How Billo Advertises on Meta

# Ad summary The image ad highlights the challenges of managing creators for Meta advertising, particularly for health and beauty brands. It promotes Billo as a solution that provides ready-to-run user-generated content (UGC) without the operational headaches of briefs, reshoots, and late files, ultimately aiming to improve Meta CPA. # Brand positioning Billo is presented as a solution for health and beauty brands seeking efficient user-generated content (UGC) for their Meta advertising. The brand positions itself as an operational aid, alleviating the common pain points associated with creator management, such as lengthy briefs, reshoots, and delayed file submissions. By offering ready-to-run UGC, Billo aims to simplify the advertising process, save time, and reduce costs for businesses in the health and beauty sector. Billo directly addresses the practical challenges of content creation, appealing to brands that prioritize efficiency and optimized performance in their Meta campaigns. # Product Billo offers ready-to-run UGC specifically tailored for health and beauty brands aiming to improve their Meta CPA (Cost Per Acquisition). The product is positioned as a solution to the common frustrations associated with managing content creators, such as dealing with complicated briefs, necessary reshoots, and late file submissions. Billo provides a way to obtain user-generated content without the operational burden, offering a streamlined approach for brands seeking efficient and effective advertising material. The service eliminates the typical 'operational hell' of creator management, allowing brands to focus on running their campaigns rather than struggling with content logistics. # Visual style The ad employs a lifestyle aesthetic with a product flatlay on a marble surface, suggesting a health and beauty context. The image has soft, diffused lighting that creates a natural and inviting atmosphere. The typography is bold and attention-grabbing, overlaid on the visual elements to deliver a clear message. The layout feels intentionally curated, typical of high-quality UGC or influencer content. # Hooks Headline: STOP MANAGING CREATORS. # Funnel stage Middle of funnel (Consideration) # Pain points Managing creators involves difficulties such as 'Briefs, reshoots, and late files' that are 'killing your Meta CPA'. This highlights the inefficiency and costliness of traditional content creation methods. # Value propositions - Ready-to-run UGC for your Health & Beauty brand without the operational hell. # Benefits - Without the operational hell. # Features - Ready-to-run UGC - For your Health & Beauty brand # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand is the primary voice, addressing pain points and providing a solution for effective UGC campaigns. # Storyline - The ad starts by calling out the frustrations of managing creators. The message, delivered from the brand's perspective, aims to capture the attention of businesses struggling with content creation, setting the stage for a solution. - The ad mentions briefs, reshoots, and late files, highlighting problems that negatively impact Meta CPA, the costs associated with customer acquisition, and their time effectiveness, thus emphasizing the need for a better way. This part of the story, also told from the brand’s perspective, underlines the specific pain points Billo addresses, reinforcing the problem it solves. - The ad promises ready-to-run UGC for Health & Beauty brands without operational hassles. The brand’s POV is offering a solution that solves these frustrations, positioning Billo as a practical and efficient alternative to traditional content creation methods.

# Ad summary This ad features a woman sharing her experience with Billo, a platform that provides access to authentic UGC from real creators. She highlights the frustrations of managing briefs, contracts, and reshoots when sourcing content, and emphasizes how Billo can save time and stabilize CPA. # Brand positioning Billo positions itself as a solution for brands seeking authentic, high-quality UGC without the typical challenges of managing creators and contracts. The brand promotes a streamlined process that delivers reliable, on-brand content, so brands can focus on running their business. They emphasize the reliability of their service and the avoidance of AI-generated content, appealing to brands that value genuine creator content and transparent marketing practices. Billo aims to occupy the space of a trustworthy partner that enables steady content creation with real people. # Product Billo is a platform that provides brands with a steady pipeline of authentic UGC (user-generated content) and whitelisted partnership ads from real creators. It helps brands avoid the chaos and instability associated with managing content creation in-house. Billo streamlines the process, allowing brands to maintain a stable CPA (cost per acquisition) and freeing up time to focus on their core business. The platform guarantees genuine content without the use of AI or other unauthentic means. It offers a free account to help brands find their perfect creators today. # Visual style The ad has a natural, unfiltered aesthetic, resembling user-generated content. The lighting is bright but not overly polished, contributing to a casual feel. Editing involves simple cuts between shots of the speaker, maintaining a consistent pace. The production quality is basic, which reinforces the authentic UGC vibe. The visual style supports the ad's intent to come across as relatable and genuine. # Hooks Spoken: Female 1: Storytime, how I stopped paying for useless UGC that my brand couldn't even run. Text overlay: Storytime / How I stopped paying for useless UGC / that my brand couldn't even run Visual: 00:00–00:05: A woman with long red hair is centered in the frame from the chest up. She is sitting in an office chair in front of a plain white wall. She is wearing a beige turtleneck. Behind her and to her left is a beige cabinet. On top of the cabinet is a framed picture. She is talking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of wasting ad budget on bad content. The woman says, "Me, just like you, used to waste so much money on videos that were unusable or off-brand." # Value propositions - Get a steady pipeline of authentic UGC to prevent wasting ad budget - Work with real creators and whitelisted partnership ads to avoid weird illegal AI claims # Benefits - Avoid wasting ad budget on bad content - Avoid videos that are unusable or off-brand - Eliminate managing briefs, contracts, and begging for reshoots - Skip the chaos - Keep your CPA stable - Have time to run your business # Features - Authentic UGC - Whitelisted partnership ads - Real creators - Free Billo account # Call to action Hit the link to create a free Billo account # Social proof - "Storytime, how I stopped paying for useless UGC that my brand couldn't even run." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the POV of a real customer sharing her authentic experience. # Storyline - 00:00–00:05 The ad begins with a woman introducing a story about how she stopped paying for useless UGC. - 00:05–00:14 She says it's important to stop wasting ad budget on bad content. She talks about how she used to waste so much money on unusable and off-brand content. This is meant to be a relatable statement to the viewer. - 00:14–00:22 She continues describing the work required to manage briefs and contracts and begging for reshoots. She describes this as draining. - 00:22–00:25 She reveals that she just uses Billo and briefly shows a computer screen with the Billo website. This signals the switch to her solution. - 00:25–00:36 She describes Billo as a "lifesaver." She says that it allows a steady pipeline of authentic UGC and whitelisted partnership ads from real people with no weird illegal AI claims. - 00:36–00:42 She says to skip the chaos and keep your CPA stable and actually have time to run your business. This is meant to imply the desired positive outcome of time-saving. - 00:42–00:46 She ends with a call to action to "hit the link" to create a free Billo account and find your perfect creators today.

# Ad summary This ad shows two panels comparing a traditional B2B advertising approach against the Billo approach, highlighting the difference in CPL and the quality of leads. On the left, the ad shows a traditional advertising dashboard with a red X, and on the right, it shows a woman presenting the benefits of using Billo with a green check mark. # Brand positioning Billo is presented as a modern solution to traditional B2B advertising, offering a more effective and efficient way to generate pre-qualified demos at a lower cost. The brand pushes against the norms of conventional B2B ads that often result in junk leads, positioning itself as a superior alternative that understands and meets the needs of businesses looking for quality over quantity. Billo embodies a functional and results-driven approach, emphasizing the tangible benefits of its platform in terms of cost savings and lead quality. # Product Billo is an advertising platform designed to help businesses generate pre-qualified demos at a lower cost compared to traditional B2B advertising methods. The platform is positioned as a solution for businesses seeking high-quality leads and efficient marketing strategies. Billo distinguishes itself by offering a cost-effective way to acquire pre-qualified demos, as highlighted by the comparison of cost per lead ($45) against the higher cost ($150) associated with what it terms 'junk leads' from conventional B2B ads. The ad addresses the pain point of wasted advertising spend on low-quality leads, emphasizing Billo's ability to provide a better return on investment. # Visual style The ad utilizes a split-screen layout with a clear 'before and after' or 'us vs. them' visual comparison. The left side features a muted, digital illustration style with a cold color palette, while the right side is a naturally lit, studio-style shot of a woman in a real environment. The overlays with cost comparisons use frosted glass-style transparency to add depth without obscuring the underlying content. The overall production quality is polished, with clean lines and a professional appearance, contrasting the traditional B2B ad style with a more engaging, human-centered approach, enhancing scannability by guiding the eye from the problem (left) to the solution (right). # Hooks Headline: Stop running B2B ads that look like B2B ads. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of wasted advertising spend on low-quality leads from traditional B2B ads, with a high cost per lead ($150) and 'junk leads'. # Value propositions - Generating pre-qualified demos at a lower cost # Benefits - Lower cost per lead (CPL) # Features - Pre-qualified demos # Call to action Try Billo Free # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand showcases its solution to ineffective B2B advertising, emphasizing cost-effectiveness and quality lead generation. This is conveyed through comparative visuals, clear value propositions, and a direct call to action. # Storyline - The ad opens by visually presenting a direct comparison between two different approaches to B2B advertising. The dashboard on the left symbolizes the traditional method, burdened with a high cost per lead (CPL) of $150, branded as 'Junk Leads', which aims to highlight the inefficiency of traditional B2B advertising from the brand's POV. - Next, the ad contrasts this with Billo's approach, represented by a woman presenting the service, with a CPL of $45, labeled as 'Pre-qualified Demos', and a green checkmark to symbolize its success and quality. This is presented from the brand's POV to highlight its cost-effectiveness. - The ad then transitions to a message that says, 'Stop running B2B ads that look like B2B ads.' This shifts the narrative to address the audience's frustration with ineffective traditional advertising. It implies that Billo offers a novel approach that breaks away from conventional, unsuccessful strategies from the brand's POV. - Finally, the ad prompts the viewer to action with 'Try Billo Free'. This encourages the audience to experience the benefits firsthand, creating a clear path to conversion and reducing the risk associated with trying a new advertising platform from the brand's POV.

# Ad summary This ad promotes Partnership Ads on Billo, highlighting the combination of creator profiles and targeted advertising. # Brand positioning Billo is presented as a platform that facilitates partnership ads, connecting creators with brands. The brand aims to occupy the space of enabling collaborations between creators and advertisers, offering a solution for running ads through creator's handles. The brand promotes a functional approach by providing the tools and platform for partnership ads, focusing on simplicity and effectiveness. It aligns with the trend of influencer marketing but formalizes it through a structured advertising solution. # Product The product being advertised is Partnership Ads on the Billo platform. It allows advertisers to run ads from a creator's handle, combining the creator's profile with the advertiser's targeting. This product is for brands looking to leverage creator influence and reach a targeted audience through authentic content. The ad highlights the USP of running ads directly from a creator's handle, which can increase engagement and credibility. It addresses the purchase barrier of finding and managing creator partnerships by providing a platform to streamline the process. # Visual style The ad has a clean and minimalist visual style. It uses a simple Venn diagram to illustrate the concept of Partnership Ads. The color palette is soft and pastel, with light blue and purple hues. The overall design is modern and professional, aiming to convey clarity and simplicity. # Hooks Headline: Partnership Ads now live on Billo # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of effectively combining creator influence with targeted advertising. It implies that advertisers may struggle to leverage creator content to reach the right audience, as visually demonstrated by the Venn diagram. # Value propositions - Combining creator's profile with your targeting - Running ads from creator's handle for increased engagement # Benefits - Run ads from creator's handle # Features - Creator's profile - Your targeting - Your ads run from creator's handle # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, as it promotes and explains the features of Partnership Ads on the Billo platform. # Storyline - The ad starts by announcing 'Partnership Ads now live on Billo,' immediately informing the audience about the new feature. The brand is telling the audience about the availability of this new ad format on their platform, aiming to generate awareness and interest. - The ad uses a Venn diagram to illustrate how Partnership Ads work, showing the overlap between 'Creator's profile' and 'Your targeting.' The brand is explaining the core concept of the product, emphasizing the combination of creator influence and targeted advertising. This helps the audience understand the value proposition of Partnership Ads. - The overlapping section of the Venn diagram states 'Your ads run from creator's handle,' highlighting the key benefit of the product. The brand is reinforcing the unique selling point of Partnership Ads, emphasizing the ability to run ads directly from a creator's account. This aims to persuade the audience of the product's effectiveness and relevance.

# Ad summary This ad promotes Billo, a platform that provides high-quality UGC from vetted creators. The ad addresses the problem of ad performance decline after Meta's Andromeda update, suggesting that brands need a massive volume of creative variation to survive. Billo is presented as the solution, offering real human creators to outpace creative fatigue. # Brand positioning Billo is presented as a solution for e-commerce brands struggling with ad performance after Meta's Andromeda update. The brand positions itself as a provider of high-quality UGC from vetted creators, offering a way to overcome creative fatigue and achieve actual volume with variety. Billo aims to occupy the space of a reliable source for diverse and effective ad content, aligning with the values of authenticity and performance. The brand pushes against the norms of relying on a few winning videos or AI-generated content, instead promoting the need for a constant stream of fresh, human-created material. The brand positioning is both functional, offering a practical solution to ad performance issues, and emotional, appealing to the desire for creative freshness and authenticity. # Product Billo is a platform that provides e-commerce brands with high-quality UGC (user-generated content) from vetted creators. It addresses the need for a massive volume of creative variation to maintain ad performance on platforms like Meta. Billo offers real human creators, as opposed to AI clones or one-off TikToks, providing actual volume with actual variety. The platform helps brands outpace the creative fatigue caused by algorithm updates like Andromeda. Billo is built to provide high-quality UGC from vetted creators, allowing brands to access real creator performance insights and achieve results like increased sales and reduced acquisition costs. The ad emphasizes that Billo is the solution for brands wanting their ads to survive algorithm updates by providing the creative volume they need. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC elements. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The production quality is high, with bright and even lighting. The pacing is consistent, with a moderate number of cuts per minute. The text overlays and product actions are timed to the voiceover lines, creating a sense of audio-visual sync. # Hooks Spoken: 00:00–00:04 Male 1: Hey ecom brands. If your ad suddenly tanked after Meta's Andromeda update, Text overlay: 00:00–00:01 HEY ECOM / 00:01–00:04 If your ad suddenly tanked after Meta's Andromeda update, Visual: 00:00–00:04 A man with dark hair and a beard, wearing a light green button-down shirt and jeans, stands against a white background. He is smiling and gesturing with his hands as he speaks directly to the camera. The camera is stationary and framed in a medium shot. The lighting is bright and even. Text overlays appear on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the decline in ad performance after Meta's Andromeda update. "If your ad suddenly tanked after Meta's Andromeda update, you're not imagining it." # Value propositions - Real human creators: Provides authentic and engaging content. - High-quality UGC from vetted creators: Ensures reliable and effective ad performance. - Actual volume with actual variety: Helps brands stay ahead of creative fatigue and algorithm updates. # Benefits - Outpace creative fatigue - Survive algorithm updates - Increase sales - Reduce acquisition costs # Features - High-quality UGC - Vetted creators - Real human creators - Actual volume with actual variety # Call to action Sign up to Billo # Point of view - Expert 60% – The ad is primarily told from the perspective of a marketing expert who is explaining the challenges of Meta's algorithm updates and offering solutions. - Brand 40% – The brand's perspective is communicated through the presentation of Billo as the solution, showcasing its features and benefits. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a man addressing "ecom brands," stating that if their ads suddenly tanked after Meta's Andromeda update, they are not imagining it. This serves as a hook to grab the attention of e-commerce brands experiencing ad performance issues. The perspective is from an expert or insider, conveyed through the man's confident tone and direct address. - 00:04–00:10 00:04–00:10 The man explains that Meta now wants a massive volume of creative variation, citing experts who recommend 20 ads per ad set. This highlights the increased demand for ad content and the need for constant creative refresh. The perspective is from an expert, providing insights into the current advertising landscape. - 00:10–00:16 00:10–00:16 The man emphasizes the number 20, then states that if brands are still running one or two winning videos from last quarter, Andromeda has basically vaporized them. This reinforces the idea that old strategies are no longer effective and creates a sense of urgency. The perspective is from an expert, warning against outdated practices. - 00:16–00:17 00:16–00:17 The man says, "But here's the fix." This signals a shift towards presenting a solution to the problem. The perspective is from an expert, offering guidance and hope. - 00:17–00:24 00:17–00:24 The ad transitions to showcasing the Billo platform, stating that brands need real human creators fast, not AI clones or one-off TikToks, but actual volume with actual variety. This introduces Billo as the solution to the creative volume problem. The perspective shifts to the brand, highlighting its unique selling points. - 00:24–00:26 00:24–00:26 The man states, "That's literally what Billo is built for." This reinforces Billo's purpose and value proposition. The perspective is from the brand, emphasizing its core function. - 00:26–00:33 00:26–00:33 The ad shows examples of high-quality UGC from vetted creators on the Billo platform, stating that it allows brands to finally outpace the creative fatigue that Andromeda is throwing at them. This provides visual proof of Billo's capabilities and reinforces its value proposition. The perspective is from the brand, showcasing its platform and content. - 00:33–00:39 00:33–00:39 The man concludes by urging viewers to sign up to Billo and get the creative volume they need today if they want their ads to survive this update. This provides a clear call to action and reinforces the urgency of the situation. The perspective is from the brand, encouraging viewers to take action.

# Ad summary This ad promotes Billo, a platform that connects e-commerce brands with creators to produce authentic video ads. The ad highlights the need for a high volume of quality video ads due to Meta's new Andromeda system and positions Billo as the solution to meet this demand and stand out from generic AI content. # Brand positioning Billo is presented as a solution for e-commerce brands and performance marketers struggling with ad performance after the Meta Andromeda update. The brand positions itself as the fastest and most authentic way to meet the demand for a high volume of quality video ads. Billo aims to help businesses stay competitive and stand out from the rising trend of generic AI content by providing access to authentic human creator videos. The brand's positioning is functional, focusing on performance and authenticity. # Product Billo is a platform that connects e-commerce brands with creators to produce authentic video ads. It addresses the need for a high volume of quality video ads required by Meta's new Andromeda system. Billo helps businesses stay competitive and stand out from generic AI content by providing access to authentic human creator videos. The platform offers a clear path to meeting marketing needs by providing the creative volume needed. Billo is presented as the fastest and most authentic way to meet the demand for video ads. # Visual style The ad has a polished UGC feel, with a mix of static shots and quick cuts. The production quality is high, with clear visuals and professional editing. The pacing is consistent, with cuts timed to the voiceover. The visual motifs include the speaker centered in the frame and the use of graphics and screen recordings to illustrate the platform's features. # Hooks Spoken: Male 1: If you're an E commerce brand or performative marketer and your ad performance has been tanking after the Meta Andromeda update, then I have a solution for you. Text overlay: If you're an E commerce brand / or performative marketer and your / ad performance has been tanking / after the Meta Andromeda update, Visual: 00:00–00:02: The speaker, a young Black man with curly hair, is centered in the frame, wearing a light beige shirt and a silver chain. He stands in front of a wall decorated with framed watch illustrations. He gestures with his hands, holding a phone displaying an e-commerce website in one hand and a graph in the other. The camera is stationary, providing a clear view of the speaker and his gestures. / 00:02–00:05: The speaker remains centered, and a red graph with a downward trend appears behind him, symbolizing declining ad performance. The camera remains stationary, focusing on the speaker and the visual representation of the problem. / 00:05–00:07: The speaker is still centered, and a graphic displaying "Meta's New Ads Update Andromeda" with the Meta logo appears behind him. The camera remains stationary, highlighting the specific update causing the issue. # Funnel stage Middle of funnel (Consideration) # Pain points Ad performance has been tanking after the Meta Andromeda update. "If you're an E commerce brand or performative marketer and your ad performance has been tanking after the Meta Andromeda update..." # Value propositions - Fastest and most authentic way to meet the demand for video ads - Authentic human creator videos provide a clear path to meeting your marketing needs # Benefits - Meet the demand for a high volume of quality video ads - Stand out from generic AI content - Clear path to meeting marketing needs # Features - Authentic human creator videos - Platform connects e-commerce brands with creators # Call to action Sign up for Billo and get the creative volume you need today. # Point of view - Brand 100% – The entire ad is delivered by a speaker representing the brand, who explains the problem and presents Billo as the solution. # Storyline - 00:00–00:05 The ad begins with the speaker addressing e-commerce brands and performance marketers whose ad performance has been declining after the Meta Andromeda update. This sets up the problem that the product aims to solve. - 00:05–00:11 The speaker introduces Meta's new system, Andromeda, and explains that it demands a huge volume of quality video ads. This emphasizes the need for a solution to meet this demand. - 00:11–00:14 The speaker highlights the need for at least 20 active ads per ad set to stay competitive. This reinforces the challenge faced by e-commerce brands and performance marketers. - 00:14–00:17 The speaker introduces Billo as the solution to meet these needs and keep businesses competitive. This positions Billo as the answer to the problem presented earlier. - 00:18–00:24 The speaker describes Billo as the fastest and most authentic way to meet the demand for video ads and stand out from generic AI content. This highlights the unique selling points of the platform. - 00:24–00:29 The speaker emphasizes that Billo provides authentic human creator videos, offering a clear path to meeting marketing needs. This reinforces the value proposition of the platform. - 00:29–00:32 The ad concludes with a call to action, encouraging viewers to sign up for Billo and get the creative volume they need. This prompts viewers to take the next step and engage with the platform.

# Ad summary This ad promotes Billo, a platform that provides real human creator videos at scale. The ad highlights the importance of authentic human video content in light of Meta's algorithm changes and suggests that Billo can help brands adapt to the new Meta system by providing creative variety. # Brand positioning Billo is presented as a solution for brands struggling to keep up with the demands of Meta's algorithm changes, which now prioritize authentic human video content. The brand positions itself as a provider of real human creator videos at scale, offering a fast, consistent, and effective way for brands to adapt to the new Meta system. Billo aims to occupy the space of a reliable partner for brands seeking to maintain or improve their ad performance on Meta by providing the creative variety needed to succeed in the current landscape. The brand aligns with values of authenticity, efficiency, and adaptability, pushing against the trend of AI-generated content and emphasizing the importance of human connection in advertising. The brand positioning is functional, focusing on performance and simplicity. # Product Billo is a platform that provides brands with real human creator videos at scale. It is designed for brands that need a large volume of creative content to keep up with Meta's algorithm changes, which now prioritize authentic human video. Billo offers a fast, consistent, and efficient way to obtain this content, helping brands avoid increased CPM and decreased ROAS. The platform addresses the purchase barrier of content creation by providing a readily available source of high-quality, human-generated videos. Billo is presented as a solution for brands looking to adapt to the new Meta system and maintain or improve their ad performance. # Visual style The ad has a polished, commercial aesthetic with a clean and modern look. The editing style is a mix of static shots and quick cuts, with smooth transitions between scenes. The production quality is high, giving the ad a professional feel. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-executed, with text and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:03 Female 1: Your ads on Meta haven't stopped working, Meta changed everything. Text overlay: 00:00–00:03 Your ads on Meta haven't stopped working. / 00:02–00:03 META CHANGED EVERYTHING Visual: 00:00–00:02 The shot features a young woman with long brown hair, wearing a black t-shirt, sitting at a granite countertop with a laptop in front of her. She is holding a small black microphone in her hand and speaking directly to the camera. The background includes a white wall, a decorative mirror, and a doorway leading to another room. The camera is stationary and provides a medium close-up of the woman. / 00:02–00:03 The woman gestures with her hands as she speaks, emphasizing her points. The camera remains stationary, maintaining the medium close-up. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty in keeping up with Meta's algorithm changes, which now require a massive amount of creative variation. This is signaled by the statement: "Your CPM goes up and your ROAS tank." # Value propositions - Real human creator videos at scale: Provides authentic content that resonates with audiences. - Fast, consistent, built for the new Meta system: Offers an efficient and reliable solution for adapting to Meta's algorithm changes. # Benefits - Avoid increased CPM - Avoid decreased ROAS - Adapt to Meta's algorithm changes - Get the creative volume that Meta is demanding # Features - Real human creator videos - Fast content creation - Consistent content creation - Built for the new Meta system # Call to action Sign up for Billo today # Point of view - Customer 0% – Not present in the ad. - Brand 0% – Not present in the ad. - Expert 100% – The creator presents herself as an expert on Meta advertising and provides information and advice. - External source 0% – Not present in the ad. # Storyline - 00:00–00:03 00:00–00:03 The video begins with the creator stating that Meta ads haven't stopped working, but Meta has changed everything. This is intended to grab the viewer's attention by addressing a common concern among advertisers and introducing the idea that there's been a significant shift in the Meta advertising landscape. The perspective is from the creator, who is presenting herself as an expert on Meta advertising. - 00:03–00:07 00:03–00:07 The creator introduces the Meta Andromeda update, explaining that it now requires a massive amount of creative variation. This builds on the previous statement by providing a specific reason for the changes in Meta advertising. The perspective remains from the creator, who is providing information and context. - 00:07–00:14 00:07–00:14 The creator emphasizes the need for more creative variety than before, warning that not providing enough creative variety will lead to increased CPM and decreased ROAS. This reinforces the importance of adapting to the Meta Andromeda update and highlights the potential consequences of not doing so. The perspective is from the creator, who is providing a warning and emphasizing the need for action. - 00:14–00:20 00:14–00:20 The creator reveals that AI content is flooding the feeds, leading Meta to prioritize authentic human video more than ever. This provides a twist to the narrative, explaining why creative variety is so important and highlighting the value of human-generated content. The perspective is from the creator, who is providing an explanation and emphasizing the importance of authenticity. - 00:20–00:22 00:20–00:22 The creator introduces Billo as the solution, positioning it as a platform that provides real human creator videos. This transitions the narrative from problem to solution, presenting Billo as the answer to the challenges posed by the Meta Andromeda update. The perspective is from the creator, who is introducing the product and positioning it as a solution. - 00:22–00:28 00:22–00:28 The creator explains that Billo provides real human creator videos at scale, offering a fast, consistent, and efficient way to adapt to the new Meta system. This elaborates on the benefits of using Billo and reinforces its value proposition. The perspective is from the creator, who is providing details about the product and its benefits. - 00:28–00:34 00:28–00:34 The creator states that the brands adapting the fastest are the ones pumping out creative variety, and that Billo makes this easy. This reinforces the importance of creative variety and positions Billo as the key to achieving it. The perspective is from the creator, who is providing a testimonial and emphasizing the ease of use. - 00:34–00:38 00:34–00:38 The creator encourages viewers to sign up for Billo today to get the creative volume that Meta is demanding. This provides a clear call to action and reinforces the urgency of adapting to the Meta Andromeda update. The perspective is from the creator, who is providing a call to action and emphasizing the benefits of signing up.

# Ad summary This ad is for a service that connects businesses with local creators for their ad campaigns. The ad features a grid of diverse creators and a headline that emphasizes the importance of relatable creators. # Brand positioning This ad promotes a service that connects businesses with local content creators for their advertising needs. The brand positions itself as a solution for businesses looking to create more relatable and authentic ad campaigns by partnering with creators who genuinely understand and reflect the target audience. The brand aims to occupy the space of accessible and effective local advertising, pushing against the norm of using generic or unrelatable creators in ads. The brand positioning is functional, focusing on the performance and relevance that local creators can bring to ad campaigns. # Product The product is a service that connects businesses with local content creators for their advertising campaigns. It works by providing a platform where businesses can discover and hire creators who are familiar with their target audience and can produce relatable content. The service aims to address the barrier of finding and vetting suitable creators for ad campaigns, offering a solution that ensures the creators are a good fit for the brand and its audience. The ad emphasizes the importance of using creators that the audience can relate to, suggesting that this is a key factor in the success of ad campaigns. # Visual style The ad has a clean and modern visual style, with a grid layout and a simple color palette. The use of diverse headshots gives it a relatable and authentic feel. The overall effect is professional and trustworthy. # Hooks Headline: Let's hire a creator our audience won't relate to. - said no one ever. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty in finding creators who can genuinely connect with and represent a brand's target audience, leading to ineffective advertising campaigns. # Value propositions - Connecting with relatable creators for more effective advertising # Benefits - Discover a local face for your next ad # Call to action Discover a local face for your next ad # Point of view - Brand: The entire ad is presented from the brand's point of view, as it promotes its service and emphasizes the importance of relatable creators in advertising. # Storyline - The ad starts with the statement, "Let's hire a creator our audience won't relate to." This is presented from the brand's perspective, sarcastically highlighting the common mistake of using unrelatable creators in advertising. The intention is to grab attention by presenting a scenario that businesses should avoid, setting up the problem that the service solves. - The statement is followed by "- said no one ever." This reinforces the absurdity of the initial statement, emphasizing that businesses should always aim to hire relatable creators. This is also from the brand's perspective, further driving home the importance of relatability in advertising. - The ad concludes with the call to action, "Discover a local face for your next ad." This is presented from the brand's perspective, offering the service as the solution to the problem of finding relatable creators. The intention is to prompt businesses to use the service to find local creators who can effectively connect with their target audience.

# Ad summary The ad promotes CreativeOps by Billo, emphasizing data-driven creative decisions and improved ad performance, measured by ROAS, CTR, and hook rate. # Brand positioning Billo is presented as a platform offering CreativeOps solutions, emphasizing data-driven decision-making to enhance ad performance. The brand is positioned to assist businesses in improving their return on ad spend (ROAS), click-through rate (CTR), and overall ad engagement. Billo promotes a functional approach to creative optimization, prioritizing measurable results and actionable insights over subjective creative opinions. The brand aims to occupy the space of data-backed advertising efficiency, providing a practical solution for marketers seeking to optimize their ad spend. # Product The advertised product is CreativeOps by Billo, which offers data-driven solutions to optimize ad creative decisions. It helps businesses improve their Return on Ad Spend (ROAS), Click-Through Rate (CTR), and Hook Rate. The product provides actionable insights derived from data analysis, enabling marketers to make informed decisions. It is designed for businesses looking to enhance the performance of their advertising campaigns. The ad emphasizes that CreativeOps by Billo relies on concrete data rather than subjective opinions to drive ad performance improvements. # Visual style The ad has a clean and minimalist aesthetic with a focus on clear text and data visualization. The editing style is static with direct cuts and no transitions. The production quality appears polished with a focus on presenting information clearly and efficiently. The pacing is moderate, with each visual element held long enough for the viewer to read and understand the information presented. Text and visuals are timed to emphasize key points. # Hooks Spoken: 00:00-00:02: Every creative decision powered by data Text overlay: 00:00-00:02: Every creative decision / 00:01-00:02: decision / 00:01-00:02: powered / 00:02-00:02: ed by data Visual: 00:00–00:02: White screen with text overlay that states, 'Every creative decision powered by data'. A cursor clicks on 'data'. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is that creative decisions are often based on opinions rather than data, leading to suboptimal ad performance. The ad addresses the frustration of relying on subjective creative choices that may not deliver the desired results. # Value propositions - Data-driven approach leads to better ad performance metrics - Replaces opinions with proof # Benefits - Improved ROAS - Improved CTR - Improved Hook Rate # Features - Data-driven decision-making - CreativeOps solutions # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the perspective of the brand, presenting its value proposition and product features. # Storyline - 00:00–00:02 The ad opens with the statement that every creative decision should be powered by data. - 00:03–00:06 Next, the ad demonstrates the increase in ad spend amount. - 00:07–00:08 The ad shows how Billo improves ROAS, CTR, and Hook Rate by 95%, 24%, and 13% respectively. - 00:09–00:10 The ad closes by stating 'Proof over opinions' and promoting CreativeOps by Billo.

# Ad summary This is an image ad by CreativeOps by billo promoting user-generated content (UGC) for predictable growth. The ad features a woman smiling and uses graphics to highlight the benefits of using their system, such as a 200% boost in net profit. The background is light blue, and the overall aesthetic is clean and modern. # Brand positioning CreativeOps by billo presents itself as a solution for businesses looking to leverage user-generated content (UGC) to achieve predictable growth. It positions itself as a smart system designed to produce and scale winners, suggesting that it offers a strategic and efficient approach to UGC management. The brand aims to occupy the space of a reliable partner that empowers businesses to effectively use UGC to drive net profit and overall business success. The positioning is functional, emphasizing performance and scalability. # Product CreativeOps by billo provides a system to produce and scale user-generated content (UGC) to boost net profit for businesses. The product is aimed at companies looking to leverage UGC for predictable growth. It is presented as a "smart system to produce & scale winners." The ad highlights a specific outcome of using CreativeOps by billo which is a "200% boost in net profit," suggesting a significant return on investment. The product is designed to help businesses effectively manage and utilize UGC to drive growth. # Visual style The ad has a clean and modern visual style, using a soft color palette and simple graphics. The production quality is polished, with a focus on clear visuals and easy-to-read text. The image treatment includes background removal and color grading to create a cohesive look. The ad is designed to be easily scannable in-feed, with a focus on clear messaging and a visually appealing aesthetic. # Hooks Headline: Turn UGC into predictable growth. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses struggle to effectively leverage UGC to drive growth and profitability. The phrase "Turn UGC into predictable growth" suggests that the current process is unpredictable and difficult to manage. # Value propositions - Turn UGC into predictable growth (Benefit from using CreativeOps by billo to turn UGC into predictable growth) - 200% boost in net profit (Quantifiable increase in net profit, directly tied to the product's performance) # Benefits - Turn UGC into predictable growth - boost in net profit # Features - smart system to produce & scale winners # Call to action None used. # Social proof - None used. # Point of view - Brand: Top headline, subheadline and graphic showing the 200% boost in net profit. This section is the brand promoting its service. # Storyline - The ad opens with a headline that speaks directly to businesses, promising to "Turn UGC into predictable growth." This is intended to immediately capture the viewer's attention by offering a valuable solution to a common challenge for marketers: leveraging user-generated content effectively. The message is delivered from the brand's perspective. - The ad expands on the initial promise by describing CreativeOps by billo as "A smart system to produce & scale winners." This provides more detail about the brand's offering and emphasizes the efficiency and effectiveness of the solution. This part of the story is also being told from the brand's perspective. - The ad includes a visual and textual element showing "200% boost in net profit." This is meant to demonstrate the tangible benefits of using CreativeOps by billo, making the value proposition more concrete and appealing. This is presented as a data point from the brand's perspective. - A smiling woman is shown with her hands on her neck, appearing confident and excited. This provides a personal and relatable element to the ad, suggesting that using CreativeOps by billo can lead to positive outcomes and satisfaction. The audience is experiencing this moment from the perspective of a customer, seeing a real person benefiting from the brand.

# Ad summary This image ad for CreativeOps by Billo focuses on how their platform provides data to assist in creative ad decisions. It shows an example of their platform UI with metrics on a winning ad, promising results and scalability. # Brand positioning CreativeOps by Billo is presented as a data-driven solution for improving creator ad performance. The brand aims to occupy the space of an analytical partner, providing insights that help creators make better decisions. The positioning emphasizes a functional benefit—using data to drive results—and aligns with a modern, analytical approach to advertising, contrasting potentially with more traditional, gut-feeling-based creative strategies. The brand promotes a data-backed system, suggesting they value informed decisions over intuition alone. # Product CreativeOps by Billo is presented as a platform offering data-backed insights for creator ads. It's designed for users who want to make informed decisions about their creative content, promising a system that drives strong results across the board. The platform appears to offer metrics such as ROAS (Return on Ad Spend), CTR (Click-Through Rate), and Hook Rate, along with comparisons to industry averages, to help users identify winning ad strategies. This data helps to replicate and scale successful ads, addressing the challenge of consistently creating high-performing content. The visual focuses on presenting these metrics in a clear, accessible way, emphasizing the platform's ability to turn data into actionable insights. # Visual style The ad has a clean and modern visual style, utilizing a white background and pastel green accents to create a light, airy feel. The use of rounded corners and simple shapes contributes to a friendly, approachable aesthetic. The primary visual focus is on a screen displaying data metrics, emphasizing the data-driven nature of the product. The inset video adds a dynamic element, while the overall layout is designed to be easily scannable. The design balances platform mimicry with unique branding elements like the cloud shapes and lightbulb icon. # Hooks Headline: Make creative decisions like a performance team # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of making creative decisions effectively, especially when aiming for high performance and scalability. # Value propositions - Make creative decisions like a performance team (by using the data-backed system) # Benefits - drives strong results across the board. Replicate and scale # Features - A data-backed system # Call to action None used. # Social proof - ROAS 3.72 95% vs industry - CTR 2.22% 24% vs industry - Hook Rate 31.4% 13% vs industry # Point of view - Brand: This POV is used throughout the ad, from the headline to the footer, presenting the brand's messaging and product features. # Storyline - The ad starts by stating that the user can "Make creative decisions like a performance team". This opening intends to convey the message that the user will have access to high-quality data that is usually exclusive to high-performing performance teams. It's being told from the brand's POV to entice potential clients. - The ad continues by stating the brand offers "A data-backed system for creator ads." This serves to further the message that the user will have access to high-quality data and insights. The brand is communicating this. - The ad then shows a glimpse of the brand's platform. This conveys the message that the platform is real and the user can trust the information. This view is provided from the brand's POV. - The ad then shows the brand's name, CreativeOps by Billo. This reinforces who is providing the platform. This is being told from the brand's POV.

# Ad summary This ad for Billo uses user-generated content to show how the platform can help improve ad performance. # Brand positioning Billo is presented as a solution for brands struggling with ineffective advertising. The brand positions itself as a provider of user-generated content (UGC) that can improve ad performance. The brand's tone is helpful and solution-oriented, focusing on fixing the customer's problem of underperforming ads. By offering UGC, Billo aims to provide authentic and relatable content that resonates with audiences, contrasting with potentially less effective traditional advertising methods. # Product Billo is a platform that provides user-generated content (UGC) for advertising. The ad suggests that Billo helps fix ineffective ads by offering UGC. The platform is for brands and advertisers who want to improve their ad performance with authentic content. The ad highlights the value of UGC in making ads more relatable and effective. The ad addresses the pain point of having ads that don't perform well and offers Billo as a solution to create better-performing ads through UGC. # Visual style The ad has a clean and modern visual style, using a white background and clear typography. The grid of user-generated content examples gives it a relatable and authentic feel. The use of bright colors in the headline adds a pop of visual interest. The overall design is simple and straightforward, focusing on the message and the UGC examples. # Hooks Headline: It's not you It's your ads # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of having ads that don't perform well. The ad copy states, "It's your ads," implying that the viewer's ads are the problem. # Value propositions - Fix them with UGC from Billo # Call to action None used. # Point of view - Brand: The brand is speaking from the perspective of a solution provider, offering a service to fix ineffective ads with UGC. - Customer: The customer's perspective is represented through the UGC examples, showcasing real people and their experiences with various products. # Storyline - The ad starts by stating that the problem isn't the viewer, but their ads, immediately grabbing attention by addressing a common frustration in advertising. The brand is speaking directly to the viewer, acknowledging their potential struggles with ad performance. - The ad introduces Billo as the solution, promising to fix the underperforming ads with UGC. The brand is positioning itself as the helpful provider, offering a clear solution to the problem. - The ad showcases a grid of user-generated content examples, demonstrating the variety and authenticity of content available through Billo. The audience is experiencing the ad from the perspective of a potential Billo user, seeing the range of UGC that can be leveraged to improve ad performance.

# Ad summary This ad for Billo features a creator, Sierra S., and highlights the real results that can be achieved by using real creators. The ad shows performance data such as CTR, ROAS, and Hook Rate, along with a 5-star rating. # Brand positioning Billo is presented as a platform that connects businesses with real creators to produce authentic content. The brand emphasizes data-driven results, showcasing metrics like CTR, ROAS, and Hook Rate to demonstrate the effectiveness of its creators. By focusing on real creators and real results, Billo positions itself as a solution for businesses seeking genuine and impactful content creation, moving away from traditional, potentially less relatable, advertising methods. The brand aims to occupy the space of reliable and effective creator partnerships, offering a data-backed approach to influencer marketing. # Product Billo is a platform that connects businesses with content creators. The ad highlights the platform's ability to provide real ad performance data before hiring a creator, addressing a key purchase barrier by offering transparency and measurable results. The ad showcases metrics such as CTR (1.78%), ROAS (2.34), and Hook Rate (31%), along with a 5-star rating based on 4,9435 reviews, emphasizing the platform's effectiveness. The product is for businesses looking to improve their ad performance through authentic content created by real creators. # Visual style The ad has a clean and modern visual style with a light purple gradient background. The use of white rounded-corner boxes and clear typography gives it a professional and trustworthy feel. The inclusion of a real creator and performance data adds to the authenticity. The overall design is simple and easy to scan, making it effective for in-feed advertising. # Hooks Headline: REAL CREATORS. REAL RESULTS. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty and risk associated with hiring content creators, particularly the lack of visibility into their potential performance before making a commitment. The phrase "See real ad performance data – before you hire" directly signals this frustration. # Value propositions - Transparency in ad performance - Data-driven decision making - Authentic content creation # Benefits - See real ad performance data – before you hire. # Features - Real creators - Real results - CTR 1.78% - ROAS 2.34 - Hook Rate 31% - 4.9 (435 reviews) # Call to action None used. # Social proof - The ad includes a five-star rating with the text "4.9 (435 reviews)", indicating positive customer feedback and satisfaction. # Point of view - Brand: The headline "REAL CREATORS. REAL RESULTS." is the brand making a direct statement about the value proposition of its platform. - Brand: The performance data (CTR, ROAS, Hook Rate) is the brand providing concrete evidence of the success that can be achieved through its platform. - Customer: The text "See real ad performance data – before you hire." is the brand reinforcing the benefit of using Billo, which is the ability to assess performance data before committing to a creator. # Storyline - The ad opens with the headline "REAL CREATORS. REAL RESULTS." This is the brand making a direct statement about the value proposition of its platform, emphasizing authenticity and effectiveness. - Next, the ad presents performance data in white boxes: CTR (1.78%), ROAS (2.34), and Hook Rate (31%). The brand is providing concrete evidence of the success that can be achieved through its platform. - A creator, Sierra S., is featured in a central video frame, with a smaller video of her creating content on the left. The brand is showcasing the real people behind the content and their work. - The ad concludes with the text "See real ad performance data – before you hire." The brand is reinforcing the benefit of using Billo, which is the ability to assess performance data before committing to a creator.

# Ad summary This ad features an AI avatar introducing itself and the company Billo, which helps brands hire humans to create ads. # Brand positioning Billo is presented as a company that helps brands create authentic, human-made video ads. The brand positions itself against the trend of using AI-generated content, emphasizing the importance of human connection and creativity in advertising. Billo aims to occupy the space of providing genuine, relatable content that resonates with audiences, suggesting that customers care about authenticity and realness in the ads they see. The brand pushes against the norm of automated or artificial content creation, aligning with values of human-centric marketing and personalized brand storytelling. The brand positioning is both functional, offering a service to create ads, and emotional, appealing to the desire for genuine connection and authenticity. # Product Billo is a service that connects brands with human creators to produce video ads. The ad highlights the importance of using real people to create ads, contrasting this approach with the use of AI-generated content. The service is for brands looking to create authentic and engaging video content that resonates with their audience. The ad emphasizes that "Your customers aren't bots. Your ads shouldn't be either," suggesting that Billo helps brands avoid the pitfalls of impersonal, automated advertising. The ad addresses the purchase barrier of creating relatable content by offering a solution that leverages human creativity and authenticity. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with simple animated graphics. The editing style includes static shots and quick cuts to text overlays. The production quality is relatively high, with clear visuals and audio. The pacing is moderate, with cuts timed to voiceover lines. The overall visual motif is clean and straightforward, emphasizing the message with minimal distractions. # Hooks Spoken: 00:00–00:03 [Singing] Nanananananana Batman! Hello! Text overlay: 00:00–00:03 Nanananananana Batman! / 00:03–00:04 Hello! Visual: 00:00–00:04 A medium shot of a young man with wavy brown hair, wearing a white t-shirt, a partially unbuttoned denim shirt, and an olive green jacket. He is standing on a sidewalk with buildings and blurred people in the background. The camera is stationary and focused on his face. The lighting is natural, creating soft shadows. He smiles and looks directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the lack of authenticity and human connection in automated or AI-generated ads. "Your customers aren't bots. Your ads shouldn't be either." # Value propositions - Authenticity: Human-made ads provide a genuine connection with the audience. - Engagement: Relatable content captures and maintains audience interest. # Benefits - Authentic and engaging video content - Relatable content that resonates with the audience - Avoidance of impersonal, automated advertising # Features - Human-made video ads - Connection with human creators # Call to action HIRE HUMANS AT billo # Social proof - None used. # Point of view - Brand 40% – The brand's POV is communicated through direct statements about the importance of hiring humans and the call to action to use Billo. - Expert 60% – The expert POV is communicated through the AI avatar, who presents information and insights about video ads. # Storyline - 00:00–00:03 00:00–00:03 The AI avatar introduces itself with a playful "Nananananana Batman! Hello!" This is intended to grab attention with a familiar pop culture reference and a friendly greeting. The perspective is from the AI avatar, presented in a lighthearted and approachable manner. The tone is humorous and engaging. - 00:05–00:09 00:05–00:09 The avatar states, "I'm Tuktuktukbabababaloo. I'm an AI Avatar making video ads for brands." This clarifies the avatar's identity and purpose, setting the context for the ad. The perspective is from the AI avatar, explaining its role in creating video ads. The tone is informative and straightforward. - 00:10–00:14 00:10–00:14 The avatar says, "Everything I say comes from a prompt, but I'd still love you to think I'm real." This acknowledges the AI nature of the avatar while playfully suggesting a desire for believability. The perspective is from the AI avatar, expressing a self-aware sentiment. The tone is humorous and slightly ironic. - 00:15–00:17 00:15–00:17 The ad transitions to a text overlay stating, "Your customers aren't bots. Your ads shouldn't be either." This highlights the core message of the ad, emphasizing the need for human connection in advertising. The perspective shifts to the brand, Billo, making a direct statement about the importance of authenticity. The tone is assertive and persuasive. - 00:17–00:19 00:17–00:19 The ad concludes with the text overlay, "HIRE HUMANS AT billo." This provides a clear call to action, directing viewers to use Billo's services. The perspective is from the brand, Billo, promoting its services. The tone is direct and actionable.

# Ad summary This ad features an elderly man, presented as "AI UGC Grandpa Peepa Pappy," humorously discussing how grandmas might be tricked into buying supplements from fake grandpas. The ad then transitions to a message about hiring real humans instead of bots. # Brand positioning The brand is presented as a solution to the problem of inauthentic or AI-generated content. It positions itself against the norm of using bots or fake personas, advocating for genuine human interaction and expertise. The brand's tone is humorous and slightly edgy, aligning with a modern, tech-savvy audience that values authenticity and transparency. The brand positioning is functional, emphasizing the practical benefit of hiring real humans for content creation and marketing. # Product The ad does not explicitly describe a product, but it implicitly promotes the service of hiring real humans for content creation and marketing. The service is positioned as an alternative to using bots or AI-generated content, suggesting that it offers more authentic and effective results. The ad addresses the purchase barrier of trusting inauthentic or automated solutions by highlighting the value of genuine human expertise. The ad is telling the viewer that this service is worth trying or buying because it provides a more trustworthy and effective approach to content creation and marketing. # Visual style The ad has a hybrid aesthetic, blending a UGC feel with polished commercial elements. The editing style includes quick cuts and static shots. The production quality is a mix of casual and professional, supporting the intended tone of humor and authenticity. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: 00:01–00:06: Hey everyone, AI UGC Grandpa Peepa Pappy here Text overlay: 00:02–00:06: Hey everyone, AI UGC Grandpa Peepa Pappy here Visual: 00:00–00:01: An elderly man with glasses and a plaid shirt sits in a wooden rocking chair on a porch. The background is blurred greenery. He smiles and chuckles. / 00:01–00:06: The same elderly man continues to sit in the rocking chair, speaking directly to the camera. He gestures with his hands as he talks. The background remains the blurred greenery of the porch. # Funnel stage Top of funnel (Awareness) # Pain points The frustration of dealing with inauthentic or AI-generated content that lacks genuine human expertise. "Your grandma might have bought supplements from fake grandpa here" # Value propositions - Hire real humans for content creation and marketing to ensure authenticity and effectiveness. # Benefits - Avoid inauthentic or AI-generated content - Trustworthy results - Effective content creation and marketing # Features - Real humans - Authenticity - Expertise # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, using a humorous and slightly edgy tone to advocate for genuine human interaction and expertise. # Storyline - 00:01–00:06 An elderly man, identified as "AI UGC Grandpa Peepa Pappy," addresses the audience. - 00:06–00:10 He humorously suggests that grandmas might be buying supplements from fake grandpas. - 00:10–00:13 He playfully warns the audience to wait until grandma finds out, creating a sense of anticipation and humor. - 00:14–00:18 The ad transitions to a message about hiring real humans instead of bots, contrasting the fake grandpa scenario with the value of genuine human interaction.

# Ad summary This ad for Billo highlights the platform's data-driven approach to ad creation, contrasting it with guesswork. The ad uses a clean, modern design with a dark background and purple accents to convey a sense of innovation and reliability. # Brand positioning Billo is presented as a performance-driven platform for ad creation, emphasizing the use of real data to inform and optimize ad strategies. The brand positions itself as a solution to the uncertainty and inefficiency often associated with traditional ad creation methods. By focusing on data-backed insights, Billo aims to provide a more reliable and effective approach, appealing to businesses seeking measurable results and a reduction in guesswork. The brand aligns with values of innovation, efficiency, and data-driven decision-making, pushing against the norms of relying on intuition or outdated methods in advertising. # Product Billo is an ad creation platform that connects businesses with ad creators, providing a data-backed approach to advertising. The platform helps businesses explore ad creators and leverage real data to inform their ad strategies. Billo aims to eliminate the guesswork involved in ad creation by providing insights and analytics that drive performance. The platform is designed for businesses looking to optimize their advertising efforts and achieve measurable results through data-driven decision-making. # Visual style The ad features a clean and modern visual style with a dark background and purple accents. The design is minimalist, with a focus on clear typography and simple geometric shapes. The overall aesthetic conveys a sense of innovation, reliability, and data-driven performance. The ad's visual style is designed to be scannable and attention-grabbing in a social media feed, with a focus on clear messaging and a visually appealing design. # Hooks Headline: Powered by performance, not guesswork. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of uncertainty and inefficiency in traditional advertising methods, where decisions are often based on intuition rather than data. The ad copy states, "Powered by performance, not guesswork," which directly contrasts the brand's data-driven approach with the common pain point of relying on guesswork. # Value propositions - Data-driven approach: Ensures advertising efforts are based on sound insights and measurable results. - Access to ad creators: Connects businesses with creative talent to achieve their advertising goals. # Benefits - Eliminates guesswork in advertising - Provides real data to inform ad strategies # Features - Data-driven ad creation - Access to ad creators # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand presenting its value proposition and encouraging viewers to explore its platform. # Storyline - The ad opens by highlighting Billo's core value proposition: performance-driven ad creation, not guesswork. This message is intended to immediately capture the audience's attention by addressing a common pain point in advertising—the uncertainty and inefficiency of relying on intuition. The brand is telling the audience that Billo offers a more reliable and effective approach based on data-driven insights. - The ad then encourages viewers to explore ad creators at Billo, reinforcing the platform's role in connecting businesses with creative talent. This message is intended to showcase the platform's capabilities and invite viewers to learn more about its features. The brand is telling the audience that Billo provides access to a network of ad creators who can help them achieve their advertising goals. - The ad concludes by emphasizing that Billo is backed by real data, further reinforcing the platform's commitment to performance and reliability. This message is intended to build trust and credibility by highlighting the data-driven nature of the platform. The brand is telling the audience that Billo's approach is grounded in solid data, ensuring that their advertising efforts are based on sound insights.

# Ad summary This ad promotes a UGC platform that is powered by real ad performance data. It features a testimonial from Andy A. and shows data points such as ROAS, CTR, and Hook Rate. # Brand positioning This brand is presented as a cutting-edge platform designed to optimize user-generated content (UGC) through data-driven insights. It positions itself as a tool that empowers users to create smarter, more effective ad campaigns by leveraging real-time performance metrics. The brand aims to occupy the space of a performance-focused, technologically advanced solution for UGC management, appealing to marketers who value efficiency and measurable results. It promotes a data-driven approach to creativity, suggesting that informed decisions lead to better outcomes in ad performance. # Product The product is a UGC platform that uses real ad performance data to help users cast smarter, brief better, and scale faster. The platform provides an overview of ad performance metrics, including ROAS (Return on Ad Spend), CTR (Click-Through Rate), and Hook Rate. These metrics are displayed in a dashboard format, allowing users to track and analyze their ad campaigns' effectiveness. The platform is designed for marketers and advertisers who want to optimize their UGC strategy by leveraging data-driven insights. It addresses the purchase barrier of uncertainty in UGC performance by providing concrete metrics and analytics. # Visual style The ad has a clean and modern visual style with a focus on data visualization. The color palette is primarily white and light gray, with accents of blue and purple. The overall aesthetic is professional and trustworthy, designed to appeal to marketers and advertisers. # Hooks Headline: The only UGC platform powered by real ad performance data # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty in UGC performance by providing concrete metrics and analytics. # Value propositions - Data-driven UGC platform for improved ad performance - Real-time metrics for optimizing ad campaigns # Benefits - Cast smarter - Brief better - Scale faster # Features - Real ad performance data - Dashboard with ROAS, CTR, and Hook Rate metrics # Call to action None used. # Social proof - "Andy A." with a five-star rating # Point of view - Brand: The top caption introduces the platform and its benefits. - Customer: The testimonial from Andy A. provides a user's perspective on the platform's value. - Brand: The data dashboard visually demonstrates the platform's capabilities and performance metrics. # Storyline - The ad opens by stating that the brand is the only UGC platform powered by real ad performance data. This is intended to immediately establish the brand's unique selling proposition and grab the viewer's attention with a promise of data-driven results. The brand is telling this part of the story to highlight its key differentiator in the market and position itself as a leader in performance-based UGC solutions. - The ad continues by stating that the platform helps users cast smarter, brief better, and scale faster. This is intended to communicate the practical benefits of using the platform and appeal to the viewer's desire for efficiency and improved ad performance. The brand is telling this part of the story to showcase the tangible outcomes that users can expect from using the platform. - The ad features a testimonial from Andy A., along with a five-star rating. This is intended to build trust and credibility by showcasing positive feedback from a satisfied user. The customer is telling this part of the story to provide social proof and demonstrate the platform's effectiveness in real-world scenarios. - The ad displays a dashboard with key performance metrics such as ROAS, CTR, and Hook Rate. This is intended to visually demonstrate the platform's data-driven capabilities and provide concrete evidence of its value. The brand is telling this part of the story to reinforce its unique selling proposition and appeal to the viewer's desire for measurable results.

# Ad summary This ad promotes Billo, a platform that connects brands with creators to produce video content. The ad highlights the benefits of using Billo, such as getting people talking about your brand, posting content on creators' profiles, and growing through organic reach. It features examples of videos created through Billo and emphasizes the ease and effectiveness of the platform. # Brand positioning Billo is presented as a platform that connects brands with content creators to produce high-quality video ads. The brand positions itself as a solution for businesses looking to generate buzz and increase organic reach through user-generated content. Billo aims to occupy the space of accessible and effective video marketing, aligning with a modern, social media-driven approach. The brand promotes a collaborative and community-based approach to advertising, pushing against the traditional norms of in-house production or expensive agencies. The brand positioning is both functional (providing a platform for video creation) and emotional (helping brands connect with their audience and grow their reach). # Product Billo is a platform that connects brands with content creators to produce video ads. It allows brands to order videos, have them posted on the creator's own profile, and grow via organic reach. The platform addresses the challenge of creating engaging video content by providing access to a network of creators who can produce authentic and relatable videos. Billo is for brands looking to increase their social media presence and engagement through user-generated content. The platform offers a streamlined process for ordering videos and leveraging the creator's existing audience for organic growth. The ad highlights the ease and effectiveness of using Billo to generate buzz and drive results. # Visual style The ad has a clean and modern aesthetic with a light purple color scheme. The editing style is quick and dynamic, with fast cuts and transitions. The production quality is polished, giving the ad a professional feel. The pacing is fast, with cuts timed to the music beats. The ad uses visual motifs such as phone screens and Instagram comment bubbles to create a sense of authenticity and engagement. # Hooks Spoken: 00:01–00:02 [Upbeat] Get people talking about your brand. Text overlay: 00:00–00:01 Get people talking about your brand Visual: 00:00–00:01 A light purple speech bubble with the text "Get people talking about your brand" in black font is centered on a light purple background. The camera is static and the shot is a wide shot. / 00:01–00:02 A black iPhone is centered on a light purple background. The phone screen shows a woman with blonde hair wearing a gray tank top holding two white boxes. The background is a room with a bookshelf. Instagram comment bubbles appear around the phone screen. The camera is static and the shot is a medium shot. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge of creating engaging video content by providing access to a network of creators who can produce authentic and relatable videos. The pain point is the difficulty and cost associated with traditional video production methods. "Get people talking about your brand." # Value propositions - Connect with content creators to produce high-quality video ads - Increase brand awareness and engagement through user-generated content - Streamlined process for ordering videos and leveraging the creator's existing audience for organic growth # Benefits - Get people talking about your brand - Grow via organic reach # Features - Order a video - Get it posted on the creator's own profile # Call to action None used. # Social proof - None used. # Point of view - Customer 35% – The ad shows examples of user-generated content and positive reactions, conveying the perspective of a potential customer. - Brand 65% – The ad promotes the platform's features and benefits, speaking from the official voice of the brand. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a purple speech bubble on a light purple background with the text "Get people talking about your brand." This is intended to grab the viewer's attention and introduce the core value proposition of the platform. The message is conveyed from the brand's perspective, highlighting the benefit of increased brand awareness. - 00:01–00:05 00:01–00:05 A video of a woman holding two white boxes is shown inside a phone screen. Instagram comment bubbles appear around the phone screen. This is intended to show the type of content that can be created through the platform and the engagement it generates. The perspective shifts to that of a potential customer seeing the content and the positive reactions it receives. The tone is enthusiastic and engaging. - 00:05–00:08 00:05–00:08 The screen shows a carousel of videos created through Billo with the text "Order a video on Billo." This is intended to showcase the variety of content available and provide a clear call to action. The perspective is from the brand, promoting its services and encouraging viewers to use the platform. The tone is informative and promotional. - 00:08–00:13 00:08–00:13 The screen shows a video inside an Instagram post with the text "Get it posted on the creator's own profile" and "Grow via organic reach." This is intended to highlight the benefits of posting content on creators' profiles and the potential for organic growth. The perspective is from the brand, emphasizing the value proposition of the platform. The tone is informative and persuasive.

# Ad summary This ad features an AI avatar introducing herself and the services she provides for brands. # Brand positioning The brand, Billo, is presented as a modern solution for creating video ads. The ad positions Billo as an alternative to traditional, potentially impersonal or inauthentic advertising methods. By using AI avatars, Billo aims to offer a fresh, engaging approach that resonates with audiences who are tired of seeing the same old advertising tactics. The brand aligns with values of innovation, creativity, and authenticity, pushing against the norm of using generic or robotic ads. The brand positioning is both functional, offering a service that creates video ads, and emotional, appealing to the desire for genuine connection and engagement with consumers. # Product The featured product is an AI avatar service provided by Billo, designed to create video ads for brands. The AI avatar is presented as a customizable spokesperson that can deliver messages in a personable and engaging manner. The ad highlights that everything the avatar says comes from a prompt, emphasizing the control and customization available to the brand. The product is for brands looking to create video ads that stand out and connect with their audience on a more authentic level. The USP is the use of AI to create ads that feel real and engaging, addressing the purchase barrier of impersonal or robotic advertising. The ad conveys that this product is worth trying because it offers a unique and innovative way to create video ads that resonate with consumers. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with a UGC-style presentation. The initial shot of the AI avatar is clean and well-lit, resembling a professional video. The editing style is simple, with static shots and direct cuts. The pacing is moderate, with a consistent rhythm throughout the ad. The audio-visual sync is maintained, with text overlays timed to the spoken lines. # Hooks Spoken: 00:00–00:03 [Sing-songy] Nanananananananana Batman! Text overlay: 00:00–00:03 Nanananananananana Batman! Visual: 00:00–00:03 A close-up shot of a young, fair-skinned woman with long blonde wavy hair, wearing a white tank top and a delicate necklace. She is smiling and looking directly at the camera. The background is blurred, suggesting an outdoor setting with trees and sunlight. The camera is stationary, providing a clear and direct view of the woman. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the prevalence of impersonal, robotic ads that fail to connect with audiences on a genuine level. "Your customers aren't bots. Your ads shouldn't be either." # Value propositions - AI avatar creates engaging video ads - Authentic connection with audience through AI # Benefits - Engaging video ads - Authentic connection with audience # Features - AI Avatar - Video ad creation # Call to action HIRE HUMANS AT billo # Social proof - None used. # Point of view - Customer 0% – Not present in the ad. - Brand 40% – The brand's perspective is communicated through text overlays and the final call to action. - Expert 0% – Not present in the ad. - External source 0% – Not present in the ad. - Brand 60% – The AI avatar is presented as the voice of the brand. # Storyline - 00:00–00:03 00:00–00:03 The AI avatar introduces herself with a playful "Nanananananananana Batman!" followed by her name, Tuktuktukbababababalo. This is intended to grab attention and create a lighthearted, memorable introduction. The perspective is from the AI avatar, conveyed through her direct address and cheerful tone. The moment is designed to be quirky and attention-grabbing. - 00:03–00:09 00:03–00:09 The avatar states that she is an AI avatar making video ads for brands. This clarifies her role and the purpose of the ad. The perspective remains from the AI avatar, who is presenting herself as a service provider. The tone is informative and straightforward. - 00:09–00:13 00:09–00:13 The avatar mentions that everything she says comes from a prompt but expresses a desire for viewers to perceive her as real. This acknowledges the artificial nature of the avatar while still aiming for a sense of authenticity. The perspective is from the AI avatar, who is addressing the audience directly. The tone is slightly self-aware and playful. - 00:14–00:16 00:14–00:16 The ad transitions to a purple screen with the text "Your customers aren't bots. Your ads shouldn't be either." This highlights the problem that the product is solving: impersonal, robotic ads. The perspective shifts to the brand, which is making a statement about the importance of authentic advertising. The tone is assertive and critical of generic ads. - 00:17–00:19 00:17–00:19 The ad concludes with the text "HIRE HUMANS AT billo" and a ding sound. This provides a call to action and reinforces the brand name. The perspective is from the brand, which is directly inviting viewers to use their service. The tone is direct and action-oriented.

# Ad summary This ad showcases three creators from Billo, highlighting their ROAS, CTR, and Hook Rate performance to encourage users to choose their ad creator. # Brand positioning Billo is presented as a platform that connects businesses with creators who can produce high-performing ads. The brand positions itself as a solution for businesses looking to improve their ad performance metrics such as ROAS, CTR, and Hook Rate. By showcasing successful creators and their performance data, Billo aims to occupy the space of a reliable and effective partner for ad creation, emphasizing data-driven results and creator expertise. The brand aligns with a performance-oriented and results-driven approach, appealing to businesses that prioritize ROI and measurable success in their advertising efforts. # Product The product being advertised is access to a network of ad creators through the Billo platform. The ad highlights the performance metrics (ROAS, CTR, and Hook Rate) achieved by creators on the platform, suggesting that businesses can improve their ad performance by choosing a creator from Billo. The ad features three specific creators, each with their individual performance data displayed, showcasing the range of talent and potential results available. The ad addresses the purchase barrier of uncertainty in ad performance by providing concrete data points and demonstrating the potential for improved results through the platform's creators. The ad is telling the viewer that Billo creators can improve their ad performance. # Visual style The ad has a clean and modern visual style with a light purple background and rounded-corner elements. The images of the creators are well-lit and professional-looking. The text is clear and easy to read. The overall style is designed to be visually appealing and trustworthy, conveying a sense of professionalism and competence. # Hooks Headline: 68% of Billo creators beat industry medians for ROAS, CTR, or Hook Rate. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses struggle to achieve optimal performance metrics (ROAS, CTR, Hook Rate) in their advertising campaigns. The statistic "68% of Billo creators beat industry medians" suggests that many businesses are underperforming and could benefit from the platform's creators. # Value propositions - 68% of Billo creators beat industry medians for ROAS, CTR, or Hook Rate. # Benefits - Beat industry medians for ROAS, CTR, or Hook Rate # Features - ROAS - CTR - Hook Rate # Call to action Choose your ad creator # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the platform's capabilities and the performance of its creators to attract potential users. # Storyline - The ad opens by stating that 68% of Billo creators beat industry medians for ROAS, CTR, or Hook Rate. This is intended to immediately grab the viewer's attention and establish the platform's effectiveness. The brand is presenting this information to showcase the overall success rate of its creators and build trust with potential users. - The ad then introduces three specific creators: James E., Kylie B., and Andy A. For each creator, the ad displays their ROAS, CTR, and Hook Rate metrics. This is intended to provide concrete examples of the platform's capabilities and demonstrate the individual performance of its creators. The brand is providing this data to showcase the range of talent and potential results available on the platform. - The ad concludes with a call to action: "Choose your ad creator." This is intended to prompt the viewer to explore the platform and select a creator for their advertising needs. The brand is encouraging the viewer to take the next step and engage with the platform.