How Olaplex Advertises on Meta

# Ad summary This ad showcases Olaplex No. 3PLUS Complete Repair Treatment via a UGC-style demo where a woman shows her hair before and after using the product. She splits her hair into two sections, using the product on only one side to demonstrate how the product repairs hair to make it softer and smoother. # Brand positioning Olaplex presents itself as a leading brand in hair repair, specifically at the molecular level, with patented technology for rebuilding damaged hair bonds. The brand aims to occupy a space in the consumer's mind as a scientific, technologically advanced, and highly effective solution for hair repair, catering to those who prioritize hair health and are willing to invest in premium treatments. The brand promotes a functional approach, focusing on the scientific benefits of hair repair and structural improvement, rather than emotional or lifestyle-based messaging. Olaplex’s simple product packaging and clinical language indicate its commitment to functionality and transparency. Its products are designed for use in conjunction with a standard hair care routine and work to elevate the health and feel of treated hair, no matter the user's pre-existing routine. # Product The Olaplex No. 3PLUS Complete Repair Treatment is a pre-shampoo hair treatment designed for all hair types. Applied to wet hair from roots to ends, it is left on for 3 minutes, then rinsed thoroughly before following with shampoo and conditioner. The product’s unique selling point is its ability to provide three times stronger and three times softer hair in just three minutes, repairing damage to all three hair bonds. The treatment is promoted as a quick and effective solution for improving hair health and texture. The pre-shampoo format addresses the purchase barrier of time and inconvenience, suggesting that significant hair repair can be achieved without a lengthy or complicated routine. The demonstration focuses on how the hair feels after treatment, implying that users will experience a noticeable difference in softness and manageability. # Visual style The ad has a clean, bright aesthetic with a UGC feel, likely shot on a smartphone. The editing includes quick cuts and transitions to maintain a brisk pace. The production quality is a hybrid of UGC and polished commercial, which supports the creator's credibility and makes the product feel accessible. The pacing is quick, with frequent cuts to maintain viewer engagement, and the audio-visual sync aligns product actions with voiceover descriptions. # Hooks Spoken: 00:00–00:03 Can this really transform my hair within three minutes? Text overlay: 00:00–00:04 Trying NEW / 00:00–00:04 OLAPLEX No. 3PLUS / 00:00–00:04 Complete Repair Treatment Visual: 00:00–00:04 A woman with fair skin, light blonde chin-length hair, bleached eyebrows, and glossy lips holds a white bottle of Olaplex No. 3PLUS Complete Repair Treatment while standing indoors in front of a white curtain. She wears a cream-colored sweater and looks directly at the selfie-style camera. The camera is at eye level and stationary. # Funnel stage Middle of funnel (Consideration) # Pain points Hair damage and weakness from chemical treatments, heat styling, and environmental stressors. This is implied as the copy states, “helps repair damage to all three hair bonds.” # Value propositions - Quick hair transformation: Achieve three times stronger and softer hair in just three minutes. # Benefits - Three times stronger hair - Three times softer hair - Helps repair damage to all three hair bonds # Features - Pre-shampoo treatment - 3-minute application time # Call to action Would you give it a try? # Social proof - "Oh, I like this side. It's so smooth" – Female 2 (Mother) # Point of view - Customer 100% – The entire video is told from the perspective of a customer showing her personal experience and assessment of the product. # Storyline - 00:00–00:04 00:00–00:04 The video opens with the creator holding the Olaplex bottle and questioning if the product can transform her hair in three minutes. This frames the ad as an experiment with a clear objective. - 00:04–00:17 00:04–00:17 The creator introduces the Olaplex No. 3PLUS Complete Repair Treatment and demonstrates its application process. She explains it is a pre-shampoo treatment, applies it to wet hair from roots to ends, and then shows the rinsing process. - 00:17–00:21 00:17–00:21 The creator reveals she applied the product to only half of her hair to demonstrate the difference, highlighting the intent to provide a clear visual comparison of the product’s efficacy. This strategy is intended to provide viewers with an easy-to-see product demonstration. - 00:21–00:26 00:21–00:26 The creator explains that she has kept her routine the same with the same shampoo, conditioner, and styling, underscoring that only the Olaplex product was changed. This helps isolate the treatment as the key variable. - 00:26–00:30 00:26–00:30 The ad cuts to the creator styling her hair with a flat iron to help the viewer see if the side with the product does appear straighter than the side without. - 00:30–00:47 00:30–00:47 The creator discusses that while both sides look the same, the side with the treatment feels softer and easier to manage. She shares this subjective experience to convey the immediate impact of the treatment. - 00:47–00:56 00:47–00:56 The creator asks her mom to assess the difference, and the mom says that the treated side is smoother, adding credibility to the claim through an external opinion. - 00:56–00:59 00:56–00:59 The creator concludes by showing the Olaplex bottle and asking the audience if they would give it a try, prompting consideration and trial.

# Ad summary This ad showcases Olaplex's No. 7 Bonding Oil and the new No. 3 Plus Complete Repair Treatment. The ad features the products and emphasizes stronger hair, easy application, and instant shine. # Brand positioning Olaplex positions itself as a leader in scientific hair care, focused on repairing and strengthening hair at a molecular level. The brand aligns with a premium, results-driven approach to hair care. It emphasizes visible improvements in hair health, targeting consumers who are willing to invest in high-quality products that deliver scientifically proven benefits. Olaplex sets itself apart by focusing on patented bond-building technology that goes beyond superficial hair care, aiming to restore hair from within. # Product This ad features the Olaplex No. 7 Bonding Oil and the new Olaplex No. 3 Plus Complete Repair Treatment. The No. 7 Bonding Oil is presented as an instant shine enhancer. The No. 3 Plus Complete Repair Treatment is highlighted as a complete hair repair treatment, which implies it's designed to address damage and improve overall hair health. The ad presents the combination of these two products as a 'Repair + Shine Set,' suggesting that using them together will result in both stronger and shinier hair. # Visual style The ad has a polished aesthetic with bright lighting and clean backgrounds. The editing style uses slow, smooth zooms to highlight the products. The production quality is high-end commercial, fitting the brand's premium positioning. The pacing is slow and deliberate, emphasizing the quality and care associated with the products. # Hooks Text overlay: 00:00–00:06 Stronger Hair / 00:00–00:06 Start to Finish / 00:00–00:06 Repair + Shine Set / 00:00–00:06 New No. 3PLUS / 00:00–00:06 Iconic OLAPLEX N°7 / 00:00–00:06 for instant shine Visual: 00:00–00:06 A close-up shot shows a tan-skinned hand holding two Olaplex products: the No. 7 Bonding Oil (a small, clear bottle with golden oil inside) and the No. 3 Plus Complete Repair Treatment (a white bottle). The background is a soft, out-of-focus grey. Light reflects off the bottles, and the shot is well-lit, creating a clean and polished feel. A circle animation highlights the No. 7 Bonding Oil. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Achieve stronger hair by using the Olaplex No. 7 Bonding Oil and the new Olaplex No. 3 Plus Complete Repair Treatment. # Benefits - Stronger hair - Repair + Shine Set - Instant shine # Features - Olaplex No. 7 Bonding Oil - Olaplex No. 3 Plus Complete Repair Treatment # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad shows the brand is advertising its products and highlighting their features. # Storyline - 00:00–00:06 The Olaplex No. 7 Bonding Oil and the new Olaplex No. 3 Plus Complete Repair Treatment are held in a hand.

# Ad summary This ad showcases the Olaplex No. 7 Bonding Oil and the Olaplex No. 3 Hair Perfector as a set to repair and shine hair. The ad visually highlights how the products can repair and strengthen hair, start to finish. # Brand positioning Olaplex positions itself as a premium hair care brand specializing in bond-building technology. It promotes the idea of repairing and strengthening hair from the inside out. The brand focuses on hair health, shine, and overall repair. It aims to occupy the space of a high-end treatment for all hair types, pushing against the norm of basic haircare by focusing on scientific solutions for damaged hair. The brand promotes functional benefits rooted in scientific innovation. # Product The ad features two Olaplex products: the No. 7 Bonding Oil and the No. 3 Hair Perfector, presented as a "Repair + Shine Set." The No. 7 Bonding Oil is highlighted for adding shine and protecting hair. The No. 3 Hair Perfector is a complete repair treatment suitable for all hair types, promising to repair damaged hair. The USPs focus on strengthening hair and repairing damage, and the products are for use at home. The products are presented as being for use as a set to provide maximum benefits. # Visual style The ad has a polished and clean aesthetic. The editing style consists of quick cuts to highlight different aspects of the product and its results. The production quality is high-end, suggesting a premium brand. The pacing is moderate, with cuts timed to coincide with the narration. The visuals are clean, bright, and emphasize the shine and health of the hair. # Hooks Spoken: 00:00–00:02 Stronger hair, start to finish. Text overlay: 00:00–00:07 Stronger Hair Start to Finish / 00:00–00:07 NEW & ONLY AT SEPHORA / 00:00–00:07 REPAIR + SHINE SET Visual: 00:00–00:03 Close-up shot of a tan hand holding two Olaplex products: No. 7 Bonding Oil (a small, clear bottle with yellow liquid) and No. 3 Hair Perfector (a larger, white bottle). The background is a bright, clean white. Text overlays include “Stronger Hair Start to Finish” at the top, “New & Only at Sephora” on the left, and “Repair + Shine Set” on the right. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is hair damage and the desire for stronger, healthier hair. # Value propositions - "Stronger hair, start to finish" (implies the product provides comprehensive hair strengthening benefits) - "Repair + Shine Set" (highlights that the set focuses on repairing and enhancing hair shine) # Benefits - Stronger hair - Repair - Shine # Features - No. 7 Bonding Oil - No. 3 Hair Perfector - Repair + Shine Set # Call to action None used. # Social proof - None used. # Point of view - Brand 75% – The brand POV is communicated through product shots and claims about strengthening and repairing hair. - Customer 25% – The customer POV is implied through visuals of someone using the product and displaying the results. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a close-up shot of a hand holding both the Olaplex No. 7 Bonding Oil and No. 3 Hair Perfector. Text on screen reads, “Stronger Hair Start to Finish” and “New & Only at Sephora.” This introduces the product as a solution for hair strengthening and highlights its exclusivity. The perspective is from the brand, showcasing the products and their benefits. - 00:03–00:05 00:03–00:05 The shot transitions to a close-up of hair being styled. A hand applies product to the hair. This visually demonstrates the use of the product. The perspective shifts to an implied user experience, showing how the product is integrated into a hair styling routine. - 00:05–00:07 00:05–00:07 A woman with shiny, healthy-looking hair is shown. This showcases the desired outcome of using the products. The perspective is from an observer, highlighting the transformation and results.

# Ad summary The ad features Olaplex No. 4 Shampoo and No. 5 Conditioner, emphasizing that the hair will be 90% smoother and more conditioned when using both products. # Brand positioning Olaplex presents itself as a technologically advanced hair care brand focused on repairing, strengthening, and nourishing all hair types. The brand's positioning appears to be rooted in scientific innovation, holding patented technology with the goal of improving hair health and smoothness. The brand appears to ignore the low-cost solutions in the haircare market, instead focusing on the hair repair market. # Product The ad features two Olaplex products: N°4 Bond Maintenance Shampoo and N°5 Bond Maintenance Conditioner. The shampoo and conditioner are designed to repair, strengthen, and nourish all hair types and are part of a system including N°3, N°4, and N°5. The main benefit highlighted is that using these products results in 90% smoother and more conditioned hair. The language used on the bottle is in both English and French, indicating an appeal to a broad audience, and also hints at a potential global market presence. The product description uses concise copy and positions these products as essentials for maintaining hair health, particularly when used together as part of the Olaplex system. # Visual style The ad has a clean and minimalist aesthetic. The production quality appears to be studio-shot, with soft, even lighting. The image treatment uses subtle color grading to enhance the cream and white tones. The typography is modern and legible, and the overall design feels intentional and refined, enhancing the perception of a high-end product. # Hooks Headline: 90% Smoother & More Conditioned* # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that customers struggle with hair that is not smooth or conditioned, and need a solution to repair and strengthen their hair. # Value propositions - Smoother and more conditioned hair by 90%. # Benefits - 90% Smoother & More Conditioned - Repairs - Strengthens - Nourishes all hair types # Features - Bond Maintenance - Repairs, strengthens, & nourishes all hair types # Call to action None used. # Social proof - None used. # Point of view - Brand: This ad focuses on Olaplex's product range and benefits, with language highlighting the brand's technology and product effectiveness throughout the image. # Storyline - The ad introduces the two Olaplex products, N°4 Shampoo and N°5 Conditioner, highlighting their purpose as a duo for hair care. The brand is presenting its product line-up directly. - Next, the ad emphasizes the key benefit of using the shampoo and conditioner together which is the 90% smoother and more conditioned hair. This message is coming directly from the brand. - Finally, the ad provides further detail regarding the use of the shampoo and conditioner as a system of N°3, N°4, and N°5. This part of the story is presented from the brand and provides more detail for the consumer to further understand the use of these products.

# Ad summary This static ad promotes Olaplex products and advertises a free hair repair set available when spending £75 or more. # Brand positioning Olaplex is presented as a premium hair care brand focused on hair repair and maintenance. The inclusion of 'Complete Repair Treatment' and 'Scalp Lengthening Serum' suggests Olaplex occupies the space of a high-end solution for comprehensive hair and scalp health. The brand emphasizes scientific solutions and noticeable results, encouraging customers to invest in quality care for their hair's longevity and overall health. There is a focus on advanced repair and preventative care, rather than basic cleansing or styling. # Product The ad features three Olaplex products. First, the N°3 Hair Perfector, labeled as a 'Complete Repair Treatment' designed for all hair types. The image also features Olaplex N°.5, which is not labeled, but is identifiable by its placement in relation to N°.3. Next is the N°.5 'Scalp Lengthening Treatment', which is 'NEW.' These products likely work together to promote overall hair health. These items, along with three colorful scrunchies, are offered as a 'Free Hair Repair Set' when customers spend £75 or more, which is framed as a purchase incentive. # Visual style The ad features a clean and minimalist studio shot with a white background, highlighting the products and free gift. The composition uses a flat lay arrangement to showcase the Olaplex products and hair scrunchies. The image treatment includes bright, even lighting and sharp focus to emphasize the products' details and packaging. The typography is modern and bold, ensuring legibility and drawing attention to the offer. Overall, the visual style is polished, professional, and designed for quick scannability in a social media feed. # Hooks Headline: Free Hair Repair Set # Funnel stage Bottom of funnel (Conversion) # Pain points The ad strongly implies that the customer wants to have repaired and healthy hair, but may not want to spend the money on multiple products to achieve that goal. # Value propositions - Get a free hair repair set (featuring Complete Repair Treatment and Scalp Lengthening Treatment) and hair scrunchies when you spend £75+ # Benefits - Free gift with purchase # Features - Complete Repair Treatment - Scalp Lengthening Treatment - Hair scrunchies # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is consistent throughout the ad to convey the value of the products, the incentive to purchase, and the nature of the gift set. # Storyline - The ad opens with a headline about a 'Free Hair Repair Set' as a gift with purchase, which immediately attracts attention and communicates the core offer to the viewer, told from the brand's perspective. - Next, the ad presents the Olaplex N°.3 Complete Repair Treatment and the Olaplex N°.5 Scalp Lengthening Treatment, highlighting them as part of the free set and indicating that the viewer can try the products, from the brand's perspective. - Finally, the ad showcases the colorful scrunchies included in the free set to sweeten the deal and highlight the freebies available with purchase, from the brand's perspective.

# Ad summary A dermatologist discusses the importance of bond repair, especially if you heat style or color treat your hair. She recommends Olaplex No.3 PLUS Complete Repair Treatment to repair all three types of hair bonds in just three minutes. # Brand positioning Olaplex is presented as the gold standard in bond repair. By introducing the new No. 3 PLUS Complete Repair Treatment, Olaplex positions itself at the forefront of haircare science, offering a solution that repairs all three types of hair bonds, and claims of stronger and softer hair in just three minutes. The brand's positioning appears both functional, highlighting the product's ability to repair hair at a structural level, and emotional, promising confidence in hair health. This approach targets consumers who are concerned about the health and appearance of their hair, especially those who frequently use heat or chemical treatments. # Product The advertised product is Olaplex No.3 PLUS Complete Repair Treatment, designed to repair all three types of hair bonds in just three minutes. The product claims to make hair three times stronger and three times softer, improving both the internal structure and the surface of the hair. It's applied on wet hair, left for three minutes, and then shampooed and conditioned as normal. The product addresses the purchase barrier of time by providing quick results. # Visual style The ad has a UGC-style feel with simple close-up shots and natural lighting. The editing includes quick cuts and split screens to keep the pace moving. The video appears to be filmed on a smartphone. # Hooks Spoken: 00:00–00:07: Not to be blunt, but if you heat style or color treat your hair and don't use a bond repair product, you have room for improvement. Text overlay: 00:00–00:42: You Should Take Bond Repair Seriously / 00:00–00:42: Sam Ellis, MD Dermatology Visual: 00:00–00:07: A dermatologist with blonde hair, wearing a blue scrub top, speaks directly to the camera in a close-up shot. The background is a blurry gray wall. Text overlay reads, "You Should Take Bond Repair Seriously." Another text overlay says, "Sam Ellis, MD Dermatology." # Funnel stage Consideration # Pain points Hair feels dry, limp, or literally won't grow longer. # Value propositions - Repairs all three types of hair bonds in just three minutes - Making hair three times stronger and three times softer # Benefits - Making hair three times stronger - Making hair three times softer - Improves both the internal structure and the surface of your hair # Features - Repairs all three types of hair bonds - 3 minutes # Call to action None used. # Social proof - "I used it today, and it was so easy" – Female 1 (Dermatologist) # Point of view - Expert 100% – The dermatologist shares her expertise and recommendations on hair bond repair. # Storyline - 00:00–00:07 The video opens with a dermatologist addressing the camera directly, emphasizing the importance of bond repair for those who heat style or color treat their hair. This captures attention by highlighting a common concern among the target audience and framing the video as expert advice. - 00:07–00:15 The dermatologist explains that heat, hair dye, and bleach break the chemical bonds that give hair strength, leading to dryness, limpness, and stunted growth. The intention is to educate viewers about the science behind hair damage and position bond repair as a necessary solution, leveraging a scientific explanation to build trust and credibility. - 00:15–00:27 The dermatologist introduces Olaplex No.3 PLUS Complete Repair Treatment as the gold standard in bond repair, highlighting its ability to repair all three types of hair bonds in just three minutes. This presents the product as a quick and effective solution to the previously described problem, using the brand's reputation to build credibility and desirability. - 00:27–00:33 The dermatologist details how easy it is to use the product: apply it to wet hair, wait three minutes, and then shampoo and condition as normal. This aims to overcome the barrier of complexity by demonstrating the product's ease of use and integration into existing routines. - 00:33–00:42 The dermatologist shows before-and-after microscopic images of hair strands, emphasizing that the product improves both the internal structure and the surface of the hair. As a dermatologist, she is providing a final endorsement as to the product's effectiveness.

# Ad summary This ad for Olaplex No. 3 Plus Complete Repair Treatment uses a before-and-after visual of hair damage to showcase how the product improves and strengthens hair. # Brand positioning Olaplex is positioned as a premium hair care brand focused on advanced repair and strengthening treatments. The brand directly addresses damage at the molecular level, emphasizing scientific formulations over traditional cosmetic approaches. Its products are for consumers seeking intensive hair repair and noticeable improvements in hair strength and softness. # Product The product advertised is Olaplex No. 3 Plus Complete Repair Treatment. It is designed to repair hair, strengthen bonds, and improve softness. It is implied to be used on damaged hair to restore its health and appearance. The ad calls out 3 minutes, 3 bonds, 3x stronger, and 3x softer. The ad uses a before-and-after visual to demonstrate the transformative effect of the treatment after just one use. # Visual style The ad has a clean, modern aesthetic. It is well-lit with high-quality visuals. The focus is on showcasing the product and its results. The use of microscopic imagery adds a scientific and credible tone. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of damaged and weakened hair, visually represented by the "BEFORE" microscopic image of broken hair fibers. # Value propositions - Complete repair in just 3 minutes # Benefits - 3 Minutes - 3 Bonds - 3X Stronger - 3X Softer # Features - Nº.3PLUS COMPLETE REPAIR TREATMENT # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is told from the perspective of the brand, promoting the product's benefits and demonstrating its effectiveness. # Storyline - The ad opens with a visual comparison of hair fibers before and after using Olaplex No. 3 Plus Complete Repair Treatment. This is intended to immediately show the product's effectiveness in repairing damaged hair, from the brand’s POV. - The ad highlights the product's key benefits: repairing bonds, strengthening hair 3x, and softening hair 3x, from the brand's POV. This builds trust with the consumer. - The ad mentions that the product only takes 3 minutes, addressing a potential barrier to use by emphasizing its speed and convenience, from the brand’s POV.

# Ad summary This ad introduces the new Olaplex No.3 Plus Complete Repair Treatment. The ad uses simple shots of Olaplex products to introduce the product, call out its benefits, and encourage viewers to buy the new product. # Brand positioning Olaplex presents itself as a luxury brand focused on scientifically-backed hair repair solutions. Their products aim to mend and strengthen damaged hair, catering to individuals who prioritize maintaining healthy, resilient hair. The brand promotes innovation and reliability, and positions itself as a premium option, suggesting a commitment to high-quality ingredients and advanced formulations. The brand's aesthetic is clean and modern, often featuring minimalist packaging and imagery that aligns with a science-backed approach. # Product The ad promotes the new Olaplex No.3 Plus Complete Repair Treatment, a product designed for all hair types. It is presented as an at-home treatment that repairs, strengthens, and protects hair. The Complete Repair Treatment is used after shampooing but before conditioner. The ad also shows Olaplex No.5 Bond Maintenance Conditioner and Olaplex No.9 Bond Protector Nourishing Hair Serum. The product addresses the purchase barrier of damaged hair by offering a solution to repair and maintain the hair's integrity. # Visual style The ad has a polished aesthetic with bright lighting and a clean white background. The editing style consists of static shots with smooth transitions, creating a sleek and professional look. The production quality is high-end commercial. The pacing is slow and consistent throughout the ad. # Hooks Text overlay: 00:00–00:04: Meet the NEW / 00:01–00:04: No.3 PLUS Visual: 00:00–00:05: A top-down shot of Olaplex No.3 Plus Complete Repair Treatment, Olaplex No.5 Bond Maintenance Conditioner, and Olaplex No.9 Bond Protector Nourishing Hair Serum are displayed on a white background. There are also three different-colored scrunchies on the background. The camera is static and the lighting is bright. # Funnel stage Top of funnel (Awareness) # Pain points Hair is damaged and needs to be repaired, strengthened, and protected. # Value propositions - The product is a complete repair treatment that repairs, strengthens, and protects the hair. # Benefits - Repair - Strengthen - Protect # Features - Complete Repair Treatment - No.3 PLUS # Call to action Shop Olaplex No.3 PLUS # Social proof - None used. # Point of view - Brand 100% – This ad is communicated via text and visuals that showcase the brand's offering. # Storyline - 00:00–00:06 The ad opens by introducing the new Olaplex No.3 Plus Complete Repair Treatment and highlighting its benefits of repair, strengthening, and protection. - 00:06–00:10 The ad continues by showing and describing some of the products from the Olaplex line as well as where the Complete Repair Treatment fits into the Olaplex regimen. - 00:10–00:15 The ad ends with a call to action to shop the new Olaplex No.3 Plus Complete Repair Treatment.

# Ad summary An image ad for Olaplex featuring their Repair + Shine Set. The ad highlights the product's ability to strengthen hair from start to finish and mentions its availability at Sephora. # Brand positioning Olaplex is presented as a premium hair care brand focused on hair repair and shine. The brand aligns with a lifestyle of self-care and beauty enhancement. Olaplex is positioned to push against hair damage by offering strengthening and restorative products that promote healthier, more lustrous hair. The brand positioning is both functional, by offering repair and shine benefits, and emotional, by instilling confidence in the user's hair health and appearance. # Product The featured product is the Olaplex Repair + Shine Set, which includes N°.3 plus Treatment and Olaplex N°.7 Bonding Oil. The set is designed to repair and add shine to all hair types. Olaplex N°.3 plus Treatment is a complete repair treatment, while the Olaplex N°.7 Bonding Oil enhances shine. The ad highlights that the set is new and available exclusively at Sephora. The ad is telling the viewer that this product is worth trying for its ability to repair damaged hair and enhance its natural shine. # Visual style The ad has a clean, polished, studio-shot production quality with a focus on product presentation. The visual motif includes a minimalist design with a cream and yellow color scheme. The image treatment involves soft lighting and background blur to highlight the products. The typography is integrated cleanly with a focus on legibility. The style mimics platform-native aesthetics with a clean, modern layout. # Hooks Headline: Stronger Hair Start to Finish # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Stronger Hair Start to Finish - The Olaplex Repair + Shine Set includes two products (N°.3 plus Treatment and Olaplex N°.7 Bonding Oil) for comprehensive hair repair and enhanced shine. # Benefits - Complete Repair Treatment - Repairs hair - Shine # Features - N°.3 plus Treatment - OLAPLEX N°.7 Bonding Oil™ # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present throughout the ad to convey the product's benefits, features, and availability. # Storyline - The ad starts with the claim "Stronger Hair Start to Finish" to grab the viewer's attention. The brand makes this claim to convey the comprehensive strengthening benefits of its product, as experienced from the brand's point of view. - Next, the ad highlights that the product is "NEW & ONLY AT SEPHORA" to drive urgency. The brand is telling its audience this information to show exclusivity and incentivize immediate purchase. - The visual of the Olaplex Repair + Shine Set is prominently displayed to showcase the products in the set. The brand is presenting the product to highlight its dual-action benefits, Repair + Shine. - The inclusion of "REPAIR + SHINE SET / NO-3PLUS TREATMENT / + OLAPLEX N°-7 BONDING OIL™" at the bottom of the product image clearly names the product, features, and ingredients. The brand shares this information to give the audience clear insight into the set's contents.

# Ad summary This ad showcases the new Olaplex No.3 Plus hair treatment through a customer point of view, highlighting its benefits for healthier and stronger hair. # Brand positioning Olaplex is positioned as a high-end hair care brand focused on repairing and strengthening damaged hair using its patented bond-building technology. The brand promotes a science-backed approach to hair care, emphasizing professional-quality results for all hair types. Olaplex products are designed to combat the effects of chemical treatments, heat styling, and environmental damage, offering solutions for maintaining healthy, resilient hair. The brand aligns with a lifestyle that values hair health and visible results, appealing to consumers who seek advanced treatments to restore and protect their hair. # Product The ad promotes Olaplex No.3 Plus, a complete repair treatment designed for all hair types. This product is a new and improved version of the original No.3 treatment, enhancing its capabilities for repairing damaged hair. It is designed to strengthen and restore hair that has been damaged by chemical treatments, heat styling, and environmental factors. The product can be easily incorporated into a regular hair care routine. The product aims to combat the effects of everyday damage, helping users achieve healthier, stronger hair with consistent use. # Visual style The ad features a polished UGC aesthetic with natural lighting. The editing is smooth with quick cuts between shots, emphasizing the ease of use. The visual motifs include close-ups of the woman's hair and product application, highlighting the healthy hair. # Hooks Spoken: Female 1: Ever since I started using Olaplex No.3 Plus, my hair feels amazing. Text overlay: Meet the NEW / No.3PLUS Visual: 00:02–00:05: The woman is smiling and looking directly at the camera, with long brown hair. / 00:05–00:07: The woman is shown in her bathroom, applying Olaplex No.3 Plus to her hair. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that damaged hair affects how people feel about their looks and how they style it. # Value propositions - The new and improved Olaplex No.3 Plus is designed to make hair feel amazing and healthier than ever. # Benefits - My hair feels amazing. - Never felt this healthy before. # Features - Olaplex No.3 Plus # Call to action None used. # Social proof - "Ever since I started using Olaplex No.3 Plus, my hair feels amazing. And honestly, it has never felt this healthy before." – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented from the perspective of a customer using and showcasing the Olaplex product, creating a relatable and authentic experience. # Storyline - 00:00–00:02 The ad begins by showcasing the new Olaplex No.3 Plus and other Olaplex products, immediately introducing the product line. - 00:02–00:05 Transition to a woman with long brown hair. - 00:05–00:09 The woman styles her hair. She showcases the product in use, emphasizing its ease of application and integration into a daily routine. - 00:09–00:12 The end results of her styled hair are shown.

# Ad summary This ad promotes the Olaplex No. 3 Plus Complete Repair Treatment. It features a woman showing before and after results of using the product. She explains how the product protects and strengthens against daily and salon damage. She also demonstrates how to incorporate this product into a hair routine. # Brand positioning Olaplex positions itself as a pioneer in bond-building technology for hair repair and protection. Their products are designed to combat various types of hair damage, including damage from heat, bleach, chemical treatments, and styling. The brand embraces both functional and emotional benefits. Functionally, it offers scientifically-backed repair and protection. Emotionally, it instills confidence in users who seek to maintain healthy, strong, and beautiful hair. The brand caters to those seeking professional-grade hair care solutions that can be used at home, bridging the gap between salon treatments and everyday hair care routines. Olaplex stands out by focusing on preventing further damage while simultaneously repairing existing issues. # Product The Olaplex No. 3 Plus Complete Repair Treatment is presented as a pre-shampoo hair treatment designed for those with extremely damaged hair. It uses bonding technology to repair and protect hair from daily and salon damage, including heat, bleach, chemical treatments, and styling. The treatment is positioned as a bigger and better sister to the original No. 3 Hair Perfector. With a quick 3-minute application, the product promises to deliver three times stronger and three times softer hair. It addresses the need for a quick, effective solution for preventing and repairing hair damage, and it can be used every one to three washes. # Visual style The ad's visual style is polished with clean backgrounds. The lighting is bright. The shots use quick cuts to match the fast pace of the voiceover. The production quality feels hybrid, blending polished commercial elements with a casual, UGC feel to resonate with social media users. The cuts are timed to some of the spoken lines, but not to music beats. # Hooks Spoken: Female 1: Just because my hair looks like this now, doesn't mean I don't know damage. Text overlay: cute hair transformation / 3 minute hair transformation Visual: 00:00–00:01 A woman with long, wavy auburn hair and an off-the-shoulder black dress stands in a white bathroom with a glass shower. The camera is stationary and captures her from the side as she flips her hair. She is smiling. The text "cute hair transformation" is overlaid. / 00:01–00:02 The same woman is now using a red comb to comb through her hair. The text "3 minute hair transformation" is overlaid. / 00:02–00:03 The woman is centered and facing the camera. Two smaller video clips appear above her head, showing other women with damaged blonde hair. She holds up a white bottle of Olaplex No. 3. / 00:03–00:04 The woman continues to hold the bottle as she turns to the side, showing off her wavy auburn hair. # Funnel stage Consideration # Pain points The ad addresses the frustration of having damaged hair, even if it looks healthy on the surface. # Value propositions - Extreme damage repair: The product is presented as effective for repairing extreme hair damage. # Benefits - Three times stronger hair - Three times softer hair # Features - Number three plus complete repair treatment # Call to action None used. # Social proof - "Just because my hair looks like this now, doesn't mean I don't know damage." – Female 1 (Creator) # Point of view - Customer 100% – The ad is delivered from the perspective of a hair influencer, showing her own hair routine. # Storyline - 00:00–00:04 The ad opens with the speaker showcasing her hair and challenging the assumption that healthy-looking hair means she doesn't know damage. This is intended to establish credibility and set the stage for introducing the product as a solution. - 00:04–00:10 She introduces Olaplex No. 3 Plus Complete Repair Treatment as an upgrade to the original, calling it 'bigger and better'. This implies a new, improved formula and builds anticipation. - 00:19–00:23 She details the benefits of the new product, highlighting its speed (3 minutes) and effectiveness (3x stronger, 3x softer). - 00:23–00:28 She recommends following the treatment with Olaplex shampoo and conditioner as part of the hair routine. This positions the featured product as one step in a comprehensive Olaplex hair-care regimen, encouraging viewers to invest in the brand's ecosystem. - 00:30–00:41 She adds that the biggest benefit is prevention because repairing your hair is not enough if you continue to damage it, then she closes with the updated science protects and strengthens against damage from heat, bleach, chemical treatments, and styling. - 00:41–00:50 She highlights how excited she is about the science behind this product, suggesting it's perfect for those whose hair is at its worst. This drives home the product's ability to restore and maintain hair health.

# Ad summary This ad features a female creator who is demonstrating how Olaplex's new No. 3 Plus Complete Repair Treatment is an easy upgrade to her hair wash day routine. # Brand positioning Olaplex is presented as a high-end, bond-building hair repair treatment brand. It directly addresses the need for solutions that do more than just coat hair by repairing damage at the molecular level. The brand uses patented bond-building technology and incorporates nourishing oils to enhance hair health. This suggests the brand sits within a segment of the hair care market that focuses on comprehensive repair and health-boosting benefits. # Product The featured product is the Olaplex No. 3 Plus Complete Repair Treatment, designed for use before shampoo and conditioner. It's formulated for all hair types and leverages Olaplex's bond-building technology to repair damage inside the hair rather than just coating the hair's surface. It contains nourishing oils, including avocado and sunflower seed oil, to smooth and hydrate hair. It promises stronger, shinier hair that is easier to style after treatment. The ad portrays the product as an easy addition to any hair care routine. # Visual style The ad has a polished, commercial feel. The color scheme mainly consists of white and beige, giving it a clean aesthetic. The editing style employs quick cuts to highlight product application and hair transformation. The camera work is stable, and the setting is simple but upscale. The pace of the ad is quick. # Hooks Spoken: Female 1: Hair wash days look a little different lately because I've been using the new Olaplex number three plus complete repair treatment before shampoo. Text overlay: hair wash day upgrade Visual: 00:00–00:01 The shot is selfie-style, taken in a bathroom. A woman with long, dark, wavy hair, fair skin, and a black shirt faces the camera and sways her hair from side to side. Behind her is a clear glass shower with beige tiling. / 00:01–00:03 The woman turns away from the camera and begins putting her hair up in her hands, away from her neck. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is hair damage caused by heat tools, color treatments, or everyday styling. # Value propositions - Easy extra step - Repairs damage inside the hair instead of just coating it # Benefits - Helps smooth and hydrate - Hair feels stronger, shinier, and way easier to style after # Features - Olaplex number three plus complete repair treatment - Uses Olaplex's bond building technology - Contains nourishing oils like avocado and sunflower seed oil # Call to action None used. # Social proof - "Hair wash days look a little different lately because I've been using the new Olaplex number three plus complete repair treatment before shampoo" – Female 1 (Creator) - "And I notice my hair feels stronger, shinier, and way easier to style after" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is from the perspective of a customer who is recommending the product. # Storyline - 00:00–00:01 The creator shows off her hair, which she describes as a "hair wash day upgrade." - 00:01–00:03 00:01–00:03 The creator then explains that her hair wash days look a little different because she's been using the new Olaplex No. 3 Plus Complete Repair Treatment. - 00:03–00:09 00:03–00:09 She shows the Olaplex No. 3 Plus Complete Repair Treatment bottle and describes that she uses the treatment before shampoo. She specifies that she leaves it on for about three minutes, rinses, then follows with her shampoo and conditioner. - 00:09–00:12 00:09–00:12 The creator puts the product in her hand and rubs her hands together to show the consistency of the product. - 00:12–00:17 00:12–00:17 The creator then explains that the product uses Olaplex's bond-building technology to help repair damage inside the hair, instead of just coating it. She also points out that the product has nourishing oils like avocado and sunflower seed oil. - 00:17–00:23 00:17–00:23 She states that these oils help smooth and hydrate the hair. She says that she's noticed that her hair feels stronger, shinier, and way easier to style after using the product. - 00:23–00:29 00:23–00:29 She concludes the ad by saying that if your hair has been through heat tools, color, or just everyday styling, then this is such an easy extra step.

# Ad summary This ad for Olaplex features close-up shots of a person's hand holding the Olaplex No. 7 Bonding Oil and the Olaplex No. 3 Hair Perfector. Text overlays appear throughout the ad, listing benefits of using the products. The ad concludes with a call to action to purchase the product at Sephora. # Brand positioning Olaplex positions itself as a transformative hair care brand focused on repairing and enhancing hair health and appearance. By highlighting professional-grade repair treatments and bonding oils, Olaplex appeals to consumers seeking salon-quality results at home. The brand appears to align with a lifestyle of self-care and premium beauty routines, emphasizing advanced science and visible transformation. Olaplex appears to operate within the premium hair care market, offering specialized products for those looking to invest in their hair's health and beauty, moving away from basic or mass-market solutions. # Product The ad showcases two Olaplex products. The first is the Olaplex No. 7 Bonding Oil, presented as a concentrated oil designed to repair and protect hair, add shine, and reduce frizz. It comes in a small glass bottle with a yellow liquid inside. The second product is the Olaplex No. 3 Hair Perfector, a pre-shampoo treatment aimed at repairing damage, strengthening hair, and restoring a healthy appearance. The Hair Perfector comes in a white bottle with black lettering. The ad tells the viewer that these products are worth trying to achieve transformative hair repair and shine. # Visual style The ad has a clean and polished aesthetic with a focus on product visibility and clear messaging. The editing is simple with static shots and transitions. The production quality is high, giving it a commercial feel, designed to appeal to an audience interested in premium beauty products. # Hooks Text overlay: 00:00–00:02: Ready To Transform / 00:00–00:02: Your Hair? Try Me. / 00:00–00:02: REPAIR + / 00:00–00:02: SHINE SET Visual: 00:00–00:02: Extreme close-up of a person’s tan-skinned hand, palm up, holding the Olaplex No. 7 Bonding Oil and the Olaplex No. 3 Hair Perfector. The background is white and blurred. / 00:00–00:03: Cut to a blurred background of a person’s red wavy hair. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand 100% – The ad uses the brand’s official voice to showcase its products and benefits. # Storyline - 00:00–00:02 The ad opens with a close-up of a hand holding the Olaplex No. 7 Bonding Oil and Olaplex No. 3 Hair Perfector products. A text overlay asks, "Ready To Transform Your Hair? Try Me." - 00:00–00:03 The ad then cuts to a close-up of a person's red wavy hair, which is blurred in the background. A text overlay highlights that the products are "NEW & ONLY AT SEPHORA."

# Ad summary The ad showcases Olaplex's Weightless Nourishing Mask alongside a question prompt about hair concerns in the winter, inviting user interaction. # Brand positioning Olaplex is presented as a premium hair care brand focused on nourishment and lightweight solutions. The brand positions itself as a provider of advanced hair technology with a focus on products that are both effective and gentle. With a minimalist aesthetic and emphasis on professional-grade ingredients, Olaplex aims to appeal to consumers seeking high-quality hair care that delivers visible results without weighing the hair down. # Product The product featured is Olaplex's Weightless Nourishing Mask, designed to provide intense hydration and nourishment without adding weight to the hair. It is suited for all hair types, particularly fine to medium hair, and aims to address the common concern of hair feeling heavy or greasy after using a nourishing mask. The mask is highlighted as a technologically advanced solution that repairs, hydrates, and strengthens the hair while maintaining its lightness and volume, making it a desirable choice for those seeking effective yet weightless hair care. # Visual style The ad has a clean and minimalist visual style, with a soft, diffused lighting that creates a gentle and inviting atmosphere. The composition is well-balanced, with the dark hair, red clip, and white jar arranged to guide the viewer's eye. The overall aesthetic evokes a sense of self-care and luxury, aligning with the premium positioning of the Olaplex brand. # Hooks Headline: What is your top hair concern in the winter? # Funnel stage Top of funnel (Awareness) # Pain points Hair concerns in the winter (clearly implied). # Value propositions - Patented technology delivers a weightless nourishing mask, perfect for fine to medium hair. # Benefits - Nourishment for hair - Weightless feel # Features - Weightless nourishing mask - Suitable for fine to medium hair - Patented technology # Call to action None used. # Social proof - None used. # Point of view - Brand: The question prompt, "What is your top hair concern in the winter?" is from the brand's perspective to engage the audience. - Brand: The placement of the Olaplex product presents the brand's solution to winter hair concerns. # Storyline - The ad starts with a question prompt, "What is your top hair concern in the winter?", which aims to engage the audience by directly addressing their common hair problems during the winter season. This is from the brand's perspective to foster an interactive experience and encourages the audience to share their personal hair concerns. - Following the question, the ad includes a text box that says, "Type something...", prompting users to input their hair concerns. This is to encourage user engagement and tailor the content to individual needs. - The final message is the visual placement of the Olaplex Weightless Nourishing Mask product. This aims to present a solution to the hair concerns mentioned by the audience. It is from the brand's perspective, showcasing the brand's product as the answer to their winter hair woes.

# Ad summary A blonde woman shows the 'before and after' effects of using Olaplex No.3 Complete Repair Treatment. The woman speaks directly to the camera about how the product has improved the quality of her hair. # Brand positioning Olaplex presents itself as a leader in haircare, particularly for those with damaged or treated hair. The brand positions itself as a premium solution that delivers noticeable, professional-quality results in a short time. It is a reliable brand that consumers can add as a consistent part of their hair care routine. # Product Olaplex No.3 Complete Repair Treatment is a hair treatment product, designed to repair hair damage. The product is applied as a pre-shampoo treatment when hair is wet in the shower and left on for three minutes before rinsing and washing hair with shampoo and conditioner. It is designed to repair three different kinds of bonds and the cuticle, softening and conditioning the hair while reducing breakage, and strengthening the hair's internal structure. This product is a new formula of the original No.3 that works in only 3 minutes. # Visual style This ad has a UGC feel, as it is shot indoors using natural lighting, with a woman speaking casually directly to the camera. There are quick cuts throughout, with many shots focusing on her face and her upper body. # Hooks Spoken: Female 1: This is the new Olaplex number three plus complete repair treatment. Visual: 00:00–00:01: A woman with long blonde hair, wearing a white robe, stands facing the camera in a room decorated with framed art. She makes a thumbs-down gesture with both hands, winks, and shakes her head 'no'. She then turns around to show the back of her hair. / 00:01–00:03: Close up on the woman's fingers pointing at split ends of her hair. / 00:03–00:05: The woman holds a white Olaplex bottle with black text in front of the camera and squeezes the product onto her hand. / 00:05–00:07: The woman, wearing a white robe, applies the product to her wet hair. # Funnel stage Consideration # Pain points Damaged, dry, brittle hair. # Value propositions - Repairs three different kinds of bonds and the cuticle in just 3 minutes # Benefits - Softens and conditions the hair - Reduces breakage - Strengthens the hair's internal structure - Hair is like a mirror # Features - Repairs three different kinds of bonds - Repairs the cuticle - New formulation of the original No.3 - Works in only three minutes - Pre-shampoo treatment # Call to action Now go get yours. # Social proof - "As a bleach treated hair girly, I've already been using the original number three for years now..." # Point of view - Customer 100% – The entire video is told from the perspective of a customer showing off the product. # Storyline - 00:00–00:03 The ad begins with a thumbs down from the woman, signaling a negative situation, then she turns around, shows the back of her hair, turns around again, and shows the split ends, preparing the viewer for the before/after reveal of her damaged hair. - 00:03–00:07 The woman holds a bottle of the new Olaplex No. 3+ Complete Repair Treatment, presenting the product to the viewer and explaining it's for those with bleached treated hair. - 00:07–00:15 Continuing from the prior moment, she shares that she has been using the original No.3 for years, but that this new formulation works in only three minutes to repair three different kinds of bonds and the cuticle, emphasizing its speed and efficacy. - 00:15–00:22 The woman shares that this is a pre-shampoo treatment that is applied to wet hair in the shower, from root to tip and left in for three minutes, walking the viewer through how to use the product. - 00:22–00:26 After the hair has been coated with the product, she says that after the three minutes are up, she shampoos and conditions with Olaplex, showing the associated shampoo and conditioner products. This builds on the prior step in the routine and presents a complete regimen. - 00:26–00:29 The woman shares what the product will do for the viewer, explaining that it softens and conditions hair while reducing breakage and strengthening its internal structure, promising benefits. - 00:29–00:31 The woman shows the end result of using the product by blow drying her hair and showing its improved appearance, implying a transformation to encourage purchase. - 00:31–00:35 She goes on to say "look at that gloss, that bounce", continuing to show off the results of the product. - 00:35–00:39 The woman continues showing the end results of the product, remarking on how much healthier the ends look and that there is absolutely no weight on the hair, but it feels so soft and smooth, amplifying the positive transformation. - 00:39–00:42 She states that her hair looks visibly healthier and turns around to show the viewer from behind. - 00:42–00:55 The woman turns back around to face the camera and ends the ad, remarking that her "hair's basically like a mirror right now, like I could see my reflection in it". She says, "I'd highly recommend that you try the new Olaplex Number 3 Plus Complete Repair Treatment, it is absolutely fantastic and it is a part of my hair care routine that I will never be giving up. Now go get yours."

# Ad summary This ad showcases Olaplex No. 7 Bonding Oil, highlighting its benefits for dull, damaged hair by providing shine and heat protection. # Brand positioning Olaplex is presented as a premium hair care brand focused on repairing and protecting damaged hair. The brand positions itself as a solution for those seeking to revive dull and damaged hair by focusing on hair health and restoration rather than just surface-level enhancement. The brand uses scientific claims such as heat protection up to 450°F/232°C and 125% more shine to show efficacy. This positions the brand as a reliable and effective solution in the hair care market, especially for individuals who frequently use heat styling tools or have chemically treated hair. # Product Olaplex No. 7 Bonding Oil is a hair product designed to add shine and protect hair from heat damage. The oil is presented as a solution for dull, damaged hair, promising to deliver 125% more shine. It offers heat protection up to 450°F/232°C, making it suitable for individuals who use heat styling tools. The product is packaged in a transparent yellow glass bottle with a black and white label. The ad targets individuals who have damaged hair or use heat styling and are looking for a product that will revive their hair's appearance and protect it from further damage. The ad aims to address concerns about dullness and heat damage. # Visual style The ad features a minimalist, clean aesthetic with a focus on product efficacy. The image is well-lit and professionally shot, emphasizing the product's features and benefits. The color palette is simple, with the yellow oil contrasting against the neutral background. The typography is clean and modern, enhancing readability and visual appeal. # Hooks Headline: The Glow-Up for Dull, Damaged Hair # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having dull, damaged hair, which can make individuals feel less confident and dissatisfied with their appearance. The headline, "The Glow-Up for Dull, Damaged Hair," directly acknowledges this problem. # Value propositions - Glow-Up for Dull, Damaged Hair: Implies a transformation and improvement in hair appearance. - 125% MORE SHINE*: Quantifies the increase in shine, making the benefit more tangible. - 450°F/232°C HEAT PROTECTION: Highlights the product's ability to protect hair from heat damage. # Benefits - Glow-Up for Dull, Damaged Hair # Features - 125% MORE SHINE* - 450°F/232°C HEAT PROTECTION # Call to action None used. # Social proof - *Compared to bleached hair without application of OLAPLEX N°7 Bonding Oil™ # Point of view - Brand: The brand is communicating all the information to the customer. # Storyline - The ad opens with a headline that captures attention by calling out the problem of "Dull, Damaged Hair" and offers a solution with the promise of a "Glow-Up," setting the stage for a hair transformation. The brand tells the story by immediately addressing a common concern and presenting a desirable outcome. - Next, the ad highlights two key benefits of the product: "125% MORE SHINE" and "450°F/232°C HEAT PROTECTION." The brand is calling out product features using clear, quantifiable data points that make the product's value proposition more convincing. - The ad concludes by showing the product, Olaplex No. 7 Bonding Oil, emphasizing the results the product can deliver. The brand is reinforcing the solution to the problem initially posed, directly associating the product with the promised benefits.

# Ad summary An ad promoting Olaplex No. 0 Bond Building Hair Treatment. The ad uses a 3-minute hair transformation and provides before and after images to highlight the product's effectiveness at repairing hair bonds. # Brand positioning Olaplex positions itself as a premium, science-backed hair care brand focused on repairing and strengthening damaged hair through its patented bond-building technology. The brand emphasizes professional-quality results for at-home use. By showcasing a visible "hair transformation" in just three minutes, Olaplex aims to occupy the space of effective and time-efficient hair repair, appealing to consumers who want quick and noticeable improvements in their hair's condition. # Product The featured product is Olaplex No. 0 Bond Building Hair Treatment, designed to repair and strengthen damaged hair. The ad highlights the product's ability to deliver a "3-Minute Hair Transformation," implying quick and visible results. The product utilizes patented Olaplex Bond Technology, which is presented as a unique selling point (USP). The "Before" and "After One Use" visuals suggest that the product addresses the pain point of damaged hair and delivers noticeable improvements after just one application. The ad's focus is on convincing the viewer that this product is worth trying for achieving healthier and more resilient hair. # Visual style The ad has a polished, commercial aesthetic with clean backgrounds and clear product shots. The editing style is simple with static shots and smooth transitions. The production quality is high-end, aiming to convey trust and credibility. The pacing is moderate, with cuts timed to highlight key product features. The audio-visual sync is maintained with text and product actions aligned with the voiceover. # Hooks Spoken: 00:01–00:03 [Upbeat] 3-Minute Hair Transformation. Text overlay: 00:00–00:07 PATENTED OLAPLEX BOND TECHNOLOGY / 00:00–00:07 3-Minute Hair Transformation / 00:00–00:07 OLAPLEX / 00:00–00:07 BEFORE (in box) / 00:00–00:07 AFTER ONE USE (in box) Visual: 00:00–00:03 Close-up of a fair-skinned woman with long, wavy blonde hair wearing a dark gray tank top. She looks at the camera and smiles slightly. The background is a gradient of white to light blue. On the left, there is text that says "PATENTED OLAPLEX BOND TECHNOLOGY" and "3-Minute Hair Transformation" in white. Below that, the OLAPLEX logo is visible. On the right, there is a split image: the top half reads "BEFORE" and shows a microscopic view of damaged hair; the bottom half reads "AFTER ONE USE" and shows a microscopic view of repaired hair. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of damaged hair, as visually represented by the microscopic "BEFORE" image of hair with broken bonds. # Value propositions - 3-Minute Hair Transformation (implies time-saving and quick results) - Patented Olaplex Bond Technology (implies science-backed and effective hair repair) # Benefits - 3-Minute Hair Transformation # Features - Patented Olaplex Bond Technology # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits through visuals and text. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a close-up shot of a woman's blonde hair as she looks towards the camera. The on-screen text reads "3-Minute Hair Transformation." This introduces the core promise of the product: a quick and noticeable improvement in hair quality. The message is intended to grab the viewer's attention by promising a fast solution to hair problems, told from the brand's perspective via visual and textual cues. The tone is confident and attention-grabbing. - 00:03–00:07 00:03–00:07 The woman holds up a white bottle of Olaplex No. 0 Bond Building Hair Treatment, showing the product directly to the camera. This reinforces the product being featured and offers a visual cue for the product itself. The tone is informative, showing the tangible solution to the problem mentioned earlier.

# Ad summary This ad presents a solution for winter dryness by introducing the Water Filtered Showerhead. # Brand positioning The brand is presented as a purveyor of premium shower systems that focus on skin and hair health. It is presented as a provider of innovative products that tackle common issues related to hard water, aiming to elevate the daily shower experience. The brand positions itself as a premium self-care essential that delivers tangible results, such as improved skin hydration and hair health. It appears to be pushing against the norm of accepting standard shower water quality, highlighting the importance of filtered water for personal care. The positioning is primarily functional, focusing on performance and simplicity. # Product The featured product is a Water Filtered Showerhead designed to remove chlorine and other harsh chemicals from shower water. This showerhead is presented as a solution to combat winter dryness and improve overall skin and hair health. The product aims to address the issue of harsh water that can lead to dry skin and brittle hair, especially during winter months. It is designed to be a simple and effective way to enhance the shower experience and provide softer skin and healthier hair. The showerhead is easy to install and use, as suggested by its seamless integration into an existing shower setup. It promises tangible benefits by improving the quality of shower water. # Visual style The ad has a polished, clean aesthetic with soft lighting and smooth transitions. The production quality feels high-end, creating a sense of luxury and care. The editing style uses static shots and smooth transitions to maintain a consistent pace. The pacing is relaxed, allowing viewers to focus on the visuals and messaging. # Hooks Text overlay: 00:00–00:03: Great Hair Weeks. / 00:00–00:03: All Winter Long. Visual: 00:00–00:03: A close-up shot of water flowing from a silver showerhead against a gray, textured bathroom wall. The lighting is soft, creating a clean and refreshing atmosphere. # Funnel stage Middle of funnel (Consideration) # Pain points Winter dryness leads to the need for constant moisturizing. # Value propositions - The Water Filtered Showerhead provides a simple solution for achieving better skin and hair health, especially during the harsh winter months. # Benefits - Great Hair Weeks - All Winter Long - Softer skin # Features - Water Filtered Showerhead - Removes chlorine and harsh chemicals from shower water # Call to action None used. # Social proof - None used. # Point of view - Customer 80% – The ad primarily uses the customer's perspective by showcasing the daily routine and desired outcomes of using the showerhead. - Brand 20% – The brand's perspective is communicated through the text overlays and product presentation. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a shot of water flowing from a showerhead. The water flowing represents the everyday moment of showering. - 00:00–00:03 00:00–00:03: The accompanying text presents a bold claim, setting the stage for a before-and-after scenario to come. This presents the 'before'. - 00:03–00:07 00:03–00:07: The ad transitions to a person applying lotion to their skin, highlighting the routine of dealing with dry skin. This reinforces the frustration and necessity of moisturizing during the winter. - 00:07–00:12 00:07–00:12: A new showerhead is presented, emphasizing its modern and sleek design. This introduces the product as the solution to the problem. - 00:12–00:15 00:12–00:15: Water flows from the new showerhead, demonstrating its functionality and showcasing the filtered water. - 00:15–00:19 00:15–00:19: A woman smiles and runs her hands through her hair after using the new showerhead. This communicates the positive outcome of using the product.

# Ad summary The advertisement showcases Olaplex No. 3 Hair Perfector as a 3-minute hair transformation. It emphasizes its availability at Sephora and features a model demonstrating the product's usage and its effects on her hair. # Brand positioning Olaplex is presented as a premium hair care brand focused on advanced bond-building technology for hair repair and transformation. Positioned in the higher-end market, the brand emphasizes functional benefits like hair strengthening and damage repair, aligning with a focus on scientific and technological advancements in hair care. The brand promotes a lifestyle of self-care and sophisticated beauty, targeting consumers who value quality and visible results. Olaplex pushes against the norms of superficial hair enhancements by focusing on the structural health of the hair at a molecular level. The brand's products are designed for at-home use, which democratizes access to salon-quality hair treatments. # Product Olaplex No. 3 Hair Perfector is a hair treatment designed to repair and strengthen damaged hair in just 3 minutes. The product works by using patented Olaplex Bond Technology to rebuild broken bonds within the hair structure, leading to a visible hair transformation after just one use. It is suitable for anyone experiencing hair damage, promising salon-quality results at home. The ad highlights that the product is available at Sephora, making it easily accessible. By addressing hair damage, the product helps restore hair's health and appearance, making it a valuable addition to one's hair care routine. # Visual style The ad features a clean, polished aesthetic with bright, even lighting and clear visuals. The editing style is static, with no transitions. The production quality is high, giving it a commercial feel. The visuals are center-framed, maintaining focus on the model and the product. # Hooks Spoken: 00:00–00:03 [Upbeat and informative] Olaplex. Now available at Sephora. Text overlay: 00:00–00:08 OLAPLEX / 00:00–00:08 NOW AVAILABLE AT SEPHORA / 00:00–00:08 3-Minute Hair Transformation / 00:00–00:08 PATENTED OLAPLEX BOND TECHNOLOGY Visual: 00:00–00:03: A close-up of a model's face and blonde hair. The left side of the screen shows a vertical split-screen comparison titled 'BEFORE' and 'AFTER ONE USE,' illustrating hair structure damage and repair in black and white. On the right, text overlays include 'OLAPLEX NOW AVAILABLE AT SEPHORA,' '3-Minute Hair Transformation,' and 'PATENTED OLAPLEX BOND TECHNOLOGY' against a white background. The lighting is bright, emphasizing the texture of the hair. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is hair damage, which leads to an undesirable hair appearance and structural issues. The 'before' images showcase hair damage and the 'after' images represent healthy hair. # Value propositions - Quick 3-minute transformation for damaged hair - Salon-quality hair repair at home with patented bond technology - Convenient access to hair care products at Sephora # Benefits - Hair Repair - Hair Transformation - Damaged Hair to Healthy Hair # Features - 3-Minute Hair Transformation - Patented Olaplex Bond Technology # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, showcasing the product's benefits and availability. # Storyline - 00:00–00:03 The ad begins with a close-up view of a model's blonde hair and a split-screen comparison showing 'before' and 'after' images of hair structure, illustrating damage and repair at a microscopic level. - 00:03–00:06 The camera pulls back to show the model's full face and hair, reinforcing the visual transformation and showcasing the aesthetic improvements. - 00:06–00:08 The model holds and presents an Olaplex product, highlighting its availability and showcasing its use in achieving the demonstrated hair transformation. The tonal cue is informative and aimed at building trust.

# Ad summary This ad features a bottle of Olaplex No. 3 PLUS Complete Repair Treatment along with an image showing the before and after results of using the product. # Brand positioning Olaplex positions itself as a premium hair care brand known for its bond-building technology. The brand aligns with a lifestyle that values high-quality hair care. The brand pushes against traditional solutions by focusing on a patented active ingredient that repairs hair from within rather than surface-level conditioning. Olaplex's positioning is functional, highlighting the performance and scientific approach to hair repair. # Product The advertised product is Olaplex No. 3 PLUS Complete Repair Treatment, a hair treatment designed to repair and strengthen hair bonds. It works in just 3 minutes, making it a fast and effective solution for hair damage. The product is for individuals seeking to repair and soften their hair, as visually demonstrated in the before-and-after comparison. The ad conveys that the product repairs hair, resulting in stronger and softer hair after just one use. The advertisement targets the purchase barrier of long treatment times by emphasizing its quick, 3-minute application. # Visual style The ad has a clean, minimalist aesthetic with high production quality. The visual motif includes clear text callouts next to the product. The image treatment uses stark contrast to highlight the product and its benefits. The typography integration is large and bold, emphasizing key product features. The style is designed for scannability in-feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of damaged, dry, and frizzy hair. The 'BEFORE' image shows hair that is visibly damaged, while the copy highlights that the product will make hair 3X stronger and softer. # Value propositions - 3 MINUTES: Fast treatment time - 3X STRONGER: Demonstrates strength of hair # Benefits - Complete repair treatment - Repairs hair - Strengthens hair - Softer hair # Features - 3 MINUTES - 3 BONDS - 3X STRONGER - 3X SOFTER # Call to action None used. # Social proof - The 'BEFORE' and 'AFTER' image shows the product's impact on the hair. # Point of view - Brand: Product features such as '3 MINUTES', '3 BONDS', '3X STRONGER', and '3X SOFTER' are listed, suggesting benefits from the brand’s perspective. - Customer: The 'BEFORE' and 'AFTER' image showcases the customer's hair transformation, implying the product's impact on the hair. # Storyline - The ad highlights the key features of the Olaplex No. 3 PLUS Complete Repair Treatment, emphasizing its ability to work in 3 minutes and improve 3 bonds. This is intended to quickly grab the viewer's attention with concise benefits from the brand's perspective. - The ad visually demonstrates the effectiveness of the product with a before-and-after comparison of a person's hair, showcasing improved hair quality and texture. The customer's perspective is that the product repairs hair, resulting in stronger and softer hair. - The product is prominently displayed, emphasizing the brand and product name to reinforce brand recognition and educate the viewer on the specific product being advertised from the brand's perspective.