How Casetify Advertises on Meta

# Ad summary The ad features a woman showcasing her CASETiFY phone case, emphasizing its cuteness, style, and drop protection for everyday use. The ad is staged on a picnic blanket with coffee, a camera, and other curated accessories. # Brand positioning CASETiFY is presented as a brand that merges technology accessories with fashion and personal expression. It positions itself in the market as a lifestyle brand that emphasizes individual style, offering phone cases that are both functional and fashionable, turning everyday items into styled accessories. The brand aligns with values of self-expression, aesthetic appreciation, and a blend of practicality with personalized style. CASETiFY positions itself as going against the norm of plain, utilitarian phone cases by focusing on design, individuality, and drop protection, appealing to consumers who want their accessories to reflect their personality. # Product The product is a CASETiFY phone case designed for an iPhone. It features a dark red pattern, a matching accessory grip, and is portrayed as being both stylish and functional. The case offers 8.2 ft drop protection, providing peace of mind for users who are prone to dropping their phones, especially those with busy lifestyles like moms. The phone case is described as an everyday essential that transforms ordinary moments into styled ones, enhancing the overall aesthetic. Its main selling point is the combination of drop protection and stylish design, making it a desirable accessory. # Visual style The ad has a polished, lifestyle-focused aesthetic. The editing style features mostly static shots with a few slow zooms. The production quality is high-end, giving off a commercial feel, enhanced by soft, natural lighting. The pacing is consistent and moderate. The visuals are timed to match some of the vocal phrases. # Hooks Spoken: If it's coming with me, it has to be cute! Text overlay: coming / has Visual: 00:00–00:01: A mid shot shows a woman in a pink sweater holding a black coffee cup in one hand and a CASETiFY phone in a dark red case with a mirrored accessory attached to the back. The background is a blurred mix of green leaves and grass. The camera angle is slightly tilted and moves slightly. / 00:01–00:02: A high-angle shot shows a white blanket on green grass. On the blanket are various items: the CASETiFY phone, a black coffee cup, sunglasses with pink lenses, a book, and a container of blackberries. The woman is placing items on the blanket from a small tote bag. The camera slowly zooms out to show more of the picnic setup. # Funnel stage Middle of funnel (Consideration) # Pain points As a mom, the woman's hands are always full, creating a high risk of dropping her phone. # Value propositions - The case offers both style and function - The 8.2 ft drop protection gives peace of mind - The matching accessory enhances the overall aesthetic # Benefits - Gives me real peace of mind - Makes the ordinary moments feel styled - Make the everyday aesthetic # Features - 8.2 ft drop protection - Matching accessory # Call to action Shop now at casetify.com # Point of view - Customer 100% – The ad is told from the perspective of a customer sharing her appreciation for the product and how it fits into her daily life. # Storyline - 00:00–00:05 A woman highlights her phone case and notes it has to be cute if she is bringing it with her. This establishes that her CASETiFY case is part of her everyday essentials. - 00:05–00:10 The woman states that as a mom, her hands are always full. As a result, the 8.2 ft drop protection offered by the case provides her with peace of mind. - 00:10–00:13 The woman points out how cute the case is and shows off its matching accessory. This reinforces its stylish design. - 00:13–00:19 The woman closes out by saying the phone case makes ordinary moments feel styled and enhances the everyday aesthetic, urging viewers to shop now at casetify.com.

# Ad summary This ad features a hand holding a Casetify phone with a cherry blossom design next to flowers, emphasizing the phone's aesthetic appeal. It also showcases an AirPod case, highlighting Casetify's range of accessories. # Brand positioning Casetify is a fashion-forward tech accessory brand known for its customizable and stylish phone cases and accessories. The brand emphasizes self-expression through unique designs, offering a wide variety of patterns and collaborations that cater to individual tastes. Positioned as a lifestyle brand, Casetify aligns with creativity and personal style, aiming to transform everyday tech into fashion statements. The brand often collaborates with artists and influencers, reinforcing its status as a trendsetting and design-focused company. # Product The ad features a Casetify phone case with a transparent design and a cherry blossom pattern on the back, highlighted by a black border with the brand name subtly printed around the camera and edges. The case is shown on an iPhone, implying a sleek and protective fit that enhances the phone’s aesthetic. The AirPod case is clear and features a delicate floral design with white, light purple, and pink blossoms, matching the phone case's theme. It is attached to the phone case with a black carabiner clip, offering a convenient and fashionable way to carry AirPods. Both products emphasize design customization and are intended for users who want to personalize and protect their devices with stylish accessories. # Visual style The ad features a clean, lifestyle-focused aesthetic with soft lighting and a pastel color palette. The composition is carefully arranged to highlight the product's design and appeal. The production quality is high, giving the ad a polished and professional look. The visual style aligns with Instagram's aesthetic, making it scannable and attention-grabbing in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The visual arrangement and composition are carefully designed to showcase the products, emphasizing their aesthetic and design qualities. The focus on floral themes and elegant presentation conveys a sense of sophistication and style that aligns with the brand's identity. # Storyline - The image opens with a close-up shot of a hand holding a Casetify phone case and AirPod case amidst a bouquet of flowers. The intention is to immediately highlight the product's design and aesthetic appeal, creating an inviting and visually pleasing introduction to the brand. This is shown from the brand's perspective. - The camera focuses on the phone case's cherry blossom design and the AirPod case, emphasizing their coordination and stylishness. The intention is to demonstrate how Casetify products can be both functional and fashionable, appealing to design-conscious consumers. The brand is using this moment to focus on the details and showcase the visual appeal. - The image includes flowers to complement the phone case design, enhancing the overall aesthetic and reinforcing the product's appeal. The intention is to create a cohesive and attractive visual that aligns the product with beauty and nature, further enhancing the brand's image. The brand is providing additional visual detail to improve the overall design.

# Ad summary This ad features a phone case sold by Casetify, with the headline 'Moments on a case.' The creative is promoting Casetify's 15-year anniversary. A young person is shown holding an ice cream cone with a phone case that features multiple photos on the back. # Brand positioning Casetify is presented as a trendy, contemporary brand. The brand celebrates its 15-year anniversary and offers a product that allows consumers to add a personalized touch by showcasing their own photos and memories. By focusing on personalization, Casetify aims to differentiate itself from competitors and occupy the space in the consumer's mind that caters to individualism and self-expression through technology and fashion. It emphasizes customizability and creativity. The brand positions itself as a lifestyle choice rather than a mere tech accessory, aligning with a demographic that values self-expression, customization, and high-quality materials. # Product The product is a customizable phone case sold by Casetify that can be personalized with multiple photos. The case is available for iPhone models, as evidenced by the phone's camera array. The phone case features a grid of photos on the back, creating a collage of different memories. The case addresses purchase barriers by allowing people to showcase their memories in a custom design on a practical, everyday item. # Visual style The ad features a vibrant, lifestyle-oriented visual aesthetic. The production quality appears to be polished, combining a studio-shot product display with a lifestyle element. The image treatment includes a slight color grade to enhance the overall appeal. The typography is clean and modern, with clear contrast against the background to ensure legibility. This style aims to be native to the feed, employing a visually appealing composition that grabs attention without being overly disruptive. # Hooks Headline: MOMENTS ON A CASE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Custom Studio Filters "Retro Rainbow" # Call to action None used. # Social proof - None used. # Point of view - Brand: The Casetify logo at the top of the image establishes the brand's visual identity. - Brand: The announcement of Casetify's 15-year anniversary represents the brand's perspective. - Brand: The phrase "Custom Studio Filters 'Retro Rainbow'" comes from the brand. - Customer: The person holding the phone case in a lifestyle setting offers a customer's point of view. - Brand: The product's key selling point: the ability to display personal memories and moments directly on a phone case. # Storyline - The ad begins by presenting the Casetify brand, establishing the brand's visual identity to the viewer. The brand is telling the audience that they are a provider of phone cases. - The ad transitions to showcasing the primary product: a customizable phone case featuring a collage of personal photos. The brand is demonstrating the product's key selling point: the ability to display personal memories and moments directly on a phone case. - The ad shows a person holding an ice cream cone in front of their face, partially obscured by the phone case. The customer is showing the product in a lifestyle setting, suggesting that it is a companion for everyday life. - The ad concludes by celebrating Casetify's 15-year anniversary and mentioning "Custom Studio Filters 'Retro Rainbow'," implying added features that enhance the personalization experience. The brand is creating a sense of celebration and offers additional ways to customize the product.

# Ad summary This ad promotes the Casetify brand and its phone cases. The ad features a creator visiting the Casetify Dosan store in Seoul to check out their new phone case collection that is compatible with Samsung Galaxy S26. The creator highlights that the products are made to order and have a 6-month warranty. # Brand positioning Casetify is presented as a trendy and innovative brand that focuses on creating unique, made-to-order phone cases and accessories. The brand is positioned as a customizable and high-quality option for consumers looking to express their individuality through their phone cases. By featuring its Seoul store with design installations, photo zones, and a cafe, Casetify aligns itself with a lifestyle that values art, design, and social experiences. The 6-month warranty also builds confidence in the brand's commitment to product quality. # Product The advertised product is the Casetify phone case for the Samsung Galaxy S26. Casetify phone cases are designed to be compatible with MagSafe accessories, offering the user the flexibility to pair it with a variety of accessories. They come in numerous designs and are made to order, ensuring a unique product. In addition to the design options, the company also offers a six-month warranty on its products, addressing any purchase barriers related to product durability or quality. # Visual style The ad has a polished UGC feel, using quick cuts to keep the pace energetic. The camera work is primarily handheld, providing an authentic and personal touch, and there are smooth transitions between shots. The aesthetic is colorful and visually appealing, aligning with the trendy image of the Casetify brand. The pacing is fast, maintaining viewer engagement. The audio-visual sync is well-coordinated, with edits and actions timed to match the voiceover and background music. # Hooks Spoken: Would you believe me if I told you / this is a phone case store? Text overlay: 00:00–00:02 / Would you believe me if I told you / this is a phone case store? Visual: 00:00–00:02: A woman with light skin, brown hair, and wearing a black leather jacket stands inside the Casetify store, looking surprised while speaking to the camera. In the background, there are people, a silver art piece, and a wall with phone cases attached to it. The camera is handheld and moves slightly, giving a selfie-style perspective. / 00:02–00:02: The woman looks up at a wall covered in phone cases. The camera angle is from below, and the lighting is bright. There is a skylight visible at the top. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of being tired of an old phone case, signaling a desire for something new and more stylish: "If you're tired of your old phone case" # Value propositions - Cool designs: Many design options to choose from - Made to order: Unique and customized products - 6-month warranty: Trust and reliability # Benefits - Many cool designs that you can choose from - Design installations - Coolest photo zones ever - There's also a cafe - and a photo booth! - You can definitely trust this brand! # Features - Compatible with Samsung Galaxy S26 - Can be paired with a MagSafe accessory - Products are made to order - 6 MONTH warranty on their products # Call to action this is your sign to visit CASETiFY! # Point of view - Customer 100% – The entire video is told from the perspective of a customer/creator sharing her visit to the Casetify store. # Storyline - 00:00–00:02 A person begins by expressing incredulity about a location. - 00:02–00:07 00:02–00:07: A creator announces that she visited the Casetify Dosan store in Seoul to check out the recently released ILLIT WONHEE collection. This message is intended to establish a purpose for the video while aligning with current trends. The creator's tone is enthusiastic, signaling a positive experience and further driving interest. - 00:07–00:09 00:07–00:09: Various Casetify phone cases are displayed, with a text overlay confirming their compatibility with the Samsung Galaxy S26. This information serves to highlight a key feature and broaden the product’s appeal. - 00:09–00:15 00:09–00:15: The creator reiterates that there are many cool design options available for customers to choose from. She adds that every phone case can be paired with a MagSafe accessory, highlighting convenience and product versatility. The creator's tone is lively, designed to amplify the benefits and generate enthusiasm. - 00:15–00:21 00:15–00:21: The creator mentions that the Casetify store offers design installations, photo zones, a cafe, and a photo booth. These features are presented to enhance the shopping experience. The tone is positive, aiming to create the perception of a memorable retail visit. - 00:21–00:25 00:21–00:25: The creator states that Casetify products are made to order and offer a 6-month warranty, emphasizing the brand’s commitment to quality. Her tone is reassuring, building trust in the brand. - 00:25–00:28 00:25–00:28: As a continuation, she ends by stating that you can definitely trust the brand, which reinforces the message that Casetify is reliable and worth purchasing from. - 00:28–00:31 00:28–00:31: The creator encourages viewers to visit Casetify if they are tired of their old phone case. This final comment functions as a soft call to action to drive store visits and purchases. The creator’s friendly tone helps to encourage viewers.

# Ad summary A UGC-style video showcasing the CASETiFY DOSAN flagship store, highlighting its unique features like a cafe, photo spots, a rooftop, and a curated collection of phone cases designed by ILLIT Wonhee for the Samsung S26. The video emphasizes the trendy designs, good quality, and the availability of made-to-order cases with a 6-month warranty, encouraging viewers in Seoul to visit the store. # Brand positioning CASETiFY is presented as a trendy and innovative brand that offers a unique retail experience, going beyond the typical phone case store. The brand aims to occupy a space in the consumer's mind as a lifestyle destination, aligning with values of creativity, trendiness, and high quality. CASETiFY pushes against the norm of basic accessories by offering customizable and designer products, aiming for an emotional brand positioning that connects with customers through personalization and self-expression. # Product The advertised product is CASETiFY's range of customizable phone cases and accessories, particularly highlighting the ILLIT Wonhee curated Y2K selection for Samsung S26. These cases feature trendy colors and patterns, magnetic ring holders, and are made to order. The unique selling points include the quality of the cases, diverse magnetic designs, and a 6-month warranty. The brand also addresses the pain point of boring accessories by offering a wide range of designs to choose from. The use occasion includes gifting, as the narrator considers buying a case for her sister's birthday, and for personal use to showcase individual style. # Visual style The ad features a polished UGC aesthetic with bright, natural lighting. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality feels like a hybrid of UGC and polished commercial, which helps to convey both authenticity and professionalism. The visual motifs include recurring close-ups of the products and the store's unique features. The pacing is moderate, with cuts timed to sync with the voiceover and music. # Hooks Spoken: Female 1: Today I'm taking you guys to the CASETiFY flagship store in Dosan Text overlay: today I'm taking you guys to the CASETiFY flagship store in Dosan Visual: 00:01–00:03: A young woman stands in front of the CASETiFY DOSAN flagship store, which features a gray facade with the brand's name in bold black and blue lettering. There is a display window showing a luxury vehicle. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed is the frustration of using boring accessories. The ad highlights this by stating, "also guys if you're tired of boring accessories." # Value propositions - CASETiFY is more than just a store; it's a destination with a cafe, photo spots, and rooftop. - The curated Y2K selection offers trendy and unique designs. - Magnetic designs provide diverse options for customization. - Made-to-order cases ensure a perfect fit and personalized style. - 6-month warranty ensures product reliability and customer satisfaction. # Benefits - Cute and trendy colours and patterns - High-quality products - Phone is in safe hands # Features - Cafe - Photo spots - Rooftop to chill - ILLIT Wonhee curated Y2K selection for Samsung S26 - Magnetic designs - Made to order - 6-month warranty # Call to action so if you're in Seoul you should definitely check this out # Social proof - "I love the colours and patterns they are so cute and trendy." – Female 1 (Customer) - "My sister's a huge fan of Wonhee, she loved this one so I might surprise her with it for her birthday" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer, sharing their experience and opinions about the CASETiFY store and products. # Storyline - 00:00–00:01 The video begins with a dynamic collage of CASETiFY-related images, setting the stage for an exploration of the brand's flagship store. This initial visual aims to capture attention and introduce the theme of the ad. - 00:01–00:03 00:01–00:03: The narrator introduces the CASETiFY DOSAN flagship store, inviting viewers to join her on a tour. This moment establishes the setting and introduces the purpose of the video. - 00:03–00:08 00:03–00:08: She highlights the unique aspects of the store, mentioning a cafe, photo spots, and a rooftop chill area. This expands on the initial introduction, showcasing the store as more than just a retail space and enhancing its appeal as a destination. - 00:09–00:13 00:09–00:13: The narrator showcases the ILLIT Wonhee curated Y2K selection for Samsung S26. This introduces a specific product line and emphasizes its trendiness. - 00:14–00:17 00:14–00:17: She expresses her love for the colors and patterns, calling them cute and trendy. This personal testimonial aims to build trust and convey genuine enthusiasm for the products. - 00:17–00:22 00:17–00:22: The narrator expresses her intent to surprise her sister with one of the cases for her birthday, showcasing a specific design. This adds a personal touch and highlights the product as a potential gift. - 00:23–00:27 00:23–00:27: She mentions the wide variety of magnetic designs available, targeting viewers who are tired of boring accessories. This addresses a potential pain point and showcases the product's unique features and customizability. - 00:28–00:34 00:28–00:34: The narrator emphasizes the quality of the products, highlights that they are made to order, and come with a 6-month warranty. This reinforces the value proposition and addresses potential purchase barriers by emphasizing quality and reliability. - 00:35–00:37 00:35–00:37: The video concludes with a direct recommendation for viewers in Seoul to check out the store. This reinforces the CTA and encourages local viewers to visit the flagship store.

# Ad summary A UGC-style ad featuring a woman reviewing CASETiFY phone cases, particularly those designed in collaboration with K-Pop group ILLIT's Wonhee. The ad showcases the Y2K-inspired designs and MagSafe-compatible snappy grip holders, emphasizing their functionality and durability. # Brand positioning CASETiFY is presented as a brand that collaborates with popular K-Pop artists to create trendy and fashionable phone cases. The brand aims to occupy a space in the consumer's mind as a provider of protective cases that are both stylish and functional, appealing to K-Pop fans and individuals seeking Y2K-inspired designs. The brand pushes against the norm of purely functional phone cases by aligning with pop culture and offering cases that are seen as fashionable accessories. The brand positioning balances functionality and emotional appeal, with a focus on trendiness. # Product The advertised product is a range of Samsung Galaxy S26 phone cases designed in collaboration with Wonhee from the K-Pop group ILLIT. The cases feature Y2K-inspired designs chosen by Wonhee. These cases are compatible with MagSafe technology and come with snappy grip holders and stands, making them perfect for watching videos or filming. The ad highlights that the cases are lightweight and durable, addressing purchase barriers by emphasizing both style and functionality. There are various designs to appeal to a wider range of tastes. # Visual style The ad's overall aesthetic is casual and vibrant, with a UGC feel, giving it an authentic tone. It uses a combination of static shots and quick cuts to maintain viewer engagement, with a pace of approximately 10-15 cuts per minute. The visuals are colorful, with a focus on showcasing the product designs and brand collaboration. # Hooks Spoken: Guys, who's your bias in ILLIT? Text overlay: Guys, who's your bias in ILLIT? / 여러분의 아일릿 최애는 누구인가요? Visual: 00:00–00:02: The woman is outside in front of a modern building. She wears a black leather jacket and is looking to her right, touching her chin with her finger. # Funnel stage Consideration # Pain points The need for durable and stylish phone cases that meet everyday functional requirements. # Value propositions - MagSafe compatibility allows for versatile use with accessories and easy removal/attachment - Snappy grip holders and stands provide convenience for hands-free viewing and filming - Lightweight and durable cases ensure long-lasting protection without added bulk - Y2K-inspired designs offer a trendy and fashionable look # Benefits - Perfect for watching videos or even filming - Stylish phone protection # Features - Y2K inspired designs - MagSafe compatible snappy grip holders and stands - Lightweight - Durable # Call to action None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer who is a K-pop fan sharing her experience with the product. # Storyline - 00:00–00:02 The woman asks who viewers’ “bias” is in the K-pop group ILLIT, mentioning that hers is Wonhee, and it is insinuated that she is a fan of the group. - 00:02–00:06 The woman announces that she went to CASETiFY Seongsu to see Wonhee and CASETiFY's collab collection. - 00:06–00:12 The woman shows off the Y2K inspired designs and says that Wonhee picked them for the new Samsung Galaxy S26. - 00:12–00:19 The woman focuses on the MagSafe compatible snappy grip holders and stands, touting that they are perfect for watching videos or even filming. - 00:20–00:23 The woman says that the phone cases are lightweight and durable as well as cute, which builds on the previous section. - 00:24–00:30 The woman says, “So, if you're gonna get a Galaxy S26 or if you're a K-pop fan just as myself, this might be your sign.”

# Ad summary This ad promotes Casetify's custom phone cases and features a female customer demonstrating how to create a sentimental gift for her partner using the brand's user-friendly interface and design tools, along with its new filters. # Brand positioning Casetify is presented as a user-friendly platform that makes personalized gifts effortless and aesthetically pleasing. The brand differentiates itself in the custom phone case market with its advanced AI design intelligence and a focus on sentimental value, enabling users to turn ordinary photos into artistic collages. The brand aims to occupy a unique space by empowering users to create emotionally resonant, personalized products. Casetify aligns with a lifestyle of creativity, sentimentality, and self-expression, as well as pushing against the norm of generic, mass-produced phone cases. With its focus on photo-based customization, Casetify primarily emphasizes emotional brand positioning, enabling users to create one-of-a-kind gifts with personal significance. # Product The advertised product is Casetify's custom phone case, specifically the Glaze Case MagSafe compatible model, designed for creating personalized gifts using one's photos. The case offers a simple user experience; it only requires uploading photos through the Casetify app, and the AI design intelligence instantly composes these photos into aesthetic grid combinations. This feature addresses a user pain point around spending a lot of time or effort on design choices. The new case also features an anti-peel, anti-scratch finish and a shine to enhance the appearance of the design. The custom phone case, according to the ad, is ideal for creating sentimental gifts for partners or loved ones. The USP is the ease and speed of customization, with the ad asserting that it only takes 15 minutes to make, thanks to features like Smart Photo Grid and AI-driven design. A key advantage highlighted is the availability of new filters—Retro Rainbow, Digicam, or Classic Mono—to instantly transform ordinary photos into an aesthetic grid. # Visual style The ad has a polished aesthetic that is a mix of user generated content and a commercial feel. It features a mix of quick cuts and static shots. The pacing is quick, with cuts timed to the music beats and voiceover lines. The production quality indicates a blend of UGC and polished commercial elements, aligning with a modern and engaging tone. The visual motif includes close-up shots of the Casetify app interface and a tan-skinned influencer. # Hooks Spoken: 00:00–00:03: I've just won the Best Girlfriend award making the most personal gift ever using CASETiFY. Text overlay: 00:00–00:03: The most perfect personalised... Visual: 00:00–00:03: From a low angle, a light-skinned person wearing jeans and a black sweatshirt is sitting on a white couch and receiving a gift wrapped in tan-colored paper and tied with a black ribbon. A pair of tan-skinned hands is giving them the gift from just outside the frame. In the top left corner of the shot, a tan colored credenza can be seen. # Funnel stage Consideration # Pain points The frustration of spending a lot of time on making a personalized gift that requires effort and design choices. # Value propositions - The Glaze Case's anti-peel and anti-scratch features and shine finish makes it a durable and long-lasting option that your partner will love - Casetify makes creating a custom phone case super quick and easy. - Casetify’s technology and tools are designed to make aesthetic creations. # Benefits - Create most personal gift ever - Takes no effort - Photos are instantly composed into aesthetic combinations - Turns normal looking photos into an aesthetic grid - Super quick and easy to customize # Features - AI Design Intelligence - Smart Photo Grid - Signature Rainbow Filter - Retro Rainbow Filter - Digicam Filter - Classic Mono Filter - Glaze Case MagSafe compatible - Anti-peel - Anti-scratch - Shine finish # Call to action Design your own memory case at casetify.com today. # Social proof - "I've just won the Best Girlfriend award making the most personal gift ever using CASETiFY" – Female 1 (Customer) # Point of view - Customer 100% – The ad is delivered from the perspective of a customer of the brand. # Storyline - 00:00–00:03 00:00–00:03: A close-up shot shows a pair of hands holding and giving a gift wrapped in brown paper and tied with a black ribbon. The woman’s voiceover states, "I've just won the Best Girlfriend award making the most personal gift ever using CASETiFY." - 00:03–00:06 00:03–00:06: The shot cuts to a woman holding up a CASETiFY custom phone case covered in photos. She points at the case, saying, "and little does he know it took no effort at all." - 00:06–00:10 00:06–00:10: A title card with the words CUSTOM PHOTO CASES appears as the woman holds up the phone case. She states that "literally nobody does custom phone cases like CASETiFY". - 00:10–00:16 00:10–00:16: A phone displaying the CASETiFY app is shown in the shot. As the woman’s voiceover states, "all you do is upload your photos," the phone shows a user interface of the app. - 00:16–00:21 00:16–00:21: The phone in the shot shows various photos, and the woman’s voiceover says that, "I've chosen a few like this one from me and my partner's first holiday together because I want it to feel super sentimental." - 00:21–00:24 00:21–00:24: Back on the app, the woman’s voiceover says that, "and this only took me 15 minutes to make," while a screen shot of the app is shown and the text overlay, AI DESIGN INTELLIGENCE is shown. - 00:24–00:30 00:24–00:30: Back on the app screen, the woman’s voiceover explains that, "because the photos are instantly composed into aesthetic combinations using Smart Photo Grid and AI design intelligence." - 00:30–00:35 00:30–00:35: The woman shows the different filter options on the app, and explains that, "after 15 years of the signature CASETiFY Rainbow Filter, you can now apply one of the three new filters," naming off "Retro Rainbow, Digicam or Classic Mono," adding that they "instantly turns your normal looking photos into an aesthetic grid." - 00:35–00:38 00:35–00:38: A shot of the woman wrapping a CASETiFY gift in brown paper is shown while she says that, "I literally cannot wait for him to see this." - 00:38–00:44 00:38–00:44: A close up shot of the custom phone case shows it with a black lanyard attached. The woman says that, "I chose the Glaze Case for this gift because it's anti-peel, anti-scratch and has that shine finish which my partner loves." - 00:44–00:48 00:44–00:48: The woman is now holding up the custom phone case and states that, "this case was super quick and easy to customize and it makes the perfect gift for your partner or a loved one." - 00:48–00:51 00:48–00:51: In the final shot, the woman is still holding up the custom phone case, which is covering the lower half of her face, while a text overlay appears over it that reads, DESIGN YOUR OWN MEMORY CASE AT CASETIFY.COM. She says, "Design your own memory case at casetify.com today."

# Ad summary A creator promotes Casetify's MagSafe Compatible Glaze Case and highlights the ability to fully customize the case with the buyer's own photos. The ad emphasizes how easy and fast it is to create a personalized case with Casetify. # Brand positioning Casetify is presented as a brand that offers customizable and stylish phone cases. The brand emphasizes self-expression through personalized designs. It differentiates itself by providing a user-friendly customization process and offering a variety of grid layouts and filters. The brand aligns with a tech-savvy and fashion-conscious lifestyle, promoting the idea that phone cases can be both functional and expressive. # Product The featured product is Casetify's MagSafe Compatible Glaze Case, a customizable phone case designed for iPhones. The ad highlights that customers can upload their own photos and choose from various grid layouts with 36, 21, and 12 grid options to create a personalized collage. The case also offers three signature filters: Classic Mono, Retro Rainbow, and Digicam, to add a unique look. The product is described as anti-scratch and anti-peel, emphasizing its durability and quality. The process of creating the case is presented as quick and easy, taking only 15 minutes. The case is framed as a perfect gift for family, friends, or partners. # Visual style The ad has a polished, UGC-style aesthetic. It blends quick cuts, close-ups, and static shots to showcase the product and the customization process. The video features natural lighting in many shots, mixed with clean product shots in bright light. The editing rhythm is fairly quick, with cuts timed to match the voiceover. There is a deliberate attempt to create a relatable and authentic feel. # Hooks Spoken: Female 1: Can you believe that you can turn your camera roll into a phone case with Casetify? Text overlay: turning my / camera roll / INTO A / phone case / can you believe that Visual: 00:00–00:01 Woman stands centered in the frame, indoors, in front of a wall with a collage of nine pictures of herself and text saying "turning my camera roll into a phone case." She is light-skinned, with long dark hair, wearing a black top, black leather jacket, and light makeup. She's holding a phone case in front of her face with the same collage of pictures. / 00:01–00:03 Woman standing outside on a sunny day with light snow, in front of a white SUV. She's light-skinned, with long dark hair, wearing a black top, a white scarf, a gray pair of pants and a black leather jacket, holding a black binder in her right hand and the photo collage phone in her left hand. Her mouth is moving, though she is not speaking. # Funnel stage Consideration # Pain points The ad addresses the frustration of wanting a phone case that is both stylish and personal but also durable and protective. The visuals highlight the ease of customization and the product's ability to enhance personal style, directly addressing a desire for a unique and practical phone accessory. # Value propositions - Personalized phone case made from your camera roll - Quick and easy customization process - Durable and protective glaze case - Stylish accessory that enhances your look - Perfect gift for family, friends, and partners # Benefits - Easy to customize - Takes only 15 minutes to make - Looks stylish and personalized - Protects phone from scratches and peeling - Outfits look 10 times better # Features - MagSafe compatible glaze case - Customizable with personal photos - 36, 21, and 12 grid options - Three signature filters: Classic Mono, Retro Rainbow, Digicam - Anti-scratch - Anti-peel # Call to action Customize your case now at CASETiFY.COM # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer reviewing the phone case, using personal anecdotes and direct endorsements. # Storyline - 00:00–00:04 The presenter asks if the viewer can believe they can turn their camera roll into a phone case with Casetify, then presents a phone case with photos on it. - 00:04–00:09 The presenter shows the Casetify phone case and describes that it is filled with photos from her trip to Vancouver and her 20th birthday. This moment is presented from the brand's perspective, showcasing the versatility and customization options for the phone case. - 00:09–00:12 The presenter shows the Casetify product box and states that it only took her 15 minutes to make the phone case, highlighting the ease and efficiency of the customization process. The tone is enthusiastic and positive, aimed at enticing the audience with a quick and rewarding experience. - 00:12–00:24 The presenter shows the Casetify interface and describes how to create a custom phone case, step by step, showing how to upload photos, choose a grid layout (36, 21, and 12 grid options), and pick a filter (Classic Mono, Retro Rainbow). This part of the ad serves as a how-to guide, walking the audience through the process and showcasing the different creative options available. - 00:24–00:26 The presenter says that the Digicam filter gives the phone case a "cool, it girl look." This helps frame the case as a fashionable item, not only practical but also on-trend. - 00:26–00:29 The presenter highlights that the Casetify AI will arrange everything for you. This is a continuation of the previous moment, focused on showing the app interface. - 00:29–00:34 The presenter states that the Casetify phone case is not just pretty but is also anti-scratch and anti-peel. The visuals transition to show the product being handled and tested. This part is designed to reassure the audience about the product's durability and quality. - 00:34–00:38 The presenter says that the case has made her outfits "look ten times better," highlighting its impact on her personal style. This is presented from the customer's point of view, enhancing the aspirational aspect of the product. - 00:38–00:44 The presenter wraps up by recommending the phone case as the perfect gift for family, friends, or partners and urges viewers to customize their case at Casetify.com. This provides a clear call to action and reinforces the product's appeal as a thoughtful and personalized gift option.

# Ad summary This ad showcases Casetify's phone cases for the new Samsung Galaxy S26 with a celebrity endorsement. # Brand positioning Casetify is presented as a trendy and stylish brand, offering customizable and protective phone cases. The brand emphasizes self-expression through unique designs and collaborations, positioning itself as a leader in fashionable tech accessories. Casetify aims to resonate with consumers who value individuality and quality in their tech accessories, offering a blend of protection and personal style. They follow the trend of celebrity endorsements, aligning with influencers to boost brand visibility and credibility among their target demographic, reinforcing its image as a go-to brand for stylish and protective phone cases. # Product The advertised product is a Casetify phone case designed specifically for the Samsung Galaxy S26. The case is decorated with a pattern of white bows and stars on a cream background. The case also features a black circular grip on the back with a silver crystal-like heart design. A beaded charm is attached to the side of the phone case, featuring silver beads and a dangling silver cross. This phone case seems focused on aesthetic and design. # Visual style The ad uses a polished, studio-shot aesthetic with a soft, diffused lighting to highlight the product and model. The image has a clean and modern look, with a focus on detail and visual appeal. The gradient background adds depth and visual interest, while the typography is simple and legible, enhancing the overall scannability and stop power in the feed. The overall visual style aligns with contemporary fashion and lifestyle branding. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Design and aesthetic. # Benefits - Aesthetic appeal # Features - Samsung Galaxy S26 Phone Case - Design with bows and stars - Includes grip with heart design - Includes beaded charm with cross # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the product and its features, highlighting its design and compatibility with the latest phone model, driving a sense of urgency and relevance. # Storyline - The ad opens with a close-up of a stylish model holding a Casetify phone case designed for the Samsung Galaxy S26. This captures the viewer's attention and introduces the product being showcased, aiming to spark interest in the product through an aesthetic presentation (Brand POV). - The focus shifts to the phone case itself, highlighting its design and features, including the bow and star pattern, the grip, and the beaded charm. This provides a closer look at the product's aesthetic appeal and functionality, inviting the viewer to appreciate the product's design elements (Brand POV). - The ad concludes with the text "NEW FOR SAMSUNG GALAXY S26", emphasizing the product's compatibility with the latest phone model. This reinforces the product's relevance and encourages viewers to consider purchasing it if they own or plan to own the specified phone, driving a sense of urgency and relevance (Brand POV).

# Ad summary This ad by Casetify showcases its phone cases, especially for the new Samsung Galaxy S26. It emphasizes the importance of protecting new phones. The ad presents a visual comparison of a phone without a case that is damaged versus a phone with a Casetify case that is undamaged, which visually presents the value of Casetify's protective cases. The ad also highlights the stylish design options available. # Brand positioning Casetify is presented as a provider of protective and stylish phone cases, especially known for being a leading brand of customizable phone cases. The brand emphasizes both protection and design, suggesting it sits at the intersection of utility and personalization. The brand does not shy away from fashion-forward designs and seeks to position itself as the go-to choice for consumers looking to protect their devices without sacrificing style. # Product The product featured in this ad is a phone case designed for the new Samsung Galaxy S26. The case is black with a white graphic design featuring the words "Crush On You." It is presented as a protective accessory that prevents phone damage, as demonstrated by the damaged phone shown alongside it. The phone cases offer stylish designs, allowing users to personalize their devices while keeping them safe. The ad addresses the purchase barrier of phone damage by showcasing the effectiveness of the case in preventing cracks and other physical harm. # Visual style The ad features a split-screen style with a damaged phone on one side and a protected phone on the other, providing a clear visual contrast. The ad has a clean, studio-shot production quality. The typography is large and bold, designed to be easily scannable. The color palette is simple, focusing on black, white, and a gradient blue background. The overall effect is attention-grabbing and designed for quick consumption in a social media feed. # Hooks Headline: Save Your New Phone # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is damaging a new phone, potentially leading to costly repairs or replacement. "Save Your New Phone" # Value propositions - Phone protection and fashionable design for new Samsung Galaxy S26 # Benefits - Save Your New Phone # Features - Protection - Design # Call to action None used. # Social proof - None used. # Point of view - Customer: Displaying the cracked, unprotected phone presents the customer's fear of damaging a new phone. # Storyline - The ad opens by showing a broken Samsung Galaxy S26. This creates a sense of fear by highlighting the potential damage that can occur to a new phone if it is not protected. The audience experiences it from the customer's POV. - Next, the ad presents a Casetify phone case on an intact phone. The shift demonstrates the protective capabilities of the case and shows how customers can safeguard their investment with a phone case. The audience experiences it from the brand's POV. - The ad ends with a callout of the case’s ability to offer both protection and design, particularly for the Samsung Galaxy S26. This reinforces Casetify's brand positioning as a provider of phone cases that are both functional and fashionable. The audience experiences it from the brand's POV.

# Ad summary A woman presents a Casetify phone case that she customized with photos as a gift to her mother. She walks through the process of customizing the case and shares the features of the case. # Brand positioning Casetify is presented as a brand that specializes in customizable phone cases and accessories, enabling customers to create personalized items that reflect their unique style and memories. The brand emphasizes the emotional value of its products, particularly in the context of gift-giving, by allowing customers to design cases featuring personal photos and sentimental designs. Positioned as a user-friendly option, Casetify offers design tools and features like AI-assisted arrangement and filter options that make customization accessible and efficient. Casetify phone cases differentiate from standard options by offering consumers the ability to fully customize the design using unique designs and personal photos, which positions the cases as sentimental gifts. # Product The product featured is a Casetify Glaze Case MagSafe compatible phone case that can be customized with personal photos. The ad demonstrates how to upload photos to the Casetify website, where the AI design intelligence automatically arranges them neatly onto the case layout. The user can also apply filters such as Classic Mono, Retro Rainbow, or Digicam to cohere the photos’ visual styles. The Glaze Case is highlighted for its scratch-resistant MagSafe glossy finish, anti-peel, and anti-scratch properties, ensuring durability and a sleek look. The ability to personalize the case with meaningful memories, combined with practical features like scratch resistance, makes it a sentimental yet functional gift. # Visual style The ad features a blend of UGC-style footage and polished product shots. The editing includes quick cuts and screen recordings, creating a dynamic pace and cuts align with beats in the music. The production quality is high, with clear shots. This enhances the ad's appeal, making it feel authentic and professional. # Hooks Spoken: My mom loves sentimental gifts. Text overlay: This CASETiFY gift might make me daughter of the year Visual: 00:00–00:01: A young Asian woman with long black hair stands indoors, holding a navy blue Casetify gift bag with gold stars. She wears a gray tank top and a delicate gold necklace. She is smiling at the camera and standing in front of a mirrored closet with decorative contents. # Funnel stage Consideration # Pain points Difficulty finding a sentimental and personalized gift, as suggested by the speaker's desire to give her mom something she'll truly appreciate. "My mom loves sentimental gifts." # Value propositions - Create a sentimental gift with the ability to customize the phone case with personal photos. - Easy to design with the AI design intelligence that automatically arranges the photos. - Durable phone case with the scratch-resistant, anti-peel, and anti-scratch features. - Personalized phone case that is unique and reflects the user's personal style. # Benefits - Create a sentimental gift - Easy to design - Durable phone case - Sleek look - Personalized phone case # Features - Customizable phone case - AI design intelligence - Scratch-resistant - Magsafe glossy glaze case - Anti-peel - Anti-scratch - Sleek shine finish # Call to action Head to CASETiFY.com now # Social proof - "My mom said this one of her favourite gifts to date" – Female 1 (Customer) # Point of view - Customer 100% – A woman shares her experience creating a personalized phone case for her mother and shows her mother's reaction to receiving the case as a gift. # Storyline - 00:00–00:02 The ad begins with a woman holding a Casetify gift bag, suggesting it contains a special present. - 00:02–00:03 The woman delivers the gift to her mother, who is sitting on a bed. - 00:03–00:07 The mother opens the gift to reveal a customized Casetify phone case with photos of their memories together, expressing excitement about the sentimental gift. - 00:07–00:08 Switching perspective, the ad shows a screen recording of uploading photos to the Casetify website. - 00:08–00:13 The screen recording highlights the automatic arrangement of photos using AI design intelligence. - 00:13–00:18 The recording shows selecting a Classic Mono filter to make the photos look cohesive, and mentioning there are other filter options available. - 00:18–00:23 The woman highlights how easy and fun it was to choose memories for the case, emphasizing the quick 5-minute design process. - 00:23–00:25 The ad highlights how she selected a scratch-resistant glaze case with MagSafe, with a screen recording of options on the website. - 00:25–00:29 The ad showcases the case's anti-peel, anti-scratch features, and its sleek shine finish. - 00:29–00:32 The ad returns to the mother using the phone case, who says it’s one of her favorite gifts to date. - 00:33–00:37 The woman encourages viewers to create a case for their loved ones, directing them to Casetify.com.

# Ad summary This ad promotes Casetify phone cases, focusing on their customization options and how they can reflect individual style and memories. The ad features a user showcasing different case designs, editing them on a computer, and highlighting the protective features. # Brand positioning Casetify is positioned as a brand that encourages self-expression through customizable tech accessories. They embrace personalization, allowing customers to showcase their unique style and memories on their phone cases. Casetify positions itself as a brand that blends functionality and aesthetics, offering slim and protective cases that also serve as a canvas for personal expression, while also keeping up with current tech trends such as digicam. # Product The featured product is Casetify's customizable phone case, which allows users to personalize their phone case with a collage of photos. The cases are presented as being slim and protective, while also serving as a canvas for personal expression. The ad emphasizes the ease of customization, with users able to create a photo grid on the Casetify website, choosing from mono, retro rainbow, or digicam designs. The ad also mentions that the cases use design intelligence to display energy on a three-way smart photo grid, that can be changed by the user. Casetify phone cases are functional and allow people to express their style with their phones. # Visual style The ad features a UGC style aesthetic with natural lighting and quick cuts. The production quality feels authentic with a mix of static shots and handheld camera movements. There is no consistent pace but cuts are timed to the speaker. # Hooks Spoken: 00:00–00:02: Your phone is an expression of you. Text overlay: 00:00–00:02: your / 00:00–00:02: expression Visual: 00:00–00:00: A person is wearing a yellow shirt and white skirt as they hold their phone with a Casetify case with many photos. The shot is filmed from a close up angle with a stationary camera. / 00:00–00:01: A person is wearing a green cardigan and a zebra shirt while holding their phone with a Casetify case with many photos. The shot is filmed from a close up angle with a stationary camera. / 00:01–00:02: A person puts their phone with a case into their jean pocket. The shot is filmed from a close up angle with a stationary camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that off-the-rack phone cases do not allow self expression: “Your phone is an expression of you,” implicitly contrasting the generic cases with the ability to customize one’s own case to match their life. # Value propositions - Showcase your life with a custom phone case collage. # Benefits - Expresses you - Showcases your journey - Fits you better # Features - Customizable with photos - Slim and protective # Call to action Express your life through your case at Casetify.com # Point of view - Customer 100% – The entire ad is presented from the perspective of a user who is expressing her love for her phone case with photos. # Storyline - 00:00–00:02 00:00–00:02: A series of quick shots show a phone case with many photos as a person poses with it in different outfits. The implication is that each person has a unique personal style and the phone case can match it. - 00:02–00:03 00:02–00:03: A person places the phone with the case into their back pocket. The implication is that the phone holds many memories. - 00:03–00:04 00:03–00:04: A couple is laughing as they take a selfie together with the phone with the case. The shot implies that the phone holds the good and the bad memories. - 00:04–00:06 00:04–00:06: A person holds the phone case in front of a snow covered lawn to show the full case. This is to show how the phone travels with them on their journey. - 00:06–00:11 00:06–00:11: A montage of memories is shown, followed by a clip of a couple having a picnic and coloring. The ad is trying to convince the audience that the case helps them look back to beautiful moments such as that one time they found the most beautiful picnic spot and just colored for hours. - 00:11–00:12 00:11–00:12: A person is holding the phone with the case and looking at it. This is to imply that the case expresses that about them. - 00:12–00:17 00:12–00:17: The narrator is customizing a phone case with a collage of photos on a computer. This is to show how the consumer can customize the case to showcase them and their journey. - 00:17–00:21 00:17–00:21: A person is looking at different case design options on a computer. This is to show how there are mono, retro rainbow, and digicam design options available. - 00:21–00:26 00:21–00:26: A narrator is on the screen, followed by the computer screen that is being edited with many layout options. This is to show how the design intelligence displays energy on a three way smartphone grid. - 00:26–00:28 00:26–00:28: A person is looking at a design on the computer screen. This shows how changes can be made to the case to fit the user better. - 00:28–00:32 00:28–00:32: The narrator is unboxing a new phone case with a collage of photos. The implication is that the case is not only slim and protective, but expresses you. - 00:32–00:37 00:32–00:37: The narrator is holding the phone case with photos and looking at it in different positions. The intent is that the consumer should express their life through their case at Casetify.com.

# Ad summary This ad showcases CASETiFY phone cases and their MagSafe compatibility. The ad features an overlay of a customer review asking about MagSafe capability and a response from the CASETiFY support team confirming the cases' compatibility with MagSafe and Qi-wireless charging. # Brand positioning CASETiFY is presented as a provider of stylish and functional phone cases. The brand is positioned as responsive to customer needs, as demonstrated by the support team addressing customer inquiries directly in the ad. The brand also emphasizes the quality of its products through the use of high-quality materials and built-in magnets. CASETiFY aligns with a lifestyle that values both aesthetics and technology. The brand strives to sit at the intersection of utility and design, offering products that are not only visually appealing but also highly functional. The brand strives to offer functional product differentiation. # Product The ad features CASETiFY phone cases, specifically highlighting their MagSafe compatibility. The cases are designed for iPhone models and feature high-quality magnets that support full MagSafe and Qi-wireless charging capabilities. The showcased cases feature various designs, including a white marble pattern and a black phone case. The cases are shown with accessories like a phone grip and a pearl beaded phone strap, which suggests the brand has an affinity for customization. The USPs are the built-in magnets for MagSafe and Qi-wireless charging, addressing potential purchase barriers related to wireless charging compatibility. The cases are presented as a stylish and functional solution for users who want to protect and enhance their phones with advanced charging technology. # Visual style The ad has a clean, polished aesthetic with bright, even lighting and a minimalist background. The editing is simple, with static shots and clear text overlays. The production quality is high-end, giving a commercial feel. The pacing is slow and consistent, with static shots held for several seconds each. The cuts are timed to the music beats, creating a subtle rhythm. # Hooks Text overlay: 00:00–00:05: Juliana Silva (Comment bubble) / 00:00–00:05: ⭐⭐⭐⭐⭐ (Comment bubble) / 00:00–00:05: Q. Is the iPhone 17e case MagSafe compatible? (Comment bubble) Visual: 00:00–00:05: The shot is an overhead, medium close-up of three iPhones lying on a white surface. One iPhone has a white case with a phone grip attached. Another iPhone has a black case. The final phone has a white case with a pearl beaded phone strap. An overlay showing a customer review appears on the top left of the frame. Another overlay pops up with the brand's response confirming MagSafe compatibility. The lighting is bright, casting soft shadows on the surface. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the uncertainty of phone case compatibility with MagSafe and Qi-wireless charging, as indicated by the customer question: "Q. Is the iPhone 17e case MagSafe compatible?" # Value propositions - High-quality magnets are built-in for full MagSafe and Qi-wireless charging compatibility. # Benefits - Full MagSafe and Qi-wireless charging compatibility. # Features - High-quality magnets - Full MagSafe compatibility - Qi-wireless charging compatibility # Call to action None used. # Social proof - "Q. Is the iPhone 17e case MagSafe compatible?" – Juliana Silva (Customer) # Point of view - Customer 50% – The ad begins with a customer question. - Brand 50% – The ad uses the support team to respond to the question. # Storyline - 00:00–00:01 The ad begins with a customer review displayed on screen, inquiring whether the iPhone 17e case is MagSafe compatible. This sets up a problem/question to be answered. - 00:01–00:05 The ad then shows a support team response confirming that the cases have built-in high-quality magnets for full MagSafe and Qi-wireless charging compatibility. This directly answers the customer's question and provides a solution.

# Ad summary In this ad, a creator recommends Casetify's customizable phone cases. She shares that she created a phone case by uploading her photos, selecting a filter, and was able to fully customize the case in under fifteen minutes. She encourages viewers to customize their own phone case at Casetify.com. # Brand positioning Casetify is presented as a brand that values self-expression and personalization. The brand empowers customers to create unique phone cases that reflect their individual style and interests. It offers a fun and easy way for customers to showcase what's important to them through their everyday accessories. The brand seems to be trying to occupy the space of being accessible and customizable. By offering personalized designs through their phone cases, Casetify empowers users to turn ordinary accessories into personalized mementos. # Product Casetify sells phone cases that can be personalized with photos. The ad features the product being customizable through the Casetify website. The creator selected the "retro rainbow" filter to apply to the photos. Casetify made the process easy and the creator fully customized the case in under fifteen minutes. The creator recommends inviting your friends and family to customize their own phone cases at CASETIFY.com and create something that is completely unique. # Visual style The ad has a casual, UGC style, likely filmed on a phone. It features bright, natural lighting and quick cuts between the creator and screen recordings. # Hooks Spoken: Female 1: As you can see I got the coolest phone case and I wanna tell you a little bit about the story behind it. Text overlay: As you can see I got the coolest phone case / and I wanna tell you a little bit about the story behind it Visual: 00:00–00:02 The creator stands centered in front of white curtains. She holds up her phone to the camera, which features a black Casetify phone case with a collage of photos arranged in a grid with a retro rainbow filter on them. She wears a pink and black striped long sleeve shirt and light wash jeans. / 00:02–00:04 A close up of the phone case that is held in someone’s hand. Their fingernails are painted red and they wear a gold ring. The background is a white curtain. # Funnel stage Middle of funnel (Consideration) # Pain points Viewers want a way to express their unique personality and interests. # Value propositions - Customize their own phone case at CASETIFY.com. - Casetify made the process easy - fully customized in under fifteen minutes # Benefits - Create something that is completely unique # Features - Customizable phone case - Can upload photos - Has filters - MagSafe compatible # Call to action Customize their own phone case at CASETIFY.com # Social proof - "As you can see I got the coolest phone case..." - "CASETiFY made this process so easy..." - "I just picked my photos chose the retro rainbow filter and I had my phone case fully customized in under fifteen minutes." # Point of view - Customer 100% – The entire ad is told from the perspective of a customer, who is talking about a phone case they ordered. # Storyline - 00:00–00:04 The creator introduces her new custom phone case. - 00:04–00:11 00:04–00:11 The creator shares she included photos of making and buying coffee, since anything coffee-related sparks joy for her. - 00:11–00:16 00:11–00:16 The creator then shares she chose photos that sparked joy and reminded her of her favorite activities to add to the phone case. - 00:16–00:26 00:16–00:26 The creator discusses how Casetify made the process easy. She picked her photos, chose the retro rainbow filter, and fully customized her phone case in under fifteen minutes. - 00:26–00:33 00:26–00:33 She recommends inviting your friends and family to customize their own phone case at CASETIFY.com and create something that is completely unique.

# Ad summary This ad features a stylized portrait of an Asian man wearing a black leather jacket against a soft grey background. The Casetify logo appears in the top left corner of the image, and the bottom left corner contains the text, "i5 CASETiFY ANNIVERSARY: 15 FOR i5". # Brand positioning CASETiFY is positioned as a stylish and modern tech accessories brand that targets consumers who value self-expression through personalized and high-quality products. The brand promotes individuality and aligns with a lifestyle that emphasizes creativity and personal style. The brand seems to ignore category norms by emphasizing artistic collaborations and unique designs, setting itself apart from competitors who may focus on purely functional or minimalist aesthetics. The emotional positioning is very strong, with an emphasis on feeling empowered through personalized and stylish accessories. # Product The product being advertised in this image is a custom phone case by CASETiFY, part of the brand's broader range of tech accessories. The ad focuses on the brand's aesthetic and collaborative appeal rather than specific functional details. The case is implied to be for an iPhone, with the text at the bottom reading, "i5 CASETiFY ANNIVERSARY: 15 FOR i5". It is designed for individuals who want to express their unique style and personality through their tech accessories. The ad addresses the pain point of generic phone cases by offering a platform for personalization and unique designs. # Visual style The ad utilizes a clean, modern visual style with a focus on high-fashion aesthetics. The production quality is highly polished, resembling a professional studio shoot. There is a soft color grading which emphasizes the contrast between the black leather jacket and the light grey background. The typography is integrated cleanly, providing clear information without being intrusive. The style contrasts slightly with typical platform-native content, which gives it a higher stop power in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - i5 CASETiFY ANNIVERSARY: This suggests that the anniversary is a key selling point that the customer may want to know. # Benefits - None used # Features - i5 CASETiFY ANNIVERSARY: 15 FOR i5 # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall image presents a curated, aspirational view of the CASETiFY brand through high-fashion visuals and subtle product placement. # Storyline - The ad showcases a stylish portrait of an Asian man in a leather jacket, looking upwards. This is intended to create a sense of aspiration and coolness, associating the brand with a high-fashion aesthetic. The audience is experiencing this moment from the brand's perspective, aiming to convey its connection to contemporary style and artistic collaboration. - The CASETiFY logo and anniversary text are placed in the corners, subtly branding the image and reminding the audience of the company's ongoing relevance. The brand tells this part of the story, reinforcing its identity and celebrating its milestone.

# Ad summary This ad promotes Casetify phone cases featuring an influencer holding a yellow phone case. The ad highlights the brand's 15th anniversary. # Brand positioning Casetify is presented as a brand that collaborates with cultural figures, positioning itself at the intersection of technology and personal expression. The company presents itself as a lifestyle brand that enhances self-expression and individuality, which are both values the customer should care about. Casetify likely aligns with a younger demographic interested in customizing their tech accessories, and is presented as fun and style-forward rather than strictly functional. # Product The product is a yellow Casetify phone case. The case has a circular design element on the back and protects the phone while allowing for self-expression. The phone case is for anyone who wants to protect their phone in a stylish way, especially if they value aesthetics and collaborations with artists and influencers. This limited edition case is part of Casetify's 15th-anniversary collection, emphasizing the brand's established presence and ongoing innovation in the tech accessories market. # Visual style The ad features a clean, studio-shot aesthetic with a focus on the product and the influencer. The production quality is high, with professional lighting and attention to detail. The image treatment includes subtle color grading to enhance the vibrancy of the phone case and create a cohesive visual. The typography is integrated cleanly, with the logo and anniversary text presented in a modern sans-serif typeface. The overall style is modern and fashion-forward, aiming to appeal to a style-conscious audience. # Hooks Headline: None used # Funnel stage Top of funnel # Pain points None used. # Call to action None used. # Point of view - Brand: The brand logo appears in the top left corner and the 15th anniversary callout in the bottom left both highlight that this ad is from the brand's POV. - Customer: The image of the influencer with the phone case is to show how the customer might incorporate it into their everyday style. # Storyline - The ad starts with an influencer holding up a Casetify phone case, showcasing the product directly while simultaneously showcasing a cultural icon's style. This moment aims to capture attention through the use of a celebrity and establish the brand's relevance in fashion and culture. This part of the story is being told from the brand's perspective by featuring the product and the influencer. - The ad highlights Casetify's 15th-anniversary to communicate brand heritage and reliability. It's intended to reassure potential customers of the brand's longevity and trustworthiness. The brand is showcasing its milestone to foster a sense of loyalty and credibility.

# Ad summary This ad features a person holding a bright yellow Casetify phone case in front of a pink background. The text promotes Casetify's 15th anniversary. # Brand positioning CASETiFY is presented as a youthful and trendy brand that is focused on phone cases and tech accessories. The brand is positioned as a leader in design and protection, offering a wide range of customizable options. By collaborating with popular figures and celebrating its 15th anniversary, CASETiFY emphasizes its relevance and longevity in the market. The brand aims to resonate with a digitally savvy audience that values both functionality and self-expression through their tech accessories. # Product The advertised product is a CASETiFY brand phone case, specifically designed for iPhones. The case is bright yellow and includes a blue circular grip stand on the back for enhanced handling. This grip stand is made up of multiple smaller circles. The product combines protection with trendy design, aligning with the brand's focus on customization and self-expression. The case is presented as an essential accessory that enhances the user's phone experience, offering both functionality and style. # Visual style The visual style of the ad is clean and modern, with a focus on vibrant colors and clear product presentation. The use of a solid pink background and bright yellow phone case creates a visually striking contrast that grabs attention. The image appears to be professionally shot with good lighting and a focus on detail. The composition is simple and direct, ensuring that the viewer's eye is drawn to the product and its key features. The overall aesthetic feels contemporary and trendy, aligning with CASETiFY's brand image as a stylish and innovative tech accessory provider. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the phone case and anniversary promotion from CASETiFY's point of view, aiming to highlight the product's features and brand identity to the audience. # Storyline - The ad opens with a person holding a yellow Casetify phone case. The intent is to introduce the product and immediately capture attention with its vibrant color and design. The audience experiences the ad from the brand’s perspective, showcasing the product's aesthetic appeal and functionality. - The product's grip stand is emphasized, highlighting the practicality and user-friendliness of the accessory. The brand is showing the audience the phone case for iPhones with its grip stand for better holding. - The Casetify logo is displayed, reinforcing brand recognition and identity. The audience sees this from the brand’s point of view, ensuring that the Casetify name is clearly associated with the product being advertised. - The text "15 CASETiFY ANNIVERSARY! i5 FOR i5" appears, indicating a celebration of the brand's milestone and suggesting a special edition or promotion. This text is intended to create excitement and a sense of exclusivity around the featured product. The brand intends for the audience to see this information to show the brand's longevity.

# Ad summary This ad features K-pop star G-Dragon promoting CASETiFY's 15th-anniversary collection. The image focuses on G-Dragon's stylish appearance and CASETiFY's branding, highlighting the collaboration between the two. # Brand positioning CASETiFY is presented as a trendy and stylish tech accessory brand. The brand aligns with a modern, youthful lifestyle and collaborates with artists and celebrities to push against the norms of standard phone cases. CASETiFY focuses on emotional brand positioning by leveraging the influence of pop culture figures like G-Dragon. # Product The ad promotes CASETiFY's tech accessories and 15th anniversary. The product's function is to provide protective and customizable cases for tech devices like phones, connecting users with trendy designs and collaborations, such as the one highlighted with G-Dragon. The USP is its association with high-profile figures and the anniversary celebration, making it a collectible item. # Visual style The ad has a high-quality, studio-shot aesthetic, with a focus on clear lighting and a clean background to highlight the subject. The visual motifs include the use of a celebrity endorsement with a minimalist design approach. The image treatment involves subtle color grading to maintain a sleek, modern feel. The overall style is sophisticated and aims to capture attention with its polished, professional appearance, ensuring high scannability in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - CASETiFY Anniversary # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's logo and anniversary callout visually represent the brand's identity. - Customer: The image of a celebrity known for style and taste offers an aspirational viewpoint for the customer. # Storyline - The ad opens with a portrait of G-Dragon, a famous K-pop star, to capture attention and create a connection between the celebrity's image and the brand. The intention is to instantly associate CASETiFY with style, fame, and trendsetting fashion, experienced from the brand's perspective. - The CASETiFY logo and the '15' branding are subtly placed to reinforce the brand's identity and highlight the anniversary celebration. The intention is to establish a sense of exclusivity and milestone achievement, experienced from the brand's perspective. - The positioning of G-Dragon in fashionable attire enhances the appeal of the product by linking it to the star's fashionable persona, encouraging the audience to perceive the brand as stylish and desirable. This association intends to influence the viewer's aspiration to emulate G-Dragon's style, experienced from the customer's perspective.

# Ad summary This ad features a person holding a turquoise Casetify phone case with a yellow grip attachment over their mouth, with the Casetify logo in the top left and the brand's 15th-anniversary logo in the bottom left corner. The ad promotes Casetify's phone cases and grip attachments in celebration of their 15th anniversary. # Brand positioning Casetify positions itself as a brand that offers customizable and stylish phone cases and accessories. The brand's identity is playful and design-focused, catering to a youthful audience that values self-expression and individuality. The brand aligns itself with bold colors, trendy designs, and personalized options. Casetify differentiates itself by offering a wide range of designs, customization options, and collaborations. The brand's positioning leans towards emotional, emphasizing individuality and self-expression through tech accessories. # Product The advertised product is a Casetify phone case and grip attachment. The phone case is turquoise with a textured, ridged pattern on the back and a black camera cutout. The case appears to be made from a durable material that offers protection for the phone. Attached to the center of the case is a bright yellow grip, which is round with concentric circles. The grip is designed to provide a secure hold on the phone and can be used as a stand. The grip addresses the purchase barrier of phone drop safety by providing a secure and easy way to hold a phone. # Visual style The ad features a clean, bright aesthetic with a focus on showcasing the product in a lifestyle context. The production quality is high, with studio-style lighting and a solid color background. The visual motif is a minimalist product display with a bold color palette. The image treatment includes background removal and color grading to make the product pop. The typography is clean and legible. The style is contemporary and eye-catching, designed to be easily scannable in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Phone case paired with grip attachment # Benefits - Secure hold on phone # Features - Phone case - Grip attachment # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand logo is positioned in the top left corner to introduce and reinforce brand awareness. - Customer: The person holding the phone case over their face is positioned centrally to demonstrate how the product looks and works in real-life interactions. # Storyline - The Casetify logo is displayed in the top left corner, immediately identifying the brand. The brand is telling the audience about its products. - A person holds a turquoise Casetify phone case with a yellow grip attachment over their mouth, showcasing the product in use. The person is showing the audience a real life depiction of the product in use. - The Casetify 15th anniversary logo is shown in the bottom left, reminding the audience of the brand's long standing presence. The brand is reminding the audience of their long standing presence and reputation.

# Ad summary The ad features a person holding a CASETiFY phone case with a PopSocket on it. It highlights the brand's anniversary. # Brand positioning CASETiFY is presented as a youthful and trendy brand, offering customizable and fashionable phone cases and accessories. It positions itself as a leader in tech accessories, focusing on individual expression and creativity through unique and personalized designs. CASETiFY deviates from traditional, minimalist phone case designs, embracing bold colors and patterns to appeal to a younger, fashion-conscious demographic. The brand aims to occupy the space of self-expression and trendiness, offering functional and stylish products. # Product The featured product is a CASETiFY phone case designed for an iPhone, shown in a vibrant turquoise color with a geometric, grooved texture on the back. The case has a circular black area for camera protection. A yellow PopSocket is adhered to the back of the case, offering enhanced grip and functionality. The product is targeted towards phone users who value both protection and personalization. The ad highlights the anniversary offer of "15 for 15", suggesting value and exclusivity during the brand's celebratory period, aiming to lower the purchase barrier by offering a special deal. # Visual style The ad has a clean and modern aesthetic, with a focus on bright colors and a minimalist background. The production quality is polished, suggesting a professional photoshoot with attention to detail in lighting and styling. The CASETiFY logo is prominently displayed, ensuring brand visibility. The overall visual style aims to capture the attention of a younger, style-conscious audience. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for both phone protection and individual expression through trendy accessories. # Value propositions - Anniversary offer: "15 FOR 15" indicates a special deal during the anniversary, possibly implying a discount or bundle offer. # Benefits - Enhanced grip - Phone protection - Personalization # Features - Turquoise phone case with grooved texture - Yellow PopSocket - Black circular camera cutout # Call to action None used. # Social proof - None used. # Point of view - Brand: The CASETiFY logo in the upper left corner reinforces brand recognition and identifies the source of the product. # Storyline - The ad opens with a person holding a phone with a bright turquoise CASETiFY case, positioned to partially cover their face. This draws attention to the product itself, showcasing its color and design while creating a playful and engaging visual from the customer's perspective. - The CASETiFY logo in the upper left reinforces brand recognition, immediately identifying the source and building brand awareness from the brand's perspective. - The tagline "15 CASETiFY ANNIVERSARY: 15 FOR 15" at the bottom highlights a special promotional offer, incentivizing purchase by framing it as a time-limited, high-value deal from the brand's perspective.