How Arrae Advertises on Meta

# Ad summary This image ad features a woman holding a bag of Arrae Tone creatine gummies. She is showing her stomach, and there is a customer quote in a text bubble that highlights the benefits of the product for achieving a 'dream bod' for summer. # Brand positioning Arrae is presented as a brand focused on helping customers achieve their desired body composition goals. The brand promotes a lifestyle that emphasizes fitness and confidence, particularly in time for summer or 'bikini season.' This positioning leans towards an emotional benefit, promising to help customers feel and look their best. Arrae pushes against traditional supplement norms by offering creatine in a gummy form, making it more appealing and accessible to a broader audience. # Product Arrae Tone creatine body composition gummies are designed to help users achieve their dream body. The gummies are formulated with 5g of creatine monohydrate and a body sculpting postbiotic. They are targeted towards individuals looking to improve their physique and achieve visible results, specifically abs, in time for summer or 'bikini season.' The product addresses the barrier of traditional creatine supplements by offering a convenient and enjoyable gummy form, making it easier to incorporate into daily routines. They come in mixed berry flavor. # Visual style The ad has a clean and polished visual style. It features bright lighting and a focus on the product and the person’s physique. The text bubble is designed to mimic a direct testimonial, giving the image a personal and relatable touch. The overall aesthetic is consistent with contemporary social media beauty and wellness trends. # Hooks Headline: my secret to getting my dream bod for summer? arrae Tone. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of wanting to achieve a 'dream bod' for summer but struggling to see visible results. The desire to have defined abs in time for 'bikini season' suggests a frustration with current body composition and a need for an effective solution. # Value propositions - Formulated with 5g of creatine monohydrate and a body sculpting postbiotic, these creatine gummies made my abs appear just in time for bikini season # Benefits - these creatine gummies made my abs appear just in time for bikini season # Features - Formulated with 5g of creatine monohydrate - body sculpting postbiotic # Call to action None used. # Social proof - "my secret to getting my dream bod for summer? arrae Tone. Formulated with 5g of creatine monohydrate and a body sculpting postbiotic, these creatine gummies made my abs appear just in time for bikini season" # Point of view - Brand: Showing the product and implying its benefits through the ad's visuals. - Customer: Sharing their personal experience and positive results with the product in the text bubble. # Storyline - The ad opens with a shot of a woman holding a bag of Arrae Tone creatine gummies. The intention here is to focus on a user who has seemingly benefitted from the product. We are experiencing this moment from the brand's perspective. - The next part of the ad involves a customer quote that highlights the gummy's ability to deliver the user's desired summer body, with visibly defined abs, in time for bikini season. This part of the story is intended to persuade potential customers who aspire to the same body. We are experiencing this moment from a customer's perspective.

# Ad summary This ad features a testimonial of a 'verified buyer' sharing their positive experience after using the Arrae MB-1 product. The visual shows the product bottle wrapped with a measuring tape to further emphasize the weightloss. # Brand positioning Arrae is presented as a wellness brand offering solutions for weight management and overall well-being. The brand is positioned in the market as a reliable choice for individuals seeking support for weight loss. The ad promotes a lifestyle of feeling 'ready for summer,' and implies that their supplement helps people reach weight management goals. The tone is relatable, as the brand presents social proof from a verified buyer, suggesting a community-driven approach. # Product The product featured is Arrae MB-1, a supplement aimed at weight loss. It is presented as a solution that helps users lose weight, as highlighted by the quote from a customer who lost 11 pounds in 3 months. The ad addresses the purchase barrier of skepticism by showcasing the positive experience of a verified buyer, building trust and credibility. # Visual style The ad has a clean and minimalist visual style with a focus on the product and its benefit. The production quality is polished, featuring clear product photography. The overall aesthetic is modern and health-conscious, fitting with the wellness category. # Hooks Headline: "I lost 11 pounds in 3 months. Feeling SO ready for summer!!" # Funnel stage Consideration # Pain points The ad addresses the pain point of struggling to lose weight and not feeling ready for summer. # Value propositions - Achieve your weight loss goals and feel ready for summer with a metabolic support supplement. # Benefits - I lost 11 pounds in 3 months. - Feeling SO ready for summer!! # Features - FOR TARGETED METABOLIC SUPPORT (on product label) # Call to action None used. # Social proof - "I lost 11 pounds in 3 months. Feeling SO ready for summer!!" - Kate B., Verified Buyer # Point of view - Customer: A testimonial bubble shares a customer's weight loss success using the product, building trust through a personal endorsement. - Brand: The visual of the product bottle wrapped in a measuring tape serves to visually support the customer's testimonial and reinforce the intended weightloss. # Storyline - The ad starts with a quote from a verified buyer, who shares the message that they 'lost 11 pounds in 3 months' and feels 'SO ready for summer!!'. This message is intended to grab the attention of individuals seeking weight loss solutions, framing the testimonial as a real success story experienced by a customer. - The storyline progresses with the visual element of the Arrae MB-1 product wrapped with a measuring tape. This message is included to visually emphasize the weight loss benefit of the product and reinforcing the consumer's desire to feel 'ready for summer!!'.

# Ad summary This ad features a single gummy on a fork and targets consumers who want to increase the size of their butt without experiencing bloating. It mentions being ready for bikini season. # Brand positioning This brand is positioning itself as a fun and easy way to get the desired body shape for bikini season. It promotes a simple solution with a postbiotic gummy, implying that it is a tasty and convenient way to achieve body sculpting without bloating. The brand is presented as a solution for women who want to improve their physique without compromising their digestive comfort, addressing the common concern of bloating associated with other fitness supplements. # Product The product featured is a body-sculpting postbiotic gummy containing 5g of creatine monohydrate. It is designed to help consumers 'get all the booty and none of the bloat,' addressing the desire for an enhanced physique without the discomfort of bloating. The gummy format suggests it's an easy and enjoyable way to consume the supplement. The product is targeted toward individuals looking to improve their body shape, particularly in preparation for bikini season, highlighting its relevance for those aiming for a toned appearance. # Visual style The ad features a minimalist and clean visual style with a neutral color palette, intended to convey simplicity and sophistication. The image is studio-shot with soft, diffused lighting that emphasizes the product. There are no distracting elements, allowing the viewer to focus on the gummy and its benefits. The typography is elegant and easy to read, contributing to the overall polished look. This style likely aims to increase scannability in-feed by providing a clean and simple message. # Hooks Headline: Get the booty of your dreams before bikini season # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of wanting to improve body shape (specifically 'the booty') for bikini season but experiencing bloating, a common side effect of many body-enhancing supplements. The phrase 'none of the bloat' directly calls out this frustration. # Value propositions - Combines creatine monohydrate and a postbiotic, delivering both body-sculpting and digestive benefits in a single gummy # Benefits - get all the booty - none of the bloat # Features - 5g of creatine monohydrate - body-sculpting postbiotic # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the image is from the brand, which is promoting its product and its benefits. # Storyline - The ad opens with the message 'Get the booty of your dreams before bikini season,' intending to create a desire for a specific body shape and a sense of urgency to achieve it before the summer season. The brand is conveying this message to capture the viewer's attention and highlight the product's potential to help them reach their body goals. - The ad continues by explaining the product's key features: '5g of creatine monohydrate + a body-sculpting postbiotic so you get all the booty and none of the bloat.' The brand is providing this information to showcase the ingredients and their intended effects, emphasizing the benefits of muscle building and reduced bloating. - The image of a single gummy on a fork offers a visual representation of the product, giving potential consumers a clear understanding of the product's appearance and ease of consumption. The brand uses this image to communicate the product's form and demonstrate its accessibility, making it more appealing to those seeking a simple solution.

# Ad summary This ad features a testimonial about Arrae Clear Protein+ being the only thing that keeps the speaker on track after starting a weight loss injection. It showcases the product with lemon and raspberries against a dark red background. # Brand positioning Arrae is presented as a premium wellness brand focused on optimizing health and well-being with its innovative Clear Protein+ supplement. The brand caters to health-conscious individuals, particularly those undergoing weight loss treatments, positioning itself as a crucial component for maintaining muscle and radiance during dietary changes. Arrae seems to be targeting a niche market of individuals willing to invest in high-quality, specialized wellness solutions to complement their specific health journeys, going beyond typical protein supplements and emphasizing overall wellness. # Product Arrae Clear Protein+ is a dietary supplement designed to support individuals, especially those undergoing weight loss treatments. It specifically addresses concerns about losing muscle and maintaining a healthy 'glow' during such treatments. The ad highlights it as an essential product for staying on track, suggesting it integrates seamlessly into a weight loss regimen. The packaging shows the product contains 15g of protein and is low in sodium and sugar, further appealing to health-conscious consumers. # Visual style The ad has a clean, minimalist studio shot aesthetic. The background is a solid, deep burgundy, which complements the packaging color of the product. Soft, diffused lighting is used to highlight the product and fresh fruit, which suggests health and wellness. The layout is simple and focuses on visual appeal to increase scannability in the feed. # Hooks Headline: "I started a new weight loss injection that really suppressed my appetite, and I was worried about losing muscle and my 'glow'. Arrae Clear Protein+ is the only thing that keeps me on track." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of worrying about losing muscle and a healthy 'glow' while undergoing weight loss treatments. # Value propositions - Arrae Clear Protein+ is the only thing that keeps me on track. # Benefits - The only thing that keeps me on track # Features - 15g Protein - Na+ - 0g # Call to action None used. # Social proof - "I started a new weight loss injection that really suppressed my appetite, and I was worried about losing muscle and my 'glow'. Arrae Clear Protein+ is the only thing that keeps me on track." # Point of view - Customer: The top testimonial shares a personal experience and addresses specific concerns about maintaining muscle and 'glow' during weight loss treatments. - Brand: The product display and packaging showcase the product, subtly indicating the brand's promotion of its benefits. # Storyline - The ad opens with a customer testimonial stating, "I started a new weight loss injection that really suppressed my appetite, and I was worried about losing muscle and my 'glow'. Arrae Clear Protein+ is the only thing that keeps me on track." The customer's POV shares their initial concern and then immediately pivots to position Arrae Clear Protein+ as the solution that maintains health during medical weight loss. This creates an immediate sense of credibility and relevance. - The ad then cuts to a product display showing Arrae Clear Protein+ alongside fresh fruit like lemon slices and raspberries. The brand's POV showcases the product in a visually appealing setting, emphasizing the natural and healthy aspect of the protein supplement.

# Ad summary A woman stands indoors wearing shorts that are too big, and she holds out the waist to show how much weight she has lost. She attributes her weight loss to Arrae MB-1 Metabolic Boost supplement. # Brand positioning Arrae aims to position itself as a natural and effective solution for metabolic health and weight management. The brand leans into the idea of offering a 'fauxzempic' alternative, suggesting it can provide similar weight loss benefits to prescription drugs but through natural ingredients. Arrae targets consumers who are health-conscious and looking for a natural boost to their metabolism, and who want to achieve their summer body goals without resorting to pharmaceuticals. The brand promotes a functional approach to wellness, focusing on tangible results like shedding pounds. # Product Arrae MB-1 Metabolic Boost is a dietary supplement designed to aid in weight loss. The supplement claims to help users shed pounds in time for summer, functioning as a natural alternative to prescription weight loss drugs. The product targets individuals looking to slim down and fit into their clothes better. The supplement comes in a jar with a peach-colored label and a white lid, and is highlighted as the key factor in achieving noticeable weight loss results. The ad directly addresses the purchase barrier of wanting to lose weight quickly and effectively, offering a natural solution. # Visual style The ad has a UGC feel, with natural lighting and a simple background, which creates a sense of authenticity. The editing is minimal with static shots. The pacing is slow and consistent. # Hooks Spoken: 00:00–00:08 This Nature's fauxzempic helped me shed 9 pounds just in time for summer. These shorts used to fit snug on me. Text overlay: 00:00–00:08 Nature's fauxzempic helped me shed 9 pounds just in time for summer☀️these shorts used to fit snug on me 🤭 Visual: 00:00–00:02 The woman stands indoors with natural lighting. She is wearing a light grey tank top and light blue denim shorts. She is holding the sides of her shorts, pulling them away from her body to show the excess space around her waist. The camera is positioned at chest level, focusing on her torso and waist. She has a neutral expression, looking down at her shorts. The background is blurred, suggesting an apartment or living space. / 00:02–00:08 The woman is holding a jar of Arrae MB-1 Metabolic Boost supplement in front of her waist. The jar has a peach-colored label and a white lid. She alternates between holding the jar and showing the looseness of her shorts. The camera framing remains the same, focusing on her torso and waist. The lighting is natural, and the background is blurred. # Funnel stage Consideration # Pain points The pain point is wanting to lose weight to fit into clothes better. "These shorts used to fit snug on me." # Value propositions - Shed 9 pounds: Implies noticeable and desirable weight loss - Just in time for summer: Implies timeliness for an upcoming season or event - Nature's Fauxzempic: Implies natural ingredients that work similarly to the drug Ozempic # Benefits - shed 9 pounds just in time for summer - shorts used to fit snug # Features - MB-1 Metabolic Boost # Call to action None used. # Social proof - "This Nature's fauxzempic helped me shed 9 pounds just in time for summer. These shorts used to fit snug on me." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer sharing her personal experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The woman stands in a relaxed posture, holding the sides of her shorts to show they are loose. This is designed to capture attention by presenting a weight loss success story. She is the voice of the story, conveying a personal testimonial. - 00:02–00:08 00:02–00:08 The woman holds the Arrae MB-1 Metabolic Boost jar to the camera. This moment is meant to reveal the product she used to achieve the weight loss. She presents the product, emphasizing its role in her transformation.

# Ad summary A female creator shares her experience with Arrae's Inositol supplement. She adds it to her coffee and shares that it helps with her hormone breakouts. # Brand positioning Arrae presents itself as a natural solution for hormone balance, targeting women who are looking for alternatives to conventional medicine. The brand appears to position itself as a provider of core nutrients for women with hormone imbalances. # Product The product is Arrae's Inositol supplement, described as a women's core nutrient pack in vanilla flavor. It is intended to be added to coffee or other beverages. It promotes metabolic balance, hormone vitality, and cellular energy, addressing issues like hormonal breakouts, inconsistent cycles, low libido, and irregular periods. # Visual style The ad has a UGC aesthetic. It is shot in a brightly lit home kitchen and features a medium camera frame that stays focused on the subject. Editing is minimal with a few simple cuts. The overall style aims to create a casual, approachable tone. # Hooks Spoken: Female 1: Why do no doctors talk about this?? / Female 1: One key ingredient that all women really need to be on that no doctor's gonna tell you about. Text overlay: Why do no doctors talk about this?? Visual: 00:00–00:03: The shot is medium-framed and features a fair-skinned woman with long blonde hair and light makeup. She is wearing a sage green jacket. She is in a kitchen and seated at a white countertop. She is holding a box of 'arrae INOSITOL' core nutrient packs. A glass of coffee sits in front of her. Text overlay: 'Why do no doctors talk about this??' # Funnel stage Middle of funnel (Consideration) # Pain points The ad focuses on the frustration of dealing with 'female issues' and 'messed up hormones,' specifically mentioning hormonal breakouts, inconsistent cycles, low libido, and irregular periods. Visual quote: 'I'm tired of running back and forth to the dermatologist and I'm not getting on Accutane.' # Value propositions - Natural solution to help hormonal breakouts, low libido, and irregular periods # Benefits - Promotes metabolic balance - Hormone vitality - Cellular energy - Helps with hormonal breakouts - Helps with inconsistent cycle - Helps with low libido - Helps with irregular periods # Features - Women's core nutrient pack - Vanilla flavor # Call to action None used. # Social proof - "So I'm really hoping that this will help my hormonal breakouts because y'all know I've been suffering with that" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is delivered from the first-person perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:03 The creator begins by teasing the audience with a product 'no doctor is going to tell you about' to create curiosity and hint at the unaddressed need. - 00:04–00:08 She explains that she has had 'female issues' and 'messed up hormones' since getting her IUD removed. This is designed to create a relatable scenario to connect with the target demographic. - 00:09–00:14 She says she is trying to treat everything the 'natural way' instead of being on medicine, which communicates a preference for natural solutions and sets up the product as the solution. This is told from the creator's perspective. - 00:14–00:21 She shares that she's started using Arrae's Inositol supplement, describing it as a women's core nutrient pack in vanilla flavor that she adds to her coffee. - 00:21–00:26 She then lists the supplement's benefits, including metabolic balance, hormone vitality, and cellular energy. - 00:27–00:34 She expresses her hope that the product will help with her hormonal breakouts and says she is tired of running back and forth to the dermatologist and not getting on Accutane. This is designed to reinforce the customer's pain point. - 00:34–00:41 She lists the problems the supplement is intended to treat, including inconsistent cycles, low libido, irregular periods, and hormonal breakouts, before stating that 'this supplement is gonna be your best friend'. - 00:41–00:49 The video concludes by restating the opening hook, telling the audience this is one key ingredient that all women really need to be on that no doctor is going to tell you about, because it is 'not putting money in the doctor's pocket'. This is designed to drive home the value proposition and spark engagement.

# Ad summary A female creator describes the benefits of using Arrae Inositol Women's Core Nutrient to promote hormone balance and improve overall well-being. She begins by talking about how people have been lied to, because working on your hormones can help you glow up mentally and physically. She holds up a single-serving packet and highlights that it helps with cravings, mood balance, and overall hormone regulation. # Brand positioning Arrae is positioned as a modern wellness brand focused on natural supplements that promote balance and holistic well-being, particularly for women. The brand aligns with a lifestyle of self-care and empowerment, suggesting that true beauty and health come from within by addressing hormonal imbalances. Instead of covering up issues or offering quick fixes, Arrae targets root causes to deliver lasting benefits and is positioned as a daily essential rather than a once-a-month solution, distinguishing it from traditional period-focused products. # Product Arrae Inositol Women's Core Nutrient is a quick-dissolving supplement designed to address various hormonal imbalances in women. It is presented as a woman's core nutrient that is a daily essential for hormones to help with cycle regularity, cravings, mood balance, and other hormone-related effects on day-to-day life. The product comes in individual packets of vanilla-flavored powder for easy consumption and is differentiated as a root-cause solution to help balance hormones as a whole, not just address one problem. # Visual style The ad has a polished UGC aesthetic, with a clean and bright environment. The editing style consists of quick cuts between medium shots and close-ups, with static camera angles. The pacing is consistent, and the overall tone is friendly and informative. # Hooks Spoken: 00:00–00:01 Female 1: My girls, we have been lied to. Text overlay: 00:00–00:05 We've been LIED TO Visual: 00:00–00:05 Medium shot of a woman with long brown hair standing indoors in front of blurred decor and a potted plant; she is wearing a taupe sweatshirt and speaking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with hormonal imbalances and their effects on skin, mood, and overall well-being, emphasizing that these issues are not just a once-a-month problem but affect daily life: “I saw that with my skin when I started getting hormonal acne this past summer. And with hormones, they don't just affect you once a month, it's truly every single day.” # Value propositions - Inositol is your new favorite for a glow up that actually lasts. - This is different because it helps on a day-to-day basis, it's not formulated to just one problem you're having. It targets the key root of the problem # Benefits - Helps with cycle regularity - Helps with cravings - Helps with mood balance - Balances your hormones # Features - Quick dissolving supplement - Women's core nutrient # Call to action None used. # Social proof - “I've been using Arrae supplements, especially for their debloating.” – Female 1 (Creator) # Point of view - Customer 100% – The entire video is communicated through the lens of a woman who uses the product. # Storyline - 00:00–00:05 00:00–00:05 The creator addresses her audience and claims that they have been lied to, implying the key to glowing up mentally and physically is working on hormones. - 00:05–00:08 00:05–00:08 She then shares that she experienced hormonal acne this past summer. - 00:08–00:13 00:08–00:13 She explains the everyday effect of hormones and then introduces Arrae supplements as a solution, especially for their debloating benefits. - 00:13–00:25 00:13–00:25 The creator introduces the Inositol Women’s Core Nutrient and explains that this is a quick-dissolving supplement that is your new daily essential for hormones. - 00:25–00:32 00:25–00:32 She shares the hormone-related benefits of the supplement. - 00:32–00:39 00:32–00:39 The creator explains that the supplement is different because it helps on a day-to-day basis and targets the key root of the problem. - 00:39–00:45 00:39–00:45 She closes by saying that the supplement will help balance your hormones as a whole and encourage the viewer that it will be your new favorite.

# Ad summary A woman shows the camera the Arrae supplement she adds to her coffee in an effort to treat hormonal acne. # Brand positioning Arrae is positioned as a natural remedy for hormone-related issues. The brand presents itself as a natural alternative to traditional medicine with the intention of helping women balance their hormones. The brand pushes back against norms in the medical industry, suggesting doctors may not always provide the best solutions. # Product The Arrae supplement is a women's core nutrient pack designed to promote metabolic balance, hormone vitality, and cellular energy. It is implied that it can help with hormonal breakouts, inconsistent cycles, low libido, and irregular periods. The supplement comes in individual vanilla flavored packets, which can be added to coffee. # Visual style The visual style appears as UGC content filmed selfie-style. It is filmed in a home kitchen with natural lighting. # Hooks Spoken: Female 1: I'm tired of running back and forth to the dermatologist and I'm not getting on Accutane. Text overlay: How I'm treating my hormonal acne / I'm tired of running back and forth / to the dermatologist and / I'm not getting on Accutane. Visual: 00:00–00:03 The camera is at chest level, selfie-style, looking directly at the woman. She is blonde, fair skinned, has on a green two-piece set, and is standing in her kitchen. She is talking to the camera while stirring a beverage in a glass. There is a coffee maker to her left and a white box of Arrae supplements in front of her. # Funnel stage Consideration # Pain points The ad speaks directly to the struggle with hormonal acne, inconsistent cycle, low libido, and irregular periods. It acknowledges that people may be tired of going to the dermatologist, and don't want to get on Accutane. The ad states, "I'm tired of running back and forth to the dermatologist and I'm not getting on Accutane." # Value propositions - Natural approach to treating hormones - A key ingredient that all women really need # Benefits - Promotes metabolic balance - Promotes hormone vitality - Promotes cellular energy # Features - Vanilla flavor - Women's core nutrient pack - Comes in individual packets # Call to action None used. # Social proof - "I'm really hoping that this will help my hormonal breakouts because y'all know I've been suffering with that" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer making coffee and talking about a women's supplement. # Storyline - 00:00–00:11 The woman shares she is tired of going back and forth to the dermatologist, and doesn't want to get on Accutane, so she is taking a natural approach instead. - 00:11–00:15 She says she's taking the Arrae women's core nutrient pack. - 00:15–00:18 She says the nutrient pack is vanilla flavored, so she puts it in her coffee. - 00:18–00:28 She shares that the supplement promotes metabolic balance, hormone vitality, and cellular energy. She hopes this will help her hormonal breakouts. - 00:28–00:34 She says if you struggle with inconsistent cycles, low libido, irregular periods, and hormonal breakouts, then this supplement is going to be your best friend. - 00:34–00:42 She says this is one key ingredient that all women really need to be on that no doctor's going to tell you about because it's not putting money in the doctor's pocket.

# Ad summary The ad features a list of reasons to take Clear Protein+ while on a glp-1 journey. # Brand positioning Clear Protein+ positions itself as a must-have supplement for people on a glp-1 journey, as shown by the text, "If you're taking / , you NEED to be taking this." The brand emphasizes the importance of protein, collagen, and electrolytes to mitigate potential side effects associated with glp-1 treatments, making it clear that it prioritizes health and wellness. The brand also follows category norms by including supplement facts on the packaging. # Product Clear Protein+ is presented as a supplement containing protein, collagen, and electrolytes. The product is for people taking glp-1 medications. The ad emphasizes the inclusion of protein to prevent muscle loss, collagen to protect against hair thinning and skin drooping, and electrolytes to alleviate nausea and promote hydration. The product is packaged in a single-dose, tear-open red stick pack. The on-pack label text includes: "CLEAR PROTEIN+", "15G", "PROTEIN", "ELECTROLYTES", "Na+", and "0G" which appears to directly reference the sugar content. The ad focuses on making sure the consumer knows that this is the right supplement to take when taking glp-1 medications. # Visual style The ad uses a minimalist, informative visual style reminiscent of user-generated content, likely shot on a smartphone. The background is simple, and the use of chat bubbles mimics a direct conversation or Q&A format. The lighting is soft, creating a relaxed feel. This approach aims for a relatable and accessible tone. # Hooks Headline: If you're taking /, you NEED to be taking this # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the potential side effects of glp-1 medications. "Protein to make sure it's not dissolving your muscles, collagen to protect from hair thinning and skin drooping, electrolytes to get rid of nausea and keep you hydrated." # Value propositions - Protein to maintain muscle mass - Collagen to protect against hair and skin problems - Electrolytes to alleviate nausea and maintain hydration # Benefits - Protein to make sure it's not dissolving your muscles - Collagen to protect from hair thinning and skin drooping - Electrolytes to get rid of nausea and keep you hydrated # Features - Protein - Collagen - Electrolytes # Call to action None used. # Social proof - The question "Tips for someone starting their glp-1 journey?" is an example of social proof, it is framed as an AMA (Ask Me Anything) question from the audience. This suggests that others are interested in, or already taking, glp-1 medications and seeking advice. # Point of view - External source: The question "Tips for someone starting their glp-1 journey?" is from an external source because it is framed as an AMA (Ask Me Anything) question from the audience. - Brand: The statements promoting the product's benefits and the necessity of taking it come from the brand, positioning itself as an authority in addressing specific concerns related to glp-1 treatments. # Storyline - From the customer's perspective, the ad opens with a question about tips for someone starting a glp-1 journey, setting the stage to address a potential customer's specific need. - From the brand's perspective, it's stated that if you are taking glp-1 medications, "you NEED to be taking this," establishing the product as an essential supplement. - From the brand's perspective, a numbered list breaks down the benefits of three components: protein, collagen, and electrolytes, explaining why each is important for users on a glp-1 journey.

# Ad summary A woman stands in her kitchen and talks about how the Arrae Inositol supplement helps her hormonal breakouts. # Brand positioning Arrae presents itself as a natural wellness brand that offers supplements for women with hormonal issues. The brand positions itself as an alternative to conventional medicine, suggesting that its products provide solutions that doctors might not recommend because they don't financially benefit them. The brand aims to occupy a space in the consumer's mind as a trusted source of information and effective, natural solutions for hormonal imbalances. # Product Arrae Inositol is a women's core nutrient pack in vanilla flavor. The supplement contains a key ingredient that is essential for women's health, specifically targeting hormonal breakouts. It is presented as a natural alternative for those who are tired of traditional dermatological treatments or prefer not to use medications like Accutane. The product comes in individual stick packs, making it easy to add to beverages like coffee, providing a convenient way to address hormonal issues through daily consumption. # Visual style The ad has a casual, UGC-style aesthetic. The editing is simple with static shots. The production quality appears to be medium-quality, with natural lighting and a home setting. The pacing is conversational. # Hooks Spoken: 00:00–00:05 [Speaking directly to the camera] Inconsistent cycle, low libido, irregular periods, hormonal breakouts, this supplement's gonna be your best friend. Text overlay: 00:00–00:05 Irregular period? Low libido? / 00:02–00:05 Hormonal breakouts? / 00:03–00:05 It's ALL connected Visual: 00:00–00:05 The shot shows a woman with long blonde hair, wearing a sage green pajama set. She is standing in a kitchen next to a countertop while preparing a coffee. Text overlay: "Irregular period? Low libido? Hormonal breakouts? It's ALL connected." # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of dealing with hormonal breakouts and the desire to find a solution that doesn't involve constant visits to the dermatologist or taking medication like Accutane. "I'm tired of running back and forth to the dermatologist and I'm not getting on Accutane." # Value propositions - Convenient way to address hormonal issues through daily consumption by adding the supplement to beverages like coffee - Natural alternative for those who prefer not to use medications like Accutane # Benefits - Helps with hormonal breakouts - Provides essential nutrients for women's health - Alternative to traditional dermatological treatments # Features - Women's core nutrient pack - Vanilla flavor - Contains key ingredient # Call to action None used. # Social proof - "I actually started doing this" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer who has been using the product and sharing her personal experience and opinions. # Storyline - 00:00–00:05 00:00–00:05 The woman starts by addressing common issues like irregular periods, low libido, and hormonal breakouts, implying that these issues are all interconnected. - 00:05–00:06 00:05–00:06 She introduces the supplement as a potential solution to these problems. - 00:06–00:10 00:06–00:10 She shares her personal experience of using the product. - 00:10–00:11 00:10–00:11 She explains that everything is connected to your hormones. - 00:11–00:16 00:11–00:16 She expresses hope that the supplement will help with her hormonal breakouts, noting that she has been suffering from them. - 00:17–00:19 00:17–00:19 She mentions that she is tired of running back and forth to the dermatologist and doesn't want to take Accutane. - 00:20–00:24 00:20–00:24 She highlights the supplement's key ingredient that she believes all women should be taking, which doctors may not recommend. - 00:25–00:27 00:25–00:27 She states the reason is because the supplement does not put money in the doctor's pocket, suggesting a conflict of interest in traditional medical recommendations.

# Ad summary This ad features a user testimonial about a clear protein product. The visual shows the product packaging surrounded by fresh raspberries, emphasizing the raspberry flavor. The testimonial highlights the unexpected good taste of the protein, aiming to overcome common perceptions of protein products. # Brand positioning The brand is presented as innovative and focused on taste, particularly within the protein supplement category. It aims to defy the expectation that protein products are unpalatable by offering a clear protein option that tastes surprisingly good. The brand positions itself as a provider of enjoyable and effective protein supplements, appealing to consumers who prioritize both health and taste. # Product The product is a clear protein supplement, specifically the Raspberry Medley flavor. It comes in a single-serving stick pack, making it convenient for on-the-go consumption. Each serving contains 15g of protein, electrolytes (Na+), and 0g of sugar. The packaging highlights the raspberry flavor, suggesting a refreshing and enjoyable taste experience. The ad addresses the common purchase barrier of protein supplements tasting unpleasant by emphasizing the surprisingly good taste of this clear protein option. # Visual style The ad has a clean and bright aesthetic, with a focus on showcasing the product and its raspberry flavor. The use of natural light and fresh raspberries gives it a fresh and appealing look. The overall style is simple and straightforward, emphasizing the product's key features and benefits. # Hooks Headline: Didn't think protein could taste this good - I was wrong 🙌🙌 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration that protein supplements often taste unpleasant. The quote "Didn't think protein could taste this good - I was wrong" directly counters this perception. # Value propositions - Clear protein that tastes good - 15G of grass-fed protein with 0g of sugar # Benefits - Good taste - Clear protein # Features - 15G GRASS-FED PROTEIN - Na+ ELECTROLYTE BLEND - 0G SUGAR - RASPBERRY MEDLEY # Call to action None used. # Social proof - "Didn't think protein could taste this good - I was wrong" - Customer # Point of view - Customer: The top caption expresses surprise and satisfaction with the product's taste, indicating a positive user experience. - Brand: The product and raspberry arrangement visually promote the product and its flavor. # Storyline - The ad opens with a testimonial from a customer who was initially skeptical about the taste of protein supplements. The message conveys surprise and satisfaction with the product's flavor, suggesting it exceeded expectations. The perspective is from a customer sharing their personal experience. - The visual reinforces the raspberry flavor by surrounding the product with fresh raspberries. This is intended to visually communicate the product's taste and appeal. The perspective is from the brand, showcasing the product in an appealing context.

# Ad summary This ad promotes Inositol stick packs, a supplement designed to support hormone and metabolic signaling in women with PCOS. The ad features a woman sharing her experience with PCOS and how the supplement has helped her with cycle regularity, clearer skin, and balanced energy. She highlights the convenience of the vanilla-flavored, dissolve-on-the-tongue stick packs that require no water, and their 40 to 1 ratio. # Brand positioning The brand is presented as a provider of a convenient and research-backed supplement designed to alleviate symptoms of PCOS. The brand aligns with a wellness-focused lifestyle, aiming to empower women to manage their PCOS symptoms effectively. It differentiates itself by offering a user-friendly, on-the-go solution in the form of dissolvable stick packs, pushing against the norm of traditional pills or powders. The brand positioning is both functional (supporting hormone and metabolic signaling) and emotional (empowering women to take control of their health). # Product The Inositol supplement is advertised as a convenient and effective solution for women with PCOS. It comes in the form of daily stick packs that dissolve on the tongue, with a vanilla flavor and no water needed. The supplement supports cycle regularity, clearer skin, and balanced energy. It works by supporting hormone and metabolic signaling to help the body communicate better with itself. It uses the 40 to 1 ratio, which is referenced in PCOS research. The ad emphasizes that it's easy to stay consistent with, making it worth trying for women seeking relief from PCOS symptoms. # Visual style The ad has a polished, natural aesthetic, reminiscent of UGC content created by an influencer. The editing style features static shots with smooth transitions. The production quality feels like a hybrid between UGC and a commercial, supporting an informative yet casual tone aimed at a specific audience. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:03 I have PCOS, it's the leading cause of infertility, and it's not spoken about enough, Text overlay: 00:00–00:03 This is NOT spoken about enough / 00:01–00:03 I have PCOS. It's the leading cause of infertility Visual: 00:00–00:03 The shot features a medium close-up of a woman with long, dark hair, wearing a beige cardigan and white pants, sitting in a white armchair. The background is a neutral-toned wall with a white door and a vase of pink and white flowers on a side table. She's holding a small, black lavalier microphone near her chest and gesturing with her hands as she speaks. The lighting is soft and natural. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the disruption of cycle regularity, skin issues, and unbalanced energy caused by PCOS, as well as the lack of open discussion about the condition. "I have PCOS. It's the leading cause of infertility and it's not spoken about enough." # Value propositions - Convenient daily stick packs: Dissolve on your tongue with vanilla flavor and no water needed, making it easy to stay consistent. - Addresses multiple PCOS symptoms: Supports cycle regularity, clearer skin, and balanced energy. - Research-backed formula: Uses the 40 to 1 ratio referenced in PCOS research. # Benefits - Support cycle regularity - Clearer skin - Balanced energy - Helps your body communicate better with itself - Easy to stay consistent with # Features - Daily stick packs - Dissolve on your tongue - Vanilla flavored - No water needed - 40 to 1 ratio # Call to action None used. # Point of view - Customer 100% – The ad is delivered from the perspective of a woman who uses the product, sharing her personal experience and offering recommendations. # Storyline - 00:00–00:04 00:00–00:04 The creator introduces herself, explaining that she has PCOS and emphasizing that it is the leading cause of infertility and not spoken about enough. This sets up the problem she aims to address, positioning her as an advocate and relatable figure for other women facing similar challenges. - 00:04–00:07 00:04–00:07 The creator reveals that everything changed when she discovered a supplement for PCOS called Inositol. This marks a turning point in the narrative, transitioning to the solution phase. The creator's perspective highlights the personal impact of the product. - 00:07–00:14 00:07–00:14 She details the benefits of Inositol, noting that it supports cycle regularity, clearer skin, and balanced energy—addressing common PCOS symptoms. The intention is to showcase the positive impact of the supplement. She conveys a confident and informative tone, highlighting the functional aspects of the product. - 00:14–00:19 00:14–00:19 The creator explains how the supplement works, stating that it supports hormone and metabolic signaling, helping the body communicate better with itself. The intention is to provide a scientific basis for the product's efficacy. She conveys a knowledgeable tone, establishing credibility. - 00:19–00:27 00:19–00:27 The creator highlights the convenience of the product, emphasizing that it comes in daily stick packs that dissolve on the tongue, are vanilla flavored, and require no water. This aims to address potential barriers to use by emphasizing ease and convenience. She conveys an enthusiastic tone, showcasing the product's user-friendliness. - 00:27–00:34 00:27–00:34 The creator explains that the product uses the 40 to 1 ratio, referencing its scientific backing from PCOS research. This is intended to add credibility and emphasize the product's effectiveness. She conveys a confident tone, reinforcing the product's value. - 00:34–00:39 00:34–00:39 The creator asks what has been working for the audience if they also have PCOS, encouraging them to share their experiences. This is a call to action, promoting community engagement and emphasizing the importance of discussing the condition. The creator comes across as friendly and inclusive.

# Ad summary This ad uses a testimonial to promote Arrae supplements for weight loss. A customer is quoted as saying they lost 11 pounds in 3 months and feel ready for summer. The product is featured in the center of the ad with a measuring tape wrapped around it. # Brand positioning Arrae is positioned as a provider of health supplements that address common concerns such as weight management. The brand creates a sense of lifestyle enhancement, with the testimonial focusing on the positive emotion of feeling ready for summer. The brand does not explicitly push against category norms or competitor behaviors; rather, it leverages user-generated content, focusing on functional benefits (weight loss) and emotional outcomes (feeling ready for summer). # Product Arrae MB-1 is a supplement that assists with weight loss, as communicated through a user testimonial. The ad does not explicitly state who the product is for, but the use of 'ready for summer' implies it is for those seeking to slim down for the summer season. The ad shows the Arrae product as a small jar, presumably containing the supplement in pill form. The testimonial addresses the purchase barrier of product effectiveness, by showcasing tangible weight loss results. The jar of pills is displayed wrapped with a measuring tape to emphasize the weight management aspect. # Visual style The ad has a clean, polished, studio-shot production quality. The visual motif centers around the product and measuring tape, using a testimonial and soft color palette. The image treatment involves subtle color grading to enhance the natural tones. The typography is integrated in a classic, legible style. # Hooks Headline: “I lost 11 pounds in 3 months. Feeling SO ready for summer!!” # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of wanting to lose weight quickly to feel ready for summer. # Value propositions - Achieving weight loss results in time for summer. # Benefits - I lost 11 pounds in 3 months. - Feeling SO ready for summer!! # Features - MB-1 # Call to action None used. # Social proof - “I lost 11 pounds in 3 months. Feeling SO ready for summer!!” – KATE B. # Point of view - Customer: The testimonial at the top of the image provides the customer's direct experience and endorsement of the product, as demonstrated by their specific weight loss results and excitement. - Brand: The positioning of the product with a measuring tape reinforces the brand's weight loss messaging. # Storyline - The ad opens with a direct customer quote stating, “I lost 11 pounds in 3 months. Feeling SO ready for summer!!”. The purpose of this testimonial is to immediately showcase the product's effectiveness and create excitement and anticipation for the summer season. This part of the story is told from the customer's point of view, highlighting their personal experience and success with the product. - The product, Arrae MB-1, is visually centered in the ad with a measuring tape wrapped around it. This is included to visually underscore the testimonial's message of weight loss and to draw direct association between the product and the promised results. The ad is presenting the product from the brand's perspective, reinforcing its functional benefit of assisting in weight management.

# Ad summary A woman in her car shares her experience with PCOS and how Arrae Inositol has helped her manage her symptoms. # Brand positioning Arrae positions itself as a provider of supplements designed to support women's health and well-being. The brand promotes itself through an authentic testimonial by someone who has struggled with PCOS. By focusing on the clinically studied 40 to 1 ratio of Myo-Inositol to D-Chiro-Inositol, Arrae emphasizes a functional approach to wellness. # Product Arrae Inositol is a supplement designed to support women with PCOS. It contains a clinically studied 40 to 1 ratio of Myo-Inositol to D-Chiro-Inositol, plus folate. It comes in single-serving packets, eliminating the need for pills and making it easy to take. It has a vanilla flavor. The product helps to get shorter periods, balance blood sugar, and provide more steady energy. # Visual style The ad has a polished UGC feel with static shots and smooth transitions. The production quality has a natural look and feel which supports the testimonial format. The ad maintains a consistent pace. # Hooks Spoken: 00:00–00:02 I was diagnosed with PCOS over 20 years ago. Text overlay: 00:00–00:40 The PCOS support I wish I found sooner / 00:01–00:13 I was diagnosed with PCOS over 20 years ago. Visual: 00:00–00:02 Close up shot of a woman in a car. She is fair-skinned with long blonde hair and is wearing a black top. The background is out of focus but you can see the car's dashboard. # Funnel stage Consideration # Pain points PCOS symptoms can be debilitating, causing long periods, painful cysts, hormone imbalance, and weight gain. The pain point is signaled when the speaker says, "I was diagnosed with PCOS over 20 years ago. I had high androgens, painful cysts, two week long periods, and really bad weight gain from my hormone imbalance." # Value propositions - Clinically studied 40 to 1 ratio of the Myo-Inositol to D-Chiro-Inositol, which is in all of the PCOS research, and it also has folate, which means it's an all-in-one. - It comes in single-serving packets. Yes, that means no pills, so easy to take. - Just rip the top off, take it, and the vanilla flavor is so good. # Benefits - Helps get shorter periods - Balances blood sugar - More steady energy - No pills - Easy to take # Features - Clinically studied 40 to 1 ratio of the Myo-Inositol to D-Chiro-Inositol - Folate - Single serving packets - Vanilla flavor # Call to action None used. # Social proof - "It has helped me get shorter periods, balance my blood sugar, and my energy is so much more steady" – Female 1 (Customer) - "I've been clear of PCOS for 13 years and there will be not a single day that I go without it" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the point of view of a customer of the brand giving a testimonial. # Storyline - 00:00–00:12 00:00–00:12 The speaker introduces herself as someone who has been diagnosed with PCOS for over 20 years and details her specific symptoms including high androgens, painful cysts, two week long periods, and really bad weight gain. This conveys the intention to address a specific problem faced by a specific group of people, and sets up the credibility of the speaker to speak to the product. - 00:12–00:19 00:12–00:19 The speaker states that Inositol has helped her since the beginning of her journey. The intention is to establish the product as a solution, and builds anticipation for a product reveal. - 00:19–00:36 00:19–00:36 The speaker specifies that the product she would recommend is Arrae Inositol, which has the clinically studied 40 to 1 ratio of Myo-Inositol to D-Chiro-Inositol, which is in all of the PCOS research, and it also has folate, which means it's an all-in-one. The intention is to show that Arrae Inositol is a science-backed option. - 00:36–00:47 00:36–00:47 Continuing from the previous beat, she states that Inositol is a non-negotiable in my daily routine. It has helped me get shorter periods, balance my blood sugar, and my energy is so much more steady. The intention is to present the product as a reliable solution to the viewer's problems. - 00:47–00:55 00:47–00:55 The speaker states that she's been clear of PCOS for 13 years and there will be not a single day that I go without it. The intention is to build more credibility and convey how strongly she believes in the product. - 00:55–01:14 00:55–01:14 The speaker explains that the best thing about the Arrae Inositol is that it comes in single-serving packets. Yes, that means no pills, so easy to take. Just rip the top off, take it, and the vanilla flavor is so good. She takes the product on camera. The intention is to showcase the benefits and format of the product and invite the viewer to envision themselves using it.

# Ad summary The ad promotes Arrae Clear Protein+ as a way to keep muscle during a GLP-1 weight loss journey. It features the protein packet balanced on a glass of water with raspberries. # Brand positioning Arrae is presented as a health and wellness brand focused on supporting individuals during their weight loss journeys, particularly those using GLP-1 medications. The brand emphasizes the importance of maintaining muscle mass while losing weight, positioning itself as a provider of clean protein that caters to this specific need. The brand aligns with a health-conscious lifestyle, prioritizing muscle health during weight loss. # Product Arrae Clear Protein+ is a clean protein supplement designed to support muscle maintenance during weight loss, specifically for individuals on a GLP-1 journey. The product is packaged in a single-serving maroon packet and delivers clean protein to feed muscles, ensuring the right kind of weight loss. This product combats the potential loss of muscle mass during GLP-1-induced weight loss, offering a solution that supports muscle health with a clean protein source. The ad highlights that it contains 15g of protein, Na+, and 0g of sugar. # Visual style The ad features a clean, well-lit, studio-shot image with a focus on the product and its ingredients. The color palette is warm and earthy, with a soft, inviting tone. The typography is elegant and legible, and the composition is balanced and visually appealing. Overall, the visual style is designed to communicate health, wellness, and sophistication. # Hooks Headline: The secret to keeping muscle during your GLP-1 journey # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of muscle loss during weight loss, specifically when using GLP-1 medications. The ad language directly mentions, "The secret to keeping muscle during your GLP-1 journey," indicating that muscle loss is a known concern for people on this type of weight loss journey. # Value propositions - Losing the right kind of weight by feeding your muscles the clean protein they need. # Benefits - Ensure you're losing the right kind of weight by feeding your muscles the clean protein they need. # Features - Clean protein # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is seen in the headline, body text, and product display, aiming to educate and persuade viewers about the importance of maintaining muscle mass during weight loss journeys with the support of their protein product. # Storyline - The ad opens by revealing "The secret to keeping muscle during your GLP-1 journey," capturing the viewer's attention by addressing a common concern related to weight loss medications. This message is delivered from the brand's POV, aiming to entice anyone using GLP-1 medications and looking for help in maintaining muscle mass during weight loss by creating a sense of curiosity. - The ad continues by stating, "Ensure you're losing the right kind of weight by feeding your muscles the clean protein they need," further elaborating on the secret by explaining how the product helps maintain muscle mass during weight loss. This is told from the brand's POV, elaborating on the headline by providing details on how the product helps the viewer to ensure they are losing the right weight. - The ad showcases the Arrae Clear Protein+ packet balanced on a glass of sparkling water with raspberries, visually reinforcing the concept of clean protein and a refreshing consumption method. This is shown from the brand's POV, offering visual support to the brand's claims of muscle maintenance with a refreshing and clean protein.

# Ad summary This ad features a woman promoting Arrae Tone Creatine Gummies. She shows the product packaging and highlights benefits like increased strength, energy, toned physique, no bloating or bulking, and improved brain function. The ad suggests these gummies are ideal for preparing for summer. # Brand positioning Arrae is presented as a brand focused on wellness and fitness supplements, specifically designed to help women achieve a toned physique and increased energy without unwanted side effects like bloating or bulking. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective solutions for enhancing physical performance and cognitive function. Arrae aligns with a lifestyle that prioritizes fitness, health, and convenience, offering a gummy format that is easy to incorporate into daily routines. The brand pushes against the norm of traditional creatine supplements, which often come in powder form and are associated with muscle bulk, by offering a more accessible and appealing alternative for women. # Product Arrae Tone Creatine Gummies are a dietary supplement designed to enhance strength, energy, and muscle tone without causing bloating or bulking. These gummies are marketed towards women looking to improve their physical fitness and cognitive function. The product claims to provide increased strength and energy, contribute to a toned physique, eliminate bloating and bulking, and resolve brain fog. These gummies are intended for daily use, especially for those preparing for summer. The gummy format addresses the purchase barrier of traditional creatine supplements, which can be unpalatable or inconvenient for some users. # Visual style The ad has a casual, UGC feel with natural lighting and a simple background. The editing is minimal, with static shots and smooth transitions. The production quality appears to be a hybrid of UGC and polished commercial, supporting a relatable and trustworthy tone. The pacing is consistent, with static shots held for several seconds. # Hooks Text overlay: 00:00–00:11 Started taking these creatine gummies to prep for summer. I feel stronger than ever, I have way more energy, and I’m feeling so toned. No bloat, no bulk, AND my brain fog is GONE Visual: 00:00–00:11 The shot features a woman indoors, standing in front of a couch. She is wearing a light gray cropped tank top and light blue denim shorts. She holds a white package of 'arrae TONE' creatine gummies in her left hand. The camera is stationary, focusing on her mid-section and upper body. The lighting is natural, and the background includes a glimpse of the living room with a couch, side table, and a decorative white wooden partition. She is looking towards the camera with a slight smile. # Funnel stage Consideration # Pain points Brain fog, as stated: “My brain fog is GONE” # Value propositions - The gummies provide strength, energy, and toning without bloating or bulking, addressing common concerns about creatine supplements. - Convenient gummy format for easy consumption. # Benefits - I feel stronger than ever - I have way more energy - I’m feeling so toned - No bloat - No bulk - My brain fog is GONE # Features - Creatine gummies # Call to action None used. # Social proof - “Started taking these creatine gummies to prep for summer. I feel stronger than ever, I have way more energy, and I’m feeling so toned. No bloat, no bulk, AND my brain fog is GONE” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a satisfied customer who is sharing her experience with the product. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a woman holding a package of Arrae Tone Creatine Gummies, displaying it to the camera. The initial message introduces the product and its purpose. The woman's perspective is conveyed through the direct display of the product and her body language. - 00:04–00:06 00:04–00:06 The woman points to the package of gummies, emphasizing the brand and product. This moment reinforces the product's identity and aims to draw attention to its branding. This is from the woman's perspective as she shows and handles the package. - 00:06–00:11 00:06–00:11 The woman holds the package close to her chest and moves it slightly, showing it off. This highlights the product as a key component of her fitness routine. This reinforces her endorsement of the product from her personal experience.

# Ad summary This ad for body-sculpting creatine gummies features a hand holding the product in front of a mirror. Summer is coming, and the ad encourages viewers to become unrecognizable by June with the help of these gummies. The creative mimics a phone call and invites the viewer to 'Accept' the gummies. # Brand positioning Arrae positions itself as a provider of body-sculpting gummy supplements, specifically creatine gummies. The brand is presented as a solution for achieving a transformed physique, particularly in time for summer, suggesting a focus on visible results and a sense of urgency. By offering a gummy format, Arrae potentially appeals to consumers seeking a convenient and palatable alternative to traditional supplements. The brand aims to occupy the space of accessible body enhancement through simple daily supplementation, aligning with a lifestyle focused on quick and noticeable improvements. # Product Arrae TONE are body-sculpting creatine gummies designed to help users become 'unrecognizable by June.' The gummies are presented as a simple and enjoyable way to achieve visible physique improvements in time for summer. They come in a resealable pouch, featuring a 'Sour Green Apple' flavor, and are sold in quantities of 60 gummies. The packaging highlights that the gummies contain 5g of creatine, with no additional information listed on the packaging about any other featured ingredients. The ad addresses the pain point of wanting to achieve a summer body transformation in a fun and easy format, promoting the gummies as a solution to expedite the process. # Visual style The ad has a clean, minimalist aesthetic with a focus on the product. The shot is styled to mimic a user-generated content format, with a hand holding the product in a bathroom setting. The lighting is soft and natural, creating a casual and inviting feel. A faux phone call prompt is added to make the ad appear more native to mobile platforms and grab attention. # Hooks Headline: Summer is calling # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire to achieve a summer body transformation, appealing to those who want to be in better shape by June. It implies the frustration of not having achieved the desired physique yet. # Value propositions - Achieve noticeable physique improvements quickly and easily with a tasty sour green apple gummy # Benefits - Become unrecognizable by June # Features - body-sculpting creatine gummy - 60 gummies - SOUR GREEN APPLE - 5g of creatine # Call to action Accept # Social proof - None used. # Point of view - Brand: The brand is telling the viewer that they can achieve their ideal summer body by using these gummies. # Storyline - The ad opens with a direct address to the viewer, stating, 'Summer is calling,' immediately setting a seasonal context and creating a sense of urgency. This messaging is from the brand's perspective to grab the viewer's attention and introduce the theme of the ad. - The narrative continues with the claim, 'Become unrecognizable by June with these body-sculpting creatine gummies,' which is the brand promise. This comes from the brand's perspective and is intended to persuade the viewer that the product offers a fast route to noticeable body transformation. - The final beat mimics a phone call with an 'Accept' button that directly prompts engagement. This visual and the implied context comes from the customer's perspective, framing the product as an opportunity the viewer should take.

# Ad summary The ad features two Arrae MB-1 supplement bottles positioned against an orange background, emphasizing the product's connection to achieving a 'dream body' in time for summer. The messaging and visual elements are designed to create urgency and appeal to individuals looking for natural solutions for body wellness. # Brand positioning Arrae is presented as a provider of natural solutions aimed at helping customers achieve their 'dream body,' specifically positioning its MB-1 supplement as a 'nature's fauxzempic.' This suggests that Arrae aims to occupy a space in the consumer's mind as a brand that offers natural alternatives to conventional wellness products, aligning with a lifestyle that prioritizes natural ingredients and holistic well-being. The brand seems to push against the use of synthetic or pharmaceutical solutions, promoting the emotional benefit of feeling good and ready for summer with natural supplements. The focus is on a functional benefit (body wellness) with an emotional appeal (achieving a 'dream body'). # Product The product featured is Arrae MB-1, a dietary supplement presented in a jar filled with capsules. The ad highlights the product as 'nature's fauxzempic,' implying it offers similar benefits to weight management aids but through natural ingredients. The product is for individuals seeking to achieve their 'dream body' in time for summer, suggesting a focus on body wellness and weight management. The ad addresses the purchase barrier of skepticism towards conventional wellness products by positioning MB-1 as a natural alternative. # Visual style The ad features a studio-shot, highly polished image with a focus on product presentation. The visual motifs include clean lines, product focus, and strategic use of color to create a warm and inviting feel. The image treatment includes color grading to enhance the orange tones and background removal to isolate the product. The ad mimics a platform-native style with clean, legible typography integration. The style aims to enhance scannability and stop power in the feed. # Hooks Headline: Summer is Only 2 Months Away # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of not feeling ready or confident in one's body as summer approaches, which is signaled by the text "Your dream body is calling." # Value propositions - Take action with nature's fauxzempic*: Offers a natural alternative to achieve your dream body # Benefits - dream body # Features - nature's fauxzempic # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is consistent throughout the ad, aiming to promote the Arrae MB-1 supplement as a natural solution to help customers achieve their desired body in time for summer, encouraging viewers to take action. # Storyline - The ad opens by stating, "Summer is Only 2 Months Away," creating a sense of urgency. The intention is to grab attention and prompt viewers to consider their body wellness goals in preparation for the season. This is from the brand's perspective. - The ad continues with "Your dream body is calling," which personalizes the message, suggesting that the viewer's ideal self is within reach. This encourages viewers to reflect on their desires and aspirations. This is from the brand's perspective. - Finally, the ad concludes with "Take action with nature's fauxzempic*," directly promoting the Arrae MB-1 supplement as the solution. This prompts immediate action and positions the product as a natural aid to achieve their desired body. This is from the brand's perspective.

# Ad summary An ad for Arrae, a supplement brand. The ad shows a single jar of supplements on a sandy surface. Text above the product promises users can 'become unrecognizable by June with nature's fauxzempic.' # Brand positioning Arrae positions itself as a natural solution for accelerated wellness results, specifically weight loss. The brand presents a slightly edgy and attention-grabbing tone by referencing "nature's fauxzempic," which both acknowledges and playfully challenges the popularity of prescription weight loss drugs like Ozempic. The brand appears to cater to an audience seeking quick and noticeable body transformation through natural means. # Product The featured product is Arrae MB-1, a dietary supplement in capsule form that supports optimized metabolism. The product is housed in a dark brown jar with a light pink label. The ad is focused on achieving visible, rapid body changes by June, potentially alluding to weight loss or body recomposition. # Visual style The ad utilizes a blend of studio shot quality with a desert color palette to capture interest. The composition is simple and clean. The color treatment is warm and sunny, which enhances the product against a muted color background. The overall effect is polished but relatable. # Hooks Headline: THIS IS YOUR SIGN TO LOCK IN FOR SUMMER # Funnel stage Top of funnel # Pain points The pain point addressed is the desire to achieve a significant body transformation quickly, specifically by June, likely for summer. This implies frustration with slow results from traditional methods or the need for a quicker solution. # Value propositions - Become unrecognizable by June with nature's fauxzempic* # Benefits - Optimized Metabolism # Features - Dietary supplement - 60 capsules # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand appears in the top caption, promising a visible transformation and positioning their product as a natural alternative. - Product: The product label is shown in the center, highlighting the specific product being advertised. # Storyline - The ad opens with a message to the viewer: 'This is your sign to lock in for summer.' The message is intended to stop the scroll and create a sense of urgency to capture the user's attention. The POV is coming from the brand who is presenting the viewer with a sign to consider using their product to get ready for summer. - The brand claims that users can 'Become unrecognizable by June with nature's fauxzempic.' This bold statement serves to grab the attention of those looking for fast results with their body transformation goals, especially those who are familiar with the popularity of prescription solutions. The POV is from the brand as they are making a unique promise to potential customers. - The focus is drawn to the Arrae M8-1 jar, showcasing the product that can deliver the promised transformation. This is coming from a product POV, highlighting the specific product the brand is promoting.

# Ad summary This ad highlights the benefits of adding protein, collagen, and electrolytes to your daily diet by showcasing a woman mixing a CLEAR PRO packet into a glass of water. The ad suggests it is essential to take this product when taking other supplements, implying it enhances overall health and wellness. # Brand positioning The brand is positioned as a provider of essential supplements that enhance overall wellness. It emphasizes the importance of combining protein, collagen, and electrolytes in one's daily routine. By suggesting that its product should be taken alongside other supplements, the brand elevates its product as a crucial addition to a health-conscious lifestyle. The brand's tone is informative and subtly persuasive, aiming to integrate its product into the consumer's daily health regimen. # Product The featured product is CLEAR PRO, a supplement powder containing protein, collagen, and electrolytes. It is designed for daily use and comes in individual packets for easy consumption. The product is intended for individuals seeking to support muscle protection, skin and hair health, hydration, and nausea prevention. The key selling points are its comprehensive blend of beneficial ingredients and its convenient, easy-to-use format. The ad targets concerns about nutritional balance, positioning CLEAR PRO as a simple solution to ensure you get the right nutrients. # Visual style The ad has a clean, bright aesthetic with a focus on product demonstration. The editing is simple with static shots and smooth transitions. The production quality is polished, suggesting a professionally produced commercial aimed at conveying reliability and clarity. The ad maintains a consistent pace, emphasizing the ease and simplicity of incorporating the product into a daily routine. # Hooks Spoken: 00:00–00:03: You should not be taking , if you're not taking this Text overlay: 00:00–00:03: You should not be taking , if you're not taking this / 00:00–00:03: ✅ Protein to protect your muscles / 00:00–00:03: ✅ Collagen for skin and hair health / 00:00–00:03: ✅ Electrolytes for hydration and preventing nausea Visual: 00:00–00:03: A woman wearing a white button-up shirt stands in a kitchen. The foreground shows her hands opening a red 'CLEAR PRO PROTEIN+' packet over a glass jar filled with water. She pours the powder into the jar. The background features a marble countertop, a stainless steel toaster, and gray cabinets. A text overlay states, 'You should not be taking , if you're not taking this.' Beneath the jar, there are three bullet points listing the benefits of the product. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not getting the most out of the supplements you're already taking. The quote, 'You should not be taking , if you're not taking this', implies that other supplements are less effective without this product. # Value propositions - Provides protein to protect muscles, collagen for skin and hair health, and electrolytes for hydration and nausea prevention. - CLEAR PRO enhances the benefits of other supplements # Benefits - Muscle protection - Skin and hair health - Hydration - Nausea prevention # Features - Protein to protect your muscles - Collagen for skin and hair health - Electrolytes for hydration and preventing nausea # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, highlighting the product's features and benefits. # Storyline - 00:00–00:03 00:00–00:03: A woman's hands are shown opening a red packet of CLEAR PRO. She is about to pour it into a clear glass jar filled with water. The message is that it's important to take this supplement alongside others for enhanced health and wellness. The ad speaks from the brand's perspective. - 00:03–00:07 00:03–00:07: The woman stirs the powder into the water. The powder dissolves and changes the color of the water. This continues the brand's message, showing how simple it is to mix the supplement into your daily routine.