How goop Advertises on Meta

# Ad summary A woman shares her morning routine featuring Goop Beauty's Youth-Boost NAD+ Peptide Rich Cream. # Brand positioning Goop Beauty is presented as a luxury skincare brand that prioritizes high-quality ingredients and a sensorial experience. It aims to occupy a space in the consumer's mind as a premium brand, aligning with values of self-care and wellness. The brand pushes against the norm of quick, results-driven skincare by emphasizing the enjoyable, cocooning texture of the product. Goop Beauty products are positioned as both functional and emotional, offering tangible benefits and a luxurious experience. # Product The featured product is Goop Beauty's Youth-Boost NAD+ Peptide Rich Cream. The cream is described as having a balm-like, thick texture that provides a cocooning, cushioning effect when applied to the face. It is presented as an incredible product suitable for all ages and skin types. The ad demonstrates that the cream layers well underneath makeup and other products, resulting in a smooth skin texture without pilling. The cream's use case is as a daily moisturizer in one's morning routine. # Visual style The ad has a polished, UGC feel, with natural lighting and smooth transitions. It aims for an authentic and relatable tone. The pacing is moderate, with cuts timed to key product actions or voiceover lines. The overall aesthetic is bright and clean, emphasizing the skincare product's luxurious quality. # Hooks Spoken: 00:00–00:06: Good morning. There are a couple non-negotiables in my morning routine, and one of them is coffee, and the other is my skincare routine. Text overlay: 00:00–00:01: good morning / 00:01–00:02: non-negotiables / 00:02–00:03: in my morning routine, / 00:03–00:04: and one of them is coffee / 00:04–00:06: and the other is / 00:05–00:06: my skincare routine. Visual: 00:00–00:05: A medium close-up shot of a woman with fair skin, dark hair, and light makeup, wearing a white collared shirt. She is holding a white mug and speaking directly to the camera. Behind her, there's a light-colored door and a glimpse of exposed ceiling pipes. Sunlight casts shadows on the wall. # Funnel stage Consideration # Pain points Some face creams do not layer well under other products, such as makeup, and can cause pilling. # Value propositions - The Youth-Boost NAD+ Peptide Rich Cream can have a cushioning effect on the face. - The Goop Beauty cream layers well under makeup and other products. - This cream layers well so you can add your makeup routine. - You will get smooth skin with no pilling. # Benefits - Cocooning cushioning effect - Layers well underneath all of my other products - My skin texture is perfectly smooth - There's no pilling # Features - Youth-Boost NAD+ Peptide Rich Cream - Balm-like texture - Thick cream # Call to action None used. # Social proof - "Lately, I've been loving the goop beauty youth-boosting NAD+ peptide rich cream. Incredible product." - "I cannot recommend it enough." # Point of view - Customer 100% – The entire video is told from the perspective of a skincare enthusiast sharing her personal routine and experience with the product. # Storyline - 00:00–00:05 00:00–00:05: The creator greets the audience and mentions two non-negotiables in her morning routine: coffee and skincare. This serves to introduce the segment. - 00:05–00:09 00:05–00:09: The creator wipes her face with a towel, further reinforcing the importance of her skincare routine. This action sets the stage for the product reveal. - 00:09–00:16 00:09–00:16: The creator presents and praises the Goop Beauty Youth-Boost NAD+ Peptide Rich Cream, calling it an "incredible product". This introduces the featured product. - 00:16–00:25 00:16–00:25: The creator describes the balm-like, thick texture of the cream and demonstrates how it feels on the face, mentioning its "cocooning, cushioning effect". This offers a sensorial description of the product's texture and feel. - 00:25–00:27 00:25–00:27: The creator states that the cream is suitable for all ages and skin types. This reinforces the product's broad appeal. - 00:27–00:35 00:27–00:35: After applying makeup, the creator shares her recommendation and shows how well the cream layers underneath other products. This highlights the product's compatibility with makeup and promotes its practical benefits. - 00:35–00:39 00:35–00:39: The creator shows that her skin texture is smooth and there's no pilling, thus showing a tangible benefit of the cream. This serves as a product demonstration. - 00:39–00:44 00:39–00:44: The creator concludes her morning routine segment and says she will take this one with her. This provides closure to the routine while highlighting the product's continued benefits.

# Ad summary This ad is for Gwyn Marney t-shirt. The ad shows a woman wearing the shirt and the name of the brand is shown on top of the image. # Brand positioning The Gwyn brand is presented as a contemporary and stylish clothing line. Its positioning is primarily functional, emphasizing design and quality. The brand aligns with a modern, sophisticated lifestyle and pushes against fast-fashion trends by focusing on timeless pieces. With a minimalist aesthetic, Gwyn appears to value simplicity and elegance, aiming to occupy a space in the consumer's mind as a purveyor of well-crafted, enduring wardrobe staples. # Product The featured product is the 'marney t-shirt' by Gwyn, a long-sleeved shirt with a horizontal black and cream striped pattern. It is being worn by a person whose back is facing the camera, which conveys a sense of the fit and style of the garment. The t-shirt appears to be made of a soft, comfortable material, as it drapes smoothly over the wearer's body. Its USPs appear to be its classic design and high-quality construction, making it a versatile and timeless addition to any wardrobe. The ad tells the viewer that this product is a stylish and essential piece that is worth investing in. # Visual style The ad has a clean and minimalist visual style with a focus on the product. The production quality appears to be high, with a studio-shot image. The image treatment is simple with natural lighting and no filters. The typography is integrated seamlessly, with a large and bold font for the brand name and a smaller font for the product description. The overall effect is sophisticated and elegant, designed to capture attention in-feed and convey a sense of quality and style. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Long sleeve - Striped # Call to action None used. # Social proof - None used # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and highlighting its features and brand name. # Storyline - The ad opens with a shot of a woman wearing a striped t-shirt and black skirt. The intention is to showcase the featured product. This is told from a brand perspective. - The ad then adds the brand name, in big white letters over top of the product, and the product name in smaller letters below. The intention is to highlight the product name and brand. This is told from a brand perspective.

# Ad summary This ad showcases the Ondine Dress from GWYN with a focus on its design and details. # Brand positioning GWYN is presented as a high-end fashion brand, focusing on classic and elegant designs. The brand aims to occupy a space in the consumer's mind that values sophistication and timeless style. It aligns with values of understated luxury and attention to detail, promoting a lifestyle of refined elegance. GWYN ignores fast-fashion trends and competitor behaviors, instead prioritizing lasting quality and classic appeal. The brand positioning is primarily emotional, appealing to consumers who desire to project an image of sophistication and grace. # Product The Ondine dress is a midi-length dress with a black body and lace trim at the top and bottom. It features thin straps and a slit on one side, showcasing a blend of classic and contemporary design elements. The dress appears to be made from a soft, flowing material, suggesting comfort and elegance. The intended user is someone looking for a sophisticated and timeless piece that can be worn on various occasions, from evening events to more formal gatherings. This dress is worth buying because it is a versatile piece, sophisticated, and will be a lasting item in any wardrobe. # Visual style The ad's visual style is clean and minimalist, with a focus on showcasing the dress's design and fit. The production quality appears to be high, suggesting a professional photoshoot. The image treatment includes soft lighting and a muted color palette, which contributes to the overall sophisticated aesthetic. The typography is elegant and modern, integrated seamlessly into the visual composition. The style contrasts with typical high-energy social media visuals, creating a sense of understated luxury and refinement, which might increase stop power in a busy feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The dress is a sophisticated and versatile piece suitable for various occasions. # Benefits - Sophisticated and elegant style - Versatile for various occasions - A timeless addition to any wardrobe # Features - Lace trim on the top and bottom of the dress - Slit on one side - Thin straps # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the image is from the brand, as it showcases the Ondine dress in an appealing way to highlight its design and brand identity. # Storyline - The ad begins with a full shot of the Ondine dress worn by a person. This is intended to immediately display the product's overall design and fit, from the brand's perspective. - The focus then shifts to the 'GWYN' branding, which visually establishes brand recognition and product identity. This is from the brand's perspective. - Finally, the ad provides the name of the product, 'ondine dress,' which completes the introduction and identifies the specific item being advertised, from the brand's perspective.

# Ad summary This ad features a tan trench coat with a black belt. The ad focuses on the product itself with its name. # Brand positioning The brand is not explicitly stated in the ad, but the overall aesthetic suggests a sophisticated and modern fashion brand. The focus on a single, high-quality trench coat implies a focus on classic, timeless pieces and attention to detail. The clean and minimalist presentation suggests that the brand values understated elegance and quality craftsmanship. The brand aims to occupy a space in the consumer's mind as a provider of well-made, stylish outerwear for the modern professional. It promotes a lifestyle of sophistication and understated luxury. # Product The featured product is a tan trench coat, identified as the "sutton trench coat." It is a long coat with a classic design, featuring a double-breasted front with dark buttons, a wide collar, and a black leather belt tied at the waist. The coat has a straight, flowing silhouette and appears to be made of a lightweight fabric suitable for transitional weather. The sleeves have adjustable straps near the wrists, allowing for a customizable fit. The coat also includes functional side pockets, blending style with practicality. The ad emphasizes the coat's elegant design and high-quality materials. # Visual style The ad has a clean and minimalist visual aesthetic. The production quality appears to be high, suggesting a professional studio shoot. The image treatment includes soft lighting and subtle color grading to enhance the coat's appearance. The typography is simple and elegant, complementing the overall design. The style is platform-native, suitable for in-feed placement, with a focus on showcasing the product in a visually appealing way. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - sutton trench coat # Call to action None used. # Social proof - None used # Point of view - Brand: The entire image showcases the trench coat and highlights its stylish design and quality. The brand uses the image to display the coat's features and appeal. # Storyline - The ad presents a close-up shot of a trench coat, focusing on its design and features. The intention is to highlight the coat's quality and aesthetic appeal. The audience is viewing the coat from a neutral, observational perspective, allowing them to appreciate its details.

# Ad summary This ad features the Goop Beauty Youth-Boost NAD+ Peptide Rich Cream. The ad displays the product and highlights its ingredients and ability to moisturize, soften, and replenish the skin. # Brand positioning Goop Beauty is presented as a luxury skincare brand focused on scientifically advanced formulas for anti-aging and skin health. The brand promotes high-quality, effective skincare solutions that support skin longevity and deliver impressive results both immediately and over time. It aligns with a modern, science-backed approach to beauty, pushing against generic solutions with its unique blend of ingredients like NMN, peptides, postbiotics, and ceramides. The brand positioning is both functional, emphasizing the product's scientifically backed performance, and emotional, suggesting a pathway to healthier, more resilient skin and a youthful appearance. # Product The featured product is the Goop Beauty Youth-Boost NAD+ Peptide Rich Cream, a skincare product designed to support visibly healthier, more resilient skin. It works by combining NMN with peptides, postbiotics, ceramides, and a slew of skin-soothing botanicals that help preserve stability and enhance absorption. The cream's unique selling points include its ability to leave skin ultra-moisturized, soft, supple, radiant, and replenished. The cream is intended for users looking to improve their skin's health and appearance, promising impressive results right away and over time. The ad aims to overcome purchase barriers by highlighting the cream's advanced ingredients and scientifically backed benefits. # Visual style The ad has a clean and polished aesthetic with bright, even lighting and neutral backgrounds. The editing style consists of smooth transitions and static shots, creating a professional look. The production quality is high, resembling a polished commercial. The pacing is consistent throughout the ad. The visuals and text are timed to enhance the overall presentation. # Hooks Text overlay: meet the supercream powered / by nmn and peptides / to support skin longevity. Visual: 00:00–00:02: A close-up shot shows a finger dipping into a jar of white cream. The background is a plain, light surface. The product is the Goop Beauty Youth-Boost NAD+ Peptide Rich Cream in a clear jar with white labeling. The camera is handheld and focuses on the texture of the cream as the finger scoops a small amount. # Funnel stage Consideration # Pain points The ad implies a need for effective skincare solutions that deliver both immediate and long-term benefits, addressing the frustration of using products that do not provide lasting results. Many consumers may seek skincare products that not only provide immediate hydration and radiance but also support skin health over time. # Value propositions - Youth-Boost NAD+ Peptide Rich Cream provides comprehensive skincare by combining advanced ingredients for immediate and long-term results. # Benefits - Supports skin longevity - Helps leave skin ultra-moisturized, soft, supple, radiant, and replenished - Helps preserve stability and enhance absorption - Supports visibly healthier, more resilient skin - Delivering impressive results right away and over time # Features - Powered by NMN and peptides - Combines NMN with peptides, postbiotics, ceramides, and a slew of skin-soothing botanicals - Combination of NAD+ and biomimetic plant peptides # Call to action shop now # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, emphasizing the product's benefits and features through visuals and text overlays. # Storyline - 00:00–00:02 The ad opens with a close-up of the Goop Beauty cream, inviting the viewer to meet the supercream. This is intended to pique interest and introduce the product in an engaging manner. The perspective is from the brand, showcasing its key offering with a sense of excitement and discovery. The tone is inviting and informative. - 00:00–00:02 The ad highlights that the cream is powered by NMN and peptides to support skin longevity, informing the viewer about the key ingredients and their benefits. This continues the brand's introduction of the product, focusing on its scientific backing. The perspective is from the brand, providing specific details to establish credibility and value. The tone is informative and slightly sophisticated. - 00:03–00:06 A close-up of the jar reveals that this supercream helps leave skin ultra-moisturized, soft, supple, radiant, and replenished. This reinforces the benefits of the product, emphasizing the tangible improvements to skin quality. The perspective is from the brand, showcasing the comprehensive results the cream promises. The tone is enthusiastic and optimistic. - 00:07–00:12 The ad continues to list the ingredients, explaining that the cream combines NMN with peptides, postbiotics, ceramides, and a slew of skin-soothing botanicals to help preserve stability and enhance absorption. This delves deeper into the product's formulation, highlighting the scientific approach behind its creation. The perspective is from the brand, providing technical details to further establish credibility. The tone is informative and scientific. - 00:09–00:12 The cream is applied to a hand, demonstrating its texture and application. This offers a visual representation of the product in use, enhancing the viewer's understanding. The perspective is from an observer, showing the practical application of the cream. The tone is practical and informative. - 00:13–00:16 The ad returns to showing the full product in its container, stating it is delivering impressive results right away and over time. This reinforces the immediate and long-term benefits, creating a sense of value. The perspective is from the brand, reiterating the product's effectiveness and overall value. The tone is confident and reassuring. - 00:19–00:22 A close-up of the cream shows that it is designed to support visibly healthier, more resilient skin with a combination of NAD+ and biomimetic plant peptides, and concludes with a "shop now" call to action. This summarizes the key benefits and encourages immediate purchase. The perspective is from the brand, concluding with a clear directive to drive sales. The tone is direct and persuasive.

# Ad summary This ad showcases Gwyn's Jules Cashmere Sweater in a simple, visually-driven format. It highlights the sweater's soft, lightweight cashmere material and versatility through outfit changes. The ad emphasizes the sweater's style and provides a direct link to shop. # Brand positioning GWYN is presented as a modern fashion brand that prioritizes luxurious, high-quality materials like Italian cashmere. The brand aims to occupy a space in the consumer's mind as a purveyor of elevated basics. The brand promotes a sense of effortless style and comfort. It seemingly ignores fast-fashion trends and focuses on timeless pieces. The brand positioning is functional, emphasizing the luxurious feel and quality of materials while also hitting on emotional benefits like elevated style. # Product The featured product is the Jules Cashmere Sweater by Gwyn. It is described as "luxuriously soft, lightweight Italian cashmere." The sweater is shown being styled with different bottoms and accessories, implying its versatility. The sweater is a relaxed-fit crewneck sweater, ideal for layering or wearing on its own. The ad addresses potential purchase barriers by showcasing the lightweight nature of the cashmere, suggesting it's suitable for various climates and seasons. The ad showcases the sweater as a premium, stylish wardrobe staple. # Visual style The ad has a polished, minimalist aesthetic with a focus on showcasing the quality of the materials. The editing style is simple, with static shots and smooth transitions. The production quality is high-end, creating a sense of luxury and sophistication. The pacing is slow and deliberate, allowing viewers to appreciate the details of the product. The muted color palette and natural lighting contribute to the overall understated elegance. # Hooks Text overlay: 00:00–00:09: luxuriously soft, lightweight italian cashmere / 00:00–00:09: GWYN / 00:00–00:09: jules cashmere sweater Visual: 00:00–00:09: The shot features a model indoors against a plain white wall. She is wearing a dark brown, oversized cashmere sweater and light wash jeans. Her left hand is in her pocket. The camera is stationary and at eye level. The lighting is soft and natural, highlighting the texture of the sweater. The product is centered in the frame, emphasizing its design. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Luxuriously soft, lightweight Italian cashmere: Highlights the premium quality and feel of the material, creating a sense of luxury and comfort. # Benefits - Provides elevated style and comfort # Features - luxuriously soft - lightweight Italian cashmere # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, highlighting the product features and aesthetic. # Storyline - 00:00–00:09 00:00–00:09: The ad begins with a model wearing the Jules Cashmere Sweater and holding her hand in her front jean pocket. Text overlay introduces the sweater as "luxuriously soft, lightweight Italian cashmere.". The message aims to capture attention by highlighting the premium material. The viewer is experiencing the product through the brand's curated aesthetic, conveyed by the muted color palette and minimalist presentation. The tone is sophisticated and understated.

# Ad summary A woman shows different outfits from Goop, trying them on in a modern, minimalist home. # Brand positioning Goop, as presented in this ad, is a purveyor of high-end, modern, and minimalist fashion. The brand appears to occupy a space of effortless sophistication, appealing to consumers who value clean lines, neutral colors, and versatile pieces that can be mixed and matched. The brand subtly projects an image of elevated taste and refined living. Goop bucks fleeting trends, instead opting for timeless and functional designs that can be styled in various ways. The brand positioning appears to be more emotional than functional, focusing on how the clothing makes the wearer feel—confident, put-together, and stylish. The presented items seamlessly integrate into a broader lifestyle vision centered on wellness and intentional living. # Product The ad features an array of modern, minimalist clothing items from Goop. The featured products include a black button-down cardigan, a full white skirt with a buttoned waist, a blue sweater, black wide-leg pants with button detailing at the ankle, and a white long coat. Each item is designed for versatility and easy styling, aligning with a minimalist aesthetic. The styling in the ad showcases the items as interchangeable and easily combinable, addressing potential purchase barriers by demonstrating multiple ways to wear each piece. The ad highlights the functionality and aesthetic appeal of the pieces, suggesting that they are worth trying or buying for their style, versatility, and the elevated ease they bring to a wardrobe. # Visual style The ad has a polished, modern aesthetic with natural lighting and a minimalist setting. The editing style is quick-cut, with smooth transitions between shots. The production quality is high-end, giving the ad a sophisticated commercial feel. The pacing is consistent, maintaining a steady rhythm that aligns with the music track. # Hooks Text overlay: 00:00–00:03 goop Visual: 00:00–00:01 A woman with curly hair, in her 40s, stands near a window with a white curtain, wearing a black button-down cardigan, a white midi skirt, and black knee-high boots. She adjusts the skirt and pulls the curtain, framed in a medium shot with natural lighting. / 00:01–00:02 The same woman sits on a gray chair, pulling on her black knee-high boots. The background includes a white tufted sofa. The shot is medium-framed and lit naturally. / 00:02–00:03 The woman stands again by the window, adjusting her black cardigan and white skirt, posing confidently. The shot is medium-framed, emphasizing her outfit. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Elevated style and effortless sophistication through minimalist fashion - Versatile pieces that can be mixed and matched, offering multiple styling options # Benefits - Versatility of clothing items - Modern and minimalist aesthetic - Easy styling and combinability # Features - Black button-down cardigan - Full white skirt with a buttoned waist - Blue sweater - Black wide-leg pants with button detailing at the ankle - White long coat # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a woman showcasing the products, giving the impression of a real person styling and wearing the clothes. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a woman standing by a window, modeling a black button-down cardigan, a white wrap skirt, and knee-high boots. The woman's stance and presentation suggests a confident and relaxed tone. - 00:05–00:12 00:05–00:12 The woman is shown wearing a blue sweater, black pants with detailing at the ankle, and black flats. She adjusts the sweater and pants to display how they look when worn. This showcases the practicality and versatility of the items, highlighting their everyday usability. - 00:12–00:17 00:12–00:17 The woman models a long white coat over a black top and black pants, accessorizing with a cuff and a black bag. The presentation suggests a sophisticated and polished aesthetic, highlighting the coat's elegance and style.

# Ad summary This ad showcases the brand's bestselling cashmere oversized boyfriend v-neck sweater called "GWYN." It shows a woman posing in the sweater and different angles of the sweater. # Brand positioning The brand is positioned as selling high-quality, luxury cashmere sweaters. The choice to call the sweater the "boyfriend v-neck" and "oversized" positions the brand as more youthful and relaxed compared to other luxury brands, while still focusing on materials and quality. # Product The product is an oversized cashmere boyfriend v-neck sweater called the "GWYN." The sweater is gray and has a v-neck. It's designed to be oversized and cozy. The sweater looks soft and high-quality. # Visual style The ad has a clean and minimalist aesthetic with a focus on the product. The editing is simple with slow zoom. The lighting is soft and natural. # Hooks Text overlay: 00:00–00:03 our bestselling oversize cashmere sweater / 00:00–00:03 GWYN / 00:00–00:03 the boyfriend v-neck sweater Visual: 00:00–00:03 A woman is centered in the frame. She is wearing a gray, oversized v-neck sweater with white pants and a white shirt underneath the sweater. She poses with her hands in her pockets. The background is a blank white wall. The camera zooms in slowly to focus on the sweater. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Cashmere sweater - Oversized # Benefits - best selling # Features - oversize - cashmere - v-neck # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad delivers a controlled brand message with product-focused presentation. # Storyline - 00:00–00:15 00:00–00:15 The ad opens with a woman posing in a gray oversized sweater. Text overlay labels the sweater and repeats its name, style, and key selling point.

# Ad summary This ad showcases the Gwyn Maeve Jean, emphasizing its design and fit through a simple and visually appealing presentation. # Brand positioning This brand positions itself as a provider of elevated, stylish denim. It emphasizes a relaxed yet sophisticated aesthetic, prioritizing fit and design. The brand likely aims to appeal to consumers who appreciate quality and timeless style, occupying a space in the market that values both comfort and fashion. The brand's focus is to deliver high-quality, well-fitting jeans that enhance the wearer's wardrobe. # Product The advertised product is the Gwyn Maeve Jean, a pair of wide-leg, blue denim jeans. The jeans feature a high waist, a button closure, front pockets, and a light blue wash. The design includes distinctive paneling at the knee. The jeans are presented as a stylish and comfortable option, suitable for everyday wear. # Visual style The ad uses a minimalist and clean visual style, with a focus on showcasing the product in a straightforward manner. The image is well-lit and professionally shot, emphasizing the quality and design of the jeans. The neutral color palette and simple composition create a sophisticated and timeless feel. The large typography and centered text contribute to a clear and direct presentation. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Elevated denim option # Benefits - Stylish design - Comfortable fit - Versatile for everyday wear # Features - Wide-leg jeans - High-waisted jeans - Button closure - Front pockets - Paneling detail at the knee # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand showcases the Gwyn Maeve Jean in detail, emphasizing its features. # Storyline - The ad opens by presenting the Gwyn Maeve Jean in a detailed, close-up shot. This is intended to immediately draw the viewer's attention to the product's design and fit, and the audience is experiencing it from the brand's perspective. - The ad then uses overlaid text that highlights the brand name and product name. This is intended to reinforce brand recognition and product awareness, and the audience is experiencing it from the brand's perspective.

# Ad summary This ad features the Goop Beauty Youth-Boost NAD+ Peptide Rich Cream. The ad showcases the cream's texture and highlights its ability to deliver impressive results instantly and over time. The product claims that it makes skin ultra-moisturized, soft, supple, radiant, and replenished. # Brand positioning Goop Beauty aims to occupy a space in the consumer's mind that aligns with luxury skincare backed by scientific ingredients. It promotes values of advanced skincare solutions that deliver visible and lasting results, standing apart from brands that rely solely on superficial or short-term effects. The brand positioning is both functional, emphasizing the performance of its ingredients, and aspirational, promising radiant, youthful skin through its premium formulations. # Product The Goop Beauty Youth-Boost NAD+ Peptide Rich Cream is a skincare product designed to support visibly healthier and more resilient skin. It combines NMN with peptides, postbiotics, ceramides, and skin-soothing botanicals to enhance stability and absorption. The cream promises to leave skin ultra-moisturized, soft, supple, radiant, and replenished, delivering impressive results right away and over time. It is suitable for those aged 35 to 65, looking to improve their skin's health and appearance. # Visual style The ad features a clean, minimalist aesthetic with bright, soft lighting and a focus on product texture and application. The editing style includes quick cuts and close-up shots to maintain viewer engagement and emphasize product details. The production quality appears polished, creating a sense of luxury and scientific credibility. The pacing is moderate, allowing enough time to showcase the product’s features and benefits. The audio-visual sync is primarily focused on aligning text overlays with visual elements, highlighting key product claims. # Hooks Text overlay: 00:00–00:02 youth-boost nad+ peptide rich cream Visual: 00:00–00:02 The shot features a close-up of a light-skinned hand with manicured nails. A thick white cream is spread across the back of the hand. The background is a blurred white surface. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - youth-boost nad+ peptide rich cream designed to support visibly healthier, more resilient skin # Benefits - results you can see instantly and over time - helps leave skin ultra-moisturized, soft, supple, radiant, and replenished - support visibly healthier, more resilient skin - enhance absorption - preserve stability # Features - youth-boost nad+ - peptide rich cream - combining NMN with peptides, postbiotics, ceramides, and a slew of skin-soothing botanicals # Call to action shop now # Social proof - *clinical measurements taken after one use and after four weeks of twice-daily use on 33 subjects between the ages of 35 and 65. # Point of view - Brand 100% – The entire video is presented from the official brand perspective, showcasing product features, benefits, and purchase calls to action. # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a close-up of the Youth-Boost NAD+ Peptide Rich Cream being smoothed on the back of a hand. This is meant to show the cream's texture and consistency. - 00:02–00:06 00:02–00:06 The ad shows a finger scooping a generous amount of cream from the jar to highlight the creamy texture and luxurious feel of the cream. - 00:06–00:12 00:06–00:12 The camera zooms in on the ingredients, like NMN with peptides, postbiotics, ceramides, and a slew of skin-soothing botanicals, which preserve stability and enhance absorption. - 00:12–00:18 00:12–00:18 The product packaging is displayed, highlighting the brand name, product name, and size. This step reinforces brand recognition and provides essential product information. - 00:18–00:22 00:18–00:22 The ad concludes with another shot of the product, with text overlay that says, "meet our youth-boost nad+ peptide rich cream designed to support visibly healthier, more resilient skin with a combination of nad+ and biomimetic plant peptides," with a call to action to “shop now”. The goal is to reinforce the key benefit and encourage the viewer to make a purchase.

# Ad summary This ad promotes the GWYN Slyvie Jacket, showing a model wearing the bright red jacket and matching pants. The brand name is placed prominently over the image. # Brand positioning GWYN presents itself as a modern and sophisticated clothing brand. The focus on a single, well-designed jacket and matching pants suggests a curated collection of high-quality pieces. The brand emphasizes a clean, minimalist aesthetic, likely appealing to consumers who value timeless style and versatile wardrobe staples. The brand is positioned as offering elevated, classic designs with a contemporary edge. # Product The advertised product is the GWYN Slyvie Jacket, a bright red jacket made from a smooth, possibly woven fabric. The jacket features a classic collar, three-quarter sleeves, and a single button closure. The overall fit appears tailored and structured, with a boxy silhouette. The ad also showcases matching bright red pants, suggesting the jacket is part of a coordinated set. The product appeals to those seeking a polished and confident look, suitable for both professional and casual occasions. The bright color and modern cut indicate a contemporary update on classic tailoring. # Visual style The visual style is clean and minimalist, focusing on the product itself. The image is well-lit and professionally shot, emphasizing the quality and design of the jacket and pants. The use of a bright, bold color creates a strong visual impact, while the simple background keeps the focus on the clothing. The typography is modern and legible, contributing to the overall sophisticated aesthetic. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Slyvie jacket # Call to action None used. # Social proof - None used # Point of view - Brand: The entire image conveys the brand's aesthetic and highlights a specific product, aiming to present the GWYN brand in a positive light. # Storyline - The ad showcases a model wearing a bright red jacket and pants set, styled in a way that emphasizes the jacket's versatility. This image acts as an introduction to the product, demonstrating its aesthetic and overall style. It establishes the product's visual appeal and potential for creating a fashionable outfit, telling the viewer about the product's capabilities from the brand's perspective. - The prominent display of the brand name "GWYN" and the product name "slyvie jacket" superimposed on the image serves to reinforce brand recognition and clearly identify the specific item being advertised. This emphasizes the brand and product in the ad, directly from the brand's perspective.

# Ad summary This ad showcases the Caroline Cardigan from GWYN clothing. A fashionable light beige cardigan is displayed on a slender woman with gold jewelry. The focus is on the product quality and comfort, aligning with a modern, minimalist aesthetic. # Brand positioning GWYN is presented as a modern, minimalist brand that emphasizes timeless style and comfort. The brand aims to occupy the space of understated elegance, offering high-quality pieces that seamlessly integrate into a contemporary lifestyle. Its aesthetic is clean and refined, suggesting a focus on quality craftsmanship and premium materials. The visual cues such as the neutral color palette, minimalist design, and classic cardigan silhouette align with a sophisticated, effortless style, appealing to consumers who value simplicity and enduring fashion over fleeting trends. GWYN positions itself as a brand that delivers elevated essentials. # Product The featured product is the "caroline cardigan" by GWYN. It is a light beige, button-up cardigan with a round neckline and a slim, tailored fit. The cardigan appears to be made from a soft, high-quality knit material, suggesting comfort and warmth. It is presented as a versatile piece that can be easily styled for various occasions. The design is minimalist, without visible branding or embellishments, emphasizing the quality and craftsmanship of the garment. The cardigan is shown being worn, highlighting its fit and how it complements the wearer's body. The ad implies that this product is a wardrobe staple, suitable for everyday wear and offering a blend of comfort and style. # Visual style The ad features a minimalist aesthetic with a clean, neutral color palette. The production quality appears high, suggesting a studio-shot image with soft, diffused lighting. The image treatment includes subtle color grading to enhance the warmth and texture of the cardigan. The typography is integrated seamlessly, with a focus on legibility and elegance. The overall visual style feels modern and sophisticated, designed to appeal to a discerning audience that values understated luxury. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - caroline cardigan # Call to action None used. # Social proof - None used # Point of view - Customer: The ad presents the product on a model, giving the perspective of a consumer seeing how the cardigan looks when worn. # Storyline - The ad begins with a close-up of a woman wearing the cardigan, immediately setting a tone of understated elegance. This opening is intended to capture the viewer's attention by showcasing the product in a visually appealing, real-life context, experienced from the perspective of a potential customer seeing it on a model. - The brand's name, GWYN, is prominently displayed on the image, followed by the product name, "caroline cardigan," reinforcing brand recognition and product identification. The brand tells the consumer exactly what item is being advertised. - The overall composition focuses on the garment’s fit and texture, implicitly conveying a sense of quality and comfort. The ad is presented from the brand's perspective as a way to showcase its product.

# Ad summary This Goop Beauty ad demonstrates how to use the lift + depuff eye masks to reduce puffiness and dark circles under the eyes. Gwyneth Paltrow and Emily Hickey both show how easy the eye masks are to incorporate into your routine to brighten your eyes. # Brand positioning Goop Beauty positions itself as a provider of high-end skincare products designed to deliver instant results. The brand emphasizes clean ingredients and efficacy, with a focus on modern consumers. By aligning with a celebrity founder like Gwyneth Paltrow, Goop Beauty reinforces its aspirational image and quality, appealing to those seeking premium skincare solutions that fit seamlessly into a busy lifestyle. The brand pushes against norms by emphasizing natural beauty and simplicity, suggesting their products are a minimalist alternative to extensive skincare routines and cosmetic procedures like Botox. # Product The lift + depuff eye masks are designed to reduce puffiness and dark circles under the eyes, offering an instant refresh anytime, anywhere. They come in a clear jar, containing two white masks in the shape of a yin and yang. The masks are described as easy to incorporate into a daily routine. They provide instant brightness and are travel-friendly. The brand emphasizes that the eye masks immediately change the appearance of dark circles and swelling, and contain powerhouse ingredients. They are described as a miracle product. Also mentioned is the Goop Beauty lip mask, though no other details are given other than it is used while putting on the eye masks. The goal is that when you wake up your eyes, you wake up your whole face. # Visual style The ad uses a mix of polished commercial shots and user-generated content (UGC) to create a hybrid feel. The editing style consists of quick cuts and static shots, with smooth transitions. The production quality is high, reflecting the brand's premium positioning. The pacing is consistent, with cuts timed to music beats or voiceover lines. This blend of styles aims to balance credibility with a polished aesthetic, aligning with a modern audience. # Hooks Spoken: 00:04–00:09 Female 1: When I'm on an airplane I put on these and the lip mask, and then which is what I'm putting on now. Visual: 00:04–00:06 A close-up shot of Gwyneth Paltrow's face while a makeup artist is applying the under-eye mask. She is wearing a dark blue jean top and a gold bracelet. There is a slight zoom as the makeup artist is applying the mask. In the background, there is white wallpaper. / 00:06–00:06 A close-up shot of the product in a clear jar, which contains two white masks. / 00:06–00:08 A close-up shot of Gwyneth Paltrow's face while a makeup artist is applying the under-eye mask and lip product. She is wearing a dark blue jean top and a gold bracelet. In the background, there is white wallpaper. / 00:08–00:09 A close-up shot of Gwyneth Paltrow's face, who is blonde-haired, removing the white under-eye mask. She is wearing a black shirt. In the background, there is a wall with patterned wallpaper. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that dark circles and puffiness around the eyes are frustrating and can make you look tired, even when you're not. “they make me look like I slept even though I didn't” – Female 1 # Value propositions - This product offers a minimalist alternative to extensive skincare routines and cosmetic procedures, suggesting their products are a minimalist alternative to extensive skincare routines and cosmetic procedures like Botox. # Benefits - The masks make me look like I slept even though I didn't - I don't do a lot on skincare. I don't use botox. - gives you an instant brightness - brighten up your eyes - wake up your whole face # Features - lift + depuff eye masks - instant refresh anytime, anywhere - brighten eyes - removes the puffiness around eyes - removes dark circles - powerhouse ingredients - gold-standard clean - developed with some of the top skincare formulators in the world and to gp's highest standards - always with the goal of being the very best product in the category # Call to action shop now # Social proof - “This is a ritual I do every single morning without fail. I don't do a lot on skincare. I don't use botox.” – Female 2 (Co-founder & ceo at chief detective) - “they make me look like I slept even though I didn't” – Female 1 - “these are unbelievably fantastic. they work so well. all my friends I've given them to cannot believe how much they remove the puffiness around their eyes.” – Female 1 - I always use these two when I travel. it gives you an instant brightness.” – Female 1 # Point of view - Customer 20% – The product is shown being used in different real-world settings by various individuals. - Brand 80% – The brand presents direct claims and product demonstrations in a stylized, polished manner. # Storyline - 00:00–00:04 The ad opens with Gwyneth Paltrow sitting at her desk with under-eye masks already applied. - 00:04–00:09 The scene transitions to show an aesthetician applying the under-eye mask to Gwyneth's face, as well as applying a lip product. - 00:09–00:12 Gwyneth removes the under-eye masks and speaks about how easy they are to incorporate into your routine. - 00:12–00:18 Emily Hickey shares her experience with the under-eye masks, stating it is a ritual she does every morning without fail and that she doesn't use Botox. - 00:18–00:26 The scene returns to Gwyneth at her desk, who states the masks make her look like she slept, brighten her eyes, and get rid of dark bags, puffiness, and circles. - 00:26–00:29 Emily says that she is obsessed with the product, before the scene cuts to Gwyneth holding the product. - 00:27–00:31 Gwyneth shares that she always uses these when she travels because they give you an instant brightness. - 00:31–00:34 She holds the product up again and claims they are unbelievably fantastic and work so well. - 00:34–00:40 Gwyneth shares that all of her friends that she has given the masks to cannot believe how much they remove the puffiness around their eyes. - 00:40–00:46 Emily states that their goals with the under-eye mask were to reduce puffiness and dark circles under your eyes and to brighten up your eyes. - 00:46–00:50 Emily shares that their theory is that when you wake up your eyes, you wake up your whole face. - 00:50–01:00 Gwyneth states the masks immediately change the appearance of dark circles, take away the swelling, and are a miracle product that she does not go in public without. - 01:00–01:11 Text overlays appear on a black and white screen that state key features. - 01:11–01:15 The ad closes with the Goop Beauty lift + depuff eye masks product and shop now button.

# Ad summary This ad showcases the Gwyn slim belted cardigan, highlighting its flattering fit and versatile style. The video features a woman wearing the cardigan and demonstrating how the belt can be used to cinch the waist, creating a flattering silhouette. The ad focuses on the product's elegant design and suggests it can be worn in multiple ways. # Brand positioning The brand is presented as offering modern, minimalist style through elegant and well-made clothing. The focus on a slim belted cardigan suggests that the brand values flattering fit and versatility. There are no explicit comparisons to other brands, but the simplicity and sophistication of the design imply a positioning that favors timeless style over trends. The brand's tone is understated and refined, appealing to consumers who appreciate quality and subtle sophistication. The brand leans towards functional positioning, highlighting performance and style, which would be appreciated by customers who care about both fashion and comfort. # Product The featured product is the "Gwyn" slim belted cardigan. It's a button-down cardigan with a slim fit and a belt to cinch the waist. The cardigan has long sleeves, a round neckline, and tortoise shell buttons. The belt is made from the same knit material as the cardigan. The cardigan is shown in black, accentuating its classic and versatile style. The ad implies that the cardigan is designed to enhance the wearer's silhouette, making it a flattering and comfortable option for various occasions. It can be worn buttoned or unbuttoned, with or without the belt, showcasing its adaptability. # Visual style The ad has a polished and minimalist aesthetic, with a clean background and even lighting. The focus is on showcasing the product in a straightforward and elegant manner. The editing style is simple with static shots to allow the viewer to fully appreciate the cardigan's design and fit. The production quality is high-end commercial, contributing to the sophisticated tone. The pacing is slow and deliberate, emphasizing the cardigan's details. The lack of music or fast cuts creates a sense of calm and refinement. # Hooks Text overlay: 00:00–00:11 GWYN / 00:00–00:11 the slim belted cardigan Visual: 00:00–00:11 The shot is a medium close-up of a woman's torso, showcasing a black "Gwyn" slim belted cardigan over a dark gray or black skirt. The background is a plain white wall. The woman, fair-skinned with blonde hair, is tying the belt of the cardigan. She's wearing a dark-colored skirt that is partially visible below the cardigan. The camera is stationary and slightly angled down. The lighting is bright and even, highlighting the texture and shape of the cardigan. Text overlay appears in the center of the frame, displaying the brand and product name. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The slim belted cardigan offers a flattering fit that enhances the wearer's silhouette. - The versatile style of the cardigan allows it to be worn in multiple ways for various occasions. # Benefits - Flattering fit - Versatile style - Enhances the wearer's silhouette - Comfortable # Features - Slim belted cardigan - Button-down closure - Long sleeves - Belt to cinch the waist # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product's features and design. # Storyline - 00:00–00:11 00:00–00:11 The video opens with a close-up shot of a woman tying the belt of the Gwyn cardigan. The focus is on the cardigan's belt and how it accentuates the waist, creating a sleek silhouette. The perspective is from an external observer, showcasing the product's design. The tone is elegant and sophisticated, aiming to highlight the cardigan's flattering fit.

# Ad summary This ad showcases the GWYN Greer Sweater, a V-neck knit top, from different angles in a bright, neutral setting. A model poses while a text overlay shows the brand and product names. # Brand positioning GWYN is presented as a modern, understated clothing brand, with a focus on simple, elegant designs and quality materials. The brand seems to occupy a space in the market that values timeless style over fleeting trends, aligning with a lifestyle that appreciates sophistication. GWYN avoids overt displays of luxury or trendiness, opting for a clean and functional aesthetic. The brand positioning appears to be both functional and emotional, focusing on the comfort and versatility of their clothing while also imbuing a sense of confidence and style in the wearer. # Product The GWYN Greer Sweater is a long-sleeve, V-neck knit top. The sweater appears lightweight and soft, suggesting a comfortable fit. The ad showcases the sweater on a model, highlighting its versatility in a simple, elegant outfit. It can be dressed up or down. The ad avoids explicitly mentioning any specific materials, focusing instead on the overall look and feel of the sweater. The sweater seems designed for everyday wear, suitable for a variety of occasions. The ad seems to address the purchase barrier of finding a versatile and comfortable sweater that can be styled in multiple ways. # Visual style The ad has a clean and polished aesthetic, with a neutral color palette and soft lighting. The editing style consists of static shots with smooth transitions, creating a calm and elegant feel. The production quality is high-end, with a focus on showcasing the product in a flattering and sophisticated way. The pacing is consistent throughout the ad, with no sudden shifts or jump cuts. The audio-visual sync is minimal, with no music or sound effects to distract from the visuals. # Hooks Text overlay: 00:00–00:12 GWYN / 00:00–00:12 greer sweater Visual: 00:00–00:12 A woman stands in a neutral setting. She is wearing a teal v-neck long sleeve sweater, white jeans, and a black belt. Her hands move around, sometimes resting on her hips, and sometimes crossed at her torso. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state a central pain point. # Value propositions - The GWYN Greer Sweater offers versatility and comfort in a long-sleeve knit top. # Benefits - Versatile - Comfortable # Features - V-neck knit top - Long-sleeve # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand showcases its product with a model in a studio setting. # Storyline - 00:00–00:12 The model stands in front of a neutral background.

# Ad summary This is an ad for the GWYN juliet skirt. The skirt is black and ends just below the knees. A thick white lace trim is featured on the bottom of the skirt. The model is wearing a black and white striped shirt and a gold bracelet on her left wrist. "GWYN juliet skirt" is printed on the front of the skirt. # Brand positioning GWYN is presented as an apparel brand focused on high quality garments. The brand emphasizes classic, timeless styles that are both feminine and sophisticated. The clean, neutral background and close product shot convey elegance and attention to detail. GWYN differentiates itself through subtle embellishments like the lace trim that add a delicate touch, suggesting a brand that values craftsmanship and enduring appeal. # Product The advertised product is the GWYN juliet skirt. It is a black, knee-length skirt with a prominent white lace trim at the hem. The skirt appears to be made of a smooth, drapey fabric. The lace trim is thick and features an intricate floral pattern. The skirt is designed to be worn as part of a sophisticated, feminine ensemble. # Visual style The ad features a clean, minimalistic visual style. The composition is straightforward with a focus on showcasing the skirt's design and details. The neutral background ensures the skirt remains the focal point. The lighting is soft and even, which highlights the texture of the lace and the drape of the fabric. The overall effect is elegant and refined, aligning with a high-quality brand image. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness): Focuses on grabbing attention, introducing the brand or problem — not meant to convert immediately # Pain points None used. # Value propositions - Not clearly signaled. # Benefits - Not clearly signaled. # Features - Black skirt - Knee-length - White lace trim at the hem # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the ad as a way to highlight the skirt's design, and name. The name of the skirt is included on the skirt for the audience to see. # Storyline - The ad begins with a close-up shot of a model wearing a black skirt with a lace trim. The brand is communicating that they are advertising a skirt to the audience. - The brand highlights the skirt's design, the color, and the lace trim. The brand is showing the audience the details of the skirt. - The brand includes the name of the brand and the product in white text over the skirt. This helps the audience understand what they are looking at and who is offering it.

# Ad summary This ad is for The Madison series on Paramount +. The series features the life of 2 stars Michelle Pfeiffer and Kurt Russell. The ad emphasizes the beauty of a life of love and the importance of cherishing memories. The ad also implies life is what you allow yourself to have. # Brand positioning Paramount + is presented as a platform that provides consumers with a variety of content. The ad implies that their content is worth the investment because they have shows that feature talented people such as Michelle Pfeiffer and Kurt Russell. The platform aligns with the emotional lifestyle. # Product The product being advertised in the ad is The Madison series on Paramount +, a streaming platform. The ad features the show stars Michelle Pfeiffer and Kurt Russell. The ad highlights the beauty of a life of love and family and the importance of cherishing memories. The ad addresses purchase barriers by showing that the series will connect with the emotional side of the consumer and emphasizes the joy in relationships. # Visual style The ad has a polished commercial aesthetic. The editing style is a mixture of quick cuts and smooth transitions. The pacing remains consistent at around 80 bpm. The audio and visual sync well in the ad. # Hooks Spoken: Female 1: Memories, it's like a movie we can revisit. Text overlay: THE MADISON / Paramount+ Visual: 00:01–00:02 A fair-skinned woman with blond hair in a messy bun smiles gently, looking down at two blond girls. The woman wears a light-colored top and makeup. The girls' faces are partially visible. The background is a blurred, neutral wall. / 00:02–00:03 A fair-skinned woman with blond hair reclines in a dark, oval tub. A man with gray hair sits on the edge, holding her hand. The background features a large window with a city view and gray-toned walls with modern art. / 00:03–00:03 Close-up of a fair-skinned man and woman kissing. The man has gray hair; the woman has blond hair and makeup. # Funnel stage Top of funnel (Awareness) # Pain points Worrying about the future. # Value propositions - Cherishing memories with The Madison # Benefits - A series that will remind you of the importance of your memories - A series that will bring you joy - A series that is an escape from worry # Features - A series that features Michelle Pfeiffer and Kurt Russell - A series written by Taylor Sheridan # Call to action None used. # Social proof - The show features Michelle Pfeiffer and Kurt Russell. - The show is written by Taylor Sheridan. # Point of view - Brand 100% – The ad is communicated through brand imagery and scenes of the show. # Storyline - 00:00–00:01 The ad opens with a shot of tall buildings in a city on a sunny day. - 00:01–00:02 Following this, the audience sees a blond woman surrounded by 2 children. - 00:01–00:04 The woman narrates that memories are like a movie that we can revisit. This message is to set the stage for the audience to be reminded of the importance of their relationships. - 00:02–00:03 The ad transitions to more scenes of family and love. A woman is in a bathtub and a man embraces her. - 00:03–00:03 The ad transitions to a man and woman kissing. - 00:03–00:05 The ad then shows a nature scene with a river. The text 'From academy award nominee Taylor Sheridan'. This is to build excitement for the show by showing who the writer is. - 00:05–00:05 The ad returns to a family scene. A woman and two children walking near a river. - 00:06–00:08 The ad goes to a man saying the worry is what you do next. This message is a message to consider the path of life. - 00:08–00:08 The ad then has a shot of a blonde haired woman and the text 'academy award nominee Michelle Pfeiffer'. This is to build excitement for the show by showing who the stars are. - 00:09–00:10 The ad goes to a man laughing and the text 'golden globe nominee Kurt Russell'. This is to build excitement for the show by showing who the stars are. - 00:10–00:12 The man then says that you will have as much life as you allow yourself. This message is a message to take life into your own hands. - 00:10–00:15 The ad ends with shots of a woman with her arm around a man, and a woman in a lake laughing. The ad then shows the show name and launch date.

# Ad summary This vertical video ad promotes the new series, "The Madison," streaming on Paramount+ beginning March 14. The ad features scenes of the show with voiceovers that provide a glimpse into the show's themes of memory and future choices. It showcases clips of the actors as well as outdoor scenes, while emphasizing the theme of how much life one allows themselves to have. # Brand positioning Paramount+ is positioned as a source of original and high-quality content, featuring big names such as Academy Award Nominee Taylor Sheridan as well as actors such as Michelle Pfeiffer and Kurt Russell. The brand aims to offer viewers a wide variety of series from various genres, with a strong focus on visually appealing production and storytelling. The brand follows category norms by promoting new shows through vertical video ads. # Product "The Madison" is presented as a new series available for streaming on Paramount+ starting March 14. The series is from Academy Award Nominee Taylor Sheridan and stars Academy Award Nominee Michelle Pfeiffer and Golden Globe Nominee Kurt Russell. The show explores themes of memory and how much life one allows themselves. It seems to focus on a family with children and explores urban and rural environments. # Visual style The ad's aesthetic is a mix of polished, commercial-style footage and natural outdoor settings. The editing style includes quick cuts that showcase scenes from the show. The production quality is high, with clear visuals and smooth transitions, creating a visually appealing and professional tone. The pacing is fairly quick, matching the tempo of the music and voiceover. The cuts are timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: Memories, it's like a movie we can revisit. Text overlay: THE MADISON Visual: 00:01–00:01: A close-up shows a blonde woman in her 40s, smiling, looking off to the left. A young blonde girl with curly hair is partially visible in the lower left. The text “THE MADISON” and the Paramount+ logo are overlaid. / 00:01–00:02: A man with gray hair wearing a black shirt sits beside a tub where a blonde woman is bathing. He touches her shoulder, and both look out the window. / 00:02–00:03: Extreme close-up of the man and woman kissing. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Offers a glimpse into a new series from Taylor Sheridan featuring big name actors. - Highlights a drama series that will engage viewers by exploring universal themes of love, family, and future decisions. # Call to action None used. # Social proof - Features Academy Award Nominee Taylor Sheridan as creator. - Features Academy Award Nominee Michelle Pfeiffer. - Features Golden Globe Nominee Kurt Russell. # Point of view - Brand 100% – The entire ad is delivered from the brand’s perspective, showcasing the show and its elements to attract viewers. # Storyline - 00:00–00:01 The ad opens with the Paramount+ logo and a cityscape to introduce the series and its context. - 00:01–00:03 00:01–00:03: The ad cuts to indoor scenes intercut with text identifying the series name, “The Madison.” These scenes showcase the actors and their relationships. - 00:03–00:05 00:03–00:05: The ad shifts to outdoor scenes, introducing the landscape and environment as a contrast to the indoor scenes. The text emphasizes the show's creator, Taylor Sheridan. - 00:05–00:12 00:05–00:12: The ad intercuts scenes of the actors and family with text emphasizing the actors, their names, and awards. The voiceover delivers lines about future choices and living life. - 00:12–00:15 00:12–00:15: The ad closes with the series name, streaming date, and Paramount+ logo. This emphasizes the call to action to watch the show and where to find it.

# Ad summary This ad showcases Goop Beauty's Youth-Boost NAD+ Peptide Rich Cream. The ad displays the cream's texture and advertises that it targets multiple signs of aging and leaves skin soft, supple, radiant, and replenished. # Brand positioning Goop Beauty is presented as a luxury skincare brand focused on delivering impressive results, both immediately and over time, by leveraging advanced scientific formulas. The brand emphasizes high-quality ingredients such as NMN, peptides, postbiotics, and ceramides, positioning itself as a leader in innovative skincare. Goop Beauty aims to occupy a space in the consumer's mind as a provider of visibly healthier, more resilient skin through a combination of NAD+ and biomimetic plant peptides. The brand promotes a lifestyle of self-care and investment in scientifically-backed skincare. # Product The Goop Beauty Youth-Boost NAD+ Peptide Rich Cream is a skincare product designed to target multiple signs of aging. It is formulated to leave skin ultra-moisturized, soft, supple, radiant, and replenished. The cream combines NMN with peptides, postbiotics, ceramides, and skin-soothing botanicals to help preserve stability and enhance absorption. The ad highlights the cream's texture and its ability to deliver impressive results right away and over time, supporting visibly healthier, more resilient skin. # Visual style The ad has a clean, minimalist aesthetic with a focus on showcasing the product's texture and packaging. The editing is simple with static shots. The production quality is polished. The ad maintains a consistent pace. # Hooks Text overlay: 00:00–00:04 youth-boost nad+ peptide rich cream / 00:01–00:04 targets multiple signs of aging Visual: 00:00–00:04 A fair-skinned hand is shown against a plain, light background. A thick, white cream is smoothed onto the back of the hand with a finger. The hand has short nails with a clear coat. Text overlays appear on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly state a pain point. # Value propositions - Delivering impressive results right away and over time # Benefits - targets multiple signs of aging - helps leave skin ultra-moisturized, soft, supple, radiant, and replenished - designed to support visibly healthier, more resilient skin # Features - youth-boost nad+ peptide rich cream - combining NMN with peptides, postbiotics, ceramides, and a slew of skin-soothing botanicals # Call to action shop now # Social proof - *clinical measurements taken after one use and after four weeks of twice-daily use on 33 subjects between the ages of 35 and 65. # Point of view - Brand 100% – The ad showcases the product and its benefits through close-up visuals and descriptive text overlays. # Storyline - 00:00–00:04 The cream is smoothed onto the back of a hand to show texture. - 00:04–00:10 A finger pushes into the cream within the jar, revealing a thick and creamy texture. - 00:10–00:14 The cream is again smoothed onto the back of the hand. - 00:14–00:24 A jar of the cream is held in a hand and slightly rotated, allowing all sides of the packaging to be seen.

# Ad summary This ad for goop beauty’s Youth-Boost NAD+ Peptide Rich Cream features Gwyneth Paltrow as she explains how NAD is such a powerful compound. It then describes how the cream combines biomimetic peptides with the regenerative potential of NAD+ to target multiple signs of aging and boost cell longevity. She then discusses the clinical results. # Brand positioning Goop Beauty presents itself as a luxury skincare brand focused on long-term skin health rather than just anti-aging. The brand emphasizes scientifically-backed ingredients like NAD+ and peptides to support cellular energy, firmness, and skin resilience. It positions itself against the norm of chasing youth and instead promotes the idea of supporting skin so it functions beautifully over time. The brand aims to occupy the space of premium skincare that combines scientific research with plant-based ingredients, appealing to customers who prioritize skin longevity and health over quick fixes. # Product The goop beauty Youth-Boost NAD+ Peptide Rich Cream is a skincare product designed to support visibly healthier, more resilient skin. The cream combines NAD+ with biomimetic plant peptides to target skin firmness and elasticity, promote cellasticity, and smooth the look of lines and wrinkles. The cream includes nicotinamide mononucleotide (NMN), a precursor to NAD+, which supports cellular metabolism, counteracts oxidative stress, and promotes skin longevity. The cream also includes bifidus ferment to support the skin's microbiome and strengthen the skin barrier, protecting against environmental stressors; schisandra fruit, which increases skin's elasticity and firmness while minimizing the look of wrinkles; and illipe butter, which restores moisture, nourishes, soothes, and softens skin. The product is presented as more than just a moisturizer, emphasizing its clinical results. # Visual style The ad has a polished commercial aesthetic with a clean and bright visual style, using soft, natural-looking light and smooth transitions. The editing rhythm is slow and consistent, featuring static shots and focusing on close-ups of the product and its ingredients. The ad maintains a balance between showcasing the product's scientific ingredients and its luxurious appeal, creating a hybrid feel that targets an audience interested in both the effectiveness and the aesthetic of skincare. # Hooks Spoken: 00:00–00:02 NAD is such a powerful compound. Text overlay: 00:00–00:02 nad is such a powerful compound / 00:00–00:02 now available at (Ulta Beauty logo) Visual: 00:00–00:02 Gwyneth, a fair-skinned woman in her 40s, sits at a white table in front of a white cabinet. She wears a white sweater, and her blonde hair is long and wavy. There are lemons on the table in front of her, and she holds a white jar in her hands. / 00:01–00:02 A table features multiple bottles and jars of goop beauty products. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses concerns about aging skin, particularly the desire to maintain skin firmness and elasticity and smooth the look of lines and wrinkles, as visually depicted in the before and after pictures of a woman’s forehead. # Value propositions - More than just a moisturizer - NAD is such a powerful compound. - NAD peptide cream combines biomimetic peptides with the regenerative potential of NAD+ - Designed to support visibly healthier, more resilient skin with a combination of NAD+ and biomimetic plant peptides # Benefits - Targets skin firmness and elasticity - Promotes cellasticity - Smooths the look of lines and wrinkles - Supports cellular metabolism - Counteracts oxidative stress - Promotes skin longevity - Supports the skin's microbiome - Strengthening the skin barrier - Protects against environmental stressors - Increases skin's elasticity and firmness while minimizing the look of wrinkles - Restores moisture, and nourishes, soothes, and softens skin # Features - Biometric plant peptides - MNN - NAD+ - Bifidus ferment - Schisandra fruit - Illipe butter # Call to action be the first to try # Social proof - "In just four weeks, 100% of women saw improved firmness and 97% saw smoother looking skin." # Point of view - Brand 100% – The POV is communicated through Gwyneth’s descriptions of the product and her explanation of the clinical results. # Storyline - 00:00–00:02 NAD is such a powerful compound. - 00:03–00:07 The NAD peptide cream came from Gwyneth's curiosity about skin longevity. - 00:07–00:13 The cream aims not to chase youth, but to support skin so it functions beautifully over time. - 00:13–00:22 The cream combines biometric plant peptides with MNN, a precursor to NAD+ to support cellular energy, firmness, and skin resilience. - 00:22–00:30 Peptides support the structure of the skin, while MNN supports how skin cells create energy and repair themselves. - 00:30–00:33 That combination is what takes the cream beyond a moisturizer. - 00:34–00:44 The clinical results were just incredible. After four weeks, 100% of women saw improved firmness and 97% saw smoother looking skin. - 00:44–00:52 Gwyneth is truly so excited for the viewer to try the product, as it is absolutely incredible, and she hopes they feel the same.