How Nordstrom Advertises on Meta

# Ad summary A woman shows off her new Tory Burch bag to the camera, describing how much she loves it and how it goes with her aesthetic. # Brand positioning Tory Burch is presented as a designer brand that creates classic but fashionable bags. The brand aligns with a modern and relaxed lifestyle, offering an aesthetic that is both soft and structured. The bag is of high quality and offers an ease of wear. # Product The Tory Burch Charlie shoulder bag is presented as a fashionable shoulder bag. It comes in light blue suede and has soft and slouchy elements, while still maintaining clean tailored edges. Its balance of ease and structure makes it a versatile choice for everyday wear, particularly in the spring. # Visual style The ad is a polished UGC. The editing is quick and is intended to mimic a casual everyday style. The cuts are timed to the music beats. # Hooks Spoken: Female 1: This color is just so good. Visual: 00:00–00:02 Woman stands in a brightly lit living room and holds up a light blue purse with a silver handle and silver Tory Burch emblem. She is wearing a light green turtleneck sweater with white pants. # Funnel stage Consideration # Pain points None used. # Value propositions - The bag's balance of ease and structure makes it a versatile choice for everyday wear. # Benefits - Nice balance of ease and structure # Features - Light blue suede - Clean tailored edges - Silver handle - Silver Tory Burch emblem # Call to action None used. # Social proof - "I have been nonstop wearing my new Tory Burch Charlie shoulder bag" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is from the perspective of a customer. # Storyline - 00:00–00:02 The woman shows the bag to the camera. - 00:02–00:05 The woman shows her outfit of the day. - 00:06–00:10 The woman states that she has been wearing her Tory Burch Charlie shoulder bag non-stop. - 00:11–00:13 The woman shows the bag close up to the camera. - 00:13–00:19 The woman states that she loves the material and clean tailored edges of the bag. She also explains that it's a nice balance of ease and structure. - 00:20–00:21 The woman is excited to be wearing the bag all spring.

# Ad summary This ad features a woman presenting a Tory Burch tote bag and styling it with pieces from her wardrobe. # Brand positioning Tory Burch is presented as a modern, sophisticated brand with a focus on quality and style. The ad promotes an image of accessible luxury, where fashion and practicality intersect, as exemplified by the featured reversible tote. The brand is positioned for consumers who appreciate a blend of classic design with contemporary flair and value versatility in their wardrobe choices. The ad also subtly aligns with those who enjoy coordinating outfits and appreciate the brand's aesthetic. # Product The featured product is the Ella Twist Tote from Tory Burch, a reversible tote bag. The bag is green on one side with a white circular Tory Burch logo and navy on the reverse side. The reversibility feature allows for versatile styling options, as showcased in the ad. The bag's large size enables it to carry various items, including a work laptop, making it a practical choice for everyday use. Its design and construction suggest durability, making it suitable for daily use. The ad highlights its ability to complement a variety of outfits, from casual to more polished looks, increasing its appeal to consumers seeking a stylish and functional accessory. # Visual style The ad features a clean, simple aesthetic with natural lighting and a straightforward presentation. The editing style consists of static shots and smooth transitions. The production quality gives off a polished commercial feel. The cuts per minute are minimal. The audio syncs with the cuts. # Hooks Spoken: Female 1: I love putting together an outfit around a bag, so let's style this Ella Twist Tote from Tory Burch. Visual: 00:00–00:04: A woman stands in an apartment. She is wearing a gray long sleeve shirt and a gray skirt. She is holding a green tote bag with white handles. The bag has a circular white logo in the middle. The woman smiles at the camera. # Funnel stage Consideration # Pain points None used. # Value propositions - The reversible feature allows for versatile styling options. # Benefits - The tote bag's size is large enough to fit a laptop and more. # Features - Reversible: The Ella Twist Tote is reversible. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the POV of a customer styling a bag. # Storyline - 00:00–00:04 The ad begins with a woman holding a green Tory Burch tote bag and expressing her love for styling outfits around bags. - 00:04–00:08 She introduces the Ella Twist Tote from Tory Burch and mentions that the bag is reversible. - 00:08–00:09 The woman asks the viewer to decide whether to style it as navy and green or full green. - 00:09–00:12 The woman mentions that she will be styling the green side because she loves wearing pink and green together. - 00:12–00:15 She then introduces a pair of heels that are also Tory Burch. - 00:15–00:20 The woman states her favorite part about a tote is that she can fit everything, including her work laptop, inside. - 00:20–00:21 She places the tote on her shoulder and states that she is ready to go.

# Ad summary This ad for La Mer’s Rejuvenating Eye Cream uses abstract visuals and product claims to highlight key features and benefits. The ad uses highly stylized visuals of liquid textures, microscopic spheres, and light refraction to emphasize the product’s premium positioning and scientific approach. # Brand positioning La Mer is presented as a luxury skincare brand focused on rejuvenation and intense regeneration. The brand aligns with a high-end, sophisticated lifestyle, emphasizing advanced skincare technology through terms like 'RPC-6' and phrases like 'visibly youthful structure'. It eschews direct competitor comparisons, instead opting to focus on its exclusive formulation and positioning in the premium skincare category. La Mer projects an emotional and aspirational brand, offering not just skincare but a transformation towards youthful appearance. # Product La Mer's Rejuvenating Eye Cream is presented as a premium skincare product designed to rejuvenate and intensely regenerate the delicate eye area. The ad emphasizes its unique 'RPC-6' formulation, highlighting the product’s ability to renew elasticity, plump from within, and fortify for a visibly youthful structure. The eye cream is packaged in a teal jar with a reflective silver lid, underscoring its luxury status and technological sophistication. The ad directly addresses the purchase barrier of aging concerns, positioning the product as a solution for maintaining a youthful appearance. # Visual style The ad features a polished, high-end aesthetic with a focus on abstract and stylized visuals. The editing style includes smooth transitions and dynamic camera movements, creating a sense of luxury and sophistication. The production quality is very high, with professional lighting and bokeh effects, aligning with the brand's premium positioning. The visuals consist of highly rendered shots of microscopic spheres, water, and product claims. The pace is slow and deliberate, allowing viewers to absorb each visual and message. # Hooks Text overlay: The POWER of RPC-6 Visual: 00:00–00:02: The shot features the La Mer product jar centered at the bottom of the frame, angled upward with a dark ocean-like background. The lighting is dramatic, creating strong shadows and highlights on the jar's glossy surface. The product label is visible but not fully legible due to the darkness. Above the jar, white text appears in a curved formation. Bubbles float upward from the center. / 00:02–00:03: The camera angle changes, showcasing the product jar in full view with the La Mer logo clearly visible. A silver, applicator tool rests against the right side of the jar. The background transitions from the dark ocean to a brighter, star-lit scene with water ripples. The lighting is brighter, highlighting the teal color of the jar. White text is positioned above the product. # Funnel stage Consideration # Pain points The ad implicitly addresses concerns about aging and loss of skin elasticity, which it seeks to alleviate via the product's key benefits. # Value propositions - The RPC-6 formulation offers a blend of benefits including renewed elasticity and a visibly youthful structure # Benefits - Renewed elasticity - Plumping from within - Visibly youthful structure # Features - RPC-6 formulation # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad focuses on the brand's perspective, presenting product features and benefits through stylized visuals and descriptive text, with no customer testimonials or external endorsements. # Storyline - 00:00–00:02 The ad opens with abstract, dark visuals of what appears to be ocean water and an upward angle of the La Mer Rejuvenating Eye Cream jar. - 00:02–00:03 The camera angle changes to display the jar in full view as text reading “The POWER of RPC-6” appears above the product. - 00:03–00:05 The ad cuts to abstract visuals consisting of many small, reflective spheres as text reading “FORM” appears. - 00:05–00:07 The visual background transitions to what appears to be a planet of small, reflective spheres. - 00:07–00:10 The ad cuts to a closer angle of the spheres as text reading “FILL by PLUMPING FROM WITHIN” appears above. - 00:10–00:14 The ad cuts to a shot of various spherical blobs with liquid inside. The text reads “FORTIFY FOR VISIBLY YOUTHFUL STRUCTURE. - 00:14–00:16 The product shot appears again, with a background of water that is then lit by stars. The text states, “THE NEW REJUVENATING EYE CREAM”.

# Ad summary A fashion influencer highlights items from Nordstrom's Designer Spring collection, which includes a dress, sunglasses, a handbag, and sneakers. # Brand positioning Nordstrom is positioned as a purveyor of high-end designer fashion, offering a curated selection of luxury items that embody chic style and elevate everyday looks. The brand's association with designer collections suggests a focus on quality, trendsetting designs, and exclusive pieces. The influencer's enthusiastic endorsement and emphasis on items being "elite" and able to "elevate the fit" positions Nordstrom as a destination for consumers seeking to enhance their personal style with upscale fashion choices. # Product The ad features a curated selection of designer items from Nordstrom's Spring collection. First is a Balenciaga Pinched Long Sleeve Wool Rib Dress, a navy blue dress with a funnel neck, a cinched waist with a metal clasp, and a mini skirt length. The dress is promoted for its ability to make the wearer look "chic." Second, Celine Triomphe Geometric Sunglasses with gold frames are presented as a timeless accessory that "elevates the fit" and has been a staple for over a year. Next, the Balenciaga Le City Crinkled Leather Tote in gray is described as a solid size for daily wear that makes any fit more casual. Finally, Chloe Kick Sneakers are highlighted, with the presenter noting her preference to wear them with jeans and a basic tee for a casual spring uniform fit. # Visual style The ad has a clean, polished aesthetic with natural lighting. The background is simple, and the focus is on the woman and the products she is showing. The editing style uses quick cuts to transition between the products, keeping the pace of the video upbeat and engaging. The production quality is high, giving the ad a professional feel while still maintaining a UGC format. # Hooks Spoken: Female 1: Nordstrom Designer Spring is elite. Text overlay: 00:00–00:02 Visual: 00:00–00:01 Close-up shot of a light-skinned woman with dark hair and a dark blue turtleneck dress. She looks at the camera with a smile. Text overlay: Nordstrom Designer Spring. / 00:01–00:02 The woman pulls her hair back and turns to the side to show the fit of the dress. Text overlay: Balenciaga Pinched Long Sleeve Wool Rib Dress. # Funnel stage Consideration # Pain points None used. # Value propositions - The Balenciaga Le City Crinkled Leather Tote is a solid size for daily wear, making it both practical and stylish. - The Celine Triomphe Geometric Sunglasses elevate the fit, showing that they enhance any outfit. - Pairing the sneakers with jeans and a basic tee provides a casual spring uniform fit, offering effortless style. # Benefits - Funnel necks make you look chic. - Sunglasses elevate the fit so well. - Bag is a solid size for daily wear. - Bag makes the fit more casual. # Features - Balenciaga Pinched Long Sleeve Wool Rib Dress - Celine Triomphe Geometric Sunglasses - Balenciaga Le City Crinkled Leather Tote - Chloe Kick Sneaker # Call to action Shop these looks at Nordstrom now. # Point of view - Customer 100% – The entire ad is presented from the POV of a real customer showing items purchased from the Nordstrom designer spring collection. # Storyline - 00:00–00:02 The influencer opens the video and announces that the Nordstrom Designer Spring collection is "elite." - 00:02–00:04 00:02–00:04 She states that the collection is so good she had to pick up some items. - 00:04–00:06 00:04–00:06 The influencer highlights the Balenciaga Pinched Long Sleeve Wool Rib Dress. She highlights that funnel necks make the wearer look chic. - 00:06–00:08 00:06–00:08 She emphasizes the cinch on the dress. - 00:08–00:12 00:08–00:12 The influencer presents the Celine Triomphe Geometric Sunglasses and states that she has had them for over a year and they elevate the fit. - 00:12–00:16 00:12–00:16 The influencer shows the Balenciaga Le City Crinkled Leather Tote. She says it's a solid size for daily wear and makes any fit more casual. - 00:16–00:20 00:16–00:20 The influencer holds up a black box, then displays Chloe Kick Sneakers. She would prefer to wear these with jeans and a basic tee. - 00:20–00:24 00:20–00:23 The influencer confirms that the combination of a tee, jeans, and the Chloe sneakers is a Spring uniform fit. She urges viewers to shop the looks at Nordstrom now.

# Ad summary This La Mer ad features Dr. Jean Carruthers, an ocular plastic surgeon, who recommends La Mer's Rejuvenating Eye Cream for its micro-precision treatment that helps reverse eight visible signs of eye aging in one night. # Brand positioning La Mer is positioned as a luxury skincare brand, emphasizing scientific expertise and innovation. The brand aligns with values of rejuvenation and advanced skincare solutions, using language like 'rejuvenating eye cream' and 'micro-precision treatment'. The brand promotes functional benefits, specifically targeting signs of aging around the eyes, and delivers emotional reassurance through the testimonial of a medical expert, Dr. Jean Carruthers. The brand stands out by showcasing clinical testing and visible results, positioning it as a premium, scientifically-backed solution in the competitive skincare market. # Product La Mer's Rejuvenating Eye Cream is presented as a micro-precision treatment designed to reverse eight visible signs of eye aging, including undereye lines, radiance, eye firming, smoothing, puffiness, and eye bag volume. The ad targets individuals concerned with the appearance of aging around the eyes, emphasizing visible improvements in just one night. The product's unique selling proposition (USP) lies in its scientifically-backed formula, as highlighted by the endorsement from ocular plastic surgeon Dr. Jean Carruthers, suggesting high efficacy and reliability. The cream is showcased in a luxurious dark green jar with a silver lid, alongside a silver applicator, reinforcing its premium status. The ad addresses purchase barriers by promising quick, noticeable results, making it worth trying for those seeking effective anti-aging solutions. # Visual style The ad has a polished, high-end aesthetic, typical of luxury skincare commercials. Editing consists of smooth transitions and static shots, maintaining a consistent rhythm. The production quality is high, with soft, flattering lighting and shallow depth of field, enhancing the product's appeal. Visual motifs include close-ups of the product and the use of a consistent color palette featuring greens, blues, and silvers. Pacing is moderate, around 15-20 cuts per minute, with key product actions timed to sync with voiceover lines. # Hooks Spoken: 00:03–00:04: I'm Dr. Jean Carruthers. Text overlay: 00:03 / OCULAR PLASTIC SURGEON / & RESEARCHER / LA MER Visual: 00:03–00:04: Dr. Jean Carruthers, an older white woman with short blonde hair and red glasses, is centered in the frame. She wears a gray blazer and a white top. Her expression is warm and professional. The background is a dark blue velvet curtain. Text overlays her name and title: "Dr. Jean Carruthers. MD, OCULAR PLASTIC SURGEON & RESEARCHER". "LA MER" is displayed at the bottom. # Funnel stage Consideration # Pain points The ad implies that the central pain point is the visible signs of aging around the eyes. "HELP REVERSE 8 SIGNS OF EYE AGING" is presented as a key problem that the product addresses. # Value propositions - The Rejuvenating Eye Cream offers micro-precision treatment, effectively targeting and reversing eight visible signs of eye aging, delivering noticeable improvements in just one night. # Benefits - Helps reverse 8 visible signs of eye aging - Improvement in undereye lines, radiance, eye firming, smoothing, puffiness, and eye bag volume - Visible results in one night # Features - Micro-precision treatment # Call to action DISCOVER THE NEW REJUVENATING EYE CREAM # Social proof - "I recommend La Mer's rejuvenating eye cream" – Dr. Jean Carruthers (Ocular Plastic Surgeon & Researcher) # Point of view - Expert 40% – The expert's medical credentials and professional recommendation builds trust and credibility. - Brand 60% – The brand's official voice is used to describe the product's benefits and features. # Storyline - 00:00–00:02 The ad begins by highlighting the specific need addressed by the product. - 00:00–00:02 00:00–00:02: A close-up shot reveals a green "Dream Diary" book being opened to a page with an eye graphic and the words "HELP REVERSE 8 SIGNS OF EYE AGING", creating an air of sophistication and hinting at the product's focus on rejuvenation. - 00:02–00:04 The ad introduces Dr. Jean Carruthers to build trust and establish credibility. - 00:02–00:04 00:02–00:04: The ad introduces Dr. Jean Carruthers, MD, Ocular Plastic Surgeon & Researcher, framing her as an expert authority whose recommendation carries weight. - 00:04–00:08 The narrative shifts from introduction to expert endorsement to emphasize the product's efficacy. - 00:04–00:08 00:04–00:08: Dr. Jean Carruthers recommends La Mer's Rejuvenating Eye Cream, signaling the product's importance and value from her professional perspective, which progresses the narrative by transitioning from identifying the expert to highlighting her endorsement. - 00:08–00:14 The ad transitions to highlighting specific benefits. - 00:08–00:14 00:08–00:14: The ad showcases close-ups of the cream's texture and benefits, such as 'micro-precision treatment' that 'helps reverse 8 visible signs of eye aging in one night'. - 00:14–00:18 The ad returns to the expert, reinforcing the product's promise of quick results. - 00:14–00:18 00:14–00:18: The ad concludes by showing the expert and the product together, with a call to 'DISCOVER THE NEW REJUVENATING EYE CREAM', urging the viewer to explore further.

# Ad summary This ad showcases the La Mer Rejuvenating Eye Cream and Eye Tool. It is shown with a split screen to highlight the effect of the product. # Brand positioning La Mer is presented as a luxury skincare brand focused on rejuvenation. The brand's tone is sophisticated and clinical, with its high-end positioning clearly implied through the ad's visual aesthetic. The brand occupies a space in the consumer's mind that values scientifically backed anti-aging skincare. The brand aligns with a lifestyle that prioritizes self-care and luxury. La Mer pushes against typical skincare norms, as it offers unique tools to apply the products. # Product The La Mer Rejuvenating Eye Cream is designed to rejuvenate the eye area. It's used in tandem with the La Mer Rejuvenating Eye Tool. The cream itself is rich and applied to the undereye before the eye tool is used. The Rejuvenating Eye Tool is shown being used in conjunction with the cream to massage around the eye area. It's shown as an important part of the process, with instructions given on how to use it around the eye area for immediate uplifting. # Visual style The ad has a polished, high-end feel with smooth transitions. The lighting is bright and the shots are clear. The editing style involves quick cuts. The pacing stays consistent throughout the ad. # Hooks Text overlay: 00:00–00:19 The NEW Rejuvenating Eye Tool / 00:00–00:19 LA MER Visual: 00:00–00:01 The camera shows a silver Rejuvenating Eye Tool slowly rotating over a light gray background. White text that says, "The NEW Rejuvenating Eye Tool" appears below the product, with the "La Mer" logo under that. The product is well lit. / 00:01–00:02 The silver Rejuvenating Eye Tool lays over a light gray background that has blueprints on it. White text that says, "The NEW Rejuvenating Eye Tool" appears below the product, with the "La Mer" logo under that. The product is well lit. / 00:02–00:03 The camera shows a close-up, overhead shot of the La Mer Rejuvenating Eye Cream. The Rejuvenating Eye Tool scoops into the cream. White text that says, "The NEW Rejuvenating Eye Cream" appears above the cream, with the text, "Scoop" to the left of the cream. The "La Mer" logo appears below the cream. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The rejuvenating eye tool uplifts # Benefits - Immediate uplifting # Features - Rejuvenating Eye Cream - Rejuvenating Eye Tool # Call to action None used. # Point of view - Brand 100% – The entire ad is presented from La Mer's brand perspective, showing how to use the products. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a floating view of the Rejuvenating Eye Tool. This introduces the new product. - 00:01–00:02 00:01–00:02 The tool is then laid over blueprints. This establishes the scientific nature of the product. - 00:02–00:03 00:02–00:03 The camera shows a close-up of the rejuvenating eye cream, as the tool scoops into it. This communicates how the tool is used with the cream. - 00:03–00:17 00:03–00:17 The ad shows a split screen of one side of the face with no product, and the other being massaged with the eye tool. This creates a before and after comparison. The text overlays give instructions for how to apply the cream and use the tool, from the brand's POV. - 00:17–00:19 00:17–00:19 The camera zooms in on the jar of cream. This ends the ad by showing the cream in the packaging.

# Ad summary This La Mer ad introduces the new rejuvenating eye cream and its ability to reverse the signs of eye aging in one night. The ad uses a product demonstration, showcasing the application of the cream with an applicator. It also highlights the cream's ingredients and benefits of orbital eye rejuvenation and 360-degree care. # Brand positioning La Mer is presented as a luxury skincare brand focused on advanced rejuvenation. The brand is positioned in the high-end market, and aims to be synonymous with visible youth, clinical results, and orbital eye rejuvenation. The brand promotes scientific, clinical, high-performance luxury through its product benefits and ingredients. # Product La Mer's new Rejuvenating Eye Cream promises to visibly reverse eight signs of eye aging in one night. Powered by RPC-6, it supports collagen and restores visible youth by providing micro-precise 360-degree orbital eye rejuvenation. The product visibly reduces under eye lines by 23% over time. # Visual style The ad has a polished, high-end aesthetic. The editing style includes quick cuts and smooth transitions. The production quality is very polished and supports the luxury tone. The ad has a consistent pace. # Hooks Spoken: 00:00–00:02 Discover the new rejuvenating eye cream. Text overlay: 00:00–00:02 THE NEW / 00:00–00:02 REJUVENATING / 00:01–00:02 EYE CREAM / 00:01–00:02 LA MER Visual: 00:00–00:01 The foreground shows the product reflected on the water surface and white text overlay. The background is ocean water. The setting is a studio lit environment. / 00:01–00:02 Close up shot of a fair-skinned, approximately 30 year old female eye, bare-faced. The woman's hand is holding a La Mer applicator tool. The background is a soft golden color. The camera is stationary. The woman has light eyeshadow on her eyelids. # Funnel stage Middle of funnel (Consideration) # Pain points The ad speaks to the pain point of aging skin around the eyes, including under eye lines and eye bags. # Value propositions - Reverse 8 signs of eye aging in one night # Benefits - Visibly reverse 8 signs of eye aging in one night - Supports collagen - Restores visible youth - Visibly reduces under eye lines by 23% over time # Features - RPC-6 - Micro precise 360 degree orbital eye rejuvenation. # Call to action None used. # Point of view - Brand 100% – This ad is told from the official voice of the La Mer brand, using scripted lines, product claims, and demonstrations to convey information and persuade viewers. # Storyline - 00:00–00:01 The ad opens with a view of water and transitions to a close-up of the product. The intention is to introduce the new eye cream. - 00:01–00:04 A hand is shown using the La Mer applicator tool. The message or intention is to show the application of the cream to the eye area. - 00:04–00:05 The ad highlights the product’s ability to visibly reverse eight signs of eye aging in one night. - 00:05–00:06 The ad displays a graphic of liquid spheres and explains the product is powered by RPC-6. - 00:06–00:09 The ad provides information on how the product supports collagen and restores visible youth. - 00:09–00:11 A shot of white cream is shown in its container with a claim about visibly reducing under eye lines by 23% over time. The intention is to highlight the product's effectiveness. - 00:11–00:12 The ad again focuses on the benefits of micro precise 360 degree orbital eye rejuvenation. - 00:12–00:15 The ad promotes the night collection.

# Ad summary This ad showcases various garments by Eton, including blazers, jackets, shirts, sweaters, and ties. A male model is seen walking and posing in different outfits in an urban outdoor environment. # Brand positioning Eton is presented as a high-end menswear brand that offers timeless, sophisticated, and versatile pieces suitable for various occasions. The brand is shown offering elevated wardrobe staples. The visuals promote a lifestyle of understated elegance and quality craftsmanship that caters to the discerning man. # Product Eton offers a range of high-end menswear. The ad features blazers in various colors and fabrics, including brown, navy, and green, paired with dress shirts and ties for a formal look, as well as with casual button-down shirts. Jackets of varying weights are also shown. Knitwear is featured in the form of sweaters and polo shirts. The ad emphasizes the versatility and quality of Eton's garments, suggesting they can be mixed and matched to create different looks. The clothing is presented as being suitable for different occasions, from professional settings to casual outings. # Visual style The ad has a polished, high-end commercial aesthetic with a focus on clean lines, neutral colors, and natural lighting. The editing style includes quick cuts and smooth transitions, with a moderate pace. The cuts are not timed to the music. # Hooks Text overlay: ETON Visual: 00:00–00:03: A young, fair-skinned male model with curly brown hair is standing in the middle of a city street. He is wearing a brown blazer, navy dress pants, a white dress shirt, and a patterned grey tie. The background includes city buildings, pedestrian traffic, and vehicular traffic. The camera is stationary, but zooms in. The brand name "ETON" is visible at the bottom. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-end menswear offers timeless, sophisticated, and versatile pieces suitable for various occasions. - Elevated wardrobe staples that promote a lifestyle of understated elegance and quality craftsmanship. # Benefits - High-end menswear - Timeless - Sophisticated - Versatile pieces suitable for various occasions - Elevated wardrobe staples - Understated elegance - Quality craftsmanship # Features - Blazers - Jackets - Shirts - Sweaters - Ties # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's official perspective, showcasing its products and brand identity. # Storyline - 00:00–00:03 The ad begins with a shot of a male model standing on a city street, wearing a brown blazer, navy pants, dress shirt, and tie. The message is that this brand offers classic menswear. - 00:03–00:05 The shot cuts to the model wearing a light neutral-colored jacket over a grey polo. This shows that the brand offers options beyond formal menswear. - 00:05–00:08 The model is shown in a navy blazer and khaki pants, furthering the notion that the brand offers different styles. - 00:08–00:11 The scene transitions to the model wearing a light blue sweater, dress shirt, and dark pants, suggesting a more casual, yet still refined style. - 00:11–00:14 The ad concludes with the model wearing a green blazer and patterned shirt, reinforcing the brand's versatility and style.

# Ad summary Image ad for Eton clothing featuring a man in a jacket, polo shirt, and pants. # Brand positioning Eton appears to be positioned as a high-end menswear brand, focusing on classic and sophisticated styles. The brand aligns with a lifestyle that values quality and understated elegance, as suggested by the clean and timeless clothing designs. The brand seems to ignore fast-fashion trends and instead emphasizes enduring style and craftsmanship. The brand positioning appears to be both functional, in terms of offering well-made garments, and emotional, in providing a sense of confidence and sophistication to the wearer. # Product The ad features a combination of men's clothing items. A light beige windbreaker-style jacket with a front zipper and visible pockets is worn open to reveal a light blue short-sleeved polo shirt. The polo has a classic collar and a three-button placket. The man is also wearing a pair of cream-colored trousers that appear to be made of lightweight material. The promoted garments seem ideal for smart-casual occasions, and the combination suggests versatility in layering for different weather conditions. The jacket's visibility and open pocket imply practicality and ease of wear. # Visual style The ad features a clean and sophisticated aesthetic, with a focus on high production quality. The image is studio-shot with attention to detail. A soft, natural lighting enhances the clothing's texture and color. There is a use of background blur, drawing focus to the model and clothing. The overall style is minimalist and elegant, aligning with the brand's positioning. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Clothing suitable for smart-casual occasions - Versatile layering options for different weather conditions - Practical and easy to wear jacket with visible pocket. # Benefits - Style - Versatility - Layering # Features - Light beige windbreaker style jacket - Light blue short-sleeved polo shirt - Cream colored trousers # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is promoting its menswear collection by showcasing a model in a lifestyle setting, emphasizing the clothing's style and versatility. # Storyline - The ad presents a man walking outdoors, dressed in stylish clothing, suggesting a sophisticated and active lifestyle. The brand is showing its customer living his life in its clothing, positioning the product as a choice for a modern, upscale wardrobe.

# Ad summary This ad showcases a suited man in an urban street setting, promoting the brand ETON with an aspirational lifestyle. # Brand positioning ETON positions itself as a purveyor of high-quality, formal menswear. The brand aims to occupy the space of sophisticated and refined style, offering timeless designs with a modern touch. ETON aligns with values of elegance, professionalism, and attention to detail. It pushes against overly casual or trendy menswear options, ignoring fleeting fashion fads in favor of enduring style. The brand positioning is both functional, focusing on quality and craftsmanship, and emotional, appealing to a desire for confidence and success. # Product The featured product is a men's suit consisting of a navy blazer, patterned dress shirt, gray trousers, and a patterned tie. The blazer features a classic cut with a two-button closure. The dress shirt is light blue and adorned with a small, repeating pattern. The gray trousers are tailored with a slim fit. The tie matches the pattern on the dress shirt. The suit is for men who want to project an image of success, sophistication, and attention to detail. The visual of a man in a well-tailored suit is used to convey a message of elevated style and luxury. # Visual style The ad has a polished and aspirational visual style. It features a professional model in a studio-like setting, with a slightly blurred background that gives a sense of location without distraction. The image treatment includes soft lighting and subtle color grading to create a refined aesthetic. The large, clean typography is integrated seamlessly with the image. The overall style aims to convey sophistication and elegance, aligning with the brand's positioning. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, where the brand is showcasing its clothing and brand image. # Storyline - The image presents a well-dressed man leaning against a pole in an urban setting. The intention is to showcase the brand's clothing in a real-world context. This is from the perspective of the brand. - The man is styled in a sophisticated suit. The intention is to portray the brand's aesthetic and target customer. This is from the brand's perspective, conveying an aspirational image. - The brand's name, ETON, is prominently displayed over the man's blazer. The intention is to reinforce brand recognition and tie the clothing directly to the brand. This is from the brand's perspective.

# Ad summary An ad for UGG Fluff Yeah slides that shows a model standing in an urban scene as a giant wearing the slides, highlighting their comfort and fun style. # Brand positioning UGG is positioned as a brand that embraces both comfort and bold self-expression, offering products that are both cozy and fashion-forward. The brand encourages customers to embrace individuality and fun in their everyday style. It pushes against the idea that comfort cannot be stylish, suggesting that their products can be both practical and playful. The brand positioning is emotional, focusing on the joy and confidence that come from expressing oneself through fashion while staying comfortable. # Product The product being advertised is the UGG Fluff Yeah slide. These are open-toed, slip-on sandals featuring a plush, textured finish. The slide has a thick sole for cushioned comfort and a strap displaying the UGG logo for brand recognition. It is designed for those who want to combine comfort with a bold fashion statement. The primary USPs are its plush feel, comfort, and eye-catching design. This is a product worth trying for its comfort and playful style. # Visual style The visual style is surreal and playful, using a miniature cityscape to create a sense of scale and whimsy. The production quality appears to be high, with careful attention to detail in the miniature set and styling. The image treatment includes a slightly vintage filter or color grading, which softens the colors and adds a nostalgic feel. The ad breaks from typical norms by presenting the product in an unexpected, eye-catching way, aiming to disrupt the viewer's feed and capture their attention. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Combines comfort with a bold fashion statement # Benefits - Comfort - Fashion statement # Features - Plush, textured finish - Thick sole - UGG logo strap # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire image is from a customer point of view, presenting a fantastical scenario where the UGG Fluff Yeah slide is the standout feature of an everyday setting. # Storyline - The audience sees a low-angle shot of a woman standing in a surreal, miniature cityscape. This establishes a playful and imaginative scene. - The woman is styled in trendy attire with one foot wearing a bright pink UGG Fluff Yeah slide, presented as if she's a giant stepping through the city. This highlights the product's prominence and suggests a larger-than-life impact. - The perspective shifts to emphasize the slide's unique design and how it integrates into an eye-catching, fashion-forward look. This aims to intrigue viewers with the visual contrast and the product's bold statement.

# Ad summary A blonde-haired woman promotes the Clarin's Double Serum, showcasing it as a luxurious skincare item she does not regret buying in her 30's. # Brand positioning Clarins is presented as a luxury skincare brand, positioned for those seeking high-end, effective anti-aging solutions rather than fleeting hype. The ad aligns with a lifestyle focused on maintaining youthful, radiant skin through quality products. Clarins pushes against the norm of quick-fix trends by emphasizing long-term anti-aging benefits. The brand positioning is primarily functional, focusing on performance and visible results, while also tapping into the emotional desire for confidence and self-care. # Product The advertised product is Clarins Double Serum [HYDRIC + LIPIDIC SYSTEM], an anti-aging concentrate designed for those seeking significant improvements in their skin’s appearance. The serum works by mimicking the skin’s natural balance with a combination of oil and water textures, ensuring easy absorption. It provides multiple benefits, acting like five serums in one, and promises firmer skin in one week. It is designed to address common aging concerns by reducing fine lines and wrinkles, smoothing texture, and minimizing pores in seven days. The serum is presented as a worth-it investment for individuals in their 30s and beyond, offering an unmatched glow and a solution to dull, uneven skin. # Visual style The ad has a polished, UGC-style aesthetic with natural lighting. The editing style includes quick cuts and smooth transitions, maintaining a hybrid production quality that balances a casual, user-generated feel with commercial polish. The visual pacing is moderate, with cuts timed to some of the voiceover lines, creating an audio-visual sync. # Hooks Spoken: 00:00–00:04 Luxury skincare, I do not regret buying them 39, this is no filter. Text overlay: 00:00 / I do NOT regret buying in my 30s Visual: 00:00–00:02 Close-up selfie-style shot of a fair-skinned woman with long blonde hair, wearing a red top and glossy lip gloss. Her skin appears dewy. She is holding and presenting the Clarins Double Serum. The camera is static, and the background is a blurred pink wall. / 00:02–00:04 She applies the product to her face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with dull, uneven skin, as highlighted by the line, "Goodbye to dull, uneven skin." # Value propositions - Achieve real anti-aging benefits without filters, addressing concerns about the authenticity of results. - Get smoother, firmer, more radiant skin fast with a product that absorbs easily. # Benefits - Absorbs so easily - Major anti-aging benefits - Firmer skin in one week - Fewer fine lines and wrinkles - Smoother texture - Minimizes pores in seven days - Glow unmatched - Dewy, plump, radiant instantly - Real anti-aging that acts like five serums in one # Features - Oil and water textures - Double serum - Mimics your skin's natural balance # Call to action None used. # Social proof - "Luxury skincare, I do not regret buying them 39" – Female 1 (Customer) - "Over and over again, I'm addicted" – Female 1 (Customer) - "I'm almost 40, so I'm not here for the hype, I'm here for major anti-aging benefits" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer reviewing the product based on firsthand experience, conveyed through a casual tone and UGC-style visuals. # Storyline - 00:00–00:05 00:00–00:05 The creator introduces the Clarins Double Serum and states that it is "luxury skincare" that she does not regret buying in her 30s. This is intended to capture attention with a bold statement about a high-end product and to appeal to an audience in a similar age group. - 00:05–00:08 00:05–00:08 The creator holds up the bottle of Clarins Double Serum so the label can be seen. This is intended to familiarize the viewer with the product and brand, while continuing the product pitch. - 00:08–00:14 00:08–00:14 The creator shows the serum in the palm of her hand and highlights that she is "addicted" to its unique textures of "oil and water". This is intended to emphasize the product's special formulation, which is designed to mimic the skins natural balance, allowing it to absorb easily. - 00:14–00:19 00:14–00:19 The creator states she's "almost 40" and wants "major anti-aging benefits." She applies the product to her face. This is intended to highlight the product's specific target audience who are in pursuit of anti-aging. - 00:19–00:29 00:19–00:29 The creator highlights the benefits of the serum, including "firmer skin in one week", "fewer fine lines and wrinkles", "smoother texture", and minimizing "pores in seven days." She continues to apply the serum and rub it into her face. The glowing, unmatched, dewy, plump, and radiant skin is then emphasized. This is intended to visually show the product's effectiveness with key words. - 00:29–00:35 00:29–00:35 The creator emphasizes that the product is "real anti-aging" and "acts like five serums in one." She highlights the benefits of the serum as the words appear on the screen, pointing to her face. This is intended to reinforce all of the product's benefits and to end with an enticing hook.

# Ad summary This ad showcases the Clarins Double Serum. The product is displayed with liquid dripping down the sides of the bottle. The words visibly firms skin, smooths wrinkles, boosts glow, and refines pores appears on screen. The words 2 serums in 1, 22 plants, and 5 active molecules also appear on screen. # Brand positioning Clarins is presented as a purveyor of high-end, technologically advanced skincare solutions rooted in natural ingredients. The brand emphasizes its expertise, sourcing "22 plants" and harnessing "5 active molecules" to deliver visible anti-aging benefits. The brand's positioning blends functional performance (firming, smoothing, pore refining) with natural ingredients, appealing to consumers who seek both efficacy and a connection to nature in their skincare routine. Clarins aims to occupy the space of a premium brand with a scientific approach. # Product Clarins Double Serum is a complete age-defying concentrate designed to address multiple signs of aging. Marketed as "2 serums in 1," it combines a hydric and lipidic system with 22 plant extracts and 5 active molecules. The serum is for anyone looking to visibly firm skin, smooth wrinkles, boost glow, and refine pores. The product is packaged in a dual-chamber bottle that dispenses both serum components simultaneously. The bottle features a push-pump applicator. This packaging and formula emphasizes the product's unique blend of ingredients and advanced delivery system, and addresses potential purchase barriers related to anti-aging concerns. # Visual style The ad has a polished and high-end aesthetic, with clean shots and a focus on product presentation. The editing style includes quick cuts and static shots. The production quality is high, giving the feel of a commercial. The pacing is consistent. The cuts and text are timed to the music. # Hooks Text overlay: 00:00–00:03 visibly firms skin, smooths wrinkles Visual: 00:00–00:01 Close-up shot of the top half of the Clarins Double Serum bottle against a gradient orange background. The silver top has the word "CLARINS" etched into it. Below the top half is the serum itself, which is an orange liquid. The camera is still. / 00:01–00:02 Product is poured from the bottle. Bubbles move through the liquid in slow motion. The bottle is visible in the background. / 00:02–00:03 A close-up of the product shows air bubbles moving through the fluid. The words "visibly firms skin, smooths wrinkles" appears in white text at the bottom of the screen. The camera is still. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is visible signs of aging. It uses terms like visibly firms skin, smooths wrinkles, boosts glow, and refines pores. # Value propositions - 2 serums in 1 for complete age-defying results - 22 plant extracts and 5 active molecules for effective skincare # Benefits - Visibly firms skin - Smooths wrinkles - Boosts glow - Refines pores # Features - Hydric and lipidic system - 22 plant extracts - 5 active molecules - 2 serums in 1 # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad conveys the brand's perspective, featuring the product and its ingredients and benefits. # Storyline - 00:00–00:01 Close-up of Clarins Double Serum bottle. Product name and brand are visible on the bottle. - 00:01–00:02 00:01–00:02 Product is shown being poured from the bottle. - 00:02–00:03 00:02–00:03 A close-up of the product shows air bubbles moving through the fluid. The words "visibly firms skin, smooths wrinkles" appears on screen. - 00:03–00:05 00:03–00:05 The product is shown as a single dripping drop. The words "boosts glow, & refines pores" appear on screen. - 00:05–00:06 00:05–00:06 A close-up of the product being applied to skin is shown. - 00:06–00:09 00:06–00:09 A close-up shot shows two separate serums mixing together. The words "2 serums in 1" appear on screen. - 00:09–00:10 00:09–00:10 A close-up of leaves with liquid dripping on them. The words "22 plants" appear on screen. - 00:10–00:12 00:10–00:12 Product is shown being poured on a surface. - 00:12–00:13 00:12–00:13 The bottle is shown once again. - 00:13–00:15 00:13–00:15 Close-up of product. The words "5 active molecules" appear on screen. - 00:15–00:18 00:15–00:18 Product is shown with liquid dripping down the sides of the bottle.

# Ad summary Image showcasing a man sitting in a wooden chair wearing a casual outfit and Birkenstock sandals. The ad announces a collaboration between Birkenstock and Faherty. # Brand positioning Birkenstock positions itself as a brand synonymous with comfort, quality, and timeless style, while Faherty is a brand that emphasizes sustainable materials, comfortable clothing, and a laid-back, beach-inspired aesthetic. This collaboration indicates an alignment of values centered on comfort, quality, and a relaxed lifestyle, promoting the blend of practicality and casual fashion. # Product The ad features Birkenstock sandals in a neutral color, emphasizing their comfort and versatility. The sandals are presented as everyday footwear, suitable for casual and relaxed settings. The individual is also wearing Faherty apparel, consisting of linen pants and a short sleeve button down shirt. The advertisement highlights the brands' collaboration that emphasizes sustainable materials, comfortable clothing, and a laid-back aesthetic. # Visual style The ad has a natural and relaxed aesthetic, achieved through soft lighting and natural materials. The image suggests a casual, comfortable lifestyle, achieved through the use of a neutral color palette and natural wood tones. # Hooks Headline: BIRKENSTOCK + FAHERTY # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The ad represents the brand's perspective by promoting the collaboration between Birkenstock and Faherty. # Storyline - The ad aims to introduce the collaboration between Birkenstock and Faherty, showcasing a harmonious blend of comfort and style. The purpose is to capture the essence of both brands. The ad draws the viewer into a collaborative experience, showing the integration of both brands.

# Ad summary The ad features an actress demonstrating the Clarins Double Serum, which she includes in her set bag to ensure her skin is radiant before the cameras begin rolling. She mentions the serum smooths wrinkles, minimizes pores, and makes her skin extremely radiant. # Brand positioning Clarins is positioned as a brand that provides high-performance skincare essentials for those who need their skin to look its best in demanding conditions. The ad presents Clarins as a go-to solution for professionals who require reliability and visible results. The focus is on functionality, especially for use cases where performance is crucial, such as maintaining perfect skin on film sets. # Product The Clarins Double Serum is a skincare product designed to keep skin looking perfect even under the demanding conditions of a film set. It is used by an actress as part of her essential set bag items. The serum is designed to firm skin, smooth wrinkles, minimize pores, and provide an immediate glow. The actress notes that she hands it directly to the makeup artist to prep her skin, which shows the serum's role as a crucial base for makeup. The serum ensures that her skin looks good on “take one and take one hundred,” highlighting its long-lasting effects and reliability. # Visual style The ad has a casual, UGC-style aesthetic. The production quality appears to be a hybrid of a polished commercial and a user-generated video, with straightforward editing and static shots that help keep the focus on the speaker and the product. The pacing is moderate, with a consistent conversational tone. # Hooks Spoken: 00:00–00:04: So there's one product that I bring with me on every single set, and that is the Clarins double serum. Visual: 00:00–00:03: Close-up shot of a woman with her hair slicked back, wearing a white top and layered necklaces. She holds a bottle of Clarins Double Serum in her left hand and gestures with her right hand as she speaks directly to the camera. The background shows a neutral-colored wall and a rack of dark clothing. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is needing to maintain perfect skin for long hours on set under demanding conditions. # Value propositions - Firms skin, smooths wrinkles, minimizes pores, brings immediate glow - Makes my skin extremely radiant # Benefits - firms skin - smooths wrinkles - minimizes pores - brings immediate glow - makes my skin extremely radiant # Features - Double Serum # Call to action None used. # Social proof - Lydia's skin has never looked so good – Female 1 (Actress) # Point of view - Customer 100% – The entire video is delivered from the perspective of a customer who uses the product regularly. # Storyline - 00:00–00:03 The actress is holding and presenting the Clarins Double Serum. - 00:04–00:07 The actress applies the serum to her face. - 00:07–00:12 The actress explains the benefits of using the serum. - 00:12–00:25 The actress explains she uses the serum for long days on set.

# Ad summary This ad features a woman with her foot in a pink UGG slide standing on an illustration of a street. She appears to be giant sized compared to the buildings around her. The woman is wearing a blue sleeveless top with clouds on it and a black skirt. # Brand positioning UGG is presented as a brand for those seeking comfort and self-expression without sacrificing style. The brand is playful and bold, as evidenced by the whimsical, illustrative background and the model's styling. The ad defies norms by creating a sense of childlike wonder and playfulness. The brand occupies a space that feels fresh and youthful, while still leveraging their reputation for cozy and comfortable footwear. # Product The product featured is a pink UGG slide with a thick, plush upper and a visible UGG-branded strap at the heel. It is designed for casual, everyday wear, offering a combination of comfort and on-trend style. The slipper's bold pink color makes it a statement piece, and its plush texture implies a focus on luxurious comfort. The ad showcases the slipper being worn in an imaginative context, suggesting it can bring a sense of fun and whimsy to everyday life. There are no purchase barriers addressed. # Visual style The ad features a highly polished, studio-shot image with whimsical elements. The visual motif combines real-life and illustrative elements, creating a surreal, dreamlike atmosphere. The image treatment includes background removal and color grading to enhance the sky and the UGG slide. The typography is clean and legible, adding a touch of modernity. The style contrasts with platform norms by presenting a meticulously crafted scene rather than a casual, user-generated look. The overall effect increases stop power in feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Customer: Looking up at a woman whose foot is in an UGG slide as she stands in a city, made small by her height. # Storyline - The brand intends to deliver a sense of larger-than-life whimsy. The audience is seeing this scene from the perspective of someone on the ground, looking up at the woman wearing the UGG slide who towers over the city buildings. This conveys the idea that the UGG brand can make one feel like a giant.

# Ad summary This ad showcases Chanel's Sublimage La Crème. The ad features a woman applying the cream to her face, followed by close-ups of the product and brand messaging about noble ingredients revealing sublime skin. # Brand positioning Chanel positions itself as a luxury brand focused on timeless elegance and innovation in beauty. The ad aligns with values of sophistication, luxury, and skin health, pushing against the norms of quick-fix beauty solutions, instead promoting a high-end, carefully formulated skincare experience. The brand aims to occupy a space in the consumer's mind as a purveyor of high-quality, aspirational beauty products with a focus on luxury and sophistication. The brand positioning is emotional, appealing to the consumer's desire for radiant and sublime skin. # Product Sublimage La Crème is a luxury skincare cream by Chanel. It works by using "a noble ingredient" to reveal sublime skin. The product is packaged in a golden container with a black lid. It is presented as a high-end product for those seeking a luxurious skincare experience and radiant skin. The ad addresses purchase barriers by highlighting the product's luxurious and effective nature, suggesting that it is worth the investment for achieving sublime skin. # Visual style The ad has a polished, high-end aesthetic with dim lighting and a focus on textures and reflections. The editing style is slow with static shots and smooth transitions. The production quality is high, giving the ad a luxurious and sophisticated feel. The pacing is slow and consistent, creating a sense of elegance and calm. # Hooks Spoken: 00:09–00:10: WHEN A NOBLE INGREDIENT REVEALS SUBLIME SKIN Text overlay: 00:09–00:10: WHEN A NOBLE INGREDIENT / 00:09–00:10: REVEALS SUBLIME SKIN Visual: 00:09–00:10: The Chanel logo appears on a brown background with a light reflecting on it. White text appears below: "WHEN A NOBLE INGREDIENT REVEALS SUBLIME SKIN". # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Using a carefully selected ingredient delivers radiant skin. # Benefits - Reveals sublime skin # Features - A noble ingredient # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the official brand perspective, showcasing the product and its benefits through polished visuals and messaging. # Storyline - 00:00–00:03 A woman is shown applying cream to her face. - 00:03–00:07 The camera zooms in to focus on the woman's face, then cuts to the cream. - 00:07–00:09 Close up of the cream - 00:09–00:10 The Chanel logo appears alongside text.

# Ad summary An athletic woman shares her secrets for a great run, and her number one tip is to have an even better outfit. She shows off multiple pieces of running apparel and gear she found on Nordstrom including a blue Vuori matching legging and sports bra set, a white FP Movement long sleeve, a reflective running vest from Nike, a running belt, Brooks Glycerin Max 2 running shoes, and Oakley sunglasses. She styles them all together and tests out the fit. # Brand positioning Nordstrom presents itself as a retailer that carries several popular brands of running gear. The brand aims to offer a diverse selection to meet the needs of all runners, promoting quality and a range of options. Nordstrom follows the category norm of offering running gear, but sets itself apart with its wide selection of popular brands. # Product The ad promotes a selection of running apparel and gear found on Nordstrom. The base layer is a matching legging and sports bra set from Vuori, specifically the AllTheForm line, in a bright blue color. Over the base layer, she styles a white long sleeve shirt from FP Movement, specifically the Mile a Minute Ruched Long Sleeve. A reflective running vest from Nike is added for safety, and a 2XU run belt is worn around the waist to carry a phone. Footwear includes Brooks Glycerin Max 2 running shoes. Accessories shown are Oakley Prizm Everyday 28mm Rectangular Sunglasses. Together, the products make a "run club chic" outfit. # Visual style The ad has a polished, commercial aesthetic with a UGC feel to it. It includes quick cuts and static shots. The pacing is medium with about 10 cuts per minute. The cuts sync with voiceover lines. # Hooks Spoken: Female 1: Number one tip to have the best run of your life? Have an even better outfit. Text overlay: Run club chic / Styled by Nordstrom Visual: 00:00–00:03 The creator is standing in what appears to be her living room, wearing blue leggings, a white long-sleeve shirt, a white and grey reflective vest, white running shoes with pink accents, and rainbow-colored sunglasses. She is holding a black object up to her mouth, as if it were a microphone, and she strikes a pose with one leg lifted. In the background is a grey rug, a dark brown dining table with a flower vase on top, a geometric painting with stars on the wall, and a large pink paper lantern hanging from the ceiling. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Nordstrom offers a variety of running gear across so many different brands. # Benefits - Stylish running apparel and gear # Features - Blue set from Vuori - White long sleeve from FP Movement - Reflective vest from Nike - 2XU run belt - Brooks Glycerin Max 2 running shoes - Oakley sunglasses # Call to action None used. # Social proof - "I love these for easy runs" – Female 1 (Creator) # Point of view - Customer 100% – This ad is told from the point of view of a creator that is a customer. # Storyline - 00:00–00:02 The creator is standing in her apartment and she starts by offering her number one tip to have the best run of your life. - 00:02–00:03 The creator's tone is friendly and energetic, and she speaks directly to the audience from her POV. - 00:03–00:10 The creator is now standing in her apartment without the jacket and sunglasses. She explains that everything she is going to style is from Nordstrom and that they have a great selection of running gear across different brands. - 00:10–00:31 The creator then starts highlighting all the different pieces including a blue set from Vuori, a white long sleeve from FP Movement, a reflective vest from Nike, a run belt, Brooks Glycerin Max 2 running shoes, and Oakley sunglasses. - 00:31–00:33 After styling the entire outfit, the creator states that it is time to test out the fit. - 00:33–00:35 The creator is then seen running outside in the full outfit.

# Ad summary This ad shows a woman walking down a city street with an apple. She compliments a woman on the street and asks where her outfit is from, and the woman states Nordstrom. She makes a phone call to another woman, asking where her outfit is from, implying that Nordstrom has a variety of trendy outfits that would appeal to her target audience. # Brand positioning The brand being advertised is Nordstrom, a high-end department store known for its trendy clothing. This brand seems to be a store for people looking for clothing that stands out and is well made. Nordstrom is a brand that aligns with a fun, exciting, outgoing lifestyle and sets the wearer apart from people who wear more standard clothing. The brand is positioning itself as a place for people with trendy, current, and unique styles. # Product The product being advertised in this ad is clothing from Nordstrom. Nordstrom is a department store that offers a wide variety of clothing items. They offer clothing for many different occasions, styles, and aesthetics. This ad features two women wearing Nordstrom clothing and focuses on the trendy and fun clothes sold there. The ad implies that Nordstrom is the place to shop if you want people to notice and compliment your clothing. # Visual style This ad has a fun, lighthearted, and high-end feel. The editing style is quick cuts that move along with the fast-paced music. The overall style seems to lean into the UGC style because the music and edits sync with the beats, which supports the intended tone and target audience. # Hooks Spoken: 00:00–00:00 Female 1: Oh, an apple! Visual: 00:00–00:01: A woman wearing a red tracksuit is throwing an apple in the air in front of a red brick building with blue skies. The camera angle is low to the ground. # Funnel stage Top of funnel (Awareness) # Pain points Wanting to have an eye-catching, unique style. # Benefits - Trendy outfits. - Outfit draws compliments and attention. # Call to action None used. # Point of view - Customer 100% – The entire ad is shown from the perspective of stylish young women complimenting each other on their Nordstrom outfits. # Storyline - 00:00–00:02 A woman is walking down the street and playfully throwing an apple in the air. - 00:02–00:06 00:02–00:06 The woman then compliments another woman on her outfit and asks where she got it from. This implies that the first woman is happy to compliment stylish people and curious about where they shop. The second woman is flattered by the compliment and happy to share where her clothes are from. - 00:06–00:08 00:06–00:08 The first woman says, "Oh, thank you. I got it at Nordstrom." This highlights Nordstrom as a place to buy outfits that draw compliments and attention. - 00:08–00:13 00:08–00:13 The second woman then calls another woman and asks where her outfit is from, who answers, "Nordstrom." This reinforces the point that Nordstrom is a store that provides trendy clothing. - 00:13–00:17 00:13–00:17 The third woman is walking down the street, happy to have gotten her outfit from Nordstrom. - 00:17–00:20 00:17–00:20 The camera shows the third woman's feet and shoes and the shot ends with a wide shot of the woman smiling, implying that you'll also be happy if you shop at Nordstrom.

# Ad summary A content creator prepares outfits for a run club event, all purchased from Nordstrom. # Brand positioning Nordstrom is presented as a one-stop shop for a variety of brands. The ad presents Nordstrom as a store that carries all of a shopper's favorite brands, saving them the hassle of going to multiple stores. The brand is positioned as a convenient and stylish retailer that caters to consumers who value wellness, community, and style, as indicated by the creator's choice to purchase items for a running event. # Product The ad features a variety of activewear and casual clothing items from brands such as Nike, Skims, ON, Free People Movement, and Princess Polly, all available at Nordstrom. The creator purchases these items for a run club event, which emphasizes wellness, community, and style. The garments are diverse, including sports bras, tops, jackets, and complete outfits. The run club has a pink theme, influencing many of the creator's selections. This suggests that Nordstrom offers a curated selection that caters to specific events, personal styles, and wellness activities, positioning the retailer as a destination for both practical and fashionable athletic wear. # Visual style The ad has a bright and polished look, typical of UGC content made for social media. The editing style involves quick cuts between shots. The production quality is high, making it feel like a blend of UGC and commercial content. The pacing is consistent, keeping the video engaging and fast-moving. # Hooks Spoken: 00:00–00:03: I'm going on a trip this weekend to host a run club and I'm so excited Text overlay: 00:00–00:03: I'm going on a trip this weekend to host a run club and I'm so excited Visual: 00:00–00:02: A young woman stands outside on a sunny day, holding a Nordstrom shopping bag and smiling at the camera. In the background are snow-capped mountains. The camera tilts up to show the exterior of a Nordstrom store. # Funnel stage Top of funnel (Awareness) # Pain points The need to visit multiple stores to find desired brands and outfits. # Value propositions - Nordstrom is a convenient way to shop my favorite brands in one place, without having to visit multiple locations. # Benefits - I just have to go to one store instead of going to a bunch of different ones # Features - Nordstrom carries all of my favorite brands # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the customer's perspective, showing her shopping experience and excitement for the run club event. # Storyline - 00:00–00:05 The creator announces her excitement for an upcoming run club event and the need to find outfits, then visits Nordstrom. - 00:05–00:11 The creator positions Nordstrom as the go-to store for all her favorite brands, a convenient one-stop-shop. - 00:11–00:19 She expresses her love for picking out running outfits for events, highlighting the connection between wellness, community, and style in run clubs. - 00:19–00:25 The creator shares the pink theme of the run club, showcasing various outfit options from different brands. - 00:25–00:28 She concludes by expressing her satisfaction with her purchases for both the run club and the trip, and shares her excitement to wear everything.