What is the Podcast ad format?

# Ad summary In a podcast-style advertisement, a man and a woman discuss a new Canva feature called Magic Layers. The man uses the Magic Layers feature to separate components within an image into separate layers. The woman is impressed, recounting a time when this new feature would have been extremely helpful. # Brand positioning Canva is presented as an innovative, accessible design platform that empowers users to easily manipulate and edit images with advanced features like Magic Layers, which simplifies complex tasks. The ad aims to position Canva as a solution for common design challenges, particularly for users who may not have access to original design files or the time to recreate them from scratch. By showcasing a real-world problem and a quick, easy solution, Canva is framed as a practical and efficient tool for overcoming obstacles. # Product The featured product is Magic Layers within the Canva design platform, a feature that allows users to take any flattened image file, like a JPEG, and automatically separate its individual components—such as the background, logo, text, and individual design elements—into distinct, editable layers. This functionality addresses the common problem of needing to make changes to a design when only the final, flattened image file is available. It works by allowing a user to drag and drop an image into Canva, then select the Magic Layers tool to automatically dissect the image into its constituent parts. This enables the user to modify, replace, or reposition individual elements without having to recreate the entire design from scratch. The key benefit of Magic Layers is the time and effort it saves, transforming what could be hours of work into a task that takes just minutes. # Visual style The ad has a relaxed, podcast-like aesthetic with a clean and modern feel. It uses static shots and smooth transitions to maintain a consistent flow. The video alternates between shots of the two individuals and screen recordings of the Canva platform. The background is a solid purple color, and the lighting is soft and diffused, creating a professional yet approachable look. The editing is precise and unobtrusive, focusing on clarity and ease of understanding. The pacing is steady, with cuts timed to match the rhythm of the conversation, which adds a natural, conversational dynamic to the ad. The overall production quality is polished, reflecting a hybrid of commercial and UGC styles, designed to appeal to a tech-savvy audience looking for practical design solutions. # Hooks Spoken: Okay, wait, so you edited the actual image like the flat files that the client sent over? Text overlay: CONVERT JPEG INTO LAYERS WITH CANVA Visual: 00:00–00:03 A woman with long blonde hair is seated in front of a microphone. She is wearing a white jumpsuit and has a necklace. Behind her is a purple backdrop. She looks to her right and speaks. / 00:01–00:03 The camera pans to a screen recording of the Canva platform. A yellow advertisement for Citrus Blast soda is shown. A purple rectangle is on the screen, focusing on the various elements of the image. # Funnel stage Middle of funnel (Consideration) # Pain points The client sent a JPEG file instead of the original editable files: "So you edited the actual image, like the flat files that the client sent over?" # Value propositions - Canva's Magic Layers feature can edit JPEG files that are sent over from a client and allows you to separate the background, logo, and text. # Benefits - The Magic Layers feature separates the background, logo, and text. - The Magic Layers feature allows you to edit JPEG files that are sent over from a client. # Features - Magic Layers feature within Canva # Call to action Go check it out. # Social proof - The woman shares a story about a client who wanted her to change the files, but she did not have access to it. The man explains that with Canva's Magic Layers, it would have only taken her 10 minutes to fix. - The man explains that the client thought he went back to the designer after he used Canva to edit the files. # Point of view - Customer 50% – The ad includes real Canva users who are sharing a problem they faced and a tool that solved their problem. - Brand 50% – The brand voice explains how the Magic Layers feature works within Canva. # Storyline - 00:00–00:03 A woman begins speaking about the time she had to edit an image like flat files. - 00:03–00:05 The man chimes in with how the image was just a JPEG. - 00:05–00:08 The woman asks the man how it was done, and he responds with Magic Layers on Canva. - 00:08–00:09 The man then explains how to use the feature by dragging and dropping an image. - 00:14–00:18 The woman is shocked and replies that it's insane. She then explains how she experienced a similar situation with a client the other day. - 00:19–00:23 The woman explains that the client wanted her to change the files, but she had no access to them. - 00:23–00:28 The man says now you do, talking about the Magic Layers feature, and explains how it would have only taken 10 minutes. The woman then asks if she told them, referring to the client, and the man responds with no. - 00:29–00:31 The woman finishes by saying Magic Layers on Canva and saying to check it out.

# Ad summary This ad for Lovable highlights how the software works with Notion to allow people to create software and apps. The company's co-founder and CTO explains how Lovable leverages Notion's context-heavy environment to make software creation easier. # Brand positioning Notion presents itself as a collaborative workspace that is designed to help users stay organized and productive. The company seemingly targets businesses and creative professionals looking for an all-in-one digital workspace solution. The brand aims to distinguish itself as a versatile platform that accommodates diverse needs, as opposed to niche competitors with limited capabilities. # Product Lovable is a software platform designed for creating software and apps, leveraging the context within other tools like Notion. This allows people to leverage the context to start creating apps and software without the need for deep technical skills. # Visual style The ad has a clean and professional look. The video is shot with a stationary camera. The editing style is smooth transitions, and the production quality is polished and commercial. # Hooks Spoken: Fabian Hedin: It's actually a great time to create start-ups. Text overlay: 00:00–00:01 Visual: 00:00–00:01 A close-up shot of Fabian Hedin speaking. He is a young man with short blonde hair, and he is wearing a black t-shirt. / 00:01–00:02 A medium shot of Fabian Hedin and a man with glasses. Both are sitting in chairs in front of a yellow curtain. # Funnel stage Middle of funnel (Consideration) # Pain points One of the biggest limiting factors in creating software is having the context. # Value propositions - With Lovable plus Notion, you can leverage all the context in Notion to start creating software. # Benefits - Start-ups can be created without deep technical skills - Create software and apps # Features - Software that lets you create software - Leverages the context in Notion - Different AI Tooling # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of the brand by the co-founder and CTO of Lovable. # Storyline - 00:00–00:01 Fabian Hedin, the co-founder and CTO of Lovable, is speaking with a man off-screen. - 00:01–00:07 Hedin explains that it's a great time to create start-ups because you don't need to know all of the technical skills. - 00:08–00:13 Hedin mentions that one can have an unrelated skillset and do something that creates a lot of value. - 00:13–00:23 The ad explains that Lovable plus Notion is a very interesting combo because Notion is a place where a lot of people spend a lot of their time dumping context. - 00:23–00:31 The ad highlights that Lovable is a place where you can create software and apps, but the limiting factor to doing that is context. - 00:31–00:43 The ad closes with the statement that Notion and Lovable are a "match made in heaven" because you can leverage all of the context in Notion to create software.

# Ad summary This ad features a man sitting on a couch, holding a pink package of Rainbow Dust, a natural ADHD blend. He explains that he used to take medication for ADHD but was never a massive fan. He sought a natural alternative and discovered Rainbow Dust, which helps him get into a flow state. The ad also includes a split-screen view of the man and a woman, both speaking into microphones, suggesting a podcast or interview format. # Brand positioning Spacegoods is presented as a brand offering natural alternatives to traditional ADHD medication. The brand aims to occupy a space in the consumer's mind as a provider of natural solutions for focus and productivity. It aligns with a lifestyle that values natural remedies and holistic well-being. Spacegoods pushes against the norm of relying solely on pharmaceutical interventions for ADHD management, offering a functional and natural approach to improving focus and productivity. The brand positions itself as a supporter in managing ADHD and helping individuals achieve a flow state. # Product Rainbow Dust by Spacegoods is a natural ADHD blend designed to help individuals get into a flow state. It is presented as an alternative to traditional ADHD medication. The product contains ingredients like lion's mane, ashwagandha, and cordyceps. The key selling point is its ability to help users focus, achieve a flow state, and enjoy being productive. The ad addresses the purchase barrier of skepticism towards medication by offering a natural alternative. The product is for individuals seeking a natural way to manage their ADHD and improve their focus and productivity. # Visual style The ad has a casual, UGC feel with a conversational tone. The editing style includes quick cuts and split-screen transitions. The production quality is decent, with clear audio and video. The pacing is consistent, with cuts timed to the speaker's pauses. The overall aesthetic is modern and clean, with a focus on the speaker and the product. # Hooks Spoken: 00:01–00:06: Yeah, to be honest, Rainbow Dust is probably the ultimate natural ADHD blend for a lot of people in terms of supporting it and managing it and and helping you get into flow state. Text overlay: 00:01–00:06: is probably / 00:02–00:03: natural ADHD / 00:03–00:04: blend for a lot / 00:04–00:05: of supporting it / 00:05–00:06: and helping / 00:06–00:07: into flow state Visual: 00:01–00:06: The shot features a man sitting on a beige couch with brown pillows. He is wearing a white polo shirt, black pants, and a black baseball cap. He is holding a pink package of Spacegoods Rainbow Dust in his right hand and a black microphone in his left. There is a green package of Spacegoods on the couch next to him. The background is a white wall with a pink light shining on it. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the struggle to focus and achieve a flow state, especially for individuals with ADHD. The man in the ad mentions that he used to take medication for ADHD but was never a massive fan, implying dissatisfaction with traditional medication. # Value propositions - Natural alternative to ADHD medication - Helps you focus and achieve flow state - Enjoy being productive # Benefits - Supports ADHD - Manages ADHD - Helps you get into flow state - Focused energy calm # Features - Natural ADHD blend - Contains lion's mane - Contains ashwagandha - Contains cordyceps # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing his experience with the product. # Storyline - 00:00–00:01 The ad begins with a man sitting on a couch, holding a pink package of Rainbow Dust. - 00:01–00:04 He states that Rainbow Dust is probably the ultimate natural ADHD blend for a lot of people. - 00:04–00:06 He explains that it supports and manages ADHD and helps you get into a flow state. - 00:06–00:07 The scene transitions to a split screen with the man on top and a woman on the bottom. - 00:07–00:09 The man shares that he used to take medication for ADHD. - 00:09–00:12 He mentions that he has taken other medication in the past for different things. - 00:12–00:14 He admits he was never a massive fan of medication. - 00:14–00:16 He wondered what the natural alternative was. - 00:16–00:23 This led him to explore lion's mane and other ingredients like ashwagandha and cordyceps. - 00:24–00:28 He explains that he made that blend to solve his problem of getting into a flow state. - 00:29–00:34 He believes the ability to focus and achieve flow state is about focused energy calm. - 00:34–00:39 He describes flow state as when you are most productive and enjoy being productive. - 00:40–00:43 He reiterates that Rainbow Dust is probably the ultimate natural ADHD blend. - 00:43–00:46 He concludes by saying it supports, manages, and helps you get into flow state.

# Ad summary This ad for Happy Mammoth's Hormone Harmony presents an interview between two blond women, where they discuss the difficulties of menopausal weight gain and the relief of using the brand's natural capsules. The ad leverages social proof by citing 54,000 satisfied customers and ends with an urgent call to action to try the product. # Brand positioning Happy Mammoth is presented as a brand dedicated to providing natural solutions for hormonal imbalances in women experiencing menopause. The brand is positioned as a lifeline for women struggling with weight gain, hot flashes, and the emotional distress associated with hormonal changes, offering a sense of hope and empowerment through its Hormone Harmony capsules. The brand is presented as an antidote to the market's misleading messaging regarding weight loss after 40. # Product The ad features Hormone Harmony capsules by Happy Mammoth, a natural supplement designed to address hormonal weight gain and other symptoms associated with menopause. The capsules are presented as a solution for women experiencing hormonal changes that lead to weight gain, hot flashes, and feelings of disgust towards their changing bodies. The product's USP is its ability to alleviate these symptoms, providing relief and a renewed sense of self. The use occasion is framed as a daily regimen to combat the effects of menopause, with the ad directly addressing the frustration of ineffective menopause supplements. The ad positions the capsules as a lifeline and recommends it to anyone struggling with hormonal changes. # Visual style The ad combines a polished, commercial aesthetic with a UGC feel, blending professional interview footage with relatable, self-shot B-roll of women struggling with their bodies. It uses quick cuts during the B-roll segments to emphasize the fast-paced nature of the struggle, and smooth transitions during the interview segments to create a sense of trust and authority. The pacing is moderate, with some shifts to faster cuts during the B-roll sections. The audio-visual sync is precise, with text and product actions often timed to the beat of the music or key voiceover lines. # Hooks Spoken: 00:00–00:04 Wasted money on menopause supplements that didn't get you the weight loss results you wanted? Visual: 00:00–00:04 Static shot of a brown plastic pill bottle with a white label that reads, “OVERPRICED HORMONE SUPPLEMENTS” in black bold sans-serif font. The bottle suddenly explodes in slow motion, sending shards of plastic, loose capsules, and label fragments flying against an out-of-focus beige background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration and emotional distress associated with menopausal weight gain and hormonal changes, as signaled by the phrase, "Wasted money on menopause supplements that didn't get you the weight loss results you wanted?" # Value propositions - Natural capsules for hormonal weight gain - Hormone Harmony provides relief from hormonal changes # Benefits - Losing weight - Halved hot flashes # Features - Natural capsules - Hormone Harmony # Call to action Help yourself now, before it's too late. # Social proof - “Our faves. The Happy Mammoth ones.” – Female 2 - “I was having 10 to 15 hot flashes a day that basically halved in the first few days.” – Female 2 - “54,000 women raving about them” – Female 2 # Point of view - Customer 50% – The personal struggles and positive experiences of women using the product are shared through first-person testimonials and relatable b-roll. - Brand 50% – The official brand message is communicated through the voices of the interviewers, who emphasize the product's benefits and recommend it to others. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a close-up shot of a bottle labeled "OVERPRICED HORMONE SUPPLEMENTS", which shatters dramatically. This visual metaphor symbolizes the frustration of wasting money on ineffective menopause supplements, setting up the problem that the ad aims to solve. - 00:04–00:10 00:04–00:10 Female 1 appears on screen, framed as a talking head, with the text overlay “Listen to me now.” She directly confronts the viewer, stating that losing weight easily after 40 is "the biggest scam being shoved down our throats," setting a tone of skepticism and challenging common beliefs about menopause and weight loss. - 00:10–00:17 00:10–00:17 Female 1 continues to speak, mentioning that she honestly thought she’d focus on “aging gracefully,” but “these weirdest hormonal changes started happening,” transitioning the discussion to the personal struggles with hormonal changes. - 00:17–00:23 00:17–00:23 Female 1 says she feels like the "ugliest, most disgusting version of yourself you ever have", setting a somber tone as she candidly shares negative body image associated with hormonal changes. - 00:23–00:34 00:23–00:34 Rapid cuts of B-roll footage showing women struggling with their changing bodies; one woman adjusting her top in front of the mirror, another tugging at her skirt, and another fanning herself. These visuals reinforce the emotional pain points and challenges that women face during menopause, connecting with the viewer's experiences and feelings of frustration, discomfort, and anger. - 00:34–00:44 00:34–00:44 Female 1 then mentions how “these natural capsules” from Happy Mammoth, which she started taking, have been her “literal lifeline,” introducing the product as a solution to her hormonal struggles. - 00:44–00:52 00:44–00:52 Female 2 chimes in with “our faves. The Happy Mammoth ones” and continues by describing “I was having 10 to 15 hot flashes a day, that basically halved in the first few days,” which is a first-person testimonial. - 00:52–01:07 00:52–01:07 Female 1 echoes her struggle and disbelief that anything would help and Female 2 again references “54,000 women raving about them” before both women acknowledge there must be a good reason that many women are experiencing the product. - 01:07–01:11 01:07–01:11 The final beat shows Female 1 encouraging viewers to “Help yourself now, before it’s too late,” ending on a note of hope and a call to action.

# Ad summary Spencer Matthews talks about the benefits of Huel and how it fits into a healthy diet. # Brand positioning Huel aims to position itself as a convenient and nutritionally complete meal replacement option for individuals seeking a balanced diet without the complexities of traditional meal planning. It emphasizes simplicity, health, and taste, offering products that eliminate the guesswork of proper nutrition. It stands out for providing all essential vitamins, minerals, protein, fiber, and healthy fats in one product. Huel presents itself as a solution for those who want a quick, reliable, and healthy meal without sacrificing nutritional value or taste. It promotes a lifestyle of health and efficiency, appealing to individuals who value convenience and a no-nonsense approach to nutrition. # Product The product featured is Huel, a nutritionally complete meal replacement designed for convenience and optimal health. Huel is presented as a reliable and efficient way to obtain essential nutrients without the hassle of traditional meal preparation. It includes 26 vitamins and minerals, fiber, protein, and essential fats. The product can be consumed as a shake. It addresses purchase barriers by simplifying nutritional intake, eliminating the need for extensive meal planning, and providing a convenient option for busy lifestyles. The ad emphasizes that Huel provides all the necessary components of a good meal in one product, removing the guesswork from healthy eating. # Visual style The ad has a conversational style with jump cuts. The production quality appears to be hybrid, it has polished commercial aspects but feels casual to align with UGC. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:04 diets and fads and carnivore only and high carbs and high fats you never actually know what works. Text overlay: 00:00–00:04 Diets / 00:00–00:04 fads / 00:00–00:04 carnivore / 00:00–00:04 high / 00:00–00:04 high carbs / 00:00–00:04 high fats Visual: 00:00–00:04: Medium shot of Spencer Matthews from the chest up. He is fair-skinned with dark hair. He wears a black button-down shirt. He is sitting in front of a microphone with a green plant visible in the background. He is speaking. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the confusion and difficulty in determining what works when it comes to diet and nutrition, due to conflicting information from diets, fads, carnivore diets, high carb diets, and high fat diets. 'You never actually know what works' implies the frustration of navigating various nutritional approaches without clear guidance. # Value propositions - All essential products into one product - The work has been done so we don't have to. # Benefits - A good meal # Features - 26 vitamins and minerals - Fiber - Protein - Essential fats # Call to action None used. # Social proof - With the reputation of Huel and what a great business it is, it's clear to me that work has been done that this is clearly a good meal - Spencer Matthews (Founder of CleanCo) # Point of view - Customer 60% – A customer of the product is discussing Huel and how it has simplified the process for him. - Brand 40% – The brand founder is shown and his perspective is conveyed by explaining the genesis of the product. # Storyline - 00:00–00:04 Spencer Matthews is discussing different types of diet plans. - 00:04–00:15 The influencer explains that Huel helps take out the guesswork because it has the essential ingredients you need in your diet. This is conveyed as someone sharing a practical solution. - 00:19–00:23 The founder of Huel explains how the company was created to provide essential products in one product. The viewer experiences this section from the brand's perspective. - 00:23–00:26 The influencer talks about how Huel has done the work so that the consumer does not have to.

# Ad summary This ad promotes Superside, an AI-powered creative team for companies that need help keeping up with creative demand. Two professionals are seated in chairs with a bookshelf in the background. They discuss the demand for fresh creative and the pressure to turn out ads faster than ever before. One professional shares how her team turned to Superside for help and that they have been an excellent partner in creating amazing, beautiful creative fast, inexpensively, and on time. They also use AI, and their ads are performing better than ever. # Brand positioning Superside positions itself as an AI-powered creative team for marketing professionals. It is presented as a solution for businesses struggling to produce fresh creative content quickly and affordably. The brand aims to occupy a space in the consumer's mind as a reliable and efficient partner, offering a new era of creative work that supports existing creative teams by handling extra workloads, improving ad performance, and helping companies keep pace with creative demands. The brand also embraces innovative technologies like AI. # Product Superside is presented as an AI-powered creative team for marketing professionals who are facing pressure to produce ads faster than ever before. It serves as an extension of an existing creative team. The company helps other companies create amazing, beautiful creative fast, inexpensively, and on time. Superside provides support in handling extra work that the client's team is drowning under, which leads to improved ad performance and helps companies keep pace with creative demands. Superside is positioned as a dedicated, on-call creative team that can expand a company's production capacity and extend its team's creative capabilities. # Visual style The ad has a polished feel with simple cuts. The ad features static shots with smooth transitions. The production quality is high-end. The pacing is conversational and consistent throughout the ad. # Hooks Spoken: 00:00–00:08 Man 1: So then as a growth marketer, how do you keep up with the paid demand when your creative team is not able to keep up? Text overlay: SCALING YOUR PAID MEDIA IN 2026 Visual: 00:00–00:08 The shot is split into two sections. The top section shows a white text overlay that reads, "SCALING YOUR PAID MEDIA IN 2026." In the bottom section, a man with medium-length brown hair, light skin, and a trimmed mustache and beard is angled in the shot, facing towards the left of the frame. He is wearing a dark gray denim button-up shirt and black pants. To the left of him is a microphone. The background features a bookshelf. / 00:00–00:08 The bottom section of the shot now features a woman with long, wavy brown hair, light skin, and bangs. She is facing towards the right of the frame, listening to the man. She is wearing a periwinkle-colored sweater. # Funnel stage Middle of funnel (Consideration) # Pain points The central problem is the pressure and difficulty of keeping up with the demands for fresh creative and the need to turn out ads faster than ever before. This is signaled by the line, "It's almost impossible to keep up with today's demands for fresh creative. I get so much pressure to turn out ads faster than we ever have before." # Value propositions - AI produces high-quality ads. - Superside functions as your creative team's creative team, so you get two creative teams. # Benefits - Helps keep pace - Lose ad fatigue - Numbers are through the roof - Amazing, beautiful creative - Fast - Inexpensive - On time # Features - Creative team's creative team - AI # Call to action None used. # Social proof - "And since working with them, we've been able to really keep pace. We've lost our ad fatigue. Our numbers are through the roof. They've really been an excellent partner" – Woman 1 # Point of view - Customer 50% – The woman in the ad is a customer of the brand, and she shares her experience with them. - Brand 50% – The ad includes product claims and product demonstrations. # Storyline - 00:00–00:08 00:00–00:08 A man asks a woman how she keeps up with the demand for paid media when her creative team is not able to keep up. - 00:08–00:21 00:08–00:21 The woman responds by sharing that it is almost impossible to keep up with today's demands for fresh creative. She says that she gets so much pressure to turn out ads faster than they ever have before, and her team was reaching a breaking point. - 00:21–00:25 00:21–00:25 As a solution, the woman shares that they turned to a company called Superside. The man repeats the name, and she confirms the name again. - 00:25–00:36 00:25–00:36 The woman explains that Superside serves as her creative team's creative team and takes on the extra work that her team is drowning under. - 00:36–00:45 00:36–00:45 The woman shares that since working with Superside, they have been able to keep pace, they have lost their ad fatigue, and their numbers are through the roof. She continues by sharing that they have really been an excellent partner. - 00:45–00:52 00:45–00:52 The woman explains that Superside has helped them create amazing, beautiful creative fast, inexpensively, and on time. - 00:52–00:57 00:52–00:57 The woman finishes the ad by saying that they also are using AI with Superside for the first time, and their ads are performing better than ever.

# Ad summary The ad features a male expert discussing the challenges women face after hysterectomy, specifically the 'hormonal cliff' and the inadequacy of HRT. He explains that traditional medicine misses the nutritional depletion caused by organ removal, which ancestral nutrition, following the 'like supports like' concept, can address. He then introduces Primal Queen, a supplement made from six grass-fed beef organs, as a natural solution. The ad showcases various women appearing to suffer from these symptoms before transitioning to a woman unboxing and consuming the product, implying relief. The ad emphasizes the product's natural origins, founder's mission, and offers a 365-day money-back guarantee, concluding with a direct call to action. # Brand positioning The brand, Primal Queen, positions itself as a revolutionary and natural solution in the women's health supplement market, specifically for post-hysterectomy recovery and hormonal balance. It aims to occupy a space that challenges conventional medical approaches by highlighting the nutritional gaps left by surgical interventions that HRT alone cannot fill. The brand aligns with values of ancestral wisdom, natural healing, and a proactive, holistic approach to women's health, promoting empowerment through informed choices. It pushes against the norm of relying solely on pharmaceutical solutions, instead advocating for organ meat supplementation. Its positioning is both functional, by providing essential nutrients, and emotional, by offering relief and a path to restored well-being for women often overlooked by mainstream medicine. # Product Primal Queen is a dietary supplement designed for women who have undergone hysterectomy or are experiencing hormonal imbalances. The product is for women suffering from symptoms like fatigue, brain fog, and mood crashes due to the removal of reproductive organs. It works by providing 'ancestral nutrition' through six grass-fed beef organs: Beef Liver, Beef Heart, Beef Kidney, Beef Uterus, Beef Fallopian Tubes, and Beef Ovaries. These organs are intended to supply the exact same nutrient profiles—such as B12, selenium, and zinc—that the body stopped getting after surgery. The ad emphasizes that the capsules have 'no taste, no odor' and require 'two capsules a day'. The core USP is that it replaces the nutrients lost from the removal of reproductive organs, which HRT does not, addressing a critical 'layer of depletion'. The product is presented as a natural path back to health, backed by the founder's personal research and commitment. # Visual style The ad features a hybrid visual style, blending polished studio-recorded expert discussion with more scrappy, UGC-style clips and animated graphics. The production quality of the podcast segments is high, with clear lighting and a clean background, contributing to an authoritative tone. The editing rhythm is dynamic, with quick cuts (approximately 1 cut every 1-2 seconds) between the expert, interlocutor, educational graphics, and problem-depicting UGC, maintaining viewer engagement. Visual motifs include consistent branding elements like the top and bottom offer banners, and recurring use of anatomical diagrams and molecular animations to illustrate complex biological concepts. The pacing is fast and keeps momentum, especially during the problem-setting and symptom-showing sequences. Audio-visual sync is strong, with graphics and textual overlays appearing precisely when the corresponding spoken word is uttered, enhancing comprehension and impact. # Hooks Spoken: We call it the hormonal cliff. Text overlay: 1 MONTH FREE +4 FREE GIFTS • 1 MONTH FREE +4 FREE GIFTS (Top banner) / Why don’t doctors warn you about the “hormonal cliff” post-hysterectomy?!?! (Text overlay) / the “hormonal cliff” (Text overlay) / WOMEN'S DAY SALE • WOMEN'S DAY SALE (Bottom banner) Visual: An eye-level medium shot of a White male (Male 1) with dark curly hair and a green turtleneck, sitting in a brown armchair, talking into a Shure microphone. He gestures with his right hand. The background is a vertical slatted wooden wall with some green foliage. A prominent pink and white banner runs across the top of the screen: '1 MONTH FREE +4 FREE GIFTS • 1 MONTH FREE +4 FREE GIFTS'. Another red and white banner is at the bottom: 'WOMEN'S DAY SALE • WOMEN'S DAY SALE'. # Funnel stage Consideration # Pain points The central pain point is the 'hormonal cliff' experienced by women post-hysterectomy, characterized by persistent symptoms like fatigue, brain fog, and mood crashes, which are not adequately addressed by HRT alone. “Why don’t doctors warn you about the “hormonal cliff” post-hysterectomy?!?!” (00:00-00:01), “But what nobody tells you about is this Grand Canyon-sized chasm you’ve just been thrown over.” (00:07-00:10), “That’s why so many women, they start HRT and they just feel terrible. Something feels wrong. The fatigue is still there. You know, the brain fog is still there. The mood crashes, they’re still there.” (00:29-00:36). # Value propositions - Ancestral nutrition: Offers a natural and holistic approach, challenging conventional HRT for a more complete solution. - Six grass-fed beef organs: Provides specific and potent nutrient profiles, directly replacing what the body lost after surgery. - No taste, no odor, two capsules a day: Emphasizes convenience and ease of consumption, overcoming common aversions to organ meats. - 365-day money-back guarantee: Signals confidence in product efficacy and reduces purchase risk, implying a genuine commitment to customer well-being. - Founder-led mission: 'She saw millions of women suffering with no real answers and she did the research herself to find a natural path back to health,' adding authenticity and purpose beyond just profit. # Benefits - Addresses hormonal cliff - Replaces nutrients (lost from organs) - Alleviates fatigue - Clears brain fog - Stabilizes mood crashes - Lifesaver to millions of women - Find a natural path back to health - 5 massive benefits # Features - Ancestral nutrition - Six grass-fed beef organs - Beef Uterus - Beef Ovaries - Beef Fallopian Tubes - Beef Liver - Beef Heart - Beef Kidney - Same nutrient profiles (as lost organs) - B12 - Selenium - Zinc - No taste, no odor - Two capsules a day - Formulated for females - 100% natural - 6 essential nutrients # Call to action SHOP NOW (Button on final screen) # Social proof - "Primal Queen has been a lifesaver to millions of women in the exact same situation." – Male 1 (Expert) - "She saw millions of women suffering with no real answers and she did the research herself to find a natural path back to health." – Male 1 (Expert, referring to founder Shelby) # Point of view - Expert 70% – The primary male speaker delivers the majority of the educational and persuasive content, establishing authority and explaining complex concepts. - Customer 25% – Various women are shown in short clips experiencing symptoms, unboxing, or consuming the product, providing relatable experiences and demonstrating product interaction. - Brand 5% – Explicit product and brand claims are made directly by the expert or shown in on-screen graphics, representing the official voice of Primal Queen. # Storyline - 00:00–00:01 The video opens with a male expert posing a provocative question about doctors not warning women about the 'hormonal cliff' post-hysterectomy. This immediately establishes a problem-centric narrative, appealing to viewers who might share this concern, and positions the speaker as an authority challenging conventional wisdom. - 00:01–00:02 A female interlocutor expresses confusion, asking 'Okay so?', inviting the speaker to elaborate and mirroring the audience's potential lack of understanding. This sets up a teacher-student dynamic, where the expert will educate the audience through the conversation. - 00:02–00:04 The expert vividly describes the surgical reality of hysterectomy, listing removed organs (uterus, ovaries, fallopian tubes) as 'gone'. This uses stark, direct language and visual aids of anatomical models to emphasize the irreversible physical changes, creating a sense of loss and the magnitude of the problem. - 00:05–00:07 He then addresses the common solution, HRT, showing a syringe and stating doctors say 'everything's gonna be fine'. This directly acknowledges the standard medical response but immediately sets up its inadequacy, hinting at a deeper, unaddressed issue and discrediting the 'fine' prognosis. - 00:07–00:10 The expert introduces the concept of a 'Grand Canyon-sized chasm' of nutrient depletion, which HRT doesn't cover. This metaphorical language highlights the severity of the unaddressed problem, fostering empathy and urgency among viewers who may be experiencing these symptoms despite HRT. - 00:10–00:11 The female interlocutor again asks for clarification on 'hormonal cliff', reinforcing her role as an audience proxy seeking deeper understanding. This pause allows the expert to reiterate and explain the core concept. - 00:12–00:18 The expert explains the biological function of the removed organs, detailing how they produce essential nutrients like B12, selenium, and zinc. Visual overlays of animated biological processes and chemical structures illustrate this, providing scientific backing to the 'depletion' argument and educating the audience on the hidden functions of these organs. - 00:18–00:20 He concludes this explanation by calling the organs a 'nutrient factory operating 24/7', further emphasizing their vital role. This reinforces the idea that their removal creates a significant, ongoing deficit, not just a hormonal one. - 00:20–00:24 The expert contrasts the 'gradual decline' of menopause with the 'cliff' of hysterectomy, where 'everything drops overnight'. This direct comparison highlights the unique and severe nature of post-hysterectomy changes, validating the experience of those who feel a sudden, drastic shift. - 00:25–00:26 The female interlocutor questions if HRT can't fix this, bringing the conversation back to the inadequacy of the current solution. This again mirrors a common assumption and prepares the audience for the alternative solution. - 00:26–00:29 The expert clarifies that HRT only 'replaces hormones' but 'doesn't replace the nutrients those organs were supplying'. This is a critical distinction, underlining the core problem that the advertised product aims to solve and establishing the gap in conventional treatment. - 00:29–00:38 A series of quick cuts show women experiencing symptoms like fatigue, brain fog, and mood crashes, visually demonstrating the 'terrible' feeling many experience even with HRT. These raw, relatable visuals create strong empathy and a sense of shared experience with the target audience, validating their struggles. - 00:39–00:40 The female interlocutor asks 'So what actually does?' as the expert concludes that hormones alone can't touch this 'layer of depletion'. This question serves as a direct lead-in for the product's solution, building anticipation. - 00:41–00:44 The expert introduces 'ancestral nutrition' and the 'like supports like' concept, explaining that consuming the same organs one lost can help. This presents the core scientific/traditional philosophy behind the product, backed by a website article graphic, giving it credibility. - 00:45–00:46 The expert then presents images of beef uterus, ovaries, and fallopian tubes, explicitly linking them to the 'like supports like' principle. This concrete visual explanation of the product's ingredients directly addresses how it works and reinforces the 'ancestral' claim. - 00:47–00:49 Animated visuals depict B12 and Vitamin B capsules, along with neurons, demonstrating how these nutrients are absorbed and benefit the body. This visually translates the abstract concept of nutrient replacement into tangible health effects, showing the positive outcome. - 00:50–00:53 A user unboxes the 'Primal Queen' product, which the expert then explicitly recommends as a 'lifesaver' for millions of women. This serves as the direct product introduction and endorsement, transitioning from problem to solution. - 00:53–00:55 A graphic displays the 6 grass-fed beef organs in the product, along with their benefits and comparisons to other foods. This visual summary provides detailed information on the product's composition and efficacy, reinforcing its value proposition. - 00:55–00:57 The expert highlights the ease of use: 'no taste, no odor, two capsules a day'. A woman is shown taking a capsule, demonstrating the convenience and addressing potential objections about consuming organ meats. This focuses on practical benefits and user experience. - 00:57–01:04 The expert introduces the founder, Shelby, emphasizing that she's a real person who saw 'millions of women suffering' and did her own research to find a natural path to health. This adds a personal, trustworthy element to the brand story, validating its authenticity and mission. - 01:05–01:09 The expert highlights the 365-day money-back guarantee, stating 'that's not marketing, that's someone who actually gives a d*mn'. This powerful statement builds trust and reduces purchase risk, implying genuine care for the customer's well-being. - 01:09–01:14 The video concludes with a full-screen graphic reiterating the '365-DAY MONEY BACK GUARANTEE' and listing key benefits, ending with a 'SHOP NOW' CTA. This provides a clear, strong call to action, summarizing the main offer and encouraging immediate conversion.

# Ad summary This video ad promotes Season 2 of "Mind If We Talk?", a podcast presented by BetterHelp. It opens with an animated sequence illustrating various personal "I Wish You Knew" statements, highlighting common unspoken struggles like menopause, male emotional vulnerability, growing up in a low-income family, and lacking a college degree, to evoke empathy and a universal desire for understanding. The ad then transitions to Dr. Sreela Roy-Greene, a licensed therapist with BetterHelp and host of the podcast, who introduces the new season's format: bringing together two people with different lived experiences (spouses, friends, different generations) for frank, honest, and supported conversations. Another BetterHelp therapist, Sarah Close, further explains how BetterHelp therapists help unpack underlying issues to foster mutual understanding. The ad emphasizes that these are not debates but conversations where listening is key, presenting the podcast as a resource for those who wish for deeper understanding or struggle to initiate difficult dialogues. It concludes with a call to action to listen wherever podcasts are available and watch full episodes on BetterHelp's YouTube channel. # Brand positioning BetterHelp is positioned as a supportive and understanding mental health resource that facilitates deep, honest conversations and provides therapeutic guidance. The brand aims to occupy a space in the consumer's mind as an accessible and empathetic provider of mental wellness support, particularly through its associated content like the "Mind If We Talk?" podcast. It aligns with values of empathy, understanding, open communication, and personal growth. The brand subtly pushes against the norm of traditional, formal therapy by promoting accessible conversations and understanding as a core value, rather than just problem-solving. The positioning is emotional, focusing on connection, understanding, and personal growth through shared experiences and professional support. # Product The product being advertised is "Mind If We Talk?" Season 2, a podcast presented by BetterHelp. This podcast brings together two people with different lived experiences to have frank conversations that many might not know how to start. The ad states that "Each episode will bring together two people with different lived experiences. They could be spouses, family members, friends, even people from different generations." The podcast is for anyone who has wished someone truly understood them or wondered how to start a hard conversation with someone they love. The core function is to model and facilitate "honest, surprising conversations where listening matters just as much as speaking." It offers a platform for understanding diverse perspectives and implies therapeutic benefits through engagement with such conversations, supported by BetterHelp therapists who "help us unpack what's happening beneath the surface." The unique selling proposition is its focus on honest, supported, and understanding-rooted conversations between people with differing viewpoints, helping listeners feel understood and learn how to approach difficult discussions. The use occasions are for anyone seeking to understand others better, start difficult conversations, or reflect on their own experiences. # Visual style The ad features a hybrid visual style, blending stylized, motion-graphics animation with a polished, studio-shot interview/podcast aesthetic. The editing rhythm is quick in the animated segments, with rapid cuts, text animations, and quick transitions between different visual concepts, creating a dynamic and engaging pace. The live-action segments have a more static shot, typical of a professional podcast recording, maintaining a steady pace. Production quality is high for both animated and live-action parts, suggesting a polished commercial rather than UGC. Visual motifs include the consistent use of green and orange/light blue color palettes in the animated segments, and the repeating "I Wish You Knew" text framework. The pacing shifts from fast and dynamic in the problem-setting animation to a more measured, conversational pace in the expert commentary. Audio-visual sync is strong, with text overlays appearing precisely with spoken lines and sound effects aligning with animated actions. # Hooks Spoken: Hey, can I talk to you about something? Text overlay: Hey / Can I Ta / Can I Talk to You About / Can I Talk to You About Something? Visual: A solid, dark green background with three small, bright orange circular dots pulsating and moving slightly to the right, simulating a "typing" animation. / The three orange dots quickly fade and are replaced by three slightly larger, solid white circular dots, still pulsating. The green background remains. / The three white dots fade. A dark green message bubble, outlined in light green, quickly animates from the center, growing larger. The green background remains. / The message bubble is fully formed and centered. The word "Hey" in white, serif font appears inside the message bubble. / The message bubble and "Hey" quickly disappear. The green background remains. / Centered text "Can I Ta" appears in light green, serif font. / The text quickly changes to "Can I Talk to You About" in light green, serif font. / The text quickly changes to "Can I Talk to You About Something?" The word "Something?" is in white, serif font and underlined with a thick orange line. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the lack of understanding and inability to have difficult, honest conversations with others, leading to feelings of isolation and unaddressed struggles. Direct Quote/Visual: The repeated "I Wish You Knew" followed by various personal struggles ("How Lonely Menopause Felt," "Why It's So Hard for Men to Share Their Feelings," "What It Was Like Growing Up in a Low Income Family," "How Hard It Was Not Having a College Degree," "What It's Like to Be Me."). The question "What if the conversations we're avoiding are actually the ones that could bring us closer?" directly points to the avoidance of these conversations as a problem. # Value propositions - Honest, surprising conversations where listening matters just as much as speaking: This implies the value of genuine connection and mutual understanding, which is often lacking in everyday dialogue. - BetterHelp therapists help us unpack what's happening beneath the surface so we don't just hear each other—we understand each other: This links the podcast's content directly to professional therapeutic insights, offering deeper self-awareness and empathy. - Therapy is about helping people have these exact kinds of conversations—honest, supported, and rooted in understanding: This positions the podcast as a valuable, accessible tool for personal growth and improved relationships, akin to the benefits of therapy. - If you've ever wished someone in your life truly understood you, or wondered how to start a hard conversation with someone you love, this season is for you: This directly addresses common relational struggles and positions the podcast as a practical guide and comforting resource. # Benefits - Brings people closer through conversation. - Helps understand why certain struggles are challenging (e.g., loneliness in menopause, difficulty sharing feelings). - Provides a platform for individuals to feel truly understood. - Offers guidance on how to start hard conversations with loved ones. - Fosters deeper understanding between individuals. - Helps unpack underlying issues. - Supports honest and surprising dialogues. # Features - Podcast format (Mind If We Talk? Season 2) - Conversations between two people with different lived experiences - Includes spouses, family members, friends, different generations - Focuses on "frank conversations" - BetterHelp therapists help "unpack what's happening beneath the surface" - Honest, surprising conversations - Listening matters as much as speaking - Honest, supported, and rooted in understanding conversations - Available on Apple Podcasts, Spotify, Amazon Music, and YouTube (full episodes) # Call to action Tune in wherever you get your podcasts, Listen on Apple Podcasts, Listen on Spotify, Listen on Amazon Music, Watch on YouTube, Listen wherever you get your podcasts., Watch full episodes on BetterHelp's YouTube channel. # Social proof - "In our first season, we focused on the struggles we carry alone—loneliness, imposter syndrome, heartbreak, and healing." - Female 1 (Licensed Therapist, BetterHelp) - The visual of four different people (including the host) in a split screen speaking into microphones while discussing struggles. This implies a diverse range of real individuals who have participated and shared their experiences, offering implicit social proof of engagement and relevance. # Point of view - Brand 60% – The majority of the video is presented by the host, an expert from BetterHelp, explaining the podcast, its purpose, and its connection to therapeutic principles, along with animated brand-centric messaging. - Customer 40% – The initial animated segment captures common internal struggles and wishes from the perspective of various individuals, representing the diverse experiences and pain points of potential listeners. # Storyline - 00:00–00:06 The video opens with abstract, animated typing dots on a green background, evolving into a message bubble containing "Hey" followed by "Can I Talk to You About Something?". This sets an intriguing, direct, and conversational tone, immediately engaging the viewer as if a personal message is being received. The fast-paced animation and sound effects create a sense of urgency and curiosity. - 00:06–00:11 The visual transitions to an animated woman's face and shoulders, colored green on an orange background, with an animated target appearing on her chest. Text appears: "I Wish You Knew" followed by "How Lonely Menopause Felt". This shifts to a light blue background with an animated hand holding an hourglass where a person is trapped in the bottom, continuing the "I Wish You Knew" text. This sequence introduces the core emotional theme of unspoken struggles and a desire for understanding, using abstract visuals to represent internal feelings and personal challenges. The combination of personal narration and symbolic animation effectively conveys empathy. - 00:11–00:16 The background returns to green with the "I Wish You Knew" text, overlaid with an animated scribble. The scribble then transitions into an image of two men hugging, both in green, with the text "Why It's So Hard for Men to Share Their Feelings". This continues the theme of internal struggles and the desire for understanding, specifically highlighting male emotional vulnerability and societal expectations, making the struggles relatable to a broader audience. - 00:16–00:22 The scene shifts to a teal background with animated hands moving trays of food, one with comfort food, one empty, and the text "What It Was Like Growing Up in a Low Income Family". Then, a retro green computer monitor appears, displaying "JOB APPLICATION," which then changes to a "REJECTED" screen with a lightning bolt, and the text "How Hard It Was Not Having a College Degree". This part addresses socioeconomic struggles and educational barriers, broadening the scope of personal challenges to systemic issues, further emphasizing the need for understanding and empathy across diverse experiences. - 00:22–00:26 The animation returns to a green background with typing dots and a message bubble, and the text "I Wish You Knew What It's Like to Be Me." This serves as a concluding statement to the animated "I Wish You Knew" segment, summarizing the universal desire for deep, personal understanding and hinting at the podcast's purpose to address these diverse experiences. - 00:26–00:31 Dr. Sreela Roy-Greene appears directly addressing the camera in a podcast studio setting. She asks, "What if the conversations we're avoiding are actually the ones that could bring us closer?" This marks a shift from abstract illustrations of problems to a direct, spoken question, introducing the solution-oriented aspect of the podcast and immediately posing a thought-provoking challenge to the viewer. This is presented from an expert perspective. - 00:31–00:37 The video quickly shifts to an animated green background, then back to Dr. Roy-Greene, who states, "Welcome to season two of Mind If We Talk? presented by BetterHelp." She then explains that in the first season, they focused on struggles like "loneliness, imposter syndrome, heartbreak, and healing." This is the official introduction of the podcast and the brand, setting the context and demonstrating a track record of addressing deep emotional themes. - 00:37–00:43 A split screen shows four different individuals in separate frames (two males, two females), each wearing headphones and speaking into microphones, as Dr. Roy-Greene continues her voiceover about struggles. This visually reinforces the idea of diverse individuals sharing their experiences, making the podcast concept tangible and relatable, suggesting a community of people opening up. - 00:43–00:50 Dr. Roy-Greene returns, explaining that "This season, we're doing something different. Each episode will bring together two people with different lived experiences." This introduces the unique premise of Season 2, highlighting its innovative approach to fostering understanding. - 00:50–00:56 The split screen returns, showing a younger woman and a younger man, both with headphones and microphones, while Dr. Roy-Greene's voiceover elaborates: "They could be spouses, family members, friends, even people from different generations." This provides concrete examples of the types of relationships and diverse perspectives that will be featured, further illustrating the podcast's focus on bridging gaps. - 00:56–01:03 The split screen shifts to the younger woman with an older woman, continuing the voiceover: "Together, they'll sit down for frank conversations that many of us wouldn't quite know how to start." This emphasizes the podcast's role in guiding listeners through challenging yet necessary dialogues. - 01:03–01:13 Dr. Roy-Greene is back on screen. Text overlays appear sequentially, each accompanied by her voiceover, presenting examples of specific "I wish you knew" statements: "I Wish You Knew How Having Our Baby Made Me Feel Differently About Our Marriage," and "I Wish You Knew What It Was Like Being a Woman in the 1960s." This directly ties the podcast's purpose back to the emotional "I Wish You Knew" theme established at the beginning, making the content highly relevant to personal experiences. - 01:13–01:21 Dr. Roy-Greene emphatically states, "These aren't debates. They're not arguments. They're honest, surprising conversations where listening matters just as much as speaking." This clarifies the supportive and non-confrontational nature of the podcast, reassuring potential listeners about the tone and intent. - 01:21–01:30 Sarah Close, identified as a "Licensed Professional Counselor, BetterHelp," appears and explains, "BetterHelp therapists help us unpack what's happening beneath the surface so we don't just hear each other—we understand each other." This clearly links the podcast to BetterHelp's core service, demonstrating the therapeutic expertise underpinning the conversations and emphasizing the benefit of deeper understanding. - 01:30–01:39 Dr. Roy-Greene returns, stating, "Therapy is about helping people have these exact kinds of conversations—honest, supported, and rooted in understanding." This reinforces the connection between the podcast's approach and the principles of therapy, legitimizing the podcast's methodology and further aligning it with BetterHelp's mission. - 01:39–01:48 Dr. Roy-Greene addresses the viewer directly: "If you've ever wished someone in your life truly understood you, or wondered how to start a hard conversation with someone you love, this season is for you." This is a direct call to relevance, speaking to the viewer's potential pain points and positioning the podcast as a direct solution. - 01:48–02:03 The video transitions to a static green background with the podcast cover art and multiple platform logos. A voiceover announces: "Mind If We Talk? Season 2 launches March 26th. Listen wherever you get your podcasts. Watch full episodes on BetterHelp's YouTube channel." This serves as a clear call to action, providing concrete details on how and when to access the podcast, transitioning from emotional resonance to practical engagement.

# Ad summary This ad promotes SoFi private student loans by presenting a clip from a podcast that highlights the elimination of Grad PLUS loans for graduate students, thus increasing the need for private student loans. # Brand positioning SoFi is presented as a potential provider of private student loans that graduate students may need due to the elimination of Grad PLUS loans. The brand aligns with a knowledgeable, informative tone, aiming to educate potential borrowers on changes in the federal loan system and how they can still finance their education. SoFi promotes financial literacy by providing solutions to the changes in borrowing limitations. # Product The product is SoFi private student loans, positioned as an alternative financing option for graduate students due to new federal borrowing limits and the elimination of Grad PLUS loans. SoFi private student loans are for students who need additional funding for graduate school beyond what is available through federal loans. The advertisement does not explicitly state the features of SoFi private student loans, but the implied USP is that SoFi offers a solution to the new borrowing limitations. The use occasion is when graduate students are seeking funding for school, specifically starting in the academic year of July 1st, 2026. The ad addresses the purchase barrier of decreased federal funding options by presenting SoFi private student loans as a viable alternative. # Visual style The ad has a polished, professional aesthetic with a hybrid feel, combining elements of a podcast recording with overlaid text and transitions. The editing style includes both static shots and quick cuts between speakers. The pacing is moderate and consistent with typical podcast editing. The cuts often align with shifts in the speaker's message or points being made. # Hooks Spoken: 00:00–00:15 Female 2: This legislation reshapes how borrowing and repayment work at a fundamental level. Especially for grad students who may need to turn to private student loans due to the new federal borrowing limits. Text overlay: 00:00–00:01 Grad PLUS loans are going away. / 00:00–00:03 This legislation reshapes / 00:02–00:04 how borrowing / 00:03–00:05 and repayment work / 00:04–00:06 at a fundamental level, / 00:06–00:08 Especially for grad students / 00:07–00:11 who may need to turn to private / 00:10–00:12 student loans / 00:11–00:13 due to the new federal / 00:12–00:15 borrowing limits. Visual: 00:00–00:05: A split screen shows two women in separate podcast-style settings. Top: A light-skinned woman with brown hair in a red blouse sits in front of a microphone and a snake plant. Bottom: A dark-skinned woman with braided hair in a white shirt and taupe blazer sits in front of a microphone and a white mug. / 00:05–00:12: Close up of the dark-skinned woman, now without the split screen, sitting in front of a microphone. # Funnel stage Top of funnel (Awareness) # Pain points Grad students may face difficulty financing their education due to the new federal borrowing limits and the elimination of Grad PLUS loans. "Especially for grad students who may need to turn to private student loans due to the new federal borrowing limits." # Value propositions - If Grad PLUS loans are eliminated, private student loans can fill the void. # Benefits - Solutions to new borrowing limitations for graduate students. # Features - Private student loans # Call to action None used. # Social proof - None used. # Point of view - Expert 100% – The ad is entirely told from the perspective of speakers discussing changes to student loan policies, conveyed through their confident, informative tone and presentation. # Storyline - 00:00–00:12 The speaker introduces a new legislation that reshapes how borrowing and repayment work, especially for grad students who may need to turn to private student loans due to the new federal borrowing limits. - 00:12–00:23 The speaker then focuses on a specific change: Grad PLUS loans are going away and won't be available to new borrowers for the academic year starting July 1st, 2026. - 00:23–00:28 The speaker concludes by emphasizing that this marks a major shift in how grad students are going to pay for school, underscoring the significance of the change and potentially positioning SoFi as a solution.

# Ad summary This ad features a podcast clip where three people are discussing hair loss and the product hims. One of the speakers shares that he feels the same since using the product and that it is more discreet than a hair transplant because you can apply it and no one will know you are taking it. # Brand positioning hims is presented as a discreet and easy solution for hair loss. The brand positions itself as an alternative to more invasive and involved procedures like hair transplants, emphasizing simplicity and convenience. The brand aligns with a lifestyle where men want to address hair loss without drawing attention to it, suggesting a functional and practical approach to personal care. # Product hims offers a discreet hair loss treatment that is easy to use. The product is designed for men who are experiencing hair loss and want a simple, non-invasive solution. The key selling points are its ease of use—apply at night—and its discreet nature, allowing users to maintain their routine without needing to avoid the sun or wear a hat. The ad addresses the barrier of complicated and strict routines associated with other hair loss treatments, positioning hims as a straightforward alternative. # Visual style The ad has a casual, UGC-style aesthetic, blending podcast footage with product shots. The editing style includes quick cuts between speakers and product demonstrations. The production quality is a mix of polished commercial shots and raw podcast recordings, creating a hybrid feel that supports the authentic tone. The pacing is moderate, with cuts timed to voiceover lines and conversational beats. # Hooks Spoken: 00:00–00:07: You can start your journey three to six months down the line, you can start to see results and you can start to feel that confidence come back and start to feel more like yourself. Text overlay: 00:00–00:01: You can start your journey / 00:00–00:01: Do you worry about hair loss? / 00:01–00:03: three to six months down the line / 00:02–00:04: you can start to see results / 00:04–00:06: and you can start to feel that confidence / 00:06–00:07: come back and start to feel more like yourself Visual: 00:00–00:07: A split-screen shows two people sitting on a green couch in a living room setting. The man on top is wearing a gray sweater and jeans, sitting cross-legged and gesturing with his hands as he speaks into a microphone. The woman on the bottom is wearing a pink sweater and gray pants, listening attentively. There are microphones in front of both of them, and a white pillow is behind the man. Text overlays appear at the bottom of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of complicated and strict routines associated with other hair loss treatments, as well as the self-consciousness that can linger even after procedures like hair transplants. "You still feel just as self conscious because the recovery process is quite long and there's quite a lot of different things to follow that are quite strict and specific." # Value propositions - Easy to use and discreet hair loss treatment - Feel more like yourself in three to six months # Benefits - Start to see results in three to six months - Feel more like yourself - Discreet hair loss treatment # Features - Easy to use: Apply at night - Discreet: No need to avoid the sun or wear a hat # Call to action Start your hair journey today. # Social proof - "I'd say I feel the same" – Male 2 (Customer) - The ad features a podcast clip where three people are discussing hair loss and the product hims. # Point of view - Customer 75% – The ad features a podcast conversation between three people, two of whom are customers sharing their experiences and opinions. - Brand 25% – The brand's official voice is heard at the end of the ad, encouraging viewers to start their hair journey today. # Storyline - 00:00–00:07 A man on a podcast explains that with hims, you can start your journey, see results in three to six months, and feel more like yourself. - 00:07–00:08 A woman on the podcast asks if the other man feels like himself. - 00:08–00:15 The man responds that he feels the same and that hims is better than a hair transplant. - 00:15–00:27 The woman agrees, saying that with a hair transplant, you still feel self-conscious because the recovery process is long and strict. - 00:27–00:31 The man explains that with hims, you just buy your products in the morning and apply them at night, and it's super discreet. - 00:31–00:40 The man continues, saying that with hims, you can sit out in the sun and no one will know you are taking it. - 00:41–00:43 A voiceover encourages the viewer to start their hair journey today.

# Ad summary The ad features a man and a woman discussing multivitamins. Initially, both express skepticism about multivitamins being effective, with the man calling them a "scam." The woman then introduces "Vitals+" by Heights, explaining its unique dual-layer design, which ensures nutrients reach the brain and gut, unlike other multivitamins with fillers. She highlights its creation by neuroscientists and nutrition experts, supported by a "BREAKING NEWS" graphic and endorsements from "hundreds and thousands of customers" and celebrities like Carol Vorderman, Ben Shepherd, and Spencer Matthews. The man is gradually convinced, acknowledging that not all multivitamins are scams and agreeing to try Vitals+. The ad concludes with a call to action to "SHOP NOW" and mentions media features. # Brand positioning Heights is presented as a scientifically advanced and trustworthy brand in the multivitamin market. It aims to occupy the mind space of a premium, effective solution for brain and gut health, contrasting sharply with the perceived ineffectiveness of generic multivitamins. The brand aligns with values of scientific rigor, efficacy, and genuine well-being, promoting a lifestyle of enhanced cognitive function and overall vitality. It directly pushes against the common perception that "most multivitamins are a scam" by offering a product that is "scientifically backed" and "created by neuroscientists and nutrition experts." The brand positioning is primarily functional, emphasizing the product's unique absorption mechanism and expert formulation, but also emotional by promising improved focus, sleep, and clarity. # Product The product featured is "Vitals+" by Heights, a multivitamin in capsule form. It is designed to address the common issue of multivitamins not being properly absorbed by the body. The ad explains that "Vitals+" has a "dual-layer design" that allows it to "survive acid and releases nutrients where it's absorbed," specifically "reaching your brain and gut." This unique delivery mechanism is its primary USP, ensuring that the nutrients are actually utilized rather than "just dissolve straight into your stomach." The product is for individuals who have tried other multivitamins without success and are looking for a scientifically-backed solution to improve their focus, sleep, and mental clarity. The ad implies it's for anyone seeking to feel "more focused," "sleeping better," and "thinking more clearly." The purchase barrier of ineffective multivitamins is directly addressed by highlighting the scientific formulation and absorption mechanism of Vitals+. # Visual style The ad employs a hybrid visual style, blending polished interview segments with more dynamic, illustrative product shots and UGC-style testimonials. The editing rhythm is moderately fast, with quick cuts between the conversationalists and visual inserts to maintain engagement and illustrate points. Production quality is high, resembling a professional commercial with well-lit interview setups, but it incorporates elements like the split-screen debate and selfie-style testimonials to give it a relatable, social media-native feel. Visual motifs include the recurring split-screen for the debate and the consistent use of the "HEIGHTS" bottle as a central visual element. Pacing is consistent, driven by the dialogue, with visual changes timed to emphasize spoken points. Audio-visual sync is strong, with visual inserts directly illustrating the spoken narrative. # Hooks Spoken: The neuroscientist from that diary of a CEO episode actually helped create this multi-vitamin. / So a multivitamin is a scam. Agree or disagree? Text overlay: The neuroscientist / from that diary / of a CEO episode / actually helped create / this multi-vitamin. / So a multivitamin is a scam. / Agree or disagree? Visual: Split screen. Top: Medium shot of a woman (Female 2) with dark hair, wearing a dark top, sitting in a modern studio with a microphone in front of her. She is gesturing with her right hand near her head. Background is dark with vertical metallic slats. Camera is stationary, third-person. Bottom: Medium shot of a woman (Female 1) with dark hair, wearing a dark blue satin-like blouse, speaking directly to the camera. Background is a warm yellow curtain and a brick wall. Camera is stationary, third-person. / Split screen. Top: Wide shot of Female 2 and a man (Male 2) sitting opposite each other at a round, metallic table with microphones, in the same modern studio. They are both gesturing. Bottom: Medium shot of Female 1, same as before. / Split screen. Top: Close-up of Female 2, same as before. Bottom: Medium shot of Female 1, same as before. / Split screen. Left: Medium shot of a man (Male 1) with short brown hair, wearing a light blue striped button-up shirt, sitting at a table. He is looking towards the right side of the frame. Background is a warm yellow curtain. Right: Medium shot of Female 1, same as before, looking towards the left side of the frame. A clear glass with water is on the table in front of Male 1. Camera is stationary, third-person, split vertically down the middle. / Top-down shot of a clear, heart-shaped bottle labeled "HEIGHTS" filled with small, golden capsules, surrounded by sliced kiwi, orange, lemon, raspberries, and blueberries on a light pink background. The bottle is slightly tilted. Camera is stationary, top-down. / Split screen. Left: Medium shot of Male 1, same as before, looking towards Female 1. Right: Medium shot of Female 1, same as before, looking towards Male 1. Both have neutral expressions. Camera is stationary, third-person, split vertically down the middle. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the ineffectiveness and perceived waste of money associated with "every single all-in-one multivitamin" due to "fillers inside them which just dissolve straight into your stomach, so they're not actually getting released into your brain and guts." # Value propositions - The neuroscientist from that diary of a CEO episode actually helped create this multi-vitamin - Most of them won't get absorbed. - they have fillers inside them which just dissolve straight into your stomach, so they're not actually getting released into your brain and guts. - It's been created by neuroscientists and nutrition experts - It's actually surviving the stomach and the nutrients are reaching your brain and gut. - EXPERTS FRUSTRATED AFTER CONDUCTING MULTIPLE STUDIES TO FIND FAULTS IN THIS MULTIVITAMIN AND FAILING! - so simple, you don't need to buy a million different supplements when you can just have these instead # Benefits - feeling more focused - sleeping better - thinking more clearly - feel like yourself again # Features - dual-layer design - surviving the stomach - releases nutrients where it's absorbed - reaching your brain and gut - DHA omega 3 - Blueberry - B Vitamins - Vitamin D3 - Zinc - Iron - Folic Acid - Vitamin B12 - Vitamin A - Vitamin E - Chromium - Niacin (B3) - Thiamin - Vitamin B6 # Call to action SHOP NOW # Social proof - "The neuroscientist from that diary of a CEO episode actually helped create this multi-vitamin" – Female 2 (Expert) - "It's been created by neuroscientists and nutrition experts" – Female 1 (Brand Representative) - "EXPERTS FRUSTRATED AFTER CONDUCTING MULTIPLE STUDIES TO FIND FAULTS IN THIS MULTIVITAMIN AND FAILING!" (External source - news graphic) - "hundreds and thousands of customers would prove otherwise." – Female 1 (Brand Representative) - "Been taking these for years, so simple, you don't need to buy a million different supplements when you can just have these instead, wouldn't be without them!" – KEEFB (Customer review) - Visuals of Female 4, Female 5, Female 6, Female 7 holding the product (Customers) - "celebs like Carol Vorderman, Ben Shepherd, and Spencer Matthews, all endorse this brand." – Female 1 (Brand Representative) - Visuals of Carol Vorderman, Ben Shepherd, and Spencer Matthews (Celebrity endorsers) - "They discovered the brand and they became fans once they started feeling more focused, they're sleeping better, and thinking more clearly." – Female 1 (Brand Representative, explaining celebrity usage) - "AS SEEN IN VOGUE Women's Health GLAMOUR THE SUNDAY TIMES" (External source - media mentions) # Point of view - Brand 50% – The official voice of the brand is communicated through the Female 1 speaker who explains the product's scientific backing, features, and benefits, as well as the final call to action screen. - Expert 30% – The expert POV is communicated through the initial clips of neuroscientists, the graphic featuring Sophie Medlin, RD, and Female 1's role as an informed explainer of scientific concepts. - Customer 20% – The customer POV is communicated through the customer review graphic and the montage of four women (implied customers) holding the product and appearing satisfied. # Storyline - 00:00–00:03 The ad opens with a split screen showing two different interview settings. The top shows a woman speaking into a microphone in a podcast-like setting, while the bottom shows a woman speaking directly to the camera in a more formal interview setting. The text "The neuroscientist from that diary of a CEO episode actually helped create this multivitamin" appears, setting up the scientific authority behind the product. This establishes credibility and introduces the product's origin. The perspective is initially external, showing clips of experts, then shifts to the woman (Female 1) who will be the main explainer. The tone is informative and authoritative. - 00:03–00:07 A split screen shows a man (Male 1) and a woman (Female 1) seated at a table. Male 1 asks, "So a multivitamin is a scam. Agree or disagree?" This immediately sets up a common pain point and a debate, engaging the viewer. The perspective is conversational, from the two main speakers. The tone is challenging and direct. - 00:07–00:09 A top-down shot of a black surface with a white line dividing "DISAGREE." and "AGREE." Male 1's hand slides a glass from the "DISAGREE" side to the "AGREE" side, indicating his initial stance. This visually reinforces Male 1's agreement with the statement that multivitamins are a scam. The perspective is objective, showing the action. The tone is decisive. - 00:09–00:11 Male 1, in a medium shot, states, "Absolute waste of money, you're throwing your money away down the toilet." This elaborates on his strong negative opinion about multivitamins. The perspective is Male 1's, conveying his frustration. The tone is dismissive and emphatic. - 00:11–00:12 A visual insert shows money being flushed down a toilet. This visually illustrates Male 1's point about wasting money, making it more impactful. The perspective is illustrative, reinforcing the spoken word. The tone is critical. - 00:12–00:15 Female 1, in a medium shot, responds, "Honestly, I'd agree with you. Most of them won't get absorbed." This validates Male 1's point and establishes her credibility by agreeing with a common sentiment, while also hinting at a solution. The perspective is Female 1's, showing her agreement and setting up her expertise. The tone is understanding yet subtly leading. - 00:15–00:16 Male 1, in a medium shot, looks at Female 1 with a slight smile, acknowledging her agreement. This shows the conversational flow and his receptiveness. The perspective is Male 1's reaction. The tone is agreeable. - 00:16–00:17 Female 1 continues, "You know, there are some out there which do work." This is the turning point, introducing the possibility of an effective multivitamin. The perspective is Female 1's, introducing the solution. The tone is confident and intriguing. - 00:17–00:18 Male 1, in a medium shot, expresses skepticism, "Come on. Really?" This represents the audience's potential disbelief, making Female 1's subsequent explanation more impactful. The perspective is Male 1's, reflecting doubt. The tone is questioning. - 00:18–00:18 Female 1 replies, "Yeah." This is a brief, confident affirmation. The perspective is Female 1's, reinforcing her claim. The tone is assertive. - 00:18–00:20 Male 1 shares his past experience, "See, I went through a stage in my life where I tried every single all-in-one multivitamin I could get a hand on." This establishes his personal experience with ineffective multivitamins, making him relatable to the audience. The perspective is Male 1's, sharing a personal anecdote. The tone is relatable and slightly resigned. - 00:20–00:23 A close-up shot shows various blister packs of different colored pills, emphasizing the variety of multivitamins Male 1 tried. This visually supports his claim of trying "every single" multivitamin. The perspective is illustrative, showing the problem. The tone is factual. - 00:23–00:24 A close-up of hands pouring small, clear capsules into a palm. This visually represents the act of taking multivitamins. The perspective is illustrative, showing the action. The tone is neutral. - 00:24–00:25 Male 1 concludes his experience, "Never felt a thing." This reinforces the pain point of ineffective multivitamins. The perspective is Male 1's, expressing disappointment. The tone is frustrated. - 00:25–00:26 Female 1 explains why, "Yeah, because they have fillers inside them which just dissolve straight into your stomach." This provides a scientific explanation for the ineffectiveness of typical multivitamins. The perspective is Female 1's, offering expert insight. The tone is explanatory and knowledgeable. - 00:26–00:27 A visual insert shows white powder being poured into a liquid, then dissolving. This visually demonstrates the "fillers" dissolving. The perspective is illustrative, showing the problem. The tone is factual. - 00:27–00:28 A visual insert shows colorful liquid dissolving into a blue background. This further illustrates the rapid dissolution. The perspective is illustrative. The tone is factual. - 00:28–00:31 Female 1 continues, "so they're not actually getting released into your brain and guts." This highlights the core problem of poor absorption. The perspective is Female 1's, explaining the mechanism of failure. The tone is informative. - 00:31–00:32 Male 1, with a slight smile, summarizes, "So we agree, they don't work." This shows his understanding of the problem. The perspective is Male 1's, confirming the shared understanding. The tone is agreeable. - 00:32–00:35 Female 1 clarifies, "Most don't work, but I've discovered one which does." This re-introduces the solution and builds anticipation. The perspective is Female 1's, building suspense. The tone is confident and revealing. - 00:35–00:36 A hand holds the "Heights" multivitamin bottle against a blue background. Text "Vitals+" appears. Female 1 states, "It's called Vitals+ by Heights." This is the product reveal, directly linking the solution to the brand. The perspective is product-focused, introducing the solution. The tone is clear and direct. - 00:36–00:37 The "Heights" multivitamin bottle is shown surrounded by various fruits (kiwi, orange, lemon, raspberries, blueberries) on a light pink background. This visually connects the product to natural, healthy ingredients. The perspective is product-focused, highlighting naturalness. The tone is fresh and appealing. - 00:37–00:39 Female 1 explains, "It's been created by neuroscientists and nutrition experts." This immediately establishes the scientific credibility of the product. The perspective is Female 1's, providing expert backing. The tone is authoritative. - 00:39–00:40 A split screen shows a hand using a pipette in a lab setting (top) and a woman looking through a microscope (bottom). This visually supports the claim of scientific creation. The perspective is illustrative, showing scientific process. The tone is professional. - 00:40–00:41 A graphic appears with a woman (Sophie Medlin, RD, Head of Nutritional Research) holding the product, with a "SCIENTIFICALLY BACKED" badge and a "BREAKING NEWS" headline: "EXPERTS FRUSTRATED AFTER CONDUCTING MULTIPLE STUDIES TO FIND FAULTS IN THIS MULTIVITAMIN AND FAILING!" This provides strong external validation and social proof from experts. The perspective is external source, providing strong credibility. The tone is authoritative and triumphant. - 00:41–00:45 Female 1 explains the mechanism, "so it's actually surviving the stomach and the nutrients are reaching your brain and gut." This directly addresses the absorption problem identified earlier. The perspective is Female 1's, explaining the solution's efficacy. The tone is informative and confident. - 00:45–00:46 A visual insert shows a golden capsule moving through a stylized digestive system, then releasing glowing particles. This visually demonstrates the dual-layer design and nutrient release. The perspective is illustrative, showing the product's function. The tone is scientific and engaging. - 00:46–00:48 Male 1 expresses disbelief, "Oh, come on, honestly, it sounds too good to be true." This again voices a common audience skepticism, allowing Female 1 to further reinforce the product's claims. The perspective is Male 1's, reflecting doubt. The tone is skeptical. - 00:48–00:49 Female 1 responds, "Yeah, well, hundreds and thousands of customers would prove otherwise." This introduces social proof from a large user base. The perspective is Female 1's, countering skepticism with evidence. The tone is confident. - 00:49–00:50 A graphic shows a 5-star customer review from "KEEFB" stating, "Been taking these for years, so simple, you don't need to buy a million different supplements when you can just have these instead, wouldn't be without them!" This provides direct customer testimonial. The perspective is external source, providing social proof. The tone is authentic and positive. - 00:50–00:52 A split screen shows four different women (customers) speaking to the camera, each holding the Heights bottle. This visually reinforces the "hundreds and thousands of customers" claim. The perspective is customer, showing diverse users. The tone is authentic and relatable. - 00:52–00:53 Male 1 questions the mechanism again, "So a little capsule actually makes it all the way through the stomach?" This shows his continued skepticism and need for reassurance. The perspective is Male 1's, seeking clarification. The tone is questioning. - 00:53–00:54 Female 1 confirms, "Yep." This is a concise, confident answer. The perspective is Female 1's, providing direct affirmation. The tone is assertive. - 00:54–00:55 Male 1 asks, "You expect me to believe that?" This highlights the challenge of convincing a skeptical audience. The perspective is Male 1's, expressing continued doubt. The tone is challenging. - 00:55–00:56 Female 1 explains, "It's got a dual-layer design." This reiterates the key feature responsible for absorption. The perspective is Female 1's, providing a technical explanation. The tone is informative. - 00:56–01:00 A visual insert shows the golden capsules on a white surface, then a layered diagram of ingredients (DHA omega 3, Blueberry, B Vitamins, etc.). Female 1 continues, "It survives acid and releases nutrients where it's absorbed." This visually and verbally reinforces the dual-layer design and its benefits. The perspective is illustrative, showing product details. The tone is scientific. - 01:00–01:02 Female 1 introduces celebrity endorsements, "You know, there's a reason why celebs like Carol Vorderman, Ben Shepherd, and Spencer Matthews, all endorse this brand." This adds another layer of social proof and aspirational appeal. The perspective is Female 1's, providing celebrity endorsement. The tone is persuasive. - 01:02–01:06 Quick cuts show Carol Vorderman holding a sign "SUPPLEMENTS FOR WOMEN OVER 60", then Ben Shepherd speaking into a microphone, then Spencer Matthews speaking into a microphone. These visuals support the celebrity endorsement claim. The perspective is external source, showing celebrity support. The tone is aspirational. - 01:06–01:08 Female 1 concludes the celebrity point, "all endorse this brand." This reinforces the previous visual. The perspective is Female 1's. The tone is confident. - 01:08–01:10 Male 1 questions the authenticity of celebrity endorsements, "But do they actually use it or they just, you know, doing an advert?" This addresses a common skepticism about celebrity endorsements. The perspective is Male 1's, raising a valid concern. The tone is skeptical. - 01:10–01:12 Female 1 confidently states, "No, they actually use this one." This directly counters the skepticism and emphasizes genuine usage. The perspective is Female 1's, providing reassurance. The tone is assertive. - 01:12–01:16 Female 1 elaborates, "They discovered the brand and they became fans once they started feeling more focused, they're sleeping better, and thinking more clearly." This explains why celebrities use it, linking it to the product's benefits. The perspective is Female 1's, explaining the impact. The tone is informative and positive. - 01:16–01:20 A top-down shot of a woman working at a laptop, then a woman sleeping in bed, then a man smiling. These visuals illustrate the benefits: focus, better sleep, and mental clarity. The perspective is illustrative, showing desired outcomes. The tone is positive and aspirational. - 01:20–01:22 Male 1 concedes, "Right, okay, so maybe not every multivitamin is a scam." This marks his shift in opinion, showing the effectiveness of Female 1's arguments. The perspective is Male 1's, showing a change of mind. The tone is conceding. - 01:22–01:24 Female 1 agrees with a nuance, "A lot are, but Vitals+ isn't." This maintains her initial stance on most multivitamins while strongly differentiating Heights. The perspective is Female 1's, making a strong claim. The tone is assertive and differentiating. - 01:24–01:25 A visual of the Heights bottle with capsules floating around it on a light blue background. This visually reinforces the product and its unique position. The perspective is product-focused. The tone is clean and modern. - 01:25–01:26 Male 1 says, "Fair enough." This indicates his acceptance of her argument. The perspective is Male 1's, showing acceptance. The tone is agreeable. - 01:26–01:28 Male 1 moves his glass from "AGREE" to "DISAGREE" on the split screen. He says, "Maybe I'll move my glass across to disagree." This is a playful reversal of his initial stance, showing he is now convinced. The perspective is Male 1's, showing a change of heart. The tone is lighthearted and convinced. - 01:28–01:29 Female 1 responds, "Yeah, good shot." This acknowledges his change of mind. The perspective is Female 1's. The tone is approving. - 01:29–01:31 Female 1 suggests, "I think it's time you try one more multivitamin." This is a direct call to action for Male 1, and implicitly for the audience. The perspective is Female 1's, encouraging action. The tone is persuasive. - 01:31–01:32 Male 1 replies, "Well, it better be the last." This shows his willingness to try, but with a hint of his past frustration. The perspective is Male 1's, showing conditional acceptance. The tone is hopeful but cautious. - 01:32–01:35 A white screen with the text "Feel like yourself again." and the Heights bottle, followed by a "SHOP NOW" button and "AS SEEN IN VOGUE Women's Health GLAMOUR THE SUNDAY TIMES" logos. This is the final call to action and reinforces credibility. The perspective is brand, providing direct marketing. The tone is encouraging and authoritative.

# Ad summary An influencer creates a testimonial-style ad promoting Magic Mind as a focus booster. He mentions that it helps with calmness and focus. At the end, there is a visual of the product along with the statement: "The Focus You've Been Searching For." # Brand positioning Magic Mind is presented as a convenient solution for enhanced focus and calmness. It is positioned as a 'performance drink' that contains adaptogens and nootropics to help users calm down, relax, and think clearly. The brand values a natural approach to boosting energy and focus without the jitters associated with other performance drinks. It promotes a lifestyle of high performance and productivity, while also emphasizing the importance of feeling calm and relaxed. # Product Magic Mind is advertised as a 'performance drink' designed to enhance focus and promote calmness. It contains adaptogens, which help users calm down and relax, and nootropics, which help with cognitive function. It also supports immunity and tastes fantastic. The product is described as a solution for those looking to avoid the jitters associated with other performance drinks, instead providing a focused, flow-state experience in a bottle. It is for anyone who wants to boost their productivity and mental clarity in various situations, such as before going on stage, before recording a podcast, or even in the middle of the day for a quick boost. # Visual style The ad has a hybrid style, blending UGC-style personal testimonial with a polished product shot. The testimonial portion has a casual, unfiltered feel, while the product shot is more professionally produced. The editing is simple with static shots, focusing on clear communication rather than flashy visuals. The pacing is conversational. # Hooks Spoken: Male 1: It is the biggest life hack game changer I have ever discovered. Visual: 00:00–00:05: A medium close-up of a fair-skinned man in his 40s with light brown hair. He is wearing a brown t-shirt, black headphones, and a dark green baseball cap with light-colored letters. He is sitting in front of a microphone in what appears to be a home studio. Behind him are framed photos on a white wall. The camera is static, focusing on his face as he speaks with an excited expression. # Funnel stage Consideration # Pain points The ad addresses the frustration of experiencing jitters from other performance-enhancing products. The creator mentions, "Don't expect jittery, expect focused," indicating that the product aims to solve the problem of unwanted side effects associated with energy or focus boosters. # Value propositions - Enhances calmness and relaxation through adaptogens - Improves cognitive function through nootropics - Supports immunity while delivering great taste - Provides focused, flow-state experience without jitters - Offers a convenient, daily boost for various situations and needs # Benefits - Helps you calm down and relax and feel natural - Helps you think - Helps your immunity - Tastes fantastic - Expect focused - Like flow state in a bottle # Features - Adaptogens - Nootropics # Call to action None used. # Social proof - "It is the biggest life hack game changer I have ever discovered" - Male 1 (Creator) - "Because I fucking love Magic Mind so much" - Male 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of an enthusiastic customer. # Storyline - 00:00–00:05 The influencer states that Magic Mind is the biggest life hack and game-changer he has ever discovered. - 00:05–00:07 He notes that he talks about it on social media, emphasizing his genuine enthusiasm. - 00:08–00:18 He declares his love for Magic Mind, and transitions to describing it as a performance drink with adaptogens for calmness and nootropics for cognitive enhancement. - 00:21–00:24 He adds that it helps with immunity and tastes fantastic. - 00:24–00:29 He addresses potential concerns about jitters, clarifying that Magic Mind provides focused flow state. - 00:29–00:39 He shares his routine of using Magic Mind 15 minutes before stage performances, podcast recordings, or even midday for a boost. - 00:39–00:46 The ad transitions to an underwater shot of the product with text overlay and sound effects.

# Ad summary The ad features the founders of Surreal Cereal discussing the challenges they faced in creating a cereal that is both high-protein and low-sugar. They explain how they had to create the product themselves because no manufacturer in Europe or the UK could make it to their standards. They highlight that they took the cereals people loved as children and made them a grown-up reboot. # Brand positioning Surreal Cereal aims to disrupt the cereal industry by providing healthier alternatives to classic childhood cereals. They position themselves as a brand that doesn't compromise on taste while offering nutritional benefits like high protein and zero sugar. By targeting adults who still crave those familiar flavors, Surreal is promoting a fun and nostalgic experience with a functional twist, appealing to health-conscious consumers who don't want to give up their favorite childhood treats. # Product Surreal Cereal is a high-protein, zero-sugar breakfast cereal designed to recreate the taste of popular childhood cereals but with a healthier nutritional profile. It is marketed towards adults who enjoyed sugary cereals as kids but now seek healthier options. The cereal is meant to provide a nostalgic taste experience without the negative health impacts of traditional cereals, addressing the desire for both taste and nutrition in a single product. The ad highlights that the founders created the product themselves because they couldn't find a manufacturer who could meet their standards for taste and nutritional value. # Visual style The ad has a simple and clean aesthetic, using black and white to create a minimalist feel. The editing style consists of static shots and jump cuts between speakers, giving it a straightforward, conversational tone. The production quality is relatively polished, suitable for social media, with a focus on clear audio and visuals to maintain viewer engagement. # Hooks Spoken: If I showed you our cost of goods when we started the business you'd probably scream. Text overlay: If I showed you our cost of goods / when we started the business / you'd probably scream Visual: 00:00–00:02: A light-skinned man with dark hair and a light complexion, wearing a gray crewneck sweater, sits on a stool against a plain white background. He looks slightly to the side and speaks directly to the camera. / 00:02–00:04: The camera pulls back to show the man sitting on a stool wearing white sneakers. He gestures with his hands as he speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the lack of healthy yet nostalgic cereal options for adults. The founders realized they couldn't find a manufacturer who could meet their standards. # Value propositions - Reimagining childhood cereals with a healthier twist. # Benefits - Childhood taste - Grown-up reboot # Features - High-protein - Zero-sugar # Call to action None used. # Social proof - "I start my day with Surreal" – Male 2 (Founder) # Point of view - Brand 100% – The ad is conveyed through the voice of the brand founders. # Storyline - 00:00–00:03 The founder sits on a stool against a plain white background and asks the viewer what they would think if they saw the company's cost of goods when they started. - 00:03–00:11 He states that the manufacturers in Europe and the UK couldn't make the product, either because they were too small, or it just couldn't be done. - 00:11–00:24 Because of this, the company had to create the product themselves, costing a lot of money that they wouldn't have had to spend if they got a 'blanket product' off a manufacturer. The speaker notes that they knew that existing products wouldn't be good enough. - 00:24–00:26 A second founder appears on screen stating that if they've got a great product, everything starts there. - 00:26–00:33 The first founder reappears and explains that the company takes the kids' childhood cereals people love and gives them a 'grown-up reboot', which is childhood taste but high-protein and zero-sugar. - 00:33–00:36 The second founder reappears and says that every morning he starts his day with Surreal.

# Ad summary This ad features a man asking what makes a brand stick in today's market. Another man responds by saying that consumers have gotten so smart with the amount of technology. He says that in order to find something that sticks, it's making sure that there's a reason for it. It's not just another version of something else with nothing else to provide as a benefit or something that's different than the next guy. He says that creating a brand that sticks is creating a foundation and consistency and trust with the consumer and then getting it out to the world, making sure that you're finding your audience where they are. # Brand positioning This ad focuses on the concept of brand building and what makes a brand successful in today's market. The brand aims to occupy the space of being authentic, trustworthy, and providing unique value to consumers. It aligns with values of consistency, trust, and understanding the target audience. The brand pushes against the norm of simply creating another version of something without offering any additional benefits or differentiation. The brand positioning is both functional, emphasizing the importance of providing a reason for the brand's existence, and emotional, highlighting the need for consistency and trust with consumers. # Product This ad does not feature a specific product. Instead, it focuses on the concept of brand building and what makes a brand successful in today's market. The ad emphasizes the importance of providing unique value to consumers, creating a foundation of consistency and trust, and understanding the target audience. It suggests that a successful brand should offer something different than its competitors and provide a clear reason for its existence. The ad addresses the purchase barrier of consumers being overwhelmed with options and seeking brands that offer genuine value and differentiation. # Visual style The ad has a casual and conversational aesthetic, with simple shots of people speaking directly to the camera. The editing style is straightforward, with static shots and smooth transitions. The production quality is decent, with clear audio and visuals. The pacing is consistent, with a moderate tempo. The audio-visual sync is natural, with the visuals matching the spoken content. # Hooks Spoken: 00:00–00:02 What makes a brand stick in today's market? Text overlay: 00:00–00:02 what makes a / 00:00–00:02 brand stick in / 00:01–00:02 today's market? Visual: 00:00–00:02 A man is sitting at a desk in an office setting. He is wearing a white t-shirt, jeans, and a white baseball cap. He is holding a piece of paper and looking down at it. The background includes office furniture, computers, and other office equipment. The camera is stationary and focused on the man. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the challenge of making a brand stand out in today's market, where consumers are overwhelmed with options and have access to a vast amount of information. "Consumers have gotten so smart with the amount of technology." # Value propositions - Creating a brand that sticks is creating a foundation and consistency and trust with the consumer # Call to action None used. # Point of view - Brand 100% – The entire video is told from the brand's point of view, with experts discussing brand building strategies. # Storyline - 00:00–00:02 00:00–00:02 A man is sitting at a desk in an office setting, looking down at a piece of paper. He looks up and asks, "What makes a brand stick in today's market?" The message conveyed is to introduce the topic of brand building and what makes a brand successful. The perspective is from the man asking the question, setting the stage for an expert to provide insights. The tone is inquisitive and conversational, inviting the audience to consider the question. - 00:02–00:16 00:02–00:16 A man is sitting on a couch in a casual setting. He responds by saying, "Man, I mean consumers have gotten so smart with the amount of technology and in order to find something that sticks, it's again making sure that there's a reason for it. It's not just another version of something else with nothing else to provide as a benefit or of something that's different than the next guy." The message conveyed is that consumers are more discerning and brands need to offer unique value. The perspective is from the expert providing insights and advice. The tone is informative and authoritative, establishing credibility. - 00:16–00:25 00:16–00:25 The man on the couch continues, "You know, I think creating a brand that sticks is creating a foundation and consistency and trust with the consumer and then, you know, getting it out to the world, making sure that you're finding your audience where they are." The message conveyed is that building a successful brand requires establishing a strong foundation, consistency, trust, and understanding the target audience. The perspective is from the expert providing actionable steps for brand building. The tone is encouraging and motivational, inspiring viewers to take action.

# Ad summary The ad features an interview clip where an expert discusses the benefits of reading, including how it enhances competitiveness. He explains that you can download decades of experience in days, calling it a superpower. The ad promotes a free masterclass. # Brand positioning The brand is positioned as offering tools and strategies to enhance one's learning and reading capabilities. The brand advocates for continuous learning and the importance of staying competitive, particularly in today's fast-paced environment. The brand aims to provide solutions for efficient knowledge acquisition, positioning itself as a resource for individuals seeking to improve their learning speed and comprehension. The brand adopts a functional and performance-driven approach, focusing on measurable results. # Product The advertised product is a free masterclass aimed at improving reading speed and comprehension. The masterclass is designed for individuals who want to enhance their ability to learn from books and stay competitive in today's fast-paced environment. It promises to provide techniques that enable users to read 300% faster with the same or better comprehension. By the end of the class, participants can read in 20 minutes what would take a normal person an hour. The product addresses the barrier of time investment required for reading, positioning the masterclass as a way to efficiently absorb knowledge from books. # Visual style The ad features a mix of studio-lit interview shots and screen-recorded graphics. The editing style includes quick cuts between speakers and static shots. The production quality is polished, giving it a commercial feel. The pacing is consistent with the rhythm of the speech. Text overlays are timed to coincide with key points in the dialogue. # Hooks Spoken: 00:00–00:01: I teach people how to read one book a week. Text overlay: 00:00–00:01: I teach people how to / 00:01–00:01: READ 1 BOOK / 00:01–00:01: A WEEK Visual: 00:00–00:01: A close-up shot of an Asian male, likely in his 40s, with short black hair and wearing a black t-shirt. He is speaking directly to the camera, with a background of a blue and gray patterned wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not being able to keep up with the amount of reading required to stay competitive in today's fast-paced environment: "In order to stay competitive in today's day and age..." # Value propositions - Learn how to 'download decades in days', indicating a shortcut to knowledge acquisition - The masterclass offers accelerated reading speed paired with maintained or improved comprehension # Benefits - Stay competitive in today's day and age - Download decades of experience in days - Read something in 20 minutes that takes normal people an hour # Features - Learn how to read one book a week - Can achieve 300% faster reading speed - Maintains same or better comprehension # Call to action Click the link below to SIGN UP FOR THE FREE MASTERCLASS. # Point of view - Expert 90% – The majority of the video features an expert explaining the benefits of reading and describing the masterclass. - Brand 10% – The end screen delivers a call to action, presenting the official brand offer and a clear next step. # Storyline - 00:00–00:01 The ad opens with the speaker stating that he teaches people how to read one book a week, conveying the intention to introduce a method or skill for efficient reading. - 00:01–00:05 The speaker asserts that leaders are readers, setting up the argument that reading is essential for staying competitive. - 00:06–00:12 The speaker explains how books contain decades of experience and that by reading them, one can download those decades in days, highlighting the value and efficiency of reading. - 00:13–00:14 He emphasizes the transformative impact of this skill by calling it a superpower and a huge advantage, creating a sense of excitement and aspiration. - 00:15–00:17 He addresses potential skepticism by acknowledging that some people may not achieve these results immediately, emphasizing the need for practice, which sets up the promise of improvement through effort. - 00:17–00:22 The speaker claims that with practice, individuals can achieve permanent results, improving their reading speed by 300% while maintaining comprehension, which directly responds to the earlier point about practice and its effectiveness. - 00:23–00:25 He emphasizes the practical benefits, stating that individuals can read in 20 minutes what normally takes an hour, reinforcing the product's efficiency. - 00:25–00:26 He repeats the importance of practice to set up a sense of effort required, subtly implying that you must sign up to the masterclass to effectively practice. - 00:27–00:36 The ad concludes with a call to action to sign up for the free masterclass, driving the viewer towards the desired action.

# Ad summary This ad presents an interview with medical experts about the benefits of Tru Niagen and the science that proves the product will decrease inflammatory markers. # Brand positioning Tru Niagen is presented as a leader in the longevity, wellness, and anti-aging category with a focus on preventative medicine. It sets itself apart by being heavily researched and having proven results. The brand emphasizes the scientific benefits of its products. Tru Niagen aligns itself with a tone of authority and knowledge, providing evidence-based information to its audience, focusing on the functional benefits of its products, and appealing to consumers who value healthspan and preventative health measures. # Product Tru Niagen is not explicitly described, but it is presented as a supplement that impacts NRF2 pathways and is involved in over 500 different cellular processes in the body. It decreases inflammatory markers. It is implied the product is for people who are interested in longevity and preventative medicine and want to optimize their healthspan. The ad addresses the purchase barrier of uncertainty by presenting the product as having seven or eight human studies, to highlight how the product is worth trying. # Visual style The ad has a polished, professional aesthetic. The editing style uses static shots. The production quality is high-end commercial. The pacing is slow and consistent. There is no audio-visual sync. # Hooks Spoken: Male 1: When you think about NAD+, what in your uh practice have you thought about biomarkers that a consumer should look at that might be ones that they would see naturally move with, a product like Tru Niagen? Text overlay: When you think about NAD+, what in your practice / have you thought about biomarkers that a consumer / should look at that might be ones that they would / see naturally move with, a product like Tru Niagen? Visual: 00:00–00:16 The shot shows a fair-skinned man, likely in his 50s, wearing a navy blazer, light blue button-up shirt, and light gray pants, seated in a white chair on a stage. He is holding papers and looking to his left. He is speaking. Behind him is a light purple backdrop. To the bottom left is a clear water bottle on the floor. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Tru Niagen has seven or eight human studies, proving that it is worth trying. # Benefits - Decreased inflammatory markers. - Optimized healthspan. - Preventative medicine. # Features - Tru Niagen impacts NRF2 pathways - Tru Niagen is involved in over 500 different cellular processes in the body. - Tru Niagen decreases inflammatory markers. # Call to action None used. # Social proof - "We have actually seven, maybe eight human studies that show that Tru Niagen, Niagen, will decrease inflammatory markers" - Female 1 (Expert) # Point of view - Expert 100% – This is communicated through interviews and the sharing of scientific information. # Storyline - 00:00–00:16 The ad begins with a male speaker asking a woman about biomarkers for consumers related to Tru Niagen. This is intended to set up a conversation about the product's benefits. The audience experiences the conversation from the speaker’s perspective. The tone is inquisitive and professional. - 00:17–00:26 The female speaker shares how Tru Niagen has studies that show it will decrease inflammatory markers, which is the biggest thing the brand is looking at right now. The intention is to highlight the product's scientifically proven ability to improve health. The audience experiences this moment from the speaker’s point of view. The tone is confident and knowledgeable. - 00:26–00:38 The female speaker expresses curiosity about how NAD+ impacts other areas. The intention is to convey the holistic benefits of the product. The audience experiences this moment from the speaker’s point of view. The tone is thoughtful and optimistic. - 00:39–00:44 The male speaker asks about longevity, wellness, and anti-aging. The intention is to transition to talking about the future. The audience experiences this moment from the speaker’s point of view. The tone is inquisitive and forward-thinking. - 00:44–00:59 The female speaker shares that preventative medicine and optimizing healthspan with different modalities is the future. The intention is to inspire confidence. The audience experiences this moment from the speaker’s point of view. The tone is aspirational and academic.

# Ad summary This ad promotes Tony Robbins' Time to Rise Summit, emphasizing decision-making and personal growth through immersion. # Brand positioning Tony Robbins is presented as a globally recognized authority in personal development and peak performance. The brand's positioning is centered on empowerment, offering individuals the tools and strategies to overcome obstacles and achieve their full potential. This event provides an immersive environment to foster self-improvement and growth. The brand aligns with a lifestyle of continuous self-improvement, personal responsibility, and high achievement, while pushing against the norm of setting New Year's resolutions that often fail. The positioning blends both functional elements (decision-making, goal setting) and emotional elements (empowerment, fulfillment). # Product The promoted product is the "Time to Rise" Summit, a 3-day virtual event (January 29-31, 2026, 2pm-5pm ET Daily) designed to help participants improve decision-making and create personal change. The event is promoted as accessible worldwide, with the previous summit having 1.3 million attendees from 193 countries. A key USP is that the event is free and aimed at giving back to people. The format involves an immersive experience with the intention of creating real momentum and lasting change. Purchase barriers are addressed by highlighting that it is zero charge to attend. # Visual style The ad features a clean, professional aesthetic with a podcast-style interview setting. The editing style includes static shots with smooth transitions between speakers. Production quality is high, lending a polished commercial feel. The color palette is muted, with soft lighting that gives a natural appearance. The pacing is moderate, following the rhythm of the spoken dialogue. # Hooks Spoken: 00:00–00:12: Jay Shetty: Time to rise is coming up at the end of this month, and it's another opportunity for people to get better at making decisions, to decide, to commit, to act, to resolve, to have that energy, everything we've been talking about today. Text overlay: 00:00–00:06: TIME TO RISE IS COMING UP / 00:06–00:12: FOR PEOPLE TO GET BETTER AT MAKING DECISIONS / 00:12–00:12: TO DECIDE, TO COMMIT, TO ACT, TO RESOLVE Visual: 00:00–00:12: Jay Shetty is seated in a chair in a studio setting. The background includes a wall with framed artwork, lamps, and a bookshelf with books and decorative items. Shetty is wearing a black jacket. The camera is stationary, capturing a medium shot. He is speaking directly into a microphone with a logo. The lighting is soft and even, casting gentle shadows. # Funnel stage Middle of funnel (Consideration): The ad educates and shows how the summit works, persuading with validation and logic. # Pain points New Year's resolutions often fail, leading to frustration and stagnation. # Value propositions - Zero-charge event providing an opportunity to give back to people. - Opportunity to spend three days with Tony Robbins. - The few days are enough to create a shift. # Benefits - Get better at making decisions - Create a shift in your life - Immerse yourself in focused learning - Change your life for the better # Features - 3-day virtual event - January 29-31, 2026 - 2pm-5pm ET Daily - Accessible worldwide - Zero charge # Call to action Hope people will join us # Social proof - "1.3 million people last year attend from 193 countries." # Point of view - Expert 80% – Expert POV is communicated through Tony Robbins presenting his authority. - Customer 20% – Customer POV is communicated through Jay Shetty reinforcing the value of the summit, and relaying enthusiasm. # Storyline - 00:00–00:12 00:00–00:12: Jay Shetty introduces the Time to Rise Summit as an opportunity to improve decision-making, commit, act, and resolve. The message is intended to convey the comprehensive benefits of the summit. This section is told from Jay Shetty’s perspective, emphasizing its value in self-improvement. The tone is enthusiastic and supportive. - 00:13–00:35 00:13–00:35: Tony Robbins explains that the new year is like a fresh start, and this summit is a way to figure out what you really want and how to achieve it. The intention is to position the summit as a practical tool for turning resolutions into reality, delivered from the expert perspective of Tony Robbins. He uses a casual and encouraging tone. - 00:36–00:49 00:36–00:49: Robbins details the specifics of the Time to Rise Summit, including the dates, times, accessibility, and previous attendance numbers. The intent is to provide tangible information that validates the event’s scale and reach. He uses an informative tone. - 00:50–01:07 00:50–01:07: Robbins emphasizes the uniqueness of the experience, stating it's not like partial pay and exists just to give back, encouraging people to join. The purpose is to address any skepticism and highlight the genuine nature of the event. He maintains a sincere and enthusiastic tone. - 01:08–01:34 01:08–01:34: Shetty reinforces the value of the Time to Rise Summit, highlighting that it will create a shift through immersion. The intent is to emphasize the transformative potential of the event. He speaks from a supportive peer perspective. - 01:35–02:06 01:35–02:06: Robbins expands on the concept of immersion, comparing it to language learning and emphasizing how impactful focused experiences are. The message aims to justify the structure of the summit and assure potential attendees of its effectiveness. He uses a confident and motivational tone. - 02:07–02:15 02:07–02:15: Screen displays graphics and audio jingle with Tony Robbins' Time To Rise Summit information and details, re-iterating the purpose of the video, and encouraging viewers to attend. Upbeat and exciting tone.

# Ad summary This ad features Gary Vaynerchuk discussing his view on age and achievement. It's framed as a response to questions about his success, suggesting that he is young and has achieved great things at a young age. He challenges the audience to re-evaluate their perceptions of success based on age and to think about the value of time. # Brand positioning Gary Vaynerchuk's personal brand centers around entrepreneurship, marketing, and motivational speaking. He positions himself as a straightforward, no-nonsense advisor who challenges conventional thinking and encourages aggressive self-belief and hard work. The brand aligns with values of ambition, hustle, and authentic self-expression. He tends to push against the norms of corporate culture and complacency. The positioning is a blend of functional business advice and emotional encouragement. # Product This ad promotes Gary Vaynerchuk's personal brand and services, though no specific product is explicitly offered for sale. The product being advertised is his brand's overall value proposition, centered on his expertise in business, marketing, and life advice. The ad implies value by showcasing his perspective on age and success, suggesting that following his advice could lead to similar achievements. The product is for individuals who aspire to high achievement, value entrepreneurial thinking, and are open to being challenged. # Visual style The ad has a mix of polished and casual aesthetics. The talking-head segments with Gary Vaynerchuk are well-lit and framed, suggesting a professional production quality, while the interview portions give it a documentary feel. The editing is fairly quick, and the visuals match with the spoken content. # Hooks Spoken: If you're 36, you're a fucking child. Text overlay: If you're 36, / you're a / F*CKING CHILD. Visual: 00:00–00:02: Gary Vaynerchuk is sitting in a brown leather chair, in what looks to be an office with plants. He has on a black t-shirt with a black hat that says "Siegelman Racing Stable." His hands are intertwined as he talks to the camera. The camera is set at eye level, showing Gary from the chest up, and is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad taps into the fear of not achieving enough by a certain age, suggesting that people may feel inadequate if they haven't reached their goals. # Value propositions - Value by showcasing his perspective on age and success - Suggesting that following his advice could lead to similar achievements # Benefits - Re-evaluating perceptions of success - Thinking about the value of time # Features - Perspective on age and achievement - Challenging conventional thinking # Call to action None used. # Point of view - Brand 100% – The entire ad is told from Gary Vaynerchuk's perspective as he shares his thoughts and interviews people. # Storyline - 00:00–00:02 The ad opens with Gary Vaynerchuk sitting in a casual setting, addressing the audience directly. He challenges the perception that 36 is old, stating that someone that age is "a fucking child." - 00:02–00:05 Cut to Gary interviewing people, and asks them what they were doing when they were 33, and the person responds, "Working in a liquor store." - 00:05–00:07 Another cut back to Gary interviewing people, and asks them what they were doing when they were 33, and the person responds, "Yes", then Gary replies, "Really." - 00:07–00:11 Back to Gary in his original setting where he emphasizes that he has a strong viewpoint on the subject, and doesn't want people "to feel like a piece of shit". - 00:11–00:14 Gary returns to interviewing people, talking to the individual who he asked what they were doing at 33, and the gentleman replies, "35 is a baby." - 00:14–00:16 Back to the last interview Gary had, Gary said, "Don't believe me but it's true."

# Ad summary This ad features Sal Di Stefano, co-host of the Mind Pump Podcast, discussing the importance of hydration and electrolyte balance for achieving the best workout pump. He promotes LMNT electrolyte drink mix as part of his daily routine for better performance. # Brand positioning LMNT is presented as a brand focused on providing optimal hydration and electrolyte balance for peak physical performance. The brand positions itself as a solution to enhance workout results by emphasizing the importance of electrolytes over traditional stimulant-heavy supplements. LMNT aligns with a health-conscious and active lifestyle, promoting the idea that proper hydration is essential for overall well-being and athletic performance. The brand pushes against the norm of relying solely on caffeine and stimulants for workout enhancement, instead advocating for a more holistic approach centered on electrolyte balance. # Product LMNT is a sugar-free electrolyte drink mix designed to optimize hydration and electrolyte balance. It is presented as a superior alternative to stimulant-heavy supplements for enhancing workout performance. The product is available in both powder form, to be mixed with water, and as a canned sparkling electrolyte water. It is intended for individuals who prioritize hydration and electrolyte balance as part of their fitness routine. The ad highlights that LMNT helps users achieve better workout performance by ensuring they are well-hydrated and have a good electrolyte balance in their body. The ad addresses the purchase barrier of relying on stimulants by offering a healthier, more effective hydration solution. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts between the expert speaking and visuals of people working out and using the product. The production quality is high, with clean lighting and clear visuals. The pacing is moderate, with cuts timed to the rhythm of the voiceover. The overall tone is informative and motivational, encouraging viewers to prioritize hydration for better workout performance. # Hooks Spoken: 00:00–00:02: The pump is this great feeling people get when they work out. Text overlay: 00:00–00:02: THE PUMP IS THIS / 00:00–00:02: GREAT FEELING PEOPLE GET / 00:01–00:02: WHEN THEY WORK OUT. Visual: 00:00–00:02: A man with a mustache and graying hair is shown lifting dumbbells while sitting on a weight bench in a gym. The gym has exposed brick walls, a weight rack, and a green water bottle in the background. The camera is positioned at a medium angle, focusing on the man's upper body as he lifts the weights. The lighting is bright, highlighting the man's exertion. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of relying on stimulant-heavy supplements for workout enhancement, which may have negative side effects or not provide optimal results. "Most of 'em are heavy in stimulants, lots of caffeine, but the truth is..." # Value propositions - Achieve the best workout pump by being well-hydrated and having a good electrolyte balance. - LMNT is part of an overall healthy lifestyle. # Benefits - Enhances workout performance - Better hydration - Good electrolyte balance # Features - Sugar-free electrolyte drink mix - Optimizes hydration - Electrolyte balance # Call to action None used. # Social proof - "I get better performance from it. It's just a part of my overall lifestyle." – Sal Di Stefano (Co-Host, Mind Pump Podcast) # Point of view - Expert 80% – The ad is primarily told from the perspective of Sal Di Stefano, a fitness expert and co-host of the Mind Pump Podcast, who provides information and testimonials about the product. - Customer 20% – The ad shows people working out and using the product, implying a customer perspective on the benefits of LMNT. # Storyline - 00:00–00:02 The ad opens with a man lifting weights, emphasizing the physical exertion of a workout. - 00:02–00:07 Sal Di Stefano, co-host of the Mind Pump Podcast, is introduced as an expert on fitness and supplements. - 00:07–00:10 Sal discusses the category of supplements that claim to enhance the pump, but notes that many are heavy in stimulants and caffeine. - 00:10–00:17 Sal states that the best pump comes from being well-hydrated and having a good electrolyte balance. - 00:12–00:16 The ad shows a can of LMNT being taken out of a cooler and then being consumed. - 00:16–00:17 The ad returns to the man lifting weights, emphasizing the physical exertion of a workout. - 00:17–00:22 Sal explains that he works out first thing in the morning and drinks LMNT with water. - 00:19–00:22 The ad shows Sal pouring LMNT powder into a glass of water and then drinking it. - 00:22–00:25 Sal states that he gets better performance from LMNT and that it's part of his overall lifestyle. - 00:23–00:25 The ad shows Sal drinking LMNT before and after a workout.

# Ad summary This ad features two women in a podcast setting discussing the jewelry brand Aurate. One of the women is wearing Aurate jewelry and describes the brand as beautiful, timeless, responsibly sourced, and meaningful. She highlights the quality and lightweight feel of the jewelry, and recommends the white sapphire tennis earrings or the connection necklace. # Brand positioning Aurate is presented as a New York-based jewelry brand that offers beautiful, timeless, and responsibly sourced pieces. The brand aims to provide jewelry that is both meaningful and accessible, without breaking the bank. Aurate positions itself as a brand that values quality craftsmanship, offering pieces that are comparable to those twice the price. The brand aligns with values of sustainability and personal connection, promoting a lifestyle of mindful consumption and self-expression through meaningful accessories. # Product The ad features two main products from Aurate: the Connection Necklace and the White Sapphire Tennis Earrings. The Connection Necklace is described as a meaningful piece that reminds the wearer to stay connected with themselves, serving as a good luck charm. The White Sapphire Tennis Earrings are highlighted for their chic design and ability to elevate any look, while also being lightweight and comfortable to wear. Both products are presented as high-quality, responsibly sourced jewelry that offers exceptional craftsmanship at a reasonable price point. The ad emphasizes that the jewelry can be worn day or night, and that the quality is on par with jewelry that is twice the price. # Visual style The ad has a polished, professional feel, resembling a podcast recording. The lighting is soft and natural, creating a warm and inviting atmosphere. The editing style is simple, with static shots and smooth transitions. The pacing is consistent, with a conversational rhythm that matches the dialogue. The overall aesthetic is clean and modern, reflecting the brand's values of timeless elegance and quality craftsmanship. # Hooks Spoken: 00:00–00:02: There's something different about you today. Visual: 00:00–00:02: A medium shot of a fair-skinned woman with long blonde hair, wearing a black top and small hoop earrings, sitting at a wooden table in front of a microphone. The background features a wall with a green and brown hexagonal pattern, a black metal shelf with a decorative salt lamp, and soft lighting. # Funnel stage Consideration # Pain points The ad addresses the frustration of finding jewelry that is both beautiful and affordable, while also being responsibly sourced and meaningful. The woman mentions wanting something that "didn't break the bank" but was also "responsibly sourced and something that would have meaning." # Value propositions - Jewelry that is both beautiful and meaningful - High-quality craftsmanship at a reasonable price - Responsibly sourced materials - Lightweight earrings that are comfortable to wear # Benefits - Beautiful and timeless jewelry - Doesn't break the bank - Meaningful pieces - Elevates any look - Comfortable to wear # Features - Connection Necklace - White Sapphire Tennis Earrings - Responsibly sourced - High-quality craftsmanship - Lightweight earrings # Call to action auratenewyork.com # Social proof - "I feel like the craftsmanship is on par with jewelry that's twice the price" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of two customers discussing and recommending the product. # Storyline - 00:00–00:02 The ad begins with one woman commenting on how the other looks different today. - 00:02–00:03 The second woman reveals that she is wearing Aurate jewelry. - 00:03–00:10 The second woman describes Aurate as a New York-based brand and mentions the specific pieces she is wearing: the Connection Necklace and White Sapphire Tennis Earrings. - 00:11–00:19 The second woman explains that she was looking for jewelry that was beautiful, timeless, responsibly sourced, and meaningful. - 00:19–00:32 She shares that the Connection Necklace reminds her to stay connected with herself and has become her good luck charm. - 00:33–00:42 She describes the White Sapphire Tennis Earrings as chic and lightweight, highlighting that they elevate any look and are comfortable to wear. - 00:42–00:45 The first woman asks about the quality of the jewelry. - 00:45–00:51 The second woman responds that the quality is incredible and on par with jewelry that is twice the price. - 00:51–00:54 The first woman says she is sold and asks where she can find the jewelry. - 00:54–01:03 The second woman directs her to auratenewyork.com and recommends starting with the White Sapphire Tennis Earrings or the Connection Necklace. - 01:03–01:05 The first woman jokes that her birthday is coming up.