How Westman Atelier Advertises on Meta

# Ad summary This is an ad for Westman Atelier's Baby Cheeks Blush Stick. It showcases the product against a pink background. # Brand positioning Westman Atelier presents itself as a luxury beauty brand, focusing on simple and natural beauty enhancements. The brand aims to occupy a space in the consumer's mind as a purveyor of high-end makeup that offers a natural, effortless look. The sleek packaging and curated product selection imply a focus on quality and understated elegance, appealing to consumers who value both performance and aesthetic. The brand seems to ignore typical cosmetic trends, instead focusing on timeless beauty, simplicity, and a modern lifestyle. # Product The advertised product is Westman Atelier's Baby Cheeks Blush Stick, specifically in the new watermelon flush shade called "Fizz." The blush stick is designed to provide a natural flush of color to the cheeks. The product features a cylindrical shape with a blush color at the top, encased in a reflective rose gold metal casing. The blush itself is a solid balm-like consistency that can be applied directly to the skin. It appears to be for anyone looking to add a simple, dewy color to their face. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is minimalist, with a clean background. The image treatment includes background removal. The typography is simple and elegant, enhancing the overall high-end feel of the ad, to increase scannability in feed. # Hooks Headline: BABY CHEEKS BLUSH STICK # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - watermelon flush shade Fizz # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand is showcasing its product, its aesthetic, and its specific features. - Customer: The image intends to make the customer desire the product. The background color, the blush name, and the design make the product seem like a covetable luxury item. # Storyline - The ad opens by introducing the Westman Atelier Baby Cheeks Blush Stick in the new shade Fizz. This is intended to immediately grab attention and highlight the product offering from the brand's perspective. - The product is showcased with its cap off to display the blush balm itself. This gives the brand an opportunity to display the product's quality and appearance. The brand aims to reinforce the product's aesthetic appeal by staging it against a matching background. - The brand name is visually reinforced at the bottom of the ad. This is intended to cement brand recognition and association with the product.

# Ad summary This ad promotes Westman Atelier's Baby Cheeks Blush Stick in the new shade, Fizz. The ad features a woman demonstrating the product's application and discussing its qualities. # Brand positioning Westman Atelier is presented as a high-end brand offering luxury makeup products designed for a natural, radiant look. The focus is on creating effortless beauty with high-quality ingredients. The brand positions itself as aligned with simplicity and a refined lifestyle, emphasizing a less-is-more approach to makeup. This positions them as a brand that values enhancing natural beauty with a touch of sophistication, appealing to consumers who desire a polished yet understated look. # Product The Baby Cheeks Blush Stick in the shade Fizz is a blush product by Westman Atelier. It is a cream blush stick designed for easy application and a natural-looking flush. The product is described as a watermelon flush that’s a breath of fresh air for spring. It comes in a stick format for direct application to the cheeks, offering convenience and portability. The blush blends easily with fingers, creating a seamless finish. The product aims to provide a natural, radiant look, enhancing the complexion with a touch of color and freshness. The ad implies that it is suitable for adding a subtle pop of color and a bit of brightness to the face. # Visual style The ad has a clean and polished aesthetic, reminiscent of a professional yet authentic demo. The editing style is smooth with static shots. The production quality is high, suggesting a blend of UGC and commercial feel. The pacing is moderate, allowing viewers to see the application process clearly. The audio and visual elements are synced, enhancing the overall viewing experience. # Hooks Spoken: 00:04–00:09 It's the watermelon flush that's a breath of fresh air for spring. Text overlay: 00:04–00:09 None used Visual: 00:04–00:09 The woman blends the blush with her fingers. Her skin tone is fair, and she has blonde hair. The bathroom background includes a glass shower door and framed artwork. The lighting is bright and even. # Funnel stage Consideration # Pain points None used. # Value propositions - The "watermelon flush" provides a refreshing and vibrant look, making it ideal for spring. # Benefits - A breath of fresh air for spring - So pretty # Features - Baby Cheeks Blush Stick - New shade: Fizz - Watermelon flush # Call to action SHOP EXCLUSIVELY AT WESTMAN-ATELIER.COM # Social proof - "Just what I needed." – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the product and sharing their experience. # Storyline - 00:00–00:01 The camera focuses on the Westman Atelier Baby Cheeks Blush Stick. - 00:01–00:04 00:01–00:04 A woman applies the blush stick directly to her cheeks, demonstrating the product's application. The purpose of this moment is to show how the product is used and to highlight its ease of application. The perspective is from the viewer, watching the woman apply the blush. The tone is informative and instructional. - 00:04–00:09 00:04–00:09 The woman blends the blush with her fingers, showing how to achieve a natural finish. This moment aims to demonstrate the blendability of the product and its ability to create a seamless look. The perspective is from the viewer, watching the woman blend the blush. The tone is instructional and reassuring. - 00:09–00:12 00:09–00:12 The woman faces the camera, showing the final result with the blush applied. This moment aims to showcase the product's effect and the overall look it creates. The perspective is from the viewer, seeing the final look. The tone is confident and appealing, suggesting the viewer can achieve a similar result.

# Ad summary This ad showcases a Westman Atelier lip and cheek duo called "The First Bloom Duo", emphasizing its value and its use for the perfect spring flush. # Brand positioning Westman Atelier is presented as a luxury brand offering high-end makeup products, focusing on creating a "perfect spring flush." The brand is positioned as sophisticated and refined, emphasizing quality and value. The ad highlights the brand's attention to detail, as seen in the product design and the emphasis on creating a specific look with the lip and cheek pairing. # Product The featured product is "The First Bloom Duo" by Westman Atelier, a lip and cheek pairing designed to create a "perfect spring flush." The duo includes a lip product and a cheek product, each in a solid, cylindrical format. The lip product is presented as a lipstick, and the cheek product is a cream blush stick. The ad highlights the value of the duo by indicating the regular retail price is $98, but the duo is being sold for $85. The product is implied to be easy to use for a quick, polished look. # Visual style The ad has a clean and minimalist aesthetic, focusing on the product. The lighting is soft and diffused, creating a high-end, sophisticated feel. The image uses a neutral color palette, with subtle pops of pink-coral, emphasizing the product's use for achieving a natural spring look. The overall style is polished and professional, typical of beauty brand advertising. # Hooks Headline: THE FIRST BLOOM DUO # Funnel stage Consideration # Pain points None used. # Value propositions - The lip & cheek pairing for the perfect spring flush - $85 ($98 value) # Benefits - Perfect spring flush # Features - Lip product - Cheek product # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand is showcasing its product, its value, and its desired outcome, reinforcing its positioning and brand identity. # Storyline - The ad starts by introducing "The First Bloom Duo," immediately capturing the viewer's attention with the product name, creating a sense of exclusivity and newness, told from the brand's perspective. - The price is displayed, highlighting the discounted value of the duo, from the brand's perspective, appealing to the customer's desire for a deal. - The ad concludes by showing both products and describing the value proposition - "The lip & cheek pairing for the perfect spring flush" - reinforcing the product's benefits and suggesting an ideal use case, told from the brand's perspective.

# Ad summary This ad for Westman Atelier's Baby Cheeks Blush Stick features a woman applying the product, showcasing its ease of use and natural finish. The ad highlights the blush stick as a 'breath of fresh air for spring,' associating it with a youthful and vibrant aesthetic. # Brand positioning Westman Atelier is presented as a luxury makeup brand with a focus on natural beauty. The brand aims to occupy the space of high-end, clean beauty, aligning with values of simplicity and elegance. The ad promotes a lifestyle of effortless beauty, as demonstrated through the application of a product that delivers a natural glow. The brand positions itself as a modern and sophisticated choice, appealing to consumers who value high-quality ingredients and a refined aesthetic. The ad pushes against the trend of overly complicated or artificial-looking makeup. # Product The featured product is the Baby Cheeks Blush Stick by Westman Atelier, described as a 'breath of fresh air for spring.' It's a cream blush in stick format designed for easy application and a natural finish. The blush comes in a twist-up tube with a cap. The ad demonstrates its application directly to the cheeks, followed by blending with fingertips. The blush is portrayed as a simple way to achieve a healthy and youthful glow, suitable for everyday use. It targets a consumer seeking quick and effortless makeup solutions, without the need for brushes or extensive techniques. The stick format addresses the potential purchase barrier of complicated makeup application, positioning the product as user-friendly. # Visual style The ad has a polished UGC feel, with natural lighting and a focus on clean, simple visuals. The editing style is smooth with static shots. The production quality is high, suggesting a well-produced commercial with a natural feel. The pacing is moderate, creating a relaxed and approachable tone. # Hooks Text overlay: Introducing Fizz / THE NEW BABY CHEEKS BLUSH STICK. / THAT'S A BREATH OF FRESH AIR FOR SPRING. / WESTMAN ATELIER Visual: 00:00–00:02: Close-up shot of a fair-skinned woman with light brown hair and light eyes applying a pink blush stick to her cheek. She is wearing a white top. The background is blurred, suggesting a bright room. The camera is stationary and focused on her face as she swipes the blush onto her cheek. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Easy to apply blush stick - Provides a breath of fresh air for spring # Benefits - That's a breath of fresh air for spring. # Features - Blush stick # Call to action SHOP NOW AT # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer demonstrating and using the product. # Storyline - 00:00–00:02 The ad opens with a close-up of a woman applying the blush stick directly to her cheek. - 00:02–00:04 The woman is shown blending the blush with her fingertips, creating a natural, diffused look. - 00:04–00:06 The woman poses with a baby and a flower. - 00:06–00:09 The woman smiles with the baby. - 00:09–00:10 The woman smiles and looks at the camera while holding the baby and flower.

# Ad summary This ad demonstrates Westman Atelier's Baby Cheeks Fizz blush stick. The ad features a woman applying the blush to her cheeks and swatching it on her wrist. She is also holding a baby and a flower. The ad has an upbeat, fun tone. # Brand positioning Westman Atelier is presented as a high-end, luxury brand that focuses on creating natural-looking makeup. The brand aligns with a lifestyle that values simplicity, elegance, and family. The brand's positioning is both functional and emotional; it offers high-performing products, and it also promotes a feeling of confidence and well-being. The brand seems to appeal to those who are or are looking to become mothers, given that the model is holding a baby. # Product The featured product is the Baby Cheeks Blush Stick in the color Fizz. This is a blush stick that is designed to give a natural, fresh-faced look. It comes in a sleek, minimalist white tube with gold accents. The product is for anyone who wants to add a touch of color to their cheeks. It is applied directly to the cheeks and then blended with the fingers. The product is presented as a breath of fresh air for spring. The blush seems easy to use and gives a natural-looking flush. # Visual style The ad has a natural, polished aesthetic with a focus on natural light. The editing style is smooth with slow transitions. The production quality is high-end, giving the ad a luxury feel. The ad's pacing is consistent and calming. # Hooks Spoken: 00:00–00:02 [Singing] Introducing Fizz Text overlay: 00:00–00:02 Introducing Fizz / 00:00–00:02 THE NEW BABY CHEEKS BLUSH STICK / 00:00–00:02 THAT'S A BREATH OF FRESH AIR FOR SPRING. / 00:00–00:02 WESTMAN ATELIER Visual: 00:00–00:02 A woman with fair skin, short brown hair, wearing a white collared shirt is holding a baby with fair skin, brown hair, wearing a striped blue and white shirt. The woman is holding a blush stick and both are smiling at the camera. The background is a white wall with sunlight. # Funnel stage Awareness # Pain points None used. # Value propositions - Breath of fresh air for spring - implies a lightweight and refreshing formula - The product's name contains the word, baby, implying that it is gentle on the skin. # Benefits - Adds a touch of color to the cheeks - Gives a natural, fresh-faced look # Features - Baby Cheeks Blush Stick - Breath of fresh air for spring # Call to action SHOP NOW AT westman-atelier.com # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer using the product. # Storyline - 00:00–00:01 00:00–00:01 A woman holding a baby smiles at the camera and shows the blush stick. - 00:01–00:04 00:01–00:04 The woman swatches the blush on her wrist. - 00:04–00:08 00:04–00:08 The woman applies the blush to her cheeks and blends it in with her fingers. - 00:08–00:14 00:08–00:14 The woman holds the baby and the flower and looks at the camera, smiling.

# Ad summary In this ad, Westman Atelier introduces its new 'Fiz' baby cheeks blush, which the speaker describes as a breath of fresh air for spring. The product is shown on the speaker’s face and comes in the Baby Cheeks formula. # Brand positioning Westman Atelier is presented as a high-end brand with a focus on quality and customer satisfaction. The ad highlights that the brand listens to its customers, suggesting a commitment to meeting their needs and preferences. By positioning the new blush as 'hot off the press' and a requested addition to the Baby Cheeks family, Westman Atelier aims to occupy a space of exclusivity and responsiveness. The brand aligns with a lifestyle of luxury and beauty, reinforcing the idea that its products are worth the investment. Westman Atelier is taking a functional approach with its brand messaging, highlighting the product and its use. # Product The featured product is Westman Atelier's new 'Fiz' baby cheeks blush, a watermelon-colored blush that is described as a 'breath of fresh air for spring.' It is for people who want a pretty watermelon flush. It is available in the brand's signature Baby Cheeks formula. The product is presented as a new addition to the Baby Cheeks family, suggesting it maintains the high-quality formula and performance of existing products. The ad addresses the purchase barrier of product availability by highlighting that this product is now available and was highly requested by customers, implying it is in demand and worth trying. # Visual style The ad has a polished and clean aesthetic. The editing style is straightforward with static shots and smooth transitions, giving it a professional feel. The production quality is high, with the brand founder presenting the product in a well-lit and aesthetically pleasing setting. The pacing is moderate, allowing viewers to clearly see the product and its application. # Hooks Spoken: Female 1: This is Fizz, our brand new addition to the Baby Cheeks family. Text overlay: INTRODUCING FIZZ / WESTMAN ATELIER Visual: 00:00–00:01: Close up shot of a light skinned woman with long blonde hair holding a white tube in her left hand, and a small black tube with a pink top in her right hand. She is wearing a beige and white striped button up shirt. The background is a wall with floral wallpaper. There is a headboard and decorative items visible behind her. / 00:01–00:04: Close up shot of the light skinned woman applying the product on her right cheek with her fingers. She's looking at the camera and smiling. The product is a light pink cream blush. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers wanting a new shade in the Baby Cheeks formula, as demonstrated by the line, 'I know everyone has been wanting Fizz in our Baby Cheeks formula'. # Value propositions - Introducing Westman Atelier's newest shade, Fizz, in the Baby Cheeks formula # Benefits - Breath of fresh air for spring # Features - Baby Cheeks formula - Watermelon Flush # Call to action SHOP EXCLUSIVELY AT WESTMAN-ATELIER.COM # Social proof - I know everyone has been wanting Fizz in our Baby Cheeks formula # Point of view - Brand 100% – The entire ad is delivered by the brand's founder who is showing off the brand's product. # Storyline - 00:00–00:02 The speaker begins by introducing Westman Atelier's new 'Fiz' baby cheeks blush. - 00:02–00:08 00:02–00:08: The speaker applies the product to her cheek and describes it as the watermelon flush that’s a breath of fresh air for spring. It's so hot off the press that she has a lab sample. This is intended to show the newness and demand for the product. - 00:09–00:18 00:09–00:18: The speaker continues to apply the blush, referring to it as a 'really pretty sort of watermelon flush'. She says that 'everyone has been wanting Fizz in our Baby Cheeks formula'. The audience is to experience it from the perspective of the brand founder and product creator. - 00:18–00:20 00:18–00:20: She then states, 'we always listen to you.' The audience is to experience it from the perspective of the brand founder speaking to her consumer base, as though the brand listens to its customers. - 00:20–00:23 00:20–00:23: In conclusion, the speaker confirms that 'Fizz' is ready for you, and adds the shop exclusively at Westman Atelier text overlay.

# Ad summary The ad promotes The Fresh Flush Duo from Westman Atelier, demonstrating three ways to use the product using different shades for both cheeks and lips. The ad highlights a site exclusive set that is available at a discounted price. # Brand positioning Westman Atelier is presented as a luxury brand focused on natural beauty. The brand promotes a lifestyle of effortless chic, offering high-end makeup for those who appreciate quality and simplicity. The brand emphasizes a functional approach by showcasing the versatility of their Fresh Flush Duo, highlighting the ease of creating different looks with the same product. There are no explicit mentions of pushing against category norms, but the brand positions itself as an alternative to overly complex or artificial-looking makeup routines. # Product The Fresh Flush Duo is a dual-ended makeup stick featuring a blush and a coordinating lip color. It is for anyone who wants a quick and easy way to achieve a cohesive makeup look, or a complete Westman Atelier look. The product allows the user to create a monochromatic look for the cheeks and lips. The ad showcases three different shade combinations, demonstrating the product's versatility. The dual-ended design addresses the purchase barrier of needing multiple products by offering two in one. # Visual style The ad has a polished, clean aesthetic with a focus on natural lighting and clear product presentation. The editing style employs quick cuts to show different product applications and color combinations. The production quality is high-end, resembling a commercial, which supports the brand's luxury positioning. The pacing is moderate, with cuts timed to a simple musical beat. The visuals and audio are synced to emphasize product actions and information. # Hooks Text overlay: THE FRESH FLUSH DUO / 3 Ways Visual: 00:00–00:02: Close-up shot of a woman’s face. She is fair-skinned, around 40-50 years old, with blonde hair and wearing a white collared shirt. She is applying blush to her cheek with a dual-ended makeup stick, the Westman Atelier Fresh Flush Duo. The background is a bedroom with green patterned wallpaper, a white headboard, and a white lamp. The camera is stationary and close-up, focusing on the makeup application. The lighting is natural and soft. The text 'THE FRESH FLUSH DUO 3 Ways' is overlaid at the top of the screen. The Westman Atelier logo appears at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the frustration of needing multiple products to achieve a coordinated makeup look. This is visually represented by showing a single dual-ended product that replaces the need for separate blush and lip color. # Value propositions - The dual-ended design offers two products in one, streamlining your makeup routine. - The Fresh Flush Duo simplifies achieving a coordinated blush and lip color, saving time and effort. # Benefits - Easy to create a cohesive makeup look - Quick and simple application - Versatile for different looks # Features - Dual-ended makeup stick - Blush and lip color in one - Multiple shades available # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is shot from the brand's perspective, demonstrating product use and highlighting features. # Storyline - 00:00–00:02 The video opens with a woman applying blush to her cheek. The intention is to showcase the product in action and immediately engage the viewer with its application. The audience experiences the ad from the brand's perspective, conveyed through a clear, well-lit shot of the product being used. The tone is straightforward and informative. - 00:02–00:06 Continuing from the first beat, the ad presents the first color combination, 'Garçonne + Onyx', with the woman applying the blush and then the lip color. The intention is to demonstrate one way the product can be used and its effect on the wearer's face. The perspective remains with the brand, showing a clear application process with straightforward results. The tone continues to be informative and focused on product demonstration. - 00:07–00:14 The ad transitions to the second color combination, 'Petal + Ballerine,' with the woman applying the blush and then the lip color. This beat aims to show another usage of the Fresh Flush Duo and its resulting look. The audience sees the application from the brand's perspective, maintaining a consistent demonstration style. The tone is still informative, highlighting the product's versatility. - 00:15–00:22 Switching to the third color combination, 'Chouchette + Bob,' the woman applies the blush and then the lip color. The intention is to further highlight the product's different application possibilities. The perspective is still that of the brand, focused on showcasing the product’s uses and effects. The tone remains informative and demonstrative. - 00:22–00:24 The ad concludes with a shot of the woman and text promoting a site exclusive set at a discounted price. This beat is intended to drive conversion by highlighting value and creating a sense of urgency to purchase. The perspective is directly from the brand, offering a specific deal. The tone is promotional, aiming to persuade the viewer to take immediate action.

# Ad summary This ad showcases a woman applying and talking about the Westman Atelier Hydrobalm Tinted Lipstick in 'English Rose'. She describes the shade as between pink and brown, soft, and like something she's owned and looked for forever. The ad closes with a shot of the woman lying in the sun with text overlay of the brand and website. # Brand positioning Westman Atelier is presented as a brand offering beauty products with a timeless, luxurious feel. The focus is on creating a sense of soft, understated elegance and enduring quality rather than trendy or fleeting styles. The brand aligns with values of subtlety, classic beauty, and finding that perfect, elusive item. It evokes a sense of heritage and discovery, suggesting products that feel like cherished possessions. The brand positioning is emotional, centered on the feeling of finding a perfect, long-sought-after item that seamlessly fits into a personal collection. # Product The featured product is Westman Atelier's Hydrobalm Tinted Lipstick in the shade 'English Rose'. The shade is described as somewhere between pink and brown, providing a soft, subtle color. The balm-like texture is implied through its name 'Hydrobalm' and the visual of its smooth application. Its presented as an essential beauty item with a hint of luxury and timeless appeal. The ad aims to convey that the product is not just a cosmetic item but a long sought after treasure. # Visual style The ad has a polished UGC feel with natural lighting and a soft, warm color palette. The editing style includes quick cuts and smooth transitions. The pacing is consistent, supporting the conversational tone. The audio and visual elements are synced, creating a seamless experience. # Hooks Spoken: Female 1: English Rose is that perfect shade. Text overlay: 00:00–00:03 Visual: 00:00–00:03: A split screen shows the top half of a fair-skinned woman’s face on the top half of the screen. Her hair is dark brown and shoulder length. The bottom half of the screen is a close up of her lips as she applies light pink lipstick from a white tube. # Funnel stage Consideration # Pain points The ad subtly addresses the frustration of searching for the perfect lipstick shade that feels both familiar and new. # Value propositions - The shade is described as the 'perfect shade', communicating a highly desirable, ideal color. - The product is presented as a timeless essential that the user has been looking for forever. # Benefits - Perfect shade between pink and brown - Softness # Features - Tinted lipstick in the shade 'English Rose' # Call to action SHOP AT WESTMAN-ATELIER.COM # Social proof - "English Rose is that perfect shade" – Female 1 (Customer) - "It has a softness to it, feels like something you've owned forever, but something you've also been looking for forever" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing their personal experience and opinion of the product. # Storyline - 00:00–00:04 The ad opens with a split-screen showing a woman's face and her applying lipstick. She describes the color 'English Rose' as the perfect shade. - 00:04–00:06 The woman continues describing the shade of lipstick, stating that it's somewhere between pink and brown. This provides additional detail about the color and shade of the product to help potential consumers decide if it aligns with their preferences. - 00:06–00:09 A shot shows the lipstick tube on a table, accompanied by a quick shot of the woman applying the lipstick. This provides a view of the product and its use, creating interest. - 00:09–00:11 The woman describes the lipstick as having softness to it and feeling like something you've owned forever. This highlights the quality and feel of the product, creating a desire to own it. - 00:11–00:13 The woman finishes her description, stating it's something you've also been looking for forever. This reinforces the idea that the lipstick is the perfect product that fulfills a long-standing desire. - 00:13–00:15 The ad ends with the woman lying down, with the brand and website address displayed. This provides a final view of the product's effect and informs viewers where to purchase.

# Ad summary This ad by Westman Atelier demonstrates how to apply their Lip Suede Matte Lipstick in Le Rouge along with their Lip Shape Lip Liner in Minou. The ad consists of a close-up shot of a fair-skinned woman applying the products to create an iconic red lip. # Brand positioning Westman Atelier is presented as a luxury beauty brand with a focus on creating iconic and classic looks. The brand seems to occupy a space that values quality, sophistication, and timeless beauty. The ad aligns with a lifestyle of elegance and self-care, emphasizing the creation of a polished and iconic red lip. Westman Atelier seems to ignore fleeting trends, focusing on classic beauty techniques and products. The brand positioning is both functional, providing high-quality makeup, and emotional, aiming to empower the user to achieve a sophisticated and iconic look. # Product The ad features two Westman Atelier lip products: the Lip Shape Lip Liner in Minou and the Lip Suede Matte Lipstick in Le Rouge. The Lip Shape Lip Liner is used to trace and define the lips, providing a base for the lipstick. The Lip Suede Matte Lipstick in Le Rouge is applied to create a classic red lip. The ad addresses the need for well-defined and long-lasting lip color, emphasizing how these products can help achieve an iconic red lip look. # Visual style The ad has a polished, commercial aesthetic with natural lighting and a focus on close-up shots to highlight the makeup application. The editing style is straightforward, with smooth transitions between shots. The production quality appears to be high-end, supporting the brand's sophisticated tone and target audience. The pacing is moderate, allowing viewers to follow the makeup application process easily. # Hooks Spoken: 00:01-00:02 Trace with Lip Shape Lip Liner. Text overlay: WESTMAN ATELIER / THE ICONIC RED LIP / TRACE WITH LIP SHAPE LIP LINER / In Minou Visual: 00:00–00:02 The video begins with a close-up shot of a fair-skinned woman with blonde hair styled in loose waves, wearing a white, knitted sweater, standing in front of a pale pink wall with a window visible in the background. She has full makeup on, including blush and red lipstick. She is looking directly at the camera, touching her hair. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The lip liner and lipstick combination to create the iconic red lip # Benefits - Achieving the iconic red lip - Defining and shaping lips with lip liner - Creating a matte finish with lipstick # Features - Lip Shape Lip Liner in Minou - Lip Suede Matte Lipstick in Le Rouge # Call to action SHOP NOW AT WESTMAN-ATELIER.COM # Social proof - None used. # Point of view - Customer 100% – The ad is delivered entirely from the perspective of a customer demonstrating how to use the product. # Storyline - 00:00–00:01 The ad opens with a fair-skinned woman with blonde hair already wearing Westman Atelier's 'The Iconic Red Lip.' - 00:01–00:05 00:01–00:05 The woman proceeds to demonstrate how to create the iconic red lip by using Westman Atelier's 'Lip Shape Lip Liner' in Minou. The woman provides an up-close demonstration of applying the lip liner. - 00:05–00:10 00:05–00:10 Next, the woman applies Westman Atelier's 'Swipe Lip Suede Matte Lipstick' in Le Rouge. The woman carefully applies the lipstick, showcasing the color and texture. - 00:10–00:13 00:10-00:13 The woman holds the product up, showcasing the final result, and provides the brand's website to shop.

# Ad summary This ad for the Westman Atelier Mimi Duo showcases the two lip products with a discount offer of $13 off when purchased together. The ad uses close-up shots of the lipsticks and lip tints and text overlays to highlight the offer. # Brand positioning Westman Atelier is presented as a luxury beauty brand that is offering high-quality lip products. The brand is positioned to make customers feel confident and polished. The minimalistic design of the packaging and the focus on clean beauty suggest an alignment with a sophisticated and health-conscious lifestyle. The brand is conveyed as high end, with an elevated feel that emphasizes natural beauty and simple elegance, appealing to those who want to invest in fewer but high-quality beauty products. # Product The ad features the Mimi Duo, a set of two lip products from Westman Atelier: a lipstick and a lip tint. The lipstick is presented in a light pink case with gold accents around the opening, embossed with the brand name. The lipstick has a semi-matte finish, and the lip tint comes in a silver case. Both are available in matching rose shades to enhance the natural lip color. The advertisement conveys that purchasing both products together provides a discount of $13, incentivizing customers to try both lip products. # Visual style The ad has a polished and high-end aesthetic, with soft, diffused lighting. The focus on close-up product shots gives a luxury commercial feel. The minimalist background and clean presentation support the brand's sophisticated tone. The static shots and smooth transitions contribute to the elegant and focused presentation of the products. The ad utilizes a slow, steady pacing to allow viewers to observe the product details. # Hooks Text overlay: 00:00-00:06 THE Mimi DUO / 00:00-00:06 Take $13 off when you buy them both! / 00:00-00:06 WESTMAN ATELIER Visual: 00:00–00:06: A close-up shot features two Westman Atelier lip products—a lipstick and a lip tint—arranged artfully against a soft, light gray background. The lipstick, in the foreground, is partially open, revealing a mauve color bullet adorned with tiny heart imprints. The lipstick case is light pink with gold ring accents, and the brand name 'WESTMAN ATELIER' is embossed in gold around the base. The lip tint, in a silver tube, is positioned slightly behind and to the left of the lipstick. The foreground lighting highlights the textures and subtle shimmer of the products. The background remains out of focus, keeping the attention on the makeup. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Purchase lip and cheek product together for a discount. - Brand provides a variety of makeup products to create a complete look. # Benefits - Take $13 off when you buy them both! # Features - Lipstick - Lip tint # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This ad promotes the brand by advertising the product with an offer. # Storyline - 00:00–00:06 The Westman Atelier Mimi Duo is displayed, along with the promotion.

# Ad summary This ad showcases Westman Atelier's Trace & Tint lip duo, highlighting the value of purchasing the products together for a polished, fuss-free lip look. # Brand positioning Westman Atelier is presented as a luxury beauty brand that focuses on high-quality, effortless makeup solutions. The brand emphasizes simplicity and sophistication, offering products designed to deliver a polished look without unnecessary complexity or 'fuss.' The positioning blends functional benefits (complete, polished lip) with emotional appeal (effortless beauty). Westman Atelier aims to occupy the space of accessible luxury, where customers can achieve a refined appearance with ease, moving away from overly complicated or time-consuming beauty routines. # Product The ad features 'The Trace & Tint Duo,' a set designed to create a 'complete, polished lip without the fuss.' The duo includes a lip liner (Trace) and a lipstick (Tint). The products are presented as complementary, designed to be used together to achieve a refined lip look. The ad highlights the convenience and value of purchasing the set, noting it is offered at a special price of $70, compared to its individual value of $84. The duo is designed for anyone seeking a polished, put-together appearance without the need for complicated or time-consuming makeup application. # Visual style The ad features a clean and minimalist aesthetic with a focus on the product. It uses soft lighting and a simple background to highlight the product's design and quality. The overall style is polished and sophisticated, aligning with the brand's luxury positioning. # Hooks Headline: THE TRACE & TINT DUO # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of achieving a polished lip look with too much effort. The quote 'The complete, polished lip without the fuss' highlights this. # Value propositions - The Trace & Tint Duo: complete, polished lip without the fuss for $70 ($84 value) # Benefits - Complete, polished lip without the fuss # Features - Lip liner (Trace) - Lipstick (Tint) # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the ad emphasizes the features, benefits, and value proposition of the product, promoting it from the brand's point of view. # Storyline - The ad opens by presenting 'The Trace & Tint Duo,' immediately introducing the product offering and its purpose. This serves to grab the viewer's attention with a specific product and set the stage for the rest of the advertisement, told from the brand's perspective. - The advertisement promises 'The complete, polished lip without the fuss,' highlighting the key benefit of the product: effortless beauty. This is intended to appeal to the target audience by addressing a common pain point—the desire for a refined look without complicated application, speaking from the brand's perspective. - The ad concludes by stating the price '$70 ($84 value),' emphasizing the monetary value and potential savings for the customer. This provides a clear incentive to purchase the duo, framing it as a smart financial decision from the brand's perspective.

# Ad summary This is an ad for Westman Atelier makeup. It features 2 product pairings of lipsticks and lip liners, promoting savings through the 'Trace & Tint Duo'. # Brand positioning Westman Atelier is presented as a luxury beauty brand, offering high-end makeup products with a focus on clean ingredients and sophisticated aesthetics. The brand occupies a premium space in the cosmetics market, as indicated by the bundled price point, aiming to appeal to customers who value quality, ethical formulations, and effortless elegance. The brand's clean, minimalist packaging and focus on color pairings suggests a positioning that values simplicity and curated beauty routines, likely appealing to consumers seeking a refined and streamlined approach to makeup. # Product The advertised product is the 'Trace & Tint Duo' by Westman Atelier, a set consisting of a lip liner and a lipstick designed to complement each other. The lip liner is a wooden pencil with the brand name printed on the side, presented in a neutral shade. The lipstick comes in a streamlined, off-white tube with a solid cap, offering a dark mauve color. The pairing aims to simplify the process of coordinating lip makeup, suggesting convenience and a polished look. The ad addresses the potential purchase barrier of high prices by offering the duo at a reduced price of $70, compared to its original value of $84. # Visual style The ad has a clean and minimalist aesthetic, emphasizing the luxury positioning of the brand. The production quality is high, with a studio-shot product display on a plain white background. The ad uses a flatlay arrangement of the product. The typography is simple and legible, enhancing the clean feel of the image. # Hooks Headline: THE TRACE & TINT DUO # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Mix and match your liner and lipstick pairing to save. - $70 ($84 value) # Benefits - save # Features - Mix and match your liner and lipstick pairing # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad title and the product value being communicated from the brand to the audience. - Customer: The line 'Mix and match your liner and lipstick pairing to save.' showcases a benefit for the customer. # Storyline - The ad opens by introducing the 'Trace & Tint Duo', immediately informing the viewer of the product offering. This is told from the brand's perspective, setting the stage for what's being advertised. - The storyline then suggests the user can 'Mix and match your liner and lipstick pairing to save', positioning the product as a way to simplify makeup routines and save money. The perspective shifts to one that benefits the customer, highlighting the value proposition. - Finally, the price of '$70 ($84 value)' is presented, reinforcing the offer and further incentivizing a purchase. This is again presented from the brand’s perspective, providing the necessary transactional information.

# Ad summary This ad showcases Westman Atelier's Hydrobalm Tinted Lipstick. The ad features a model applying the product in various settings to highlight its ease of use and versatility. # Brand positioning Westman Atelier is presented as a luxury makeup brand with a focus on natural, effortless beauty. The brand is positioned as high-end and sophisticated, aligning with a lifestyle of simplicity, elegance, and on-the-go convenience. Westman Atelier pushes against the trend of overly complicated or dramatic makeup looks, instead prioritizing a minimalist approach with easy-to-use products. # Product The Hydrobalm Tinted Lipstick is a moisturizing lipstick designed for easy, on-the-go application. It is packaged in a sleek, minimalist tube, emphasizing its portability. The product is presented as a swipe-and-go color solution, perfect for adding a touch of color and hydration throughout the day. The ad highlights the 'English Rose' shade, suggesting a range of color options. The lipstick is marketed as a quick and simple way to enhance one's natural beauty without the need for complicated application techniques. # Visual style The ad has a polished, commercial aesthetic with a clean and minimalist visual style. The editing features quick cuts and smooth transitions, giving it a modern and dynamic feel. The production quality is high-end, aligning with the brand's luxury positioning. The pacing is moderate, with consistent cuts that emphasize the product and its ease of use. # Hooks Text overlay: 00:00–00:02 INTRODUCING / 00:00–00:02 HYDROBALM TINTED LIPSTICK / 00:00–00:02 WESTMAN ATELIER Visual: 00:00–00:02: Close-up shot of a fair-skinned young woman applying lipstick. She has long brown hair, a white top, and gold hoop earrings. The background is blurred. Text overlay reads "INTRODUCING HYDROBALM TINTED LIPSTICK WESTMAN ATELIER." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a pain point of makeup application being difficult or time consuming, as it calls the product "the swipe-and-go color you've been waiting for." # Value propositions - A moisturizing tinted lipstick in portable packaging for simple, on-the-go application. # Benefits - Swipe-and-go color # Features - Tinted lipstick - Hydrobalm # Call to action SHOP NOW AT WESTMAN-ATELIER.COM # Social proof - None used. # Point of view - Customer 100% – Communicated through a person applying the product. # Storyline - 00:00–00:02 The Westman Atelier Hydrobalm Tinted Lipstick is introduced. - 00:00–00:02 A woman applies Westman Atelier Hydrobalm Tinted Lipstick to her lips. This moment is from her perspective, with the focus on her face. - 00:02–00:07 The model is shown applying the Hydrobalm Tinted Lipstick outside while she's out for the day. - 00:03–00:06 She receives a call on her phone while outside. - 00:07–00:09 The model is seen reapplying the lipstick while on the go. - 00:09–00:15 Transition to product shots and lifestyle shots. The product is sitting on a table. - 00:11–00:15 Tea is poured and a woman sips from a tea cup. The text overlay prompts the viewer to shop now.

# Ad summary This ad for Westman Atelier features a static image of their lipstick with customer testimonials displayed as text overlays. The ad aims to highlight the quality and customer satisfaction with the product. # Brand positioning Westman Atelier is presented as a luxury beauty brand, focusing on high-quality, desirable products. The brand aligns with a sophisticated and discerning lifestyle, emphasizing elegance and customer satisfaction. The brand positioning is emotional, focusing on the customer's experience and enjoyment of the product, as highlighted by the positive testimonials. # Product The featured product is Westman Atelier's lipstick, presented in a sleek, light pink and gold tube. The lipstick itself is a deep pink shade with small heart imprints. The ad emphasizes the lipstick's smooth application, long-lasting wear, and ability to give lips a pop of color. The testimonials address potential purchase barriers by highlighting the lipstick's effortless glide and comfortable feel, suggesting it is worth trying for its superior quality and performance. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the product in a simple, elegant manner. The static shot and neutral background create a high-end feel, emphasizing the luxury nature of the brand. The editing style is static, with text overlays providing the only dynamic element. The pacing is slow and consistent, allowing viewers to focus on the product and testimonials. # Hooks Text overlay: 00:00–00:09 WESTMAN ATELIER / 00:00–00:09 ★★★★★ / 00:00–00:01 “This is my new favorite lipstick.” / 00:00–00:01 -LOIS U Visual: 00:00–00:01 A static shot features a Westman Atelier lipstick centered against a light gray background. The lipstick is a deep pink shade with small heart imprints on the bullet. The tube is light pink with a gold accent at the base. Above the lipstick, the brand name 'WESTMAN ATELIER' is displayed in a simple sans-serif font, followed by a five-star rating. The customer testimonial 'This is my new favorite lipstick.' – LOIS U is displayed below the rating. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of lipsticks that don't last long, are difficult to apply, or don't provide the desired color payoff. 'Lasts all day & gives my lips the pop they need. Easy and smooth to apply.' # Value propositions - High-quality lipstick that glides on effortlessly and lasts all day - Provides a luxurious feel, like silk on the lips - Easy to apply and gives lips the perfect pop of color # Benefits - Effortless glide - Stays on for a long period of time - Feels like silk on my lips - Amazing lipstick # Features - Smooth application - Long-lasting wear - Gives lips the pop they need - Easy to apply # Call to action None used. # Social proof - “This is my new favorite lipstick.” – LOIS U - “It glides on effortlessly and stays on for a long period of time.” – CHR - “It’s like silk on my lips.” – DESIREE C. - “This is absolutely the most amazing lipstick I’ve ever used…” – KASSIE C. - “Lasts all day & gives my lips the pop they need. Easy and smooth to apply.” – KERRY D. # Point of view - Customer 100% – The ad relies entirely on customer testimonials to promote the product. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a static shot of the Westman Atelier lipstick, accompanied by the brand name and a five-star rating. A customer testimonial appears: 'This is my new favorite lipstick.' – LOIS U. - 00:01–00:03 00:01–00:03 The testimonial changes to: 'It glides on effortlessly and stays on for a long period of time.' – CHR. - 00:03–00:05 00:03–00:05 The testimonial changes to: 'It's like silk on my lips.' – DESIREE C. - 00:05–00:07 00:05–00:07 The testimonial changes to: 'This is absolutely the most amazing lipstick I've ever used...' – KASSIE C. - 00:07–00:09 00:07–00:09 The testimonial changes to: 'Lasts all day & gives my lips the pop they need. Easy and smooth to apply.' – KERRY D.

# Ad summary This ad features Westman Atelier's Hydrobalm Tinted Lipstick in shade Juice. The ad shows the product and a close-up demonstration of the lipstick being applied. # Brand positioning Westman Atelier is presented as a luxury beauty brand offering high-end tinted lipsticks. The brand is positioned as a creator of premium cosmetic products, as is implied from the product quality and the overall polished aesthetic of the ad. The brand focuses on functional beauty solutions, specifically a tinted lipstick that is hydrating and provides a natural wash of color. The brand ignores the norm of budget-friendly tinted lip balms by offering a premium, high-quality alternative. # Product The featured product is Westman Atelier's Hydrobalm Tinted Lipstick in the shade Juice, as indicated on the lower right quadrant of the split screen. The product works as a tinted lip moisturizer, adding a wash of color while hydrating the lips. The lipstick provides sheer, buildable color and the visual of the balm being swiped across the lips shows the product is easy to apply. The product is for anyone looking for a hydrating lip color that is easy to apply and provides a natural tint. # Visual style The ad has a polished and clean aesthetic. The video appears to be studio lit. The color palette is minimal, focusing on the pink tint of the lip balm and the white packaging. There are static shots and smooth transitions. The pacing is slow, allowing the viewer to focus on the product and its application. # Hooks Text overlay: 00:00–00:04: WESTMAN ATELIER / 00:00–00:04: HYDROBALM TINTED LIPSTICK / 00:00–00:04: IN SHADE Juice Visual: 00:00–00:04: A four-way split screen. The upper left quadrant shows a close-up of lips with no product applied. The upper right quadrant shows a fair-skinned person applying Westman Atelier's Hydrobalm Tinted Lipstick, which has white packaging and a red lipstick bullet, to their lips with a white applicator. The bottom left quadrant shows a close-up of lips with the product applied. The bottom right quadrant displays a solid red screen with "WESTMAN ATELIER" in white text at the top, followed by "HYDROBALM TINTED LIPSTICK" in white text, followed by "IN SHADE Juice" in white text at the bottom. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Tinted lip moisturizer that adds a wash of color while hydrating the lips. - Provides sheer, buildable color. - Easy application. # Benefits - Hydrating color - Easy to apply # Features - Tinted lipstick - Hydrobalm # Call to action None used. # Point of view - Brand 100% – The ad showcases the product's application and highlights its features. # Storyline - 00:00–00:04 00:00–00:04: The ad opens with a four-way split screen. The upper left quadrant shows a close-up of lips with no product applied. The upper right quadrant shows the lipstick product being applied to lips. The bottom left quadrant shows lips with the product applied. The bottom right quadrant displays the product's name and brand.

# Ad summary This ad showcases the Westman Atelier Hydro Balm tinted lipstick in the shade Nectar. The ad features a close-up of a woman applying the product, highlighting the texture and color. The product is displayed at the bottom left corner. # Brand positioning Westman Atelier is presented as a luxury makeup brand focusing on clean beauty. The visuals and product presentation indicate a brand that values sophistication and subtle enhancement of natural beauty, moving away from heavy or dramatic makeup trends. The focus on a 'hydrobalm' suggests a blend of skincare and makeup, appealing to customers who prioritize both health and aesthetics. The brand positions itself in the high-end market, emphasizing quality, efficacy, and a natural, refined look. # Product The featured product is the Westman Atelier Hydro Balm tinted lipstick, specifically in the shade Nectar. It's presented as a hybrid product that combines the hydrating benefits of a lip balm with the color payoff of a lipstick. The balm is designed for everyday wear, providing a subtle tint and a glossy finish. It is intended to be easy to apply and comfortable to wear, focusing on moisturizing and enhancing the lips' natural appearance. The product addresses the common desire for a lip product that is both beautiful and beneficial for lip health, addressing concerns about dryness or heavy coverage. # Visual style The ad has a polished and clean aesthetic, typical of high-end beauty brands. The editing is simple, with static shots and direct cuts. The production quality is high, aiming for a commercial feel that emphasizes the product's luxury appeal. The color palette is soft and natural, highlighting the subtle color of the lip balm. The pacing is moderate, around 20 cuts per minute, with audio-visual sync focusing on the visual demonstration of the product. # Hooks Text overlay: 00:00–00:03: WESTMAN ATELIER / 00:00–00:03: HYDROBALM / 00:00–00:03: TINTED LIPSTICK / 00:00–00:03: IN SHADE Nectar Visual: 00:00–00:00: A quad split screen with the product displayed in the lower left. / 00:00–00:02: The upper right of the split screen shows a close-up of a woman's lips as she applies the Westman Atelier Hydro Balm tinted lipstick. / 00:02–00:03: A close-up shot of the woman's lips as she rests her face in her hands. # Funnel stage Top of funnel (Awareness) # Pain points Dry, unappealing lips. # Value propositions - Combining the color of a lipstick with the benefits of a lip balm # Benefits - Moisturizing # Features - Tinted Lipstick # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad showcases a close-up of the woman applying the product and showing the product on her lips. # Storyline - 00:00–00:00 The ad opens with a close-up of a woman's lips with the product already applied. - 00:00–00:02 00:00–00:02: The view switches to a woman applying the Westman Atelier Hydro Balm tinted lipstick in the shade Nectar to her lips. - 00:02–00:03 00:02–00:03: A final close-up of the woman with the lip balm applied.

# Ad summary The ad showcases the Westman Atelier Hydro Balm tinted lipstick. A model applies the balm in the shade "Glögg" while a text overlay states it is available at westman-atelier.com. # Brand positioning Westman Atelier is presented as a luxury beauty brand, positioning itself within the high-end cosmetics market. The brand aligns with a minimalist aesthetic through the product's simple white packaging and the model's natural look. Westman Atelier avoids over-the-top glamour, instead promoting understated elegance and effortless beauty. The brand positioning appears to be functional by offering a hydrating tinted lip balm that is a high-quality product that fits seamlessly into a sophisticated beauty routine. # Product The featured product is the Westman Atelier Hydro Balm tinted lipstick. It is a lip balm with added color. The lip balm is contained in a sleek, minimalist white tube with the brand name subtly printed on the side. The balm is for anyone looking to hydrate and add a touch of color to their lips. The shade featured is "Glögg." A unique selling point appears to be the product's dual function as both a hydrating balm and a tinted lipstick. The product is applied directly to the lips from the tube. It is shown as being available for purchase at westman-atelier.com. # Visual style The ad has a polished, high-end aesthetic with natural lighting and a focus on clear product visuals. The editing is smooth with a static shot, with the overall production quality gives the impression of a high-end commercial. The cuts are timed loosely with the music track. The visuals focus on the model's natural features and the product's clean design. # Hooks Text overlay: 00:00–00:02 New! / 00:00–00:02 HYDROBALM / 00:00–00:02 TINTED LIPSTICK Visual: 00:00–00:01: Close-up shot of a fair-skinned young woman's face. She has light blue eyes, freckles, and naturally styled eyebrows. She holds a white tube of Westman Atelier Hydro Balm tinted lipstick in front of her face. Text overlay reads "New! HYDROBALM TINTED LIPSTICK". / 00:01–00:02: Tighter close-up shot of the product as the tube rotates slightly to display the burgundy lipstick. Text overlay reads "New! HYDROBALM TINTED LIPSTICK". # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Dual function as both a hydrating balm and a tinted lipstick. # Benefits - Adds a touch of color to the lips # Features - Tinted lip balm # Call to action AVAILABLE NOW AT WESTMAN-ATELIER.COM # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of someone who might use or demonstrate the product, showing the ease of application and the resulting look. # Storyline - 00:00–00:01 The ad opens by showcasing the product. - 00:01–00:02 The product tube rotates slightly to show the shade within. - 00:02–00:05 The model applies the balm to her lips. This section highlights the ease of application and the color payoff. - 00:05–00:07 The camera focuses on the model's face after application and adds text to advertise the product website.

# Ad summary This ad showcases the Westman Atelier Hydro Balm Tinted Lipstick in various shades. It uses a montage of close-up shots to highlight the product's application and color payoff on different skin tones. # Brand positioning Westman Atelier positions itself as a luxury beauty brand that emphasizes clean ingredients and high performance. The brand promotes a sophisticated, minimalist aesthetic, focusing on enhancing natural beauty with a curated selection of products. By emphasizing a less-is-more approach and clean formulations, Westman Atelier pushes against the norms of overly complex beauty routines and potentially harmful ingredients, aligning with values of health, simplicity, and understated elegance. The brand aims to occupy a space in the consumer's mind as a provider of premium, conscious beauty choices for the discerning individual. # Product The featured product is the Westman Atelier Hydro Balm Tinted Lipstick. It is a lip product designed to deliver both hydration and a touch of color. The lipstick comes in a white tube with silver accents. The ad explicitly showcases the product's color payoff on various skin tones. The product is shown being applied directly to the lips from the tube. The lipstick shades highlighted in the ad are "Juice", "Brique", and "English Rose". It is worth trying or buying for individuals seeking a hydrating lip balm with buildable color. # Visual style The ad has a polished, high-end aesthetic with clean visuals and a focus on showcasing the product's texture and color payoff. The editing style uses quick cuts to display different shades and applications. The production quality is very high, giving it a commercial feel. The pacing is moderate, with cuts timed to the music. # Hooks Text overlay: HYDROBALM / TINTED LIPSTICK / IN SHADE / Juice Visual: A five-panel layout shows four blocks with pink backgrounds, closeups of lips, and the product, framing a center panel with text overlay. / Top center: the lipstick in shade "Juice" is shown with the brand name "WESTMAN ATELIER" embossed. Top right: A person with fair skin and light pink lips looks at the camera. Middle: The lips of a person with medium skin tone are shown applying the lipstick with the tube in hand. Bottom left: A flat pink block with the text "IN SHADE Juice" in white text. Bottom right: A closeup of the lipstick is applied to the bottom lip. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Hydration + color. # Benefits - Hydration - Color payoff # Features - Tinted lipstick - Hydro balm # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing the product and its features in a visually appealing manner. # Storyline - 00:00–00:01 The ad opens with a mosaic-style layout. - 00:01–00:09 Close-up shots feature different shades of Westman Atelier Hydro Balm Tinted Lipstick and show the application on lips with varying skin tones. - 00:01–00:09 Text overlay displays the product name and shades.

# Ad summary This ad features a woman applying Westman Atelier's Hydrobalm Tinted Lipstick. The ad follows the woman throughout her day and emphasizes how easy it is to use the product. The ad concludes with a call to action to shop the product on Westman Atelier's website. # Brand positioning Westman Atelier is presented as a modern, luxury beauty brand that prioritizes effortless application and a natural look. The brand aims to occupy a space in the consumer's mind as a go-to for beauty that complements an on-the-go, active lifestyle. The ad aligns the brand with values of simplicity and understated elegance, pushing against the notion that beauty routines need to be complex or time-consuming. The brand positioning is functional, highlighting the simplicity of the product's design and application, as well as emotional, aligning with the values of an active lifestyle. # Product The ad features Westman Atelier's Hydrobalm Tinted Lipstick, a hydrating lip product that delivers a natural-looking tint. The product is shown to be easy to apply, with a "swipe-and-go" application that is perfect for on-the-go use. The ad highlights the product's compact, travel-friendly packaging, making it easy to carry in a purse or pocket. The lipstick is showcased being used in various settings, suggesting it is versatile for any occasion. The ad addresses the purchase barrier of time, as it emphasizes the speed and ease of application, ideal for those with busy lifestyles. # Visual style The ad has a natural aesthetic with a polished feel. The video consists of static shots and quick cuts. The production quality has a hybrid feel, with the shots looking like they could come from a user-generated source or a commercial. The pacing has quick cuts and stays consistent throughout the ad. # Hooks Text overlay: INTRODUCING / HYDROBALM TINTED LIPSTICK / WESTMAN ATELIER Visual: 00:00–00:02 The woman stands in an apartment hallway next to a gray wall and a dark elevator. She wears a white top, a black coat, and wide-legged jeans. She has a large, black, bucket-style purse over her shoulder. She applies the balm to her lips and opens her mouth. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - swipe-and-go color: the quick and easy application is perfect for busy lifestyles # Benefits - Introducing Hydrobalm Tinted Lipstick - The swipe-and-go color you've been waiting for # Features - swipe-and-go color # Call to action SHOP NOW at WESTMAN-ATELIER.COM # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of the woman using the product, highlighting its ease of use and integration into her daily routine. # Storyline - 00:00–00:02 00:00–00:02 A woman in a black coat and jeans pulls a small balm from her purse, applies it to her lips, and opens her mouth, showing her teeth. This moment introduces the product. - 00:02–00:04 00:02–00:04 The woman walks down a hallway. The message here is showing the woman doing everyday activities. - 00:05–00:07 00:05–00:07 The video then cuts to a triptych of the same woman applying the balm in a taxi, a close-up of the balm, and a close-up of her lips as she applies it. The purpose is to highlight the shade and application. - 00:07–00:10 00:07–00:10 The woman walks down the street with a red fire hydrant in the background. The message is the same as earlier: portraying everyday activities. - 00:10–00:12 00:10–00:12 The video cuts to an overhead shot of water being poured into a glass. The balm sits next to the glass. The message is that the product fits seamlessly into her everyday lifestyle. - 00:12–00:15 00:12–00:15 The video cuts to the woman drinking a matcha latte. She is wearing the balm, as evidenced by the lipstick stain on her cup. The message is the same: the product fits seamlessly into her everyday lifestyle. - 00:15–00:17 00:15–00:17 The video cuts to a shot of the woman and her friend applying the balm on a couch together. The message is that the product can be used in social settings, too. - 00:17–00:22 00:17–00:22 The video cuts to a variety of shots of the woman walking down the street and applying the balm, ending with the Westman Atelier logo and a URL for the product. The purpose is to show the versatility of the product.

# Ad summary This ad promotes Westman Atelier's Hydrobalm Tinted Lipstick, showcasing its application and highlighting the brand's aesthetic through close-up shots of a model applying the product. The ad focuses on the product's ability to provide a subtle tint while maintaining a natural, effortless look. The ad concludes with a clear call to action, directing viewers to shop now at the Westman Atelier website. # Brand positioning Westman Atelier positions itself as a luxury beauty brand offering products that enhance natural beauty with a focus on simplicity and elegance. The brand aligns with a minimalist, sophisticated lifestyle, emphasizing effortless beauty routines. Westman Atelier seemingly pushes against the trend of overly complex makeup routines, offering streamlined, high-quality products for a polished yet understated look. The brand's positioning is functional, focusing on performance and simplicity, while also carrying an emotional appeal through empowerment and confidence-boosting natural beauty. # Product The ad showcases Westman Atelier's Hydrobalm Tinted Lipstick, a product designed to provide a subtle tint to the lips while maintaining a hydrating, balm-like feel. The lipstick comes in a sleek, minimalist white tube, consistent with the brand's aesthetic. The product is aimed at individuals seeking a natural, everyday lip color that is easy to apply and comfortable to wear. The ad explicitly mentions the shade 'Juice,' highlighting the available color options. A USP conveyed is the product's ability to provide a hint of color without the heaviness of a traditional lipstick, making it perfect for on-the-go application and everyday wear. The application shots imply that it addresses the pain point of wanting a polished look without excessive effort or makeup. # Visual style The ad has a polished, high-end commercial aesthetic, with a focus on clean visuals and close-up shots. The editing style is smooth with minimal cuts, allowing the focus to remain on the product and the model's natural beauty. The pacing is consistent, creating a calm and sophisticated feel. The visuals are timed with the music. # Hooks Text overlay: 00:00–00:02: New! / 00:00–00:02: HYDROBALM TINTED LIPSTICK Visual: 00:00–00:01: Close-up shot of fair-skinned hands holding a Westman Atelier Hydrobalm Tinted Lipstick in its packaging. The lipstick bullet is visible. The background is out of focus. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of wanting a polished, natural look without the heaviness or commitment of traditional lipstick. # Value propositions - Subtle tint for effortless beauty - Hydrating balm-like feel # Benefits - Hint of color # Features - HYDROBALM TINTED LIPSTICK # Call to action SHOP NOW AT WESTMAN-ATELIER.COM # Social proof - None used. # Point of view - Customer 100% – The entire video is from the point of view of a customer using and demonstrating the product. # Storyline - 00:00–00:01 The ad opens with a close-up shot of the Westman Atelier Hydrobalm Tinted Lipstick in its packaging. - 00:01–00:06 Following the product display, the ad transitions to the model applying the lipstick to her lips. This segment clearly demonstrates how the product is used. - 00:06–00:12 After the application, the model touches her finger to her lips. The perspective shifts to a close-up of her face, framing her eyes and lips and showcasing the final look.