How SkinCeuticals Advertises on Meta

# Ad summary This ad features a creator reviewing SkinCeuticals Future Mineral UV Defense sunscreen and C E Ferulic serum, including a demonstration of how the products blend into their skin. # Brand positioning SkinCeuticals is presented as a high-end skincare brand focused on advanced formulas and effective results. The brand is positioned as a premium choice, utilizing ingredients like zinc oxide, titanium dioxide, and ferulic acid to promote skin health, protect against aging, and provide a radiant glow. The brand aligns with a lifestyle of skincare mindfulness, appealing to consumers who prioritize scientifically-backed products and visible improvements. The brand emphasizes the effectiveness of its products and supports its claims with scientific data and consumer testimonials, pushing against the trend of purely aesthetic skincare. # Product The ad showcases SkinCeuticals Future Mineral UV Defense sunscreen and C E Ferulic serum. The sunscreen is a mineral-based formula with zinc oxide and titanium dioxide, offering SPF 50 protection against fine lines, wrinkles, and dark spots. A key selling point is its ability to blend well with the skin without leaving a white cast, as demonstrated by the creator’s application. The sunscreen is for anyone looking for effective sun protection combined with anti-aging benefits. The C E Ferulic serum is presented as a perfect pairing with the sunscreen, complementing its protective qualities. The ad conveys the value of trying these products by highlighting their blendability, protective ingredients, and skin-enhancing results. # Visual style The ad has a UGC feel, shot in a simple, brightly lit setting with minimal background distractions. The editing style is straightforward with static shots and occasional zooms to emphasize product application and features. The production quality appears casual, aligning with the style of content typically found on Reels or TikTok, which supports the ad's tone of authenticity and relatability. The pacing is moderate, with a focus on clearly showing the products and their application. # Hooks Spoken: 00:00–00:07 I’m obsessed with the SkinCeuticals Future Mineral UV Defense sunscreen, which pairs perfectly with the C E Ferulic serum. Text overlay: 00:01–00:04 Future Mineral UV Defense sunscreen / 00:04–00:06 which pairs perfectly with the C E Ferulic serum Visual: 00:00–00:04 A fair-skinned Asian woman with long black hair, wearing a gray tank top and a watch, holds up a black bottle of SkinCeuticals Future Mineral UV Defense sunscreen in front of a white wall. She is smiling slightly. The camera is positioned at chest level, using a stationary selfie-style framing. / 00:04–00:06 The woman now holds a small brown bottle of SkinCeuticals C E Ferulic serum in the other hand. She positions a glass dropper in front of her face before dispensing the serum into her palm. The camera maintains a close-up, stationary selfie-style framing. / 00:06–00:07 The woman rubs the serum on her face. The camera zooms in slightly to focus on the application process. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of sunscreens that leave a white cast, making them less appealing or suitable for everyday wear. This is visibly countered when the creator blends the product into her skin, showing that it blends well. # Value propositions - Mineral sunscreen blends seamlessly: The product provides effective sun protection while also being cosmetically elegant. - SPF 50 protects against aging: This suggests comprehensive protection beyond just sunburn prevention. # Benefits - Sits well with skin tone - Blends into skin without leaving a white cast - Protects against fine lines - Protects against wrinkles - Protects against dark spots - Leaves skin with the best glow # Features - Mineral-based formula - Zinc oxide - Titanium dioxide - SPF 50 # Call to action None used. # Social proof - "95% of consumers that tried the sunscreen for a week said that the product sits well with their skin tone" – Consumer # Point of view - Customer 100% – The entire video is told from the perspective of a customer/creator reviewing and demonstrating the product, lending authenticity and relatability. # Storyline - 00:00–00:04 00:00–00:04 The creator introduces the SkinCeuticals Future Mineral UV Defense sunscreen and mentions that it pairs well with the C E Ferulic serum. This is conveyed from the creator's perspective, setting up the ad as a review and demonstration. - 00:04–00:06 00:04–00:06 The creator demonstrates the C E Ferulic serum by dispensing drops into their palm. The purpose is to show the product's texture and how it's prepared for application, from the creator's POV. - 00:06–00:07 00:06–00:07 The creator applies the C E Ferulic serum to their face, demonstrating its use. The intention is to show the user how the serum integrates into a skincare routine, conveyed from the user's perspective. - 00:07–00:12 00:07–00:12 The creator shares that 95% of consumers who tried the sunscreen for a week said that the product sits well with their skin tone. The intention is to build trust and credibility through statistical social proof. - 00:12–00:18 00:12–00:18 The creator applies the SkinCeuticals Future Mineral UV Defense sunscreen to their face, highlighting how well it blends without leaving a white cast. The intention is to demonstrate a key product benefit and showcase its suitability for various skin tones, conveyed from the user's perspective. - 00:18–00:29 00:18–00:29 The creator states that the sunscreen is made with zinc oxide and titanium dioxide, providing an SPF of 50, and protects against fine lines, wrinkles, and dark spots while leaving skin with the best glow. The intention is to communicate product features and benefits from the user’s perspective.

# Ad summary An expert introduces and explains the six active ingredients in SkinCeuticals Advanced RGN-6 skin cream to an audience of current and potential customers. # Brand positioning Skinmiles is presented as your personal skincare destination, offering access to advanced professional skincare through the SkinCeuticals brand. The brand aims to occupy a space of scientific authority and reliable expertise. Skinmiles aligns with a tone of trust and expert guidance, suggesting a lifestyle of informed and effective skincare practices. It pushes against the norms of generic skincare brands by emphasizing specific, scientifically-backed ingredients and their functions. The brand positioning is functional, focusing on the performance and efficacy of its products, and also emotional by offering trust in the products. # Product The product is SkinCeuticals Advanced RGN-6 skin cream, a regenerative cream to improve visible signs of aging. This product contains six ingredients: 10% Glyco-Repair derived from carob seeds to support your skin's protective barrier and renew texture; eperuline from the epurua falcata tree to calm and soothe the skin; 2% niacinamide, also known as vitamin B3, to reduce discoloration and support barrier function; Acetyl Tetrapeptide-9, a signal peptide at 3% to support skin structure and help skin look and feel firmer; ectoin, an amino acid derivative, to protect against oxidative stress and keep the skin hydrated; and bioceramide 603, a patented ceramide, to support even skin tone and barrier health. These ingredients are formulated to work together to give optimal results. # Visual style The ad's visual style is clean, polished, and professional, aligning with the brand's focus on advanced skincare and scientific expertise. The editing style incorporates static shots with smooth transitions and occasional text overlays, creating a polished commercial feel. The production quality is high-end, enhancing the brand's credibility and trustworthiness. Pacing is moderate, with cuts timed to voiceover lines, ensuring a seamless audio-visual sync and engaging viewing experience. # Hooks Spoken: 00:04–00:11 Hi everyone, I'm Dr. Alek Nikolic, aesthetic medical practitioner and the founder of Skinmiles. Text overlay: SK.MI / DR ALEK NIKOLIC / AESTHETIC MEDICAL / PRACTITIONER & CEO SKINMILES Visual: 00:04–00:05 The shot is a static, eye-level, medium shot of a light-skinned man with gray hair wearing a black v-neck. Behind him is a blurred background with medical posters. He is waving. / 00:05–00:11 The shot is a static, eye-level, medium shot of a light-skinned man with gray hair wearing a black v-neck. Behind him is a blurred background with medical posters. The man is talking. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The SkinCeuticals Advanced RGN-6 cream offers a blend of six key ingredients working together for optimal skin results. # Benefits - Support your skin's protective barrier - Help renew texture - Calm and soothe skin - Reduce discoloration - Supports barrier function - Support skin structure - Protect against oxidative stress - Keeps the skin hydrated - Targets the appearance of discoloration - Supporting barrier integrity # Features - 10% Glyco-Repair - Eperuline - 2% Niacinamide - Acetyl Tetrapeptide nine - ectoin - bioceramide 603 # Call to action None used. # Social proof - None used. # Point of view - Expert 100% – The ad is told entirely from the perspective of a skincare expert, who is introducing and explaining the product. # Storyline - 00:00–00:04 The video opens with a title screen introducing the video and brand, setting the stage for what is to come. - 00:04–00:12 The aesthetic medical practitioner and Skinmiles CEO introduces himself to the audience, establishing trust and credibility through his credentials. - 00:12–00:26 The speaker introduces a SkinCeuticals RGN-6 product, positioning the product as one focused on six key components, and then offers to break down the components for the audience to explain them in more detail. - 00:26–01:21 The speaker proceeds to list and describe each of the six key ingredients, providing background on the origin of each ingredient and highlighting its primary benefit. - 01:21–01:29 The speaker notes that all six ingredients are formulated to work together for optimal results. - 01:29–01:32 The speaker concludes the video with a thank you and a farewell, reinforcing a positive and appreciative tone. - 01:32–01:37 The video ends with a screen listing regenerative skincare options, signaling further opportunities for engagement and conversion.

# Ad summary This ad features a woman discussing her skincare routine, specifically highlighting the SkinCeuticals A.G.E. Interrupter Ultra Serum, or "Ul Serum" as she calls it. She emphasizes the importance of consistent skincare, especially for areas prone to aging, and recommends this serum for its moisturizing texture and ability to improve skin elasticity. # Brand positioning SkinCeuticals is presented as a skincare brand rooted in scientific research and development. The brand aims to position itself as a premium choice for consumers who are willing to invest in high-quality, effective skincare solutions. The ad emphasizes the brand's commitment to rigorous testing and advanced formulations, suggesting that it stands apart from typical skincare brands by offering scientifically-backed products designed to address key aging concerns. The brand aligns with a lifestyle of consistent, high-quality self-care, promoting the idea that proactive skincare is a worthwhile investment. # Product The featured product is the SkinCeuticals A.G.E. Interrupter Ultra Serum, also referred to as the "Ul Serum." This serum is designed for targeted elasticity care, specifically for areas showing signs of aging such as the forehead, under eyes, cheeks, laugh lines, chin, and neck. It has a milky texture and is claimed to absorb quickly without leaving a sticky residue, making it suitable for layering with other skincare products. The serum includes a high concentration of Proxylane and has undergone 65 re-formulation tests to ensure optimal performance. The ad suggests that this serum is ideal for maintaining the benefits of special skincare treatments in everyday routines and for those who want to invest in effective anti-aging solutions. # Visual style The ad has a polished and clean aesthetic, with a blend of static shots and smooth transitions. The production quality is high, with a focus on showcasing the product in a sophisticated and appealing manner. The video maintains a consistent pace throughout, with cuts timed to align with the spoken content. # Hooks Spoken: Female 1: 일과 육아를 함께하다 보면 가장 힘든 게 Text overlay: 00:00–00:02 일과 육아를 함께하다 보면 가장 힘든 게 Visual: 00:00–00:01 Medium shot of a woman sitting on a white couch, holding a laptop and looking directly at the camera. She is wearing a white long-sleeved shirt and has neatly styled, short brown hair. The background includes a modern-looking lamp and a potted plant. Text overlay in Korean is visible. The camera is static. / 00:01–00:02 Quick cuts of women with young girls, suggesting mother/daughter relationships. The camera is handheld. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of maintaining a consistent skincare routine while balancing the demands of work and parenting. # Value propositions - Daily home care - Premium high quality # Benefits - Non-sticky when layering with other skincare products - Absorbs lightly - Focuses on the seven sensitive areas of the face and body # Features - A.G.E. Interrupter Ultra Serum - Milky Texture - High concentration of Proxylane - Undergone 65 re-formulation tests # Call to action 헤매지 마시고 좋은 거 쓰세요 # Social proof - “꾸준히 바르면 눈에 효과가 보여서 제가 제일 좋아하는 스킨케어 브랜드” - Female 1 (Customer) - “피부 과학 기반으로 연구를 해온 회사라서” - Female 1 (Customer) - “개인적인 사용 후기입니다” - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the point of view of a woman who uses the product, sharing her personal experience and routine. # Storyline - 00:00–00:12 At the beginning of the ad, the woman sits on a couch with a laptop, speaking directly to the camera. She sets the stage by discussing the challenges of balancing work and parenting, highlighting how difficult it is to maintain a consistent personal condition. - 00:12–00:19 The ad shifts to a shot of a desk with the skincare product, then shows the woman in front of a mirror, applying the serum to her face. This highlights the product in its physical form and begins the demonstration of how it integrates into a skincare routine. - 00:19–00:25 The woman returns to her initial position on the couch with the laptop. She mentions she has seen the positive results from the product when it is consistently used and shares that the brand is her favorite due to its science-based approach. This is intended to build trust and credibility by citing personal experience and expertise. - 00:25–00:28 The ad focuses on product details, showing a droplet of serum and the bottle. The woman shares that she invests in this product to maintain a proper skincare routine. - 00:28–00:39 The ad shows the woman again applying the serum, highlighting its milky texture and lightweight feel. She details that the product contains a high concentration of Proxylane and has undergone extensive testing to ensure it is non-sticky, thus emphasizing its premium quality and ease of use. - 00:39–00:47 Back on the couch, the woman begins to share that it is important to use the product on parts of the body that show aging most such as the forehead, eye area, cheeks, and neck. This is to help convey the purpose and target for the product. - 00:47–00:55 The woman is shown applying the product on those specific areas. - 00:55–00:59 Returning to the couch, she concludes the ad by advising viewers to use the product to enhance the skincare routine.

# Ad summary This ad is for SkinCeuticals Advanced RGN-6. Dr. Alek Nikolic, aesthetic medical practitioner and the founder of SkinMiles, discusses the concept of regenerative skincare, differentiating it from typical surface-level skincare. He explains regenerative skincare supports the skin's ability to renew itself, increasing collagen and elastin, rebuilding its barrier, restoring its tone, and improving its texture. He notes regenerative skincare involves multiple active ingredients working together across several dimensions of the skin simultaneously. Dr. Nikolic says that in the following videos, he will walk the viewer through exactly how the product works. # Brand positioning Skinmiles presents itself as "your personal skincare destination," positioning itself as an expert and guide in the advanced skincare market. It values professional knowledge and personalized care, as implied by the complimentary Zoom consultations with a SkinMiles Somatologist. The ad features SkinCeuticals, positioning it as a brand rooted in "advanced professional skincare." SkinCeuticals is presented as a brand informed by science and is designed for daily at-home use. # Product The SkinCeuticals Advanced RGN-6 is an aesthetic recovery cream formulated to improve visible signs of aging. It supports the skin's natural ability to renew itself by rebuilding its barrier, restoring its tone, and improving its texture, while increasing collagen and elastin production. This regenerative skincare cream consists of multiple active ingredients designed to work together across several dimensions of the skin at once. It is designed for daily use at home. # Visual style The video has a polished and professional aesthetic. It combines direct address from an expert with scientific-style graphics and product shots. The editing uses quick cuts to move between speakers and graphics. The cuts and text overlays are timed to the music. # Hooks Spoken: Male 1: Hi everyone, I'm Dr. Alek Nikolic, an aesthetic medical practitioner and the founder of SkinMiles. Text overlay: DR ALEK NIKOLIC / AESTHETIC MEDICAL / PRACTITIONER & CEO SKINMILES Visual: 00:03–00:17 Dr. Alek Nikolic is centered in the frame from the chest up in front of a blurred backdrop with words such as "Facial Fillers". He is light-skinned, between 45–55 years old, and wearing a black shirt with the SkinMiles logo on the left side. The text overlay reads "DR ALEK NIKOLIC AESTHETIC MEDICAL PRACTITIONER & CEO SKINMILES". # Funnel stage Middle of funnel (Consideration) # Pain points Ineffective skincare products that only work on the surface of the skin # Value propositions - Multiple active ingredients working together on different dimensions of the skin # Benefits - Improves visible signs of aging - Supports skin renewal - Rebuilds skin barrier - Restores tone - Improves texture - Increases collagen and elastin production # Features - Aesthetic recovery cream # Call to action None used. # Social proof - “I'm Dr. Alek Nikolic, an aesthetic medical practitioner and the founder of SkinMiles.” – Male 1 (Aesthetic medical practitioner and the founder of SkinMiles) # Point of view - Expert 100% – The video is delivered by an aesthetic medical practitioner and the founder of SkinMiles, which establishes his credibility as an authority figure. # Storyline - 00:00–00:03 The video opens by posing a question about regenerative skincare. - 00:03–00:11 Dr. Alek Nikolic introduces himself as an aesthetic medical practitioner and the founder of SkinMiles, setting the stage for his expertise. - 00:11–00:18 Nikolic notes that he is often asked, "What does regenerative skincare actually mean?" - 00:18–00:28 Nikolic answers that it is a good question, as most skincare products only work on the surface to hydrate and smooth the skin. - 00:28–00:42 He continues that regenerative skincare, on the other hand, takes a slightly different approach, supporting the skin's own ability to renew itself, comparable to processes following professional laser treatments or chemical peels. - 00:42–00:51 He explains that the skin goes through a renewal process, rebuilding its barrier, restoring its tone, and improving its texture, increasing collagen and elastin. - 00:51–00:56 He states regenerative skincare is inspired by the same science, formulated for daily use at home. - 00:56–01:08 He explains it is not about one ingredient targeting one concern, but about multiple active ingredients working together across several dimensions of the skin, all at the same time. - 01:08–01:13 Nikolic introduces the brand new SkinCeuticals Advanced RGN-6. - 01:13–01:18 He notes that in the next few videos, he will walk the viewer through exactly how it works. - 01:18–01:20 He thanks the viewer for listening and says goodbye. - 01:20–01:26 The video concludes by listing the SkinCeuticals Regenerative Skincare, complimentary Zoom consultations with SkinMiles Somatologist, and the next in series video: The Six Ingredients, Explained.

# Ad summary This ad introduces the Ultimate Daily Defense Duo from SkinCeuticals, highlighting a mineral sunscreen for anti-aging defense and a C E Ferulic combination antioxidant for radiant, youthful-looking skin. The image showcases the products against a dark backdrop with a golden halo effect, emphasizing their benefits and positioning within a skincare regimen. # Brand positioning SkinCeuticals is presented as a high-end, science-backed skincare brand focused on advanced skincare solutions. The brand emphasizes scientifically formulated products, with a focus on ingredients and clinical testing. The brand aims to occupy a space in the consumer's mind as a provider of dermatologist-backed skincare solutions, delivering mineral UV defense and radiant, youthful skin. Positioning itself as a brand that formulates products with daily anti-aging defense tested post-procedure. # Product The ad features two products from SkinCeuticals: Future Mineral UV Defense Invisible Sunscreen and C E Ferulic combination antioxidant treatment. The Future Mineral UV Defense is presented as a mineral sunscreen that provides broad-spectrum SPF 50 protection and daily anti-aging defense, tested post-procedure. Its key features include mineral filters and an invisible finish. The C E Ferulic product is a combination antioxidant treatment containing 15% L-Ascorbic Acid, 1% Alpha Tocopherol, and 0.5% Ferulic Acid, designed for radiant, youthful-looking skin. The ad highlights these products as components of a daily skincare regimen. # Visual style The ad uses a high-quality, studio-shot style with a focus on product presentation. The visual motif includes a product-focused layout with clear, legible typography. Image treatment includes background removal and soft lighting effects. The style contrasts with platform norms by being highly polished and visually disruptive, designed to grab attention in-feed. # Hooks Headline: The Ultimate Daily Defense Duo # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Ultimate Daily Defense Duo for a comprehensive skincare regimen # Benefits - Anti-aging defense - Radiant, youthful-looking skin # Features - Mineral Filters - Broad Spectrum SPF 50 - Combination antioxidant containing 15% L-Ascorbic Acid, 1% Alpha Tocopherol, and 0.5% Ferulic Acid - Invisible Sunscreen # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand voice is consistent throughout the ad as it introduces and describes the featured products, focusing on their benefits and ingredients. # Storyline - The ad opens by introducing 'The Ultimate Daily Defense Duo' to immediately capture attention and set the tone for what's being presented. The brand is speaking directly to the consumer to establish the ad's focus on a dual-product solution. - The ad highlights the key benefits of each product, stating that one is 'For Mineral Anti-Aging Defense' and the other is 'For Radiant, Youthful-looking Skin.' The brand uses these call-outs to emphasize the specific functional benefits of each product in the duo, framing the set as a comprehensive solution. - The final storyline beat features the two SkinCeuticals products alongside their key ingredients and labeling details, like SPF and fluid ounces. The brand grounds the ad in product specifics, using facts to reinforce the skincare science and credibility.

# Ad summary This ad highlights SkinCeuticals' C E Ferulic serum as the key to achieving "Gold Standard Skin." It features close-up shots of a woman applying the product, and emphasizes the brand's #1 position in the medical aesthetic skincare category. The ad aims to convey premium quality and professional endorsement. # Brand positioning SkinCeuticals is presented as a premium, high-performance skincare brand rooted in medical aesthetic practices. The brand aims to occupy the high-end market space, positioned as the '#1 Medical Aesthetic Skincare Brand,' suggesting reliability and effectiveness due to its professional endorsement and advanced formulations. The brand is positioned as superior and science-backed. The focus on achieving 'Gold Standard Skin' implies a results-oriented approach, appealing to customers who value visible improvements and scientifically proven skincare. # Product The featured product is SkinCeuticals C E Ferulic serum, an antioxidant treatment. It is designed to unlock 'Gold Standard Skin.' The product comes in a dark amber glass bottle with a dropper applicator. It aims to provide advanced environmental protection and improve the appearance of fine lines and wrinkles. The serum is for those seeking professional-grade skincare solutions and visible improvements in their skin’s health and appearance. The ad addresses purchase barriers by highlighting its status as the #1 Medical Aesthetic Skincare Brand, implying trust and proven efficacy. # Visual style The ad uses a polished, high-end aesthetic. The editing style combines smooth transitions with static shots. The production quality feels like a professional commercial, aiming to convey sophistication and premium quality. There are no visual motifs. The pacing is moderate. The cuts and text are timed to the music beat and voiceover. # Hooks Spoken: 00:00–00:04: Unlock gold standard skin with C E Ferulic. Text overlay: 00:00–00:02 Unlock / 00:01–00:02 Gold Standard / 00:01–00:02 Skin Visual: 00:00–00:01: Close-up shot of a woman with dark skin. Liquid is dripping on the left side of her face. She is looking slightly down and to the right. The lighting is dramatic, with strong shadows, and she has a hoop earring. The SkinCeuticals logo is in the upper left. Text overlay reads 'Unlock'. / 00:01–00:02: Close-up of the same woman applying the liquid to her face, rubbing it in with her fingers. Text overlays read 'Unlock Gold Standard Skin'. / 00:02–00:03: The SkinCeuticals C E Ferulic serum bottle is centered against a black background. The bottle is amber-colored glass with a black dropper cap. A glowing orange-yellow circular effect emanates from behind the bottle, mimicking an eclipse. The bottle's label is visible, showing key ingredients and 'PREVENT'. # Funnel stage Consideration # Pain points None used. # Value propositions - C E Ferulic serum delivers the benefit of achieving 'gold standard skin'. # Benefits - Unlock gold standard skin # Features - Antioxidant serum - C E Ferulic # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 25% – The ad shows a woman applying the product to her face, which communicates the customer's POV. - Brand 75% – The ad emphasizes the product's benefits and the brand's #1 ranking, which communicates the brand's POV. # Storyline - 00:00–00:01 The ad begins with a close-up of a woman's face, emphasizing her skin's texture and tone. - 00:01–00:02 The woman applies a liquid to her face, demonstrating the product in use. The intention is to show how the product is integrated into a skincare routine. - 00:02–00:03 The ad transitions to a shot of the SkinCeuticals C E Ferulic serum bottle against a black background with glowing orange effects, highlighting the product itself and suggesting its potent and transformative properties. - 00:03–00:05 The ad displays the SkinCeuticals logo along with the claim '#1 Medical Aesthetic Skincare Brand.' It concludes with a 'SHOP NOW' call to action, directly prompting viewers to make a purchase.

# Ad summary This ad promotes SkinCeuticals by offering customers incentives to spend more. Customers can unlock additional products, such as skincare accessories and mini products, if they spend over a certain amount. # Brand positioning SkinCeuticals is presented as a high-end skincare brand focused on scientific formulations and clinical results. The brand positions itself as offering luxury and high-quality products, as evidenced by the minimalist aesthetic and focus on advanced skincare technology. The brand aims to occupy a premium space in the consumer's mind, emphasizing efficacy and exclusivity. The brand aligns with values of sophistication, scientific validation, and a commitment to advanced skincare. It caters to individuals who prioritize effective skincare solutions backed by research and quality ingredients. SkinCeuticals differentiates itself by emphasizing its scientific approach and clinical validation, appealing to consumers seeking tangible results. # Product The ad features a range of SkinCeuticals products, including serums, creams, and skincare accessories. These products are presented as part of a tiered incentive program where customers unlock more products as they spend more. The products range in function, from moisturizers and serums to cosmetic tools and accessories. The products are for individuals looking for high-end, scientifically backed skincare solutions. The key selling point is the tiered incentive program. By spending more, customers receive additional products, enhancing the value proposition and encouraging increased purchases. This includes mini products and skincare accessories, offering a comprehensive skincare experience. The ad focuses on the value of spending more to unlock additional high-quality products, appealing to customers willing to invest in premium skincare. # Visual style The ad has a sleek, minimalist aesthetic with a focus on high-end production quality. It features static shots with clear, focused lighting. The visual motifs include a dark background, emphasizing the luxury and exclusivity of the products. The pacing is slow and consistent, with cuts timed to the appearance of text overlays. # Hooks Text overlay: 00:00–00:04 Limited Time Only / 00:00–00:04 Spend More, Unlock More / 00:00–00:04 Step 1: / 00:00–00:04 Choose Your Routine with $200+ Visual: 00:00–00:04: A static shot presents a collection of SkinCeuticals products, including bottles, tubes, jars, hair clips, and a makeup bag, arranged against a dark gray background. The lighting is focused, highlighting the products, with the SkinCeuticals logo visible on the makeup bag. Text overlays appear, detailing the tiered spending structure of the offer. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Spend $200+ and choose your routine - Spend $300+ and select your mini product - Spend $350+ and pick your skincare accessory # Benefits - Unlock more value as you spend more - Receive additional products with higher spending - Tiered incentive program # Features - Skincare products (serums, creams) - Skincare accessories - Mini product # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is conveyed from the brand's perspective, promoting their product line and offers. # Storyline - 00:00–00:04 The ad begins with a static shot of SkinCeuticals products, including skincare, accessories, and a makeup bag, against a dark background. - 00:00–00:04 On-screen text states, "Limited Time Only: Spend More, Unlock More," creating a sense of urgency and encouraging immediate action. - 00:00–00:04 The ad then presents a tiered spending structure, "Step 1: Choose Your Routine with $200+", indicating the first level of the offer and incentivizing spending to achieve the next. - 00:01–00:04 The offer continues with "Step 2: Select Your Mini Product with $300+", adding another incentive for customers to increase their spending. - 00:03–00:04 The offer concludes with "Step 3: Pick Your Skincare Accessory with $350+", completing the tiered structure and prompting customers to maximize their purchase to receive all the benefits.

# Ad summary This ad showcases three of SkinCeuticals best-selling products, promising radiant, youthful-looking skin through a simple three-step routine. The ad features product shots and a straightforward headline. # Brand positioning SkinCeuticals is presented as a results-driven, advanced skincare brand rooted in science. The brand aims to occupy the space of providing clinically proven skincare solutions that deliver noticeable improvements in skin health and appearance. The brand aligns with the values of efficacy, innovation, and professional endorsement, suggesting a lifestyle of informed skincare choices. It positions itself away from basic or trend-driven skincare, focusing on formulations backed by research and high-quality ingredients. Its positioning is functional, focusing on the performance and efficacy of its products for targeted skin concerns. # Product The ad features three SkinCeuticals products. The first is C E Ferulic, described as a combination antioxidant containing 15% L-Ascorbic Acid, 1% Alpha Tocopherol, and 0.5% Ferulic Acid, intended to prevent skin damage. The second is P-TIOX, a wrinkle-modulating peptide serum that improves the look of contraction lines, texture, and radiance, intended to correct skin issues. The third is Triple Lipid Restore 2:4:2, an anti-aging lipid replenishment treatment containing 2% ceramides, 4% cholesterol, and 2% fatty acids, also intended to correct skin issues. Each product is presented as part of a three-step routine to achieve radiant, youthful-looking skin, addressing concerns from prevention to correction. The ad highlights the advanced formulations and specific ingredients that make these products effective for their intended purposes. # Visual style The ad features a clean, high-quality studio shot. The visual motif is product-focused, with a minimalist background that puts the products in the spotlight. The image treatment includes sharp focus and balanced lighting to highlight the products' details and textures. The typography is integrated cleanly, with a clear hierarchy of information. The style is high-design, creating a polished and professional aesthetic that enhances scannability in the feed. # Hooks Headline: Three Steps to Radiant, Youthful-Looking Skin # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of visible signs of aging and skin damage. The frustration is that the customer may be concerned about contraction lines, texture, and radiance. The products included aim to target these issues in an effort to prevent and correct aging. # Value propositions - Addresses key signs of aging and skin damage with a combination of prevention and correction through a curated set of products # Benefits - Improves the look of contraction lines, texture, and radiance - Combination antioxidant containing - Prevents # Features - Combination antioxidant containing 15% L-Ascorbic Acid, 1% Alpha Tocopherol, and 0.5% Ferulic Acid - Wrinkle modulating peptide serum - Anti-aging lipid replenishment treatment - 2% Ceramides | 4% Cholesterol | 2% Fatty Acids # Call to action None used. # Social proof - Best Sellers # Point of view - Brand: The entire image ad positions the SkinCeuticals brand and products as a scientifically backed solution for achieving radiant, youthful-looking skin through a simple three-step routine. # Storyline - The ad opens with the SkinCeuticals brand logo, immediately establishing credibility. The intention is to assure the audience that the products are developed by a reputable company. This is conveyed from the brand's perspective, introducing itself as a trusted source for skincare solutions. - The ad presents the message "Three Steps to Radiant, Youthful-Looking Skin With Our Best Sellers". The intention is to directly communicate the core promise and introduce the featured products as effective solutions for achieving desired skin qualities. This is being told from the brand's perspective, presenting its curated set of products for skin transformation. - Finally, the ad displays the three SkinCeuticals products: C E Ferulic, P-TIOX, and Triple Lipid Restore 2:4:2. The intention is to showcase the products included in the three-step routine, emphasizing their specific benefits and positioning them as essential components for achieving radiant, youthful-looking skin. This is conveyed from the brand's perspective, highlighting its hero products.

# Ad summary A dermatologist partners with SkinCeuticals to talk about how to combat skin laxity due to the loss of collagen, especially for people who have had GLP-1s. She recommends using the SkinCeuticals A.G.E. Interrupter line of products that lift and tighten facial areas by combating glycation. # Brand positioning SkinCeuticals is presented as a high-end skincare brand that offers advanced solutions for various skin concerns. The ad highlights its commitment to addressing the process of glycation, positioning the brand as a scientifically backed choice for those seeking to combat aging. By partnering with a credible dermatologist, SkinCeuticals reinforces its authority and positions itself as a premium option for consumers who value effective and research-driven skincare. # Product The SkinCeuticals A.G.E. Interrupter line of products is designed to visibly lift and tighten four key facial areas by combating glycation. Glycation is explained as the process where sugar molecules bind to collagen in the skin, weakening them and making them susceptible to fine lines. The featured products are presented as a solution to address skin laxity, especially for individuals experiencing this issue due to GLP-1s. The ad conveys that these products are effective, safe to use with retinols and vitamin C, and can be used with office ultrasound tightening procedures, resulting in up to a 20% reduction in skin laxity compared to treatments alone. # Visual style The ad has a polished and professional aesthetic, aligning with the brand's positioning as a high-end skincare provider. The editing style combines static shots with quick cuts, timed to coincide with key product actions and voiceover lines. The production quality is high, creating a commercial feel with a hybrid approach, due to the use of the dermatologist’s selfie-style video. The pacing remains consistent throughout the ad. # Hooks Spoken: Female 1: If I had a dollar for every time someone asked me about sagging skin, I could probably retire. Text overlay: The ONE question I’m asked every day in clinic as a derm (Caption box) / #SkinCeuticalsPartner Visual: 00:00–00:04 A medium, selfie-style shot of a fair-skinned, 35–45-year-old woman with dark hair pulled back, wearing light makeup, a white lab coat, and a navy top. She stands in front of a blurred background featuring neutral-toned walls, framed artwork, and a green plant. She gestures with her hands as she speaks, wearing a small microphone. Text overlay: "The ONE question I’m asked every day in clinic as a derm." #SkinCeuticalsPartner # Funnel stage Middle of funnel (Consideration) # Pain points Sagging skin: "How do I make this tighter but without a facelift?" # Value propositions - Address skin laxity without a facelift - Get a noticeable result # Benefits - Visibly lift and tighten four key facial areas - Can be used with in-office ultrasound tightening procedures - Can show up to a 20% reduction in skin laxity compared to treatments alone - Can be used on GLP-1s - Can be used with your retinols and vitamin C's # Features - A.G.E. Interrupter line of products - Combats glycation efficacy # Call to action shop now at SkinCeuticals.com # Social proof - “It was actually studied in these patients.” – Female 1 (Dermatologist) - “My patients and myself are grabbing this up.” – Female 1 (Dermatologist) # Point of view - Expert 100% – The entire ad is communicated by a dermatologist in her professional opinion. # Storyline - 00:00–00:04 The ad begins with the dermatologist in her office, sharing that she would be able to retire if she had a dollar for every time a patient asked her how to fix sagging skin. - 00:04–00:10 Moving into a hallway of her office, the dermatologist explains that the same question is asked every day: How do I make this tighter without a facelift? - 00:11–00:21 Back in her office, she says that skin just doesn't bounce back the way it used to, speaking as an almost 40 year old dermatologist, which is happening even more often due to GLPs with skin laxity. - 00:23–00:28 She says that she recommends her patients to still get a lift without going under the knife, but obviously be realistic. - 00:28–00:29 After this statement, the dermatologist then brings up the SkinCeuticals A.G.E. Interrupter Duo. - 00:29–00:37 The dermatologist explains that she recommends looking for formulas that target glycation, where sugar molecules bind to collagen in the skin, weakening them and making them susceptible to fine lines. - 00:37–00:39 The ad comes back to the SkinCeuticals A.G.E. Interrupter Duo. - 00:39–00:44 Back in her office, the dermatologist says that no one does it better than SkinCeuticals, which is why she partnered with them and their A.G.E. Interrupter line of products. - 00:44–00:48 She says that the line of products visibly lift and tighten key facial areas by combating glycation efficacy. - 00:48–00:52 She explains that one can use it with in-office ultrasound tightening procedures. - 00:52–00:56 She claims that it can show up to a 20% reduction in skin laxity compared to treatments alone. - 00:56–01:00 The dermatologist states that one can use it on GLP-1s and the product line was actually studied in these patients. - 01:00–01:03 She ends by sharing that one can use it with their retinols and vitamin C's. - 01:04–01:09 She says that it isn't a facelift in a bottle, but if you want a noticeable result, her patients and herself are grabbing this up.

# Ad summary This ad features a fitness enthusiast and influencer who uses SkinCeuticals A.G.E. Interrupter Ultra Serum as part of her daily routine. She associates her commitment to personal fitness with the same intention and care towards her skincare, emphasizing the importance of consistency to achieve visible skin-lifting, smoother texture, and healthier-looking skin. # Brand positioning SkinCeuticals is presented as a high-end skincare brand that prioritizes scientifically backed formulations to provide advanced skincare solutions. The brand aligns with the values of discipline, intentionality, and commitment, mirroring a lifestyle of fitness and overall well-being. It positions itself as a brand for individuals who do not settle for average and strive for excellence in every aspect of their lives, aligning with the norms of premium skincare by focusing on visible, transformative results. # Product The SkinCeuticals A.G.E. Interrupter Ultra Serum is a concentrated multi-corrective serum designed for visible skin lifting. The product is showcased as an essential part of a disciplined skincare routine for individuals who are committed to achieving and maintaining healthy, youthful-looking skin. The serum addresses purchase barriers by demonstrating visible results such as smoother texture, healthier-looking skin, and visible lifting, emphasizing that consistency yields long-term benefits. The ad highlights the serum's ability to deliver transformative skincare benefits, making it worth trying for those who value high-performance skincare solutions. # Visual style The ad features a polished, hybrid aesthetic, blending both commercial and UGC elements. The editing rhythm includes quick cuts and static shots, creating a balanced pace that highlights both product details and the influencer's routine. The production quality is high, with bright, natural lighting and smooth transitions that support the sophisticated tone and aspirational message. The ad is visually clean and focuses on conveying a sense of intentionality and excellence. # Hooks Spoken: 00:00–00:01 Excellence is not accidental. Text overlay: 00:00–00:01 #SkinCeuticalsPartner Visual: 00:00–00:01 Close-up shot of a hand holding a dropper from a SkinCeuticals A.G.E. Interrupter Ultra Serum bottle. The background is softly blurred, featuring flowers and a crystal, set on a gray table, suggesting a clean, elegant environment. The lighting is bright, highlighting the textures and details of the product and hand. # Funnel stage Middle of funnel (Consideration) # Pain points The desire for effective skincare solutions that provide visible results. # Value propositions - Consistent use leads to visible lifts and smoother texture - Serum offers a concentrated approach to achieve healthier looking skin # Benefits - Visible skin lifting - Smoother texture - Healthier looking skin # Features - Concentrated multi-corrective serum # Call to action None used. # Social proof - “I train my skin with SkinCeuticals A.G.E. Interrupter Ultra Serum” – Female 1 (Influencer) # Point of view - Customer 90% – The ad is primarily told from the customer's POV, as she shares her personal experience with the product and her routine. - Brand 10% – The brand's official voice is present through the display of its product and logo, reinforcing its image as a provider of high-quality skincare. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of a hand holding a dropper from a bottle of SkinCeuticals A.G.E. Interrupter Ultra Serum. This visual introduces the product in a sophisticated and detailed way, setting a tone of luxury and intention right from the start. - 00:01–00:03 00:01–00:03 A woman is shown working out in a gym, performing exercises with a barbell and later on a seated machine. The message is that she trains her body with intention. The perspective shifts to showcase the influencer's dedication to fitness as a lifestyle, conveyed through dynamic visuals and purposeful activity. - 00:03–00:08 00:03–00:08 The focus returns to the SkinCeuticals product as the influencer talks about training her skin with the A.G.E. Interrupter Ultra Serum, demonstrating the serum being applied to her hand from the dropper. This reinforces the brand's association with discipline and intentional care. - 00:08–00:12 00:08–00:12 At 59, she emphasizes that results are built over time. She applies the serum to her face and neck, highlighting its incorporation into her daily routine. The message underscores the importance of long-term commitment and consistency in skincare, aligning with her overall philosophy of excellence. - 00:12–00:17 00:12–00:17 The influencer continues to apply the serum, emphasizing the visible lift, smoother texture, and healthier-looking skin achieved through consistent use. She touches her face, showcasing its texture and overall appearance in front of the mirror. This reinforces the functional benefits of the product and its role in achieving visible results over time. - 00:17–00:24 00:17–00:24 The influencer is shown on a treadmill. She then turns to the camera, stating, "This is my standard. I do not settle for average. I go for gold." Her tone is confident and aspirational. The moment solidifies the brand's positioning as one for those who strive for excellence and settle for nothing less than the best.

# Ad summary A female creator extols the virtues of SkinCeuticals C E Ferulic serum for preventing aging and promoting a bright glow. She calls it the gold standard of vitamin C, clinically proven to correct eight signs of aging. # Brand positioning SkinCeuticals is positioned as a high-end, clinically validated skincare brand. The ad highlights its scientific approach to beauty, emphasizing that the C E Ferulic product is not only effective but also clinically proven to deliver real results in correcting signs of aging. By calling the product "the gold standard of vitamin C" and noting its popularity on "everyone's vanity," the brand aims to occupy a premium space in the consumer's mind, suggesting that it's a must-have product for serious skincare enthusiasts. The brand aligns with a sophisticated, results-driven lifestyle, pushing against the norm of simple, unproven skincare solutions. # Product The advertised product is SkinCeuticals C E Ferulic serum, presented as the "gold standard of vitamin C." It's highlighted as a combination antioxidant serum clinically proven to correct eight signs of aging, including fine lines, wrinkles, and loss of firmness. The serum provides eight times stronger protection against environmental aggressors. The serum is intended for anyone seeking a "major transformation" in their skin’s appearance, as well as a brightened glow and environmental protection, positioning the serum as a crucial daily defense. The ad addresses purchase barriers by emphasizing clinical proof and superior protection. # Visual style The ad has a casual, UGC-style aesthetic, likely filmed with a smartphone. The lighting appears natural, and the setting is simple, focusing attention on the product and the speaker. Editing is minimal, with static shots and no noticeable transitions. The production quality has a polished feel, but retains the authenticity of a user-generated review. The pacing is moderate, matching the speaker's tempo. # Hooks Spoken: If you're not using vitamin C daily, / it's time you rethink your entire routine. Visual: 00:00–00:03: A woman with fair skin, blonde hair, and dark blue nail polish holds a bottle of SkinCeuticals C E Ferulic serum in her right hand in front of her face. She’s wearing a white top and has a clip in her hair. The background is a blurred light beige wall. She looks directly into the camera, speaking. # Funnel stage Consideration # Pain points The ad implies that viewers may be missing a critical step in their skincare routine if they're not using vitamin C daily. The ad suggests a need to re-evaluate one's entire skincare approach to ensure comprehensive protection and anti-aging benefits. # Value propositions - Corrects eight signs of aging with clinically proven ingredients - Superior protection against environmental aggressors with eight times stronger protection - Ultimate bright and glow from a combination antioxidant serum # Benefits - Clinically proven to correct eight signs of aging - Provides eight times stronger protection against the environmental aggressors we face every single day - Ultimate bright and glow # Features - Combination antioxidant serum - Contains 15% L-Ascorbic acid, 1% Alpha Tocopherol, and 0.5% Ferulic acid. # Call to action None used. # Social proof - “There's a reason you see it on everyone's vanity” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a skincare user giving a review. # Storyline - 00:00–00:03 The video opens with the creator holding up a bottle of SkinCeuticals C E Ferulic serum, directly addressing the audience and questioning if they are using vitamin C daily. - 00:00–00:03 The creator states that if viewers aren’t using Vitamin C daily, they should rethink their entire routine, establishing the need for the product. - 00:03–00:08 The creator introduces the SkinCeuticals C E Ferulic serum, referring to it as the “gold standard of vitamin C.” - 00:09–00:12 She notes that the product is ubiquitous among vanities. - 00:12–00:15 The creator emphasizes that the product is not just an obsession, but one that “actually works.” - 00:15–00:19 The creator states that the product is clinically proven to correct eight signs of aging, promoting significant skin transformation. - 00:20–00:23 The creator specifies that the product improves fine lines, wrinkles, and firmness. - 00:23–00:29 The creator highlights that the product provides eight times stronger protection against environmental aggressors, emphasizing the added benefit of daily use. - 00:30–00:33 The creator closes by stating that for the ultimate bright and glow, the product is the only secret viewers will ever need.

# Ad summary This ad features a dermatologist who educates viewers on the different types of wrinkles. She also highlights a product with peptides that supports skin by targeting the visible signs of collagen depletion, such as fine lines and uneven texture. This product is presented as part of a well-rounded skincare regime. # Brand positioning SkinCeuticals is presented as a skincare brand that is rooted in scientific research, with the ad featuring a dermatologist as the expert to explain the brand's product and science. This is implied by the fact that the person presenting the product is wearing a white coat. They position themselves as a science-backed, research-based brand that pushes against misleading information on skincare. The brand positions itself to address skin issues, such as wrinkles. # Product The featured product is SkinCeuticals PTOX, which contains peptides. Peptides support by targeting the visible signs of collagen depletion, such as the appearance of fine lines and uneven texture. It is also highlighted that skincare works best on the quality of the skin, which can be improved with the product's peptide ingredients. The product is not a quick fix, rather, it supports skin over time with consistent use, as part of a well-rounded skincare regime. # Visual style The ad has a very clean, polished aesthetic that is typical of skincare ads. The dermatologist is well-lit and the background is free of clutter. The video uses static shots with text overlays that highlight different key words. The production quality is high, which is typical of commercial ads. The pacing is moderate, with about two cuts per minute. # Hooks Spoken: 00:01–00:03 Hi beautiful people, Dr. Lisa Byrom here. Text overlay: 00:01–00:02 Hi beautiful people, / 00:02–00:03 Dr. Lisa Byrom here. Visual: 00:00–00:03 A dermatologist is centered in the frame, looking directly at the camera. The background is a white office space with shelves of various products. The dermatologist is wearing a white coat over a floral shirt, with transparent glasses. She is wearing light makeup and her dark hair is parted to one side. At the top of the screen is text that reads: “Part 1: Different types of wrinkles” above the SkinCeuticals logo. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed in the ad is the worry about aging, and specifically, the appearance of wrinkles. Dr. Lisa Byrom states, "When I see patients worried about aging, the first thing I explain is that wrinkles come from different factors." # Value propositions - Consistent use supports skin over time. # Benefits - Peptides support by targeting the visible signs of collagen depletion, such as the appearance of fine lines and uneven texture. - They're great addition to a skincare routine when the skin begins to look thinner, less resilient, or lacks its usual smoothness. - They support skin over time with consistent use. # Features - Product includes peptides. # Call to action None used. # Social proof - "When I see patients worried about aging, the first thing I explain is that wrinkles come from different factors."- Dr. Lisa Byrom (Dermatologist) # Point of view - Expert 100% – The dermatologist shares her professional expertise and assessment of the product. # Storyline - 00:01–00:08 00:01–00:08 Hi beautiful people, Dr. Lisa Byrom here. This is part one of a three part PTOX series. - 00:08–00:10 00:08–00:10 Let's start with wrinkles. - 00:11–00:17 00:11–00:17 When I see patients worried about aging, the first thing I explain is that wrinkles come from different factors. - 00:17–00:30 00:17–00:30 Some are dynamic lines, some are static lines, from collagen loss over time, others are fine dehydration lines, or a general loss of elasticity and firmness. - 00:31–00:41 00:31–00:41 This matters because skincare works best on the quality of skin, and that's where ingredients like peptides with SkinCeuticals PTOX makes sense. - 00:42–00:50 00:42–00:50 Peptides support by targeting the visible signs of collagen depletion, such as the appearance of fine lines and uneven texture. - 00:50–01:00 00:50–01:00 They're great addition to a skincare routine when the skin begins to look thinner, less resilient, or lacks its usual smoothness. - 01:01–01:08 01:01–01:08 However, while peptides are a powerful addition to a well-rounded skincare regime, they're just one piece of the puzzle. - 01:08–01:14 01:08–01:14 Peptides don't work overnight. They support skin over time with consistent use.

# Ad summary This ad showcases four SkinCeuticals products as part of an anti-aging regimen. Each product is presented as a step to correct signs of aging, plump and contour, correct wrinkles, and protect the skin. # Brand positioning SkinCeuticals is presented as a brand focused on advanced skincare solutions, specifically targeting anti-aging concerns. The brand positions itself as a provider of scientifically-backed treatments, emphasizing correction and prevention of skin aging. The products are designed to be part of a comprehensive regimen, suggesting a commitment to long-term skin health and visible results. The brand aligns with a functional approach, focusing on the performance and efficacy of its products rather than purely emotional appeals. # Product The ad features four SkinCeuticals products, each targeting a specific aspect of anti-aging. The first product, C E Ferulic, is a combination antioxidant containing 15% L-Ascorbic Acid, 1% Alpha Tocopherol, and 0.5% Ferulic Acid, designed to prevent signs of aging. The second product, H.A. Intensifier Multi-Glycan, is a multi-dimensional volumizing serum to plump and contour the skin. The third product, A.G.E. Interrupter Advanced, is a concentrated multi-corrective treatment that improves visible signs of aging impacted by advanced glycation end-products. The fourth product, Daily Brightening UV Defense Sunscreen, is a broad spectrum SPF 30 sunscreen that brightens and evens skin tone. Each product is presented as a step in a comprehensive anti-aging regimen, addressing different concerns and working together for optimal results. The ad aims to convey that these products are worth trying or buying because they offer a complete solution to combat and prevent aging signs. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on product presentation. The visual motif is a grid layout, organizing the products in a step-by-step sequence. The image treatment includes background removal and color grading to enhance the product's appearance. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content, opting for a high-design approach that aims to capture attention through its professional and clean presentation. # Hooks Headline: Your Anti-Aging Regimen # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of visible signs of aging, such as wrinkles, uneven skin tone, and loss of volume. The ad aims to provide a solution for those seeking to combat and prevent these signs. # Value propositions - Complete anti-aging regimen for radiant skin - Step-by-step approach to address various signs of aging - Comprehensive product line to address multiple concerns # Benefits - Prevent - To plump and contour - Correct - Brightens and evens skin tone - Protect # Features - Combination antioxidant containing 15% L-Ascorbic Acid, 1% Alpha Tocopherol, and 0.5% Ferulic Acid - Multi-dimensional volumizing serum - Concentrated multi-corrective treatment - Broad spectrum SPF 30 # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and their benefits in a structured anti-aging regimen. # Storyline - The ad begins by introducing the concept of an anti-aging regimen for radiant skin, setting the stage for a structured approach to skincare. The brand is telling the audience that achieving radiant skin requires a deliberate and organized routine. - The ad then breaks down the regimen into four steps, each highlighting a specific product and its function. The brand is presenting a clear, easy-to-follow plan to address various signs of aging. - Each step focuses on a different aspect of anti-aging, such as correcting signs of aging, plumping and contouring, correcting wrinkles, and protecting the skin. The brand is showcasing the comprehensive nature of their product line and their ability to address multiple concerns. - The ad concludes by showcasing each product with its specific benefits and ingredients, reinforcing the scientific and functional aspects of the brand. The brand is providing detailed information to build trust and demonstrate the efficacy of their products.

# Ad summary This image ad for SkinCeuticals A.G.E. Interrupter Duo features before and after photos of a woman's face, highlighting a reduction in skin laxity after using the product in conjunction with an ultrasound procedure. The ad emphasizes physician testing and presents the product as a solution for improving skin firmness. # Brand positioning SkinCeuticals is presented as a science-backed skincare brand, emphasizing clinical testing and physician approval. The brand positions itself as a provider of advanced skincare solutions, particularly for anti-aging concerns. By highlighting "physician-tested" formulations and pairing the product with a professional procedure (ultrasound), SkinCeuticals aims to occupy a space in the market that merges cosmetic skincare with medical expertise. This approach suggests a focus on delivering tangible, clinically validated results, appealing to consumers who prioritize efficacy and scientific rigor in their skincare choices. # Product The featured product is the SkinCeuticals A.G.E. Interrupter Duo, designed to combat skin laxity. The ad highlights that the product has been "physician-tested with GLP-1 patients," suggesting a specialized formulation. The primary benefit showcased is a "-20% Skin Laxity vs. Control" when the product is "Paired With Ultrasound Procedure," indicating that it works synergistically with professional treatments to enhance results. The ad addresses the purchase barrier of skepticism by presenting before-and-after photos and referencing a clinical study, aiming to demonstrate the product's effectiveness in improving skin firmness and reducing the visible signs of aging. # Visual style The ad has a clean, clinical aesthetic with a focus on showcasing the product and its effects. The production quality appears highly polished, with studio-shot product photography and clear before-and-after images. The visual motif is a side-by-side comparison, emphasizing the visible difference after using the product. The image treatment includes background removal and color grading to create a consistent, professional look. The typography is large and bold, ensuring scannability in-feed. The overall style contrasts with typical user-generated content, aiming for a high-design, trustworthy presentation. # Hooks Headline: A.G.E. Interrupter Duo # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of skin laxity, which is visually demonstrated in the "before" photo. The visual of sagging skin signals the frustration. # Value propositions - Achieve a -20% reduction in skin laxity when using the A.G.E. Interrupter Duo in conjunction with an ultrasound procedure. # Benefits - -20% Skin Laxity vs. Control # Features - Physician-tested with GLP-1 patients - Paired With Ultrasound Procedure # Call to action None used. # Social proof - Physician-tested with GLP-1 patients # Point of view - Brand: The SkinCeuticals logo and product name at the top of the ad establish the brand's presence and messaging. - External source: The phrase "Physician-tested with GLP-1 patients" implies a medical endorsement or clinical validation of the product. - Customer: The before-and-after photos show the perspective of a customer who has used the product, visually demonstrating the results. # Storyline - The ad opens by showcasing the SkinCeuticals brand and the A.G.E. Interrupter Duo product name, immediately establishing the brand and product being advertised. The brand is telling the audience what product is being advertised. - The ad then highlights that the product is "Physician-tested with GLP-1 patients," building credibility and suggesting scientific validation. The brand is telling the audience that the product is physician tested. - The ad presents before-and-after photos of a woman's face, visually demonstrating the product's impact on skin laxity. The customer is showing the audience the results of using the product. - The ad quantifies the improvement with "-20% Skin Laxity vs. Control," reinforcing the product's effectiveness when "Paired With Ultrasound Procedure." The brand is telling the audience the results of using the product. - The ad concludes by showing the product packaging, reinforcing brand recognition and providing a visual reference for purchase. The brand is showing the audience the product packaging.

# Ad summary This ad promotes SkinCeuticals A.G.E. Interrupter Ultra Serum, highlighting its suitability for GLP-1 patients and its concentrated multi-corrective properties for visible skin lifting. # Brand positioning SkinCeuticals is presented as a high-end, science-backed skincare brand, focusing on advanced formulations and visible results. The brand positions itself as a leader in the cosmeceutical industry, emphasizing clinical testing and suitability for specific patient groups, such as GLP-1 patients. This suggests a commitment to specialized skincare solutions, differentiating itself from more general skincare brands. The brand's tone is clinical and professional, aligning with a functional approach to skincare that prioritizes efficacy and targeted solutions. # Product The product being advertised is SkinCeuticals A.G.E. Interrupter Ultra Serum, a concentrated multi-corrective serum designed for visible skin lifting. It is presented as suitable for GLP-1 patients, indicating a specialized formulation that addresses the unique skincare needs of this group. The serum is highlighted for its ability to correct signs of aging and provide visible lifting effects. The packaging indicates that the product contains 30 ml / 1 fl oz of serum. The ad emphasizes the product's concentrated nature and its specific benefits for skin lifting, suggesting it is a potent and effective solution for aging-related skin concerns. # Visual style The ad features a clean, clinical aesthetic with a focus on product presentation. The production quality is high, with studio-style lighting and a reflective surface that adds a sense of luxury. The image treatment includes background removal and color grading to enhance the product's visual appeal. The typography is clean and legible, reinforcing the brand's professional image. The overall style is designed to convey sophistication and efficacy, aligning with the brand's positioning in the cosmeceutical market. # Hooks Headline: A.G.E. Interrupter Ultra Serum # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Concentrated multi-corrective serum for visible skin lifting - Suitable for GLP-1 patients # Benefits - Visible skin lifting # Features - Concentrated multi-corrective serum - Suitable for GLP-1 Patients # Call to action None used. # Social proof - "Shown suitable in a test with GLP-1 patients when paired with A.G.E. Interrupter Advanced and ultrasound procedure." # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and suitability for a specific audience. # Storyline - The ad begins by introducing SkinCeuticals A.G.E. Interrupter Ultra Serum, immediately establishing the product's name and brand. This serves to capture attention and set the stage for the product's benefits, told from the brand's perspective. - Next, the ad highlights the serum's suitability for GLP-1 patients, emphasizing its specialized formulation. This targets a specific audience and builds credibility by addressing their unique needs, told from the brand's perspective. - The ad concludes by showcasing the serum bottle and dropper, visually reinforcing the product's concentrated nature and its promise of visible skin lifting. This provides a tangible representation of the product and its intended results, told from the brand's perspective.

# Ad summary This ad showcases SkinCeuticals' A.G.E. Lifting Duo, emphasizing its physician testing and effectiveness in reducing skin laxity when paired with an ultrasound procedure. The ad aims to convey scientific backing and visible results. # Brand positioning SkinCeuticals is presented as a scientifically-backed skincare brand, emphasizing clinical testing and physician validation. The brand positions itself as a provider of advanced skincare solutions, particularly for addressing signs of aging. The focus on scientific results and professional endorsement suggests a brand that prioritizes efficacy and credibility over purely cosmetic appeal, targeting consumers who value evidence-based skincare. # Product The ad features the SkinCeuticals A.G.E. Lifting Duo, which includes two products: A.G.E. Interrupter Advanced and A.G.E. Interrupter Ultra Serum. The A.G.E. Interrupter Advanced is described (on-package label text) as a "concentrated multi-corrective treatment improves the appearance of skin impacted by advanced glycation end-products." The A.G.E. Interrupter Ultra Serum is described (on-package label text) as a "concentrated multi-corrective serum for visible skin aging." The ad highlights that when the duo is paired with an ultrasound procedure, it results in a -20% reduction in skin laxity compared to the control. The products are presented as a solution for advanced signs of aging, targeting a specific biological process (glycation) and offering a measurable improvement in skin firmness. # Visual style The ad features a clean, clinical aesthetic with a focus on product presentation. The production quality is high, with studio-style lighting and a neutral color palette. The visual motifs include a product display on a reflective surface, emphasizing the scientific and professional nature of the brand. The image treatment involves background removal and color grading to create a polished and sophisticated look. The typography is clean and legible, reinforcing the brand's focus on clarity and efficacy. # Hooks Headline: A.G.E. Lifting Duo # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of skin laxity, a common concern associated with aging. The phrase "-20% skin laxity vs. control" directly signals this frustration. # Value propositions - The A.G.E. Lifting Duo is physician-tested, providing a sense of trust and reliability. - The A.G.E. Lifting Duo, when paired with an ultrasound procedure, reduces skin laxity, offering a tangible and measurable result. # Benefits - -20% skin laxity vs. control (when paired with ultrasound procedure) # Features - Physician-tested with GLP-1 patients # Call to action None used. # Social proof - Physician-tested with GLP-1 patients # Point of view - Brand: The brand's POV is present in the product display and the mention of physician testing, showcasing the product and its scientific backing. - External source: The external source POV is present in the claim of "-20% skin laxity vs. control," referencing a study or clinical trial to validate the product's effectiveness. # Storyline - The ad begins by introducing the SkinCeuticals A.G.E. Lifting Duo, immediately establishing the product being promoted. This serves to capture the viewer's attention and set the stage for the rest of the ad, from the brand's perspective. - The ad highlights that the product is "Physician-tested with GLP-1 patients," lending credibility and suggesting scientific validation. This is told from the brand's perspective, aiming to build trust and confidence in the product's efficacy. - The ad states, "When paired with ultrasound procedure for -20% skin laxity vs. control," providing a specific, measurable result. This is presented from an external source perspective, referencing a study or clinical trial, to further reinforce the product's effectiveness.

# Ad summary This ad showcases SkinCeuticals' Triple Lipid Restore 2:4:2 moisturizer and its ability to shorten the retinoid adjustment period. The ad features the product prominently, highlighting its benefits for those using retinoids. # Brand positioning SkinCeuticals is presented as a science-backed skincare brand focused on advanced skincare solutions. The brand positions itself as a provider of high-quality, lipid-rich moisturizers that are effective in addressing specific skincare needs, such as shortening the retinoid adjustment period. This suggests a brand that aligns with a functional approach, offering products that deliver tangible results and cater to those seeking advanced skincare solutions. # Product The featured product is SkinCeuticals' Triple Lipid Restore 2:4:2, a lipid-rich moisturizer designed to shorten the retinoid adjustment period by up to one week. The product is presented as an advanced skincare solution, targeting individuals who use retinoids and experience adjustment periods. The moisturizer aims to alleviate discomfort and expedite the skin's adaptation to retinoid treatments. The ad emphasizes the product's ability to provide relief and improve the overall experience for retinoid users. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is high, with studio-shot lighting and a clean background. The visual motifs include a focus on the product's packaging and texture, with a clean and modern aesthetic. The image treatment includes soft lighting and color grading to enhance the product's appearance. The typography is clean and legible, with a focus on clarity and readability. # Hooks Headline: Triple Lipid Restore 2:4:2 # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the discomfort and extended adjustment period associated with using retinoids, which can cause irritation and dryness. # Value propositions - Shortens retinoid adjustment period, making the skincare routine more comfortable and efficient. # Benefits - Demonstrated to shorten retinoid adjustment period up to 1 week # Features - Lipid-rich moisturizer # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad opens by showcasing the SkinCeuticals brand and the Triple Lipid Restore 2:4:2 product, immediately establishing the brand and product being promoted. This is told from the brand's perspective to introduce the product to the audience. - The ad highlights the key benefit of the moisturizer, which is its ability to shorten the retinoid adjustment period up to one week. This is told from the brand's perspective to emphasize the product's effectiveness and value proposition. - The ad visually presents the product in a clean and professional setting, reinforcing its credibility and quality. This is told from the brand's perspective to showcase the product's packaging and formulation.

# Ad summary This ad showcases the SkinCeuticals A.G.E. Interrupter Lifting Duo, highlighting its benefits for reducing skin laxity and improving skin quality. The ad features product demonstrations, clinical study results, and before-and-after photos to demonstrate the product's effectiveness. # Brand positioning SkinCeuticals is presented as a high-end, science-backed skincare brand that focuses on advanced skincare solutions. The brand is positioned as a leader in the industry, emphasizing clinical testing and physician validation. The brand aligns with values of scientific rigor, visible results, and professional endorsement, suggesting a commitment to serious skincare. SkinCeuticals aims to occupy the space of a trusted, effective, and premium skincare provider, pushing against the norms of unsubstantiated claims and superficial beauty standards. # Product The featured product is the SkinCeuticals A.G.E. Interrupter Lifting Duo, which includes the A.G.E. Interrupter Ultra Serum and A.G.E. Interrupter Advanced cream. The serum is a concentrated multi-corrective serum designed for visible skin lifting, while the cream is a multi-corrective treatment that improves accumulated signs of aging impacted by advanced glycation end-products. The products are presented as being physician-tested with GLP-1 patients and effective when paired with lifting ultrasound procedures. The ad highlights that the product visibly reduces skin laxity by -20% vs. control, as demonstrated in a 12-week double-blind clinical study. The products are worth trying for those seeking scientifically-backed solutions to combat skin aging and improve skin quality. # Visual style The ad has a polished, clinical aesthetic with a focus on product presentation and scientific validation. The editing style is static with smooth transitions between shots. The production quality is high-end, resembling a commercial. The pacing is consistent, with static shots that allow viewers to absorb the information presented. The cuts are timed to emphasize key product features and benefits. # Hooks Text overlay: 00:00–00:02 / Discover A.G.E. Lifting Duo Visual: 00:00–00:02: A static shot shows the SkinCeuticals A.G.E. Interrupter Ultra Serum (a dark blue bottle with a dropper) stacked on top of the A.G.E. Interrupter Advanced cream (a white jar with a black lid). Next to them is a small vial with a silver cap and a blue label that reads "GLP-1." A hand wearing a black glove is visible in the upper right corner, gently touching the vial. The products are placed on a white platform against a gradient gray background. The SkinCeuticals logo and the text "Discover A.G.E. Lifting Duo" are overlaid on the image. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of accumulated signs of aging, specifically skin laxity and wrinkles, which are common concerns for individuals seeking to maintain a youthful appearance. The before-and-after photos visually demonstrate the problem of aging skin and the desired improvement. # Value propositions - The A.G.E. Interrupter Lifting Duo offers a scientifically-backed solution to combat skin aging and improve skin quality, providing visible results and professional validation. # Benefits - Visibly reduces skin laxity - -20% vs. Control (skin laxity reduction) # Features - A.G.E. Interrupter Ultra Serum: Concentrated multi-corrective serum for visible skin lifting - A.G.E. Interrupter Advanced: Concentrated multi-corrective treatment improves accumulated signs of aging impacted by advanced glycation end-products - Physician-tested with GLP-1 patients - Effective when paired with lifting ultrasound procedures # Call to action None used. # Social proof - The ad mentions that the product is "Physician-Tested with GLP-1 Patients," implying professional endorsement and validation of its effectiveness. - The ad presents "Before" and "After" photos, showcasing visible improvements in skin quality and wrinkle reduction, providing visual evidence of the product's efficacy. - The ad states "Average result in 12 weeks" referencing a clinical study. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, using scripted lines, product claims, and demonstrations to convey information. # Storyline - 00:00–00:02 The ad opens with a static shot of the SkinCeuticals A.G.E. Interrupter Lifting Duo products, introducing the product and setting a professional, clinical tone. - 00:02–00:04 The ad transitions to a close-up shot of a vial, emphasizing that the product is physician-tested with GLP-1 patients, reinforcing the brand's scientific credibility. - 00:04–00:06 The ad shows the serum alongside an ultrasound device, highlighting its effectiveness when paired with lifting ultrasound procedures, suggesting enhanced results through professional treatments. - 00:06–00:09 The ad features a woman applying the product to her face, accompanied by text stating that it visibly reduces skin laxity by -20% vs. control, demonstrating the product's tangible benefits. - 00:09–00:12 The ad presents before-and-after photos, showcasing the product's effectiveness in improving skin quality and reducing signs of aging, providing visual proof of the product's claims. - 00:12–00:14 The ad concludes with a final shot of the SkinCeuticals A.G.E. Interrupter Lifting Duo products, reinforcing the product identity and leaving a lasting impression.

# Ad summary This ad promotes SkinCeuticals A.G.E. Interrupter Duo, highlighting its skin-lifting solutions and physician-tested results. It features product shots, before-and-after comparisons, and a demonstration of the product being applied. # Brand positioning SkinCeuticals is presented as a high-end, science-backed skincare brand, emphasizing clinical testing and physician approval. The brand aims to occupy the space of advanced, corrective skincare solutions, aligning with values of scientific validation and visible results. It positions itself as a leader in the skincare industry by focusing on advanced glycation end-products (A.G.E.) and their impact on aging. The brand positioning is functional, highlighting performance and corrective properties, while also appealing to the emotional desire for youthful-looking skin. The ad features the A.G.E. Interrupter Ultra Serum and A.G.E. Interrupter Advanced cream, both designed to combat visible signs of aging. # Product The ad features the SkinCeuticals A.G.E. Interrupter Duo, which includes the A.G.E. Interrupter Ultra Serum and A.G.E. Interrupter Advanced cream. The serum is a concentrated multi-corrective serum for visible skin lifting, while the cream is a concentrated multi-corrective treatment that improves accelerated signs of aging impacted by advanced glycation end-products (A.G.E.). The products are physician-tested and shown to deliver proven results in just 12 weeks. The ad addresses the purchase barrier of skepticism by presenting clinical results and before-and-after photos, emphasizing the products' effectiveness in reducing skin laxity and improving overall skin quality. The products are for individuals seeking advanced skincare solutions to combat the visible signs of aging. # Visual style The ad has a polished and professional aesthetic, with clean product shots and clear before-and-after comparisons. The editing style includes static shots and smooth transitions, creating a seamless viewing experience. The production quality is high-end, supporting the brand's positioning as a premium skincare provider. The pacing is consistent, with cuts timed to the background music. # Hooks Text overlay: A.G.E. Interrupter Duo: Your Skin Lifting Solutions Visual: 00:00–00:02: The shot features the SkinCeuticals A.G.E. Interrupter Ultra Serum and A.G.E. Interrupter Advanced cream against a blue, abstract background. The products are well-lit, highlighting their packaging and design. The camera is stationary, providing a clear view of the products. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of visible signs of aging, such as skin laxity and wrinkles. The before-and-after photos visually demonstrate the frustration of aging skin. # Value propositions - Physician-tested - Proven results in just 12 weeks - -20% Skin Laxity vs. Control # Benefits - Visible skin lifting - Improved accelerated signs of aging # Features - Concentrated multi-corrective serum for visible skin lifting - Concentrated multi-corrective treatment improves accelerated signs of aging impacted by advanced glycation end-products (A.G.E.) # Call to action Discover The A.G.E. Lifting Duo # Social proof - Physician-Tested with GLP-1 Patients in a Regimen with Ultrasound Procedure # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing product claims, clinical results, and demonstrations. # Storyline - 00:00–00:02 The ad opens with a display of the SkinCeuticals A.G.E. Interrupter Duo, setting the stage for the product being advertised. - 00:02–00:05 The ad highlights that the product is physician-tested with GLP-1 patients in a regimen with ultrasound procedure, emphasizing the scientific backing and clinical validation of the product. - 00:05–00:08 The ad presents before-and-after photos to showcase the proven results in just 12 weeks, providing visual evidence of the product's effectiveness. - 00:08–00:10 The ad shows a woman applying the product to her face, demonstrating its use and highlighting its benefits in reducing skin laxity. - 00:10–00:12 The ad concludes by showcasing the A.G.E. Lifting Duo, reinforcing the product's purpose and encouraging viewers to discover its benefits.

# Ad summary This ad showcases the SkinCeuticals Triple Lipid Restore 2:4:2 moisturizer. It highlights the product's patented lipid ratio, its ability to restore skin barrier strength, and improvements in smoothness and radiance. The ad also mentions its ability to shorten the retinoid adjustment period. # Brand positioning SkinCeuticals is presented as a high-end, medical aesthetic skincare brand, positioned for consumers seeking advanced and scientifically-backed solutions. The brand emphasizes its commitment to anti-aging and skin health, aligning with values of efficacy and innovation. SkinCeuticals aims to occupy the space of a trusted, professional-grade skincare provider, differentiating itself through patented formulas and clinical results. The brand's positioning is both functional, highlighting specific ingredients and benefits, and emotional, promising improved skin radiance and overall skin health. # Product The featured product is SkinCeuticals Triple Lipid Restore 2:4:2, an anti-aging lipid replenishment treatment. It contains a patented lipid ratio of 2% ceramides, 4% cholesterol, and 2% fatty acids. The product is designed to restore skin barrier strength, improve smoothness by 66%, and enhance radiance by 26%. It is also demonstrated to shorten the retinoid adjustment period up to 1 week. The moisturizer comes in a white jar with a teal label and is intended for individuals looking to improve their skin's overall health and appearance, particularly those using retinoids. # Visual style The ad has a clean and polished aesthetic, with bright lighting and a focus on product close-ups. The editing style is smooth with slow zooms and dissolves. The production quality is high-end, resembling a commercial. The pacing is consistent, with cuts timed to the background music. # Hooks Text overlay: 00:00-00:01 / TRIPLE LIPID RESTORE 2:4:2 Visual: 00:00–00:01: Close-up shot of a white jar of SkinCeuticals Triple Lipid Restore 2:4:2 on a silver tray. The background is blurred and bright. The camera slowly zooms in on the product, highlighting the product name and ingredients. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is weakened skin barrier, lack of smoothness and radiance, and difficulty adjusting to retinoid treatments. # Value propositions - Patented lipid ratio for advanced skin restoration - Clinically proven improvements in smoothness and radiance - Supports retinoid use by shortening the adjustment period # Benefits - Restores skin barrier strength - Improves smoothness by 66% - Improves radiance by 26% - Demonstrated to shorten the retinoid adjustment period up to 1 week # Features - Patented lipid ratio (2% ceramides, 4% cholesterol, 2% fatty acids) # Call to action SHOP NOW # Social proof - The ad claims that SkinCeuticals is the #1 Medical Aesthetic Skincare Brand. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing product claims and demonstrations. # Storyline - 00:00–00:01 The ad opens with a close-up of the SkinCeuticals Triple Lipid Restore 2:4:2 jar, highlighting the product's name and key ingredients. - 00:01–00:02 Text overlay introduces the product's patented lipid ratio, emphasizing its unique formulation. - 00:02–00:04 The ad transitions to a close-up of a woman applying the cream to her face, showcasing its texture and application. - 00:04–00:06 The ad shows the cream being applied to the back of a hand. - 00:06–00:09 Text overlays highlight the product's benefits, such as improving smoothness by 66% and radiance by 26%, while continuing to show the woman applying the cream to her face. - 00:09–00:13 The ad displays the Triple Lipid Restore 2:4:2 jar alongside a tube of Tretinoin 0.025%, emphasizing its ability to shorten the retinoid adjustment period. - 00:13–00:15 The ad concludes with the SkinCeuticals logo and a claim that it is the #1 Medical Aesthetic Skincare Brand, along with a 'Shop Now' CTA.