How Team VKTRY Advertises on Meta

# Ad summary This user generated content style ad features a pair of pink running shoes and two insoles. The insoles are branded VKTRY. The text overlay of the image reads, "Training w/ @teamvktry today" with a fire and lightning bolt emoji after. # Brand positioning VKTRY insoles are designed to optimize athletic performance. The brand ethos promotes intense training and peak physical condition. The brand is positioned as a performance-enhancing product for athletes seeking a competitive edge. # Product VKTRY insoles are rigid carbon fiber insoles designed to improve athletic performance. The insoles are black with gold branding and red with black branding. The ad shows the insoles lying on the grass next to a pair of pink running shoes. The ad promotes the idea of using VKTRY insoles to enhance training. # Visual style This ad has a user-generated content look with a natural outdoor setting. The lighting is bright, and the products are arranged casually on the grass. The overall aesthetic is simple and authentic, which aligns with a natural presentation style on social media. # Hooks Headline: Training w/ @teamvktry today 🔥⚡️ # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer: The overall scene resembles a user-generated, testimonial style ad, implying that it comes from a customer. # Storyline - The image opens with a shot of athletic shoes and insoles on grass, which immediately signals to the viewer that the ad is about sports equipment. The placement of the product outside on grass gives the ad a lifestyle POV, suggesting that the user is actively training. - The brand name is then dropped in a text overlay, "Training w/ @teamvktry today 🔥⚡️", immediately connecting the activity with the brand. This is shown from the brand's perspective.

# Ad summary A runner shares how VKTRY Insoles can help add support while increasing mileage. # Brand positioning VKTRY Insoles offers a product designed to enhance athletic performance and provide added support for athletes looking to improve their training and prevent injuries. VKTRY aims to be seen as a functional performance brand catering to athletes who prioritize the technical advantages of their equipment. The brand aligns with a lifestyle of performance and improvement. It pushes against norms by focusing on functional benefits (performance, support) rather than purely emotional appeals. The brand aims to fill a space in the consumer's mind as a provider of athletic equipment that enhances performance. # Product VKTRY Insoles are designed to add more support to every mile. The insoles allow the user to feel the difference on every stride. They are presented as a way to mitigate nervousness about increasing mileage. The product is for runners who want to improve their stride and gain additional support. # Visual style The ad has a UGC feel. The editing style consists of static shots and smooth transitions. The production quality suggests a hybrid approach, blending elements of UGC with polished commercial techniques. The pacing is moderate, with cuts timed to align with voiceover lines. The ad uses bright, natural lighting and clear visuals, lending a sense of authenticity and trustworthiness. # Hooks Spoken: 00:00–00:03 Nervous about increasing your mileage? Text overlay: 00:00–00:04 Nervous about increasing your mileage? Visual: 00:00–00:05 The foreground shows a man running on a gravel road. He is wearing a yellow tank top, black shorts, a white hat, and white sneakers. The background shows a blue sky with scattered clouds, telephone poles, green bushes, and a glimpse of a body of water. The setting is an open, natural environment. The camera is positioned at a distance and follows the man as he runs. The lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points Nervousness about increasing mileage is the central problem the product addresses. # Value propositions - Alleviate the stress about adding more miles with VKTRY Insoles. # Benefits - Feel the difference on every stride. # Features - Add more support - VKTRY Insoles # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, with text overlays and visuals focusing on product features and benefits. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a shot of a man running on a gravel road. The message being conveyed is that the brand knows that increasing mileage can be intimidating. The audience is experiencing the ad from the brand's perspective as they pose a relatable question. - 00:05–00:08 00:05–00:08 The shot continues as the screen displays that users can add more support to every mile with the brand. The message being conveyed is that there is a way to alleviate the stress about adding more miles. The audience is experiencing the ad from the brand's perspective. This moment is a continuation of the previous moment. - 00:08–00:12 00:08–00:12 The shot changes to the man holding an insole. The screen displays that users can feel the difference on every stride with VKTRY Insoles. The audience is experiencing the ad from the brand's perspective. This moment is a continuation of the previous moment as it gives the product name.

# Ad summary This ad promotes VKTRY Insoles and their benefit of enabling a user to run longer. The ad features a user showing how to install the insoles in shoes and then performing physical activities while wearing the shoes, such as jogging and running. Text overlayed on the video highlights the benefits of using the insoles, such as responsiveness, softer landings, and more stability. # Brand positioning VKTRY is presented as a company that makes performance-enhancing insoles. The brand focuses on improving athletic performance, as demonstrated through the ad's emphasis on improving running through responsiveness, stability, and support. The brand targets individuals looking to improve their athletic performance, and pushes against norms in the insoles market by focusing on high-performance features, rather than just comfort. # Product The featured product is VKTRY Insoles, which are designed to enhance athletic performance, specifically for running. The insoles are shown to be installed inside running shoes, replacing the standard insoles. The ad highlights features like responsiveness, softer landings at heel strike, and more stability at mid-stance. The ad also offers a risk-free 90-day guarantee, addressing potential purchase barriers by allowing customers to try the product with a full refund if they are not satisfied. # Visual style The ad features a casual and UGC-style aesthetic. The editing rhythm is quick, with cuts timed to the music beat. The production quality is simple and the visuals feature basic lighting. The pacing stays consistent throughout the ad. # Hooks Text overlay: Insoles that help you bounce back 🧐 Visual: 00:00–00:01 The camera is positioned from a birds-eye view on a white balcony overlooking a city street. On the balcony are two white and neon green running shoes, with one insole next to the shoes and another being pulled out by a hand. / 00:01–00:01 The camera is positioned behind the balcony railing overlooking a city street. A hand is holding up a white insole and bending it from both ends. / 00:02–00:02 The camera is positioned behind the balcony railing overlooking a city street. A hand is holding up a blue insole and bending it from both ends. / 00:02–00:05 The camera is positioned behind the balcony railing overlooking a city street. A hand is holding up a yellow insole and bending it from both ends. / 00:05–00:07 The camera is positioned from a birds-eye view on a white balcony overlooking a city street. On the balcony are two white and neon green running shoes, with one insole being inserted into one of the shoes by a hand. # Funnel stage Consideration # Pain points The ad implies that runners want to improve their performance by running longer without pain or injury. # Value propositions - Improve running performance by ensuring stable movement during the run - Run longer with the insoles - Try the insoles risk free for 90 days # Benefits - Feel like I'm supported to run longer - Totally risk free guarantee for 90 days # Features - Responsiveness - Softer landings at heel strike - More stability at mid stance - Propulsion at toe off # Call to action Click below to get your pair 🎁 # Point of view - Customer 100% – The customer demonstrates the features of the product, its installation, and benefits. # Storyline - 00:00–00:00 The video begins with a shot of a pair of shoes and insoles on a balcony with text overlayed saying, 'Insoles that help you bounce back'. - 00:00–00:07 00:00–00:07 The video shows the user taking out the original insoles from the running shoes and replacing them with VKTRY insoles. The intended message is about the easy installation of the product, and that it can be put in any pair of running shoes. - 00:07–00:09 00:07-00:09 The user puts on the shoes with the VKTRY Insoles in them. This demonstrates the next step of the product, and prepares the viewer for how the insoles work during physical exercise. - 00:09–00:16 00:09-00:16 The video cuts to the user outside who prepares to jump vertically. The implication is that the user is about to perform an activity in the shoes with the product and that the product is good for running. - 00:16–00:21 00:16–00:21 The user is now jogging on the sidewalk and the words, 'Responsiveness with every step' are overlayed on the screen, indicating that this the insole has responsiveness as a feature. This is meant to demonstrate how the product performs during physical activity and how the featured feature is beneficial to the user. - 00:21–00:24 00:21-00:24 The video shows the user performing the heel strike motion and the words, 'Softer landings at heel strike' are overlayed on the screen, indicating that this the insole has the benefit of providing softer landings at heel strike. This reinforces how the insoles improve running performance by minimizing impact and strain on the leg. - 00:24–00:28 00:24-00:28 The video shows the user placing their foot in mid-stance, while 'More stability at mid-stance' is overlayed on the screen. This is meant to demonstrate the stability feature of the product. The feature ensures stable movement during the run. - 00:28–00:33 00:28-00:33 The user is shown performing a toe-off motion and 'Propulsion at toe off' is overlayed on the screen, demonstrating how the insole offers propulsion at toe-off during a run. This helps the viewer understand how the insole assists in forward movement while running. - 00:34–00:36 00:34-00:36 The video cuts to the user jogging on the sidewalk and the words, 'Feel like I'm supported to run longer' are overlayed on the screen, demonstrating the benefit of the insole which is the ability to run longer. This motivates the viewer to purchase the insoles to improve their running stamina. - 00:39–00:44 00:39–00:44 The user is shown inside with the VKTRY insole and the words, 'Best part? Totally risk free guarantee for 90 days' and 'Click below to get your pair' are overlayed on the screen, which encourages the viewer to purchase the insoles.

# Ad summary This ad showcases the Vktry insole to help runners feel more support and stride with ease. # Brand positioning VKTRY Insoles is presented as a brand focused on enhancing athletic performance, particularly for runners. The ad conveys that VKTRY insoles provide additional support and improve stride, helping runners to feel the difference with every step. The brand's positioning appears to be functional, emphasizing performance and support to improve running experience and address concerns about increasing mileage. # Product The ad features VKTRY Insoles, designed to add more support and enhance the feel of every stride for runners. These insoles are portrayed as a solution for those nervous about increasing their mileage, implying they help to prevent injuries or discomfort. The ad explicitly encourages users to "feel the difference on every stride" with VKTRY Insoles. The insoles appear to be black and yellow and can be bent. # Visual style The ad has a casual, UGC feel, with natural lighting and a simple outdoor setting. The editing is minimal, with static shots and smooth transitions. The production quality suggests a homemade video, which supports a genuine, relatable tone. The pacing is consistent throughout. # Hooks Spoken: 00:04–00:09: Feel the difference on every stride with VKTRY Insoles. Text overlay: 00:04–00:09: Feel the difference on every stride with / 00:04–00:09: VKTRY Insoles Visual: 00:04–00:09: A light-skinned Black man stands outside with some shrubbery and the side of a white building in the background. He wears a pink shirt and yellow baseball cap. He holds a black and yellow VKTRY insole, bending it to show its flexibility. The camera is stationary and captures him from the chest up. # Funnel stage Consideration # Pain points Runners may be nervous about increasing their mileage. # Value propositions - Support for running - Stride ease # Benefits - Feel the difference on every stride - You can add more support to every mile # Features - Insoles # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is delivered from a customer's point of view, showing him running and demonstrating the product while making performance claims. # Storyline - 00:00–00:02 The ad opens with a shot of a man running on a gravel trail. - 00:00–00:02 The question "Nervous about increasing your mileage?" is posed, directly addressing a potential concern of the target audience. - 00:02–00:04 The ad suggests a solution, stating, "You can add more support to every mile," implying the product's benefit. - 00:04–00:09 The ad then transitions to a man holding up a VKTRY insole, visually introducing the product. - 00:04–00:09 The man promotes the product and its intended effect on the customer.

# Ad summary This ad features a pair of VKTRY insoles inside of a pair of athletic shoes. The ad is presented as user-generated content, with a testimonial about the product. # Brand positioning VKTRY is presented as a brand that creates high-performance insoles for athletic shoes. The brand is positioned as innovative and focused on enhancing athletic performance. The brand's name is prominently displayed on the insoles, reinforcing brand recognition and association with quality and performance. # Product The product featured is a pair of VKTRY Performance Insoles, designed for use inside athletic shoes. The insoles are black with the brand name "VKTRY" printed in white with a yellow accent. The insoles are shown inside a pair of athletic shoes, demonstrating their intended use. The insoles are presented as a product that enhances athletic performance and are worth trying for athletes looking to improve their game. # Visual style The ad has a user-generated content (UGC) style, resembling a photo taken with a smartphone. The lighting is natural, and the composition is simple and straightforward. The image has a slightly desaturated color palette, giving it a casual and authentic feel. # Hooks Headline: Finally got my hands on these...amazing! # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The VKTRY Performance Insoles are highly desirable and worth the wait. # Benefits - Amazing! # Features - VKTRY Performance Insoles # Call to action None used. # Social proof - "Finally got my hands on these...amazing!" # Point of view - Customer: The ad is presented from the perspective of a customer who is excited about receiving the VKTRY insoles, as indicated by the text "Finally got my hands on these...amazing!" # Storyline - The ad opens with a shot of a pair of athletic shoes with VKTRY insoles inside, immediately showcasing the product in a real-world context. This is intended to grab the viewer's attention and introduce the product's application from the customer's perspective. - The user shares their excitement about finally getting their hands on the product, describing them as "amazing!" This is intended to build excitement and anticipation around the product, as told from the customer's perspective.

# Ad summary This ad highlights the features and benefits of VKTRY Insoles. A woman in athletic wear shares her experience using VKTRY Insoles for running, emphasizing their aerospace-grade carbon fiber construction and the benefits of increased energy return and durability. She compares them to standard running insoles, mentions her running mileage, and praises the product's long-lasting performance. # Brand positioning VKTRY Insoles are positioned as a high-performance product designed to enhance athletic performance, specifically for runners. The brand emphasizes advanced materials and technology, such as aerospace-grade carbon fiber, to provide superior energy return, durability, and long-lasting effectiveness compared to standard insoles. The brand aligns with a performance-driven lifestyle, targeting serious athletes who prioritize quality and tangible results. VKTRY sets itself apart by focusing on functional benefits and material innovation rather than emotional branding or lifestyle association. # Product The advertised product is VKTRY Insoles, designed to improve running performance. These insoles are made from 100% aerospace-grade carbon fiber, providing energy storage and return for increased explosiveness on the track. The carbon fiber construction ensures durability and maintains consistent performance over extended use. These insoles are suitable for runners who want to improve their performance by providing better energy return and explosiveness. The ad addresses the pain point of standard insoles that degrade over time by emphasizing the long-lasting nature of the VKTRY Insoles due to their aerospace-grade carbon fiber construction. # Visual style The ad has a clean, polished aesthetic, combining studio-lit shots with outdoor running footage. The editing style uses quick cuts to maintain a brisk pace and smooth transitions between product shots and personal testimonial segments. The production quality is high, with clear visuals and consistent lighting, which supports a professional and trustworthy tone. The pacing is consistent, with frequent cuts that keep the viewer engaged. Text and product actions are synchronized with the voiceover, enhancing comprehension and emphasizing key points. # Hooks Spoken: VKTRY Insoles, let's talk about it. [Enthusiastic] Text overlay: 00:00-00:02 Visual: 00:00–00:02 A woman with braided hair wearing a blue athletic top and shorts stands in a room with white walls, a door, and a glimpse of a stationary bike. She holds a pair of gray insoles labeled "VKTRY" and speaks directly to the camera while holding a small, dark microphone to her mouth. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point that standard running insoles wear out and lose their effectiveness over time. # Value propositions - VKTRY Insoles made with aerospace-grade carbon fiber offer superior energy return, long-lasting durability, and consistent performance for serious runners. # Benefits - Getting a store and energy, you're also getting a return - Pop and explosiveness that all runners are looking for on the track - So much more long lasting and durable - Performance and effect of these insoles have remained the same since the day I got them out of the box # Features - 100% aerospace grade carbon fiber # Call to action None used. # Social proof - “I've had these insoles since October when I was averaging around 35 to 40 miles a week” – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented entirely from the perspective of a runner sharing her experience and endorsement. # Storyline - 00:00–00:02 The ad begins with a direct introduction of VKTRY Insoles. - 00:02–00:07 The presenter shifts to comparing VKTRY Insoles to standard running insoles, showing their difference. - 00:07–00:15 The focus shifts to the specific material composition of the insoles and their performance-enhancing properties. - 00:15–00:19 The presenter highlights the resultant pop and explosiveness benefit for runners. - 00:20–00:21 The presenter references her own experience, stating how long she has been using the insoles. - 00:21–00:24 The ad includes a brief visual of her running and the mileage she averages per week. - 00:25–00:32 The presenter re-emphasizes the aerospace-grade carbon fiber aspect of the product. - 00:32–00:35 The ad shows the insoles in their packaging. - 00:35–00:39 The presenter delivers an endorsement by calling them the best investment for any serious runner.

# Ad summary This ad compares VKTY carbon fiber insoles to standard foam insoles. The split-screen format contrasts the two types side-by-side, highlighting the VKTY insoles' support and responsiveness, while portraying foam insoles as lacking in these areas. The ad is aimed at runners seeking performance-enhancing footwear. # Brand positioning VKTRY presents itself as a brand focused on performance enhancement for athletes, specifically runners. The brand positions itself as superior to standard products, offering carbon fiber insoles that provide support and bouncy strides. VKTRY aims to occupy the space of innovative sports technology, providing functional benefits that improve athletic performance. This positioning appeals to consumers looking for tangible advantages over conventional options. # Product The ad features VKTRY carbon fiber insoles, designed to offer superior support and bouncy strides compared to standard foam insoles. The insoles are shown as black with the VKTRY logo. The carbon fiber construction implies a focus on durability, responsiveness, and energy return during physical activity. The ad directly contrasts the VKTRY insoles with foam insoles, which are characterized as providing "no support at all" and being "unresponsive". The advertised benefits include enhanced support, better stride, and improved running performance. # Visual style The ad has a clean and straightforward visual style, using a split-screen format to directly compare products. The production quality appears to be mid-range, with a focus on clear visuals and simple graphics. The editing is static with text overlays and checkmarks. The pacing is moderate, allowing viewers to easily digest the information presented. There are no major audio-visual sync elements. # Hooks Text overlay: 00:00–00:11: Why Runners Want VKs Visual: 00:00–00:02: Split screen. The left side shows a man holding a clear foam insole in front of a blurred background of a grassy field and cloudy sky. He is wearing a dark-colored sweatshirt and a baseball cap. The camera is stationary. Text overlay reads "Foam insoles." The right side shows the same man holding a black VKTRY carbon fiber insole, with the same background. Text overlay reads "VKTRY Carbon Fiber Insole." # Funnel stage Middle of funnel (Consideration) # Pain points Lack of support and responsiveness in standard foam insoles, as visually demonstrated and labeled with “No Support At All” and “Unresponsive.” # Value propositions - Improved running performance through supportive and responsive carbon fiber insoles # Benefits - Enhanced support - Bouncy strides # Features - Carbon fiber construction - Supportive design - Bouncy # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, highlighting product features and benefits through direct comparison. # Storyline - 00:00–00:00 The ad starts with the title "Why Runners Want VKs" - 00:00–00:02 00:00–00:02: The screen is split in half. On the left, a man holds up a clear foam insole, labeled "Foam insoles." On the right, the same man holds a black VKTRY carbon fiber insole. The text "VKTRY Carbon Fiber insole" appears. This sets up a direct visual comparison between the two products. - 00:02–00:03 00:02–00:03: The left side of the screen gets a red 'X' and text that states "No Support At All," while the right side gets a green checkmark and text that reads "Built For Support." This emphasizes the support benefit of the VKTRY insole. - 00:03–00:06 00:03–00:06: A second green checkmark appears on the right side with text that states "Bouncy Strides". - 00:06–00:09 00:06–00:09: A second red 'X' appears on the left side with the text "Unresponsive". - 00:09–00:11 00:09–00:11: The ad returns to the original state.

# Ad summary The ad features a male runner who shares tips to boost your mileage. He introduces VKTRY Insoles designed to absorb excess impact with every stride and offers a 90-day money-back guarantee. # Brand positioning VKTRY Insoles positions itself as a brand that helps runners boost their stability with carbon fiber insoles. The brand promotes performance and reliability. It pushes against the norm of standard insoles and offers a functional solution that can improve running performance. # Product VKTRY Insoles are carbon fiber insoles designed to absorb excess impact with every stride. The product is for runners who want to boost their stability and reduce joint fatigue. The insoles have a black top layer with the VKTRY logo in white and a yellow strip along the bottom edge. The product is designed to absorb excess impact on every stride. # Visual style The ad has a clean, bright, and natural aesthetic. The video quality is high, and the editing consists of simple cuts. The pacing is moderate, matching the rhythm of the running motion. # Hooks Text overlay: 00:00–00:05 What are some easy ways to boost my mileage? Visual: 00:00–00:05 A man runs on a sidewalk alongside a pond with a fountain. The background includes houses and green grass. The man is Black, in his 20s, with a beard and a baseball cap. He is wearing a dark t-shirt and red shorts. The camera follows him from the side at a low angle. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of increasing mileage while minimizing joint fatigue and maximizing stability. The text overlay asks "What are some easy ways to boost my mileage?" # Value propositions - Insoles boost stability with carbon fiber - Insoles are designed to absorb excess impact on every stride # Benefits - Boost stability - Reduce joint fatigue - Boost volume # Features - Carbon fiber insoles - Designed to absorb excess impact on every stride # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is from the perspective of an athletic runner. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a question in text overlay: "What are some easy ways to boost my mileage?" A runner is shown running outdoors. - 00:05–00:12 00:05–00:12 Text overlay provides the first tip: "Add short recovery runs to boost volume." The runner is shown running along a brick wall. - 00:08–00:11 00:08–00:11 Text overlay provides the second tip: "Build up your strength to reduce joint fatigue." The runner is shown running on grass. - 00:11–00:16 00:11–00:16 Text overlay provides the third tip: "Try boosting your stability with carbon fiber insoles." The runner holds up a VKTRY Insole and flexes it. - 00:16–00:26 00:16–00:26 Text overlay reads: "VKTRY Insoles are designed to absorb excess impact on every stride." A runner is shown from behind, running on a path. The text overlay then offers: "Try Risk-Free with our 90-day Moneyback Guarantee."

# Ad summary A man puts insoles into his running shoes and talks about their carbon fiber plates giving him bounce back for each step. He then goes for a run. # Brand positioning Victory Insoles aims to occupy a space in the consumer's mind of providing support for running. The brand promotes performance. It follows category norms, and is functional. # Product Victory Insoles are carbon fiber plated insoles that give bounce back on each step when running. They are for runners. They provide support while running. # Visual style The ad has a UGC feel. There are quick cuts and static shots. It appears to be filmed with a phone. The pacing is consistent. # Hooks Spoken: 00:00–00:03 Male 1: Another day means another run supported by Victory Insoles. Visual: 00:00–00:01 A medium shot shows a man sitting on a black metal bench with a treadmill and gym bag behind him, inside of a gym. He is light-skinned, in his 20s, wearing a black t-shirt, black shorts, white socks, and white and pink running shoes. He is looking down. / 00:01–00:03 The man holds up his running shoes and then a blue and black Victory Insole. The camera framing and location remain the same. # Funnel stage Consideration # Pain points The pain point is lack of support during a run. "I've been feeling more supported throughout every run." # Value propositions - The insoles' carbon fiber plates give bounce back and support. # Benefits - Give me the bounce back I need on each step - I've been feeling more supported throughout every run # Features - Carbon fiber plated insoles # Call to action None used. # Social proof - "These carbon fiber plated insoles really give me the bounce back I need on each step" – Male 1 (Customer) - "I've been feeling more supported throughout every run" – Male 1 (Customer) # Point of view - Customer 100% – The ad is told from a customer's perspective as a personal endorsement. # Storyline - 00:00–00:04 00:00–00:04 The man shows Victory Insoles and states that they give him support for his run. - 00:04–00:10 00:04–00:10 The man puts the Victory Insoles into his shoes. - 00:11–00:16 00:11–00:16 The man runs on a treadmill and talks about how supported he feels because of Victory Insoles.

# Ad summary A person demonstrates their skill in lacrosse in the snow, but throws his phone into a puddle. # Brand positioning The brand presented in the ad is VKTRE, a brand focused on manufacturing high-performance lacrosse cleats. The ad highlights the cleats' ability to provide traction, stability, and control even in challenging conditions like snow and ice. The brand aligns itself with a lifestyle that values athletic performance and overcoming obstacles. Instead of being functional, the brand positioning is based on high performance. # Product The featured product is a pair of VKTRE lacrosse cleats designed for high performance and stability. The ad highlights the cleats' ability to provide traction on the turf, even in snowy and icy conditions. The interior of the cleats has the VKTRE logo printed on the foot bed. The cleats are white with a clear sole. The ad promotes the idea that these cleats enable players to maintain their game performance regardless of the weather or field conditions. # Visual style The ad's overall aesthetic is a blend of UGC. The editing style consists of quick cuts. The production quality has a UGC feel, and the pacing is fast. # Hooks Spoken: 00:28–00:31 And there goes my phone right into a puddle Text overlay: 00:28–00:31 And there goes my phone right into a puddle Visual: 00:28–00:31 The camera falls, and the phone lands in the puddle of water. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration implied in the ad is the difficulty of maintaining athletic performance and equipment in challenging weather conditions. This is signaled by the line "And there goes my phone right into a puddle." # Value propositions - High-performance cleats will help you perform on the field. # Benefits - High performance - Stability - Traction # Features - VKTRE lacrosse cleats # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a lacrosse player, who is a customer, using the cleats. # Storyline - 00:00–00:02 00:00–00:02 The person approaches the net and throws the first lacrosse ball into the net. - 00:02–00:04 00:02–00:04 The person turns to face the camera. - 00:04–00:15 00:04–00:15 The person is seen throwing balls into the net. - 00:15–00:18 00:15–00:18 The person is seen holding and manipulating the cleat in his hands, showing off the sole, and the interior footbed. - 00:18–00:28 00:18–00:28 The person is seen throwing lacrosse balls at the net. - 00:28–00:31 00:28–00:31 The person throws the phone into a puddle of water.

# Ad summary This ad promotes VKTRY Insoles, highlighting that they are made out of aerospace grade carbon fiber. It explains that the aerospace grade carbon fiber makes the insoles long lasting, durable, and provides runners with pop and explosiveness on the track. # Brand positioning VKTRY is positioned as a brand that helps athletes reach peak performance. The brand values technological innovation, using materials like aerospace-grade carbon fiber, to create high-quality insoles. This positions the brand as performance-driven, innovative and focused on enhancing athletic ability and longevity for athletes who are serious about their performance and dedicated to consistent training. # Product VKTRY Insoles are highlighted as a product that enhances athletic performance, specifically for runners. The insoles are made with 100% aerospace grade carbon fiber, which provides stored energy and an energy return, resulting in pop and explosiveness on the track. The aerospace grade carbon fiber is stated to make the insoles long-lasting and durable. They are marketed for serious runners and can sustain their performance and effect from the first day out of the box. # Visual style This ad has a UGC feel due to its casual, selfie-style presentation. The shots are simple and static. The video incorporates split screens with motion shots, which are timed to the music track. The pacing is fairly consistent, around 27 CPM. The production quality is decent, but not highly polished. # Hooks Spoken: 00:00–00:02 VKTRY insoles. Let's talk about it. Text overlay: 00:00–00:02 Visual: 00:00–00:02 A woman wearing a blue sports bra and biker shorts faces the camera, holding two black insoles, and talking about the product. The background is a plain white room with a wooden cabinet, white door, and exercise bike. # Funnel stage Middle of funnel (Consideration) # Pain points Runners want an insole that will help them reach their peak performance. # Value propositions - This insole is created out of 100% aerospace grade carbon fiber which not only means that you're getting a store and energy, you're also getting a return. # Benefits - Energy storage - Energy return - Pop and explosiveness on the track - Long lasting - Durable # Features - 100% aerospace grade carbon fiber # Call to action None used. # Social proof - “I've had these insoles since October when I was averaging around 35 to 40 miles a week.” – Female 1 (Customer) - “The performance and effect of these insoles have remained the same since the day I got them out of the box.” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered through the lens of a customer. # Storyline - 00:00–00:02 The ad starts with an introduction to VKTRY Insoles. - 00:03–00:07 The ad then shows a typical running insole in comparison to the advertised insole. - 00:07–00:11 The ad describes that the VKTRY Insoles are made out of 100% aerospace grade carbon fiber. - 00:11–00:19 The ad explains the benefits of using the insoles, such as energy storage and return which leads to pop and explosiveness on the track. - 00:20–00:24 The ad shows a clip of the product being used while running and highlights that the product has been used since October when averaging 35-40 miles a week. - 00:25–00:32 The ad continues to explain the carbon fiber makes the insoles long lasting, durable, and effective. - 00:32–00:35 The ad shows the product packaging and says the insoles are literally insane. - 00:35–00:40 The ad ends by stating that the product is probably the best investment any serious runner can make.

# Ad summary This ad promotes VKTRY insoles as a way to improve performance, protection, and recovery. It highlights the difference between standard foam insoles and VKTRY carbon fiber insoles, emphasizing the latter's ability to return energy and increase explosiveness. # Brand positioning VKTRY Labs aims to position itself as a premium athletic performance brand. The brand distinguishes itself by offering scientifically engineered carbon fiber insoles designed to enhance athletic performance, protection, and recovery. By contrasting their product with the "ten-cent foam insole" found in most athletic footwear, VKTRY emphasizes superior functionality. The brand aligns itself with athletes seeking to maximize their potential and protect their bodies, positioning itself as a functional solution for improved athletic capabilities. # Product The VKTRY Carbon Fiber Performance Insole is designed to improve athletic performance, protection, and recovery. The product's key feature is its ability to return the force exerted into the ground, allowing athletes to be more explosive and stable. The insole has diving board-like properties that enhance shock absorption. It's made of carbon fiber. # Visual style The ad features a mix of direct address to the camera and action shots in a basketball court setting. The presenter appears in a warehouse, which adds a behind-the-scenes, authentic feel. Editing is quick with jump cuts, keeping a fast pace. The production quality appears to be a hybrid of polished commercial and UGC, which supports an authentic tone. The pacing is quick and consistent with around 20 cuts per minute. # Hooks Spoken: Male 1: Not good, this is good. Visual: 00:00–00:00 A person wearing a black t-shirt and a black cap with a yellow logo is smiling and holding up a light blue insole in a warehouse. / 00:00–00:03 The same person is holding a light blue insole and shaking his head and then he shakes a yellow insole. The camera is static. # Funnel stage Middle of funnel (Consideration) # Pain points Standard foam insoles found in athletic footwear are ineffective and actually waste the energy athletes produce. "It does nothing for your performance. It actually wastes the energy that you create when you are trying to be as athletic as possible." # Value propositions - More shock absorption because of its diving board like property. # Benefits - More explosive - More stable - More shock absorption - Protection - Recovery journey # Features - Carbon fiber performance insole # Call to action Check 'em out. # Point of view - Brand 100% – All information about the product is delivered from the brand's perspective via a presenter. # Storyline - 00:00–00:01 A person is holding a thin gray insole. - 00:00–00:03 A person says "not good" while holding a gray insole and then showing a yellow insole, saying "this is good". - 00:03–00:04 The person continues to compare insoles, emphasizing that the grey one is "not good" while the yellow one "is good". This repetition creates a simple comparison that frames the rest of the ad. - 00:04–00:08 The person then holds up the gray insole, identifying it as a "ten-cent foam insole" found in most athletic footwear. He asserts that it does nothing for performance, but instead wastes energy, establishing the problem that VKTRY solves. - 00:08–00:09 Two basketball players pull the foam insoles out of their shoes while sitting on a bench. The visual serves as a real-world example of the problem introduced in the previous moment. - 00:09–00:16 The presenter re-appears, explaining that the inefficiency of standard insoles prevents athletes from being as athletic as possible, setting the stage for his product introduction. - 00:16–00:24 The presenter holds up a yellow insole, introducing it as the VKTRY carbon fiber performance insole, the solution to the problem he's outlined. He states that it returns force to the ground, allowing for greater explosiveness and stability. - 00:22–00:24 Footage of basketball players dunking a basketball is shown. This is designed to visually demonstrate the explosiveness, stability, and performance enhancement afforded by the VKTRY insoles, following directly from the claims in the prior moment. - 00:25–00:30 The presenter re-appears, holding up the yellow insole, showing that it gives more shock absorption because of it's diving board-like properties. This further validates the function of the insoles. - 00:32–00:35 The presenter ends by stating that the product is not just for performance, but for protection and recovery. This broadens the products value and appeal.

# Ad summary A woman demonstrates multiple baseball swing techniques with and without VKTRY insoles to improve athletic performance. # Brand positioning VKTRY is a performance-based athletic brand that engineers insoles designed to improve athletic performance. VKTRY insoles enable athletes to unlock their full potential by improving performance, increasing ground force, reducing injuries, and increasing power and explosiveness. # Product VKTRY insoles are engineered to enhance athletic performance and reduce injuries. Designed for athletes looking to improve their game, VKTRY Insoles boast a distinctive, full-length carbon fiber base. These insoles are tailored to the athlete's sport, age, and weight, maximizing their potential and offering an edge to help athletes excel in their sport. # Visual style The ad utilizes a blend of selfie-style close-ups and wide shots to demonstrate the product. The production quality has a UGC feel and the video uses a simple editing style to highlight the product and different baseball swing techniques. The pacing is consistent, with cuts timed to the music. # Hooks Text overlay: 00:00–00:03 Cage work / 00:01–00:03 with VKTRY Visual: 00:00–00:03: The shot is a medium close-up, selfie-style view of a woman with fair skin and blonde hair wearing a blue and white striped athletic shirt, dark leggings, a silver necklace, and a beaded bracelet. She is standing in what appears to be a batting cage. She holds a black and yellow VKTRY insole and inserts it into a white athletic shoe. # Funnel stage Consideration # Pain points None used. # Value propositions - The full-length carbon fiber base is tailored to the athlete's sport, age, and weight, maximizing their potential and offering an edge to help athletes excel in their sport. # Benefits - Improve your game # Features - Full-length carbon fiber base. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of an athlete using the VKTRY insole during her training. # Storyline - 00:00–00:03 The video starts with a demonstration of inserting the VKTRY insole into a white athletic shoe to highlight ease of use and compatibility. - 00:03–00:20 The ad transitions to a woman demonstrating different baseball swing techniques with and without the product. This section highlights how VKTRY insoles can be integrated into training routines to improve performance.

# Ad summary A woman demoing VKTRY Insoles. # Brand positioning VKTRY Insoles is a brand that aims to elevate athletic performance through its carbon fiber insoles. The brand's positioning is functional, emphasizing performance and durability, pushing against the norm of insoles that wear out quickly. It promises long-lasting insoles that maintain their effectiveness over time, directly addressing the need for reliable and durable athletic equipment. The brand aligns with an active lifestyle, focusing on athletes who prioritize performance and longevity in their gear. # Product VKTRY Insoles are designed to enhance athletic performance by providing durability and consistent effect through the use of carbon fiber. The product is aimed at athletes who engage in high-mileage activities, as exemplified by the user averaging 35 to 40 miles a week. According to the ad, the carbon fiber construction ensures that the insoles are long-lasting and maintain their performance over time, effectively addressing the barrier of insoles wearing out. The insoles are presented as a reliable and durable option that provides consistent results from the first use. # Visual style The ad has a UGC feel, with a mix of static shots and dynamic running footage. The production quality is simple, with natural lighting and direct camera address. Quick cuts keep a steady pace, while text overlays sync with the voiceover. The overall aesthetic is straightforward, emphasizing functionality and the athletic lifestyle. # Hooks Spoken: VKTRY Insoles, let's talk about it. Text overlay: 00:00–00:02 Visual: 00:00–00:02: A woman with braided hair, wearing a blue sports bra and shorts set, stands in what appears to be a home gym. She holds a pair of VKTRY insoles in her left hand and a small black object near her mouth. The background includes a white wall, a door, and exercise equipment. Text overlay: "VKTRY Insoles." # Funnel stage Consideration # Pain points The central problem is that insoles wear out quickly. The ad aims to address this by showcasing how VKTRY Insoles, made with carbon fiber, provide a long-lasting and durable solution, as the product's performance and effect have remained the same since they were taken out of the box. # Value propositions - Insoles made with carbon fiber allow for a much more long lasting and durable product. # Benefits - Long lasting - Durable # Features - Carbon fiber # Call to action None used. # Social proof - I've had these insoles since October when I was averaging around 35 to 40 miles a week – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a woman discussing her experience with the VKTRY Insoles. # Storyline - 00:00–00:02 The creator introduces VKTRY Insoles, stating her intent to discuss them. - 00:02–00:07 The creator states that she has been using the insoles since October, running an average of 35 to 40 miles per week, establishing a timeline and her own expertise through use. - 00:07–00:17 The creator highlights the carbon fiber used to create the insoles, emphasizing the durability and longevity of the product. She states that the performance has remained the same since she got them out of the box, reinforcing the idea that the product maintains its effectiveness over time.

# Ad summary This ad promotes VKTRY Gear's carbon fiber insoles. The ad first showcases someone running and suggests to improve form, then reveals that carbon fiber insoles can help reduce impact on every stride. # Brand positioning VKTRY Gear is presented as a brand focused on enhancing athletic performance and reducing the risk of injury, particularly for runners. The brand aligns with a functional and performance-driven lifestyle, emphasizing the importance of proper form and muscle strength. VKTRY Gear positions itself as a solution provider for athletes seeking to optimize their performance and reduce impact during runs, offering carbon fiber insoles designed to help with support and injury prevention. # Product The advertised product is VKTRY Gear's carbon fiber insoles, designed to enhance running performance and reduce impact. These insoles are presented as a tool to improve form, strengthen key muscle groups, and provide support during runs. The insoles are black with the brand name "VKTRY." A distinctive yellow underside is shown to highlight flexibility. The product is suitable for anyone looking to reduce impact and enhance performance. They are designed to reduce impact on every stride and help runners. # Visual style The ad has a clean and informative aesthetic, combining running footage with product showcases. The editing style involves quick cuts and transitions, maintaining a consistent pace that complements the dynamic nature of running. The production quality appears to be a hybrid of UGC feel and polished commercial elements. The ad incorporates bright colors and clear text overlays to highlight key messages and benefits. # Hooks Text overlay: How can I feel / More SUPPORT / on every run? Visual: 00:00–00:03: A mid-shot shows a dark-skinned man running shirtless on a sidewalk. He is wearing dark shorts, a gray hat, and sunglasses. He runs in front of a brick wall, grass, and a house with trees in the background. Text overlay reads, "How can I feel More SUPPORT on every run?" # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the challenge of feeling enough support during runs. The ad asks, "How can I feel More SUPPORT on every run?" # Value propositions - Designed to Reduce Impact on every stride, reducing pain and the risk of injury # Benefits - Designed to Reduce Impact on every stride # Features - Carbon Fiber Insoles # Call to action Click to Learn More # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented through the lens of the brand, showcasing a problem and offering their product as the solution. # Storyline - 00:00–00:03 The ad opens with a question about how to feel more support on every run. - 00:03–00:07 The ad then shows the text "Work on your FORM", suggesting to work on improving form to feel more support. - 00:07–00:10 The ad then shows the text "Strengthen Key Muscle Groups", suggesting to strengthen muscle groups to feel more support. - 00:10–00:13 The ad introduces Carbon Fiber Insoles, showing someone holding a pair of insoles and saying to try running with them. - 00:13–00:22 The ad closes by saying the insoles are designed to reduce impact on every stride and includes a click to learn more CTA.

# Ad summary This ad promotes Victory Insoles through a creator review. The creator emphasizes the durability and long-lasting performance of the insoles, highlighting their carbon fiber construction and ability to withstand high mileage. The ad features testimonials based on her experience to build trust and encourages viewers to consider the product for enhanced athletic performance. # Brand positioning Victory Insoles is presented as a premium performance brand focused on enhancing athletic performance and durability. The brand appears to target serious runners and athletes who demand high-quality, long-lasting products. Victory Insoles positions itself as a solution for athletes looking for a reliable insole that can withstand intense training regimens and provide consistent support over time. The brand promotes functional benefits, emphasizing durability and performance. The tagline 'Prepare to elevate your game' further reinforces the brand's commitment to high performance and athletic improvement. # Product Victory Insoles are performance insoles designed for athletes, particularly runners, looking for long-lasting support and durability. The insoles are constructed with carbon fiber, making them durable and able to withstand high mileage use. These insoles maintain their performance and effect from the first use, providing consistent support and comfort. The ad highlights that the insoles are suitable for athletes averaging 35 to 40 miles a week, addressing the need for insoles that can endure intense training. The insoles come packaged with a warning to read the instructions before use, indicating a focus on proper usage for optimal performance. # Visual style The ad features a polished UGC aesthetic, blending casual selfie-style framing with clear product shots. Editing is minimal, focusing on smooth transitions between the creator's direct address and footage of the product. The visuals are brightly lit, creating a clean and inviting feel. The pacing is consistent, with each shot held long enough to convey its message without feeling rushed. The overall impression is a blend of authenticity and professionalism, aimed at building trust with the audience through a relatable yet polished presentation. # Hooks Spoken: Victory insoles. [Enthusiastic] Visual: 00:00–00:02: A woman with dark skin and braided hair stands in a room holding a pair of black insoles in her left hand and a small black microphone in her right hand, speaking directly to the camera. She is wearing a matching blue athletic top and shorts, and a white beaded necklace. Behind her is a white wall, a wooden dresser, and a stationary exercise bike. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of insoles that wear out quickly, losing their effectiveness and support over time. The creator highlights that the carbon fiber construction of Victory Insoles ensures they are long-lasting and durable, maintaining their performance even with intense use. 'The performance and effect of these insoles have remained the same since the day I got them out of the box.' # Value propositions - Carbon fiber used to create these insoles make it so much more long-lasting and durable. - The performance & effect of these insoles have remained the same since the day I got them out of the box. # Benefits - Long-lasting - Durable # Features - Carbon fiber # Call to action None used. # Social proof - "I've had these insoles since October when I was averaging around 35 to 40 miles a week" – Female 1 (Customer) - "The performance and effect of these insoles have remained the same since the day I got them out of the box" – Female 1 (Customer) # Point of view - Customer 100% – The ad is delivered entirely from the perspective of a customer sharing her experience and opinions about the product. # Storyline - 00:00–00:02 The creator introduces Victory Insoles and states that she will talk about them. - 00:03–00:07 She mentions that she has been using these insoles since October, when she averaged 35 to 40 miles a week. - 00:08–00:11 The creator points out that the carbon fiber used to make these insoles makes them durable and long-lasting. - 00:11–00:17 The creator states that the performance and effect of these insoles have remained the same since she took them out of the box, conveying the product's reliability and consistent quality. - 00:17–00:18 The creator reiterates the claim that it's literally insane.

# Ad summary This ad promotes VKTRY Insoles. The ad shows how VKTRY Insoles have full length carbon fiber and return the energy the user puts into the ground. The user felt a spring in their stride and like they could go much longer in their run. # Brand positioning VKTRY is presented as a brand focused on enhancing athletic performance, specifically for runners. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, performance-enhancing insoles that go beyond the standard support offered by typical shoe insoles. It caters to runners who seek that extra edge and are willing to invest in specialized gear to improve their runs. The brand promotes a lifestyle of athletic dedication, where marginal gains matter, and every detail is considered to optimize performance. VKTRY pushes against the norm of accepting standard, less supportive insoles that come with shoes, positioning itself as a superior alternative that actively improves the running experience. The brand positioning is both functional, emphasizing performance improvements and energy return, and emotional, aligning with the runner's desire to achieve their best and enjoy their runs more. # Product VKTRY Insoles are presented as shoe inserts designed to enhance athletic performance for runners. The insoles feature full-length carbon fiber construction, engineered to return the energy the user exerts into the ground. This feature is described as providing a springier feel at push-off, softer landings at heel strike, and more stable support at mid-foot, ultimately enabling runners to go much longer in their runs. The product addresses the pain point of inadequate support provided by standard shoe insoles, which the ad refers to as "flimsy cheap insoles," and positions itself as a premium alternative for runners seeking to optimize their performance and comfort. The ad conveys the value of VKTRY Insoles by highlighting their ability to enhance stride and gait, offering a tangible improvement in the running experience. # Visual style The ad has a UGC feel. The video consists of quick cuts. The video appears to be filmed using a smartphone. The visuals and audio sync well together. # Hooks Spoken: 00:00–00:02 After a long day of working from home, all I want to do is run. Text overlay: 00:00–00:02 The secret to HAPPIER legs for after work runs... / 00:01–00:02 LONG DAY OF WORKING FROM HOME Visual: 00:00–00:02 The shot shows a desk with dual computer monitors, a keyboard, a bottle of chocolate milk, and other desk objects on the desktop. The monitors display graphs. Text overlay appears in the middle of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the lack of adequate support from standard, flimsy insoles that come with shoes, which do not provide the necessary support for runners. "These flimsy cheap insoles that come in my shoes never give me the support I need" # Value propositions - Insoles made of full-length carbon fiber that returns the energy the user puts into the ground # Benefits - Return the energy I put into the ground - Softer landings at heel strike - More stable at mid foot - Springier feel at push-off # Features - Full-length carbon fiber insoles # Call to action Click the link below to get your pair # Social proof - "I immediately felt bouncier when I put them in" – Male 1 (Customer) - "I felt a spring in my stride and like I could go much longer in my run" – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a runner who is using the insoles. # Storyline - 00:00–00:02 The ad begins with the narrator setting the stage by describing the desire to run after a long day of working from home, establishing a relatable scenario for the audience. - 00:02–00:06 Next, the narrator shows the flimsy insoles that come with their shoes, while they claim that they never give them the support they need. This is meant to convey the pain point of using standard shoe insoles. - 00:06–00:13 The ad introduces VKTRY Insoles as a solution, showcasing that they are made of full-length carbon fiber and actually return the energy they put into the ground. - 00:13–00:15 The narrator shows themselves wearing the shoes and giving a thumbs up, indicating satisfaction. - 00:15–00:18 Then, the narrator playfully tosses a shoe into the air, emphasizing the springiness and overall performance. - 00:18–00:26 The narrator states that they felt bouncier when they put them in. Then the narrator tests the insoles and claims to have felt a spring in their stride and like they could go much longer in their run. The narrator speaks from a first-person perspective, relaying their own positive experience with the product. - 00:26–00:35 The ad highlights the supportive feel throughout the gait process, citing softer landings at heel strike, more stable midfoot, and a springier feel at push-off. - 00:35–00:38 The ad transitions to a call to action, urging viewers to give VKTRY Insoles a shot. This is from the brand's perspective. - 00:38–00:44 The narrator promotes the product's 90-day money-back guarantee, mitigating purchase risk. - 00:44–00:45 The ad ends with a final call to action: Click the link below to get your pair.

# Ad summary This ad promotes VKTRY Gear carbon fiber insoles designed to reduce impact on every stride. The ad features a fit, Black male showcasing the product. # Brand positioning VKTRY Gear is a brand that focuses on improving athletic performance through innovative footwear technology. They emphasize the functional benefits of their products. The brand targets athletes and active individuals looking for a competitive edge and injury prevention. # Product The advertised product is VKTRY Gear carbon fiber insoles, designed to reduce impact on every stride. The insoles are black with the brand name "VKTRY." in white. The carbon fiber insoles have a yellow bottom. These insoles are positioned for athletes seeking to improve their performance and reduce the risk of injuries. The company offers a risk-free trial for 90 days. # Visual style The ad has a UGC feel. The editing style includes quick cuts and the production quality is polished. The pacing is consistent throughout the ad. # Hooks Spoken: 00:06–00:08 Try running with Carbon Fiber Insoles. Text overlay: 00:06–00:08 Try running with / 00:06–00:08 Carbon Fiber Insoles Visual: 00:06–00:08 The man is holding a black insole with yellow lining. The insole has the brand name VKTRY on it in white text. The man wears a pink shirt, yellow hat, and diamond watch. Text overlay states, "Try running with Carbon Fiber Insoles." # Funnel stage Consideration # Pain points Runners want to feel more support on every run. # Value propositions - Reduce impact and risk of injury with carbon fiber insoles # Benefits - Reduce Impact on every stride # Features - Carbon fiber insoles # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of an individual looking to improve their running experience. # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a text overlay question that states, "How can I feel More SUPPORT on every run?" while showing a person running on a track with a group of other runners. - 00:03–00:05 00:03–00:05 The ad responds to the earlier question by cutting to another clip of a male runner with a text overlay that says, "Work on your FORM." This is to show how form can improve a running experience. - 00:06–00:08 00:06–00:08 A man holds a carbon fiber insole and suggests, "Try running with Carbon Fiber Insoles." - 00:09–00:17 00:09–00:17 The man runs on a sidewalk. Text overlay says, "Designed to Reduce Impact on every stride." The text changes at the bottom to say, "Try RISK FREE for 90 days."

# Ad summary A man holds up an insole and states that this type of insole is not good for athletic footwear. He then holds up the brand's carbon fiber performance insole, which he states gives you more force, stability, and shock absorption due to its diving board-like properties. He ends by saying that it's the ultimate insole for performance, protection, and recovery. # Brand positioning VKTRY is a brand that focuses on athletic performance and protection. The brand positions itself as an innovator that rejects the norm. Instead of a basic insole that does nothing, VKTRY performance insoles are engineered from carbon fiber to return the force that you put into the ground. The brand emphasizes functional performance and also provides protection and recovery. It is designed for athletes who want to be as explosive and stable as possible every single play of every season. # Product VKTRY insoles are carbon fiber performance insoles engineered to return the force you put into the ground. This allows you to be more explosive and stable while getting more shock absorption due to its diving board-like properties. It protects and improves your recovery journey. It is designed to be the ultimate insole. # Visual style The ad has a UGC feel due to the casual environment in which the man is filming. The editing style uses quick cuts between shots, which match the fast pace of the audio. The overall look is polished, with professional lighting and color grading. # Hooks Spoken: Man 1: Not good, this is good. Text overlay: 00:00–00:04 / THIS IS GOOD Visual: 00:00–00:04: A man stands in what appears to be a warehouse and holds up a gray insole in his right hand. He is wearing a black t-shirt, khaki pants, and a black baseball cap with the VKTRY logo. He bounces the insole back and forth between his hands as he compares it to the VKTRY insole. In the background are boxes and shelving. # Funnel stage Middle of funnel (Consideration) # Pain points Standard insoles do nothing for your athletic performance and actually waste the energy that you create when you are trying to be as athletic as possible. # Value propositions - Carbon fiber insole allows you to be more explosive - Carbon fiber insole allows you to be more stable - Carbon fiber insole allows you to get more shock absorption because of its diving board-like properties - Ultimate insole for protection and recovery journey # Benefits - More explosive - More stable - More shock absorption - Protection - Recovery # Features - Carbon fiber # Call to action Check them out! # Point of view - Brand 100% – The ad is entirely told from the brand's perspective. # Storyline - 00:00–00:04 A man holds up a gray insole while stating that it is not good. He then holds up a yellow and black insole stating that this is good. - 00:04–00:10 The man identifies the gray insole as the ten-cent foam insole that shoe manufacturers put inside your athletic footwear, stating that it does nothing for your performance. - 00:10–00:16 The man states that the ten-cent insole actually wastes the energy that you create when you are trying to be as athletic as possible. - 00:16–00:20 The man states that this is why they invented the VKTRY carbon fiber performance insole. - 00:20–00:30 The man states the VKTRY insole returns the force that you put into the ground, allowing you to be more explosive, more stable, and also get more shock absorption because of its diving board-like properties. - 00:30–00:35 The man says that it's the ultimate insole, not just for performance but also for your protection and recovery journey before saying, "Check them out!"

# Ad summary An ad for VKTRY Insoles. The ad begins with the user on his balcony showing the difference between his shoe's normal insole and the VKTRY insole. The user inserts the VKTRY insole into the shoe and notes how bouncy it feels. While walking and running on a sidewalk, he comments on how supportive the VKTRY insole feels through his gait. # Brand positioning VKTRY is presented as a brand providing carbon fiber insoles that can be used in running shoes. The brand is positioned as an upgrade from flimsy, cheap insoles that come with most running shoes. VKTRY promises a noticeable increase in support, stability, and energy return to enhance the running experience and minimize the risk of injury. # Product VKTRY Insoles are full-length carbon fiber insoles for running shoes. They are designed to provide more support and return more energy than standard insoles. With the VKTRY insole, the user can achieve softer landings at heel strike, more stability at mid-foot, and a springier feel at push-off. VKTRY Insoles come with a 90-day money-back guarantee, giving customers three months to decide if they want to keep them. # Visual style The ad is a combination of UGC and polished commercial aesthetics, using jump cuts. The setting and appearance are casual. The pacing is medium, with consistent editing throughout. # Hooks Spoken: Male 1: These flimsy cheap insoles that come in my shoes never give me the support I need. Text overlay: 00:00–00:03 / 00:00–00:02 / CHEAP INSOLES THAT / 00:02–00:03 Visual: 00:00–00:03 A pair of running shoes and two sets of insoles sitting on a gray wood balcony surface. A man's hand grabs a blue insole and holds it up. # Funnel stage Consideration # Pain points The flimsy cheap insoles that come in my shoes never give me the support I need. # Value propositions - The full-length carbon fiber insoles return the energy the user puts into the ground. # Benefits - Return the energy I put into the ground - Softer landings at heel strike - More stable at mid-foot - Springier feel at push-off # Features - Full-length carbon fiber # Call to action Click the link below to get your pair. # Social proof - I immediately felt bouncier when I put them in – Male 1 (Customer) - I felt a spring in my stride, and like I could go much longer in my run – Male 1 (Customer) # Point of view - Customer 100% – Ad is delivered entirely from the perspective of a runner describing his experience with the product. # Storyline - 00:00–00:03 The ad begins with a man showing the viewer his shoes, a flimsy blue insole, and the VKTRY insoles. - 00:03–00:09 The man states that the normal insoles in his shoes never give him the support he needs and that he went and got VKTRY insoles instead. - 00:09–00:11 The man describes the carbon fiber composition of the VKTRY insoles and how they return the energy the user puts into the ground. - 00:11–00:12 The man puts the VKTRY insoles into his shoes. - 00:12–00:16 The man makes his shoe do a flip. - 00:16–00:21 The man states that he immediately felt bouncier when he put them in, then cuts to walking and running on a sidewalk. - 00:21–00:26 The man states that when he put them to the test, he felt a spring in his stride and could go longer in his run. This is because of the supportive feel throughout his entire gait process. - 00:26–00:32 The man describes how the VKTRY insoles feel throughout his run, including softer landings at heel strike, more stable at mid-foot, and a springier feel at push-off. - 00:32–00:34 The man encourages the viewer to give VKTRY insoles a shot. - 00:35–00:41 The man states that every single order comes with a 90-day money-back guarantee. The man says that you have three months to decide whether you want to keep them. - 00:41–00:42 The man encourages the viewer to click the link below to get their pair.