How BetterHelp Advertises on Meta

# Ad summary This BetterHelp ad features a young woman sharing her personal journey with mental health struggles and how BetterHelp has provided her with a psychological advisor who truly listens. She emphasizes the convenience and comfort of using the service from her own space, without the pressures of traditional therapy settings. # Brand positioning BetterHelp is presented as an online service providing psychological counseling, with the positioning of being a supportive and accessible resource for individuals facing inner struggles. The brand aims to occupy a space in the consumer's mind as a convenient and pressure-free solution for mental health support, breaking away from the traditional norms of therapy and focusing on emotional well-being. BetterHelp promotes a value-based approach, emphasizing the importance of recognizing the need for support and taking steps towards positive change. The brand aligns with values such as self-care, emotional support, and accessibility to mental health services. # Product BetterHelp is an online service providing psychological counseling, designed for individuals seeking emotional support and mental health guidance. The service works by matching users with a suitable psychological advisor through a questionnaire, ensuring compatibility and a trusting relationship. Users can access counseling from the comfort of their own space, without the need for traditional waiting rooms. A USP of BetterHelp is the ability to easily switch advisors if the initial match isn't a good fit. The product is intended for use by anyone experiencing emotional struggles, offering a convenient and accessible solution tailored to their daily life. It addresses the barriers of traditional therapy by providing a pressure-free environment and eliminating the need for in-person visits. # Visual style The ad has a UGC feel, with natural lighting and a casual, relatable aesthetic. The editing style includes quick cuts between different locations and scenarios, creating a dynamic and engaging viewing experience. The pacing is moderate, with a consistent rhythm that keeps the viewer interested. The audio-visual sync is smooth, with voiceover lines aligning with the visuals to convey the message effectively. # Hooks Spoken: Ich weiß nicht, wer das gerade hören muss, aber du musst deinen inneren Kampf nicht alleine bewältigen. Text overlay: betterhelp Visual: 00:00–00:01 The shot opens with a medium shot of a young woman with medium-length brown hair, fair skin, and a red top under a cream-colored fleece jacket, standing in front of a park bench with a green metal frame and wooden slats. She is wearing ripped jeans and white sneakers. Behind her are trees with green and yellow leaves. She gestures emphatically as she speaks into a small microphone. / 00:01–00:03 The camera zooms in to a medium close-up of the woman as she sits on the park bench. She looks directly at the camera as she speaks. The background shows a green parkway and scattered trees. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the feeling of isolation and overwhelm when dealing with inner struggles. “Ich weiß nicht, wer das gerade hören muss, aber du musst deinen inneren Kampf nicht alleine bewältigen.” # Value propositions - Convenience: Ability to access counseling from your own space, without the need for in-person visits. - Compatibility: Matching users with suitable advisors through a questionnaire, ensuring a trusting relationship. - Flexibility: Being able to easily switch advisors if the initial match isn't a good fit. # Benefits - A psychological advisor who truly listens - Without waiting rooms - Without pressure in my Safe Space # Features - Online service for psychological counseling # Call to action Mach den ersten Schritt für dich. # Social proof - "Mit BetterHelp habe ich endlich eine psychologische Beraterin gefunden, die mir wirklich zuhört." – Female 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer sharing her personal experiences and insights. # Storyline - 00:00–00:03 The creator directly addresses the audience, acknowledging those who need to hear that they don't have to tackle their inner struggles alone. - 00:03–00:07 00:03–00:07 The creator shares her personal experience of hiding her feelings of despair and inner chaos from the outside world. - 00:07–00:13 00:07–00:13 She admits to pretending everything was okay while feeling overwhelmed and exhausted, wanting to hide her true feelings from everyone. - 00:13–00:18 00:13–00:18 The creator expresses relief in recognizing the importance of talking about her struggles and accepting support, emphasizing that it is not a sign of weakness. - 00:18–00:21 00:18–00:21 She states that seeking support is a step forward that can change everything. - 00:21–00:26 00:21–00:26 The creator shares that with BetterHelp, she found a psychological advisor who truly listens. - 00:26–00:29 00:26–00:29 She highlights the convenience of using BetterHelp, mentioning no waiting rooms and no pressure in her own safe space. - 00:29–00:32 00:29–00:32 The creator explains that BetterHelp is an online service for psychological counseling. - 00:32–00:35 00:32–00:35 She describes the process of starting with a questionnaire and being matched with someone who suits you. - 00:35–00:37 00:35–00:37 She notes that if the match isn't right, you can easily switch advisors. - 00:38–00:41 00:38–00:41 She emphasizes that the most important thing is a trusting relationship with your advisor. - 00:41–00:46 00:41–00:46 The ad concludes by highlighting emotional support tailored to your daily life and encouraging viewers to take the first step for themselves.

# Ad summary A woman recommends using the BetterHelp app to find support and help you get through difficult times. # Brand positioning BetterHelp is an online therapy service that matches users with licensed therapists for virtual counseling sessions. The brand aims to occupy a space in the consumer's mind as an accessible, convenient, and supportive resource for mental health needs. It aligns with the values of self-care, emotional well-being, and seeking help when needed. BetterHelp aims to be user-friendly and approachable, offering a more flexible alternative to traditional therapy. The brand positioning is functional by providing a service to improve mental health and emotional by fostering support and empowerment. # Product BetterHelp is an online therapy platform that provides access to licensed therapists through a mobile app. It offers virtual counseling sessions and mental health support, allowing users to connect with therapists from the comfort of their own homes. The platform is designed for individuals seeking convenient and accessible mental health care, addressing the barriers of traditional therapy by offering flexibility and ease of use. BetterHelp helps its customers find the right support, attention, patience, and lightness so they can breathe easier. # Visual style The ad has a soft, natural aesthetic with muted colors and a focus on relatable, everyday scenes. The editing style is simple and straightforward, with static shots and clear text overlays. The production quality is clean but not overly polished, aiming for a UGC feel. The pacing is moderate, allowing viewers to absorb the message without feeling rushed. The transitions are smooth, and the overall effect is calm and reassuring. # Hooks Spoken: 00:00–00:08 [Calm, gentle voice] Wenn dir alles zu viel wird, oder du feststeckst, kann schon alleine das Aufstehen morgens schwerfallen. Text overlay: 00:00–00:08 / 00:00–00:03 Wenn dir alles zu viel wird / 00:02–00:04 oder du feststeckst, / 00:04–00:08 kann schon alleine das Aufstehen morgens schwerfallen. / 00:37-00:42 betterhelp Visual: 00:00–00:03: A young, fair-skinned woman with long brown hair sits cross-legged on a bed, looking intently at her phone. She is wearing blue jeans and a dark sweater. The background consists of a white headboard, light green walls, and three framed art pieces hanging above the headboard. The camera framing is a medium shot from a stationary, third-person perspective. The lighting is natural, and the overall texture is soft. # Funnel stage Top of funnel (Awareness) # Pain points Feeling overwhelmed or stuck, making it difficult to even get out of bed in the morning. "Wenn dir alles zu viel wird, oder du feststeckst, kann schon alleine das Aufstehen morgens schwerfallen." # Value propositions - The app provides virtual mental health support and counseling for those who are overwhelmed and need help. # Benefits - Provides mental health support - Helps when feeling overwhelmed or stuck - Offers support and understanding - Helps to breathe easier - Provides patience and attention # Features - Online therapy - Psychological Counseling # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a woman who uses the BetterHelp service. # Storyline - 00:00–00:03 A woman sits cross-legged on a bed looking pensively at her phone. - 00:03–00:05 The camera zooms in on her phone as she types "how to start therapy?" into a search engine. - 00:08–00:10 A search result showing Betterhelp is displayed on the phone screen. - 00:12–00:42 The screen transitions to a black screen with the text overlay and BetterHelp branding.

# Ad summary This ad for BetterHelp features a woman coming home and sitting on her couch. She picks up her phone and opens the BetterHelp app. The ad then cuts to an exterior shot of an apartment building at night. # Brand positioning BetterHelp is presented as a convenient and accessible platform for psychological support. The brand aims to occupy a space in the consumer's mind as a provider of easy-to-access mental health services. The brand aligns with values of self-care and mental well-being, promoting a lifestyle that prioritizes emotional health. The brand positioning is functional, emphasizing the simplicity and accessibility of its services. # Product BetterHelp is an online platform that provides psychological counseling and support. The product is for individuals seeking mental health assistance from the comfort of their own homes. The ad highlights the convenience of accessing therapy through a mobile app. The app features a user-friendly interface with a button to "Jetzt Starten" (Start Now). The ad addresses the barrier of accessibility by showcasing how easy it is to start using the service. # Visual style The ad has a low-lit, intimate aesthetic, creating a sense of privacy and personal reflection. The editing style is smooth with static shots and slow zooms. The production quality is polished, giving it a commercial feel. The pacing is slow and deliberate, with cuts timed to the music. # Hooks Spoken: 00:10–00:12 Für Mehr Leichtigkeit. Text overlay: 00:10–00:12 Für Mehr Leichtigkeit. Visual: 00:10–00:12 Close-up of the woman's face as she looks at her phone. The lighting is dim, and she has a slight smile. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the pain point is the difficulty of accessing mental health support. The woman is shown coming home and immediately reaching for her phone, suggesting she is seeking a convenient solution to her mental health needs. # Value propositions - Psychological counseling that supports you # Benefits - Ease - Support # Features - Mobile app - Psychological counseling # Call to action None used. # Social proof - None used. # Point of view - Customer 90% – The ad is primarily told from the perspective of a customer using the BetterHelp app in her home. - Brand 10% – The brand's perspective is conveyed through the text overlays and the final shot of the apartment building. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a woman entering her apartment and sitting down on the couch. This sets the scene and introduces the protagonist in a domestic setting. - 00:05–00:09 00:05–00:09 The woman picks up her phone and opens the BetterHelp app. This shows the ease of accessing the service through a mobile device. - 00:09–00:12 00:09–00:12 The ad cuts to a close-up of the woman's face as she looks at her phone. Text overlay appears: "Für Mehr Leichtigkeit." (For More Ease). This emphasizes the benefit of using BetterHelp. - 00:12–00:14 00:12–00:14 The ad shows an exterior shot of an apartment building at night. Text overlay appears: "betterhelp Psychologische Beratung, die dich unterstützt von BetterHelp." (Psychological counseling that supports you from BetterHelp). This reinforces the brand and its offering.

# Ad summary This ad for BetterHelp uses a simple, calming aesthetic to address feelings of being overwhelmed and offers the service as a solution for finding support and lightness. # Brand positioning BetterHelp is presented as a service that provides access to therapists and counselors, aiming to occupy a space in the consumer's mind as a convenient and accessible resource for mental health support. The brand aligns with values of self-care, emotional well-being, and seeking help when needed. It pushes against the norms of dealing with problems alone and promotes the idea of finding lightness and ease through professional guidance. The brand positioning is both functional, by providing access to therapists, and emotional, by offering a path to feeling less overwhelmed and more supported. # Product BetterHelp is an online platform that connects individuals with licensed therapists and counselors. The service is for anyone feeling overwhelmed and seeking support to find more lightness in their lives. The ad highlights the ease of finding a therapist through BetterHelp. It addresses the barrier of feeling overwhelmed by offering a simple solution to connect with professional help. The ad conveys that BetterHelp is a valuable resource for those looking to improve their mental well-being and find support during challenging times. # Visual style The ad has a calming and minimalist aesthetic. The editing style is simple with static shots and smooth transitions. The production quality is polished, creating a professional and trustworthy feel. The pacing is slow and deliberate, allowing viewers to absorb the message. The lighting changes from dim to warm, syncing with the shift from feeling overwhelmed to finding lightness. # Hooks Spoken: 00:00–00:01: Überfordert? Text overlay: 00:00–00:01: Überfordert? Visual: 00:00–00:01: A dimly lit room with a bedside table and lamp. The lamp is off, casting shadows on the wall behind it. The scene is dark and muted, creating a sense of unease or stress. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the feeling of being overwhelmed, signaled by the question "Überfordert?" (Overwhelmed?) # Value propositions - BetterHelp offers a way to find more lightness by connecting you with a counselor. # Benefits - Find more lightness - Connect with professional help # Features - Access to therapists and counselors # Call to action Finde eine Berater:in. (Find a Counselor.) # Social proof - None used. # Point of view - Brand 100% – The ad speaks directly from the brand's perspective, presenting its service as a solution to a common problem. # Storyline - 00:00–00:01 The ad opens with the question "Überfordert?" (Overwhelmed?) to immediately capture the viewer's attention and identify a common feeling. - 00:01–00:03 Following the question, the ad offers a solution: "Für Mehr Leichtigkeit." (For More Lightness.) This suggests that the product can help alleviate feelings of being overwhelmed and bring a sense of ease and support. - 00:03–00:05 The ad concludes by presenting the brand name, BetterHelp, and a call to action: "Finde eine Berater:in." (Find a Counselor.) This reinforces the brand as the solution and encourages viewers to take the next step in seeking help.

# Ad summary This ad for BetterHelp uses a lamp turning on as a metaphor for finding lightness and support through therapy. The ad uses a simple visual of a lamp in a dark room being turned on to represent the emotional support and guidance that BetterHelp can provide. # Brand positioning BetterHelp is presented as a resource for individuals seeking mental health support and guidance. The brand aims to occupy a space in the consumer's mind as a provider of accessible and convenient therapy services. The brand aligns with values of self-care, emotional well-being, and personal growth. The brand positioning is emotional, focusing on providing lightness and support to individuals struggling with difficult feelings. # Product BetterHelp is an online therapy platform that connects individuals with licensed therapists. The platform is for anyone experiencing "schwere gefühle" (difficult feelings) and seeking support. The ad highlights the platform's ability to provide "mehr leichtigkeit" (more lightness) in one's life. The ad addresses the barrier of accessibility by offering a convenient way to find a therapist. # Visual style The ad has a simple and clean aesthetic. The lighting transitions from dark to warm, creating a sense of hope and comfort. The editing is minimal, with static shots and smooth transitions. The production quality is polished, giving the ad a professional feel. # Hooks Text overlay: 00:00–00:01: Schwere Gefühle? Visual: 00:00–00:01: A dimly lit room with dark blue walls. A wooden nightstand is visible, with books, small decorative objects, and a lamp on top. The lamp is unlit. A white door with molding is in the background. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of experiencing "schwere gefühle" (difficult feelings) and the need for support. The visual of a dark room symbolizes the emotional darkness and the desire for relief. # Value propositions - Find a counselor to help with difficult feelings # Benefits - Provides "mehr leichtigkeit" (more lightness) - Offers a convenient way to find a therapist # Features - Online therapy platform - Connects individuals with licensed therapists # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, presenting BetterHelp as a solution to difficult feelings. # Storyline - 00:00–00:01 The ad opens with a dark room and the question "Schwere Gefühle?" (Difficult feelings?) is displayed. - 00:01–00:03 The lamp is turned on, illuminating the room, and the text "Für Mehr Leichtigkeit." (For more lightness.) appears. - 00:03–00:05 The BetterHelp logo appears with the tagline "Finde eine Beraterin." (Find a counselor.)

# Ad summary string # Brand positioning BetterHelp is presented as a platform that challenges the hyper-optimization trend by offering an alternative: psychological support and a focus on mental wellbeing. The brand suggests that constant self-improvement and adherence to trends like 'that girl' can lead to losing touch with one's authentic self. BetterHelp positions itself as a solution to combat the pressures of perfection, advocating for conversations, breaks, and self-compassion, therefore occupying a space in the consumer's mind as a counter-trend solution that values mental health over relentless self-optimization, setting it apart from brands pushing for constant self-improvement. The brand aligns with values of self-acceptance, mental wellbeing, and a rejection of perfectionist standards. The tone is empathetic and understanding, contrasting with the often demanding tone of the self-improvement market. BetterHelp pushes against the norm of constant optimization and self-improvement routines, suggesting they might not be the answer for everyone. # Product BetterHelp is an online platform offering psychological support and counseling services. The product is designed for individuals feeling overwhelmed by the pressure of self-optimization and societal trends. BetterHelp provides access to psychological counseling online. The ad addresses the underlying struggle of maintaining an appearance of self-optimization and constant self-improvement, a pursuit that can lead to losing touch with one's authentic self and cause mental strain. The ad suggests that BetterHelp can provide an alternative to this pressure by offering psychological support to individuals seeking relief from the constant need to optimize every aspect of their lives. The ad promotes the idea that it's okay to embrace conversation, to take breaks, and to be kind to oneself, positioning BetterHelp as a tool to help achieve this balance and find greater ease and authenticity in one's life. # Visual style The ad has a casual and authentic aesthetic. The creator films the video in what appears to be her home, with natural lighting. The video uses quick cuts to transition between the creator and the graphics that appear on the screen. The production quality has a UGC feel. # Hooks Spoken: 00:00–00:02: Wie man 'That Girl' wird? Text overlay: 00:00–00:02: betterhelp Visual: 00:00–00:02: A woman with long blonde hair, wearing a black sweater and black pants, sits on a beige couch with a gray laptop on her lap. She is in a living room setting with a white brick wall behind her, where a black and white poster hangs on the wall. Next to the couch is a tall golden lamp. # Funnel stage Top of funnel (Awareness) # Pain points The constant pressure to self-optimize and improve. # Value propositions - Psychological support online # Benefits - Helps you be kinder to yourself - Helps you find conversations and breaks # Features - Psychological support - Online platform # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is delivered by an individual who seems to be speaking from their own experience. # Storyline - 00:00–00:36 00:00–00:36: The creator lists the things the audience should do to achieve the 'that girl' status, such as using lip stain, hair gloss, waking up at 5 a.m., making a to-do list for every minute of the day, meditation, journaling, adding collagen to coffee, dressing 'quiet luxury,' while still maintaining a personal style, etc. The message conveyed is the pressure people put on themselves to achieve the perfect image. The story is told from the perspective of someone giving life and lifestyle advice. - 00:36–00:43 00:36–00:43: The creator asks the audience if by following all these trends they have lost themselves in the process. The message conveyed is that trying to achieve the 'that girl' status can be exhausting and make people lose their identity. The story is told from the creator's perspective. - 00:43–00:57 00:43–00:57: The creator says that self-optimization is not a trend and that there should be conversations and breaks. The message conveyed is that it is okay to be kind to oneself. The creator then introduces BetterHelp as an online platform for psychological support. The perspective is from the brand BetterHelp.

# Ad summary This ad for BetterHelp features a content creator speaking directly to the camera. She shares that BetterHelp is a good choice for online psychological counseling any time, anywhere via telephone, video, or chat. She reminds viewers that they are not alone and that it's not a weakness to get help. # Brand positioning BetterHelp aims to occupy a space in the consumer's mind as an accessible, convenient, and destigmatized option for online therapy. The brand promotes values of self-care, emotional well-being, and seeking help as a sign of strength, not weakness. It pushes against the traditional norms of in-person therapy by offering services online at any time from anywhere, reducing barriers to entry. The brand positioning is both functional, highlighting the convenience and accessibility of online therapy, and emotional, emphasizing the supportive and empowering aspects of seeking help. # Product BetterHelp is an online platform that provides psychological counseling and support. It's designed for individuals seeking convenient and accessible mental health services. The platform offers counseling via telephone, video, or chat, allowing users to connect with experienced psychological counselors anytime and from anywhere. BetterHelp addresses the barriers of traditional therapy by providing an online, easily accessible service, ensuring users can seek emotional support without geographical or time constraints. A key unique selling point (USP) is the ability to switch counselors at any time, ensuring users find the right fit for their emotional needs. # Visual style The ad has a polished, commercial feel, with a blend of static and quick cuts to maintain viewer engagement. The editing style includes smooth transitions and jump cuts, enhancing the pacing. The production quality is high-end, supporting a positive and approachable tone. The ad features visuals and text overlays timed to music beats and voiceover lines. # Hooks Spoken: Female 1: Ich wünschte, jemand hätte mir das gesagt, als es mir damals nicht so gut ging. Text overlay: betterhelp / ICH / wünschte / DAS GESAGT / als ES mir damals / Nicht gut ging Visual: 00:00–00:03: The shot is medium framing of a fair-skinned woman with long blonde hair sitting cross-legged on a couch. She is wearing a red beanie, light-colored sweatshirt, and red-and-white checkered pajama pants. A tan-colored dog is sitting next to her. Behind her are light colored pillows and a large green plant. # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration or problem the product is solving is the feeling of being alone and unsupported when facing personal struggles or mental health challenges. Quote: "Ich wünschte, jemand hätte mir das gesagt, als es mir damals nicht so gut ging." # Value propositions - Convenience and accessibility - Emotional support and empowerment - Personalized care # Benefits - Convenient and accessible mental health services - Access to experienced psychological counselors anytime and from anywhere - Emotional support without geographical or time constraints - Opportunity to find the right counselor # Features - Online platform - Psychological counseling and support - Counseling via telephone, video, or chat - Switch counselors at any time # Call to action Encourages viewers to sign up with BetterHelp. # Point of view - Customer 100% – The entire video is told from the POV of a content creator speaking from their personal experience. # Storyline - 00:00–00:03 The content creator begins by stating she wishes someone had told her something when she wasn't doing so well. - 00:03–00:08 She encourages viewers that they don't have to do everything alone. The message is to destigmatize seeking help and promote emotional well-being, emphasizing that it's okay to ask for support. - 00:08–00:15 She assures viewers that they are not alone and that getting support is not a weakness but a step that makes them stronger in the long run. The message aims to create a sense of community and reinforce the idea that seeking help is empowering. - 00:15–00:19 She tells the viewer that getting help feels so much easier when they take that first step. This serves as encouragement to take the initiative and seek help. She transitions into a product endorsement of BetterHelp. - 00:19–00:27 The content creator shares that BetterHelp is a really good choice, and with BetterHelp, you can get psychological help online any time, anywhere. - 00:28–00:31 The content creator describes the ways to receive psychological help: via telephone, video, or chat. - 00:31–00:38 She notes that the experienced counselors are always there for you and that you can unload your burden and receive emotional support. The message promotes the accessibility and reliability of BetterHelp's services. - 00:38–00:47 The content creator explains that you can switch counselors at any time if you don't vibe with the one you're initially matched with. It’s communicated that this makes the experience super relaxing, allowing you to find the right person for you. - 00:47–00:56 The content creator leaves the viewer with love and encourages them to sign up with BetterHelp. She reminds viewers that they don't have to face their worries, fears, or difficult decisions alone.

# Ad summary This ad for BetterHelp features a dark room with a hanging light fixture. The light turns on and off as text appears on the screen, advertising BetterHelp. # Brand positioning BetterHelp is presented as a convenient and accessible solution for individuals seeking mental health support. The brand aims to occupy a space in the consumer's mind as a provider of accessible mental healthcare, offering a way to find a therapist and improve one's well-being. The brand aligns with values of self-care, mental wellness, and convenience, promoting a lifestyle that prioritizes emotional health. The brand positioning is functional, focusing on the simplicity and accessibility of finding a therapist through their platform. # Product BetterHelp is an online platform that connects individuals with licensed therapists, providing convenient and accessible mental health support. The platform is for anyone seeking to improve their mental well-being and find a therapist. The ad highlights the ease of finding a therapist through BetterHelp, addressing the purchase barrier of difficulty in accessing mental health services. The ad tells the viewer that BetterHelp is worth trying because it offers a simple and convenient way to find a therapist and improve their mental health. # Visual style The ad has a simple and minimalist aesthetic, with a focus on a single visual element (the light fixture) and text overlays. The editing style is static, with no camera movement or transitions. The production quality is polished, with clean graphics and clear text. The pacing is slow and deliberate, with each shot held for a few seconds to allow the message to sink in. The audio-visual sync is achieved through the timing of the light turning on and off with the appearance of text. # Hooks Text overlay: 00:01–00:02: Neues Jahr. Gleicher Stress? Visual: 00:00–00:01: The shot is a close-up of a black hanging light fixture in a dark room. The light is off, and the background is a dark blue wall. The camera is stationary, and the lighting is dim, creating a sense of unease. / 00:01–00:02: The light turns on, illuminating the inside of the lampshade with a warm glow. The camera remains stationary, and the background remains the same. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that people experience stress, especially at the start of a new year. The text "Neues Jahr. Gleicher Stress?" (New year. Same stress?) signals this frustration. # Value propositions - Find a consultant # Benefits - Convenient mental health support - Accessible mental health support # Features - Online platform - Connects individuals with licensed therapists # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, presenting BetterHelp as a solution to stress and a way to find a therapist. # Storyline - 00:00–00:01 The ad opens with a dark room and a hanging light fixture, creating a sense of unease and stress. - 00:01–00:02 Text appears on the screen asking, "Neues Jahr. Gleicher Stress?" (New year. Same stress?), setting up the problem that the ad aims to solve. - 00:02–00:03 The light turns on, and text appears on the screen stating, "Für Mehr Leichtigkeit" (For more ease), offering a solution to the stress. - 00:03–00:05 The light brightens further, and the BetterHelp logo appears, along with the text "Finde eine Berater:in" (Find a consultant), presenting BetterHelp as the solution.

# Ad summary This ad for BetterHelp features a woman speaking in German about the challenges of dealing with things on your own. She advocates for online therapy through BetterHelp via video chat, chat, or telephone to deal with issues when and how it suits you. The ad shows options within the BetterHelp app and also mentions that you can switch therapists at any time. # Brand positioning BetterHelp is presented as a convenient and flexible solution for individuals seeking mental health support. The brand aims to occupy a space in the consumer's mind as an accessible and non-intimidating platform for therapy. It promotes a message of self-care and prioritizes one's mental and emotional well-being. BetterHelp challenges the norm of struggling alone and promotes the idea that seeking help is a sign of strength, not weakness. The brand offers a functional approach to therapy with online convenience and easy access. # Product BetterHelp is an online therapy platform that connects individuals with licensed therapists through video chat, live chat, or telephone. The product is for anyone struggling with their mental health, and the ad speaks directly to those who feel overwhelmed or that they're dealing with too much on their own. BetterHelp offers a way to match with a therapist who suits your needs and goals. It also addresses the potential barrier of finding the right fit by highlighting the ability to switch therapists easily and at any time. The product offers convenience and flexibility for accessing therapy from anywhere. It normalizes the process of seeking help and prioritizes mental well-being. # Visual style The ad's overall aesthetic is natural and relatable, featuring a mix of UGC-style content and simple graphics. The editing style is straightforward with quick cuts and minimal transitions. The production quality has a casual UGC feel, with natural lighting and minimal effects, which contributes to a conversational tone. The pacing is consistent throughout. # Hooks Spoken: 00:00–00:06 Female 1: Vielleicht ist es gar kein Mut weiterzumachen, sondern einfach Gewohnheit. Dieses ,Ich schaff das schon irgendwie‘, bis es irgendwann zu viel wird. Text overlay: 00:00–00:09 betterhelp / 00:00–00:02 Vielleicht ist es gar kein Mut, / 00:01–00:03 weiterzumachen / 00:02–00:03 sondern einfach / 00:02–00:05 Gewohnheit. / 00:03–00:05 ,Ich schaff das schon irgendwie‘, / 00:04–00:06 bis es irgendwann zu viel wird. Visual: 00:00–00:05 A woman with light brown skin, dark hair pulled back, wearing a light gray sweater, stands in front of a white wall. She is holding a small microphone and speaking directly to the camera with a serious, empathetic expression. The camera is stationary and close-up, focusing on her face and upper body. The lighting is natural, and there are minimal shadows. Text overlays with the brand name and her words appear as she speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of trying to manage everything alone and feeling overwhelmed. The woman shares a common sentiment: “Ich schaff das schon irgendwie’ (I’ll manage somehow)”, highlighting how the pressure of trying to handle everything independently can eventually become too much. # Value propositions - The ability to switch therapists ensures a good fit - Provides you a counselor when and where it suits you - Addresses your specific goals # Benefits - Accessibility and convenience - Flexibility to access therapy from anywhere - Personalized matching with therapists - Control over your therapy journey - Prioritizes mental well-being - Easy to switch therapists - Für Mehr Leichtigkeit (for more lightness) # Features - Online therapy platform - Video chat - Live chat - Telephone sessions - Matching with therapists based on needs and goals - Ability to switch therapists # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The woman in the ad speaks from a relatable customer perspective, sharing common experiences and struggles. - Brand 50% – The brand is represented through product demos, overlaid text, and information about the service's features and benefits. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a woman speaking directly to the camera in German about the challenges of handling things alone. The message suggests that pushing through and trying to manage everything can eventually become too much. This is told from the customer point of view as it sets the stage for when things become too overwhelming. The tone is conversational and empathetic, establishing a relatable and understanding atmosphere. - 00:05–00:12 00:05–00:12 Building on the previous point, the woman assures viewers that they don't have to deal with things alone and introduces BetterHelp as an online platform for video chat, chat, or phone conversations with a counselor when and where it suits you. This shifts to the brand's perspective by introducing a product. The message promotes accessibility and convenience, positioning BetterHelp as a support system. The visuals reinforce the message with overlaid text and icons illustrating the chat and phone options. - 00:12–00:17 00:12–00:17 The ad shows a walkthrough of the BetterHelp platform, highlighting its user-friendly interface and how it works. It highlights the option to answer questions, and then get matched with someone who fits your needs. This continues from the brand perspective, demonstrating the ease of use and personalized matching. The tone is informative and reassuring. - 00:17–00:22 00:17–00:22 The woman states that if you realize the therapist is not a good match you can switch easily at any time. This reinforces the flexibility and control users have over their therapy journey. This continues from the brand perspective, reassuring users about finding the right fit. The visuals of the woman speaking in a casual, friendly manner complement the comforting message. - 00:23–00:27 00:23–00:27 The ad concludes with a green screen and a tagline: "Für Mehr Leichtigkeit" (“For More Lightness”). The screen reminds viewers that they can take themselves as seriously as they already do with others. This is told from the brand's perspective with a motivational reminder. The visual style shifts, transitioning to a simple background with text, reinforcing the message of self-care and mental well-being.

# Ad summary This ad for BetterHelp features a woman looking out the window while holding her phone. The ad copy suggests that if life feels overwhelming, BetterHelp can provide someone to listen. # Brand positioning BetterHelp is presented as a convenient and accessible platform for mental health support. The brand positions itself as a resource for individuals who are experiencing difficulties in their lives and need someone to listen. The ad promotes the idea that seeking help is a sign of strength, not weakness, and that BetterHelp can provide a safe and supportive environment for individuals to address their challenges. The brand aims to occupy a space in the consumer's mind as a reliable and empathetic provider of mental health services, offering a convenient way to connect with qualified professionals and receive the support they need. # Product BetterHelp is an online platform that provides access to licensed therapists and counselors. The service is designed for individuals who are experiencing difficulties in their lives and need someone to listen. The ad suggests that BetterHelp offers a convenient and accessible way to connect with qualified professionals and receive the support they need. The platform aims to address the purchase barrier of accessibility by providing a convenient way to connect with therapists from the comfort of one's own home. # Visual style The ad has a natural and inviting visual style. The lighting is soft and warm, creating a sense of comfort and intimacy. The color palette is muted and earthy, with a focus on natural tones. The overall effect is calming and reassuring, suggesting that BetterHelp can provide a safe and supportive environment for individuals to address their challenges. # Hooks Headline: Manchmal ist das Leben schwer. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of feeling overwhelmed by life's challenges, as expressed in the line "Manchmal ist das Leben schwer" (Sometimes life is hard). # Value propositions - If life feels overwhelming, BetterHelp can provide someone to listen. # Benefits - Someone to listen to you # Features - Online platform - Access to licensed therapists and counselors # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand presenting itself as a supportive resource for individuals who are experiencing difficulties in their lives. # Storyline - The ad opens with the statement "Manchmal ist das Leben schwer" (Sometimes life is hard), which is intended to resonate with viewers who are experiencing difficulties in their lives. This is told from the brand's perspective, setting the stage for the solution they offer. - The ad continues with the line "Wenn alles zu viel wird-sprich mit jemandem, der dir zuhört" (When everything becomes too much - talk to someone who listens to you), which is intended to encourage viewers to seek help when they are feeling overwhelmed. This is told from the brand's perspective, offering a solution to the problem presented in the first beat. - The ad concludes with the BetterHelp logo, which is intended to reinforce the brand's identity and provide viewers with a clear call to action. This is told from the brand's perspective, directing viewers to their platform for support.

# Ad summary This ad for BetterHelp highlights the flexibility and convenience of online therapy. It features a woman using her phone, with text bubbles pointing out the benefits of the service, such as flexible scheduling and multiple communication methods. # Brand positioning BetterHelp is presented as a modern and accessible solution for mental health support. The brand emphasizes convenience and flexibility, positioning itself as an alternative to traditional therapy. It aims to occupy the space of accessible and convenient mental healthcare, promoting a lifestyle where support is readily available on your own terms. The brand pushes against the norms of rigid scheduling and in-person appointments, offering a functional approach to therapy through its platform. # Product BetterHelp is an online therapy platform that provides mental health support through video, phone, or chat. It is designed for individuals seeking convenient and flexible access to therapy. The ad highlights key features such as "Volle Flexibilität" (full flexibility), the ability to connect via "Video, Telefon oder Chat" (video, phone, or chat), "Kein Pendeln" (no commuting), and "Kein Suchen" (no searching). These features address common barriers to seeking therapy, such as time constraints, location limitations, and the difficulty of finding a suitable therapist. The ad conveys that BetterHelp offers a hassle-free way to receive mental health support, making it worth trying for those who need it. # Visual style The ad has a clean and modern visual style with a focus on natural lighting and a shallow depth of field. The use of green speech bubbles adds a pop of color and draws attention to the key benefits of the service. The overall aesthetic is approachable and relatable, suggesting a user-friendly and accessible platform. # Hooks Headline: Unterstützung, wenn du sie brauchst. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of difficulty accessing traditional therapy due to scheduling constraints, location limitations, and the hassle of finding a suitable therapist. The phrase "Kein Pendeln" (no commuting) and "Kein Suchen" (no searching) directly signal these frustrations. # Value propositions - Full flexibility: Therapy that fits your schedule and lifestyle. - Video, phone, or chat options: Connect with a therapist in the way that's most comfortable for you. - No commuting: Access therapy from anywhere, saving time and travel costs. - No searching: Find a therapist quickly and easily through the BetterHelp platform. # Benefits - Full flexibility - Video, phone, or chat options - No commuting - No searching # Features - Volle Flexibilität - Video, Telefon oder Chat - Kein Pendeln - Kein Suchen # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman using her phone represents the customer's perspective, showing how the product can be integrated into daily life. - Brand: The text bubbles and tagline represent the brand's perspective, highlighting the key features and value propositions of the service. # Storyline - The ad opens with a woman looking at her phone, suggesting she is using the BetterHelp app. This is included to show the product in use and create a relatable scenario for the viewer, from the customer's perspective. - Text bubbles highlight the benefits of BetterHelp, such as full flexibility, multiple communication methods, no commuting, and no searching. This is included to showcase the key features and value propositions of the service, from the brand's perspective. - The ad concludes with the tagline "Unterstützung, wenn du sie brauchst" (support when you need it) and the BetterHelp logo. This is included to reinforce the brand message and provide a clear call to action, from the brand's perspective.

# Ad summary This image ad for BetterHelp promotes the fact that their therapists now accept insurance in your area. The ad features headshots of four therapists and a call to action to find a therapist. # Brand positioning BetterHelp is presented as a modern and accessible platform for therapy, emphasizing convenience and affordability. The brand aims to occupy the space of accessible mental healthcare, positioning itself as a solution for those seeking therapy without the traditional barriers of cost and location. The brand aligns with values of inclusivity and convenience, promoting a lifestyle where mental health support is readily available. By highlighting insurance acceptance, BetterHelp pushes against the norm of therapy being expensive and inaccessible, making it a more functional and financially viable option for potential clients. # Product BetterHelp is an online therapy platform that connects users with licensed therapists through virtual sessions. The platform is for individuals seeking mental health support from the comfort of their own homes. The ad highlights that BetterHelp therapists now accept insurance, addressing a significant financial barrier to accessing therapy. The platform offers a convenient and accessible way to receive therapy, removing the need for in-person appointments and potentially reducing costs with insurance coverage. The ad encourages viewers to find a therapist through the platform, suggesting that BetterHelp is a worthwhile option for those seeking mental health support. # Visual style The ad has a clean and modern visual style with a focus on accessibility and trustworthiness. The production quality is high, with professional headshots and clear typography. The visual motif is a grid layout with circular headshots, creating a sense of balance and order. The image treatment includes background removal and color grading to create a cohesive look. The typography is large and bold, making the message easy to read and understand. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: betterhelp therapists now accept insurance # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the high cost of therapy, which prevents many people from seeking mental health support. # Value propositions - Therapists now accept insurance in your area.* # Benefits - More affordable therapy - Accessible therapy # Features - Therapists accept insurance # Call to action FIND A THERAPIST # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the benefits of using BetterHelp and encouraging viewers to find a therapist on their platform. # Storyline - The ad starts by announcing that BetterHelp therapists now accept insurance, immediately addressing a common barrier to therapy: cost. The brand is telling the audience that therapy is now more accessible and affordable. - The ad then specifies that this insurance acceptance is available in the viewer's area, making the offer more relevant and personalized. The brand is telling the audience that this benefit is directly applicable to them. - The ad showcases headshots of diverse therapists, each identified by their credentials (LMFT, LCSW, LPC, PhD), building trust and credibility. The brand is showing the audience the faces of the professionals available on the platform. - The ad concludes with a clear call to action to find a therapist, prompting immediate engagement. The brand is guiding the audience to take the next step and explore the platform.

# Ad summary This BetterHelp ad presents an interview on the street, asking people what they do to cope with loss. The ad features a young woman named Chloe who explains the importance of family and therapy for coping with the loss of her grandfather. # Brand positioning BetterHelp is presented as a resource for accessible and convenient therapy. The brand does not position itself against any other competitor, instead implying its services are a part of a normal and healthy coping process. BetterHelp aims to occupy a space in the consumer's mind that seeks emotional and mental well-being by offering easily accessible help and support. The ad focuses on empathy and relatability, showing real people sharing their struggles and how therapy, like that offered through BetterHelp, can be a helpful tool. The brand promotes a functional and emotional approach to mental health, emphasizing support and healing. # Product BetterHelp is an online therapy platform that connects users with licensed therapists through a secure and convenient platform. The platform offers a range of services, including individual therapy, couples therapy, and group sessions. It allows users to communicate with therapists via text, audio, or video, providing flexibility to fit different schedules and preferences. The platform also addresses barriers to entry by offering accessible, affordable, and convenient mental health support. The product is for anyone dealing with emotional or mental health challenges, providing a safe space for users to explore their feelings and develop coping strategies. # Visual style The ad has a polished, commercial feel with natural lighting. It features static shots and smooth transitions with quick cuts that align with the speaker change. The production quality is high-end commercial quality, making it feel professional and trustworthy. The pacing is medium, with the cuts timed to the speaker change at approximately 12 CPM. # Hooks Spoken: 00:00–00:01 Male 1: Open up to me. Text overlay: 00:00–01:01 betterhelp Visual: 00:00–00:02 Two people sit on a park bench outside. To the left, a woman with black hair, fair skin, and a tan hoodie. To the right, a man with curly blonde hair, light skin, tattoos, and a gray shirt. In the background, there is a street and a lit tree. The man is holding a microphone in front of the woman. The camera framing is mid-shot, stationary, and in the third person. The lighting is natural daylight. The text overlay reads, “betterhelp.” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses grief and loss, as the woman explains that she recently lost her grandfather and is working through it now. # Value propositions - Connects users with licensed therapists (feature) which provides accessible mental health support (benefit) - Convenient platform (feature) which offers therapy from the comfort of your own home (benefit) # Benefits - Accessible mental health support - Convenient platform - Therapy from the comfort of your own home # Features - Online therapy platform - Connects users with licensed therapists # Call to action None used. # Social proof - I'm going to therapy. I'm a very big advocate of therapy. I've been in it for six years." – Female 1 (Customer) - Knowing that we all kind of went through it together was really helpful. Like, I'm not alone." – Female 1 (Customer) # Point of view - Customer 90% – The woman shares her personal story with the audience, creating a sense of empathy and relatability. - Brand 10% – The interviewer speaks on behalf of BetterHelp, asking the questions and encouraging sharing. # Storyline - 00:00–00:01 00:00–00:01 A man with a microphone asks a woman, “Open up to me. What was your lowest moment in life?” This is meant to engage the viewer by diving into a relatable struggle and creating a sense of empathy. - 00:02–00:05 00:02–00:05 The woman responds that she recently lost her grandfather three days before her birthday. This communicates the rawness of the situation and immediately demonstrates the real-world circumstances that can impact mental health. - 00:05–00:12 00:05–00:12 The woman shares that she is working through her grief while emphasizing that her grandfather was one of her best friends, and she loves him so much. This reveals the significance of the relationship and the depth of her loss, making it clear how important this person was. - 00:12–00:26 00:12–00:26 The woman describes her grandfather as a prominent figure in her life. This emphasizes the importance of the relationship and helps the viewer further understand the grief she is experiencing. - 00:26–00:28 00:26–00:28 The man asks what is currently helping her get through losing him. This shifts the focus to solutions and signals the intent to provide support and help for viewers facing similar issues. - 00:29–00:38 00:29–00:38 The woman explains that she leans on the support of family and friends and attends therapy. This highlights therapy as an important resource and shows a positive step that helps the viewer feel less helpless. - 00:38–00:50 00:38–00:50 The woman explains that therapy helps her to feel less alone. The support from family and therapy, highlighting the emotional support offered by these resources. - 00:51–01:10 00:51–01:10 The man asks the woman to share one of her favorite memories with her grandfather. This shows a sentimental side and emphasizes how the people in your life influence one's well-being. - 01:10–01:14 01:10–01:14 The interviewer responds, “That's beautiful.” This emphasizes the sentimental quality of the story she just shared. - 01:15–01:16 01:15–01:16 The interviewer asks what the woman's name is for the people watching. This adds a personal touch. - 01:16–01:19 01:16–01:19 The end of the video transitions to on-screen text that reads, “Open up to me.” This solidifies the message that you are able to open up and share with BetterHelp.

# Ad summary This video ad promotes Season 2 of "Mind If We Talk?", a podcast presented by BetterHelp. It opens with an animated sequence illustrating various personal "I Wish You Knew" statements, highlighting common unspoken struggles like menopause, male emotional vulnerability, growing up in a low-income family, and lacking a college degree, to evoke empathy and a universal desire for understanding. The ad then transitions to Dr. Sreela Roy-Greene, a licensed therapist with BetterHelp and host of the podcast, who introduces the new season's format: bringing together two people with different lived experiences (spouses, friends, different generations) for frank, honest, and supported conversations. Another BetterHelp therapist, Sarah Close, further explains how BetterHelp therapists help unpack underlying issues to foster mutual understanding. The ad emphasizes that these are not debates but conversations where listening is key, presenting the podcast as a resource for those who wish for deeper understanding or struggle to initiate difficult dialogues. It concludes with a call to action to listen wherever podcasts are available and watch full episodes on BetterHelp's YouTube channel. # Brand positioning BetterHelp is positioned as a supportive and understanding mental health resource that facilitates deep, honest conversations and provides therapeutic guidance. The brand aims to occupy a space in the consumer's mind as an accessible and empathetic provider of mental wellness support, particularly through its associated content like the "Mind If We Talk?" podcast. It aligns with values of empathy, understanding, open communication, and personal growth. The brand subtly pushes against the norm of traditional, formal therapy by promoting accessible conversations and understanding as a core value, rather than just problem-solving. The positioning is emotional, focusing on connection, understanding, and personal growth through shared experiences and professional support. # Product The product being advertised is "Mind If We Talk?" Season 2, a podcast presented by BetterHelp. This podcast brings together two people with different lived experiences to have frank conversations that many might not know how to start. The ad states that "Each episode will bring together two people with different lived experiences. They could be spouses, family members, friends, even people from different generations." The podcast is for anyone who has wished someone truly understood them or wondered how to start a hard conversation with someone they love. The core function is to model and facilitate "honest, surprising conversations where listening matters just as much as speaking." It offers a platform for understanding diverse perspectives and implies therapeutic benefits through engagement with such conversations, supported by BetterHelp therapists who "help us unpack what's happening beneath the surface." The unique selling proposition is its focus on honest, supported, and understanding-rooted conversations between people with differing viewpoints, helping listeners feel understood and learn how to approach difficult discussions. The use occasions are for anyone seeking to understand others better, start difficult conversations, or reflect on their own experiences. # Visual style The ad features a hybrid visual style, blending stylized, motion-graphics animation with a polished, studio-shot interview/podcast aesthetic. The editing rhythm is quick in the animated segments, with rapid cuts, text animations, and quick transitions between different visual concepts, creating a dynamic and engaging pace. The live-action segments have a more static shot, typical of a professional podcast recording, maintaining a steady pace. Production quality is high for both animated and live-action parts, suggesting a polished commercial rather than UGC. Visual motifs include the consistent use of green and orange/light blue color palettes in the animated segments, and the repeating "I Wish You Knew" text framework. The pacing shifts from fast and dynamic in the problem-setting animation to a more measured, conversational pace in the expert commentary. Audio-visual sync is strong, with text overlays appearing precisely with spoken lines and sound effects aligning with animated actions. # Hooks Spoken: Hey, can I talk to you about something? Text overlay: Hey / Can I Ta / Can I Talk to You About / Can I Talk to You About Something? Visual: A solid, dark green background with three small, bright orange circular dots pulsating and moving slightly to the right, simulating a "typing" animation. / The three orange dots quickly fade and are replaced by three slightly larger, solid white circular dots, still pulsating. The green background remains. / The three white dots fade. A dark green message bubble, outlined in light green, quickly animates from the center, growing larger. The green background remains. / The message bubble is fully formed and centered. The word "Hey" in white, serif font appears inside the message bubble. / The message bubble and "Hey" quickly disappear. The green background remains. / Centered text "Can I Ta" appears in light green, serif font. / The text quickly changes to "Can I Talk to You About" in light green, serif font. / The text quickly changes to "Can I Talk to You About Something?" The word "Something?" is in white, serif font and underlined with a thick orange line. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the lack of understanding and inability to have difficult, honest conversations with others, leading to feelings of isolation and unaddressed struggles. Direct Quote/Visual: The repeated "I Wish You Knew" followed by various personal struggles ("How Lonely Menopause Felt," "Why It's So Hard for Men to Share Their Feelings," "What It Was Like Growing Up in a Low Income Family," "How Hard It Was Not Having a College Degree," "What It's Like to Be Me."). The question "What if the conversations we're avoiding are actually the ones that could bring us closer?" directly points to the avoidance of these conversations as a problem. # Value propositions - Honest, surprising conversations where listening matters just as much as speaking: This implies the value of genuine connection and mutual understanding, which is often lacking in everyday dialogue. - BetterHelp therapists help us unpack what's happening beneath the surface so we don't just hear each other—we understand each other: This links the podcast's content directly to professional therapeutic insights, offering deeper self-awareness and empathy. - Therapy is about helping people have these exact kinds of conversations—honest, supported, and rooted in understanding: This positions the podcast as a valuable, accessible tool for personal growth and improved relationships, akin to the benefits of therapy. - If you've ever wished someone in your life truly understood you, or wondered how to start a hard conversation with someone you love, this season is for you: This directly addresses common relational struggles and positions the podcast as a practical guide and comforting resource. # Benefits - Brings people closer through conversation. - Helps understand why certain struggles are challenging (e.g., loneliness in menopause, difficulty sharing feelings). - Provides a platform for individuals to feel truly understood. - Offers guidance on how to start hard conversations with loved ones. - Fosters deeper understanding between individuals. - Helps unpack underlying issues. - Supports honest and surprising dialogues. # Features - Podcast format (Mind If We Talk? Season 2) - Conversations between two people with different lived experiences - Includes spouses, family members, friends, different generations - Focuses on "frank conversations" - BetterHelp therapists help "unpack what's happening beneath the surface" - Honest, surprising conversations - Listening matters as much as speaking - Honest, supported, and rooted in understanding conversations - Available on Apple Podcasts, Spotify, Amazon Music, and YouTube (full episodes) # Call to action Tune in wherever you get your podcasts, Listen on Apple Podcasts, Listen on Spotify, Listen on Amazon Music, Watch on YouTube, Listen wherever you get your podcasts., Watch full episodes on BetterHelp's YouTube channel. # Social proof - "In our first season, we focused on the struggles we carry alone—loneliness, imposter syndrome, heartbreak, and healing." - Female 1 (Licensed Therapist, BetterHelp) - The visual of four different people (including the host) in a split screen speaking into microphones while discussing struggles. This implies a diverse range of real individuals who have participated and shared their experiences, offering implicit social proof of engagement and relevance. # Point of view - Brand 60% – The majority of the video is presented by the host, an expert from BetterHelp, explaining the podcast, its purpose, and its connection to therapeutic principles, along with animated brand-centric messaging. - Customer 40% – The initial animated segment captures common internal struggles and wishes from the perspective of various individuals, representing the diverse experiences and pain points of potential listeners. # Storyline - 00:00–00:06 The video opens with abstract, animated typing dots on a green background, evolving into a message bubble containing "Hey" followed by "Can I Talk to You About Something?". This sets an intriguing, direct, and conversational tone, immediately engaging the viewer as if a personal message is being received. The fast-paced animation and sound effects create a sense of urgency and curiosity. - 00:06–00:11 The visual transitions to an animated woman's face and shoulders, colored green on an orange background, with an animated target appearing on her chest. Text appears: "I Wish You Knew" followed by "How Lonely Menopause Felt". This shifts to a light blue background with an animated hand holding an hourglass where a person is trapped in the bottom, continuing the "I Wish You Knew" text. This sequence introduces the core emotional theme of unspoken struggles and a desire for understanding, using abstract visuals to represent internal feelings and personal challenges. The combination of personal narration and symbolic animation effectively conveys empathy. - 00:11–00:16 The background returns to green with the "I Wish You Knew" text, overlaid with an animated scribble. The scribble then transitions into an image of two men hugging, both in green, with the text "Why It's So Hard for Men to Share Their Feelings". This continues the theme of internal struggles and the desire for understanding, specifically highlighting male emotional vulnerability and societal expectations, making the struggles relatable to a broader audience. - 00:16–00:22 The scene shifts to a teal background with animated hands moving trays of food, one with comfort food, one empty, and the text "What It Was Like Growing Up in a Low Income Family". Then, a retro green computer monitor appears, displaying "JOB APPLICATION," which then changes to a "REJECTED" screen with a lightning bolt, and the text "How Hard It Was Not Having a College Degree". This part addresses socioeconomic struggles and educational barriers, broadening the scope of personal challenges to systemic issues, further emphasizing the need for understanding and empathy across diverse experiences. - 00:22–00:26 The animation returns to a green background with typing dots and a message bubble, and the text "I Wish You Knew What It's Like to Be Me." This serves as a concluding statement to the animated "I Wish You Knew" segment, summarizing the universal desire for deep, personal understanding and hinting at the podcast's purpose to address these diverse experiences. - 00:26–00:31 Dr. Sreela Roy-Greene appears directly addressing the camera in a podcast studio setting. She asks, "What if the conversations we're avoiding are actually the ones that could bring us closer?" This marks a shift from abstract illustrations of problems to a direct, spoken question, introducing the solution-oriented aspect of the podcast and immediately posing a thought-provoking challenge to the viewer. This is presented from an expert perspective. - 00:31–00:37 The video quickly shifts to an animated green background, then back to Dr. Roy-Greene, who states, "Welcome to season two of Mind If We Talk? presented by BetterHelp." She then explains that in the first season, they focused on struggles like "loneliness, imposter syndrome, heartbreak, and healing." This is the official introduction of the podcast and the brand, setting the context and demonstrating a track record of addressing deep emotional themes. - 00:37–00:43 A split screen shows four different individuals in separate frames (two males, two females), each wearing headphones and speaking into microphones, as Dr. Roy-Greene continues her voiceover about struggles. This visually reinforces the idea of diverse individuals sharing their experiences, making the podcast concept tangible and relatable, suggesting a community of people opening up. - 00:43–00:50 Dr. Roy-Greene returns, explaining that "This season, we're doing something different. Each episode will bring together two people with different lived experiences." This introduces the unique premise of Season 2, highlighting its innovative approach to fostering understanding. - 00:50–00:56 The split screen returns, showing a younger woman and a younger man, both with headphones and microphones, while Dr. Roy-Greene's voiceover elaborates: "They could be spouses, family members, friends, even people from different generations." This provides concrete examples of the types of relationships and diverse perspectives that will be featured, further illustrating the podcast's focus on bridging gaps. - 00:56–01:03 The split screen shifts to the younger woman with an older woman, continuing the voiceover: "Together, they'll sit down for frank conversations that many of us wouldn't quite know how to start." This emphasizes the podcast's role in guiding listeners through challenging yet necessary dialogues. - 01:03–01:13 Dr. Roy-Greene is back on screen. Text overlays appear sequentially, each accompanied by her voiceover, presenting examples of specific "I wish you knew" statements: "I Wish You Knew How Having Our Baby Made Me Feel Differently About Our Marriage," and "I Wish You Knew What It Was Like Being a Woman in the 1960s." This directly ties the podcast's purpose back to the emotional "I Wish You Knew" theme established at the beginning, making the content highly relevant to personal experiences. - 01:13–01:21 Dr. Roy-Greene emphatically states, "These aren't debates. They're not arguments. They're honest, surprising conversations where listening matters just as much as speaking." This clarifies the supportive and non-confrontational nature of the podcast, reassuring potential listeners about the tone and intent. - 01:21–01:30 Sarah Close, identified as a "Licensed Professional Counselor, BetterHelp," appears and explains, "BetterHelp therapists help us unpack what's happening beneath the surface so we don't just hear each other—we understand each other." This clearly links the podcast to BetterHelp's core service, demonstrating the therapeutic expertise underpinning the conversations and emphasizing the benefit of deeper understanding. - 01:30–01:39 Dr. Roy-Greene returns, stating, "Therapy is about helping people have these exact kinds of conversations—honest, supported, and rooted in understanding." This reinforces the connection between the podcast's approach and the principles of therapy, legitimizing the podcast's methodology and further aligning it with BetterHelp's mission. - 01:39–01:48 Dr. Roy-Greene addresses the viewer directly: "If you've ever wished someone in your life truly understood you, or wondered how to start a hard conversation with someone you love, this season is for you." This is a direct call to relevance, speaking to the viewer's potential pain points and positioning the podcast as a direct solution. - 01:48–02:03 The video transitions to a static green background with the podcast cover art and multiple platform logos. A voiceover announces: "Mind If We Talk? Season 2 launches March 26th. Listen wherever you get your podcasts. Watch full episodes on BetterHelp's YouTube channel." This serves as a clear call to action, providing concrete details on how and when to access the podcast, transitioning from emotional resonance to practical engagement.

# Ad summary This ad for BetterHelp features a testimonial from a young man recounting how therapy with the service improved his relationship with his mother. The ad intersperses soundbites from the man and his mother as they discuss this. # Brand positioning BetterHelp is presented as a modern and accessible teletherapy platform that facilitates positive change through mental health support. The brand aims to occupy a space in the consumer's mind as a convenient and effective solution for emotional well-being and improved relationships. BetterHelp emphasizes personal growth and connection, as seen in the tagline 'Feel lighter in your relationships.' The brand positions itself as a supportive tool that encourages users to explore and strengthen interpersonal dynamics through therapy. The brand messaging avoids traditional clinical positioning in favor of relatable human stories that prioritize emotional connection and personal insights. # Product BetterHelp is advertised as a teletherapy service that provides users access to licensed therapists through an online platform. The service is implied to be suitable for anyone seeking personal growth and improved relationships. The ad highlights the benefit of deepening connections with loved ones through the insights gained in therapy. The ad addresses a potential purchase barrier by showcasing the tangible effects of therapy on real-life relationships. By featuring a story of a son and his mother, BetterHelp demonstrates its value as a tool for enhancing understanding and support between family members. # Visual style The ad has a warm, natural aesthetic with soft lighting and a muted color palette, lending a cozy and intimate feel. The video's editing style is smooth and deliberate, with static shots and simple transitions that maintain a consistent rhythm. The production quality is a blend of polished commercial and UGC, which enhances the personal and relatable tone, engaging the audience on an emotional level. The pace is moderate, allowing viewers to absorb the message without feeling rushed, and the audio-visual sync is carefully managed to align with the testimonial. # Hooks Spoken: I started therapy four years ago. Text overlay: I started therapy four years ago. Visual: 00:00–00:03: Close-up of a young man with curly, dyed blond hair and round gold glasses. He wears a light blue denim shirt and a necklace. He sits in front of an off-white wall and looks off-camera to his left. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of strained family relationships, and the feeling of disconnection and worry. # Value propositions - Therapy can enhance understanding and support between family members. - Therapy can lead to a feeling of lightness in your relationships. # Benefits - Personal growth - Improved relationships - Deepened connections with loved ones # Features - Teletherapy service - Access to licensed therapists through an online platform # Call to action None used. # Social proof - "I started therapy four years ago...I went up to my mom and I told her I really need help" - Male 1 (Customer) - "By doing that, I put a lot of trust in you, you know, but also making us closer I feel. Uh by maybe showing you a side of me that I hadn't shown before." - Male 1 (Customer) # Point of view - Customer 100% – The majority of the video is told from the POV of a customer of BetterHelp. # Storyline - 00:00–00:03 A young man begins to tell his story about going to therapy four years ago. - 00:04–00:11 He recounts telling his mom that he was struggling and asked her to help him find a therapist. - 00:12–00:19 The mother explains that she was worried but felt she could only be present for her son. - 00:20–00:30 The young man emphasizes that by doing that, he put a lot of trust in her, which brought them closer. - 00:31–00:36 The mother holds up a card and asks her son about something therapy has taught him about himself that has changed everything between them. - 00:37–00:46 The young man states that he realized that he really needed others, which drastically changed his relationships. - 00:47–00:51 The mother and son hug. - 00:50–00:51 The BetterHelp tagline appears: "Feel lighter in your relationships." - 00:51–00:54 The BetterHelp logo and brand message appear: "Discover the power of therapy with BetterHelp."

# Ad summary The image ad promotes BetterHelp with an inspirational quote about self-love. It aims to suggest the brand aligns with mental wellness and teaches its audience the importance of self-care. # Brand positioning BetterHelp is presented as a brand that aligns with and promotes mental wellness, self-care, and personal growth. The quote provided is focused on the importance of self-love as a way to teach others how to treat you. This suggests that BetterHelp aims to occupy a space in the consumer's mind as a supportive resource for mental and emotional well-being, as well as encouraging a healthy relationship with oneself. The brand's positioning is emotional, focusing on empowerment, self-love, and improved relationships. # Product The product being advertised is BetterHelp, a platform that provides access to licensed therapists and mental health support. The ad does not explicitly describe how the platform works or who it is for, but it implies that it is for individuals seeking to improve their self-love and relationships. The ad focuses on the idea that self-love is not selfish but rather a way to teach others how to meet you halfway, suggesting that BetterHelp can help individuals develop healthier relationships through self-improvement. The ad does not directly address purchase barriers or provide specific product details, but it aims to create a sense of trust and credibility by associating the brand with positive values and emotional well-being. # Visual style The ad features a soft, natural aesthetic with a focus on promoting emotional well-being. The image is shot with soft lighting and a shallow depth of field, blurring the background and drawing attention to the text and tulips in the foreground. The color palette is muted and calming, with natural tones of green, orange, and gray. The overall effect is gentle and inviting, suggesting a sense of tranquility and self-care. # Hooks Headline: Self-love isn't selfish. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that people struggle with prioritizing their own needs and may feel guilty or selfish when practicing self-care, as communicated by the phrase "Self-love isn't selfish." # Value propositions - Self-love is not selfish, it teaches others how to treat you. # Benefits - teach others to meet you halfway # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad, including the headline and body copy, represents the brand's point of view, promoting the idea that self-love is essential for healthy relationships and associating the brand with this message. # Storyline - The ad opens with the phrase "Self-love isn't selfish," to immediately challenge a common misconception about self-care from the brand’s perspective. This is intended to reframe the viewer’s understanding of self-love as a positive and necessary practice. - The brand expands upon this thought with "It's how you teach others to meet you halfway," to explain that self-love leads to healthy boundaries and balanced relationships. This suggests that BetterHelp can teach viewers how to cultivate self-love for better interactions with others. - Finally, the BetterHelp logo is shown in the bottom right corner to associate the brand with self-love, positive relationships, and mental wellness, from the brand’s perspective.

# Ad summary This ad by BetterHelp features two experts discussing resilience in the dating world. They emphasize the importance of emotional fitness and not letting rejection deter you from putting yourself out there, highlighting how therapy with BetterHelp can help. # Brand positioning BetterHelp is presented as a convenient online therapy platform providing access to licensed therapists. The brand emphasizes the importance of emotional resilience and self-love, positioning itself as a tool to help individuals navigate challenges, particularly in relationships and dating. BetterHelp aligns with a lifestyle of self-improvement and emotional well-being, addressing the need for mental health support in a relatable and accessible way. # Product BetterHelp is an online therapy platform that connects users with licensed therapists through a convenient digital interface. The service aims to help individuals develop emotional resilience and fitness, particularly when navigating the challenges of the dating world. It emphasizes the importance of self-love and not being discouraged by rejection, positioning itself as a supportive tool for self-improvement and personal growth. The platform is for anyone seeking to enhance their emotional well-being and build stronger relationships. BetterHelp addresses the barrier of accessibility to traditional therapy by offering a flexible and convenient alternative. # Visual style The ad has a polished, professional feel, resembling a virtual interview or online discussion. The editing style uses clean cuts to transition between speakers, maintaining a consistent and steady rhythm. The production quality is high-end, with clear audio and well-lit visuals, creating a trustworthy and informative tone. The pacing is moderate, allowing viewers to follow the conversation easily. # Hooks Spoken: 00:00-00:04 Dr. Sreela Roy Greene: Do you think it's important to have some resiliency while you're navigating the dating world? Text overlay: Dr. Sreela Roy Greene / Licensed Therapist, BetterHelp Visual: 00:00–00:04: Close-up shot of Dr. Sreela Roy Greene, an Indian woman in her 30s with dark hair, wearing a white sweater and earbud headphones. She sits in a black office chair with a bamboo-themed screen behind her. The camera is stationary and the lighting is soft. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The central frustration addressed is the emotional toll of rejection experienced while dating. "That stung but like I'm not going to let this rejection from dating stop me from putting myself out there." This signals the pain of feeling discouraged and the desire to maintain hope and self-worth. # Value propositions - Convenient access to therapy - Support for self-improvement - Tools for building stronger relationships - Emotional resilience is key to dating success. # Benefits - Develop emotional fitness - Enhance self-love - Overcome rejection - Navigate the dating world effectively # Features - Online access to licensed therapists - Focus on emotional resilience - Supportive guidance for navigating dating challenges # Call to action None used. # Social proof - "We have to be more emotionally fit." # Point of view - Expert 100% – The ad features licensed therapists giving advice. # Storyline - 00:00–00:05 Dr. Sreela Roy Greene, a licensed therapist with BetterHelp, initiates the conversation by questioning the importance of resilience while navigating the dating world, framing the subsequent discussion around this central theme. - 00:05–00:20 Jillian Turecki, a relationship expert and NY Times bestselling author, affirms the importance of resilience, emphasizing the need for emotional fitness to cope with the challenges of dating and personal growth. - 00:21–00:29 Jillian underscores the consequences of lacking resilience, suggesting that without it, meeting someone becomes highly improbable, reinforcing the importance of emotional strength in the dating process. - 00:29–00:42 Dr. Sreela reflects on how she advises clients, focusing on learning from challenging moments to understand oneself better and make positive changes moving forward, emphasizing that tough experiences happen for a reason.

# Ad summary This ad features 2 friends who are talking about anxiety. One friend mentions how therapy through BetterHelp has helped him deal with childhood trauma that caused insecurities. He goes on to recommend BetterHelp to his friend. # Brand positioning BetterHelp is a therapy service that gives users access to therapists who can help them deal with a wide variety of mental health issues. They aim to make therapy affordable, and accessible so that anyone who is dealing with mental health issues can improve their well-being. # Product BetterHelp is a service that provides online therapy sessions through licensed and accredited therapists. The service matches users with therapists who can help with a wide variety of mental health issues. The platform connects users with therapists in their area who are now accepting insurance. BetterHelp therapists help users work through childhood trauma and let go of feelings and insecurities. # Visual style The ad has a UGC feel with the camera being handheld and slightly shaky. The ad has an authentic feel, with 2 friends having a conversation with each other. The editing style includes quick cuts to shift the focus between the 2 speakers. # Hooks Spoken: Male 2: Hey bro, how are you? Text overlay: betterhelp / Therapy that works with your insurance. / $19 average copay* / *For eligible members, actual costs vary depending on your plan, coverage, and therapist availability. Visual: 00:00–00:01 The first man is standing outside at night as he talks to his friend. Behind him is a parking lot, and the city skyline. # Funnel stage Consideration # Pain points The pain point that is addressed is that many people don't realize that their anxiety and insecurities could be caused by past trauma that they have not dealt with. # Value propositions - Working with a therapist will allow you to let go of feelings and insecurities that you have, and you will realize they are not actually who you are. - Working with a therapist will allow you to work through childhood trauma that you have that you never realized was causing you insecurities to this day. # Benefits - Helps users let go of feelings and insecurities - Helps users work through childhood trauma # Features - Therapists that help users work through childhood trauma - Therapists help users let go of feelings and insecurities - Therapists connect users with therapists in their area who are now accepting insurance # Call to action None used. # Social proof - "Therapy taught me that bro. No matter how deep those insecurities you have or the feelings that you hold, they're not who you are. There's a root cause to all that stuff. And my therapist helped me figure out my own. I had childhood trauma that I never realized gave me the insecurities to this day. But ever since working with my therapist, I've worked through those things and let go of a lot of those feelings and insecurities that I once thought were just who I am too." # Point of view - Customer 100% – The ad is told from the perspective of 2 customers, as they talk about their own experiences dealing with mental health issues, and finding therapy through BetterHelp. # Storyline - 00:00–00:02 Two friends are hanging out together at night. - 00:02–00:03 One friend says that his friend looks like something is bothering him. - 00:03–00:09 The other friend admits that he is feeling anxious, but doesn't know why. - 00:09–00:17 The first friend asks what if his friend isn't just an anxious person. - 00:17–00:23 He then says, what if he has actually went through things that gave him that anxiety and he's just never gone back to deal with them. - 00:23–00:26 The second friend says that he's never thought of it that way before. - 00:26–00:26 The first friend says that therapy taught him that. - 00:26–00:33 He goes on to state that insecurities are not who someone is, and that there is a root cause to all of that stuff. - 00:33–00:36 The friend then states that his therapist helped him figure out his own. - 00:36–00:48 He admits that he had childhood trauma that gave him insecurities to this day, and that working with his therapist has allowed him to let go of a lot of those feelings and insecurities. - 00:48–00:52 The other friend states that maybe a therapist could really help him, and asks where his friend found his therapist. - 00:52–00:54 The first friend states that he found his therapist through BetterHelp.

# Ad summary This ad features a woman in a dimly lit apartment late at night. She appears upset and sits on her couch, before opening the BetterHelp app on her phone. After using the app, she lies back and appears relieved. The ad highlights the fact that BetterHelp now works with insurance. # Brand positioning BetterHelp is presented as a convenient and accessible platform for online therapy. The brand aims to occupy a space in the consumer's mind as a provider of therapy that works with insurance, making mental healthcare more affordable. BetterHelp positions itself as modern and accessible through its UI and mobile format, which pushes against the traditional norms of in-person therapy. The brand positioning is functional, focusing on simplicity, affordability, and convenience. # Product BetterHelp is an online therapy platform accessible via a mobile app. It connects users with licensed therapists for virtual sessions. The service is portrayed as easy to use, with a simple sign-up process demonstrated on a smartphone. A key selling point is that BetterHelp now works with insurance, with an average copay of $19 for eligible members. This is a key selling point, addressing the common purchase barrier of cost associated with traditional therapy. The app is shown being used in the comfort of the user's home, suggesting convenience and flexibility. # Visual style The ad has a polished but natural feel. It features dim, natural lighting to evoke a sense of melancholy that contrasts with the warm light when the woman finds relief. The editing includes smooth transitions. The pacing is moderate, with a focus on creating an emotional atmosphere. # Hooks Text overlay: Therapy that works with your insurance. / $19 average copay* / *For eligible members, actual costs vary depending on your plan, coverage, and therapist availability. / a film by / betterhelp Visual: 00:00–00:01: Close up of a woman's hand reaching for a door handle. The background is dark and out of focus. The door is dark green. / 00:01–00:05: The woman, backlit by warm light, opens the door and enters an apartment. She is wearing a light-colored coat. The lighting is dim and the atmosphere is cold. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the emotional burden and stress of everyday life. Visual: The woman looks upset as she walks into her apartment. # Value propositions - BetterHelp therapists in your area are now accepting insurance. # Benefits - Feel lighter # Features - Therapy that works with your insurance - $19 average copay - Accessible on your phone # Call to action GET STARTED # Social proof - None used. # Point of view - Customer 100% – The entire ad is shown from the perspective of a woman who appears to be using BetterHelp. # Storyline - 00:01–00:10 The ad opens with a woman entering her apartment looking burdened. - 00:01–00:10 The message is to set the scene of a difficult day, shown from the perspective of someone returning home after a stressful time. The tone is subdued and melancholic. - 00:15–00:17 She sits down on her couch and appears upset. - 00:15–00:17 This reinforces the feeling of stress and emotional weight, from the woman's perspective, creating empathy for the viewer. The tone is heavy and introspective. - 00:18–00:20 She opens the BetterHelp app on her phone and presses 'Get Started'. - 00:18–00:20 This introduces the product as a solution to her emotional state, shown from her perspective as she takes action. The tone shifts slightly to hopeful. - 00:21–00:23 She lies back on the couch, closes her eyes, and seems relieved, accompanied by calming piano music. - 00:21–00:23 This conveys the positive outcome of using the app from the woman's perspective as she finds comfort. The tone is peaceful and serene.

# Ad summary This BetterHelp ad features a woman in a navy sweater sharing her personal experience with the online therapy platform. She emphasizes that therapy has had a huge impact on her life and offers it as a solution for those who feel like they've been carrying a lot. The ad highlights BetterHelp's accessibility, affordability with insurance, and the convenience of online therapy. # Brand positioning BetterHelp is presented as a convenient and accessible online therapy platform that connects users with licensed therapists for remote mental health support. The brand aims to occupy the space of affordable and accessible mental healthcare, removing the barriers of traditional therapy, such as cost and location. BetterHelp aligns with a lifestyle that values mental well-being and seeks convenient solutions for self-care, and pushes against the norm of traditional in-person therapy. The brand positioning is both functional (offering convenience and affordability) and emotional (providing support and understanding). # Product BetterHelp is an online therapy platform that connects users with licensed therapists via web or mobile app. The product is designed for individuals seeking convenient and accessible mental health support. The ad explicitly states that BetterHelp offers therapy online, and that they work with your insurance with a $19 average copay. USPs include accessibility, affordability, and convenience. The ad demonstrates use occasions anywhere with just you, your phone, and someone who's there to listen. Purchase barriers addressed include the perception that therapy is expensive or inaccessible. The ad focuses on conveying BetterHelp's accessibility and affordability, making it a viable option for individuals seeking mental health support. # Visual style The ad has a polished UGC feel, with a clean and well-lit environment. The editing is minimal, with static shots and smooth transitions. The production quality is high, giving it a professional yet personal touch. The pacing is moderate, consistent with the woman's conversational tone. # Hooks Spoken: 00:00–00:03 Female 1: Let's talk. You've been carrying a lot recently, haven't you? Text overlay: 00:00–00:00 betterhelp / 00:00–00:02 *For eligible members, actual costs vary depending on your plan, coverage, and therapist availability.* / 00:01–00:03 Therapy that works with your insurance. / 00:01–00:03 $19 average copay* Visual: 00:00–00:03: A medium close-up shot of a woman with light brown skin and dark hair pulled back into a sleek bun. She wears light pink makeup and a dark blue sweater. She is centered in the frame, looking directly at the camera and speaking. The background is a white wall with a framed black and white print hanging behind her to the right. A green light illuminates the wall behind her to the left. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points Feeling overwhelmed and burdened by life's challenges, leading to the sense of 'carrying a lot' without support. # Value propositions - Affordable therapy that works with your insurance - Accessible mental health support from anywhere with just your phone - Personalized assistance from someone who's there to listen # Benefits - Convenient and accessible mental health support - Affordable therapy options - Personalized and confidential assistance # Features - Therapy online - Works with your insurance - $19 average copay* - Just you, your phone, and someone who's there to listen # Call to action Check it out. # Social proof - "Therapy has made a huge impact on my life" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer sharing their personal experience with the product. # Storyline - 00:00–00:00 The ad begins with a woman addressing the viewer directly. - 00:00–00:03 00:00–00:03: The woman asks, 'Let's talk. You've been carrying a lot recently, haven't you?' This opens the conversation and establishes a sense of empathy and recognition of the viewer's potential struggles. The perspective is from the woman, speaking directly to the viewer as though they are having a personal conversation. The tone is warm and understanding. - 00:03–00:05 00:03–00:05: The woman responds to her own question, stating, 'I get it. I've been there.' This is a reassurance that she understands the viewer's experience, increasing her credibility. The perspective is again from the woman, now sharing her personal experience to build rapport, which is conveyed through her candid tone. - 00:05–00:08 00:05–00:08: She follows up with, 'Let me tell you one thing. You don't have to do it alone.' This is a direct statement of support and reassurance, suggesting there is a solution to the viewer's struggles. The perspective is from the woman, offering advice and support, which comes across as caring. - 00:08–00:10 00:08–00:10: She transitions into promoting BetterHelp by saying, 'That's where BetterHelp comes in.' This is a direct introduction to the product as the solution. The perspective is from the woman, now shifting to promote the product as a helpful resource. The tone shifts from supportive to informative. - 00:10–00:15 00:10–00:15: She describes BetterHelp as, 'It's therapy online. Just you, your phone, and someone who's there to listen.' This explains the product in simple terms, highlighting its convenience and accessibility. The perspective is from the woman, providing a straightforward explanation of the product, presented in a practical and accessible manner. - 00:16–00:18 00:16–00:18: She shares a personal testimonial: 'Therapy has made a huge impact on my life.' This adds credibility to the product by showcasing the positive impact it has had on her. The perspective is from the woman, offering a personal endorsement based on her own experience, conveyed through genuine enthusiasm. - 00:19–00:23 00:19–00:23: She concludes with a call to action: 'So if you're looking to start, check it out. It might just be what you're needing.' This encourages the viewer to take action and try the product. The perspective is from the woman, directly addressing the viewer to encourage them to explore the product, maintaining an encouraging and supportive tone.