How Drink Magna Advertises on Meta

# Ad summary This ad promotes Magna, a magnesium supplement that is in a powder form. The ad suggests that people burn through magnesium when they focus hard at work or make a lot of decisions. The ad attempts to solve the problem of a person being too tired to go to the gym after work by using Magna. # Brand positioning Magna is presented as a dietary supplement that is designed to help with energy levels and focus. It is positioned as a solution for those who find themselves mentally exhausted and unable to workout after a long day of work. The brand promotes the idea that magnesium is the key to unlocking energy and focus, suggesting it is a way to stay sharp at work and still have the energy to train afterward. With its claim of having 210 mg of magnesium and three different types, Magna positions itself as a potent supplement designed for mental and physical performance. # Product Magna is a dietary supplement designed to help with energy, focus, and recovery. It contains 210 milligrams of magnesium in three different types, formulated to target the brain, energy levels, and recovery. The magnesium is in powder form and has an apple juice flavor, and zero sugar. The powder comes in a small single serving yellow packet and is added to water. The ad suggests that the product helps consumers stay sharp at work and still have energy to train after work by replenishing magnesium levels depleted by mental effort and decision-making. # Visual style The ad's visual style is a mix of polished and scrappy. The production quality is a hybrid, combining commercial-style shots with more casual, UGC-style footage. The pacing is quick, with a high cuts-per-minute rate, creating a sense of urgency and dynamism. # Hooks Spoken: So you absolutely crushed it at work today. Text overlay: So you absolutely crushed it at work today. Visual: 00:00–00:02 A laptop is sitting on a desk in a work office. The camera shows another person working in the background. On the laptop is some sort of document. The foreground of the shot focuses on a water bottle sitting on the desk, next to the laptop. # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration being solved in the ad is not having enough energy to workout after a long day of work. The ad uses the line "Then why do you feel like absolute trash at the gym?" This highlights the fact that people want to workout but do not have the energy. # Value propositions - By having 210 mg of magnesium it will give you energy and help you stay focused. - By taking it in the morning you will have enough energy to stay sharp at work and train after. - Having three different types of magnesium can help with your brain, energy, and recovery. # Benefits - Stay sharp at work - still have energy to train after - One for your brain, one for energy, one for recovery # Features - 210 mg of magnesium - three different types of magnesium - powder form - zero sugar - apple juice flavor # Call to action Just try Magna. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the point of view of the brand, positioning itself as knowledgeable and helpful. # Storyline - 00:00–00:15 The ad opens by presenting scenarios where individuals perform well at work but struggle at the gym, framing this as a common issue. - 00:15–00:20 The narrator suggests that the problem isn't laziness or being out of shape, but rather a fuel issue related to magnesium deficiency, addressing a potential misconception and setting up the product's benefit. - 00:16–00:25 The ad explains that decision-making and focusing at work deplete magnesium levels, which are essential for ATP production and energy creation. - 00:25–00:29 The narrator explains that by the time you get to the gym you are running on fumes and your tank is empty. - 00:30–00:38 Magna is introduced as the solution, containing 210 milligrams of magnesium in three types, for the brain, energy, and recovery, presenting the product as a comprehensive solution. - 00:38–00:42 The ad continues with the idea of taking the supplement in the morning to stay sharp at work and to have the energy to train. - 00:42–00:46 The ad ends with the narrator telling the viewer to try Magna and not skip sessions because they are tired.

# Ad summary This ad is for Magna magnesium supplements that help to restore magnesium levels that are depleted throughout the day through work and focus. The product helps people feel more energized and sharp at work, as well as energized enough to train. # Brand positioning Magna is presented as a magnesium supplement brand that helps people stay energized and sharp throughout the day. The brand positions itself as a solution for individuals who experience energy depletion due to daily activities like work and exercise. Magna is positioned for those who want to stay energized and sharp at work, and have energy to train after work, thus allowing them to stay committed to their workout programs. # Product Magna is a magnesium supplement that helps restore magnesium levels in the body. It is made for people that are skipping their evening workouts due to fatigue. The product contains 210 milligrams of magnesium from three different types: one for brain function, one for energy production, and one for recovery. Magna is designed to help people stay sharp at work and still have enough energy to train afterward. The ad addresses the pain point of feeling too tired to workout after a long day of work, even when committed to a workout program. # Visual style The ad has a polished, commercial feel with a hybrid of lifestyle and informational content. It uses quick cuts and smooth transitions to maintain a fast pace, with a cut per second. Visual motifs include shots of people working at desks, exercising in gyms, and highlighting the Magna product in various settings. The audio-visual sync is timed to the voiceover, with text and product actions emphasized. # Hooks Spoken: If you skip evening workouts, even though your program is solid, this is for you. Text overlay: If you skip / evening workouts / even though your program is solid, / this is for you. Visual: 00:00–00:00 A man with blond hair is in a dark gym, tying his shoe. There are punching bags hanging from the ceiling. / 00:01–00:02 A person in black and white sneakers and black socks is holding a water bottle and dumbbell. / 00:02–00:03 A package of Magna magnesium supplement, apple juice flavor, is on a granite countertop. # Funnel stage Middle of funnel (Consideration) # Pain points Feeling too tired to workout after a long day of work, even when committed to a workout program. 'But dude, your body's just...done.' # Value propositions - Magna helps address the issue of feeling too tired to workout after a long day of work # Benefits - Stay sharp at work - Still have energy to train after # Features - 210 milligrams of magnesium - Three different types of magnesium: one for your brain, one for energy, one for recovery # Call to action Just try Magna. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, with the spokesperson presenting information about the product and its benefits. # Storyline - 00:00–00:03 The ad begins by targeting viewers who skip evening workouts despite having solid programs. - 00:03–00:07 The ad presents a hypothetical scenario of a productive morning, which includes meetings, accomplishment of tasks, and overall effective brain function. - 00:07–00:13 The ad presents the issue of feeling depleted by 6 PM, emphasizing the difficulty of training despite the intention to do so, and addresses that this issue is not due to laziness or being out of shape. - 00:13–00:19 The ad emphasizes that feeling depleted is a 'fuel thing', linking decision-making and focus at work to magnesium depletion. - 00:19–00:23 The ad explains that magnesium is essential for ATP production, which powers cellular energy. - 00:23–00:29 The ad highlights that by the time one gets to the gym, they're likely running on fumes, and the solution is Magna. - 00:29–00:36 The ad describes Magna's key feature of containing 210 milligrams of magnesium from three different types to focus on brain function, energy production, and recovery. - 00:36–00:41 The ad details the outcome of the user taking Magna in the morning to stay sharp at work and still have energy to train after. - 00:41–00:44 The ad presents its call to action to try Magna to avoid skipping sessions due to exhaustion.

# Ad summary This ad promotes Magna Magnesium, featuring an athlete who shares her experience with muscle cramps during training and how the product helped her improve her race time. # Brand positioning Magna Magnesium is presented as a solution for athletes and active individuals experiencing muscle cramps due to magnesium deficiency. The brand positions itself as an essential supplement that enables athletes to train harder and perform better by addressing a common nutritional gap. The focus is on providing a functional benefit by ensuring muscles can relax properly after contracting. Magna is positioned as a key part of any serious athlete's regimen. # Product Magna Magnesium is a magnesium supplement designed to help athletes prevent muscle cramps and improve performance. The product comes in single-serving stick packs with 210mg of magnesium. It contains three types of magnesium and is taken daily by mixing with water. The product targets athletes who experience muscle cramps during training or competition, addressing the pain point of magnesium deficiency. The ad highlights the value of Magna by demonstrating how it eliminates cramps, allowing athletes to achieve better results and improve their performance times. # Visual style The ad uses a combination of UGC-style footage and polished shots. The editing features quick cuts to maintain a fast pace, while smooth transitions are used to connect different scenes. The overall aesthetic is bright and clean, emphasizing the health and fitness aspects of the brand. # Hooks Spoken: I thought cramps were just bad luck. [Normal tone] Text overlay: I THOUGHT CRAMPS / TURNS OUT / THE WARNING Visual: 00:00–00:01 The shot focuses on a woman's lower leg as she massages her calf muscle. Her foot is visible with pink nail polish. The leg is positioned against a white brick wall. / 00:01–00:03 Close-up shot of a woman's foot as she massages the top of it with her hand. She is wearing dark blue pants and sitting on a textured beige surface. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is muscle cramps during training, which can hinder performance and progress. # Value propositions - Magna Magnesium addresses magnesium deficiency, allowing muscles to relax and preventing cramps. - It is easy to take daily by mixing with water. # Benefits - Muscles can relax after they contract - Zero cramps - Full power during workout/race - Helps improve performance # Features - 210 milligrams of magnesium - Three different types of magnesium # Call to action DRINKMAGNA.COM # Social proof - "Dude, that cramping usually means you're low on magnesium, not sodium." – Training Partner (Athlete) # Point of view - Customer 100% – The entire ad is told from the perspective of a female athlete using “I” statements, showing her pre-race routine, and reflecting on her personal experience with the product. # Storyline - 00:00–00:02 The narrator introduces the ad and explains how she used to think her muscle cramps were bad luck. - 00:02–00:03 She reveals that the cramps were actually warning signs she was ignoring for weeks. - 00:03–00:07 She describes how she's been training for 12 weeks with a solid program and nutrition plan. - 00:07–00:10 Around week 9, she started getting random cramps during her sessions. - 00:10–00:13 She describes her muscles seizing up out of nowhere. - 00:13–00:17 She explains how she tried everything to relieve the cramps, including drinking more water, eating bananas, and taking salt tablets. - 00:17–00:21 Despite her efforts, the cramps kept coming, negatively impacting her race. - 00:21–00:26 The narrator discusses that one of her training partners recommended Magna Magnesium because they said that cramping usually means you are low on magnesium, not sodium. - 00:26–00:30 She explains that her muscles need magnesium to relax after contracting. - 00:30–00:36 When training hard, she states, you burn through it way faster than you're replacing it, and that she'd basically been running on empty for weeks. - 00:36–00:41 For her next race, she decided not to let cramping be an issue, and started taking Magna three weeks before race day. - 00:41–00:45 The ad shows the product, explaining that Magna has 210 milligrams of magnesium every morning and contains three different types. - 00:45–00:48 The ad shows her at the next race and she states that she had zero cramps, unlike before. - 00:48–00:52 The narrator finishes the ad by stating that she had full power through the whole race and ended up PR'ing by six minutes. - 00:52–00:55 The ad closes with her stating, "Don't let cramps steal your race. Try Magna."

# Ad summary This ad promotes Magna, a magnesium-based hydration drink mix. The ad features a creator who shares her positive experiences with the product, highlighting its benefits such as improved energy levels and reduced bloating. She emphasizes the variety of flavors and the fact that it's not salty like other hydration drinks, encouraging viewers to try it. # Brand positioning Magna is presented as a hydration drink mix brand that focuses on providing a healthier alternative to traditional sports drinks. The brand emphasizes the use of magnesium for hydration, energy, and recovery. It positions itself as a solution for those seeking to avoid sugar and salt, which are common in other hydration products. The brand aligns with a lifestyle of wellness and active living, promoting the idea of 'drinking smarter' for overall health and performance. The brand pushes against the norm of salty hydration drinks, offering a variety of flavors that are both effective and enjoyable. # Product Magna is a magnesium-based hydration drink mix designed to improve energy levels, reduce bloating, and enhance overall hydration. It comes in individual packets that can be mixed with water. The product contains three quality forms of magnesium and is available in multiple flavors. A key selling point is that it is not salty like other hydration drinks. The product is for individuals looking for a healthier hydration option that supports energy, focus, and recovery. The ad addresses the purchase barriers of taste and health concerns by highlighting the delicious flavors and zero-sugar content. The ad shows the product being used in various settings, such as after a workout or as a morning drink, suggesting its versatility and ease of integration into daily routines. # Visual style The ad has a bright and casual aesthetic, resembling user-generated content. The editing style includes quick cuts and transitions to maintain a fast pace. The production quality is a mix of polished and natural, giving it a relatable feel. The pacing is consistent, with cuts timed to the voiceover. The visuals are colorful and engaging, with a focus on the product and its use in everyday life. # Hooks Spoken: 00:00–00:02 If you told me this was apple juice, I'd believe you. Text overlay: 00:00–00:02 IF YOU TOLD ME / 00:01–00:02 JUICE, I'D BELIEVE YOU. Visual: 00:00–00:01 A young woman with long brown hair, wearing a navy blue sports bra and leggings, is walking outside and drinking from a white Magna bottle. The background shows a white building with green plants. / 00:01–00:03 A hand with red nail polish holds a white Magna bottle in a kitchen setting. The background includes apples on a wooden cutting board, a window with blinds, and a red cabinet. # Funnel stage Consideration # Pain points The ad addresses the pain point of bloating and fatigue, which are common issues for people seeking hydration solutions. The creator states, 'I don't deal with bloating and fatigue anymore,' indicating that the product solves this problem. # Value propositions - Magna offers a healthier hydration option with zero sugar, making it a guilt-free choice. - The inclusion of three quality forms of magnesium ensures effective hydration, energy, and recovery. - The delicious flavors make it an enjoyable alternative to salty hydration drinks. # Benefits - Improved energy levels - No bloating - Not salty like every other hydration drink # Features - Zero sugar - Three quality forms of magnesium - Delicious packet # Call to action Click the link below and drink smarter with Magna. # Social proof - "And it has quite literally improved multiple aspects of my life" – Female 1 (Customer) - "Magna nailed this" – Female 1 (Customer) - "I don't deal with bloating and fatigue anymore" – Female 1 (Customer) - "My energy levels have improved" – Female 1 (Customer) - "I'm just talking about one flavor" – Female 1 (Customer) - "I drink one every morning" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her personal experience and positive results with the product. # Storyline - 00:00–00:02 00:00–00:02 The creator holds a bottle of yellow liquid and says it looks like apple juice. - 00:02–00:03 00:02–00:03 She reveals it has zero sugar, showing a bag of Iberia Organic Cane Sugar. - 00:03–00:07 00:03–00:07 She states that it has improved multiple aspects of her life, showing apple slices being added to a glass of water. - 00:07–00:08 00:07–00:08 She says Magna nailed it. - 00:08–00:11 00:08–00:11 She states she doesn't deal with bloating and fatigue anymore, shown while holding a red balloon. - 00:11–00:13 00:11–00:13 She says her energy levels have improved, shown while drinking from a Magna bottle and doing a glute bridge exercise. - 00:13–00:16 00:13–00:16 She says the coolest part is that it's not salty like other hydration drinks, showing a box of Morton Kosher Salt. - 00:16–00:18 00:16–00:18 She says she's only talking about one flavor, shown while drinking a red liquid with a Magna box next to her. - 00:18–00:21 00:18–00:21 She encourages viewers to try the rest, showing boxes of Magna packets. - 00:21–00:24 00:21–00:24 She highlights that it contains three quality forms of magnesium, shown with various Magna packets. - 00:24–00:26 00:24–00:26 She says it comes in one delicious packet, shown while adding a packet to a glass of water and waking up in bed. - 00:26–00:27 00:26–00:27 She says she drinks one every morning. - 00:27–00:29 00:27–00:29 She asks who knew hydration could be this good, shown with two glasses of Magna by a pool. - 00:29–00:31 00:29–00:31 She encourages viewers to click the link below and drink smarter with Magna, shown with a stack of Magna boxes.

# Ad summary This ad promotes Magna's apple juice flavor, highlighting its zero sugar content and electrolyte profile. The ad features a woman preparing and consuming the drink in various settings, emphasizing its benefits for energy production and recovery. It addresses the common magnesium deficiency and encourages viewers to try the product before it sells out. # Brand positioning Magna is presented as a health-conscious brand offering electrolyte-rich hydration solutions. The brand emphasizes scientific backing and functional benefits, such as energy production and recovery, while also catering to health-conscious consumers by offering zero sugar and zero artificial ingredients. Magna positions itself as a modern, lifestyle-oriented brand, aligning with active individuals who prioritize both performance and natural ingredients. The brand pushes against the norms of typical competitors by offering a lower sodium content. # Product Magna's apple juice flavor is a zero-sugar, zero-artificial ingredient hydration drink designed to support energy production and recovery. It contains three different forms of magnesium and a science-backed electrolyte profile with one-third the sodium of typical competitors. The product is packaged in individual yellow packets, making it easy to mix with water. It is intended for individuals who are low on magnesium and seek a healthier alternative to traditional sports drinks or sugary beverages. The ad addresses the purchase barrier of taste by assuring that it tastes exactly like real apple juice. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean aesthetic. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The visuals are timed to the voiceover, emphasizing key product features and benefits. The overall production quality is high, supporting the intended tone of a modern, health-conscious brand. # Hooks Spoken: 00:00–00:03: We apologize to anyone who saw our new apple juice flavor. Text overlay: 00:00–00:01: We apologize / 00:01–00:02: to anyone who / 00:02–00:03: saw our new apple / 00:03–00:04: juice flavor. Visual: 00:00–00:01: A close-up shot shows a woman's hands on a wooden cutting board. She is using a large knife to cut through a row of yellow packets with red and blue accents. The packets are arranged neatly, and there is a scattering of white powder on the board. / 00:01–00:03: The camera pans down to show a woman kneeling on a purple yoga mat in a home gym. She reaches for a clear water bottle with a black cap and the word "magna" printed on it. The bottle is filled with a yellow liquid. In the background, there is a weight rack and a motivational poster that reads, "YOU CAN HAVE RESULTS OR EXCUSES NOT BOTH." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common issue of magnesium deficiency, implying that many people are low on it and could benefit from supplementing their intake. # Value propositions - Tastes exactly like real apple juice, even though it has zero sugar - Science-backed electrolyte profile with one-third the sodium of typical competitors, all while being zero sugar and zero artificial anything # Benefits - Supports energy production - Supports recovery - Healthier alternative to traditional sports drinks # Features - Zero sugar - Zero artificial anything - Three different forms of magnesium - Science-backed electrolyte profile - One-third the sodium of typical competitors # Call to action Hurry up and click the link to try Magna's apple juice flavor before it runs out. # Social proof - "But we didn't realize how obsessed people would be with it. It sold out when we first dropped it and now there's barely any left." # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer or user of the product, showcasing their experience and results. # Storyline - 00:00–00:01 The ad begins with a woman cutting open several yellow packets on a wooden cutting board. - 00:00–00:03 The narrator apologizes to anyone who saw the new apple juice flavor, implying a potentially unappealing appearance. - 00:01–00:03 The woman reaches for a water bottle filled with a yellow liquid, presumably the apple juice flavor, while kneeling on a yoga mat in a home gym. - 00:03–00:05 The woman drinks from the water bottle in the gym, confirming that it tastes exactly like real apple juice. - 00:05–00:08 The woman pours the contents of a yellow Magna packet into a glass of ice water. - 00:07–00:09 The narrator states that the drink has zero sugar. - 00:08–00:10 A close-up shot shows the powder dissolving in the water. - 00:10–00:12 The woman stirs the drink with a glass straw. - 00:11–00:14 The narrator confirms that the drink has three different forms of magnesium to support energy production and recovery. - 00:12–00:17 The woman drinks from the water bottle while walking outside, smiling and appearing refreshed. - 00:14–00:17 The narrator explains that most people are low on magnesium. - 00:17–00:21 The woman stretches on a yoga mat in the home gym, emphasizing that Magna still provides a science-backed electrolyte profile. - 00:20–00:24 The woman holds a water bottle in front of several boxes of Magna, highlighting that it has one-third the sodium of typical competitors. - 00:23–00:27 A hand holds a pile of white powder, emphasizing that the product is zero sugar and zero artificial anything. - 00:26–00:30 The woman holds a handful of Magna packets, stating that they didn't realize how obsessed people would be with it. - 00:28–00:30 The woman places the water bottle in a bike holder on a Peloton bike. - 00:30–00:34 The narrator mentions that it sold out when they first dropped it and now there's barely any left. - 00:32–00:34 The woman drinks from the water bottle while on the Peloton bike. - 00:34–00:38 The narrator urges viewers to hurry up and click the link to try Magna's apple juice flavor before it runs out.

# Ad summary Ad for an electrolyte drink mix powder, highlighting its key ingredients (salt, potassium, magnesium) and natural flavors for hydration, recovery, and energy. # Brand positioning The brand is positioning itself as a provider of electrolyte supplements that are both effective and natural. This is emphasized through the listing of ingredients like salt, potassium, and triple magnesium. The brand aligns with a lifestyle focused on wellness and physical performance. It sets itself apart by offering crisp, clean, and delicious hydration without added sugar, appealing to health-conscious consumers. # Product The product is a watermelon lime flavored electrolyte drink mix powder designed to deliver hydration and energy. It is formulated with salt and potassium to hydrate every cell in the body, and triple magnesium for faster recovery, better sleep, and natural energy. The product is also advertised as having natural flavors that are crisp, clean and delicious, without any sugar. The packaging includes a powder stick form factor, and the ad promotes that this viral product is now back in stock. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product and its natural ingredients. The production quality appears to be studio-shot, with even lighting and sharp focus on the bottle and fruit. A retro typography style is used for the headline, contrasting with the clean sans-serif font used for the body text. The ad mimics an in-feed post, which enhances its scannability and stop power. # Hooks Headline: Watermelon Lime IS BACK # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of dehydration and lack of energy, especially after physical activities, by providing an electrolyte drink mix. # Value propositions - Salt + Potassium: Sodium and Potassium deliver hydration to every cell in the body. - Triple Magnesium: Faster recovery, better sleep, and the best natural energy. - Natural Flavor: Crisp, clean and deliciously hydrating—with zero sugar. # Benefits - Sodium and Potassium deliver hydration to every cell in the body. - Faster recovery - Better sleep - The best natural energy. - Crisp, clean and deliciously hydrating # Features - Salt + Potassium - Triple Magnesium - Natural Flavor - Zero sugar # Call to action None used. # Social proof - VIRAL ELECTROLYTE BACK IN STOCK # Point of view - Brand: The entire ad conveys information, features, and benefits from the brand to promote the product and its unique selling points. - Customer: The ad is speaking directly to a customer who has been awaiting this product and its return. # Storyline - The ad opens with the announcement that the featured electrolyte product has returned. This message intends to generate excitement and urgency in potential customers, particularly those who have previously enjoyed the drink and were awaiting its return. The message comes from the brand to quickly grab the attention of users who may have seen this product previously. - The ad highlights the key ingredients and their benefits, including Salt + Potassium for hydration, Triple Magnesium for faster recovery and better sleep, and Natural Flavor for a crisp, clean taste with zero sugar. This part of the story is intended to educate the customer about the product's value proposition, focusing on its functional and health benefits. The information is presented from a brand perspective, outlining what the product offers to improve the customer's health and wellness. - The ad showcases the product packaging alongside fresh watermelon and lime slices, giving a visual suggestion of the product’s natural and refreshing qualities. This is meant to reinforce the product's flavor profile and natural ingredients, making it visually appealing and enticing. This imagery reinforces the brand’s commitment to natural ingredients and delicious hydration, from the product’s point of view.

# Ad summary A woman shares how she was able to stop feeling tired all day by taking Magna magnesium powder. She explains that she was reaching for caffeine to solve her fatigue, but that it was actually a magnesium deficiency. She shares that Magna restores magnesium, powers every cell's energy, and tastes good doing it. She encourages viewers to wake up refreshed, not reliant, and shares that there is a 60-day money-back guarantee, ships in 24 hours, and has 505-star reviews. # Brand positioning Magna is presented as a solution for fatigue caused by magnesium deficiency. The brand positions itself as a provider of magnesium supplements that restore energy at the cellular level. The brand aims to occupy a space in the consumer's mind as a reliable and effective way to combat fatigue and improve overall energy levels. The brand aligns with a lifestyle of wellness and self-care, promoting the value of addressing underlying nutritional deficiencies rather than relying on temporary fixes like caffeine. The brand pushes against the norm of quick energy fixes and emphasizes the importance of restoring magnesium levels for sustained energy. The brand positioning is both functional, providing magnesium to address deficiencies, and emotional, offering the promise of feeling refreshed and energized. # Product Magna is a magnesium powder supplement designed to restore magnesium levels in the body and combat fatigue. It is intended for individuals experiencing tiredness and low energy levels due to magnesium deficiency. The product is presented as a solution to address the root cause of fatigue, rather than relying on temporary fixes like caffeine. Magna restores magnesium, powers every cell's energy, and tastes good doing it. The product is available in a variety pack. The ad addresses the purchase barrier of skepticism by offering a 60-day money-back guarantee, fast shipping within 24 hours, and highlighting the product's 505-star reviews. The ad encourages viewers to try Magna to wake up refreshed, not reliant on caffeine. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic. The editing style is simple, with static shots and minimal transitions. The production quality is low-end, with natural lighting and a handheld camera. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is loose, with the text overlays and product actions not always perfectly timed to the music beats or voiceover lines. # Hooks Spoken: 00:00–00:04 Female 1: Do not take drink Magna if you enjoy waking up tired and staying tired all day. Text overlay: 00:00–00:04 DO NOT TAKE DRINK MAGNA IF YOU ENJOY WAKING UP TIRED AND STAYING TIRED ALL DAY Visual: 00:00–00:04 The shot is a close-up of a woman with long, wavy red hair, fair skin, and freckles. She is wearing a black tank top and standing in a kitchen with white cabinets and a white countertop. She is holding a small, yellow packet in her hand and speaking directly to the camera. The camera is stationary and selfie-style. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling tired all day. The woman states, "Do not take drink Magna if you enjoy waking up tired and staying tired all day," implying that the product is for those who want to overcome their fatigue. # Value propositions - Magna restores magnesium, powers every cell's energy, and tastes good doing it. - Wake up refreshed, not reliant. - 60-day money-back guarantee, ships in 24 hours, 505-star reviews. # Benefits - Wake up refreshed, not reliant # Features - Restores magnesium - Powers every cell's energy - Tastes good - 60-day money-back guarantee - Ships in 24 hours - 505-star reviews # Call to action None used. # Social proof - "505-star reviews" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:04 00:00–00:04 The video begins with a woman holding a yellow packet and stating, "Do not take drink Magna if you enjoy waking up tired and staying tired all day." This is intended to grab the viewer's attention by presenting a counterintuitive statement, suggesting that the product is not for those who prefer to feel tired. - 00:04–00:07 00:04–00:07 The woman is sitting at a desk in front of a computer and states, "That fatigue isn't laziness. It's actually a magnesium deficiency." This is intended to educate the viewer about the underlying cause of their fatigue, framing it as a medical issue rather than a personal failing. - 00:07–00:11 00:07–00:11 The woman is holding a blue shaker bottle and states, "I kept reaching for caffeine instead of fixing the real issue." This is intended to show the viewer that she understands their struggle with fatigue and that she has found a better solution. - 00:11–00:15 00:11–00:15 A hand places a yellow box of Magna on a table, and the woman states, "Magna restores magnesium, powers every cell's energy, and tastes good doing it." This is intended to highlight the benefits of the product, emphasizing its effectiveness and pleasant taste. - 00:16–00:24 00:16–00:24 The woman is holding a blue shaker bottle and states, "Wake up refreshed, not reliant. What do you have to lose? 60-day money-back guarantee, ships in 24 hours." This is intended to encourage the viewer to try the product by highlighting its benefits and offering a risk-free trial. - 00:24–00:25 00:24–00:25 The woman is holding a blue shaker bottle and states, "505-star reviews." This is intended to build trust and credibility by highlighting the positive experiences of other customers. - 00:25–00:29 00:25–00:29 The video shows the product packaging and text overlays that state, "Get Magna today" and "Triple Magnesium Blend." This is intended to reinforce the product's benefits and encourage the viewer to purchase it.

# Ad summary A woman interviews people on the street about Hawaiian Punch, then offers them a sample of Magna Island Punch, highlighting that it has zero sugar, three types of magnesium, and electrolytes. # Brand positioning Magna is presented as a healthy alternative to sugary drinks like Hawaiian Punch. The brand is positioned as a zero-sugar option that still tastes great, while also providing additional health benefits like magnesium and electrolytes. The brand aims to occupy the space of a functional and health-conscious beverage that doesn't compromise on taste. The brand aligns with a lifestyle focused on wellness and physical activity, pushing against the norm of sugary, unhealthy drinks. The brand positioning is both functional (zero sugar, magnesium, electrolytes) and emotional (feeling good about making a healthy choice). # Product Magna Island Punch is a zero-sugar beverage that offers a healthy alternative to sugary drinks. It contains three different types of magnesium to help with focus, energy, and recovery, as well as electrolytes for maximum hydration. The product is for people who are health-conscious and want a tasty drink without the negative effects of sugar. The ad highlights the product's unique selling points: zero sugar, multiple types of magnesium, and electrolytes. It is implied that the product is suitable for consumption after physical activity, as the man in the video says he would go "ten more miles on my bike" after drinking it. The ad addresses the purchase barrier of health concerns associated with sugary drinks by emphasizing the zero-sugar content and additional health benefits. # Visual style The ad has a casual, UGC-style aesthetic. The editing style includes quick cuts and some jump cuts, giving it a fast-paced feel. The production quality is decent, but it still feels like a user-generated video. The pacing is fairly consistent throughout the ad. The cuts and text overlays are timed to the music beats and voiceover lines. # Hooks Spoken: Have you ever heard of Hawaiian Punch? Text overlay: HAVE YOU EVER HEARD Visual: 00:00–00:02: A woman with long brown hair, wearing a black dress, stands on a sidewalk with palm trees in the background. She holds a microphone and interviews a man wearing sunglasses and a black t-shirt. The camera is at eye level and slightly shaky, giving it a casual feel. # Funnel stage Consideration # Pain points The ad highlights the high sugar content in popular drinks like Hawaiian Punch, implying that consumers are unknowingly consuming unhealthy amounts of sugar. "What if I told you that there's actually 26 grams of sugar in that?" # Value propositions - A healthy alternative to sugary drinks - Tastes great without the negative effects of sugar - Provides additional health benefits like magnesium and electrolytes # Benefits - Helps with focus - Helps with energy - Helps with recovery - Maximum hydration # Features - Zero sugar - Three different types of magnesium - Electrolytes # Call to action Choose Magna. drinkmagna.com # Social proof - "Tastes pretty good" – Male 1 (Customer) - "Tastes even better" – Male 1 (Customer) - "Love it" – Male 1 (Customer) - "I'd go ten more miles on my bike" – Male 1 (Customer) # Point of view - Customer 10% – The man trying the drink provides a customer perspective through his reactions and comments. - Brand 90% – The woman interviewing people and presenting the product represents the brand's official voice. # Storyline - 00:00–00:02 The ad begins with a woman interviewing people on the street about Hawaiian Punch. - 00:00–00:02 She asks a man if he has ever heard of Hawaiian Punch, and he responds, "Who hasn't heard of Hawaiian Punch?" - 00:02–00:05 The woman offers the man a sample of a drink that she says tastes like Hawaiian Punch. - 00:05–00:06 The man takes a sip and says it tastes pretty good. - 00:06–00:09 The woman reveals that the drink actually has 26 grams of sugar. - 00:09–00:12 The man jokingly says he would rather "go into the ocean and let a shark eat me." - 00:12–00:16 The woman then offers him a different drink to try out, which is Magna Island Punch. - 00:16–00:18 The man tries the Magna Island Punch and says it tastes even better. - 00:18–00:20 The woman reveals that the Magna Island Punch has zero sugar. - 00:20–00:21 The man says he would go "ten more miles on my bike" after drinking it. - 00:22–00:28 The woman explains that Magna Island Punch also has three different types of magnesium to help with focus, energy, and recovery, as well as electrolytes for maximum hydration. - 00:28–00:31 The woman gives the man a bottle of Magna Island Punch and asks if he will choose Magna from now on. - 00:30–00:31 The man responds, "All the time." - 00:31–00:33 The ad ends with the woman encouraging viewers to choose Magna and visit the website drinkmagna.com.

# Ad summary This image ad showcases Magna electrolytes with a creative execution that mimics a printed receipt. It highlights the brand's popular products, offering a free water bottle and a flavor 2-pack with the purchase of a flavor box. # Brand positioning Magna is presented as a modern and trendy brand in the wellness and hydration market, offering electrolytes designed to optimize daily hydration. The brand aims to occupy a space in the consumer's mind as a go-to for quick and convenient hydration, with a focus on flavor variety and added benefits. The brand's marketing aesthetic is clean, modern, and slightly irreverent, eschewing overly serious wellness cues for a more playful and accessible tone. # Product Magna offers flavored electrolyte mixes designed for daily hydration. The advertised products include flavor boxes, which allow customers to pick their favorite flavors. The ad highlights a special promotion: with the purchase of a flavor box, customers receive a free water bottle and a free flavor 2-pack. The electrolytes are available in single-serving stick packs for easy use and portability. The visual presentation of a 'receipt' implies a straightforward transaction, with added value in the form of free items, and positions the brand as both generous and trendy. # Visual style The ad employs a blend of studio-shot product photography and platform-native aesthetics, mimicking the look of a printed receipt. The color palette is dominated by yellow and white, creating a bright, energetic feel. The 'receipt' motif lends a sense of immediacy and transparency, while the inclusion of the printer provides a tangible, relatable element. The typography is clean and modern, complementing the brand's contemporary image. # Hooks Headline: Viral Electrolytes Back In Stock. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - By buying a box, you get a free water bottle and flavor 2-pack # Benefits - Convenient way to stay hydrated - Electrolytes to optimize daily hydration # Features - Pick Your Favorite Flavor Box - Free water bottle - Free flavor 2-pack # Call to action GET YOURS # Social proof - None used. # Point of view - Brand: Viral Electrolytes Back In Stock. This is the brand announcing that its product is back in stock. - Customer: Get the Box, The Rest Is On Us. This offers the promotion from the presumed customer's view. # Storyline - The ad opens with the announcement that the viral electrolytes are back in stock. From the brand’s perspective, this aims to create excitement and urgency, capitalizing on previous popularity to drive sales. - The focus shifts to a special offer. From the customer’s point of view, this is presented as a limited-time deal, encouraging immediate purchase by highlighting the additional value of receiving a free water bottle and flavor 2-pack with their purchase. - The ad concludes with a call to action to 'GET YOURS'. From the brand’s perspective, this prompt aims to drive immediate conversions and capitalize on the perceived value of the offer.

# Ad summary This ad promotes Magna, a magnesium supplement, by illustrating how decision-making and focus deplete the body's magnesium levels, leading to fatigue. It highlights that Magna provides three types of magnesium for brain function, energy, and muscle recovery, enabling users to stay sharp and maintain energy throughout the day. # Brand positioning Magna is presented as a functional wellness brand focused on optimizing daily performance through science-backed nutrition. The brand aims to occupy a space in the consumer's mind as a provider of targeted magnesium supplements designed to combat the effects of mental and physical exertion. It promotes a lifestyle of high achievement and productivity, positioning itself as a solution for individuals who experience energy depletion due to demanding work and training schedules. By emphasizing the scientific basis of its supplements and their role in cellular energy production, Magna positions itself as a reliable and effective choice for those seeking to enhance their focus, energy, and recovery. # Product Magna is a magnesium supplement designed to support cognitive function, energy levels, and muscle recovery. Packaged in individual stick packs, Magna is mixed with water for consumption. It contains 210 milligrams of magnesium from three different types, each targeting a specific benefit: one for brain function and focus, one for energy production, and one for muscle recovery. The supplement is intended for individuals who experience energy depletion due to mental and physical exertion. The ad addresses the purchase barrier of fatigue and promotes Magna as a solution to maintain sharpness and energy throughout the day. # Visual style The ad has a polished, commercial aesthetic with a mix of lifestyle shots, close-ups, and animated graphics. The editing style includes quick cuts to maintain a fast pace, syncing to the music and voiceover. The production quality is high-end, with bright lighting and clear visuals. Visual motifs include before-and-after scenarios, product demonstrations, and scientific visualizations. The pacing is moderate, with consistent cuts per minute to keep the viewer engaged. # Hooks Spoken: Morning you? / 6PM you? / Can't even tie your shoes. Text overlay: Morning you? / 6PM you? / Can't even tie your shoes. Visual: 00:00–00:01: A static, medium shot of a long, empty conference table in a modern office space. The table is dark and surrounded by light-colored chairs. Two windows are visible in the background, revealing a cityscape at dusk or dawn. The lighting is soft and even. / 00:01–00:02: A close-up, slightly high-angle shot of a man lying in bed, facing away from the camera. He is wearing a gray t-shirt and is covered by light gray bedding. A lamp is visible on the bedside table, casting a warm glow. The scene suggests early evening. / 00:02–00:03: An extremely close-up, low-angle shot of a person's bare foot on a gray surface. A white and pastel-colored shoe is positioned slightly out of reach. The lighting is bright and direct. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the feeling of being mentally and physically exhausted by the end of the day, despite having had a productive morning. This exhaustion prevents individuals from maintaining their desired workout routines. "But dude, your body's just... done." # Value propositions - Magnesium to make ATP, which is basically how your cells create energy. # Benefits - One for your brain - One for energy - One for recovery - Stay sharp at work - Still have energy to train after # Features - 210 milligrams of magnesium - Three different types of magnesium # Call to action Just try Magna. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, explaining the science behind magnesium depletion and promoting the benefits of their product. # Storyline - 00:00–00:01 The ad opens with the phrase "Morning you?" showing a shot of an empty conference table, suggesting the initial energy and potential of a new day. - 00:01–00:02 Then, cutting to "6PM you?" showing a man asleep in bed, to juxtapose the feeling of being drained and tired by the end of the day. - 00:02–00:03 The ad continues, "Can't even tie your shoes," and displays a ground-level shot of a foot struggling to tie a shoe to further depict the feeling of physical exhaustion. - 00:03–00:08 The ad shifts tone with "Let me explain" to introduce the concept that one is not lazy, but their body has been depleted from the day. Switching to a man typing on a computer in a suit, the ad indicates that the day begins well with "So you had a great morning, right? Meetings went well, you're getting stuff done, brain's working." - 00:08–00:11 The ad then shows the same man working out in a gym, suggesting his desire to stay healthy, but he ends up exhausted with "Then 6PM rolls around and you're supposed to train. But dude, your body's just... done." - 00:11–00:15 The man is then shown walking in the city with "And it's not because you're lazy or out of shape. It's actually a fuel thing,". Showing a man struggling to walk on a treadmill. - 00:15–00:19 Switching to the man talking on his bed, he says "Every time you make a decision or focus hard at work, you're literally burning through magnesium." - 00:19–00:24 Continuing with "And your body needs magnesium to make ATP, which is basically how your cells create energy," while showing an image of a body that contains ATP. - 00:24–00:28 Then, with a man walking on a treadmill, the voiceover states, "So by the time you get to the gym, you're running on fumes. Like your tank's literally empty." - 00:28–00:33 Transitioning to a close up of the Magna supplement, the voiceover says "This is where Magna helps, it has 210 milligrams of magnesium, three different types." - 00:33–00:36 A graphic is then shown of the Magna box and it states "One for your brain, one for energy, one for recovery." - 00:36–00:41 The man from earlier is now on a balcony drinking his drink and the voiceover states "Take it in the morning. You'll actually stay sharp at work and still have energy to train after. It's pretty wild." - 00:41–00:45 The ad ends with "Stop skipping sessions because you're fried. Just try Magna" while he is exercising.

# Ad summary This ad highlights a low-sugar and magnesium-rich drink mix as a healthy alternative to apple juice, emphasizing its taste and natural ingredients. # Brand positioning The brand is positioned as a health-conscious alternative to traditional sugary drinks like apple juice. It focuses on providing a zero-sugar option that still tastes good, invoking a sense of nostalgia while promoting a healthier lifestyle. The brand emphasizes natural ingredients and the inclusion of beneficial nutrients like magnesium, suggesting a commitment to both taste and nutritional value. It aims to occupy the space of guilt-free refreshment, appealing to consumers seeking healthier choices without sacrificing enjoyment. # Product The product is a drink mix designed as a healthy alternative to sugary beverages like apple juice. It is packaged in a yellow-green single-serving packet with the brand name 'magna' printed on the front. The mix is meant to be added to water and stirred with a straw. The ad explicitly states that it contains zero grams of sugar and 210mg of triple magnesium. It also highlights that the product contains nothing artificial and promotes a nostalgic taste reminiscent of childhood. The product's primary selling points are its health benefits (zero sugar, magnesium) and its ability to provide a familiar, enjoyable taste without the negative aspects of traditional sugary drinks. # Visual style The ad utilizes a clean and minimalist aesthetic, emphasizing product information through clear text and simple visuals. It employs a bright, high-key lighting to create a sense of purity and health. The use of bold text and contrasting colors (yellow-green against white) ensures high scannability. The overall production quality appears polished, but not overly stylized, creating a balance between professionalism and approachability. # Hooks Headline: Apple Juice Has 24g of Sugar. This Has Zero # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the pain point of high sugar content in common beverages like apple juice, stating, "Apple Juice Has 24g of Sugar." # Value propositions - Enjoy the taste of childhood without the sugar. - Get essential nutrients without artificial ingredients. # Benefits - Tastes like your childhood # Features - Zero grams of sugar - 210mg triple magnesium - Nothing artificial, ever # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad conveys a list of features and benefits for their product, clearly delivering the information in the brand's voice. - Customer: A hand pouring a drink mix into a glass suggests the actions of a person who may buy this product. # Storyline - The ad starts by highlighting the high sugar content of apple juice (24g) and immediately contrasts it with the advertised product having zero sugar, setting up a direct comparison to emphasize the health benefits. The brand voice is being used. - A hand pours the product into a glass of water, visually demonstrating how it's used. This demonstrates the product in a tangible way, from the perspective of a customer using the product. - Text bubbles highlight key features like 'Tastes Like Your Childhood,' 'Zero Grams of Sugar,' '210mg Triple Magnesium,' and 'Nothing Artificial, Ever,' building confidence and desire to buy the product from the perspective of the brand.

# Ad summary A brand representative for Magna, magnesium hydration product, apologizes for not making their best offer available sooner. She highlights the ways the product addresses hydration and energy issues that affect focus, bloating and recovery and announces that their 'viral apple juice' flavor has been restocked. # Brand positioning Magna positions itself as a hydration and electrolyte supplement brand that stands out through its magnesium content and focus on cellular-level hydration. It distinguishes itself from competitors by emphasizing zero added sugars and a lower sodium level to avoid bloating. It promotes itself as providing energy, sharper focus, and faster recovery. The brand leans into a straightforward, informative approach, led by a personable brand representative, that feels transparent and customer-centric. This places it as a functional solution with a focus on efficacy and health-conscious consumers, rather than solely on athletic performance or trendy flavors. # Product Magna is a magnesium-powered hydration and electrolyte supplement designed to promote increased energy, sharper focus, and faster recovery. The product is available in a variety of flavors and contains zero added sugar. Its electrolyte blend is formulated to direct water straight into your cells, rather than your gut, for faster and more efficient hydration. According to the brand rep, Magna contains three times more magnesium than competitors, and features magnesium malate, magnesium gluconate, and magnesium glycinate. It also contains a lower sodium level, so users are not left feeling bloated or as though they've just 'snacked on a salt lick.' # Visual style The ad has a simple and straightforward visual style, resembling a personal vlog or a selfie video. It features static shots and natural lighting, which gives it a casual, unedited feel. The presentation is clearly designed for social media, with graphics overlaid to emphasize claims. The consistent framing, with the presenter directly addressing the camera, helps maintain a personal connection with the viewer. The overall pacing is conversational, matching the tone of the voiceover. # Hooks Spoken: Female 1: We owe you an apology because we lied. Visual: 00:00–00:02 A medium shot of a fair-skinned woman with brown hair wearing black glasses and a blue sweater, talking directly to the camera. Behind her is a window with white blinds. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of other hydration products that cause stomach discomfort or bloating because they do not hydrate the cells directly and may contain a high sodium level: 'Magna's electrolyte blend directs water straight into your cells, not your gut, for a faster and more efficient hydration…Magna has a much lower sodium level, so you're not left with bloat or feel like you just snacked on a salt lick.' # Value propositions - Magnesium-powered hydration and electrolyte product with magnesium malate, gluconate, and glycinate offers increased energy, sharper focus, and faster recovery. - Magna's electrolyte blend directs water straight into your cells, not your gut, for faster and more efficient hydration. - Magna's lower sodium level helps users to avoid bloating. - Magna flavors contain zero added sugar. # Benefits - Increased energy - Sharper focus - Faster recovery - Faster and more efficient hydration - No bloat # Features - Electrolyte blend - Magnesium-powered hydration - Zero added sugar - Lower sodium level # Call to action None used. # Social proof - The ad mentions 'the viral apple juice, which just got restocked after being sold out' to indicate that it is a highly sought-after flavor. # Point of view - Brand 100% – The ad is presented from the brand’s perspective as the speaker lists all the features and benefits of using the product. # Storyline - 00:00–00:02 The brand representative begins by apologizing for something. - 00:03–00:09 She clarifies that it is still true that Magna has three times more magnesium in the form of malate, gluconate and glycinate than competitors. - 00:12–00:20 She adds that it's still true that Magna's electrolyte blend directs water straight into your cells, not your gut. - 00:21–00:29 She says that it's still true that Magna has a much lower sodium level, so you don't feel bloated. - 00:30–00:35 She notes that it's still true that Magna has amazing flavors without unnecessary added sugar. - 00:36–00:39 She admits the brand should have been making Magna available to customers for the lowest price they've ever offered. - 00:40–00:49 She announces the massive discount on all flavors so people can try them at the lowest price they've ever been, including the viral apple juice flavor. - 00:50–01:04 She announces that with the starter kit, customers will get 28 servings of the flavor of their choice, a free water bottle, a surprise flavor two-pack, and free shipping.

# Ad summary Ad for Magna magnesium supplement. The ad highlights that Magna has the same flavor as apple juice without the sugar. # Brand positioning Magna is presented as a health-conscious brand that prioritizes providing essential nutrients in a convenient and appealing format. It occupies a space in the market that appeals to those seeking a healthier alternative to sugary drinks, particularly apple juice. The brand promotes values centered around health, cleanliness, and natural ingredients, as reflected in the attributes of its product, which is vegan, non-GMO, and clean. By offering a product that mimics the flavor of a popular, albeit unhealthy, beverage while eliminating its negative aspects, Magna positions itself as a functional brand that caters to the needs of individuals seeking both taste satisfaction and nutritional benefits. # Product The featured product is the Magna magnesium supplement, presented as a single-serving packet designed to be mixed into a beverage. The supplement provides 210mg of magnesium per packet. A key selling point highlighted in the ad is that the supplement mimics the flavor of apple juice but contains 0g of sugar, in contrast to the 24g found in typical apple juice. Additional product details emphasize that it contains no artificial sweeteners and is vegan, non-GMO, and clean. The product addresses the purchase barrier of sacrificing taste for health by offering a palatable alternative that provides the benefits of magnesium without the drawbacks of sugar or artificial additives. The packaging is a yellow rectangular wrapper with red ends. (on-package label text) includes "magna", "FOCUS ENERGY RECOVERY" and a symbol "24" # Visual style The ad has a clean, minimalist aesthetic with a focus on clarity and simplicity. It is a studio-shot image with a white background that enhances the visibility of the product and text. The use of bright colors and simple shapes is platform-native and enhances scannability. # Hooks Headline: Same Flavor as Apple Juice. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire to enjoy the taste of apple juice without the high sugar content, indicating a pain point related to unhealthy beverage choices. # Value propositions - Magnesium supplement with the same flavor as apple juice, but with 0g of sugar, making it a healthier alternative. # Benefits - Same Flavor as Apple Juice. - None of the Sugar. # Features - 0G SUGAR (APPLE JUICE: 24G) - 210MG MAGNESIUM PACKET - NO ARTIFICIAL SWEETENERS - VEGAN, NON-GMO & CLEAN # Call to action None used. # Social proof - None used. # Point of view - Brand: All text, product presentation, and comparison points position the product as a healthy alternative. # Storyline - The ad starts by establishing a familiar taste reference, stating that the product has "Same Flavor as Apple Juice." This is intended to immediately capture attention and create a sense of intrigue by associating the product with a widely enjoyed beverage; this statement is from the brand's perspective. - The ad then immediately contrasts this with the declaration "None of the Sugar." This reinforces the product's value proposition by highlighting its health benefits compared to apple juice; this statement is from the brand's perspective. - The ad follows up with four bulleted points, each preceded by a check mark, that convey additional product details: "0G SUGAR (APPLE JUICE: 24G)", "210MG MAGNESIUM PACKET", "NO ARTIFICIAL SWEETENERS", and "VEGAN, NON-GMO & CLEAN". These details build credibility and provide reassurance about the product's quality and health benefits; this information is from the brand's perspective.

# Ad summary This ad promotes Magna, highlighting a limited-time offer that includes a free water bottle and a 2-pack of the product with the purchase of a box of Magna. # Brand positioning Magna is presented as a modern and functional brand focused on hydration and electrolytes. The brand aesthetic is clean and bold, using a bright yellow color scheme and a strong, sans-serif font. The brand seems to target active individuals who are looking for convenient and effective hydration solutions. The brand pushes against the norm of overly complex or artificial-looking sports drinks, opting for a more minimalist and direct approach. # Product The featured product is Magna, a magnesium-powered hydration + electrolyte drink mix. It comes in a yellow box with the brand name prominently displayed. The product is available in Watermelon Lime flavor, as indicated on the packaging. The ad also showcases a pink water bottle with the Magna logo, which is offered as a free gift. Additionally, a 2-pack of Magna is included in the offer. The ad emphasizes the value of the bundle, stating that it's a "$71 Value for $35", suggesting a cost-effective way to try the product. # Visual style The ad has a clean and minimalist visual style. It features a bright color palette with a focus on product presentation. The layout is simple and organized, with clear product shots and concise text. The overall aesthetic is modern and functional. # Hooks Headline: Now Is The Time To Try Magna # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - $71 Value for $35 - Free Water Bottle - Free 2-Pack # Benefits - Hydration - Electrolyte replenishment # Features - Magnesium Powered - Hydration + Electrolytes - Watermelon Lime flavor # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its product and promotional offer. # Storyline - The ad starts by highlighting the offer: "Get $71 Value for $35", immediately grabbing attention with a perceived discount. The brand is telling the audience that they can get a great deal on the product. - Next, the ad encourages viewers to try the product: "Now Is The Time To Try Magna". The brand is telling the audience that there is no better time than now to try their product. - The ad showcases the product and free items: a box of Magna, a water bottle, and a 2-pack of Magna. The brand is showing the audience what they will receive if they take advantage of the offer.

# Ad summary The ad features a woman in her kitchen promoting Magna electrolyte drink mix. She explains that she drinks two of these a day and loves them. She then compares Magna to other electrolytes, stating that most electrolytes have over 1000mg of sodium in one serving alone, which makes us hold on to water and keeps us super bloated. She says that she switched to Magna because it has zero sugar, clean ingredients, and instead of loading you up on sodium, it has three different types of magnesium. She lists magnesium L-threonate for focus, magnesium malate for energy, and magnesium glycinate for recovery, plus it provides max hydration. She says that they offer a lot of different flavors and every single one of them are delicious. She encourages viewers to check them out and says that she has the link on screen. # Brand positioning Magna is presented as a health-conscious brand offering electrolyte drink mixes that prioritize clean ingredients and optimal hydration without the bloating effects of high sodium content. The brand positions itself as a better alternative to traditional electrolytes by emphasizing its zero-sugar formula and the inclusion of three different types of magnesium, each catering to specific benefits like focus, energy, and recovery. The brand aligns with a lifestyle focused on wellness and informed choices, appealing to consumers who are mindful of their health and seek functional benefits from their hydration products. Magna pushes against the norm of high-sodium electrolytes, offering a healthier, more balanced approach to hydration and overall well-being. The brand positioning is both functional, highlighting the specific benefits of each magnesium type, and emotional, promising a bloat-free and effective hydration experience. # Product Magna is an electrolyte drink mix designed to provide max hydration, focus, energy, and recovery. It comes in single-serving packets, making it easy to use on the go. The drink mix is formulated with zero sugar and clean ingredients, distinguishing it from other electrolyte products that may contain high levels of sodium. Magna contains three different types of magnesium: magnesium L-threonate for focus, magnesium malate for energy, and magnesium glycinate for recovery. The product is available in a variety of flavors, all of which are described as delicious. Magna addresses the pain point of bloating often associated with high-sodium electrolyte drinks by offering a low-sodium alternative. The ad highlights that Magna is worth trying because it provides a balanced approach to hydration with added benefits for focus, energy, and recovery, without the negative side effects of excess sodium. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts and static shots, creating a fast-paced rhythm. The production quality is high, with bright lighting and clear visuals. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. The overall tone is upbeat and informative, designed to appeal to health-conscious consumers. # Hooks Spoken: Female 1: I drink about two of these a day and I love them. Text overlay: 00:00–00:01 I DRINK ABOUT (Caption box) / 00:01–00:02 TWO OF THESE A DAY (Caption box) / 00:01–00:03 AND I LOVE THEM. (Caption box) Visual: 00:00–00:02 A fair-skinned woman with blonde hair, wearing a gray tank top and pink sweatpants, stands in a bright, modern kitchen. She holds a yellow and green Magna electrolyte packet in one hand and a clear water bottle filled with a pink liquid in the other. Behind her is a white kitchen with stainless steel appliances and dark countertops. A large container filled with colorful Magna electrolyte packets sits on the counter in front of her. The camera is stationary and at eye level, capturing her from the chest up. # Funnel stage Consideration # Pain points The ad addresses the pain point of bloating often associated with high-sodium electrolyte drinks. The woman states that most electrolytes have over 1000mg of sodium in one serving alone, which makes us hold on to water and just keeps us super bloated. # Value propositions - Zero sugar and clean ingredients offer a healthier alternative to traditional electrolytes. - Three different types of magnesium provide specific benefits for focus, energy, and recovery. - Max hydration without the bloating effects of high sodium content. # Benefits - Focus - Energy - Recovery - Max hydration - No bloating # Features - Zero sugar - Clean ingredients - Three different types of magnesium: magnesium L-threonate for focus, magnesium malate for energy, and magnesium glycinate for recovery - Max hydration # Call to action Be sure to check them out. I have the link on screen here. # Social proof - "I drink about two of these a day and I love them." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her positive experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman in her kitchen holding a Magna electrolyte packet and a water bottle filled with a pink liquid. She states that she drinks about two of these a day and loves them. This opening establishes her as a satisfied customer and introduces the product as part of her daily routine, creating a relatable and positive first impression. - 00:02–00:09 00:02–00:09 The scene transitions to a close-up of someone pouring a Magna electrolyte packet into a glass of water with ice. The woman then explains that most electrolytes have over 1000mg of sodium in one serving alone, which makes us hold on to water and just keeps us super bloated. This highlights a common pain point associated with traditional electrolytes and sets up Magna as a solution. - 00:09–00:17 00:09–00:17 The woman returns to the screen, holding a Magna electrolyte packet and the water bottle. She states that she switched to Magna because there's zero sugar, clean ingredients, and instead of loading you up on sodium, there's actually three different types of magnesium. This emphasizes the key benefits of Magna and positions it as a healthier alternative. - 00:17–00:26 00:17–00:26 The scene shifts to a close-up of a hand opening a Magna electrolyte packet and pouring it into a water bottle. The woman then lists the three types of magnesium: magnesium L-threonate for focus, magnesium malate for energy, and magnesium glycinate for recovery, plus it provides max hydration. This provides specific details about the product's ingredients and their benefits, adding credibility to the claims. - 00:26–00:31 00:26–00:31 The scene transitions to a close-up of various Magna electrolyte packets. The woman states that they offer a lot of different flavors and every single one of them are delicious. This highlights the variety and taste of the product, making it more appealing to potential customers. - 00:31–00:33 00:31–00:33 The woman returns to the screen, holding a Magna electrolyte packet and the water bottle. She encourages viewers to check them out and says that she has the link on screen here. This provides a clear call to action and makes it easy for viewers to learn more about the product.

# Ad summary A woman in her kitchen shares her complaints about electrolytes, including the aftertaste and high sodium content. She shares that she found the brand, Magna, and is happy because it has everything she wants in an electrolyte and has amazing flavors. She is currently hooked on Island Punch, but shares that they offer a lot of different flavors and every single one of them are delicious. # Brand positioning Magna is presented as a brand that offers electrolytes with amazing flavors that do not have a gross aftertaste or high sodium content. The brand aims to occupy the space in the consumer's mind as a delicious and healthy electrolyte option. The brand aligns with a healthy lifestyle and promotes hydration. The brand pushes against the norm of electrolytes having a gross aftertaste and high sodium content. The brand positioning is functional, focusing on performance and simplicity. # Product Magna is an electrolyte drink mix that comes in powder form. The product is for anyone who wants to hydrate without the gross aftertaste or high sodium content of other electrolytes. The product comes in a variety of flavors, including Island Punch. The USPs are that it has no gross aftertaste and is low in sodium. The ad addresses the purchase barriers of electrolytes having a gross aftertaste and high sodium content. The ad is telling the viewer that this product is worth trying because it is a delicious and healthy electrolyte option. # Visual style The ad's overall aesthetic is casual and natural. The editing style is quick cuts. The production quality is UGC feel. The pacing is consistent. The audio-visual sync is that the cuts are timed to the voiceover lines. # Hooks Spoken: 00:00–00:05 Female 1: Get plenty of sodium in our diets just naturally, so I didn't need any extra sodium, that's for sure. Visual: 00:00–00:05 The woman is in her kitchen, standing in front of a counter. She is wearing a gray tank top and pink pajama pants. She is holding a water bottle in her left hand and a yellow electrolyte packet in her right hand. She is squeezing the electrolyte packet into the water bottle. Behind her is a white kitchen with stainless steel appliances. There is a container full of electrolyte packets on the counter in front of her. # Funnel stage Consideration # Pain points The pain point is that electrolytes have a gross aftertaste and high sodium content. "My other complaint about electrolytes is just like the gross aftertaste if they weren't full of sugar." # Value propositions - Electrolyte drink mix with amazing flavors that does not have a gross aftertaste or high sodium content # Benefits - Hydration without the gross aftertaste - Hydration without high sodium content - Amazing flavors # Features - Electrolyte drink mix - Comes in powder form - Variety of flavors, including Island Punch - Low in sodium # Call to action None used. # Social proof - "And then I found Magna and then I was happy because literally everything I want in an electrolyte and the most amazing flavors" – Female 1 (Customer) - "I'm currently hooked on Island Punch, but as you can see, they offer a lot of different flavors and every single one of them are delicious" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:05 00:00–00:05 The woman is in her kitchen, adding an electrolyte powder to a water bottle. She shares that she gets plenty of sodium in her diet naturally, so she doesn't need any extra sodium. This is conveyed from the customer's perspective, as she is sharing her personal experience with electrolytes. The tone is casual and friendly, as she is talking directly to the camera. - 00:05–00:11 00:05–00:11 The woman puts the lid on the water bottle. She shares that her other complaint about electrolytes is the gross aftertaste if they aren't full of sugar. This is conveyed from the customer's perspective, as she is sharing her personal experience with electrolytes. The tone is casual and friendly, as she is talking directly to the camera. - 00:11–00:16 00:11–00:16 The woman shakes the water bottle. She shares that she found Magna and is happy because it has everything she wants in an electrolyte and has amazing flavors. This is conveyed from the customer's perspective, as she is sharing her personal experience with electrolytes. The tone is casual and friendly, as she is talking directly to the camera. - 00:16–00:25 00:16–00:25 The woman holds up a container full of Magna electrolyte packets. She shares that she is currently hooked on Island Punch, but they offer a lot of different flavors and every single one of them are delicious. This is conveyed from the customer's perspective, as she is sharing her personal experience with electrolytes. The tone is casual and friendly, as she is talking directly to the camera.

# Ad summary A woman interviews a man on the street and asks him to try Martinelli's apple juice. After he says it tastes nostalgic and delicious, she tells him it has 31 grams of sugar. She then asks him to try Magda, which has electrolytes, magnesium, and zero sugar. He says it tastes delicious and that he would choose Magda over Martinelli's. # Brand positioning Magna is presented as a healthy alternative to sugary drinks like Martinelli's apple juice. The brand is positioned as a zero-sugar option that still tastes good, while also providing electrolytes and magnesium for recovery, energy, and focus. The brand aims to occupy the space of a health-conscious choice that doesn't sacrifice taste. # Product Magna is a drink mix that comes in a yellow packet. It contains electrolytes, magnesium, and zero sugar. It is designed to provide recovery, energy, and focus, as well as max hydration. The product is for people who want a healthy alternative to sugary drinks and who are looking for a drink that will help them recover, have energy, and focus. # Visual style The ad has a UGC feel, with a handheld camera and natural lighting. The editing is quick, with cuts every few seconds. The production quality is polished, but not overly so. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: Can I get another squirt? Text overlay: 00:00–00:01 ANOTHER SQUIRT? Visual: 00:00–00:01 A man with blonde hair and a gray jacket is standing outside. A woman is holding a microphone up to him. Text overlay: ANOTHER SQUIRT? # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the high sugar content in Martinelli's apple juice, which is a common concern for health-conscious consumers. "What if I told you that there was 31 grams of sugar in it?" # Value propositions - Magna has zero sugar, three different types of magnesium, electrolytes, and helps with recovery, energy, and focus. - Magna tastes basically the same as Martinelli's apple juice. # Benefits - Recovery - Energy - Focus - Max hydration # Features - Electrolytes - Magnesium - Zero sugar # Call to action None used. # Social proof - "Very nostalgic, delicious." – Male 1 - "That tastes delicious actually." – Male 1 - "I'm choosing Magna. That's the way to go." – Male 1 # Point of view - Customer 50% – The customer's POV is communicated through his reactions and opinions on the taste and benefits of the drinks. - Brand 50% – The brand's POV is communicated through the woman's presentation of the product and its benefits. # Storyline - 00:00–00:01 The woman asks the man if he wants to get another squirt of a drink. - 00:01–00:02 The man drinks from a large bottle. - 00:02–00:04 The woman asks the man if he has ever had Martinelli's apple juice before. - 00:04–00:05 The man says yes, of course. - 00:05–00:07 The woman pours Martinelli's apple juice into a plastic cup. - 00:07–00:09 The woman tells the man to take a sip and give his honest opinion. - 00:09–00:10 The man drinks the apple juice. - 00:10–00:12 The man says the apple juice is very nostalgic and delicious. - 00:12–00:14 The woman tells the man that there are 31 grams of sugar in the apple juice. - 00:14–00:16 The man says that is more than soda and a lot of sugar. - 00:16–00:21 The woman tells the man that there is a drink called Magna, which has electrolytes, magnesium, and zero sugar. - 00:21–00:23 The woman says that Magna tastes basically the same as Martinelli's apple juice. - 00:23–00:24 The man says he would be so down to try that. - 00:24–00:25 The woman says okay and asks if he is ready. - 00:25–00:26 The man drinks from the large bottle again. - 00:27–00:27 The woman asks the man what he thinks. - 00:27–00:30 The man says that it tastes delicious and that it is zero sugar. - 00:30–00:36 The woman says that it has zero sugar, three different types of magnesium, electrolytes, and helps with recovery, energy, and focus. - 00:36–00:37 The man says he loves that. - 00:37–00:41 The woman asks the man which he would choose between Magna and Martinelli's apple juice. - 00:41–00:43 The man says he is choosing Magna because that is the way to go. - 00:43–00:43 The woman asks the man if he wants to get another squirt. - 00:43–00:44 The man says yes. - 00:44–00:45 The woman pours the drink into the man's mouth. - 00:45–00:46 The man says let's go. - 00:46–00:48 The woman says Magna.

# Ad summary This ad promotes Magna, a magnesium and electrolyte supplement, as part of a daily routine for people with Hashimoto's. The ad highlights the benefits of Magna, such as providing steady energy, fighting heavy cement legs feeling, and being low in sugar to avoid crashes. It also emphasizes the convenience and simplicity of using Magna, with one packet being all that's needed to combat brain fog and support muscle function. # Brand positioning Magna is presented as a convenient and effective solution for individuals seeking to maintain steady energy levels and combat muscle-related discomfort, particularly those with Hashimoto's. The brand aligns with a lifestyle focused on wellness and simplicity, emphasizing the ease of incorporating Magna into a daily routine. It positions itself against the norm of high-sugar energy supplements, offering a low-sugar alternative to avoid energy crashes. The brand positioning is both functional, highlighting the performance benefits of magnesium and electrolytes, and emotional, appealing to the desire for sustained energy and relief from physical discomfort. # Product Magna is a magnesium and electrolyte supplement designed to provide steady energy and combat muscle-related discomfort. It comes in individual packets, making it easy to incorporate into a daily routine. The product is low in sugar, which helps to avoid energy crashes. It is specifically marketed towards individuals with Hashimoto's, addressing their unique needs for energy and muscle support. The ad highlights that Magna helps fight the heavy cement legs feeling and supports muscle function, making it ideal for those tight, crampy days. The product is presented as a simple and convenient solution, requiring only one packet to combat brain fog and provide essential nutrients. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high, giving the ad a professional look while still feeling authentic. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover lines. # Hooks Spoken: Female 1: If you have Hashimoto's, here's why Magna is part of my daily routine. Text overlay: 00:00–00:03 if you have Hashimoto's, here's why magna is part of my / 00:02–00:04 daily routine. Visual: 00:00–00:01: A woman's hands are shown chopping open several yellow and red Magna packets with a large cleaver on a wooden cutting board. The background is a white countertop and a blurred kitchen setting. / 00:01–00:03: The woman, wearing a gray sports bra and leggings, is kneeling on a purple yoga mat in a home gym. She reaches for a clear water bottle with a yellow liquid inside. The background includes gym equipment and a motivational poster that reads, "YOU CAN HAVE RESULTS OR EXCUSES NOT BOTH." # Funnel stage Consideration # Pain points The ad addresses the pain point of heavy cement legs feeling, which is a common symptom for people with Hashimoto's. The ad states, "The genuine hydration helps fight that heavy cement legs feeling." # Value propositions - Steady energy throughout the day due to magnesium and electrolytes - Hydration to combat heavy cement legs feeling - Low-sugar formula to avoid energy crashes - Muscle support for tight, crampy days # Benefits - Keeps your energy more steady throughout the day - Genuine hydration helps fight that heavy cement legs feeling - No more sip-then-crash cycle - Muscle-supporting magnesium is perfect for those tight, crampy days # Features - Magnesium - Electrolytes - Low-sugar # Call to action Click the link and try it now. # Social proof - "If you have Hashimoto's, here's why Magna is part of my daily routine" – Female 1 (Customer) - "I love that it's a simple ritual" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is sharing their personal experience with the product. # Storyline - 00:00–00:01 The ad begins with a close-up shot of a woman chopping open packets of Magna on a cutting board. - 00:00–00:03 The woman states that if you have Hashimoto's, here's why Magna is part of her daily routine, immediately targeting a specific audience and framing the product as a solution for their needs. The perspective is from the brand, using a customer testimonial to build trust and relevance. - 00:01–00:03 The ad transitions to a shot of the woman reaching for a water bottle filled with a yellow liquid, presumably Magna, on a purple yoga mat in a home gym. - 00:03–00:08 The woman drinks from the water bottle, emphasizing that Magna provides magnesium and electrolytes to help keep energy steady throughout the day. This reinforces the product's functional benefits and positions it as a reliable source of sustained energy. The perspective is from the customer, sharing their personal experience and highlighting the product's impact on their daily life. - 00:05–00:07 The ad shows the woman pouring a packet of Magna into a glass of water, highlighting the ease of preparation and use. - 00:07–00:09 The woman is then shown drinking from a water bottle filled with a pink liquid, again emphasizing the product's hydration benefits. - 00:09–00:12 The woman states that the genuine hydration helps fight that heavy cement legs feeling, addressing a specific pain point and positioning Magna as a solution. The perspective is from the customer, sharing their personal experience and highlighting the product's impact on their physical well-being. - 00:12–00:15 The ad transitions to a shot of the woman holding a handful of white powder, emphasizing that Magna is low-sugar and avoids the sip-then-crash cycle. - 00:15–00:17 The woman states that she loves that it's a simple ritual, reinforcing the product's convenience and ease of use. The perspective is from the customer, sharing their personal preference and highlighting the product's integration into their daily routine. - 00:17–00:22 The ad shows the woman pouring a packet of Magna into a glass of purple liquid, emphasizing the ease of preparation and use. - 00:18–00:22 The woman states that one packet is all that's needed, reducing decision fatigue with brain fog, reinforcing the product's convenience and simplicity. The perspective is from the customer, sharing their personal experience and highlighting the product's impact on their mental clarity. - 00:22–00:27 The ad shows the woman holding a pile of Magna packets, emphasizing the muscle-supporting magnesium and its benefits for tight, crampy days. - 00:24–00:27 The ad returns to the woman pouring a packet of Magna into a glass of water, reinforcing the ease of preparation and use. - 00:27–00:31 The woman restates that if you have Hashimoto's, then you need to click the link and try it now, providing a clear call to action and reinforcing the product's relevance to the target audience. The perspective is from the brand, using a customer testimonial to drive sales and encourage trial.

# Ad summary This ad compares the magnesium content of different sports drinks, including Gatorade, Prime, and MagNa, and concludes that MagNa has the most magnesium and tastes good. # Brand positioning MagNa is presented as a magnesium-powered electrolyte drink mix that is sugar-free. The brand aims to occupy the space of a healthy and effective hydration solution, emphasizing the importance of magnesium for overall health. The brand pushes against the norms of traditional sports drinks that may lack sufficient magnesium content. The brand positioning is both functional (providing magnesium and electrolytes) and emotional (promoting overall well-being). # Product MagNa is a magnesium-powered electrolyte drink mix that comes in powder form. It is designed to be mixed with water to create a hydrating beverage. The product is for individuals who are health-conscious and looking to increase their magnesium intake. It contains 210mg of magnesium per serving and is sugar-free. The ad highlights that most people are low on magnesium and don't even know it. The product is worth trying because it provides a high dose of magnesium and tastes good. # Visual style The ad has a UGC feel with a mix of grocery store and home kitchen settings. The editing style includes quick cuts and static shots. The production quality is a hybrid of polished commercial and UGC. The pacing is consistent throughout the ad. # Hooks Spoken: 00:01–00:03 Doesn't love some Gatorade, but as you can see, no magnesium. Text overlay: 00:01–00:03 STANDARD GATORADE 0.3 MG OF MAGNESIUM Visual: 00:01–00:03 The creator stands in a grocery store aisle in front of a shelf of Gatorade. He is wearing a light yellow t-shirt. The text overlay states, "STANDARD GATORADE 0.3 MG OF MAGNESIUM". # Funnel stage Middle of funnel (Consideration) # Pain points Most people are running low on magnesium and don't even know it. # Value propositions - High magnesium content compared to other sports drinks - Sugar-free alternative to traditional sports drinks - Convenient powder form for easy mixing # Benefits - Provides magnesium - Electrolytes - Hydration - Supports overall health # Features - Magnesium-powered electrolyte drink mix - Sugar-free - 210mg of magnesium per serving # Call to action None used. # Social proof - "Yo, that's fire." – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing and comparing different sports drinks. # Storyline - 00:00–00:00 00:00–00:00 The ad opens with a split screen showing four different sports drinks: Gatorlyte, a pink sports drink in a reusable bottle, Prime, and Gatorade. The text overlay asks, "WHICH HAS MORE MAGNESIUM." - 00:01–00:03 00:01–00:03 The creator stands in a grocery store aisle in front of a shelf of Gatorade and states that standard Gatorade has 0.3mg of magnesium. - 00:03–00:05 00:03–00:05 The creator holds up a bottle of Gatorlyte and states that it has 105mg of magnesium. - 00:06–00:10 00:06–00:10 The creator holds up a bottle of Prime and states that it has 125mg of magnesium. - 00:11–00:14 00:11–00:14 The creator holds up a box of MagNa and states that it has 210mg of magnesium. - 00:15–00:16 00:15–00:16 The ad shows a graphic of the MagNa product with the text overlay "WINNER". - 00:17–00:18 00:17–00:18 The creator pours a packet of MagNa into a glass of ice water and stirs it. - 00:18–00:20 00:18–00:20 The creator drinks the MagNa and says, "Yo, that's fire." - 00:21–00:27 00:21–00:27 The creator explains that magnesium is one of the most important minerals for the body and that most people are running low on it without even knowing it. - 00:28–00:33 00:28–00:33 The creator states that he has not found anything with more magnesium than MagNa and that it is super fire.

# Ad summary This ad features MMA fighter, Sodiq Yusuff, discussing his experience using Tenöre energy packets. He describes how the apple juice flavor gives him life and energy during fight camp. # Brand positioning Tenöre is presented as a brand that provides energy supplements. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective energy solutions, particularly for those with demanding lifestyles. The brand aligns with a lifestyle of high performance and physical activity, as evidenced by the athlete's endorsement. The brand pushes against the norm of traditional energy supplements by offering a unique apple juice flavor. The brand positioning is both functional, providing energy, and emotional, giving the user a sense of vitality and life. # Product The product is an energy supplement from Tenöre. It is described as a packet of apple juice flavored energy. The product is for people who need an energy boost, particularly during demanding physical activities like fight camp. The USP is its unique apple juice flavor that tastes better than regular apple juice. The use occasion is during the last week of fight camp when energy levels are low. The ad addresses the purchase barrier of skepticism towards supplements by featuring someone who wasn't initially a supplement user. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is smooth with static shots. The production quality is high-end, supporting a professional and trustworthy tone. The pacing is consistent throughout the ad. # Hooks Spoken: It's been like almost a year since we started taking that. Visual: Close up shot of Sodiq Yusuff, a young Black man with curly hair, wearing a black t-shirt with the brand name "TENÖRE" on it. He is sitting indoors, with a blurred background of wooden panels and green plants. The camera is stationary and focused on his face as he speaks directly to the camera, smiling and gesturing with his hands. The lighting is soft and natural, highlighting his features and creating a warm and inviting atmosphere. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the lack of energy during demanding physical activities, particularly during the last week of fight camp. "That last week of fight camp, you're just you're running off of fumes." # Value propositions - Apple juice flavor that tastes better than apple juice - Provides life and energy when running on fumes # Benefits - Gives life and energy # Features - Apple juice flavor # Call to action None used. # Social proof - "I remember the first time that I personally took it... I've ever since then I've been addicted" – Sodiq Yusuff (MMA Fighter) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing his personal experience with the product. # Storyline - 00:00–00:02 Sodiq Yusuff begins by stating that it has been almost a year since he started taking the product. This is intended to establish a long-term relationship with the product. The story is being told from Sodiq's perspective, as a customer of the brand. The tone is casual and conversational. - 00:02–00:10 He recalls the first time he took it, mentioning he wasn't a supplement guy, but his manager gave him a packet and told him he needed it. This is intended to show how he was introduced to the product. The story is being told from Sodiq's perspective, as a customer of the brand. The tone is casual and conversational. - 00:10–00:13 He remembers it was apple juice flavored and that he has been addicted ever since. This is intended to highlight the appealing flavor of the product. The story is being told from Sodiq's perspective, as a customer of the brand. The tone is casual and conversational. - 00:13–00:28 He expresses his amazement at how the apple juice flavor tastes better than regular apple juice. This is intended to emphasize the unique and enjoyable taste of the product. The story is being told from Sodiq's perspective, as a customer of the brand. The tone is casual and conversational. - 00:28–00:33 He recalls how the product gave him life and energy during the last week of fight camp when he was running on fumes. This is intended to highlight the product's effectiveness in providing energy. The story is being told from Sodiq's perspective, as a customer of the brand. The tone is casual and conversational. - 00:33–00:35 He concludes by saying that the product is his new best friend. This is intended to create a sense of personal connection and endorsement. The story is being told from Sodiq's perspective, as a customer of the brand. The tone is casual and conversational.