How Jones Road Beauty Advertises on Meta

# Ad summary A woman applies Jones Road Beauty's Just Enough Tinted Moisturizer. She says it's a clean formula that evens everything out, covers redness, and leaves her glowing. She says it looks like her, just fresher. She says it's not a foundation, it's lighter, quicker, and easier. She calls it a game changer, especially for moms, and encourages viewers to click below to find their shade. # Brand positioning Jones Road Beauty is presented as a brand that offers simple, clean, and effective beauty solutions for busy individuals, particularly moms. The brand aims to occupy a space in the consumer's mind as a go-to for no-fuss essentials that provide a natural, dewy look quickly and easily. The brand aligns with values of simplicity, efficiency, and clean beauty, pushing against the norm of complicated, time-consuming makeup routines. The brand positioning is both functional (providing quick and easy coverage) and emotional (making users feel fresher and more confident). # Product The featured product is Jones Road Beauty's Just Enough Tinted Moisturizer, a complexion product designed to provide a dewy, natural-looking face quickly. It is described as a clean formula that evens out skin tone, covers redness, and leaves the user glowing. The product is positioned as a lighter, quicker, and easier alternative to foundation, making it ideal for those with busy lifestyles, especially moms. The ad addresses the purchase barrier of time by emphasizing the product's speed and ease of use, highlighting its ability to deliver a fresh-faced look with minimal effort. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style consists of quick cuts to maintain a fast pace. The production quality is high, giving the ad a professional yet relatable tone. The pacing is consistent throughout the video, with cuts timed to the speaker's words. # Hooks Spoken: If your to-do list starts at 6 a.m. and it doesn't stop, this is my no fuss essential. Text overlay: Just Enough Tinted Moisturizer / by Jones Road Beauty. Visual: 00:00–00:02: A woman with long brown hair and red nails is in a walk-in closet with white shelves. She wears a gray hoodie and is holding a white tube of Jones Road tinted moisturizer in her left hand. She is squeezing the tube with her right hand, dispensing the product onto her face. The camera is selfie-style, close up on her face. # Funnel stage Consideration # Pain points The ad addresses the pain point of having a busy schedule with a never-ending to-do list. The speaker says, "If your to-do list starts at 6 a.m. and it doesn't stop..." # Value propositions - No fuss essential for busy individuals - Dewy, natural looking face fast - Lighter, quicker, and easier alternative to foundation # Benefits - Evens everything out - Covers redness - Leaves me glowing - Looks like me just fresher - Lighter - Quicker - Easier # Features - Clean formula - Tinted moisturizer # Call to action Click below to find your shade. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is demonstrating and reviewing the product. # Storyline - 00:00–00:02 The video opens with a woman applying a tinted moisturizer to her face. - 00:02–00:05 She introduces the product as her 'no fuss essential' for those with busy schedules. - 00:05–00:07 She demonstrates the application of the tinted moisturizer, highlighting its ability to provide a dewy, natural look quickly. - 00:07–00:10 She reveals the product as Just Enough Tinted Moisturizer by Jones Road Beauty. - 00:10–00:13 She continues to apply the product, emphasizing its clean formula and its ability to even out skin tone. - 00:13–00:18 She highlights that the product covers redness and leaves her glowing, making her look fresher. - 00:18–00:22 She emphasizes that it's not a foundation, but a lighter, quicker, and easier alternative. - 00:22–00:26 She calls the product a game changer, especially for moms. - 00:26–00:28 She ends the video with a call to action, encouraging viewers to click below to find their shade.

# Ad summary A woman in her closet demonstrates Jones Road Beauty's Just Enough Tinted Moisturizer. She applies the product to her face with a brush, noting that it's a clean formula that evens everything out, covers redness, and leaves her glowing. She says it's not a foundation, but is lighter, quicker, and easier to use. # Brand positioning Jones Road Beauty is presented as a brand that offers clean, simple, and effective beauty solutions for busy individuals, particularly moms. The brand emphasizes ease of use and a natural look, positioning itself as a go-to for those who want a quick and fuss-free beauty routine. The brand aligns with values of simplicity and efficiency, pushing against the norm of complicated, time-consuming makeup routines. The brand positioning is both functional (simplicity, speed) and emotional (confidence, freshness). # Product Jones Road Beauty's Just Enough Tinted Moisturizer is a complexion product designed for those with busy lifestyles, especially moms. It is described as a clean formula that provides a dewy, natural-looking finish quickly. The product evens out skin tone, covers redness, and leaves the skin glowing. It is positioned as a lighter and quicker alternative to foundation, making it easier to use for a fast and fuss-free routine. The ad highlights that it helps the user look like themselves, but fresher. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style is simple with static shots and smooth transitions. The pacing is consistent, with a moderate number of cuts per minute. The audio and visual elements are synced, with product actions and text timed to the voiceover. # Hooks Spoken: 00:00–00:02: This complexion product is a game changer, Text overlay: 00:00–00:03: This complexion product is a game changer, (Caption) / 00:02–00:04: especially for us moms. (Caption) Visual: 00:00–00:03: A woman with long brown hair and red nails stands in front of a closet filled with clothes and shelves. She wears a gray sweatshirt and a large diamond ring. She holds a white tube of Jones Road product and gestures with her other hand as she speaks. # Funnel stage Consideration # Pain points The ad addresses the pain point of busy moms who have limited time for their beauty routines. The ad copy states, "If your to-do list starts at 6 a.m. and it doesn't stop..." This signals the frustration of not having enough time for self-care. # Value propositions - A complexion product that is a game changer, especially for moms. - A no fuss essential for those with a to-do list that starts at 6 a.m. and doesn't stop. - A clean formula that evens everything out, covers redness, and leaves you glowing. - A product that makes you look like yourself, but fresher. - A lighter, quicker, and easier alternative to foundation. # Benefits - Dewy, natural looking face - Evens everything out - Covers redness - Leaves me glowing - Lighter than foundation - Quicker than foundation - Easier than foundation # Features - Tinted moisturizer - Clean formula # Call to action Click below to find your shade. # Social proof - "This is my no fuss essential" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 The ad opens with the creator holding the product and calling it a "game changer," especially for moms. - 00:03–00:09 She applies the tinted moisturizer to her face, noting that it's perfect for those whose to-do list starts at 6 a.m. and doesn't stop, positioning it as a "no fuss essential." - 00:09–00:12 She continues to apply the product with a brush, highlighting that it gives a dewy, natural-looking face fast. - 00:12–00:15 She shows the product packaging, identifying it as Just Enough Tinted Moisturizer by Jones Road Beauty. - 00:15–00:20 She continues applying the product, emphasizing that it's a clean formula that evens everything out and covers redness. - 00:20–00:22 She states that it leaves her glowing and looking like herself, but fresher. - 00:22–00:26 She clarifies that it's not a foundation, but is lighter, quicker, and easier to use. - 00:26–00:28 She holds up the product again and encourages viewers to click below to find their shade.

# Ad summary A woman shares her 30-second makeup hack for looking alive as a mom of two. She recommends Jones Road Just Enough Tinted Moisturizer, a clean, lightweight tinted moisturizer with clean ingredients. She applies the product to her face and says it's easy to blend into the skin and is moisturizing and hydrating. She says that her biggest issue with foundations is that they feel cakey and look like makeup sitting on top of her face, but this product looks like her skin, just a little bit better. She encourages viewers to click below to find their shade, saying that this product is just enough so that you feel and look like you again. # Brand positioning Jones Road is presented as a brand that offers clean, lightweight makeup products that are easy to use and provide a natural look. The brand aims to occupy a space in the consumer's mind as a go-to for quick and easy makeup solutions that enhance natural beauty rather than masking it. The brand aligns with values of simplicity, efficiency, and clean ingredients, promoting a lifestyle where makeup is effortless and enhances one's natural features. Jones Road pushes against the norm of heavy, cakey foundations, instead offering a tinted moisturizer that feels like skin. The brand positioning is both functional (providing quick and easy coverage) and emotional (making the user feel like themselves again). # Product Jones Road Just Enough Tinted Moisturizer is a clean, lightweight tinted moisturizer designed to brighten up the face and even out the complexion. It is for individuals who want a quick and easy makeup solution that provides a natural glow. The product is formulated with clean ingredients and is moisturizing and hydrating. Its USPs include its ease of blending into the skin and its ability to make the skin look like itself, only better. The product is ideal for everyday use, especially for those who don't have a lot of time in the morning. It addresses the purchase barrier of foundations feeling cakey and looking like makeup sitting on top of the face. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style is simple, with static shots and smooth transitions. The pacing is consistent throughout the ad, with a moderate tempo. The audio-visual sync is well-maintained, with the visuals aligning with the spoken content. # Hooks Spoken: I'm 34 years old. I have two kids. I do not have a lot of time in the morning. Text overlay: My 30-second hack to looking alive as a mom of 2 Visual: 00:00–00:02: A woman with shoulder-length brown hair, fair skin, and blue eyes stands in a bathroom wearing a white tank top and gold jewelry. She is holding a white tube of Jones Road Just Enough Tinted Moisturizer. The background is a blurred bathroom with a door and light-colored walls. # Funnel stage Consideration # Pain points The ad addresses the frustration of foundations feeling cakey and looking like makeup sitting on top of the face. The speaker says, "That's usually my biggest issue with foundations is I feel like it feels cakey and looks like I have makeup sitting on top of my face." # Value propositions - Quick and easy to use - Makes skin look like skin, just a little bit better - Helps you feel and look like you again # Benefits - Brightens up the face - Evens out complexion - Gives a little bit of a glow - Makes you look a little bit more alive - Moisturizing - Hydrating # Features - Clean ingredients - Lightweight - Tinted moisturizer # Call to action Click below to find your shade. # Social proof - "I'm 34 years old. I have two kids. I do not have a lot of time in the morning." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 The creator introduces herself as a 34-year-old mom of two who doesn't have a lot of time in the morning. - 00:02–00:06 She introduces Jones Road Just Enough Tinted Moisturizer as a solution for looking alive. - 00:06–00:10 She describes the product as a clean, lightweight tinted moisturizer with clean ingredients. - 00:10–00:21 She explains that she needs something to brighten up her face and even out her complexion, and she wants something quick and easy that will give her a little bit of a glow and make her look a little bit more alive. - 00:21–00:26 She applies the product to her face and says it's so easy to blend into the skin, and she did it in less than 30 seconds. - 00:26–00:32 She says that what she really loves about it is that it's moisturizing and hydrating, and she can still feel and see her skin. - 00:32–00:41 She explains that her biggest issue with foundations is that they feel cakey and look like makeup sitting on top of her face, but this product looks like her skin, just a little bit better. - 00:41–00:47 She encourages viewers to click below to find their shade, saying that this product is just enough so that you feel and look like you again.

# Ad summary A woman shares her love for Jones Road Just Enough Tinted Moisturizer. She highlights that it is clean, lightweight, and has clean ingredients. She shares that she is a busy mom and needs something quick and easy to brighten up her face and even out her complexion. She loves that it is moisturizing and hydrating, but she can still feel and see her skin. She says that her biggest issue with foundations is that they feel cakey and look like makeup sitting on top of her face, but this product looks like her skin, just a little bit better. # Brand positioning Jones Road is presented as a brand that aligns with the values of wellness-conscious consumers who prioritize clean ingredients in their beauty products. The brand aims to occupy a space in the consumer's mind as a provider of simple, effective, and skin-friendly solutions. The brand promotes a lifestyle of effortless beauty, catering to individuals who seek a natural and healthy appearance without the heaviness or artificial look of traditional makeup. Jones Road pushes against the norm of heavy, cakey foundations, offering a lightweight alternative that enhances the skin's natural beauty. The brand positioning is both functional, emphasizing the product's lightweight feel and clean ingredients, and emotional, promoting a sense of feeling and looking like oneself again. # Product Jones Road Just Enough Tinted Moisturizer is a clean, lightweight tinted moisturizer designed to brighten the face and even out the complexion. It is formulated with clean ingredients and is intended for individuals who care deeply about what they put in and on their bodies. The product is especially suited for those who want a quick and easy solution to add a little bit of glow and look more alive. It is easy to blend into the skin in less than 30 seconds, moisturizing, and hydrating, allowing the skin to still be felt and seen. The product addresses the purchase barrier of foundations feeling cakey and looking like makeup sitting on top of the face, offering a natural look that enhances the skin's appearance without feeling heavy or artificial. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style consists of quick cuts and static shots, creating a consistent pacing throughout the video. The production quality is high-end, supporting the intended tone of authenticity and relatability. The cuts are timed to the voiceover lines, enhancing the audio-visual sync. # Hooks Spoken: 00:00–00:08 If you are a wellness girly like me, then you probably care very deeply about everything that you put in your body and on your body and on your face. If that's the case, then stop scrolling. Text overlay: 00:00–00:01 If you are a wellness girly / 00:01–00:02 like me, / 00:02–00:03 then you probably care / 00:03–00:04 very deeply / 00:04–00:05 in your body / 00:05–00:06 and on your body / 00:06–00:07 and on your face. / 00:07–00:08 If that's the case, / 00:08–00:08 then stop scrolling. Visual: 00:00–00:08 A close-up shot of a fair-skinned woman with shoulder-length brown hair, blue eyes, and pink lipstick. She is wearing a white tank top and gold jewelry. She is holding a white tube of Jones Road Just Enough Tinted Moisturizer in her hands. The background is a blurred bathroom with a shower and a door. # Funnel stage Consideration # Pain points The ad addresses the frustration of foundations feeling cakey and looking like makeup sitting on top of the face. The creator states, "That's usually my biggest issue with foundations is I feel like it feels cakey and looks like I have makeup sitting on top of my face." # Value propositions - Quick and easy to brighten up my face and even out my complexion - Moisturizing and hydrating, but I can still feel and see my skin - Looks like my skin just a little bit better # Benefits - Brighten up my face - Even out my complexion - A little bit of a glow - Make me look a little bit more alive - Moisturizing - Hydrating - Looks like my skin just a little bit better - Feel and look like you again # Features - Clean ingredients - Lightweight - Tinted moisturizer # Call to action Click below to find your shade. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:08 00:00–00:08 The creator introduces herself as a wellness girly and suggests that if the viewer is also a wellness girly, they should stop scrolling. - 00:08–00:12 00:08–00:12 The creator introduces Jones Road Just Enough Tinted Moisturizer. - 00:12–00:16 00:12–00:16 The creator describes the product as a clean, lightweight tinted moisturizer with clean ingredients. - 00:16–00:24 00:16–00:24 The creator shares that she needs something to brighten up her face and even out her complexion, and she doesn't have a lot of time in the morning. - 00:24–00:30 00:24–00:30 The creator shares that she wants something quick and easy that will give her a little bit of a glow and make her look more alive. - 00:30–00:36 00:30–00:36 The creator applies the product to her face and shares that it is easy to blend into the skin in less than 30 seconds. - 00:36–00:41 00:36–00:41 The creator shares that she loves that it is moisturizing and hydrating, and she can still feel and see her skin. - 00:41–00:50 00:41–00:50 The creator shares that her biggest issue with foundations is that they feel cakey and look like makeup sitting on top of her face, but this product looks like her skin, just a little bit better. - 00:50–00:56 00:50–00:56 The creator prompts the viewer to click below to find their shade and shares that this product is just enough so that you feel and look like you again.

# Ad summary A woman in her car demonstrates a quick and easy makeup routine using Jones Road Beauty products. She applies tinted moisturizer, face pencil, lip and cheek stick, and miracle balm, highlighting the ease and natural look achieved with these products. The ad targets busy moms looking for a low-maintenance makeup routine that makes them feel put together. # Brand positioning Jones Road Beauty is presented as a brand focused on creating simple, effective, and clean beauty products. The brand aims to occupy a space in the consumer's mind as a go-to for low-maintenance, natural-looking makeup. The brand aligns with values of simplicity, ease, and a natural lifestyle, promoting the idea that makeup should enhance one's natural beauty without being overly complicated or time-consuming. The brand pushes against the norm of heavy, full-coverage makeup, instead offering products that are lightweight and moisturizing. The brand positioning is both functional (simplicity, performance) and emotional (feeling put-together, alive). # Product The ad features several Jones Road Beauty products. The Lippy Stick in shade Plumberry is a lip balm that adds a little bit of color to the lips, described as the perfect natural berry tone. The Just Enough Tinted Moisturizer evens out skin tone, covers redness, and feels super lightweight and moisturizing on the skin. The Face Pencil is used on top of the tinted moisturizer for any dark circles or red spots, blending right in. The Lip and Cheek Stick in Royal Plum gives a natural flush to the cheeks. The Miracle Balm in Magic Hour melts into the skin, adds the prettiest glow, and makes the user look alive in seconds. All products are presented as easy to apply and blend, suitable for a quick and effortless makeup routine. # Visual style The ad has a natural and casual aesthetic, resembling user-generated content. The editing style consists of quick cuts between product application and close-ups of the woman's face. The production quality is simple, with natural lighting and a focus on showcasing the products in a realistic setting. The pacing is moderate, with cuts timed to the voiceover. The overall feel is authentic and relatable, targeting an audience looking for easy and natural makeup solutions. # Hooks Spoken: 00:00–00:02 Get ready with me in the car using Jones Road Beauty. Text overlay: GRWM in the car Using Jones Road Beauty Visual: 00:00–00:02 Close-up shot of a woman with fair skin, light blue eyes, and light brown hair wearing a black tank top and gold jewelry, sitting in the driver's seat of a car. She is applying a lip balm. Text overlay: "GRWM in the car Using Jones Road Beauty". The background shows the car's interior and a glimpse of trees through the windshield. The camera is stationary and selfie-style. # Funnel stage Consideration # Pain points The ad addresses the pain point of busy moms who want to look put together but don't have a lot of time for a complicated makeup routine. The woman says, "Low maintenance makeup for moms that just make me feel instantly put together." # Value propositions - Natural berry tone with the Lippy Stick - Lightweight and moisturizing tinted moisturizer - Easy blending for the Face Pencil - Dual use for Lip and Cheek Stick - Transformative glow with Miracle Balm - Low maintenance makeup for moms # Benefits - Adds a little bit of color into the lips - Evens out skin tone - Covers redness - Feels super lightweight and moisturizing on the skin - Covers dark circles or red spots - Gives such a natural flush - Melts into the skin - Adds the prettiest glow - Makes me look alive in seconds - Low maintenance makeup # Features - Lippy Stick in shade Plumberry - Just Enough Tinted Moisturizer - The Face Pencil - Lip and Cheek Stick in Royal Plum - Miracle Balm in Magic Hour # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating her makeup routine using the brand's products. # Storyline - 00:00–00:02 00:00–00:02 The video opens with the creator in her car, applying Jones Road Beauty Lippy Stick in Plumberry. The message is to introduce the brand and the first step in her makeup routine, conveyed from the creator's perspective with a casual and friendly tone. - 00:02–00:09 00:02–00:09 She applies the Lippy Stick, showing the product and its shade. The message is to highlight the color and how obsessed she is with the shade, conveyed from the creator's perspective with an enthusiastic tone. - 00:09–00:16 00:09–00:16 She applies the Just Enough Tinted Moisturizer, demonstrating how it evens out her skin tone, covers redness, and feels lightweight. The message is to showcase the product's benefits and ease of use, conveyed from the creator's perspective with a practical and informative tone. - 00:16–00:21 00:16–00:21 She applies The Face Pencil to cover dark circles and red spots, blending it in. The message is to show how the product conceals imperfections, conveyed from the creator's perspective with a solution-oriented tone. - 00:21–00:25 00:21–00:25 She applies the Lip and Cheek Stick in Royal Plum as blush, giving her a natural flush. The message is to demonstrate the product's dual use and natural effect, conveyed from the creator's perspective with a positive and enhancing tone. - 00:26–00:33 00:26–00:33 She applies the Miracle Balm in Magic Hour, emphasizing how it melts into the skin and adds a glow. The message is to highlight the product's transformative effect, conveyed from the creator's perspective with an enthusiastic and confident tone. - 00:34–00:39 00:34–00:39 She completes her makeup routine and puts on a white sweater, stating that it's a low-maintenance makeup for moms that makes her feel instantly put together. The message is to summarize the ease and benefits of the routine for busy moms, conveyed from the creator's perspective with a relatable and reassuring tone.

# Ad summary A woman demonstrates how to apply Jones Road Beauty products for a natural, light makeup look. She starts with the What The Foundation, then uses The Face Pencil to conceal imperfections, and finishes with Miracle Balm in Miami Beach for luminosity. She recommends the products for those who prefer a natural and light makeup style. # Brand positioning Jones Road Beauty is presented as a brand that caters to individuals who prefer a natural and light makeup look. The brand emphasizes simplicity and ease of use, offering products that provide even coverage and luminosity without appearing heavy or overdone. The brand aligns with a lifestyle that values effortless beauty and a minimalist approach to makeup, pushing against the norm of heavy, complicated makeup routines. The brand positioning is both functional, focusing on the performance and simplicity of the products, and emotional, promoting a sense of natural beauty and confidence. # Product The ad features three Jones Road Beauty products. First, What The Foundation is a foundation that provides a really nice even coverage. It is applied with a brush that helps spread the product nicely. Second, The Face Pencil (a concealer stick) is used for any other imperfections and is super easy to use and creamy, blending really nicely. Third, Miracle Balm in the shade Miami Beach is used to finish off the look, giving the skin luminosity. All three products are presented as easy to use and ideal for achieving a natural, light makeup look. # Visual style The ad has a polished UGC feel, with natural lighting and a clean background. The editing style is smooth with static shots and minimal transitions. The production quality is high, giving it a professional yet relatable vibe. The pacing is consistent, with a moderate tempo that allows the viewer to follow along easily. The audio-visual sync is well-coordinated, with product actions and text overlays timed to the voiceover. # Hooks Spoken: 00:00–00:06 I woke up so tired today. Last thing I want to do is put on makeup, but I do know I'm going to feel better Visual: 00:00–00:02 A woman with long brown hair, wearing a gray sweatshirt and gold jewelry, applies foundation to her face with a brush. She holds a clear jar of foundation in her left hand. The background is a blurred white wall with a dark curtain on the left. / 00:02–00:06 The woman continues to apply foundation to her face with a brush, holding the jar of foundation in her left hand. # Funnel stage Consideration # Pain points The central frustration is the feeling of not wanting to put on makeup when tired, but knowing it can improve one's mood. "I woke up so tired today. Last thing I want to do is put on makeup, but I do know I'm going to feel better" # Value propositions - Achieve a natural and light makeup look with easy-to-use products - Improve your mood by using makeup to enhance your natural beauty - Get even coverage, conceal imperfections, and add luminosity with a simple routine # Benefits - Feel better by putting on makeup - Achieve even coverage with foundation - Easily conceal imperfections with a creamy concealer - Add luminosity to skin with balm # Features - What The Foundation: provides a really nice even coverage - The Face Pencil: super easy to use and it's like so creamy - Miracle Balm: gives my skin this like luminosity # Call to action None used. # Social proof - "I freaking love this stuff" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer using and reviewing the products. # Storyline - 00:00–00:06 00:00–00:06 The creator begins by stating she woke up tired and doesn't want to put on makeup, but knows she'll feel better if she does. This sets up a relatable scenario where the audience can empathize with the feeling of not wanting to put on makeup but knowing it can improve their mood. - 00:06–00:15 00:06–00:15 She introduces What The Foundation by Jones Road Beauty and applies it to her face using a brush, noting that it gives her a really nice even coverage. This introduces the first product and highlights its key benefit: even coverage. - 00:15–00:20 00:15–00:20 She mentions that she likes the brush because it helps spread the product nicely. This reinforces the ease of use and effectiveness of the foundation when paired with the right tool. - 00:20–00:28 00:20–00:28 She introduces The Face Pencil (a concealer stick) for any other imperfections, noting that it's super easy to use and creamy. This introduces the second product and highlights its key features: ease of use and creamy texture. - 00:28–00:34 00:28–00:34 She blends the concealer with the brush, noting that it blends really nicely as well. This reinforces the ease of blending and the overall natural look achieved with the product. - 00:34–00:47 00:34–00:47 She introduces Miracle Balm in Miami Beach, applying it to her face and noting that it gives her skin luminosity. This introduces the third product and highlights its key benefit: luminosity. - 00:47–00:50 00:47–00:50 She states that the balm is so pretty and so natural. This reinforces the overall natural look achieved with the products. - 00:50–00:52 00:50–00:52 She shows a lip and cheek product that has a lot of color. This shows another product that can be used to create a natural look. - 00:52–00:57 00:52–00:57 She concludes by saying that if you like things really natural and light, you're going to love Jones Road Beauty. This reinforces the brand's positioning and target audience.

# Ad summary A woman shares her makeup routine for a quick and easy natural eye look using Jones Road's The Eyeshadow Stick. She highlights its creamy, buildable, and pigmented formula, emphasizing the simplicity of application with just a finger. She shares how the eyeshadow can be worn soft for daytime or built up for evening. # Brand positioning Jones Road is presented as a brand that challenges the overcomplication of beauty routines, positioning itself as a solution for those seeking simplicity and ease. The brand aligns with a natural, effortless aesthetic. It pushes against the norms of complex makeup application techniques by offering a product that requires no brushes or special skills. Jones Road promotes a functional brand positioning, focusing on simplicity and ease of use. # Product Jones Road The Eyeshadow Stick is an eyeshadow product designed for easy application. The product features a creamy, buildable, and pigmented formula. It's designed for everyone, and is specifically targeted at those who want an easy application process and who do not want to fuss with special brushes or techniques. The product is presented as mistake-proof and crease-resistant, making it suitable for daytime or evening looks. The product comes in many beautiful shades, and wears beautifully all day. It is described as 'the lazy girl's eyeshadow'. # Visual style The ad's aesthetic is natural and polished. It has a UGC feel due to the use of a single creator recording from their bathroom. The editing style utilizes static shots. The pacing is slow and consistent at around 25 CPM. The audio-visual sync is present as product demonstrations are timed with voiceover lines. # Hooks Spoken: 00:00–00:07 This would be an unpopular opinion, but the beauty community has severely overcomplicated eyeshadow. Text overlay: 00:00–00:07 This may be an unpopular opinion, but the beauty community has severely overcomplicated eyeshadow. Visual: 00:00–00:07 Close up shot of a person with fair skin, light eyes, and pink blush. They are wearing a olive green button up shirt with a gold chain. They are sitting in front of a neutral white wall with a white door frame behind them. The camera is stationary and the lighting is bright and neutral. They are holding Jones Road, The Eyeshadow Stick. # Funnel stage Consideration # Pain points The pain point in the ad is that eyeshadow application has become overly complex. The line, 'the beauty community has severely overcomplicated eyeshadow' clearly signals this frustration. # Value propositions - A simple way to achieve a beautiful, natural eye makeup look with minimal effort - Easy and quick application - Suitable for both daytime and evening looks # Benefits - Wears beautifully all day - Easy to apply with just a finger - Mistake-proof application - Crease resistant # Features - Creamy formula - Buildable - Pigmented # Call to action None used. # Social proof - "What I love about this product is it's super creamy." # Point of view - Customer 100% – The entire video is told from the perspective of a customer/user of the product. # Storyline - 00:00–00:07 00:00–00:07 A woman with fair skin, light eyes, and pink blush sits centered in frame and tells the audience it is going to be an unpopular opinion, but that the beauty community has severely overcomplicated eyeshadow, when it can be so simple and easy. - 00:07–00:11 00:07–00:11 She introduces Jones Road The Eyeshadow Stick, and tells the audience that it is basically the eyeshadow that you cannot mess up. - 00:11–00:17 00:11–00:17 She applies the eyeshadow stick to her eyelid while stating that there is 'no brush, no technique, no worrying about creasing'. The claim that it is the 'lazy girl's eyeshadow' conveys that it is an easy product to use. - 00:17–00:23 00:17–00:23 She then blends out the eyeshadow with her finger and tells the audience that it only took her about 10 seconds to apply and it looks good already. - 00:23–00:31 00:23–00:31 The creator then applies the eyeshadow stick to the back of her hand and states that what she loves about the product is that it is super creamy, buildable, pigmented, comes in beautiful shades, and wears beautifully all day. - 00:31–00:48 00:31–00:48 She then applies more of the eyeshadow to her lid, stating that you can keep it soft for daytime, but it can be built on to make it more suitable for evening. She blends the eyeshadow with her finger. She calls the final look 'beautiful, easy, and natural' and states that it only took her 30 seconds to achieve.

# Ad summary This image ad showcases the Jones Road Trio, emphasizing its convenience for busy moms. The ad features a close-up of the product in various shades, highlighting its appeal for quick and easy makeup application. # Brand positioning Jones Road is presented as a practical and time-saving solution for makeup application, particularly targeting busy moms. The brand positions itself as a go-to for those seeking simplicity and efficiency in their beauty routine. The brand seems to push against the norm of elaborate, time-consuming makeup routines, instead promoting a functional approach that fits seamlessly into a fast-paced lifestyle. The brand positioning is functional, focusing on the product's ability to simplify and speed up the makeup process. # Product The Jones Road Trio is a set of multi-use makeup products designed for quick and easy application. The products are housed in round, clear jars with white lids, showcasing the creamy texture and various shades available. The trio includes a lip and cheek tint in a rosy shade, a bronzer or blush in a neutral tone, and a base or foundation in a light beige. These products are intended for anyone looking to streamline their makeup routine, especially busy moms who need a fast and effective solution. The ad addresses the purchase barrier of time constraints by highlighting the product's convenience and ease of use. # Visual style The ad features a clean, well-lit, and slightly desaturated aesthetic. The production quality appears to be high, with a focus on showcasing the product's texture and colors. The visual motif is a close-up product shot, emphasizing the creamy consistency and various shades of the Jones Road Trio. The image treatment includes subtle color grading to enhance the product's appeal. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: I can't recommend this Jones Road Trio enough for moms with no time # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the lack of time for elaborate makeup routines, particularly for busy moms. The quote "I can't recommend this Jones Road Trio enough for moms with no time" directly addresses this frustration. # Value propositions - Convenience for busy moms - Fast and effective makeup solution # Benefits - Quick and easy application - Time-saving - Streamlined makeup routine # Features - Multi-use makeup products - Creamy texture - Various shades available # Call to action None used. # Social proof - "I can't recommend this Jones Road Trio enough for moms with no time" # Point of view - Customer: The testimonial "I can't recommend this Jones Road Trio enough for moms with no time" is from the customer's point of view, expressing satisfaction and endorsement of the product. - Brand: The close-up shot of the Jones Road Trio products is from the brand's point of view, showcasing the product's visual appeal and texture. # Storyline - The ad opens with a close-up shot of the Jones Road Trio products, immediately drawing attention to the makeup items. This is from the brand's perspective, aiming to showcase the product's visual appeal and texture to entice potential customers. - The ad includes the text "I can't recommend this Jones Road Trio enough for moms with no time," which is presented from the perspective of a satisfied customer. This testimonial aims to build trust and credibility by highlighting the product's suitability for a specific target audience. - The overall narrative emphasizes the product's convenience and time-saving benefits, positioning it as an ideal solution for busy moms. This is from the brand's perspective, reinforcing the key selling points and value proposition of the Jones Road Trio.

# Ad summary A woman demonstrates Jones Road's What The Foundation and Miracle Balm. She applies the foundation to her face and says it feels like skincare and evens out her skin tone. She then applies the Miracle Balm for extra glow. # Brand positioning Jones Road is presented as a brand that offers makeup that feels like skincare. The brand aims to occupy a space in the consumer's mind where makeup is not heavy or cakey, but rather lightweight and fresh. The brand aligns with a lifestyle that values simplicity and natural beauty. The brand pushes against the norm of heavy makeup and promotes a more natural look. The brand positioning is both functional (lightweight, fresh) and emotional (confidence, natural beauty). # Product The ad features two Jones Road products: What The Foundation and Miracle Balm. What The Foundation is described as a moisturizing balm that feels like skincare but evens out skin tone. It is lightweight, fresh, and lasts all day. Miracle Balm is used for extra glow. Both products are presented as easy to use and provide a natural, lightweight look. # Visual style The ad has a polished, commercial feel. The editing style is smooth with static shots. The production quality is high-end. The pacing is consistent. The cuts are timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 Who needs heavy makeup when your skin can look this good? Text overlay: 00:00–00:02 Who needs heavy makeup when your skin can look this good? Visual: 00:00–00:02: A woman with fair skin, light eyes, and light brown hair is centered in the frame. She is wearing a white tank top. She is smiling and putting her hair back with bobby pins. The background is a white wall with a white door frame. # Funnel stage Consideration # Pain points The ad implies that heavy makeup can be uncomfortable or undesirable. The woman asks, "Who needs heavy makeup when your skin can look this good?" # Value propositions - Moisturizing balm that feels like skincare - Easiest foundation - Lightweight, fresh, and lasts all day # Benefits - Evens out skin tone - Lasts all day - Extra glow # Features - Moisturizing balm - Lightweight - Fresh # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:02 The video opens with a woman with clear skin, who is wearing minimal makeup. - 00:00–00:02 She asks, "Who needs heavy makeup when your skin can look this good?" - 00:02–00:04 She introduces What The Foundation by Jones Road. - 00:04–00:09 She applies the foundation to her face. - 00:04–00:10 She says it's a moisturizing balm that feels like skincare but evens out her skin tone, like the easiest foundation. - 00:10–00:12 She says it's lightweight, fresh, and lasts all day. - 00:12–00:13 She introduces Miracle Balm. - 00:13–00:15 She applies the Miracle Balm to her face. - 00:13–00:15 She says she finishes with Miracle Balm for extra glow.

# Ad summary A woman in her car demonstrates a quick and easy makeup routine using Jones Road Beauty products, emphasizing a natural, put-together look for busy moms. # Brand positioning Jones Road Beauty is presented as a brand that offers simple, effective makeup solutions for a natural, everyday look. The brand aligns with values of ease, efficiency, and a low-maintenance lifestyle, particularly appealing to busy individuals, especially moms. It pushes against the norm of complicated, time-consuming makeup routines, focusing instead on quick and easy application for a polished yet natural appearance. The brand positioning is both functional (providing effective products) and emotional (making the user feel instantly put together and alive). # Product The ad features several Jones Road Beauty products designed for a quick and natural makeup routine. The Lippy Stick in Plumberry is a tinted lip balm that adds a touch of color to the lips. The Just Enough Tinted Moisturizer evens out skin tone, covers redness, and feels lightweight and moisturizing. The Face Pencil is used to cover dark circles and red spots, blending seamlessly into the skin. The Lip and Cheek Stick in Royal Plum provides a natural flush to the cheeks. The Miracle Balm in Magic Hour adds a glow to the skin, making the user look alive in seconds. These products are presented as easy to use, multi-functional, and perfect for achieving a put-together look in minimal time. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality is polished enough to showcase the products effectively, but maintains a relatable, everyday vibe. The editing style includes quick cuts to keep the pace moving, and the shots are primarily static, focusing on the woman's face and product application. The pacing is consistent, with cuts timed to emphasize key product moments and voiceover lines. # Hooks Spoken: 00:00–00:02 I have literally 5 minutes to transform myself before school pickup. Text overlay: 00:00–00:02 I have literally 5 minutes to transform myself before school pickup. Visual: 00:00–00:02 Close-up shot of a woman with fair skin, blue eyes, and light brown hair wearing a black tank top, gold necklaces, and a black baseball cap, sitting in the driver's seat of a car. She is speaking directly to the camera with a slight smile. The background shows the car's interior and a glimpse of a suburban neighborhood through the windshield. # Funnel stage Consideration # Pain points The ad addresses the pain point of busy moms who have limited time for makeup but still want to look put-together. The woman states, "I have literally 5 minutes to transform myself before school pickup." # Value propositions - Quick and easy makeup routine for busy moms - Natural and put-together look in minimal time - Multi-functional products for a simple routine # Benefits - Adds a little bit of color into the lips - Perfect natural berry tone - Evens out my skin tone - Covers redness - Feels super lightweight - Moisturizing on the skin - For any dark circles or red spots - Blends right in - Such a natural flush - Melts into the skin - Adds the prettiest glow - Makes me look alive in seconds - Instantly put together # Features - Lippy Stick in Plumberry - Just Enough Tinted Moisturizer - The Face Pencil - Lip and Cheek Stick in Royal Plum - Miracle Balm in Magic Hour # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating her personal makeup routine and sharing her experiences with the products. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a woman in her car stating she has only five minutes to transform herself before school pickup. - 00:02–00:04 00:02–00:04 She introduces a "get ready with me" segment using Jones Road Beauty products. - 00:04–00:11 00:04–00:11 She applies the Lippy Stick in Plumberry, describing it as her first step and expressing her obsession with the shade, calling it the perfect natural berry tone. - 00:11–00:17 00:11–00:17 She applies the Just Enough Tinted Moisturizer, noting that it evens out her skin tone, covers redness, and feels super lightweight and moisturizing. - 00:17–00:24 00:17–00:24 She uses The Face Pencil to cover dark circles and red spots, emphasizing how well it blends in. - 00:24–00:28 00:24–00:28 She applies the Lip and Cheek Stick in Royal Plum as blush, highlighting the natural flush it provides. - 00:28–00:36 00:28–00:36 She applies the Miracle Balm in Magic Hour, calling it the star of the show and noting that it melts into the skin, adds a glow, and makes her look alive in seconds. - 00:36–00:42 00:36–00:42 She adds a few final touches, puts on a sweater, and concludes by saying it's low-maintenance makeup for moms that makes her feel instantly put together.

# Ad summary This ad features a woman reviewing Jones Road's What The Foundation and Miracle Balm. She applies the products to one side of her face and compares it to the other side, which has no makeup on it. She says that the products give her the perfect little tint of color and that Bobbi Brown knew what she was doing when she developed Jones Road. # Brand positioning Jones Road is presented as a brand that embraces minimal makeup. The brand aligns with values of simplicity and natural beauty. The brand pushes against the norm of wearing a lot of makeup all the time. The brand positioning is functional, focusing on simplicity and ease of use. # Product The ad features Jones Road's What The Foundation and Miracle Balm. The What The Foundation is described as being more like a tinted moisturizer or a moisturizing balm. The Miracle Balm comes in a variety of tints and gives the perfect little tint of color. The products are for people who want to embrace minimal makeup and don't want to wear a lot of makeup all the time. The ad addresses the purchase barrier of not wanting to wear a lot of makeup by showing how the products can give you a natural look. # Visual style The ad has a UGC feel. The production quality is polished. The pacing is consistent. The audio and visual are synced. # Hooks Spoken: 00:00–00:07: There's something about embracing minimal makeup. I used to be the kind of girly that it was, zero or 100, like I was either getting ready or wasn't getting ready. Text overlay: 00:00–00:01: There's something about / 00:01–00:02: embracing minimal makeup. / 00:02–00:02: I used to be / 00:02–00:03: the kind of girly / 00:03–00:03: that it was, / 00:03–00:04: 0 or 100, / 00:04–00:06: like I was either / 00:06–00:06: getting ready / 00:06–00:07: or wasn't / 00:07–00:07: getting ready, and there's just Visual: 00:00–00:03: A woman with long, wavy, reddish-brown hair is centered in the frame. She is wearing a white button-down shirt with embroidered flowers. She is holding a jar of Jones Road's What The Foundation in her hands. The background is a living room with a couch, a lamp, and a window. # Funnel stage Consideration # Pain points The pain point is not wanting to wear a lot of makeup all the time. The woman says that she used to be the kind of girly that it was zero or 100, like I was either getting ready or wasn't getting ready. # Value propositions - Minimal makeup - Natural look - Easy to use # Benefits - Perfect little tint of color - Feels so put together in like 2 to 3 minutes # Features - Tinted moisturizer - Moisturizing balm - Different tints # Call to action None used. # Social proof - "And I genuinely feel like this is what Makeup is supposed to look and feel like." – Female 1 (Customer) - "just knew what she was doing when she developed Jones Road." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:03 The video begins with a woman holding a jar of Jones Road's What The Foundation. - 00:00–00:07 She says that there's something about embracing minimal makeup and that she used to be the kind of girly that it was zero or 100. - 00:03–00:16 She applies the What The Foundation to one side of her face. - 00:07–00:21 She says that putting on a little tinted moisturizer and brushing up your brows makes her feel so put together in like 2 to 3 minutes. - 00:21–00:27 She says that she realizes that that kind of goes a long way, especially when she turns 30 and doesn't need all this makeup on all of the time. - 00:27–00:31 She says that she's been using Jones Road's What The Foundation. - 00:31–00:36 She says that she would argue that it's a little bit more like a tinted moisturizer and almost like a moisturizing balm. - 00:36–00:40 She says that the coverage and the glowiness is so good and that she used it on the side of her face. - 00:40–00:43 She says that this is their Miracle Balm and that they have a bunch of different tints. - 00:43–00:48 She says that you basically break the seal and then warm it up in your hands. - 00:48–00:51 She applies the Miracle Balm to her cheek and says that it just gives you like the perfect little tint of color. - 00:52–00:55 She shows the side of her face with makeup and the side of her face without makeup. - 00:55–00:59 She says that she genuinely feels like this is what no makeup makeup is supposed to look and feel like. - 00:59–01:02 She says that Bobbi Brown just knew what she was doing when she developed Jones Road. - 01:02–01:05 She says that this is a 10 out of 10 along with their foundation.

# Ad summary This ad features a testimonial about Jones Road's Miracle Balm. The ad shows a close-up of the product and a quote from a customer who says it's the product they've been waiting for their whole life. # Brand positioning Jones Road is presented as a brand that offers simple, effective beauty solutions. The brand is positioned as a provider of products that customers have been searching for their whole lives, suggesting a focus on meeting unmet needs and delivering exceptional results. The brand's positioning is emotional, focusing on the customer's satisfaction and the transformative impact of its products. # Product The featured product is Jones Road's Miracle Balm, a versatile balm designed to enhance the skin's natural radiance. The balm is packaged in a round, white container with a black rim. The product appears to be a solid balm with a slightly textured surface, suggesting a creamy, emollient texture. The ad emphasizes the product's ability to meet the customer's long-awaited needs, positioning it as a must-have item for achieving a desired look or effect. The ad does not explicitly state the product's ingredients or specific features, but it implies that the balm is a game-changer in the customer's beauty routine. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the product and testimonial. The production quality appears to be high, with a well-lit product shot and clear typography. The image treatment includes subtle color grading to enhance the product's appearance. The overall aesthetic is modern and sophisticated, aligning with the brand's positioning. # Hooks Headline: "The product I've been waiting for my whole life." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the customer has been searching for a product that meets their specific needs and delivers exceptional results, suggesting a frustration with existing options that fall short of expectations. The quote "The product I've been waiting for my whole life" signals this frustration. # Value propositions - Miracle Balm: The product I've been waiting for my whole life. # Benefits - The product I've been waiting for my whole life. # Features - Miracle Balm # Call to action None used. # Social proof - "The product I've been waiting for my whole life." # Point of view - Brand: The brand name and product name are displayed at the top of the image, establishing the brand's presence and identity. - Customer: The testimonial quote expresses the customer's satisfaction and enthusiasm for the product. - Brand: The product close-up showcases the product's features and appearance, highlighting its appeal. # Storyline - The ad opens with the brand name and product name, establishing the product being advertised. The brand is telling the audience what product is being advertised. - The ad then presents a quote from a customer, who claims that the product is what they have been waiting for their whole life. The customer is telling the audience that the product is highly desirable and effective. - The ad concludes with a close-up of the product, allowing the audience to see its texture and packaging. The brand is showing the audience the product's physical attributes.

# Ad summary This ad for Jones Road eyeliner shows a before and after of a woman's eyes with and without eyeliner. The ad highlights the problem of eyeliner not being visible and offers a solution with their product. # Brand positioning Jones Road is presented as a brand that understands the everyday struggles of makeup application, particularly for those with mature skin or who prefer a natural look. The brand positions itself as a solution for achieving visible eyeliner, addressing a common frustration with traditional products. By focusing on real results and relatable struggles, Jones Road aims to connect with customers seeking practical and effective makeup solutions that enhance their natural features rather than masking them. # Product The featured product is Jones Road eyeliner, presented as a solution for achieving visible eyeliner. The ad highlights the product's ability to stay visible on the eyelids. The eyeliner is a black gel or cream formula contained in a clear glass jar with a black lid. It is applied with a thin, angled brush with a light brown handle and black bristles. The ad emphasizes the product's functionality and addresses the common problem of eyeliner not being easily seen, suggesting it is designed for those who want a reliable and noticeable eyeliner application. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be high, with well-lit and focused images. The color palette is neutral, with a focus on beige, black, and white. The overall aesthetic is modern and straightforward, emphasizing the product's functionality and the brand's commitment to real results. # Hooks Headline: Real Lids, Real Struggles. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of eyeliner not being visible on the eyelids. "Real Lids, Real Struggles." signals the common challenge of achieving a noticeable eyeliner look, particularly for those with certain eye shapes or skin types. # Value propositions - REAL EYELINER THAT STAYS VISIBLE # Benefits - REAL EYELINER THAT STAYS VISIBLE # Features - REAL EYELINER THAT STAYS VISIBLE # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is speaking in the headline, "Real Lids, Real Struggles.", to show they understand the customer's struggles. - Customer: The before and after photos of the woman's eyes show the customer's perspective of the product. - Brand: The brand is speaking in the text, "REAL EYELINER THAT STAYS VISIBLE.", to show the product's value. # Storyline - The ad opens by acknowledging the common struggles people face with their eyelids, specifically in relation to makeup application. This is told from the brand's perspective, aiming to establish a relatable connection with the audience by recognizing their everyday challenges. - The ad then presents a before-and-after comparison of a woman's eyes, showcasing the difference in eyeliner visibility. This is shown from the customer's perspective, visually demonstrating the problem and highlighting the potential solution offered by the product. - The ad introduces the Jones Road eyeliner as the solution, emphasizing its ability to stay visible. This is told from the brand's perspective, positioning the product as a reliable and effective option for achieving noticeable eyeliner.

# Ad summary This ad for Jones Road's What The Foundation promotes the product's ability to provide a glow without creasing or caking. # Brand positioning Jones Road is presented as a brand that prioritizes a natural, glowing look. The brand is positioned as a solution for those seeking a foundation that enhances their skin without creasing or caking, suggesting a focus on simplicity and effectiveness. The brand pushes against the norm of heavy, cakey makeup, instead promoting a more natural and radiant appearance. The brand positioning is both functional, offering a foundation that doesn't crease or cake, and emotional, promising a glowing complexion. # Product The product featured is Jones Road's What The Foundation, a foundation designed to provide a natural glow without creasing or caking. The foundation is presented in a clear glass jar with a white lid, showcasing the product's texture and color. The ad highlights the foundation's ability to avoid common makeup issues like creasing and caking, positioning it as a solution for those seeking a flawless, radiant complexion. The product is for anyone who wants a foundation that enhances their skin's natural glow without the drawbacks of traditional heavy makeup. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the product and its texture. The production quality appears to be highly polished, with studio-shot lighting and a white background. The image treatment includes background removal to isolate the product and swatches. The typography is large and bold, making it easily scannable in-feed. The overall style is modern and sophisticated, aligning with the brand's focus on simplicity and effectiveness. # Hooks Headline: WHAT THE FOUNDATION # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of foundation creasing and caking, which are common frustrations for makeup users. The ad copy states, "NO CREASING. NO CAKING.", directly addressing these issues. # Value propositions - Achieve a glowing complexion without creasing or caking. # Benefits - NO CREASING. - NO CAKING. - JUST GLOW. # Features - Foundation # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the benefits of its foundation product, emphasizing its ability to provide a natural glow without creasing or caking. # Storyline - The ad opens with the question "WHAT THE FOUNDATION" to grab the viewer's attention and introduce the product. The brand is presenting the product name to the audience to create awareness and intrigue around the product. - The ad then highlights the product's benefits: "NO CREASING. NO CAKING. JUST GLOW." The brand is telling the audience what the product does and what problems it solves. - The ad showcases the product in its packaging, along with swatches of different shades. The brand is visually demonstrating the product's texture and color range.

# Ad summary This ad promotes Jones Road's What the Foundation. The ad features a woman applying the foundation and other Jones Road products, highlighting the foundation's lightweight, buildable coverage and inclusive shade range. # Brand positioning Jones Road is presented as a brand focused on creating simple, clean, and effective beauty products. The brand emphasizes a minimalist approach to makeup, promoting a natural, "no makeup" look. Jones Road positions itself as a provider of cruelty-free products made with nourishing ingredients, appealing to consumers who value ethical and health-conscious beauty choices. The brand aims to occupy a space in the consumer's mind as a go-to for achieving a natural, effortless look with high-quality, skin-friendly products. # Product The ad features Jones Road's What the Foundation, a lightweight and breathable foundation designed for a natural, "no makeup" look. It comes in inclusive shades, making it easy to find a perfect match. The foundation is buildable, allowing users to customize their coverage. It is easy to apply and doesn't feel greasy or heavy on the skin. The product is cruelty-free and made with nourishing ingredients. The ad emphasizes its portability for on-the-go reapplication, addressing the need for convenient and versatile makeup. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style includes quick cuts to maintain a brisk pace, with smooth transitions between shots. The production quality is high, giving it a professional yet relatable vibe. The pacing is consistent, with cuts timed to emphasize key points in the voiceover. # Hooks Spoken: Female 1: Let me show you a foundation that I swear by. Text overlay: Let me show you a foundation / that I swear by. Visual: 00:00–00:02 Close-up shot of a hand holding a clear jar of Jones Road What the Foundation. A metal spatula scoops out a portion of the light beige foundation. The background is a plain white surface. The lighting is bright and even, highlighting the creamy texture of the foundation. # Funnel stage Consideration # Pain points The ad addresses the pain point of heavy, greasy makeup that takes too long to apply. The speaker highlights that the foundation is lightweight, breathable, and takes only two seconds to apply. # Value propositions - Lightweight and breathable foundation for a comfortable feel - Buildable coverage to customize your look - Inclusive shades to find your perfect match - Cruelty-free and nourishing ingredients for ethical and healthy beauty # Benefits - Super lightweight and breathable - Doesn't feel greasy or heavy - Takes two seconds to apply - Buildable coverage - Inclusive shades - Perfect match for that “no makeup” look - Cruelty-free - Made with nourishing ingredients # Features - Lightweight - Breathable - Buildable coverage - Inclusive shades - Cruelty-free - Made with nourishing ingredients # Call to action check out What the Foundation and thank me later. # Social proof - "I'm obsessed with What the Foundation" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of a hand scooping foundation from a jar. This is intended to immediately introduce the product and pique the viewer's interest. The perspective is from an observer, setting the stage for a product demonstration. The tone is straightforward and informative. - 00:01–00:02 00:01–00:02 Female 1 appears, holding the Jones Road What the Foundation jar. She states she is obsessed with the product. This introduces the speaker and establishes her enthusiasm for the product. The perspective shifts to the customer, creating a personal connection. The tone is excited and genuine. - 00:02–00:09 00:02–00:09 Female 1 applies the foundation to her face, highlighting its lightweight and breathable texture. She emphasizes that it doesn't feel greasy or heavy and takes only two seconds to apply. This demonstrates the product's ease of use and comfort. The perspective remains with the customer, showcasing her personal experience. The tone is informative and reassuring. - 00:09–00:11 00:09–00:11 Female 1 discusses the buildable coverage of the foundation. This highlights the product's versatility and ability to address specific skin concerns. The perspective is still from the customer, providing a practical benefit. The tone is informative and helpful. - 00:11–00:18 00:11–00:18 Female 1 demonstrates how she adds more foundation to cover redness on her cheeks and mentions that she can take it with her on-the-go to reapply later. This reinforces the product's convenience and portability. The perspective remains with the customer, showing a real-life use case. The tone is practical and relatable. - 00:19–00:24 00:19–00:24 Female 1 mentions that the foundation comes in inclusive shades and helps achieve a "no makeup" look, while applying mascara. This emphasizes the product's inclusivity and natural finish. The perspective is from the customer, highlighting the overall aesthetic. The tone is positive and encouraging. - 00:25–00:28 00:25–00:28 Female 1 highlights that the product is cruelty-free and made with nourishing ingredients, while applying a pink lip and cheek product. This appeals to ethical and health-conscious consumers. The perspective is from the customer, reinforcing the brand's values. The tone is reassuring and trustworthy. - 00:28–00:29 00:28–00:29 Female 1 states, "And that's the look!" This concludes the demonstration and showcases the final result. The perspective is from the customer, presenting a satisfying outcome. The tone is celebratory and confident. - 00:29–00:34 00:29–00:34 Female 1 encourages viewers to check out What the Foundation and thank her later, reinforcing the product's value. This provides a clear call to action. The perspective is from the customer, offering a personal recommendation. The tone is enthusiastic and persuasive.

# Ad summary This ad promotes Jones Road's BKLYN fragrance. It features the brand's founder, Bobbi Brown, describing the fragrance's notes and how it makes her feel. Other people are shown using the fragrance and describing how it makes them feel. # Brand positioning Jones Road is presented as a brand that offers simple, clean, and fresh fragrances. The brand aligns with a lifestyle of feeling put together and cool. The brand is positioned as offering fragrances that are enjoyable to wear and that make people feel great. # Product The product being advertised is Jones Road's BKLYN fragrance. It is described as a combination of clean, fresh, and a little bit woodsy. The notes in BKLYN are neroli cut with lemon and sandalwood. The fragrance is designed to make people feel a little put together and a little bit cooler than their normal nerdy self. It is also described as having a really nice dry down. # Visual style The ad has a polished, commercial aesthetic. It features quick cuts and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:04 The crowd-favorite BKLYN fragrance is BACK. Text overlay: 00:00–00:04 The crowd-favorite BKLYN fragrance is BACK Visual: 00:00–00:04 Bobbi Brown, a woman with long brown hair and glasses, sits in front of a gray brick wall. She is wearing a black sweatshirt with the Jones Road logo on it. A bottle of Jones Road BKLYN fragrance appears to the left of her. Animated graphics of a flower, lemon, and wood appear next to the bottle. # Funnel stage Consideration # Pain points The ad implies that the target audience may feel like they are not put together or cool enough. # Value propositions - The crowd-favorite BKLYN fragrance is BACK # Benefits - Makes you feel a little put together - Makes you feel a little bit cooler than my normal nerdy self - Smells so good - Makes people feel just great - The finishing touch # Features - Neroli - Lemon - Sandalwood # Call to action SHOP NOW # Social proof - "It just makes me feel a little put together and a little bit cooler than my normal nerdy self." - "I actually enjoy the scent because it smells so good." # Point of view - Brand 50% – The brand POV is communicated through Bobbi Brown, the founder of Jones Road, describing the fragrance and how it makes her feel. - Customer 50% – The customer POV is communicated through people using the fragrance and describing how it makes them feel. # Storyline - 00:00–00:04 Bobbi Brown, the founder of Jones Road, introduces the BKLYN fragrance. - 00:04–00:09 A person sprays the fragrance and says it makes them feel a little put together and a little bit cooler than their normal nerdy self. - 00:09–00:18 Bobbi Brown describes the notes in BKLYN: neroli cut with lemon and sandalwood. - 00:18–00:23 A person sprays the fragrance and says they actually enjoy the scent because it smells so good. - 00:23–00:28 Bobbi Brown says she ends up always just kind of smelling her arm or smelling her sweatshirt. - 00:28–00:30 A person sprays the fragrance and says they use it also on their bathrobe. - 00:30–00:35 Bobbi Brown says she puts her bathrobe on in the morning and gets just a little hint of it, so she really loves it. - 00:35–00:39 Bobbi Brown says she hopes this fragrance makes people feel just great. - 00:39–00:42 A person says the fragrance is put together and the finishing touch.

# Ad summary This ad promotes the Jones Road Beauty Makeup Travel Kit. The ad features a woman on an airplane applying makeup from the kit. The ad addresses the pain point of traveling with makeup and the risk of TSA confiscating it. # Brand positioning Jones Road Beauty is presented as a practical and travel-friendly makeup brand. The brand aims to occupy a space in the consumer's mind as a solution for makeup on the go, particularly for those who travel frequently. The brand aligns with a lifestyle that values convenience and simplicity, pushing against the norm of complicated makeup routines. The brand positioning is functional, focusing on the simplicity and practicality of its products. # Product The Jones Road Beauty Makeup Travel Kit is a collection of makeup products designed for travel. The kit includes a small bag and several makeup items, including a lip tint, blush, and mascara. The products are packaged in minimalist white containers with the Jones Road Beauty logo. The kit is designed to be TSA-friendly, addressing the common issue of having makeup confiscated during travel. The ad emphasizes the convenience and practicality of the kit for maintaining a makeup routine while traveling. # Visual style The ad has a UGC feel, with natural lighting and a handheld camera. The editing style is simple, with static shots and smooth transitions. The production quality is polished, but it maintains a casual and relatable tone. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03 Female 1: I just bring my Makeup Travel Kit from @jonesroadbeauty. That's it. Text overlay: 00:00–00:03 Reply to @BeautyAddictAlly's comment / 00:00–00:03 Wait, how do you travel with all of your makeup? TSA stops me every time. / 00:00–00:03 I just bring my Makeup Travel Kit from @jonesroadbeauty. That's it Visual: 00:00–00:02 The shot shows a woman on an airplane, applying makeup. She is wearing headphones and looking out the window. The background shows the airplane window and the sky outside. The camera is selfie-style, with a slight zoom. The lighting is natural, and the textures are soft. The woman is holding a small, white makeup container. / 00:02–00:03 The shot shows a close-up of the airplane tray table with several Jones Road Beauty products, including a lip tint, blush, and a white box. The background is blurred. The camera is stationary, and the lighting is natural. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty of traveling with makeup and the risk of TSA confiscating it. "Wait, how do you travel with all of your makeup? TSA stops me every time." # Value propositions - The Makeup Travel Kit is a convenient solution for traveling with makeup. - The Makeup Travel Kit is TSA-friendly. # Benefits - Travel-friendly makeup - TSA-friendly makeup # Features - Makeup Travel Kit # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer using and demonstrating the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a comment about traveling with makeup and TSA issues. The woman responds by saying she brings her Makeup Travel Kit from @jonesroadbeauty. This sets up the problem and introduces the product as the solution. - 00:02–00:13 00:02–00:13 The woman applies makeup from the kit, showcasing the products in use. This demonstrates the practicality and convenience of the kit for travel. - 00:13–00:29 00:13–00:29 The woman shows the makeup bag and its contents. This reinforces the idea that the kit is travel-friendly and contains all the essentials.

# Ad summary This ad promotes Jones Road Gel Eyeliner as a solution for people with hooded eyes. It features a woman explaining how the gel eyeliner and precision brush can be used to apply eyeliner right in the lash line without smudging or transferring. # Brand positioning Jones Road is presented as a modern beauty brand that offers simple, high-quality products for all ages and skin types. The brand is positioned as a solution for those seeking a minimalist approach to makeup, focusing on essential products that deliver performance without unnecessary complexity. The brand aligns with a lifestyle that values efficiency and practicality, pushing against the trend of overly complicated beauty routines. Jones Road aims to occupy a space in the consumer's mind as a go-to for reliable, easy-to-use products that enhance natural beauty. # Product The Jones Road Gel Liner is a gel-based eyeliner designed for easy application and long-lasting wear. It is available in multiple shades, including brown, black, and dark brown. The eyeliner is formulated to be transfer-resistant and smudge-proof, making it suitable for all-day wear, even on hot days or after workouts. It is designed to be used right in the lash line. The product is often paired with the Jones Road Precision Eyeliner Brush, which features a small, flat, straight-edged design for precise application. # Visual style The ad has a polished yet approachable aesthetic, blending UGC-style authenticity with commercial-grade clarity. The editing style features quick cuts to maintain a brisk pace, interspersed with static shots that focus on product details. The production quality leans towards a hybrid feel, with natural lighting and minimal filters creating a relatable vibe. The pacing is consistent throughout, with cuts timed to voiceover lines and music beats. The overall effect is clean and informative, designed to build trust while showcasing the product's benefits. # Hooks Spoken: Female 1: I found the ultimate eyeliner hack for real hooded eyes. Text overlay: I FOUND THE ULTIMATE EYELINER HACK FOR REAL HOODED EYES Visual: 00:00–00:02 The shot features a fair-skinned woman with shoulder-length blonde hair, wearing a white long-sleeved shirt. She is centered in the frame, looking directly at the camera with a slight smile. She is indoors, with a plain white wall in the background. The lighting is soft and natural. The camera is stationary, providing a clear view of her face. She touches her face to show her hooded eyes. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty of finding an eyeliner that works for hooded eyes and doesn't smudge or transfer. "I have very hooded eyes and can only wear eyeliner right in my lash line." # Value propositions - The Jones Road Gel Liner is presented as a solution for those with hooded eyes, offering a way to wear eyeliner without smudging or transferring. - The Precision Eyeliner Brush is presented as a tool for precise application, allowing users to place the eyeliner exactly where it needs to be. # Benefits - Made eyeliner a possibility for me again - Doesn't transfer - Doesn't smudge - Works even on the hottest days or after workouts - Can place it exactly where it needs to be - Say goodbye to smudges for good # Features - Gel Liner - Transfer-resistant - Smudge-proof - Precision Eyeliner Brush: small and flat with a straight edge # Call to action Get yours at jonesroadbeauty.com # Social proof - "This is the Gel Liner from Jones Road, and it made eyeliner a possibility for me again" – Female 1 (Customer) # Point of view - Customer 60% – The ad is primarily told from the perspective of a customer sharing her experience with the product. - Brand 40% – The brand's perspective is communicated through product demonstrations and claims about the eyeliner's benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman stating that she found the ultimate eyeliner hack for real hooded eyes. This is intended to grab the attention of viewers with hooded eyes who struggle with eyeliner application. The perspective is from a customer sharing a beauty tip, creating a relatable and trustworthy tone. - 00:02–00:07 00:02–00:07 The woman introduces the Gel Liner from Jones Road, stating that it made eyeliner a possibility for her again. This highlights the product as a solution for those who have had difficulty with eyeliner in the past. The perspective shifts to showcasing the product directly, emphasizing its potential benefits. - 00:07–00:11 00:07–00:11 The woman explains that she has very hooded eyes and can only wear eyeliner right in her lash line. This reinforces the product's relevance to people with hooded eyes. The perspective returns to the customer, emphasizing her specific needs and challenges. - 00:11–00:15 00:11–00:15 The woman demonstrates that the gel eyeliner doesn't transfer or smudge. This addresses common pain points associated with eyeliner, such as smudging and transfer. The perspective shifts to a product demonstration, showcasing its functional benefits. - 00:15–00:17 00:15–00:17 The ad shows a woman applying the eyeliner, stating that it works even on the hottest days or after workouts. This reinforces the product's long-lasting and smudge-proof qualities. The perspective shifts to a different user, expanding the product's appeal to a broader audience. - 00:17–00:24 00:17–00:24 The woman explains that she applies the eyeliner using the Precision Eyeliner Brush, also by Jones Road. She describes the brush as small and flat with a straight edge, allowing her to place the eyeliner exactly where it needs to be. This highlights the importance of the brush for precise application. The perspective shifts to showcasing the brush and its features, emphasizing its role in achieving the desired look. - 00:24–00:26 00:24–00:26 The ad shows a before-and-after comparison of a woman's eye with and without the eyeliner. This visually demonstrates the product's impact and effectiveness. The perspective shifts to a visual demonstration, reinforcing the product's benefits. - 00:26–00:31 00:26–00:31 The ad concludes with a call to action, encouraging viewers to get theirs at jonesroadbeauty.com and say goodbye to smudges for good. This prompts viewers to purchase the product and reinforces its key benefit. The perspective shifts to a direct appeal to the viewer, encouraging them to take action.

# Ad summary This ad showcases the Jones Road Miracle Balm in the new shade Noir. It is only available in the Mini Miracle Balm Trio. # Brand positioning Jones Road is presented as a modern, minimalist beauty brand that focuses on simple, effective products. The brand emphasizes a less-is-more approach to makeup, suggesting a move away from heavy, complicated routines. The brand aligns with values of simplicity and ease of use, positioning itself as a solution for those who want a natural, effortless look. Jones Road seems to push against the norms of overly complex beauty standards, offering a functional approach that prioritizes essential products. # Product The featured product is the Miracle Balm, specifically in the new shade Noir. The Miracle Balm is a multi-purpose product that can be used to add a touch of color and hydration to the skin. It is presented as a versatile product suitable for those new to blush. The ad highlights that the Noir shade is exclusively available in the Mini Miracle Balm Trio, suggesting a limited or special offering. The product aims to address the barrier of makeup complexity by offering a simple, easy-to-use solution for achieving a natural, healthy-looking complexion. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The lighting is soft and even, highlighting the texture and color of the balm. The composition is simple and balanced, with the product and text arranged in a visually appealing manner. The overall style is modern and understated, reflecting the brand's emphasis on simplicity and natural beauty. # Hooks Headline: New to blush? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential intimidation or inexperience some people may feel when it comes to using blush, as highlighted by the question, "New to blush?" # Value propositions - New shade Noir is only available in the Mini Miracle Balm Trio # Benefits - None used. # Features - NEW SHADE: NOIR # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and highlighting its features and availability. # Storyline - The ad opens with a shot of the Jones Road Miracle Balm in the new shade Noir, immediately introducing the product and brand. This is from the brand's perspective, aiming to capture attention with a visually appealing product display. - The ad then asks, "New to blush?" This question is from the brand's perspective, inviting viewers who are unfamiliar with blush to consider the product as an accessible option. - The ad highlights that the new shade Noir is "Only available in the Mini Miracle Balm Trio." This is from the brand's perspective, creating a sense of exclusivity and encouraging viewers to purchase the trio to access the new shade.

# Ad summary This image ad for Jones Road features two women of different ages standing side-by-side. The ad promotes The Complexion Set, highlighting its ability to conceal, brighten, and provide a glow without slowing down the user. The ad also features an exclusive mini version of What The Foundation. # Brand positioning Jones Road is presented as a brand that values simplicity and effective beauty solutions. The brand aims to occupy a space in the consumer's mind as a provider of products that enhance natural beauty without unnecessary complexity. The brand aligns with a lifestyle that prioritizes ease and efficiency, pushing against the norm of overly complicated beauty routines. The brand positioning is both functional, focusing on the performance of the products, and emotional, aiming to provide a sense of confidence and natural radiance. # Product The featured product is The Complexion Set, designed to help users conceal, brighten, and achieve a glowing complexion without slowing down their routine. The ad also highlights an exclusive mini version of What The Foundation, suggesting it is a key component of the set. The product is for anyone looking for a simple and effective way to enhance their natural beauty. The ad emphasizes the ease of use and the ability to achieve a radiant look without a complicated or time-consuming process. The ad addresses the purchase barrier of time commitment by highlighting how the product fits into a busy lifestyle. # Visual style The ad has a clean and simple visual aesthetic with a focus on natural lighting and minimal background distractions. The production quality appears to be high, with clear and well-lit images. The visual style is straightforward and approachable, aiming to convey a sense of authenticity and ease of use. The typography is clean and legible, contributing to the overall simplicity of the ad. # Hooks Headline: The Complexion Set helps me conceal, brighten, and glow without slowing down. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of beauty routines being too time-consuming or complicated, as highlighted by the phrase "without slowing down." # Value propositions - The Complexion Set helps me conceal, brighten, and glow without slowing down. # Benefits - helps me conceal, brighten, and glow without slowing down. # Features - conceal - brighten - glow # Call to action None used. # Social proof - "The Complexion Set helps me conceal, brighten, and glow without slowing down." # Point of view - Customer: The top caption, "The Complexion Set helps me conceal, brighten, and glow without slowing down," is presented from the perspective of a satisfied customer sharing their experience with the product. - Brand: The text "EXCLUSIVE: MINI WHAT THE FOUNDATION" and the inclusion of the brand founder, Bobbi Brown, represent the brand's perspective, highlighting a key product and adding a personal touch. # Storyline - The ad opens with the headline "The Complexion Set helps me conceal, brighten, and glow without slowing down," which is told from the perspective of a satisfied customer. This message is intended to immediately convey the product's benefits and ease of use. - The ad then features two women, one holding the product, with an arrow pointing to the Jones Road founder, Bobbi Brown, and the text "EXCLUSIVE: MINI WHAT THE FOUNDATION." This is from the brand's perspective, highlighting a key component of the set and adding a personal touch by featuring the founder.