How Dermalogica Advertises on Meta

# Ad summary This ad features a creator discussing the features and benefits of Dermalogica's pro-collagen banking water cream. She begins the ad with a question about whether you have a good moisturizer as part of your skincare routine, before explaining the features of the product. She demonstrates the cream and emphasizes the positive difference it makes in her skin’s hydration, plumpness, and glow. # Brand positioning Dermalogica is presented as a skincare brand that focuses on proactive collagen preservation through hydration. The brand is positioning itself in the space of accessible luxury, offering advanced technology without excessive complexity. The brand avoids aspirational or unrealistic beauty standards, choosing a practical and scientific approach to skincare. # Product Dermalogica's Pro-Collagen Banking Water Cream is a moisturizer that uses a water-burst technology to deliver hydration to the skin. It is packed with peptides and humectants and is designed to protect existing collagen. When rubbed into the skin, the cream bursts into tiny water droplets, feeling like a serum, leaving the skin hydrated, glowy, and plump. This moisturizer is lightweight and airy, suitable for those seeking to maintain their skin's collagen levels by investing in decent skincare. # Visual style The ad has a UGC aesthetic with a casual, friendly tone. The lighting is natural, and the production quality is polished. The editing style consists of quick cuts to keep up with the pace of the creator's speech, with mostly static shots. The pacing is consistent throughout the ad, supporting the intended tone of an honest, informative review. # Hooks Spoken: 00:00–00:05 If you, or someone you know, is investing in skincare treatments but doesn’t have a solid moisturizer, listen up. Visual: 00:00–00:06 The shot features a woman with long, curly brown hair and light skin. She is wearing a light blue sweater. She has white eye patches under each eye and is wearing lip gloss. She’s in her bathroom, with a lighted mirror and shelving behind her. She holds up the product in its container: Dermalogica’s Pro-Collagen Banking Water Cream. # Funnel stage Consideration # Pain points Investing in skincare treatments without a solid moisturizer # Value propositions - Water burst technology: When you rub it in, it bursts into tiny water droplets. - Protecting what you have now instead of trying to fix it later # Benefits - Super hydrating - Preserve your collagen - Keep your skin glowy and plump - Lightweight and airy # Features - Water-burst technology - Packed with peptides and humectants # Call to action None used. # Social proof - "Using a decent moisturizer is probably the easiest thing you can do to preserve your collagen and keep your skin glowy and plump” – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the perspective of a skincare creator, sharing her experience and offering skincare advice. # Storyline - 00:00–00:05 The creator asks if the viewer or someone they know is investing in skincare treatments without having a solid moisturizer. - 00:05–00:11 She introduces Dermalogica's new Pro-Collagen Banking Water Cream, clarifying that it is a water cream. - 00:11–00:15 She takes off her eye patches and says this is not just a basic moisturizer but that it focuses on collagen banking. - 00:15–00:21 She explains that collagen banking is about protecting what you have now instead of trying to fix it later. - 00:21–00:28 She explains that the product uses water-burst technology and when you rub it in, it bursts into tiny water droplets. - 00:28–00:48 She states that if you like a lightweight and airy moisturizer that's still super hydrating because it’s packed with peptides and humectants, you need to try this and then shows herself putting the product on her face. - 00:48–00:56 She emphasizes that she sees a noticeable difference between the side with the product and the side without, and says that using a decent moisturizer is the easiest way to keep your skin glowy and plump. - 00:56–01:03 She ends with a reminder that investing in good skincare is as important as treatments.

# Ad summary This ad promotes Clear Start body acne treatment from Dermalogica. It uses a male model to showcase the product and highlight its award-winning status. # Brand positioning Clear Start by Dermalogica is positioned as a brand offering solutions for acne, as implied by the product being advertised, specifically targeting body acne. The brand leverages its parent company, Dermalogica, to imply a foundation in professional skincare. By showcasing an award from AskMen Grooming Awards 2024, the brand seeks to establish trust and credibility, suggesting it is a reputable and effective choice in the grooming market. # Product The product being advertised is Clear Start clarifying body spray, designed to treat body acne. It is for individuals who struggle with body acne, implied by the language in the ad. The main selling point is that it is an award-winning treatment, recognized by AskMen Grooming Awards in 2024. The ad seeks to encourage potential customers to consider the product due to its proven effectiveness, as vouched for by a reputable grooming awards association. # Visual style The ad features a clean, minimalist visual style with a solid color background. The production quality appears high, with professional lighting and sharp focus on the product and the model. The typography is modern and legible, enhancing the overall clarity. This style suggests a focus on simplicity and effectiveness, aligning with the brand's intention to appeal to a younger audience seeking clear and straightforward skincare solutions. # Hooks Headline: AWARD WINNING best body acne treatment # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the frustration and problem of dealing with body acne by advertising "best body acne treatment." # Value propositions - "AWARD WINNING best body acne treatment" clearly communicates that the product is a high-quality solution validated by a reputable organization. # Benefits - Award winning # Features - body acne treatment # Call to action None used. # Social proof - AskMen Grooming Awards 2024 # Point of view - Brand: This POV is present throughout the image, featuring the brand name, product, and positioning message, reinforcing its role as the advertiser. # Storyline - The ad opens by showcasing a male torso, which is intended to draw attention to the area of the body where acne may occur. This helps to visually represent the problem that the product aims to solve. This is presented from the brand's perspective to frame the problem the product addresses and position it as a solution to body acne concerns. - The ad then highlights an award the product received from AskMen Grooming Awards in 2024. This is included to build credibility and establish the product as an effective treatment. The perspective shifts to an external source to validate the product's efficacy and reliability. - Finally, the ad includes the Clear Start product in the hand of a model. This is intended to clearly show the product's packaging and integrate it with the visuals, emphasizing it as the solution to the problem mentioned in the first part. This part comes from the brand to directly link the product to the solution and encourage potential customers to explore and purchase the product.

# Ad summary A UGC-style ad featuring a skincare enthusiast reviewing her experience with Dermalogica products, particularly the NanoInfusion Pro treatment at Sephora. She highlights the complimentary face mapping consultation, the non-invasive nature of the treatment, and her newfound glow. She also raves about the Phyto Nature Lifting Eye Cream and encourages viewers to visit Sephora's event page to find a Dermalogica in-store event near them. # Brand positioning Dermalogica is presented as a premium skincare brand focused on personalized solutions. The ad emphasizes that the brand offers tailored treatments based on individual skin needs, as highlighted by the 'face mapping consultation' and product recommendations from a skincare expert. Dermalogica aims to differentiate itself by offering in-store experiences at Sephora, where customers can try products and receive expert advice. The ad positions Dermalogica as a brand that values targeted results and caters to those seeking effective, non-invasive skincare solutions, rather than generic 'one-size-fits-all' approaches. # Product The ad features several Dermalogica products and services, including the NanoInfusion Pro treatment and the Phyto Nature Lifting Eye Cream. The NanoInfusion Pro treatment is described as a non-invasive skincare procedure offered in Sephora stores, designed to provide a noticeable 'glow' without discomfort or downtime. It is preceded by a complimentary face mapping consultation, where a skincare expert analyzes the customer's skin and recommends personalized products. The Phyto Nature Lifting Eye Cream is highlighted as a 'life-changing' product that 'lifted my eye in seconds'. It is positioned as an alternative to injectables, suggesting it offers similar benefits without invasive procedures. Additionally, the Dynamic Skin Retinol Serum is mentioned, along with free gifts with purchase, encouraging consumers to shop at Sephora. # Visual style The ad features a UGC-style aesthetic with a mix of close-up shots and quick cuts. The production quality appears to be a hybrid, combining elements of a polished commercial with the raw feel of user-generated content. The editing style includes quick cuts to maintain a fast pace, interspersed with static shots to focus on specific products or demonstrations. The audio-visual sync isn't strictly timed to music beats but aligns with the voiceover lines. # Hooks Spoken: 00:00–00:03: Female 1: [Enthusiastically] Girl, I am glowing, and it's not because of no man. Visual: 00:00–00:03: Close-up shot of a young Black woman with a short, wavy hairstyle, wearing a gray cape with 'dermalogica' printed on it. She's smiling slightly. The background is a blurry gray with the dermalogica logo and text. # Funnel stage Consideration # Pain points The ad addresses the frustration of using generic skincare treatments that aren't tailored to individual skin needs. The phrase, 'everybody's treatment ain't one-size-fit-all' explicitly highlights this pain point. # Value propositions - Personalized skincare through face mapping and expert consultation provides targeted solutions. - The NanoInfusion Pro treatment offers a non-invasive way to achieve a noticeable glow without discomfort or downtime. - The Phyto Nature Lifting Eye Cream offers an alternative to injectables with immediate lifting results. # Benefits - Noticeable glow - Personalized skincare recommendations - Non-invasive treatment - Zero discomfort - Zero downtime - Lifted eye in seconds - Free gift with purchase # Features - NanoInfusion Pro treatment - Complimentary face mapping consultation - Phyto Nature Lifting Eye Cream - Dynamic Skin Retinol Serum - In-store skin treatment # Call to action Go to Sephora's event page right now and find a Dermalogica in-store event near you. # Social proof - "Girl, I am glowing" – Female 1 (Customer) - "Life-changing! It legitimately lifted my eye in seconds" – Female 1 (Customer) - "Ten out of ten experience" – Female 1 (Customer) # Point of view - Customer 100% – A real user of the product shares her personal experience and results. # Storyline - 00:00–00:03 A woman with a confident smile states she is glowing, clarifying that it's not due to a man, but rather a Dermalogica treatment. - 00:03–00:06 The woman explains she received an in-store skin treatment at Sephora by Dermalogica. - 00:07–00:11 The woman describes how before her treatment, she received a complimentary face mapping consultation with a Dermalogica skin expert. - 00:13–00:19 She elaborates that the expert gave her a zone-by-zone skin analysis and recommended Dermalogica products unique to her needs, because 'everybody's treatment ain't one-size-fit-all'. - 00:22–00:27 The woman discusses the NanoInfusion Pro treatment, suggesting it should be called 'NanoInfusion Glow Treatment' because of the visible results. - 00:27–00:32 She points out the treatment is non-invasive, with zero discomfort, zero downtime, and zero man needed. - 00:32–00:41 She shares that her favorite part of the in-store experience was trying Dermalogica products she'd never used before, including getting a demonstration of how to use the products from an expert. - 00:41–00:47 She then spotlights the Phyto Nature Lifting Eye Cream, declaring it 'life-changing' and demonstrating how it lifted her eye in seconds. - 00:47–00:50 She asks, 'Who needs an injectable when this eye cream is on the market?' implying it is just as effective. - 00:51–00:59 She reminds the audience that the treatment was free and encourages them to go to Sephora's event page to find a Dermalogica in-store event near them, and 'make a road trip out of it if you need to'. - 00:59–01:07 She says that since she was at Sephora, she 'had to shop', then shows the purchased Phyto Nature Lifting Eye Cream, the Dynamic Skin Retinol Serum, and the free gift with purchase. - 01:07–01:08 She concludes by giving a '10 out of 10 experience' rating.

# Ad summary This ad showcases Clear Start's body acne treatment and features an award that it won. The product is being sprayed onto a person's back. # Brand positioning Clear Start by Dermalogica is presented as a brand focused on providing effective skincare solutions for body acne. It is promoted as an award winning brand. The brand is presented as an expert in the skincare category, especially concerning the treatment of acne. The positioning is functional, emphasizing its expertise and the effectiveness of its acne treatment products. # Product The featured product is Clear Start's body acne treatment spray. It is packaged in a pink spray bottle with a white nozzle. The product is sprayed on the back. The advertisement highlights the product as the "best body acne treatment", which is reinforced by the "AskMen Grooming Awards 2024." The spray is likely for individuals who have body acne. # Visual style The ad has a clean and direct visual style, utilizing a solid color background. The product is the focus of the ad. The image looks like a studio shot. # Hooks Headline: AWARD WINNING best body acne treatment # Funnel stage Consideration # Pain points The ad implies that the central frustration or problem is body acne. This is visually shown with a spray being used on a person's back, and is directly called out with the text "best body acne treatment". # Value propositions - None used # Benefits - None used # Features - best body acne treatment # Call to action None used. # Social proof - AskMen Grooming Awards 2024 # Point of view - Brand: The top caption declares the product is "AWARD WINNING best body acne treatment", which positions the brand as a leading authority. - Customer: The image features a person applying the body acne treatment on their back, which mirrors the customer's perspective on how to use the product. # Storyline - The ad opens by declaring that the featured product is an award-winning body acne treatment from AskMen Grooming Awards 2024. This is intended to quickly establish trust and credibility. The point of view is from the brand, introducing the product's accolades as a lead-in to its benefits. - Next, the ad shows a person using the body acne treatment spray on their back. This part demonstrates the product in action. The point of view is from the perspective of someone showcasing the product's practical application, providing visual context to potential customers. - The ad finishes by displaying the Clear Start by Dermalogica logo at the bottom. This is intended to reinforce brand recognition and product association. The point of view is from the brand, solidifying its presence and identity in the customer's mind.

# Ad summary The ad promotes Dermalogica's Phyto Nature E2 serum for dull, dry skin with hyperpigmentation. It features a woman demonstrating the product and sharing her positive experience after using it twice daily for two weeks. Before and after shots, both from the brand and her own use, visually demonstrate the serum's benefits, highlighting smoother, firmer, and more hydrated skin. Clinical proof of fine line and wrinkle reduction in two weeks adds credibility, and the ad encourages viewers to purchase at Sephora. # Brand positioning Dermalogica is presented as a professional-grade skincare brand that delivers visible results. The brand is positioned as a solution for dull, dry skin with hyperpigmentation, offering a product that enhances skin's natural renewal process with enzymes and exosomes. It aligns with a focus on functional benefits, targeting those seeking smoother, firmer, and hydrated skin through scientific formulations and proven results. # Product Dermalogica's Phyto Nature E2 is a regenerating daily leave-on treatment designed to address dull, dry skin with hyperpigmentation. It contains enzymes and exosomes that accelerate the skin's natural renewal process. It is suitable for individuals seeking smoother, firmer, and hydrated skin, as well as those looking to reduce fine lines and wrinkles. The product is applied twice daily, morning and night, and is available at Sephora. The USP highlighted is its ability to deliver visible results in just two weeks, as demonstrated through before-and-after photos. It addresses the pain points of aging skin by providing a solution that can be incorporated into an existing skincare routine. # Visual style The ad has a polished UGC feel, blending a professional presentation with relatable, personal content. Editing combines quick cuts and static shots, creating a moderate pace. Audio-visual sync is not heavily emphasized, but cuts align with natural speech rhythms. The overall aesthetic is clean, with natural lighting, maintaining a high-end commercial quality while retaining a genuine, user-generated vibe. # Hooks Spoken: 00:00–00:04: If you have dull, dry skin with some hyperpigmentation, what if I told you... Visual: 00:00–00:04: A woman with long, dark hair, wearing a light green floral top, addresses the camera directly. She is centered against a plain, light background. She touches her cheek with her right hand. # Funnel stage Consideration # Pain points Dull, dry skin with hyperpigmentation, fine lines and wrinkles. # Value propositions - Two-week results - Suitable to use with other products # Benefits - Smoother skin - Firmer skin - Hydrated skin - Accelerate your skin's natural renewal process # Features - Enzymes - Exosomes - Regenerating daily leave-on treatment # Call to action You can get this right now at Sephora. # Social proof - "I mean, take a look at these incredible results after only one use on my 56-year-old skin." – Female 1 (Customer) - "And I'm not the only one. This is another two week before and after." – Female 1 (Customer) # Point of view - Customer 80% – The majority of the video is delivered by the speaker in a testimonial format, sharing her personal experience with the product. - Brand 20% – The brand is directly represented through product shots, on-screen text highlighting clinical results, and the final call to action. # Storyline - 00:00–00:04 The ad begins by addressing individuals with dull, dry skin and hyperpigmentation. - 00:00–00:04 This is a direct address from the brand, immediately qualifying the target audience. - 00:04–00:08 The ad transitions to showcase the potential outcome of using the product: skin that looks "this amazing." - 00:04–00:08 The transition emphasizes a desired result, contrasting it with the initial problem. - 00:08–00:14 The speaker introduces Dermalogica's Phyto Nature E2, identifying it as the solution available at Sephora. - 00:08–00:14 This establishes the product as the brand's response to the stated skin concerns, positioning it within the broader retail landscape. - 00:14–00:18 The speaker highlights "incredible results after only one use", speaking to the effectiveness and swift action of the product on her "56-year-old skin." - 00:14–00:18 This is a testimonial-style personal endorsement that builds confidence and demonstrates results, coming from a real user. - 00:18–00:32 The speaker details her usage of the product twice a day, morning and night, emphasizing its regenerative properties due to enzymes and exosomes. - 00:18–00:32 The ad continues from the brand's perspective, describing the product's features and daily use. - 00:32–00:38 The ad showcases a two-week before-and-after comparison, visually demonstrating smoother, firmer, and more hydrated skin. - 00:32–00:38 This moment continues the before-and-after demonstration, adding visual weight to the product's effectiveness. - 00:38–00:41 Clinical proof is presented, showing the product visibly diminishes fine lines and wrinkles in two weeks. - 00:38–00:41 This is a shift to external validation, building trust and credibility by citing scientific results. - 00:41–00:45 The speaker emphasizes her ability to use other products on top of the treatment. - 00:41–00:45 Here the ad reinforces its easy integration into skincare routines. - 00:45–00:50 The ad concludes with a visual emphasis on the resulting glow and firmness. - 00:45–00:50 The speaker closes with a direct CTA to purchase the product at Sephora. - 00:45–00:50 This is a direct instruction to buy that finalizes the conversion-oriented narrative.

# Ad summary This image ad for Clear Start features a before-and-after photo to demonstrate the product's effectiveness against hormonal acne. It also includes a five-star review to add credibility. # Brand positioning Clear Start by Dermalogica is presented as a skincare brand focused on providing solutions for acne, specifically for younger skin. The brand positions itself as a reliable option for those struggling with breakouts, particularly hormonal acne, by offering targeted treatments. Clear Start aligns with a skincare routine focused on efficacy, aiming to resolve a common and often frustrating skin concern. The brand's functional positioning is evident in its straightforward and clinical approach to skincare, promising noticeable improvements as seen in the before-and-after results. # Product The featured product is the Clear Start Breakout Clearing Foaming Wash, designed to combat acne. It works by cleansing the skin and targeting breakouts, aiming to improve skin clarity. The product is presented for individuals dealing with acne. The before-and-after photos are included to demonstrate the product's effectiveness, showing a visible reduction in acne and clearer skin after seven days of use, twice a day. The bottle is white with green and black labeling. The main unique selling point is the product’s ability to deliver visible results in a short time, as demonstrated by the side-by-side comparison. The product tackles the barrier of skepticism, promising a solution for those who may have struggled with hormonal acne. # Visual style The ad employs a clean and straightforward visual style to convey a message of product efficacy. The production quality appears to be high, with a focus on showcasing real results through a before-and-after photo. The grid layout is simple, ensuring scannability in the feed. The image treatment is minimal, with natural lighting and color grading to highlight the skin's texture and condition. Typography is clean and legible. # Hooks Headline: "works absolute miracles on my hormonal acne!" # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the frustration of hormonal acne, as explicitly stated in the quote: "works absolute miracles on my hormonal acne!" # Value propositions - Achieve clearer skin in just 7 days by using the Breakout Clearing Foaming Wash twice a day. # Benefits - Works absolute miracles on my hormonal acne! - results after using Breakout Clearing Foaming Wash for 7 days, twice a day # Features - Breakout Clearing Foaming Wash # Call to action None used. # Social proof - "works absolute miracles on my hormonal acne!" – Verified User Review # Point of view - Customer: The opening quote from a verified user provides a firsthand experience and testimonial about the product's effectiveness. # Storyline - The ad opens with a quote from a verified user review, highlighting that the product "works absolute miracles on my hormonal acne!" This aims to immediately capture the viewer's attention with a strong endorsement, positioning the ad from a customer's perspective. The purpose is to establish credibility and create an immediate sense of trust and intrigue. - The storyline transitions to a visual demonstration of the product’s efficacy through a before-and-after comparison. This is presented from the brand's perspective, showing the actual results achieved after using the product for seven days. The intention is to provide concrete evidence of the product’s claims, further building confidence in its ability to deliver visible improvements. - The story ends with an image of the Clear Start product, reinforcing its association with the demonstrated results. The visual showcase, from the brand's perspective, seeks to solidify the connection between the product and the positive outcomes, encouraging viewers to consider trying it for themselves.

# Ad summary A female creator introduces Dermalogica's Clarifying Bacne Spray, and explains that she has been breaking out since she started using the hip thrust machine at the gym. She applies the mist to her back after working out, and describes the ingredients and their functions. She then shares that the product has improved her confidence, and expresses her appreciation. # Brand positioning Dermalogica is presented as a brand focused on providing solutions to common skin issues, as demonstrated by their Clarifying Bacne Spray, specifically designed to target and treat acne on the back. The brand positions itself as a helpful and reliable partner for individuals experiencing body acne, particularly those who are active and regularly engage in activities that may contribute to breakouts. The brand is presented as a functional solution to a targeted problem, as well as a partner in increasing the user's confidence. # Product Dermalogica's Clarifying Bacne Spray is presented as a targeted solution for individuals experiencing acne on their back, particularly those who are active. It is designed to be used directly after workouts or as part of a daily skincare routine, morning and night, after showering. The product contains salicylic acid to unclog pores, witch hazel to reduce excess oil, and tea tree and Moroccan argan extract to soothe and hydrate the skin. The mist aims to improve the appearance of the back and restore confidence for users. # Visual style The ad has a casual, UGC feel, with a mix of static and dynamic shots. The editing style features quick cuts, and the production quality is polished but not overly produced, creating a relatable tone. The pacing is moderate and consistent throughout, with no dramatic shifts in rhythm. # Hooks Spoken: Gym girlies listen up, I may have found you a new best friend. Text overlay: 00:00–00:04 Visual: 00:00–00:07: A woman with long dark hair and a brown workout top stands indoors in front of a beige wall. She holds and gestures with a pink bottle labeled "clarifying bacne spray". The camera is static and tight on her face. # Funnel stage Middle of funnel (Consideration) # Pain points Breaking out on the back. # Value propositions - Specifically formulated to treat acne on the back with ingredients targeted to reduce breakouts and improve skin appearance. # Benefits - Dermalogica has helped me get my confidence back. # Features - Contains salicylic acid to unclog pores - Contains witch hazel to reduce excess oil - Contains tea tree and Moroccan argan extract to soothe and hydrate # Call to action None used. # Social proof - "But after using this spray for about a month now, Dermalogica has helped me get my confidence back" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:04 The creator introduces herself, says that she may have found gym girlies' new best friend, and introduces Dermalogica's Clarifying Bacne Spray. This is intended to grab the attention of viewers who exercise at the gym and are experiencing back acne. - 00:07–00:16 The creator acknowledges that back acne can be caused by exercises such as hot pilates and lifting weights five times a week, especially when using the hip thrust machine, and shares that she has been breaking out a lot. The intent is to illustrate the problem that the product is addressing. - 00:17–00:22 The creator reveals that she stumbled upon the Dermalogica spray, and shares that she likes to use it directly after a workout. She also suggests that the viewer can use it morning and night after the shower. The intent is to introduce the solution and explain how to use it. - 00:23–00:30 The creator lists the ingredients and their functions. The intent is to educate the viewer about how the product addresses back acne. - 00:31–00:40 The creator shares that she used to love the way her back looked, but lost confidence after breaking out. However, she states that after using the spray for about a month, Dermalogica has helped her get her confidence back, and expresses her gratitude. This serves as a testimonial and value proposition for the product.

# Ad summary Ad for Clear Start foaming face wash. The ad shows a bottle of the product being held in one hand, with the product dispensed into the other. Arrows point to the bottle, calling out product attributes such as 'clinically proven to reduce acne in 7 days', 'deeply purifies pores', and 'gentle non-stripping formula'. # Brand positioning Clear Start by Dermalogica positions itself as a skincare brand specializing in acne-fighting solutions. The brand highlights the effectiveness of its products, as well as the gentleness of its formulation. By offering solutions that are both potent and gentle, Clear Start aims to appeal to consumers seeking effective acne treatment without harsh side effects. The brand's alignment with Dermalogica implies a connection to professional skincare expertise, enhancing its credibility and appeal. # Product The ad features Clear Start breakout clearing foaming wash, a product designed to address acne concerns while being gentle on the skin. The foaming wash works to deeply cleanse and purify pores while also reducing acne in 7 days. Its non-stripping formula aims to clean skin without causing excessive dryness or irritation. This is formulated for daily use. # Visual style The ad has a clean and modern aesthetic. The focus is on the product. The product is clearly displayed, and the color scheme is simple and consistent. The gradient background adds a soft touch. Overall, the visual style is designed to be clear, informative, and appealing, targeting a younger demographic. # Hooks Headline: breakout clearing foaming wash # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of acne and the frustration of dealing with breakouts. The ad indicates acne is the issue, as it features a product called 'breakout clearing foaming wash'. # Value propositions - Clinically proven to reduce acne in 7 days - Gentle non-stripping formula # Benefits - reduce acne in 7 days - deeply purifies pores - gentle non-stripping formula # Features - clinically proven to reduce acne in 7 days - deeply purifies pores - gentle non-stripping formula # Call to action None used. # Social proof - clinically proven to reduce acne in 7 days # Point of view - Brand, in the headline and attribute call-outs, because it is making direct claims about the product’s effectiveness and features. - Customer, shown holding the product, demonstrating how it looks and feels. # Storyline - The ad opens with the product name, breakout clearing foaming wash, displayed across the top of the frame. This informs the viewer of the product's primary function: to address and clear breakouts. The message is told from the brand's perspective. - Next, arrows point to the bottle, highlighting its benefits and features, 'clinically proven to reduce acne in 7 days', 'deeply purifies pores', and 'gentle non-stripping formula'. This tells the viewer what they can expect from the product, from the brand's perspective. - Finally, a hand is shown holding the dispensed product. This provides a visual representation of the product and its texture. This is shown from the customer's perspective.

# Ad summary A male creator discusses his fitness journey and how Dermalogica's Clear Start Acne Body Spray helps him with bacne caused by sweat. He describes how the formula is not sticky and includes natural ingredients. # Brand positioning Dermalogica is presented as a solution for skincare concerns, specifically acne. The brand is positioned as using natural ingredients. Dermalogica aims to occupy the space of providing lightweight and effective solutions that allow customers to go about their days feeling cleaner than ever. # Product The Clear Start Acne Body Spray by Dermalogica is a body spray designed to keep skin refreshed after workouts and as a preventative measure for breakouts, especially on the back. It contains natural ingredients like tea tree oil, Moroccan argan oil, and witch hazel. The lightweight formula dries instantly and doesn't leave a sticky feeling. # Visual style The ad has a UGC feel, with a mix of selfie-style shots and handheld camera work. The production quality is simple, with natural lighting. The editing style consists of quick cuts. # Hooks Spoken: 00:00–00:02 I've really been trying to dial in my fitness at the start of the year, which means Visual: 00:00–00:02 The camera is selfie-style and the man is in a gym, wearing a black long-sleeve workout shirt and black shorts. He is smiling as he records the video. # Funnel stage Consideration # Pain points The ad highlights the sticky feeling that some body sprays can leave after application, making the user feel uncomfortable. # Value propositions - Natural ingredients: Tea tree oil, Moroccan argan oil, and witch hazel - Lightweight formula that dries instantly - Doesn't leave a sticky feeling # Benefits - Dries instantly - Allows you to go about your day feeling cleaner than ever # Features - Lightweight formula - Tea tree oil - Moroccan argan oil - Witch hazel # Call to action None used. # Point of view - Customer 100% – The entire video is from the perspective of a customer sharing his personal experience and routine. # Storyline - 00:00–00:02 00:00–00:02 The creator shares that he's been trying to dial in his fitness at the start of the year. This is conveyed from the creator's perspective as he's looking into the camera. - 00:02–00:07 00:02–00:07 He mentions that more runs, lifts, and sweat can lead to more acne and breakouts, especially on his back. This is a common concern for active individuals, and the creator speaks from a personal standpoint. - 00:07–00:11 00:07–00:11 The creator introduces Dermalogica's Clear Start Acne Body Spray as a solution. This is conveyed from the creator's perspective as he's speaking directly to the audience and holding the product. - 00:11–00:16 00:11–00:16 He sprays the product on his arm and back after his shower as a preventative measure. The audience is shown how he applies the spray, emphasizing its ease of use. - 00:16–00:21 00:16–00:21 The creator shares that his main concern with similar products is the sticky feeling after applying it. This is from the creator's perspective as he touches his arm to demonstrate. - 00:21–00:26 00:21–00:26 He highlights that Dermalogica's formula doesn't have that sticky feeling and includes natural ingredients like tea tree oil, Moroccan argan oil, and witch hazel. This is conveyed from the creator's perspective as he shares product information. - 00:26–00:32 00:26–00:32 The creator states that the end result is a lightweight formula that dries instantly and allows you to go about your day feeling cleaner than ever. The end result is conveyed from the creator's perspective as he emphasizes its benefits.

# Ad summary A content creator visits a Sephora store to try a free in-store Dermalogica event. She receives a consultation about her skin concerns and three signature treatments: facial mapping, NanoInfusion Pro, and Phyto eye massage. She discusses the Pro Collagen Banking Serum and notes that she was surprised at how soothing the experience was, adding that her skin felt supple and bouncy. She encourages viewers to check Sephora's “What’s Happening” page to find Dermalogica events in their area. # Brand positioning Dermalogica is presented as a premium, luxurious skincare brand that offers high-end services and treatments. The brand positions itself as innovative, offering treatments such as NanoInfusion Pro, which utilizes micro stainless steel cones for visibly smoother, brighter, hydrated, and plump skin. The brand emphasizes professional skincare, offering consultations with skin experts. Dermalogica aims to occupy a space in the consumer's mind as a go-to brand for advanced, science-backed skincare solutions, aligning with a lifestyle focused on achieving and maintaining healthy, glowing skin. # Product The featured product is Dermalogica's Pro Collagen Banking Serum, a skincare product designed to plump and hydrate the skin. The serum is used in conjunction with the NanoInfusion Pro treatment, which involves infusing skincare into the skin with micro stainless steel cones. It is applied by a skin expert during the treatment. The NanoInfusion Pro treatment is described as zero-downtime and non-invasive, visibly smoothing, brightening, hydrating, and plumping the skin. The benefits highlighted are visibly smoothing, brightening, hydrating, and plumping the skin, achieved through a non-invasive treatment. # Visual style The ad has a polished UGC feel with a blend of selfie-style shots and professional close-ups of the treatments. The editing style features quick cuts between different stages of the skincare process, with smooth transitions to maintain a consistent flow. The production quality is a hybrid, combining the authenticity of user-generated content with the clarity of a commercial. The pacing is moderate, around 20-25 cuts per minute, with actions and product reveals synced to the music. # Hooks Spoken: 00:00–00:05 One thing about me, a premium luxury service is gonna get me every time. And if I can get it for free, even better. Visual: 00:00–00:01 Close up shot of a woman with fair skin, her hair in a bun and wearing layered gold necklaces and a black top, touching her face. The background is a Dermalogica poster. / 00:01–00:02 Close up of the Dermalogica poster featuring a woman wearing a Dermalogica headband. Text reads, "dermalogica event today! featuring dermalogica's NanoInfusion PRO." / 00:02–00:03 A full shot of a woman with fair skin, her hair in a bun, wearing sunglasses and a black suit walking in front of a Sephora store. / 00:03–00:05 A close up shot of a woman with fair skin, her hair in a bun, wearing sunglasses and a black suit, with a Dermalogica poster and the Sephora store in the background. # Funnel stage Consideration # Pain points The ad highlights the desire for premium skincare services. This is signaled with the phrase, “One thing about me, a premium luxury service is gonna get me every time." # Value propositions - Premium luxury service - Free in-store Dermalogica event - Expert skin consultation - Personalized treatment plan # Benefits - Visibly smooth skin - Brighter skin - Hydrated skin - Plump skin - Soothing feeling - Supple skin - Bouncy skin # Features - NanoInfusion Pro - Facial mapping - Phyto eye massage - Pro Collagen Banking Serum - Zero downtime - Non-invasive # Call to action You babes gotta check out Sephora’s what’s happening page for events in your area too. # Social proof - "I’d recently popped into Sephora to check out their free in store Dermalogica event" – Female 1 (Creator) - "I was quite surprised at how incredibly soothing it felt" – Female 1 (Creator) - "My skin felt so supple and bouncy" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing their experience with the Dermalogica event. # Storyline - 00:00–00:05 00:00–00:05 The creator states that she is always drawn to premium luxury services, especially when they are free. This sets up her interest in exploring high-end skincare treatments and establishes a consumer perspective of seeking value. - 00:05–00:11 00:05–00:11 The creator explains that she recently went to Sephora to check out their free in-store Dermalogica event available to all customers. This frames the following scenes as a firsthand account. - 00:11–00:15 00:11–00:15 The creator states that her goal in life is to "glow forever" and thus she was excited for the experience. This reinforces her motivation for trying the treatments. - 00:15–00:24 00:15–00:24 The creator notes that Dermalogica was offering three signature treatments: facial mapping, NanoInfusion Pro, and Phyto eye massage. She then notes that she had a consultation. This highlights the range of treatments available and introduces the consultative approach. - 00:24–00:28 00:24–00:28 The creator states that she and the skin expert "jumped into" the NanoInfusion Pro treatment. This establishes the primary focus of the video. - 00:28–00:39 00:28–00:39 The creator explains that the treatment is zero-downtime, non-invasive, and helps visibly smooth, brighten, hydrate, and plump skin by infusing skincare with micro stainless steel cones. This describes the process and key benefits. - 00:39–00:44 00:39–00:44 The creator highlights that her skin expert selected Dermalogica’s Pro Collagen Baking Serum for her treatment. This further emphasizes the personalized aspect of the consultation. - 00:44–00:53 00:44–00:53 The creator states that she was surprised at how incredibly soothing the treatment felt. Followed by a little spritz of toner and a Phyto eye massage. She states she wants to capture this glow forever, and that her skin felt so supple and bouncy. This emphasizes the positive emotional and physical outcomes. - 00:53–00:57 00:53–00:57 The creator encourages viewers to check Sephora's "What's Happening" page for events in their area. This is a call to action to explore similar opportunities. The tone remains enthusiastic and testimonial-driven, reinforcing the positive experience.

# Ad summary This ad promotes Dermalogica's Daily Microfoliant, highlighting its powder-based exfoliation benefits. The ad is presented from the perspective of a skincare enthusiast, who believes that poor makeup application is most often the result of a failure to exfoliate. The product is presented as a gentle, smoothing exfoliant that improves skin texture and makeup application. The ad concludes with a call to action to purchase the featured product from Sephora. # Brand positioning Dermalogica is presented as a skincare brand available at Sephora, with the featured product positioned as a solution for achieving smoother, brighter skin without irritation. The brand presents a functional, professional, and scientific approach to beauty, prioritizing effective results for everyday skin concerns. By showcasing a Daily Microfoliant, the brand emphasizes integrating professional-grade exfoliation into daily skincare routines. This approach targets consumers who value consistent and gentle skincare practices for long-term skin health, contrasting with harsh or infrequent exfoliation methods. # Product The Dermalogica Daily Microfoliant is a powder-based exfoliant designed to smooth skin without causing irritation. It is presented as a solution for prepping the skin before makeup application, ensuring a smoother, more even finish. The product is suitable for daily use and is available at Sephora. The Daily Microfoliant is activated with water to create a foamy consistency, which gently exfoliates, brightens the skin, and prevents foundation from clinging or appearing patchy. This exfoliant is ideal for individuals seeking smoother, brighter skin without harshness or irritation. # Visual style The ad maintains a bright and clean aesthetic, consistent with skincare product commercials. The editing style features smooth transitions and static shots, creating a polished commercial feel. The pacing is consistent throughout, aligning with the voiceover. The use of natural light and soft background contribute to a friendly, accessible feel. The visuals are designed to highlight the texture and application of the product, underscoring the promise of gentle exfoliation. # Hooks Spoken: Female 1: Your makeup is not ugly, you’re just not prepping your skin properly, aka exfoliating. Visual: 00:00–00:03: The shot is a close-up, selfie-style view of a young woman with fair skin, light eyes, dark hair, and full makeup. She is centered in the frame, wearing a light pink robe and a soft, grey, padded headband. The background is a softly lit bathroom with muted decor. She holds a white bottle of Dermalogica Daily Microfoliant in her left hand. # Funnel stage Consideration # Pain points The primary frustration addressed is that makeup can appear unflattering when skin is not properly prepared, particularly through exfoliation. The spoken phrase, "Your makeup is not ugly, you’re just not prepping your skin properly, aka exfoliating" directly identifies this issue. # Value propositions - The Dermalogica Daily Microfoliant exfoliates and elevates makeup application. # Benefits - Makeup goes on so much more smoother and evenly - Skin feels instantly smoother and brighter - Helps foundation from clinging or looking patchy - Smoother, brighter looking skin without any irritation - Elevates your makeup # Features - Powder exfoliator - Dermalogica Daily Microfoliant - Available at Sephora - Smoothes skin without irritation # Call to action Make sure to grab your Dermalogica Daily Microfoliant at Sephora! # Social proof - “One of my biggest hacks is using a powder exfoliator before makeup” – Female 1 (Creator) - “I love this because my skin feels instantly smoother and brighter” – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is delivered from the POV of a creator sharing their experience with a skincare product. # Storyline - 00:00–00:03 A skincare enthusiast addresses the viewer, stating that makeup appearing unflattering is often due to inadequate skin preparation, specifically exfoliation. - 00:04–00:10 The content creator introduces the Dermalogica Daily Microfoliant as a solution for exfoliating before makeup, highlighting its availability at Sephora. - 00:10–00:14 The content creator demonstrates the product, pouring the powder exfoliant into their hand and stating its ability to smooth skin without irritation. - 00:14–00:16 Continuing the demonstration, the content creator activates the exfoliant with water to create a foamy texture. - 00:16–00:21 The content creator applies the foamy exfoliant to their face, noting that makeup goes on smoother and more evenly after its use. - 00:21–00:24 The content creator advises maintaining a foamy consistency to avoid harshness on the skin. - 00:24–00:28 The content creator shares their personal experience, stating that the product makes their skin feel instantly smoother and brighter. - 00:28–00:31 The content creator explains the product helps prevent foundation from clinging or looking patchy. - 00:31–00:34 The content creator is seen wiping off their face with a towel and describes the product as perfect for smoother, brighter skin without irritation. - 00:34–00:41 The content creator concludes by describing the product as an essential step that elevates one’s makeup routine, and prompts viewers to purchase the Dermalogica Daily Microfoliant at Sephora.

# Ad summary This ad features a woman reviewing the benefits of Dermalogica's Pro-Collagen Banking Water Cream and highlighting the glow it brings to the skin. # Brand positioning Dermalogica is presented as a skincare brand specializing in providing effective products for deep hydration. The brand is positioned as a provider of dermatologist-tested products that cater to achieving glowing and healthy-looking skin. With endorsements for its microfoliant, the brand appeals to skincare enthusiasts looking for reliable solutions recommended by experts. # Product The Dermalogica Pro-Collagen Banking Water Cream is a facial moisturizer designed to provide deep hydration and promote a natural glow. The product uses a water burst technology that enhances its hydrating properties, ensuring the skin receives intense moisture. It's made with a peptide complex and antioxidants, which collectively contribute to an effective moisturizing experience. The user is encouraged to try the water cream to achieve glowing, hydrated skin that enhances their natural appearance, even as a standalone product without makeup. # Visual style The ad features a natural, unfiltered aesthetic, reminiscent of UGC content found on platforms like TikTok or Instagram Reels. The lighting is natural, emphasizing the creator's skin and the product's texture. Editing is minimal with simple cuts between scenes, maintaining a focus on the product demo. The pacing is moderate, allowing enough time to see the application process and hear the creator's explanation, making it feel genuine and approachable. # Hooks Spoken: 00:00–00:04 We're talking skin prep. So using one of my favorite brands, Dermalogica, their pro-collagen banking water cream. Visual: 00:00–00:01 Close up shot of a woman indoors. She has dark skin, braces, and wears a red zip-up sweatshirt, gold earrings, and a gold necklace. Her hair is partially covered by a red and white printed scarf. The camera is close, focusing on her upper body as she looks down. / 00:01–00:03 The same woman, close up, holds up a white jar with a silver top and blue accents, labeled Dermalogica pro-collagen banking water cream, her long pink nails are visible. She moves the product slightly, showcasing the label. / 00:03–00:04 She holds the jar up again, then looks directly at the camera. Her expression is neutral as she begins to speak. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dull and dehydrated skin. The creator emphasizes the need for a natural glow before makeup application, implying that without the product, the skin lacks the desired radiance. She mentions "this glow that I always want to see," suggesting that her skin doesn't naturally possess this quality without the product's help. # Value propositions - Deep hydration is made with water burst technology. - The product has peptide complex and antioxidants. - Natural hydrated skin can deliver a glow that I want to see before I do my makeup. # Benefits - Deep hydration. - Effective moisturizer. - Natural glow. # Features - Dermalogica pro-collagen banking water cream. - Water burst technology. - Peptide complex. - Antioxidants. # Call to action None used. # Social proof - I've only stuck to two to three exfoliants throughout the years, and microfoliant from Dermalogica has been a clear winner. # Point of view - Customer 100% – The entire video is presented from the perspective of a woman using and reviewing the Dermalogica product. # Storyline - 00:00–00:04 00:00–00:04 The video begins with the creator mentioning skincare prep and showcasing Dermalogica's Pro-Collagen Banking Water Cream. - 00:04–00:10 00:04–00:10 She shifts to discussing her consistent use of exfoliants, specifically mentioning that Dermalogica's microfoliant has been a 'clear winner'. - 00:10–00:13 00:10–00:13 The creator shows the product again. - 00:13–00:17 00:13–00:17 She notes the product uses water burst technology which leans into that deep hydration that we want. - 00:17–00:26 00:17–00:26 She describes the product's ingredients of peptide complex and antioxidants that deliver deep hydration and moisturizing. - 00:26–00:37 00:26–00:37 The creator rubs her hands and touches her face, talking about achieving natural, hydrated skin and stating that this is the kind of glow I want to see before applying makeup, before highlighting the product again.

# Ad summary A woman in her bathroom shares her nighttime skincare routine, using the Dermalogica Phyto-Nature Exfoliating Facial Serum. She talks about the benefits of exfoliation and the pumpkin enzymes and their 'exosome blend'. She shares a photo showing before and after results, saying she decided to try the product after seeing that. # Brand positioning Dermalogica is presented as a science-backed skincare brand. They have products available at Sephora that fit into high-end, efficacious skincare routines. The products utilize advanced technology and natural ingredients, such as pumpkin enzymes, to deliver visible anti-aging results. They follow category norms by clinically testing their products and using before and after photography. # Product The Dermalogica Phyto-Nature Exfoliating Facial Serum is a lightweight skincare product designed to regenerate and exfoliate the skin. It can be integrated into any point in one's skincare routine, making it a versatile treatment product. It contains pumpkin enzymes and an exosome blend to remove dead skin cells and allow the serum to penetrate deeply. The serum helps with the anti-aging process, and can visibly reduce signs of aging skin after two weeks. # Visual style The ad has a polished UGC feel. The lighting is natural and there are static shots throughout the video. The editing style is smooth with cuts between different product applications. The pacing is consistent and moderate. # Hooks Spoken: Female 1: This is a step in my nighttime skincare routine that has been a game changer. Visual: 00:00–00:03 The shot is a close-up of a woman in her 30s with fair skin, long curly red hair, and a green pajama top with pink accents. She is in a bathroom with neutral paint and white trim, and there is a door slightly ajar in the background. # Funnel stage Consideration # Pain points Dead skin prevents active ingredients from penetrating the skin. 'Without proper exfoliation, nothing we use with active ingredients is going to work properly because it can't get through all that dead skin on our face.' # Value propositions - Active ingredients get to work because the serum removes dead skin. # Benefits - Regenerates skin - Exfoliates skin - Gets rid of dead skin - Anti-aging # Features - Phyto-Nature E-Square - Exosomes - Pumpkin enzyme # Call to action None used. # Social proof - Results at 2 weeks, based on a reduction in visible signs of skin aging in an independent clinical study with 32 subjects, 2 applications/day. - Results on days 1 and 14 of an 8 week independent clinical study with 32 subjects, 2 applications/day. # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer. # Storyline - 00:00–00:03 The woman introduces a step in her nighttime skincare routine, calling it a 'game changer' and saying she is an aesthetician. - 00:03–00:13 She shows a bottle of Dermalogica Phyto-Nature Exfoliating Facial Serum, mentioning she found it at Sephora. She says that 'exosomes plus exfoliation, that is the point', to regenerate but also exfoliate the skin. - 00:13–00:21 She says that without proper exfoliation, other products with active ingredients won't work because they can't get through dead skin. She applies the product to her face. - 00:21–00:26 She highlights that it is lightweight and contains pumpkin enzyme and their 'exosome blend', saying 'that is the key'. - 00:26–00:35 She explains that enzymes will remove dead skin and the exosome can get in there deep to make the skin cells work faster. - 00:36–00:44 She states that this is the 'whole process for anti-aging' and to find a treatment product like this for your face that can be integrated at any point in your routine 'is literally a game changer'. - 00:44–00:50 She states that after using the product for two weeks, she saw a before and after photo, which prompted her to try the product. - 00:50–00:56 She ends by saying that she might put a light moisturizer on afterwards, but the featured product is all she has been using, and that it is 'so good'.

# Ad summary This image ad for Clear Start by Dermalogica highlights the brand's Clarifying Bacne Spray. It uses playful language to call out common acne locations, features a hand holding the product, and includes pricing information. # Brand positioning Clear Start by Dermalogica presents itself as a solution for various types of acne, specifically targeting areas beyond just the face. The playful tone, addressing "bacne? buttne? chestne?," suggests a more approachable and less clinical approach to acne treatment compared to traditional brands. The brand aligns with a lifestyle that values clear skin and confidence. By focusing on body acne, Clear Start carves a niche for itself, addressing a concern that might be overlooked by broader skincare brands. # Product The advertised product is the Clarifying Bacne Spray by Clear Start, designed to target acne on the back, buttocks, and chest. It comes in a red spray bottle with the brand and product name clearly displayed. The spray format suggests easy application and coverage for hard-to-reach areas. The ad also highlights the product's value, mentioning "6oz value" with a price of $28, which aims to address the purchase barrier of cost by emphasizing affordability and quantity. The ad encourages viewers to try the product, implying a solution to their body acne concerns. # Visual style The ad has a clean and modern visual style, utilizing a simple gradient background and clear product presentation. The use of a hand holding the product gives it a personal touch, while the bright colors and minimalist design contribute to a youthful and approachable aesthetic. The overall production quality appears polished, suggesting a professionally shot image designed for easy scannability in a social media feed. # Hooks Headline: got bacne? buttne? chestne? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of experiencing acne in areas beyond the face, such as the back, buttocks, and chest, which can be embarrassing or uncomfortable. "got bacne? buttne? chestne?" explicitly calls out these specific problem areas. # Value propositions - 6oz value - $28 for 6oz # Benefits - Targets acne on back, buttocks, and chest # Features - clarifying - bacne spray # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad conveys the brand's perspective by highlighting the product's features, benefits, and value proposition while addressing specific customer pain points related to body acne. # Storyline - The ad starts by playfully calling out common body acne locations (back, buttocks, and chest), which immediately grabs the attention of the target audience and introduces the problem the product addresses. This opening is from the brand's perspective, aiming to connect with viewers who experience these issues. - Next, a "TRY THIS" prompt encourages viewers to consider the Clear Start product as a potential solution, from the brand's perspective. This is a direct invitation to explore the product further. - A hand is holding the Clarifying Bacne Spray, showcasing the product in use and providing a visual of its packaging and application method. The product description (Clarifying Bacne Spray) is displayed on the product, which is from the brand's perspective. This highlights the key features and benefits of the product. - Finally, a price point and size claim ($28, 6oz value) is displayed, providing practical information about the product's value and affordability, from the brand's perspective. This aims to address potential cost concerns and encourage purchase.

# Ad summary This ad showcases the Dermalogica Clear Start clarifying bacne spray. It highlights the product's ability to clear skin, prevent new breakouts, target hard-to-reach areas with its 360-degree continuous spray, and its refreshing citrus scent. # Brand positioning Dermalogica's Clear Start line is presented as a solution for acne-prone skin, particularly targeting bacne (back acne). The brand positions itself as a provider of effective skincare solutions with a focus on clarifying and preventing breakouts. The brand emphasizes functional benefits such as clearing skin and targeting hard-to-reach areas, suggesting a practical and targeted approach to skincare. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for acne-related concerns, particularly for those seeking a refreshing and easy-to-use product. # Product The featured product is the Dermalogica Clear Start clarifying bacne spray, designed to clear skin and prevent new breakouts. It is packaged in a pink spray bottle with a white cap. The spray is highlighted for its 360-degree continuous spray, which targets hard-to-reach areas. The product also boasts a refreshing citrus scent. The ad emphasizes the product's ability to address bacne, a common skin concern, and its ease of use through the spray format. The product is presented as a solution for those seeking to maintain clear skin and prevent future breakouts, with the added benefit of a pleasant scent. # Visual style The ad features a clean and minimalist visual style with a focus on the product. The use of a solid pink background and white text creates a visually appealing contrast. The image is well-lit and professionally shot, giving it a polished look. The arrows pointing to the product features add a dynamic element to the composition. # Hooks Headline: clarifying bacne spray # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with bacne (back acne) and the difficulty of reaching those areas to treat them. The product aims to solve this problem with its clarifying properties and 360-degree spray. # Value propositions - Clear skin and prevent breakouts with a refreshing citrus scent. - Target hard-to-reach areas with a 360-degree continuous spray. # Benefits - clears skin - prevents new breakouts - targets hard-to-reach areas - refreshing scent # Features - clears skin + prevents new breakouts - 360-degree continuous spray targets hard-to-reach areas - refreshing citrus scent # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its features to potential customers. # Storyline - The ad opens by highlighting the product's name, "clarifying bacne spray", immediately identifying its purpose. This is told from the brand's perspective to clearly communicate the product's function to the viewer. - The ad then points out key features of the product, such as its ability to clear skin and prevent new breakouts, its refreshing citrus scent, and its 360-degree continuous spray that targets hard-to-reach areas. This is told from the brand's perspective to showcase the product's benefits and unique selling points.

# Ad summary This ad promotes the Dermalogica brand. A female influencer is shown getting a facial with the Dermalogica brand at Sephora and gives the whole process a 10/10, buying all the products and showcasing a free gift with purchase. # Brand positioning Dermalogica presents itself as a high-quality skincare brand available at Sephora, emphasizing professional-grade facial treatments and skincare products. The brand partners with estheticians to offer consultations and treatments, positioning itself as a reliable resource for skincare solutions. Dermalogica focuses on combining professional expertise with easily accessible skincare products. The brand's collaboration with Sephora enhances its accessibility, and the offer of a free gift with purchase adds an incentive for consumers to try their products. # Product This ad showcases a range of Dermalogica skincare products used in a professional facial treatment at Sephora. The products featured include: pre-cleanse oil to remove impurities, microfoliant for exfoliation, special cleansing gel, multi-active toner, brightening vitamin C serum, dynamic skin recovery SPF moisturizer, and phyto-nature lifting eye cream. The facial treatment includes facial mapping to identify skin concerns, as well as a nano infusion treatment. A key part of the product experience is the oxygen cream. The ad also highlights a free gift with purchase, which aims to sweeten the deal and push the customer to try the products. # Visual style This ad has a UGC feel and features a personal, relatable tone. It’s a polished commercial, with an aesthetic that leans towards high-end. The pacing is consistent, with quick cuts to keep the audience engaged. # Hooks Spoken: Okay girls, today I'm being y'alls guinea pig. Text overlay: 00:00–00:01: okay girls / 00:01–00:02: today im being yalls guinea pig Visual: 00:00–00:02: A young woman with tan skin, long red nails, wearing a black zip-up jacket, sunglasses, and a white bag on her shoulder is in a parking lot. There are other cars and a Target in the background. The camera is selfie-style and she is holding it with one arm. The sky is blue and the sun is out. # Funnel stage Consideration # Pain points The ad targets people who want to improve their skin but may be hesitant to try new skincare products or treatments due to concerns about pain, downtime, or effectiveness. The speaker says the nano infusion treatment looked like it would hurt. # Value propositions - A free treatment at Sephora with Dermalogica - You get a free gift with purchase # Benefits - Painless - Zero downtime # Features - Pre-cleanse - Microfoliant - Nano infusion treatment - Phyto-nature lifting eye cream - Oxygen cream # Call to action Go find a Dermalogica event at your nearest Sephora like right now. # Social proof - “This is their nano infusion treatment, that's actually painless with zero downtime.” – Female 1 (Creator) - “I’m gagged, clearly.” – Female 1 (Creator) - “You get a free gift with purchase” – Female 1 (Creator) - “Final rating, ten out of ten” – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer as she experiences the product, with a casual tone, selfie-style filming, and direct address. # Storyline - 00:00–00:05 The creator starts the video in a parking lot. She tells the audience that she will be their guinea pig for the day, to test out a free treatment with Dermalogica at Sephora. This sets up the concept that she will be testing and reviewing the product and service for her followers, positioning herself as a relatable and trustworthy source. - 00:05–00:08 Next, the video shows the creator with a Dermalogica employee named Terra, who is prepping her for the consultation. This moment introduces the setting as a professional skincare area within Sephora, enhancing the credibility of the brand. - 00:08–00:17 Then, the Dermalogica employee, Terra, maps the creator's face, which is followed by clips of products being applied to the creator's face. This gives the audience a sense of the personalized service and professional products that the brand offers. - 00:17–00:44 The creator makes a light-hearted jab at Terra for claiming to not have social media skills, followed by clips of the facial process including the application of a nano infusion treatment, eye cream, and oxygen cream. The tone is humorous and positive, suggesting a friendly rapport between the creator and the brand representative, and reassuring the customer that the facial will not hurt. - 00:44–00:57 Finally, the video shows the final result, with the creator expressing her satisfaction and disclosing that she has purchased all the products used in the treatment. She also notes that she will receive a free gift with her purchase and gives the products a 10/10 rating. This incentivizes viewers to consider Dermalogica skincare products at Sephora.

# Ad summary This ad for Dermalogica's Clear Start Breakout Clearing Booster features a close up of the product being held as text overlays display key claims and positive reviews. The ad emphasizes the product's ability to quickly clear breakouts and reduce redness, positioning it as a must-have for anyone struggling with acne. # Brand positioning Dermalogica's Clear Start line targets a younger demographic struggling with acne and breakouts, distinct from Dermalogica's core line focused on general skin health for a more mature audience. The brand embraces a fun and accessible tone, evident in the ad's use of playful text overlays and quick cuts. Unlike brands that might position themselves as clinical or scientific, Clear Start opts for a more relatable approach, suggesting effective solutions without being intimidating. Dermalogica wants to position itself as a helpful partner for consumers navigating the complexities of teenage and young adult skin. The Clear Start Breakout Clearing Booster underscores this approach by offering fast-acting results in a portable format. # Product The Dermalogica Clear Start Breakout Clearing Booster is a spot treatment designed to clear breakouts and reduce redness almost immediately. It comes in a small, white tube with a pointed applicator for precise application. The formula is described as an "absolute magic potion" that delivers quick results. The product claims to clear any sign of a breakout in no time at all. It is presented as a go-to solution for anyone experiencing sudden breakouts, emphasizing its ease of use and rapid effectiveness. # Visual style The ad features a clean and polished aesthetic, typical of skincare product promotions. It utilizes bright, even lighting and a simple background to keep the focus on the product. The editing includes quick cuts to maintain a fast pace, suitable for social media platforms. The video has a high-end commercial feel, with clear, crisp visuals and professional-looking text overlays. # Hooks Text overlay: 00:00–00:03 absolute / 00:00–00:03 magic potion / 00:00–00:03 "Clears any sign of a breakout in no time at all. Reduces redness almost immediately." / 00:00–00:03 ⭐⭐⭐⭐⭐ / 00:00–00:03 1000+ / 00:00–00:03 5 stars review Visual: 00:00–00:02: A woman’s hand, with a light skin tone and multicolored nail polish, holds a white tube labeled “dermalogica clear start breakout clearing booster.” The background is a solid light blue. Text overlay reads, “absolute magic potion,” with a white arrow pointing to the product. # Funnel stage Consideration # Pain points The central pain point is the frustration and inconvenience of dealing with sudden breakouts and the associated redness. "Clears any sign of a breakout in no time at all. Reduces redness almost immediately." # Value propositions - Fast-acting solution for breakouts - Addresses both the breakout and redness # Benefits - Clears breakouts in no time at all - Reduces redness almost immediately # Features - Clears any sign of a breakout - Reduces redness # Call to action None used. # Social proof - 1000+ 5 stars review # Point of view - Brand 100% – The entire ad promotes the product with direct claims and visual focus on its features and benefits. # Storyline - 00:00–00:02 The product is displayed alongside claims of being an absolute magic potion. - 00:02–00:04 The hand holding the product slightly rotates it. - 00:04–00:06 Close up of the tip of the tube. - 00:06–00:07 Product name and value statements.

# Ad summary An advertisement for Clear Start acne treatments that are eligible for HSA/FSA spending. # Brand positioning Clear Start by Dermalogica is presented as a skincare brand that offers a variety of acne treatment products. The brand aims to be accessible and effective, offering solutions that are eligible for HSA/FSA spending, making it more financially accessible to consumers seeking acne treatment. The focus is on providing clarity and simplicity in skincare, potentially pushing against the complexity or inaccessibility sometimes associated with high-end skincare brands. The brand positioning is functional, emphasizing the practicality and affordability of its acne treatment offerings. # Product The ad features several Clear Start acne treatment products. These include a Clarifying breakout spray in a pink spray bottle, a Hydrating Lotion in a white squeeze tube with a dark blue cap, a Cooling aqua jelly mask in a short wide cylindrical container with a teal cap, an All over toner in a short wide cylindrical container with a purple lid, a Clearing defense SPF 30 in a white tube with a yellow nozzle and cap, a spot treatment in a slim purple tube, and a Foaming wash in a white pump bottle. Each product appears to be packaged for ease of use, appealing to a consumer looking for simple, effective acne treatment solutions. The fact that these products are HSA/FSA eligible is a key USP, making them financially accessible. # Visual style The ad has a clean, modern, and straightforward visual style. The production quality appears to be studio-shot with a focus on product clarity. The background is a soft gradient, and the products are neatly arranged in a row. The typography is simple and legible. The overall aesthetic is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: HSA/FSA eligble acne treatments # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the financial burden of acne treatments, suggesting that Clear Start products offer effective solutions that can be purchased using HSA/FSA funds. # Value propositions - The products are HSA/FSA eligible, making them more affordable and accessible for those with health savings accounts. # Benefits - HSA/FSA eligible # Features - Clarifying breakout spray - Hydrating Lotion - Cooling aqua jelly mask - All over toner - Clearing defense SPF 30 - Foaming wash # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad serves to showcase and promote the Clear Start product line, highlighting their eligibility for HSA/FSA, and their range of acne treatment solutions. # Storyline - The ad presents a range of Clear Start acne treatment products, communicating that the brand offers multiple solutions for acne-prone skin. The brand is telling the audience that they have various products to address different needs and preferences. - The ad highlights the HSA/FSA eligibility of these products. This is coming from the brand, letting the audience know that these acne treatments can be purchased using health savings accounts, making them more affordable.

# Ad summary This ad promotes Clear Start clarifying bacne spray by Dermalogica. The ad features multiple women spraying the product on their bodies. The ad highlights that 94% of people agree that this product helps prevent future body breakouts. # Brand positioning Clear Start by Dermalogica is presented as a solution for body breakouts, specifically targeting areas like the back, butt, and chest. The brand positions itself as a go-to for addressing these common skin concerns with a convenient spray format. The brand aligns with a lifestyle that values quick and effective skincare solutions, pushing against the norm of neglecting body acne. The brand positioning is functional, focusing on the product's performance in preventing future breakouts. # Product The Clear Start clarifying bacne spray by Dermalogica is a spray-and-go solution for body breakouts. It is designed for individuals experiencing acne on their back, butt, or chest. The product comes in a pink spray bottle and is formulated to help prevent future body breakouts. The ad emphasizes its ease of use and effectiveness, highlighting that 94% of people agree that this product helps prevent future body breakouts. The spray format addresses the challenge of reaching difficult areas, making it a convenient option for managing body acne. # Visual style The ad has a bright and clean aesthetic, with natural lighting and a mix of indoor and outdoor settings. The editing style includes quick cuts and transitions between different women using the product. The production quality is a hybrid of UGC and polished commercial, giving it a relatable yet professional feel. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: Female 1: Whether it's bacne, buttne, or chestne. Text overlay: 00:00–00:02 Visual: 00:00–00:02 A woman with blonde hair, wearing a white sports bra and black shorts, stands on a tennis court with green trees and a blue sky in the background. She sprays a pink bottle towards her chest and neck. The camera is positioned at a low angle, looking up at her. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with body acne, specifically in areas like the back, butt, and chest. The ad uses the terms "bacne, buttne, or chestne" to signal this frustration. # Value propositions - Convenient spray format for hard-to-reach areas - Effective solution for preventing body breakouts # Benefits - Helps prevent future body breakouts # Features - Spray-and-go solution - Clarifying bacne spray # Call to action Shop Now # Social proof - 94% of people agree that Clear Start's clarifying bacne spray helped prevent future body breakouts. # Point of view - Customer 80% – The ad features multiple customers using and endorsing the product, creating a sense of relatability and trust. - Brand 20% – The brand voice is present through text overlays and product claims, providing key information and reinforcing the product's benefits. # Storyline - 00:00–00:02 The ad begins by addressing common body acne areas. - 00:02–00:05 The ad introduces the Clear Start clarifying bacne spray as a solution. - 00:05–00:07 The ad highlights the spray-and-go convenience of the product. - 00:07–00:14 The ad presents a statistic that 94% of people agree that this product helps prevent future body breakouts.

# Ad summary This ad features a young man discussing his fitness routine and how he has been slacking on taking care of his skin. He introduces the Clear Start clarifying back acne spray by Dermalogica, which he uses to reduce redness and kiss breakouts goodbye. # Brand positioning Dermalogica's Clear Start is presented as a skincare solution for active individuals who may be neglecting their skin health. The brand aligns with a lifestyle that values fitness and self-care, positioning itself as a functional solution for common skin issues like back acne. The brand pushes against the norm of neglecting skincare, especially in areas like the back, and promotes a holistic approach to personal care. # Product The Clear Start clarifying back acne spray by Dermalogica is a skincare product designed to target and treat acne on the back. It contains 1% salicylic acid to help clear breakouts. The spray also includes witch hazel, tea tree oil, and Moroccan argan oil to reduce redness. The product is for anyone experiencing back acne and is presented as an easy-to-use solution for maintaining clear skin. # Visual style The ad has a UGC feel with simple editing and natural lighting. The production quality is decent, with clear shots and stable camera work. The pacing is moderate, with cuts timed to the speaker's rhythm. The visual style supports the casual and relatable tone of the ad. # Hooks Spoken: Even though I've been in the gym getting that body tea, I'll admit, I've been slacking in the department of taking care of the actual skin surrounding said body. Visual: 00:00–00:02: A young man with dark skin and braided hair is in a gym. He is wearing a light blue t-shirt and gray shorts. He is doing squats with a dumbbell in front of a mirror. In the background, there are windows, exercise machines, and weights. / 00:02–00:03: The same man is doing sit-ups with a weight plate in his hands. He is on a sit-up bench in the gym. The background includes windows and exercise equipment. / 00:03–00:05: The man is running on a treadmill in the gym. He is wearing the same outfit and has earbuds in. The background shows a cityscape through the windows. / 00:05–00:06: The man is taking a selfie in front of a mirror in the gym. He is wearing the same outfit. The background shows a cityscape through the windows. / 00:06–00:07: The man is in a bathroom, applying lotion to his shoulder. He is wearing a black tank top. The background is a plain white wall. # Funnel stage Consideration # Pain points The ad addresses the frustration of neglecting skincare, particularly on the back, despite maintaining a fitness routine. The speaker admits to "slacking in the department of taking care of the actual skin surrounding said body." # Value propositions - The Clear Start clarifying back acne spray by Dermalogica helps you kiss your breakouts goodbye with 1% salicylic acid, witch hazel, tea tree oil, and Moroccan argan oil to reduce redness. # Benefits - Kiss your breakouts goodbye - Reduce redness # Features - 1% salicylic acid - Witch hazel - Tea tree oil - Moroccan argan oil # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is using and reviewing the product. # Storyline - 00:00–00:06 The creator is working out at the gym. - 00:00–00:07 The creator admits that he has been slacking in the department of taking care of the actual skin surrounding said body. - 00:07–00:11 The creator introduces the Clear Start clarifying back acne spray by Dermalogica. - 00:11–00:15 The creator sprays the product on his back and shoulder. - 00:15–00:20 The creator lists the ingredients of the product and their benefits. - 00:20–00:23 The creator states that summer is not ready for the skin to be glowing. - 00:23–00:25 The creator states that Clear Start by Dermalogica should come to the front.