What is the Native Search ad format?

# Ad summary This ad is set up as a screenshot of a text message conversation, with a follow-up search displaying AG1's free welcome kit. # Brand positioning AG1 is presented as a solution for maintaining energy levels, aligning with a health-conscious and proactive lifestyle. The brand is positioning itself as a simple solution, with a focus on B-vitamins and adaptogens, suggesting a natural and effective approach to wellness. AG1 is promoting accessibility and convenience, as it is offered in multiple product sizes and formats. # Product AG1 is presented as a daily foundational nutrition product. The image features multiple AG1 products, including a powder (available as a single serving in a green scoop and as a 30-day supply in a green bag), a liquid contained in a glass bottle, and a canister. The highlighted components—B-vitamins and adaptogens—underscore the product's comprehensive nutritional profile. The variety of formats and sizes aims to accommodate different user preferences and needs, whether they prefer individual servings or a longer-term supply. The ad addresses potential purchase barriers by promoting a free welcome kit, which may include a free green scoop, free travel packs, and a free bottle, aiming to encourage trial and adoption. # Visual style The ad employs a platform-native aesthetic, mimicking a smartphone messaging interface to enhance authenticity and relatability. The pastel background is a gradient of blues, pinks, and whites. The ad uses a collage-like approach, blending a simulated phone interface with direct product shots to create a cohesive visual narrative. The typography is clean and legible, ensuring that key information is easily scannable. This design strategy aims to integrate seamlessly into the user's feed, using familiar UI elements to grab attention and promote engagement. # Hooks Headline: How do you keep your energy up? # Funnel stage Middle of funnel (Consideration) # Pain points The ad taps into the common desire to maintain energy levels throughout the day. # Value propositions - The variety of formats and sizes aims to accommodate different user preferences and needs, whether they prefer individual servings or a longer-term supply - Free Welcome Kit # Benefits - Maintain your energy # Features - B-vitamins and adaptogens # Call to action None used. # Social proof - None used. # Point of view - Customer: Expressing interest about maintaining energy. - Brand: Recommending its product as a solution and promoting a free welcome kit. # Storyline - The ad opens with a text message asking, “How do you keep your energy up?” The message aims to capture the viewer's attention by addressing a common concern about maintaining energy levels throughout the day from the customer's POV. - The brand, framed as a contact in the messaging app, responds, “hmm…B-vitamins and adaptogens” and conducts a search for "AG1 Free Welcome Kit**". This implies that the brand offers a solution to the customer's energy concerns through a welcome kit that includes essential nutrients and adaptogens from the brand's POV. - The search results are then displayed, showing the different formats and sizes that the AG1 welcome kit comes in, with prices crossed out and replaced with the word “Free.” This communicates the value of the offer and incentivizes the customer to explore the product from the brand's POV.

# Ad summary This ad uses a visual of a search bar query to highlight a problem, and an image of a hawk, implying a competitor is already taking advantage of the problem. # Brand positioning This ad is for a brand that helps other brands show up in AI chatbot conversations. The brand helps its clients gain an advantage over their competitors by optimizing their content for AI chatbot searches. The brand presents itself as an essential tool for businesses looking to stay competitive in the rapidly evolving digital landscape, particularly in the realm of AI-driven interactions. # Product This ad promotes a service that helps brands increase their visibility in AI chatbot conversations. The service ensures that when users ask AI chatbots for recommendations or information related to a specific industry, the brand's name and products are among the top results. It addresses the challenge of remaining relevant in the age of AI-driven search and customer interactions, positioning itself as the solution to being overshadowed by competitors in these emerging digital spaces. # Visual style The ad has a clean, minimalist style. The design is simple and direct, featuring flat graphics and a limited color palette. The use of a basic sans-serif typeface and straightforward layout gives it a modern, digital feel, likely aimed to quickly capture attention in a fast-scrolling environment. # Hooks Headline: Are you showing up in AI chatbot conversations? # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the fear of being irrelevant in emerging AI chatbot conversations. The ad copy states, "Your competitor is," suggesting that if you are not showing up in AI chatbot conversations, your competitor is already doing so, leaving you behind. # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV appears in the opening question, "Are you showing up in AI chatbot conversations?" and the closing statement "Your competitor is." It is designed to instill concern and present the company as the solution. - Customer: This POV is visible in the search bar showing "what are the best new clothing brands for men?". This represents a user's search query, illustrating a common scenario where AI chatbots are used to seek recommendations. # Storyline - The ad opens by asking, "Are you showing up in AI chatbot conversations?" From the brand's POV, this question aims to capture the viewer's attention and highlight a potential gap in their marketing strategy. - Next, a search bar with the query "what are the best new clothing brands for men?" is displayed, from a customer POV. The goal is to show a real-world scenario where customers are actively seeking recommendations via AI chatbots. - The ad concludes with the phrase "Your competitor is." accompanied by an image of a hawk, from the brand's POV. The ad implies that the competitor is already optimizing their content for AI chatbot conversations, thus capturing the attention of potential customers, and if you do not do the same, you are missing out.

# Ad summary Neil Patel's ad for his digital marketing agency, NP Digital. The ad shows his life story from when he was a kid to now. He discusses his company and what he does to help companies generate revenue through digital marketing. The ad presents him as a digital marketing expert and offers a step-by-step system for growing website traffic. # Brand positioning NP Digital is presented as a premier digital marketing agency founded by Neil Patel, a world-renowned SEO expert. The brand aims to occupy the space of a top-tier, results-driven marketing partner, emphasizing expertise, proven success, and a commitment to client growth. NP Digital positions itself as a solution for companies seeking to maximize revenue through effective digital marketing strategies. The agency offers personalized service and expertise, promising a clear, step-by-step system for enhancing website traffic and overall business growth. The brand positioning blends functional expertise with a personal touch. # Product NP Digital is a digital marketing agency focused on helping companies generate more revenue. The agency offers a comprehensive service to blow up website traffic this year. NP Digital's focus on a step-by-step system shows that it aims to provide a clear, structured approach that helps clients. The founder's claim of helping companies such as Amazon, NBC, GM, and HP grow their revenue creates a powerful USP, demonstrating its ability to deliver tangible results for businesses of all sizes. # Visual style The ad blends a polished commercial feel with elements of UGC, creating a hybrid style that aims to build trust and credibility. The editing style combines quick cuts with static shots, maintaining a consistent pace. The production quality is high-end, which supports the intended tone of expertise and authority. There are recurring stylistic patterns, such as showcasing Neil Patel in various settings (stage, podcast studio, social media videos) to emphasize his reach and versatility. The pacing is fast, with cuts timed to music beats and voiceover lines, creating an engaging rhythm. # Hooks Spoken: My name is Neil Patel. Text overlay: 00:00–00:01 NEIL PATEL Visual: 00:00–00:01 A man with a shaved head stands on stage, wearing a white, long-sleeved button-up shirt. He has brown skin and is around 30–40 years old. The background is split between orange and light blue. The text overlay says "NEIL PATEL." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of businesses struggling to generate revenue through digital marketing. The ad shows them struggling to grow their website's traffic. # Value propositions - Step-by-step system: The agency offers a structured, clear process that helps businesses of all sizes boost their website traffic. # Benefits - Generate more revenue through digital marketing - Grow their business and traffic # Features - Step-by-step system for blowing up your website traffic this year # Call to action None used. # Social proof - "One of the rockstars in marketing" – Female 1 - NP Digital Ranks No. 21 on Inc. 5000's 2021 List of America's Fastest-Growing Private Companies - Helped companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. # Point of view - Brand 100% – The entire ad is told from the brand's point of view, with the brand explaining its background, goals, and accomplishments. # Storyline - 00:00–00:00 A man introduces himself as Neil Patel. - 00:00–00:08 00:00–00:08 The ad shows his name across multiple media while also sharing quotes from others calling him a rockstar in marketing. This is intended to convey that he is a reputable person and expert in digital marketing. This is conveyed by the authoritative quotes, the official way the introduction is presented, and the positive words associated with his name. - 00:08–00:12 00:08–00:12 A picture of him when he was younger is shown, followed by a scene of some of his company's awards. This is used to show his history and show his company's accomplishments. The tone is serious to help build his company's trust. - 00:12–00:16 00:12–00:16 A statement is made that if he could do this at 16, anyone can. This is used to encourage the audience to use his company. The tone is serious but slightly encouraging. - 00:16–00:18 00:16–00:18 The man discusses his company and how he helps companies generate more revenue through digital marketing. The intention is to explain to viewers what his company does. The tone is serious, and he speaks as an expert in the field. - 00:18–00:23 00:18–00:23 He states that he has an audience of millions of followers across social media. The intention is to persuade the audience to use his company by showing all his followers across media. The tone is confident, showing he is an expert. - 00:23–00:28 00:23–00:28 The man continues to discuss the product and things like ads grader, Ubersuggest, and Answer The Public. The intention is to tell the audience about some of the products he has and what he can do for them. The tone is instructional and serious. - 00:28–00:32 00:28–00:32 He starts talking about giving things away for free when emailing. The intention is to persuade the audience by showing all the things they can get for free when emailing. - 00:32–00:45 00:32–00:45 The man continues to speak. He says people don't want his courses; they would rather pay him to do the marketing for them. The intention is to explain why he started another agency called NP Digital. The tone is serious and authoritative. - 00:45–00:49 00:45–00:49 He talks about sharing his step-by-step system for blowing up your website traffic this year. The intention is to show viewers what to expect when using the product. The tone is enthusiastic. - 00:49–00:55 00:49–00:55 A question is asked, "What drives you?" He responds by saying he enjoys helping people grow their businesses and traffic.

# Ad summary This ad for SHEIN showcases a young woman dressed in punk rock attire with the text: "Recherchez « Tendances » sur SHEIN pour découvrir plus de tenues festives!", meaning "Search "Trends" on SHEIN to discover more festive outfits!". The ad promotes the 'Tendances' (Trends) line of clothing from the brand. # Brand positioning The ad showcases SHEIN as a trendy and accessible fashion brand that offers a wide range of clothing options, as the text mentions searching 'Tendances' on SHEIN to discover more festive outfits!'. The brand embraces inclusivity with its tagline 'La mode pour tous' ('Fashion for all'), suggesting that its fashion is available for everyone, regardless of their style or preferences. The overall brand presentation is youthful, edgy, and current with fashion trends. # Product The ad features a variety of clothing items that together create a punk rock style outfit. The central product is a sleeveless black top with a graphic print. The model also wears short, red sequined shorts and a black choker. The outfit is explicitly intended for a festival or party, as the ad copy promotes 'tenues festives!' ('festive outfits!'). The ad copy encourages viewers to discover more fashion. # Visual style The ad has a modern, trendy, and edgy visual style. The production quality appears to be high, with a professional model and polished lighting. The image treatment includes background blurring and color grading to enhance the overall aesthetic. The typography is bold and legible, contributing to the ad's scannability. The ad appears to be made for in-feed placement, designed to capture attention with its visually appealing imagery and clear messaging. # Hooks Headline: Recherchez « Tendances » sur SHEIN pour découvrir plus de tenues festives! # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashion for all # Benefits - Discover more festive outfits! # Features - Clothing and Accessories (Black sleeveless top with graphic print, Red sequined shorts, Black choker) - Line of clothing called "Tendances" # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is maintained throughout the entire image, as the focus is on promoting the brand, directing the audience to their website, and showcasing their fashion trends. # Storyline - The ad opens with a shot of a woman in punk-rock attire in what appears to be a performance space. The intention here is to introduce the viewer to the brand's featured style. This is being presented from a brand perspective, focusing on visual appeal and a specific style direction. - The next beat features the text 'Recherchez « Tendances » sur SHEIN pour découvrir plus de tenues festives!' (Search 'Trends' on SHEIN to discover more festive outfits!). This is intended to encourage the viewer to visit the brand's website and explore their latest fashion offerings. This messaging is coming from a brand perspective. - The ad concludes with the SHEIN logo along with the brand's slogan, 'La mode pour tous' (Fashion for all). This reinforces the brand's identity. This is presented from a brand perspective, emphasizing its accessibility.

# Ad summary This ad promotes GoDaddy's domain registration and website building services, emphasizing how a domain name can turn a business idea into reality. It features a person working on a website design on a laptop, with a focus on the ease of customizing the site's theme using GoDaddy's tools. The ad uses a clean, modern design with a clear call to action to encourage users to swipe up and get started. # Brand positioning GoDaddy is presented as a user-friendly platform that empowers individuals to bring their business ideas to life through domain registration and website creation. The brand is positioned as accessible and modern, offering tools that simplify the website design process. GoDaddy aims to occupy the space of being a supportive partner for entrepreneurs and small business owners, providing the resources needed to establish an online presence. The brand aligns with values of simplicity and empowerment, pushing against the perception that website creation is complex or inaccessible. The brand positioning is functional, emphasizing the ease and efficiency of its services. # Product The product being advertised is GoDaddy's domain registration and website building service. It allows users to create and customize their own websites easily. The ad shows a laptop screen displaying a website design interface, with options to change the theme. The product is for individuals and small business owners looking to establish an online presence. The ad highlights the ease of use and customization options, addressing the purchase barrier of website creation being too complicated or technical. The ad shows the user changing the theme of the website, indicating the product's flexibility and user-friendly interface. # Visual style The ad has a clean, modern visual aesthetic with a focus on simplicity and user-friendliness. The production quality is highly polished, with a studio-shot feel. The visual motifs include a focus on the laptop screen and the website design interface. The image treatment includes background removal and color grading to create a consistent teal color scheme. The typography integration is large and bold, making the text easily scannable. The style mimics platform-native behaviors, resembling a typical Instagram Story ad. # Hooks Headline: A DOMAIN WILL MAKE YOUR BUSINESS IDEA REAL. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of website creation being too complicated or technical for individuals and small business owners. # Value propositions - A domain will make your business idea real. - Easy website creation with customizable themes. # Benefits - Turn your business idea into reality - Easy website creation - Customizable website design # Features - Domain registration - Website building service - Customizable themes - User-friendly interface # Call to action Swipe up to get started. # Social proof - None used. # Point of view - Brand: The top caption, the 'Change Theme' interface, the GoDaddy logo, and the call to action are all presented from the brand's perspective, promoting its services and encouraging engagement. - Customer: The laptop screen displaying the website being designed is shown from the customer's perspective, giving the audience a glimpse of what they can achieve with GoDaddy. # Storyline - The ad opens with the message that 'A DOMAIN WILL MAKE YOUR BUSINESS IDEA REAL,' setting the stage by highlighting the importance of a domain name in realizing a business concept. This is told from the brand's perspective, aiming to inspire viewers to take the first step in establishing their online presence. - The ad then shows a laptop screen with a website being designed, featuring the domain name 'laneandwillis.com' and the text 'COMING SOON,' demonstrating the practical application of the service. This is shown from the customer's perspective, giving the audience a glimpse of what they can achieve with GoDaddy. - The ad features a 'Change Theme' interface, with the 'Modern' theme selected, showcasing the customization options available. This is shown from the brand's perspective, highlighting the user-friendly tools and design choices offered by GoDaddy. - The ad concludes with the GoDaddy logo and the call to action 'Swipe up to get started,' encouraging immediate engagement. This is from the brand's perspective, prompting the viewer to take the next step and explore GoDaddy's services.

# Ad summary This ad promotes a mobile app for designing living spaces. It features a screenshot of the app's interface, highlighting the ability to shop for living room items and create a personalized hangout space. # Brand positioning The brand is presented as a user-friendly solution for home design, specifically targeting the creation of personalized living spaces. The brand aims to occupy the space of accessible design assistance, offering an app that simplifies the process of visualizing and shopping for home decor. The brand aligns with a lifestyle of convenience and customization, suggesting that users can easily design their ideal living environment. It pushes against the norms of traditional interior design services by offering a digital, self-service approach. The brand positioning is both functional (providing design tools) and emotional (enabling users to create a space that reflects their personal style). # Product The product being advertised is a mobile app designed to help users create and shop for their ideal living room setup. The app features a 'shop living room' interface with options to 'Sort' and 'Filter' items. The app is for anyone looking to design or redecorate their living room. The app displays various living room furniture and decor items, each rated with stars, suggesting a review system. The app addresses the purchase barrier of visualizing how different items will look together in a living space by providing a platform to browse and select items. The search bar with the text 'cozy living room' suggests the app allows users to search for specific styles or themes. # Visual style The ad has a clean, modern aesthetic with a focus on showcasing the app's interface. The production quality is high, with a studio-shot feel. The visual motif is a mobile app display, mimicking the look and feel of a shopping app. The image treatment includes background blurring to focus attention on the phone screen. The typography is clean and legible, with a focus on sans-serif fonts. The ad contrasts with platform norms by presenting a highly polished, professional look, which may help it stand out in a feed filled with more casual content. # Hooks Headline: create your hangout space # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of difficulty in visualizing and creating a cohesive living space. The phrase 'create your hangout space' and the app's features suggest that the user may be struggling to design a living room that meets their needs and preferences. # Value propositions - Create your hangout space: This combines the functional aspect of designing a living space with the emotional benefit of creating a personalized and comfortable environment. - Design it all in the app: This highlights the convenience and comprehensive nature of the app, suggesting that users can handle all aspects of living room design in one place. # Benefits - Design it all in the app # Features - shop living room - Sort - Filter - cozy living room # Call to action None used. # Social proof - None used. # Point of view - Brand: The top captions 'create your hangout space' and 'Design it all in the app' are from the brand, promoting the app's capabilities and inviting users to create their ideal living space. - Customer: The screenshot of the app interface, including the 'shop living room' section and the search bar with the text 'cozy living room', is from the customer's perspective, demonstrating the ease of browsing and selecting items within the app. # Storyline - The ad opens with the message 'create your hangout space,' immediately setting the intention to inspire viewers to personalize their living areas. This is told from the brand's perspective, inviting the audience to envision the possibilities of their own homes. - The ad then highlights the app's functionality with the line 'Design it all in the app,' emphasizing the convenience and comprehensive nature of the tool. This is also from the brand's perspective, showcasing the app as a one-stop solution for living room design. - The ad then shows a screenshot of the app's interface, featuring a 'shop living room' section with various furniture and decor items. This is presented from the customer's perspective, demonstrating the ease of browsing and selecting items within the app. - The ad includes a search bar with the text 'cozy living room', showing the user's perspective and demonstrating the ability to search for specific styles or themes within the app.

# Ad summary This ad promotes Squarespace by offering a free domain with an annual website plan. It features a search bar to find a domain and encourages users to get started. # Brand positioning Squarespace is presented as a user-friendly platform that empowers individuals and businesses to establish their online presence. The brand offers a free domain with an annual website plan, positioning itself as an accessible and valuable solution for those looking to create a website. The brand aims to occupy the space of simplicity and value, making website creation straightforward and affordable. The brand aligns with a modern, professional lifestyle, offering tools that enable users to easily manage and grow their online presence. Squarespace pushes against the complexity often associated with website building, offering an all-in-one solution that simplifies the process. # Product The product being advertised is Squarespace's website building platform, which includes the offer of a free domain with an annual website plan. This offer is for anyone looking to create a website, from individuals to businesses. The ad highlights the ease of finding a domain through a prominent search bar, suggesting a user-friendly experience. The unique selling proposition (USP) is the combination of a free domain and a comprehensive website plan, addressing the purchase barrier of initial setup costs. The ad implies that Squarespace is worth trying because it simplifies the process of creating and managing a website, making it accessible and affordable. # Visual style The ad has a clean, modern aesthetic with a focus on simplicity and user-friendliness. The production quality is high, suggesting a professional studio shoot. The image treatment includes soft lighting and a warm color grade, creating an inviting atmosphere. The typography is large and bold, ensuring scannability in-feed. The ad mimics a platform-native style, with the search bar resembling a typical UI element, enhancing its stop power. # Hooks Headline: Get a free domain with an annual website plan. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the initial cost and complexity associated with setting up a website. The offer of a "free domain with an annual website plan" directly tackles the financial barrier, while the search bar suggests ease of use. # Value propositions - Free domain with an annual website plan: This combines a cost-saving feature with a comprehensive service, making it an attractive offer for new website creators. - More than 50 free domain endings: This highlights the variety and flexibility available to users, increasing the likelihood of finding a suitable domain name. # Benefits - Get a free domain with an annual website plan. - More than 50 free domain endings # Features - Free domain - Annual website plan # Call to action GET STARTED # Social proof - None used. # Point of view - Brand: The brand is communicating the offer of a free domain with an annual website plan, aiming to attract new customers. - Customer: The customer is invited to find their domain through a search bar, encouraging engagement and visualization of their website's potential. # Storyline - The ad begins by highlighting the offer of a free domain with an annual website plan, immediately capturing the viewer's attention with a valuable incentive. This is told from the brand's perspective, aiming to attract new customers by showcasing an immediate benefit of choosing Squarespace. - Next, the ad presents a search bar labeled "Find your domain," encouraging viewers to take immediate action and explore available domain names. This is from the customer's perspective, inviting them to engage with the platform and visualize their website's potential. - The ad concludes by mentioning "More than 50 free domain endings," reinforcing the breadth of options available to users. This is from the brand's perspective, emphasizing the variety and flexibility offered by Squarespace.

# Ad summary This ad promotes Fiverr as a platform to find freelance talent. The ad features a man who asks his company to replace him using only freelancers from Fiverr. He states that Fiverr's freelance talent are hand vetted and able to start right away, and his team was able to do it. He encourages viewers to go to fiverr.com/diary and use code DIARY for 10% off. # Brand positioning Fiverr is presented as a platform that connects businesses with vetted freelance talent. The brand positions itself as a reliable source for finding skilled professionals who can start working immediately. The ad emphasizes the convenience and efficiency of using Fiverr to fill roles within a company, suggesting that it can even replace existing employees. The brand aims to occupy the space of a go-to resource for businesses seeking flexible and readily available talent, promoting a functional approach to staffing solutions. # Product Fiverr is an online platform that connects businesses with freelance talent. The platform offers access to hand-vetted professionals who are ready to start working immediately. The ad highlights the ability to replace an employee using only freelancers from Fiverr, showcasing the platform's versatility and effectiveness in providing staffing solutions. The ad encourages viewers to visit fiverr.com/diary and use the code DIARY for a 10% discount, incentivizing them to try the platform for their freelance needs. # Visual style The ad has a clean and professional aesthetic. The editing style includes quick cuts between different people and scenes. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the voiceover. The use of screen recordings and text overlays is timed to the audio. # Hooks Spoken: Male 1: I asked my company to replace me using only freelancers from Fiverr. Text overlay: fiverr. Visual: 00:00–00:03: A man with light brown skin, short dark hair, and a trimmed beard is centered in the frame, speaking directly to the camera. He wears a white textured shirt. He holds a small microphone close to his mouth. The background features a bright window with a view of trees and a cityscape. A white desk and keyboard are visible in the foreground. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that finding and hiring reliable talent can be a challenge for businesses. The frustration is signaled by the concept of needing to replace oneself, suggesting a desire for more efficient and readily available staffing solutions. # Value propositions - Access to vetted freelance talent who can start working immediately - Ability to replace an employee using only freelancers from Fiverr # Benefits - Replace yourself using only freelancers from Fiverr # Features - Hand vetted freelance talent - Able to start straight away # Call to action Go to fiverr.com/diary # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the platform's capabilities and benefits. # Storyline - 00:00–00:03 A man introduces the concept of replacing himself with freelancers from Fiverr. - 00:03–00:09 The ad cuts to a group of people in an office setting, implying that Fiverr's freelance talent are hand vetted and able to start right away. - 00:09–00:10 The man returns to the screen and states that his team was able to replace him using Fiverr. - 00:10–00:13 The ad transitions to a screen recording of a search bar, where the viewer is prompted to go to fiverr.com/diary. - 00:13–00:14 The Fiverr logo appears with the offer code DIARY for 10% off.

# Ad summary This ad uses a before and after format to showcase the effectiveness of Beardbrand's beard softening products. It features a Google search bar at the top, suggesting the ad is targeting users who are actively searching for solutions to soften their beards. The ad includes images of the products, a man using the product, and a before-and-after comparison of a man's beard with and without the product. # Brand positioning Beardbrand is presented as a solution for men seeking to improve the softness and overall appearance of their beards. The brand positions itself as a provider of utility-focused products, specifically a softener and oil, designed to address the common concern of beard texture. The brand aims to occupy a space in the consumer's mind as a reliable and effective choice for beard care, emphasizing practical results and visible improvements. The brand's positioning is functional, focusing on the tangible benefits of using their products to achieve a softer, more manageable beard. # Product The ad features two Beardbrand products: Utility Softener and Utility Oil. The Utility Softener is presented as a solution for softening beards, while the Utility Oil is designed to nourish and improve beard health. The ad showcases the softener being dispensed into a hand, highlighting its creamy texture. The oil is shown in a bottle with a pump dispenser, with some of the oil spilled to show its texture. The ad also includes a before-and-after comparison, visually demonstrating the products' effectiveness in improving beard appearance. The products are for men who want to soften and improve the appearance of their beards. # Visual style The ad has a clean and straightforward visual style, resembling a Google search results page. The product shots are well-lit and professional, while the before-and-after comparison is clear and easy to understand. The overall aesthetic is simple and functional, focusing on conveying the product's benefits in a clear and concise manner. # Hooks Headline: how to make my beard soft # Funnel stage Middle of funnel # Pain points The ad addresses the pain point of having a rough, unkempt beard, as indicated by the Google search query "how to make my beard soft" and the "Without Beardbrand" image showing a frizzy beard. # Value propositions - Beardbrand products provide a solution for softening and improving the appearance of beards. # Benefits - Softer beard - Improved beard appearance # Features - Utility Softener - Utility Oil # Call to action None used. # Point of view - Customer: The Google search bar at the top of the image represents the customer's initial search for a solution to soften their beard. - Brand: The images of the Beardbrand products and the man using the softener represent the brand's offering as a solution to the customer's problem. - Customer: The before-and-after comparison of the man's beard represents the customer's perspective, showing the visible results of using the products. # Storyline - The ad starts with a Google search bar showing the query "how to make my beard soft," which is intended to capture the attention of users searching for beard softening solutions. This is from the customer's perspective, showing the initial problem they are trying to solve. - Next, the ad shows images of Beardbrand's Utility Softener and Utility Oil, along with a man using the softener. This is from the brand's perspective, introducing their products as a solution to the problem. - Finally, the ad presents a before-and-after comparison of a man's beard with and without using Beardbrand products. This is from the customer's perspective, demonstrating the visible results and benefits of using the products.

# Ad summary This ad highlights a problem, stress-induced hair shed, and offers a solution: Vegamour GRO Hair Serum. # Brand positioning Vegamour is presented as a solution to hair wellness, particularly for issues like stress-induced hair shedding. The brand appears to prioritize scientific solutions, as presented by the ad's focus on problem and solution, providing a product designed to address the specific concern of stress-related hair loss. By offering products like the GRO Hair Serum, Vegamour positions itself as a provider of targeted treatments within the competitive hair wellness market. # Product The ad features Vegamour GRO Hair Serum, a product designed to combat hair shedding, particularly when caused by stress. It is packaged in a light pink bottle with a dropper applicator. The label indicates it is a hair serum, also described as "Sérum Capillaire," suggesting it’s formulated to improve hair health and reduce shedding. The primary selling point is its ability to address hair shedding induced by stress, which the ad frames as a common concern with a specific solution. # Visual style The ad has a clean and minimalist aesthetic with a focus on product presentation. The production quality is high, with even lighting and a neutral color palette. The design incorporates a platform-native style, mimicking a search bar interface, which helps to grab attention in-feed. # Hooks Headline: THE SEARCH: # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of hair shedding caused by stress. A customer is presented searching "How to reduce stress-induced hair shed." # Value propositions - The ad offers a direct solution to the problem of stress-induced hair shed via a hair serum. # Benefits - Reduce stress-induced hair shed # Features - Hair Serum - Sérum Capillaire # Call to action None used. # Social proof - None used. # Point of view - Customer: At the top, the search bar containing "How to reduce stress-induced hair shed" presents the problem from a customer's point of view, highlighting their concern and intent. - Brand: The presentation of the Vegamour GRO Hair Serum bottles as a solution reflects the brand's perspective, offering a product to address the customer's search query. # Storyline - The ad begins by illustrating a common problem: a user's search for "How to reduce stress-induced hair shed." This is conveyed from the customer's perspective, framing the initial need and setting up the problem to be solved. - The ad then transitions to presenting the Vegamour GRO Hair Serum as the solution. This is shown from the brand's perspective, offering a product that addresses the customer's initial search query. The bottles are arranged in a row, conveying reliability and availability.

# Ad summary The ad features Moon Juice's Sleepy Magnesi-Om product as a solution for individuals who struggle to fall asleep quickly. It uses a stylized search bar overlay to highlight the common search query 'How to fall asleep fast' and positions the product as the answer, emphasizing its plant-based melatonin and magnesium content for fast and deep sleep without morning grogginess. The visuals complement the product by incorporating cherry elements. # Brand positioning Moon Juice is presented as a wellness brand focused on providing natural, science-backed solutions for sleep. The brand positioning is functional, emphasizing the efficacy and ingredient quality of its products (plant-based melatonin, bioavailable magnesium, L-theanine). The brand stands out by combining these elements to address the common consumer need for faster, deeper sleep without the unwanted side effects of morning grogginess, targeting health-conscious consumers seeking natural sleep aids. # Product The featured product is Moon Juice's Sleepy Magnesi-Om, a sleep aid supplement designed to promote relaxation and improve sleep quality. It contains 0.3mg of plant-based melatonin, two forms of bioavailable magnesium, and L-theanine. These ingredients work synergistically to support faster and deeper sleep while avoiding the AM hangover effect. The product is presented for people looking for natural sleep solutions that do not cause grogginess the next day, and addresses the purchase barrier of concerns about side effects associated with traditional sleep aids. The product is labeled as supporting "Sleep, Relaxation". # Visual style The ad adopts a clean and modern visual style, using a combination of product showcase and interface simulation. The production quality is high, resembling a studio shot with controlled lighting. The visual motifs include the integration of UI elements and strategic product placement. The image treatment involves background removal, soft color grading, and subtle drop shadows. The use of a stylized search bar overlay gives the ad a platform-native feel, mimicking a search result page. # Hooks Headline: How to fall asleep fast # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty falling asleep quickly, as highlighted by the search query "How to fall asleep fast." # Value propositions - Plant-based melatonin, bioavailable magnesium, and L-theanine provide a natural and effective solution for improving sleep quality. - The formulation supports both fast and deep sleep without causing morning grogginess. # Benefits - support fast + deep sleep - without the AM hangover # Features - 0.3mg of plant-based melatonin - 2 forms of bioavailable magnesium - L-theanine # Call to action None used. # Social proof - None used. # Point of view - Customer: The search bar at the top of the image reflects the perspective of someone seeking solutions for falling asleep quickly, indicating a user-driven problem. # Storyline - The ad begins by presenting a common problem: difficulty falling asleep quickly. This is conveyed through a search bar graphic that says 'How to fall asleep fast'. The intent is to immediately connect with viewers who have this problem. This is experienced from the customer's perspective, who is actively searching for a solution to their sleep issues. - The narrative shifts to offer Moon Juice's Sleepy Magnesi-Om as the solution to this problem. This is conveyed through the search results suggesting the product's key ingredients and benefits: '0.3mg of plant-based melatonin, 2 forms of bioavailable magnesium + L-theanine support fast + deep sleep without the AM hangover'. The intention here is to present the product as a targeted solution, directly addressing the user's search query. This is experienced from the brand's perspective, highlighting the product's features and benefits.

# Ad summary This ad for Primally Pure deodorant highlights the common problem of underarm rashes caused by deodorants and presents their unscented, baking soda-free deodorant as the solution. The ad copy emphasizes that the deodorant is made for rash-prone underarms. # Brand positioning Primally Pure is presented as a solution for individuals with sensitive skin who experience underarm rashes from traditional deodorants. The brand positions itself as a provider of gentle, unscented, and baking soda-free alternatives. The brand seems to cater to consumers who prioritize natural and gentle skincare products. # Product The featured product is Primally Pure Unscented Deodorant, presented as a solution for individuals with rash-prone underarms. The product is unscented and baking soda-free. The deodorant comes in a solid stick form. The ad emphasizes that this particular deodorant is formulated to avoid causing irritation, making it a viable option for those with sensitive skin. # Visual style The ad has a clean and minimalist aesthetic with a focus on the product. The background is a neutral beige, which keeps the attention on the deodorant and the text. The overall impression is one of simplicity and a focus on natural, gentle solutions. # Hooks Headline: the problem: # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point highlighted is underarm rashes caused by deodorants, as explicitly stated in the ad copy: "Deodorants give me underarm rashes." # Value propositions - Made for rash-prone underarms - Unscented - Baking Soda Free # Benefits - Made for rash-prone underarms. # Features - Unscented - Baking Soda Free # Call to action None used. # Social proof - None used. # Point of view - Customer: The search bar result reading "Deodorants give me underarm rashes" highlights a common problem experienced by the customer. # Storyline - The ad starts by stating "the problem:" as experienced by a customer. The problem is shown as a search bar result that reads "Deodorants give me underarm rashes." This is to highlight a common issue that many people face. - The ad pivots to present "the solution:" which is the Primally Pure Unscented Deodorant. By clearly labeling the solution, the brand offers a straightforward answer to the problem stated, directing the viewers to the advertised product. - The ad concludes by directly stating the product's key features: Made for rash-prone underarms. Unscented. Baking Soda Free. This reiterates the product benefits.

# Ad summary An image ad showing a person using Ouai detox shampoo. The ad points out that the shampoo is made with apple cider vinegar, clarifying, color-safe, and removes product buildup and hard water residue. # Brand positioning OUAI is presented as a modern, sophisticated hair care brand. The focus is on providing a clarifying and color-safe shampoo, suggesting it caters to consumers who are mindful of maintaining their hair's health and color vibrancy. The use of ingredients like apple cider vinegar indicates a leaning towards natural or beneficial additives, appealing to those seeking gentle yet effective hair care solutions. The brand aims to occupy a space in the market that combines hair health with cosmetic maintenance, positioning itself as a reliable choice for color-treated hair. # Product OUAI Detox Shampoo is a clarifying shampoo formulated to remove product buildup and hard water residue while being color-safe. The shampoo is made with apple cider vinegar, suggesting a natural ingredient known for its clarifying properties. It is designed for individuals seeking to maintain the vibrancy and health of their color-treated hair by effectively removing impurities without stripping color. The product aims to address the pain point of buildup and residue that can dull or damage color-treated hair, positioning itself as a solution for maintaining clean and vibrant hair. # Visual style The ad has a clean and focused visual style with a minimalist aesthetic. The production quality appears to be studio-shot, featuring clear lighting and a focus on the product and its use. Visual motifs include the use of simple callout lines to connect features with the product, and a split between the product, brand, and model. The image treatment includes background removal and color grading for a uniform look. The typography is large and bold, ensuring high scannability in the feed. The style is modern and platform-native, designed to capture attention without disrupting the user experience. # Hooks Headline: Best clarifying shampoo for color-treated hair # Funnel stage Middle of funnel (Consideration) # Pain points Product buildup and hard water residue that can damage or dull color-treated hair. The ad's emphasis on "REMOVES PRODUCT BUILDUP & HARD WATER RESIDUE" directly addresses the problem of hair feeling weighed down, dirty, or damaged from hair product use and/or hard water. # Value propositions - Made with apple cider vinegar for natural cleansing. - Color-safe clarifying to maintain vibrant color. # Benefits - Removes product buildup - Removes hard water residue - Clarifying hair - Color-safe for color-treated hair # Features - MADE WITH APPLE CIDER VINEGAR - CLARIFYING - COLOR-SAFE - REMOVES PRODUCT BUILDUP & HARD WATER RESIDUE # Call to action None used. # Social proof - None used. # Point of view - Customer: The search bar graphic at the top implies a search query a customer might use, presenting the ad as a solution to a problem they are actively researching. - Brand: The product callouts and visual elements present the brand's perspective, showcasing product attributes, benefits, and usage. # Storyline - The ad begins with a search bar-like graphic indicating the query "Best clarifying shampoo for color-treated hair." This sets the stage by addressing a common customer need for a shampoo that clarifies without damaging color-treated hair, speaking from the customer's perspective as they seek a product to solve their hair care concern. - The ad transitions to showcasing the key ingredients and benefits of OUAI Detox Shampoo. Through the use of callouts, the brand tells its audience that the shampoo is "MADE WITH APPLE CIDER VINEGAR," is "CLARIFYING & COLOR-SAFE," and "REMOVES PRODUCT BUILDUP & HARD WATER RESIDUE." This progresses the narrative by directly addressing the clarifying qualities of the product, highlighting features that are relevant to the search query and the target audience. - The ad concludes with a visual demonstration of the product being used. The brand shows a person with soap in their hair using the OUAI Detox Shampoo, reinforcing that the shampoo is part of a hair-cleaning routine and is suitable for direct use on the hair.

# Ad summary This ad is for Blueland laundry detergent tablets. The ad plays on the common search for detergents that are good for removing sweat stains, lingering odors, and gym clothes. The ad presents Blueland's laundry detergent tablets as the solution. # Brand positioning Blueland is presented as a modern, eco-conscious brand offering cleaning solutions designed for the active and environmentally aware consumer. The brand is positioned as a go-to for those seeking effective laundry care, particularly for activewear and odor control, emphasizing the convenience and eco-friendly nature of its tablet format. The brand aligns with values of sustainability and practicality by offering fragrance-free tablets. # Product Blueland's Laundry Detergent Tablets are fragrance-free tablets designed to effectively clean laundry, particularly for activewear and odor control. The product comes in a minimalist brown paper package and a purple cylindrical container, highlighting its eco-friendly approach by reducing plastic waste. It is positioned for those seeking a convenient and sustainable alternative to traditional liquid detergents. The tablets are effective for removing sweat stains, lingering odors, and cleaning gym clothes. The package contains 40 tablets with a net weight of 12.1 oz / 342 g. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation and problem-solving. The production quality is high, with well-lit studio shots. The image treatment includes background removal and color grading to create a cohesive aesthetic. The use of a search bar as a visual motif mimics platform-native search behavior. The typography is clean and legible. # Hooks Headline: Best detergent for... # Funnel stage Middle of funnel (Consideration) # Pain points The pain point highlighted in the ad is the difficulty consumers face when trying to find a detergent that can effectively remove sweat stains, lingering odors, and clean gym clothes. The ad demonstrates this frustration through a simulated search query, featuring the questions: "Best detergent for sweat stains?" "Best detergent for lingering odors?" "Best detergent for gym clothes?" # Value propositions - Offers a laundry detergent that combats sweat stains and odors, particularly for gym clothes. # Benefits - Best detergent for sweat stains - Best detergent for lingering odors - Best detergent for gym clothes # Features - Fragrance-Free # Call to action None used. # Social proof - None used. # Point of view - Customer: The search bar suggestions represent common queries and problems faced by consumers when doing laundry. - Brand: The product showcase and features emphasize Blueland's solution and its key attributes. - Customer: The presentation of the product as the solution allows the viewer to have a sense of relief. # Storyline - The ad begins with a simulated search bar suggesting common laundry concerns such as "Best detergent for sweat stains," "Best detergent for lingering odors," and "Best detergent for gym clothes." This is intended to capture the viewer's attention by presenting a relatable problem and creating a sense of discovery from the customer's point of view. - The ad then transitions to showcasing Blueland's Laundry Detergent Tablets as a solution. The brand presents its product as a convenient and effective alternative to traditional detergents. This section serves to establish the brand's solution-oriented image from the brand's point of view. - The ad's storyline progresses from acknowledging a common consumer pain point to directly positioning Blueland's product as the ideal and eco-conscious solution. This helps to resolve the initial problem posed at the beginning of the ad. It serves to provide a practical solution to the viewer from the brand's point of view.