How Dog is Human Advertises on Meta

# Ad summary A dog owner shares that her dog was diagnosed with a yeast skin infection, so her vet recommended Dog is Human multivitamin, which contains gut-healing and skin-soothing ingredients that are backed by science. After a few weeks, her dog's yeast is completely gone. She shares that topical and prescription medications only provided a temporary solution, but Dog is Human multivitamin has been more effective because it treats the root cause. # Brand positioning Dog is Human aims to occupy the pet supplement space by offering multivitamins for dogs that are human-grade and contain gut-healing and skin-soothing ingredients. The brand seems to be following the market trend of humanizing pets, and they’re tapping into the emotional connection pet owners have with their pets by offering human-grade supplements backed by science. # Product Dog is Human Multivitamin is a human-grade multivitamin supplement for dogs. The product comes in a black jar. It contains ingredients to help soothe the skin and heal the gut. It is packed with probiotics, omega-3s, and other essential vitamins. According to the ad, it is more effective than other treatments because it addresses the root cause of skin issues like yeast and itchiness. # Visual style This ad has a UGC feel due to the unpolished look of the camera work. The editing consists of quick cuts between the shots. The pacing is quick. Most product actions or statements are synced to the music. # Hooks Spoken: Female 1: A yeast skin infection, ever heard of it? Text overlay: a yeast skin infection / ever heard of it? Visual: 00:00–00:02: A hand spreads apart the fur on a dog's head to show the inside of the ear. The dog has gray and white fur. The inside of the ear is red and looks inflamed. # Funnel stage Consideration # Pain points Dogs can get itchy skin and ear infections as a result of a yeast infection. # Value propositions - Dog is Human Multivitamin is a human-grade multivitamin that is packed with gut-healing and skin-soothing ingredients that are backed by science. - The vitamins treat the root cause of the infections unlike topical treatments and prescriptions. # Benefits - Treats itchy skin - Treats yeast infections - Treats skin and ear infections # Features - Human grade - Packed with gut healing and skin soothing ingredients - Backed by science # Call to action try it risk free for 30 days # Social proof - "My vet also said that the best solution was adding daily probiotics, omega-3s, and other essential vitamins into her diet and recommended the Dog is Human Multivitamin," – Female 1 (Customer) - "Within just a few weeks her yeast is completely gone," – Female 1 (Customer) # Point of view - Customer 100% – All of the spoken content and visuals are presented from the perspective of a customer reviewing the product. # Storyline - 00:00–00:02 The ad opens with a close-up of the inside of a dog's ear that has a yeast infection, and the narrator asks if the viewer has ever heard of such a thing. This is intended to stop the scroll of pet owners who are familiar with this issue, or others who are curious. - 00:02–00:06 The narrator introduces that her dog was diagnosed with a yeast infection when she took him in for chronic itching. This is intended to establish the problem that is being addressed in the ad. - 00:07–00:15 The narrator shares that her vet explained to her that itchy skin and ear infections are the result of a gut that has become overrun with bad bacteria, or yeast. This is intended to provide context and establish the relationship between gut health and skin issues. - 00:18–00:28 The narrator says that her vet recommended adding daily probiotics, omega-3s, and essential vitamins into her diet and recommended Dog is Human Multivitamin. This transitions into the solution that the narrator used to treat her dog. - 00:28–00:34 The narrator highlights that the Dog is Human Multivitamin is human-grade and packed with gut-healing and skin-soothing ingredients backed by science. This reinforces the benefits of this product. It's also designed to build confidence with the 'backed by science' claim. - 00:34–00:37 The narrator concludes that within a few weeks, her dog's yeast is completely gone. This serves as a testimonial and result from using the product. - 00:37–00:45 The narrator explains that when she was treating this with topicals and prescriptions, it would just keep coming back because she wasn't actually treating the root cause, like she is now. This reinforces the idea that this product is superior because it addresses the root cause of the issue and delivers a long-term solution.

# Ad summary This ad shows a white dog laying on the grass next to a black container. An influencer testimonial is included in a speech bubble. # Brand positioning Dog is Human is implied to be a premium brand that offers health supplements for dogs with the goal of giving them the best and longest life possible. The brand seems to be capitalizing on the trend of humanizing dogs by presenting high quality supplements that help give dogs the same care as humans. # Product The product shown is a black container of Dog is Human multivitamin supplements designed to help dogs with their health. In this ad, the supplement is being specifically advertised to help with the dog's spring allergies. According to the copy, the supplement is so effective that itching "doesn't stand a chance." # Visual style The ad appears to be a casual snapshot taken outdoors with natural lighting. It has a simple and authentic feel, like a user-generated post or story. The image quality suggests it was shot on a phone. # Hooks Headline: A spring must-have in this household for Walter's spring allergies 🐶 that itching doesn't stand a chance @dogishuman # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed in the ad is dogs suffering from spring allergies, leading to discomfort and itching. The ad copy references, "Walter's spring allergies 🐶 that itching doesn't stand a chance." # Value propositions - A spring must-have in this household # Benefits - that itching doesn't stand a chance # Features - Multivitamin # Call to action None used. # Social proof - The ad offers a testimonial, suggesting the product is a "must-have" for Walter's allergies. The influencer is shown in the ad as the dog is next to the bottle. # Point of view - Brand: This perspective is shown in the speech bubble, where the brand is advocating for the product. # Storyline - The ad opens with a view of a white dog lying on the grass next to the Dog is Human product. The intention here is to show the real dog who is benefiting from the supplement. The perspective is from the brand. - A testimonial from the brand is included in a yellow speech bubble that emphasizes the product's benefit in helping Walter with his spring allergies. The perspective is from the brand. - An offer is included in the top left, presented from the brand's perspective.

# Ad summary A dog owner shares how her dog's excessive paw licking was a sign of internal inflammation, and how Dog is Human multivitamins solved the problem. # Brand positioning Dog is Human positions itself as a premium pet supplement brand focused on addressing the underlying causes of common pet health issues, rather than just treating the symptoms. The brand is shown to offer solutions for supporting a dog's health from the inside out, addressing issues like inflammation and nutritional imbalance. It promotes a functional approach to pet care. # Product Dog is Human multivitamin is a beef soft chew dietary supplement for dogs, containing probiotics, omega-3s, and essential vitamins. According to the ad, these ingredients work to help calm irritation at the source by supporting the dog's overall internal health and balance. It comes in a jar, and is intended for daily use as a treat or added to a dog's food. # Visual style The ad has a UGC-style aesthetic. It appears to have been shot on a phone with natural lighting. It features several quick cuts and transitions. The video has a polished feel. # Hooks Spoken: 00:00–00:03 I love her to death but the 3am paw licking was Text overlay: 00:00–00:03 I love her to death but the 3am paw licking was Visual: 00:00–00:03 Close up shot of a brown dachshund dog lying on a patterned bed and licking its paw. The dog is positioned towards the top of the frame and there is white text overlay on the bottom that reads "I love her to death but the 3am paw licking was." # Funnel stage Consideration # Pain points The ad portrays a common problem that many dog owners face: nighttime paw licking that disrupts sleep. The incessant licking and noise are shown as frustrating and disruptive to the owner's rest. # Value propositions - Daily soft chew multivitamin with probiotics, omega-3s, and essential vitamins to alleviate internal inflammation and support dog's health from the inside out. # Benefits - Helps calm the irritation at the source # Features - Probiotics - Omega-3s - Essential vitamins # Call to action None used. # Social proof - "After reading a bunch of positive reviews" – Female 1 (Customer) # Point of view - Customer 100% – All messaging is communicated from the customer's perspective as a user of the product, explaining her own experiences. # Storyline - 00:00–00:03 00:00–00:03 The owner presents the problem: her dog's 3 a.m. paw licking was incessant. - 00:03–00:07 00:03–00:07 She describes how the sound would wake her up every night and would not stop. - 00:07–00:10 00:07–00:10 She explains that at first she thought it was just a habit. - 00:10–00:12 00:10–00:12 She shows a variety of surface-level products she tried, such as wipes and sprays. - 00:12–00:15 00:12–00:15 She says that nothing actually fixed it, and that is when she realized it wasn't a surface issue. - 00:15–00:19 00:15–00:19 The speaker pivots, explaining that the paw licking was actually due to something deeper, like inflammation and imbalance inside her dog's body. - 00:19–00:23 00:19–00:23 She says that she started supporting her dog from the inside with the Dog is Human multivitamin. - 00:23–00:25 00:23–00:25 She says she started giving the dog the multivitamin after reading a bunch of positive reviews. - 00:25–00:28 00:25–00:28 She lists some of the ingredients, saying it has probiotics, omega-3s, and essential vitamins. - 00:28–00:31 00:28–00:31 She explains that the ingredients actually help calm the irritation at the source. - 00:31–00:35 00:31–00:35 The owner says that within a few weeks, the nighttime licking stopped and they could both sleep in peace again. - 00:35–00:41 00:35–00:41 She mentions that she actually just restocked another jar and the code DOGDAY still worked for 25% off.

# Ad summary An ad promoting Dog is Human Multivitamins using a 25% discount code. The ad features a person holding one multivitamin with a dog in the background. # Brand positioning Dog is Human presents itself as a brand that offers high-quality, human-grade multivitamins for dogs. The brand promotes a caring and health-conscious image, implying that pet owners can provide their dogs with the same level of nutrition and care they would give to themselves. This positions the brand in the premium pet supplement market, appealing to owners who see their dogs as family members and are willing to invest in their well-being. # Product The advertised product is Dog is Human Multivitamins for dogs. The ad highlights that these multivitamins are made with human-grade ingredients. The product is a small, brown, flower-shaped chewable. The ad promotes the product as something that dogs love, with the copy stating that "Harvey can't get enough" of them. The ad addresses the purchase barrier by offering a 25% discount, making the product more accessible. # Visual style The ad has a user-generated content style, with a natural and unfiltered look. The image quality is good, but it feels like it was shot on a smartphone. The lighting is natural, indicating an outdoor setting. The overall aesthetic is simple and direct, with a focus on showcasing the product and the offer. # Hooks Headline: Harvey can't get enough of these Dog is Human Multivitamins! # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that dog owners want to provide their pets with high-quality supplements that taste good: "Harvey can't get enough of these Dog is Human Multivitamins!" # Value propositions - Dogs love the taste of these human-grade multivitamins. - 25% off with code HARVEY25 # Benefits - Harvey can't get enough # Features - Human Multivitamins # Call to action None used. # Social proof - "Harvey can't get enough of these Dog is Human Multivitamins!" # Point of view - Brand: The text promotes the brand and the product, stating its benefits. - Customer: The ad features someone holding the product, suggesting a user experience and endorsement. # Storyline - The ad begins with a person holding a Dog is Human multivitamin, with their dog visible in the background. The intention is to visually showcase the product's appeal to both the owner and the dog, emphasizing the quality and taste that makes dogs enjoy it. The viewer is experiencing this from the perspective of a satisfied customer. - The person holding the multivitamin shows white text on the screen that says, “Use code HARVEY25 For 25% off!!”. The intention is to provide an incentive for the viewer to try the product by offering a discount. The viewer is experiencing this from the perspective of the brand. - The ad concludes with the statement “Harvey can't get enough of these Dog is Human Multivitamins!”. The intention is to create a sense of social proof by suggesting that the multivitamin is highly desirable to dogs. The viewer is experiencing this from the perspective of the brand.

# Ad summary This ad promotes Dog is Human brand dog supplements. It highlights the nutritional gaps of kibble alone that lead to a yeast overgrowth and constant itching. It suggests that by adding vegetables and the Dog is Human multivitamin to their dog's bowl, dog owners can ensure a more balanced gut. # Brand positioning Dog is Human is presented as a solution for dog owners wanting to optimize their dog's diet and overall health. The brand is positioned as a provider of high-quality dog supplements that address the limitations of kibble-only diets. This positions the brand as innovative and caring for dogs by going above and beyond what standard dog food offers. The brand's tone is very positive and helpful, with a focus on educating pet owners about the importance of gut health and nutrition. # Product The Dog is Human multivitamin is a dog supplement designed to fill in nutritional gaps that kibble alone cannot provide, helping balance a dog's gut and boost their immune system. The multivitamin supports overall health, addressing issues like yeast overgrowth and constant itching. The product comes in the form of star-shaped, chewable tablets that can be easily added to a dog's food. The product is presented as a means to deliver vitamins, nutrients, and probiotics that regular dog food often lacks. By incorporating this multivitamin into their dog's diet, owners can see improvements in their dog's health and well-being. # Visual style The ad combines studio-lit shots with natural-looking segments to create a UGC-like feel, but is ultimately very polished. The quick cuts and transitions contribute to a fast-paced rhythm, keeping viewers engaged as the ad progresses. The editing is timed with the voiceover to provide clarity and impact. The production quality is high, blending elements of a commercial with an authentic creator style. # Hooks Spoken: 00:00–00:05: If your dog's bowl looks like this, they're probably always itchy, scratching something and fighting a yeast overgrowth. Text overlay: 00:00–00:05: This is how I stopped my dog from constantly itching Visual: 00:00–00:01: A wooden cutting board with three glass bowls labeled “Great Bowl,” “Good Bowl,” and “Bad Bowl” sitting on a granite countertop. In front are vegetables, kibble pieces and small star-shaped chews. A hand points to each bowl. / 00:01–00:02: A cream colored dog is sitting on a gray rug in a sunny indoor room. The camera angle is slightly high. / 00:02–00:03: The cream dog is walking on a deck outside in the sun. The dog walks between a wooden table. / 00:03–00:05: A human hand holds a cream colored dog's paw. The dog has a red rash between its toes. # Funnel stage Middle of funnel (Consideration) # Pain points The ad focuses on the problem of dogs that are “always itchy, scratching something and fighting a yeast overgrowth.” The visual of the inflamed paw emphasizes the discomfort and visible manifestation of this health issue. # Value propositions - The supplements are chewable and star shaped. # Benefits - Balance their gut - Fill in those nutritional gaps - Boost their immune system # Features - Multivitamin - Nutrients - Probiotics # Call to action Click this link and get 25% off your jar. # Point of view - Brand 90% – The ad is from the brand voice, showing the benefits and features of their products. - Customer 10% – The dog is the customer in this situation, shown as a happy user of the brand's products. # Storyline - 00:00–00:05 The ad begins by showcasing a wooden board with three bowls labeled “Great Bowl,” “Good Bowl,” and “Bad Bowl,” each containing varying ingredients. The narrator draws a contrast between a regular kibble bowl and ones supplemented with nutritious additions. - 00:01–00:05 Building on this, the ad shifts to visuals of a dog exhibiting signs of irritation such as itching, scratching, and a visible skin condition on its paw. - 00:05–00:09 The ad returns to the wooden board, where a hand is shown cutting green beans and peeling a carrot, and adding each into the 'good' and 'great' bowls. - 00:09–00:13 Responding to the previous visuals of irritation, the ad emphasizes that adding vegetables can remedy the nutritional gaps that cause the issues. This statement clarifies the importance of incorporating nutrient-rich foods into a dog’s diet to address underlying imbalances. - 00:14–00:19 The ad returns to the wooden board, where a hand is shown grating a carrot, and adding both to the 'great' bowl. The ad then displays the Dog is Human supplement in the 'great' bowl as well. - 00:19–00:24 The ad cuts to a container of Dog is Human supplements and continues with product shots of the dog eating from a puzzle bowl full of nutrients, as well as the dog running happily. - 00:25–00:26 Continuing the previous shots, the ad showcases a woman arranging dog supplements in a bowl. - 00:26–00:29 The ad features the dog happily eating from its bowl and highlights the nutritional value of Dog is Human supplements. - 00:29–00:31 Responding to the earlier shots of discomfort, the ad shows the dog relaxing comfortably, implying the resolution of its prior issues. - 00:31–00:34 The ad ends with a shot of a link to use code DOGDAY for 25% off to buy the products.

# Ad summary An ad for Dog is Human Multivitamins showing a small dog who is prone to licking her paws. The ad describes how these multivitamins help to balance her gut and soothe her skin, which stops her from biting and licking so she can be at peace. # Brand positioning Dog is Human is presented as a provider of human-grade supplements and wellness products for dogs. The brand aims to occupy a space in the consumer's mind as a premium, health-focused option for pet owners who want to provide their dogs with high-quality, beneficial products. The brand aligns with values of care, health, and quality, promoting a lifestyle where pets are treated like humans and receive the same level of attention to their well-being. The brand positioning is functional, focusing on the performance and health benefits of its products, specifically gut health and skin soothing properties. # Product Dog is Human Multivitamin is a supplement for dogs made with human-grade ingredients for daily dog health and wellness. The supplement is in the form of a soft chew, and one jar contains 60 chews. The product is for dogs, explicitly for those who have issues with gut health and skin irritation, as indicated by the dog's licking and biting behavior shown in the ad. The stated USPs are that it balances the dog's gut and soothes their skin, thereby addressing the problem of excessive biting and licking. # Visual style The ad has a bright, clean, UGC feel. The production quality appears to be a hybrid of casual, user-generated content and polished commercial elements. The editing style involves quick cuts to emphasize different moments and product features. The pacing is moderate, with cuts timed to the text overlays. The visuals are timed to the upbeat music. # Hooks Spoken: I wish I could text my dog to tell her I'll be home soon... Text overlay: I wish I could text my dog to tell her I'll be home soon... Visual: 00:00–00:03: A dachshund lies on a grey couch with a white blanket in a well-lit living room. Sunlight streams in through a window with white curtains. A coffee table and various decorative items are visible in the background. # Funnel stage Consideration # Pain points The dog obsessively licks her paws to the point that the owner wishes they could get her to stop: "and to STOP licking her paws!!" # Value propositions - The multivitamins balanced her gut and soothed her skin. This eliminates her biting and licking. # Benefits - Balanced her gut - Soothed her skin # Features - Human-grade ingredients for daily dog health and wellness - 60 ct soft chew # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – This ad is told from the customer's POV, as we see their dog and hear them tell us why they purchased the product. # Storyline - 00:00–00:03 The ad opens with a dog lying on the couch and text stating that the owner wishes they could text their dog to tell her they'll be home soon. - 00:03–00:07 The ad then cuts to a close-up of the dog licking her paws along with text that the owner wishes the dog would stop licking her paws. This is creating the problem/need for the product. - 00:07–00:11 The owner shows a jar of Dog is Human Multivitamins and gives one to the dog who eagerly eats it. This is a solution to the problem the dog faces. - 00:11–00:14 The ad then shows a close up of the jar and the chews inside, with text stating that "they balanced her gut and soothed her skin." - 00:14–00:18 The ad then cuts to the dog laying on the floor chewing on a chew toy and text stating "No more biting, no more licking,". This shows the outcome/solution provided from this product. - 00:18–00:27 The ad concludes with the dog and owner cuddling peacefully on the couch, with text stating, "Just cuddling and waiting in peace" and "Take away the worry."

# Ad summary An ad for Dog is Human joint supplements, featuring a German Shepherd with joint issues. The ad opens with a question about the cost of joint supplements, followed by a demonstration of the positive impact of the supplements on the dog's mobility. The ad concludes with a clear endorsement that the product is "worth every penny". # Brand positioning Dog is Human positions itself as a provider of human-grade supplements for dogs, emphasizing the importance of pet health and wellness. The brand adopts a humorous, lighthearted tone, acknowledging the potential skepticism around investing in pet supplements while ultimately highlighting the tangible benefits for the dog's quality of life. The brand directly addresses the question of whether such supplements are worth the cost, clearly resolving in favor of affordability. # Product Dog is Human offers a hip and joint supplement for dogs. The supplement aims to support canine mobility and overall joint health. The ad showcases the supplement being added to the dog's food, suggesting ease of use. The product is presented as a solution to mobility issues, enabling the dog to walk and run freely. It is implied that the supplement is effective enough to allow the dog to move comfortably without any visible signs of discomfort. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple transitions. Editing is minimal, with cuts timed loosely to the background music. The video quality is clear but not overly polished, which supports the impression of authenticity and user-generated content. The pacing is relaxed, with static shots and smooth transitions. # Hooks Text overlay: 00:00–00:03: "you spend money on a joint supplement for your dog?!" Visual: 00:00–00:03: A medium shot shows a German Shepherd lying on a tile floor next to a stainless steel bowl filled with dog food mixed with supplement chunks. A white box labeled "Dog is Human HIP & JOINT" is positioned next to the bowl. The background includes a dining room with dark wood furniture and decorative items. The dog looks toward the camera with a slightly quizzical expression. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the limited mobility and discomfort experienced by dogs with joint issues, as well as the potential reluctance or skepticism of pet owners to spend money on supplements for their pets, as highlighted by the opening rhetorical question: "you spend money on a joint supplement for your dog?!" # Value propositions - The product is worth every penny: the ad emphasizes the product's value proposition by highlighting its positive impact on the dog's mobility and overall well-being, suggesting that it is a worthwhile investment despite the initial cost. # Benefits - Supports healthy hips & joints - Supports cartilage & joint flexibility - Helps protect joint tissues & cartilage - Enhanced mobility and quality of life for dogs with joint issues # Features - HIP & JOINT - Advanced formula - Supports healthy hips & joints - Supports cartilage & joint flexibility - Helps protect joint tissues & cartilage # Call to action None used. # Social proof - "Worth. Every. Penny." - Implies customer satisfaction and positive results, which is social proof. # Point of view - Customer 100% – The entire ad is presented as if it were created by a customer, showing their dog using the product and their testimonial. # Storyline - 00:00–00:03 The ad begins with a text overlay of a rhetorical question, setting up the issue of the cost of pet supplements. - 00:03–00:08 00:03–00:08: The ad transitions to showing the dog walking with difficulty and wearing supportive leggings. This highlights the dog's limited mobility before using the product. - 00:08–00:10 00:08–00:10: The ad shows the dog running freely in a field, implying improved mobility as a direct result of using the joint supplement. This is the resolution to the problem that has been presented. - 00:04–00:08 00:04–00:08: An emphatic text overlay emphasizes the value and effectiveness of the joint supplement.

# Ad summary This ad features a dog owner discussing how she solved her doodle's skin problems by addressing them from within, using a multivitamin by Dog is Human. She discusses the excessive itching, licking, and discomfort the dog experienced due to inflammation and imbalance inside of her body. After reading many positive reviews, she began using the Dog is Human multivitamin, which contains probiotics to rebalance the gut, omega 3s to calm inflammation, and essential vitamins to support the dog's skin. Within weeks, the scratching stopped, and the dog was much more comfortable. The speaker recommends supporting dogs from within using these multivitamins, and shares the code DOGDAY for 25% off. # Brand positioning Dog is Human is presented as a company making human-grade multivitamins for daily dog health and wellness. The brand focuses on fixing internal imbalances in dogs, rather than treating symptoms with external creams or washes, to improve the overall quality of life of dogs with issues like chronic itching. The brand emphasizes science-backed ingredients like probiotics, omega 3s, and essential vitamins. This functional approach seeks to empower owners with simple solutions. # Product The Dog is Human multivitamin is a beef-edition supplement made with human-grade ingredients. It is used for daily dog health and wellness and works to support dogs from the inside out. The product is made with probiotics to help rebalance the gut, omega-3s to calm inflammation, and essential vitamins that support skin. Each chew is a soft chew. The product addresses the pain point of excessive scratching, licking, and general discomfort experienced by some dogs. # Visual style This ad has a casual, UGC style. It is filmed in natural lighting in a home. The video includes jump cuts. The production quality is polished but not overly stylized. The editing pace is moderate and consistent, with cuts at a rate of approximately 18 CPM. # Hooks Spoken: Female 1: No one prepares you for how itchy doodles actually are. Text overlay: no one prepares you for how itchy doodles actually are Visual: 00:00–00:02 A brown doodle lies on a tan blanket and scratches its side. The camera is positioned overhead and is still. The dog's face is visible. # Funnel stage Consideration # Pain points Many doodles experience chronic itchiness that is difficult to treat. The dog is constantly scratching, licking, and is uncomfortable all the time. # Value propositions - Human-grade ingredients promote daily dog health and wellness - Probiotics help rebalance the gut - Omega-3s calm inflammation - Essential vitamins support the dog's skin # Benefits - Supports dogs from the inside out - Rebalances the gut - Calms inflammation - Supports skin # Features - Human-grade ingredients for daily dog health and wellness - Beef edition - Contains probiotics to help rebalance the gut - Contains omega-3s to calm inflammation - Contains essential vitamins that support the dog's skin. # Call to action you can still use the code DOGDAY for 25% off # Social proof - "after reading a bunch of positive reviews" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 A brown doodle lies on its back and scratches its side. - 00:00–00:02 The speaker says that no one prepares you for how itchy doodles actually are, conveying her initial surprise. - 00:02–00:05 The speaker sits with her dog in a hanging chair. - 00:03–00:06 The speaker discusses how she initially thought that the excessive itching was just part of having a doodle and that it was something she'd have to deal with. - 00:05–00:10 The dog lies on a blanket and licks its side. - 00:06–00:11 The speaker continues by saying that the itching and licking continued to a point where the dog was constantly uncomfortable. - 00:11–00:14 Two doodles are seen sitting on a bench outside. - 00:11–00:14 The speaker says she tried using different shampoos and wipes thinking it would help, conveying her effort to solve the problem. - 00:14–00:15 A hand holds a Davis Maximum Chlorhexidine shampoo bottle, a small medicine bottle, and a Povidone Iodine Ointment jar. - 00:14–00:16 The speaker states that the shampoos and wipes never actually fixed anything, showing the ineffectiveness of traditional solutions. - 00:15–00:18 The dog walks on a leash through a grassy yard. - 00:16–00:18 The speaker states that the itching just kept coming back, reinforcing that the shampoos and wipes were not effective. - 00:18–00:20 The dog lies in a pink dog bed and scratches its side. - 00:18–00:21 The speaker then realized that the issue was not just the dog's fur or the outside, but something deeper, implying a need for a different approach. - 00:21–00:24 The dog lies on a polka dot blanket and scratches its face. - 00:21–00:24 The speaker states that it was inflammation and imbalance inside her body, clarifying the root cause of the problem. - 00:24–00:28 A hand adds supplements from a black jar into a dog bowl filled with food and a white dollop of a substance. - 00:24–00:28 The speaker then started supporting the dog from the inside with the Dog is Human multivitamin, presenting her chosen solution. - 00:28–00:33 The speaker holds a container of Dog is Human multivitamin in front of a doodle. - 00:28–00:29 The speaker says she made this change after reading a bunch of positive reviews, implying credibility and trust in the product. - 00:30–00:33 The speaker shares that the product has probiotics to help rebalance the gut and omega-3s to calm inflammation, explaining the key ingredients and their benefits. - 00:33–00:35 A hand adds the multivitamin to a bowl of dog food. - 00:34–00:35 The speaker says the product contains essential vitamins that support the dog's skin, reinforcing the skin health benefits. - 00:35–00:39 A close-up of the doodle smiling in a car is shown. - 00:35–00:39 The speaker says that within a few weeks, the scratching finally stopped, and she was way more comfortable, showing the positive outcome of using the product. - 00:39–00:44 Two doodles sit on a bed. - 00:39–00:45 The speaker recommends supporting itchy doodles from within using these multivitamins, offering a solution to viewers. - 00:45–00:47 A hand holds a container of the multivitamin. - 00:45–00:49 The speaker shares that you can use the code DOGDAY for 25% off, incentivizing immediate purchase. - 00:47–00:50 Two doodles stand in a doorway and look toward the camera as a hand holds a container of multivitamins.

# Ad summary This ad features a woman discussing the importance of nutrition for dogs and how it can impact their health. The ad showcases the brand Dog is Human and its products as a solution to address nutritional gaps in a dog's diet, leading to an improved gut and immune system. # Brand positioning Dog is Human is presented as a brand that prioritizes comprehensive nutrition for dogs, especially those with certain health issues like itchiness and yeast overgrowth. The brand aims to address the nutritional gaps in a dog's diet that typical kibble alone cannot fulfill. The brand positions itself as a solution for dog owners seeking to balance their dog's gut, fill nutritional gaps, and boost their immune system. The brand offers a multivitamin that delivers on vitamins, nutrients, and probiotics. # Product The featured product is a dog multivitamin from Dog is Human, presented as a solution for addressing nutritional gaps in a dog's diet that kibble alone cannot fully deliver. The product is designed to balance the dog's gut, fill nutritional gaps, and boost their immune system. The multivitamins come in the form of star-shaped chews. The product aims to solve issues like itchiness and yeast overgrowth by addressing gut health and nutritional needs. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is a hybrid between UGC and a polished commercial. The pacing is consistent throughout the ad. # Hooks Spoken: Woman 1: If your dog's bowl looks like this, they're probably always itchy, scratching something and fighting a yeast overgrowth. Text overlay: if your dog's bowl looks like THIS they're probably / always itchy / scratching something and fighting a yeast overgrowth Visual: 00:00–00:01: A light-skinned hand points to the right bowl. On a wooden cutting board, there are three clear bowls lined up next to each other with a white label underneath each one. The labels read “Great Bowl”, “Good Bowl”, and “Bad Bowl.” A pile of dark brown square treats sits to the left, while cut up carrots and green beans are in the middle and pile of brown dog food kibble is on the right. The cutting board is placed on a granite kitchen countertop. The camera shot is a close up, top-down view. / 00:01–00:02: A light tan French Bulldog sits on a light gray carpet in front of a gray couch. The dog is looking to the left and scratching its side. / 00:02–00:03: The French Bulldog walks on a light gray wooden deck, passing by a brown wooden table on the right. In the background are trees and bushes. / 00:03–00:04: A close-up view of a light-skinned hand holding the paw of a French Bulldog is displayed. The paw is mostly white, except for the red irritated skin between the toes. / 00:04–00:05: A light-skinned hand reaches into the “Bad Bowl” and picks up a piece of brown kibble to place in a pile on the wooden cutting board. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common pain point of dog owners who notice their dogs are always itchy, scratching, or fighting a yeast overgrowth, suggesting these are signs of nutritional deficiencies. This is shown through the visual of a dog constantly scratching and the irritated skin on its paw. "If your dog's bowl looks like THIS they're probably always itchy, scratching something and fighting a yeast overgrowth." # Value propositions - Provides a more balanced nutritional profile for dogs compared to kibble alone - Addresses common issues like itchiness and yeast overgrowth through improved gut health - Supports the dog's immune system # Benefits - You'll balance their gut - Fill in those nutritional gaps - Boost their immune system - You'll see the difference fast # Features - Dog is Human Multivitamin - Vitamins - Nutrients - Probiotics - 25% off with code DOGDAY # Call to action Click this link and get 25% off your jar. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, with a spokesperson explaining the product's benefits and demonstrating its use. # Storyline - 00:00–00:05 The ad starts by showing a wooden cutting board with three bowls labeled “Great Bowl,” “Good Bowl,” and “Bad Bowl.” The woman states if your dog's bowl looks like this, they're probably always itchy, scratching something, and fighting a yeast overgrowth. This aims to establish a problem statement by highlighting issues related to common dog foods. - 00:05–00:13 She suggests adding vegetables like green beans and carrots to fill in their nutritional gaps that lead to an imbalanced gut and cause that yeast overgrowth. This is a temporary solution for the nutritional gap, but this is not the product being sold. - 00:13–00:24 The woman then promotes a better solution, stating: but if you take that same bowl add in those veggies and this dog is human multivitamin, you'll balance their gut, fill in those nutritional gaps, and boost their immune system. This pitches the featured multivitamin as a comprehensive solution. - 00:24–00:29 The woman states: I'm talking vitamins, nutrients, probiotics, stuff kibble alone just can't fully deliver on. This highlights the comprehensive nutritional support the product offers. - 00:29–00:34 The woman concludes by promoting results and offering a discount, stating: and you'll see the difference fast. Click this link and get 25% off your jar. This reinforces the promise of quick results and encourages viewers to purchase through a promotional offer.

# Ad summary This ad for Dog Is Human joint supplements shows a German Shepherd struggling to walk, then shows how much better the dog moves after taking the product. The brand is subtly presented as caring and effective. The product's benefits are shown visually, with text overlays reinforcing the message. It follows a simple before-and-after formula. # Brand positioning Dog is Human is presented as a brand that cares deeply about pets, specifically dogs with mobility issues. The brand aims to occupy a space in the consumer's mind as a provider of high-quality joint supplements for dogs, positioning itself as a solution for pet owners who want to improve their dog's quality of life. The tone is empathetic and caring, aligning with a lifestyle that prioritizes pet health and happiness. The brand pushes against the norm of neglecting senior dog care, instead, promoting proactive health solutions. The brand positioning is both functional (improving mobility) and emotional (enhancing a dog's well-being). # Product The featured product is Dog is Human joint supplements for dogs. The supplement is designed to improve mobility and quality of life for dogs with joint issues. It is administered by adding a powder to the dog's food. The ad highlights the supplement's ability to restore a dog's ability to run and play freely, addressing the purchase barrier of skepticism about the effectiveness of supplements. The ad shows the product being used to help a German Shepherd with mobility problems, implying it is suitable for large breeds prone to joint issues. The before-and-after format shows clear improvement. # Visual style The ad has a casual, UGC feel with natural lighting and minimal editing. The production quality appears to be a hybrid between user-generated content and a polished commercial. The editing style includes quick cuts between before-and-after shots. The pacing is consistent, and the visuals are timed to the music beats. # Hooks Spoken: 00:00–00:03 [Sarcastic tone] You actually buy a joint supplement for your dog...? Text overlay: 00:00–00:03 / “you actually buy a joint supplement for your dog…?” Visual: 00:00–00:03 A close-up shot of a silver dog bowl filled with brown and red dog kibble. A fair-skinned hand is sprinkling yellow powder from a white "Dog is Human" packet into the bowl. The background is a neutral-colored tiled floor. The shot is stationary and the lighting is bright. The focus is on the product and its integration into the dog's meal. # Funnel stage Consideration # Pain points Dog owners may struggle with their dog's reduced mobility due to joint problems as they age. "You actually buy a joint supplement for your dog...?" # Value propositions - Provides an easy way to improve your dog's joint health - Helps your dog regain the ability to run and play freely # Benefits - Improves dog's mobility - Enhances dog's quality of life # Features - Joint supplement powder - Easy to add to dog food # Call to action None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a dog owner who cares about their pet's well-being and seeks a solution for their dog's mobility issues. # Storyline - 00:00–00:03 00:00–00:03 A close-up of a dog food bowl as a hand adds a packet of Dog is Human joint supplement to it. The message being conveyed is that the supplement is easy to add to a dog's diet. The audience experiences this from the perspective of the dog's owner who is providing care. The tone is practical and caring. This sets up the problem that the supplement will solve. - 00:03–00:05 00:03–00:05 A German Shepherd is walking slowly and with difficulty. It conveys the struggle and mobility issues that the dog is experiencing. It's from the perspective of someone observing the dog's condition and emphasizes the impact of mobility issues. The tone is somber and sympathetic, highlighting the need for a solution. - 00:05–00:13 00:05–00:13 The dog is now running freely on the grass and walking without difficulty. The message conveys a positive transformation and improved mobility after using the product. It’s from an observer's perspective, showcasing the dog's happiness. The tone is joyful and uplifting.

# Ad summary A woman describes how her dog had a habit of licking its paws at 3 AM. After trying different sprays and wipes that didn't help, she gave the dog Dog is Human multivitamin supplements. After a few weeks, the dog stopped licking its paws at night. The code DOGDAY still works for 25% off. # Brand positioning Dog is Human positions itself as a provider of high-quality, human-grade pet supplements. The brand aims to solve deeper health issues in dogs, such as inflammation and imbalances, rather than just addressing surface-level symptoms. The brand promotes a lifestyle where pets are treated with the same level of care and quality as humans, suggesting an emotional connection between pet owners and their animals. # Product The Dog is Human multivitamin is a daily supplement designed to support a dog's overall health. The product addresses internal issues like inflammation and imbalance, which can manifest as excessive paw licking. Key ingredients include probiotics, Omega-3s, and essential vitamins, which are included to calm irritation at its source. The supplement comes in a beef edition and is administered through a soft chew. A discount code, DOGDAY, is available for 25% off, reducing the purchase barrier for new customers. # Visual style The ad has a casual and natural aesthetic, resembling user-generated content (UGC). The editing style includes quick cuts to maintain viewer engagement, with a mix of static shots and close-up angles. The production quality feels authentic and approachable, which supports the intended tone of a genuine testimonial. The pacing is quick, aligning with social media trends. # Hooks Spoken: 00:00–00:03 I love her to death, but the 3 AM paw licking was definitely testing me. Text overlay: 00:00–00:03 We broke the 3am paw licking cycle Visual: 00:00–00:03 A close-up shot shows a chocolate-colored dachshund lying on a bed with a light blue and white cloud pattern blanket. The dog is licking its paw. Behind the bed is a tall, light-colored shelving unit with various items, including a black and white framed picture, a tan hat, and a patterned bag. # Funnel stage Middle of funnel (Consideration) # Pain points The dog had a persistent habit of licking its paws at 3 AM, disrupting the owner's sleep every night. # Value propositions - The Dog is Human multivitamins help to solve paw licking by calming the irritation at the source because it contains probiotics, omega threes, and essential vitamins. - The product is an effective solution for chronic nighttime paw licking, as the speaker states that it stopped the dog from licking its paws at night and that they were both able to sleep in peace. - Discount code: DOGDAY for 25% off # Benefits - Helps calm the irritation at the source - The nighttime licking finally stopped - We could both sleep in peace again # Features - Probiotics - Omega threes - Essential vitamins # Call to action None used. # Social proof - "After reading a bunch of positive reviews" – Female 1 (Customer) - "I actually just restocked another jar" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a dog owner describing their experience with the product and how it solved a specific problem. # Storyline - 00:00–00:03 00:00–00:03 The woman states that she loves her dog but the 3 AM paw licking was testing her. - 00:03–00:08 00:03–00:08 The woman says that she'd wake up to the sound every night and would just lay there because it wouldn't stop. She kept thinking it was just a habit. - 00:09–00:15 00:09–00:15 The woman shares that she tried wipes and sprays but nothing fixed the paw licking. She realized it wasn't a surface issue, but something deeper. - 00:15–00:23 00:15–00:23 The woman began supporting the dog from the inside with the Dog is Human multivitamin after reading positive reviews. - 00:23–00:31 00:23–00:31 She says that the multivitamin has probiotics, Omega threes, and essential vitamins to help calm irritation at the source. - 00:31–00:35 00:31–00:35 Within a few weeks, the nighttime licking stopped and they could sleep in peace again. - 00:35–00:40 00:35–00:40 The woman says that she restocked another jar and that the code DOGDAY still works for 25% off.

# Ad summary The ad showcases a French Bulldog's transformation after using Dog is Human multivitamins, highlighting the relief from allergies and increased energy levels. It uses a before-and-after format, with a personal testimonial to promote the product's effectiveness. # Brand positioning Dog is Human positions itself as a provider of high-quality, human-grade multivitamins for dogs, focusing on improving overall health and well-being. The brand promotes a caring and responsible approach to pet ownership, suggesting its products are a superior alternative to traditional treatments. The brand positions its products as transformative, capable of significantly enhancing a dog's quality of life beyond just treating symptoms. It aligns with pet owners who seek holistic and natural solutions for their pets' health issues, rather than simply addressing symptoms. # Product Dog is Human multivitamins are soft chew supplements designed to boost a dog's health. The product is for dogs experiencing health issues such as allergies, or those in need of an overall health boost. The ad highlights that the multivitamins alleviate allergy symptoms, increase energy levels, and improve the dog's overall happiness. The product is presented as a single solution that the dog takes willingly, setting it apart from other less palatable treatments. The ad implies that the product contains human-grade ingredients formulated for optimal canine health, making it a worthy choice for pet owners seeking comprehensive and effective health support for their dogs. # Visual style The ad has a UGC feel, with natural lighting, static shots, and occasional zooms. The editing is smooth with simple transitions. The production quality is casual, similar to a typical social media post. The pacing is moderate and consistent throughout the video, conveying a personal and authentic testimonial. # Hooks Spoken: If you love a good before and after then keep watching. [Casual] Text overlay: 00:00–00:02 Visual: 00:00–00:02: A close-up, eye-level shot of a black French Bulldog lying on a red and black plaid blanket on a gray couch. The dog's skin is visibly irritated and bumpy. The camera is static, and the lighting is natural. # Funnel stage Consideration # Pain points The dog's allergies were not being effectively managed by traditional treatments like Apoquel, topicals, and special food, causing discomfort and unease for the dog, as signaled by: 'but no matter what, she just never seemed to be fully at ease.' # Value propositions - Provides relief from allergies and increases happiness, health, and energy in dogs, as a result, the product provides a noticeable and comprehensive improvement in the dog's quality of life. - The soft chew format makes it easy and enjoyable for the dog to consume, ensuring they get the nutrients they need without resistance. # Benefits - Relieved her allergies almost completely - Happier - Healthier - More energy # Features - Multivitamins - Soft chew # Call to action None used. # Social proof - "This is my Frenchie now and it's all because of these chews." – Female 1 (Customer) - "This is the only thing that she takes now, and not only have they relieved her allergies almost completely, but she is happier, healthier, and has more energy." – Female 1 (Customer) - "I just regret not getting her on these sooner, but I am just so glad that she's on them now." – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a dog owner sharing her experience with the product, which is communicated through her narration and the visuals of her dog. # Storyline - 00:00–00:02 The ad opens with a close-up shot of a dog covered in irritated skin, capturing the viewer's attention with the promise of a 'before and after' transformation, implying a journey of improvement. - 00:02–00:05 The speaker introduces the dog as a six-year-old Frenchie who was diagnosed with allergies, setting the stage for the problem that needs to be solved. - 00:05–00:11 The ad shows different allergy treatments that were tried, such as Apoquel, topicals, and special food, but emphasizes their ineffectiveness. - 00:11–00:14 The narrative shifts to the introduction of Dog is Human multivitamins, with the speaker expressing that they decided to try them to boost the dog's health. - 00:14–00:18 The speaker admits they didn't fully realize that the multivitamins would completely change the dog's life, creating anticipation for the 'after' transformation. - 00:18–00:21 The ad shows the 'after' of the dog now. The narrator claims that the improved condition is 'all because of these chews'. - 00:21–00:26 The speaker highlights that the dog willingly takes the chews, which have almost completely relieved her allergies, emphasizing the product's palatability and effectiveness. - 00:26–00:28 The ad emphasizes that the dog is now happier, healthier, and has more energy, showcasing the overall positive impact of the multivitamins on the dog's life. - 00:28–00:32 The speaker concludes by expressing regret for not starting the multivitamins sooner, reinforcing the product's value and encouraging viewers to try it for their own pets.

# Ad summary This ad promotes Dog is Human's hip and joint supplement powder. It features a testimonial from a dog owner who noticed that his dog would sit to the side due to hip pain. After using the supplement, he says his dog is now like a "brand new dog." # Brand positioning Dog is Human is presented as a premium pet health and wellness brand, providing advanced supplements that are scientifically formulated for canines and that are packaged to look like human products. The brand positions itself as a solution for proactive pet owners who want to prevent their dogs from experiencing pain. The packaging is white with modern text, reflecting a functional positioning that prioritizes health benefits over emotional cues. # Product Dog is Human's Hip & Joint supplement powder is formulated to proactively combat joint deterioration and chronic pain in dogs. The supplement comes in powder form and is designed to be added to a dog's food. The USP of this product is its preventative nature, with the ad stating that it is "a lot easier to prevent than it is to treat" joint issues. The supplement is positioned as a solution for any dog, even those not showing obvious signs of pain like limping, with the ad highlighting subtle signs like side-sitting and reduced energy. # Visual style The ad has a casual, UGC-style aesthetic with simple cuts and natural lighting. It features a mix of static shots and slight camera movements to add some visual interest. The production quality is relatively low, with a focus on authenticity over polish, making the content feel relatable and genuine. The pacing is moderate, with cuts timed to emphasize key points in the voiceover. # Hooks Spoken: 00:00–00:03 Just because your dog isn't limping doesn't mean they aren't suffering from chronic joint pain. Text overlay: 00:00–00:02 just because your dog isn't limping / 00:02–00:03 doesn't mean they aren't suffering from chronic joint pain Visual: 00:00–00:02 Indoors at a veterinarian office. In the foreground, a white dog is wearing a pink shirt. The camera is at eye-level with the dog, and it moves slightly. People in medical scrubs are standing in the background. / 00:02–00:03 Indoors in a living room. A German Shepherd stands on a wood floor in front of a gray couch. There is a red light shining on the dog's joints. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the risk of overlooking subtle signs of hip and joint pain in dogs. It highlights that "just because your dog isn't limping doesn't mean they aren't suffering from chronic joint pain," indicating that owners may not realize their dogs are in discomfort. # Value propositions - The hip & joint advanced support prevents chronic pain and joint deterioration to promote an active lifestyle for your dog. # Benefits - Easier to prevent than it is to treat. - Like a brand new dog - Constantly bouncing around and playing - Begging to be taken out on walks # Features - Hip & Joint advanced support # Call to action None used. # Social proof - "And I was honestly shocked at how much of a difference it made, because he wasn't actively limping or struggling to walk, I hadn't noticed how much his hip and joint pain had sapped him of his energy." # Point of view - Customer 100% – The entire ad is told from the perspective of a dog owner sharing his personal experience using the product. # Storyline - 00:00–00:03 The ad begins by stating that a dog not limping doesn't mean they're not experiencing chronic joint pain. - 00:03–00:09 The ad shows dogs sitting in a way that indicates hip pain. - 00:09–00:12 The ad states that it's important to catch these signs early. - 00:12–00:18 The ad explains that chronic hip and joint pain is caused by joint deterioration and that it is easier to prevent than it is to treat. - 00:18–00:23 The ad shows a dog owner adding Dog is Human's hip and joint powder to his dog's food. - 00:23–00:32 The dog owner states that he was shocked at how much of a difference it made because he hadn't noticed how much his hip and joint pain had sapped him of his energy. - 00:32–00:39 The dog owner states that within a few weeks of starting the supplement powder, his dog was like a brand new dog, bouncing around, playing, and begging to be taken out on walks. - 00:39–00:42 The ad closes with the dog owner stating that he cannot recommend this stuff enough.

# Ad summary This ad promotes Dog is Human Multivitamin soft chews for dogs. The ad conveys the transformation of the dog after taking the multivitamin chews. It starts with the pet owner's wish to tell the dog to stop licking her paws and transforms into a peaceful afternoon where the dog is no longer biting or licking her paws but is cuddling in peace, implying the Dog is Human multivitamin chews have balanced her gut and soothed her skin. # Brand positioning Dog is Human is a brand that is presented as a premium provider of human-grade supplements for dogs. The brand positions itself as offering high-quality ingredients for daily dog health and wellness. This caters to pet owners who prioritize their dog's health and well-being, seeking products with the same standards as human supplements. The brand promotes the idea that pets deserve the same level of care and quality as humans, aligning with the values of responsible and doting pet ownership. # Product Dog is Human Multivitamin soft chews are designed to support daily dog health and wellness. These chews contain human-grade ingredients aimed at balancing a dog's gut and soothing its skin. The product is presented as a solution to issues like excessive paw licking and biting, which can be signs of discomfort or imbalance in dogs. The soft chew format makes it easy to administer, and the ad highlights the transformation from a dog exhibiting these behaviors to one that is calm and content, emphasizing the value of these chews in promoting overall comfort and well-being for pets. # Visual style The ad has a UGC feel and is shot indoors with natural lighting. The video is polished with a casual tone. The editing pace is consistent and moderately fast, with cuts aligning with music cues. # Hooks Spoken: I wish I could text my dog / to tell her I'll be home soon / and to stop licking her paws!! Text overlay: I wish I could text my dog / to tell her I'll be home soon... / and to STOP licking her paws!! Visual: 00:00–00:03 A low-angle shot shows a tan dachshund lying on a grey couch with a white patterned blanket, the dog is at the bottom of the frame, the couch takes up the bottom two thirds of the frame, and the top third shows a well-lit living room with a floor lamp, window, wooden floors, and decor. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of pet owners who notice their dog licking or biting their paws excessively, signaling discomfort or imbalance. # Value propositions - The product is human grade # Benefits - Balanced her gut - Soothed her skin # Features - Human-grade ingredients for daily dog health and wellness # Call to action None used. # Point of view - Customer 100% – The ad is shot from the perspective of a dog owner who is showcasing the product that helped their dog. # Storyline - 00:00–00:06 The ad opens with the text overlay of the pet owner's wish to text their dog to tell her they'll be home soon and to stop licking her paws. - 00:06–00:10 As a continuation of the wish, the ad reveals that instead of wishing, the pet owner bought the Dog is Human multivitamin chews for the dog. - 00:10–00:14 The product's feature and benefits are displayed. - 00:14–00:17 The ad shows the transformation of the dog after taking the chews, showcasing that the dog is no longer biting or licking. - 00:17–00:21 The ad displays the peaceful outcome of the transformation, with the dog cuddling and waiting in peace. - 00:22–00:26 The ad ends with the takeaway of taking away the worry.

# Ad summary This ad promotes Dog is Human Multivitamin to help dogs with chronic itching, skin, and ear issues resulting from yeast overgrowth in their digestive system. The ad shows the product resolving the yeast and resulting skin conditions. # Brand positioning Dog is Human presents itself as a science-backed brand that cares about dogs' wellness. The brand aims to be viewed as credible by showing that the multivitamin ingredients are good for gut healing and skin-soothing. # Product The Dog is Human multivitamin is designed to address itchy skin and ear infections in dogs caused by yeast overgrowth. It includes daily probiotics, omega-3s, and essential vitamins to balance the dog’s gut. The multivitamins are human grade and backed by science. # Visual style The ad has a UGC feel with natural lighting. The editing style uses quick cuts to keep the video moving at a fast pace. The production quality is a hybrid between UGC and polished commercial. # Hooks Spoken: Female 1: A yeast skin infection, ever heard of it? Text overlay: 00:00–00:01 Visual: 00:00–00:02 A close-up shot shows a person’s hand pulling back the fur around a dog’s ear. The ear canal looks pink and irritated. # Funnel stage Consideration # Pain points The pain point is that the dog has chronic itching and ear infections caused by a yeast overgrowth. # Value propositions - Dog is Human multivitamin is human grade and packed with gut healing and skin soothing ingredients backed by science. # Benefits - Addresses itchy skin and ear infections - Gut healing - Skin soothing # Features - Daily probiotics - Omega-3s - Essential vitamins - Human grade - Gut healing - Skin soothing # Call to action try it risk free for 30 days # Point of view - Customer 100% – The entire ad is told from the point of view of a dog owner who had a problem and found a solution with the featured product. # Storyline - 00:00–00:02 The video opens by showing a dog's ear with the line, "A yeast skin infection, ever heard of it?" - 00:02–00:06 The owner explains that her dog was diagnosed with a yeast skin infection causing chronic itching after being taken in to the vet. - 00:06–00:17 The vet explained that itchy skin and ear infections are a result of a gut that's become overrun with bad bacteria, aka yeast, that just starts to wreak havoc on the body. - 00:18–00:28 The vet recommended adding daily probiotics, omega-3s, and other essential vitamins into the dog's diet, and specifically recommended the Dog is Human Multivitamin. - 00:28–00:34 The owner shares that the Dog is Human multivitamin is human grade and packed with gut-healing and skin-soothing ingredients backed by science. - 00:34–00:37 The owner states that within just a few weeks, her dog's yeast is completely gone. - 00:37–00:46 The owner says that while treating her dog with topicals and prescriptions, the yeast kept coming back because she wasn't treating the root cause, like these multivitamins are.

# Ad summary This image ad for Dog is Human promotes MULTIFLEX, an advanced health supplement for dog hip and joint support. It features a 25% off offer for today only and highlights the product's key ingredients and benefits. # Brand positioning Dog is Human is presented as a brand that cares for pets' well-being, positioning them as more than just animals, but as integral members of the family. The brand emphasizes advanced health solutions, suggesting a focus on scientific formulation and quality ingredients. They aim to occupy the space in consumers' minds as the provider of high-end, health-focused supplements and products. The brand aligns with a lifestyle that values proactive care for pets, treating them with the same level of concern one would a human, pushing against the norm of viewing pet care as secondary or basic. They focus on functional benefits, such as improving joint health and mobility, demonstrating a practical approach to pet wellness. # Product The advertised product is Dog is Human MULTIFLEX, an advanced health supplement designed to support dog hip and joint health. It is available in individual packet servings. The supplement contains ingredients such as UC-II Collagen, Glucosamine, and Antioxidants. The product comes in a white box containing 30 packets, with the brand and product name clearly labeled. The USPs are the supplement's ability to provide advanced health support for joint and hip issues in dogs, with a focus on mobility. The ad language implies that this product is for dog owners who are proactive about their pet's health and want to ensure they maintain their mobility and overall well-being. The ad highlights the need to take action to prevent the loss of mobility, addressing the potential purchase barrier of delaying preventative care. # Visual style The ad employs a clean and modern aesthetic with high production quality. The visual motif revolves around a minimalist presentation, highlighting the product against a neutral background. Image treatment includes background removal and controlled lighting to focus attention on the product. Typography is integrated cleanly, using simple and legible fonts. The style aims to be native and easily scannable, designed to capture attention in a social media feed. # Hooks Headline: Take action! Don't let your dog lose mobility # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the potential loss of mobility in dogs, implying that owners want to keep their pets active and healthy. The ad addresses this by urging viewers to 'Take action! Don't let your dog lose mobility,' highlighting the importance of preventing joint issues. # Value propositions - UC-II Collagen and Glucosamine + Antioxidants to improve dog hip and joint support # Benefits - Advanced health supplement for dog hip and joint support # Features - UC-II Collagen - Glucosamine - Antioxidants # Call to action None used. # Social proof - None used. # Point of view - Brand: Urging the viewer to take action and highlighting product ingredients and discounts to facilitate a purchase. # Storyline - The ad starts by directly addressing the viewer, urging them to 'Take action! Don't let your dog lose mobility,' intending to create a sense of urgency and highlight the importance of proactive care for canine joint health. The story is being told from the brand's perspective. - The ad lists key ingredients – 'Powered by UC-II Collagen' and 'Glucosamine + Antioxidants' – aiming to educate potential customers about the science-backed components of the product. The ad presents this from a brand perspective. - The product, Dog is Human MULTIFLEX, is visually displayed along with the offer of '25% off today', combining a tangible product with a time-sensitive incentive. The goal is to drive immediate purchase behavior. The ad presents this from a brand perspective.

# Ad summary This ad promotes Dog is Human Multivitamin chews. The ad uses a pet owner’s first-person perspective and includes text overlays to highlight the benefits of Dog is Human vitamins for skin issues and gut health. The ad shows how the multivitamins help relieve the dog’s itching and licking and promote calm behavior. # Brand positioning Dog is Human presents itself as a wellness company offering supplements and treats specifically formulated for dogs. They offer human-grade ingredients, focusing on delivering high-quality nutrition for pet's health and wellness. By emphasizing human-grade ingredients and a wellness-focused approach, Dog is Human seeks to position itself as a premium option in the pet supplement market, appealing to pet owners who want the best for their furry friends. # Product Dog is Human Multivitamin is designed to support daily dog health and wellness using human-grade ingredients. The product comes in the form of soft chews, packaged in a brown container with light blue and white text, including the brand name, the word “MULTIVITAMIN”, and the text “Human-grade ingredients for daily dog health and wellness.” The ad claims that the multivitamins balance the dog's gut and soothe their skin, helping to stop biting and licking. # Visual style The ad utilizes a UGC-style aesthetic with a natural, bright, and airy feel, achieved through natural lighting and a simple, clean environment. The editing style consists of static shots and occasional zoom-ins to emphasize specific details or behaviors. The overall production quality is high, suggesting a polished yet relatable feel, which is consistent with the ad's tone. # Hooks Spoken: 00:00–00:03 I wish I could text my dog to tell her I'll be home soon... Text overlay: 00:00–00:05 I wish I could text my dog to tell her I'll be home soon... / 00:03–00:05 and to STOP licking her paws!! Visual: 00:00–00:03 The shot is a static, eye-level view of a living room. In the foreground, there's a gray couch with a gray and white patterned throw blanket. A small, tan dachshund is lying on the couch, licking its paws. Behind the couch, a sunlit window with white curtains illuminates the room, creating a bright and airy atmosphere. A light-colored coffee table and wooden floors are visible, along with a floor lamp with a white shade. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the owner’s inability to communicate with their dog to stop a repetitive and potentially irritating behavior (paw licking), which may also indicate underlying health or anxiety issues. # Value propositions - The product is a multivitamin with human-grade ingredients, implying a higher standard of quality and safety. This positions the product as a premium choice for pet owners concerned about their dog's health and wellness. - Soft chews are convenient and palatable, making it easier to administer the supplement to dogs who may be picky eaters or have difficulty swallowing pills. # Benefits - Balanced her gut - Soothed her skin - No more biting - No more licking - Just cuddling and waiting in peace # Features - Human-grade ingredients - Soft chews - Multivitamin # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is from the perspective of the dog's owner, showing their frustrations and the solution they found. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a view of a dog lying on a couch, licking its paw. The text overlay expresses the owner's desire to text their dog to stop licking. - 00:06–00:08 00:06–00:08 The ad transitions to the text, "So instead of just wishing..." - 00:08–00:14 00:08–00:14 The dog owner holds a container of Dog is Human Multivitamin. The dog licks the multivitamin from the owner’s fingers. Text overlay states the multivitamin “balanced her gut and soothed her skin.” - 00:14–00:17 00:14–00:17 The camera zooms in as the dog is no longer licking and biting her paws. Text overlay says, "No more biting. No more licking." - 00:17–00:21 00:17–00:21 The camera pulls back to reveal the dog lying calmly on the couch. The text overlay says, "Just cuddling and waiting in peace." - 00:22–00:26 00:22–00:26 The camera zooms in on the dog laying calmly under a blanket. Text overlay says, "TAKE AWAY THE WORRY".

# Ad summary This ad features a creator with a golden retriever who gives the top 3 ways to keep your senior pup mobile. The solutions are: taking your dog on shorter, slower, more frequent walks; giving your dog daily exercises and stretches; and incorporating a high quality joint support powder. # Brand positioning Dog is Human is presented as a holistic solution for dog owners who want to help their pets maintain an active lifestyle as they age. The brand is positioned as an integral part of a three-pronged approach to senior dog care, complementing exercise and stretching. With a focus on high-quality ingredients, Dog is Human aims to offer a functional solution that addresses the challenges of canine aging, specifically joint health and mobility, and promotes longevity and quality of life for pets. # Product Dog is Human's hip and joint powder, MULTIFLEX™ is a supplement designed to support the joint health of dogs, particularly as they age. This product is intended to improve circulation and maintain flexibility, enabling senior dogs to stay mobile. It is incorporated into a dog's daily routine by mixing it with their food. The powder form allows for easy administration, seamlessly integrating into existing feeding habits. The product is intended to address the pain points of stiffness and slowness in aging dogs, helping them maintain the ability to perform activities like walking, climbing stairs, and jumping. Additionally, the ad mentions a 30-day risk-free trial and a 25% discount on the order, aiming to reduce purchase barriers and encourage trial. # Visual style The ad has a UGC feel, with natural lighting and outdoor shots contributing to an authentic vibe. The editing style includes quick cuts and static shots, with smooth transitions that maintain a consistent flow. The pacing is upbeat and consistent, enhancing engagement. The overall production quality is a blend of casual, personal footage and polished product shots, which supports the ad's intent to showcase a genuine user experience. # Hooks Spoken: 00:00–00:02 Top three ways to keep your senior pup mobile. Text overlay: 00:00–00:02 TOP 3 WAYS TO KEEP YOUR SENIOR DOG MOBILE Visual: 00:00–00:02 The shot shows a woman kneeling on grass next to a building with a small garden. Two golden retriever dogs are running around her in the foreground. The camera is stationary, capturing a medium shot of the scene. # Funnel stage Consideration # Pain points The product addresses the issue of senior dogs getting stiff and slow and hesitating with stairs and jumping # Value propositions - "These additions are helping to make that happen." - You can try risk free for 30 days - 25% off your order # Benefits - Increases circulation - Maintains flexibility - A lot stronger now # Features - High quality joint support powder # Call to action So definitely go check out the Dog is Human hip and joint powder. # Social proof - "We got our nine year old golden retriever on this Dog is Human hip and joint powder and it's really been such a great addition." - "We've been doing all three of these things for a few months now, and he has made quite the comeback." - "He used to get really stiff and slow. He would hesitate with stairs and jumping, but he is a lot stronger now." # Point of view - Customer 100% – The entire video is told from the perspective of a dog owner sharing her personal experience and tips. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a woman kneeling outside as two dogs run around her. This sets the stage by introducing the topic of maintaining senior dog mobility. - 00:02–00:09 00:02–00:09 The woman begins to list the first tip to keep senior dogs mobile: shorter, slower, and more frequent walks to keep the dog's joints moving without overexertion. The audience sees B-roll of the dog walking on a leash. - 00:09–00:16 00:09–00:16 Next, she shares the second tip: daily exercises and stretching to increase circulation and maintain flexibility. We see B-roll of the dog laying on the grass while the woman massages his leg. - 00:16–00:20 00:16–00:20 The third tip is incorporating a high quality joint support powder into their routine. The powder is being sprinkled into the dog's food and the dog eagerly awaits his meal. - 00:20–00:27 00:20–00:27 The woman shares that she has been giving her 9-year old golden retriever, Dog is Human hip and joint powder. The audience sees more B-roll of the dog walking across a crosswalk. - 00:27–00:31 00:27–00:31 We see B-roll of the dog climbing a flight of stairs as the woman states that they have been doing all three tips for a few months and the dog has made quite the comeback. - 00:31–00:38 00:31–00:38 The woman states that the dog used to get really stiff and slow, and would hesitate with stairs and jumping. The audience sees B-roll of the dog in each of these scenarios, then B-roll of the dog climbing into a car after taking Dog is Human hip and joint powder. - 00:38–00:46 00:38–00:46 We see B-roll of the dog running up some stairs and the woman hugging the dog as the woman states that she wants to keep him happy, healthy, and around for many more years, and believes these additions are helping to make that happen. - 00:46–00:54 00:46–00:54 She encourages viewers to go check out Dog is Human hip and joint powder, and shares that they can try risk free for 30 days and take 25% off their order with the provided link.

# Ad summary This ad promotes Dog is Human multivitamin supplements for itchy dogs. It shows common signs of itchy skin in dogs and offers a limited time discount. # Brand positioning Dog is Human is presented as a provider of human-grade supplements for dogs, promoting daily health and wellness. The brand focuses on offering high-quality ingredients typically found in human products, implying a higher standard of care for pets. The brand aims to occupy a space in the consumer's mind where pet health is approached with the same rigor and quality as human health, offering owners a way to prioritize their dog's well-being. The brand ignores category norms that often use lower quality ingredients for pet products, and instead positions itself with an emotional approach that aligns with pet owners who want the best for their animals. # Product The product featured is Dog is Human Multivitamin soft chews. It is a supplement made with human-grade ingredients intended for daily use to support dog health and wellness. The packaging indicates that each container includes 60 count of soft chews. The product aims to alleviate common issues like paw-licking, skin irritation, and yeast infections. The ad addresses the barrier of entry through a limited-time offer of 25% off today, encouraging immediate purchase. # Visual style The ad features a clean, studio-shot aesthetic with high production quality. The visual motifs include a focus on product presentation, combined with real-life imagery of dog health issues. The image treatment appears to involve background removal and color grading to enhance the product's appearance. The typography integration is clean and legible, contributing to scannability. The style contrasts with typical low-fi social media visuals, potentially increasing its stop power in the feed. # Hooks Headline: Advanced Relief for Itchy Dog # Funnel stage Consideration # Pain points The ad addresses the problem of itchiness in dogs, specifically mentioning “Advanced Relief for Itchy Dog.” The visual cues of "Paw-Licking, Skin Irritation, Yeast Infection" highlight the common frustrations dog owners face. # Value propositions - 25% off today # Benefits - Advanced Relief for Itchy Dog # Features - Human-grade ingredients for daily dog health and wellness - 60CT SOFT CHEW # Call to action None used. # Social proof - None used. # Point of view - Customer: Shown in the description of the dog's conditions (paw-licking, skin irritation, yeast infection), to highlight common issues faced by dog owners. - Brand: Shown in the promotion of the Dog is Human Multivitamin supplement, presenting the product as the solution. - Brand: Shown in the inclusion of the 25% off today offer, creating a sense of urgency to encourage immediate purchase. # Storyline - The ad begins by highlighting common signs of itchiness in dogs: paw-licking, skin irritation, and yeast infection. This intends to immediately resonate with dog owners experiencing these issues, setting up the problem the product aims to solve, from the perspective of the dog owner. - Next, the ad showcases the Dog is Human Multivitamin supplement as the solution. This aims to position the product as a direct remedy, from the brand's perspective. - Finally, the ad includes a promotional offer of 25% off today, instilling a sense of urgency. This is from the brand's perspective, aimed to drive immediate action.

# Ad summary A woman details her experience using Dog is Human multivitamins to help her dog with itching and scratching issues. # Brand positioning Dog is Human is presented as a brand that offers vet-recommended, human-grade dog multivitamins to address underlying health issues in pets. It directly opposes the norm of simply masking symptoms. The brand is positioned as a provider of high-quality, complete solutions by offering multivitamins with probiotics, omega-3s, and essential vitamins to support a dog's skin and immune system. # Product Dog is Human Multivitamin is a daily multivitamin for dogs in a soft chew format. The multivitamin has human-grade ingredients. It is formulated with probiotics to help rebalance the gut. The supplement also includes omega-3s to calm inflammation and essential vitamins that support her skin and immune system. # Visual style The ad features a UGC-style aesthetic, with casual, unfiltered shots of the speaker and her dog in various locations. The editing is minimal, with simple cuts between scenes. The production quality appears to be medium, using natural lighting and handheld camera work. The pacing is moderate, with cuts timed to key phrases in the voiceover to emphasize points. # Hooks Spoken: 00:00–00:03 We are finally free from apoquel. I didn't realize how dependent we had become on apoquel until I tried to stop it. Text overlay: 00:00–00:02 we are finally free from apoquel / 00:03–00:03 until I tried to stop it the second we did Visual: 00:00–00:02 A middle-aged woman and man with glasses are sitting on a beige couch with a large white dog in front of them. There is a white fireplace and a painting behind them. / 00:02–00:03 A hand is holding a blue prescription container with the words "Apoquel 16mg Tablet" on the label. A small dog is in the background. # Funnel stage Consideration # Pain points Being stuck in an endless cycle of temporary relief [medication] instead of actually fixing anything. # Value propositions - An alternative to Apoquel that addresses the root cause, not just masking symptoms. # Benefits - Less itching - Less licking - Much more comfortable now # Features - Dog is Human multivitamin - Probiotics to help rebalance the gut - Omega threes to calm inflammation - Essential vitamins that support her skin and immune system # Call to action None used. # Social proof - "So I started adding the Dog is Human multivitamin into her routine after reading a bunch of positive reviews." - "Within a few weeks I started noticing a real difference, less itching, less licking, and she just seems so much more comfortable now." # Point of view - Customer 100% – The entire ad is told from the perspective of a dog owner sharing her experience with the product. # Storyline - 00:00–00:02 The ad begins with a couple who are happy because they are free from Apogel. - 00:02–00:03 The woman states that she didn't realize how dependent they had become on Apogel until she tried to stop it. - 00:04–00:07 The woman continues and states that the itching came right back when she tried to stop giving her dog Apogel. - 00:07–00:08 She goes on to explain that the itching, scratching, and licking came back. - 00:08–00:14 The woman says that it felt like they were stuck in an endless cycle of temporary relief instead of actually fixing anything. - 00:14–00:17 She didn't want to keep masking it and instead wanted to support her dog from the inside. - 00:17–00:22 She states that she started adding the Dog is Human multivitamin to her routine after reading a bunch of positive reviews. - 00:22–00:31 The woman notes that the multivitamin has probiotics to help rebalance the gut, omega-3s to calm inflammation, and essential vitamins that support her dog's skin and immune system. - 00:31–00:37 She states that within a few weeks, she started noticing a real difference with less itching and less licking. Her dog just seems so much more comfortable now. - 00:37–00:40 The woman exclaims that they are finally off Apogel and that she honestly wishes she made the switch sooner. - 00:41–00:44 She mentions that she restocked again and that the code DOGDAY still worked for 25% off. - 00:44–00:48 She closes by saying that if you feel stuck in that same cycle like she was, then she wouldn't wait on this deal.