How Needed. Advertises on Meta

# Ad summary This ad for Needed Women's Multi vitamins uses a calming color palette and close-up product shot to highlight the vitamin's benefits and positioning. # Brand positioning Needed positions itself as a provider of essential nutrients tailored for women's health. The brand occupies a space of care and support, emphasizing the importance of internal well-being. Through its name and messaging, the brand conveys that its vitamins are not just optional supplements but necessary components for a healthy lifestyle. It aligns with values of self-care and proactive health management, targeting consumers who are health-conscious and seeking comprehensive nutritional support. # Product The advertised product is Needed Women's Multi, a multivitamin designed to support women's nutritional needs. The product is packaged in a white jar with a label featuring the brand's logo and product name. Each dose of the vitamin contains 150 mcg of Vitamin B12, 150 mg of Choline, 15 mg of Vitamin B6, 750 mcg RAE of Vitamin A, 200 mcg of Selenium, and 50 mcg of Vitamin D, along with +16 key nutrients in optimal doses. This blend of vitamins is intended to provide comprehensive support for overall health and wellness. The ad directly addresses a potential purchase barrier by emphasizing the multivitamins as a fundamental health requirement. # Visual style The ad features a clean and minimalist visual style with a focus on natural elements and soft lighting. The production quality is high, suggesting a professional studio shoot. The image treatment includes background blurring to highlight the product, and the typography is clean and legible. The layout is well-organized with a clear hierarchy of information, making it scannable and visually appealing. # Hooks Headline: Supporting your body starts from within. # Funnel stage Middle of funnel # Pain points The frustration addressed is the lack of essential nutrients in one's diet, as suggested by the statement 'You need a multi.' This highlights the potential deficiency in daily nutritional intake. # Value propositions - A comprehensive multivitamin provides key nutrients to support overall health and wellness. # Benefits - Supporting your body # Features - 150 MCG VITAMIN B12 - 150 MG CHOLINE - 15 MG VITAMIN B6 - 750 MCG RAE VITAMIN A - 200 MCG SELENIUM - 50 MCG VITAMIN D - +16 KEY NUTRIENTS IN OPTIMAL DOSES # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image ad, with the brand communicating the benefits and features of its vitamin product. # Storyline - The ad begins by stating, 'Supporting your body starts from within,' immediately setting the tone and emphasizing the significance of internal health. This message from the brand is designed to capture the viewer's attention by highlighting a core value related to overall wellness. - The ad continues by listing key ingredients with specific dosages, including Vitamin B12, Choline, Vitamin B6, Vitamin A, Selenium, and Vitamin D. This informational message from the brand aims to build trust and credibility by providing detailed scientific backing for the product's formulation. - The copy '+16 KEY NUTRIENTS IN OPTIMAL DOSES' builds on the previous information, reinforcing the idea that the product offers a well-rounded nutritional profile. The brand is assuring potential customers that the product is comprehensive and carefully formulated. - The final message, 'You need a multi,' concludes the ad with a concise and direct call to action. From the brand's perspective, this statement simplifies the decision-making process for the viewer, positioning the multivitamin as an essential item for their health regimen.

# Ad summary This ad features a woman, who is a nurse and mom, responding to a creator who is discussing shocking things about Needed Prenatal Vitamins. The woman clarifies that the vitamin uses methylated folate, which is a different form that your body can use directly, and the specific form of Optifolin Plus is paired with choline for added nutritional synergy. # Brand positioning Needed Prenatal Vitamins are presented as a prenatal supplement that uses methylated folate, specifically Optifolin Plus paired with choline, instead of folic acid. This is positioned as a benefit because methylated folate is a bioactive form that the body can use directly, without needing to convert it first like folic acid. The brand values thoughtful design and bioavailability in their supplement formulations, suggesting they prioritize quality and effectiveness over cutting corners. This appeals to consumers who seek personalized care in their prenatal nutrition. # Product The featured product is Needed Prenatal Vitamins, a prenatal supplement designed to provide comprehensive nutrition for women during pregnancy. The key feature highlighted in the ad is its use of methylated folate (Optifolin Plus) paired with choline, which the ad claims is a superior alternative to folic acid because it is a bioactive form that the body can use directly. This addresses the potential purchase barrier related to folate absorption, as some people cannot efficiently convert folic acid. The product is positioned for women seeking personalized care and thoughtful design in their prenatal nutrition. The ad emphasizes that form matters when it comes to supporting healthy folate status. # Visual style This ad has a hybrid aesthetic with the top of the screen a polished commercial feel and the bottom half has a UGC feel. This supports the intention of the ad by showcasing both a professional view and a real-life view. The ad uses quick cuts, and the pacing is fast, syncing with the music. # Hooks Spoken: 00:00–00:03 Male 1: The three shocking things about Needed Prenatal Vitamins that you need to know about. Text overlay: 00:00–00:02 Needed Prenatal Honest Review / 00:00–00:02 Watch till the end! / 00:00–00:05 STITCH INCOMING / 00:02–00:05 #3: Missing Folic Acid (I know some prefer methylated folate) Visual: 00:00–00:02 The screen is split. The top of the screen shows a green screen of various Needed Prenatal Vitamins, with the following text overlayed at the top of the screen, "Needed Prenatal Honest Review Watch till the end! STITCH INCOMING". The bottom of the screen shows a close-up, selfie-style shot of a medium-skinned male. He is wearing a white shirt and talking directly to the camera. / 00:02–00:05 The screen is split. The top of the screen shows a green screen of various Needed Prenatal Vitamins, with the following text overlayed at the top of the screen, "STITCH INCOMING" and at the bottom of the screen "#3: Missing Folic Acid (I know some prefer methylated folate)". The bottom of the screen shows a close-up, selfie-style shot of a medium-skinned male. He is wearing a white shirt and talking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points Consumers may be confused about folic acid. # Value propositions - Bioavailability and thoughtful design - Understanding the form you're taking helps you make a more informed decision. # Benefits - Methylated folate is the bioactive form that your body can use directly. - Paired with choline for added nutritional synergy. # Features - Needed uses methylated folate, also called 5-MTHF. - Optifolin Plus and it's paired with choline. # Call to action None used. # Social proof - “As a nurse and a mom of three, I've learned that prenatal nutrition is not one size fits all.” – Female 1 (Nurse and Mom) # Point of view - Customer 0% – None present. - Brand 0% – None present. - Expert 50% – The female creator is presented as an expert since she is a nurse. - External source 50% – The male creator is the external source, which the brand is stitching to show a different perspective. # Storyline - 00:00–00:02 00:00–00:02 A male creator is doing a screen recording in front of Needed Prenatal Vitamins products as he states the top 3 shocking things about the vitamin. - 00:03–00:05 00:03–00:05 The male creator says one thing that's shocking is the vitamin is missing folic acid. - 00:05–00:06 00:05–00:06 A female creator pauses the male creator's video. - 00:06–00:53 00:06–00:53 The female creator, who is a nurse and mom, addresses that the prenatal vitamin is not missing folate; it's simply using a different form. She goes on to say that Needed uses methylated folate, also called 5-MTHF, which is the bioactive form that your body can use directly. She then states the difference between folic acid and methylated folate. The nurse states that prenatal nutrition is not one size fits all and form matters when it comes to supporting healthy folate status. This formulation choice is about bioavailability and thoughtful design, not cutting corners. She concludes that supplements are meant to support personalized care, not replace it, and understanding the form you're taking helps you make a more informed decision.

# Ad summary This image ad for Needed. Women's Multi highlights key nutrients and optimal doses to support a woman's body from within. # Brand positioning Needed. is presented as a wellness brand focused on women's nutritional needs, particularly through multivitamins. The brand positions itself as a provider of essential nutrients in optimal doses, emphasizing the importance of internal health and well-being. Its clean and minimalist design suggests a commitment to simplicity and purity, avoiding unnecessary additives or complex formulations. The positioning leans towards a functional approach, focusing on the scientific aspects of nutrition and optimal health. The brand seems to be pushing against the norm of generic, one-size-fits-all multivitamins, and instead offering targeted nutritional support. # Product The product featured is Needed. Women's Multi, a multivitamin dietary supplement formulated specifically for women. The ad highlights that it contains +16 key nutrients in optimal doses to support a woman's body from within. Specific nutrients such as Vitamin B12 (150 MCG), Choline (150 MG), Vitamin B6 (15 MG), Vitamin A (750 MCG RAE), Selenium (200 MCG), and Vitamin D (50 MCG) are explicitly mentioned. The product comes in a white bottle containing 60 capsules. The ad addresses the barrier of needing multiple supplements by positioning this product as an all-in-one solution. # Visual style The ad features a clean and minimalist aesthetic with a focus on the product and its benefits. The production quality is high, with a studio-shot feel. The visual motifs include a grid layout for the feature callouts and a flatlay arrangement of the product. The image treatment involves bright, even lighting and background removal, placing the product against a solid light background. The typography is clean and legible, integrated into the design to highlight key information. The overall style feels modern and trustworthy, contrasting with overly stylized or sensationalized health product ads. # Hooks Headline: Supporting your body starts from within. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing to take multiple supplements to get the right nutrients and dosages. It implies the consumer is concerned about getting all essential nutrients in the correct amounts to support their health. "You need a multi" is the phrase that implies the product solves the problem. # Value propositions - +16 KEY NUTRIENTS IN OPTIMAL DOSES - You need a multi. # Benefits - Supporting your body starts from within. # Features - 150 MCG VITAMIN B12 - 150 MG CHOLINE - 15 MG VITAMIN B6 - 750 MCG RAE VITAMIN A - 200 MCG SELENIUM - 50 MCG VITAMIN D - +16 KEY NUTRIENTS IN OPTIMAL DOSES # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view is consistently from the brand, as the ad presents the features and benefits of the product to inform and persuade the viewer. - Customer: The statement 'You need a multi' is addressing the potential customer directly. # Storyline - The ad begins by stating, "Supporting your body starts from within," which is intended to position internal health as the foundation of overall wellness. This message is delivered from the brand's perspective, setting the stage for their product as the solution. - Next, the ad highlights several key ingredients and their dosages, listing "150 MCG VITAMIN B12, 150 MG CHOLINE, 15 MG VITAMIN B6, 750 MCG RAE VITAMIN A, 200 MCG SELENIUM, 50 MCG VITAMIN D." This illustrates the comprehensive and carefully measured formulation of the product, as the brand informs the consumer of the exact nutrients and doses included. - The ad states, "+16 KEY NUTRIENTS IN OPTIMAL DOSES" to reinforce the product's comprehensive nutritional support. The brand is communicating that the product contains a wide range of nutrients, each included in the most effective amount. - Finally, the ad concludes with the statement, "You need a multi." This is the brand's conclusion to tie all the information together and position the multivitamin as an essential component of a healthy lifestyle.

# Ad summary A female with a background in medicine recommends the Needed brand of prenatal vitamins. She focuses on the fact that they are formulated without iron or omega-3s, and are also evidence backed. # Brand positioning The Needed brand is presented as a premium, evidence-backed solution for prenatal multivitamins. The brand acknowledges that the vitamin and nutrient needs vary greatly from person to person and pregnancy to pregnancy, and is designed with intention to address this. The brand separates iron and omega-3s from their prenatal multivitamin so that they can be addressed as needed from person to person and pregnancy to pregnancy. # Product The product being advertised is the Needed Prenatal Multi Vitamin Pro. The bottle is white and the label is designed with a pastel purple "N" and a picture of a pink flower. It is made without iron and omega-3s because these nutrients are best absorbed by themselves. Separating these nutrients allows each person to adjust based on their own personal body. The speaker recommends the prenatal multi vitamin pro for those who are looking for a good quality prenatal that is evidence backed and intentionally formulated. # Visual style The ad has a bright, home-like aesthetic and is shot selfie style. The editing is very slow with static shots. # Hooks Spoken: Female 1: I do love the Needed Prenatal multivitamin pro because it is evidence backed. Text overlay: Why your prenatal should be evidence-backed. Visual: 00:00–00:03 A woman with long dark hair in a high ponytail, wearing a gray scrub top is indoors in front of a kitchen counter. She holds a bottle of Needed Prenatal Multi Vitamin Pro in her hand. # Funnel stage Consideration # Pain points It is implied that the viewer is looking for a good quality prenatal. # Value propositions - Needed separates iron and omega-3s from their prenatal multivitamin so that they can be addressed as needed from person to person and pregnancy to pregnancy. - Because the needs vary from person to person and pregnancy to pregnancy, Needed's formulation takes that into account. # Benefits - Those vitamins and nutrients are needs vary person to person - They are also best absorbed by themselves - You can adjust based on your own personal body - Takes that into account in their formulation of their products # Features - Doesn't include an iron - Doesn't include omega threes - Evidence backed - Intentionally formulated # Call to action Head to the link below # Social proof - “So Needed Prenatal Multivitamin Pro is my number one recommendation” - Female 1 (Medical Expert) # Point of view - Expert 100% – The speaker is presented as a medical expert. # Storyline - 00:00–00:03 The speaker introduces herself and says she loves the Needed Prenatal Multivitamin Pro. - 00:06–00:17 The speaker states her favorite thing about the vitamin is that it doesn't include iron or omega-3s, and that those vitamins and nutrients vary from person to person. - 00:17–00:22 The speaker continues, stating that these nutrients are best absorbed by themselves, and therefore they sell them separately. - 00:22–00:34 She states that the vitamins needs vary from pregnancy to pregnancy and person to person, and that Needed takes that into account in their formulation. - 00:34–00:44 The speaker recommends Needed Prenatal Multivitamin Pro to someone who is looking for a good quality prenatal that's evidence backed and intentionally formulated. - 00:44–00:45 The speaker states that if the viewer would like to check them out, they should click the link below.

# Ad summary The video provides a set of hair care tips, promoting a collagen powder and a leave-in hair oil. It emphasizes internal health and external moisture for maintaining hair quality and length. # Brand positioning The Needled brand is positioned as a provider of high-quality collagen protein powder focused on hair, skin, joint, and gut health. The brand aligns with a health-conscious lifestyle, emphasizing clean ingredients and third-party testing for purity and efficacy. The brand pushes against norms of using additives, fillers, and GMOs in supplements, instead emphasizing a single, pure ingredient created by women CEOs, appealing to consumers who value ethical sourcing and transparent formulation. # Product The ad features Needled collagen protein powder, marketed for promoting hair, skin, joint, and gut health. It is formulated with 15 grams of pure hydrolyzed bovine collagen per scoop, and intended to be mixed into drinks or food daily. The product is marketed as being free from fillers, additives, and GMOs. It's also gluten-free and third-party tested. The collagen is marketed for enhancing skin elasticity and improving gut health, while specifically addressing hair health and growth. # Visual style The ad has a casual, UGC feel, filmed in a home setting with natural lighting. The editing is straightforward with static shots and basic text overlays. The pacing is moderate, with cuts primarily at the start and end of sections, maintaining a consistent rhythm throughout the video. # Hooks Spoken: Female 1: Hey guys, let's talk about it. Three things you want to do in the new year if you want to get your hair super healthy, long and luscious. Text overlay: 3 things to fix your dry brittle hair this year Visual: 00:00–00:04 The shot is a stationary eye-level medium shot of a woman with long blonde wavy hair and fair skin. She is wearing a gray long sleeve shirt. The background is a plain beige wall. # Funnel stage Middle of funnel (Consideration) # Pain points Dry, brittle hair that is prone to breakage, preventing it from reaching its optimal length and health. 'Three things you want to do in the new year if you want to get your hair super healthy, long and luscious.' # Value propositions - Hydrolyzed Bovine Collagen: Single ingredient with nothing else - Clean and pure hydrolyzed bovine collagen to promote beauty from within. # Benefits - Get your hair super healthy, long and luscious - Promotes the elasticity of your skin, your joints, your gut digestion, and of course your hair, skin and nails. - Hydrates hair - Prevents the dry breaking cracking of the cuticle # Features - Hydrolyzed Bovine Collagen - 15 grams of pure hydrolyzed bovine collagen per scoop - Free from fillers, additives, and GMOs - Gluten-free - Third-party tested # Call to action Follow for more hair tips! # Social proof - "I've been using this one. The only ingredient in this is hydrolyzed bovine collagen. No other fillers, additives, GMOs, gluten free, all the things. It's also third party tested and created by women CEOs. So, we love this brand" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered by a woman who uses the product and is sharing her personal hair care tips. # Storyline - 00:00–00:04 The creator introduces the video. - 00:04–00:17 00:04–00:17 The creator explains the first tip is to trim dead ends, as this preserves growth from the root and prevents breakage, allowing hair to keep growing. - 00:17–00:37 00:17–00:37 The creator displays the Needled collagen product and shares that the single ingredient is hydrolyzed bovine collagen. She emphasizes that it is free from additives, GMOs, gluten, and is third party tested, created by women CEOs. She recommends one scoop every day. - 00:37–00:42 00:37–00:42 The creator explains that collagen promotes the elasticity of your skin, joints, gut, and hair. - 00:43–00:59 00:43–00:59 The creator shares that the third tip is to use a daily hair oil to hydrate and to prevent dry cracking of the cuticle, presenting a bottle of hair oil. - 00:59–01:05 00:59–01:05 The creator reminds viewers to drink their water, suggesting viewers can mix their collagen into a 40 oz water. - 01:05–01:17 01:05–01:17 The creator shares that her fifth tip is to sleep with a heatless style using a heatless rod curler and a silk bonnet so hair is secured all night, styled, and doesn't need heat. - 01:17–01:24 01:17–01:24 The creator wraps up the video.

# Ad summary This ad uses screenshots of social media posts to highlight positive experiences with Needed prenatals. The ad leverages user-generated content in the form of testimonials on a social media platform to promote the benefits and quality of Needed prenatals, suggesting that the product effectively supports a healthy pregnancy. # Brand positioning Needed is presented as a provider of high-quality prenatal multivitamins, with an emphasis on supporting a healthy pregnancy. The brand is positioned as a solution for expectant mothers looking to maintain optimal health during pregnancy, focusing on efficacy and trustworthiness, as highlighted through positive customer experiences. The brand aims to instill trust by aligning with positive health outcomes, such as good bloodwork and vitamin levels, pushing against the notion that all prenatal vitamins are equally effective. # Product The ad features Needed Prenatal Multi, a multivitamin designed for pregnant women. It is highlighted as a product that supports a healthy pregnancy, with users reporting positive experiences such as improved bloodwork and vitamin levels. The product is packaged in a white bottle, and the label states that it contains 90 capsules and is a dietary supplement. The implied USP is its effectiveness in maintaining good health during pregnancy, making it a reliable choice for those seeking a high-quality prenatal vitamin. The product is presented for daily consumption to maintain the health of the consumer during pregnancy. # Visual style The ad features a user-generated content (UGC) aesthetic, using social media screenshots to create a relatable and authentic feel. The visuals are straightforward, focusing on clear presentation of the product and user testimonials, mimicking a casual social media post to increase scannability and trustworthiness in the feed. # Hooks Headline: Thoughts on "Needed" prenatals? # Funnel stage Consideration # Pain points The ad addresses the common frustration of needing a high-quality prenatal vitamin that supports a healthy pregnancy, as expressed by the statement, "I def would recommend Needed if you are looking for a good quality prenatal!" # Value propositions - Looking for a good quality prenatal? -> Needed # Benefits - I feel GREAT - had a very smooth 1st and 2nd trimester - All my bloodwork has been good and my vitamin levels have been in a very good level # Features - Prenatal Multi - 90 CAPSULES - DIETARY SUPPLEMENT # Call to action None used. # Social proof - "Hi! I've been using the multi vitamins from Needed and have loved them. I feel GREAT and had a very smooth 1st and 2nd trimester. All my bloodwork has been good and my vitamin levels have been in a very good level (I used to be Vitamin D deficient early 2023)." - "I def would recommend Needed if you are looking for a good quality prenatal!" # Point of view - Customer, in top testimonial, providing personal experiences and positive health outcomes with Needed prenatals. - Customer, in bottom testimonial, giving a direct recommendation based on the product's quality. - Brand, showcasing the product container, emphasizing brand recognition and essential product information. - External source, disclaimer stating the claims have not been evaluated by the FDA, ensuring legal compliance. # Storyline - The ad opens with a question on a social media platform about "Needed" prenatals. This captures the viewer's attention by presenting the topic as a discussion point and a question others are asking, setting up the premise for subsequent user testimonials from a customer point of view. - A user shares their experience using Needed multivitamins, emphasizing positive outcomes such as feeling great, experiencing smooth trimesters, and maintaining good bloodwork and vitamin levels. This reinforces the product's effectiveness and reliability, as reported by a customer. - Another user recommends Needed for those seeking a good quality prenatal. This provides additional validation and reinforces the product's reputation, as told from the point of view of a satisfied customer. - The ad features the Needed product container with its labeling clearly visible, reinforcing brand recognition and providing essential information about the product. This is shared from the brand's point of view, putting the product front and center. - A disclaimer states that the claims have not been evaluated by the FDA and the product is not intended to diagnose, treat, cure, or prevent any disease. The brand is making sure the user knows the legal restrictions around supplements in the US, from an external source.

# Ad summary This ad promotes Needed.'s Peri Multi supplements for women in midlife, supporting hormonal balance and energy. # Brand positioning Needed. is presented as a modern wellness brand focused on women's health, specifically during the menopausal transition. The brand aims to occupy a space of trust and reliability by providing targeted nutritional support for hormonal balance and energy during midlife. With its clean visual presentation and simple language, Needed. seems to appeal to consumers seeking straightforward, effective solutions without overwhelming complexity. It avoids hyped language or miracle cure claims, opting instead for a tone of informed support. The brand uses minimalist design that evokes clean wellness ideals. # Product The advertised product is Needed. Peri Multi, a dietary supplement formulated to support hormonal balance and energy during midlife for women experiencing perimenopause. Each white bottle contains 60 capsules. The supplement addresses common concerns during this stage of life, such as hormonal imbalance and decreased energy levels. The main selling point is its ability to provide support during midlife. The ad includes a disclaimer indicating that these statements have not been evaluated by the Food and Drug Administration, and the product is not intended to diagnose, treat, cure, or prevent any disease. # Visual style The ad uses a clean, minimalist visual style with a focus on product clarity and straightforward information. The production quality appears to be studio-shot with soft lighting and neutral tones, lending a sense of clinical trustworthiness and simplicity. The layout is simple and balanced, with the product placed centrally and text elements arranged for easy readability. The typography is modern and sans-serif, contributing to the overall feeling of functional clarity. # Hooks Headline: Support the Years Before Menopause Begins # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the hormonal imbalance and energy loss experienced during midlife, which can be challenging for women. # Value propositions - Support the Years Before Menopause Begins - Helps support hormonal imbalance, and energy during midlife* # Benefits - Helps support hormonal imbalance, and energy during midlife* # Features - Peri Multi - 60 CAPSULES - DIETARY SUPPLEMENT # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand communicates its message by introducing the product and stating its intended benefits, all in a clear and straightforward manner. # Storyline - The ad opens by addressing a key concern for women: the years leading up to menopause. The intention is to immediately grab the attention of women experiencing perimenopause and clearly signal that the product is designed to address their specific needs. This is presented from the brand's perspective, positioning them as a knowledgeable resource for this stage of life. - The ad then focuses on the Needed. Peri Multi product, showcasing its packaging and a single capsule. This introduces the brand's solution, with the intention to build trust in the brand and product by visually demonstrating that it is a high-quality nutritional supplement. This is shown from the brand's perspective. - Lastly, the ad describes the value proposition of the Peri Multi capsules, promising to support hormonal imbalance and energy during midlife. The intention is to give reassurance and demonstrate the functional benefits to women, in midlife from the brand's perspective. The ad also adds a disclaimer that the statement has not been evaluated by the FDA, this is to build trust by showing transparency.

# Ad summary An OBGYN and women's health advocate discusses Needed prenatal vitamins and why she recommends them. She notes how they are based in science, flexible in how you can take them, and include nutrients like choline, which are beneficial for the baby's developing brain. The vitamins are also made without omega-3s and iron to ensure maximum absorption of other nutrients. # Brand positioning Needed is presented as a brand that is science-based and focused on providing the best care for the body during fertility, pregnancy, and the postpartum journey. The brand is endorsed by a high-risk OBGYN and women's health advocate, lending it credibility and implying it is a trusted and reliable choice for women's health needs. The brand emphasizes its commitment to scientifically-backed products, positioning itself as a provider of optimal nutrition for women during these critical life stages, pushing against typical norms by excluding omega-3s and iron from the vitamins to allow for maximum absorption of other nutrients. # Product Needed is a prenatal vitamin designed to provide the best care for women's bodies during fertility, pregnancy, and the postpartum journey. It is designed to be gradually introduced, starting with two tablets and increasing to a complete serving. The vitamin contains choline, which is important for a baby's developing brain. What it doesn't contain is also important: it excludes omega-3s and iron for maximum absorption, as these are recommended to be taken separately. # Visual style The ad has a clean and simple aesthetic with a focus on the speaker. It appears to be filmed in a home setting, suggesting a personal and relatable tone. The editing style is straightforward with static shots, and there are minimal transitions, which gives the ad a UGC feel. The production quality seems to be polished, but without feeling overly commercial. The pacing is consistent, and there is good audio-visual sync. # Hooks Spoken: 00:00–00:03 Hi, I'm Dr. Tracy, a high-risk OB GYN and women's health advocate. Text overlay: 00:01–00:03 A HIGH RISK OB GYN AND WOMEN'S HEALTH ADVOCATE Visual: 00:00–00:03: A medium close-up shot features Dr. Tracy in what appears to be a home setting. She is a middle-aged Caucasian woman with shoulder-length brown hair and glasses, wearing a dark-colored top and a gold necklace. She is speaking directly to the camera. Behind her is a wall painted in a light color, with a framed picture hanging on it. # Funnel stage Middle of funnel (Consideration) # Pain points Not getting the right nutrients while trying to conceive, pregnant, or postpartum. # Value propositions - Flexibility makes the product valuable. - Designed for maximum absorption. # Benefits - Flexibility - So important for a baby's developing brain - Maximum absorption # Features - Based in science - Provides the best care for your body during your fertility, pregnancy and postpartum journey. - You can work your way up to gradually - You can start with two and work your way up to a complete serving - Choline - Omega threes and iron (separately) # Call to action None used. # Social proof - "There is one particular brand that I've worked with for years because I believe so strongly in their mission" – Dr. Tracy (OBGYN and Women's Health Advocate) # Point of view - Expert 100% – The ad is told from the perspective of a medical professional, an OBGYN. # Storyline - 00:00–00:03 Dr. Tracy introduces herself as a high-risk OBGYN and women's health advocate. - 00:03–00:08 She states that she has worked with Needed for years. - 00:08–00:17 She holds up a tub of Needed prenatal vitamins and describes the brand as being rooted in science for optimal care during fertility, pregnancy, and postpartum stages, underscoring why she chooses to align with them. - 00:17–00:27 She highlights the flexibility of the vitamins, noting that the consumer can start with two tablets and gradually work up to a full serving, emphasizing product benefits. - 00:27–00:34 Dr. Tracy states that Needed vitamins contain key ingredients, such as choline, that other vitamins lack, and claims it is good for baby's developing brain. - 00:34–00:42 Dr. Tracy says it's equally important to note what's not in the vitamin, clarifying that it does not contain iron and omega 3s, for optimized absorption. - 00:42–00:47 Dr. Tracy relays that she is asked for prenatal vitamin recommendations from women trying to conceive. - 00:47–00:49 She holds up the vitamin and says Needed is the answer, closing with a direct personal endorsement.

# Ad summary This ad shows social proof in the form of two customer testimonials from Reddit in which the two users describe the benefits of using Needed Prenatal Multi vitamins. # Brand positioning Needed is presented as a brand offering prenatal multivitamins focused on the health and well-being of pregnant women. The testimonials highlight positive experiences, suggesting the brand aligns with values of health, reliability, and a smooth pregnancy journey. By featuring positive experiences related to pregnancy trimesters, bloodwork, and vitamin levels, Needed aims to occupy a space of trust and efficacy in the consumer's mind. The brand seems to be following category norms by offering prenatal vitamins while differentiating itself through positive user testimonials and addressing specific health concerns like vitamin deficiency. # Product The product featured is Needed Prenatal Multi vitamins, designed for pregnant women or those planning to become pregnant. The ad emphasizes that users feel "GREAT" while taking the vitamins, that they lead to a "very smooth 1st and 2nd trimester," and improve bloodwork and vitamin levels. The vitamins address the potential purchase barrier of nutrient deficiency during pregnancy. The inclusion of user testimonials highlights the product's effectiveness and quality, making it worth trying or buying for women seeking a reliable prenatal vitamin. # Visual style The ad has a platform-native style, mimicking the interface of a Reddit post to blend seamlessly within social media feeds. The production quality is more user-generated content (UGC) style by using a screenshot of a Reddit post, making the ad feel authentic and relatable. The typography is integrated directly from the platform, enhancing the native look and feel. This style aims to disrupt the typical highly polished ad format by adopting a more casual and familiar aesthetic to increase scannability and stop power in the feed. # Hooks Headline: Thoughts on “Needed” prenatals? # Funnel stage Middle of funnel (Consideration) # Pain points The ad speaks to the frustration and concern about maintaining good health and adequate vitamin levels during pregnancy, with one user mentioning they used to be Vitamin D deficient early 2023, highlighting the risk of vitamin deficiencies during pregnancy. # Value propositions - Feeling GREAT and having a very smooth 1st and 2nd trimester during pregnancy, along with good bloodwork and vitamin levels, as experienced by a real customer. # Benefits - I feel GREAT - very smooth 1st and 2nd trimester - All my bloodwork has been good and my vitamin levels have been in a very good level # Features - Multi vitamins # Call to action None used. # Social proof - "Hi! I've been using the multi vitamins from Needed and have loved them. I feel GREAT and had a very smooth 1st and 2nd trimester. All my bloodwork has been good and my vitamin levels have been in a very good level (I used to be Vitamin D deficient early 2023)." – u/moderatelycrunchymama - "I def would recommend Needed if you are looking for a good quality prenatal!" – heathnutkimmie # Point of view - Customer, expressed in the Reddit posts in the top and center portions of the image, providing feedback about the product's benefits and positive experiences. # Storyline - The ad opens with a user screenshot of a Reddit post from r/pregnant asking "Thoughts on 'Needed' prenatals?" This is included to convey real, unsolicited feedback from a community of pregnant women, establishing immediate relevance and sparking curiosity from the customer's perspective. - A testimonial from the Reddit user @moderatelycrunchymama is featured. The user shares their positive experience with the multivitamins from Needed, stating they "feel GREAT" and had a "very smooth 1st and 2nd trimester". They also highlight improved bloodwork and vitamin levels, addressing a common concern during pregnancy. The intention of this testimonial is to demonstrate the product's effectiveness and benefits from a customer's perspective, adding credibility to the product's claims. - A second testimonial from Reddit user @heathnutkimmie is featured, recommending Needed if you are looking for a good quality prenatal. This positive review is included to reinforce the product's quality and reliability from a customer's perspective, building trust and encouraging potential buyers to consider Needed as a trustworthy option. - The image concludes with a clear image of the product, the Needed Prenatal Multi, alongside the second testimonial. This visual reinforcement is included to firmly associate the positive feedback with the product itself, allowing potential customers to connect the testimonials with a tangible solution to their needs, from a brand perspective.

# Ad summary The ad promotes Needed. Prenatal Multi Capsules. A female wearing medical scrubs gives her opinion of the brand's prenatal multivitamin product. She focuses on it being a high-quality prenatal that is evidence-backed and intentionally formulated. She says that one of her favorite things about the multivitamin is that it doesn't contain iron or omega-3s. She elaborates, sharing that evidence shows the body best absorbs these vitamins on their own. # Brand positioning Needed. is a brand that creates high-quality, evidence-backed prenatal multivitamins. The brand takes a unique stance in the market by intentionally formulating its multivitamin without iron and omega-3s, recognizing that individual needs vary and that these nutrients are best absorbed when taken separately. Needed. aims to empower customers to adjust their vitamin intake based on their own personal body and pregnancy needs. By selling vitamins separately, Needed. goes against the norm of combining all essential nutrients into a single prenatal pill, positioning itself as a brand that prioritizes individual customization and optimal absorption. # Product Needed. Prenatal Multi Capsules Pro are high-quality, evidence-backed prenatal multivitamins. These capsules are designed to meet the nutritional needs of pregnant women. One of the key features of the product is that it does not include iron or omega-3s. The brand believes that these nutrients are best absorbed when taken separately because the body absorbs these on its own. Each multivitamin capsule sold by the brand is intentionally formulated to ensure it accounts for personalized body needs. This product is recommended for anyone looking for a prenatal vitamin that is evidence-backed and intentionally formulated. # Visual style The ad has a natural, unfiltered aesthetic, consistent with user-generated content. The video is brightly lit, likely using natural light from the kitchen. The production quality is simple, with a static camera and minimal editing, giving it an authentic feel. # Hooks Spoken: Female 1: Why I take iron separate from my prenatal, my favorite thing about it is that it doesn't include an iron and it doesn't include omega-3s. Text overlay: 00:00–00:04 Visual: 00:00–00:05 The shot shows a female with brown hair pulled back into a ponytail wearing a dark gray medical scrub top in a brightly lit kitchen. She is centered in the frame and is holding a container of Needed. Prenatal Multi Capsules Pro in front of her. She is using hand gestures as she speaks to the camera. The background features white cabinets, a shelf with various items, and a light gray wall. A sign reading "Stay awhile" is visible on the wall. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Many prenatal vitamins combine all nutrients into one pill, despite individual needs varying. This can lead to some vitamins not being absorbed properly. # Value propositions - It is evidence-backed and intentionally formulated. - It doesn't include iron and omega-3s. - It allows the customer to adjust based on their personal body. # Benefits - It takes into account the formulation of the product. - It allows the customer to adjust based on their personal body. - Provides a good quality prenatal - Best absorbed by themselves # Features - Does not include iron - Does not include omega-3s - Evidence-backed - Intentionally formulated # Call to action Head to the link below # Social proof - "Needed prenatal multivitamin Pro is my number one recommendation for someone who is looking for a good quality prenatal that's evidence-backed and intentionally formulated" – Female 1 (Expert) # Point of view - Expert 100% – The ad features a doctor who gives her recommendation for a prenatal multivitamin brand. # Storyline - 00:00–00:00 A female wearing medical scrubs holds up a container of Needed. Prenatal Multi Capsules Pro and introduces the topic of why she takes iron separate from her prenatal. - 00:00–00:05 The female then states that her favorite thing about Needed. Prenatal Multi Capsules Pro is that it doesn't include iron and omega-3s. - 00:05–00:11 The female holds up the Needed. Prenatal Multi Capsules Pro and shares that she loves this brand because it is evidence-backed. - 00:11–00:24 The female again states that the product doesn't include iron or omega-3s before explaining that evidence shows that these vitamins and nutrients vary per person and pregnancy and are best absorbed by themselves. - 00:24–00:28 The female states that the brand sells them separately so that the customer can adjust based on their own personal body. - 00:28–00:36 The female reemphasizes that personal needs vary from pregnancy to pregnancy and person to person, and that Needed. takes this into account in their formulation of their products. - 00:36–00:48 To conclude, the female states that Needed. Prenatal Multi Capsules Pro is her number one recommendation for someone who is looking for a good quality prenatal that's evidence-backed and intentionally formulated. She tells viewers to head to the link below.

# Ad summary The image ad showcases Needed's Perimenopause Multi, emphasizing its practitioner-formulated benefits for midlife. The ad focuses on a clean and minimalist presentation, highlighting the product and its key attributes, while aiming to appeal to women navigating perimenopause. # Brand positioning Needed. is presented as a provider of specialized nutrition, catering specifically to women's health needs during significant life stages such as perimenopause. The brand projects an image of scientific credibility, given its mention of a 'practitioner-formulated' multivitamin. There is a clear focus on the consumer, offering products that are not just supplements but are designed to address specific health challenges faced by women as they transition through midlife. Needed. positions itself as a brand that combines scientific formulation with a focus on women's health, aiming to occupy a space in the consumer's mind as a trusted provider of targeted nutritional solutions. # Product The product featured is Needed.'s Perimenopause Multi, a multivitamin formulated by practitioners specifically for women in midlife experiencing perimenopause. It is packaged in a white jar containing 60 capsules, labeled as a dietary supplement. The product's unique selling point (USP) is its specialized formulation tailored to the specific nutritional needs during perimenopause, a phase often overlooked by standard multivitamins. By being 'practitioner-formulated', the product is marketed as a science-backed solution. The ad encourages viewers to consider this multivitamin as a means to address the unique health challenges of midlife. A pill is shown next to the packaging to further highlight the product format. # Visual style The ad has a clean and minimalist visual style, employing a studio-shot approach with soft, even lighting. The color palette is primarily white and light beige, with a pop of blue and purple from the product label's floral design. The overall image treatment appears to use background removal and subtle drop shadows to make the product appear to float slightly above the surface. The typography is integrated in a straightforward, legible manner. The design avoids any strong visual disruptions, prioritizing clarity and a sophisticated, clinical aesthetic. # Hooks Headline: Perimenopause Multi # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that women in midlife face unique health challenges during perimenopause that are not adequately addressed by standard multivitamins. This can be inferred from the focus on the multivitamin being practitioner-formulated. # Value propositions - A practitioner-formulated multivitamin for midlife* # Benefits - formulated for midlife - practitioner-formulated # Features - multivitamin - 60 CAPSULES - DIETARY SUPPLEMENT # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is introducing a new product and highlighting its key attributes and benefits. # Storyline - The ad begins by introducing Needed.’s Perimenopause Multi, designed to capture the viewer's attention and signal the launch of a new product. The brand is speaking to the audience to make them aware of the product and the specific issue it targets: perimenopause. - Next, the focus shifts to the physical product and the claim that it is practitioner-formulated. The brand is showing the product to highlight its key value proposition and credibility. - Finally, a disclaimer is included stating that these statements have not been evaluated by the Food and Drug Administration, to ensure regulatory compliance and provide a note of caution from an external regulatory body.

# Ad summary A creator shares her experience with Needed Prenatal Multi. She tells the audience that she wanted the cleanest and most comprehensive prenatal and Used Needed products before she got pregnant and told her sister about them because she is not a gatekeeper. She stands by Needed products and encourages the audience to use the prenatal multi and all their other products too. # Brand positioning Needed is a brand that offers clean and comprehensive prenatal products. The brand aligns itself with values of health, preparation, and high quality. Needed pushes against the norm of lower standards by offering products with eight times the key nutrients compared to competitors and ensuring they contain no junk ingredients. The brand's positioning is functional by offering high-quality products for health and comprehensive to include more nutrients. # Product Needed Prenatal Multi is a prenatal vitamin that is designed to be clean and comprehensive. It's for those who are pregnant, planning to become pregnant, or want to take prenatal vitamins. The vitamin has eight times the key nutrients compared to most competing prenatal brands and contains no junk. Needed prenatal vitamins help support the health of both the parent and baby, resulting in healthy children. # Visual style The ad has a polished commercial aesthetic, with a well-lit setting and clear visuals. The editing style consists of static shots. The pacing is slow and consistent. The cuts are timed to the music beats or voiceover lines. # Hooks Spoken: 00:00–00:02: I was obsessed about this, especially when I was pregnant. Text overlay: 00:00–00:02: Obsessed with doing pregnancy right. / 00:01–00:02: ESPECIALLY WHEN I WAS PREGNANT Visual: 00:00–00:02: The shot is a static, medium close-up of a woman in what looks like a bathroom. In the foreground, the woman is holding a white jar with a pink flower design. The woman is white-skinned with blonde hair pulled into a low ponytail and is wearing a black shirt with a blue and white striped jacket. The background is a well-lit and decorated bathroom with white walls, a white sink, and a hanging light. There is white wainscotting detail going around the bathroom. # Funnel stage Middle of funnel (Consideration) # Pain points Many prenatals are not high quality, and pregnant people want prenatals that are the "cleanest possible" and the "most comprehensive." # Value propositions - Clean and comprehensive prenatal vitamins help support the health of both the parent and baby, resulting in healthy children. # Benefits - Helps you do pregnancy right - Allows you to be prepared - Leads to beautiful healthy little girls # Features - Clean - Comprehensive - Eight times the key nutrients compared to most competing prenatal brands - No junk # Call to action Use the prenatal multi and all their other products too. # Social proof - I was obsessed about this, especially when I was pregnant." – Female 1 (Customer) - She used the Needed products when she was pregnant with Little Dot and we both have two beautiful healthy little girls as a result. – Female 1 (Customer) - I can't speak more highly about the Needed products. I really stand by them. – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer, who uses a casual tone and is sharing her personal experience with the product. # Storyline - 00:00–00:02 The creator begins by stating that she was obsessed with doing pregnancy right, especially when she was pregnant. This introduces the topic of pregnancy and sets the stage for her to discuss prenatal vitamins, from the perspective of someone interested in doing pregnancy right. - 00:02–00:08 She continues, stating that she got pregnant at the ripe age of 41, implying she was old enough to know how important it is to take prenatals. This provides her background and credibility as someone who is qualified to speak on the topic of prenatal health, as well as implying that prenatal supplements helped her have a healthy pregnancy later in life. - 00:08–00:20 The creator states that she was able to be prepared, because she didn't get pregnant by accident, and it was important to her that she would take a prenatal that was not only the cleanest possible but also the most comprehensive. She states she wanted a product that was clean and comprehensive, which sets up the following statement that the Needed products meet those criteria. - 00:20–00:29 She adds that the Needed products are so clean, there is no junk, and Needed has eight times the key nutrients that most competing prenatal brands have. The ad promotes the product's cleanliness and high nutrient content, further elaborating on what makes it the best choice for people who are looking for clean and comprehensive supplements. - 00:30–00:35 She says that she started taking prenatals before she was even pregnant and told her sister Jordan about them because she's not a gatekeeper, further showing the product helped her and that it’s so good, she shares it with others. This highlights the personal and relatable tone, and continues to imply that the products are good enough to share with others. - 00:35–00:41 She continues, stating that her sister used the Needed products when she was pregnant with Little Dot and that they both have two beautiful, healthy little girls as a result. This highlights that the product has benefited her loved ones as well. - 00:41–00:48 The creator closes, saying she can't speak more highly about the Needed products, that she really stands by them, and that she encourages the audience to use the prenatal multi and all their other products too. She encourages the viewer to try the products.

# Ad summary An image ad for Needed Peri Multi, a multivitamin designed to support hormone synthesis, energy and sleep, and cognitive health for perimenopausal women. # Brand positioning Needed presents itself as a health and wellness brand focused on women's health, particularly around the perimenopause stage of life. The brand is positioning itself as a provider of specialized multivitamins designed to support hormone synthesis, energy, sleep, and cognitive health. By focusing on the unique needs of perimenopausal women, Needed occupies a specific niche in the market, differentiating itself from general multivitamin brands. The brand is also implicitly positioning itself as a provider of science-backed and high-quality supplements. # Product Needed Peri Multi is a multivitamin designed specifically to support hormone synthesis, energy and sleep, and cognitive health. The product is intended for women experiencing perimenopause, addressing the specific nutritional needs during this stage of life. The packaging indicates that each container holds 60 capsules and is a dietary supplement. The primary focus is on providing comprehensive support for the hormonal, physical, and cognitive changes that occur during perimenopause. This ad highlights the product's key benefits, such as hormone synthesis, energy, sleep, and cognitive health, aiming to convince viewers that this multivitamin is worth trying to alleviate common perimenopausal symptoms. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product. The color palette is soft and calming, using light gray and white as the background with blue and purple accents for the product features. The lighting is soft and diffused, creating a professional look. The overall style is modern and sophisticated, aimed at conveying a sense of trustworthiness and efficacy. # Hooks Headline: Hormones matter beyond fertility. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of hormonal imbalance and its associated symptoms, such as decreased energy, poor sleep, and cognitive decline, which can occur during perimenopause. This is signaled by the headline “Hormones matter beyond fertility.” # Value propositions - A multivitamin designed to support hormone synthesis, energy & sleep, and cognitive health # Benefits - Support for hormone synthesis - Support for energy & sleep - Support for cognitive health # Features - HORMONE SYNTHESIS* - ENERGY & SLEEP* - COGNITIVE HEALTH* # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is speaking from a position of authority and expertise to educate the audience about the importance of hormone balance and introduce its product as a solution. - Brand: The brand presents the multivitamin as a tailored solution for women experiencing perimenopause. # Storyline - The ad opens by stating, "Hormones matter beyond fertility," suggesting that hormone health is relevant beyond just reproductive years. The brand is speaking from a position of authority and expertise, seeking to educate the audience about the broader importance of hormone balance and its impact on various aspects of health. - The ad continues by introducing Needed Peri Multi as "A multivitamin design to support: Hormone synthesis, energy & sleep, and cognitive health." The brand presents itself as a provider of a tailored solution for perimenopausal women, addressing specific health needs during this life stage. - The product packaging is then showcased prominently, reinforcing the brand and product identity. The brand emphasizes the key benefits of the product, reiterating the focus on hormone synthesis, energy and sleep, and cognitive health.

# Ad summary This ad for Needed Prenatal Multi Essentials highlights the product's nutritional benefits compared to other leading prenatal vitamins. # Brand positioning Needed is a brand that is focused on prenatal health through nutritional supplements. The brand aims to occupy a space in the consumer's mind as a provider of superior nutrition during pregnancy, emphasizing the importance of fighting nutritional depletion. The brand promotes values of health and wellness. The brand challenges industry norms by offering a product with a higher nutritional content, differentiating itself from competitors by offering 8x more nutrition than leading prenatal vitamins, indicating a functional positioning. # Product The advertised product is Needed Prenatal Multi Essentials, a dietary supplement designed to fight nutritional depletion in pregnancy. It's presented as containing 8x more nutrition than leading prenatal vitamins. The product comes in a white jar with a label featuring the brand name, product name, and a floral design. The product is for pregnant women, who are looking for a prenatal multivitamin. # Visual style The ad has a clean and modern visual style, with a focus on natural elements. The production quality is high, with professional lighting and composition. The visual motif includes a blurred floral background to create a soft, feminine aesthetic. The image treatment features bright colors and a shallow depth of field to draw attention to the product. The typography is clean and legible. The style is native and scannable for in-feed viewing. # Hooks Headline: A prenatal built to fight nutritional depletion in pregnancy. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is nutritional depletion during pregnancy, addressed through the text: “A prenatal built to fight nutritional depletion in pregnancy.” # Value propositions - Fight nutritional depletion in pregnancy with Needed. - More nutrition during pregnancy with Needed. # Benefits - Fights nutritional depletion - More nutrition than other leading prenatals # Features - Fights nutritional depletion in pregnancy - 8x more nutrition than leading prenatals # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's point of view, highlighting the product's features and benefits. # Storyline - The ad begins by stating the problem of nutritional depletion during pregnancy, immediately conveying to the audience the key issue the product aims to address from the brand's perspective. - The ad highlights that Needed Prenatal Multi Essentials has 8x more nutrition than leading prenatals from the brand's perspective, emphasizing the nutritional benefits and differentiating it from other products. - The ad showcases the product itself in a jar, reinforcing brand recognition with the "NEEDED." logo and "Prenatal Multi Essentials" text, again from the brand's perspective to highlight key selling points.

# Ad summary This ad for Needed's Perimenopause Multi features the product container and a single dose capsule against a two-tone backdrop. The ad uses clear messaging to address the target audience's changing needs during perimenopause. # Brand positioning Needed is positioned as a provider of multivitamins specifically designed to support women's health through various life stages. The brand acknowledges the body's changing needs and offers tailored solutions, emphasizing the importance of adapting one's multivitamins accordingly. The brand seeks to occupy the space in the consumer's mind as a health and wellness provider for women. The brand adopts a scientific, caring tone, highlighting the importance of women's health. By addressing specific needs like perimenopause, the brand sets itself apart from generic multivitamins, offering specialized support during key life stages. The brand positioning is both functional, with targeted formulas, and emotional, by empowering women to take control of their health. # Product The advertised product is Needed's Perimenopause Multi, a multivitamin designed to support women's health during perimenopause. It is packaged in a white jar containing 60 capsules. The product is designed for women experiencing the changes associated with perimenopause, addressing the need for a multivitamin that evolves with their body. The ad highlights the product's targeted formulation to meet the specific needs of this life stage. The use occasion is implied to be daily consumption as part of a regular health routine. The ad subtly addresses the purchase barrier of using generic multivitamins that may not provide adequate support for the unique challenges of perimenopause. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product. The studio shot creates a polished, professional look. The use of a split-color background and simple typography enhances scannability. The overall style feels modern and trustworthy. # Hooks Headline: Perimenopause Multi # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of using generic multivitamins that may not meet the specific needs of women experiencing perimenopause. It is implied that existing multivitamins are not designed to support the unique changes that occur during this life stage. The ad asks: "Your body's changing — your multivitamin should too." # Value propositions - A multivitamin that adapts to your changing body during perimenopause. # Benefits - A multivitamin designed for perimenopause # Features - Peri Multi - 60 CAPSULES - DIETARY SUPPLEMENT # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand introducing its product and directly addressing the target audience's needs and changes. # Storyline - The ad begins by introducing Needed's Perimenopause Multi, immediately establishing the product's purpose and target audience. The intention is to grab the attention of women experiencing perimenopause and offer a tailored solution. This part of the story is told from the brand's perspective, introducing a new product designed to meet a specific need. - The ad then directly addresses the viewer, stating "Your body's changing — your multivitamin should too." This serves as a relatable statement and subtly emphasizes the need for a specialized multivitamin during perimenopause. This part of the story is told from the brand's perspective, showing their understanding of the changes women go through and positioning their product as the ideal solution.

# Ad summary A high risk OB/GYN and women’s health advocate shares why she recommends Needed prenatal vitamins to women trying to conceive. She states that Needed vitamins are based in science and provide care for the body during fertility, pregnancy, and postpartum. She calls out choline as a key ingredient and highlights the fact that it doesn’t contain iron or Omega-3s, so they can be taken separately for maximum absorption. # Brand positioning Needed is presented as a science-backed brand that provides care for women's bodies during their fertility, pregnancy, and postpartum journey. The brand promotes itself through a professional and trusted expert in the field of women's health. The brand values healthy pregnancies with products that are backed by science. # Product Needed prenatal vitamins are for women trying to conceive. The vitamins are based in science to care for the body during fertility, pregnancy, and postpartum. The vitamin enables you to work your way up to the supplement gradually, allowing you to start with two capsules and work your way up to a complete serving. Needed includes choline, which is important for a baby’s developing brain. It does not contain iron or omega-3s, which need to be taken separately for maximum absorption. # Visual style The ad is a simple, direct-to-camera endorsement. It has a natural, unfiltered feel, characteristic of UGC, and appears to be filmed in an office setting. The editing is minimal, with only straight cuts between shots. The pacing is moderate. # Hooks Spoken: 00:00–00:06 When anybody asks me what kind of vitamin should I be taking if I'm a woman trying to conceive, Needed is the answer. Text overlay: 00:00–00:06 WHEN ANYBODY ASKS ME WHAT KIND OF VITAMINS SHOULD I BE TAKING IF I'M A WOMAN TRYING TO CONCEIVE NEEDED Visual: 00:00–00:05 The camera faces a fair-skinned woman, around 40 years old, with long brown hair and glasses. She is indoors, presumably in an office. She wears a dark gray sweater with a gold necklace and is positioned in the center of the frame. / 00:05–00:06 The camera faces the same woman, who holds a white container labeled “NEEDED:”. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad addresses the confusion around which vitamins a woman should take when trying to conceive, implying that not all vitamins are created equal and it can be difficult to discern which supplements are most beneficial. # Value propositions - Needed is based in science for the best care for your body during fertility, pregnancy, and postpartum. - The supplement is customizable to your needs, so that you can gradually start with two capsules to a complete serving. - Needed contains choline, which is important for a baby's developing brain # Benefits - Provides care for your body during your fertility, pregnancy and postpartum journey - Flexibility is incredibly valuable - Important for a baby's developing brain - Omega-3s and iron need to be taken separately for maximum absorption # Features - Vitamins are based in science - Can work your way up to the supplement gradually, starting with two capsules to a complete serving - Includes choline # Call to action None used. # Social proof - “Hi, I’m Doctor Tracy, a high risk OB/GYN and women’s health advocate.” – Female 1 (Expert) - “There is one particular brand that I've worked with for years because I believe so strongly in their mission and that is Needed.” – Female 1 (Expert) # Point of view - Expert 100% – The entire video is communicated by a woman, Dr. Tracy, who is presented as a high risk OB/GYN and women's health advocate. # Storyline - 00:00–00:06 The video opens with a woman sharing what she tells people who ask her what kind of vitamin a woman should take if she is trying to conceive. - 00:06–00:10 She states that Needed is the answer and introduces herself as Doctor Tracy, a high risk OB/GYN and women’s health advocate. - 00:10–00:16 Doctor Tracy states that there is one particular brand that she has worked with for years, Needed, because she believes strongly in their mission. - 00:16–00:23 Doctor Tracy says that Needed products are based in science to provide the best care for your body during fertility, pregnancy, and postpartum. - 00:23–00:32 Doctor Tracy highlights that you can work your way up to the vitamin gradually, starting with two capsules to a complete serving. - 00:32–00:40 She then notes that there are things inside this vitamin that other vitamins don’t have, such as choline, which is important for a baby's developing brain. - 00:41–00:48 She ends by stating that, just as important as what’s in it, is what's not in it: omega-3s and iron, which need to be taken separately for maximum absorption.

# Ad summary The ad is a midwife endorsing the Needed prenatal multivitamin Pro. She highlights its formulation and the fact that it does not include iron and omega-3s, which allows expecting mothers to adjust based on their personal bodies. # Brand positioning Needed aims to occupy the space of providing personalized prenatal multivitamins that are adaptable to individual needs during pregnancy. The brand aligns with the value of evidence-based formulations, promoting a functional approach to prenatal nutrition. It pushes against the norm of all-in-one multivitamins by offering separate supplements to allow for tailored adjustments based on individual requirements. The brand positioning is both functional, emphasizing the evidence-backed formulation, and emotional, focusing on personalized care. # Product The featured product is the Needed Prenatal Multivitamin Pro. It is a multivitamin designed for pregnant women, formulated with evidence-backed ingredients. Its unique selling point is that it does not include iron and omega-3s, which are typically found in prenatal multivitamins. The ad mentions that individual needs for these nutrients vary from person to person and pregnancy to pregnancy and that they are best absorbed separately. The multivitamins are sold separately, allowing individuals to adjust their intake based on their own bodies. The ad aims to convey that the Needed Prenatal Multivitamin Pro is a high-quality, evidence-backed, and intentionally formulated prenatal option. # Visual style The ad has a polished and professional aesthetic, indicative of a hybrid between UGC and commercial production quality. The editing style consists of static shots with smooth transitions. The pacing is consistent throughout, and the audio-visual sync is maintained with voiceover lines. There are no visual motifs. # Hooks Spoken: 00:00–00:02 What is my favorite prenatal to recommend to my patients? Text overlay: 00:00–00:02 What is my favorite / 00:01–00:03 prenatal to recommend to my patients Visual: 00:00–00:03 The shot features a midwife, 30-40, with fair skin and dark hair pulled back in a ponytail, wearing a grey scrub top. She's centered in the frame against the background of a kitchen. The background includes white cabinets and light walls with a sign that says 'Stay Wild'. The camera is stationary at eye-level. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed is the need for personalized prenatal nutrition, as individual needs for nutrients vary from person to person and pregnancy to pregnancy. “Those vitamins and nutrients needs vary person to person.” # Value propositions - Adjust based on your own personal body: Because the products are sold separately, you can adjust based on your personal body. - Good quality prenatal: Need prenatal multivitamin pro is my number one recommendation for someone who is looking for a good quality prenatal. # Benefits - The product is best absorbed by themselves - Adjust based on your own personal body - Our needs vary from pregnancy to pregnancy and person to person - Good quality prenatal # Features - Does not include iron - Does not include omega-3s - Sold separately - Evidence backed - Intentionally formulated # Call to action Head to the link below. # Social proof - "As a midwife, I do love the needed prenatal multivitamin pro." – Female 1 (Midwife) - "Needed prenatal multivitamin pro is my number one recommendation for someone who is looking for a good quality prenatal." – Female 1 (Midwife) # Point of view - Expert 100% – The midwife shares her expert opinion and recommendations. # Storyline - 00:00–00:02 00:00–00:02 The video begins with the midwife asking what her favorite prenatal is to recommend to her patients. This is conveyed in a direct and conversational tone, establishing the ad as a personal recommendation. - 00:02–00:06 00:02–00:06 The midwife holds up the Needed Prenatal Multivitamin Pro container, stating that she loves it. This introduces the product being promoted and provides an initial endorsement. - 00:06–00:11 00:06–00:11 The midwife highlights that the product does not include iron and omega-3s. The intention is to spotlight the product's unique formulation and set it apart from competitors. - 00:11–00:21 00:11–00:21 The midwife explains the reasoning behind this formulation choice, stating that evidence shows the needs for these nutrients vary and are best absorbed separately. The information is conveyed with an expert tone, reinforcing the rationale behind the product's formulation. - 00:21–00:26 00:21–00:26 The midwife explains that the product is sold separately, so the customer can adjust based on their personal body. This reinforces the product's USP and links back to previous point. - 00:26–00:34 00:26–00:34 The midwife clarifies that needs vary from pregnancy to pregnancy and person to person, which is why the Needed product takes that into account in its formulation. This is a continuation of the benefits. - 00:34–00:44 00:34–00:44 The midwife states that the Needed Prenatal Multivitamin Pro is her number one recommendation for someone who is looking for a good quality prenatal that’s evidence-backed and intentionally formulated. The midwife's perspective is that she has experience. - 00:44–00:47 00:44–00:47 The midwife encourages viewers to check out the product via the link below. This provides a clear call to action, encouraging viewers to engage further with the product.

# Ad summary A woman shares her experience using Needed collagen protein powder to improve her overall glow and support her hair, skin, nails, joints, and digestive system. She emphasizes that collagen production declines with age and that the product mixes smoothly into coffee, smoothies, and oatmeal because it is tasteless. She urges women in their 30s to start taking collagen. # Brand positioning Needed is presented as a health and wellness brand focused on nutritional supplements, specifically collagen protein powder. The brand aims to occupy the space of providing support for women as they age, helping them maintain their "glow" and overall well-being. The brand aligns with the values of self-care, health consciousness, and proactive aging. It pushes against the norm of ignoring the effects of aging on the body, positioning itself as a solution for rebuilding what the 20s depleted. The brand positioning is both functional, highlighting specific benefits for joints, hair, nails, and skin, and emotional, promising an overall "glow" and improved well-being. # Product Needed collagen protein powder is a dietary supplement designed to support hair, skin, nails, joints, and digestive health. It works by replenishing declining collagen production, which naturally decreases as we age due to factors like stress, hormones, and workouts. It is presented as a tasteless powder that easily mixes into various foods and drinks like coffee, smoothies, and oatmeal. The USP is its ability to seamlessly integrate into daily routines without altering the taste or texture of the user's food and drink. The product is designed for women in their 30s who want to maintain their youthful glow and support their overall health. It addresses the purchase barriers of taste and texture, common concerns with collagen supplements. The ad highlights the importance of starting collagen supplementation to proactively combat the effects of aging. # Visual style The ad has a casual, UGC-style aesthetic. The production quality appears to be mid-range, with good lighting but a natural, unpolished feel. The editing style primarily uses static shots with smooth transitions, emphasizing the creator's direct address to the audience. There are no noticeable visual motifs beyond the consistent framing of the creator. The pacing is moderate, with cuts occurring approximately every 5-10 seconds, aligning with the rhythm of the voiceover. The audio-visual sync is well-maintained, with visuals complementing the spoken content. # Hooks Spoken: Your 30's glow-up isn't about doing more, it's actually about rebuilding what your 20's depleted. Text overlay: Your 20's took more from you than your love for Bacardi Razz Visual: 00:00–00:03: A medium close-up shot of a blonde woman with curly hair in a messy bun, wearing a black and beige sweater. She is indoors, against a neutral-colored wall with a picture frame visible in the background. The camera is stationary and at eye level, giving a direct address feel. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of declining collagen production as one ages, leading to visible signs such as looking more exhausted. "I didn't realize collagen loss could make you look more exhausted than you actually are" # Value propositions - Easy to integrate into daily routine without altering taste or texture - Proactive solution for aging-related collagen loss - Comprehensive support for various aspects of health # Benefits - Long-term support for joints - Long-term support for hair - Long-term support for nails - Long-term support for skin - Long-term support for digestive system - Overall glow # Features - Collagen protein powder - Tasteless - Mixes smoothly into coffee, smoothies, and oatmeal # Call to action Girl, you need to get on it. # Social proof - "So for the past couple of years, I've been adding this Needed collagen into my morning routine" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a woman sharing her personal experience using the product. # Storyline - 00:00–00:04 The woman introduces the topic of thriving in one's 30s, suggesting it's about rebuilding what the 20s depleted, conveying the message that aging takes a toll on the body. The perspective is from a woman reflecting on her experiences and offering advice. The tone is casual and relatable, suggesting shared experiences. - 00:04–00:12 She shares her past habits of surviving on caffeine and little sleep, conveying the message that these habits negatively impacted her hair, skin, and nails. The perspective is from a woman sharing her personal experience. The tone is confessional and relatable, creating a sense of shared experience. - 00:12–00:19 The woman transitions to talking about maintaining her 'glow,' revealing the product as a solution to collagen loss that occurs with age. The perspective shifts to showcasing the product as a solution. The tone is informative and solution-oriented, suggesting a way to address the effects of aging. - 00:19–00:27 She introduces Needed collagen protein powder, explaining that she has been adding it to her morning routine for the past few years, and that it mixes smoothly into coffee, smoothies, and oatmeal because it is tasteless. The perspective is from a product user giving a testimonial. The tone is informative and enthusiastic, promoting the product's benefits and ease of use. - 00:27–00:36 She demonstrates how to add one scoop to her morning coffee, highlighting the product's long-term support for joints, hair, nails, skin, and digestive system. The perspective is from a product user providing a demonstration. The tone is practical and reassuring, emphasizing the product's convenience and comprehensive benefits. - 00:36–00:40 She urges women in their 30s who haven't started collagen yet to get on it. The perspective is from a woman giving advice and a CTA. The tone is encouraging and urgent, motivating viewers to take action.

# Ad summary A woman discusses the benefits of taking Needed prenatal vitamins, even if you're not pregnant. She highlights that most vitamins end up as "expensive pee" because they aren't absorbed properly by the body. # Brand positioning The brand, Needed, is positioned as a premium prenatal vitamin provider that prioritizes quality and efficacy. They push against the norm of using cheaper, less effective ingredients like folic acid instead of folate. The ad emphasizes that their product contains active forms of vitamins that the body can actually absorb and utilize, promoting a functional benefit. # Product Needed. Prenatal Multi Essentials vitamins are being promoted as a complete and effective vitamin supplement for everyone, not just pregnant women. The ad claims that most vitamins use cheap ingredients like folic acid instead of folate, and lack choline. Needed. uses forms of vitamins that the body can actually absorb, leading to benefits like improved energy and mood stabilization. The woman in the ad explicitly says she is not pregnant but takes the vitamins because she wanted something complete and effective. # Visual style The ad has a casual, UGC feel with selfie-style framing and handheld camera movement. The production quality is mid-range, using a clean background and decent lighting. There are quick cuts, timed to the speech. The overall aesthetic is bright and feminine due to the pink color scheme and the presenter's appearance. The pacing is fast, with frequent cuts and a conversational tone. # Hooks Spoken: 00:00–00:03 Do you have expensive pee? / 00:01–00:03 Most vitamins are literally just expensive pee. [sarcastic] Hear me out. Text overlay: 00:00–00:50 Do you have expensive pee? Visual: 00:00–00:03 A woman with light skin and blue eyes, wearing a pink shirt and with her hair in a ponytail, is centered in the frame and speaking directly to the camera. She is indoors, and in the background are pink and white marble patterned wallpaper, a neon sign that says "Hello Gorgeous," and a pink heart. The camera is selfie-style, and there is slight handheld shakiness. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of taking vitamins that the body can't absorb, leading to wasted money and no health benefits, referred to humorously as "expensive pee." # Value propositions - Active forms that your body actually needs, meaning your body can actually absorb them - Effective vitamins lead to better energy and more stable mood # Benefits - Better energy - More stable mood - Doing what's best for my body # Features - Prenatal Multi Essentials - Active forms that your body actually needs - The body can actually absorb # Call to action I'll leave the link for you guys below # Social proof - "I take them every morning, my energy's better, my mood is more stable, which we all need, and I just feel like I'm doing what's best for my body." # Point of view - Customer 100% – The entire ad is told from the perspective of a female customer/creator sharing her personal experience and product preferences. # Storyline - 00:00–00:03 00:00–00:03 The woman asks, "Do you have expensive pee?" She then states that most vitamins are literally just expensive pee, setting up the central premise that many vitamins aren't effectively absorbed. The perspective is from the woman/creator, with a casual, conversational tone. - 00:03–00:09 00:03–00:09 The woman holds up the vitamin container and says she didn't believe it until she actually looked up what's in them. She emphasizes that many contain folic acid instead of folate, reinforcing the idea that many vitamins lack quality ingredients. This is still from the creator's perspective, now adding personal discovery to build trust. - 00:09–00:17 00:09–00:17 The woman introduces Needed. vitamins, stating that they contain choline. She then declares she isn't pregnant, but she wanted something complete and that worked, suggesting Needed. vitamins are effective for anyone. The tone is enthusiastic and emphasizes personal choice. - 00:17–00:25 00:17–00:25 She identifies them as Needed. Prenatal Multi Essential Vitamins, clarifying that they're prenatal vitamins but contain everything one needs, broadening their appeal. The message is that these vitamins are comprehensive and beneficial for everyone. - 00:25–00:31 00:25–00:31 She emphasizes that these vitamins are in active forms that the body needs and can absorb, reinforcing the product's efficacy. The focus remains on the vitamin's effectiveness and superior formulation. - 00:31–00:39 00:31–00:39 The woman lists personal benefits she's experienced: better energy, more stable mood, and feeling like she's doing what's best for her body. The ad then transitions into a personal endorsement and testimonial. - 00:39–00:50 00:39–00:50 The woman says, "If you've been feeling run down or just feel like crap, I'll leave the link for you guys below," and notes that they are always low in stock, then she asks, "If you're ready to stop peeing your vitamins out, grab these up." This section functions as a call to action and a value-driven offer, emphasizing urgency and efficacy.

# Ad summary A woman shares how she has grown her hair in three months with Needed collagen powder. # Brand positioning Needed collagen is positioned as a high-quality collagen supplement that doesn't contain fillers and is easily absorbed by the body. The brand is presented as a more expensive but worthwhile choice for those seeking effective hair growth. # Product Needed collagen is a hair growth supplement in powder form. It contains pure hydrolyzed bovine collagen that the presenter mixes into her coffee. It is third-party lab tested, filler free and women-owned. The collagen dissolves, has no taste, and doesn't cause heartburn. # Visual style This ad uses a casual, UGC-style aesthetic to build trust. The editing is fast-paced with jump cuts and music syncing to some cuts. The creator speaks directly to the camera with natural lighting. # Hooks Spoken: Female 1: If you're not looking to grow your hair in 2026 this video is not for you. Text overlay: If you don't want long hair KEEP SCROLLING!! (red text) / If you're not looking to grow your hair in 2026 Visual: 00:00–00:02 A woman is centered in the frame wearing a black tank top in front of a window. She is holding a black mug. There is a white caption at the bottom and a red and white overlay in the middle. # Funnel stage Consideration # Pain points The pain point is the slow growth of hair and low quality collagen supplements that contain gross fillers. The speaker asserts that the high quality of this supplement is the reason it's effective: "Not just any collagen supplement because most are filled with a gross filler, you have no idea what's even in there." # Value propositions - The creator mixes into her coffee every morning, dissolves, can't even taste a thing. I have not felt any heartburn. # Benefits - Hair growth - Easy to absorb # Features - Pure hydrolyzed bovine collagen - No fillers - Women owned - Third party lab tested - Easy for your body to absorb # Call to action I'm gonna leave the link for this one right here. # Social proof - "One and only one thing has been the reason for me personally how my hair has grown from this to this in three months" – Female 1 (Creator) - "It is the only thing, the only, only collagen supplement I've actually stuck to for three months" – Female 1 (Creator) # Point of view - Customer 100% – This ad is told from the point of view of the customer promoting the product. # Storyline - 00:00–00:02 The creator starts the video by stating that if you are not looking to grow your hair in 2026, then this video isn't for you. - 00:02–00:13 She then shows a split screen of her hair before and after using the product, claiming her hair grew in 3 months. - 00:13–00:37 The creator introduces the viewer to the collagen she's been using, which is Needed. - 00:37–01:11 She lists features and benefits of the brand and the supplement.