How EWA: Learn Languages Advertises on Meta

# Ad summary This is a static image ad promoting Black Friday discounts. # Brand positioning This ad does not explicitly present any specific brand. It focuses on promoting generic Black Friday discounts. The tone is straightforward and direct, aiming to capture attention with the promise of significant savings. There is no lifestyle or emotional alignment, as the ad's purpose is purely functional, informing customers about potential discounts during the Black Friday sales event. # Product This ad promotes discounts of up to 90% on various unspecified products during Black Friday. The ad aims to convey the opportunity for significant savings within a limited-time frame ("Only today"). The primary focus is on the magnitude of the discount, intended to entice viewers to take advantage of the offer. The ad directly addresses the potential purchase barrier of high prices by highlighting the substantial savings available. # Visual style The ad features a clean, minimalist design with a focus on clear, bold typography to convey its message quickly and directly. The color palette is limited to dark blue, light beige, and yellow, giving the ad a simple and uncluttered look. The use of geometric shapes adds a touch of visual interest without distracting from the main message. The overall production quality is high, with smooth lines and even lighting. # Hooks Headline: BLACK FRIDAY # Funnel stage Bottom of funnel (Conversion): This ad focuses on a strong offer with a clear sense of urgency, aiming to drive immediate purchase. # Pain points The ad addresses the pain point of high prices by promising significant discounts during the Black Friday sale. The message is 'Discount up to 90%' suggesting consumers can alleviate financial strain through these large discounts. # Value propositions - Discounts up to 90% offer a high value, incentivizing immediate purchase. - Limited-time availability adds urgency and encourages quick action to secure savings. # Benefits - Significant savings on unspecified products # Features - Discount up to 90% - Save 90% # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad conveys the brand's message, communicating the Black Friday discount and its limited-time availability. # Storyline - The ad starts with a statement about Black Friday discounts, introducing the context of the promotion. The brand is stating that they are participating in Black Friday sales. - Next, the ad highlights the maximum discount available (up to 90%), aiming to immediately grab the viewer's attention with the potential savings. The brand is conveying the size of the potential savings. - Finally, the ad includes a sense of urgency by stating, "Only today," pushing the viewer to act quickly and make a purchase. The brand is conveying the limited availability of the sale.

# Ad summary This ad uses a listicle format, presenting 100 phrases in English with their translations in another language, likely targeting individuals learning English. It encourages users to take a test, suggesting the ad aims to assess the viewer's current English proficiency and potentially offer further learning resources. # Brand positioning The brand is positioning itself as an educational resource for learning English, specifically focusing on practical phrases. It offers a direct and functional approach to language acquisition, implying a straightforward path to speaking English. The brand aims to simplify language learning by providing key phrases, potentially contrasting with more complex or academic methods. The overall approach is instructional and aims to build confidence in potential learners. # Product The product is a collection of 100 English phrases paired with their translations in another language. It aims to help users quickly learn and start speaking English. The ad presents the phrases as practical and useful, suggesting they cover everyday situations and common expressions. It addresses the barrier of entry into English conversation, offering a structured way to learn essential phrases. The ad promotes immediate progress by stating that knowing these phrases enables users to speak English. # Visual style The ad has a clean and straightforward visual style with a focus on readability. The use of simple typography and a list format makes it easy to scan and digest the information. The design is functional and informational, resembling a study guide or reference sheet. The overall style is basic, prioritizing clarity and directness over aesthetic flair. # Hooks Headline: Ако знаеш тези 100 фрази, вече можеш да говориш английски # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the difficulty of starting to speak English, implying that many people struggle to find a practical entry point into learning the language. The headline suggests that the viewer currently doesn't speak English, or doesn't speak it well, which is a pain point. # Value propositions - Knowing 100 phrases allows the viewer to speak English. # Benefits - вече можеш да говориш английски # Features - 100 phrases # Call to action НАПРАВИ ТЕСТ # Social proof - None used. # Point of view - Brand: The entire image conveys information about learning English phrases, offering translations, and encouraging users to take a test, which is a direct communication from the brand. # Storyline - The ad presents a proposition that knowing 100 phrases enables the viewer to speak English, intending to draw in people who want to learn the language, told from the brand's perspective. - The ad lists 100 useful English phrases with a translation next to it, intending to demonstrate the practical phrases in use, told from the brand's perspective. - The ad presents a 'take test' CTA, encouraging users to test their knowledge, told from the brand's perspective.

# Ad summary This Cyber Monday image ad highlights a 90% discount for a limited time. # Brand positioning The ad does not explicitly describe the brand. However, it appears to be a brand that participates in Cyber Monday sales and offers significant discounts, positioning itself as budget-friendly and appealing to consumers seeking cost savings. # Product The ad features a Cyber Monday promotion offering discounts up to 90%. A circular badge in the bottom right corner emphasizes “Save 90%”, drawing attention to the high level of savings available during the promotion. The offer is presented as a limited-time deal, emphasized by the text “Only today!”, creating a sense of urgency for potential buyers. The primary focus is on the significant discount rather than a specific product, implying that the offer may apply to a range of items. # Visual style The ad has a clean, modern, and promotional visual style with a focus on communicating the Cyber Monday discount. The design is simple and eye-catching, using a limited color palette and bold typography to quickly convey the message. The gradient background adds depth, while the decorative shapes give it a playful touch. The shadow effects on the text add emphasis and visual interest. The overall effect is designed to grab attention and create a sense of urgency for shoppers. # Hooks Headline: CYBER MONDAY- discounts up to 90% # Funnel stage Bottom of funnel (Conversion) # Pain points The implied pain point is the desire to save money on purchases. Many consumers want to buy products but are price-conscious, especially during major shopping events like Cyber Monday. The ad attempts to alleviate this by offering a substantial discount. # Value propositions - Save 90%: Emphasizes the high percentage of savings, making the offer highly attractive. # Benefits - Significant cost savings - Opportunity to purchase desired items at a fraction of the regular price # Features - Discounts up to 90% - Save 90% # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand emphasizes the Cyber Monday discounts available. # Storyline - The ad opens with the phrase “CYBER MONDAY - discounts up to 90%”, immediately informing the audience of the occasion and the potential savings, told from the brand's perspective to generate interest and excitement for the sale. - The focal point is “-90%”, displayed in a large, contrasting color, making it impossible to miss the massive discount being offered, told from the brand's perspective to highlight its offer. - The text "Only today!" is presented to instill a sense of urgency, pushing the audience to act quickly to take advantage of the offer, told from the brand's perspective to pressure customers to make a purchase. - Finally, a circular "Save 90%" badge reinforces the value proposition, emphasizing the specific savings and further motivating the audience to shop, told from the brand's perspective to drive conversions.

# Ad summary This image ad promotes discounts up to 90% for Cyber Monday. # Brand positioning The brand is presented as offering significant discounts during the Cyber Monday sales event. The focus is on providing substantial savings to customers, with discounts reaching up to 90%. The brand positioning is heavily functional, emphasizing affordability and deal-driven shopping rather than any specific lifestyle or emotional connection. The brand aligns with the consumer expectation of big sales and promotions during the Cyber Monday timeframe and offers a straightforward message of savings. # Product The product being advertised is a discount of up to 90% on various unspecified items. The ad highlights a major sales event. The product is geared toward shoppers looking for deals and substantial savings during Cyber Monday. The USP is the high percentage of the discount, which is prominently displayed to attract attention. The use occasion is specifically Cyber Monday, a well-known shopping day, creating a sense of urgency and timeliness. The purchase barrier addressed is cost, by offering significant price reductions. The ad encourages viewers to take advantage of the massive discounts available for a limited time. # Visual style The ad has a clean, modern aesthetic with a focus on bright colors and simple geometric shapes. The production quality appears to be highly polished, with a 3D rendering effect on the numbers to give them depth and prominence. The image treatment uses soft shadows to separate the text from the background. The typography is large and bold, ensuring high scannability. The overall style feels like a generic promotional graphic, prioritizing clarity and directness to maximize stop power in the feed. # Hooks Headline: CYBER MONDAY- discounts up to 90% # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies a pain point of high prices by directly offering discounts, addressing the customer's desire to save money during Cyber Monday. # Value propositions - discounts up to 90% - Save 90% # Benefits - Save 90% # Features - discounts up to 90% # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image ad, the brand's perspective is used to announce the Cyber Monday discounts, emphasize the magnitude of the savings, and create a sense of urgency to encourage immediate purchases. # Storyline - The ad starts with bold text announcing 'CYBER MONDAY – discounts up to 90%', which aims to immediately grab attention and inform the audience of the sales event. The brand is speaking directly to potential customers, signaling a limited-time opportunity to save. - The focus shifts to the visual representation of '-90%', displayed in large, three-dimensional numbers. The brand uses this central visual to emphasize the magnitude of the discount, which is strategically placed to draw the viewer's eye and reinforce the offer. - Finally, the ad concludes with the phrases 'Only today!' and 'Save 90%' encased in a gold coin, driving home the urgency and potential savings. The brand uses this call to action to encourage immediate action, reinforcing the limited-time nature of the offer.

# Ad summary This image ad promotes a Black Friday discount, offering up to 90% off for a limited time. # Brand positioning The brand is not explicitly mentioned, but it is implied to be a retailer or e-commerce platform participating in Black Friday sales. The positioning is purely functional, focusing on providing significant discounts (up to 90%) during the Black Friday event. This suggests the brand wants to be seen as a source of major savings and a go-to destination for bargain hunters during the shopping holiday. The brand message ignores any emotional connections, focusing solely on the monetary benefit of the discount. # Product The ad promotes discounts of up to 90% on various products during a Black Friday sale. No specific products are featured, as the focus is solely on the percentage discount being offered. The offer is available "Only today," creating a sense of urgency. The primary appeal is to consumers looking for significant savings during the Black Friday shopping event. The ad does not detail the types of products available or any exclusions that may apply, keeping the message broad and universally appealing to bargain seekers. # Visual style The ad features a clean, minimalist visual style with a bright, solid green background. The typography is bold and sans-serif, with a slight 3D effect on the main discount numbers. The overall design is simple, emphasizing the discount amount with geometric shapes to enhance the ad's scannability. # Hooks Headline: BLACK FRIDAY # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the consumer frustration of missing out on Black Friday deals, suggesting that the brand can provide the best discounts. # Value propositions - The ad offers a high discount value of up to 90% during the Black Friday sale. The brand stresses that consumers can 'Save 90%' and that this offer is 'Only today.' # Benefits - Save 90% # Features - Discount up to 90% # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the entire image, the brand is presenting its Black Friday discount offer, highlighting the significant savings potential and limited-time availability. # Storyline - The ad opens with the announcement of "BLACK FRIDAY" to immediately capture attention and set the context. The brand voice is emphasizing the major shopping holiday to draw in deal-seeking customers. - The story progresses to state "Discount up to 90%" This sets the expectation of significant savings, and entices viewers to engage with the brand's offer. The brand is setting the stage for a potentially large discount. - The central point of the story focuses on the specific offer of "-90%", which is displayed prominently and visually. This highlights the potential savings. The brand wants the audience to focus on the magnitude of the discount. - The timeline for the discount is given as "Only today" to incentivize viewers to act quickly and create a sense of urgency. The brand emphasizes the limited nature of the deal. - A yellow coin graphic with "Save 90%" reinforces the discount, adding visual appeal and further emphasizing the potential savings. The brand is driving home the message of savings.

# Ad summary This ad promotes a Black Friday discount with a 3D aesthetic and simple design to showcase the deal. The ad is aimed at generating excitement for the sales event, with clear and prominent messaging about the discount percentage. # Brand positioning This ad does not include any brand information. The promotion is purely focused on the Black Friday discount, without any mention of the brand's history, values, or unique selling points beyond the offer itself. The customer is meant to care because of the heavily discounted price and the limited-time nature of the sale. # Product This ad advertises a discount, not a specific product. The discount is up to 90% off and is available only today. The text "Save 90%" is featured on a round, yellow coin, visually emphasizing the savings. The advertisement's goal is to tell viewers that they can save a significant amount of money if they take advantage of this limited-time offer. # Visual style The ad has a simple and bold visual style with a bright yellow background and red and black text. The 3D rendering of the discount percentage gives it a dynamic feel. The layout is clean and direct, focusing on the offer. It is designed to be eye-catching and easy to read, with a modern, minimalist aesthetic. # Hooks Headline: BLACK FRIDAY # Funnel stage Bottom of funnel (Conversion) # Pain points The most prominent pain point is the desire to save money on purchases during the Black Friday sales event. "Discount up to 90%" addresses this frustration by highlighting the potential for significant savings. # Value propositions - Significant savings on Black Friday - Up to 90% discount # Benefits - Save 90% # Features - Discount up to 90% # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the Black Friday sale and highlighting the substantial discount available, encouraging viewers to take advantage of the limited-time offer. # Storyline - The ad opens with the title Black Friday, set to immediately grab the viewer's attention with the mention of a major sales event. This introduces the theme and the context of the advertisement, conveyed by the brand. - Next, the copy states that there is a discount up to 90%, to immediately entice the viewer with an appealing offer. The brand voice is used to state the offer's value and scale. - Finally, the ad emphasizes that the offer is "Only today", to create a sense of urgency. The brand voice is used to encourage immediate action.

# Ad summary This image ad promotes Black Friday discounts of up to 90% for one day only. # Brand positioning The ad does not directly mention a specific brand. Instead, it focuses on promoting a major sales event—Black Friday—with significant discounts. The absence of a specific brand allows any retailer to use this template to advertise their own Black Friday deals, positioning them as a destination for substantial savings during this shopping holiday. The ad leans heavily into a functional positioning, focusing on delivering value through price reduction rather than emotional branding. # Product The ad does not promote any specific product, but rather the opportunity to save on various unspecified products during a Black Friday sale. The primary emphasis is on the substantial discount being offered: 'discounts up to 90%'. This aims to entice customers by suggesting significant savings across a range of potential purchases. The offer is framed as time-sensitive with the phrase 'Only today!', creating a sense of urgency. This message is universally appealing, designed to attract a broad audience looking for deals without highlighting particular features or benefits outside of price reduction. # Visual style The ad features a clean, minimalist style with a bright blue color scheme and geometric accents. The production quality appears to be highly polished with studio-style lighting and drop shadows, creating a modern and eye-catching design. Typography is large and bold to maximize scannability in the feed. The design avoids platform mimicry, opting for a high-design approach that stands out. # Hooks Headline: BLACK FRIDAY - # Funnel stage Bottom of funnel (Conversion) # Pain points The ad taps into the pain point of wanting to save money while shopping. The visual and messaging highlight large discounts. # Value propositions - Discounts of up to 90% offer significant savings on a variety of products during the Black Friday sale. - Opportunity to save 90%. # Benefits - Save 90% # Features - discounts up to 90% # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from a brand's perspective. This is communicated by the promotional nature of the ad, pushing a specific sale event and value proposition. # Storyline - The ad starts with the phrase "BLACK FRIDAY - discounts up to 90%", delivered from the brand's perspective. This message is designed to immediately grab the viewer's attention by highlighting the sales event and the high percentage of savings available. - Next, the ad shows "-90%", with the negative symbol and large number, from the brand's perspective. This message highlights the percentage savings, providing a tangible value proposition for shopping during the sale. - Lastly, the ad shows the phrase "Only today!", followed by the graphic "Save 90%" from the brand's perspective. This message reinforces the limited-time nature of the offer, encouraging immediate action from the consumer.

# Ad summary This ad promotes an app that helps users learn English by reading and listening to audiobooks. The ad features a scene from Frankenstein, with the app highlighting words and providing translations. The ad emphasizes the ease and accessibility of learning English through this method. # Brand positioning The brand is presented as an educational tool that simplifies language learning through engaging content. It positions itself as a modern, accessible alternative to traditional language courses, emphasizing convenience and enjoyment. The brand aligns with a lifestyle of continuous learning and self-improvement, pushing against the norms of tedious language study by offering a fun, immersive experience. The brand positioning is functional, focusing on simplicity and effectiveness in language acquisition. # Product The product is a language learning app that uses audiobooks to help users learn English. The app highlights words in the text as they are spoken, providing instant translations and definitions. It is designed for individuals who want to improve their English language skills in an engaging and accessible way. The app features a user-friendly interface with clear visual cues, such as highlighted words and pop-up translations. The ad addresses the purchase barrier of traditional language learning methods by offering a convenient and enjoyable alternative. The app is presented as a tool that makes learning English easy and fun. # Visual style The ad has a hybrid aesthetic, blending a cartoon-style animation with a clean, user-friendly interface. The editing style is smooth, with static shots focusing on the text and translations. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the voiceover. The audio-visual sync is precise, with words highlighted as they are spoken. # Hooks Spoken: 00:00–00:03 [Dramatic] Why did I do this? What have I created? Text overlay: 00:00–00:03 انگلیسی را با ۱۰ دقیقه در روز همراه کتاب و کتاب صوتی یادبگیر / 00:00–00:03 "Why did I do this? What have I created? Visual: 00:00–00:04 A cartoon-style animation of a man in a dark, gothic-style laboratory. The man is wearing a dark coat and has a worried expression. He is surrounded by bubbling potions and scientific equipment. The background is filled with shelves of jars and a large clock. The lighting is dim and dramatic, with sparks of electricity around the man's hands. The camera is stationary, focusing on the man's emotional reaction. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of traditional language learning methods being tedious and ineffective. The dramatic opening scene and the promise of easy learning imply a solution to this pain point. # Value propositions - Learn English easily with audiobooks - Improve language skills in just 10 minutes a day - Enjoyable and accessible language education # Benefits - Easy language learning - Engaging content - Accessible education # Features - Audiobook integration - Highlighted words - Instant translations # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the app's features and benefits. # Storyline - 00:00–00:07 00:00–00:07 The ad opens with a scene from Frankenstein, where the character is expressing fear and regret about his creation. The intention is to draw the viewer in with a dramatic and recognizable scene. The perspective is from the character in the story, conveyed through his emotional dialogue and the visual setting. The tone is suspenseful and dramatic, setting the stage for the educational aspect of the ad. - 00:07–00:23 00:07–00:23 The scene transitions to show the text of the audiobook with highlighted words and translations provided by the app. The intention is to demonstrate how the app works and its key features. The perspective shifts to the user's experience, showing how the app simplifies language learning. The tone is informative and educational, highlighting the app's functionality.

# Ad summary This ad promotes a limited-time Black Friday sale, offering discounts up to 90% on various products. # Brand positioning The brand is presented as offering significant discounts and savings, particularly during the Black Friday event. The emphasis is on affordability and providing customers with the opportunity to purchase products at substantially reduced prices. The use of bright, attention-grabbing colors and bold typography suggests a straightforward, no-frills approach to marketing, focusing primarily on the value proposition of the discounts offered. # Product The ad does not feature a specific product but rather promotes discounts applicable to a range of products during a Black Friday sale. The main offer is a discount of up to 90%, highlighted prominently with large, stylized numbers. The ad emphasizes the time-sensitive nature of the offer, stating "Only today!", creating a sense of urgency and encouraging immediate action from potential customers. The visual representation includes a coin-like graphic emphasizing "Save 90%", which reinforces the savings. # Visual style The ad features a clean, minimalist design with a focus on bold typography and bright colors to grab attention. The use of three-dimensional text and geometric shapes adds a playful yet modern touch. The overall style is straightforward and promotional, emphasizing the discount offer without unnecessary embellishments. The turquoise background provides a vibrant backdrop, ensuring the message stands out. # Hooks Headline: BLACK FRIDAY - discounts up to 90% # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of high prices by offering significant discounts, particularly during the Black Friday event. The specific discount mentioned is 'discounts up to 90%', which aims to alleviate the frustration of expensive products. The ad promises to significantly reduce the cost of the products the brand carries. # Value propositions - Black Friday savings: Opportunity to purchase products at significantly reduced prices. # Benefits - Save 90% # Features - discounts up to 90% # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand's perspective is the sole viewpoint, focused on promoting the Black Friday sale and the discounts available, without reference to a specific customer's experience. - Brand: All components of the image clearly highlight the brand's intention to promote a sale event and entice customers. # Storyline - The ad opens with the announcement of the 'BLACK FRIDAY' sale, setting the context for significant discounts. This part of the story is told from the brand's perspective, aiming to capture immediate attention and create awareness about the promotional event. - The story progresses by detailing the magnitude of the discounts, specifying 'discounts up to 90%.' This information is presented to highlight the potential savings, enticing customers with the promise of substantial price reductions. This is also from the brand's perspective. - The central offer '-90%' is visually emphasized to reinforce the discount rate, and reiterates the magnitude of the savings. This part of the storyline highlights the potential savings and is presented from the brand's POV. - The storyline concludes with a sense of urgency, stating 'Only today!' This encourages immediate action. Presented from the brand's POV.

# Ad summary This ad promotes an app that helps users learn English by reading books and listening to audiobooks for 10 minutes a day. The ad shows a finger highlighting words in a passage from Hamlet, with pop-up definitions and translations appearing on screen. # Brand positioning The brand is presented as a simple and effective tool for learning English through literature. It emphasizes accessibility and convenience, suggesting that users can improve their language skills by dedicating just 10 minutes each day. The brand aligns with a lifestyle of continuous learning and cultural enrichment, positioning itself as a modern solution to language acquisition by leveraging classic literature and audio-visual aids. # Product The product is an app designed to help users learn English by reading books and listening to audiobooks. The app features include highlighting words in a passage, providing pop-up definitions and translations, and offering audio pronunciation of the text. It is designed for individuals who want to improve their English language skills through literature. The app addresses the purchase barrier of time commitment by emphasizing that users only need to dedicate 10 minutes a day to see results. The ad highlights the app's ability to make learning English accessible and convenient. # Visual style The ad has a polished, commercial aesthetic with a blend of animation and classical art. The editing style is smooth, with static shots that focus on the text and definitions. The production quality is high, creating an educational and engaging tone. The pacing is consistent, with cuts timed to the highlighting of words and the appearance of definitions. # Hooks Spoken: 00:00–00:05: Male 1: To be, or not to be—that is the question. Text overlay: 00:00–00:05: APPRENDS L'ANGLAIS AVEC DES LIVRES ET DES LIVRES AUDIO PENDANT 10 MINUTES PAR JOUR / 00:00–00:05: “To be, or not to be — that is the question,” Hamlet said softly. He stood alone in the dark hall of the castle. His face was serious and full of sadness as he thought about life and death. Visual: 00:00–00:05: A cartoon rendering of Hamlet in a dark castle hall. The character is dressed in a black cloak and looks contemplative. The background features stone walls, arched doorways, and flickering candles. Below the animation, there is a text overlay of a passage from Hamlet, with a finger highlighting the words. The camera is stationary, providing a clear view of the animation and text. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of time commitment by emphasizing that users only need to dedicate 10 minutes a day to see results. "APPRENDS L'ANGLAIS AVEC DES LIVRES ET DES LIVRES AUDIO PENDANT 10 MINUTES PAR JOUR" # Value propositions - Learn English in just 10 minutes a day - Improve your English language skills through classic literature - Accessible and convenient learning with pop-up definitions and translations # Benefits - Improve English language skills - Learn through literature - Accessible and convenient learning - Easy to understand # Features - Learn English with books and audiobooks - 10 minutes per day - Word highlighting - Pop-up definitions and translations - Audio pronunciation # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the app's features and benefits. # Storyline - 00:00–00:05 The ad opens with a cartoon rendering of Hamlet in a castle. - 00:00–00:05 The scene shows a finger highlighting the text, "To be, or not to be—that is the question." - 00:00–00:05 The perspective is from the brand, showcasing the app's functionality and ease of use. The tone is educational and engaging, aiming to capture the viewer's attention with a familiar literary reference. - 00:06–00:20 The ad transitions to a painting of Hamlet with a skull, continuing to highlight words in the text. - 00:06–00:20 The finger highlights words like "softly," "dark," "face," "serious," "sadness," "life," and "death," with pop-up definitions and translations appearing on screen. - 00:06–00:20 The perspective remains from the brand, demonstrating the app's features and benefits. The tone is informative and encouraging, emphasizing the app's ability to help users understand and learn English through classic literature.

# Ad summary This image ad promotes an English language learning program. It highlights a limited-time opportunity to improve English skills with a 70% discount. The ad outlines a weekly program that includes structured courses based on movies and series, reading bilingual books, speaking with an AI tutor, and improving listening comprehension with audiobooks. It targets individuals who may be wondering why they didn't start learning English sooner and offers a structured path to improvement. # Brand positioning The brand is presented as a provider of structured English language learning programs. It positions itself as a solution for individuals looking to improve their English skills through a comprehensive and engaging approach. The brand emphasizes accessibility and convenience by highlighting the need for only 15 minutes a day. It also leverages modern learning methods such as movies, series, bilingual books, AI tutors, and audiobooks, suggesting a contemporary and effective approach to language acquisition. The brand aims to occupy the space of a practical and accessible language learning solution, appealing to those who seek structured and engaging methods. # Product The product is an English language learning program designed to improve English skills through a structured weekly curriculum. It requires only 15 minutes a day and is suitable for individuals at various proficiency levels (A1-A2, B1-B2, C1, C2). The program includes structured courses based on movies and series, reading bilingual books, speaking with an AI tutor, and improving listening comprehension with audiobooks. The program is presented as a comprehensive solution to improve English skills, addressing the potential barrier of time commitment by emphasizing the short daily requirement. The ad highlights the program's modern and engaging approach, making it appealing to individuals seeking a practical and effective way to learn English. # Visual style The ad has a retro, poster-like aesthetic with a limited color palette (red, white, and yellow). The illustration style is simple and graphic, with a focus on clear communication. The overall impression is clean and organized, with a sense of urgency conveyed through the headline and offer. # Hooks Headline: ÚLTIMA OPORTUNIDAD: TU MOMENTO FINAL PARA MEJORAR TU INGLÉS CON UN 70% DE DESCUENTO # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of not having started learning English sooner, as highlighted by the question: "TE IMAGINAS DICIENDO EN UN MES: «¿POR QUÉ NO EMPECÉ ANTES?»" # Value propositions - Improve your English with a structured program - Only 15 minutes a day to see improvement - 70% discount # Benefits - Mejorar tu inglés - Notar cómo tu inglés mejora # Features - Structured courses based on películas y series - Mejora la lectura con libros bilingües - Impulsa tu inglés hablado con el Tutor de IA - Potencia tu comprensión auditiva con audiolibros adaptados - 15 minutos al día # Call to action None used. # Social proof - None used. # Point of view - Brand: The majority of the ad conveys information about the program, its features, and the offer, positioning the brand as the narrator. - Customer: The question "TE IMAGINAS DICIENDO EN UN MES: «¿POR QUÉ NO EMPECÉ ANTES?»" represents the customer's potential regret and desire for improvement. # Storyline - The ad opens with an urgent message about a limited-time opportunity to improve English skills with a 70% discount. This is intended to grab the viewer's attention and create a sense of urgency, told from the brand's perspective. - The ad announces the start of a winter English marathon, emphasizing the immediate availability of the program. This is intended to encourage immediate action and participation, told from the brand's perspective. - The ad presents a visual representation of English proficiency levels (A1-A2, B1-B2, C1, C2) in a mountain-like structure, suggesting a path to improvement. This is intended to illustrate the program's comprehensive approach and cater to different skill levels, told from the brand's perspective. - The ad highlights the program's accessibility by stating that only 15 minutes a day are needed to see improvement. This is intended to address the potential barrier of time commitment, told from the brand's perspective. - The ad outlines a weekly program that includes structured courses based on movies and series, reading bilingual books, speaking with an AI tutor, and improving listening comprehension with audiobooks. This is intended to showcase the program's diverse and engaging learning methods, told from the brand's perspective. - The ad poses a question, "TE IMAGINAS DICIENDO EN UN MES: «¿POR QUÉ NO EMPECÉ ANTES?»" This is intended to evoke a sense of regret for not starting sooner and motivate the viewer to take action, told from the customer's perspective. - The ad concludes with a reminder of the 70% discount, reinforcing the offer and encouraging immediate purchase. This is intended to drive conversion by highlighting the value proposition, told from the brand's perspective.

# Ad summary This ad promotes the EWA app as an easy way to learn English using audiobooks. The ad features an animated girl wearing headphones listening to an audiobook on a tablet while riding a bus, juxtaposed against a fanciful animated landscape outside the window. Text overlays highlight the app's key features: short stories, real progress, and a call to download the app and try it out. The ad uses a casual, inviting tone to appeal to those seeking a convenient way to improve their English skills. # Brand positioning The brand, EWA, is presented as a modern and accessible language learning platform that leverages audiobooks to make learning English more convenient and enjoyable. The brand positions itself as a solution to the traditional, potentially tedious methods of language acquisition, offering a refreshing alternative through engaging short stories and real progress. EWA seems to target consumers who are looking for a way to seamlessly integrate language learning into their daily routines. # Product The product being advertised is the EWA app, a language learning platform with a focus on learning English through audiobooks. The app features short stories designed to help users listen and learn every day, promising real progress. It addresses potential purchase barriers by offering a convenient and engaging way to learn English, fitting into the user's existing routine. The ad emphasizes the app's accessibility, suggesting that it is suitable for anyone who wants to make real progress in learning English through short, easily digestible content. # Visual style The ad features a blend of animation and text overlays, creating a visually engaging and informative experience. The overall aesthetic is polished and modern, with a touch of fantasy to make language learning seem more appealing. The editing style consists of static shots with clean transitions, maintaining a consistent pace that makes it easy to follow. The production quality is high, giving the ad a professional commercial feel. # Hooks Text overlay: 00:00–00:07: APRENDE INGLÉS CON AUDIOLIBROS / 00:00–00:07: Deja de deslizar. / 00:00–00:07: Escucha y aprende cada día. / 00:00–00:07: Descarga EWA. / 00:00–00:07: Historias cortas. Progreso real. Visual: 00:00–00:07: An animated woman with long brown hair, wearing a denim jacket and headphones, sits on a bus and looks out the window. She's holding a tablet with an open book graphic on the screen, from which sound waves are emanating. Several other passengers sit on the bus in the background. Outside the window, a fantasy landscape unfolds: a winding river, large trees, and crystals decorate the ground. Above, a rainbow arc connects floating land masses in the sky. Below this cartoon is a white box containing text about learning English with the EWA app and a pink button that says 'HAZ LA PRUEBA.' # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the problem of tedious or ineffective language learning methods, positioning the EWA app as a way to 'stop endless scrolling' and start making real progress. # Value propositions - Learn English with audiobooks. - Stop endless scrolling and start learning. - Make real progress by listening and learning every day. - Learn with short stories. # Benefits - Learn English - Real progress - Learn every day # Features - Audiobooks for learning English - Short stories - EWA app # Call to action HAZ LA PRUEBA # Social proof - None used. # Point of view - Customer 100% – The ad is entirely presented from the perspective of a potential user, showcasing how easily the product fits into a daily routine. # Storyline - 00:00–00:07 An animated girl listens to an audiobook while riding a bus with a fantastical landscape visible through the window.

# Ad summary An ad in Portuguese for an English language learning marathon. # Brand positioning The brand is not directly mentioned, however the program is referred to at one point as being 'with EWA'. The tone of the ad is encouraging and positive. The brand positions itself as accessible and achievable by claiming the program requires only 15 minutes a day. The brand also places emphasis on Oxford resources and learning through film. # Product The product is an English language learning marathon over 4 weeks. The program is for people who 'dream of speaking English fluently'. The program includes courses based on films, conversation practice with AI tutors, access to the Oxford library, and listening to audiobooks. The course only takes 15 minutes a day. # Visual style The ad has a clean and simple aesthetic, with a decorative border that suggests a hand-drawn or vintage style. The color palette is muted and the overall design is functional, focusing on delivering information clearly. # Hooks Headline: MARATONA DE INGLÊS DE 4 SEMANAS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the feeling of regret of not starting something sooner with the line: <<POR QUE NÃO COMECEI ANTES?>> # Value propositions - Achieve English fluency in just 4 weeks. - Improve your English with just 15 minutes a day. # Benefits - Speak English fluently. - Improve your English. # Features - Courses based on films. - Conversation with AI tutors. - Access to the Oxford library. - Listening to audiobooks. - Only 15 minutes per day. # Call to action None used. # Social proof - "POR QUE NÃO COMECEI ANTES?>>" # Point of view - Customer: The quote at the end of the ad (<<POR QUE NÃO COMECEI ANTES?>>) expresses a sentiment of regret for not starting the program sooner, suggesting satisfaction and positive results. # Storyline - The ad begins by stating the product is an 'English marathon of 4 weeks', which suggests the program will be short and to the point. The message intends to draw in people who want to learn English. - Next, the ad reads 'For all those who dream of speaking English fluently' which indicates the audience is English language learners, as told from the brand. - Following this, the ad uses a phrase 'Tomorrow morning we will start the English challenge of 28 days with EWA' to announce the starting of the course. The message is from the brand. - The ad then states 'Only 15 minutes per day and you will notice how your English improves' which highlights how little time is needed to use the product effectively. The message is from the brand. - The next section lists what each week of the program will focus on, as told by the brand. This is to inform the viewer of what the course will entail. - Finally, the ad reads 'And after only a month you will ask yourself: <<Why didn't I start before?>>'. This is from the customer's POV, and attempts to convey that the program is effective and worth starting as soon as possible.

# Ad summary This ad promotes EWA's 28-day English challenge, highlighting its accessibility and potential benefits for Spanish speakers. # Brand positioning The brand, EWA, is presented as an accessible and effective solution for learning English. It positions itself as a modern, convenient, and confidence-building tool, emphasizing ease of use and tangible results within a short timeframe. The brand aims to occupy the space of a user-friendly language learning platform that fits into daily life, contrasting with traditional, time-consuming methods. It promotes the value of achieving fluency and confidence in English through a structured, manageable program. # Product The product is EWA's 28-day English challenge, designed for Spanish speakers who dream of speaking English. It is presented as a structured program that requires only 15 minutes a day. The ad highlights that within one week, users will start to understand more, and in two weeks, they will speak with more confidence. The challenge addresses the purchase barrier of time commitment by emphasizing its short daily duration and promises tangible improvements in a relatively short period. # Visual style The ad has a polished, digital art style with a painterly background. The typography is clean and legible, and the color scheme is warm and inviting. The overall aesthetic is designed to be visually appealing and easy to read, with a touch of artistic flair. # Hooks Headline: GUÁRDALO EN SECRETO HASTA QUE GANES # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of wanting to speak English but lacking the time or confidence to do so. "Para todos los que suenan con hablar ingles" # Value propositions - Improve your English in just 15 minutes a day. - Start understanding more in one week and speaking with more confidence in two weeks. # Benefits - mejorar tu ingles - En 1 semana, empezaras a entender mas. - En 2 semanas, hablaras con mas confianza. # Features - 28 dias con EWA - Solo 15 minutos al dia # Call to action TOCAR PARA UNIRSE # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting the EWA 28-day English challenge and highlighting its benefits. # Storyline - The ad opens with a call to action to keep the program a secret until the user succeeds, creating a sense of exclusivity and anticipation. This is told from the brand's perspective, aiming to pique the viewer's curiosity and encourage them to join the challenge. - The ad then addresses those who dream of speaking English, positioning the challenge as a solution to their aspirations. This is told from the brand's perspective, showing that they understand the viewer's desires and are offering a way to achieve them. - The ad announces the start of the 28-day English challenge with EWA, emphasizing its immediate availability. This is told from the brand's perspective, creating a sense of urgency and encouraging immediate action. - The ad highlights the time commitment of only 15 minutes a day, framing it as an easy way to improve English. This is told from the brand's perspective, addressing potential concerns about time constraints and making the challenge seem manageable. - The ad outlines the expected progress: understanding more in one week and speaking with more confidence in two weeks. This is told from the brand's perspective, setting clear expectations and promising tangible results. - The ad concludes by prompting the viewer to question why they haven't started sooner, creating a sense of missed opportunity and encouraging them to join now. This is told from the brand's perspective, using a persuasive question to drive action.

# Ad summary This ad promotes an app that helps users learn English by reading books. The ad features a screen recording of the app in use, showing how users can read along with audio, look up definitions, and track their progress. # Brand positioning The brand is presented as a fun and accessible way to learn English through reading. It emphasizes convenience by highlighting that users can learn in just 10 minutes a day. The brand aims to occupy a space in the consumer's mind as an easy and effective language learning tool that fits into a busy lifestyle. The brand's tone is casual and encouraging, aligning with a lifestyle of continuous self-improvement. It pushes against the norms of traditional, time-consuming language courses by offering a quick and engaging alternative. The brand positioning is both functional (simplicity, effectiveness) and emotional (fun, achievement). # Product The product is a mobile app designed to help users learn English by reading books. The app allows users to read along with audio narration, tap on words to see their definitions, and track their progress. It is designed for individuals who want to improve their English language skills in a convenient and engaging way. The app features a user-friendly interface with options to read and listen simultaneously. The ad highlights that users can learn in just 10 minutes a day, addressing the purchase barrier of time commitment. The app is presented as a fun and effective way to learn English, making it worth trying for those seeking a flexible language learning solution. # Visual style The ad has a polished, commercial aesthetic with a clean and user-friendly interface. The editing style is smooth with static shots and clear transitions. The production quality is high, creating a professional and trustworthy feel. The pacing is consistent, with cuts timed to the voiceover. The audio-visual sync is well-coordinated, with text and product actions timed to the music and voiceover. # Hooks Spoken: 00:00–00:07: You have come at the right time, children, for Narnia needs courage and truth. Text overlay: 00:00–00:07 APRENDE INGLÉS CON LIBROS EN SOLO 10 MINUTOS AL DÍA / 00:00–00:07 ⭐⭐⭐⭐⭐ de principiante a avanzado en poco tiempo / 00:00–00:07 Lee / 00:00–00:07 Escucha / 00:00–00:07 10 minutos al día / 00:00–00:07 +150 / 00:00–00:07 prueba ahora Visual: 00:00–00:07: The shot features a screen recording of the app interface. In the background is an illustration of characters from "The Chronicles of Narnia" standing before Aslan the lion, set in a dark forest with string lights above. In the foreground is the text of the book, with options to "Lee" (read), "Escucha" (listen), and a counter showing "10 minutos al dia +150" (10 minutes a day +150). An animated hand taps on the words as they are read aloud. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of time commitment by highlighting that users can learn English in just 10 minutes a day. This is signaled by the text overlay "APRENDE INGLÉS CON LIBROS EN SOLO 10 MINUTOS AL DÍA" (LEARN ENGLISH WITH BOOKS IN JUST 10 MINUTES A DAY). # Value propositions - Learn English with books in just 10 minutes a day - Progress from beginner to advanced in a short time # Benefits - Improve your English language skills - Learn in a convenient and engaging way - Fit language learning into a busy lifestyle # Features - Read along with audio narration - Tap on words to see their definitions - Track your progress - Learn in just 10 minutes a day # Call to action prueba ahora # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the app's features and benefits through a screen recording and voiceover. # Storyline - 00:00–00:07 The ad opens with a screen recording of the app interface, showing a passage from "The Chronicles of Narnia" being read aloud. - 00:07–00:35 The narrator reads the passage, and a finger taps on various words to highlight them and show their definitions.

# Ad summary This ad promotes an app that helps users learn English by reading books. The ad features a screen recording of the app being used to read a passage from The Chronicles of Narnia. As the narrator reads the passage, a finger taps on the words, and a translation of each word appears. The app also allows users to listen to the passage being read. # Brand positioning The brand is presented as a tool for accessible and engaging language learning. It positions itself as a modern solution that breaks away from traditional, potentially tedious methods by integrating reading and listening with interactive translation features. The brand aligns with values of convenience and efficiency, promising results in just 10 minutes a day. It aims to occupy a space in the consumer's mind as a fun and effective way to learn English, making it appealing to those who may have struggled with language learning in the past. The brand's positioning is both functional, offering practical tools for language acquisition, and emotional, fostering a sense of accomplishment and enjoyment in the learning process. # Product The product is a language learning app that helps users learn English through reading books. The app allows users to read along with a narrator, tap on individual words to see their translation, and listen to the pronunciation of each word. The app is designed for learners of all levels, from beginner to advanced, and promises results in just 10 minutes a day. The app features a user-friendly interface with options to read, listen, and translate words. The ad addresses the purchase barrier of time commitment by emphasizing the short, 10-minute daily sessions. The app is presented as a fun and effective way to improve English skills by reading books. # Visual style The ad has a clean and polished aesthetic, resembling a professional app demonstration. The editing style is smooth, with static shots and clear transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with cuts timed to the narrator's speech. The audio-visual sync is precise, with the finger taps aligning with the spoken words and translations. # Hooks Spoken: 00:00–00:07 You have come at the right time, children, for Narnia needs courage and truth. Text overlay: 00:00–00:07 APRENDE INGLÉS CON LIBROS EN SOLO 10 MINUTOS AL DÍA / 00:00–00:07 ⭐⭐⭐⭐⭐ de principiante a avanzado en poco tiempo / 00:00–00:07 Lee / 00:00–00:07 Escucha / 00:00–00:07 10 minutos al día / 00:00–00:07 +150 / 00:00–00:07 prueba ahora Visual: 00:00–00:07: The shot shows a screen recording of the app interface. In the foreground, a passage from The Chronicles of Narnia is displayed with a grey background. At the top of the screen, there is a green banner with the text "APRENDE INGLÉS CON LIBROS EN SOLO 10 MINUTOS AL DÍA" and five gold stars. Below the banner, there are three green buttons labeled "Lee," "Escucha," and "10 minutos al día," followed by "+150." A cartoon hand with a tan skin tone taps on the words in the passage as they are read by a narrator. In the background, there is an illustration of a lion and four children in a forest setting. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of traditional language learning methods that can be time-consuming and ineffective. The ad promises results in just 10 minutes a day. # Value propositions - Learn English with books in just 10 minutes a day - Learn English from beginner to advanced in a short time # Benefits - Learn English - From beginner to advanced in a short time # Features - Read - Listen - Translate - Learn English with books - 10 minutes a day # Call to action prueba ahora # Point of view - Customer 100% – The ad is presented from the perspective of a user interacting with the app, demonstrating its features and benefits. # Storyline - 00:00–00:02 The ad opens with a screen recording of the app interface, displaying a passage from The Chronicles of Narnia. This sets the stage for demonstrating the app's core functionality. - 00:02–00:07 A narrator begins reading the passage, while a finger taps on the words as they are spoken. This highlights the app's interactive reading feature and provides a visual guide for the user. - 00:07–00:10 As the finger taps on words like "needs," "courage," and "truth," a translation box appears, showing the Spanish translation. This demonstrates the app's translation capabilities and its ability to provide instant definitions. - 00:10–00:17 The finger continues to tap on words like "calm," "children," and "feeling," with the translation box appearing each time. This reinforces the app's interactive and educational features. - 00:17–00:25 The narrator and finger continue through the passage, highlighting words like "safe," "great lion," "grass," and "paw." This continues to showcase the app's functionality and the variety of vocabulary it covers. - 00:25–00:35 The finger taps on words like "brave" and "full," with the translation box appearing each time. This reinforces the app's interactive and educational features.

# Ad summary This image ad promotes Oxford's English learning program for 2026. The ad features a black brain shape with white text on a yellow background, along with the Oxford Reading University logo. # Brand positioning Oxford, represented by the Oxford Reading University logo, positions itself as a provider of English language learning programs. The brand emphasizes academic excellence and tradition, aligning with a serious and educational tone. By offering a program specifically designed for 2026, Oxford implies forward-thinking and relevance in language education, suggesting a commitment to preparing learners for future challenges and opportunities. # Product The advertised product is Oxford's English learning program for 2026. The ad does not explicitly detail the program's features or methodology, but it implies a comprehensive learning experience designed to equip learners with English language skills. The program is likely targeted towards individuals seeking to improve their English proficiency for academic, professional, or personal reasons. The ad aims to address the need for effective and future-oriented language education, positioning the Oxford program as a solution for those looking to enhance their English skills in preparation for the year 2026. # Visual style The ad has a clean and minimalist visual style, using a limited color palette of black, white, and yellow. The production quality appears to be intentionally simple, possibly mimicking a hand-drawn or chalkboard aesthetic. The visual motif centers around the brain shape, symbolizing learning and intellect. The typography is straightforward and legible, contributing to the ad's overall clarity and scannability. # Hooks Headline: OBTÉN EL PROGRAMA DE APRENDIZAJE DE INGLÉS DE OXFORD PARA 2026 # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Programa de aprendizaje de inglés de Oxford para 2026 # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its English learning program and highlighting its association with Oxford Reading University. # Storyline - The ad opens with a visual of a brain shape filled with text, immediately signaling a focus on learning and intellect. The message is that the viewer can 'Get the Oxford English Learning Program for 2026,' which is being told from the brand's perspective. This is included to grab attention and introduce the core offering. - The Oxford Reading University logo is displayed prominently at the bottom left, reinforcing the brand's credibility and academic association. The brand is telling the viewer that this program is associated with a reputable institution. This is included to build trust and provide assurance of quality.

# Ad summary This ad demonstrates an AI language learning app that uses an animated character to teach users English in 28 days. # Brand positioning The brand is presented as a modern and innovative tool for learning English, leveraging AI technology to provide a personalized and accessible educational experience. The brand seems to target individuals seeking a fun and convenient way to improve their English skills. The brand aims to disrupt traditional language learning methods by offering an engaging alternative through its AI tutor. # Product The product is an AI-powered English language learning app designed to help users learn English in 28 days. It uses an animated AI tutor to guide users through interactive lessons. The app provides real-time translation and feedback, offering a comprehensive learning experience. It also breaks down each response into distinct words with translations, enabling users to comprehend individual words and build a more complete vocabulary. The app also has a translation feature. # Visual style The ad has a polished and animated aesthetic, resembling a modern mobile app interface. The editing style consists of quick cuts and static shots. The visuals have a bright and playful tone with a consistent color scheme of purples and whites. The pacing is moderate, with a cut at almost every second. The audio and visual elements are synced to emphasize the interactive nature of the app. # Hooks Spoken: 00:00–00:03 Hi, welcome! Did you book a table for tonight? Text overlay: 00:00–00:03 APRENDE INGLÉS EN 28 DÍAS CON EL TUTOR DE IA / 00:01–00:03 Hi, welcome! Did you book a table for tonight? (in black box) Visual: 00:00–00:03 The shot features an animated AI tutor with purple hair, glasses, a fair complexion, and a white sweater. She is set against a dark purple background with twinkling star effects. The camera framing is a close-up, front-facing shot, simulating a direct conversation on a mobile app. The animated character smiles and makes eye contact, creating a welcoming and friendly impression. Below her is a black box that translates the English that she is saying into Spanish in real time, and under that are three buttons: a lightbulb, a microphone, and a 'T'. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the common frustration of learning a new language. It positions the app as a solution for those who find traditional methods ineffective or unengaging, aiming to make the learning process easier and more enjoyable. # Value propositions - Learn English in 28 days with an AI tutor. # Benefits - Fun and convenient way to improve English skills - Personalized educational experience - Interactive lessons - Real-time translation and feedback # Features - AI tutor - Learn English in 28 days - Translations # Call to action Toca para continuar # Social proof - None used. # Point of view - Customer 50% – The ad conveys the customer's POV through visual elements and audio elements of interacting with the app. - Brand 50% – The ad conveys the brand's POV by showcasing the apps features and asking users to take action to try it out. # Storyline - 00:00–00:00 The ad opens with an animated AI tutor character presenting itself to the user. - 00:00–00:03 00:00–00:03 The AI tutor greets the user in English and asks if they booked a table for the evening, displaying the text in English and Spanish. This is conveyed from the AI character's perspective. The tone is welcoming and friendly, setting a positive and engaging atmosphere for the tutorial. - 00:03–00:09 00:03–00:09 The user responds to the AI tutor's question. The AI tutor is teaching the user different ways to respond. This is from the user's perspective, showing their interaction and progress with the app. The tone is conversational and supportive, illustrating how the user can practice real-life scenarios. - 00:10–00:17 00:10–00:17 The AI tutor thanks the user, provides them with a table number, introduces herself, and offers a menu. This is from the AI character's perspective, mimicking a real-life interaction and reinforcing the practical application of the lesson. - 00:17–00:25 00:17–00:25 The user responds to the AI tutor by telling her to bring the menu. The AI tutor is teaching the user different ways to respond. This is from the user's perspective, reinforcing their learning through active participation. The tone remains conversational and helpful. - 00:25–00:29 00:25–00:29 The ad ends with a button saying 'Toca para continuar', prompting users to continue learning with the app. This is from the brand's perspective, encouraging further engagement with the product.

# Ad summary This ad promotes an app that helps users learn English by reading books and listening to audiobooks for just 10 minutes a day. The ad shows examples of how the app works, highlighting the ability to tap on words to see their definitions and hear their pronunciations. # Brand positioning This app aims to make learning English accessible and convenient, fitting into busy schedules with just 10 minutes of daily practice. The brand positions itself as a tool recommended by teachers, suggesting credibility and effectiveness. It offers a functional approach to language learning by focusing on reading and listening skills, providing immediate definitions and pronunciations to enhance comprehension. The brand aligns with a modern, self-improvement lifestyle, emphasizing efficiency and ease of use in language acquisition. # Product The advertised app is designed to help users learn English through reading books and listening to audiobooks in short, 10-minute daily sessions. The app allows users to tap on any word to instantly see its definition and hear its pronunciation, facilitating comprehension and vocabulary building. It is implied that the app is suitable for various proficiency levels, as indicated by the A2 level shown in one example. The app addresses the common barriers to language learning, such as time constraints and difficulty understanding new words, by offering a quick, interactive, and accessible learning experience. The app is worth trying because it offers a convenient and effective way to improve English skills through engaging content and immediate support. # Visual style The ad has a clean, user-friendly aesthetic with a focus on showcasing the app's functionality. The editing style involves quick cuts between different book examples and close-ups of the hand interacting with the app. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to coincide with the voiceover. The visual motifs include the recurring image of a hand tapping on words and pop-up definitions. # Hooks Spoken: 00:00–00:07 I tell you, my friend, this house has a strange power over my mind, and I cannot escape its dark influence. Text overlay: 00:00–00:07 APRENDE INGLÉS CON LIBROS EN SOLO 10 MINUTOS AL DÍA / 00:00–00:07 ⭐⭐⭐⭐ Recomendado por profesores / 00:00–00:07 Lee / 00:00–00:07 Escucha / 00:00–00:07 10 minutos al día / 00:00–00:07 +150 palabras nuevas Visual: 00:00–00:07: A scene from an animated movie shows a man in a dimly lit room with a fireplace. He is wearing a maroon jacket and looks concerned. A young girl stands in the background. A hand with light skin and manicured nails taps on words in the text displayed on the screen. The text is overlaid on top of the video. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding time to learn English and the difficulty of understanding new words. The ad offers a solution by providing a quick, interactive, and accessible learning experience. # Value propositions - Learn English in just 10 minutes a day - Interactive learning with definitions and pronunciations - Recommended by teachers # Benefits - Improve English skills - Learn new words - Enhance comprehension - Fit learning into a busy schedule # Features - Learn English with books and audiobooks - Just 10 minutes a day - Tap on words to see definitions and hear pronunciations # Call to action Prueba ahora # Social proof - ⭐⭐⭐⭐ Recomendado por profesores # Point of view - Customer 100% – The entire ad is presented from the perspective of a user interacting with the app, demonstrating its features and ease of use. # Storyline - 00:00–00:07 The ad opens with a scene from an animated movie, setting a dramatic tone. - 00:07–00:14 A hand taps on words within the text, triggering pop-up definitions and pronunciations, demonstrating the app's interactive features. - 00:15–00:43 The ad transitions to other classic literature examples, such as Hamlet and Gone with the Wind, showcasing the app's diverse library. - 00:44–01:14 The ad continues to show more examples of the app in use, highlighting different books and reading levels.

# Ad summary The ad promotes the EWA 28-day English challenge with IA for beginners 20+ with a -90% discount. # Brand positioning The brand, EWA, is positioned as a tool for learning English easily. The brand emphasizes ease, speed, and affordability. It aims to occupy a space in the consumer's mind as a practical and accessible tool for language acquisition. It focuses on tangible progress in a short time, promising noticeable improvements in weeks, suggesting a results-oriented approach that challenges the conventional norms of lengthy language courses. The brand promotes a stress-free, step-by-step approach to learning, emphasizing the customer's rhythm and de-emphasizing the usual hurdles of heavy grammar, which aligns with a modern and flexible lifestyle. # Product The product being advertised is the EWA 28-day English challenge with IA for beginners aged 20 and above. It's an AI-supported English learning program designed to help beginners advance quickly by dedicating just 15 minutes a day. The program promises tangible results within weeks, such as feeling more comfortable with English in just one week and constructing phrases confidently in two weeks. It also addresses the purchase barrier by offering a -90% discount, making it an affordable option. The product aims to provide a stress-free learning experience without heavy grammar, allowing users to advance at their own pace. # Visual style The ad features a cartoon-style illustration set against a light blue background with snowflake accents. The overall design is simple and clean, resembling a hand-drawn graphic with a flat color palette. The image treatment includes basic character design with clear outlines and minimal shading. This approach gives the ad a friendly and approachable feel, aligning with a low-effort, accessible aesthetic that is intended to be scannable and quickly digestible in a social media feed. # Hooks Headline: -90 % DE DESCUENTO # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common pain point of language learning being stressful and overwhelming, stating 'Nada de estrés ni gramática pesada' (No stress or heavy grammar). # Value propositions - Only 15 minutes a day to advance truly - -90% de descuento (90% discount) # Benefits - para avanzar de verdad (to truly advance) - el inglés ya no impone tanto (English no longer overwhelms) - empiezas a construir frases con soltura (you start constructing phrases fluently) - Nada de estrés ni gramática pesada (No stress or heavy grammar) # Features - IA (Artificial Intelligence) - 28 días (28 days) - 15 minutos al día (15 minutes a day) - Avanza paso a paso, a tu ritmo (Advance step by step, at your own pace) # Call to action Toca la pantalla para unirte a EWA (Tap the screen to join EWA) # Social proof - None used. # Point of view - Brand: From the top caption to the last sentence, the brand is promoting its program and highlighting its benefits. - Customer: 'En 1 semana el inglés ya no impone tanto. En 2 semanas empiezas a construir frases con soltura. En 3 semanas te preguntarás por qué no empezaste antes.' This section speaks to the user’s experience and expected timeline. # Storyline - The ad begins with a promotional offer of -90% discount, grabbing the audience's attention immediately by highlighting the cost savings. This is from the brand's perspective, aiming to incentivize immediate engagement. - Next, the brand announces the launch of the 'Reto de inglés con IA de 28 días de EWA para principiantes 20+,' which is a 28-day English challenge with AI for beginners 20+. This communicates the product's nature and target audience, establishing the framework of the offering. - The storyline shifts to the benefits of the program. The brand highlights that it requires only 15 minutes a day to 'avanzar de verdad', suggesting real progress with minimal time commitment. - The ad outlines a timeline of expected progress from the customer's perspective: 'En 1 semana el inglés ya no impone tanto. En 2 semanas empiezas a construir frases con soltura. En 3 semanas te preguntarás por qué no empezaste antes', promising tangible improvements within weeks, which builds anticipation and desire. - The ad emphasizes a stress-free learning experience, stating 'Nada de estrés ni gramática pesada. Avanza paso a paso, a tu ritmo'. This addresses a common pain point of language learning, reassuring potential users that the program is easy and manageable. - The storyline concludes with a call to action, encouraging users to 'Toca la pantalla para unirte a EWA y consigue un -90% de descuento,' reiterating the offer and prompting immediate action.