is positioned in front of him by an unseen person to the left of the camera. The parking lot and buildings are still in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of finding reliable and skilled freelancers when starting a business. The speaker notes that you will 'suck a lot' if you try to do everything yourself, which signals the frustration of business owners who try to manage all aspects of their business without help. # Value propositions - Access to top freelancers (value through quality) - Strict vetting process (value through reliability) - Money-back guarantee (value through risk reduction) # Benefits - Recruit, onboard, manage, and pay freelance talent without hassle - Seamlessly execute complex projects of any size # Features - Tailored hiring services - Satisfaction guaranteed - Multiple hiring models - Integrated into your team # Call to action None used. # Social proof - Personally, I use Fiverr Pro. – Man 1 (Customer) - I mean, that's the platform that I've seen the most success in – Man 1 (Customer) # Point of view - Customer 80% – The man in the street is a customer of the brand who speaks about it in first-person terms. - Brand 20% – The interviewer is a voice for the brand asking directed questions in order to lead the man to promote Fiverr Pro. # Storyline - 00:00–00:03 The interviewer approaches a man in a parking lot to get his advice for someone starting a business right now. This opening establishes a direct and relatable context for the advice being shared. - 00:03–00:07 The man advises not to try to do everything yourself, because you will 'suck a lot'. He recommends hiring really good freelancers. This presents a key pain point for new business owners and transitions into the product recommendation. - 00:07–00:15 The interviewer asks where to find good freelancers, leading the man to introduce Fiverr Pro as the platform where he has seen the most success, reinforcing that hiring professional is the idea. - 00:15–00:22 The interviewer asks why Fiverr in particular. The man explains that Fiverr is strict about who they let on the platform, as well as a money-back guarantee if you are not happy or satisfied. This reinforces the brand’s value proposition and builds trust.

# Ad summary This ad promotes Fiverr as a freelance marketplace where users can hire talent to get projects done right and on time. The ad features a woman who shares her experience using Fiverr to keep her team lean without compromising on quality. She demonstrates how to search for services, apply filters, read reviews, and hire the perfect freelancer for various projects like AI, web development, and digital marketing. # Brand positioning Fiverr is presented as a freelance marketplace that connects businesses with talented professionals for various projects. The brand positions itself as a solution for businesses looking to maintain a lean team without sacrificing quality. Fiverr promotes a functional approach by offering a platform where users can easily search for services, apply filters to fit their budget and timeline, read reviews, and hire freelancers. The brand aligns with the values of efficiency, quality, and flexibility, pushing against the norm of traditional hiring processes by providing access to a diverse pool of talent for specific project needs. # Product Fiverr is a freelance marketplace that connects businesses with talented professionals for various projects. It allows users to search for services, apply filters to fit their budget and timeline, read reviews, and hire freelancers. The platform offers a wide range of services, including AI projects, web development, and digital marketing. Fiverr aims to help businesses keep their teams lean without compromising on quality. The ad highlights the simplicity of the process, emphasizing that users can easily find and hire the perfect freelancer for their specific needs. Fiverr addresses the purchase barrier of finding reliable and affordable talent by providing a platform with reviews and filters to ensure quality and budget alignment. # Visual style The ad has a hybrid visual style, blending UGC-style footage with polished commercial elements. The initial scenes have a casual, relatable feel, with the woman speaking directly to the camera in various everyday settings. The production quality is decent, with good lighting and clear audio. The editing style includes quick cuts and transitions to maintain a fast pace. The use of screen recordings and graphics adds a professional touch, while the overall aesthetic remains approachable and authentic. The pacing is consistent, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:01 Female 1: [Sarcastic] I love paying for low-quality work. Text overlay: 00:00–00:01 I LOVE PAYING FOR / 00:00–00:01 ...said no one ever (purple box) Visual: 00:00–00:02 A woman with light brown hair, wearing a light beige jacket and black top, sits at a wooden table with a laptop in front of her. She is in a bright, airy space with plants and rustic decor. She looks directly at the camera with a sarcastic expression. Text overlay: "I LOVE PAYING FOR" and "...said no one ever" in a purple box. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of dealing with low-quality work, technical issues, and the challenges of designing a website with zero experience. "I love paying for low-quality work...said no one ever" # Value propositions - Fiverr's freelance marketplace has the talent I need to get it done right and right on time. - It's how I keep my team lean without compromising on quality. - Hire smarter on Fiverr. # Benefits - Get projects done right and on time - Keep your team lean without compromising on quality - Hire smarter # Features - Freelance marketplace - Wide range of services (AI, web development, digital marketing) - Search for services - Apply filters to fit budget and timeline - Read reviews - Hire freelancers # Call to action Hire smarter on Fiverr # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a woman who uses Fiverr, sharing her experiences and demonstrating how the platform works. # Storyline - 00:00–00:14 The ad begins with a series of sarcastic statements about enjoying common business frustrations, such as paying for low-quality work, preferring amateurs over professionals, and fixing website backends alone. This is conveyed through a woman speaking directly to the camera in various settings, expressing exaggerated enthusiasm followed by a deadpan expression. The tone is humorous and relatable, setting up the problem that Fiverr aims to solve. - 00:16–00:22 The ad transitions to a direct address from the same woman, who now speaks sincerely about how Fiverr's freelance marketplace has the talent needed to get projects done right and on time. This shift in tone and perspective establishes the brand as a credible solution to the previously highlighted frustrations. - 00:22–00:30 The woman explains the simple process of using Fiverr, demonstrating how to search for a service, apply filters to fit budget and timeline, read reviews, and hire the perfect freelancer. This is shown through screen recordings of the Fiverr platform and the woman's explanations, providing a practical guide for potential users. - 00:31–00:40 The woman concludes by stating that Fiverr helps her keep her team lean without compromising on quality. She then asks if the viewer needs help with various projects like AI, web development, or digital marketing, and encourages them to hire smarter on Fiverr. This reinforces the brand's value proposition and provides a clear call to action.

# Ad summary This ad promotes Fiverr Pro for businesses in need of a software engineer. The text-based ad is visually simple, with Fiverr's brand colors and straightforward messaging. # Brand positioning Fiverr is presented as a professional platform for businesses looking to hire freelance services. Fiverr Pro is highlighted as a premium service, implying higher quality talent is available. The ad's simplicity promotes a streamlined, functional approach to hiring, and promises to quickly connect businesses with the experts they need. # Product The ad promotes access to vetted, experienced software engineers through Fiverr Pro, Fiverr's premium freelance marketplace. The primary promise is speed and access. The product is positioned for businesses that need talent quickly, implying a focus on efficiency and immediacy. The ad aims to alleviate concerns about finding qualified and readily available software engineers, suggesting that Fiverr Pro offers a curated pool of professionals to meet urgent staffing needs. # Visual style The visual style is minimalist and clean, with a focus on text and branding. The ad features solid colors, simple typography, and a clear hierarchy of information. The production quality is polished and professional. The design appears to be a platform-native style that’s optimized for scannability in-feed. # Hooks Headline: Need a Software Engineer fast? # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the need for quick access to skilled software engineers. # Value propositions - Need a Software Engineer fast? Fiverr Pro has you covered. - Speedy hiring of software engineers # Benefits - Fiverr Pro has you covered. # Features - Fiverr Pro # Call to action None used. # Social proof - None used. # Point of view - Customer: The customer's perspective is addressed through the question, "Need a Software Engineer fast?" This phrasing speaks directly to those who have the urgent need to hire software engineers. # Storyline - The ad starts by posing a direct question to the viewer: "Need a Software Engineer fast?" The brand aims to grab the attention of anyone facing the pain point of needing to quickly find and hire software engineers. - Fiverr Pro then answers the question, positioning themselves as the solution. The brand states that "Fiverr Pro has you covered," presenting itself as a reliable resource for fast and efficient access to qualified software engineers.

# Ad summary This ad features a young female creator discussing her love-hate relationship with editing and her positive experience using Fiverr to find an editor for her novel. # Brand positioning Fiverr is presented as a platform that connects creators with freelancers and other creative people to assist them with their projects. The brand is positioned as an affordable and reliable option for creators who are looking to outsource certain tasks, such as editing or design. Fiverr is promoting the idea that it connects users with talent that helps them focus on what they love, resulting in higher-quality end products. # Product The product featured in this ad is Fiverr, an online marketplace that connects creators with freelancers for various services, specifically editing. The ad features the creator's experience using Fiverr to find an editor for her novel, highlighting the platform's ability to connect her with qualified professionals like 'Kate'. The creator notes her appreciation for the quality of feedback received, suggesting that Fiverr provides access to high-caliber freelancers, and says Fiverr has 'allowed me to connect with these amazing people'. The ad addresses the pain point of editing a work that's personal and implies using Fiverr allows for a more objective approach to making a finished product. She offers a 10% discount code 'ANA10' towards first order to entice prospective buyers. # Visual style The ad has a casual, lo-fi aesthetic with natural lighting and minimal editing. The style aligns with UGC, and the pacing is relatively consistent with smooth transitions. The video has frequent cuts between the speaker and the various shots of her computer screens. # Hooks Spoken: Female 1: I have a very interesting relationship with critique. Text overlay: POV: the nerves reacting to your editor's feedback for your debut novel... (caption box) Visual: 00:00–00:01: A young, fair-skinned woman with long blonde hair is centered in the frame, speaking directly to the camera. She is wearing a gray shirt and a silver necklace. She holds a small, black, fuzzy microphone close to her mouth. The background is a plain white wall. # Funnel stage Consideration # Pain points The pain point is the struggle of self-editing, where it's difficult to remain objective and detach one's emotions from the work. As described by the creator, 'you have to kill your darlings, you have to look at your story, your love, your child as a piece of work instead of a piece of art for a little while'. # Value propositions - Fiverr connects users with talent that helps them focus on what they love, resulting in higher-quality end products. - Use ANA10 code for 10% off your first order # Benefits - Access to high-quality freelancers - Opportunity to outsource tasks - Ability to focus on core creative work # Features - Connects creators to freelancers and other creative people - Provides access to services like editing and design - Allows creators to focus on what they love # Call to action Make sure you go check them out if you're thinking of getting some sort of service. # Social proof - "I met Kate who is the editor that I've been working with and she's amazing and I really loved her feedback that she gave for my other manuscript...I'm going to work with you again, that will be so fun." – Female 1 (Creator) # Point of view - Customer 100% – This is communicated through the vlogger's casual, confessional tone and personal anecdotes about using the product. # Storyline - 00:00–00:16 The ad opens with the creator expressing the challenges of editing, framing it as a necessary but difficult task that requires separating one's heart and personality from the work. - 00:16–00:30 She elaborates on the struggle of objectivity and letting go of personal attachments ('kill your darlings') when editing, which suggests why she is not fond of doing it herself. - 00:30–00:46 She pivots to presenting Fiverr as a solution, explaining how she uses the platform to find freelancers for her writing projects and considers it her go-to for finding talent. - 00:46–01:27 The creator reinforces that Fiverr is an amazing platform that bridges the gap between creators and freelancers, leading to the creation of whatever is desired, and says it has connected her with Kate, her editor. - 01:27–01:40 Finally, she encourages viewers to use her discount code for their first order and directs them to check out Fiverr for any service needs, mentioning a longer explanation video on her YouTube channel.

# Ad summary This ad features an interview with Bryan Miles, Co-founder of Miles AG. He discusses the importance of delegating results rather than tasks to allow freedom of employees and team members to get the work done effectively and quickly. # Brand positioning The ad does not explicitly state any product or service. However, it promotes a thought-leadership approach, suggesting that leaders focus on the bigger picture (the result) rather than micromanaging tasks. This is intended to convey trust, empower employees and get results more quickly. # Product This ad does not feature a product. It promotes a leadership idea for how to empower employees to get things done more effectively and efficiently. # Visual style The ad features a simple and informative aesthetic. The initial shot shows an interview of Bryan Miles in front of plants. The text overlay is a clean, sans-serif font. The ad focuses on delivering Bryan's message directly and clearly. # Hooks Spoken: 00:00–00:05 Bryan Miles: What you have leaders or people in your organization, we've always said you want to delegate the result not the task. So, Text overlay: 00:00–00:05 Bryan Miles / 00:00–00:05 Co-founders of Miles AG Visual: 00:00–00:05 The frame shows a close up of Bryan Miles who is a middle-aged man with graying hair and a trimmed gray beard. He is wearing a white hoodie under a gray blazer. The background is blurry and appears to be a plant. # Funnel stage Middle of funnel (Consideration) # Pain points Many times leaders micromanage their employees and team members and get in the way of results. The frustration is having the lack of freedom to get the job done. # Value propositions - Giving freedom to employees and team members to get the result more efficiently is preferred. # Benefits - Allows team members freedom to get the result more efficiently. # Features - Leaders should delegate results, not tasks. # Call to action None used. # Social proof - None used. # Point of view - Expert 100% – A leadership expert shares advice to leaders to get results. # Storyline - 00:00–00:05 Bryan Miles shares his insight on leadership. - 00:05–00:13 Bryan suggests that leaders should delegate results, not tasks. - 00:13–00:19 Leaders who focus on delegating tasks can be inefficient. - 00:19–00:35 Giving freedom to employees and team members to get the result more efficiently is preferred. - 00:35–00:38 The ad concludes with the sponsor's logo, The Signal Podcast with Terry Rice Presented by Fiverr.

# Ad summary This ad uses a comic book style illustration of a person working on a website to show the ease of getting started with a new website but pointing out it can cost up to 50,000 tokens. # Brand positioning There is no brand overtly promoted within this ad. Instead, the visuals focus on a common issue with website development -- how easy it is to get started, but also how quickly costs can rise due to hidden fees, complex integrations, or other unpredictable factors. The brand is attempting to appear transparent in the development process, by pointing out the cost. # Product This ad presents a before-and-after scenario related to the costs associated with creating a new website. Initially, the ad showcases a laptop displaying a website, accompanied by a keyboard and mouse. This implies the ease and initial low cost to start creating a website. The ad then transitions to emphasize the potential costs of this initial ease, using a visual that reads '50,000 tokens used', suggesting that while starting a website is simple, the associated costs can quickly escalate, highlighting the importance of being aware of potential expenses. # Visual style The ad uses a simple, hand-drawn cartoon style with basic shading and line work. The color palette is muted, primarily using cream, gray, and red. The layout is split into two panels with simple text laid over each. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the potential high cost of starting a website: "50,000 TOKENS USED". # Value propositions - Highlighting the ease of starting a new website project. # Benefits - Easy to start new website # Features - Website template - Laptop - Keyboard - Mouse # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view is from the brand who wants the audience to think about the costs of starting a website. # Storyline - The first panel showcases a laptop displaying 'Your New Website' as a website page title. It also shows a keyboard and mouse next to the laptop on a desk. This illustrates the ease of starting a new website project from a brand perspective. - The second panel shows the words '50,000 TOKENS USED' in red, which conveys the high cost to set up a website project, from the brand's perspective.

# Ad summary This ad promotes Fiverr as a platform to find elite talent for various projects. It features a clean design with a focus on specific roles and a clear call to action. # Brand positioning Fiverr is presented as a go-to platform for businesses seeking top-tier freelance talent. The brand's identity is built on offering access to a diverse range of skilled professionals, positioning itself as a solution for businesses aiming to scale their operations. The ad implies that Fiverr simplifies the process of finding and hiring specialized talent, contrasting with traditional recruitment methods. The platform aligns with a results-oriented lifestyle, providing services for businesses that need on-demand expertise. The brand promotes functional benefits like efficiency and accessibility in talent acquisition. # Product Fiverr is presented as an online marketplace where businesses can find and hire freelancers for various projects. It offers access to a wide range of professionals, including SEO Experts, Web Developers, Software Engineers, AI Experts, Mobile App Developers, and Brand Strategists. The advertised product addresses the need for specialized skills in various industries and aims to simplify the hiring process for businesses. Fiverr positions itself as a solution for companies seeking elite talent to complete their projects efficiently. # Visual style The ad has a clean and minimalist visual style. It features a solid background, clear typography, and distinct visual elements like badges and buttons. The overall look is modern and professional, designed to be easily scannable and direct attention to the main message. # Hooks Headline: Find elite talent for your next big project. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge of finding and hiring specialized talent to complete projects. # Value propositions - Finding specialized skills made easy. - Access to a wide range of professionals. # Benefits - Access to elite talent - Simplified hiring process # Features - SEO Expert - Web Developer - Software Engineer - AI Expert - Mobile App Developer - Brand Strategist # Call to action Hire Professionals → # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, as Fiverr promotes its services and talent pool. # Storyline - The ad begins by highlighting the core value proposition: access to 'elite talent' for projects. This is from the brand's perspective, with the intention to immediately grab the viewer's attention by presenting a solution to their needs for skilled professionals. It sets the stage for the rest of the ad, framing Fiverr as a source of high-quality talent. - The ad showcases a selection of specific roles available on the platform, including 'SEO Expert,' 'Web Developer,' 'Software Engineer,' 'AI Expert,' 'Mobile App Developer,' and 'Brand Strategist.' This list is presented from the brand's perspective. This builds credibility by showing the breadth of talent available on Fiverr, assuring potential customers that the platform caters to a variety of project requirements. - The ad provides a clear call to action with a button that reads 'Hire Professionals'. This is an explicit prompt from the brand encouraging viewers to explore the platform and engage with Fiverr's services, funneling attention to a conversion point. - Finally, the ad features the Fiverr logo, presented from the brand's point of view. This reinforces brand recognition and credibility, serving as the visual anchor for the entire value proposition.

# Ad summary The ad features a woman, who is apparently an animator, working in her office. She is the subject of a fan edit with falling hearts and a cute pop song. # Brand positioning The brand identity in this ad is more closely tied to the product and its user than to any overt messaging. It showcases a modern creative professional—an animator—in a stylized, semi-glamorous light. The brand aligns with the lifestyle of artists and digital creators, emphasizing fun, passion, and a quirky, individual style. It positions itself as a brand that celebrates creativity, with an aesthetic that breaks away from traditional corporate or minimalist norms by embracing a playful, slightly over-the-top, fan-edit style that appears customized to the user. # Product The advertised product is a service, or possibly a company, that creates animations. The ad implies that the service is good enough to inspire fan edits and love from its users. The product is ideal for people who need animation work and want to feel valued and appreciated by their service provider. The ad highlights the quality of the animation work, suggesting it’s worthy of being celebrated artistically. The ad addresses a potential purchase barrier by showing the positive emotional experience of working with the company, implying that it’s not just about the output but also about feeling valued and appreciated. # Visual style The ad has a stylized, semi-polished aesthetic, with elements of UGC but clearly planned and professionally produced. It mixes static shots with quick cuts, aiming for a vibrant, energetic feel. The editing is timed to the music beats. The production quality is higher than typical UGC, with good lighting and color grading. The pacing is quick, with frequent cuts, creating a sense of momentum. The audio-visual sync is tight, with transitions and text timed to match the music. # Hooks Spoken: Female 1: [Upbeat] When your new animator deserves a fan edit Text overlay: 00:00–00:14 / When your new animator deserves a fan edit Visual: 00:00–00:02: A woman with shoulder-length, light-red hair stands in front of a desk wearing a striped shirt. There is a computer monitor to her right, and white shelving is in the background. The camera is at chest level and remains still. She is talking to the camera with an upbeat expression. / 00:02–00:03: The same woman's image is cloned into a four-panel grid with pink hearts falling around her. The camera zooms in and out between each frame. She is making a kissy-face at the camera. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Customer 0% – No customer POV is communicated in the ad. - Brand 100% – The ad is narrated and visually constructed to promote the brand and service. - Expert 0% – No experts are present in the ad. - External source 0% – No external sources are presented in the ad. # Storyline - 00:00–00:02 The ad opens with a woman, likely an animator, in an office setting as she looks and gestures off-camera, seemingly in response to something she's seeing. The message implies the woman is receiving a fan edit worthy of her work, conveying a sense of appreciation and artistic acknowledgement. This introduction is from the brand's perspective, showcasing the positive feedback and love their service receives. - 00:02–00:03 The animator is presented in a four-panel grid with falling hearts and stars around her, as the camera shifts between the frames. The woman makes a kissy-face at the camera. The message is that her work is well-loved by her employer. The perspective remains with the brand, emphasizing the positive, artistic recognition their animators receive and the love they inspire. - 00:03–00:14 The ad shows the animator working on several different projects, drawing in a sketchbook, working with plant-life, holding a stuffed animal, or posing with her feet up at her desk. This shows her working and engaged in the animating. The perspective stays with the brand, highlighting that animators are valuable and happy, as well as displaying the different activities someone may be involved with in the animating job.

# Ad summary This ad highlights the frustration of trying to use the boost function on Facebook or Instagram, and highlights the benefits of using the client’s service instead. # Brand positioning The brand being promoted aims to position itself as an expert solution in the social media advertising space, offering expertise and support that the average business owner may lack. It stands against the DIY approach often encouraged by Meta's boost post function, highlighting how time-consuming, costly, and ineffective that approach can be. The brand's positioning leans heavily on functional benefits, such as expertise, time savings, and cost-effectiveness. # Product The product being promoted is the brand's social media advertising service that removes the guesswork and hassle of boosting posts directly on platforms like Facebook and Instagram. It is targeted towards business owners and marketers who want to get more out of their social media ad spend, but may lack the expertise or time to manage campaigns effectively. The product's unique selling points are that it saves time and money while delivering better results than simply boosting posts. The service is portrayed as an alternative to wasting money or time. # Visual style The ad uses a mix of real-world shots and animation. The overall aesthetic leans towards a DIY feel with natural lighting. The editing rhythm is fast-paced, with quick cuts to emphasize the chaotic and frustrating nature of social media ad management. The visuals are timed to the music beats, which supports the overall message. # Hooks Spoken: 00:00–00:02 "I'll just boost the post myself. How hard can it be?" Text overlay: 00:00–00:02 "I'll just boost the post myself. How hard can it be?" Visual: 00:00–00:02 A woman with long dark hair, wearing a gray sweater and light-colored scarf, sits at a table with a closed gray laptop in front of her. She is indoors. Behind her is a painting of a landscape. She looks at the camera and speaks. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration and potential waste of money when business owners try to boost posts themselves without expertise: "I'll just boost the post myself. How hard can it be?" # Value propositions - Avoid wasting time and money trying to manage social media ads yourself. - Get expert support and better results than simply boosting posts. # Benefits - Saves time - Saves money - Delivers better results # Features - Expert social media advertising services # Call to action None used. # Social proof - None used. # Point of view - Customer 15% – A customer expresses the thought of boosting posts herself. - Brand 85% – The brand uses a series of visuals to communicate the negative experience and wasted money that social media users experience when they attempt to boost posts themselves. # Storyline - 00:00–00:02 00:00–00:02 A woman sits at a table with a laptop and expresses her intent to boost a post herself, questioning how difficult it could be. - 00:02–00:03 00:02–00:03 This is followed by a shot of a man lighting money on fire, symbolizing the waste of money when boosting posts. - 00:03–00:04 00:03–00:04 The next shot shows someone dropping money into a trash can, further emphasizing the idea of wasted ad spend. - 00:04–00:05 00:04–00:05 A man is shown with his hands on his head in front of a computer screen filled with complicated data and metrics, implying the confusion and overwhelm of ad management. - 00:05–00:06 00:05–00:06 An animated visual shows two men shoveling piles of money into a furnace, continuing the theme of wasted money. - 00:06–00:07 00:06–00:07 This is followed by a cat at a computer looking shocked, as if to underscore the ineffectiveness of trying to manage ads without expertise. - 00:07–00:09 00:07–00:09 The ad concludes with a man frantically feeding stacks of money into a paper shredder, completing the message of money being wasted and the frustration of managing social media ads yourself.

# Ad summary This ad shows a screenshot of a Reddit post from r/SmallBusiness, with a frustrated user detailing the difficulties of hiring freelancers. A commenter responds, saying they 'felt this' and switched to Fiverr Pro where everyone is vetted and portfolios are legit. # Brand positioning This ad promotes Fiverr Pro as a solution for businesses looking to hire freelancers. The brand is positioned as a more professional, vetted, and reliable platform than other freelance sites. The ad focuses on easing the common frustrations of hiring freelancers, such as unqualified candidates and unreliable communication, and implies that Fiverr Pro offers a smoother, more trustworthy experience. # Product Fiverr Pro is a platform designed to connect businesses with vetted and professional freelancers. The ad highlights that freelancers on Fiverr Pro have already had their portfolios vetted and are legitimate, saving businesses time and hassle in the hiring process. The main USP is that using Fiverr Pro eliminates the need to 'babysit the process,' offering a more professional hiring experience. # Visual style The visual style is very basic and mimics the default appearance of a Reddit post. The ad features a dark gray background with standard Reddit icons and text formatting. # Hooks Headline: Why is hiring freelancers still this hard? # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of hiring freelancers who may not be qualified or reliable: "Every site says 'top talent' but I still have to: interview 6 people, explain my project 10 times, and just hope they don't ghost me. I'm trying to grow a business, not run auditions." # Value propositions - Everyone's vetted already, portfolios are legit, and I didn't have to babysit the process. # Benefits - It's WAY different - Didn't have to babysit the process - First time hiring actually felt... professional # Features - Vetted professionals - Legit portfolios # Call to action None used. # Social proof - "I felt this. Switched to Fiverr Pro and it's WAY different. Everyone's vetted already, portfolios are legit, and I didn't have to babysit the process. This is the first time hiring actually felt... professional?" - Lucky-Hamster-3692 # Point of view - External source: The ad uses the point of view of a Reddit user who is frustrated with hiring freelancers, sharing their difficulties with interviewing, explaining projects, and facing unreliability. - Customer: The ad then introduces a second Reddit user as a customer who shares their positive experience with Fiverr Pro, emphasizing the platform's vetted freelancers, legit portfolios, and professional hiring process. # Storyline - The Reddit user u/overitfounder posts in the r/SmallBusiness subreddit and asks 'Why is hiring freelancers still this hard?'. They describe the frustrating process of interviewing multiple people, explaining their project repeatedly, and hoping they don't get ghosted, because they are trying to grow a business and don't want to waste time with auditions. This shares the real frustrations of small business owners when trying to find freelance support. - Another user, Lucky-Hamster-3692, responds by saying 'I felt this' and offers a solution. They share their positive experience with Fiverr Pro, highlighting that the freelancers there are vetted, have legit portfolios, and don't require constant supervision. This frames Fiverr Pro as a solution that made hiring feel professional for the first time.

# Ad summary A creator discusses how Fiverr Pro can help streamline the backend of your business by helping connect you with pro-vetted freelancers across things like marketing, video editing, and AI tools. She shares that she uses Fiverr Pro to help with ad creatives and campaigns. # Brand positioning Fiverr Pro is presented as a premium freelance talent marketplace. It occupies the space of 'concierge hiring' by vetting freelancers, handling the sourcing process, and matching talent with businesses. The brand promotes the value of saving time and gaining specialized expertise, implying an alignment with efficient, high-quality results. The brand offers a functional solution for businesses needing to scale their operations by easily accessing a variety of vetted talent. # Product Fiverr Pro connects businesses with vetted freelancers across various specialized fields. It is presented as a 'concierge hiring service,' where Fiverr's sourcing experts help match you with the right talent. Fiverr Pro offers pro-vetted freelancers across things like marketing, video editing, and AI tools. This allows businesses to scale their teams without sifting through lists of potential hires themselves. The product is for businesses that need to expand their capabilities or tackle specialized projects but may lack the expertise, time, or bandwidth to handle it internally. Fiverr Pro addresses the purchase barrier of needing to vet freelancers and find the right match by providing pre-vetted freelancers and sourcing experts who help with the matching process. The service offers time saving, quality control, and access to specialized talent, positioning it as a valuable tool for businesses seeking to optimize their operations. # Visual style The ad has a casual, UGC-style aesthetic, which aligns with social media trends. The editing style includes quick cuts between the speaker and various screen recordings or visuals. The production quality gives a polished feel, with clear visuals and audio, yet maintains a personal touch through the speaker's direct address to the camera. The pacing is moderate, with cuts timed to some of the speaker's lines. The background is mostly dark and blurred, which helps to keep the focus on the speaker. # Hooks Spoken: 00:00–00:03: Here's how I run multiple businesses without doing everything myself. Text overlay: 00:00–00:03: How I run Multiple businesses / 00:00–00:03: Hint: (not AI) Visual: 00:00–00:06: The video opens with a close-up of a light-skinned woman with curly brown hair, wearing glasses and a snakeskin-patterned blouse. She is facing the camera, speaking directly to the viewer, and wearing white earphones with a microphone. The background is dark but includes a blurred bookshelf and purple-toned lighting. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of lacking the expertise, time, or bandwidth to handle all aspects of running a business, especially when it comes to specialized tasks. Visual example: A split-screen visual appears where a woman sits at a desk covered in papers, throwing her hands up in frustration. # Value propositions - Time-saving through the concierge hiring service - Access to specialized talent # Benefits - Saves time - Specialized talent - Extension of your team - Don't need to sift through all those lists yourself # Features - Pro-vetted freelancers - Concierge hiring service - Sourcing experts # Call to action Try it out at pro.fiverr.com and grab my discount code in the caption. # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer of Fiverr Pro, who uses the platform to hire freelance talent for her various businesses. # Storyline - 00:00–00:03 The creator introduces the topic of how she runs multiple businesses without doing everything herself. - 00:03–00:09 She states that even with a small team, a lot can come up, and her company may not have the expertise, time, or bandwidth to handle it themselves. - 00:09–00:11 She introduces Fiverr Pro as a solution she is loving right now. - 00:11–00:19 She describes Fiverr Pro as a concierge hiring service for your business that connects you with pro-vetted freelancers across things like marketing, video editing, and AI tools. - 00:19–00:26 She explains that Fiverr Pro provides specialized talent that becomes an extension of your team and offers sourcing experts who help match you with the right person. - 00:26–00:30 The creator transitions to talking about Creator Care, the therapy service her company launched for creators and freelancers. - 00:30–00:36 She says that after thinking about how to create ad assets for Instagram, her company connected with a specialist in meta ads through Fiverr Pro in under 24 hours. - 00:36–00:39 She adds that after one session, her company had a full plan for the creative and campaigns. - 00:39–00:45 She says that she now has the go-to person to create and manage her ads on the backend and there is only so much she can do with her day and time. - 00:45–00:50 She urges the viewer to try Fiverr Pro at pro.fiverr.com and grab her discount code in the caption.

# Ad summary A creator shares how Fiverr helps her choose a freelancer to reach out to brands for partnerships. She looks at the cost and the reviews of the freelancer before narrowing it down to three. She messages them to see what they offer and how they respond to her messages. In the end, she chooses to work with Olivia because she is a talent manager for another agency, which reassures her that she has the right experience to do this. She asks her to send an offer for 20 hours across a month. In the end, she encourages the viewer to use ANAS10 for 10% off on their first purchase. # Brand positioning Fiverr is presented as a platform that connects creators with freelancers to help with various business needs. It positions itself as an accessible and reliable tool for finding skilled professionals at reasonable prices. The brand aims to occupy a space in the consumer's mind as the go-to resource for outsourcing tasks, enabling entrepreneurs and businesses to focus on their core activities. It follows a functional approach by offering a practical solution for entrepreneurs who need assistance with various aspects of their business. # Product Fiverr is a platform that connects individuals and businesses with freelancers offering a wide range of services. The product allows users to find professionals for tasks such as brand outreach, marketing, and administrative assistance. Fiverr is suitable for content creators and business owners looking to outsource tasks and secure quality work without breaking the bank. The ad highlights the importance of reviews and cost when choosing a freelancer, addressing the purchase barriers of affordability and quality assurance. The USP is the ability to connect with experienced freelancers at competitive prices. # Visual style The ad has a casual, UGC feel with selfie-style camera work and natural lighting. The editing includes quick cuts and static shots, creating a conversational tone. The production quality is polished enough to maintain a professional look, but it still feels authentic, which supports the ad's intended audience of content creators and entrepreneurs. The pacing is consistent with the speaker's natural rhythm, making it feel like a casual vlog. # Hooks Spoken: Female 1: Today I had an epiphany Text overlay: 00:00–00:22 Visual: 00:00–00:15 A medium, selfie-style shot of a woman with long brown hair and a black headband, wearing a patterned shirt, sitting at a booth in a restaurant. In the background is a framed painting and a sheer white curtain. # Funnel stage Consideration # Pain points The pain point is the time-consuming and less enjoyable aspect of reaching out to brands for partnerships. "That's a side of the business I don't particularly like." # Value propositions - Affordable access to skilled freelancers: Addresses the cost barrier for small businesses and creators. # Benefits - Outsource tasks easily - Secure quality work - Connect with experienced freelancers at competitive prices # Features - Connects individuals and businesses with freelancers - Wide range of services: brand outreach, marketing, administrative assistance - Reviews and cost information # Call to action Leave them in the comments # Point of view - Customer 100% – The entire ad is told from the perspective of a creator using Fiverr to hire a virtual assistant. # Storyline - 00:00–00:06 The creator shares she has an epiphany: to make money as a creator, you must secure brand partnerships. - 00:06–00:15 She expresses dislike for the outreach side of her business, preferring content creation. - 00:15–00:22 She reveals that she is ready to get someone to reach out for her and Fiverr is the first place she looks at. - 00:22–00:37 She says that she mainly looks at two things when choosing a freelancer: reviews and costs. - 00:39–00:44 She has narrowed it down to three freelancers, all of whom charge $10 an hour. - 00:44–00:53 The creator says that she will message them to see what they offer and how they respond to the messages. - 00:53–01:03 She reveals that they all replied, but she really likes two of them. - 01:03–01:12 She explains that Olivia is a talent manager for another agency which makes her feel more comfortable to hire her. - 01:12–01:17 She asked Olivia to send an offer for 20 hours spread across a month. - 01:17–01:27 She says that she just has to send her some instructions, access to her email, and take it from there. - 01:27–01:33 The creator shares that if you need help with any aspect of your business, you saw how quick and easy choosing a freelancer is. - 01:33–01:38 She encourages the viewer to leave their questions in the comments and she will help.

# Ad summary This ad is a UGC-style video where a man presents his experiment with thumbnails. He talks about testing thumbnails with AI, Canva templates, and a professional designer. # Brand positioning This ad aims to position the featured brand as a leader in providing design optimization strategies that can help content creators increase their income and success on online platforms. The ad showcases a brand that values data-driven decision-making in the creative process, providing tools and insights to maximize user engagement and business outcomes for content creators who see their channels as a source of income. # Product The product being offered is the knowledge and expertise of an expert on YouTube thumbnails. The ad highlights the potential impact of design tweaks on click-through rates, emphasizing that even minor adjustments can significantly increase clicks, which can double a content creator's business. The expert demonstrates a test involving thumbnails created with AI, Canva templates, and a professional designer, showcasing how the click-through rates can vary. It is presented as a way to improve the performance of content on online platforms, leading to better engagement and higher earnings for creators. The value of optimizing thumbnails is presented as a way to improve business. # Visual style The ad has a casual, UGC-style aesthetic. The production quality appears to be clean, but natural. The color palette is muted. The editing style incorporates quick cuts to maintain engagement. The cuts are often timed with the audio. # Hooks Spoken: 00:00–00:02 I ran a stupid little experiment. Text overlay: 00:00–00:45 Best thumbnail: / 00:00–00:45 AI vs. Canva vs. Designer / 00:00–00:02 I ran a stupid little experiment. Visual: 00:00–00:02 The shot features a medium shot of a man standing in what appears to be a living room. Behind him is a window overlooking a city skyline. To his right is a desk with two monitors. The man is facing forward and gesturing with his hands as he talks. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The frustration that many people have with poor performance on YouTube because of bad thumbnails. One of these thumbnails tanked my CTR so hard, I legit thought YouTube shadow banned me. # Value propositions - One tiny design tweak can literally double your clicks - If your channel makes you money, that basically doubles your business too. # Benefits - Increase your CTR. - Double your clicks. - Double your business. # Features - AI Generated thumbnail - Canva template thumbnail - Professional designer thumbnail # Call to action None used. # Point of view - Customer 100% – The ad is told entirely from the point of view of a creator and implied user of design tools. # Storyline - 00:00–00:04 00:00–00:04 A man introduces himself and announces that he ran an experiment. He says he made three thumbnails for the same video. - 00:04–00:08 00:04–00:08 A graphic shows the three thumbnails he's referring to. The thumbnails are labeled as made by AI, Canva, or a product designer. - 00:08–00:10 00:08–00:10 The man reveals that the thumbnail he thought would win didn't even place in the top two. - 00:10–00:12 00:10–00:12 Graphics reveal the actual placement results. Fiverr was #1, AI was #2, and Canva was #3. - 00:12–00:20 00:12–00:20 The man says it's actually embarrassing that one of the thumbnails tanked his CTR so hard that he thought YouTube shadow banned him. - 00:20–00:23 00:20–00:23 The man notes that he's tested hundreds of thumbnails at this point. - 00:24–00:27 00:24–00:27 A graphic displays that one tiny design tweak can literally double your clicks. - 00:27–00:33 00:27–00:33 He adds that if your channel makes you money, this will basically double your business too. - 00:33–00:35 00:33–00:35 The man says that this test actually matters. - 00:35–00:40 00:35–00:40 The man says that today they're doing AI versus Canva versus a real pro designer. - 00:40–00:45 00:40–00:45 He concludes by stating that it was the same video, the same face, the same title, but the results were not what he expected.

# Ad summary This ad showcases people's positive responses to hiring Fiverr freelancers. The ad uses on-screen text overlayed on footage of a smiling woman using her laptop. The text displays fake, exaggerated comments to emphasize the quality of freelancers found on the Fiverr platform. # Brand positioning Fiverr is presented as a platform where businesses can find top talent to complete projects with ease. The ad's tone is playful and exaggerated, using humor to highlight how impressed people are by the quality of work produced by Fiverr freelancers. This challenges the perception that freelancing platforms offer only basic or budget services. The brand values creativity and high performance, positioning itself as a go-to source for exceptional talent, while ignoring the usual limitations or risks often associated with hiring freelancers. # Product The ad promotes Fiverr, an online platform connecting businesses with freelance talent. It showcases the positive experience of working with Fiverr freelancers, highlighting the high quality of their services. The product is for individuals or businesses looking to outsource tasks and projects to skilled professionals. The ad emphasizes how impressed clients are with the quality of work, using humorous, exaggerated comments to demonstrate satisfaction. It addresses potential buyer concerns by showcasing the level of talent available, implying that using Fiverr can lead to exceptional results and high praise. # Visual style The ad uses a polished, clean aesthetic with bright, even lighting. The editing is smooth and simple, with a focus on showcasing the subject's expressions and reactions. # Hooks Text overlay: 00:00–00:14 POV: Things people will say when you hire Fiverr to do the work for you Visual: 00:00–00:02: A woman with dark hair and a black blazer sits at a desk, typing on a laptop. A clear glass of water and a small black block rest on the desk next to the laptop. The background is a solid purple. She smiles as she types. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points Finding and hiring high quality freelancers. # Value propositions - High quality work - Exceptional results # Benefits - Positive experience working with Fiverr freelancers - High quality of services # Features - Freelance talent - Online platform connecting businesses with freelance talent # Call to action None used. # Social proof - “I can’t believe I get to work with you” - “You have a superpower” - “Books should be written about you” - “Insanely good” - “Someone give them an Oscar” - “Pure colour grade magic” - “Now this is art” - “Editing wizard” - “This is your best work yet” - “You don’t deserve you” - “Just wow!” - “You are a superpower” - “Best Video Director of our generation” - “Someone give them an Oscar!” # Point of view - Customer 100% – The entire ad is from the perspective of someone working on their computer receiving positive comments about their work # Storyline - 00:00–00:14 The ad presents a scenario where someone is working on their laptop and receiving overwhelmingly positive feedback.

# Ad summary A man shares how Fiverr has been a game changer for his business. # Brand positioning Fiverr is presented as a platform that connects businesses with freelance talent. The brand aims to occupy the space of a reliable and efficient solution for businesses seeking to outsource tasks. The brand aligns with values of convenience, affordability, and quality, promoting a lifestyle of productivity and growth for businesses. Fiverr pushes against the traditional norms of hiring full-time employees, offering a flexible and cost-effective alternative. The brand positioning is functional, emphasizing performance and simplicity in connecting businesses with the right talent. # Product Fiverr is a platform that connects businesses with freelance talent. It is for businesses of all sizes seeking to outsource tasks and projects. The platform offers a wide range of services, including website design, programming, marketing, and more. Fiverr's USP is its ability to provide businesses with access to a global network of freelancers at affordable prices. The ad addresses the purchase barrier of high costs associated with traditional hiring by offering a cost-effective alternative. The ad tells the viewer that Fiverr is worth trying because it can be a game changer for their business, providing access to talent and resources that can help them grow and succeed. # Visual style The ad has a polished aesthetic with a clean and modern look. The editing style is simple with static shots and smooth transitions. The production quality is high, giving the ad a professional feel. The pacing is consistent throughout the ad. The cuts are timed to the voiceover lines. # Hooks Spoken: 00:00–00:04 I discovered Fiverr and it has been a game changer for my business Text overlay: 00:00–00:01 I discovered Fiverr / 00:01–00:04 and it has been a game changer for my business Visual: 00:00–00:03: A man is centered in the frame. Behind him is a blurred background of greenery. In front of him is a screen recording of the Fiverr website. The cursor clicks on different options on the website. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses may struggle with the high costs associated with traditional hiring. # Value propositions - Fiverr provides access to talent and resources that can help businesses grow and succeed. # Benefits - Access to a global network of freelancers - Affordable prices - Game changer for your business # Features - Platform that connects businesses with freelance talent - Wide range of services, including website design, programming, marketing, and more # Call to action None used. # Social proof - "I discovered Fiverr and it has been a game changer for my business" – Male 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer who has had a positive experience with the product. # Storyline - 00:00–00:01 The man shares that he discovered Fiverr. - 00:01–00:04 The man shares that Fiverr has been a game changer for his business. - 00:04–00:05 The man shares that Fiverr will be a game changer for the viewer's business too.

# Ad summary The ad features a small business owner, the founder of Poorboy Coffee, who shares his experience using Fiverr Pro to overcome the challenges of running a business alone. He highlights how Fiverr Pro connected him with experts for tasks like coffee bag design and SEO, showcasing the professional results and the benefits of delegating specialized work. The video combines personal narrative with visual examples of the services provided, concluding with a call to action and a discount code for viewers. # Brand positioning Fiverr Pro is positioned as an essential partner for small business owners, offering a solution to the overwhelming demands of managing all aspects of a business single-handedly. It aims to occupy the space of a reliable, expert-driven platform that connects entrepreneurs with vetted professionals. The brand aligns with values of efficiency, professionalism, and support for small businesses, promoting a lifestyle where founders can focus on their core passion without being bogged down by ancillary tasks. It pushes against the norm of founders having to be jacks-of-all-trades, instead advocating for leveraging external expertise. The positioning is primarily functional, emphasizing performance and the practical benefits of accessing specialized skills, but also carries an emotional undertone of relief and empowerment for the overwhelmed entrepreneur. # Product Fiverr Pro is a service that connects small business owners with 'actual vetted pros' who have 'reviews, portfolios, and years of experience' to help with 'bigger projects.' It is designed for small business owners who find themselves needing to learn and execute various skills (like website design, bookkeeping, and marketing) that they may have 'no interest in picking up whatsoever.' The ad demonstrates its use for 'coffee bag design' and 'SEO expert' services. The product works by providing access to a curated pool of experts, allowing business owners to delegate specialized tasks. The ad implies that Fiverr Pro addresses the purchase barrier of needing specialized skills without the commitment or cost of hiring a full-time employee, and also offers the benefit of learning from experts, as the speaker mentions being 'taught me SEO basics' to implement on his own time. The core value proposition is enabling small business owners to grow their business by offloading tasks to qualified professionals. # Visual style The ad features a hybrid visual style, blending polished, commercial-grade product shots and screen recordings with a more authentic, UGC-like feel in the direct-to-camera segments. The editing style is characterized by quick cuts between different scenes, maintaining a dynamic and engaging pace. There are no obvious jump cuts, but transitions are swift. The production quality feels high-end for the product shots and screen recordings, while the direct address segments have a natural, well-lit, but not overly stylized appearance, contributing to a sense of authenticity. Visual motifs include close-ups on product details and digital interfaces. The pacing is generally fast, with cuts occurring every 1-3 seconds, creating a high BPM. The audio-visual sync is strong, with visual changes and text overlays precisely timed to the speaker's words, enhancing clarity and impact. # Hooks Spoken: This is what it's like running a small business as the one and only employee. Text overlay: it's like running / a small business / as the one / and only employee Visual: 00:00–00:01: A medium shot of a male barista, appearing to be in his late 20s to early 30s, with light skin, dark hair, wearing a black baseball cap with a yellow logo, a white t-shirt, and a black apron. He is smiling and looking down at a white espresso machine, which has several white coffee cups stacked on top. Two white bags of 'Poorboy' coffee are visible on the light wooden counter. The background shows light green walls, wooden shelves with bottles and a plant, and a white speaker. The camera is stationary, slightly above eye level, capturing the bustling but intimate coffee shop setting. / 00:01–00:03: A close-up shot of a large, industrial-looking coffee bean roaster. Dark brown roasted coffee beans are pouring out of a chute into a black bin below. The machine is silver and metallic. The camera is stationary, focused on the beans and the machine's mechanism, highlighting the production aspect of the coffee business. / 00:03–00:04: A medium shot of the same male from 00:00, now wearing a dark grey long-sleeved shirt, standing in what appears to be a post office or shipping facility. He is carefully placing a small white box into a larger open cardboard box. A stack of identical white boxes is next to him on a counter. The background shows a blue counter and white walls, suggesting a functional, busy environment. The camera is stationary, slightly above eye level, capturing his focused activity. # Funnel stage Consideration # Pain points The central pain point is the overwhelming burden on small business owners who have to manage every aspect of their business, including tasks they are not skilled in or interested in. This is signaled by: "This is what it's like running a small business as the one and only employee." and "I know you know the feeling when you have to learn all these skills that you had no interest in picking up whatsoever. Like creating a website design, bookkeeping, marketing, and the list goes on, right?" # Value propositions - Fiverr Pro connects you with actual vetted pros that have reviews, portfolios, and years of experience to help you with those bigger projects. - An incredible designer who delivered several different options and absolutely nailed that premium but not pretentious look. - An SEO expert who fixed issues I didn't know were broken and taught me SEO basics to increase traffic. - Get 10% off your first order. # Benefits - not doing it alone - Fiverr has become part of the Poorboy team - don't have to learn skills you have no interest in - absolutely nailed that premium but not pretentious look - increase traffic to my site - can implement SEO basics on my own time - grow a business - get one solid project off your plate # Features - connects you with actual vetted pros - pros that have reviews - pros that have portfolios - pros that have years of experience - help you with those bigger projects - incredible designer - delivered several different options - SEO expert - help clean up my site - increase traffic - fix issues on my site - taught me SEO basics # Call to action head to Fvrr.co/poorboy and get 10% off your first order with code POORBOYSF # Social proof - they've literally become part of the Poorboy team – Male 1 (Customer) - I worked with an incredible designer – Male 1 (Customer) - absolutely nailed that premium but not pretentious look we were going after – Male 1 (Customer) - I also worked with an SEO expert – Male 1 (Customer) - not only did he fix issues on my site that I didn't even know were broken, but he also taught me SEO basics – Male 1 (Customer) # Point of view - Customer 80% – The majority of the video is told from the perspective of a small business owner sharing his personal struggles and positive experiences with Fiverr Pro. - Brand 20% – When the speaker explains what Fiverr Pro is and how it works, it shifts to a more informative, brand-aligned perspective. # Storyline - 00:00–00:03 00:00–00:03: The video opens with a male small business owner in his coffee shop, preparing coffee, while a voiceover describes the overwhelming reality of running a business as the 'one and only employee.' This sets a relatable, slightly stressed tone, immediately establishing the core problem for the target audience. - 00:03–00:04 00:03–00:04: The scene shifts to coffee beans being roasted, continuing the visual narrative of the coffee business, while the voiceover transitions to acknowledge that he's 'not doing it alone' anymore. This introduces a turning point and hints at a solution, shifting the tone towards relief and partnership. - 00:04–00:05 00:04–00:05: The owner is shown packing boxes, further illustrating the hands-on, solitary nature of his work, reinforcing the initial problem statement. The visual emphasizes the sheer volume of tasks a small business owner faces. - 00:05–00:10 00:05–00:10: The owner directly addresses the camera, explaining his partnership with Fiverr and how they've become 'part of the Poorboy team.' This is a direct, personal endorsement, establishing credibility and a sense of genuine collaboration, shifting the perspective to the customer's positive experience. - 00:10–00:16 00:10–00:16: He empathizes with other small business owners, stating 'I know you know the feeling' of having to learn skills like website design with 'no interest in picking up whatsoever.' This directly addresses a common pain point, creating a strong connection with the audience through shared experience and a slightly exasperated but understanding tone. - 00:16–00:21 00:16–00:21: A montage of tasks (typing on a laptop, designing on an iPad, viewing digital designs, holding coffee labels) visually represents the diverse and often unwanted skills a small business owner must acquire, such as 'creating a website design, bookkeeping, marketing.' This visually reinforces the burden and complexity of the problem. - 00:21–00:26 00:21–00:26: The owner returns to direct address, revealing his solution: he 'realized I needed help from actual experts' and 'hired Fiverr Pro.' This presents Fiverr Pro as the direct answer to the previously established pain point, with a tone of discovery and practical wisdom. - 00:26–00:34 00:26–00:34: He explains what Fiverr Pro is: it 'connects you with actual vetted pros that have reviews, portfolios, and years of experience to help you with those bigger projects.' This is a clear brand explanation, detailing the product's features and benefits from the customer's perspective, emphasizing trust and expertise. - 00:34–00:44 00:34–00:44: He provides a specific example of using Fiverr Pro for 'coffee bag design,' showcasing multiple design options provided by an 'incredible designer' who 'absolutely nailed that premium but not pretentious look.' This demonstrates a tangible, successful outcome, building confidence in the service's quality and aesthetic understanding. - 00:44–00:55 00:44–00:55: He shares another success story, working with an 'SEO expert' to 'clean up my site and increase traffic,' highlighting how the expert 'fix issues that I didn't even know were broken' and 'taught me SEO basics.' This emphasizes both problem-solving and educational benefits, showing long-term value and empowerment for the business owner. - 00:55–01:00 00:55–01:00: The owner delivers a direct call to action, encouraging viewers who are 'trying to grow a business' or 'just need one solid project off your plate' to use Fiverr Pro. This is a clear, persuasive invitation, maintaining the helpful and relatable tone. - 01:00–01:06 01:00–01:06: The video concludes with a visual of someone typing the Fiverr Pro URL and a shot of the owner carrying boxes, while he states the URL and offers a '10% off your first order' with a specific code. This provides clear instructions and an incentive, reinforcing the brand's support for small businesses and ending on a positive, actionable note.

# Ad summary This ad promotes Fiverr as a platform to find freelance talent. The ad features a man who asks his company to replace him using only freelancers from Fiverr. He states that Fiverr's freelance talent are hand vetted and able to start right away, and his team was able to do it. He encourages viewers to go to fiverr.com/diary and use code DIARY for 10% off. # Brand positioning Fiverr is presented as a platform that connects businesses with vetted freelance talent. The brand positions itself as a reliable source for finding skilled professionals who can start working immediately. The ad emphasizes the convenience and efficiency of using Fiverr to fill roles within a company, suggesting that it can even replace existing employees. The brand aims to occupy the space of a go-to resource for businesses seeking flexible and readily available talent, promoting a functional approach to staffing solutions. # Product Fiverr is an online platform that connects businesses with freelance talent. The platform offers access to hand-vetted professionals who are ready to start working immediately. The ad highlights the ability to replace an employee using only freelancers from Fiverr, showcasing the platform's versatility and effectiveness in providing staffing solutions. The ad encourages viewers to visit fiverr.com/diary and use the code DIARY for a 10% discount, incentivizing them to try the platform for their freelance needs. # Visual style The ad has a clean and professional aesthetic. The editing style includes quick cuts between different people and scenes. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the voiceover. The use of screen recordings and text overlays is timed to the audio. # Hooks Spoken: Male 1: I asked my company to replace me using only freelancers from Fiverr. Text overlay: fiverr. Visual: 00:00–00:03: A man with light brown skin, short dark hair, and a trimmed beard is centered in the frame, speaking directly to the camera. He wears a white textured shirt. He holds a small microphone close to his mouth. The background features a bright window with a view of trees and a cityscape. A white desk and keyboard are visible in the foreground. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that finding and hiring reliable talent can be a challenge for businesses. The frustration is signaled by the concept of needing to replace oneself, suggesting a desire for more efficient and readily available staffing solutions. # Value propositions - Access to vetted freelance talent who can start working immediately - Ability to replace an employee using only freelancers from Fiverr # Benefits - Replace yourself using only freelancers from Fiverr # Features - Hand vetted freelance talent - Able to start straight away # Call to action Go to fiverr.com/diary # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the platform's capabilities and benefits. # Storyline - 00:00–00:03 A man introduces the concept of replacing himself with freelancers from Fiverr. - 00:03–00:09 The ad cuts to a group of people in an office setting, implying that Fiverr's freelance talent are hand vetted and able to start right away. - 00:09–00:10 The man returns to the screen and states that his team was able to replace him using Fiverr. - 00:10–00:13 The ad transitions to a screen recording of a search bar, where the viewer is prompted to go to fiverr.com/diary. - 00:13–00:14 The Fiverr logo appears with the offer code DIARY for 10% off.

# Ad summary This ad promotes Fiverr freelancers for testing purposes by showing team members reviewing data on a computer. They encourage the audience to visit Fiverr.com/diary and use the code DIARY for 10% off. # Brand positioning The brand Fiverr is presented as a reliable resource for businesses seeking freelance support, particularly for testing purposes. It implies a focus on providing access to a diverse talent pool that can assist in various business functions, thus positioning itself as a facilitator of efficiency and innovation. The brand aligns with values of flexibility and scalability, catering to businesses that need on-demand expertise without the overhead of full-time employees. Fiverr positions itself as a modern solution for businesses looking to optimize operations by offering access to freelancers for specialized tasks. # Product Fiverr provides a platform for businesses to hire freelancers for testing. It is for teams or individuals looking to enhance their services by rigorously testing various elements. The platform offers a range of freelancers who can test absolutely everything. This product distinguishes itself by providing access to a vast network of freelancers, which allows businesses to easily scale their operations. The ad showcases a practical application of using Fiverr for testing purposes. # Visual style The ad features a mix of office shots and graphics. The editing is simple with static shots. The production quality is moderate, combining a business feel with simple text overlays and clear visuals to convey its message. The pacing is slow and consistent. # Hooks Spoken: Male 1: My team uses Fiverr freelancers to test absolutely everything. Text overlay: 00:00–00:02: My team uses / 00:00–00:02: Fiverr freelancers to test / 00:01–00:03: absolutely everything. Visual: 00:00–00:00: A man and a woman stand shoulder to shoulder while looking at a laptop. They appear to be in an office setting, with a brick wall visible behind them. The man is on the left, he has short dark hair, dark skin, a mustache, and is wearing a black t-shirt and a smartwatch. The woman is on the right with blonde hair, light skin, and wearing a black top. The camera is static and at eye level. / 00:00–00:02: The camera shifts to an over-the-shoulder view of the laptop screen with a man in the foreground. Other individuals with laptops are out of focus in the background. The lighting is bright and natural. The camera is static. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the difficulty of testing everything and shows that Fiverr can solve this. # Value propositions - Access to Fiverr freelancers provides enhanced testing capabilities and access to a diverse talent pool, enabling thorough testing of various business elements. # Benefits - Enhanced testing capabilities - Access to a diverse talent pool # Features - Fiverr freelancers - Ability to test absolutely everything # Call to action Head to Fiverr.com/Diary # Social proof - "My team uses Fiverr freelancers to test absolutely everything." # Point of view - Brand 100% – The ad is entirely from the brand's perspective, promoting the services offered by Fiverr. # Storyline - 00:00–00:00 The ad begins with a man standing with a woman while looking at a laptop. - 00:00–00:02 The man explains that his team uses Fiverr freelancers to test everything. - 00:03–00:06 The screen displays the Fiverr logo and branding and encourages the viewer to head to Fiverr.com/diary.

# Ad summary This image is a meme about the user insisting on doing things themselves instead of outsourcing, resulting in competitors outpacing them. # Brand positioning This ad doesn't explicitly promote a specific brand, but it implicitly advocates for the use of outsourcing as a business strategy. The ad targets business owners and leaders, suggesting that outsourcing is a smart way to remain competitive in the market. It subtly positions outsourcing as a means to avoid being left behind by competitors. # Product This ad implicitly promotes the concept of outsourcing. It highlights the benefits of outsourcing by contrasting it with the scenario where someone insists on handling tasks independently. The message conveys that outsourcing leads to faster progress and maintains competitiveness. # Visual style The image has a meme-like aesthetic with a combination of text above the cat and a relatable visual. The production quality appears to be low, resembling a snapshot taken with a smartphone, the image is lit with natural lighting. # Hooks Headline: Me, looking at my competitors launching way ahead of me because they outsourced while I insisted on doing it myself # Funnel stage Top of funnel (Awareness) # Pain points The image illustrates the frustration of being left behind by competitors. The text, 'Me, looking at my competitors launching way ahead of me' expresses the feeling of being outpaced by others. # Value propositions - Outsourcing could put you ahead of your competitors. # Benefits - They outsourced while I insisted on doing it myself # Features - Competitors launching way ahead # Call to action None used. # Social proof - None used. # Point of view - Customer: The caption, 'Me, looking at my competitors launching way ahead of me because they outsourced while I insisted on doing it myself' is from the perspective of someone who is experiencing the frustration of competitors outpacing them because of the decision not to outsource. # Storyline - The image opens with the text, 'Me, looking at my competitors launching way ahead of me because they outsourced while I insisted on doing it myself'. This caption explains the circumstance of the image and why the viewer is experiencing the world through the cat's eyes. This is from the perspective of a business owner.