How Sassy Saints Advertises on Meta

# Ad summary A woman demonstrates how to apply Sassy Saints UV-free gel nail wraps, which require no UV light to cure. # Brand positioning Sassy Saints positions itself in the nail care market as a provider of UV-free gel nail wraps. The brand seems to align with a lifestyle of convenient beauty routines. The ad highlights ease of use and professional results at home. By offering UV-free products, Sassy Saints pushes against the norm of UV-cured gel nails, likely attracting consumers concerned about UV exposure. Its positioning is functional, offering a simpler, safer alternative to traditional gel manicures. # Product Sassy Saints UV-free gel nail wraps offer a quick, at-home gel manicure without the need for a UV lamp. The package contains 22 gel nail wraps in a light pink shade designed to fit all nail shapes. Application involves prepping the nails, applying the gel wrap, pressing it down, and then trimming and filing the excess. These wraps address the common barriers of time, cost, and potential health concerns associated with salon gel manicures. Sassy Saints provides a user-friendly solution for achieving a salon-quality manicure in minutes, emphasizing convenience and safety. # Visual style The ad has a clean, polished aesthetic with consistent neutral color grading. It uses static, overhead shots to clearly demonstrate the application process. The production quality is high, with a focus on showcasing the product and application details in a well-lit, professional manner. The pacing is moderate, allowing viewers to follow each step without feeling rushed. # Hooks Visual: 00:00–00:04: Overhead shot of a wooden table covered with a white Sassy Saints branded towel. The towel is embroidered with "SASSY SAINTS" in gold thread. A newspaper with a Sassy Saints advertisement featuring a woman with a towel on her head and sunglasses is in the background. The foreground includes a package of Sassy Saints nail wraps, a nail file, cuticle pusher, and small scissors. A hand with painted nails rotates the package to show its front and back. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the concerns of UV exposure associated with traditional gel manicures, providing a UV-free alternative. It also suggests relief from the time and expense of salon visits, offering a convenient at-home solution. # Value propositions - Achieve a gel manicure at home with UV-free gel wraps - The package contains 22 gel nail wraps to fit all nail shapes # Benefits - Achieve a gel manicure at home - No UV light needed # Features - UV-free gel wraps - 22 gel nail wraps, which fit all nail shapes # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad shows a first-person perspective of someone demonstrating the product. # Storyline - 00:00–00:04 The video begins by showcasing Sassy Saints UV-free gel wraps along with nail preparation tools on a brand-themed towel and newspaper. - 00:04–00:06 The package is opened to reveal the nail wraps. - 00:07–00:09 A pair of scissors is used to cut one of the nail wraps from the sheet. - 00:15–00:24 The woman prepares her nail using the cuticle pusher and nail file. - 00:25–00:33 She peels the selected nail wrap from the sheet. - 00:33–00:44 The nail wrap is applied to the nail and pressed to secure it. - 00:46–00:49 Excess wrap is trimmed off with the scissors. - 00:49–00:51 The edge is filed smooth. - 00:52–00:58 The finished nail is showcased with the rest of the hand, revealing all nails are done. - 00:58–01:04 The video concludes with the woman holding up the packaging, showcasing the completed hand of gel nail wraps.

# Ad summary This ad promotes Sassy Saints UV-Free Gel Nail Wraps as a convenient and damage-free alternative to traditional gel manicures. It highlights the product's ease of application and removal, variety of styles, and long-lasting quality. # Brand positioning Sassy Saints is presented as a brand that offers innovative and convenient beauty solutions. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, easy-to-use nail products that eliminate the need for salon visits and harmful UV lamps. The brand aligns with values of convenience, health, and self-care, promoting a lifestyle where beauty routines are simplified and accessible. Sassy Saints pushes against the norms of traditional gel manicures, which often involve time-consuming salon appointments, exposure to UV light, and potential damage to the nails. The brand positioning is both functional (easy application, long-lasting) and emotional (confidence, convenience). # Product Sassy Saints UV-Free Gel Nail Wraps are described as a brand new product that offers a convenient and damage-free alternative to traditional gel manicures. They are 100% real salon gel that are already pre-cured, eliminating the need for a toxic UV lamp. The nail wraps are easy to apply, requiring only peeling, pressing, and filing. The removal process is also simple, using just a wooden stick and some remover oil, without the need for acetone or aggressive filing. The nail wraps are of the highest quality and last up to 2 weeks without chipping. They come in a variety of colors and designs. # Visual style The ad has a polished, UGC-style aesthetic with a clean and bright look. The editing style is quick cuts, with a consistent pace of around 15-20 cuts per minute. The production quality is high, with clear visuals and professional-looking shots. The visual motifs include close-ups of hands and nails, showcasing the product and its application. The audio-visual sync is well-executed, with cuts and product actions timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: I was spending £45 every three weeks on gels— Text overlay: I was spending £45 every three weeks on gels— Visual: 00:00–00:02 Close-up shot of a hand applying a clear gel-like substance to a fingernail with a brush. The background is a plain white surface. The lighting is bright and even, highlighting the texture of the gel. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain points of traditional gel manicures, such as the cost, time commitment, exposure to UV light, and potential damage to the nails. "I was spending £45 every three weeks on gels—" # Value propositions - UV-Free Gel Nail Wraps offer a convenient and damage-free alternative to traditional gel manicures. - The nail wraps are easy to apply and remove, saving time and effort. - The nail wraps are made of high-quality materials and last up to 2 weeks without chipping. # Benefits - More affordable than salon gel manicures - Easy to apply - No toxic UV lamp needed - No burning from heat spikes - No brittle nail beds from over-filing - Easy to remove - No acetone needed - No aggressive filing needed - No damage to nails - Long-lasting (up to 2 weeks without chipping) # Features - UV-Free - 100% real salon gel - Pre-cured - Easy to apply - Easy to remove # Call to action Get yours today before they sell out again. # Social proof - "Women all over the world are raving about these, calling it the Nail Revolution of 2025." # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:02 00:00–00:02 I was spending £45 every three weeks on gels— The ad begins with a customer sharing her frustration with the cost of regular gel manicures. This sets up the problem that the product will solve. - 00:02–00:04 00:02–00:04 then I found these for a tenth of the price. The customer reveals that she found a more affordable alternative, hinting at the product being advertised. - 00:05–00:07 00:05–00:07 If you love gel nails but hate all the downsides that comes with it, The ad speaks directly to the target audience, acknowledging their love for gel nails while also addressing the common drawbacks. - 00:07–00:08 00:07–00:08 this is what you've been looking for. The ad positions the product as the solution to the problems associated with traditional gel manicures. - 00:09–00:12 00:09–00:12 Sassy Saints just released a brand new product called UV-Free Gel Nail Wraps. The ad introduces the product by name and highlights its key feature: being UV-free. - 00:13–00:18 00:13–00:18 They're 100% real salon gel that are already pre-cured so that you don't have to use a toxic UV lamp! The ad emphasizes the product's quality and safety, highlighting that it is made of real salon gel and does not require a UV lamp. - 00:19–00:22 00:19–00:22 No burning from heat spikes. No brittle nail beds from over-filing. The ad addresses common pain points associated with traditional gel manicures, such as burning and nail damage. - 00:22–00:24 00:22–00:24 You just peel, press, file... The ad demonstrates the ease of application, showing the simple steps involved. - 00:25–00:31 00:25–00:31 And the removal process is done with just a wooden stick and some remover oil! No acetone, no aggressive filing, no damage! The ad highlights the gentle removal process, emphasizing that it does not damage the nails. - 00:32–00:36 00:32–00:36 And the best part? They're of the highest quality, which means they last up to 2 weeks without chipping. The ad emphasizes the product's quality and longevity. - 00:37–00:40 00:37–00:40 Women all over the world are raving about these, calling it the Nail Revolution of 2025. The ad uses social proof to build trust and credibility, highlighting that the product is popular and well-received. - 00:41–00:43 00:41–00:43 Get yours today before they sell out again. The ad ends with a call to action, urging viewers to purchase the product before it sells out.

# Ad summary This ad promotes Sassy Saints UV-Free Gel Wraps. The ad opens by asking, "If you're ready to commit to natural nails but don't want to look unpolished whilst they grow out?" The ad then uses a UGC-style demo to highlight that the gel nail strips are easy to apply and remove, made from salon-quality gel that's pre-cured, vegan, and safe for your nails. The ad closes by informing viewers of the current deal, Buy 2 Get 1 Free. # Brand positioning Sassy Saints is presented as a brand focused on providing salon-quality nail treatments that are safe for natural nails and easy to use at home. The brand caters to customers who prioritize nail health but still want to maintain a polished and put-together look. Sassy Saints positions itself as a solution for those seeking to transition to natural nails without sacrificing aesthetics, filling a gap in the market for convenient, damage-free nail enhancements. # Product Sassy Saints UV-Free Gel Wraps are designed as an easy and safe alternative to traditional gel manicures. These wraps are made from 100% real salon-quality gel but are already pre-cured, eliminating the need for UV lamps and harsh chemicals. The wraps are HEMA-free, TPO-free, and vegan, ensuring zero damage to natural nails. They are easy to apply and remove and can last up to two weeks. Application takes about nine minutes; peel, press, and file to apply, and use cuticle oil and a wooden stick for removal, with no acetone or scraping required. # Visual style The ad features a mix of UGC-style and polished shots. The speaker's sections have a casual, relatable feel, while the product demos have a more professional look with clean backgrounds and clear lighting. Editing is quick, with frequent cuts between the speaker and product shots, maintaining a consistent pace and energy throughout the ad. # Hooks Spoken: If you're ready to commit to natural nails but don't want to look unpolished whilst they grow out, this is what you need to do. Text overlay: If you're ready to commit to natural nails / but don't want to look unpolished whilst they grow out, / this is what you need to do. Visual: 00:00–00:04 Split screen. On the left, a fair-skinned young woman with long, wavy brown hair, red lipstick, and silver braces speaks directly to the camera. She wears a white sweater with subtle beading and sits in front of a blurred-out background. On the right, a close-up shot of tan-skinned hands applies a clear coat to a long oval nail using a metal cuticle pusher. In the background, there is a lit candle and a white stick. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the damage caused by traditional gel manicures. The speaker in the ad expresses this concern by saying, "My nails were so damaged, thin and weak from years of harsh removals." # Value propositions - Achieve a salon-quality look at home without damaging your natural nails - Transition to natural nails without sacrificing aesthetics. - Maintain polished nails with a convenient, safe, and easy-to-use product. # Benefits - No UV lamps - No harsh chemicals - Zero damage to your natural nails underneath - Easy to apply - Easy to remove - Lasts up to 2 weeks # Features - UV-Free Gel Wraps - Made from 100% real salon-quality gel - Pre-cured - HEMA-free - TPO-free - Vegan - Peel, press, and file application - Cuticle oil and a wooden stick removal # Call to action None used. # Social proof - "They basically gave me the confidence to stick with my natural nail journey but without having to sacrifice looking good." – Female 1 (Customer) - "Now my nails are the healthiest and strongest they've been in years!" – Female 1 (Customer) - "I made it through the transition period without caving and I still felt polished and put together the entire time." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a real customer sharing their personal experience. # Storyline - 00:00–00:04 The ad opens with a split screen. On the left, a woman speaks directly to the camera; on the right, hands use a cuticle pusher to apply a clear coat of polish to a nail. This opening presents the core problem this ad aims to address. - 00:04–00:11 The speaker says she knew she needed to quit gels and start a natural nail journey because her nails were so damaged. A hand shot shows short, damaged, and peeling nails to demonstrate the results of harsh gel removals. - 00:11–00:15 The speaker conveys her frustration by saying she didn't want to go completely bare because it felt like giving up on looking put together. - 00:15–00:19 The speaker says she was worried she'd cave and go back to gels before her nails had a chance to heal. A hand shot shows a brush mixing shades of nail polish to indicate the viewer understands the struggle of wanting polished nails but knowing gels can be harmful to nails. - 00:19–00:24 The speaker says she started looking for a way to still look polished without damaging her nails in the process. - 00:25–00:28 The speaker introduces Sassy Saints UV-Free Gel Wraps, which solve the problem of nail damage from gels. The ad shows multiple colors of the wraps. - 00:28–00:35 Close-up shots of the gel wraps are displayed, and the speaker highlights that the product is made from salon-quality gel but is already pre-cured, requiring no UV lamps or harsh chemicals. This portion of the ad promotes the benefits of the product. - 00:36–00:42 The speaker states the product causes zero damage to natural nails underneath and is HEMA-free, TPO-free, and vegan. - 00:43–00:47 Hand shots demonstrate how the gel wraps can give your nails a manicured look, even while your nails are growing underneath. - 00:48–00:50 Hand shots demonstrate the peel, press, and file application process. The speaker notes it takes about nine minutes. - 00:51–00:52 The speaker says the wraps last up to 2 weeks. - 00:54–00:57 A hand applies cuticle oil to the nails. The speaker says the removal process only takes cuticle oil and a wooden stick, noting that there is no acetone, scraping, or damage. - 00:58–01:04 The speaker says the wraps gave her the confidence to stick with her natural nail journey without having to sacrifice looking good. - 01:05–01:07 The speaker says that now her nails are the healthiest and strongest they've been in years. - 01:08–01:12 The speaker wraps up by saying she made it through the transition period without caving and still felt polished. - 01:13–01:16 The speaker notes that she can wear these wraps whenever she wants or just go bare when she feels like it. - 01:17–01:19 The speaker tells the viewer that they're running a Buy 2 Get 1 Free deal. - 01:19–01:25 The speaker wraps up the ad by encouraging the viewer to try the product to help them with their natural nail journey.

# Ad summary A demonstration of how to use Sassy Saints UV-Free Gel Wraps. # Brand positioning Sassy Saints is a brand offering UV-free gel nail wraps that allow customers to achieve salon-quality nails at home. The brand aims to occupy a space in the consumer's mind as a convenient, damage-free alternative to traditional gel manicures. Sassy Saints aligns with values of self-care and beauty without the need for salon appointments or UV exposure. The brand potentially pushes against the norm of time-consuming and potentially harmful UV gel manicures, offering a functional and safe solution for nail enthusiasts. # Product Sassy Saints UV-Free Gel Wraps are designed for individuals seeking an at-home alternative to salon gel manicures. Each package contains 20 gel nail wraps designed to fit all nail shapes. The wraps offer a simple, UV-free application process for achieving a salon-quality manicure. The wraps are designed to be damage-free and easy to apply, providing a convenient and safe option for nail enthusiasts who want professional-looking nails without the time commitment or potential harm associated with traditional UV gel manicures. # Visual style The ad has a UGC feel with a polished aesthetic. The video has quick cuts and smooth transitions, and is shot in natural lighting. The pacing is consistent throughout the ad. # Hooks Spoken: 00:03–00:07: This is the Sassy Saints damage-free gel nail wraps. Text overlay: 00:03–00:07: SASSY SAINTS Visual: 00:00–00:03: A woman's hands hold a Sassy Saints package of UV-Free Gel Wraps over a white towel. The package is tan with a clear window showing the light pink gel wraps inside. The woman has light pink nails. Scattered around the package are a cuticle pusher, cuticle stick, nail file, and an opened Sassy Saints magazine. The setting appears to be a vanity. / 00:03–00:07: The camera zooms in as the woman explains the Sassy Saints product. # Funnel stage Consideration # Pain points The ad addresses the frustration of damaging nails with traditional gel manicures. # Value propositions - Damage-free gel nail wraps # Benefits - Don't have to worry about ruining your nails. # Features - UV-Free Gel Wraps - Damage-free # Call to action Check them out on Amazon. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating and reviewing the product. # Storyline - 00:00–00:03 The video begins with a close-up of Sassy Saints UV-Free Gel Wraps and application tools on a table. - 00:03–00:07 The narrator introduces the Sassy Saints product and shows the application. - 00:07–00:13 The narrator explains how to prep the nails before applying the gel wraps. - 00:13–00:25 The narrator demonstrates the application process of the gel wraps. - 00:25–00:29 The narrator shows how to smooth out the gel wraps on the nails. - 00:29–00:40 The narrator demonstrates how to file off the excess gel wrap to create the desired nail shape. - 00:40–00:44 The narrator shows off the finished manicure. - 00:44–00:47 The narrator emphasizes that the gel wraps are damage-free. - 00:47–00:50 The narrator reveals that the gel wraps can be purchased on Amazon.

# Ad summary This ad features nail wraps from Sassy Saints. The ad shows how to apply the wraps and the final look of the nails. # Brand positioning Sassy Saints is presented as a brand that offers a convenient and easy way to achieve salon-quality nails at home. The brand offers UV-free gel nail wraps that are self-adhesive and require no heat or special tools. The variety of colors and patterns available allow customers to express their personal style effortlessly. Sassy Saints appears to be catering to individuals who value convenience, style, and affordability in their beauty routines, positioning itself as a solution that sidesteps the time and expense associated with traditional salon manicures. # Product Sassy Saints offers UV-free gel nail wraps designed for easy at-home application. The nail wraps come in a variety of colors and patterns. Each set includes 20+ gel nail wraps that fit all nail shapes. Application involves cleaning the nails, applying the wraps, filing off the excess, and finishing with a top coat. The product is aimed at individuals seeking a quick, convenient, and damage-free alternative to traditional nail polish or salon manicures. The primary selling points are the ease of use, long-lasting wear, and salon-quality results without the need for UV lamps or professional assistance. # Visual style The ad has a DIY, at-home aesthetic, with the video taking place on a white towel. The lighting is natural, and the camera is stationary for the majority of the video. The editing is smooth, and the cuts align with the actions being performed. The split screen at the beginning offers a before and after. # Hooks Spoken: 00:02-00:05 Here's how to do a Sassy Saints manicure. Text overlay: 00:00-00:02 SOFT TULLE Visual: 00:00–00:02 The screen is split into two sections. The top section shows a person's hand with bare nails. The nails are short and rounded, painted a light pink color. The person is wearing a cream-colored sweater. In the background, nail files, opened sets of the Sassy Saints nail wraps, and a picture of a person with a facial mask are visible. The bottom section shows the same hand holding a Sassy Saints package. The nails are now wrapped with the Sassy Saints nail wraps. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of spending time and money going to nail salons, or the hassle of painting nails at home. # Value propositions - UV-Free Gel Wraps offer an easy at home manicure - Salon quality nails without the hassle - 20+ gel nail wraps means that wraps fit all nail shapes # Benefits - Easy at home manicure - Salon quality nails # Features - UV-Free Gel Wraps - 20+ gel nail wraps - Wraps fit all nail shapes # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of someone completing the manicure on themselves. # Storyline - 00:00–00:02 The screen is split to show the before and after of the nails, demonstrating the ease of application. - 00:03–00:05 00:03–00:05 The person cleans her nails using an alcohol wipe. - 00:05–00:13 00:05–00:13 The person chooses the correct size of the nail wrap. - 00:13–00:19 00:13–00:19 The person applies the nail wrap, pressing firmly around the edges. - 00:19–00:23 00:19–00:23 The person files off the excess nail wrap. - 00:23–00:25 00:23–00:25 The person applies a top coat. - 00:25–00:27 00:25–00:27 The final result of the nails are shown, and the person is happy with the look.

# Ad summary The ad promotes a nail brand that has launched in Selfridges. The ad features a woman standing outside the Selfridges store advertising the product and the "buy 3 get 3 free" deal to celebrate their launch. # Brand positioning The brand being promoted through the ad specializes in UV-free gel nail wraps. By launching in Selfridges, a well-known luxury department store, the brand implies that it offers high-quality products. The brand's online deal of "buy 3 get 3 free" suggests a focus on value and abundance. The brand aims to occupy a space in the consumer's mind as a provider of convenient and stylish nail solutions, aligning with values of accessibility and self-expression. # Product The product being advertised is UV-free gel nail wraps. The woman in the ad specifies that when you buy three sets of the wraps online, you will receive three more sets absolutely free. The ad highlights their availability in Selfridges, a luxury retailer, positioning them as desirable. The wraps are implied to be easy to apply without UV light, offering a convenient and damage-free alternative to traditional gel manicures. # Visual style The ad has a UGC feel with a single camera angle and limited editing. The production quality is casual, fitting for social media. The pacing is natural, following the speaker's rhythm. # Hooks Spoken: 00:00–00:03 Female 1: POV girls: Your favorite nail brand Just launched in Selfridges Text overlay: 00:00–00:15 NOW AVAILABLE AT SELFRIDGES LONDON – BUY 3, GET 3 FREE TO CELEBRATE / 00:00–00:03 POV girls: Your favorite nail brand Just launched in Selfridges Visual: 00:00–00:03 The camera is at eye level. In the foreground, a young, fair-skinned woman with long blonde hair stands centered in the frame, directly facing the camera. She wears a light brown faux fur coat and light gray jeans, and she holds three packages of nail wraps in one hand and a small microphone in the other. A yellow shopping bag hangs from her arm. The background features the Selfridges store facade, with a dark metal sign displaying "SELFRIDGES & CO" in gold lettering. # Funnel stage Middle of funnel (Consideration) # Pain points The target audience may struggle with the inconvenience or damage associated with traditional gel manicures. # Value propositions - UV-free gel nail wraps, buy three and get three free. # Benefits - Buy 3, get 3 free # Features - UV-free gel nail wraps # Call to action Jump on this right now. # Social proof - None used. # Point of view - Customer 100% – A real or implied user of the product with a casual tone speaking directly to the camera. # Storyline - 00:00–00:03 A woman stands in front of the Selfridges store holding the nail wraps and a yellow Selfridges shopping bag. - 00:03–00:08 The woman then tells the viewers about the brand launching in Selfridges. - 00:08–00:13 She explains that if you buy three sets of the UV-free gel nail wraps online, you'll get three more absolutely free. - 00:13–00:15 She tells the audience this is a crazy deal that they do not want to miss and encourages the viewers to jump on the deal right now.

# Ad summary This ad showcases the brand Sassy Saints and a promotion on their gel nail wraps, which are advertised with a 'buy 3 get 3 free' deal. The ad features a hand ripping off promotional posters for the brand to reveal the offer and emphasizes the brand's availability in Selfridges. # Brand positioning Sassy Saints positions itself as a modern and accessible brand that focuses on trendy nail products. The emphasis on in-store availability at Selfridges suggests a presence in high-end retail environments, aiming to capture consumers who value convenience and fashionable nail solutions. The 'buy 3 get 3 free' offer suggests a focus on affordability, possibly targeting younger customers or those looking for a budget-friendly option without sacrificing style. # Product The advertised product is Sassy Saints gel nail wraps. These wraps are designed to offer a quick and easy application method for achieving salon-quality nails at home. The 'buy 3 get 3 free' promotion suggests a cost-effective approach, encouraging customers to purchase multiple sets to save money. The ad targets individuals looking for convenience and value in their nail care routine. The location cue, 'Sassy Saints Now in Selfridges,' highlights the product's availability in a well-known retail location, suggesting accessibility and trendiness. # Visual style The ad has a simple and eye-catching aesthetic, with a focus on bold colors. The editing style is minimal, with static shots and smooth transitions. The production quality appears to be polished, with good lighting and clear text. The pacing is consistent. The visual of ripping the poster syncs with the sound effect. # Hooks Text overlay: 00:00–00:03 / SASSY SAINTS NOW IN SELFRIDGES / 00:00–00:03 / BUY 3 GEL WRAPS ON Visual: 00:00–00:02: Close-up shot of multiple bright yellow posters layered on top of each other. The posters have white borders and black text. The text on the posters reads "Sassy Saints Now in Selfridges" and "Buy 3 Gel Wraps on www.sassysaints.com & get 3 More FREE". The lighting is bright and even. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the desire for quick, easy, and affordable nail solutions that allow users to achieve a salon-quality look at home. # Value propositions - Buy 3 get 3 free - Cost-effective approach, encouraging customers to purchase multiple sets to save money. - Sassy Saints Now in Selfridges - Accessibility and trendiness. # Benefits - Easy application - Convenient - Saves money # Features - Gel nail wraps # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad showcases a person ripping off a poster. # Storyline - 00:00–00:02 The video opens with a close-up of multiple bright yellow posters stacked on top of each other. - 00:02–00:05 A hand peels back one of the posters to reveal a poster underneath. The action is meant to be eye-catching. - 00:05–00:08 The video ends with a full view of the poster, the posters say "Sassy Saints Now in Selfridges" and "Buy 3 Gel Wraps on www.sassysaints.com & get 3 More FREE". The message is to encourage people to purchase the deal either in store or online.

# Ad summary This ad promotes Sassy Saints UV-free gel nail wraps. The ad features a creator who discusses the product's key features and benefits, including easy application, damage-free removal, and vegan and HEMA-free ingredients. She highlights that the product lasts up to 2 weeks and that the fact that it's now sold at Selfridges makes it a must-try. # Brand positioning Sassy Saints is positioned as a modern nail care brand that delivers the look of gel nails without the damage. The brand appeals to consumers seeking convenience, health, and ethical choices. The positioning is functional in that the product promises simplicity and performance. The brand sets itself apart by offering a UV-free, HEMA-free, TPO-free, and vegan alternative to traditional gel manicures. # Product Sassy Saints offers UV-free gel nail wraps designed for those who love the look of gel nails but hate the damage caused by removal. These fully pre-cured wraps eliminate the need for a UV lamp, acetone, or scraping. According to the ad, the removal process takes only 5 minutes with just cuticle oil and a wooden stick, leaving nails strong and healthy. They're also HEMA-free, TPO-free, and vegan. Sassy Saints' wraps last up to 2 weeks while protecting the nails, with an application process that takes under 10 minutes. # Visual style The ad's visual style blends polished commercial elements with UGC aesthetics. The editing includes quick cuts and static shots. The video has a polished feel, due to the clarity of the presenter, which lends credibility. The visuals maintain a consistent pace that emphasizes key features and benefits. # Hooks Spoken: Stop scrolling, the nail brand everyone's obsessed with has just hit selfridges Text overlay: stop scrolling, the nail brand everyone's obsessed with has just hit selfridges Visual: 00:00–00:08 The presenter stands in front of shopping bags while showcasing three Sassy Saints nail wrap packages. The camera angle is a medium shot, providing a view of the presenter's face and upper body. The presenter wears a brown button-down cardigan. The packages are in neutral colors and feature the brand name. Her nails are painted a dark red color. # Funnel stage Consideration # Pain points The ad addresses the pain point of nail damage due to gel manicures and their removal process, stating "if you love the look of gel nails but hate what removal does to your natural nails..." # Value propositions - Achieve the look of gel nails without the damage using UV-free gel nail wraps that eliminate the need for harmful removal methods. - Enjoy long-lasting, protected nails for up to two weeks with a vegan and HEMA-free formula. # Benefits - No damage to natural nails - Nails actually grow as well # Features - UV free gel nail wraps - Fully pre cured - No UV lamp - No acetone - Absolutely no scraping - Removal takes literally five minutes - You just need a little bit of cuticle oil and a wooden stick - Nails stay strong underneath - They're HEMA free TPO free and they're vegan - Last up to two weeks while keeping your nails protected. - Application process also takes under 10 minutes from start to finish # Call to action Head to Selfridges before everyone gets there first. # Social proof - "Sassy Saints have just launched in the biggest store in London" – Female 1 (Creator) - "And let's be honest, the fact that Selfridges is stocking them says it all" – Female 1 (Creator) # Point of view - Customer 100% – The ad is presented from the point of view of a customer sharing her enthusiasm for the brand. # Storyline - 00:00–00:08 The ad begins with the presenter standing in front of shopping bags, introducing Sassy Saints' launch in Selfridges, the biggest store in London. - 00:09–00:17 The presenter addresses the viewer's desire for the look of gel nails, and introduces Sassy Saints as a solution, emphasizing that the nail wraps are UV-free and fully pre-cured. - 00:19–00:29 The presenter explains how the removal process takes only 5 minutes, using cuticle oil and a wooden stick, which avoids thinning or damage to the nails. - 00:30–00:38 The ad explains that Sassy Saints nail wraps are HEMA-free, TPO-free, and vegan and last up to 2 weeks. The wraps can be applied in under 10 minutes. - 00:39–00:50 The ad claims that Sassy Saints are now stocked in Selfridges. The presenter urges viewers to shop the product before everyone else does.

# Ad summary A woman announces Sassy Saints nail strips are available at Selfridges in London. To celebrate the milestone, when you buy three gel wraps, you get three more free on the Sassy Saints website. # Brand positioning Sassy Saints is a brand focused on beauty and self-care, particularly in the realm of nail care. The brand offers UV-free gel wraps designed to provide salon-quality results at home, appealing to customers who value convenience and health. With its range of colors and designs and placement in high-end department stores, Sassy Saints positions itself as a premium brand, aiming to enhance the everyday beauty routines of its customers. # Product Sassy Saints offers UV-free gel nail wraps designed for easy at-home application. The wraps come pre-cured and require no UV lamp for setting, reducing potential damage to nails. They last up to two weeks chip-free and are easy to apply in just nine minutes by peeling, pressing, and filing. These salon-quality gel wraps are also acetone-free for removal, requiring only a little removal oil and a wooden stick. Sassy Saints nail wraps are designed for anyone wanting a quick, easy, and damage-free manicure at home. # Visual style The ad has a bright, cheerful aesthetic with a mix of real-world and digitally enhanced shots. The editing is quick with cuts every few seconds, and the use of bright colors, combined with the presenter's enthusiastic delivery, suggests an approachable and modern style aimed at attracting younger viewers. The fast-paced editing and dynamic visuals keep the ad engaging and align with current social media trends. # Hooks Spoken: Sassy Saints is now at Selfridges, London, and they're celebrating big! Text overlay: This nail company HAS DONE something HUGE! Visual: 00:00–00:03 A medium shot of a woman with long brown hair, light skin, and light makeup, wearing an off-the-shoulder cream top. She is standing outside in front of a stone building and a black and gold sign for "Selfridge & Co." # Funnel stage Bottom of funnel (Conversion): Strong offer, CTA, urgency, or direct product push designed to drive purchase now # Pain points The ad addresses the frustration of damaging nails and the time commitment of salon manicures: No UV lamp, no damage, and they last up to two weeks chip-free. # Value propositions - Salon-quality gel without the damage of UV lamps or acetone - Quick and easy application for professional-looking nails at home - Risk-free purchase with a 100-day money-back guarantee # Benefits - No UV lamp - No damage - Lasts up to two weeks chip-free - Easy application in nine minutes - Doubling your order (buy 3 get 3 free) # Features - UV-free gel wraps - Salon quality gel - Pre-cured - Acetone free removal - 100 day money back guarantee # Call to action Grab your favourites before it ends! # Social proof - "More than 2,000 women have made the switch since launch." # Point of view - Customer 100% – The ad is presented from the perspective of a woman who seems to be a Sassy Saints customer, in a casual and enthusiastic manner. # Storyline - 00:00–00:03 The presenter introduces that Sassy Saints is now at Selfridges, London, and they are celebrating big. - 00:03–00:07 The presenter announces that their UV-free gel wraps are now available at Selfridges, London. - 00:07–00:11 The presenter reveals that Sassy Saints is now in Selfridges and that to celebrate this milestone, they are running a limited-time promotion on their website. - 00:11–00:16 The presenter shares the promotion: when you buy three gel wraps, you get three completely free. They're literally doubling your order. - 00:16–00:21 The presenter shares product features, highlighting that their UV-free gel wraps are 100% salon-quality gel that comes already pre-cured. - 00:21–00:23 The presenter states there's no UV lamp, no damage, and they last up to two weeks chip-free. - 00:23–00:26 The presenter shares the application process, stating that you just peel, press, and file and you're done in nine minutes. - 00:26–00:32 The presenter states that the removal process is completely acetone-free, and all you need is a little bit of removal oil and a wooden stick to ping them off. - 00:32–00:37 The presenter repeats the offer: buy three gel wraps and get three more free, along with a 100-day money-back guarantee. - 00:37–00:40 The presenter states this is the perfect time to stock up. More than 2,000 women have made the switch since launch. - 00:40–00:45 The presenter implores that this is a limited-time celebration offer, so grab your favorites before it ends.

# Ad summary This ad shows a woman carrying Sassy Saints shopping bags, indicating their launch in Selfridges. The ad is filmed outdoors on a city street, with text overlays highlighting the brand's launch. The background includes a red double-decker bus and pedestrian traffic, creating an urban feel. # Brand positioning Sassy Saints is presented as a brand that has launched in Selfridges. The brand aligns with a modern, urban lifestyle, appealing to consumers interested in trendy, newly available products in a high-end retail environment. The brand positioning is both functional, providing accessible luxury, and emotional, offering a sense of excitement and exclusivity through its launch in Selfridges. # Product The featured product is the launch of Sassy Saints in Selfridges. This is not a physical product description but an announcement of availability in a retail location. Sassy Saints aims to offer accessible luxury for consumers who want to shop trendy products in a high-end retail environment. # Visual style The ad has a UGC feel with natural outdoor lighting. The editing style is simple, with static shots. The production quality is casual, fitting the style of a social media Reel. The pacing is slow. # Hooks Text overlay: 00:00–00:05: Sassy Saints called. / 00:00–00:05: THEY'VE LAUNCHED IN SELFRIDGES Visual: 00:00–00:01: A woman in a brown faux fur coat, gray jeans, and beige platform shoes stands on a city street corner. She holds two yellow Selfridges shopping bags in her left hand and a cell phone in her right. The background includes pedestrian traffic, a traffic light, and a building across the street. The camera is at eye level and stationary. / 00:01–00:05: The same woman stands in front of a red double-decker bus. She raises her cell phone to her ear as if answering a call. The bus has advertisements for a hydrogen bus and a UK university. The camera remains at eye level and stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Availability in a prestigious department store (Selfridges) implies quality and exclusivity. # Benefits - Provides access to trendy products in a high-end retail environment. # Features - Launch in Selfridges # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, highlighting its launch in Selfridges. # Storyline - 00:00–00:04 A woman stands on a city street holding yellow Selfridges shopping bags.

# Ad summary The ad showcases Sassy Saints UV-free gel wraps now available at Selfridges London, and promotes a limited time 'buy 3 get 3 free' promotion on the company website, along with a 100-day money-back guarantee. # Brand positioning Sassy Saints is a beauty brand that provides UV-free gel wraps that are real salon quality gel that come already pre-cured. The brand positions itself as a convenient and damage-free alternative to traditional salon gel manicures, offering a quick and easy application and removal process. Sassy Saints wants to stand out as a provider of long-lasting, chip-free manicures without the need for UV lamps, salon visits, or exposure to damaging chemicals like acetone. The brand aims for an emotional connection by empowering users to achieve salon-quality results at home, saving time and money while prioritizing nail health. # Product Sassy Saints are UV-free gel wraps that are designed to provide a salon-quality manicure without the use of UV lamps or potentially damaging chemicals. These wraps are made from 100% real salon-quality gel, pre-cured for easy application. They cater to individuals seeking a convenient, damage-free, and time-saving alternative to traditional gel manicures. They’re designed for easy application, requiring users to simply peel, press, and file—all within nine minutes. They're promoted as chip-free, lasting up to two weeks, and easily removable with just a bit of removal oil and a wooden stick, with no need for acetone. Sassy Saints promises a quick, convenient, and damage-free solution for achieving salon-quality manicures at home. # Visual style The ad has a UGC feel. The shots are medium close-ups in selfie-style, filmed in natural lighting. The editing is quick with static shots and jump cuts. The BPM averages about 20. Some product actions sync with voiceover lines. # Hooks Spoken: Can you believe what has made it to Selfridges? Text overlay: 00:00–00:03 Can you believe what has made it to Selfridges? (Yellow rectangle) / 00:00–00:04 Sassy Saints made it to Selfridges, Visual: 00:00–00:03 The creator stands outside Selfridges. In the foreground, the creator is centered. She is a fair-skinned woman with long wavy brown hair, wearing an off-the-shoulder white sweater. She is smiling and gesturing with her hands as she speaks. The camera is stationary and selfie-style. In the background, the Selfridges building is visible. The lighting is bright and natural, and there are some pedestrians passing by. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of inconvenient, damaging, and time-consuming salon gel manicures. This is implied by the statement 'No UV lamp, no damage, and they last up to two weeks chip free.' # Value propositions - UV free gel wraps are 100% real salon quality gel, that comes already pre cured. (Salon-quality results without the damage of UV lamps) - No damage, and they last up to two weeks chip free. (Long-lasting and damage-free) - To apply you just peel, press and file and you're done in 9 minutes. (Quick and easy application) # Benefits - Convenient - Damage free - Easy to apply - Saves time - Easy removal # Features - UV free gel wraps - 100% real salon quality gel - Pre cured - Chip free - Lasts up to two weeks - Peel, press and file to apply - Done in 9 minutes - Acetone free removal # Call to action grab your favourites before it ends! # Social proof - More than 2,000 women have made the switch since launch. # Point of view - Customer 100% – The ad is presented through the lens of a customer sharing their discovery and excitement about the product. # Storyline - 00:00–00:03 The creator stands in front of a Selfridges storefront, kicking off the ad with an attention-grabbing question about Sassy Saints' latest achievement. - 00:03–00:07 The ad segues into announcing that Sassy Saints UV-free gel wraps are now available at Selfridges London, building excitement and momentum for the brand's expansion. - 00:07–00:11 The creator announces a limited time promotion, emphasizing urgency and scarcity while drawing in bargain hunters. - 00:11–00:15 The ad provides a close-up look at the website's offer and re-states the savings, providing immediate value to the consumer and answering any concerns about the validity of the offer. - 00:15–00:21 The creator makes a statement that emphasizes the product's premium salon-like qualities, highlighting a benefit to give more context to the product itself. - 00:21–00:24 The ad pivots to showing how the product is safe and lasts a long time, positioning it as a better product than competitors. - 00:24–00:27 The ad details a step-by-step application process and gives an estimated time, addressing common purchase barriers. - 00:27–00:33 The ad describes the gentle acetone-free removal process, reinforcing convenience and product safety. - 00:33–00:37 The creator notes that there is also a money-back guarantee, easing any anxiety about purchase risk. - 00:37–00:45 The ad provides social proof as a final selling point, while reiterating the limited time offer.

# Ad summary The ad features a hand holding a pack of Sassy Saints UV-Free Gel Wraps, with additional packs and a Selfridges bag in the background. A yellow circular badge highlights a 'Buy 3 Get 3 Free' offer, promoting the product's appeal and availability. # Brand positioning Sassy Saints positions itself as a modern and accessible brand in the beauty and personal care market, specifically focusing on nail care. The brand offers UV-free gel nail wraps, appealing to customers seeking a quick, convenient, and safe alternative to traditional gel manicures. By emphasizing ease of use and a wide range of nail shapes, Sassy Saints aims to democratize salon-quality nails, allowing customers to achieve a polished look at home. The brand aligns with a lifestyle of self-care and convenience, offering a practical yet fashionable solution for nail maintenance. # Product Sassy Saints UV-Free Gel Wraps are designed to provide a quick and easy way to achieve salon-quality nails at home without the need for UV lamps. These wraps come in a pack containing 22 gel nail wraps and are designed to fit all nail shapes. The wraps offer a convenient, at-home solution, eliminating the need for salon visits. The ad showcases the product in multiple color variations and emphasizes the ease of application. The 'Buy 3 Get 3 Free' offer incentivizes purchase by addressing the purchase barrier of cost. # Visual style The ad features a lifestyle-focused visual style with a high-quality, studio-shot aesthetic. The image uses soft, natural lighting to highlight the product and create a polished look. The composition is carefully arranged, with the product in the foreground and supporting elements like the Selfridges bag and iPhone adding context and sophistication. The visual style aims to convey a sense of luxury and accessibility, appealing to a consumer who values both quality and convenience. # Hooks Headline: BUY 3 GET 3 FREE # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that the target customer seeks a convenient, affordable, and safe alternative to traditional salon gel manicures. The 'UV-FREE GEL WRAPS' callout directly addresses the concern over UV exposure. # Value propositions - Convenient at-home solution that eliminates the need for salon visits. - Affordable salon-quality nails at home. # Benefits - Achieve salon-quality nails at home without UV lamps. - Quick and easy application. # Features - UV-FREE GEL WRAPS - 22 GEL NAR WRAPS FITS ALL NAR SHAPES # Call to action None used. # Point of view - Customer: The hand holding the product pack provides a tactile, first-person perspective, simulating how a customer might interact with the item. - Brand: The visual placement of multiple product packs, the Selfridges bag, and the promotional badge collectively represent the brand's marketing and sales perspective. # Storyline - The image establishes the scene by showcasing the product alongside a Selfridges bag, suggesting an association with quality and a high-end shopping experience. The brand is conveying a sense of style and sophistication, setting the context for the nail wraps as a desirable beauty product. - A hand is holding a pack of Sassy Saints UV-Free Gel Wraps, showcasing the product and how it's handled. The brand is demonstrating the product's physical presence, emphasizing its accessibility and ease of use. - Additional packs of the nail wraps in different colors are displayed, offering variety and choice. The brand is illustrating the range of options available to customers, appealing to different tastes and preferences. - The 'Buy 3 Get 3 Free' badge highlights a limited-time offer, creating a sense of urgency and value. The brand is incentivizing purchase by making the product more affordable and appealing to potential buyers.

# Ad summary A creator announces Sassy Saints' partnership with Selfridges, and promotes their buy 3 get 3 free limited time offer, 100-day money-back guarantee, and UV free salon-quality gel wraps. # Brand positioning Sassy Saints is presented as an aspirational beauty brand specializing in easy-to-use nail wraps. The brand positions itself as a convenient alternative to salon manicures, offering salon-quality gel wraps that can be applied at home in minutes with no UV lamp or special tools. The brand promotes values of ease, quality, and customer satisfaction with a limited-time promotion and 100-day money-back guarantee. The brand seems to ignore category norms of making salon visits or using multiple products to achieve results. The brand uses emotional positioning through empowerment, convenience, and luxury. # Product Sassy Saints UV-free gel wraps are described as 100% real salon-quality gel nail wraps that come already pre-cured. According to the ad, these gel wraps are for anyone looking for quick, chip-free manicures. The wraps require no UV lamp to apply, and they last up to two weeks. Application involves simply peeling, pressing, and filing to be done in 9 minutes. The removal process is completely acetone-free, and all you need is a little bit of removal oil and a wooden stick to ping them off. The wraps are available at Selfridges London, and more than 2,000 women have made the switch since launch. # Visual style The ad uses a hybrid style combining UGC with polished commercial elements. The editing style features quick cuts to keep pace with the voiceover, while maintaining a clean and upbeat feel. The color palette is bright and warm. The visuals are timed to the presenter's dialogue. # Hooks Spoken: Female 1: Sassy Saints just hit a huge milestone, they're now at Selfridges! Text overlay: The milestone sale you won't want to miss... / Sassy Saints just hit a HUGE milestone Visual: 00:00–00:03 A medium shot of a young woman with long, wavy brown hair wearing a cream-colored off-the-shoulder top against a pale pink wall. The camera is stationary at eye level, and she looks directly into the camera with a friendly expression. The background is a plain light pink wall, softly lit. Text overlays appear at the top and bottom of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the frustration of time consuming or damaging nail care routines, by demonstrating how easily salon quality nails can be achieved without the time or potential harm. # Value propositions - Salon-quality gel wraps, that comes already pre-cured – Salon quality without needing to visit a salon - Removal process is completely acetone free – No need for harmful removers - No UV lamp, no damage, and they last up to two weeks chip free – Get long lasting results, without damaging your nails # Benefits - No damage - Lasts up to two weeks chip free - Peel, press and file for application - Done in 9 minutes # Features - UV-free gel wraps - 100% real salon quality gel - Comes already pre-cured - No UV lamp required - Acetone free removal # Call to action None used. # Social proof - More than 2,000 women have made the switch since launch – Female 1 (Creator) # Point of view - Customer 100% – The ad is presented from the perspective of a user sharing their experience with the brand, demonstrating their features and benefits. # Storyline - 00:00–00:03 The ad begins with a presenter introducing the brand's huge milestone. - 00:03–00:04 The presenter provides external validation by showing a Selfridges sign. - 00:04–00:08 The presenter describes Sassy Saints UV free gel wraps being available at Selfridges London. - 00:08–00:12 The presenter introduces their limited-time promotion. - 00:12–00:16 The presenter shows the brand's website, displaying their buy 3 get 3 free promotion. - 00:16–00:21 The presenter showcases a variety of the brand's UV free gel wraps. - 00:21–00:24 The presenter mentions that there is no UV lamp, no damage, and that they last up to two weeks chip free. - 00:24–00:27 The presenter details application, describing that you just peel, press, and file and you're done in 9 minutes. - 00:27–00:31 The presenter says the removal process is completely acetone free. - 00:31–00:37 The presenter says you also get an 100-day money-back guarantee. - 00:37–00:45 The presenter states more than 2,000 women have made the switch since launch and that this is a limited-time celebration offer to grab your favorites before it ends.

# Ad summary The ad features a creator promoting Sassy Saints UV-free gel nail wraps. The ad opens with the creator standing in front of a Selfridges store in London, where Sassy Saints is now being sold. She announces a limited-time "buy three, get three free" promotion to celebrate the launch. She shares her positive experience using the wraps for the past three months, emphasizing how easy they are to apply and remove, and shows a comparison of her nails with and without the wraps. The ad also highlights a 100-day money-back guarantee and encourages viewers to grab their favorite shades before the offer ends. # Brand positioning Sassy Saints is presented as a convenient and damage-free alternative to traditional gel manicures. The brand positions itself as a modern solution for achieving salon-quality nails at home without the use of UV lamps or harsh chemicals. By aligning with retailers like Selfridges, Sassy Saints communicates its commitment to quality and accessibility. It aims to occupy the space in the consumer's mind as a fun, easy, and healthy alternative to traditional gel manicures for those seeking convenience and nail health. The brand promotes an effortless beauty routine for those who value speed and simplicity. # Product The featured product is Sassy Saints UV-free gel nail wraps, which are described as 100% real salon-quality gel that comes fully pre-cured. These wraps eliminate the need for a UV lamp, preventing nail damage. They are designed for easy application: simply peel, press, and file, offering a complete manicure in just nine minutes. The wraps are also easy to remove using a remover oil and cuticle stick. The wraps are marketed to last up to two weeks. The product is presented as a quick, convenient, and damage-free way to achieve a salon-quality gel manicure at home. # Visual style The ad has a hybrid feel, combining a polished, high-end look with a UGC style. The video uses quick cuts and static shots. The production quality is good, giving it a commercial-like feel. The pacing is consistent throughout the ad, maintaining a steady rhythm. Cuts and product actions are timed to the voiceover lines. # Hooks Spoken: Female 1: Sassy Saints is now at Selfridges London, and they are celebrating big. Text overlay: 00:00–00:02 / SASSY SAINTS ARE AT SELFRIDGES! (Caption) Visual: 00:00–00:04: A woman with long, dark hair stands in the lower left of the frame, smiling and pointing to her right. In the upper right of the frame, a manicured hand holds a bright yellow Selfridges & Co. shopping bag. The bag is filled with Sassy Saints nail wrap packages. Behind the bag, a gray stone wall features a dark plaque with gold lettering that reads "SELFRIDGE & CO LIMITED". The lighting is bright and even. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of time-consuming and damaging traditional gel manicures. This is indicated by the speaker stating, “I've been using Sassy Saints for the last three months and they have been a game changer for my nails.” # Value propositions - Salon-quality nails at home: "100% real salon quality gel that comes fully pre-cured" - Convenient and quick: "To apply, you just peel, press, and file and you're basically done in nine minutes." - Safe and damage-free: "No UV lamp, no damage" # Benefits - game changer for my nails - no UV lamp - no damage - easy application - quick application - easy removal # Features - UV-free - 100% real salon quality gel - fully pre-cured - lasts over two weeks - peel, press, and file application - nine minute application - acetone-free removal # Call to action grab your favorite shades now before it ends. # Social proof - "I've been using Sassy Saints for the last three months and they have been a game changer for my nails." - Female 1 (Customer) - "More than 200,000 women have switched since the launch" # Point of view - Customer 100% – The entire video is told from the perspective of a customer who has had a good experience using the product. # Storyline - 00:00–00:04 A creator stands in front of the Selfridges store in London and points to a Selfridges shopping bag filled with Sassy Saints products. - 00:04–00:08 The creator then announces that Sassy Saints UV-free gel wraps are available in London and that they are celebrating with a limited-time promotion. - 00:08–00:13 The creator then shares the limited time promotion: if you buy three, you get three for free and exclaims how they are literally doubling your order. - 00:15–00:18 The creator shares that she has been using Sassy Saints for the last three months and that they have been a game changer for her nails. - 00:20–00:27 The creator then lists key features of the UV-free gel wraps which are 100% real salon quality gel, are fully pre-cured, and do not require a UV lamp, which prevents damage. - 00:27–00:32 The creator explains how to apply the gel wraps by simply peeling, pressing, and filing to get a full manicure in nine minutes. - 00:32–00:38 The creator then discusses removal by saying it's completely acetone-free, you'll only need remover oil and a cuticle stick, and then it'll ping off. - 00:38–00:43 The creator compares her hands, one without the gel wraps, and one with the gel wraps. - 00:44–00:48 The creator adds that in addition to the offer you get a 100-day money back guarantee so its the perfect time to stock up. - 00:49–00:54 The creator then tells viewers that more than 200,000 women have switched since launch and that this is a limited time celebration offer. - 00:55–00:57 The creator tells viewers to grab their favorite shades now before it ends.

# Ad summary A creator showcases Sassy Saints UV-free gel nail wraps and promotes a limited time 'buy 3 get 3 free' offer. # Brand positioning Sassy Saints is a beauty brand specializing in nail care, particularly UV-free gel nail wraps. The brand aims to offer a convenient and damage-free alternative to traditional gel manicures by providing pre-cured nail wraps that can be easily applied at home. They position themselves in the market by pushing against the need for UV lamps and acetone, promoting a healthier and more accessible nail care routine. Sassy Saints also stands out by aligning with the trend of easy-to-use beauty products. # Product Sassy Saints offers UV-free gel nail wraps that are salon-quality gel that come pre-cured, eliminating the need for UV lamps. These nail wraps are designed for anyone looking for a quick, easy, and damage-free manicure at home. The wraps come in various shades, from classic nudes to bold statement colors. To apply, you just peel, press, and file the wraps. Removal is acetone-free, requiring only remover oil and a cuticle stick. They last up to two weeks and come with a 100-day money-back guarantee. # Visual style This ad has a casual, UGC feel, making it relatable and accessible to the viewer. The editing style includes quick cuts and transitions. The camera remains stationary for most of the ad, with occasional zooms to focus on the product. The visual motif includes shots of the product packaging and close-ups of the nail wraps being applied. The pacing is fast and consistent throughout the ad, keeping the viewer engaged. # Hooks Spoken: Female 1: Big news, and big sale, Sassy Saints is now at Selfridges! Text overlay: NOW AVAILABLE AT SELFRIDGES LONDON - BUY 3, GET 3 FREE / Buy 3 Gel wraps / & get 3 sets FREE! / BIG news, and BIG sale.. / Sassy Saints is now at Selfridges! / Exciting news! Visual: 00:00–00:03 The screen is split vertically in half. The left side shows a young woman with long brown curly hair, wearing a white off-the-shoulder top. She is indoors with a neutral background. She is holding up two nail wrap packages. The right side shows three nail wrap packages, and in the background, an escalator inside Selfridges in London is visible. The Selfridges logo can be seen in yellow. # Funnel stage Consideration # Pain points Traditional gel manicures require UV lamps and acetone, which can cause damage to the nails. This is signaled by the language, "No lamp, no damage." # Value propositions - UV free gel wraps: Salon quality gel that come pre cured - Acetone free removal: All you need is remover oil and a cuticle stick - Peel, press and file application: Done in nine minutes # Benefits - No lamp - No damage - Last up to two weeks - Peel, press and file application - Done in nine minutes - 100 day money back guarantee # Features - UV free gel wraps - 100% real salon quality gel - Come pre cured - Acetone free removal # Call to action Grab every shade you've been wanting before it ends! # Social proof - None used. # Point of view - Customer 100% – The entire ad is delivered by a creator reviewing the product. # Storyline - 00:00–00:04 The creator is excited to share that Sassy Saints nail wraps are now available at Selfridges. - 00:05–00:09 Continuing the excitement, the creator states Sassy Saints UV free gel wraps are now available at Selfridges London. - 00:09–00:13 The creator announces Sassy Saints is making it ridiculously easy to stock up on their website to celebrate their launch at Selfridges. - 00:13–00:17 The creator shares a promotion: buy 3 and get 3 gel wraps completely free. - 00:17–00:21 The creator shares the product is 100% real salon-quality gel that comes pre-cured. - 00:22–00:25 The creator highlights there’s no lamp, no damage, and they last up to two weeks. - 00:25–00:29 The creator shares the wraps come in classic nudes to bold statement shades and says they have got you covered. - 00:29–00:38 The creator states to apply, you just peel, press and file and they're done in nine minutes. The removal process is completely acetone free, and all you need is remover oil and a cuticle stick. - 00:38–00:40 The creator mentions you get their 100 day money back guarantee. - 00:40–00:46 The creator concludes, this is a limited time celebration offer so grab every shade you've been wanting before it ends.

# Ad summary This ad promotes Sassy Saints UV-Free Gel Nail Wraps, which are salon-quality gel wraps that are pre-cured and ready to wear. The ad highlights the wraps' ease of use, flexibility, self-aligning properties, and long-lasting wear. It also emphasizes that they can be removed with just remover oil without damaging the nails. The ad includes a 100-day money-back guarantee to encourage viewers to try the product risk-free. # Brand positioning Sassy Saints positions itself as a solution for people who struggle with painting their own nails due to shaky hands, lack of precision, or messy application. The brand appeals to those who want a salon-quality manicure without the hassle of bottles, brushes, or traditional nail polish application. Sassy Saints' UV-Free Gel Wraps offer a convenient, mess-free alternative that provides long-lasting results and easy removal, emphasizing simplicity and ease of use. # Product Sassy Saints UV-Free Gel Wraps are salon-quality gel nail wraps that come fully pre-cured and ready to wear. They are made from 100% real gel and are designed for individuals who struggle with painting their own nails due to shaky hands or lack of precision. The wraps are thin and flexible, allowing them to naturally mold to the nail, and they are self-aligning, lining up with the cuticle on their own. According to the ad, the application process involves peeling, pressing, and filing, resulting in a flawless manicure in about 9 minutes without the need for steady hands. They lock into place without bubbling or lifting and can last over 2 weeks. The product can be removed in 5 minutes with just remover oil, with no acetone required, to prevent damage. The ad also notes that there are no bottles, brushes, or precision needed for the product. # Visual style The ad features a blend of polished commercial-style shots and UGC-style content, creating a hybrid aesthetic. The editing style includes quick cuts to maintain a fast pace and smooth transitions to showcase the product. The production quality is high, with well-lit shots and clear visuals. The ad incorporates recurring visual motifs, such as close-ups of hands applying nail wraps and displaying finished manicures. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. # Hooks Spoken: 00:03–00:04 Female 1: I have genuinely shaky hands. Text overlay: If you can’t paint your nails without flooding your cuticles, (Text overlay) / this will change everything. (Text overlay) Visual: 00:00–00:01: A close-up shot shows a manicured hand with pink glitter nail polish on a thumb. A metal cuticle pusher is used to clean up the cuticle area. The background is a blurred, neutral tone with a faint glow from a candle. / 00:01–00:02: The shot widens slightly to show more of the hand, revealing that the index and middle fingers are also manicured with the same pink glitter polish, while the ring finger is bare, and the cuticle pusher is used to clean up that finger. The hand wears a gold ring. / 00:02–00:03: The camera zooms in on the ring finger, which now has a base coat or clear coat applied. The cuticle pusher is used to clean up around the cuticle area. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of messy nail polish application due to shaky hands or lack of precision. The woman says, 'I cannot paint my nails without getting polish all over my cuticles, my fingers, everywhere. It's a mess every single time,' highlighting the common struggle of achieving a clean and professional-looking manicure at home. # Value propositions - Salon-quality gel nails at home - Convenient and mess-free application - Long-lasting wear - Easy and non-damaging removal - Suitable for people with shaky hands # Benefits - No bottles - No brushes - No trying to paint a straight line - No shaky hands required - Flawless manicure in about 9 minutes - Easy application - Non-damaging removal # Features - UV-Free Gel Wraps - 100% real salon-quality gel - Fully pre-cured and ready to wear - Thin and flexible - Self-aligning - Locks into place without bubbling or lifting - Lasts over 2 weeks - Comes off in 5 minutes with just remover oil - No acetone, no damage # Call to action None used. # Social proof - “But then I tried the UV-Free Gel Wraps from Sassy Saints, and I'm not exaggerating when I say they're designed for people like me” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer who uses “I” statements to describe her experience. # Storyline - 00:00–00:03 00:00–00:03: Text overlay states, 'If you can’t paint your nails without flooding your cuticles, this will change everything,' addressing viewers who struggle with messy nail polish application. The message positions the upcoming product as a solution to this common problem. - 00:03–00:10 00:03–00:10: A woman says, 'I have genuinely shaky hands. Like, I cannot paint my nails without getting polish all over my cuticles, my fingers, everywhere. It's a mess every single time,' expressing her personal struggle with painting her nails. This establishes a relatable pain point for the target audience. - 00:11–00:15 00:11–00:15: The woman continues, 'So when I heard about nail wraps, I thought, yeah, those probably need precision too, and I just avoided them.' This conveys her initial skepticism about nail wraps and why she didn't try them earlier, suggesting that she assumed they would be difficult to apply. - 00:15–00:21 00:15–00:21: She then says, 'But then I tried the UV-Free Gel Wraps from Sassy Saints, and I'm not exaggerating when I say they're designed for people like me,' revealing her positive experience with Sassy Saints nail wraps. This introduces the product as a solution specifically tailored for people with similar struggles. - 00:21–00:25 00:21–00:25: She highlights product features: 'They're made from 100% real salon-quality gel, but they come fully pre-cured and ready to wear,' conveying the product's quality and convenience. - 00:25–00:29 00:25–00:29: She adds, 'That means no bottles, no brushes, no trying to paint a straight line while your hand is shaking,' emphasizing the product's mess-free application and suitability for those with shaky hands. - 00:30–00:33 00:30–00:33: She continues, 'And here's the part that changed everything for me: you don't need to be precise at all,' further emphasizing the product's ease of use. - 00:34–00:39 00:34–00:39: She describes additional features: 'They're thin and flexible, so they naturally mold to your nail, and they're self-aligning—they line up with your cuticle on their own,' highlighting the product's adaptability and user-friendliness. - 00:40–00:43 00:40–00:43: She states, 'You're not trying to aim or paint carefully. You literally just press them on,' reinforcing the product's simple application process. - 00:44–00:47 00:44–00:47: She summarizes the application process: 'To apply, you peel, press, file, and in about 9 minutes, you have a flawless manicure,' outlining the steps and emphasizing the quick turnaround. - 00:47–00:51 00:47–00:51: She claims, 'No shaky hands required. They lock into place without bubbling or lifting, and they last over 2 weeks,' reinforcing the product's benefits for people with unsteady hands and its long-lasting wear. - 00:51–00:56 00:51–00:56: She adds, 'When you're ready to change them, they come off in 5 minutes with just remover oil. No acetone, no damage,' highlighting the product's easy and non-damaging removal process. - 00:57–01:01 00:57–01:01: She concludes with an offer: 'And if you buy them today, Sassy Saints offer a 100-day money-back guarantee, so you literally have nothing to lose by trying them,' providing a risk-free incentive to purchase. - 01:01–01:08 01:01–01:08: She summarizes, 'If you've always struggled with doing your own nails because your hands aren't steady, these are honestly life-changing. You don't need steady hands anymore,' reiterating the product's solution for people with shaky hands and emphasizing its transformative impact.

# Ad summary A fair-skinned female creator promotes the Sassy Saints brand of nail gel strips. She highlights that the brand is now available at Selfridges in London and is offering a buy 3 get 3 free sale on their gel wrap nails, while also stating that the product is made from 100% real salon gel, and already pre-cured. The product is also UV free, HEMA free, POTS free and vegan, which means there's no harsh chemicals or damage to the hands or nails, the creator concludes that these are easy to apply, remove, and take only 10 minutes to do, while also lasting up to two weeks. # Brand positioning Sassy Saints positions itself as an innovative nail care brand focused on providing convenient, salon-quality manicures at home. The brand aims to occupy a space in the consumer's mind as an accessible brand that delivers professional results in a short amount of time. The brand promotes values of efficiency, health, and ethical beauty, appealing to customers who want salon-quality nails without the time, cost, or potential harm associated with traditional methods. The brand pushes against category norms of time-consuming salon visits and harmful chemicals, focusing on a functional positioning that emphasizes performance, simplicity, and health. # Product The featured product is Sassy Saints gel wrap nails, a form of nail polish strips made from 100% real salon gel that are already pre-cured. These gel wraps are designed for easy application at home in just 10 minutes, providing a quick and convenient alternative to salon manicures. The product is aimed at individuals who want to achieve a professional-looking manicure without the time commitment or potential damage from harsh chemicals. The Sassy Saints gel wraps are UV free, HEMA free, POTS free, and vegan, which means there are no harsh chemicals or damage to hands or nails. They last up to two weeks and are easy to remove with just a little bit of cuticle oil, causing no damage to the nails and always give the most satisfying shine. The ad tells the viewer that these nail wraps offer a convenient, damage-free, and ethically conscious way to achieve a salon-quality manicure at home. # Visual style The ad has a bright and upbeat visual style, indicative of user-generated content. The editing is quick and efficient, with cuts timed to coincide with the beats of the background music, enhancing the overall energy and pace of the video. The production quality is on the higher end of UGC, striking a balance between authenticity and polish. The ad maintains a consistent pacing throughout. # Hooks Spoken: 00:00–00:03 Female 1: [Enthusiastically] Huge news! Sassy Saints Gel Wrap nails are now available to buy Text overlay: 00:00–00:01 HUGE NEWS!!! / 00:01–00:03 Sassy Saints Gel Wrap nails are now available to buy Visual: 00:00–00:01 The video begins with a fair-skinned young adult female holding up both of her hands. She is wearing a white long sleeved shirt. In the background there is a light grey wall. Text overlay appears stating, “HUGE NEWS!!!”. The camera angle is close up with no movement. / 00:01–00:03 The creator is now holding three Sassy Saints gel wrap nail products. She is smiling at the camera. Text overlay appears stating, “Sassy Saints Gel Wrap nails are now available to buy”. The camera angle is close up with no movement. # Funnel stage Bottom of funnel (Conversion) # Pain points The frustration of salon manicures being time-consuming, costly, and potentially harmful due to harsh chemicals. # Value propositions - Made from 100% real salon gel and already pre cured! - Last up to two weeks and always give the most satisfying shine - UV free, HEMA free, POTS free and vegan! Which means there’s no harsh chemicals or damage to your hands or nails - These take 10 minutes to do # Benefits - No harsh chemicals - No damage to your hands or nails - Last up to two weeks - Always give the most satisfying shine - Easy to remove - Cause no damage to your nails - All you need is a little bit of cuticle oil and they lift off so easily # Features - Made from 100% real salon gel - Pre-cured - UV free - HEMA free - POTS free - Vegan - Take 10 minutes to do - Easy to remove # Call to action Hurry to check out before they run out of stock # Point of view - Customer 100% – The ad is communicated from the perspective of the creator, who presents the product as a solution for customers. # Storyline - 00:00–00:03 00:00–00:03 The video begins with a fair-skinned female creator introducing that Sassy Saints Gel Wrap nails are now available to buy in Selfridges in London. The message is intended to highlight the products’ increased availability. This part of the story is told by the creator, from her personal perspective, using an enthusiastic tone. - 00:03–00:06 00:03–00:06 The scene changes to outside of a Selfridges store, where a fair-skinned person is holding up a sign stating, “Now Available at Selfridges”. The message is meant to highlight the product’s availability in the store. This part of the story is told from an outside perspective, with a focus on the product. - 00:07–00:12 00:07–00:12 The video returns to the creator, highlighting, "Which means you could be filling Selfridges iconic yellow bags with Sassy Saints products". The message is intended to emphasize the brand's significance. This segment is narrated by the creator, from her perspective, with an encouraging tone. - 00:12–00:16 00:12–00:16 The creator says, “An achievement like this deserves a special celebration”. The message is intended to highlight a special offer. This segment is narrated by the creator, from her perspective, with an enthusiastic tone. - 00:16–00:21 00:16–00:21 Building on the previous statement, the creator states, “So to celebrate, Sassy Saints are launching a buy 3 get 3 sale on their gel wrap nails”. The message is intended to notify the viewer of a special offer. This segment is narrated by the creator, from her perspective, with an enthusiastic tone. - 00:22–00:26 00:22–00:26 The creator builds on the announcement of the promotion by stating, “So when you buy three, you get three free! They are literally doubling your orders!”. The message is intended to highlight the terms of the promotion. This segment is narrated by the creator, from her perspective, with an enthusiastic tone. - 00:26–00:32 00:26–00:32 The creator continues by highlighting product details, “Every single set is made from 100% real salon gel and already pre cured!”. The message is intended to show product benefits. This segment is narrated by the creator, from her perspective, with an informative tone. - 00:32–00:39 00:32–00:39 Building off of the last statement, the creator adds, “These are UV free, HEMA free, POTS free and vegan! Which means there’s no harsh chemicals or damage to your hands or nails”. The message is intended to show that the product is safe for the consumer. This segment is narrated by the creator, from her perspective, with an informative tone. - 00:40–00:45 00:40–00:45 The creator continues to highlight product details, “These take 10 minutes to do, last up to two weeks and always give the most satisfying shine”. The message is intended to emphasize ease of use and benefits. This segment is narrated by the creator, from her perspective, with an informative tone. - 00:45–00:52 00:45–00:52 The creator continues to highlight product details, “Also they are easy to remove and they cause no damage to your nails. All you need is a little bit of cuticle oil and they lift off so easily”. The message is intended to emphasize ease of removal. This segment is narrated by the creator, from her perspective, with an informative tone. - 00:53–01:05 00:53–01:05 In conclusion, the creator says, “This is a BIG SALE but with a limited time deal so consider this your warning if you want to get your hands on your favourite gel wrap nails then you need to be quick and hurry to check out before they run out of stock”. The message is intended to notify the viewer of a limited time offer. This segment is narrated by the creator, from her perspective, with an urgent tone.

# Ad summary The image ad features a woman sitting on a bench in front of Selfridges, reading a newspaper, and accompanied by two Selfridges shopping bags. The ad suggests the products or services the brand offers are so good that they are a secret that is worth sharing. # Brand positioning The brand appears to position itself as a purveyor of high-quality goods and services, as implied by the presence of Selfridges shopping bags. The visual of a woman relaxing and reading a newspaper in front of the store suggests that shopping with this brand is a luxurious and enjoyable experience. The ad does not explicitly mention specific brand values, but the overall tone suggests a brand that is sophisticated, stylish, and worth sharing with others. # Product The ad features Selfridges shopping bags in yellow. One is large with black rope handles and the 'SELFRIDGES & CO' logo printed on the front. Next to the large bag is a smaller shopping bag with the 'SELFRIDGES & CO' logo printed on the front. A small rectangular card with the Selfridges logo is lying on the bench. # Visual style The ad has a lifestyle aesthetic with natural outdoor lighting, giving it an authentic and approachable feel. The composition centers around a casual moment in front of a recognizable retail location, blending everyday life with branded elements. # Hooks Headline: A secret too good not to share # Funnel stage Top of funnel (Awareness) # Pain points The ad taps into the pain point of not knowing where to find truly exceptional products or experiences, implying that the brand offers something special that's worth sharing. # Value propositions - The text 'A secret too good not to share' directly communicates value by implying exclusivity and high quality. # Benefits - None used # Features - SELFRIDGES & CO shopping bags # Call to action None used. # Social proof - None used. # Point of view - Brand: The copy 'A secret too good not to share' and the prominent display of shopping bags are the brand communicating directly with the viewer, promoting an exclusive experience. - Customer: The woman reading a newspaper is the POV of a satisfied customer. This communicates the feeling that comes with using Selfridge's products. # Storyline - The image opens by showing a woman sitting on a bench in front of Selfridges, casually reading a newspaper. This scene establishes an aspirational lifestyle setting, suggesting that the brand's offerings are part of a desirable and relaxed lifestyle. - The text overlay 'A secret too good not to share' appears, hinting at exclusive products or experiences. This creates a sense of intrigue and encourages the viewer to discover the secret, thereby driving engagement with the brand. The viewer is experiencing this from the brand’s perspective. - Two Selfridges shopping bags are placed beside the woman, prominently displaying the brand's logo. This reinforces the brand's identity and signals to the viewer that the secret involves something purchased from Selfridges. The viewer is experiencing this from the brand’s perspective.

# Ad summary This ad features a woman standing in front of a Selfridges store promoting a Buy 3 Get 3 Free offer on Sassy Saints UV-free gel nail wraps purchased online. # Brand positioning Sassy Saints is presented as a brand that has 'made it' to Selfridges, implying a significant achievement and suggesting the brand is positioned as desirable and of high quality. The brand aligns with values of convenience and accessibility, as the product being promoted is UV-free gel nail wraps, emphasizing ease of use and health-consciousness. By partnering with a high-end retailer like Selfridges, the brand may be pushing against norms of more accessible, mass-market nail products, while still prioritizing ease-of-use. # Product Sassy Saints UV-free gel nail wraps are being advertised. These wraps are implied to be easy to apply without the need for UV light, making them convenient for anyone to use at home. The ad promotes a 'Buy 3 Get 3 Free' offer when purchased online. The product is presented as a great deal, addressing the purchase barrier of cost by offering significant savings. # Visual style The ad has a UGC feel due to the handheld camera work, which creates a casual and authentic tone. The production quality appears to be mid-range, with natural lighting and simple editing. The pacing is moderate, with cuts primarily between shots of the woman speaking. # Hooks Spoken: Female 1: Sassy Saints has made it to Selfridges finally and this is how they're celebrating Text overlay: 00:00–00:04 BUY 3 GET 3 FREE / 00:00–00:04 Sassy Saints has made it to Selfridges finally and this is how they're celebrating Visual: 00:00–00:04: A woman with blonde hair, wearing a tan fur coat and grey jeans, stands in front of a 'SELFRIDGES & CO LIMITED' sign. She holds a microphone in one hand and several packages of Sassy Saints nail wraps in the other. A yellow Selfridges shopping bag hangs from her shoulder. The background is a light grey wall. # Funnel stage Conversion # Pain points Potential customers may hesitate to try new beauty products due to cost. This product overcomes this hesitation through the Buy 3 Get 3 Free offer: "This is a crazy deal you do not want to miss this girls jump on this right now." # Value propositions - The 'Buy 3 Get 3 Free' offer provides significant savings, making the product more appealing due to the added value. # Benefits - Buy 3 Get 3 Free # Features - UV-free gel nail wraps # Call to action Jump on this right now # Social proof - None used. # Point of view - Brand 100% – The official voice of the brand is communicated directly by the person in the video # Storyline - 00:00–00:04 The ad begins with a woman standing in front of a Selfridges store. - 00:00–00:04 The woman announces that Sassy Saints has made it to Selfridges, which is a reason to celebrate. - 00:04–00:09 She explains that when you buy three sets of the UV-free gel nail wraps online, you get three more sets absolutely free. - 00:09–00:14 The woman emphasizes that this is a 'crazy deal' that viewers should not miss and encourages them to jump on it right now.

# Ad summary The ad promotes Sassy Saints UV-free gel wraps. It announces that Sassy Saints products are now available at Selfridges in London. It also highlights a special offer where customers can buy three wraps and get three more for free. The presenter details the benefits of these gel wraps, including that they are 100% real salon-quality gel, require no UV lamp, cause no damage, and last up to two weeks. Application is easy (peel, press, and file in just 9 minutes), and removal is completely acetone-free, using only remover oil and a cuticle stick. Additionally, the product comes with a 100-day money-back guarantee. The ad encourages viewers to grab every shade they want before the limited-time celebration offer ends. # Brand positioning Sassy Saints is presented as a brand that offers convenient, high-quality nail solutions. The brand positions itself as accessible in both luxury retailers like Selfridges and online, making professional-looking nails achievable at home. The brand appeals to customers seeking quick, damage-free alternatives to traditional gel manicures, emphasizing ease of use and health of the nails. The UV-free gel wraps are presented as a modern solution, aligning with a lifestyle that values both beauty and practicality. # Product The featured product is Sassy Saints UV-free gel wraps. These wraps are 100% real salon-quality gel that come fully pre-cured. They are designed for easy application—peel, press, and file—completing the process in just 9 minutes. The wraps do not require a UV lamp, preventing damage to the nails, and they last up to two weeks. Available in classic nudes to bold statement shades, Sassy Saints gel wraps cater to varied style preferences. The removal process is acetone-free, requiring only remover oil and a cuticle stick, promoting nail health. Sassy Saints offers a 100-day money-back guarantee, adding a layer of assurance for new customers. The product is marketed as an easy way to achieve salon-quality nails without the traditional UV gel process. # Visual style The ad has a UGC feel, with a single camera angle and simple setting. The editing includes quick cuts, keeping the pace lively. The visuals are clean, with natural lighting. The overall style feels casual and relatable, making it suitable for social media platforms. # Hooks Spoken: 00:00–00:03 Sassy Saints is now at Selfridges and this is the perfect time to stock up! Text overlay: 00:00–00:07 Game changer UV free nails!! / 00:00–00:07 Sassy Saints is now at Selfridges and this is the perfect time to stock up! Visual: 00:00–00:03 A medium, selfie-style shot of an individual, Female 1, with long, dark hair and light-to-medium skin in what appears to be a bathroom, holding up several Sassy Saints UV-Free Gel Wraps packages, talking to the camera with a slight smile. In the background is a gray medicine cabinet. / 00:01–00:02 A close-up shot of a yellow shopping bag from Selfridges & Co with several Sassy Saints UV-Free Gel Wraps packages visible inside. The bag is held up against the gray stone facade of the building. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of nail damage from traditional gel manicures and the time-consuming process of salon visits or complex at-home applications. The ad highlights the need for a UV lamp, which can be inconvenient. The ad touches on concerns of gel polish causing nail damage. # Value propositions - Game changer UV free nails!! - 100% real salon quality gel that comes fully pre cured: implies professional results at home - Easy to apply (peel, press, and file in 9 minutes): highlights time saving - Acetone free removal: emphasizes nail health # Benefits - No UV lamp - No damage to nails - Last up to two weeks - Easy to apply (peel, press, and file in 9 minutes) - Easy acetone-free removal # Features - UV free gel wraps - 100% real salon quality gel - Fully pre cured - Acetone free removal # Call to action SHOP NOW # Point of view - Customer 100% – The entire video is delivered from the perspective of a person speaking directly to the camera who appears to be a satisfied customer. # Storyline - 00:00–00:03 00:00–00:03 The video begins with the presenter holding up a few packs of Sassy Saints UV-free nail wraps while announcing that they are now available at Selfridges and that it is the perfect time to stock up. This is intended to excite viewers by introducing the product's availability in a well-known store. - 00:03–00:07 00:03–00:07 The presenter shares that Sassy Saints UV-free gel wraps are now available at Selfridges in London, followed by a shot of a Sassy Saints branded taxi cab. This reinforces the brand's presence in London. - 00:07–00:11 00:07–00:11 To celebrate this launch, the presenter shares that it is incredibly easy to stock up on the website, with visuals displaying the Sassy Saints advertisement. This encourages viewers to visit the website due to the ease of access and to celebrate the Selfridges launch. - 00:11–00:16 00:11–00:16 The presenter mentions a special offer: if you buy three, you get three wraps for free. This is designed to incentivize viewers to purchase more by offering a buy one get one deal. The presenter then adds that they are doubling these wraps, to emphasize the appeal of the offer. - 00:16–00:24 00:16–00:24 The presenter details that the UV-free gel wraps are 100% real salon quality gel that comes fully pre-cured, showing hands pushing back cuticles on painted nails, emphasizing the high-quality nature of the product. She continues that there is no UV lamp or damage to nails and that they last up to two weeks. These points respond to common customer concerns about nail products. - 00:24–00:28 00:24–00:28 The presenter shares that from classic nudes to bold statement shades, they've got you covered. This is designed to appeal to a wide range of style preferences and broaden the product's market. - 00:28–00:33 00:28–00:33 The presenter explains that to apply, you just peel, press, and file and you're done in 9 minutes. This emphasizes how quick and easy the application process is. - 00:33–00:38 00:33–00:38 The presenter states the removal process is completely acetone-free and all you need is remover oil and a cuticle stick, showing the remover oil and cuticle stick. This is to highlight the ease and safety of removal. - 00:39–00:42 00:39–00:42 The presenter mentions that you get a 100-day money-back guarantee, to reassure viewers of product satisfaction. - 00:42–00:47 00:42–00:47 The presenter tells viewers this is a limited-time celebration offer, so grab every shade that you've been wanting before it ends. This creates a sense of urgency and encourages immediate action.