How Hers Advertises on Meta

# Ad summary This ad for Hers Canada features a doctor promoting weight loss solutions, emphasizing credibility with licensed providers and a straightforward call to action to start an assessment. # Brand positioning Hers is presented as a modern, accessible telehealth brand that focuses on weight management. By featuring licensed providers and offering a direct assessment, the brand seeks to position itself as a credible and convenient solution in the healthcare space. The brand promotes an approachable, health-focused lifestyle, ignoring the traditional diet-industry norms by focusing on medical credibility. # Product Hers offers weight management solutions, emphasized through a health-focused approach with licensed providers. The ad highlights a weight loss potential of up to 20% or more. The service involves starting with an assessment, implying personalized treatment plans. The ad subtly addresses the purchase barrier of credibility by highlighting licensed professionals. # Visual style The ad features a clean, modern visual style with a focus on trustworthiness. The use of soft colors, a professional-looking woman in a white coat, and a 'Certified' badge all contribute to a sense of credibility and approachability. The design uses rounded shapes and subtle shadows to create depth and a soft, inviting feel. The straightforward layout and clear call-to-action enhance scannability and promote user engagement in feed. # Hooks Headline: Lose up to 20% or more body weight* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of difficulty in losing weight, signaling this through the promise of 'Lose up to 20% or more body weight*'. # Value propositions - Lose up to 20% or more body weight*, backed by licensed providers # Benefits - Lose up to 20% or more body weight # Features - Backed by licensed providers # Call to action Start your assessment # Point of view - Brand: Top caption (Lose up to 20% or more body weight*) asserts the brand's value proposition. - Brand: Lower section (hers Now in Canada, Start your assessment) provides its branding and directs action. - External source: Image of a woman in a white coat conveys professional medical endorsement. - External source: 'Certified' badge conveys third-party validation. # Storyline - The ad opens with a claim: 'Lose up to 20% or more body weight.' This message is designed to immediately capture the viewer's attention by promising a significant result. The brand is speaking from the position of expertise and authority, making a bold offer to the potential customer. - The copy states, 'Backed by licensed providers.' This statement aims to build trust by associating the offering with medical legitimacy. The brand is highlighting their credibility. - A doctor in a white coat is shown, smiling and looking directly at the viewer. The presence of a doctor aims to convey reassurance and professionalism. The customer's perspective is included as they see a friendly face representing medical expertise. - A 'Certified' badge appears, further reinforcing the credibility. The brand presents themselves as a trustworthy solution by using certification. - The Hers logo appears with 'Now in Canada' next to it. This contextualizes the offering, indicating the service is available in Canada. The brand clarifies that its services are now available to a Canadian audience. - A call to action button says, 'Start your assessment.' This directly prompts the viewer to engage with the service. The brand clearly communicates the next step. - Small print mentions, 'Individual results may vary. Weight loss efficacy based published research of individuals on a treatment plan that also included a reduced calorie diet and exercise.' The disclaimer clarifies potential variability in outcomes and highlights the comprehensive approach. The brand provides a legal disclaimer.

# Ad summary This ad promotes Mounjaro and encourages users to visit forhers.ca to see if they are eligible for the prescription online for free. The ad features a woman with Mounjaro. # Brand positioning The ad promotes 'hers,' a Canadian online platform providing access to prescription medications through online consultations with Canadian doctors. The platform aims to offer convenience and accessibility to healthcare, specifically prescriptions, by eliminating the need for in-person doctor visits. Hers, is presented as a modern, approachable service that fits into the user's lifestyle. It pushes against the traditional norm of needing in-person appointments for prescriptions, providing a functional solution for individuals seeking convenience and ease of access to medications. 'hers' offers access to Mounjaro. # Product The product featured is Mounjaro KwikPen, a tirzepatide injection, prescribed online by Canadian doctors via forhers.ca. The image shows a pen-like injector with a purple top and a label indicating it contains 7.5 mg of the medication in a 0.6 mL dose. The KwikPen is designed for a full dose, requiring the user to dial to '1' for injection. It comes in a pack of 4 doses x 7.5 mg. It is promoted as accessible via an online consultation, targeting users who value convenience and want to avoid in-person doctor visits. The online availability addresses a potential purchase barrier by offering easy access to the prescription. # Visual style The ad has a clean, modern aesthetic with a focus on the product and the person using it. The production quality looks high, with clear lighting and a professional shot. The image uses a soft green background to give it a natural, calming feel. The typography is clean and legible. The overall style aims for a blend of medical legitimacy and lifestyle appeal. # Hooks Headline: See if you're eligible online for free # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly addresses the pain point of accessibility to prescription medications by saying "See if you're eligible online for free." # Value propositions - Online eligibility check for free offers convenience and accessibility. - Prescription accessibility online removes barriers and increases ease of access. # Benefits - See if you're eligible online for free - Prescribed online by Canadian doctors # Features - tirzepatide injection - KwikPen - 7.5 mg / 0.6 mL - DIAL TO 1 FOR A FULL DOSE - Prescribed online by Canadian doctors # Call to action Visit forhers.ca # Point of view - Brand: The entire image is from the brand's perspective, showcasing the product, the service, and directing the audience to take action. # Storyline - The ad showcases the Mounjaro KwikPen and a woman, immediately establishing the product and its potential user. This is from the brand's perspective to capture attention and present the product in a relatable context. - The ad states "See if you're eligible online for free." This message is delivered from the brand's perspective to entice the viewer to take action by highlighting the ease of access and the potential to obtain the prescription at no initial cost. - A call to action is provided to "Visit forhers.ca." This message comes from the brand, directing the viewer to the platform where they can explore the offering and potentially obtain the medication. - The ad states "Prescribed online by Canadian doctors," instilling confidence and trust in the service. This is from the brand's perspective and highlights the legitimacy and professional oversight involved in obtaining the prescription, addressing any potential concerns about the online consultation process.

# Ad summary This ad is for Hers, a brand that provides weight loss treatment online. It presents a testimonial in the form of a screenshot of a post by Dr. Sandy Van, Chief Medical Officer of Hims & Hers Canada, discussing the challenges people face in improving their health. # Brand positioning Hers is presented as a supportive and science-backed solution for weight loss, specifically targeting women. The brand aims to occupy a space of empathy and understanding in the consumer's mind, acknowledging the effort and determination individuals invest in their health. It conveys that the problem isn't a lack of willpower but rather the tools available. Hers aligns with values of science, support, and self-compassion, suggesting a lifestyle of empowerment through effective healthcare solutions, and pushes against the norm of blaming individuals for their weight struggles. # Product The product is weight loss treatment provided by Hers, prescribed online by Canadian doctors. It is for people who have struggled with weight loss and are seeking a science-backed solution. The ad suggests that the treatment addresses the problem of ineffective tools, offering a path to weight loss that lifts 'years of guilt and shame.' The unique selling point (USP) is that the treatment is backed by science and prescribed online, removing the need for in-person visits. The ad targets those who feel the problem isn't them, but rather the lack of effective solutions. # Visual style The ad uses a clean and professional visual style, mimicking the appearance of a social media post. The layout is simple and direct, with a focus on text and clear messaging. The color palette is soft and calming, with a light green background that creates a sense of trustworthiness and serenity. Production quality is moderately polished. # Hooks Headline: As an obesity physician, I've seen how much effort and determination people put into trying to improve their health - it was never a lack of willpower. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the feeling of guilt and shame associated with weight loss struggles, stemming from the misconception that it's solely a matter of willpower. "it becomes clear that the problem wasn't you, but the tools you were given, and that understanding can help lift years of guilt and shame." # Value propositions - Science-backed treatments that address the root cause of weight loss struggles, rather than blaming individuals. # Benefits - Lifts years of guilt and shame # Features - Treatments backed by science - Prescribed online by Canadian doctors # Call to action Visit forhers.ca # Social proof - "As an obesity physician, I've seen how much effort and determination people put into trying to improve their health - it was never a lack of willpower." – Dr. Sandy Van, Chief Medical Officer, Hims & Hers Canada # Point of view - External source: The main text of the ad is presented as a social media post from Dr. Sandy Van, Chief Medical Officer, Hims & Hers Canada, lending authority and credibility to the claims. - Brand: The footer mentions that the weight loss treatment is by Hers and is prescribed online by Canadian doctors, highlighting the brand and its services. # Storyline - The ad opens with a screenshot of a social media post that builds credibility and provides a testimonial from Dr. Sandy Van, Chief Medical Officer of Hims & Hers Canada. This is included to establish trust and showcase expertise, and the audience is experiencing it from the external source of the doctor's professional opinion. - Dr. Van shares her insights as an obesity physician, emphasizing that people's struggles with health are not due to a lack of willpower. This is included to address a common misconception about weight loss and establish empathy, and the audience is experiencing it from the doctor’s point of view. - The post highlights that the problem lies in the tools provided, not the individual, and that understanding can lift years of guilt and shame. This is included to position the brand as a solution that acknowledges the challenges faced by individuals, and the audience is experiencing it from the doctor’s point of view. - The ad concludes with a call to visit forhers.ca and emphasizes that the weight loss treatment is prescribed online by Canadian doctors. This is included to prompt viewers to take action and learn more about the brand's offering, and the audience is experiencing it from the brand's point of view.

# Ad summary This image ad for Ozempic features a woman in a car and highlights that it is prescribed online by Canadian doctors. # Brand positioning Ozempic is presented as a readily available medication for those who may be eligible, emphasizing ease of access through online prescriptions from Canadian doctors via the forhers.ca website. The brand offers convenience and accessibility to healthcare solutions, aligning with a modern, tech-forward approach to healthcare. Ozempic aims to occupy a space in the consumer's mind that offers a convenient solution. # Product The product featured is Ozempic, a semaglutide injection medication. The ad highlights that it can be prescribed online by Canadian doctors and accessed through forhers.ca. The product is presented as an accessible solution, removing traditional barriers to obtaining prescription medication. # Visual style The ad has a clean, approachable visual style with soft, natural lighting. The image appears to be shot in real life, possibly with a smartphone. The color palette is soft and muted, with blues and whites dominating. The image is framed in a close-up shot to focus on the woman and the product, creating a personal and relatable feel. The design is simple and easy to scan. # Hooks Headline: See if you're eligible online for free # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential difficulty in accessing prescription medication by offering the opportunity to see if you're eligible online for free and having it prescribed online by Canadian doctors. # Value propositions - Check eligibility and get a prescription online. - Available in Canada # Benefits - See if you're eligible online for free - Now in Canada # Features - semaglutide injection - Prescribed online by Canadian doctors # Call to action Visit forhers.ca → # Point of view - Brand, in the top and bottom captions and website link, to showcase the product's name, benefits, and ease of access. # Storyline - The ad starts by showing the Ozempic brand name and notes that you can see if you're eligible online for free. This is from the brand's perspective, aiming to grab the viewer's attention by promoting access and eligibility information right away. - The ad then highlights the website where one can visit to get a prescription, and notes that it is now available in Canada. The website and availability message is from the brand's perspective, emphasizing accessibility and location availability. - The ad also shows the Ozempic pen. This provides a visual representation of the product being offered. The brand provides this visual to aid the consumer in identifying the product.

# Ad summary This image ad is promoting weight loss by Hers, offering a convenient and online-based weight loss program. The ad focuses on weight loss results, accessibility, and cost-effectiveness, aiming to appeal to individuals seeking a straightforward solution. # Brand positioning Hers is presented as a modern, accessible online service, as opposed to in-person, traditional medical establishments, that offers a convenient way to manage weight loss. The brand's positioning is functional, focusing on ease of access (100% online) and affordability (starting at $99). The brand pushes against the norms of traditional, in-person healthcare by offering a direct and convenient solution. The brand seems to align with the values of accessibility and convenience, promoting a lifestyle where healthcare integrates seamlessly into daily routines. # Product The product being advertised is a weight loss program offered by Hers, providing convenient access to care 100% online. The program's features and specific components are not detailed, but the focus is on accessibility and ease of use. The weight loss program is for individuals seeking a convenient and online way to manage their weight. The USP is the convenient access to care 100% online with a low starting price point of $99. The ad is telling the viewer that this product is worth trying or buying because it provides a convenient and accessible solution for weight loss with convenient pricing. # Visual style The ad has a clean and modern visual aesthetic with soft lighting. It uses a shallow depth of field to create a sense of intimacy and focus on the product's benefits. The color palette is muted and natural, lending a sense of authenticity and approachability. The typography is clean and legible, contributing to the overall clarity and scannability of the ad. # Hooks Headline: Lose up to 20% or more body weight # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of inaccessible or inconvenient weight loss solutions, offering a convenient and accessible online program. This is signaled through the language "Convenient access to care, 100% online." # Value propositions - Lose up to 20% or more body weight - Convenient access to care, 100% online - Get started for $99 # Benefits - Lose up to 20% or more body weight # Features - Convenient access to care - 100% online # Call to action Check eligibility # Social proof - None used. # Point of view - Brand: The point of view is consistent throughout, with the brand presenting the features and benefits of their weight loss program, emphasizing the potential for weight loss, convenience, accessibility, and affordability. # Storyline - The ad opens with a claim of potential weight loss, "Lose up to 20% or more body weight," immediately grabbing the audience's attention with a clear and quantifiable benefit. This is conveyed from the brand's perspective, highlighting a key feature and potential outcome of their weight loss program. - Following the bold claim, the ad introduces the convenience and accessibility of the program, stating, "Convenient access to care, 100% online". This reinforces the brand's commitment to ease of use and positions the program as a hassle-free solution. This is also conveyed from the brand's perspective, expanding on the program's key attributes. - The ad then presents the financial aspect, stating, "Get started for $99," making the program seem affordable and accessible to a wider audience. This is presented from the brand's perspective, showcasing the program's competitive pricing. - Finally, the ad includes a call to action, "Check eligibility," prompting the audience to take the next step and engage with the brand. This is also conveyed from the brand's perspective, guiding the audience towards conversion.

# Ad summary This is a product-focused image ad for Mounjaro, a prescription medication. The ad prominently features the Mounjaro pen, along with a call to action to see if you qualify and an offer to get started for $99. The ad also emphasizes that the product is prescribed online by Canadian doctors and is available in Canada through 'hers'. # Brand positioning Mounjaro is positioned as an accessible solution for people who can benefit from the medication. The brand is presented as modern and convenient by highlighting the availability of online prescriptions through Canadian doctors. The brand emphasizes trust and credibility by featuring a 'Canadian Medical Team' badge. The language and imagery lean toward a functional and trustworthy positioning, indicating a focus on healthcare and accessibility within the Canadian market. # Product The advertised product is Mounjaro, a prescription medication delivered via a pre-filled pen injector. The pen is designed for ease of use and precise dosing, with a visible window indicating the 7.5 mg strength. The ad highlights that Mounjaro prescriptions are available online through Canadian doctors, making it convenient for individuals to access the medication. The offer to 'Get started for $99' addresses potential cost barriers, making the product more accessible. The product is framed as a way to qualify, suggesting that it is a solution for a specific health condition, which is prescribed by licensed Canadian doctors. # Visual style The ad employs a clean and modern aesthetic, with soft lighting and a blurred background. The composition is simple and product-focused, emphasizing clarity and ease of understanding. The color palette is muted, using mostly white, gray, and purple, with a touch of gold to convey trust and medical authority. # Hooks Headline: MounjaroⓇ # Funnel stage Middle of funnel (Consideration) # Pain points The ad subtly addresses the pain point of limited access to prescription medication in Canada. The ad clearly implies a limited access via the line, 'Prescribed online by Canadian doctors'. # Value propositions - Affordable prescriptions online by Canadian doctors. # Benefits - Get started for $99 # Features - Prescribed online by Canadian doctors # Call to action Get Started # Social proof - The "CANADIAN MEDICAL TEAM" badge implies endorsement by medical professionals. # Point of view - Brand: The entire ad is told from the brand's perspective, promoting the product, its accessibility, and its value proposition to potential customers. # Storyline - The ad starts by introducing the brand name, Mounjaro, aiming to create initial awareness. The ad aims to quickly identify the product and capture the viewer's attention with a recognizable brand name. - Next, the ad prompts viewers to 'See if you qualify today,' acting as a hook that speaks directly to the potential customer. The ad encourages viewers to assess their eligibility and consider the product as a solution. - The ad then presents a visual of the Mounjaro pen to clearly showcase the product. The ad makes the product tangible and emphasizes its form factor. - The ad then promotes the benefit of affordability by stating 'Get started for $99.' The brand promotes the decreased price to reduce the customer's financial barrier. - The ad further promotes the product being available through 'hers' online in Canada and emphasizes that it is 'Prescribed online by Canadian doctors.' The brand hopes to communicate trustworthiness and convenience to drive the customer toward the CTA.

# Ad summary The ad promotes Ozempic through the brand Hers. It highlights that it is prescribed online and delivered for free. # Brand positioning Hers is presented as a telehealth brand focused on providing access to prescription medications online. The brand emphasizes convenience, offering online prescriptions and free delivery, suggesting it aims to simplify the process of obtaining medications for its customers. The brand aligns with a modern, accessible approach to healthcare, contrasting with traditional in-person doctor visits and pharmacy pickups. This positioning appeals to individuals seeking convenience, privacy, and ease of access in managing their health. # Product The ad features Ozempic, a semaglutide injection medication. It works through self-injection. The ad promotes access to this medication through the Hers platform, emphasizing that it can be prescribed online and delivered for free. The primary target seems to be individuals who are seeking a convenient, accessible way to obtain prescription medication without the need for in-person doctor's visits. It is available in Canada. The ad addresses the purchase barriers through online prescriptions, home delivery and an initial cost of $99. # Visual style The ad has a clean, direct visual style, using a single product shot against a solid background to focus attention. The lighting is bright and even, reducing shadows and highlighting the product's details. Typography is simple and modern, with a sans-serif font that ensures readability. The image has a studio-shot feel, emphasizing high production quality and polished presentation. The color palette is limited to blues, reds, and whites, creating a cohesive and branded look. # Hooks Headline: Get OzempicⓇ with hers # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of needing to go to a doctor's office for a prescription is solved with the promise of online prescriptions. # Value propositions - Get started for $99 - Prescribed online, Delivered free # Benefits - Prescribed online by Canadian doctors # Features - Prescribed online - Delivered free # Call to action Visit forhers.ca → # Social proof - Prescribed online by Canadian doctors # Point of view - Brand: The brand shares information on product, availability, and price to the customer. # Storyline - The ad begins by introducing the opportunity to get Ozempic with Hers, immediately communicating the offering and the platform through which it is available. The brand wants the customer to know it is available through their brand. - The storyline highlights the convenience of the service, stating that it is prescribed online and delivered for free. The brand emphasizes accessibility. - It mentions that it is now available in Canada, expanding the geographical reach. The brand wants to emphasize that the product is available to the Canadian consumer. - The ad then introduces the cost, mentioning that you can get started for $99. The customer is being told about the entry level price. - The ad concludes with a call to action, directing viewers to 'Visit forhers.ca'. The brand is telling the customer to go to their website. - The ad emphasizes that it is 'Prescribed online by Canadian doctors' to add credibility. An external source validates the medical aspect of the offer.

# Ad summary This image ad promotes a prescription weight loss plan from Hers Canada, emphasizing trust and accessibility through online Canadian doctors. # Brand positioning Hers Canada is presented as an accessible and trustworthy brand offering weight loss solutions. The brand positions itself as a modern, healthcare provider by offering online prescriptions through Canadian doctors, removing traditional barriers to accessing weight loss plans. The brand conveys a sense of trust and convenience. The brand seems to push against the traditional norms of in-person doctor visits by focusing on an easier, online approach to healthcare. # Product The product being advertised is a prescription weight loss plan offered by Hers Canada. It is presented as a trustworthy and accessible solution, prescribed online by Canadian doctors. The plan aims to provide a convenient approach to weight loss with an emphasis on professional medical guidance. # Visual style The ad features a soft and natural visual style. The image has a warm, slightly muted color grade that creates a calm and inviting atmosphere. The background is slightly blurred to keep the focus on the woman, lending a modern aesthetic. The typography is clean and legible, adding to the overall polished feel. The layout is simple and direct, designed for quick scannability on social feeds. # Hooks Headline: A prescription weight loss plan you can trust # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty in accessing trusted weight loss solutions and medical guidance. The ad aims to address the consumer's frustration through the copy, "A prescription weight loss plan you can trust." # Value propositions - Prescription weight loss plan prescribed online by Canadian doctors. # Benefits - A weight loss plan you can trust # Features - Prescribed online by Canadian doctors # Call to action Visit forhers.ca # Social proof - None used. # Point of view - Customer: The woman in the photo gives the ad a feeling of authenticity. - Brand: The ad text serves as the voice of the brand, delivering key product information and a direct call to action. # Storyline - The ad opens with a photo of a woman, shown from the chest up. The woman is drinking from a glass and looking off into the distance. This is meant to convey the real life results the user may receive if they continue with the program. This is from the customer POV. - Next, the ad highlights the product. The ad shows the value proposition of the product, "A prescription weight loss plan you can trust". The message comes from the brand. This is designed to build the value proposition to the user. - Finally, the ad has a button that reads, "Visit forhers.ca" and below that copy reading, "Prescribed online by Canadian doctors". This copy is from the brand and intended to drive the user to the website to learn more and begin.

# Ad summary This image ad promotes Mounjaro through the hers Canada platform. It features a promotional offer of $99 to get started, positioning the medication as accessible and timely for the new year. The ad includes a visual of the Mounjaro KwikPen against a dark, shimmering background, emphasizing its availability through a Canadian medical team. # Brand positioning The brand, Mounjaro, is presented as a medically endorsed solution available through hers Canada, emphasizing accessibility and convenience. The inclusion of a 'Canadian Medical Team' badge suggests a commitment to local healthcare standards and trustworthiness. The brand is positioned as a modern solution, aligning with a proactive approach to health management, and is made accessible through a clear offer and call to action. # Product The product featured is the Mounjaro KwikPen, a tirzepatide injection designed for a full dose. The pen is highlighted for its ease of use, with clear instructions to 'DIAL TO / FOR A FULL DOSE' and 'PLACER SUR LE CHIFFRE / POUR DETENIR UNE DOSE COMPLETE'. The packaging indicates a dosage of 7.5 mg/0.5 mL. The product is presented as a convenient and precise method for medication delivery, aimed at individuals seeking a reliable and easy-to-use injectable treatment. # Visual style The ad features a clean and modern visual style with a focus on the product. The dark, shimmering background adds a touch of elegance, while the clear typography and layout ensure readability. The overall aesthetic is polished and professional, conveying trust and credibility. # Hooks Headline: Mounjaro® just in time for the new year # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Get started for $99 # Benefits - Easy to use pen - Full dose # Features - tirzepatide injection - KwikPen # Call to action Visit forhers.ca → # Social proof - The "CANADIAN MEDICAL TEAM" badge implies endorsement and credibility from healthcare professionals. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and a clear call to action. # Storyline - The ad opens by introducing Mounjaro and framing it as a timely solution for the new year, which is intended to capture the viewer's attention and create a sense of relevance. This is told from the brand's perspective, setting the stage for the offer. - Next, the ad highlights the promotional offer of getting started for $99, which is designed to lower the barrier to entry and encourage immediate action. This is told from the brand's perspective, emphasizing affordability and accessibility. - The ad concludes with a call to action to visit forhers.ca, directing the viewer to take the next step and learn more or purchase the product. This is told from the brand's perspective, guiding the viewer towards conversion.

# Ad summary This ad for Hers Canada promotes injection-free weight loss medication prescribed online by Canadian doctors. It features a smiling woman and encourages viewers to visit forhers.ca to see if they're eligible. # Brand positioning Hers Canada positions itself as a provider of accessible healthcare solutions, specifically weight loss medication, delivered through online prescriptions from Canadian doctors. The brand aims to occupy a space in the consumer's mind as a convenient and modern option for healthcare needs, removing traditional barriers such as in-person visits and injections. It aligns with values of accessibility, convenience, and a proactive approach to health, with a tone that is supportive and empowering, as showcased by the image of a smiling woman. # Product The product advertised is injection-free weight loss medication, available through online prescription by Canadian doctors via Hers Canada. The medication is positioned as a convenient alternative to traditional weight loss injections. The ad targets individuals seeking weight loss solutions who prefer non-invasive methods and the convenience of online consultations. The primary USPs highlighted are the absence of injections and the ease of online prescription, addressing the barriers of needle aversion and traditional healthcare access. # Visual style The ad has a clean and modern visual style. The production quality appears polished, with a simple color palette and clear typography. The use of a gradient background and a smiling model creates a positive and approachable feel. The overall design is scannable and optimized for social media feeds, with clear messaging and a prominent CTA button. # Hooks Headline: Injection free Weight Loss Medication # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the aversion to injections as a barrier to seeking weight loss medication. The phrase 'Injection free' addresses the fear and inconvenience associated with injectable treatments. # Value propositions - The combination of 'Injection free' and 'Weight Loss Medication' is clearly intended to communicate value by emphasizing the non-invasive nature of the medication. - The line 'Prescribed online by Canadian doctors' communicates value by highlighting the accessibility and credibility of the medical professionals involved. # Benefits - Weight Loss Medication # Features - Injection free - Prescribed online by Canadian doctors # Call to action Visit forhers.ca # Point of view - Brand: The text 'hers Canada See if you're eligible online for free' is an invitation to visit the website, presented from the company's perspective. # Storyline - The ad opens by introducing 'Injection free Weight Loss Medication' along with the statement that the medication is 'Prescribed online by Canadian doctors.' The brand voice establishes the core offering and emphasizes its non-invasive nature, along with the convenience of remote access through qualified professionals. This is intended to immediately address potential anxieties around weight loss treatments while highlighting its ease of access to a Canadian audience. - The ad features the brand name 'hers Canada' with the line 'See if you're eligible online for free,' shifting the focus to the brand and promoting eligibility assessment for its offering. This brand voice directs the viewer to take the next step and check their eligibility online, adding an incentive of a free online assessment. - The final beat presents a prominent 'Visit forhers.ca' button, delivered from the brand's perspective. This is the CTA to prompt immediate action and drive traffic to the brand's website.

# Ad summary The ad features a man discussing how he accessed Ozempic and Mounjaro online. He says he did some research and found that he could order them online through forhers.ca. He mentions taking a survey and getting in touch with a doctor online. He says he was super happy with the support he got. # Brand positioning The ad features Hers, a women's health and wellness online provider. The ad presents Hers as a brand that offers convenient and accessible solutions for accessing prescription medications like Ozempic and Mounjaro. Hers positions itself as a platform that simplifies the process of obtaining necessary medications, including a straightforward survey, a connection with a doctor, and home delivery, all within a few days. This online, direct-to-consumer approach caters to individuals seeking a hassle-free and efficient way to manage their health needs without the traditional barriers of in-person doctor visits and pharmacy pickups. The brand's value is functional as the ad positions Hers as a very simple and helpful way to get the treatment you need. # Product The ad spotlights Hers, a personalized healthcare platform providing access to prescription medications online. The product is showcased as a straightforward solution to obtain prescriptions for medications like Ozempic and Mounjaro. Hers facilitates an online survey for health assessment, connects users with doctors for consultations, and ensures medication delivery within 3-4 days. It is presented as a service that removes traditional barriers to accessing healthcare, offering a convenient, online-based process from consultation to medication delivery. Hers addresses the difficulty of accessing specific medications by providing an online route to prescription and delivery, emphasizing ease, speed, and support throughout the process. # Visual style The ad has a UGC feel, with a handheld camera and natural lighting. The editing style includes both quick cuts and static shots. The production quality is a hybrid between polished commercial and UGC. # Hooks Spoken: 00:00–00:04: So everyone is talking about Ozempic Mounjaro, and I was wondering how do you access it? Text overlay: 00:00–00:06 Getting Ozempic or Mounjaro online 💉 Visual: 00:00–00:06: A man with light brown skin, a beard, and dark hair walks down a snow-lined street wearing a black puffer jacket. He faces the camera with a clear sky and bare trees in the background. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad addresses the difficulty of accessing medications like Ozempic and Mounjaro. "I was wondering how do you access it?" # Value propositions - Easy access to prescriptions online - Convenient and quick medication delivery - Responsive support for a smooth experience # Benefits - Convenient access to medications - Straightforward process - Quick delivery (3-4 days) - Responsive support # Features - Online access to prescriptions - Survey for health assessment - Connection with doctors - Medication delivery # Call to action If you're interested, you should check it out. # Social proof - The man in the ad states "I was super happy with the support I got, they were super responsive" – Male 1 (Customer). # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing his experience. # Storyline - 00:00–00:03 The ad begins with a man walking outside in winter, discussing the popularity of Ozempic and Mounjaro, and wondering how to access them. - 00:04–00:06 He shares that his research revealed these medications are available online. - 00:07–00:10 He then introduces forhers.ca as the website he used, emphasizing how straightforward the process was. - 00:11–00:12 He mentions that the delivery took 3-4 days. - 00:13–00:17 He mentions completing a survey, getting in touch with a doctor, and how the entire process happened online. - 00:17–00:21 He expresses his satisfaction with the support he received, highlighting their responsiveness. - 00:21–00:23 The man wraps up the ad by recommending viewers check it out if interested.

# Ad summary This ad promotes Hers, a telehealth company that enables women to access prescriptions online. The ad features a woman who is describing the Hers platform and the products that they offer, specifically Ozempic and Mounjaro. # Brand positioning Hers is positioned as a modern telehealth company that provides convenient and discreet access to prescriptions online. The brand focuses on simplicity and accessibility, allowing customers to easily obtain medications through an online survey and consultation with a Canadian doctor. Hers aims to fill a space in the market by offering a streamlined, discreet alternative to traditional healthcare, aligning with a tech-forward, on-demand lifestyle. # Product The featured product is the Hers telehealth platform, which provides online prescriptions for medications like Ozempic and Mounjaro. Hers connects users with Canadian doctors through a simple online survey, facilitating a discreet and convenient process. The platform ensures medications are delivered directly to the customer's home within three to four business days, addressing the common barriers of traditional healthcare, such as time and privacy. # Visual style The ad has a casual, UGC feel with a static camera and straightforward editing. The production quality is basic, consistent with a typical user-generated video. The pacing is moderate, following the natural rhythm of the speaker's voice, with a static shot throughout. The audio and visual elements are synced to ensure the message is clear and engaging. # Hooks Spoken: 00:00–00:04 I just learned that you can get Ozempic and Mounjaro prescribed to you online Text overlay: 00:00–00:04 Getting Ozempic or Mounjaro online Visual: 00:00–00:04 A woman with dark, voluminous hair and olive skin, wearing an olive green t-shirt and a gold necklace, stands centered against a neutral background with glimpses of a kitchen. She gestures with her hands as she speaks to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points Difficulty and inconvenience of obtaining prescriptions through traditional healthcare systems. "I just learned that you can get Ozempic and Mounjaro prescribed to you online." # Value propositions - Get needed prescriptions like Ozempic and Mounjaro conveniently online. - Quick access in 3-4 days. # Benefits - Convenient access to prescriptions - Time-saving process - Discreet service - Access to Canadian healthcare professionals # Features - Online prescriptions for Ozempic and Mounjaro - Survey-based consultation - Connection with Canadian doctors - Discreet delivery to home - Delivery within 3-4 business days # Call to action check out forhers.ca # Social proof - "my friend went to this website forhers.ca and got them prescribed to her within just three days" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a woman sharing her experience and knowledge about the Hers platform, creating a relatable and trustworthy message. # Storyline - 00:00–00:04 00:00–00:04 The woman introduces the topic of obtaining Ozempic and Mounjaro prescriptions online, piquing viewer interest with the ease of access. The message is from the customer's perspective, sharing new information in a casual tone. - 00:04–00:09 00:04–00:09 The woman shares her friend's experience using Hers to get a prescription within three days, providing a specific example of the platform's efficiency. The message uses a personal anecdote to build trust and highlight the speed of the service from a customer's POV. - 00:09–00:13 00:09–00:13 She details the process of taking a survey on the website and being connected with a Canadian doctor, explaining the steps involved. The message aims to clarify the process and address any concerns about its complexity, delivered from a customer's POV. - 00:13–00:18 00:13–00:18 The woman emphasizes the discreet delivery of the medication to her friend's home within three to four business days, reiterating the convenience and privacy of the service. The message highlights the discreet and timely delivery aspects, appealing to those who value privacy, from a customer's POV. - 00:19–00:23 00:19–00:23 She introduces Hers as a major telehealth company that recently launched in Canada, establishing its credibility and relevance. The message positions Hers as a reputable and current player in the telehealth market, from the customer's POV. - 00:23–00:25 00:23–00:25 The woman encourages viewers to check out forhers.ca if they are curious, providing a direct call to action. The message is a straightforward invitation to explore the platform, reinforcing the brand's accessibility, from the customer's POV.

# Ad summary This image ad for Mounjaro promotes a limited-time offer to 'Get started for $99' when prescribed online by Canadian doctors through forhers.ca. The ad features an image of the Mounjaro KwikPen. # Brand positioning Mounjaro positions itself as an accessible solution for managing weight, particularly for individuals who may be seeking convenient healthcare options. This is emphasized by the promotion of online prescriptions through forhers.ca. The brand aligns with a modern approach to healthcare, offering access to medication via telemedicine with licensed Canadian doctors. By focusing on accessibility and convenience, Mounjaro seems to cater to those who value efficiency in managing their health. # Product The product featured in the ad is Mounjaro KwikPen, a tirzepatide injection used for managing weight. The ad shows the pen injector, highlighting that it contains 4 doses of 7.5mg/0.6mL each. The pen is designed for self-administration, as indicated by the instructions 'DIAL TO 1 FOR A FULL DOSE / PLACER SUR LE CHIFFRE 1 POUR OBTENIR UNE DOSE COMPLETE'. The ad addresses a potential purchase barrier by focusing on the online prescription service from Canadian doctors, making the medication easily accessible through forhers.ca. The USPs center on ease of use, pre-measured dosage, and convenient access to a necessary prescription. # Visual style The ad features a clean and straightforward visual style with a focus on clarity and direct communication. The production quality appears polished, using a simple layout with a product shot against a solid color background. The typography is large and legible, and color contrasts are used to guide the viewer's eye through the key information. This style prioritizes scannability and is optimized for in-feed viewing. # Hooks Headline: Get started for $99 # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the high cost and limited accessibility of weight management medication. The ad aims to make the product accessible and convenient, particularly for those who may have difficulties obtaining prescriptions through traditional channels. The ad states “Prescribed online by Canadian doctors,” suggesting an alternative to traditional methods that may be inconvenient. # Value propositions - Get started for $99 # Benefits - Convenient weight management - Easy access to medication # Features - tirzepatide injection - 4 doses x 7.5mg - Prescribed online by Canadian doctors # Call to action Visit forhers.ca # Point of view - Brand: The POV is consistent throughout the ad, presenting the product and its benefits from the brand's perspective. # Storyline - The ad opens by showcasing the Mounjaro product, establishing immediately what is being advertised. This is a product-focused story, narrated from the brand's point of view. - Then, the ad introduces a limited-time offer and provides a price point, appealing to potential customers seeking an affordable way to access the medication. This is framed as an incentive, communicated from the brand's perspective. - Lastly, the ad highlights the accessibility of the prescription via online doctors in Canada, promoting ease of access for the customer. This is shown from the brand's perspective.

# Ad summary A woman records a video testimonial about her experience with forhers.ca, an online service that provides weight loss medication and connects you with doctors. She records the video in her bathroom, explains why she chose forhers.ca, and encourages the viewer to visit the website. # Brand positioning Hers is presented as a telehealth service that provides access to personalized healthcare. The brand is positioned to occupy the space of accessible and convenient healthcare for women, promoting a modern, intuitive approach to healthcare. It pushes against traditional healthcare norms by offering online consultations and discreet medication delivery. The brand positioning is functional, emphasizing simplicity and ease of access, and it aligns with an emotional appeal by removing barriers and shame around seeking healthcare. # Product The advertised product is forhers.ca, an online telehealth platform that connects individuals with healthcare professionals for personalized treatments. It provides a streamlined process for accessing medication and healthcare advice from home. The platform offers online consultations and prescription services, delivering medication directly to the customer. The service is designed for individuals who may feel uncomfortable seeking in-person medical consultations or prefer the convenience of online healthcare. The ad addresses purchase barriers by highlighting the platform's ease of use, quick access to doctors (within 2 days), and fast medication delivery. The presenter explicitly states that the service is 100% Canadian, intuitive, and easy to use. # Visual style The ad has a UGC aesthetic, appearing to be filmed on a smartphone in a home bathroom setting. The editing style includes quick cuts and split-screen shots to show the presenter and the website. The production quality gives a casual, accessible feel. The pacing is moderate, with cuts timed to key points in the voiceover. The ad has a lo-fi production quality, making it appear relatable and authentic. # Hooks Spoken: Female 1: Weight loss medication has been life changing for me. Text overlay: How I got weight-loss medication discreetly online. 👀 / weight loss medication has been life changing for me Visual: 00:00–00:02: A woman records a selfie-style video in a bathroom. In the foreground, the woman, who is possibly South Asian, in her late 20s or early 30s, is centered in the frame. She wears an olive-green t-shirt and a black bonnet with white polka dots. In the background, there is a white wall with a cabinet on the right. On top of the cabinet are various bottles and containers. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the main pain point is the discomfort or difficulty in seeking in-person medical consultations for weight loss medication: “I was not comfortable going to see a doctor in person.” # Value propositions - The service offers quick access to doctors and medication (within 2 days) - The service is convenient, easy to use, and comfortable # Benefits - Life-changing weight loss medication - Help when you need it - No shame in admitting you need help - Comfortable access to healthcare - Convenient online options - Fast access to doctors - Quick medication delivery # Features - 100% Canadian - Intuitive website - Easy to use - Online survey - Contact with a doctor within 2 days - Medication shipped within 2 days # Call to action Go check out forhers.ca # Social proof - "Weight loss medication has been life changing for me" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 The presenter begins by stating that weight loss medication has been life-changing for her. - 00:02–00:06 She acknowledges the controversial nature of the topic but emphasizes that there is no shame in needing help. - 00:07–00:11 She explains that she was not comfortable seeing a doctor in person, prompting her to explore online options. - 00:11–00:19 The presenter explains that she found forhers.ca and chose the website because its team is 100% Canadian and the website is easy to use. - 00:20–00:28 She explains that she took the survey on the website and got in touch with a doctor within two days. She states that the medication was shipped within two days of getting in touch with the doctor. - 00:28–00:32 The presenter concludes by encouraging viewers who are interested to check out forhers.ca.

# Ad summary The ad features an Ozempic pen and advertises it as a starting point for $99 through hers Canada, an online prescription service. # Brand positioning The brand promoted is Ozempic, a medication. The ad emphasizes accessibility through online prescription via Hers Canada and affordability with a starting price of $99, making it seem convenient and within reach. The inclusion of a 'Canadian Medical Team' badge suggests trust and credibility, aligning the brand with healthcare professionals. The brand occupies a space of accessible, reliable, and affordable healthcare solutions. # Product The product featured is the Ozempic semaglutide injection pen, available through prescription from hers Canada. The pen contains 2 mg/pen (1.34 mg/mL) with dosages of 0.25 mg or 0.5 mg doses. It's positioned as an accessible option for individuals seeking this medication, highlighting the convenience of online prescriptions. The ad implies the product addresses the barrier of obtaining Ozempic through traditional medical channels by offering it online and at a starting price of $99, making it appear affordable. # Visual style The visual style of the ad is clean and straightforward, with a focus on clarity and accessibility. The production quality is polished. The background is a solid muted green which helps to put the focus on the Ozempic pen. The typography is clean and legible. # Hooks Headline: Get started for $99 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the difficulty of accessing prescription medication and the associated costs, implying that the traditional process can be expensive and inconvenient. # Value propositions - Get started for $99 # Benefits - Prescribed online by Canadian doctors # Features - semaglutide injection - 2 mg/pen (1.34 mg/mL) - 0.25 mg or 0.5 mg doses # Call to action Visit forhers.ca # Social proof - CANADIAN MEDICAL TEAM # Point of view - Brand: The brand's point of view is consistent throughout the ad, as the image showcases the product, its affordability, and ease of access through an online service. # Storyline - The image presents a visual of the Ozempic pen alongside the brand name, which serves to identify the product being advertised. This is from the brand's perspective to create immediate product recognition. - Next, the ad shows a badge that reads 'Canadian Medical Team' with a maple leaf, establishing trust and credibility in the product. The brand is showing that the product has Canadian medical backing. - Then, the ad offers the price point of '$99', which is designed to make the product accessible. The potential customer is meant to believe that the cost won't be a hinderance to purchase. This is being communicated to potential customers to encourage engagement. - The image shows the call to action of 'Visit forhers.ca', which directs the consumer to where they can find the product. From the brand's perspective, this step facilitates a simple journey to purchasing the product. - Finally, the ad restates that 'hers Canada' can provide the product via online prescription from Canadian doctors, reinforcing convenience and trustworthiness. Hers Canada is trying to ensure the customer feels secure in their potential purchase.

# Ad summary This image ad is for hers Canada to get started with Mounjaro to help with weight management. The ad features a woman holding the Mounjaro pen injector. # Brand positioning hers Canada is presented as a telehealth company that provides access to prescription medications online, specifically highlighting its collaboration with Canadian doctors. The brand aims to occupy a space in the consumer's mind as a convenient and accessible platform for healthcare solutions, allowing individuals to obtain prescriptions and medications from the comfort of their own homes. It positions itself as a modern, tech-enabled healthcare provider that embraces online consultations and prescription services. This brand positioning is functional, focusing on simplicity and accessibility. # Product The featured product is Mounjaro KwikPen, a solution for injection containing tirzepatide. The product is a pre-filled pen injector designed for subcutaneous administration. It is explicitly labeled with a dosage of 3.3 mg. The pen is for individuals seeking weight management solutions and prescribed online by Canadian doctors. The ad addresses purchase barriers by offering access to the medication through online prescriptions, emphasizing the convenience of obtaining the product through telehealth services. The ad encourages viewers to try or buy the product by highlighting its availability online through hers Canada, as well as its potential to help with weight management. # Visual style The ad has a clean and professional visual aesthetic, using a blurred background and clear product presentation. The use of a pill shaped block and golden seal adds an element of credibility. The visual style appears polished and well-produced, likely shot in a studio. # Hooks Headline: Mounjaro 2026 resolution # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Get started for $99 - Prescribed online by Canadian doctors # Benefits - Convenient access to prescription medication - Prescription and medication from home # Features - Mounjaro KwikPen - Solution for injection tirzepatide - Prescribed online by Canadian doctors # Call to action Visit forhers.ca → # Social proof - The gold seal reads "CANADIAN MEDICAL TEAM" # Point of view - Brand: The brand's perspective is shown through the display of the product, brand name, and offer, aiming to promote and sell the product. - Customer: The customer's perspective is implied through the offer and the message stating that the product is prescribed online by Canadian doctors, which aim to address their needs and concerns. # Storyline - The ad opens with a close-up shot of a hand holding the Mounjaro KwikPen. This is intended to focus the viewer's attention on the product. The perspective is from a viewer observing the product being held. - Next, the ad introduces the brand name and product name, establishing brand recognition and awareness. The perspective is from the brand. - The ad presents an offer to "Get started for $99" and then shows "Visit forhers.ca", creating a sense of affordability and directing viewers to take action. The perspective is from the brand trying to entice a user to take the next step. - Finally, the ad includes a message stating that the medication is "Prescribed online by Canadian doctors," conveying credibility and trust. The perspective is from the brand trying to build confidence in the quality of its service.

# Ad summary This image ad promotes Mounjaro through the Hers Canada platform, highlighting a special offer to get started for $99 and directing viewers to visit forhers.ca. # Brand positioning Hers Canada, in partnership with Hims & Hers, positions itself as a provider of accessible healthcare solutions, as indicated by the mention of serving over 2.4 million active subscribers. The brand aims to occupy a space of convenience and affordability in the healthcare market, particularly for those seeking solutions online. By offering a straightforward way to access treatments like Mounjaro, Hers Canada aligns with a lifestyle that values ease and efficiency. The brand appears to follow the norm of direct-to-consumer healthcare services, emphasizing accessibility and simplicity. # Product The product featured is Mounjaro KwikPen, a tirzepatide injection used for managing blood sugar levels. The pen contains 7.5 mg of the medication in a 0.6 mL dose. The product is presented as a convenient, pre-filled injection pen, designed for ease of use with a dial to select the correct dosage. The ad addresses potential purchase barriers by highlighting the availability of Mounjaro through the Hers Canada platform, suggesting a simplified process to obtain the medication. The ad emphasizes the ease of getting started with the product, positioning it as an accessible option for individuals seeking this treatment. # Visual style The ad features a clean and minimalist visual style with a focus on clarity and directness. The production quality appears to be highly polished, with sharp text and a well-lit product shot. The layout is simple and easy to scan, with a clear hierarchy of information. The overall aesthetic is modern and professional, designed to convey trust and credibility. # Hooks Headline: Get started for $99 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential difficulty or cost associated with starting Mounjaro treatment, as implied by the offer to "Get started for $99." # Value propositions - Get started for $99 # Benefits - Convenient, pre-filled injection pen - Easy to use with a dial to select the correct dosage # Features - 7.5 mg tirzepatide injection - KwikPen # Call to action Visit forhers.ca # Social proof - Hims & Hers helps over 2.4 million active subscribers* # Point of view - Brand: The entire ad is presented from the brand's perspective, aiming to promote Mounjaro and drive traffic to the Hers Canada platform. # Storyline - The ad opens with the brand name "Mounjaro®" to immediately identify the product being advertised. This is from the brand's perspective, aiming to create instant recognition. - Next, the ad highlights the offer to "Get started for $99," which is presented from the brand's perspective to entice potential customers with an affordable entry point. - The ad then directs viewers to "Visit forhers.ca," which is a call to action from the brand, guiding the audience to the platform where they can access the product. - Finally, the ad mentions "hers Canada" and states that "Hims & Hers helps over 2.4 million active subscribers*," which is presented from the brand's perspective to build credibility and trust by showcasing the platform's wide reach and user base.

# Ad summary This image ad for Mounjaro promotes the brand and offers a discounted price to get started. # Brand positioning Mounjaro is presented as a modern solution for individuals seeking assistance with weight management and blood sugar control. The brand is positioned as accessible through online prescriptions from Canadian doctors via hers Canada, emphasizing convenience and ease of access. The brand aims to occupy a space in the consumer's mind as a reliable and medically-supported option for managing weight and blood sugar levels, aligning with a lifestyle of proactive health management. The brand appears to follow category norms by highlighting the medical benefits of the product, while pushing against traditional in-person prescription models by offering online consultations. # Product The product featured is Mounjaro KwikPen, a pre-filled injectable pen containing tirzepatide injection. It is designed for individuals who require assistance with weight management and blood sugar control. The pen is shown with a dose indicator, suggesting ease of use and precise dosage control. The ad addresses the purchase barrier of needing a prescription by highlighting that it can be prescribed online by Canadian doctors through hers Canada. The ad emphasizes the accessibility and affordability of getting started with Mounjaro, making it an appealing option for those seeking a convenient solution. # Visual style The ad has a clean and modern visual style with a focus on simplicity and clarity. The production quality appears to be highly polished, with a studio-shot image of the product against a solid background. The typography is clean and legible, with a clear hierarchy of information. The overall aesthetic is professional and trustworthy, aiming to convey the legitimacy and accessibility of the product. # Hooks Headline: See if you qualify today # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing a prescription for weight management and blood sugar control medication, which can be a barrier for many individuals. "Prescribed online by Canadian doctors" signals that the process is streamlined and accessible. # Value propositions - Get started for $99: Highlights the affordability of accessing the product. - Prescribed online by Canadian doctors: Emphasizes the convenience and accessibility of obtaining a prescription. # Benefits - Assistance with weight management - Assistance with blood sugar control - Convenient online prescription - Affordable starting price # Features - tirzepatide injection - Prescribed online by Canadian doctors - hers Canada # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, aiming to promote Mounjaro and encourage viewers to explore their eligibility and take advantage of the promotional offer. # Storyline - The ad begins by showcasing the Mounjaro KwikPen, establishing the product as a tangible solution. The brand is telling the audience what the product is. - The ad then highlights the brand name and a call to action to "See if you qualify today", inviting viewers to explore their eligibility for the product. The brand is telling the audience to see if they qualify. - Next, the ad presents a promotional offer to "Get started for $99", creating a sense of urgency and affordability. The brand is telling the audience about the price. - Finally, the ad mentions that the product is "Prescribed online by Canadian doctors" through "hers Canada", reinforcing the legitimacy and accessibility of the product. The brand is telling the audience how to get the product.

# Ad summary This ad for Ozempic promotes the drug and directs users to the forhers.ca website to see if they are eligible for the medication. # Brand positioning The brand Hers Canada, by Hims & Hers, is presented as a modern telehealth company focused on providing access to prescription medications and health products online. The brand positions itself as a convenient and accessible solution for individuals seeking healthcare services from the comfort of their own homes. By highlighting that they help over 2.4 million active subscribers, the brand aims to establish trust and credibility, suggesting a large and satisfied customer base. The brand's positioning is functional, emphasizing simplicity and accessibility in obtaining healthcare solutions. # Product The product featured is Ozempic, a semaglutide injection used for managing blood sugar levels in adults with type 2 diabetes. The ad shows the injection pen, which delivers doses of 0.25 mg or 0.5 mg. The pen contains 2 mg/pen (1.34 mg/mL) of the medication. The ad addresses the purchase barrier of eligibility by inviting viewers to check their eligibility online for free, making it easier for potential customers to access the medication. The ad aims to convey that Ozempic is a convenient and accessible option for managing diabetes, especially for those who prefer online healthcare solutions. # Visual style The ad has a clean and minimalist visual aesthetic with a focus on simplicity and clarity. The production quality appears to be highly polished, with a studio-shot product image and a flat, solid-color background. The visual motifs include a clear hierarchy of text elements and a straightforward product presentation. The image treatment involves background removal and color grading to ensure a consistent and appealing look. The typography is large and bold, enhancing scannability. The style contrasts with platform-native content, opting for a high-design approach that aims to capture attention through its professional appearance. # Hooks Headline: See if you're eligible online for free # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential difficulty or uncertainty in accessing prescription medication by offering a free online eligibility check. The phrase "See if you're eligible online for free" directly signals this frustration. # Value propositions - Check eligibility online for free # Benefits - Helps over 2.4 million active subscribers # Features - semaglutide injection - 2 mg/pen (1.34 mg/mL) - 0.25 mg or 0.5 mg doses # Call to action Visit forhers.ca # Social proof - Hims & Hers helps over 2.4 million active subscribers* # Point of view - Brand: The entire ad is presented from the brand's perspective, aiming to promote Ozempic and drive traffic to their website. # Storyline - The ad starts by showcasing the brand name Ozempic, immediately drawing attention to the product being advertised. This is included to establish brand recognition and set the context for what follows. The brand is telling this part of the story. - The ad then invites viewers to "See if you're eligible online for free," which is included to address a potential barrier to access and encourage engagement. The brand is telling this part of the story. - The ad directs viewers to "Visit forhers.ca," which is included to provide a clear call to action and guide potential customers to the brand's website. The brand is telling this part of the story. - The ad highlights that "Hims & Hers helps over 2.4 million active subscribers*," which is included to build trust and credibility by showcasing the brand's popularity and reach. The brand is telling this part of the story.

# Ad summary This ad promotes Hers prescription hair vitamins plus minoxidil by showing a woman experiencing hair loss who uses the product. # Brand positioning Hers is a brand offering compounded hair blends that require an online consultation with a healthcare provider who will determine if a prescription is appropriate. # Product Hers offers prescription hair vitamins plus minoxidil. Minoxidil is an ingredient used to regrow hair in 3-6 months. The ad suggests taking one Rx hair pill a day for easy integration into a daily routine. # Visual style The ad has a polished, professional feel with bright lighting and smooth transitions. It combines UGC-style footage with studio-lit product shots to create a hybrid feel. The editing rhythm is moderate, with cuts timed to the music. # Hooks Spoken: 00:04–00:07 This is the Hers prescription Hair Vitamins + Minoxidil Text overlay: 00:04–00:08 This is the Hers prescription Hair Vitamins + Minoxidil / 00:04–00:08 Hair Blends are compounded products. FDA does not approve nor verify the safety, effectiveness, or quality of compounded products. Visual: 00:04–00:05: A hand holds a small, light green pill with the letter "h" on it against a bright blue sky. The text overlay reads, "This is the Hers prescription Hair Vitamins + Minoxidil". Smaller text at the bottom reads: "Hair Blends are compounded products. FDA does not approve nor verify the safety, effectiveness, or quality of compounded products." / 00:05–00:08: The woman from the beginning of the video is holding up the green pill with the "h" against a neutral background. She is smiling. She is wearing a light blue top. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is hair loss, specifically related to perimenopause, which is visually demonstrated by thinning hair and clumps of hair falling out. The text overlay "Tell me you're in perimenopause and need Rx Minoxidil without telling me..." highlights the specific frustration of hair loss during this life stage. # Value propositions - Convenient hair regrowth treatment (one pill a day) - Effective hair regrowth with minoxidil - Prescription strength hair vitamins # Benefits - Regrow hair in 3-6 months - Super easy to add to my routine # Features - Prescription hair vitamins - Minoxidil - One Rx Hair Pill a day # Call to action Get started now # Social proof - "I just take 1 Rx Hair Pill a day, so it's super easy to add to my routine" - Female 1 (Customer) # Point of view - Customer 80% – The ad shows a woman’s experience with the product, conveying a customer perspective. - Brand 20% – The ad features product claims, benefits, and a call to action, representing the brand's official voice. # Storyline - 00:00–00:02 The ad opens with the text, "Tell me you're in perimenopause and need Rx Minoxidil without telling me..." implying the ad will show perimenopausal women who need Rx Minoxidil. - 00:02–00:04 The ad visually demonstrates thinning hair and clumps of hair falling out into a sink and sticking to the tile, addressing the problem of hair loss. - 00:04–00:08 The voiceover introduces the product: "This is the Hers prescription Hair Vitamins + Minoxidil," providing a solution to the identified problem. - 00:08–00:12 The ad states "Minoxidil is an ingredient used to regrow hair in 3-6 months*," with an asterisk indicating "Individual results may vary. Based on studies of oral minoxidil," educating the viewer about the product's ingredients and expected results. - 00:12–00:16 The woman highlights the ease of use: "I just take 1 Rx Hair Pill a day, so it's super easy to add to my routine," suggesting the product is convenient and simple to incorporate into daily life. - 00:16–00:19 The ad concludes with the text, "Start today and see results soon!" encouraging immediate action and promising quick outcomes.