How Stripe Advertises on Meta

# Ad summary This ad for Stripe highlights that Stripe offers more ways to make payments, which in turn allows businesses to generate more revenue. The ad shows an interface mockup with multiple options to toggle on and off for different payment types. # Brand positioning Stripe is presented as a modern, solutions-oriented brand that enables businesses to increase their revenue through flexible payment options. The brand is positioned as a facilitator of growth and accessibility for businesses by offering multiple payment methods. The brand prioritizes functional benefits like revenue generation and convenience. # Product Stripe is a payment processing platform that allows businesses to accept various payment methods to increase revenue. The ad specifically highlights options like credit/debit cards, bank transfers, Link, and mobile applications. The product addresses the potential barrier of limited payment options by offering a wider range of choices for customers. # Visual style The ad has a clean, minimalist aesthetic with a focus on UI elements and clear text. The editing style is simple, with static shots and minimal transitions. The production quality is polished and professional, suggesting a tech-focused brand. The pacing is slow and steady, emphasizing clarity and information delivery. The audio-visual sync focuses on highlighting the text elements and the action of toggling switches in the UI mockup. # Hooks Text overlay: 00:00–00:07 stripe / 00:00–00:07 Plus de moyens de paiement Visual: 00:00–00:01 The shot is brightly lit and focused on a white screen displaying the Stripe logo in black at the top left corner. Below the logo, the text "Plus de moyens de paiement" is displayed in a larger font. Below this text is a mockup of a UI element with rounded corners, containing four payment options: "Carte de crédit ou de débit" (Credit or debit card), "Virement bancaire" (Bank transfer), "Link," and "Application mobile" (Mobile application). Each option has a toggle switch to the left and an icon next to the text. / 00:01–00:02 The toggle next to "Carte de crédit ou de débit" is switched on, turning blue and highlighting the text and icon in blue as well. / 00:02–00:03 The toggle next to "Virement bancaire" is switched on, turning blue and highlighting the text and icon in blue as well. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses may be losing potential revenue due to limited payment options available to customers. # Value propositions - By offering more ways to pay, Stripe helps businesses increase their revenue. # Benefits - Plus de moyens de paiement (More ways to pay) - Plus de revenus (More revenue) # Features - Carte de crédit ou de débit (Credit or debit card) - Virement bancaire (Bank transfer) - Link - Application mobile (Mobile application) # Call to action Lancez-vous dès aujourd'hui → (Get started today →) # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from Stripe's perspective, showcasing the platform's features and benefits. # Storyline - 00:00–00:07 00:00–00:07 The ad displays Stripe's logo and the statement, "Plus de moyens de paiement. Plus de revenus" which translates to "More ways to pay. More revenue." It shows a list of payment options including credit/debit cards, bank transfers, Link, and mobile applications that can be toggled on/off. Finally, the ad shows a prompt: "Lancez-vous dès aujourd'hui," or "Get started today."

# Ad summary This ad promotes Stripe Payment Links, which allows users to create a link and sell anywhere. # Brand positioning Stripe is presented as a modern and efficient platform for online businesses. The brand aims to occupy the space of a reliable and versatile payment solution provider. The brand aligns with values of simplicity, innovation, and accessibility, promoting a seamless experience for businesses of all sizes. Stripe pushes against the complexity often associated with traditional payment systems, offering a straightforward and user-friendly approach. The brand positioning is functional, emphasizing performance and simplicity in managing online transactions. # Product Stripe Payment Links is a feature that allows users to create a link and sell anywhere. It simplifies the process of online transactions by providing a direct payment link that can be shared across various platforms. The product is designed for businesses and individuals looking to streamline their payment process. The ad highlights the ease of creating and using payment links, emphasizing its versatility and accessibility. It addresses the purchase barrier of complex payment setups by offering a simple, user-friendly solution. The ad conveys that Stripe Payment Links is a convenient and efficient way to manage online sales. # Visual style The ad has a polished and modern aesthetic, with clean lines and a vibrant purple color scheme. The editing style is smooth, with static shots and subtle transitions. The production quality is high-end, creating a professional and trustworthy feel. The pacing is consistent, maintaining a steady rhythm throughout the ad. The cuts and text appearances are timed to the music beats, enhancing the overall engagement. # Hooks Spoken: [Unclear phrase] Text overlay: stripe / リンクを作成して / どこでも販売。 Visual: 00:00–00:03: The shot features a purple background with a dynamic, swirling purple liquid flowing into a translucent square container. The Stripe logo and text overlays in Japanese appear at the top. Below the container, there are geometric lines and circles. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that traditional payment setups can be complex and cumbersome, creating a barrier for businesses looking to sell online. The visual of a simple payment link suggests a solution to this complexity. # Value propositions - Create a link and sell anywhere: This highlights the versatility and accessibility of the product, making it easy for businesses to manage online sales. # Benefits - Sell anywhere # Features - Create a link - Payment Links # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the official voice of the brand, showcasing the product and its features. # Storyline - 00:00–00:05 00:00–00:05: The ad opens with a visual of a purple liquid flowing into a square container, accompanied by text that introduces Stripe and its Payment Links feature. The message conveys the simplicity and versatility of the product, setting the tone for a straightforward and efficient payment solution. The perspective is from the brand, showcasing its product and its benefits. The tone is modern and clean, reflecting the brand's values.

# Ad summary This ad demonstrates how to create a payment link using Stripe. The ad shows the process of creating a payment link, customizing it, and sharing it. # Brand positioning Stripe is presented as a platform that enables users to start selling online without needing a website. The brand is positioned as a tool for creating payment links, customizing them to match the brand, and sharing them easily. Stripe aims to occupy the space of simplifying online sales for businesses, offering a functional solution that pushes against the norm of needing a full website to conduct online transactions. The brand aligns with values of simplicity, customization, and accessibility, making it easier for businesses to manage their online sales process. # Product The product featured is Stripe's payment link creation tool, which allows users to create and share payment links without needing a website. The tool is designed for businesses looking to sell products or services online easily. It allows users to customize the payment link to match their brand, including adding product images and setting prices. The USP is the ability to create and share payment links anywhere, making it accessible and convenient for businesses to accept payments. The ad addresses the purchase barrier of needing a website to sell online by offering a no-code solution. The product is worth trying because it simplifies the online sales process, making it accessible to a wider range of businesses. # Visual style The ad has a clean and modern aesthetic with a focus on simplicity and clarity. The editing style is smooth with transitions between screens. The production quality is polished, resembling a professional commercial. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync is well-coordinated, with text and product actions timed to the music. # Hooks Text overlay: 00:00–00:02 stripe / 00:00–00:02 ウェブサイトなしでオンライン販売を開始 Visual: 00:00–00:02 A white notification box with rounded corners appears on a gradient background of pink, orange, and purple. The box contains the Stripe logo in the top left corner and the text "ウェブサイトなしでオンライン販売を開始" (Start selling online without a website) in black, sans-serif font. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the difficulty and complexity of setting up online sales, particularly the need for a website. The ad addresses this by offering a solution to "Start selling online without a website." # Value propositions - Start selling online without a website: This offers value by removing the barrier of needing a website to conduct online sales. - Customize to match your brand: This offers value by allowing businesses to maintain their brand identity in the payment process. - Share anytime, anywhere: This offers value by making it easy to share payment links across various platforms. - Accept payments with no code: This offers value by simplifying the payment process and making it accessible to a wider range of businesses. # Benefits - Start selling online without a website - Customize to match your brand - Share anytime, anywhere - Accept payments with no code # Features - Create payment links - Customize payment links - Share payment links - Accept payments with no code # Call to action 今すぐアカウントを作成 → (Create an account now) # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the features and benefits of Stripe's payment link tool. # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a notification-style graphic that reads, "Start selling online without a website." - 00:02–00:05 00:02–00:05 The screen transitions to show the Stripe interface for creating a payment link. The interface includes options to add a product image, name, and price. - 00:05–00:08 00:05–00:08 The interface shows the payment link being customized with a product image and price. The text overlay reads, "Customize to match your brand." - 00:08–00:11 00:08–00:11 The interface shows the payment link being shared. The text overlay reads, "Share anytime, anywhere." - 00:11–00:16 00:11–00:16 The ad concludes with a screen displaying the Stripe logo and the text, "Accept payments with no code. Create an account now."

# Ad summary This ad promotes Stripe, highlighting its no-code payment solution for launching new businesses and enabling expansion and growth. It features a notification of a first payment received, emphasizing ease of use and immediate results. # Brand positioning Stripe is presented as a modern and accessible financial technology company that empowers entrepreneurs and businesses to easily manage online payments. The brand is positioned as a solution for those looking to launch new ventures without the complexities of traditional coding. The ad promotes a sense of ease and scalability, suggesting that Stripe not only simplifies initial setup but also supports long-term growth. The brand aligns with values of innovation, efficiency, and user-friendliness, pushing against the perception of financial services as complicated or inaccessible. The brand positioning is both functional (simplicity, scalability) and emotional (empowerment, growth). # Product The ad features Stripe's no-code payment solution, which allows users to launch new businesses and facilitate expansion and growth. The product is for entrepreneurs and business owners who want to simplify payment processing without needing coding skills. The ad highlights the ease of use and the potential for immediate results, as shown by the notification of a first payment received. The USP is the no-code aspect, addressing the purchase barrier of technical complexity. The ad shows a notification of a first payment received, indicating a moment of success and validation for the user. The ad tells the viewer that Stripe is worth trying because it simplifies payment processing and enables business growth. # Visual style The ad has a clean and modern visual aesthetic with a focus on simplicity and clarity. The production quality is highly polished, with a gradient background and a minimalist design. The image treatment includes subtle lighting effects and a focus on a pink color palette. The typography is clean and legible, with a focus on readability. The style contrasts with typical financial ads by being visually appealing and easy to scan, increasing its stop power in feed. # Hooks Headline: ノーコード決済で新規事業を立ち上げ。拡張・成長も可能に。 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex payment processing for new businesses. The phrase "ノーコード決済で新規事業を立ち上げ" (Launch new business with no-code payment) signals the frustration of needing technical skills to set up payment systems. # Value propositions - Launch new business with no-code payment - Expansion and growth possible with no-code payment # Benefits - 新規事業を立ち上げ (Launch new business) - 拡張・成長も可能に (Expansion and growth possible) # Features - ノーコード決済 (No-code payment) # Call to action None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the Stripe logo and promoting its services. # Storyline - The ad starts by introducing Stripe and its no-code payment solution, aiming to capture the audience's attention with the promise of easy business setup. This is told from the brand's perspective to highlight its key offering and value proposition. - The ad then shows a notification of a first payment received, reinforcing the idea of immediate results and ease of use. This is presented from the customer's perspective, showcasing the tangible benefits of using Stripe. - The ad concludes by emphasizing the potential for expansion and growth, positioning Stripe as a long-term solution for businesses. This is told from the brand's perspective to highlight its scalability and support for business development.

# Ad summary A short video ad produced by Stripe in collaboration with Shueisha Manga-Art Heritage, highlighting Stripe's payment processing capabilities for enabling secure transactions in over 130 currencies. # Brand positioning Stripe is presented as a cutting-edge financial technology platform. The ad emphasizes Stripe's role in enabling secure transactions and supporting a wide range of currencies, positioning the brand as essential for global commerce. Stripe aligns with values of modernity, security, and global reach. By partnering with Shueisha Manga-Art Heritage, Stripe subtly pushes against traditional finance norms, embracing a more culturally relevant, artistic collaboration to showcase its technology. The brand positioning is functional, focusing on the performance, security, and global capabilities of its platform. # Product The ad promotes Stripe's payment processing platform. Stripe's service enables businesses to securely accept various payment methods in over 130 currencies. The product is for businesses that need to handle international transactions and require secure and reliable payment processing. The collaboration with Shueisha Manga-Art Heritage emphasizes Stripe's ability to facilitate transactions for unique and valuable digital assets. The ad addresses purchase barriers by highlighting the security and global reach of Stripe, conveying that it is a trustworthy solution for handling diverse payment needs. The ad tells viewers that Stripe's platform makes international commerce easy and secure. # Visual style The ad has a clean and modern aesthetic with a polished commercial feel. The editing style is static with no cuts. The gradient background and text overlays are timed to the music. The ad's pacing is slow and consistent. # Hooks Text overlay: 00:00–00:08: stripe / 00:00–00:08: Stripeの導入により、 130以上の通貨で さまざまな決済手段を 安全に提供 / 00:00–00:08: MA / 00:00–00:08: SHUEISHA MANGA-ART HERITAGE Visual: 00:00–00:08: The screen displays a vertical gradient background that shifts between purple, pink, red, and orange. On the left side of the screen, the word "stripe" is displayed in white text, followed by a block of Japanese text. Below the Japanese text, a logo with the letters "MA" is displayed along with the text "SHUEISHA MANGA-ART HERITAGE." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - By implementing stripe, we provide safe and different payment methods with over 130 currencies. # Benefits - Secure transactions - Global reach # Features - Accepting various payment methods - Support for transactions in over 130 currencies # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the official voice of Stripe, delivering product claims and brand messaging. # Storyline - 00:00–00:08 The screen displays the Stripe logo followed by Japanese text. The ad emphasizes Stripe's support for transactions in over 130 currencies. This is to convey Stripe's global reach. The narrative is from the brand's perspective. The tone is informative and authoritative.

# Ad summary This ad for Stripe highlights the platform's fraud prevention capabilities. It presents two statistics about fraud reduction using Stripe's AI models, and includes a call to action to get started. # Brand positioning Stripe is presented as a platform that helps businesses prevent fraud and ensure secure transactions, particularly by leveraging AI technology. The brand aims to occupy a space in the consumer's mind as a reliable solution for secure online financial transactions. The ad presents the brand as innovative and trustworthy, using statistical data and a clean, modern aesthetic to promote confidence. The brand appears to position itself as a technology-forward provider, emphasizing the use of AI to enhance security. # Product The featured product is Stripe's fraud prevention solution, which uses AI models to identify and block potentially fraudulent transactions. The product is designed for businesses that process online payments and need to protect themselves and their customers from fraud. The ad highlights that Stripe blocked over 30 million risky transactions last year and reduced successful card testing attacks by 80%. The product's USP is its ability to prevent fraud in real time using AI technology, addressing the purchase barrier of security concerns when processing online payments. The ad conveys that Stripe is worth trying because it offers a reliable and effective solution for fraud prevention, safeguarding businesses from financial losses and reputational damage. # Visual style The ad uses a polished and modern aesthetic, featuring clean, minimalist graphics. The editing style involves static shots with smooth transitions. The production quality is high, aligning with a commercial feel. The visual motifs include the consistent use of white cards against a gradient background and animated dots. The pacing is steady with text appearing and updating at a moderate rhythm. Audio-visual sync is present as text elements change in coordination with the music. # Hooks Text overlay: 00:00–00:04 stripe / 00:00–00:04 L'an dernier, Stripe a bloqué plus de 30 millions de transactions à risque Visual: 00:00–00:04: A white card with the Stripe logo appears against a vibrant gradient background of pink, purple, and orange. The text reads, "stripe L'an dernier, Stripe a bloqué plus de 30 millions de transactions à risque" (Last year, Stripe blocked more than 30 million risky transactions). Small white dots are animated across the lower portion of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of online transaction fraud, which can lead to financial losses and reputational damage for businesses. The ad explicitly states that Stripe blocked over 30 million risky transactions last year, highlighting the prevalence and severity of the problem. # Value propositions - AI models to prevent fraud in real time. - Protect your business with real-time fraud prevention powered by Stripe's AI models. # Benefits - Prevent fraud in real time - Blocked over 30 million risky transactions - Reduced successful card testing attacks by 80% # Features - AI models - Real-time fraud prevention # Call to action Se lancer → (Get started →) # Social proof - None used. # Point of view - Brand 100% – All information is communicated from the brand's official perspective, presenting data and claims. # Storyline - 00:00–00:04 The ad opens with a white card against a colorful gradient background, showcasing the Stripe logo and the statement that Stripe blocked over 30 million risky transactions last year. - 00:00–00:04 This moment presents Stripe's scale and effectiveness in preventing fraudulent activities, conveyed from the brand's perspective to instill trust and confidence. The tone is factual and informative, highlighting the significant volume of transactions protected. - 00:04–00:08 The screen transitions to another statistic on a similar white card, stating that successful card testing attacks were reduced by 80%. - 00:04–00:08 Building on the previous point, this continues to emphasize Stripe's ability to minimize specific types of fraud, reinforcing the brand's promise of security and efficiency. The perspective remains with the brand, using data to showcase its capabilities. - 00:08–00:14 The ad concludes with a final white card featuring the Stripe logo, promoting real-time fraud prevention using Stripe's AI models, and includes a call to action to get started. - 00:08–00:14 This last beat summarizes the core value proposition, highlighting the advanced technology and ease of getting started with Stripe's fraud prevention tools. This is from the brand's perspective, aiming to encourage immediate engagement. The tone is encouraging and direct.

# Ad summary This ad for Stripe uses a bar graph made of circles to show how their payment optimization solution can boost revenue by 11.9% on average. # Brand positioning Stripe is presented as a solution for businesses looking to optimize their payment processes and increase revenue. The brand positions itself as a tool that can provide a measurable boost to a company's financial performance, specifically highlighting an average revenue increase of 11.9%. This suggests a focus on delivering tangible, data-driven results for businesses seeking to improve their financial outcomes through efficient payment management. # Product The ad promotes Stripe's payment optimization solution, designed to boost revenue for businesses. It highlights that users can expect an average revenue increase of 11.9% by using the solution. The product is presented as a way to improve financial performance through optimized payment processes. The ad focuses on the potential financial benefits and measurable results that businesses can achieve by implementing Stripe's solution. # Visual style The ad has a modern and clean visual style. It features a gradient background, simple geometric shapes, and a minimalist color palette. The design is uncluttered and focuses on conveying information clearly and efficiently. The use of a bar graph made of circles adds a playful touch to the otherwise professional aesthetic. # Hooks Headline: Boostez vos revenus de 11,9% en moyenne avec la solution d'optimisation des paiements # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of businesses seeking to increase their revenue. The ad highlights the potential for a significant revenue boost, suggesting that businesses may be struggling to achieve optimal financial performance. # Value propositions - Boostez vos revenus de 11,9% en moyenne avec la solution d'optimisation des paiements # Benefits - Boostez vos revenus de 11,9% en moyenne # Features - solution d'optimisation des paiements # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing Stripe's logo, product benefits, and visual representation of revenue increase. # Storyline - The ad opens with the Stripe logo, immediately establishing the brand identity and signaling that the content will be about Stripe's offerings. This is from the brand's perspective, setting the stage for the product being advertised. - The ad then presents a key statistic: an average revenue boost of 11.9% achievable with Stripe's payment optimization solution. This is from the brand's perspective, highlighting a tangible benefit of using their product and aiming to capture the viewer's attention with a compelling value proposition. - The ad uses a visual representation of a bar graph made of circles to illustrate the revenue boost. This is from the brand's perspective, providing a visual aid to reinforce the message of increased revenue and make the information more engaging and memorable.

# Ad summary This ad promotes Stripe's AI-based fraud protection. The ad uses a gradient background with a toggle button and a circle that moves across the screen to demonstrate how Stripe's AI can reduce fraud. The ad is in French. # Brand positioning Stripe is presented as a cutting-edge technology company that provides AI-based fraud protection for businesses. The brand is positioned as a leader in the payments industry, offering innovative solutions to help businesses reduce fraud and protect their revenue. The ad promotes a functional brand positioning, emphasizing the performance and simplicity of Stripe's AI-based fraud protection. # Product The product being advertised is Stripe's AI-based fraud protection, which helps businesses prevent fraudulent payments and reduce fraud by an average of 38%. The product works by using AI to authenticate payments and provide a protection based on AI. The ad addresses the purchase barrier of fraud prevention by highlighting the effectiveness of Stripe's AI-based fraud protection in reducing fraud and protecting revenue. The ad tells the viewer that Stripe's AI-based fraud protection is worth trying or buying because it can help them reduce fraud and protect their revenue. # Visual style The ad has a polished and modern aesthetic with a clean and minimalist design. The editing style is smooth with static shots and simple transitions. The production quality is high-end, giving the ad a professional and trustworthy feel. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:04 Prévenez les paiements frauduleux grâce à / 00:00–00:14 stripe Visual: 00:00–00:02: The screen displays a gradient background of pink and orange. The text "stripe" appears in the top left corner, followed by "Prévenez les paiements frauduleux grâce à" in black text. A white circle appears in the center of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of fraudulent payments, which can lead to financial losses and damage to a business's reputation. The ad highlights the need to "Prévenez les paiements frauduleux" (Prevent fraudulent payments). # Value propositions - AI-based fraud protection: Benefit from AI-based protection with Stripe # Benefits - Prevent fraudulent payments - Reduce fraud by 38% on average # Features - AI authentication - AI-based protection # Call to action Se lancer → # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, showcasing product claims and demos. # Storyline - 00:00–00:02 The ad opens with the Stripe logo and the text "Prévenez les paiements frauduleux grâce à" (Prevent fraudulent payments thanks to). - 00:02–00:04 A toggle button appears, and the text changes to "l'authentification par l'IA" (AI authentication), highlighting the use of AI in preventing fraud. This is from the brand's perspective, showcasing the product's key feature. - 00:04–00:07 The text changes to "Réduisez la fraude de 38% en moyenne" (Reduce fraud by 38% on average), emphasizing the effectiveness of Stripe's fraud protection. This is from the brand's perspective, providing a quantifiable benefit. - 00:07–00:10 A circle moves across the screen, visually representing the AI's ability to detect and prevent fraud. This is from the brand's perspective, demonstrating the product in action. - 00:10–00:14 The ad concludes with the text "Bénéficiez d'une protection basée sur l'IA avec Stripe" (Benefit from AI-based protection with Stripe) and a call to action button "Se lancer" (Get started). This is from the brand's perspective, encouraging viewers to take the next step.

# Ad summary This ad for Stripe highlights how Bolt, a company using Stripe, has reached $20 million in annual recurring revenue in 2 months. The ad uses a gradient background and a modern design to appeal to businesses looking for payment processing solutions. # Brand positioning Stripe is presented as a facilitator of business growth, particularly for companies seeking efficient payment processing solutions. The brand is positioned as a reliable partner that enables businesses to achieve significant financial milestones quickly. The ad's focus on Bolt's success implies that Stripe's services are effective and valuable, making it an attractive option for businesses aiming for rapid revenue growth. The brand aligns with values of efficiency, success, and innovation, pushing against the norm of slow or stagnant growth in the payment processing industry. The brand positioning is functional, emphasizing performance and tangible results. # Product The ad promotes Stripe as a payment processing solution that enables businesses to achieve rapid revenue growth. It highlights how Bolt, a company using Stripe, reached $20 million in annual recurring revenue in just 2 months. This showcases Stripe's ability to facilitate significant financial milestones for its clients. The ad addresses the purchase barrier of uncertainty by demonstrating a concrete success story, making Stripe a more appealing option for businesses seeking reliable and effective payment processing. # Visual style The ad has a highly polished, studio-shot production quality with a gradient background and clean typography. The visual motif includes flowing white lines that create a sense of movement and modernity. The image treatment involves color grading to create a vibrant and eye-catching aesthetic. The typography is large and bold, ensuring scannability in-feed. The style contrasts with platform-native content, aiming to disrupt the feed with a high-design look. # Hooks Headline: Bolt atteint 20 M$ de revenus récurrents annuels en 2 mois # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of slow or stagnant revenue growth, which is a common frustration for businesses. # Value propositions - Stripe enables businesses to achieve rapid revenue growth, as demonstrated by Bolt's success. # Benefits - Achieving $20 million in annual recurring revenue in 2 months # Call to action Démarrer → # Point of view - Brand: The brand is highlighting the success of a client, Bolt, to showcase the effectiveness of its services. # Storyline - The ad starts by showcasing the Stripe logo, immediately establishing the brand behind the message. This is from the brand's perspective, aiming to create instant recognition and association with the following success story. - The ad then highlights that Bolt, a company, has reached $20 million in annual recurring revenue in 2 months. This is presented from the brand's perspective, showcasing a tangible success achieved through their platform, aiming to demonstrate the effectiveness and value of Stripe's services. - The ad concludes with a call to action, "Démarrer →", prompting the viewer to take the next step and explore Stripe's offerings. This is from the brand's perspective, guiding the audience towards engagement and potential conversion.

# Ad summary This ad for Stripe promotes increased payments and revenue through the use of AI. The ad features the Stripe logo, a headline in French, and an abstract graphic with circles on a yellow and orange gradient background. # Brand positioning Stripe is presented as a modern and innovative financial technology company that helps businesses manage their online payments and increase revenue. The use of AI in the headline suggests that Stripe is at the forefront of technology, offering advanced solutions to improve financial performance. The brand aims to occupy the space of a reliable and cutting-edge partner for businesses looking to optimize their payment processes and grow their revenue. # Product The ad promotes Stripe's services, which help businesses boost their payments and revenue through the use of AI. The product is aimed at businesses looking to optimize their financial performance and leverage advanced technology to improve their payment processes. The ad highlights the use of AI as a key feature, suggesting that Stripe's services offer a unique and effective solution for increasing revenue. # Visual style The ad has a modern and minimalist visual style. The use of a gradient background, simple geometric shapes, and a clean logo creates a sense of innovation and sophistication. The overall aesthetic is bright and inviting, with a focus on visual clarity and simplicity. # Hooks Headline: Boostez vos paiements et vos revenus grâce à l'IA # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that businesses may be struggling to maximize their payments and revenue, suggesting a need for improvement in their financial performance. # Value propositions - Boost payments and revenue with AI # Benefits - Boostez vos paiements - Boostez vos revenus # Features - AI # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing Stripe's logo, value proposition, and visual identity to promote its services. # Storyline - The ad opens with the Stripe logo, immediately establishing the brand identity. This is from the brand's perspective, aiming to create instant recognition and trust. - The headline, "Boostez vos paiements et vos revenus grâce à l'IA," promises increased payments and revenue through AI. This is from the brand's perspective, highlighting the core value proposition of Stripe's services. - The abstract graphic with circles on a yellow and orange gradient background provides a visual representation of growth and innovation. This is from the brand's perspective, reinforcing the message of improvement and technological advancement.

# Ad summary This ad demonstrates how Stripe allows businesses to easily offer local payment methods to customers in different countries. The ad shows a screen where the user can select different countries and see the payment methods available in each country. # Brand positioning Stripe is presented as a global payment platform that simplifies online transactions for businesses. The brand aims to occupy the space of a reliable and versatile payment solution, emphasizing ease of use and accessibility to local payment methods. Stripe aligns with values of efficiency and global reach, positioning itself as a modern solution that removes complexities in international payments. The brand positioning is functional, focusing on performance and simplicity. # Product Stripe is a payment platform that allows businesses to offer local payment methods to customers in different countries. The product works by providing a user interface where businesses can select different countries and see the payment methods available in each country. The ad explicitly shows that Stripe supports various payment methods such as cards, PayNow, GrabPay, Afterpay, Apple Pay, and Affirm. The USP is the ability to easily offer local payment methods, which addresses the purchase barrier of complex international payment setups. The ad shows the product in use by demonstrating how a business can select a country and see the available payment options, highlighting the ease and versatility of the platform. # Visual style The ad has a clean and minimalist aesthetic with a white background and simple text overlays. The editing style is static, with no camera movement or transitions. The production quality is polished, giving it a professional commercial feel. The pacing is slow and consistent, with static shots and no quick cuts. # Hooks Text overlay: 00:00–00:06 stripe / 00:00–00:06 Easily offer local payment methods Visual: 00:00–00:01 The shot features a white background with the Stripe logo in the top left corner and the text "Easily offer local payment methods" in black, sans-serif font. Below the text is a white card-shaped interface with rounded corners, displaying tabs for Singapore, United States, and Australia. / 00:01–00:02 The Singapore tab is selected, and the interface displays payment methods: Card (with a credit card icon), PayNow (with a purple logo), and GrabPay (with a green logo). A purple button at the bottom reads "Pay $168.00". / 00:02–00:03 The United States tab is selected, and the interface displays payment methods: Card (with a credit card icon), Afterpay (with a white "a" in a green circle), and Affirm (with a white "a" in a blue circle). The purple button at the bottom still reads "Pay $168.00". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex international payment setups, which can be a barrier for businesses looking to expand globally. The ad aims to solve the frustration of dealing with multiple payment systems and regulations in different countries. # Value propositions - The ability to easily offer local payment methods simplifies international transactions for businesses. # Benefits - Easily offer local payment methods # Features - Offer local payment methods - Support for cards - Support for PayNow - Support for GrabPay - Support for Afterpay - Support for Apple Pay - Support for Affirm # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product's features and benefits. # Storyline - 00:00–00:01 The ad opens with the Stripe logo and the text "Easily offer local payment methods." - 00:01–00:02 00:01–00:02 The screen shows a payment interface with tabs for Singapore, United States, and Australia. Singapore is selected, and the payment methods Card, PayNow, and GrabPay are displayed. The message is that Stripe offers a variety of payment options for customers in Singapore. - 00:02–00:03 00:02–00:03 The tab switches to United States, and the payment methods Card, Afterpay, and Affirm are displayed. The message is that Stripe offers a variety of payment options for customers in the United States. - 00:03–00:06 00:03–00:06 The tab switches to Australia, and the payment methods Card, Apple Pay, and Afterpay are displayed. The message is that Stripe offers a variety of payment options for customers in Australia.

# Ad summary This ad shows how to customize your pricing with Stripe's flexible billing options. # Brand positioning Stripe aims to occupy the space in the consumer's mind as a flexible and customizable billing solution for their business. The brand values efficiency and customization to meet the needs of its customers. The brand does not seem to focus on emotional positioning, rather it is functional. # Product Stripe Billing allows users to choose and customize different pricing models. They can choose between one-time, recurring billing, usage-based billing, and tiered pricing. Stripe Billing allows users to choose their billing frequency between weekly, monthly, and yearly. Stripe provides the flexibility to evolve your revenue model. # Visual style The ad is clean and uses a color pallet of blue and white. The editing style is quick cuts, and the production quality is polished. # Hooks Text overlay: 00:01–00:03 / Iterate pricing as fast as your product with Stripe's flexible billing Visual: 00:01–00:03: The background is a solid light blue and the words “stripe” and “Iterate pricing as fast as your product with Stripe’s flexible billing” in white text are on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that it can be frustrating to change your pricing models. # Value propositions - Iterate pricing as fast as your product - Stripe's flexible billing # Benefits - Flexibility to evolve your revenue model - Customise your pricing # Features - One-time - Recurring billing - Usage-based billing - Tiered pricing - Billing frequency - Weekly - Monthly - Yearly # Call to action Learn more → # Social proof - None used. # Point of view - Brand 100% – This ad is told from the official voice of the brand, showcasing the product features and value proposition. # Storyline - 00:01–00:03 The ad introduces Stripe's flexible billing by showing text that reads, "Iterate pricing as fast as your product with Stripe's flexible billing." - 00:03–00:13 The ad shows an interface to choose and customize different pricing models. - 00:13–00:21 The ad showcases the flexibility to evolve your revenue model with an invoice builder. - 00:21–00:29 The ad closes with a final CTA in a pop-up box.

# Ad summary This Stripe ad promotes Stripe Checkout. The ad shows a graph of increasing conversion rates. # Brand positioning Stripe is presented as a brand that can help businesses increase their conversion rates through its product, Stripe Checkout. The brand positions itself as a facilitator of growth and optimization for online businesses, specifically addressing the critical aspect of payment processing and checkout experiences. This functional positioning appeals to businesses seeking tangible improvements in their performance metrics, implying a focus on efficiency, reliability, and direct impact on revenue generation. The brand's message is designed to resonate with businesses that prioritize data-driven decision-making and are actively looking for solutions to streamline their payment processes and maximize their sales. # Product Stripe Checkout is presented as a solution to boost conversion rates. The product appears to be a payment processing system that helps increase conversion rates. The ad suggests that businesses can optimize their checkout process by using Stripe Checkout. The ad showcases an exponential increase of 2.4% to 7.4% to show that Stripe Checkout is a viable option to use to boost business conversion rates. The ad is geared towards any business owner or operator who is looking to boost their business conversion rates. # Visual style The ad has a modern and clean aesthetic. It is designed with a mobile-first perspective. The editing style is a sequence of static shots. The production quality is polished with minimal visual elements to create a sleek and professional image. The cuts per minute are slow, with each shot lasting several seconds. The cuts and text are timed to match the beat of the music. # Hooks Text overlay: 00:00–00:04 Proposez des moyens de paiement sur mesure en temps réel Visual: 00:00–00:04 The shot shows a grid visual with a gradient purple background. The Stripe logo is in the top left corner. The text overlay states "Proposez des moyens de paiement sur mesure en temps reel". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of low conversion rates for businesses, which can lead to lost revenue and hinder growth. # Value propositions - The Stripe Checkout product provides custom payment methods to boost your conversion rates. - The product comes in the form of an optimized checkout experience. # Benefits - Boost conversion rates # Features - Custom payment methods - Stripe Checkout # Call to action Se lancer # Social proof - None used. # Point of view - Brand 100% – The ad conveys the brand's point of view through product claims, data, and a call to action. # Storyline - 00:00–00:04 The ad begins with a gradient purple background and a visual grid. The text overlay states "Proposez des moyens de paiement sur mesure en temps réel" to begin describing the product. - 00:04–00:10 The text overlay transitions to "Boostez vos taux de conversion" and the graph begins to showcase how conversion rates rise over time. - 00:10–00:14 The text overlay shifts to "Essayez Stripe Checkout" and the button to "Se lancer" is presented to the viewer to try Stripe Checkout.

# Ad summary This ad by Stripe highlights Cursor's success in achieving $100 million in annual recurring revenue within three years, inviting viewers to start their own journey. # Brand positioning Stripe is presented as a facilitator of business success, particularly for companies aiming for rapid growth and substantial recurring revenue. The brand positions itself as a key enabler for achieving significant financial milestones, suggesting that businesses using Stripe can reach impressive levels of success quickly. The ad aligns with a functional positioning, emphasizing performance and the ability to drive tangible results for its users. Stripe aims to occupy the space of a reliable and effective partner for businesses focused on growth and recurring revenue models. # Product The ad promotes Stripe as a platform that helps businesses achieve significant recurring revenue. It highlights the success of a company named Cursor, which reached $100 million in annual recurring revenue in just three years. The ad serves as a testament to Stripe's effectiveness in facilitating rapid business growth and financial success. The primary focus is on showcasing the potential outcomes and benefits of using Stripe, rather than detailing specific product features or functionalities. # Visual style The ad features a clean and modern visual style with a gradient background transitioning from light purple to dark blue. The typography is simple and legible, ensuring the message is easily readable. White lines at the bottom right add a subtle design element. The overall aesthetic is polished and professional, reflecting Stripe's brand identity. # Hooks Headline: Cursor a atteint 100 M$ de revenus récurrents annuels en trois ans # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the challenge of achieving significant recurring revenue and rapid business growth. # Value propositions - Achieve $100M in annual recurring revenue in three years with Stripe # Benefits - Achieving $100 million in annual recurring revenue - Rapid business growth # Features - Platform for achieving recurring revenue # Call to action Démarrer → # Point of view - Brand: The brand is highlighting a success story to attract new customers. # Storyline - The ad begins by showcasing the Stripe logo, immediately establishing the brand's presence and credibility. This is from the brand's perspective, aiming to build trust and recognition. - The ad then highlights Cursor's achievement of reaching $100 million in annual recurring revenue within three years. This is presented from the brand's perspective, demonstrating the potential success that can be achieved using Stripe. - The ad concludes with a call to action, "Démarrer →", inviting viewers to start their own journey with Stripe. This is from the brand's perspective, encouraging immediate engagement and conversion.

# Ad summary The ad features a male creator sharing his personal experience with Stripe. He explains how his previous invoicing system failed to handle international payments for a French startup client, specifically regarding euros and accounting requirements. He then details how switching to Stripe solved these issues by automatically converting currencies, handling local payment methods, and managing compliance. The ad highlights Stripe's analytics capabilities and how it enabled him to expand his business globally, transforming a major barrier into an opportunity for growth. # Brand positioning Stripe is presented as an indispensable, modern financial technology solution that empowers individuals and small businesses to seamlessly operate and expand globally. It aims to occupy the space of a reliable, comprehensive partner for international transactions, simplifying complex financial logistics like currency conversion, local payment methods, and regulatory compliance. The brand aligns with values of efficiency, global connectivity, and business growth, promoting a lifestyle where geographical boundaries do not limit entrepreneurial ambition. It pushes against the limitations of traditional or basic invoicing systems that are ill-equipped for cross-border commerce. The brand positioning is primarily functional, emphasizing its capabilities in handling diverse payment scenarios, but also carries an emotional undertone of empowerment and relief from administrative burdens, allowing users to focus on building their business. # Product Stripe is a payment processing platform designed to facilitate international transactions for businesses and individuals. It works by allowing clients to pay in their local currency (e.g., euros), which Stripe then automatically converts to the user's preferred currency (e.g., USD) and deposits into their account. The product is for freelancers, small business owners, and entrepreneurs who work with international clients and need a robust system to manage cross-border payments. Explicit product details include its ability to handle different currencies, support various local payment methods (e.g., Card, Bancontact, EPS, Cash App Pay, Klarna, Amazon Pay), and manage compliance details. Its key unique selling propositions (USPs) are automatic currency conversion, comprehensive local payment method support, and simplified compliance management, which remove significant barriers to international business. The ad shows it being used for invoicing and receiving payouts from international clients, enabling global business expansion. It addresses purchase barriers related to the complexity and administrative burden of international finance. # Visual style The ad employs a hybrid visual style, blending polished UGC with clean, animated graphics. The creator's direct-to-camera address gives it an authentic, personal feel, akin to a social media influencer's review. Editing is characterized by quick cuts, often timed with the speaker's words or sound effects, maintaining a fast pace. The production quality is high-end for UGC, with good lighting and clear audio, but retains the casual intimacy of a personal share. Visual motifs include the consistent use of on-screen text overlays to highlight key phrases and animated graphics (maps, invoices, charts) to illustrate complex concepts simply. The pacing is consistently fast, with cuts occurring every 1-3 seconds, keeping the viewer engaged. Audio-visual sync is strong, with text overlays and graphic animations appearing precisely when the corresponding words are spoken, enhancing clarity and impact. # Hooks Spoken: Recently I started working with a French startup and my basic invoicing system just couldn't handle it. Text overlay: Recently I started / French Startup / invoicing system / handle it Visual: A medium close-up shot of a light-skinned male with dark, curly hair and a short beard, wearing a black t-shirt and a silver chain. He is looking directly at the camera, speaking in a conversational tone. The background is a softly blurred, light-colored wall with a hint of a wooden door frame on the right. The lighting is natural and bright. / A white background with a red, white, and blue map outline of France, filled with the French flag colors. The map is centered. / A black screen displaying a simulated invoice email interface. The invoice details show 'Complete Automation Setup & Integration 3,000.00', 'Custom Script Development 1,500.00', 'Post-launch Support (30 days) 500.00', and 'Total Payable $5,000.00'. Payment details include bank transfer and PayPal information. / The invoice screen is still visible, but a white, starburst-like animation bursts from the center, obscuring the invoice details. # Funnel stage Consideration # Pain points The central pain point is the difficulty and administrative burden of managing international payments and compliance when working with clients in different countries. This is explicitly shown through the creator's struggle with his 'basic invoicing system' that 'just couldn't handle' a French startup's need to 'pay in euros' and their 'specific requirements' from their 'accounting team', rendering his 'tools were basically useless'. # Value propositions - my basic invoicing system just couldn't handle it - They needed to pay in euros - Their accounting team had specific requirements - my tools were basically useless - Stripe handles everything - they do different currencies, local payment methods and the compliance details that I don't want to have to deal with - What used to be a major barrier to working across borders is basically completely disappeared - The analytics are impressive too - I could see which countries my top clients come from, spot patterns in my business that I'd honestly never noticed before - figure out which services work best in different markets - ended up allowing me to build a truly global business # Benefits - get paid in euros - convert it automatically - had the money in USD in my account just a few days later - work with companies all over Europe and Asia - major barrier to working across borders is basically completely disappeared - see which countries my top clients come from - spot patterns in my business that I'd honestly never noticed before - figure out which services work best in different markets - build a truly global business # Features - different currencies - local payment methods - compliance details - analytics # Call to action None used # Social proof - Recently I started working with a French startup and my basic invoicing system just couldn't handle it. They needed to pay in euros, their accounting team had specific requirements and my tools were basically useless. So I switched everything over to Stripe. The French company got paid in euros, Stripe would convert it automatically, and then I had the money in USD in my account just a few days later. Now I work with companies all over Europe and Asia. Stripe handles everything. They do different currencies, local payment methods and the compliance details that I don't want to have to deal with. What used to be a major barrier to working across borders is basically completely disappeared. The analytics are impressive too. I could see which countries my top clients come from, spot patterns in my business that I'd honestly never noticed before, and then figure out which services work best in different markets. What started as solving one problem for one international client ended up allowing me to build a truly global business." – Male 1 (Creator) # Point of view - Customer 100% – The entire ad is a first-person testimonial from a user sharing his personal experience and success story with the product. # Storyline - 00:00–00:01 The creator introduces his recent experience working with a French startup, setting the stage for a problem-solution narrative. - 00:01–00:04 He explains that his basic invoicing system was inadequate for this international client, immediately establishing the core problem. - 00:04–00:06 The creator elaborates on the specific challenges: the French company needed to pay in euros, and their accounting team had particular requirements, highlighting the complexity of cross-border transactions. - 00:06–00:08 He states that his existing tools were 'basically useless,' intensifying the problem and emphasizing the need for a better solution. - 00:08–00:10 The creator introduces Stripe as the solution, explaining that he switched everything over to it, marking the turning point in the narrative. - 00:10–00:13 He describes the immediate benefit: the French company paid in euros, and Stripe automatically converted the currency, showcasing the product's core functionality. - 00:13–00:16 He then highlights the personal benefit of receiving the money in USD in his account just a few days later, emphasizing efficiency and convenience. - 00:16–00:19 The narrative expands to show the broader impact: he now works with companies across Europe and Asia, illustrating how Stripe enabled global business expansion. - 00:19–00:24 The creator summarizes Stripe's comprehensive capabilities, including handling different currencies, local payment methods, and compliance details, reinforcing its value proposition. - 00:24–00:28 He concludes that what used to be a major barrier to cross-border work has 'basically completely disappeared,' reiterating the problem solved and the transformative effect of Stripe. - 00:28–00:35 The creator introduces an additional benefit: Stripe's impressive analytics, allowing him to see client countries and spot business patterns he hadn't noticed before. - 00:35–00:37 He further explains how these analytics help him optimize services for different markets, showcasing the strategic value of the platform. - 00:37–00:42 The ad culminates with the creator reflecting on how solving one international client problem ultimately allowed him to build a truly global business, emphasizing the profound impact of Stripe on his entrepreneurial journey.

# Ad summary This ad promotes Stripe's online payment services in French. It emphasizes the ease of selling online without needing a website, creating payment links, and accepting payments without coding. # Brand positioning Stripe is presented as a modern and accessible platform that democratizes online sales, enabling businesses of all sizes to accept payments without needing a website or coding knowledge. The brand is positioned as innovative and user-friendly, breaking away from the traditional complexities of online payment systems. The focus on simplicity and accessibility suggests a brand that prioritizes ease of use and empowerment for its customers, allowing them to focus on their products rather than technical hurdles. The color scheme is modern and playful, signaling an emotional brand identity focused on ease. # Product The product is Stripe's payment link service, designed to facilitate online sales without the need for a traditional website. It allows users to quickly generate a shareable link for their products or services, enabling them to accept payments easily. The process involves creating a payment link, customizing it with product details and visuals, and sharing it through various channels like a QR code or a dedicated button. The product addresses common barriers such as the complexity of setting up an online store and the need for coding skills. Stripe's payment link feature is presented as a user-friendly solution to streamline online transactions. # Visual style The ad features a clean, minimalist design with a bright purple color scheme, creating a modern and approachable aesthetic. The editing is smooth with straightforward transitions, creating a polished commercial feel. The pacing is moderate, with text and interface actions synced to the background music. The visual motifs include the consistent use of purple hues and simplified UI elements to illustrate the ease of use of Stripe's services. # Hooks Text overlay: 00:00–00:02 / stripe / Vendez / en ligne / même sans / site Web Visual: 00:00–00:02: A light purple screen displays the Stripe logo and the text 'Vendez en ligne même sans site Web.' A dynamic, abstract shape in varying shades of purple flows across the right side of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the complexity and technical knowledge typically required to sell products online, particularly the need for a website or coding skills. This is explicitly addressed in the ad's opening line: 'Vendez en ligne même sans site Web.' # Value propositions - Ease of selling online without a website - Simplified payment process with customizable links - Accessibility in payment acceptance without coding knowledge # Benefits - Sell online without a website - Accept payments without writing code - Personalize your payment links # Features - Payment link service # Call to action CRÉEZ UN COMPTE DÈS AUJOURD'HUI # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its features and benefits with on-screen text. # Storyline - 00:00–00:02 The ad begins by highlighting Stripe's ability to let users sell online even without a website. - 00:02–00:05 Following this, the ad shows how to create a payment link, emphasizing the simplicity of the process. - 00:05–00:07 The ad explains how to personalize the link to match one's branding or visual style. - 00:09–00:12 Next, the ad explains the importance of sharing the generated link with potential customers. - 00:13–00:16 The ad concludes with a call to action to create an account today, reinforcing the ease of accepting payments without coding.

# Ad summary This ad for Stripe Billing highlights how the product can reduce payment failures and attrition. The ad uses screen recordings of the app interface to show how to track attrition rates, avoid payment failures, and automate email reminders. # Brand positioning Stripe is presented as a modern and efficient solution for businesses to manage their online payments. The brand is positioned as a tool to reduce payment failures and attrition, with a focus on no-code solutions and automation. The brand aligns with a functional and straightforward approach, emphasizing simplicity and performance. Stripe aims to occupy the space of a reliable and user-friendly payment management system, pushing against the complexity and potential pitfalls of traditional payment processes. The brand promotes a sense of control and efficiency for businesses, allowing them to focus on growth rather than payment issues. # Product Stripe Billing is presented as a tool to reduce attrition and payment failures. It allows users to track their attrition rate and avoid payment failures. The product features include the ability to activate intelligent payment retries up to 8 times in 2 weeks and automate email reminders. The ad addresses the purchase barrier of payment failures by offering a solution to manage and recover failed payments. The product is designed for businesses that want to streamline their billing process and reduce customer churn. The ad highlights the ease of use and automation features, making it clear that Stripe Billing is a valuable tool for any business that relies on recurring payments. # Visual style The ad has a clean and modern aesthetic, with a focus on simplicity and clarity. The editing style is straightforward, with static shots and smooth transitions. The production quality is polished, giving the ad a professional and trustworthy feel. The visual motifs include the use of gradient backgrounds and white interface elements. The pacing is consistent, with a moderate tempo that keeps the viewer engaged. # Hooks Text overlay: 00:00–00:02 stripe / 00:00–00:02 Réduisez les échecs de paiement avec nos outils no-code Visual: 00:00–00:02 The screen displays a white notification box with the Stripe logo in the top left corner. The text reads, "Réduisez les échecs de paiement avec nos outils no-code" (Reduce payment failures with our no-code tools). The background is a gradient of pink, orange, and yellow. The camera is stationary, and the framing is a close-up of the notification box. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is payment failures, which can lead to lost revenue and customer churn. The ad addresses this pain point by offering a solution to manage and recover failed payments. # Value propositions - Reduce payment failures with no-code tools - Reduce attrition with Stripe Billing - Activate intelligent retries up to 8 times in 2 weeks # Benefits - Reduce payment failures - Avoid payment failures - Reduce attrition # Features - No-code tools - Track attrition rate - Intelligent payment retries - Automated email reminders # Call to action Créer un compte → # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, showcasing product features and benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a notification from Stripe stating, "Réduisez les échecs de paiement avec nos outils no-code" (Reduce payment failures with our no-code tools). This message is intended to grab the viewer's attention by highlighting a key benefit of using Stripe's services. The perspective is from the brand, presenting a solution to a common problem for businesses. The tone is informative and straightforward. - 00:02–00:07 00:02–00:07 The ad transitions to a screen showing a dashboard with the title "Suivez votre taux d'attrition" (Track your attrition rate). The dashboard displays a graph of refused payments, with different colored bars representing different amounts. This visual is meant to illustrate the problem of payment failures and the need for a solution. The perspective is from the brand, showcasing the ability to monitor and analyze payment data. The tone is analytical and data-driven. - 00:07–00:14 00:07–00:14 The ad shows how to avoid payment failures by activating intelligent payment retries. The screen displays a settings menu with the option to activate intelligent retries up to 8 times in 2 weeks. This feature is presented as a solution to recover failed payments and reduce customer churn. The perspective is from the brand, demonstrating the ease of use and automation features of Stripe Billing. The tone is practical and solution-oriented. - 00:14–00:19 00:14–00:19 The ad concludes with a call to action, stating, "Réduisez l'attrition avec Stripe Billing" (Reduce attrition with Stripe Billing). A button prompts the viewer to create an account. This message is intended to encourage viewers to take the next step and sign up for Stripe Billing. The perspective is from the brand, reinforcing the key benefit of using the product. The tone is persuasive and action-oriented.

# Ad summary This ad demonstrates how to create and send invoices using Stripe Invoicing. It highlights the ease of use and speed of getting paid. # Brand positioning Stripe is presented as a modern and efficient solution for businesses to manage their finances, specifically focusing on invoicing. The brand aims to occupy the space of a user-friendly, no-code platform that simplifies complex financial tasks. Stripe aligns with values of simplicity, speed, and automation, pushing against the norms of traditional, cumbersome invoicing processes. The brand positioning is functional, emphasizing performance and simplicity. # Product Stripe Invoicing is a no-code tool that allows businesses to create and collect invoices quickly and easily. The product is designed for businesses of all sizes that need a streamlined invoicing solution. Key features include the ability to create invoices, add tax automatically, and send invoices directly to customers. The ad highlights the speed and ease of getting paid with Stripe Invoicing, addressing the common purchase barrier of complicated and time-consuming invoicing processes. The ad emphasizes that users can "get paid fast" with Stripe Invoicing. # Visual style The ad has a clean and modern aesthetic with a polished commercial feel. It uses simple graphics and text overlays to convey its message. The editing style is smooth with static shots and transitions. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:02: stripe / 00:00–00:02: Create and collect invoices with no-code tools Visual: 00:00–00:02: A white card with the Stripe logo and the text "Create and collect invoices with no-code tools" appears on a gradient pink background. The camera is static. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional invoicing processes are complicated and time-consuming. The phrase "Create and collect invoices with no-code tools" suggests that the alternative is complex and requires coding knowledge. # Value propositions - No-code tools for easy invoice creation - Automatic tax calculation for accuracy and time-saving - Fast payments with Stripe Invoicing # Benefits - Create and collect invoices easily - Get paid fast # Features - No-code tools - Automatic tax calculation # Call to action Create an account today → # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the official voice of the Stripe brand, showcasing product features and benefits. # Storyline - 00:00–00:02 The ad opens with a text overlay stating the core value proposition of Stripe Invoicing. - 00:02–00:05 The ad transitions to a demonstration of creating an invoice within the Stripe platform. - 00:05–00:09 The ad highlights the feature of automatically adding tax to the invoice. - 00:09–00:14 The ad shows how to send the invoice to a customer. - 00:14–00:18 The ad concludes with a call to action to create an account and start using Stripe Invoicing.

# Ad summary This ad promotes Stripe, a financial services and software as a service company. The ad highlights how Stripe can help businesses avoid downtime and boost revenue with reliable payments. # Brand positioning Stripe is presented as a reliable and scalable solution for businesses looking to optimize their online payment processing. The brand aims to occupy the space of a trusted partner that enables growth and stability. The ad promotes a functional brand positioning, emphasizing performance and reliability. Stripe pushes against the norms of unreliable payment systems that can cause downtime and lost revenue, offering a solution that ensures smooth transactions and business growth. # Product Stripe is a financial services and software as a service company that provides reliable payment processing solutions for businesses. The ad highlights Stripe's ability to help businesses avoid downtime and boost revenue with reliable payments. The product is for businesses looking to scale and grow, as indicated by the phrase "pour vous développer à grande échelle" (to develop you on a large scale). The ad addresses the purchase barrier of unreliable payment systems by showcasing Stripe's ability to provide stable and efficient payment processing, ensuring businesses can maximize their revenue potential. # Visual style The ad has a clean and modern aesthetic with a focus on simplicity and clarity. The editing style features smooth transitions and static shots, creating a polished commercial feel. The production quality is high-end, with a focus on clear visuals and minimal distractions. The pacing is consistent, with a moderate tempo that matches the music. The audio-visual sync is well-coordinated, with sound effects timed to visual animations. # Hooks Text overlay: stripe / Évitez les temps d'arrêt pendant vos pics d'activité Visual: 00:00–00:06: The shot features a white card with rounded corners floating against a gradient background of pink and white. The card displays a product listing for glasses, including an image of the glasses, the text "Promotion Lunettes," the prices "58 € 88 €," and a blue button labeled "Acheter." The card is animated with a slight bouncing effect, and multiple transparent copies of the card appear behind it, creating a sense of depth. The camera is stationary, providing a clear and focused view of the product listing. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of potential downtime during peak activity, which can lead to lost revenue. "Évitez les temps d'arrêt pendant vos pics d'activité" (Avoid downtime during your peak activity) directly signals this frustration. # Value propositions - Reliable payments to boost revenue: This connects the feature of reliable payment processing to the benefit of increased revenue. - Avoid downtime during peak activity: This connects the feature of solutions to avoid downtime to the benefit of maintaining smooth operations during high-traffic periods. # Benefits - Évitez les temps d'arrêt pendant vos pics d'activité (Avoid downtime during your peak activity) - Des paiements fiables pour booster vos revenus (Reliable payments to boost your revenue) # Features - Reliable payment processing - Solutions to avoid downtime - Tools to boost revenue - Scalable solutions for business growth # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the benefits and features of Stripe. # Storyline - 00:00–00:06 00:00–00:06: The ad starts by showing a product listing for glasses with a promotion, emphasizing the importance of avoiding downtime during peak activity. This is conveyed through a visual of a product card and text overlay, setting the stage for how Stripe can help businesses maintain smooth operations. The perspective is from the brand, highlighting the problem and hinting at the solution. The tone is informative and slightly urgent. - 00:06–00:10 00:06–00:10: The ad transitions to a graph showing net sales volume increasing over time, illustrating the potential for growth with Stripe. This is presented from the brand's perspective, showcasing the positive impact of using Stripe. The tone is optimistic and encouraging, suggesting that businesses can achieve significant growth with Stripe's services. - 00:10–00:14 00:10–00:14: The ad concludes by stating that Stripe provides reliable payments to boost revenue, reinforcing the key benefit of using the platform. This is conveyed through a text overlay, solidifying the brand's message. The perspective is from the brand, directly addressing the audience with a clear value proposition. The tone is confident and reassuring, emphasizing the reliability and effectiveness of Stripe's payment solutions.

# Ad summary This ad promotes Stripe, a platform that helps businesses increase revenue faster with advanced payment tools. The ad highlights Stripe's ability to help businesses launch quickly, accept payments worldwide, and adapt to local preferences, positioning it as a tool to propel business ideas from day one. # Brand positioning Stripe is presented as a sophisticated and globally-minded brand that empowers businesses to grow their revenue faster. The brand aligns with values of innovation, efficiency, and adaptability, positioning itself as a partner for businesses with even the most sophisticated business models. Stripe pushes against the norms of traditional payment systems by offering advanced tools and localized payment preferences, aiming to occupy the space of a modern, forward-thinking solution for businesses seeking global reach and streamlined payment processes. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, promoting empowerment and growth. # Product Stripe is presented as a platform designed to help businesses increase their revenue faster through advanced payment tools. It enables businesses to launch quickly and accept payments worldwide, even with the most sophisticated business models. The platform offers a checkout experience adapted to local preferences, making it easier for businesses to cater to diverse markets. Stripe is for businesses looking to expand globally and streamline their payment processes. The ad emphasizes that Stripe puts all the chances on your side to propel your idea as far as possible from day one, highlighting its value in facilitating global reach and efficient payment management. # Visual style The ad has a polished, corporate aesthetic with clean lines and bright lighting. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, giving it a professional commercial feel. The use of city skylines as visual motifs reinforces the global reach of the brand. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: 00:02–00:07: Stripe aide les entreprises à augmenter leur revenu plus rapidement. Visual: 00:00–00:02: The Stripe logo is displayed in white text on a solid purple background. / 00:02–00:07: A man stands at a high table in front of a large window with a cityscape view. He is wearing a gray shirt and black pants, working on a laptop. People are walking by in the background, blurred due to motion. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses may struggle with slow revenue growth and difficulty in accepting payments worldwide, especially with sophisticated business models and varying local preferences. # Value propositions - Advanced payment tools to increase revenue faster - Checkout adapted to local preferences for global reach # Benefits - Increase revenue faster - Launch faster - Accept payments worldwide # Features - Advanced payment tools - Checkout adapted to local preferences # Call to action Lancez-vous sur stripe.com. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the official voice of the brand, making product claims and showcasing its global reach. # Storyline - 00:00–00:02 The ad opens with the Stripe logo on a purple background, immediately establishing the brand identity. - 00:02–00:12 00:02–00:12: A man is shown working on a laptop in a modern office with a cityscape view. The voiceover states that Stripe helps companies increase their revenue faster through advanced payment tools. This is conveyed from the brand's perspective, highlighting the functional benefits of using Stripe. - 00:12–00:18 00:12–00:18: The voiceover continues, stating that you can launch faster and accept payments worldwide with Stripe. The perspective remains with the brand, emphasizing the ease and global reach that Stripe offers. - 00:18–00:21 00:18–00:21: The voiceover adds that Stripe works even with the most sophisticated business models, offering a checkout adapted to local preferences. This reinforces the brand's message of adaptability and sophistication. - 00:21–00:25 00:21–00:25: The ad transitions to a montage of city skylines, including Shanghai, San Francisco, Philadelphia, and New York, visually representing Stripe's global reach. The perspective shifts to a broader view, showcasing the worldwide impact of the platform. - 00:25–00:29 00:25–00:29: The voiceover concludes by urging viewers to launch on stripe.com, reinforcing the call to action and brand identity. The perspective returns to the brand, providing a clear next step for the audience.