How Tropeaka Advertises on Meta

# Ad summary This image ad for Tropeaka's Body Bloom promotes it as a skincare drink that can improve how you feel. It features a woman in workout clothes, the product container, and a glass of the prepared drink. # Brand positioning Tropeaka is presented as a brand focused on inner and outer beauty through nutritional supplements. The ad emphasizes the brand's connection to skincare, positioning its product, Body Bloom, as a drinkable solution for skin health. This suggests a modern, holistic approach to beauty that integrates wellness with traditional skincare routines. The brand aims to occupy a space in the consumer's mind as an innovator in the beauty and wellness category, offering a convenient and enjoyable way to enhance skin health from within. The brand aligns with a lifestyle that values health, beauty, and convenience, appealing to those who seek simple yet effective solutions for their skincare needs. By presenting a drinkable skincare product, Tropeaka pushes against the norms of traditional topical skincare products, offering a novel approach to beauty. # Product Tropeaka's Body Bloom is a drinkable supplement designed to enhance skin health. The product is presented as a skincare solution in the form of a powder that can be mixed into a drink. It is targeted towards individuals interested in beauty and wellness, particularly those seeking convenient and effective skincare solutions. The ad highlights the product's ability to make you "feel like this," implying a positive emotional and physical transformation. The product comes in a cylindrical container with a light pink lid and a label featuring the product name, brand name, and various icons and images of fruits and plants. The ad addresses the purchase barrier of traditional skincare routines by offering a simple, drinkable alternative. # Visual style The ad has a clean and bright visual aesthetic, with a focus on natural elements and a soft color palette. The production quality is high, suggesting a professional studio shoot. The visual motifs include a focus on natural ingredients (fruits and plants), a clean layout, and a soft, airy atmosphere. The image treatment includes color grading to enhance the pink and yellow tones, creating a visually appealing and cohesive look. The typography is integrated in a clean and legible manner, with a mix of sans-serif and handwritten-style fonts. The style is designed to be scannable and eye-catching in a social media feed, with a clear product focus and a direct call to action. # Hooks Headline: The skincare drink that makes you feel like this. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The skincare drink that makes you feel like this. # Benefits - makes you feel like this # Features - PERFECT RADIANCE & BEAUTY BLEND # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and a call to action to purchase. # Storyline - The ad opens with a woman in workout clothes, suggesting a lifestyle of health and wellness. This is included to visually connect the product with an active and healthy lifestyle, implying that Body Bloom fits into this routine. The audience experiences this from the brand's perspective, showcasing the ideal user of their product. - Next, the ad introduces the product, Tropeaka's Body Bloom, alongside a prepared glass of the drink. This is included to showcase the product and its use case, highlighting its convenience and appeal. The audience experiences this from the brand's perspective, presenting the product as a solution for skincare. - The ad includes the text "The skincare drink that makes you feel like this," which is intended to convey the product's benefit of enhancing one's overall feeling and appearance. The audience experiences this from the brand's perspective, emphasizing the positive outcome of using the product. - Finally, the ad concludes with a "SHOP NOW" button, prompting the viewer to take immediate action and purchase the product. This is included to drive conversions and encourage immediate sales. The audience experiences this from the brand's perspective, directing them to make a purchase.

# Ad summary This ad demonstrates how to make an $8 matcha drink using the featured matcha product. The ad shows the process of mixing the matcha powder, adding ice and milk, and stirring the drink. # Brand positioning The brand is presented as a provider of high-quality organic matcha tea. The ad implies that their matcha is superior to what you would typically get when ordering an $8 matcha drink, suggesting that it offers better value and quality for the price. The brand aligns with a lifestyle that values health, wellness, and the enjoyment of premium beverages at home. # Product The product is organic matcha tea powder, packaged in a black bag with green accents and the brand's logo. The ad shows the powder being mixed with water to create a concentrated matcha base. It is implied that the matcha is of high quality, as the ad compares it to what one would expect from an $8 matcha drink. The product is for individuals who enjoy matcha and want to make a high-quality version at home, potentially saving money compared to buying it from a cafe. The ad addresses the potential barrier of not knowing how to make a good matcha drink by demonstrating the process. # Visual style The ad has a clean, bright, and modern aesthetic, typical of UGC content. The editing style features quick cuts to keep the pace moving. The production quality is polished, giving it a professional yet relatable feel. The pacing is consistent, with cuts timed to the actions being performed. # Hooks Spoken: 00:00–00:07: What an $8 matcha should actually look like: Text overlay: 00:00–00:07: what an $8 matcha should actually look like: Visual: 00:00–00:01: A woman with blonde hair, wearing a denim jacket and black shirt, stands in a bright kitchen with white marble countertops and light wood cabinets. She holds a large, clear glass filled with a green liquid. Behind her is a black box of "ORGANIC MATCHA TEA". The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of receiving a low-quality matcha drink when paying $8 at a cafe. "What an $8 matcha should actually look like:" # Value propositions - The ad implies that using their organic matcha tea powder allows you to create a high-quality matcha drink at home that rivals what you would get for $8 at a cafe, suggesting a cost-saving benefit. # Benefits - High-quality matcha drink at home - Better value compared to buying from a cafe # Features - Organic matcha tea powder # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of someone making and enjoying the matcha drink, creating a relatable and user-friendly feel. # Storyline - 00:00–00:01 The ad begins with a woman holding a large glass filled with a green liquid, implying this is what an $8 matcha should look like. The intention is to grab attention and set a high standard for what a quality matcha drink should be. The perspective is from the brand, showcasing the ideal outcome. The tone is confident and slightly provocative. - 00:01–00:02 The woman is then shown pouring matcha powder from two black bags into a bowl. This demonstrates the first step in making the matcha drink. The perspective is from the brand, showing the preparation process. The tone is informative and practical. - 00:02–00:03 A close-up shot shows a hand whisking the matcha powder and water mixture in a bowl. This highlights the mixing process. The perspective is from the brand, focusing on the technique. The tone is instructional and detailed. - 00:03–00:04 The woman pours ice into a large wine glass. This shows the next step in assembling the drink. The perspective is from the brand, continuing the demonstration. The tone is straightforward and clear. - 00:04–00:05 She then pours almond milk into the glass over the ice. This adds another layer to the drink. The perspective is from the brand, building on the previous steps. The tone is casual and relatable. - 00:05–00:07 The matcha mixture is added to the glass, and a straw is used to stir the drink. This completes the preparation of the matcha drink. The perspective is from the brand, showing the final touches. The tone is satisfying and visually appealing.

# Ad summary This ad promotes Tropeaka's Lean Protein powder, highlighting its health benefits and offering a discount on the first order. The ad features a visually appealing arrangement of the product with coffee-related elements, emphasizing its use in a mocha latte. # Brand positioning Tropeaka is presented as a brand focused on providing high-quality, healthy products that support a balanced lifestyle. The brand positions itself as a provider of nutritious options that allow customers to 'Conquer the day the healthy way,' suggesting a focus on wellness and vitality. The brand emphasizes functional benefits like protein content and a 'no bloat' formula, appealing to health-conscious consumers. The brand aims to occupy a space in the consumer's mind as a provider of healthy and convenient options for daily nutrition. # Product The featured product is Tropeaka's Lean Protein powder, designed to be mixed into drinks such as a mocha latte. The ad highlights that it contains 18.6g of protein and only 0.4g of sugar per serving. A key selling point is its 'no bloat' formula, addressing a common concern associated with protein supplements. The product is presented as a convenient way to 'Conquer the day the healthy way,' suggesting it is suitable for daily use. The ad aims to convince viewers that this protein powder is a healthy and effective addition to their routine, worth trying for its nutritional benefits and ease of use. # Visual style The ad features a highly polished, studio-shot aesthetic with a flatlay arrangement of the product and related elements. The image treatment includes background removal and color grading to create a cohesive and visually appealing scene. The typography is large and bold, ensuring scannability. The visual style is designed to be eye-catching and professional, enhancing the product's appeal. # Hooks Headline: 20% OFF YOUR FIRST ORDER! # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - High protein and low sugar content for a healthy lifestyle - No bloat formula for comfortable digestion - 5-star health rating for trusted quality # Benefits - High protein content - Low sugar content - No bloating - High health rating # Features - 18.6g PROTEIN - 0.4g SUGAR - NO BLOAT FORMULA - 5-STAR HEALTH RATING # Call to action None used. # Social proof - 5-STAR HEALTH RATING # Point of view - Brand: The entire image is designed to showcase the Tropeaka Lean Protein powder and its benefits, promoting the brand's commitment to quality and health. # Storyline - The ad opens with a visually appealing arrangement of the Tropeaka Lean Protein powder, coffee, and related ingredients. This is intended to immediately capture the viewer's attention and create a sense of visual interest. The brand is presenting the product in an appealing context, suggesting its use in a delicious and healthy mocha latte. - The ad highlights the key features of the Lean Protein powder, such as its high protein content (18.6g), low sugar content (0.4g), and 'no bloat' formula. This is intended to inform the viewer about the product's benefits and address potential concerns. The brand is providing factual information to build trust and credibility. - The ad includes a '5-Star Health Rating' badge, further reinforcing the product's health benefits. This is intended to provide social proof and reassure the viewer about the product's quality. The brand is using external validation to strengthen its claims. - The ad offers a '20% OFF YOUR FIRST ORDER!' discount, creating a sense of urgency and encouraging immediate purchase. This is intended to convert the viewer into a customer. The brand is providing an incentive to overcome any remaining hesitation.

# Ad summary This ad promotes Tropeaka's Healthy Meal Shake as a solution to the common problems associated with weight loss shakes, such as chalky textures, weird aftertastes, and unrecognizable ingredients. The ad features hand-drawn animations and testimonials from satisfied customers, emphasizing the shake's delicious flavor, high-quality ingredients, and real results. It offers a 60-day money-back guarantee to encourage risk-free shopping. # Brand positioning Tropeaka is presented as a health supplement company that prioritizes real, high-quality nutrition over corporate profits. The brand positions itself against the norm of weight loss shakes that are often filled with unrecognizable ingredients and unpleasant textures. Tropeaka aligns with a lifestyle focused on healthy, organic ingredients and delicious flavors, aiming to provide a product that customers genuinely enjoy and that delivers actual, healthy weight loss. The brand emphasizes transparency and customer satisfaction, offering a money-back guarantee to build trust. # Product Tropeaka's Healthy Meal Shake is a weight loss shake designed to provide real, high-quality nutrition using healthy ingredients. It is formulated for individuals seeking a delicious and effective way to achieve healthy weight loss without the common drawbacks of other weight loss shakes. The shake contains certified organic plant protein, marine collagen for glowing skin, dietary fiber for regularity, and essential vitamins, minerals, and superfoods. It is described as smooth, creamy, and delicious, with no chalky aftertaste. The product addresses purchase barriers by emphasizing its real ingredients, pleasant taste, and a 60-day money-back guarantee. # Visual style The ad has a simple, hand-drawn animation style with a clean white background. The production quality is basic, giving it a UGC feel. The editing style consists of quick cuts and static shots, with smooth transitions between scenes. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:07 Did you know that most weight loss shakes are a scam? They're designed to fuel the profits of corporations and not fuel your actual weight loss goals. Visual: 00:00–00:02 The shot shows a hand-drawn animation on a white background. On the left, there is a bottle and a shaker. On the right, there is a building with dollar signs in the windows. / 00:02–00:07 The shot shows a hand-drawn animation on a white background. On the left, there are three bottles on a shelf with dollar signs on the price tags. In the center, there is a sad-looking person measuring their waist with a tape measure. On the right, there is a building with dollar signs in the windows. The word "scam?" is written next to the person. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration with weight loss shakes that are often a scam, designed to fuel corporate profits rather than actual weight loss goals. It mentions common issues such as chalky textures, weird aftertastes, and unrecognizable ingredients. # Value propositions - Real high-quality nutrition that uses healthy ingredients to achieve actual healthy weight loss - Smooth, creamy, and delicious flavor that actually makes you look forward to the shake - 60-day money-back guarantee # Benefits - Achieve actual healthy weight loss - Glowing, beautiful skin - Feeling regular - Real ingredients that your body recognizes and loves - Smooth, creamy, and delicious flavor - No weird chalky aftertaste # Features - Certified organic plant protein - Marine collagen for glowing, beautiful skin - Dietary fiber to keep you feeling regular - Essential vitamins, minerals, and superfoods # Call to action Shop risk-free now on the Tropeaka website. # Social proof - "Melly, who said she's lost 18 kilos and describes it as an amazing product that doesn't have a grainy texture and doesn't leave a bad aftertaste." - "Toula, who said, I can't live without the meal shake. It's my go-to each morning when I'm running out the door to go to work. It's easy, keeps me full, and the flavors are amazing." # Point of view - Brand 100% – The entire ad is told from the brand's perspective, presenting the product and its benefits. # Storyline - 00:00–00:07 00:00–00:07 The ad begins by questioning if the viewer knows that most weight loss shakes are a scam designed to fuel corporate profits rather than actual weight loss goals. This is conveyed through a hand-drawn animation of weight loss shake containers on a shelf with dollar signs on them, next to a building with dollar signs in the windows. A sad-looking person is measuring their waist with a tape measure. The message is intended to grab the viewer's attention by highlighting a common frustration with weight loss products, positioning the brand as an alternative. - 00:07–00:16 00:07–00:16 The ad introduces Tropeaka's Healthy Meal Shake as a solution, emphasizing that it is more than just another weight loss shake. This is conveyed through an animation of the product container with the brand name and product name on it, with a red X over two shaker bottles. The message is intended to position the product as a superior alternative that uses real, high-quality nutrition to achieve actual healthy weight loss. - 00:16–00:26 00:16–00:26 The ad shares the founder's perspective on the common issues with weight loss shakes, such as chalky textures, weird aftertastes, and unrecognizable ingredients. This is conveyed through an animation of a sad-looking person with a scale and the words "NOT FUEL" next to their head. The message is intended to build trust by showing that the brand understands and addresses the frustrations of consumers. - 00:26–00:42 00:26–00:42 The ad highlights how Tropeaka's Healthy Meal Shake is different, emphasizing its certified organic plant protein, marine collagen, dietary fiber, and essential vitamins, minerals, and superfoods. This is conveyed through animations of the product container and the ingredients. The message is intended to showcase the product's unique selling points and high-quality ingredients. - 00:42–00:51 00:42–00:51 The ad describes the shake's smooth, creamy, and delicious flavor, emphasizing that it has no weird chalky aftertaste. This is conveyed through an animation of the shake being poured into a glass. The message is intended to address concerns about taste and texture, making the product more appealing. - 00:51–01:10 00:51–01:10 The ad presents testimonials from real customers, Melly and Toula, who have experienced positive results with the shake. This is conveyed through animations of the customers and their experiences. The message is intended to build credibility and trust by showcasing real-life success stories. - 01:10–01:27 01:10–01:27 The ad offers a 60-day money-back guarantee and highlights the company's thousands of five-star reviews. This is conveyed through animations of a money-back guarantee badge and customer reviews. The message is intended to reduce risk and build confidence in the product. - 01:27–01:44 01:27–01:44 The ad encourages viewers to try the Healthy Meal Shake, emphasizing that it is not a quick-fix scam but real food that will produce real results. This is conveyed through animations of the product and a laptop with the product on the screen. The message is intended to drive purchase by positioning the product as a trustworthy and effective solution.

# Ad summary Ad for Lean Protein featuring an image of a man with a muscular back lifting a dumbbell and a discount offer. # Brand positioning The brand aims to occupy the space of providing a protein product that delivers power without the unwanted side effects, implying that it is different from traditional protein supplements. It caters to individuals seeking lean muscle and a fit lifestyle. The brand emphasizes functionality and results, focusing on delivering 'power' through its protein, pushing against the norm of protein supplements that may cause unwanted puffiness. # Product The product being advertised is Lean Protein. It is designed to provide power without the puff. It comes in a black resealable bag with a circular logo featuring the product name and brand details. The product is suitable for those looking to gain strength and improve their physique. It addresses the purchase barrier of unwanted puffiness associated with some protein supplements, positioning itself as a solution for those seeking lean muscle gains. # Visual style The ad features a highly polished, studio-shot image. It uses a clean design with white text against a gradient blue background to create a modern look. The typography is large and bold, making it easily scannable. The layout is simple, focusing on the product and the offer. # Hooks Headline: POWER WITHOUT THE PUFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of unwanted puffiness associated with some protein supplements, which can be a deterrent for those seeking lean muscle gains. 'POWER WITHOUT THE PUFF' # Value propositions - Get power without the puff, addressing the common concern of unwanted puffiness with traditional protein supplements. # Benefits - Power without the puff # Features - Lean Protein # Call to action SHOP LEAN PROTEIN # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, promoting the benefits and features of its Lean Protein product while offering a discount to encourage purchase and brand loyalty. # Storyline - The ad opens by highlighting the product's benefit: 'POWER WITHOUT THE PUFF', immediately addressing a common concern among protein users. The brand is telling the viewer they can get the benefits of protein without the unwanted side effects. - Next, the ad promotes the product, Lean Protein, with a 'SHOP LEAN PROTEIN' message, telling the viewer to consider purchasing the product. - A 25% off discount is being highlighted to entice the viewer to make a purchase. The brand is hoping that the incentive will make the viewer purchase the product now. - Lastly, a coupon code for 'MISSYOU25' is provided for the viewer's next order or subscription. The brand is attempting to create brand loyalty for repeated sales.

# Ad summary An image ad for the Tropeaka Healthy Meal Shake. The ad features a customer testimonial and a discount offer. # Brand positioning Tropeaka is positioned as a brand focused on healthy meal replacement options. The brand aims to occupy the space of providing nutritious and convenient meal solutions for individuals seeking to manage their weight or maintain a healthy lifestyle. The ad showcases the brand's commitment to providing products that are not only healthy but also delicious, as suggested by the description of the product as a 'delicious treat'. By offering meal replacement shakes, Tropeaka subtly pushes against the norm of traditional, time-consuming meal preparation, appealing to those with busy lifestyles. The brand positioning is both functional, emphasizing the health benefits and meal replacement aspects, and emotional, highlighting the delicious taste and satisfaction of the product. # Product The product being advertised is Tropeaka's Healthy Meal Shake, specifically in Butterscotch Caramel flavor. It is a meal replacement shake designed to be a convenient and healthy option for individuals looking for a quick meal. The product is highlighted for being a 'delicious treat' that is also 'low sugar'. The packaging shows that it contains 30g of protein per serving and 2.5g of marine collagen peptides per serving. The product is packaged in a black pouch with the brand logo at the top and product details in the center. The ad also features a visual of a prepared shake in a clear glass with whipped cream and caramel drizzle, suggesting a use occasion. One purchase barrier addressed is the taste, with the ad emphasizing that it is a 'delicious treat.' The ad tells the viewer that this product is worth trying because it provides a healthy, convenient, and tasty meal replacement option. # Visual style The ad has a polished, studio-shot aesthetic with a focus on appetizing imagery of the product. The visual motif centers around a clean, product-focused layout with warm color grading to enhance the caramel flavor cues. Background removal is used to isolate the product and milkshake. The typography is large and bold for the headline, and the customer testimonial is set in a caption-style font. The visual style attempts to mimic high-design while maintaining a degree of scannability for in-feed viewing. # Hooks Headline: Conquer Your CRAVINGS # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle to control cravings, especially when trying to maintain a healthy diet or manage weight. The ad speaks to people who struggle with cravings when it states, "Conquer Your CRAVINGS." # Value propositions - The product is a meal replacement - Convenience - It is a 'delicious treat' - Provides a quick meal # Benefits - Conquer your cravings - Delicious taste - Low sugar # Features - WEIGHT LOSS - DELICIOUS TASTE - LOW SUGAR - 30g Protein Per Serve - 2.5g Marine Collagen Peptides Per Serve # Call to action None used. # Social proof - "I've lost 4kg in 4 weeks!" – NICK R. ACT AUSTRALIA # Point of view - Brand: The brand's POV is present in the headline 'Conquer Your Cravings,' as it aims to directly address and engage with the audience, offering a solution to their dietary struggles. - Customer: The customer's POV is shown through the testimonial quote 'I've lost 4kg in 4 weeks!', providing firsthand experience and social proof of the product's effectiveness. # Storyline - The ad starts with a headline, 'Conquer Your Cravings,' to grab attention and address a common struggle related to diet and nutrition. The brand is speaking directly to the audience, setting the stage for how their product can help overcome this challenge. - Next, the ad includes a five-star rating and a customer testimonial, 'I've lost 4kg in 4 weeks!' This builds credibility and social proof by showing real results from a verified buyer. The customer is sharing their positive experience, adding weight to the product's claims. - The ad then showcases the product packaging along with a visually appealing prepared shake, emphasizing the product's branding, form, and potential enjoyment. The brand is visually reinforcing what the product is and what it can become. - Finally, the ad concludes with a promotional offer, '20% OFF YOUR FIRST ORDER WITH WELCOME20,' creating a sense of urgency and incentive to purchase. The brand is directly encouraging a purchase with a clear offer, aiming to convert interest into action.

# Ad summary This ad promotes Tropeaka's healthy meal shake as a quick and easy way to lose weight. The ad features a woman taking the shake out of her cabinet and preparing it. The ad highlights the 20% off discount with code WELCOME20. # Brand positioning Tropeaka is presented as a brand focused on healthy living and weight loss. The brand positions itself as a provider of convenient and nutritious meal replacement options. The ad emphasizes the ease and speed of achieving weight loss goals with their products, suggesting a modern approach to health and wellness that fits into a busy lifestyle. The brand aims to occupy a space in the consumer's mind as a go-to for quick, healthy meal solutions that don't compromise on taste or nutritional value. The brand aligns with values of convenience, health, and efficiency, appealing to individuals seeking practical solutions for weight management. # Product The product being advertised is Tropeaka's Healthy Meal Shake, a meal replacement shake designed to aid in weight loss. The shake is presented as a convenient and delicious option with low sugar content. It is available in multiple flavors, including vanilla. The product is packaged in a black bag with yellow and white text. The ad highlights the shake's ability to provide weight loss without the wait, suggesting a quick and effective solution for those looking to manage their weight. The shake is for individuals seeking a fast, easy, and healthy meal replacement option. # Visual style The ad has a UGC feel with a simple, straightforward presentation. The editing style is static shots. The production quality is basic, resembling a casual, homemade video. The pacing is slow and consistent. There is no audio-visual sync. # Hooks Spoken: 00:00–00:02: [Upbeat] Weight loss without the wait. Text overlay: 00:00–00:02 WEIGHT LOSS without the wait / 00:00–00:02 20% OFF Your First Oder With Code WELCOME20 Visual: 00:00–00:01: A close-up shot of multiple bags of Tropeaka's Healthy Meal Shake in a white cabinet. The bags are black with yellow and white text. The text overlay reads "WEIGHT LOSS without the wait" and "20% OFF Your First Oder With Code WELCOME20". / 00:01–00:02: A woman reaches into the cabinet and grabs one of the bags of Healthy Meal Shake. She is wearing a white shirt and jeans. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of waiting to see results from weight loss efforts. "Weight loss without the wait" suggests that the product offers a faster solution. # Value propositions - Quick and easy weight loss solution - Convenient meal replacement # Benefits - Weight loss without the wait # Features - Healthy meal shake - Low sugar # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of a customer using the product. # Storyline - 00:00–00:01 The ad begins with a shot of multiple bags of Tropeaka's Healthy Meal Shake in a cabinet. - 00:01–00:02 A woman reaches into the cabinet and grabs one of the bags of Healthy Meal Shake. - 00:02–00:03 The woman takes the bag out of the cabinet. - 00:03–00:04 The woman places the bag on the counter. - 00:04–00:05 The woman reaches back into the cabinet and grabs another bag of Healthy Meal Shake. - 00:05–00:06 The woman takes the bag out of the cabinet. - 00:06–00:07 The woman places the bag on the counter. - 00:07–00:08 The woman reaches back into the cabinet and grabs another bag of Healthy Meal Shake. - 00:08–00:09 The woman takes the bag out of the cabinet. - 00:09–00:10 The woman places the bag on the counter. - 00:10–00:11 The woman reaches back into the cabinet and grabs another bag of Healthy Meal Shake.

# Ad summary This ad promotes Tropeaka's Lean Protein powder in a natural banana candy flavor. It highlights the product's key features, such as high protein content, low sugar, and a no-bloat formula, while also offering a 20% discount on the first order. # Brand positioning Tropeaka is presented as a health-conscious brand that offers products to help customers "conquer the day the healthy way." The brand positions itself in the health and wellness market, emphasizing natural ingredients and a focus on overall well-being. The brand aims to appeal to consumers who are looking for convenient and tasty ways to incorporate protein into their diet without compromising their health goals. The brand seems to push against the norm of overly processed or artificial protein supplements, instead offering a natural banana candy flavor. # Product The product being advertised is Tropeaka's Lean Protein powder in a natural banana candy flavor. It is designed to be a healthy and convenient way to incorporate protein into one's diet. The ad highlights several key features of the product, including its high protein content (18.6g), low sugar content (0.4g), and a "no bloat formula." The product is presented as a 5-star health rating product. The ad aims to address the purchase barriers of consumers who may be concerned about the taste, sugar content, or digestive issues associated with traditional protein powders. The product is worth trying or buying because it offers a delicious flavor profile while still providing essential nutrients and benefits. # Visual style The ad has a clean and modern visual style, with a focus on product presentation and key features. The use of bright yellow and teal colors creates a visually appealing and energetic feel. The product is well-lit and positioned in the center of the frame, drawing the viewer's attention. The overall production quality is high, with a polished and professional look. # Hooks Headline: 20% OFF YOUR FIRST ORDER! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers who may be concerned about the taste, sugar content, or digestive issues associated with traditional protein powders. The "NO BLOAT FORMULA" addresses the pain point of digestive discomfort often associated with protein supplements. # Value propositions - High protein, low sugar, and no bloat formula for a healthy and convenient protein supplement - 5-star health rating for a trusted and effective product # Benefits - High protein content - Low sugar content - No bloat formula - 5-star health rating # Features - 18.6g PROTEIN - 0.4g SUGAR - NO BLOAT FORMULA - 5-STAR HEALTH RATING # Call to action None used. # Social proof - 5-STAR HEALTH RATING # Point of view - Brand: The brand's point of view is present throughout the ad, showcasing the product and its features, as well as the brand's commitment to quality and healthy living. - External source: The 5-star health rating provides an external validation of the product's quality and effectiveness. # Storyline - The ad opens with a visual of the Tropeaka Lean Protein powder surrounded by yellow banana candies and banana slices, immediately establishing the product's flavor profile. This is from the brand's perspective, aiming to capture the viewer's attention and create a visually appealing association with the banana candy flavor. - The ad then highlights the key features of the protein powder, such as its high protein content (18.6g), low sugar content (0.4g), and "no bloat formula." This is from the brand's perspective, aiming to educate the viewer about the product's benefits and address potential concerns about sugar content and digestive issues. - The ad concludes with a 5-star health rating, reinforcing the product's health benefits and building trust with the viewer. This is from an external source, providing social proof and validation of the product's quality and effectiveness.

# Ad summary This video ad for Tropeaka Creatine Monohydrate Powder features the brand's founder and CEO, Caleb Marshall, who debunks the misconception that creatine is only for muscle building. He highlights the product's broader benefits for memory, mental health, and energy, even for non-gym-goers. The ad critiques common issues with other creatine products (impurities, poor mixability, side effects) and positions Tropeaka's "ultra-clean," "micronised" creatine as a superior solution. Marshall shares his personal positive experience, reinforces the brand's mission, and leverages social proof from over 20,000 five-star reviews and a million customers. The ad concludes with a 30-day money-back guarantee, inviting viewers to shop risk-free on the Tropeaka website. # Brand positioning Tropeaka is presented as a health and wellness brand that prioritizes high-quality, pure, and effective nutritional supplements. It aims to occupy a space as a trustworthy and innovative leader in the supplement market, distinguishing itself from competitors by offering lab-tested, pure products that address common consumer pain points (like poor mixability or side effects). The brand aligns with values of health, well-being, and personal improvement, promoting a lifestyle where optimal physical and mental performance is accessible to everyone, not just athletes. It pushes against category norms of low-quality, impure, or poorly formulated supplements by emphasizing its commitment to "ultra-clean" and "micronized" ingredients. The brand positioning is a blend of functional (purity, mixability, energy production, cognitive benefits) and emotional (feeling better, healing health issues, maximizing potential, trust, community). It's a brand founded on personal health journeys, aiming to positively impact millions. # Product The featured product is Tropeaka Creatine Monohydrate Powder. It is described as an "ultra-clean 99.9% pure creatine monohydrate" that is "micronised." Micronisation is explained as a "fancy way of saying that it doesn't clump and it's more drinkable than traditional creatine supplements," directly addressing a common purchase barrier. The product is for anyone, not just bodybuilders or gym-goers, as it offers benefits beyond muscle growth, including improving memory, supporting mental health, and reducing mental fatigue. It is positioned as "cellular fuel" designed to help the body "produce more energy, more efficiently, and maximize your potential." The ad implies it's for individuals seeking overall well-being, cognitive enhancement, and improved physical performance, even if they don't regularly work out. The product is shown being mixed with water and consumed. # Visual style The ad employs a hybrid visual style, blending polished, professional shots with a scrappier, authentic UGC-like feel, particularly through the frequent use of handheld, direct-to-camera shots by the founder. The overall production quality is high, but it maintains an accessible, relatable aesthetic.Editing style: The ad features a fast-paced editing rhythm with frequent, quick cuts (estimated 30-40 cuts per minute), maintaining viewer engagement. Transitions are mostly hard cuts, with some graphic overlays (polaroids, split screens) used for visual interest and information delivery.Visual motifs: Recurring motifs include direct address from the founder, close-ups of the product packaging, and quick cuts between different settings (kitchen, office, warehouse, beach, lab) to illustrate diverse use cases and the brand's journey. The use of red "X" overlays to denote negative aspects and green checkmarks/text for positive attributes is a consistent visual cue.Pacing: The pacing is consistently fast throughout the ad, driven by rapid cuts and the founder's energetic voiceover. There are no significant shifts in pacing.Audio-visual sync: Cuts are often timed to the founder's speech, and text overlays appear precisely when relevant information is spoken, enhancing clarity and impact. Product interactions (e.g., mixing, drinking) are also synchronized with the voiceover. # Hooks Spoken: Creatine isn't just for muscles. / Here's why you should be taking it, even if you're someone who doesn't work out at the gym. Text overlay: CREATINE / ISN'T JUST FOR MUSCLES / EVEN IF YOU'RE SOMEONE WHO DOESN'T WORK OUT AT THE GYM Visual: Close-up shot of a person's hands opening a black resealable pouch labeled "CREATINE MONOHYDRATE POWDER tropeaka" next to a clear glass of water on a white kitchen counter. The background is a blurred white kitchen wall with a dark oven visible. A bright blue glowing arrow points from the top left towards the pouch. The camera is stationary, third-person POV, slightly overhead. Lighting is bright and even. / A vertical split screen. On the left, the upper torso of a muscular man with dark skin, wearing black briefs, is visible from the side, flexing. On the right, the upper torso of another muscular man with light skin, wearing black briefs, is visible from the front, flexing. Both are bodybuilders on a stage with a light yellow backdrop. A large red "X" is overlaid on the image, covering most of the frame. The camera is stationary, third-person POV. / Caleb Marshall, a male with short dark hair and a black t-shirt, stands in a warehouse aisle with shelves of black Tropeaka pouches behind him. He looks directly at the camera and smiles. The camera is handheld, slightly shaky, at eye level, direct address. Lighting is bright fluorescent. # Funnel stage Middle of funnel (Consideration) # Pain points Creatine isn't just for muscles (Implied pain point: Misconception that creatine is only for bodybuilders, limiting its perceived audience and benefits.)selling garbage creatine that wasn't third-party lab tested for purity (Pain point: Lack of quality control and purity in competitor products, leading to distrust and ineffective results.)creatine was bloating them, it was chalky, gritty, and didn't mix well (Pain point: Unpleasant side effects and poor user experience with other creatine products.) # Value propositions - Creatine isn't just for muscles - even if you're someone who doesn't work out at the gym - Studies show that creatine taken daily will improve memory, support mental health, and reduce mental fatigue - ultra-clean 99.9% pure creatine monohydrate that's micronised - doesn't clump and it's more drinkable than traditional creatine supplements - cellular fuel - designed to help your body produce more energy, more efficiently, and maximize your potential - proud Aussie business started by me and my mate - healed our own health issues through high-quality nutrition - on a mission to positively impact millions of people in their health - over 20,000 five-star reviews and over a million customers to date - full 30-day money-back guarantee # Benefits - improve memory - support mental health - reduce mental fatigue - doesn't clump - more drinkable than traditional creatine supplements - feel better - train harder in my workouts - more brain-gains - sharper - less brain fog - produce more energy, more efficiently - maximize your potential # Features - ultra-clean - 99.9% pure - micronised - third-party lab tested for purity # Call to action shop at risk-free now on the Tropeaka website # Social proof - Studies show that creatine taken daily will improve memory, support mental health, and reduce mental fatigue. - over 20,000 five-star reviews - over a million customers to date - Best protein" – PARISE S. (Verified Buyer) - Absolutely love the vanilla protein powder! It's by far my favourite and versatile as the taste is overpowering. I add it to all my smoothies and mix it through my oats as well!" – ZOE B. (Verified Buyer) - Absolutely love it great in my morning smoothie will definitely buy again" – MIA W. (Verified Buyer) - yummy! it's so creamy and delicious. I love adding this into my overnight oats" – KAYLEY S. (Verified Buyer) - I just felt better. I could train harder in my workouts, I had more brain-gains, I was just sharper and had less brain fog. Overall, I just felt great." – Caleb Marshall (Founder & CEO, personal testimonial) # Point of view - Customer 30% – This POV is communicated through the founder's personal testimonial about feeling better and having "brain-gains", and through the visual representation of diverse individuals using the product in everyday settings. - Brand 60% – This POV is communicated through the founder's direct address, product claims, explanation of the brand's mission, and the presentation of product features and benefits. - External source 10% – This POV is communicated through the display of negative online comments about other creatine products and positive 5-star reviews for Tropeaka. # Storyline - 00:00–00:04 The ad opens by challenging a common misconception about creatine, stating "Creatine isn't just for muscles." This immediately grabs attention by reframing the product's utility beyond a niche audience. The founder, Caleb Marshall, then directly addresses the viewer, inviting them to learn why they should take it "even if you're someone who doesn't work out at the gym," setting an inclusive and informative tone. This moment establishes the ad's core premise and the founder's direct, authoritative, yet friendly perspective. - 00:04–00:10 The founder presents scientific backing for creatine's broader benefits, stating "Studies show that creatine taken daily will improve memory, support mental health, and reduce mental fatigue." This provides a logical, evidence-based argument for the product's value, shifting the narrative from a problem statement to a solution. The tone is educational and reassuring, delivered from the brand's expert perspective. - 00:10–00:26 The narrative shifts to highlight a "catch" in the creatine market: the prevalence of "garbage creatine" that isn't "third-party lab tested for purity" and causes negative side effects like "bloating," being "chalky, gritty, and didn't mix well." This segment introduces the problem that Tropeaka aims to solve, creating a sense of urgency and distrust towards competitors. The founder speaks from his experience as a supplement company founder, lending credibility to his critique of the industry. The tone is critical and problem-focused, building anticipation for Tropeaka's solution. - 00:26–00:41 The founder explains that his company, Tropeaka, "could do better" and introduces their "ultra-clean 99.9% pure creatine monohydrate that's micronised." He clarifies that micronisation means it "doesn't clump and it's more drinkable than traditional creatine supplements." This is the solution reveal, directly addressing the pain points previously raised. The tone is proud and confident, delivered from the brand's perspective, showcasing its superior product. - 00:41–00:51 The founder shares his personal experience with Tropeaka's creatine, stating he "just felt better," "could train harder," had "more brain-gains," was "sharper," and had "less brain fog." This personal testimonial reinforces the product's effectiveness and broad benefits, making the claims relatable and trustworthy. The tone is enthusiastic and authentic, shifting to a customer-like POV from the founder himself. - 00:51–01:00 The ad reiterates the core message: "creatine isn't just a supplement, it's cellular fuel," designed to "help your body produce more energy, more efficiently, and maximize your potential." This summarizes the product's overarching benefit and reinforces its universal applicability. The tone is empowering and aspirational, delivered from the brand's perspective. - 01:00–01:14 The founder introduces the brand's origin story, stating it's a "proud Aussie business started by me and my mate" who "healed our own health issues through high-quality nutrition." He emphasizes their mission to "positively impact millions of people in their health" and highlights their success with "over 20,000 five-star reviews and over a million customers." This builds brand trust and community, inviting the viewer to "come on this journey with us too." The tone is personal, inspiring, and community-focused, blending brand and customer POVs. - 01:14–01:23 The ad concludes with a strong call to action and a risk-reversal offer: "We're so confident you'll love our micronized creatine monohydrate that we have a full 30-day money-back guarantee, so you can shop at risk-free now on the Tropeaka website." This final beat aims to drive conversion by removing purchase barriers and instilling confidence. The tone is reassuring and direct, delivered from the brand's perspective.

# Ad summary This ad promotes Tropeaka Creatine Monohydrate as a solution for those who are not getting results from other creatine products. The ad features a woman in a supermarket comparing other creatine products to Tropeaka, highlighting its benefits such as increased energy, no bloating, and no chalky aftertaste. She emphasizes the 60-day money-back guarantee, encouraging viewers to try it risk-free. # Brand positioning Tropeaka is presented as a brand that offers high-quality, effective creatine monohydrate. The brand positions itself as a solution for those who are not getting results from other creatine products, suggesting that many competitors are either ineffective or contain unnecessary additives. Tropeaka emphasizes functional benefits like increased energy and mental clarity, while also addressing common concerns like bloating and unpleasant taste. The brand aligns with a health-conscious and active lifestyle, promoting the idea that its product can enhance workouts and overall well-being. The brand pushes against the norm of creatine products that may be diluted or poorly formulated, offering a product that "just works." # Product Tropeaka Creatine Monohydrate is a flavored creatine powder designed to enhance energy levels, improve workout performance, and clear brain fog. It is marketed towards individuals who are already using creatine but are not satisfied with the results. The product is available in natural pineapple and mixed berry flavors. The ad highlights that it does not cause bloating and has no chalky aftertaste or weird texture, addressing common barriers to creatine consumption. The product is presented as a game-changer that provides energy for workouts and daily activities. It comes with a 60-day money-back guarantee, emphasizing its effectiveness and risk-free trial. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished commercial elements. The supermarket scenes have a natural, handheld feel, while the product shots and kitchen scenes are more professionally lit and composed. The editing style is quick-cut, with a moderate pace that keeps the viewer engaged. The visual motifs include recurring shots of the Tropeaka product packaging and the woman's active lifestyle. The overall production quality is high, suggesting a well-produced commercial with a personal touch. # Hooks Spoken: 00:00–00:03 Still buying creatine that's not giving you amazing results? Text overlay: 00:00–00:03 STILL BUYING / 00:00–00:03 CREATINE / 00:00–00:03 NO RESULTS? Visual: 00:00–00:03 A woman with long brown hair, wearing a light purple tank top and light green shorts, walks down a supermarket aisle. She is smiling and looking directly at the camera. The shelves are stocked with various protein and supplement products. Text overlays read "STILL BUYING CREATINE NO RESULTS?". The camera is handheld and follows her as she walks. # Funnel stage Consideration # Pain points The ad addresses the frustration of using creatine products that do not deliver the promised results. The woman in the ad questions, "Still buying creatine that's not giving you amazing results?", highlighting the pain point of investing in ineffective supplements. # Value propositions - Get energy and results with a creatine that actually works - Risk-free trial with a 60-day money-back guarantee - Avoid bloating and unpleasant taste with a high-quality formula # Benefits - Gives you energy - Gives you results - Doesn't bloat you - Clears your brain fog - No chalky aftertaste - No weird texture # Features - Creatine Monohydrate - Natural pineapple flavor - Mixed berry flavor - 60-day money-back guarantee # Call to action SHOP NOW # Social proof - "This is what I use now, and it's a total game changer" – Female 1 (Customer) - "Since I started taking this, I actually have energy for workouts and my kids after" – Female 1 (Customer) # Point of view - Customer 70% – The majority of the video is told from the perspective of a customer who is sharing her personal experience and endorsing the product. - Brand 30% – The brand's official voice is used to introduce the product, criticize competitors, and provide a money-back guarantee. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman walking through a supermarket aisle, directly addressing the viewer with the question, "Still buying creatine that's not giving you amazing results?" This is intended to grab the attention of people who are already using creatine but are not satisfied with their current product. The perspective is from the brand, using a direct question to engage the audience. - 00:03–00:07 00:03–00:07 The woman picks up different creatine products from the shelf, questioning their value. She states, "You're getting scammed. This one? Half of it isn't even creatine. This one? You're just paying for pretty packaging." This is meant to highlight the perceived ineffectiveness and potential deception of competitor products. The perspective is from the brand, criticizing other products in the market. - 00:07–00:09 00:07–00:09 The ad transitions to a shot of three Tropeaka Creatine Monohydrate pouches, with the brand logo prominently displayed. The woman states, "This is what I use now, and it's a total game changer." This introduces Tropeaka as the superior alternative. The perspective shifts to a customer testimonial, endorsing the product. - 00:09–00:15 00:09–00:15 The woman is shown doing squats on a porch with her child nearby. She says, "Since I started taking this, I actually have energy for workouts and my kids after." This highlights the benefits of using Tropeaka, emphasizing increased energy levels for both exercise and daily life. The perspective is from a customer, sharing her personal experience. - 00:15–00:21 00:15–00:21 The ad returns to a close-up of the Tropeaka Creatine Monohydrate pouch, followed by the woman drinking a glass of water. She states, "It doesn't bloat you, and best of all, it clears your brain fog. And there's no chalky aftertaste or weird texture." This addresses common concerns about creatine supplements. The perspective is from a customer, highlighting the product's positive attributes. - 00:21–00:21 00:21–00:21 The woman is back in the supermarket aisle, holding the Tropeaka product. She concludes, "It just works." This reinforces the product's effectiveness. The perspective is from a customer, summarizing the product's value. - 00:21–00:24 00:21–00:24 The woman is now in front of a plain white wall, speaking directly to the camera. She states, "60-day money-back guarantee to see success, so there's no risk." This offers a risk-free trial to encourage purchase. The perspective is from the brand, providing assurance to potential customers. - 00:24–00:28 00:24–00:28 The woman is standing outside, holding two Tropeaka Creatine Monohydrate pouches. She concludes, "Stop guessing and get one that actually gives you energy and results." This is a final call to action, urging viewers to choose Tropeaka. The perspective is from a customer, recommending the product. - 00:28–00:31 00:28–00:31 The ad ends with a shot of Tropeaka products and a "SHOP NOW" button. This provides a clear call to action for viewers to purchase the product. The perspective is from the brand, directing viewers to make a purchase.

# Ad summary An ad demonstrating how to make protein ice cream using Lean Protein by Tropeaka and a Ninja Creami machine. The ad opens by addressing the viewer's desire to indulge in a sweet treat while maintaining their fitness goals. # Brand positioning Tropeaka is presented as a health and wellness brand that creates products that appeal to consumers who are health-conscious and physically active. The brand caters to individuals who prioritize both taste and nutritional value in their diet, positioning itself as a provider of guilt-free indulgence. The ad also implies that it aligns with a lifestyle that incorporates regular fitness activities and mindful eating habits. # Product Tropeaka Lean Protein is a protein powder supplement designed to support fitness goals while satisfying sweet cravings. The product is for health-conscious individuals who want to indulge in sweet treats without compromising their dietary or fitness objectives. The Lean Protein is highlighted as a guilt-free alternative to traditional high-calorie desserts. The ad shows Lean Protein being used to make ice cream in a Ninja Creami machine for a quick and easy treat. # Visual style The ad has a clean, well-lit visual style, giving it a polished and professional feel. The editing is simple and straightforward. The pacing is consistent throughout the video, allowing viewers to easily follow along with each step of the recipe. # Hooks Text overlay: 00:00–00:45 / POV: you're craving a sweet treat but still have fitness goals Visual: 00:00–00:02 A close-up shot of a person's hands holding a black bag of Tropeaka Lean Protein powder in front of a white countertop and backsplash, with a toaster oven visible in the background. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge of wanting to indulge in sweet treats while trying to maintain fitness goals. # Value propositions - Provides a guilt-free way to enjoy sweet treats without compromising fitness goals, positioning Lean Protein as a healthy alternative to traditional desserts. # Benefits - Helps achieve fitness goals while satisfying sweet cravings. # Features - Organic Tri-Blend Protein - Natural Chocolate Flavour - 500 g | 17.6 oz - Plant Protein Powder for Drinks and Smoothies # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from a customer's point of view as they prepare and enjoy a protein-based treat. # Storyline - 00:00–00:02 The video opens by addressing the viewer's craving for a sweet treat while still maintaining their fitness goals. - 00:02–00:11 The person prepares the ingredients for the protein ice cream, including almond milk and the Tropeaka Lean Protein powder. - 00:11–00:16 The ingredients are combined and mixed using a frother. - 00:16–00:27 The mixture is placed in a container, sealed, and then processed in the Ninja Creami machine. - 00:27–00:36 After the initial processing, additional liquid is added, and the mixture is processed again. - 00:37–00:45 The final product is stirred to achieve the desired consistency.

# Ad summary This ad promotes Tropeaka's pineapple-flavored creatine monohydrate powder. It features a young woman preparing and drinking the product, highlighting its benefits for performance, recovery, brain function, and hydration. The ad emphasizes the product's good taste and suitability for those who train, perform, and need everyday energy. # Brand positioning Tropeaka is presented as a brand focused on providing health and fitness supplements that are both effective and enjoyable. The brand emphasizes the importance of taste, suggesting that their products are designed to be palatable and easy to incorporate into daily routines. By offering flavored creatine, Tropeaka aims to stand out from traditional, unflavored supplements, making it more appealing to a broader audience. The brand aligns with a lifestyle that values both physical performance and overall well-being, positioning itself as a convenient and tasty solution for those seeking to enhance their energy levels and fitness. # Product The featured product is Tropeaka's Creatine Monohydrate Flavoured Powder in Natural Pineapple flavor. It is designed to enhance performance, aid recovery, support brain function, and provide hydration. The product is marketed towards individuals who train, perform, and need general everyday energy. The ad highlights that the creatine powder tastes good, addressing a common barrier to entry for creatine supplements, which are often unflavored or have an unpleasant taste. The packaging indicates that the product is ultra-pure, micronized, and third-party lab-tested, emphasizing its quality and safety. # Visual style The ad has a clean, bright, and modern aesthetic, typical of UGC content. The editing style is simple with static shots and minimal transitions. The production quality is polished, giving it a professional yet approachable feel. The pacing is consistent, with a focus on clear visuals and text overlays. The audio-visual sync is smooth, with text appearing in sync with the spoken words. # Hooks Spoken: Let's take our Tropeaka Pineapple flavoured creatine. Text overlay: 00:00–00:01 / Let's take our / 00:01–00:02 / TROPEAKA Pineapple flavoured creatine Visual: 00:00–00:01: A black pouch of Tropeaka Creatine Monohydrate Flavoured Powder is lying on a white marble countertop. The pouch has a circular design with blue and yellow accents. Text overlay: "Let's take our" / 00:01–00:02: A young woman with blonde hair, wearing a white sports bra and pink shorts, stands in a modern kitchen. She holds the Tropeaka creatine pouch in one hand and a clear glass in the other. The kitchen has white cabinets, stainless steel appliances, and a marble countertop. Text overlay: "TROPEAKA Pineapple flavoured creatine" # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the common pain point that creatine supplements often have an unpleasant taste, making them difficult to incorporate into daily routines. The ad emphasizes that the Tropeaka creatine powder tastes good, making it more appealing to a broader audience. # Value propositions - The product is flavored, making it more enjoyable and easier to consume compared to traditional unflavored creatine. - The product is ultra-pure, micronized, and third-party lab-tested, ensuring high quality and safety. # Benefits - Performance - Recovery - Support brain function - Hydration - Tastes good # Features - Creatine Monohydrate Flavoured Powder - Natural Pineapple flavour - Ultra pure and micronised - Third party lab-tested # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a young woman who is using and enjoying the product. # Storyline - 00:00–00:01 The ad begins with a close-up of the Tropeaka creatine powder on a marble countertop. - 00:01–00:02 A young woman in workout attire appears in a kitchen setting, holding the Tropeaka creatine powder and a glass. - 00:02–00:04 Text overlays list the benefits of the product: performance, recovery, support brain function, and hydration. - 00:04–00:05 The woman adds water to the glass, then mixes in the Tropeaka creatine powder. - 00:05–00:06 She drinks the mixture through a straw. - 00:06–00:08 Text overlays appear, indicating the product is for those who train, perform, and need general everyday energy. - 00:08–00:10 The ad concludes with a close-up of the prepared drink and the Tropeaka creatine powder, emphasizing that it tastes good.

# Ad summary A day in the life of a female health and wellness coach is showcased in this video. From her morning routine, client sessions, admin work, and training sessions, the video highlights her daily lifestyle. # Brand positioning The ad features a female health and wellness coach who embodies a balanced and healthy lifestyle. The brand promotes values of self-care, professional guidance, physical fitness, and a holistic approach to wellness. It aligns with a lifestyle that prioritizes health, energy, and personal connection, differentiating itself by showcasing a coach who practices what she preaches. The brand positioning is both functional (providing coaching services) and emotional (empowering women to feel strong and confident). # Product The primary product is health and wellness coaching services for women. It aims to empower women to feel strong and confident. The services are presented through the daily life of the coach, showcasing her habits and professional activities. The product is for women seeking guidance and support to improve their physical and mental well-being. The unique selling point is the coach's embodiment of her teachings, demonstrating the effectiveness of her methods in her own life. The ad showcases various moments of use: breakfast with Tropeaka greens, client sessions, lunch, admin work, and personal training. A purchase barrier that is addressed is the question of whether the coach practices what she preaches, which is visually answered through her daily routine. # Visual style The ad has a UGC feel with a polished aesthetic. The editing style consists of quick cuts and static shots with smooth transitions. The production quality is high-end, giving it a professional commercial look. The pacing is consistent with the upbeat music track. # Hooks Text overlay: Day in the Life 🦋 / coach edition Visual: 00:00–00:02 The shot is selfie-style, inside a brightly lit bathroom with beige walls. The coach, an Asian woman in her 30s with dark hair in a ponytail, is wearing a tan tank top and light blue shorts. She smiles and nods while applying skincare. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of lacking structure, inspiration, or guidance in achieving a healthy and balanced lifestyle. It shows the coach's day-to-day routine as a solution to this problem. # Value propositions - Good food = good energy - Coaching women to feel strong & confident - Winding down/connection time with hubby - By 8.30pm you'll find me in bed with a book # Benefits - Energy - Confidence - Connection - Winding down - Rest # Features - Tropeaka greens - Good food - Coaching sessions # Call to action None used. # Social proof - None used. # Point of view - Customer 0% – None used. - Brand 100% – The entire video is presented as a day in the life of a health coach, showcasing her routine and lifestyle. - Expert 0% – None used. - External source 0% – None used. # Storyline - 00:00–00:02 The video opens with the coach in her bathroom, starting her day. This aims to set a tone of self-care and routine, from the perspective of someone starting her day positively. - 00:02–00:07 She then prepares breakfast, including Tropeaka greens, implying the importance of nutrition in her routine. The intention is to showcase her commitment to healthy eating and the inclusion of specific products in her diet, from her own perspective as someone who values good nutrition. - 00:07–00:09 The video transitions to her coaching session, demonstrating her professional role. This is meant to emphasize her expertise and ability to coach women to feel strong and confident, from a third-person perspective. - 00:09–00:12 Next, she prepares and eats lunch, emphasizing the importance of good food for energy. The intention is to highlight how she fuels herself throughout the day, from her own perspective. - 00:12–00:15 She checks in on her online clients and works on creative projects, showcasing her admin and professional duties. The intention is to display her commitment to her clients and creative work, from a first person view. - 00:15–00:18 The video moves to her personal training session, reinforcing her commitment to fitness. This is meant to convey her dedication to physical health, from her own perspective. - 00:18–00:20 She enjoys dinner with her husband, highlighting connection and winding down. This is intended to showcase her balanced lifestyle and personal relationships, from her perspective. - 00:20–00:23 Finally, she relaxes in bed with a book, emphasizing self-care and rest. The intention is to reinforce the importance of rest and winding down for a balanced lifestyle, from her own perspective.

# Ad summary This ad promotes Tropeaka Protein Water, highlighting its benefits over regular water and electrolyte drinks. The ad features a woman preparing the drink, emphasizing its protein content and suitability for those seeking a healthier hydration option. # Brand positioning Tropeaka is presented as a health-conscious brand offering a protein-enhanced water alternative. The brand positions itself against sugary electrolyte drinks, promoting a healthier option with added protein. The brand aligns with a lifestyle focused on fitness and well-being, appealing to consumers who prioritize both hydration and protein intake. The brand pushes against the norm of high-sugar electrolyte drinks, offering a functional and health-oriented alternative. # Product Tropeaka Protein Water is a flavored protein powder designed to be mixed with water, offering 20.3g of protein per serving. It is positioned as a healthier alternative to regular water and sugary electrolyte drinks. The product is for individuals seeking a refreshing and protein-rich hydration option. The ad highlights the natural fresh green apple flavor. The product addresses the need for a low-sugar, high-protein hydration solution, making it appealing to health-conscious consumers. # Visual style The ad has a clean, bright aesthetic with natural lighting. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with a focus on clear product demonstration. # Hooks Spoken: 00:00–00:10 Regular water isn't enough. Electrolyte drinks have too much sugar. This gives you 20.3g of protein per serve. Text overlay: 00:00–00:10 Regular water isn't enough. / 00:00–00:10 Electrolyte drinks have too much sugar. / 00:00–00:10 This gives you 20.3g of protein per serve. Visual: 00:00–00:02: A woman with long blonde hair, wearing a white tank top and blue patterned pajama pants, stands in front of a white kitchen counter. She holds a black bag of Tropeaka Protein Water in front of her. A clear glass sits behind the bag. The background includes a white wall and a glimpse of a modern kitchen. / 00:02–00:03: The woman uses a bamboo spoon to scoop protein powder from the bag into the glass. / 00:03–00:04: The woman adds ice cubes from a clear plastic container into the glass. / 00:04–00:06: The woman pours water from two clear glasses into the glass containing the protein powder and ice. / 00:06–00:08: The woman stirs the drink with a clear glass straw. / 00:08–00:09: A close-up shot of the finished drink in the glass, showing ice and a straw. The background is a white marble countertop. / 00:09–00:10: The finished drink stands next to the bag of Tropeaka Protein Water on the white marble countertop. The background includes a white wall and a glimpse of a modern kitchen. # Funnel stage Consideration # Pain points The ad addresses the pain point that regular water isn't enough for hydration and electrolyte drinks often contain too much sugar. # Value propositions - Provides protein while hydrating - Low sugar hydration option # Benefits - Healthier alternative to regular water - Healthier alternative to electrolyte drinks # Features - 20.3g of protein per serve - Natural fresh green apple flavour # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:02 The ad opens with a woman holding a bag of Tropeaka Protein Water and a glass. - 00:02–00:03 She adds a scoop of the protein powder to the glass. - 00:03–00:04 She adds ice to the glass. - 00:04–00:06 She pours water into the glass. - 00:06–00:08 She stirs the drink with a straw. - 00:08–00:09 A close-up shot shows the finished drink with ice and a straw. - 00:09–00:10 The final shot shows the prepared drink next to the bag of Tropeaka Protein Water.

# Ad summary A woman shows how to make a simple smoothie bowl using the Trapezeo protein and collagen powder. She lists all the ingredients and explains why she loves to make it. # Brand positioning Trapezeo is presented as a protein and collagen supplement brand that fits into a healthy, on-the-go lifestyle. The brand's protein powder is shown as a key ingredient in a quick and nutritious smoothie bowl. The ad implies that Trapezeo is convenient and easy to incorporate into daily routines for those seeking a simple way to boost their protein and collagen intake. The brand aims to occupy the space of a functional supplement that supports a balanced diet and lifestyle, focusing on simplicity and ease of use. It does not directly address category norms or competitor behaviors but rather positions itself as a seamless addition to a fast-paced routine. # Product Trapezeo is presented as a protein and collagen supplement designed to be easily incorporated into smoothies or other recipes. The product, packaged in a black bag, is highlighted as a convenient way to add extra nutrients to a quick, healthy meal. The ad shows the user scooping the powder directly into a smoothie bowl. The key selling point is its simple integration into a busy lifestyle. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is casual and supports the intended tone of an everyday smoothie bowl recipe. The pacing is consistent and slow. # Hooks Spoken: 00:00-00:02: My "I don't want to cook" balanced meal. Text overlay: 00:00–00:02: my "i don't want to cook" balanced meal Visual: 00:00–00:01: Close up, slight angle shot of a young woman standing in a kitchen preparing to make a smoothie bowl. She is wearing a blue pajama shirt with white piping and a cream colored vest. Behind her is a white countertop and white cabinets with gold handles. On the counter is a silver microwave, stove, and a clear tray that contains multiple bottles and jars. On the right side of the frame is a Nutribullet and black bag of Trapezeo protein and collagen. / 00:02–00:02: Close up shot of the woman as she adds frozen blueberries to a Nutribullet. The Nutribullet already contains a banana. Behind her is a silver microwave, stove, and a clear tray that contains multiple bottles and jars. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the desire for a balanced meal without the effort of cooking, as stated directly: "I don't want to cook." # Value propositions - Quick and easy way to get a balanced meal - Convenient way to add protein and collagen to your diet # Benefits - Balanced meal - Easy to make # Features - Protein - Collagen # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the point of view of a customer who is using the product in her own kitchen. # Storyline - 00:00–00:02 A woman is making a smoothie bowl because she says she is too lazy to cook a balanced meal. - 00:02–00:09 She adds frozen blueberries, a banana, Trapezeo protein and collagen, honey, whole milk greek yogurt, and chia seeds to a Nutribullet. - 00:09–00:12 She adds water to the ingredients and blends them in the Nutribullet. - 00:13–00:17 She pours the smoothie into a mug and adds peanut butter and Purely Elizabeth Chocolate Chip Cookie granola on top. - 00:18–00:20 She eats the smoothie bowl and looks to the camera.

# Ad summary This ad showcases the Tropeaka Pro Gut+ powder, demonstrating how easy it is to mix the powder into a drink. The ad features an appealing, aesthetic preparation process followed by a serene beach scene, suggesting a refreshing and healthy experience. # Brand positioning Tropeaka is presented as a health and wellness brand that offers products to support gut health. The ad suggests that Tropeaka aims to occupy a space in the consumer's mind as a provider of convenient and tasty health solutions. The brand seems to align with a lifestyle that values health, wellness, and simplicity. There are no overt tones that go against category norms or competitor behaviors, but instead shows that this is a brand that focuses on functional benefits with emotional appeal by presenting images that convey peace and relaxation. # Product The advertised product is Tropeaka Pro Gut+ Powder, a daily prebiotic and probiotic supplement designed for drinks and smoothies. It comes in a black pouch with a teal circle design and is described as having a delicious berry taste. The product is for individuals looking to improve their gut health conveniently. The USP highlighted is that it's an easy way to incorporate prebiotics and probiotics into one's diet. The ad shows it being mixed into a beverage, implying its use in a daily health routine. There are no purchase barriers explicitly addressed, but the ad implies ease of use and appealing taste to encourage purchase. # Visual style The ad has a polished, UGC-style aesthetic. The editing style consists of quick cuts, creating a fast pace. The production quality appears to be a hybrid, combining elements of a user-generated video with professional lighting and clean shots. The pacing is relatively consistent, with cuts timed to the rhythm of the audio. # Hooks Spoken: Male 1: Ooh. / Male 1: I want this. Visual: 00:00–00:00: Close-up of an open Tropeaka-branded box. Inside the box is a black pouch of 'PRO GUT+' powder, along with packaging materials and a promotional card. The shot is well-lit with natural light. / 00:01–00:01: A hand pours ice from a clear glass into a clear, ribbed drinking glass. Behind the glass is the black pouch of Tropeaka Pro Gut+ powder. The counter is light gray. / 00:01–00:02: A hand pours water from a clear glass bottle into the drinking glass filled with ice. The bag of Tropeaka is in the background. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that viewers may be experiencing poor gut health and are looking for a convenient way to improve it. Visual: The beach scene implies that the consumer is looking for peace. # Value propositions - The product is an easy and delicious way to improve gut health, delivered in a convenient powder form designed for drinks and smoothies. # Benefits - Improves gut health - Easy to incorporate into daily routine # Features - Daily prebiotic and probiotic supplement - Delicious berry taste - For drinks and smoothies # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is from a user's perspective, demonstrating a product preparation and consumption experience. # Storyline - 00:00–00:00 The Tropeaka Pro Gut+ box is revealed, showcasing a subscription offer and rewards program. - 00:01–00:05 00:01–00:05: Ice cubes and water are added to a clear glass. A scoop of Tropeaka Pro Gut+ powder is added and stirred into the water, then topped with a lid and straw. This shows how easy and quick the product is to prepare. - 00:05–00:07 00:05–00:07: The camera cuts to a serene beach setting at sunset, creating a sense of tranquility and implying a connection between the product and a peaceful lifestyle. The viewer is experiencing a scenic moment from an external perspective.

# Ad summary This ad uses a humorous approach to promote Tropeaka's meal shake, contrasting the common expression of having 'a lot on my plate' with a literal depiction of the ingredients and products. # Brand positioning Tropeaka is presented as a health and wellness brand offering convenient meal replacement shakes. The brand aligns with a lifestyle focused on health, nutrition, and ease, suggesting a modern approach to balanced eating. The brand seems to push against the norms of overly restrictive or complicated diet plans, instead offering a simple solution for those with busy lives. The brand positioning is both functional, providing a quick and nutritious meal option, and emotional, appealing to the desire for a healthy lifestyle without significant time investment. # Product The ad features Tropeaka's meal replacement shakes, presented in black pouches with the product name "THE HEALTHY MEAL SHAKE" prominently displayed. Each pouch has a different flavor, indicated by the color accents on the label: chocolate, vanilla, banana, and caramel. The shakes are designed for individuals seeking a quick and nutritious meal option. The ad also features a white shaker bottle with the text "The Healthy Life Club", suggesting a community or lifestyle associated with the brand. The ad addresses the purchase barrier of time constraints by positioning the shakes as a convenient solution for busy individuals. # Visual style The ad has a clean and modern visual style, with a focus on product presentation. The production quality appears to be studio-shot, with soft, diffused lighting and a neutral color palette. The image treatment includes background removal and color grading to create a cohesive and appealing aesthetic. The typography is large and bold, making it easily scannable. The overall style is designed to be visually appealing and informative, showcasing the product in a professional and engaging manner. # Hooks Headline: "i have a lot on my plate rn" # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the lack of time for proper meals due to a busy lifestyle. The phrase "i have a lot on my plate rn" signals this frustration. # Value propositions - Convenient meal replacement for busy individuals - Nutritious meal option for a balanced diet # Benefits - Convenient meal replacement - Nutritious meal option - Solution for busy individuals # Features - Meal replacement shakes - Variety of flavors (chocolate, vanilla, banana, caramel) - Shaker bottle # Call to action None used. # Point of view - Customer: The top caption uses a quote, "i have a lot on my plate rn", which is a common expression, suggesting the perspective of a customer who is busy and overwhelmed. - Brand: The phrase "the plate:" and the product display are from the brand's perspective, showcasing what Tropeaka offers as a solution to a busy lifestyle. # Storyline - The ad starts with the phrase "i have a lot on my plate rn", which is a common expression used to convey being busy or overwhelmed. This is included to create a relatable scenario for the viewer, from the perspective of a customer who is feeling stressed due to a busy lifestyle. This sets up the problem that the product aims to solve: lack of time for proper meals or nutrition. - The ad then presents "the plate:" which is a literal depiction of the Tropeaka meal replacement shakes and ingredients. This is included to humorously contrast the expression with a visual representation, from the brand's perspective. This progresses the narrative by offering a solution to the problem presented in the first beat, showcasing the product as a convenient and healthy alternative to a full plate of food.

# Ad summary A woman prepares a protein shake using tropeaka Lean Protein in her kitchen, showing the ingredients and preparation step by step. # Brand positioning Tropeaka is presented as a brand focused on health and fitness, offering premium plant protein for lean bodies. The ad emphasizes the brand's alignment with a healthy lifestyle, promoting a positive and active self-image. This positioning targets health-conscious consumers who want to incorporate protein supplements into their diet while maintaining a focus on natural and clean ingredients, ignoring the generic or artificial ingredients of other protein supplements. # Product Tropeaka Lean Protein is a premium plant protein designed for lean muscle development. The featured flavor is Natural Cookies & Cream. The protein comes in a 500g / 17.6 oz package with 20 servings. The product aims to provide a high-quality protein supplement that supports fitness goals and overall well-being. The ad highlights the ease of incorporating it into a daily routine by demonstrating a quick protein shake recipe. The ad also addresses the purchase barrier of taste by showcasing the cookies and cream flavor, implying that it is both nutritious and enjoyable, making it a worthwhile choice for those seeking a protein supplement. # Visual style The ad features a bright, clean, and casual aesthetic, typical of user-generated content. It has a UGC feel, with natural lighting and simple camera work. The editing style is straightforward, with direct cuts and no fancy transitions. The pacing is moderate, following the rhythm of the background music. The cuts and actions are generally synced with the music beats, giving the video a cohesive flow. # Hooks Spoken: 00:09–00:28 [Singing] It's been lonely when I lie next to you, I know you hold on, hold on, hold on dear. Text overlay: COOKIES AND CREAM PROTEIN THICKSHAKE / with tropeaka Visual: 00:00–00:02 A woman stands in a bright kitchen holding a black package of Tropeaka Lean Protein in her left hand and a glass of brown liquid with a blue straw in her right hand. She wears a blue sports bra and black athletic shorts. The kitchen features white cabinets and light green patterned backsplash. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly state a pain point, but it implies that some protein supplements may not taste good. # Value propositions - The product offers a nutritious and enjoyable cookies and cream flavor, making it a worthwhile choice for those seeking a protein supplement. # Benefits - Supports lean muscle development - Provides a high-quality protein supplement - Easy to incorporate into a daily routine # Features - Premium plant protein - 500 g / 17.6 oz - 20 servings - Natural Cookies & Cream flavor # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a user demonstrating how to make a protein shake with the product. # Storyline - 00:00–00:02 A woman presents a glass of protein shake and a package of Tropeaka Lean Protein, showing the final result and product. - 00:03–00:04 The woman moves to prepare a smoothie by adding ice to a blender. - 00:04–00:05 She adds half a banana to the blender. - 00:06–00:07 She pours almond milk into the blender. - 00:07–00:12 She presents the Tropeaka Lean Protein package to the camera before adding it to the blender. - 00:13–00:16 She breaks apart two Oreo cookies and adds them to the blender. - 00:16–00:20 She closes the blender and walks away. - 00:21–00:25 She pours the blended mixture into a glass. - 00:26–00:28 She stirs the shake with a straw.

# Ad summary This ad promotes Tropeaka Superfood Greens + D powder. It features a woman making a drink with the powder and then going about her day. # Brand positioning Tropeaka is presented as a brand that supports an active and healthy lifestyle. The brand is positioned as a convenient way to incorporate essential nutrients into one's daily routine. The ad features a young woman preparing and consuming the product before engaging in various activities such as walking on the beach, working out at the gym, and walking her dog. This implies that Tropeaka aims to align with individuals who prioritize wellness and maintaining an active lifestyle. The brand's focus on natural ingredients and added Vitamin D suggests a commitment to functional health benefits, appealing to consumers who seek both convenience and nutritional value. # Product The advertised product is Tropeaka Superfood Greens + D powder, a daily greens supplement with natural Vitamin D designed for drinks and smoothies. The powder comes in a black pouch with a green circle logo and is described as having a refreshing tropical taste. The product aims to provide a convenient way to incorporate essential nutrients into one's daily routine. The ad shows the powder being mixed with water and ice to create a refreshing drink, highlighting its ease of use and versatility. The inclusion of Vitamin D suggests a focus on immune support and overall well-being, making it appealing to health-conscious consumers. # Visual style The ad has a bright and clean aesthetic, with a mix of lifestyle shots and product close-ups. The editing style includes quick cuts to maintain a fast pace, with smooth transitions between scenes. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Hooks Visual: 00:00–00:03 A young, fair-skinned woman with her hair pulled back is standing in a modern kitchen with white countertops and gray cabinets. She is wearing a white long-sleeved crop top and black shorts. She stretches her arms above her head, yawns, and rests her hand on her mouth, looking tired. The camera is stationary and at eye level. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the central frustration or problem being solved is the lack of energy and the difficulty of maintaining a healthy lifestyle. The woman yawning and stretching at the beginning of the ad signals this frustration. # Value propositions - Convenient daily greens with natural Vitamin D for drinks and smoothies - Refreshing tropical taste for a more enjoyable experience # Benefits - Convenient way to incorporate essential nutrients into one's daily routine - Supports an active and healthy lifestyle # Features - Daily greens with natural Vitamin D - For drinks and smoothies - Refreshing tropical taste # Call to action None used. # Social proof - None used. # Point of view - Customer 70% – The ad features a woman using the product and engaging in daily activities, conveying the customer's experience. - Brand 30% – The ad showcases the product and its benefits, representing the official voice of the brand. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a woman stretching in her kitchen, yawning, and looking tired. This sets the stage by implying a need for an energy boost or a healthy start to the day, from the perspective of someone who is feeling sluggish. - 00:03–00:05 00:03–00:05 The scene cuts to a close-up of a Tropeaka Superfood Greens + D powder pouch, then to a glass of green liquid. This introduces the product as a solution to the earlier fatigue, shifting the perspective to the brand's offering. - 00:05–00:19 00:05–00:19 The woman is shown holding the product, then preparing the drink by adding water, the powder, and ice to a glass. This demonstrates the product's ease of use and integration into a daily routine, from the perspective of a user. - 00:19–00:21 00:19–00:21 The woman drinks the green liquid and smiles, implying satisfaction and enjoyment of the product. This reinforces the positive outcome of using the product, from the user's perspective. - 00:21–00:30 00:21–00:30 The ad transitions to scenes of the woman engaging in various activities such as walking on the beach with a friend, working out at the gym, and walking her dog. This showcases the product's role in supporting an active and healthy lifestyle, from the perspective of someone who values wellness. - 00:30–00:34 00:30–00:34 The ad concludes with the woman holding the product again, reinforcing the brand's message and product benefits. This returns the perspective to the brand, emphasizing the product as a key component of a healthy lifestyle.

# Ad summary This ad showcases a woman in her kitchen preparing a dessert using Tropeaka Beauty Custard. She emphasizes the benefits of the dessert for the skin, due to the marine collagen it contains, and her own experience using the product as a skin health naturopath. She adds toppings such as cacao shell and fresh strawberries. # Brand positioning Tropeaka is presented as a brand that offers food products that support beauty and skin health. It is positioned as a brand that values health, wellness, and beauty from within, aligning with a lifestyle that prioritizes both indulgence and self-care. The ad implies that Tropeaka pushes against the norm of unhealthy desserts by offering a dessert that has skin-supporting qualities, bridging the gap between satisfying sweet cravings and maintaining a healthy lifestyle. The brand positioning leans towards both functional (skin health) and emotional (guilt-free indulgence). # Product The product featured is Tropeaka Beauty Custard, a collagen-packed custard that is marketed as a nighttime treat that supports skin health. The custard contains marine collagen, which provides protein to support skin structure, firmness, and hydration. The product is designed for individuals who want to enjoy something sweet without compromising their skin health. The custard is easy to prepare and can be customized with toppings to create a personalized dessert experience. This Beauty Custard stands out because it addresses the purchase barrier of desserts being unhealthy by being positioned as a healthy dessert that supports the skin. # Visual style The ad has a polished UGC feel, with natural lighting and a clean, modern kitchen setting. The editing style features quick cuts to highlight different steps of the dessert preparation. The production quality is relatively high, giving it a commercial feel while still maintaining a relatable, user-generated content vibe. The pacing is moderate, and the shots are timed to match the voiceover lines. # Hooks Spoken: Female 1: [Enthusiastic] A dessert that actually supports your skin, yes please. Text overlay: A dessert that actually loves your skin Visual: 00:00–00:04: A woman in her 20s with brown hair tied in a ponytail is shown in a kitchen, close-up, stirring a bowl of custard with a spoon. She wears glasses and a light grey sweater. The bowl is white with a yellow striped pattern. A text overlay reads, "A dessert that actually loves your skin." # Funnel stage Consideration # Pain points The ad addresses the common frustration of wanting to enjoy a sweet dessert while maintaining a healthy lifestyle and taking care of your skin. "This collagen packed custard is my go-to nighttime treat when I want something sweet that still supports my skin." # Value propositions - A nighttime treat that supports your skin - A dessert that feeds your skin from the inside out # Benefits - Supports skin health - Provides protein - Supports skin structure, firmness, and hydration # Features - Collagen-packed custard - Marine collagen - Vitamin C and antioxidants from strawberries - Cacao shell # Call to action None used. # Social proof - "As a skin health naturopath I love using the Tropeaka beauty custard as a base" – Female 1 (Naturopath) # Point of view - Customer 100% – The entire video is from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 The ad begins with a woman standing in her kitchen, mixing a bowl of custard. - 00:00–00:02 She introduces the product as a dessert that actually supports skin health. - 00:02–00:09 The woman emphasizes that she wants something sweet that supports her skin, showing a bag of Tropeaka Beauty Custard. - 00:09–00:13 She identifies herself as a skin health naturopath and shares that she uses Tropeaka Beauty Custard as a base for her desserts. - 00:13–00:16 The woman highlights that it gives her protein to support the structure, firmness and hydration of her skin. - 00:16–00:18 She pours cacao shell liquid into the dessert. - 00:18–00:21 She adds fresh strawberries for vitamin C and antioxidants. - 00:21–00:24 She concludes by emphasizing that the dessert feeds your skin from the inside out.