How Perelel Advertises on Meta

# Ad summary Mandy Moore, acting as a customer and creator, introduces Perelel, a prenatal vitamin pack that evolves with every stage of pregnancy, including conception, each trimester, and even a mom multi-pack. She recommends it as a simple vitamin routine for women that makes sense and shares that she's been taking it for years. # Brand positioning Perelel is presented as a simplified, OB/GYN-founded prenatal vitamin routine for women who are trying to conceive, are pregnant, or are already moms. It aims to occupy the space of a science-backed, effective, and easy-to-follow vitamin regimen, as opposed to a confusing and complicated one. The brand's values align with being trustworthy, reliable, and empathetic to the needs of women at various stages of motherhood. Perelel pushes against the norm of generic prenatal vitamins by offering specialized packs tailored to each trimester and postpartum, promoting a functional and convenient approach to women's health. # Product Perelel offers a range of vitamin packs tailored to different stages of motherhood. The Conception Support Pack is designed for women trying to conceive and comes in a yellow box. The 1st, 2nd, and 3rd Trimester Prenatal Packs are designed to provide essential nutrients during each stage of pregnancy and come in varying shades of purple boxes. The Mom Multi Pack is for after pregnancy and comes in a green box. All of the packs contain daily pills in individual pouches to make it easy to determine the right dosage. The vitamins are OB/GYN founded and formulated, and the ad addresses common purchase barriers of prenatals being confusing, and not knowing what to take, the right dosage, or when to start. # Visual style The ad features a polished commercial aesthetic with natural lighting and a clean, bright visual style. The editing style is static with smooth transitions. The production quality gives off a hybrid feel, combining a polished commercial look with a UGC feel. The pacing remains consistent throughout the ad. There is audio-visual sync, as product actions are timed to voiceover lines. # Hooks Spoken: 00:00–00:06 If you are a mom, or getting ready to be one, you know that prenatals can feel so confusing. Text overlay: 00:00–00:03 if you are a mom, or getting ready to be one, / 00:03–00:06 you know that prenatals can feel so confusing. Visual: 00:00–00:02 Mandy Moore stands in a kitchen with white walls and a marble countertop in the background; she is wearing a white button-down shirt and has a microphone attached to her shirt; in the foreground is a yellow box for Perelel Conception Support Pack. / 00:02–00:06 Close up of Mandy Moore talking to the camera, in a bright, natural lighting, with a soft-focus background. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the confusion and overwhelming nature of prenatal vitamins: "You know that prenatals can feel so confusing." # Value propositions - The vitamin routine makes sense for women, and makes them stick with it. - The product is OB/GYN founded, giving it credibility. # Benefits - Simplifies prenatals - Evolves with every stage - The one vitamin routine that actually makes sense for women # Features - Conception Support Pack - Prenatal packs for each trimester - Mom multi pack - Daily pills in individual pouches - OB/GYN founded # Call to action None used. # Social proof - "I have been taking it for years, starting with their conception support pack when I was trying to conceive" – Mandy Moore (Creator) - "Perelel totally simplified it for me" – Mandy Moore (Creator) - "It's the one vitamin routine that actually makes sense for women, and I've stuck with it ever since" – Mandy Moore (Creator) # Point of view - Customer 100% – The entire ad is delivered by Mandy Moore acting as a customer, emphasizing her personal experience and satisfaction with the product. # Storyline - 00:00–00:05 00:00–00:05 The creator, Mandy Moore, introduces herself and poses the confusion of prenatals. - 00:05–00:11 00:05–00:11 She continues, asking questions from the perspective of someone seeking clarity on what prenatals to take. - 00:11–00:13 00:11–00:13 Mandy then highlights that Perelel has simplified prenatals for her. - 00:14–00:19 00:14–00:19 She shares that she has been taking it for years, starting with their Conception Support Pack. - 00:20–00:24 00:20–00:24 Mandy emphasizes that it is OB/GYN founded and evolves with every stage. - 00:24–00:28 00:24–00:28 She explains the range of packs, including conception support and prenatal packs for each trimester. - 00:29–00:32 00:29–00:32 Mandy adds that she even takes their mom multi pack now. - 00:33–00:39 00:33–00:39 She concludes, stating that it's the one vitamin routine that makes sense for women, and she has stuck with it ever since.

# Ad summary This ad features Mandy Moore sharing her experience with Perelel supplements, specifically how they supported her during her pregnancies and journey with infertility. She highlights the fact that the brand is OB/GYN founded and stage-specific, positioning it as a trusted and effective choice for women's health needs throughout motherhood. # Brand positioning Perelel positions itself as a vitamin routine tailored for women through every phase of motherhood. The brand aligns with values of trust and expertise. It stands out for being OB/GYN founded and stage-specific, suggesting a focus on scientific backing and targeted support. The brand aims to occupy a space of authority and specialized care. Its positioning is functional, focusing on performance and trustworthiness, while also providing emotional support and comfort to women navigating motherhood. # Product The ad features two of Perelel's product offerings. The Mom Multi Support Pack is presented as a comprehensive daily supplement routine. It comes in individual packaging with 30 packs in a box. The ad also features the Cellular Hydration drink mix, containing collagen and hyaluronic acid, mixed into water. The Conception Support Pack provides fertility vitamins and supplements in a convenient pill format. The ad highlights their stage-specific formulation designed to support women through various phases of motherhood including pregnancy, postpartum, and while trying to conceive. The products address the pain point of unexplained infertility and offer a sense of comfort and support, emphasizing that users are truly supporting their bodies in the right ways. # Visual style The ad has a clean and polished aesthetic with a natural and approachable tone. The editing style includes quick cuts and static shots, providing a balance between showcasing Mandy Moore's testimonial and displaying the product. The production quality is a hybrid of a polished commercial and UGC feel, which supports the intended tone of authenticity. The pacing is moderate, allowing viewers to follow the narrative and messaging effectively. The visual style and natural lighting contribute to the overall sense of sincerity and trustworthiness. # Hooks Spoken: 00:00–00:04 I actually became a Perelel customer long before I ever partnered with them. Text overlay: 00:00–00:00 Perelel / 00:00–00:00 Mom Multi Support Pack / 00:00–00:04 I actually became a Perelel customer long before I ever partnered with them. Visual: 00:00–00:07 Mandy Moore sits on a bench in front of a light brown wooden table with a muted green Perelel box and white jar on top. Mandy is a fair-skinned woman in her late 30s, with shoulder-length brown hair, wearing a beige sweater. She is holding a black microphone and speaking directly into the camera in front of a striped pillow and framed picture of flowers. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Dealing with unexplained infertility: Mandy shares her personal experience with unexplained infertility, addressing the emotional and physical challenges women face when trying to conceive: “After dealing with unexplained infertility.” # Value propositions - OB/GYN founded and stage-specific: This indicates a focus on scientific backing and targeted support, suggesting a higher level of expertise and reliability. - Comprehensive vitamin routine: This provides convenience and assurance that all necessary nutrients are being covered, simplifying the supplementation process. - Supported me through every phase of motherhood: This highlights the product's ability to meet changing needs over time, making it a long-term solution for women's health. # Benefits - Supports women through every phase of motherhood - Gave me a sense of comfort that I was truly supporting my body in the right ways - Helps with conceiving naturally # Features - OB/GYN founded - Stage specific - Cellular hydration contains collagen and hyaluronic acid - Conception Support Pack (fertility vitamins & supplements) - 30 daily pill packs - Core Prenatal - CoQ10 + L-Carnitine - Omega DHA + Choline - Gluten Free - Soy-Free - Non-GMO - 3rd party tested - no-flavor formulation - Pregnancy & breastfeeding safe - Mango lemonade flavor - No artificial sweeteners - No artificial flavors - No artificial colors # Call to action None used. # Social proof - “My OB/GYN was the one who first recommended it to me.” – Mandy Moore (Customer) - “I actually became a Perelel customer long before I ever partnered with them.” – Mandy Moore (Customer) - “It is…the only vitamin routine that has supported me through every phase of motherhood. I can’t recommend them enough.” – Mandy Moore (Customer) # Point of view - Customer 90% – Mandy Moore communicates from the customer POV throughout the ad as she shares her personal experience using Perelel supplements during different phases of her motherhood journey. - Brand 10% – The brand POV is subtly communicated through the presentation of product benefits and claims. # Storyline - 00:00–00:04 00:00–00:04 Mandy Moore sits in front of a camera in what appears to be her dining room. She reveals that she was a Perelel customer before partnering with the brand. This is meant to convey authenticity and build trust by establishing her as a genuine user before becoming an ambassador. - 00:04–00:07 00:04–00:07 Mandy states that her OB/GYN was the one who initially recommended the product to her. This statement is intended to add credibility by suggesting that the brand is recommended by medical professionals. - 00:07–00:14 00:07–00:14 Mandy shares that she has used Perelel during two pregnancies, postpartum, and when trying to conceive, while mixing a drink mix into a glass of water. This shows the product's versatility for various stages of motherhood. - 00:14–00:18 00:14–00:18 Mandy explains that after dealing with unexplained infertility, taking the Perelel conception support pack gave her a sense of comfort. This statement is intended to address the audience's fears and provide reassurance by showcasing the product's benefits. - 00:18–00:26 00:18–00:26 The ad displays the Conception Support Pack pills and states that she felt she was truly supporting her body while taking them. This shows how the product makes the user feel that they are supporting their body in the right ways. - 00:26–00:29 00:26–00:29 Mandy states she ended up getting pregnant naturally while taking the conception pack. This statement is designed to evoke a sense of hope and demonstrate the product's effectiveness. - 00:29–00:32 00:29–00:32 Mandy declares that she stayed with Perelel. This reinforces brand loyalty, suggesting that it is effective and trustworthy. - 00:32–00:44 00:32–00:44 Mandy states that Perelel is OB/GYN founded, stage specific, and the only vitamin routine that has supported her through every phase of motherhood, which is why she can’t recommend it enough. This summarizes the brand’s unique selling points and reinforces the positive personal experience.

# Ad summary Dr. Brian Levine, Fertility Doctor & Founder of CCRM Fertility of New York, recommends Perlel's Conception Support Pack and Fertility+ Support supplements for patients undergoing infertility treatment. He states that these products contain 150mg of CoQ10, which is the doctor's clinical recommendation for patients. # Brand positioning Perlel is presented as a provider of premium fertility supplements recommended by experts. The brand positions itself as a resource for individuals navigating infertility, providing targeted nutritional support beyond standard prenatal vitamins. The brand aims to inspire confidence and optimism in its customers by offering clinical-grade nutrients and formulations, suggesting a blend of functional performance and emotional reassurance. # Product The ad features two Perlel products: the Conception Support Pack and Fertility+ Support supplements. The Conception Support Pack appears to be an individually packaged, once-daily dose of fertility vitamins. The packaging lists Core Prenatal, Omega DHA+EPA, and CoQ10 + Folate as components. Fertility+ Support is shown as a bottled capsule supplement, advertised to be paired with the Conception Support Pack for best results. When combined, these two products provide the clinically recommended amount of 150mg of CoQ10 to optimize a patient's position for the best outcome possible. # Visual style The ad has a professional, clean aesthetic. Editing primarily uses static shots, and smooth transitions. The production quality is polished with good lighting and clear visuals. The pacing is consistent with the audio and cuts. # Hooks Spoken: 00:00–00:03 As you're going through your infertility journey, make sure you're taking more than just a prenatal vitamin. Text overlay: 00:00–00:01 going / 00:01–00:02 journey, / 00:02–00:03 taking more / 00:03–00:03 vitamin. Visual: 00:00–00:02 A medium shot of a man, presumably a doctor, wearing a brown cardigan and glasses, sitting at a desk in front of a window. A yellow product box is visible to his left. The camera is stationary. / 00:02–00:04 A high-angle, medium shot shows a shelf of various multivitamins in a store. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Infertility. As you're going through your infertility journey, you need to take more than just a prenatal vitamin. # Value propositions - Clinically recommended 150mg of CoQ10 is the doctor's clinical recommendation for patients # Benefits - Optimal position for the best outcome possible. # Features - Conception Support Pack - Fertility+ Support - 150mg of CoQ10 # Call to action None used. # Social proof - "For me, as a clinician, one of the things I recommend most is that people take the Conception Support Pack from Perlel and pair that with the Fertility Support as well." – Dr. Brian Levine (Fertility Doctor & Founder of CCRM Fertility of New York) # Point of view - Expert 100% – The ad is delivered by a fertility doctor, lending professional authority to the product recommendation. # Storyline - 00:00–00:03 00:00–00:03 The video opens with Dr. Brian Levine, who directly addresses the audience about infertility, advising viewers to take more than just a prenatal vitamin during their infertility journey. - 00:03–00:08 00:03–00:08 Dr. Levine introduces himself as a Fertility Doctor & Founder of CCRM Fertility of New York, lending credibility to his subsequent recommendation. - 00:08–00:17 00:08–00:17 Speaking from his perspective as a clinician, Dr. Levine states his recommendation for the Conception Support Pack from Perlel, along with the Fertility+ Support supplement. - 00:17–00:26 00:17–00:26 Dr. Levine explains how the combined supplements provide 150mg of CoQ10, which he recommends to patients to help them achieve optimal outcomes. - 00:26–00:31 00:26–00:31 Dr. Levine concludes by addressing his own patients directly, expressing hope that they are taking both supplements to help them have a successful journey.

# Ad summary This ad features a fertility doctor recommending Perlel Conception Support Pack and Fertility Support to patients to ensure they are in the optimal position for the best outcome possible. # Brand positioning Perlel provides fertility vitamins and supplements intended to support the conception journey. Their brand identity focuses on providing scientifically-backed nutrients in convenient formats, moving beyond basic prenatal vitamins to address specific needs like CoQ10 intake. Perlel is presented as a partner in optimizing fertility, emphasizing clinical recommendations and comprehensive support rather than just basic supplementation. # Product Perlel offers two key products for fertility support: the Conception Support Pack, a daily pill pack containing Core Prenatal, Omega DHA+EPA, and CoQ10 + Folate and Fertility Support capsules, a dietary supplement of 60 capsules each containing 30 day supply. Both are intended to be used together. The ad highlights the benefit of combining these products to achieve a clinical recommendation of at least 150mg of CoQ10 daily. The Fertility + Support is advertised to be an antioxidant and gluten/soy free and non-gmo. # Visual style The ad has a polished and professional aesthetic. It combines shots of the doctor speaking directly to the camera in his office with stylized product shots and B-roll of vitamin aisles. The editing style is smooth with static shots that support a tone of authority. The pacing is moderate and consistent. # Hooks Spoken: 00:00–00:06 As a fertility doctor, one of the most common questions that I get from patients is: What else can I do to help support my journey? Text overlay: 00:00–00:05 Dr. Brian Levine / 00:00–00:05 Fertility Doctor & / 00:00–00:05 Founder of CCRM / 00:00–00:05 Fertility of New York Visual: 00:00–00:05 A fertility doctor with fair skin, dark hair, and black framed glasses is centered in the frame. He is wearing a white dress shirt with a brown sweater. Behind him is an office with a large window overlooking a cityscape. # Funnel stage Middle of funnel (Consideration) # Pain points Some patients going through an infertility journey may not be aware of how to give their bodies the best support possible beyond their general prenatal vitamin. # Value propositions - Perlel Conception Support Pack and Fertility Support helps make sure that patients are in the optimal position for the best outcome possible. # Benefits - 150mg of CoQ10. # Features - Core Prenatal - Omega DHA+EPA - CoQ10 + Folate - Fertility + Support is antioxidant, gluten free, soy free and non-gmo. # Call to action None used. # Social proof - "As a fertility doctor..." – Dr. Brian Levine (Fertility Doctor) # Point of view - Expert 100% – The entire ad is delivered from the point of view of a fertility expert recommending the product. # Storyline - 00:00–00:06 A fertility doctor introduces a common question from patients: What else can I do to help support my fertility journey? - 00:06–00:13 He explains that he advises patients to take more than just a prenatal vitamin. - 00:13–00:22 He shares as a clinician he recommends the conception support pack from Perlel and pairing that with the fertility support. - 00:22–00:32 The doctor explains that if taking both together, a patient will get at least 150mg of CoQ10, which is his clinical recommendation for the best outcome possible. - 00:32–00:36 The doctor closes by saying he hopes his patients are taking both together for a successful fertility journey.

# Ad summary This ad features a testimonial from actress Mandy Moore about Perelel Conception Support Pack. It is displayed on a billboard with images of the capsules surrounding it. # Brand positioning Perelel is presented as a trusted and doctor-recommended brand that supports women trying to get pregnant, specifically targeting women over 35. The brand positions itself within the fertility supplements market, offering a specialized product (Conception Support Pack). The brand aims to occupy the space of a reliable and effective solution for women in this specific life stage, conveyed through the validation of an actress and a doctor, positioning it as a premium option within the supplement market. It adopts a functional positioning by offering fertility supplements and emotional positioning by offering a solution to the stress of getting pregnant. # Product The featured product is Perelel's Conception Support Pack, designed as fertility vitamins and supplements to aid women trying to get pregnant. The product appears to be targeted towards women over 35 years old. The product claims to contain fertility ingredients and supplements. The packaging conveys that the product contains 30 daily pill packs, positioning it as a convenient, pre-portioned daily regimen. The ad addresses the potential purchase barrier of uncertainty by featuring a testimonial from actress Mandy Moore and doctor's recommendation, indicating trust and effectiveness. # Visual style The ad utilizes a high-quality, studio-shot aesthetic, presenting a clean and polished image. The visual motifs include strategic placement of product capsules around the central image on a billboard. The image treatment includes background removal and color grading to enhance the product and overall appeal. Typography integration includes both large and legible text for the testimonial and product information. The overall style blends a native feel with a high-design presentation, aiming for scannability and stop power in the feed. # Hooks Headline: "I was over 35 and trying to get pregnant. My doctor recommended Perelel." # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed is the frustration of women over 35 trying to conceive. The ad highlights this struggle with the quote: "I was over 35 and trying to get pregnant." # Value propositions - None used # Benefits - None used # Features - Fertility Ingredients & Supplements # Call to action None used. # Social proof - "I was over 35 and trying to get pregnant. My doctor recommended Perelel." – Mandy Moore # Point of view - Customer: The testimonial quote from Mandy Moore provides the customer's direct experience and endorsement of the product, based on her personal journey of trying to get pregnant and receiving a doctor's recommendation for Perelel. - Brand: The product's packaging and presentation communicate its features, benefits, and target audience, positioning Perelel as a trustworthy and effective solution for women trying to conceive. - External source: The billboard setting of the ad contributes to the impression of wide reach and societal validation, suggesting Perelel is a well-recognized and reputable product. # Storyline - The ad opens with a testimonial quote from actress Mandy Moore where she states she was over 35 and trying to get pregnant and her doctor recommended Perelel. This is included to leverage the credibility and relatability of a well-known figure and suggests the product is trustworthy and effective. The audience is experiencing the story from the customer's perspective. - The ad then features the Perelel Conception Support Pack product. This is used to highlight the specific product being endorsed and provide a visual reference for potential customers. The audience is experiencing the story from the brand's perspective. - The backdrop displays the product image as a billboard, complete with scaffolding and a blue sky background. This is used to associate the product with large-scale visibility and credibility. The audience is experiencing the story from an external source.

# Ad summary This image ad promotes Perelel's PCOS Support Duo as an OB/GYN-recommended solution for women with PCOS. The ad features a visually appealing flatlay of the product against a backdrop of medical documents and a soft color palette, emphasizing the product's scientific backing and health benefits. # Brand positioning Perelel is presented as a science-backed brand dedicated to women's health, specifically tailored for various stages of motherhood and hormonal health. Their products are OB/GYN-recommended, positioning the brand as a trusted and credible authority in women's wellness. Perelel aligns with a modern, health-conscious lifestyle, emphasizing research-backed formulations and targeted solutions for specific needs like PCOS. The brand distinguishes itself by focusing on specialized nutrition and support for women, setting them apart from generic supplement brands. # Product The featured product is Perelel's PCOS Support Duo, designed for women with Polycystic Ovary Syndrome (PCOS). The ad highlights that the product has a clinically-backed optimal 40:1 inositol ratio. The image shows a white bottle and two capsules, emphasizing the supplement's ease of use and integration into daily life. The ad directly addresses the needs of women with PCOS by offering a specialized nutritional solution that has been developed and recommended by medical professionals, thus overcoming potential skepticism about supplement effectiveness. # Visual style The ad features a clean, minimalist, and organized aesthetic. It incorporates a flatlay arrangement with a soft, pastel color palette. The lighting is soft and diffused, creating a gentle, clinical feel. The overall style aims for a balance of professional credibility and inviting appeal, potentially enhancing scannability due to its uncluttered composition. # Hooks Headline: OB/GYN-Recommended for Women with PCOS # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle faced by women with PCOS to manage their condition effectively. This struggle is implied by the ad's focus on PCOS and the recommendation by OB/GYNs, signalling the frustration and difficulty in finding reliable solutions. # Value propositions - OB/GYN-Recommended for Women with PCOS - Clinically-backed optimal 40:1 inositol ratio for women with PCOS # Benefits - OB/GYN-Recommended # Features - Clinically-backed optimal 40:1 inositol ratio # Call to action TRY THE PCOS SUPPORT DUO # Social proof - OB/GYN-Recommended # Point of view - Brand: The entire ad is told from the brand's perspective, showcasing its products and expertise in women's health. # Storyline - The ad opens by stating that the product is OB/GYN-Recommended for Women with PCOS. This positions the product as a medically credible solution to gain the trust of the audience. - Next, the ad highlights the clinically-backed optimal 40:1 inositol ratio, reassuring viewers that the product is based on scientific research. The product is being presented from the brand's perspective. - The ad concludes with a call to action to TRY THE PCOS SUPPORT DUO, encouraging immediate engagement and reinforcing the solution being offered from the brand's perspective.

# Ad summary This ad features an iPhone screen recording of an iMessage conversation, where a woman shares a voice note about her gynecologist recommending prenatal vitamins, specifically Parallel's prenatal pack for those trying to conceive. # Brand positioning Parallel is presented as a brand offering prenatal vitamins specifically formulated for women trying to conceive, as endorsed by a gynecologist. The brand occupies a space in the market focused on providing targeted nutritional support during the preconception phase. The tone suggests a functional and informed approach to women's health, pushing against the norm of general prenatal vitamins by offering a specific pack tailored to conception. This brand positions itself as a proactive and expert-backed solution for women planning pregnancy. # Product The featured product is a specific prenatal vitamin pack from Parallel, designed for women who are trying to conceive. The product is recommended by a gynecologist for women starting to try to conceive in the fall. The product addresses the need for prenatal vitamins before conception and is worth buying because it is specifically formulated for those trying to conceive. The ad explicitly mentions that Parallel offers a special pack for this stage, indicating a tailored approach to prenatal nutrition. # Visual style The ad has a lo-fi, UGC feel, designed to mimic a casual screen recording from an iPhone. The editing is static, with no transitions. The single-shot visual is a direct representation of a phone screen, making the ad feel organic and less produced. The pacing matches the speed of the voice message, giving it a natural rhythm. # Hooks Spoken: 00:00–00:10 Okay, so I just got done with the gyno and, obviously, we talked through timing and she was like, if you're thinking you want to start trying in the fall, you actually need a prenatal now. Text overlay: 00:00–00:10 Chris 🧑‍🍳 (Contact name) / 00:00–00:10 Eggs Almond milk Chia seeds Berries (Message bubble) / 00:00–00:10 ❤️ (Emoji) / 00:00–00:10 Today 4:32 PM / 00:00–00:10 how'd the gyno appointment go?? / 00:00–00:10 when will you be home? / 00:00–00:10 iMessage (Text box label) Visual: 00:00–00:10: The entire video is a screen recording of an iPhone displaying an iMessage conversation with a contact named 'Chris'. The message thread shows previous texts, including a grocery list (Eggs, Almond milk, Chia seeds, Berries) and a heart emoji. The current message is a blue audio bubble with soundwave visuals and a playback button. Below, there is an iMessage entry field with a plus icon and a soundwave icon on either side. The top of the screen shows the standard iPhone interface, including the time (8:53 AM), signal strength, and battery percentage (94%). The background is white. The 'Chris' contact photo is a light-skinned person. # Funnel stage Middle of funnel (Consideration): The ad educates viewers on the importance of starting prenatals early and highlights a specific product recommended by a healthcare professional, persuading with logic and validation. # Pain points The need to start prenatal vitamins earlier than expected when trying to conceive: 'If you're thinking you want to start trying in the fall, you actually need a prenatal now. Oopsies.' # Value propositions - A specific pack for when you're trying to conceive - Gynecologist recommended for trying to conceive - Doctor recommended prenatals # Benefits - Perfect for us [trying to conceive] # Features - They have a specific pack for when you're trying to conceive # Call to action None used. # Social proof - ''I'm gonna order Parallel when I get home because she [my doctor] said they have a specific pack for when you're trying to conceive'' # Point of view - Customer 100% – The ad is told from the perspective of a customer sharing her experience through a voice message, conveying a personal and relatable tone. # Storyline - 00:00–00:01 A woman shares a voice note in an iMessage conversation with 'Chris'. - 00:01–00:04 She says she just got done with the gyno and they talked about timing. - 00:04–00:10 The gyno said that if she's thinking of trying to start in the fall, she needs to start taking prenatals now, implying advanced planning. - 00:10–00:13 She playfully expresses 'oopsies' about needing to start so early, then says at least they know now. - 00:13–00:20 She mentions she's going to order Parallel when she gets home because her doctor said they have a specific pack for trying to conceive, highlighting the product's targeted benefit. - 00:20–00:22 She ends the message by saying she'll be home in 10 minutes and says, 'Love you, bye.', closing the personal message.

# Ad summary This ad features a testimonial from Mandy Moore about how Perelel's Conception Support Pack helped her get pregnant. The ad uses a billboard-style creative. # Brand positioning Perelel is presented as a brand focused on women's health, particularly in the area of fertility and conception. The brand is positioned as trustworthy and recommended by healthcare professionals, offering specialized support for women over 35 trying to conceive. By featuring Mandy Moore, a well-known actress and mother, the brand aims to connect with its audience on a personal and aspirational level, showcasing the brand's dedication to supporting women's journey to motherhood. The emotional positioning is focused on empowerment and support, addressing the challenges and anxieties associated with trying to conceive later in life. The focus on scientific support and celebrity endorsement positions the brand as an authority in the market. # Product The featured product is Perelel's Conception Support Pack, designed for women trying to conceive. The product is presented as a doctor-recommended solution, containing key nutrients such as Core Prenatal, Omega DHA + EPA, CoQ10, and Folate, essential for supporting conception. The packaging is a single-dose pack with each ingredient individually labeled. The product is specifically aimed at women over 35 who may face additional challenges when trying to get pregnant. By offering a comprehensive supplement pack, Perelel aims to address the nutritional needs of women during this critical phase, positioning itself as a convenient and effective solution to enhance fertility and support a healthy pregnancy. The product is designed to address common concerns and nutritional gaps that may hinder conception. # Visual style The ad utilizes a real-world setting by depicting a billboard on the side of a building to create an impression of authenticity. The product is held in the foreground and the backdrop includes a photograph of the city building. The overall production quality looks like it was shot on iPhone. The image treatment is minimal, but focuses on creating a clear and visible product display against the backdrop of a brick building. The use of the brick building could also suggest an urban environment for the product's target market. The typeface on the packaging is clean and sans-serif. # Hooks Headline: "I was over 35 and trying to get pregnant. My doctor recommended Perelel." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of women over 35 who are trying to conceive and may be facing challenges or anxieties related to their fertility. The frustration is highlighted through the quote: "I was over 35 and trying to get pregnant." # Value propositions - Comprehensive nutritional support for conception - Doctor recommendation adds trust and credibility # Benefits - Doctor recommended # Features - Core Prenatal - Omega DHA+EPA - CoQ10 - Folate # Call to action None used. # Social proof - "I was over 35 and trying to get pregnant. My doctor recommended Perelel." – Mandy Moore # Point of view - Customer: The testimonial from Mandy Moore provides a personal and relatable perspective on the challenges of trying to conceive after 35. - Brand: The display of the product packaging showcases the key ingredients and positioning of the Conception Support Pack. # Storyline - The ad opens with a testimonial quote from Mandy Moore, stating that she was over 35 and trying to get pregnant, conveying her personal experience and struggle with conception. This is included to establish credibility and relatability with the target audience from Mandy Moore's perspective as a customer. - The quote transitions to highlight that Mandy Moore's doctor recommended Perelel, building trust and authority by aligning the product with professional medical advice. This is included to show the brand from the perspective of someone who has been through the journey and has found success with the product and a medical professional. - The ad shows the Perelel Conception Support Pack being held, which displays the product name, brand, and key ingredients, emphasizing its specific formulation. This is included to showcase the product as a tangible solution that contains all the vital nutrients necessary for conception. From the brand's perspective, it reinforces the product's key features and benefits.

# Ad summary Mandy Moore promotes Perelel's Conception Support Pack vitamins, highlighting that they were recommended to her by her OB/GYN and are clinically proven, while she shares the pressures of trying to conceive and how focusing on what she could control, like preparing her body, helped her. # Brand positioning Perelel presents itself as a science-backed supplement brand specifically tailored to women's health needs during different stages of life, including conception, pregnancy, and motherhood. The brand aims to occupy a space of trust and reliability, contrasting with the often overwhelming and confusing landscape of women's health products. By emphasizing OB/GYN founded and clinically proven formulations, Perelel positions itself as a credible and effective solution, reducing the stress and uncertainty associated with trying to conceive. The brand's focus on research and expertise aligns with a functional and informed approach to wellness, promoting empowerment through knowledge and targeted nutritional support. # Product Perelel's Conception Support Pack is a daily vitamin pack designed for women in their mid-30s and beyond who are trying to conceive. It includes multiple capsules and softgels, each containing a blend of vitamins and supplements specifically formulated to support fertility and prepare the body for pregnancy. As stated by Mandy Moore, the product was recommended by her OB/GYN and is also OB/GYN founded, highlighting its credibility and expertise. It is clinically proven, providing an additional layer of trust and assurance. The Conception Support Pack is intended to address the pressure and noise surrounding conception by giving women control over their body preparation. The ad suggests it provides support from trusted experts to help women feel confident as they try to conceive. # Visual style The ad has a polished, lifestyle-oriented aesthetic that is clean and well-lit. The editing is smooth with static shots, lending a sense of stability and trustworthiness. The production quality suggests a blend of UGC and commercial appeal, with Mandy speaking directly to the camera in what feels like a personal endorsement, but with the visual clarity and lighting of a professional shoot. The pacing is consistent, reflecting a natural and conversational tone, with a cut per minute of around 30. # Hooks Spoken: If you are looking to get pregnant in your mid thirties or beyond, I just wanna say you are not alone. Text overlay: If you are looking to get pregnant / in your mid thirties / or beyond / Perelel / Conception / Support Pack Visual: 00:00–00:07 A medium shot features Mandy Moore in a bright kitchen. She is fair-skinned with long, wavy brown hair and light makeup. She wears a white sweater. She is holding a microphone up to her mouth and looking directly at the camera. Behind her is a white marble countertop and backsplash, as well as stainless steel appliances. To her right, on the counter, is a yellow box of Perelel's Conception Support Pack. # Funnel stage Consideration # Pain points The pressure and noise that comes with trying to conceive. Mandy says, "There is a lot of pressure and a lot of noise." # Value propositions - OB/GYN Founded + Recommended: Delivers peace of mind through trusted expert support - Clinically Proven: Provides assurance through scientific validation - Specifically formulated: Addresses the unique nutritional needs of women trying to conceive # Benefits - Eases pressure of trying to conceive - You are not alone - Prepares your body # Features - Daily vitamin pack - Clinically proven - OB/GYN founded - Recommended by OB/GYN - Specifically formulated for women who are trying to conceive # Call to action I cannot recommend them enough. # Social proof - "It was recommended to me by my own OB/GYN" – Mandy Moore (Customer) # Point of view - Customer 100% – Mandy Moore provides a first-person testimonial about the product from the perspective of a customer. # Storyline - 00:00–00:08 Mandy introduces herself and states the ad is geared toward those looking to get pregnant in their mid-30s or beyond to convey the message that they are not alone. - 00:08–00:15 Mandy shares that she was also in the same position and acknowledges the pressure and noise that comes with trying to conceive. She states that focusing on what she could control helped her. - 00:15–00:21 Mandy states that she achieved this control through using Perelel's Conception Support Pack, which she pours into her hand to display. - 00:21–00:26 Mandy discloses that the product was recommended to her by her own OB/GYN and highlights that the product is OB/GYN founded. - 00:26–00:30 Mandy emphasizes that the vitamins are specifically formulated for women who are trying to conceive. - 00:30–00:36 Mandy says that the product made her feel like she was preparing her body for what was ahead and emphasizes that it's clinically proven. - 00:36–00:44 Mandy states that the product does so much research, making it easier to trust them. - 00:44–00:48 Mandy states that she can't recommend the vitamin pack enough for anyone trying to conceive, while holding the individual packaging.

# Ad summary A doctor is providing information about how standard prenatal vitamins may not be enough for women with PCOS who are trying to conceive. She recommends Perlel's Conception Support Pack, which helps to regulate hormonal and metabolic drivers of imbalance and provide key nutrients to support ovulation and early pregnancy. This is presented as a simple, one-two punch backed by science to regulate first and then conceive. # Brand positioning Perlel positions itself as a provider of targeted fertility vitamins and supplements, specifically addressing the needs of women with hormonal imbalances such as PCOS who are trying to conceive. The brand emphasizes a science-backed approach, suggesting their products are formulated to regulate hormonal and metabolic drivers of imbalance, supporting ovulation and early pregnancy beyond the scope of simple prenatals. This approach is presented as a thoughtful, comprehensive solution for a specific segment of the fertility market. # Product The Perlel Conception Support Pack is a fertility vitamin and supplement regimen designed to support women trying to conceive, particularly those with PCOS. It comes in a yellow box and includes daily packs that support hormonal regulation and ovulation. The pack contains two types of supplements: one to regulate hormonal and metabolic drivers of imbalance and another to provide key nutrients needed for ovulation and early pregnancy. These supplements come in the form of capsules and softgels. # Visual style The ad has a clean and professional aesthetic with natural lighting. The video combines direct address from a doctor with product shots and flat lay shots to build trust and showcase the product. The editing style involves simple cuts to transition between the doctor and the product displays. The production quality is polished, aiming to convey credibility through its visual presentation. The pacing is moderate, with cuts timed to key points in the voiceover, but not rapidly paced. # Hooks Spoken: 00:00–00:03 [Informative] Here's the truth: With irregular cycles and hormonal imbalances, a simple prenatal alone isn't usually enough. Text overlay: 00:00–00:03 Trying to conceive with PCOS? / 00:00–00:03 Dr. Bayati / 00:00–00:03 OB/GYN & Perelel / 00:00–00:03 Co-Founder Visual: 00:00–00:03 Medium close-up of Dr. Bayati, an OB/GYN and Co-Founder of Perlel, speaking directly to the camera. She is a middle-aged woman with fair skin, short graying hair, light eye makeup, and a nude lip. She is wearing a white doctor's coat over a neutral top and a delicate gold necklace. She has gold hoops in her ears and a mic clipped to her coat. The background is a plain white curtain. The camera is stable. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of women with PCOS who are trying to conceive and finding that simple prenatal vitamins are not sufficient to address their specific needs. "With irregular cycles and hormonal imbalances, a simple prenatal alone isn't usually enough." # Value propositions - Supports hormonal regulation and ovulation - Prenatal support beyond a simple prenatal - Designed for women with PCOS # Benefits - Supports hormonal regulation - Supports ovulation - Supports early pregnancy # Features - Fertility vitamins & supplements - Gluten-free | soy-free | non-GMO - 3rd party tested - Clinically-studied formulation - Core prenatal - Omega DHA + EPA - CoQ10 - CoQ10 + Folate # Call to action None used. # Point of view - Expert 75% – The majority of the ad features Dr. Bayati, OB/GYN & Perlel Co-Founder, speaking directly to the camera. - Brand 25% – The ad shows the product packaging and flat lay footage of the product. # Storyline - 00:00–00:03 00:00–00:03 The video opens with Dr. Bayati addressing the camera directly, asking if the viewer is trying to conceive with PCOS. This is intended to immediately grab the attention of the target audience. The tone is informative and direct from an expert. - 00:03–00:06 00:03–00:06 Cut to a close-up shot of prenatal pills, then the doctor states that a simple prenatal alone isn't usually enough. This message is intended to imply prenatals are insufficient for PCOS and to set up the need for a more specialized solution. The perspective is from the brand, highlighting the limitations of standard products. - 00:07–00:09 00:07–00:09 Cut to the brand's product and the doctor states that it's best to support hormonal regulation and ovulation. This builds on the previous point and transitions to introducing the brand's solution. - 00:10–00:13 00:10–00:13 The doctor states she likes to pair hormonal balance with their Conception Support Pack. This further builds on the problem and is intended to introduce the product as a comprehensive solution, presented from the perspective of an expert. - 00:14–00:23 00:14–00:23 A hand is shown peeling open the packaging and dispensing pills into another hand, then cut to a flat lay. This demonstrates what’s included in the pack, communicating product details. It then shows a flat lay of an ultrasound and positive pregnancy test next to the product to encourage viewers who want the same outcome. - 00:24–00:28 00:24–00:28 The doctor is back on screen to conclude that the product is a one-two punch backed by science, regulate first and then conceive. This summarizes the product's benefit from the perspective of a medical expert, reinforcing credibility and closing the ad.

# Ad summary This ad features a woman promoting Perelel's "Baby Making Bundle," which includes a prenatal supplement and a multivitamin for men. She emphasizes that making a baby is a 50/50 effort between men and women and highlights the product's no-nausea formula. # Brand positioning Perelel is presented as a premium supplement brand focused on reproductive health. The brand addresses both men and women trying to conceive, positioning itself as an inclusive and holistic wellness partner. The emphasis on doctor backing and a no-nausea formula suggests the brand values both efficacy and user comfort. The language and modern packaging imply a health-conscious, discerning consumer who appreciates scientific support. # Product The ad features two Perelel supplement products bundled together: the Conception Support Pack for women and the Men's Multi Support Pack for men, which together make up the "Baby Making Bundle." The Conception Support Pack is a prenatal supplement for women, delivered in individual daily packs, that is recommended for use six months before trying to conceive. One key feature is its "no nausea formula." The Men's Multi Support Pack is a multivitamin for men. The ad also states that the supplements are backed by OB/GYNs and doctors, implying a medically-sound formulation. The products are presented as a convenient and shared approach to preconception wellness, emphasizing the equal role of both partners in family planning. # Visual style The ad has a polished UGC feel, with the creator speaking directly to the camera in a bright, clean home setting. The editing is simple with static shots and smooth transitions. The production quality is high, creating a trustworthy and informative tone. The pacing is consistent, mirroring the natural rhythm of the creator's speech. # Hooks Spoken: 00:00–00:03: It's recommended to take a prenatal 6 months before trying to conceive. Text overlay: 00:02–00:03: 6 months before trying to conceive Visual: 00:00–00:03: A fair-skinned woman with long brown hair and wearing a burgundy and white fair isle sweater is centered in the frame. She is standing in the entryway of her home. Behind her is a black framed mirror, and a white paneled door. She speaks directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pressure put on women to carry the burden of preconception care, and acknowledges that making a baby is a 50/50 effort. # Value propositions - It is recommended to take a prenatal 6 months before trying to conceive. - It's fun taking these together because women are only 50% of making a baby and a lot of pressure is put on us. # Benefits - Prenatal support - Supports trying to conceive - Supports both partners # Features - No nausea formula - Back by OB/GYNs and doctors - Baby Making Bundle (men and women) - Conception Support Pack (women) - Men's Multi Support Pack (men) # Call to action None used. # Social proof - It's backed by OB/GYNs and doctors. # Point of view - Customer 100% – The ad is told from the POV of a real customer of the brand, shown through a casual selfie-style video. # Storyline - 00:00–00:03 The creator begins by sharing that it's recommended to take a prenatal six months before trying to conceive. - 00:03–00:11 The creator transitions to showing the brand's supplement, which is packaged in a small yellow pack, and notes that it is backed by OB/GYNs and doctors and is a no nausea formula. - 00:11–00:17 She shifts to the product, then reveals that her partner will be taking the men's multivitamin. - 00:17–00:23 She explains that women are only 50% of the baby-making process, so she and her partner are taking the supplements together. - 00:23–00:32 She ends the video by showing both the men's and women's supplements.

# Ad summary This ad showcases Perlel's Triple-Support Protein, highlighting its benefits for women with PCOS. The ad features a woman preparing a smoothie using the protein powder, emphasizing its ability to alleviate sluggishness and hormonal imbalances. It underscores the product's key ingredients like protein, fiber, and creatine for overall well-being. # Brand positioning Perlel is positioned as a brand that provides targeted nutritional support for women experiencing PCOS. The brand aims to help women transition from merely surviving to thriving by addressing the specific symptoms and challenges associated with PCOS. It offers a functional approach to hormone balance and overall wellness, helping women reclaim their well-being. Perlel seeks to be an ally in managing PCOS through convenient and science-backed nutrition, allowing women to feel like their best selves. # Product Perlel's Triple-Support Protein is a protein powder formulated to support women with PCOS. It contains 20 grams of protein, 5 grams of fiber, and creatine. Designed to combat sluggishness, hormonal imbalances, and cognitive dysfunction, the product aims to help women manage their PCOS symptoms effectively. It is presented as a convenient way to manage one's day, providing a sweet and functional solution to hormonal support. Each container provides a 15 day supply. This creamy vanilla powder is designed for women with PCOS who are looking for help in stepping into who they actually are without the symptoms. # Visual style The ad has a clean, bright, and authentic aesthetic, with a focus on natural lighting and a modern kitchen setting. The editing style is straightforward, with quick cuts between the speaker and product close-ups. The production quality leans towards a UGC feel, adding to the trustworthiness and relatability of the presenter. The pacing is consistent, maintaining a steady flow of information. # Hooks Spoken: This is what the PCOS girls are drinking [conversational] Text overlay: This is what the PCOS girls are drinking Visual: 00:00–00:02: A woman with curly blonde hair, wearing a green t-shirt and jeans, stands in a modern kitchen. She is pouring a bright pink liquid from a clear container into a clear glass. A white container of Perlel Triple-Support Protein sits on the granite countertop to her right. The kitchen is brightly lit with white cabinets, stainless steel appliances, and a bowl of fruit on the counter. # Funnel stage Consideration # Pain points The central pain point is the feeling of being sluggish, hormonal, and having cognitive dysfunction due to PCOS. “If you're tired of feeling sluggish and hormonal and like your brain cannot even function, girl, it's not you, it's your PCOS.” # Value propositions - Triple-Support Protein helps you step into who you actually are without the symptoms. - Sweet treat that is a functional way to support hormones. # Benefits - Sets my day up for success - Good for your brain - Helps me manage my day instead of chasing it - A functional way to support hormones # Features - 20 grams of protein - 5 grams of fiber - Creatine # Call to action PCOS girls, consider this your sign to give Perlel a try # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her personal experience and routine. # Storyline - 00:00–00:02 A woman pours a pink smoothie into a glass, showcasing the Perlel protein powder. - 00:02–00:04 She explains that it moves you out of surviving and into thriving, suggesting that it’s a solution to manage PCOS symptoms. - 00:05–00:11 She opens the container and states that if you're tired of feeling sluggish and hormonal and like your brain cannot even function, it is your PCOS, not you. - 00:12–00:13 She continues by saying that she uses the triple support protein. - 00:13–00:17 She states that it is a powder that helps her step into who she actually is without the symptoms. - 00:17–00:21 She is shown putting the ingredients into a blender. Then continues by stating that she has been having it in the morning because it really sets my day up for success. - 00:21–00:26 She states that it has 20 grams of protein, 5 grams of fiber and even creatine, which is so good for your brain. - 00:27–00:30 She finishes up the smoothie and states that it is easy and helps me manage my day instead of chasing it. - 00:30–00:33 The smoothie is shown again. She states it tastes like a sweet little treat but it's a functional way to support hormones. - 00:34–00:39 She encourages “PCOS girls” to consider this your sign to give Perlel a try and feel the difference for yourself.

# Ad summary This ad features a pregnant influencer promoting Perelel brand prenatal vitamins and supplements. She explains how she takes Perelel products and that they are OB/GYN and MFM reviewed and Clean Label certified to cover mothers from bump to baby. # Brand positioning Perelel is a vitamin brand that focuses on the different stages of motherhood. The brand promotes the idea that mom and baby need different supplements during each stage of pregnancy and beyond. The brand claims to be OB/GYN founded and grows with you from preconception to postpartum. The ad presents Perelel as a safe and reliable vitamin option, suggesting it’s more than just a functional product but a supportive partner throughout motherhood. # Product Perelel sells prenatal vitamins and supplements for all stages of motherhood, from preconception to postpartum. The Trimester Packs include daily pill packs that are easy to take on the go. The brand's Cellular Hydration Powder is advertised as a supplement to help pregnant women stay hydrated, claiming it is the creator's “holy grail.” All of the products are OB/GYN and MFM (Maternal-Fetal Medicine) reviewed and Clean Label Certified. # Visual style The ad has a clean and bright aesthetic, with natural lighting and a focus on the creator's well-lit home kitchen. The editing style features quick cuts to maintain a fast pace, typical of UGC content made for social media. The overall production quality is polished but still feels personal due to the influencer's presence and casual demeanor. # Hooks Spoken: 00:00–00:03 The most asked question since announcing my pregnancy is what prenatal I'm taking, Text overlay: 00:00–00:03 The most asked question / 00:00–00:03 since announcing / 00:00–00:03 my pregnancy / 00:02–00:04 is what prenatal / 00:03–00:04 I'm taking, Visual: 00:00–00:03 The camera angle is focused inside of a white medicine cabinet with various Perelal brand boxes and containers. A woman with fair skin, a white shirt, and gold rings is reaching in to pick up the Perelal box of 2nd Trimester Prenatal Pack. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point that women need different supplements at different stages of the pregnancy, which may be a problem for those who are not educated about this. # Value propositions - Convenience: Daily packs make them easy to take on the go. - Trust: OB/GYN and MFM reviewed. - Comprehensive Care: It truly covers you from bump to baby and everything in between. - Stage Specific: Made for this exact stage. - Expert Founded: Only vitamin brand that's actually OB/GYN founded that grows with you from preconception to postpartum. # Benefits - Changes based on each stage of pregnancy - Easy to take on the go - Helps with staying hydrated - Covers you from bump to baby and everything in between - Extra calcium and magnesium for baby's bones to help with those surprise little muscle cramps. # Features - Trimester Packs - Daily Packs - Cellular Hydration Powder - OB/GYN and MFM reviewed - Clean Label certified # Call to action None used. # Social proof - “I took them my entire pregnancy with Benny” – Influencer (Customer) - “OB/GYN and MFM reviewed” – Influencer (Customer) - “Clean Label certified” – Influencer (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a pregnant customer sharing her personal experience with the brand. # Storyline - 00:00–00:03 00:00–00:03 The creator pulls out different boxes of Perelel vitamins out of a cabinet and states that the most asked question she’s gotten since announcing her pregnancy is what prenatal she's taking. This is framed from the perspective of a popular content creator, creating intrigue for the brand. - 00:03–00:07 00:03–00:07 The creator states that it's always Perelel's Trimester Packs and that she took them her entire pregnancy with Benny. This establishes a personal connection and builds trust through the creator's experience. - 00:07–00:13 00:07–00:13 She loves that they change based on each stage of pregnancy because mom and baby need different things at different times. The visual shows her holding a baby while she speaks about the products. - 00:13–00:17 00:13–00:17 She continues by saying the daily packs make them so easy to take on the go, as she shows the packaging and the pills inside. This highlights the convenience of the product. - 00:17–00:23 00:17–00:23 Next, she picks up a large tub of the Cellular Hydration powder and states that pregnancy makes her so thirsty, so the powder has become her “holy grail.” - 00:23–00:26 00:23–00:26 She notes that she used it during pregnancy and postpartum with Benny and just never stopped. This emphasizes long-term usage and continued benefits. - 00:26–00:33 00:26–00:33 The creator shows the packaging again and states it's OB/GYN and MFM reviewed and Clean Label certified, and that it truly covers you from bump to baby and everything in between. This builds trust by highlighting expert endorsements and comprehensive support. - 00:33–00:42 00:33–00:42 The creator ends by saying she's in her second trimester, AKA the building phase, and her body needs extra calcium and magnesium for baby's bones, to help with those surprise little muscle cramps. This connects the product to a specific stage and need. - 00:42–00:48 00:42–00:48 She states that's why she's taking the second trimester prenatal pack, because it's made for this exact stage. The creator picks up the supplement and shows it to the camera. This clearly links the product to the benefits and reiterates its targeted approach. - 00:48–00:55 00:48–00:55 She ends by saying that she keeps coming back to Perelel because they're the only vitamin brand that's actually OB/GYN founded that grows with you from preconception to postpartum. She raises her glass to the camera. This reinforces the brand's unique selling proposition and long-term support.

# Ad summary This ad features a woman talking about how Perlel's vitamins have helped her hormonal imbalances during perimenopause. # Brand positioning Perelel is presented as a brand offering vitamin packs specifically designed for hormonal imbalances during perimenopause. The brand positions itself as a solution for women experiencing symptoms like sleep issues, mood swings, heavy periods, and hot flashes. The brand aligns with a functional approach, focusing on providing targeted support during a specific life stage rather than broad, general wellness. # Product The ad features two Perelel products: Peri Support Pack and Sleep Support. The Peri Support Pack comes in a small pink packet and is designed to address hormonal imbalances during perimenopause. The benefits highlighted are improved sleep, stabilized mood, lighter periods, and reduced hot flashes. The Sleep Support comes in a white tub. These supplements are intended for women experiencing these hormonal changes and are shown as a way to alleviate common symptoms associated with perimenopause. Both products are presented as tools to make life more enjoyable during this specific transitional phase. # Visual style The ad features a clean and simple aesthetic with a UGC feel. The editing is minimal with static shots, allowing the speaker's message to be the focus. The production quality leans toward a casual, authentic vibe, which is consistent with user-generated content. The pacing is moderate, aligning with the natural rhythm of the speaker's voice. # Hooks Spoken: 00:00–00:03 I finally found a pack of vitamins I feel like it Text overlay: 00:00–00:03 I finally found a pack of vitamins I feel like it / 00:01–00:04 was made for us and these hormonal imbalances Visual: 00:00–00:03 A close-up shot shows a white container of "Perelel Sleep Support" and a small pink packet of "Peri Support Pack" on a white textured surface. The camera is stationary. Lighting is soft and diffused, creating a clean, minimalist aesthetic. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The central pain point is experiencing disruptive symptoms during perimenopause. "Hormonal imbalances during perimenopause" — The person states these symptoms are related to hormonal imbalances, which are the problem the product is attempting to solve. # Value propositions - Stacking Peri Support pack with Sleep Support. - The vitamins make the next day so much better. - It makes life so much more enjoyable. # Benefits - My sleep has improved - My mood has improved - Periods are less heavy - Hot flashes have decreased - Helps me stay asleep longer # Features - Peri Support Pack - Sleep Support # Call to action You're going to love it. # Social proof - "My sleep has improved, my mood has improved, it's not so up and down, my periods are less heavy, my hot flashes have decreased" – Female 1 (Customer) # Point of view - Customer 100% – Ad is presented from the perspective of a customer sharing her personal experience and results with the product. # Storyline - 00:00–00:03 00:00–00:03 A product shot of a white container of Perelel Sleep Support and a small pink Perelel Peri Support pack with the woman saying she has found a pack of vitamins. - 00:03–00:05 00:03–00:05 The woman appears to the camera to talk about her hormonal imbalances during perimenopause. - 00:05–00:16 00:05–00:16 She shares her experience of improvements in sleep, mood, less heavy periods, and reduced hot flashes over the past 30 days since taking the supplements. - 00:16–00:19 00:16–00:19 She recommends stacking the Peri Support pack with the Sleep Support from Perelel. - 00:19–00:26 00:19–00:26 The woman explains the Sleep Support helps her stay asleep longer when she wakes up early, like at 2, 3, or 4 in the morning. - 00:26–00:31 00:26–00:31 She ends by saying the vitamins make the next day much better and that viewers are going to love it, making life much more enjoyable. This is intended to reassure the viewer of the value and benefits of the product.

# Ad summary This ad for Perlel is a timeline graphic showing the various multivitamin packs needed through different stages of pregnancy. # Brand positioning Perlel positions itself as a provider of essential prenatal vitamins, specifically designed to support women through every stage of their pregnancy journey, from trying to conceive through postpartum. The brand emphasizes comprehensive care by offering tailored vitamin packs for each trimester, highlighting that their products meet all necessary needs during this crucial time. By focusing on the full pregnancy continuum and backing the brand with the stamp of approval as being OB/GYN founded, Perlel creates an image of expertise and commitment to maternal health. # Product The featured product in the ad is a line of multivitamin packs tailored for each stage of pregnancy: Trying to Conceive, 1st Trimester, 2nd Trimester, 3rd Trimester, and Postpartum. Each stage is represented by a distinct pack, with its respective color, the colors include: Yellow, light purple, dark purple, pink and sea green. The vitamin packs are in square cardboard packaging. These packs contain a variety of vitamins and supplements designed to support the specific nutritional needs of the mother and baby at each stage. The ad highlights the brand's commitment to providing everything needed 'every step of the way,' suggesting a comprehensive approach to prenatal health. # Visual style The ad uses a clean, minimalist style with a focus on clarity and information. The production quality is high, with well-lit product shots and a simple color palette. The timeline motif is a visual anchor, organizing the information in a logical, easy-to-follow sequence. Typography is clean and legible, with a mix of serif and sans-serif fonts. The visual design mimics a modern infographic, providing information in a digestible format for quick scannability. # Hooks Headline: Everything you need, every step of the way # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential confusion and overwhelm associated with navigating prenatal nutrition, particularly the uncertainty of knowing what vitamins and supplements are needed at each stage of pregnancy. The statement "Everything you need, every step of the way" signals this pain point by suggesting a solution to the challenge of comprehensive prenatal care. # Value propositions - Offers tailored vitamin packs for each stage of pregnancy. # Benefits - Provides what you need for Trying to Conceive - Provides what you need for 1ST Trimester - Provides what you need for 2ND Trimester - Provides what you need for 3RD Trimester - Provides what you need for Postpartum # Features - Prenatal multivitamin - Postnatal multivitamin # Call to action None used. # Social proof - OB/GYN FOUNDED # Point of view - Brand: The main message, 'Everything you need, every step of the way,' clearly positions the brand as a comprehensive solution for prenatal vitamin needs. # Storyline - The brand starts by stating, 'Everything you need, every step of the way', which frames the subsequent visual elements as a comprehensive solution, from the brand's perspective. - The ad visually presents a timeline beginning with 'Trying to Conceive' and progressing through each trimester (1st, 2nd, and 3rd) to 'Postpartum'. This illustrates to the audience the full spectrum of care the brand provides, from the brand's perspective. - Each stage on the timeline features a corresponding vitamin pack with a pile of capsules and softgels, demonstrating the variety of products included in each pack. This shows the viewer the components of each stage's vitamin regimen, from the brand's perspective. - The ad features a badge that states 'OB/GYN FOUNDED,' building trust and establishing the brand's authority in prenatal care. This highlights the brand's validation by medical professionals from an external source perspective.

# Ad summary This image ad uses a timeline to illustrate a nine-month progression of vitamin supplements from Perelel, with product shots and on-screen labeling. # Brand positioning Perelel positions itself as a provider of targeted nutritional support for women's health. The brand appears focused on providing comprehensive care, guiding customers 'every step of the way' with products designed for different stages of life or specific needs. The products are presented in clean, minimalist packaging, reinforcing a sense of trustworthiness and straightforward efficacy. # Product The featured product is a line of vitamin supplements designed for women, packaged and delivered according to a nine-month timeline. Each month appears to have a different combination of supplements to support the woman through different stages of pregnancy or related health goals. The supplements are delivered in individual monthly packs. The specific details and ingredients of the supplements are visible on the packaging, indicating a focus on transparency and comprehensive nutritional support. # Visual style The ad has a clean, minimalist aesthetic with a flat lay composition. The product and text are displayed against a soft pink background. The production quality is high, with studio-style lighting and precise staging. The overall effect is modern and trustworthy, likely designed for easy scannability. # Hooks Headline: Everything you need, every step of the way # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of uncertainty or overwhelm when determining the right supplements to take, especially during significant life stages where nutritional needs change over time. # Value propositions - Comprehensive program: everything you need for a full 9 months # Benefits - Provides all necessary components # Features - Individual monthly packs of vitamins # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is conveyed in the headline as it positions the brand as a service that anticipates and provides for all the customer's needs. - Brand: The brand is also the POV for the visual timeline, illustrating the nine-month progression. - Product: The products themselves are the POV for the depiction of each individual vitamin, which displays the contents and variety of nutrients provided each month. # Storyline - The ad starts with a general statement, 'Everything you need, every step of the way,' setting the expectation that Perelel provides comprehensive support. This is told from the brand's perspective, aiming to assure the viewer of their commitment to meeting all their needs. - The visual timeline shows the progression of monthly supplement packs from 'MONTH 1' through 'MONTH 9,' visually illustrating the brand's promise of guiding the customer through each stage. This perspective is from the brand, showing the structure of their program. - Each monthly stage features a pack of supplements alongside a cluster of individual capsules, showing the contents and variety of nutrients provided each month. This is told from the product's perspective, showing the individual vitamins that make up the packs.

# Ad summary This ad promotes Perelel, a brand offering doctor-formulated, research-backed, stage-specific prenatal vitamins. The ad features the brand's founder, who discusses her own fertility struggles and how they led her to create Perelel with her OB/GYN. The ad highlights the convenience of the daily vitamin packs and emphasizes that they are clinically proven to improve nutrient levels for a healthy conception and pregnancy. # Brand positioning Perelel is presented as a doctor-formulated, research-backed brand focused on stage-specific prenatal vitamins. The brand aims to occupy the space of a trusted, scientifically advanced option in the prenatal supplement market. Perelel values personalization and simplification, offering products tailored to specific stages of fertility, pregnancy, and postpartum, and in convenient daily packs. The brand pushes against the norm of generic, one-size-fits-all prenatal vitamins and addresses the competitor behavior of offering confusing lists of individual supplements. Perelel is both functional, providing essential nutrients, and emotional, offering reassurance and support during the fertility and pregnancy journey. # Product Perelel offers stage-specific prenatal vitamin packs, each formulated to meet the changing nutritional needs of women during fertility, pregnancy, and postpartum. Each daily pack contains a blend of multivitamins and supplements such as choline, iron, folate, iodine, and omega-3s. The product is designed for women who are trying to conceive, going through each trimester of pregnancy, or are postpartum. USPs include being doctor-formulated with an OB/GYN, research-backed, and clinically proven to improve key nutrient levels for healthy conception and pregnancy. The ad addresses the purchase barriers of confusion and complexity by providing a simplified, all-in-one daily pack, removing the hassle and guesswork of ensuring adequate nutrition. The products highlighted include Women’s Daily Vitamin Trio, Conception Support Pack, 1st Trimester Prenatal Pack, 2nd Trimester Prenatal Pack, 3rd Trimester Prenatal Pack, Mom Multi Support Pack, and Peri Support Pack. # Visual style The ad has a hybrid aesthetic, combining polished commercial shots with UGC-style footage. The editing style is quick cuts between the founder speaking, product shots, and lifestyle visuals. The production quality varies, with some shots feeling more professionally lit and others having a more natural, everyday feel. The pacing is moderately quick, with cuts generally timed to align with key phrases. The overall tone is informative and relatable, aiming to convey expertise while maintaining a personal connection. # Hooks Spoken: 00:00–00:02 I started Perelel because of my own Text overlay: 00:00–00:02 I started Perelel (caption) Visual: 00:00–00:02 Medium, slightly shaky shot of a woman with blonde hair in a low bun, wearing a black long-sleeved shirt and light wash jeans, sitting at a white desk with a toddler girl with a pink bow in her hair and a baby in her lap. The woman is typing on a laptop. Another desktop computer is in the background. The background is an office space with a pink wall. Text overlay reads: “I started Perelel because of my own”. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the confusion and complexity of ensuring adequate nutrition during fertility and pregnancy. "Most moms in our community told us they started their fertility journey by asking their doctor what supplements they needed to take. They're given a long list, choline, iron, folate, iodine, omegas. I could go on and on." # Value propositions - Doctor-formulated vitamins ensure expert care and trustworthiness - Stage-specific products target individual needs, eliminating the one-size-fits-all approach - Daily packs simplify taking supplements, addressing the complex, individual routines that would otherwise be required # Benefits - Addresses unique nutritional needs during fertility, pregnancy, and postpartum - Simplifies the vitamin-taking experience - Clinically proven to improve key nutrient levels - Takes out the hassle and guesswork of making sure you're getting the right ingredients # Features - Doctor-formulated - Research-backed - Stage-specific vitamins - Daily packs # Call to action We're just getting started and we hope you'll join us. # Social proof - "Most moms in our community told us they started their fertility journey by asking their doctor what supplements they needed to take." – Female 1 (Founder) - "Our conception support pack is now clinically proven to improve key nutrient levels for a healthy conception and healthy pregnancy including iron, folate, B12, and CoQ10." – Female 1 (Founder) # Point of view - Brand 100% – The voiceover presents information and claims directly about the brand and its mission. # Storyline - 00:00–00:02 00:00–00:02 I started Perelel because of my own fertility challenges. - 00:02–00:02 00:02–00:02 For each four of my healthy babies, - 00:03–00:04 00:03–00:04 I've had a pregnancy loss. - 00:04–00:07 00:04–00:07 When I was pregnant with my third, Pippa, - 00:08–00:09 00:08–00:09 I cofounded Perelel with my OB/GYN. - 00:10–00:11 00:10–00:11 From the very beginning, our mission has been to create - 00:12–00:19 00:12–00:19 doctor formulated, research backed, stage specific products for fertility, each trimester, postpartum and beyond. - 00:19–00:24 00:19–00:24 I truly couldn't believe that there wasn't already a prenatal that was targeted to each stage of the journey. - 00:25–00:33 00:25–00:33 What your body needs when you're trying to get pregnant, when you're experiencing morning sickness in the first trimester, or you're preparing to give birth in the third trimester, is very different. - 00:33–00:35 00:33–00:35 We also wanted to simplify the experience. - 00:36–00:42 00:36–00:42 Most moms in our community told us they started their fertility journey by asking their doctor what supplements they needed to take. - 00:42–00:47 00:42–00:47 They're given a long list, choline, iron, folate, iodine, omegas. - 00:47–00:48 00:47–00:48 I could go on and on. - 00:48–00:52 00:48–00:52 Because our products are formulated by an OB/GYN, Dr. Bayati, - 00:52–00:56 00:52–00:56 we're making sure you get all the ingredients you need in one daily pack, - 00:56–01:01 00:56–01:01 taking out the hassle and the guesswork of making sure you're getting the right ingredients and the right amounts on a daily basis. - 01:01–01:05 01:01–01:05 We've recently reached an important milestone completing our fifth clinical study. - 01:05–01:15 01:05–01:15 Our conception support pack is now clinically proven to improve key nutrient levels for a healthy conception and healthy pregnancy including iron, folate, B12, and CoQ10. - 01:15–01:21 01:15–01:21 Helping women get the support they need during this critical stage of life is so important to me because I've been there too. - 01:21–01:23 01:21–01:23 We're just getting started and we hope you'll join us.

# Ad summary This ad features Mandy Moore, an actor, sitting in a cross-legged position on a desk with various Perelel product packages next to a vase of flowers, smiling, and giving a testimonial about the brand. # Brand positioning Perelel positions itself as a provider of prenatal vitamins created by doctors and moms that cares for the consumer. This is implied by the quote from Mandy Moore. # Product The ad features the prenatal vitamin products from Perelel. The product packaging is a light purple box with white text. The product is described as being created by doctors and moms. # Visual style The image is a high-quality studio shot with neutral colors. The image is brightly lit, and the objects are clearly visible. The color palette leans heavily on earth tones. # Hooks Headline: "I love that Perelel was created by doctors and moms. You can feel the care in everything they make (I know I do!)" # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The product is made by doctors and moms, so it is high-quality and safe to use during pregnancy. # Benefits - You can feel the care in everything they make # Features - created by doctors and moms # Call to action None used. # Social proof - "I love that Perelel was created by doctors and moms. You can feel the care in everything they make (I know I do!)" – Mandy Moore # Point of view - Customer: A quote from Mandy Moore relays her personal positive feelings about Perelel. # Storyline - The image conveys a sense of trustworthiness through a quote from actress Mandy Moore. Mandy's expression, posture, and positioning between Perelel products and a vase of flowers convey her sincere endorsement of the brand.

# Ad summary This ad showcases the Perelel brand of prenatal vitamins, highlighting their stage-specific packs and all-in-one convenience. The ad emphasizes the brand's OB/GYN foundation and HSA/FSA eligibility. # Brand positioning Perelel is presented as a premium prenatal vitamin brand founded by OB/GYNs, positioning it as a trustworthy and expert-backed choice for expectant mothers. The brand emphasizes a tailored approach to prenatal nutrition with its stage-specific packs, suggesting a commitment to providing the right nutrients at each phase of pregnancy. By offering all-in-one packs, Perelel aims to simplify the vitamin regimen for pregnant women, contrasting with the potential complexity of individual supplements. The brand's positioning is both functional, focusing on the specific nutritional needs of each trimester, and emotional, appealing to the desire for a healthy pregnancy journey. # Product The ad features Perelel's prenatal vitamin packs, which are designed to provide comprehensive nutritional support throughout pregnancy. The product line includes the Conception Support Pack, 1st Trimester Prenatal Pack, 2nd Trimester Prenatal Pack, 3rd Trimester Prenatal Pack, and Mom Multi Support Pack. Each pack contains a curated selection of vitamins and supplements tailored to the specific needs of each stage. The packs are presented as all-in-one solutions, simplifying the process of taking multiple supplements. The ad highlights that the products are HSA/FSA eligible, addressing a potential purchase barrier by making them more accessible. The stage-specific approach is a key USP, ensuring that women receive the right nutrients at the right time. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is high, with well-lit and professionally shot images. The color palette is soft and pastel, creating a calming and trustworthy feel. The typography is clean and legible, and the overall design is simple and uncluttered. The ad mimics a shelf display, which may increase scannability in feed. # Hooks Headline: The first OB/GYN founded prenatal brand # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential confusion and complexity of prenatal nutrition, where expectant mothers may struggle to determine which supplements to take at each stage of pregnancy. The ad aims to solve the problem of needing to take multiple supplements at different times during pregnancy. # Value propositions - Stage-specific: Provides the right nutrients at the right time - All-in-one packs: Simplifies the vitamin regimen for pregnant women - HSA/FSA eligible: Makes the products more accessible # Benefits - Tailored nutrition for each stage of pregnancy - Simplified vitamin regimen - More accessible with HSA/FSA eligibility # Features - Stage-specific - All-in-one packs - HSA/FSA eligible # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and highlighting its key selling points. # Storyline - The ad opens by establishing Perelel as the first OB/GYN-founded prenatal brand, immediately conveying expertise and trustworthiness from the brand's perspective. This is included to build credibility and differentiate Perelel from other prenatal vitamin brands. - Next, the ad showcases the range of stage-specific prenatal packs, highlighting the brand's commitment to tailored nutrition from the brand's perspective. This is included to emphasize the unique value proposition of Perelel's products. - Finally, the ad highlights the all-in-one convenience and HSA/FSA eligibility of the packs, addressing potential purchase barriers from the brand's perspective. This is included to make the products more appealing and accessible to potential customers.

# Ad summary This ad features a social media post by Mandy Moore recommending Perelel Conception Support Pack supplements for use throughout pregnancy and postpartum. # Brand positioning Perelel is positioned as a premium supplement brand focused on supporting women's health through different stages of life, specifically conception, pregnancy, and postpartum. The brand aims to occupy a space of trust and recommendation, as highlighted by the celebrity endorsement. The brand emphasizes targeted health support, differing from generic supplements by offering specialized support packs for specific needs. Their positioning is both functional, providing essential nutrients, and emotional, offering assurance and support during pivotal life stages. Perelel promotes a lifestyle of informed and proactive health management, aligning with the values of women seeking expert-backed solutions. # Product The Perelel product featured is the Conception Support Pack, designed to provide essential nutrients for women during conception, pregnancy, and postpartum. The product is designed for women who are planning to become pregnant, are currently pregnant, or have recently given birth. It is a supplement pack that includes various nutrients like choline, omega, and CoQ10. These nutrients are intended to support the health needs during these critical phases of life. The product comes in a gold foil packet. # Visual style The ad presents a clean and polished look. It appears to be a snapshot of a social media post featuring a celebrity endorsement. The lighting is soft and warm, creating an inviting and trustworthy atmosphere. The arrangement of the product and capsules alongside a glass suggests a lifestyle setting, indicating daily use and integration into a routine. The image makes the supplements look high quality. # Hooks Headline: I took Perelel throughout my pregnancy and postpartum. It's the brand I recommend to every expecting friend. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for reliable and comprehensive nutritional support during pregnancy and postpartum. It highlights the potential worry expecting mothers may have about what supplements to take. # Value propositions - Provides support during pregnancy and postpartum. - Endorsed by a trusted celebrity, Mandy Moore. # Benefits - Recommended for use throughout pregnancy and postpartum # Features - Conception Support Pack # Call to action None used. # Social proof - "I took Perelel throughout my pregnancy and postpartum. It's the brand I recommend to every expecting friend." – Mandy Moore # Point of view - Customer: The testimonial at the top of the ad represents the customer's point of view, sharing their personal experience with the product. - Brand: The presence of the Perelel product packaging represents the brand's point of view, showcasing its branding and product offerings. # Storyline - The story begins with Mandy Moore, a celebrity, sharing her personal experience. She states that she took Perelel throughout her pregnancy and postpartum, indicating that it is a reliable and beneficial product. Her statement establishes trust and promotes the product as a trustworthy option, experienced by someone well-known. - Mandy Moore further endorses the brand by recommending it to every expecting friend, reinforcing the reliability and trust in the product. This recommendation highlights the product's value and suggests it is a go-to choice for pregnant or postpartum women. - The product, Perelel Conception Support Pack, is visually displayed alongside the celebrity endorsement, reinforcing the product’s branding and highlighting its association with women’s health during pregnancy and postpartum. This placement encourages viewers to associate the positive testimonial with the product's intended benefits.