What is the How To ad format?

# Ad summary This ad showcases Catbird's charm holder necklace and how to style it. The ad features a hand assembling the necklace with various charms, demonstrating the process in three simple steps. # Brand positioning Catbird is presented as a brand that specializes in delicate, customizable jewelry, particularly charm necklaces. The brand emphasizes personalization and creativity, allowing customers to express their individual style through unique charm combinations. Catbird positions itself as a provider of high-quality, versatile pieces that can be tailored to suit personal preferences, encouraging customers to curate their own signature look. The brand aligns with a lifestyle that values self-expression and attention to detail, offering a functional yet emotional connection through its customizable jewelry. # Product The featured product is a charm holder necklace, designed to allow customers to create personalized jewelry by adding and arranging various charms. The necklace consists of a delicate chain, a charm holder (two interlocking rings), and a selection of charms. The charm holder allows for easy attachment and rearrangement of charms, enabling users to customize their necklace for different occasions or personal styles. The ad highlights the versatility of the necklace, showcasing how it can be transformed with different charm combinations. The product is presented as a means of self-expression, allowing customers to curate a unique piece that reflects their individual taste and personality. The ad addresses the purchase barrier of complexity by demonstrating a simple, three-step process for assembling the necklace. # Visual style The ad has a polished, high-end commercial aesthetic with bright, natural lighting. The editing style consists of static shots with smooth transitions, creating a clean and elegant feel. The production quality is high, supporting the intended tone of sophistication and luxury. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Hooks Text overlay: 00:00–00:03: Catbird / 00:00–00:03: Anatomy of a CHARM HOLDER NECKLACE Visual: 00:00–00:03: A charm holder necklace with a gold chain and three charms (a diamond shape, a heart, and a leaf) hangs against a gray background. The charms are detailed and have intricate designs. The camera is stationary, providing a clear view of the necklace. The lighting is soft, highlighting the texture and details of the jewelry. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential frustration of not knowing how to create a personalized charm necklace. The ad shows how to assemble the necklace in three simple steps. # Value propositions - Create personalized jewelry by adding and arranging various charms - Customize your necklace for different occasions or personal styles - Express your individual style through unique charm combinations # Benefits - Personalized jewelry - Customizable for different occasions - Easy to attach and rearrange charms # Features - Delicate chain - Charm holder (two interlocking rings) - Selection of charms # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and guiding the viewer through the assembly process. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a close-up shot of a fully assembled charm holder necklace, showcasing various charms attached to the chain. The message is to introduce the final product and highlight its aesthetic appeal. The perspective is from the brand, presenting the necklace as a desirable and stylish accessory. The tone is elegant and refined, emphasizing the beauty of the jewelry. - 00:03–00:07 00:03–00:07: The camera zooms in on a hand holding a charm holder necklace with a few charms attached. The message is to show the necklace in a more personal and relatable context. The perspective is from the brand, showcasing how the necklace looks when held and worn. The tone is intimate and inviting, suggesting a personal connection with the jewelry. - 00:07–00:13 00:07–00:13: The ad transitions to a top-down view of hands assembling the charm holder necklace, starting with the chain and charm holder. The message is to demonstrate the first step in creating the necklace. The perspective is from the brand, guiding the viewer through the assembly process. The tone is instructional and clear, making the process seem easy and accessible. - 00:13–00:18 00:13–00:18: The hands add a charm to the charm holder, demonstrating the second step in the assembly process. The message is to show how charms can be easily attached to the necklace. The perspective is from the brand, continuing to guide the viewer through the assembly process. The tone remains instructional and encouraging, suggesting that adding charms is simple and fun. - 00:18–00:23 00:18–00:23: The ad concludes with a shot of the fully assembled charm holder necklace in the palm of a hand. The message is to showcase the final result and encourage viewers to create their own charm jumble. The perspective is from the brand, presenting the finished necklace as a stylish and personalized accessory. The tone is celebratory and inspiring, inviting viewers to express their creativity through the jewelry.

# Ad summary This ad demonstrates the Loop Switch earplugs with three different modes by showing a woman in different environments. # Brand positioning Loop earplugs are positioned as a solution for noise sensitivity by offering innovative earplugs designed to adapt to various environments. The brand aims to occupy the space in the consumer's mind as a provider of stylish and functional hearing protection that can be used in different settings by people with noise sensitivities. The brand aligns with a lifestyle that values comfort and control over one's auditory environment. The brand pushes against the norm of traditional earplugs that are typically bulky, uncomfortable, or only suitable for specific situations. The positioning is functional, focusing on the product's adaptability and effectiveness in different environments. # Product The Loop Switch earplugs are designed with three adjustable modes to control the level of noise reduction, allowing the user to adapt to different environments. The product is shown being used in a variety of occasions, including working at a desk, attending a sports game, going to a concert, and relaxing at home. The primary USP is the product's versatility, which addresses the purchase barrier of needing different earplugs for different situations. The three modes are presented as a way to tailor the noise reduction to the user's specific needs, making the earplugs worth trying or buying for anyone seeking adaptable hearing protection. # Visual style The ad has a hybrid aesthetic, combining polished shots with a UGC feel, particularly in the transitions between scenes. The editing style includes quick cuts and static shots, maintaining a consistent pace throughout the ad. The cuts and text overlays are timed to the music beats, creating an audio-visual sync that enhances the message. # Hooks Text overlay: 00:00–00:03: no earplugs vs ✨earplugs✨ Visual: 00:00–00:01: A fair-skinned woman with blonde hair is sitting at a desk with her hands covering her face. She is wearing a white sweater and there is a white keyboard in front of her. The background features white wood paneling and a plant. The shot is in black and white and stationary. / 00:01–00:03: The same woman puts green earplugs in her ears. She is wearing glasses, a denim shirt and a tan cardigan. The shot transitions to color. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration and stress caused by dealing with too much noise. # Value propositions - Adaptable earplugs that can be adjusted to various environments, allowing you to feel instant relief. # Benefits - Feel instant relief. - Designed to change with you. # Features - 3 modes # Call to action Grab yours now at loopearplugs.com # Point of view - Customer 90% – The majority of the video shows a customer experiencing the product. - Brand 10% – The brand voice is used to convey product features and benefits. # Storyline - 00:00–00:01 The ad begins with a shot of a woman at her desk looking stressed. - 00:00–00:01 The perspective is from an external observer, and the tone is set to showcase the frustration of dealing with noise. - 00:01–00:03 A shot of the same woman shifts from black and white to color, showing her putting in the Loop Switch earplugs. - 00:01–00:03 The perspective shifts to a more positive and clear one. - 00:04–00:05 The narrative continues by showing the earplugs in their case, held up in front of an active baseball game, with text saying the product is designed to change with you. - 00:05–00:07 The camera focuses on someone flipping the dial of the earplug with text overlay that states to simply flip the dial to match your environment. - 00:07–00:10 The ad cuts to different shots of the woman in various environments while wearing the earplugs, such as at home. - 00:10–00:12 She touches her ear and smiles with text overlay stating "Then feel instant relief". - 00:12–00:15 The ad demonstrates how there are three modes with a close-up shot of the dial and people in different environments, with text overlay that states “3 modes → all the possibilities”. - 00:15–00:17 The ad ends with a shot of the earplug box, with text overlay prompting the viewer to grab theirs now at the website.

# Ad summary This ad features a creator demonstrating the Olive & June gel mani system, highlighting its ease of use, durability, and cost-saving benefits for at-home manicures. The creator shares her personal experience, emphasizing how the system has transformed her nails and made her feel like her own nail technician. The ad targets individuals who struggle with traditional nail painting or find salon manicures too expensive, offering a user-friendly solution for salon-quality results at home. # Brand positioning Olive & June is presented as an innovative and empowering beauty brand that democratizes salon-quality nail care, making it accessible and achievable for anyone at home. The brand aims to occupy a space in the consumer's mind as the go-to solution for easy, effective, and long-lasting at-home manicures, especially for those who might feel unskilled or intimidated by traditional nail painting. It promotes values of self-sufficiency, convenience, and professional results without the salon hassle or cost. The brand pushes against the norm of needing professional help for perfect nails, offering a user-friendly system that allows individuals to become their 'own nail tech.' The brand positioning is both functional, emphasizing the unique gel formula and user-friendliness, and emotional, fostering a sense of pride and accomplishment in achieving beautiful nails independently. # Product The featured product is the Olive & June gel mani system, designed to provide salon-quality gel manicures at home. The system includes gel polish in various colors, a UV/LED lamp for curing, and nail care tools like a nail file and cuticle pusher. It is specifically for individuals who desire long-lasting, chip-free manicures but may struggle with traditional nail painting techniques or find salon services too costly or time-consuming. Key features highlighted include its "unique gel formula" that makes painting nails "literally a breeze," its "user-friendly" design, and its ability to strengthen nails, allowing them to "grow super strong." The gel polish is stated to last "up to 21 days of gel bliss" and is "5-free / HEMA-free." The ad demonstrates the product's use for at-home manicures, showing the application of polish, curing under the lamp, and filing. The product addresses purchase barriers by emphasizing its ease of use for those "bad at painting your nails" and its cost-effectiveness compared to salon visits, allowing users to save a "fortune by doing my mani at home." # Visual style The ad features a polished UGC aesthetic, combining the authenticity of a personal video with clear, well-lit product shots. The production quality is high-end UGC, suggesting a creator with good equipment and editing skills, rather than a scrappy, lo-fi feel. The lighting is natural and bright, creating a clean and inviting atmosphere. The editing style is characterized by quick cuts between the creator speaking to the camera and close-up product demonstrations, maintaining a dynamic and engaging pace. The pacing is consistently fast, with frequent cuts (estimated 1-2 cuts per second), which keeps the viewer's attention and aligns with the rapid-fire content consumption on platforms like Reels or TikTok. There are no overt visual motifs beyond the consistent use of bright, natural light and close-ups on hands and products. The audio-visual sync is precise, with cuts and product actions often timed to the creator's spoken lines, enhancing the narrative flow and impact of the demonstrations. # Hooks Spoken: I've officially become my own nail tech and I'm so proud of myself because Text overlay: gel mani's / for the girls who can't paint / inside the lines / 💅✨🤍 / I've officially become my own nail tech and I'm so proud of myself because Visual: Female 1 is seated on a light-colored rug in front of a beige fabric couch with several throw pillows. She is wearing a white long-sleeved top and black-rimmed glasses. Her dark hair is pulled back. She gestures with both hands, showing her nails, which are painted a light, neutral color. A pink Olive & June UV/LED lamp is on the rug in front of her, along with a pink mat and other nail care items. The camera is stationary, framed from the chest up, with a slight downward angle, giving a selfie-style or direct-to-camera feel. The lighting is bright and natural. Text overlays are visible on screen. # Funnel stage Consideration # Pain points The most central pain point addressed is the difficulty and frustration associated with painting one's own nails, particularly for those who are "bad at painting your nails." Additionally, the ad implies the pain point of expensive or time-consuming salon manicures by highlighting the cost savings of doing it at home. # Value propositions - Salon-quality gel manicures at home - Easy application for anyone, even those 'bad at painting' - Cost-effective alternative to salon visits ('saving a fortune') - Strengthens and promotes nail growth - Long-lasting and chip-free results ('lasts a long time. No chipping') - Empowering experience ('feel so official', 'my own nail tech') # Benefits - Become your own nail tech - Makes painting your nails literally a breeze - Saving a fortune by doing my mani at home - Strengthens my nails - Nails have been able to grow super strong - Definitely lasts a long time - No chipping - Makes me feel so official # Features - Gel formula - User-friendly - Tons of colors - 5-free / HEMA-free - Made in Korea # Call to action What color should I try next? # Social proof - "I've officially become my own nail tech and I'm so proud of myself because" – Female 1 (Creator) - "You girls know I rave about Olive and June, but this is really my favorite product that they've ever come out with." – Female 1 (Creator) - "I never thought I would be a short nailed girly until their gel mani system completely." – Female 1 (Creator) - "my nails have been able to grow super strong since I started using the gel mani." – Female 1 (Creator) - "I love the mani system because it makes me feel so official. I'm officially my own nail tech and I love that for me." – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the perspective of a female creator sharing her personal experience and testimonial about using the product, speaking directly to the audience in a casual, relatable tone. # Storyline - 00:00–00:03 The ad opens with Female 1 sitting on the floor in front of a couch, gesturing with her hands towards her nails, expressing pride in becoming her own nail tech. This sets a personal, testimonial tone, immediately establishing her as a satisfied user and an authority on the product. - 00:03–00:04 The scene quickly transitions to a close-up of various Olive & June gel polish bottles in different shades of pink and purple, neatly lined up. This visually introduces the product's aesthetic appeal and variety, reinforcing the brand's focus on color options. - 00:04–00:05 Female 1 is shown again, now leaning over a pink mat with nail tools, intently filing her nails. She states that if you're "bad at painting your nails," you'll want to stick around, directly addressing a common pain point and positioning the product as a solution. - 00:05–00:06 A close-up shot of hands filing nails with an Olive & June nail file. This demonstrates the initial step of the manicure process, emphasizing the product's role in the entire routine. - 00:06–00:08 Female 1 is back on the floor, holding a bottle of Olive & June gel polish and preparing to use the pink UV/LED lamp. She explains that Olive & June's gel formula is "so unique that it makes painting your nails literally a breeze," highlighting a key product benefit and ease of use. - 00:08–00:10 A close-up of hands opening a bottle of Olive & June gel polish, showing the brush and consistency. This provides a detailed look at the product itself, building trust and transparency. - 00:10–00:14 The shot continues with hands holding the open gel polish bottle, with the brush dipped in. The creator expresses her strong preference for this product, calling it her "favorite product that they've ever come out with," reinforcing her personal endorsement and the product's high quality. - 00:14–00:17 The hands are shown holding the gel polish bottle, with the creator stating she "never thought I would be a short nailed girly until their gel mani system completely." This addresses another pain point (short/weak nails) and positions the product as a transformative solution. - 00:17–00:19 A close-up of hands plugging in the pink Olive & June UV/LED lamp and pressing the power button. The creator emphasizes its user-friendliness: "It's literally so user friendly." This visually demonstrates the simplicity of the system. - 00:19–00:22 The creator holds up two fingers, then places her hand under the UV/LED lamp as it lights up. She mentions the "tons of colors" and how she's "saving a fortune by doing my mani at home," highlighting variety and cost savings. - 00:22–00:23 A close-up of the back of the gel polish bottle, showing product details and instructions. This adds credibility and transparency, allowing viewers to see product information. - 00:23–00:26 Hands are shown applying a second coat of gel polish to a nail, then placing the hand under the lamp. The creator explains she loves doing a "double coat of the color because it really strengthens my nails," revealing a tip for enhanced product benefit. - 00:27–00:29 A close-up of hands filing a nail, then applying polish. The creator continues to explain that her nails have been able to "grow super strong since I started using the gel mani," providing a direct testimonial about nail health improvement. - 00:30–00:32 Hands are shown applying gel polish to another nail, then placing the hand under the lamp. The creator details her manicure frequency ("every two to three weeks") and the product's longevity ("definitely lasts a long time. No chipping"), addressing durability and maintenance. - 00:38–00:39 A close-up of hands using a cuticle pusher or similar tool to clean around the nail. This shows attention to detail in the manicure process and the comprehensive nature of the system. - 00:39–00:42 The creator is shown applying a final coat or cleaning up around the nail. She reiterates her satisfaction: "I love the mani system because it makes me feel so official. I'm officially my own nail tech and I love that for me." This reinforces the emotional benefit and empowerment. - 00:42–00:45 Female 1 holds up both hands, showing off her perfectly manicured nails, then spreads her fingers. She asks, "What color should I try next?" This serves as an engaging call to action, inviting interaction and demonstrating the final, beautiful result.

# Ad summary This ad showcases the speed of Perplexity's AI rewriting the title and meta tags for your Shopify store. It highlights the tool's ability to complete this task while the user reads the ad. # Brand positioning Perplexity, presented through its 'computer' AI tool, is positioned as a cutting-edge solution for Shopify store owners seeking to optimize their SEO. The brand highlights its ability to perform complex SEO tasks, such as rewriting titles and meta tags, with speed and efficiency. This capability underscores Perplexity's commitment to saving users time while enhancing their website's search engine performance. The brand seeks to occupy a space in the market for Shopify SEO optimization, emphasizing speed and automation. # Product The advertised product is Perplexity's 'computer,' an AI tool designed to automatically rewrite titles and meta tags for Shopify stores. It works in the background to enhance SEO value creation across a portfolio of Shopify assets. The tool crawls existing meta tags, generates SEO-optimized title tag rewrites, and validates new tags against search intent. It features integration with various AI models like GPT-5.4, Claude Opus 4.6, and Gemini 3.1 Pro, each handling different aspects of the process. The tool is presented as a solution that addresses the time-consuming nature of SEO tasks by automating them, and as the ad states, it completes these tasks 'while you read this.' # Visual style The ad has a minimalist aesthetic, characterized by a dark background and clean, white typography. The layout is structured in a way that mimics a user interface, lending a sense of technological sophistication. The ad appears to be a high-quality digital rendering, showcasing a platform-native look. The typography is large and legible, enhancing readability and stop power. # Hooks Headline: Computer rewrote every title and meta tag in your Shopify store while you read this. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the time-consuming and complex nature of manual SEO optimization for Shopify stores. This is implied by highlighting the tool's speed and automation of these tasks: "Computer rewrote every title and meta tag in your Shopify store while you read this." # Value propositions - The AI tool rewriting the tags while the user is reading about it conveys speed and efficiency. # Benefits - SEO value creation - SEO-optimized title tag rewrites - Validating new tags against search intent # Features - Automatically rewrite titles and meta tags for Shopify stores - Integration with AI models like GPT-5.4, Claude Opus 4.6, and Gemini 3.1 Pro # Call to action Try Computer # Social proof - None used. # Point of view - Brand: The entire image ad is from the brand's point of view as it promotes the features and capabilities of its 'Computer' tool. # Storyline - The ad opens by stating that 'Computer rewrote every title and meta tag in your Shopify store while you read this.' This statement immediately captures the audience's attention by highlighting the product's speed and efficiency, creating an element of surprise. The message is coming from the brand. - Following the opening, the ad transitions to display the 'Working' phase, showcasing the AI's backend processes, such as 'Rewriting every title tag and meta description across portfolio Shopify assets for SEO value creation.' This is designed to build confidence in the viewer by demystifying the process. This information is provided by the brand, further explaining the specific functionalities of their AI tool. - The ad further breaks down the processes through integration with various AI models: GPT-5.4 ('Crawling existing meta tags across storefronts...'), Claude Opus 4.6 ('Generating SEO-optimized title tag rewrites...'), and Gemini 3.1 Pro ('Validating new tags against search intent...'). The brand is showing the AI tool working in real-time, which helps to build trust through transparency.

# Ad summary This image ad for the Burnout on Calm app targets parents of toddlers, acknowledging their constant worry and offering solutions to help them settle their nervous systems. # Brand positioning This ad positions the brand as a tool to help parents of toddlers overcome the anxiety that can come with that stage of life. The brand aims to occupy a space in the consumer's mind as something that provides Bilateral Stimulation for Burnout, and it promotes values of calm and well-being through its product. Rather than focusing on quick fixes or superficial solutions, the brand targets the deeper emotional and mental health challenges faced by parents, which puts the brand in a space to address challenges surrounding burnout. # Product The product advertised is the Burnout on Calm app, which aims to provide solutions for parents experiencing burnout, particularly those with toddlers. The ad highlights the product's ability to provide Bilateral Stimulation, which helps settle the nervous system when worry starts building. The target audience is parents of toddlers whose worry never fully switches off, and addresses the barrier of being constantly anxious by providing a tool that can help them to settle their nervous system. The ad is telling the viewer that this app can help them stop letting the anxiety run on loop, and encourages them to try bilateral stimulation. # Visual style The ad uses a hand-drawn illustration style with soft, pastel colors and a grainy texture. The illustrations are stylized and cartoon-like, with simple shapes and thick outlines. The overall look is gentle and comforting, using a limited color palette and avoids harsh lines or sharp contrasts, giving the ad a calming and approachable feel. # Hooks Headline: To every parent of a toddler whose worry never fully switches off. # Funnel stage Top of funnel (Awareness) # Pain points The single most central frustration the product is solving is the constant worry and anxiety experienced by parents of toddlers, as illustrated by the line "To every parent of a toddler whose worry never fully switches off." # Value propositions - Try Bilateral Stimulation for Burnout on Calm # Benefits - Settling your nervous system # Features - Bilateral Stimulation # Call to action None used. # Social proof - None used. # Point of view - Customer: This POV is visible in the top caption, addressing all parents of toddlers and establishing a relatable connection by stating "To every parent of a toddler whose worry never fully switches off." # Storyline - The ad opens by addressing all parents of toddlers whose worry never fully switches off, establishing a connection with the target audience and highlighting a common pain point. The ad creator is establishing a sense of community. - The perspective shifts to the parent who leads by love, reinforcing the ad's empathy and acknowledging the challenges that come with love and caregiving. The ad creator is conveying the ad's values by saying they also value love and care. - The ad lists four actionable steps that parents can take, starting with stopping the anxiety from running on loop. The ad is now speaking from the perspective of someone who understands burnout. - The second step is to try Bilateral Stimulation for Burnout on Calm, subtly introducing the advertised product as a solution. The brand is now promoting their product by highlighting its benefits. - The third step is to listen for a few minutes when the worry starts building, promoting the product as a tool for specific moments of anxiety. The brand is further reinforcing their product as something that can help solve burnout. - The fourth step is to start giving the nervous system something to settle into, re-emphasizing the product's ability to calm the user. The brand is continuing to promote their product and highlight its benefits.

# Ad summary This ad demonstrates how to use Canva's Magic Layers feature. An instructor guides the viewer through the process of uploading an AI-generated image into Canva, and then isolating and editing each individual layer. # Brand positioning Canva is presented as a user-friendly design platform that empowers creators, particularly those using AI-generated images. The brand aims to occupy a space in the consumer's mind as a tool that enhances the capabilities of AI, making it more practical and customizable for professional use. The brand promotes simplicity and efficiency, contrasting the time-consuming manual editing processes that were previously required. Canva aligns with a functional approach to design, focusing on performance and saving time, enabling users to refine and repurpose AI art with ease. # Product The featured product is Canva's Magic Layers, an AI-powered feature that separates elements of an image into individual, editable layers. The product allows users to upload a "flat image" and have each element, such as logos, backgrounds, and text, isolated for independent editing. This product is for designers, marketers, and anyone who uses AI-generated images for client work or personal projects. The main USP is its ability to turn a single image into multiple editable components, saving time and effort by eliminating the need for manual layer separation in other design software. Use occasions include client revisions, logo swaps, tagline updates, and contrast adjustments. The feature addresses the purchase barrier of time-consuming edits, providing a fast and easy solution to customize AI art. # Visual style The ad has a hybrid feel, combining a polished commercial style with the authenticity of UGC. The editing style includes quick cuts and screen recordings, synced with voiceover lines and visual actions. The production quality is high-end, with clean lighting and a professional look. The pacing is consistent, maintaining a steady rhythm of cuts and information delivery. The overall aesthetic is modern and tech-focused, appealing to designers and marketers. # Hooks Spoken: 00:00–00:07 Male 1: You guys know when you're using AI images for a client and there's one little thing they want you to change? Forget about all that, Canva Magic Layers, they are changing it up. Text overlay: 00:00–00:07 / Turn AI art into / editable layers with Canva / Magic Layers Visual: 00:00–00:04 A medium shot features a bearded man with glasses and a teal baseball cap in front of a microphone at a desk. He gestures with his hand as he speaks. Behind him is a red office chair and a light blue wall with a "Squeeze to the Last Drop Creative Sauce" poster. A red rotary phone is on the desk, along with a blue tumbler and laptop. As he speaks, three different images appear stacked in the middle of the shot. / 00:04–00:07 The images disappear and a purple, white, and blue graphic with the words "Magic Layers" appears in the middle of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points Clients want you to change a little thing in AI images. # Value propositions - Saves time when using AI images for clients - Fast, easy and individual editing # Benefits - This would have taken me hours, now three changes, five minutes, done, easy. # Features - Flat image is separated into editable layers - logos - background - Update tagline - Change color # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by a spokesperson who is speaking on behalf of the brand to demonstrate the product. # Storyline - 00:00–00:04 The creator introduces a common problem for designers using AI images: client requests for minor changes to elements within the images. - 00:04–00:07 The creator pivots to introduce Canva Magic Layers as a solution to this problem, teasing its ability to simplify image editing. - 00:07–00:17 The ad transitions to a screen recording demonstrating the Magic Layers feature in action. The creator uploads a flat image into Canva and highlights how the software automatically separates each element into individual layers. - 00:18–00:28 The creator provides a specific example of how Magic Layers can save time. He details how he previously spent hours making adjustments, but now it can be done in minutes with Canva Magic Layers. - 00:28–00:36 The creator then expresses his enthusiasm for the feature, reiterating its ability to streamline the process of fine-tuning individual elements in AI images.

# Ad summary This ad promotes Charlotte Tilbury's lipstick shade finder tool available on the brand's app. A woman demonstrates how the app uses eye color, hair color, skin tone, and undertone to find the perfect lip shade. She tries on shades virtually, highlighting the app's virtual try-on feature. # Brand positioning Charlotte Tilbury is presented as a brand that aims to make beauty accessible and personalized through technology. The brand positions itself as innovative by offering a lipstick shade finder tool that simplifies the process of finding the perfect shade. Charlotte Tilbury emphasizes expertise and accuracy in helping customers discover globally-loved lip icons, catering to individuals who seek personalized beauty solutions and value convenience. The brand's virtual try-on feature enables users to experiment with different shades before committing to a purchase. # Product The Charlotte Tilbury lipstick shade finder is an app-based tool designed to help users discover their perfect lipstick shades. By analyzing eye color, hair color, skin tone, and undertone, the app suggests a selection of lipsticks for users to virtually try on before they buy. It addresses the common purchase barrier of uncertainty in choosing the right shade by allowing users to experiment with different shades virtually. The tool features a virtual try-on function and offers personalized matching with specific Charlotte Tilbury products. This tool allows users to accurately discover their perfect lipstick shade, enhancing their shopping experience and ensuring satisfaction with their purchase. # Visual style The ad has a polished, UGC feel with a mix of direct address and screen recordings. The editing style includes quick cuts to showcase different features of the app. The production quality is high-end, blending professional commercial aesthetics with a relatable, user-generated tone. The ad maintains a consistent, upbeat pacing. Visuals and text overlays are timed to match the voiceover, enhancing the user experience. # Hooks Spoken: 00:00–00:01 Let's talk lipstick. Text overlay: 00:00–00:01 HOW TO FIND YOUR PERFECT LIP SHADE EVERY TIME! Visual: 00:00–00:01 Close-up shot of a woman with medium brown skin and short dark red hair, wearing a black tank top, gold hoop earrings, and a gold necklace, standing in front of a white wall with decorative items on a shelf and a vase of flowers. She is holding a red lipstick in her right hand and looking directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty and uncertainty in finding the perfect lip shade, often leading to unsatisfactory purchases. Visualized through the potential frustration of selecting the wrong shade, which is solved by the app's personalized shade finder. # Value propositions - Find your perfect lip shade every time: The app helps users accurately match lipstick to their features. - Virtually try on lipsticks before you buy: The app helps users avoid purchasing lipsticks that don't look good on them. # Benefits - Find your perfect lip shade every time - Virtually try on lipsticks before you buy # Features - Lipstick shade finder app - Uses eye color, hair color, skin tone, and undertone - Virtual try on # Call to action Go try it for yourself on the Charlotte Tilbury app. # Social proof - Oh my god, I love! Such a good shade. So cute. # Point of view - Customer 100% – Ad is told from the perspective of a customer using the Charlotte Tilbury Lipstick Shade Finder app. # Storyline - 00:00–00:01 The ad opens with the speaker introducing the topic of lipstick and holds up a red lipstick. - 00:01–00:07 00:01–00:07 The speaker introduces the Charlotte Tilbury Lipstick Shade Finder. The ad transitions to a screen recording of the speaker using the Lipstick Shade Finder on her phone. The app requests the user’s undertone, eye color, and hair color. - 00:07–00:15 00:07–00:15 The ad shows how the Lipstick Shade Finder suggests a selection of lipsticks for the user to virtually try on. The speaker is virtually trying on a variety of lipstick shades. - 00:15–00:17 00:15–00:17 The speaker prompts the viewer to try the Charlotte Tilbury app for themselves.

# Ad summary This ad features a creator with a golden retriever who gives the top 3 ways to keep your senior pup mobile. The solutions are: taking your dog on shorter, slower, more frequent walks; giving your dog daily exercises and stretches; and incorporating a high quality joint support powder. # Brand positioning Dog is Human is presented as a holistic solution for dog owners who want to help their pets maintain an active lifestyle as they age. The brand is positioned as an integral part of a three-pronged approach to senior dog care, complementing exercise and stretching. With a focus on high-quality ingredients, Dog is Human aims to offer a functional solution that addresses the challenges of canine aging, specifically joint health and mobility, and promotes longevity and quality of life for pets. # Product Dog is Human's hip and joint powder, MULTIFLEX™ is a supplement designed to support the joint health of dogs, particularly as they age. This product is intended to improve circulation and maintain flexibility, enabling senior dogs to stay mobile. It is incorporated into a dog's daily routine by mixing it with their food. The powder form allows for easy administration, seamlessly integrating into existing feeding habits. The product is intended to address the pain points of stiffness and slowness in aging dogs, helping them maintain the ability to perform activities like walking, climbing stairs, and jumping. Additionally, the ad mentions a 30-day risk-free trial and a 25% discount on the order, aiming to reduce purchase barriers and encourage trial. # Visual style The ad has a UGC feel, with natural lighting and outdoor shots contributing to an authentic vibe. The editing style includes quick cuts and static shots, with smooth transitions that maintain a consistent flow. The pacing is upbeat and consistent, enhancing engagement. The overall production quality is a blend of casual, personal footage and polished product shots, which supports the ad's intent to showcase a genuine user experience. # Hooks Spoken: 00:00–00:02 Top three ways to keep your senior pup mobile. Text overlay: 00:00–00:02 TOP 3 WAYS TO KEEP YOUR SENIOR DOG MOBILE Visual: 00:00–00:02 The shot shows a woman kneeling on grass next to a building with a small garden. Two golden retriever dogs are running around her in the foreground. The camera is stationary, capturing a medium shot of the scene. # Funnel stage Consideration # Pain points The product addresses the issue of senior dogs getting stiff and slow and hesitating with stairs and jumping # Value propositions - "These additions are helping to make that happen." - You can try risk free for 30 days - 25% off your order # Benefits - Increases circulation - Maintains flexibility - A lot stronger now # Features - High quality joint support powder # Call to action So definitely go check out the Dog is Human hip and joint powder. # Social proof - "We got our nine year old golden retriever on this Dog is Human hip and joint powder and it's really been such a great addition." - "We've been doing all three of these things for a few months now, and he has made quite the comeback." - "He used to get really stiff and slow. He would hesitate with stairs and jumping, but he is a lot stronger now." # Point of view - Customer 100% – The entire video is told from the perspective of a dog owner sharing her personal experience and tips. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a woman kneeling outside as two dogs run around her. This sets the stage by introducing the topic of maintaining senior dog mobility. - 00:02–00:09 00:02–00:09 The woman begins to list the first tip to keep senior dogs mobile: shorter, slower, and more frequent walks to keep the dog's joints moving without overexertion. The audience sees B-roll of the dog walking on a leash. - 00:09–00:16 00:09–00:16 Next, she shares the second tip: daily exercises and stretching to increase circulation and maintain flexibility. We see B-roll of the dog laying on the grass while the woman massages his leg. - 00:16–00:20 00:16–00:20 The third tip is incorporating a high quality joint support powder into their routine. The powder is being sprinkled into the dog's food and the dog eagerly awaits his meal. - 00:20–00:27 00:20–00:27 The woman shares that she has been giving her 9-year old golden retriever, Dog is Human hip and joint powder. The audience sees more B-roll of the dog walking across a crosswalk. - 00:27–00:31 00:27–00:31 We see B-roll of the dog climbing a flight of stairs as the woman states that they have been doing all three tips for a few months and the dog has made quite the comeback. - 00:31–00:38 00:31–00:38 The woman states that the dog used to get really stiff and slow, and would hesitate with stairs and jumping. The audience sees B-roll of the dog in each of these scenarios, then B-roll of the dog climbing into a car after taking Dog is Human hip and joint powder. - 00:38–00:46 00:38–00:46 We see B-roll of the dog running up some stairs and the woman hugging the dog as the woman states that she wants to keep him happy, healthy, and around for many more years, and believes these additions are helping to make that happen. - 00:46–00:54 00:46–00:54 She encourages viewers to go check out Dog is Human hip and joint powder, and shares that they can try risk free for 30 days and take 25% off their order with the provided link.

# Ad summary This ad emphasizes the expansive range of lab tests offered (160+) to empower users in proactively managing their health and aims to encourage users to get tested, get results, and get ahead of their health for $365/year. # Brand positioning This ad presents the brand as a provider of extensive at-home lab testing that gives individuals comprehensive insights into their health status. The focus is on proactive and informed healthcare management, allowing customers to get tested, get results, and "get ahead of their health." The brand positions itself in the health and wellness market by offering an accessible and convenient way for people to monitor their health, and provides comprehensive testing for a single annual fee, which simplifies the process of managing and understanding their health. # Product The product is described as providing access to "160+ lab tests that could change your life." It’s positioned as a means for individuals to "get tested", "get results", and "get ahead of your health." The product is offered through a yearly subscription, priced at $365 per year, enabling continuous health monitoring and proactive management. The ad does not specify any details about the testing methodology or delivery, but focuses on communicating convenience and comprehensive health management. # Visual style The ad has a minimalist visual style, using a soft color palette and a clean layout to convey a sense of calm and clarity. The image treatment includes a focus on skin texture, a natural and healthy lifestyle, combined with simple typography. The production quality appears to be highly polished, the shot is studio-shot, with high-end photography and clear focus. # Hooks Headline: 160+ lab tests that could change your life. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that a lack of access to comprehensive and regular health testing may lead to uncertainty about one's health status. The viewer may worry about not knowing enough about their body and therefore not being able to take proactive steps to maintain or improve their health. The promise of gaining information through many available tests implies the product's value in helping overcome this common concern. # Value propositions - 160+ lab tests that could change your life. - Get ahead of your health. # Benefits - Get tested - Get results - Get ahead of your health # Features - 160+ lab tests # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is the voice throughout the image ad, promoting the idea of getting tested and the accessibility of lab tests for the annual fee. The messaging suggests that the brand is speaking directly to the viewer, advocating for proactive health management through its service. # Storyline - The ad opens with a headline that promises access to "160+ lab tests that could change your life", this is designed to grab the viewer's attention by highlighting the breadth of testing available and the potential impact on the viewer's life. This is being communicated from the brand's perspective, to show its range of testing abilities. - The ad then explains the process of "Get tested," then "Get results," then "Get ahead of your health", this is designed to break down the customer's journey into actionable steps and emphasizing proactive health management. This is also communicated from the brand's perspective, showing the path to getting ahead of their health. - Finally, the ad ends with the subscription price, $365/year, in order to encourage the user to take action by showcasing the affordable pricing. This is communicated from the brand's perspective to encourage the viewer to purchase the product.

# Ad summary A woman creates a short form video describing the Honeylove Crossover Contour Bra and demonstrates how it can be worn with a one-shoulder dress. She says that people don't need to wear a strapless bra with a one-shoulder top, they can use this bra and wear the strap over to the other side. # Brand positioning Honeylove is a shapewear brand that focuses on comfort and support. In this ad, the brand is presented as a solution to everyday styling problems. It is positioned as offering comfortable and functional undergarments for women who want support without sacrificing comfort. The brand aims to occupy a space in the consumer's mind that combines practicality with style. Honeylove pushes against the norm that supportive shapewear must be uncomfortable or unappealing. # Product The Honeylove Crossover Contour Bra is a wire-free bra that provides lift and support. It comes in a solid color with wide, so-free wings. It has hidden bottom panels and convertible straps. It is designed to be seamless under fitted shirts and is marketed as being unbelievably comfortable. # Visual style The visual style of the ad is polished and professional. It has smooth transitions and static shots. The production quality is high-end commercial. The ad is center-framed, and the pacing is consistent throughout. The cuts, text, and product actions are timed to the music and voiceover. # Hooks Spoken: Female 1: We're going to style this beautiful one-shoulder dress. Text overlay: Myth: / You have to wear a Visual: 00:00–00:02: The camera is selfie-style and faces a woman wearing a black, lace robe. She is holding emerald-colored heels, a sparkly green clutch, and a black dress that has black feathers on the trim. The background shows glass doors that lead to a balcony. Text at the top of the screen states, 'Myth: You have to wear a strapless bra with 1-shoulder tops. 🙄' # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of wearing a strapless bra with one-shoulder tops. The woman in the video claims that, with the Honeylove bra, you do not need to wear a strapless bra with this style of top. # Value propositions - Provides support without sacrificing comfort by being wire-free. - The product offers wide, so-free wings and hidden bottom panels, which contributes to comfort and seamlessness. # Benefits - Unbelievably comfortable - Gives you lift - Seamless look underneath fitted shirts # Features - Wire-free bra - Wide, so-free wings - Hidden bottom panels - Adjustable convertible straps # Call to action Shop now at Honeylove.com # Social proof - "This is the new Crossover Contour Bra by Honeylove." – Female 1 (Creator) - "It's so unbelievably comfortable." – Female 1 (Creator) - "It's wire-free but still gives you lift." – Female 1 (Creator) # Point of view - Brand 90% – The ad is told from the brand's POV via the creator. - Customer 10% – The customer POV is reflected in the casual tone and practical styling advice. # Storyline - 00:00–00:02 A woman in a black lace robe is holding a pair of heels, a sparkly green clutch, and a dress. A text overlay states, 'Myth: You have to wear a strapless bra with 1-shoulder tops.' - 00:00–00:06 She states that she is going to style the one-shoulder dress and then holds up the Honeylove bra, calling it the new Crossover Contour Bra. - 00:06–00:11 She puts the bra on. She then describes how the bra looks on, saying it is unbelievably comfortable, wire-free, but still gives you lift. - 00:12–00:15 She points to the sides of the bra and mentions the wide, so-free wings and hidden bottom panels. - 00:15–00:17 She states, 'Best part is, look at how seamless it looks underneath the fitted shirt.' - 00:18–00:20 She states, 'Now back to the hack.' She then shows that the bra has adjustable convertible straps. - 00:21–00:26 She explains the bra strap adjustment, saying to take it all the way down. Then, you're going to take the strap and pull it over your head to the other side. - 00:27–00:29 She holds up emerald green heels and a matching clutch. She then puts on earrings and states that they are perfect. - 00:30–00:35 She shows off the full outfit and states, 'This is the final look. Perfect bra, the perfect one-shoulder hack and I'm obsessed with this look.' - 00:35–00:39 Three images of models wearing the Honeylove bra are shown, along with the Honeylove logo and a button that says, 'Shop now at Honeylove.com'.

# Ad summary A young girl demonstrates how to create a custom phone case for her grandma using her own drawings and Pela Case's customization process. # Brand positioning Pela Case positions itself as a brand that allows customers to create unique and personalized phone cases using their own designs or images. The brand aligns with values of creativity, sentimentality, and customization, particularly for gifting. The brand ignores category norms of mass-produced or generic designs, instead focusing on enabling individual expression and emotional connection through its products. The brand's positioning is primarily emotional, emphasizing the joy and love associated with creating and giving a personalized gift. # Product The featured product is Pela Case's custom phone case service, which allows customers to upload their own images or designs to create a personalized phone case. The service is for anyone who wants to create a unique and sentimental gift or express their individual style. The service allows the upload of custom images to be printed on a phone case, which ships within 2–7 business days, according to the site’s FAQ. The ad addresses the barrier of finding a meaningful gift by enabling customers to create a one-of-a-kind item with personal significance. # Visual style The ad has a bright, clean, and cheerful aesthetic, with a blend of UGC-style footage and polished product shots. The editing style combines quick cuts with static shots, maintaining a consistent and upbeat rhythm that complements the positive tone of the ad. The production quality has a hybrid feel, combining a genuine, personal touch with professional elements like on-screen text and clear product displays. The pacing is fast and engaging. # Hooks Spoken: Female 1: I’m drawing me and grandma for her phone case. Visual: 00:00–00:02: A medium, selfie-style shot of a young Asian girl, approximately 5 years old, with dark hair pulled back in a ponytail, wearing a gray t-shirt and a gold bracelet, is sitting at a light wood table, drawing with markers on white paper. In front of her is a clear container full of markers. The background shows a bright, modern living area with white walls, a white sofa, and sheer curtains covering a large window. The lighting is bright and natural. On the paper, there is a drawing of a female figure. The girl looks directly at the camera, talking. # Funnel stage Consideration # Pain points The ad addresses the difficulty of finding a unique gift that feels personal and meaningful. The ad implies that generic gifts lack emotional connection: "Don't forget about Grandma! Customize a case for her this Mother's Day" # Value propositions - Allows customers to upload their own images or designs to create a personalized phone case - Enables customers to create a one-of-a-kind item with personal significance # Benefits - Create a personalized phone case - Create a unique and sentimental gift - Ships within 2-7 business days # Features - Customizable with your own images - Upload your own image # Call to action Customize a case for her this Mother's Day # Point of view - Customer 100% – This ad is communicated from the perspective of a young child creating the artwork and sharing the finished custom gift. # Storyline - 00:00–00:02 A young girl sits at a table with drawing supplies and explains that she is drawing a picture of herself with her grandma for a phone case. - 00:02–00:06 On-screen text appears: "STEP 1: Draw cute shapes", while a hand draws the girl with grandma. - 00:06–00:08 The camera angle changes and text overlay appears saying: "STEP 2: Resize", showcasing how the drawing of the girl is digitally modified on the screen. - 00:08–00:11 An interface is displayed showing the upload process to Pela Cases with text overlay showing "STEP 3: Upload to Pela". - 00:11–00:14 A young girl opens the customized Pela phone case with her drawing on it with text overlay stating: "STEP 4: Share the love!". - 00:14–00:16 A close up of the Pela phone case is shown with the image created by the girl. - 00:16–00:18 The girl holds up the Pela phone case and smiles for the camera. - 00:18–00:20 A phone is shown being held with the customized Pela case design that features the girl's drawing and text states "Don't forget about Grandma! Customize a case for her this Mother's Day".

# Ad summary This ad showcases the Purdy & Figg cleaning kit and presents the benefits of the product. # Brand positioning Purdy & Figg is presented as a high-end cleaning brand for people who seek all-natural cleaners. The company aims to occupy the space of a more aesthetically pleasing cleaner that also provides quality. Purdy & Figg cleaning products do not compromise on scent and aim to refresh any space for the new season. # Product Purdy & Figg offers a natural cleaner kit that includes three spring scents, all made with essential oils. These oils are meant to wake up the senses. The kit also includes glass bottles that people would actually want on their counters, along with microfiber cloths. It can be used on shelves, tables, sinks, mirrors, bathrooms, and toilets. # Visual style The overall aesthetic is a UGC feel as it shows various rooms inside a house while being filmed by the people who live there. The editing style includes quick cuts and smooth transitions. The pacing has a lot of cuts per minute. # Hooks Spoken: Female 1: How to make every corner of your home smell like Spring. Text overlay: 00:00–00:01 / 00:01–00:02 of your home / 00:02–00:03 smell like Spring. Visual: 00:00–00:02 A woman with short, curly blonde hair opens a curtain and looks out the window. She is wearing a floral shirt and red pants. The window has a black and white picture above it. / 00:02–00:03 The camera zooms in on the window, looking outside at the bare trees. # Funnel stage Consideration # Pain points The biggest pain point is using cleaning supplies that have chemicals and bad scents. # Value propositions - Glass bottles that you actually want on your counter # Benefits - Wake up your senses - Refresh your space for this new season # Features - Three spring scents - Made with essential oils - Lime scale busting Bathroom Bliss - A bottle of odor loo - Glass bottles - Microfiber cloths # Call to action None used. # Social proof - "It's the first cleaning brand that doesn't make me compromise" – Male 1 (Customer) - "We've tried a bunch of natural cleaning sprays and none of them are as brilliant as Purdy & Figg" – Female 1 (Customer) # Point of view - Customer 90% – The ad is told from the customer's point of view, as two people are demonstrating the use of the product. - Brand 10% – The brand's POV is communicated through the display of the product. # Storyline - 00:00–00:02 The ad starts with a woman opening a curtain. - 00:00–00:02 She's asking how to make your home smell like spring. - 00:03–00:05 The ad then cuts to a man who shows what he loves about Purdy & Figg. - 00:05–00:07 It's the first cleaning brand that doesn't make him compromise. - 00:07–00:12 The woman states that inside the kit, there are three spring scents that are made with essential oils. - 00:11–00:14 She claims that the oils will wake up the senses and refresh the space for a new season. - 00:14–00:19 The woman then states that she's tried a bunch of natural cleaning sprays, and none of them are as brilliant as Purdy & Figg. - 00:20–00:24 The man states that they also love this kit because it contains three of their lime scale busting products. - 00:25–00:28 He adds that it contains a bottle of odor loo that's perfect for toilets and sinks. - 00:28–00:32 The woman highlights that the kit contains glass bottles that people actually want on their counters. - 00:33–00:36 The man states that you can give your home the spring clean it deserves. - 00:36–00:41 The man claims that if you've been waiting for a natural cleaner that doesn't feel like settling, this is it.

# Ad summary This ad promotes a course that teaches viewers how to create visuals for business clients, personal brands, and hobbies. The instructor promises to take viewers step-by-step from the beginning to help them create logos, marketing content, graphics, and multi-page brochures. # Brand positioning The brand being promoted is the course itself which enables the customer to learn how to design their own visuals. The course is positioned as a way for anyone to create powerful visuals for their business, clients, personal brand, or hobby. The course aims to be accessible and comprehensive by stating that it will take users from the beginning, step by step. # Product The advertised product is a course that teaches viewers how to create visuals. The course is for anyone who wants to create powerful visuals for their business, clients, personal brand, or hobby. This course is said to show how to craft logos, create marketing content like social posts, posters, flyers and banners, make graphics for use in Canva, and create full multi-page brochures. The ad addresses the potential purchase barrier of the customer's skill level by stating, 'No drawing skills needed' and promises to take you step by step in easy bite-sized videos. # Visual style The ad has a hybrid aesthetic, combining UGC-style footage of the instructor with screen recordings of graphic design software. The editing style includes quick cuts and static shots. The pacing is consistent at about 15 cuts per minute. Most text overlays sync to the voiceover. # Hooks Spoken: Male 1: What are you waiting for? Text overlay: 00:00–00:01: What are / 00:00–00:01: you waiting for? Visual: 00:00–00:01: Male 1 is centered in the frame, speaking to the camera with a guitar out of focus in the background. He wears a dark v-neck t-shirt. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points Viewers may feel unable to create visuals for their business clients, personal brands, or hobbies due to a lack of skills or expertise. The instructor states, 'No drawing skills needed,' addressing the potential barrier of entry for potential customers. # Value propositions - Turn your ideas into powerful visuals for your business, clients, personal brand, or hobby. - Step by step learning in easy bite-sized videos: This course is positioned to allow you to easily understand and digest concepts. # Benefits - No drawing skills needed - Crafting your first logo or refining a full design system - Beautiful logos for brands and personal projects - Create marketing content like social posts, posters, flyers and banners - Graphics for use in Canva full multi-page brochures # Features - Turn your ideas into powerful visuals - Step by step learning - Easy bite-sized videos # Call to action Join today with a 30-Day Free Trial! # Social proof - None used. # Point of view - Brand 100% – The ad shows the official voice of the instructor promoting his course. # Storyline - 00:00–00:01 The video opens with the instructor asking what the viewer is waiting for, creating a sense of urgency and directness. - 00:01–00:04 00:01–00:04: The instructor explains that this course will teach the viewer how to turn their ideas into powerful visuals for a variety of use cases, including business clients, personal brands, or hobbies, establishing the course's wide appeal and practical applications. - 00:04–00:13 00:04–00:13: The ad showcases a brief portfolio of the kind of visuals that can be created in the course, building credibility by demonstrating the potential outcomes. - 00:13–00:14 00:13–00:14: The instructor states that the video will show what people will create, which is a response to the portfolio just shown. - 00:14–00:27 00:14–00:27: The ad cycles through more visuals that can be created with the course. This serves to further build credibility. - 00:27–00:33 00:27–00:33: The ad states that no drawing skills are needed, further demonstrating what can be created with the course. These serve to lower barriers for entry for potential customers. - 00:33–00:37 00:33–00:37: The instructor urges the viewer to start creating together, giving them the next step to take to achieve the demonstrated visual outcomes.

# Ad summary This image ad for AG1 shows a scoop full of the product positioned over a calendar to suggest daily use for consistent energy levels. # Brand positioning AG1 is positioned as a simple daily supplement for energy and overall health. The brand focuses on providing essential vitamins and nutrients in one convenient scoop. It promotes a lifestyle of wellness and consistent self-care, emphasizing the ease and effectiveness of incorporating their product into daily routines. The brand ignores the complexity and time-consuming nature of traditional supplement regimens, offering a streamlined, functional solution for those seeking to boost their energy levels and maintain their health with minimal effort. # Product AG1 is a daily health supplement that comes in powder form. The product is consumed by mixing one scoop with water or another beverage, designed for individuals looking to support their energy levels, metabolism, and overall health with a single, convenient daily dose. Key features include its ability to provide essential vitamins and nutrients that contribute to normal energy metabolism and reduce tiredness and fatigue. The product aims to address the purchase barrier of complex and time-consuming supplement routines by offering a simplified, all-in-one solution that can be easily integrated into any daily routine. # Visual style The ad has a clean, minimalist aesthetic with a focus on functionality. The production quality is high, with a studio-shot feel. The image treatment uses soft lighting and natural color grading, creating a calming and trustworthy tone. The layout is simple and grid-based, enhancing scannability. The typography is integrated in a clean and legible manner, contributing to the overall polished and professional look. The ad contrasts slightly from typical chaotic social media content, aiming to stand out through its simplicity and clarity. # Hooks Headline: Support your energy levels with just 1 scoop per day # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that viewers may experience tiredness and fatigue, suggesting a need for an energy boost. # Value propositions - Support your energy levels with just 1 scoop per day - Vitamins C, B12 and others contribute to normal energy metabolism and to the reduction of tiredness and fatigue. # Benefits - Support your energy levels - Contribute to normal energy metabolism - Reduction of tiredness and fatigue # Features - Vitamins C, B12 and others # Call to action None used. # Social proof - None used. # Point of view - Brand: From start to finish, the ad is focused on promoting the brand's supplement as a simple solution for everyday energy and nutrition. # Storyline - The ad opens with a statement about supporting energy levels with one scoop of the product per day. The brand is telling the viewer that their product is a simple solution to improve energy levels. - Next, the ad displays a scoop of the product positioned over a calendar, emphasizing the importance of daily use. The brand is visually communicating how the product can be incorporated into the consumer's everyday routine. - The ad includes the statement that the product contains Vitamins C, B12 and others contribute to normal energy metabolism and to the reduction of tiredness and fatigue. The brand is telling the viewer about the nutritional benefits of their product.

# Ad summary A creator promotes Casetify's MagSafe Compatible Glaze Case and highlights the ability to fully customize the case with the buyer's own photos. The ad emphasizes how easy and fast it is to create a personalized case with Casetify. # Brand positioning Casetify is presented as a brand that offers customizable and stylish phone cases. The brand emphasizes self-expression through personalized designs. It differentiates itself by providing a user-friendly customization process and offering a variety of grid layouts and filters. The brand aligns with a tech-savvy and fashion-conscious lifestyle, promoting the idea that phone cases can be both functional and expressive. # Product The featured product is Casetify's MagSafe Compatible Glaze Case, a customizable phone case designed for iPhones. The ad highlights that customers can upload their own photos and choose from various grid layouts with 36, 21, and 12 grid options to create a personalized collage. The case also offers three signature filters: Classic Mono, Retro Rainbow, and Digicam, to add a unique look. The product is described as anti-scratch and anti-peel, emphasizing its durability and quality. The process of creating the case is presented as quick and easy, taking only 15 minutes. The case is framed as a perfect gift for family, friends, or partners. # Visual style The ad has a polished, UGC-style aesthetic. It blends quick cuts, close-ups, and static shots to showcase the product and the customization process. The video features natural lighting in many shots, mixed with clean product shots in bright light. The editing rhythm is fairly quick, with cuts timed to match the voiceover. There is a deliberate attempt to create a relatable and authentic feel. # Hooks Spoken: Female 1: Can you believe that you can turn your camera roll into a phone case with Casetify? Text overlay: turning my / camera roll / INTO A / phone case / can you believe that Visual: 00:00–00:01 Woman stands centered in the frame, indoors, in front of a wall with a collage of nine pictures of herself and text saying "turning my camera roll into a phone case." She is light-skinned, with long dark hair, wearing a black top, black leather jacket, and light makeup. She's holding a phone case in front of her face with the same collage of pictures. / 00:01–00:03 Woman standing outside on a sunny day with light snow, in front of a white SUV. She's light-skinned, with long dark hair, wearing a black top, a white scarf, a gray pair of pants and a black leather jacket, holding a black binder in her right hand and the photo collage phone in her left hand. Her mouth is moving, though she is not speaking. # Funnel stage Consideration # Pain points The ad addresses the frustration of wanting a phone case that is both stylish and personal but also durable and protective. The visuals highlight the ease of customization and the product's ability to enhance personal style, directly addressing a desire for a unique and practical phone accessory. # Value propositions - Personalized phone case made from your camera roll - Quick and easy customization process - Durable and protective glaze case - Stylish accessory that enhances your look - Perfect gift for family, friends, and partners # Benefits - Easy to customize - Takes only 15 minutes to make - Looks stylish and personalized - Protects phone from scratches and peeling - Outfits look 10 times better # Features - MagSafe compatible glaze case - Customizable with personal photos - 36, 21, and 12 grid options - Three signature filters: Classic Mono, Retro Rainbow, Digicam - Anti-scratch - Anti-peel # Call to action Customize your case now at CASETiFY.COM # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer reviewing the phone case, using personal anecdotes and direct endorsements. # Storyline - 00:00–00:04 The presenter asks if the viewer can believe they can turn their camera roll into a phone case with Casetify, then presents a phone case with photos on it. - 00:04–00:09 The presenter shows the Casetify phone case and describes that it is filled with photos from her trip to Vancouver and her 20th birthday. This moment is presented from the brand's perspective, showcasing the versatility and customization options for the phone case. - 00:09–00:12 The presenter shows the Casetify product box and states that it only took her 15 minutes to make the phone case, highlighting the ease and efficiency of the customization process. The tone is enthusiastic and positive, aimed at enticing the audience with a quick and rewarding experience. - 00:12–00:24 The presenter shows the Casetify interface and describes how to create a custom phone case, step by step, showing how to upload photos, choose a grid layout (36, 21, and 12 grid options), and pick a filter (Classic Mono, Retro Rainbow). This part of the ad serves as a how-to guide, walking the audience through the process and showcasing the different creative options available. - 00:24–00:26 The presenter says that the Digicam filter gives the phone case a "cool, it girl look." This helps frame the case as a fashionable item, not only practical but also on-trend. - 00:26–00:29 The presenter highlights that the Casetify AI will arrange everything for you. This is a continuation of the previous moment, focused on showing the app interface. - 00:29–00:34 The presenter states that the Casetify phone case is not just pretty but is also anti-scratch and anti-peel. The visuals transition to show the product being handled and tested. This part is designed to reassure the audience about the product's durability and quality. - 00:34–00:38 The presenter says that the case has made her outfits "look ten times better," highlighting its impact on her personal style. This is presented from the customer's point of view, enhancing the aspirational aspect of the product. - 00:38–00:44 The presenter wraps up by recommending the phone case as the perfect gift for family, friends, or partners and urges viewers to customize their case at Casetify.com. This provides a clear call to action and reinforces the product's appeal as a thoughtful and personalized gift option.

# Ad summary This ad promotes Dermalogica's Daily Microfoliant, highlighting its powder-based exfoliation benefits. The ad is presented from the perspective of a skincare enthusiast, who believes that poor makeup application is most often the result of a failure to exfoliate. The product is presented as a gentle, smoothing exfoliant that improves skin texture and makeup application. The ad concludes with a call to action to purchase the featured product from Sephora. # Brand positioning Dermalogica is presented as a skincare brand available at Sephora, with the featured product positioned as a solution for achieving smoother, brighter skin without irritation. The brand presents a functional, professional, and scientific approach to beauty, prioritizing effective results for everyday skin concerns. By showcasing a Daily Microfoliant, the brand emphasizes integrating professional-grade exfoliation into daily skincare routines. This approach targets consumers who value consistent and gentle skincare practices for long-term skin health, contrasting with harsh or infrequent exfoliation methods. # Product The Dermalogica Daily Microfoliant is a powder-based exfoliant designed to smooth skin without causing irritation. It is presented as a solution for prepping the skin before makeup application, ensuring a smoother, more even finish. The product is suitable for daily use and is available at Sephora. The Daily Microfoliant is activated with water to create a foamy consistency, which gently exfoliates, brightens the skin, and prevents foundation from clinging or appearing patchy. This exfoliant is ideal for individuals seeking smoother, brighter skin without harshness or irritation. # Visual style The ad maintains a bright and clean aesthetic, consistent with skincare product commercials. The editing style features smooth transitions and static shots, creating a polished commercial feel. The pacing is consistent throughout, aligning with the voiceover. The use of natural light and soft background contribute to a friendly, accessible feel. The visuals are designed to highlight the texture and application of the product, underscoring the promise of gentle exfoliation. # Hooks Spoken: Female 1: Your makeup is not ugly, you’re just not prepping your skin properly, aka exfoliating. Visual: 00:00–00:03: The shot is a close-up, selfie-style view of a young woman with fair skin, light eyes, dark hair, and full makeup. She is centered in the frame, wearing a light pink robe and a soft, grey, padded headband. The background is a softly lit bathroom with muted decor. She holds a white bottle of Dermalogica Daily Microfoliant in her left hand. # Funnel stage Consideration # Pain points The primary frustration addressed is that makeup can appear unflattering when skin is not properly prepared, particularly through exfoliation. The spoken phrase, "Your makeup is not ugly, you’re just not prepping your skin properly, aka exfoliating" directly identifies this issue. # Value propositions - The Dermalogica Daily Microfoliant exfoliates and elevates makeup application. # Benefits - Makeup goes on so much more smoother and evenly - Skin feels instantly smoother and brighter - Helps foundation from clinging or looking patchy - Smoother, brighter looking skin without any irritation - Elevates your makeup # Features - Powder exfoliator - Dermalogica Daily Microfoliant - Available at Sephora - Smoothes skin without irritation # Call to action Make sure to grab your Dermalogica Daily Microfoliant at Sephora! # Social proof - “One of my biggest hacks is using a powder exfoliator before makeup” – Female 1 (Creator) - “I love this because my skin feels instantly smoother and brighter” – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is delivered from the POV of a creator sharing their experience with a skincare product. # Storyline - 00:00–00:03 A skincare enthusiast addresses the viewer, stating that makeup appearing unflattering is often due to inadequate skin preparation, specifically exfoliation. - 00:04–00:10 The content creator introduces the Dermalogica Daily Microfoliant as a solution for exfoliating before makeup, highlighting its availability at Sephora. - 00:10–00:14 The content creator demonstrates the product, pouring the powder exfoliant into their hand and stating its ability to smooth skin without irritation. - 00:14–00:16 Continuing the demonstration, the content creator activates the exfoliant with water to create a foamy texture. - 00:16–00:21 The content creator applies the foamy exfoliant to their face, noting that makeup goes on smoother and more evenly after its use. - 00:21–00:24 The content creator advises maintaining a foamy consistency to avoid harshness on the skin. - 00:24–00:28 The content creator shares their personal experience, stating that the product makes their skin feel instantly smoother and brighter. - 00:28–00:31 The content creator explains the product helps prevent foundation from clinging or looking patchy. - 00:31–00:34 The content creator is seen wiping off their face with a towel and describes the product as perfect for smoother, brighter skin without irritation. - 00:34–00:41 The content creator concludes by describing the product as an essential step that elevates one’s makeup routine, and prompts viewers to purchase the Dermalogica Daily Microfoliant at Sephora.

# Ad summary This ad showcases the lifestyle brand, Ffern. The ad features many parts of one day to highlight the product Ffern, an all-natural fragrance. It starts with waking up in the morning and includes other activities like baking, walking outside, and buying flowers. # Brand positioning Ffern is presented as an all-natural fragrance brand that creates living fragrances. The visuals include the outdoors to reinforce the natural aspect of the brand, while the narrator speaks of the ever-changing scent as time goes on. Ffern sets itself apart by offering unique scents that change over time with the customer as they wear the fragrance. # Product The featured product is Ffern, a fragrance in a glass bottle with a gold cap. The product is described as a living fragrance, meaning it evolves on your skin throughout the day, adapting to your unique environment and body chemistry. The ad presents this as a unique feature, contrasting it with static, unchanging scents. The product is meant to change as you go about your day. In this ad, it is worn while baking, getting flowers, and walking outside. # Visual style The ad has a natural and bright aesthetic. It has a UGC feel. The editing style is quick cuts. The visuals match the music and the visuals highlight the language. The pacing is inconsistent. # Hooks Spoken: 00:00–00:01 24 hours with a living fragrance. Text overlay: 00:00–00:33 24 hours with a living fragrance. Visual: 00:00–00:01 A shot of a window with white curtains. The sun is shining through the window, and there is a shelf with shells to the left of the window. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly address any pain points, but implies that other fragrances are static and don't evolve throughout the day. # Value propositions - A living fragrance that is all natural and changes with your body chemistry. # Benefits - Changes with your body chemistry throughout the day # Features - Living fragrance - All natural # Call to action Join the waiting list # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the customer's point of view. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a shot of a window in a room. It then transitions to a woman sitting at a table with baked goods and a notebook. The message is that the day is beginning. - 00:01–00:02 00:01–00:02 A shot of milk is shown as it is placed in a wire rack. This is meant to show a mundane task that occurs throughout the day. - 00:02–00:06 00:02–00:06 A woman sits in bed and drinks from a mug. The next shot shows her making the bed and getting dressed. The message is that the start of the day includes mundane, day-to-day activities. - 00:06–00:08 00:06–00:08 The next shot shows a bottle of Ffern on a windowsill surrounded by stones. This is meant to show the product itself in the environment where the user will likely wear it. - 00:08–00:10 00:08–00:10 A woman sprays Ffern on her neck. This shot shows her wearing the product. - 00:10–00:14 00:10–00:14 The ad shows the woman in her living room, then outdoors in the backyard where two dogs are standing. This signals a mid-day activity of taking the dogs outside. - 00:14–00:16 00:14–00:16 A shot of a road is shown, then a shot of a black cow. This shot transitions to a shot of the outside of a building. - 00:17–00:18 00:17–00:18 The woman is then seen walking down the street in town. This suggests the errand she's running. - 00:18–00:21 00:18–00:21 A variety of flowers are shown outside of a flower shop and inside the flower shop. - 00:21–00:22 00:21–00:22 The woman is arranging the flowers in a vase. The message here is to reinforce the natural aspects of the brand with beautiful flowers. - 00:22–00:23 00:22–00:23 The woman is sitting and looking out the window while knitting. This signals a moment of peace and relaxation. - 00:23–00:28 00:23–00:28 The woman is shown baking goods in the kitchen, reinforcing the mundaneness of every day. - 00:28–00:29 00:28–00:29 The camera is shown zoomed in on the woman while she is writing in her notebook and the baked goods are sitting in front of her. This is another simple, everyday activity. - 00:29–00:30 00:29–00:30 The ad then transitions to a shot of the woman's home as it is getting dark outside. This shows the end of the day. - 00:30–00:33 00:30–00:33 The final scene is of a bath with a candle lit next to the Ffern fragrance. This is an end-of-day activity.

# Ad summary This ad demonstrates how to create a banana bread matcha latte at home. # Brand positioning The ad focuses on making a unique drink at home, so the brand identity is tied to specific ingredient callouts like "Flatter Me Fiber Unflavored" which appears to be a fiber supplement that can be added to milk for health benefits. There is no indication of what overall space the brand occupies in the consumer's mind or the lifestyle it aligns with, although the fact that the drink uses matcha may suggest the brand appeals to those who are health-conscious. # Product The product being advertised is a banana bread matcha latte, which is made with matcha, milk of choice, Flatter Me Fiber Unflavored, banana bread syrup, heavy cream, and ice. The ad shows how to make this unique drink at home. No specific features or USPs are mentioned in the ad, but the drink uses matcha, suggesting that it's an energy-boosting drink. The drink is presented as a fun and elevated option to create at home, especially since most people do not have the drink. # Visual style The ad's overall aesthetic is polished and has smooth transitions. The production quality is commercial. The pacing is consistent with the music. # Hooks Spoken: 00:00–00:02 [Singing] Thinking of you Text overlay: 00:00 / Banana / Banana Bread / Matcha Latte | Visual: 00:00–00:02 A close-up shot of a glass of banana bread matcha latte. There are two banana slices on a gold skewer on top of the glass. The drink is green with white foam on top. The background is tan. A manicured hand with a ring is seen to the right of the frame. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The value is delivered through the unique recipe of the drink. # Benefits - The ad uses banana bread syrup and flatters me fiber unflavored so you can make it at home. # Features - Flatter Me Fiber Unflavored - Banana Bread Syrup # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice is communicated through the visual tutorial of the beverage. # Storyline - 00:00–00:02 The ad displays the final version of the banana bread matcha latte with banana slices on top as the text overlay appears. - 00:02–00:08 The ad transitions into a step-by-step tutorial on how to make the latte at home. The first step is to make the matcha shot, which involves using a sifter to filter the matcha, adding water, and using a whisk to mix the ingredients. - 00:08–00:15 The second step is to make the milk by combining the milk of choice, Flatter Me Fiber Unflavored, and banana bread syrup. - 00:15–00:21 The third step is to make the cold foam by combining heavy cream, milk of choice, and banana bread syrup. - 00:21–00:31 The ad shows the assembly of the latte by adding ice to the glass, then milk, matcha, and the cold foam.

# Ad summary A creator shows viewers how to apply Ilia eye shadow sticks. She shows the product being applied as eyeshadow and eyeliner. # Brand positioning Ilia is presented as a versatile brand that offers a range of eyeshadow sticks for different uses. The brand focuses on ease of use, variety with twenty shades, creamy texture and beautiful pigment. # Product The Ilia eyeshadow sticks are used as eyeshadow and eyeliner. The eyeshadow sticks come in twenty shades. The texture of the pencil is creamy. The eyeshadow is long wear and can last for twelve hours. # Visual style The visual style is natural and simple, with a focus on showing the product being applied and highlighting its benefits. The creator uses natural lighting and a close-up camera angle to showcase the texture and pigment of the eyeshadow sticks. The editing is fast-paced, with quick cuts between shots of the creator applying the product and showing the finished look. # Hooks Spoken: Female 1: If you're somebody who struggles with eye makeup, you have to see how easy these are. Text overlay: These eyeshadow sticks are so easy to apply Visual: 00:00–00:02 A woman with short black hair, red cheeks and red lipstick looks into the camera. She holds an Ilia eyeshadow stick in her hand and gestures with her finger. # Funnel stage Consideration # Pain points The ad clearly implies that some customers struggle to apply eye makeup. # Value propositions - The texture and pigment of the pencil makes it a desirable choice. # Benefits - Easy to use - Can be used as a liner or to give a pop of color in your inner corners - Creamy texture - Beautiful pigment # Features - Comes in 20 shades - 12 hour long wear # Call to action Shop at Ulta & ulta.com # Social proof - “I've been recently using these Ilia eye styling shadow sticks” – Female 1 (Creator) - “What really sold me is the texture” – Female 1 (Creator) - “Personally, my favorite way to wear this is as a wash of color over my eyelids. It's just easy.” – Female 1 (Creator) # Point of view - Customer 100% – The ad is presented from the customer's perspective as the user applies the product and tells the viewer the benefits. # Storyline - 00:00–00:03 The creator introduces the product as an easy option for people who struggle with eye makeup. - 00:03–00:05 00:03–00:05 She states that she has been using Ilia eyeshadow sticks from Ulta recently. - 00:05–00:08 00:05–00:08 She mentions that they come in 20 shades and what sold her was the texture. - 00:09–00:13 00:09–00:13 She mentions the pencil is creamy and the pigment is beautiful. - 00:13–00:15 00:13–00:15 She mentions that she is wearing the shade Filigree. - 00:15–00:17 00:15–00:17 She tells viewers to swipe the product on and blend with their finger. - 00:17–00:20 00:17–00:20 She states the product is twelve hour long wear. - 00:20–00:24 00:20–00:24 The creator tells viewers they can also use it as eyeliner and for the inner corners of the eyes. - 00:24–00:29 00:24–00:29 The creator states the product can be used as a wash of color and that it is easy.

# Ad summary A woman demonstrates how to apply Jones Road Beauty products for a natural, light makeup look. She starts with the What The Foundation, then uses The Face Pencil to conceal imperfections, and finishes with Miracle Balm in Miami Beach for luminosity. She recommends the products for those who prefer a natural and light makeup style. # Brand positioning Jones Road Beauty is presented as a brand that caters to individuals who prefer a natural and light makeup look. The brand emphasizes simplicity and ease of use, offering products that provide even coverage and luminosity without appearing heavy or overdone. The brand aligns with a lifestyle that values effortless beauty and a minimalist approach to makeup, pushing against the norm of heavy, complicated makeup routines. The brand positioning is both functional, focusing on the performance and simplicity of the products, and emotional, promoting a sense of natural beauty and confidence. # Product The ad features three Jones Road Beauty products. First, What The Foundation is a foundation that provides a really nice even coverage. It is applied with a brush that helps spread the product nicely. Second, The Face Pencil (a concealer stick) is used for any other imperfections and is super easy to use and creamy, blending really nicely. Third, Miracle Balm in the shade Miami Beach is used to finish off the look, giving the skin luminosity. All three products are presented as easy to use and ideal for achieving a natural, light makeup look. # Visual style The ad has a polished UGC feel, with natural lighting and a clean background. The editing style is smooth with static shots and minimal transitions. The production quality is high, giving it a professional yet relatable vibe. The pacing is consistent, with a moderate tempo that allows the viewer to follow along easily. The audio-visual sync is well-coordinated, with product actions and text overlays timed to the voiceover. # Hooks Spoken: 00:00–00:06 I woke up so tired today. Last thing I want to do is put on makeup, but I do know I'm going to feel better Visual: 00:00–00:02 A woman with long brown hair, wearing a gray sweatshirt and gold jewelry, applies foundation to her face with a brush. She holds a clear jar of foundation in her left hand. The background is a blurred white wall with a dark curtain on the left. / 00:02–00:06 The woman continues to apply foundation to her face with a brush, holding the jar of foundation in her left hand. # Funnel stage Consideration # Pain points The central frustration is the feeling of not wanting to put on makeup when tired, but knowing it can improve one's mood. "I woke up so tired today. Last thing I want to do is put on makeup, but I do know I'm going to feel better" # Value propositions - Achieve a natural and light makeup look with easy-to-use products - Improve your mood by using makeup to enhance your natural beauty - Get even coverage, conceal imperfections, and add luminosity with a simple routine # Benefits - Feel better by putting on makeup - Achieve even coverage with foundation - Easily conceal imperfections with a creamy concealer - Add luminosity to skin with balm # Features - What The Foundation: provides a really nice even coverage - The Face Pencil: super easy to use and it's like so creamy - Miracle Balm: gives my skin this like luminosity # Call to action None used. # Social proof - "I freaking love this stuff" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer using and reviewing the products. # Storyline - 00:00–00:06 00:00–00:06 The creator begins by stating she woke up tired and doesn't want to put on makeup, but knows she'll feel better if she does. This sets up a relatable scenario where the audience can empathize with the feeling of not wanting to put on makeup but knowing it can improve their mood. - 00:06–00:15 00:06–00:15 She introduces What The Foundation by Jones Road Beauty and applies it to her face using a brush, noting that it gives her a really nice even coverage. This introduces the first product and highlights its key benefit: even coverage. - 00:15–00:20 00:15–00:20 She mentions that she likes the brush because it helps spread the product nicely. This reinforces the ease of use and effectiveness of the foundation when paired with the right tool. - 00:20–00:28 00:20–00:28 She introduces The Face Pencil (a concealer stick) for any other imperfections, noting that it's super easy to use and creamy. This introduces the second product and highlights its key features: ease of use and creamy texture. - 00:28–00:34 00:28–00:34 She blends the concealer with the brush, noting that it blends really nicely as well. This reinforces the ease of blending and the overall natural look achieved with the product. - 00:34–00:47 00:34–00:47 She introduces Miracle Balm in Miami Beach, applying it to her face and noting that it gives her skin luminosity. This introduces the third product and highlights its key benefit: luminosity. - 00:47–00:50 00:47–00:50 She states that the balm is so pretty and so natural. This reinforces the overall natural look achieved with the products. - 00:50–00:52 00:50–00:52 She shows a lip and cheek product that has a lot of color. This shows another product that can be used to create a natural look. - 00:52–00:57 00:52–00:57 She concludes by saying that if you like things really natural and light, you're going to love Jones Road Beauty. This reinforces the brand's positioning and target audience.