How Tru Niagen Advertises on Meta

# Ad summary The ad showcases Tru Niagen Pro 1000mg supplement through a testimonial format, emphasizing its benefits for NAD+ support. The video features a review of The Quality Edit, highlighting the supplement's effectiveness in supporting overall wellness, backed by scientific research and rigorous testing. # Brand positioning Tru Niagen is presented as a science-backed, effective wellness solution that delivers on its promises. The brand aims to occupy a space in the consumer's mind as a provider of reliable NAD+ support, emphasizing the importance of proof over empty promises. Aligning with a health-conscious lifestyle, Tru Niagen differentiates itself by focusing on scientifically supported ingredients and rigorous testing, contrasting with brands that rely on marketing hype. This positions Tru Niagen as a functional brand that emphasizes performance and reliability. # Product The advertised product is Tru Niagen Pro 1000mg, a supplement designed to provide NAD+ support. The product is for individuals seeking to improve their overall wellness and cellular health. Key features include its ability to deliver on NAD+ support, as highlighted by The Quality Edit. The USP is the high dosage of 1000mg, suggesting a potent formula. Use occasions are implied through the context of wellness reviews, targeting consumers interested in maintaining or improving their health. The ad addresses purchase barriers by presenting the product as a science-backed solution with proven effectiveness. # Visual style The ad features a polished aesthetic with a focus on clear product visibility. The editing is static with smooth transitions and the production quality is high, resembling a professional commercial. There are no significant visual motifs or shifts in pacing. The cuts are timed to emphasize key product features and benefits, and the audio is synced with the visual elements to create a cohesive message. # Hooks Text overlay: 00:00–00:04: I Wanted Proof, Not Promises. Here’s Why Tru Niagen Delivered On NAD+ Support / 00:00–00:04: Wellness Reviews / 00:00–00:04: the Quality Edit (Logo) Visual: 00:00–00:04: A pair of fair-skinned hands holding a blue and silver bottle of "TRU NIAGEN PRO 1,000mg." The background is blurred, but the setting appears to be indoors with wooden accents. The camera is close-up, focusing on the bottle. The hands pour white capsules into the other hand. The lighting is soft and diffused. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of consumers who are tired of empty promises and are looking for wellness products that are backed by solid proof and scientific validation. # Value propositions - Proof, Not Promises: This highlights the brand's commitment to providing evidence-based support for its claims. # Benefits - NAD+ Support - Supports Overall Wellness # Features - NAD+ support - 1000mg dose # Call to action None used. # Social proof - The Quality Edit review. # Point of view - Customer 0% - None of the video content is presented as a customer testimonial. - Brand 100% - The video is presented from the official voice of the brand, showcasing product claims and endorsements. - Expert 0% - No authority figure is presented as credible based on profession or expertise. - External source 0% - The video does not showcase outside validation (e.g., press quotes, user comments, duets). # Storyline - 00:00–00:04 The video opens with a close-up shot of a hand holding a bottle of Tru Niagen Pro 1000mg, immediately focusing on the product. The intention is to capture attention and introduce the product as a solution for NAD+ support. The perspective is from the brand, showcasing the product in a controlled, professional setting. The tone is informative and aims to build trust through a visual presentation of the product. - 00:00–00:04 A text overlay introduces the review by The Quality Edit, a wellness review platform. This serves as social proof, indicating that the product has been vetted and approved by a credible source. The perspective shifts to an external validation, enhancing the brand's credibility and trustworthiness. The tone is authoritative and aims to instill confidence in potential buyers.

# Ad summary This ad promotes Tru Niagen Pro 1,000mg capsules, highlighting their benefits for heart, brain, muscle, cellular energy production, repair, and lifestyle stress management. The ad features a woman taking the supplement with water, emphasizing its role in boosting NAD+ for overall health. # Brand positioning Tru Niagen is presented as a brand focused on advanced inner-body aging science, offering a product that supports overall health and well-being. The brand positions itself as a provider of clinically proven supplements that boost NAD+, which is vital for life. The brand aligns with a health-conscious lifestyle, emphasizing cellular energy production, repair, and stress management. The brand positioning is both functional, highlighting the scientific backing and specific health benefits, and emotional, promoting a sense of well-being and vitality. # Product Tru Niagen Pro 1,000mg capsules are dietary supplements designed to support heart, brain, muscle, cellular energy production, repair, and lifestyle stress management. The capsules are clinically proven to boost NAD+, which is vital to life. The product is for individuals seeking to improve their overall health and well-being through cellular support and stress management. The ad addresses the purchase barrier by highlighting the clinical proof and the importance of NAD+ for life, suggesting that this product is a worthwhile investment in one's health. # Visual style The ad has a clean, natural aesthetic with bright lighting and close-up shots. The editing style is smooth with static shots and minimal transitions. The production quality appears to be a hybrid of UGC and polished commercial, aiming for a relatable yet professional feel. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:04: Tru niagens pro 1,000mg capsules support heart brain muscle Text overlay: 00:00–00:04: Tru niagens pro 1,000mg capsules support heart brain muscle Visual: 00:00–00:02: A blue bottle of Tru Niagen Pro 1,000mg capsules sits on a wooden block atop a stack of books. A hand reaches in to open the bottle. / 00:02–00:04: The hand removes a white capsule from the bottle and holds it up for closer inspection. The background remains the same. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of declining cellular function and increased stress levels, which can impact overall health and well-being. "Clinically proven to boost NAD+ which is vital to life as we know it" # Value propositions - Supports heart, brain, and muscle function - Boosts NAD+ which is vital to life # Benefits - Support heart - Support brain - Support muscle - Cellular energy production - Cellular energy repair - Lifestyle stress management # Features - 1,000mg capsules - Clinically proven to boost NAD+ # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer who is demonstrating the product and explaining its benefits. # Storyline - 00:00–00:02 The ad begins by showcasing a bottle of Tru Niagen Pro 1,000mg capsules, immediately introducing the product. This is intended to grab the viewer's attention and set the stage for the product's benefits. - 00:02–00:06 The narrator lists the benefits of the capsules, including support for heart, brain, muscle, cellular energy production, and repair. This is intended to inform the viewer about the product's key functions and appeal to those interested in overall health. - 00:06–00:12 The ad shows a woman taking a capsule with water, visually demonstrating the product's use. This is intended to show the ease of use and integrate the product into a daily routine. - 00:08–00:14 The narrator states that the capsules are clinically proven to boost NAD+, emphasizing the scientific backing and importance of the product. This is intended to build trust and credibility with the viewer.

# Ad summary This image ad for Tru Niagen Pro targets high performers looking for a cellular energy boost. The ad emphasizes the product's ability to increase NAD+ levels, supported by clinical studies and rigorous third-party testing. # Brand positioning Tru Niagen is presented as a brand focused on cellular health and energy, specifically targeting high performers. It emphasizes scientific backing and rigorous testing to ensure product efficacy and quality. The brand positions itself as a premium supplement provider, providing a solution for those seeking enhanced cellular energy and overall well-being. It pushes against the norm of unsubstantiated health claims by highlighting clinical studies and third-party validation, which conveys trust and reliability. The brand positioning is primarily functional, focusing on performance enhancement and scientific validation, but also carries an emotional element by promising enhanced well-being. # Product Tru Niagen Pro is a dietary supplement designed to increase NAD+ levels in the body, thereby boosting cellular energy. It is marketed towards high performers seeking to enhance their overall well-being. The product is available in vegetarian capsules. Key features include its ability to increase NAD+ levels up to 150% in 3 weeks, as well as its clinical strength formulation. Each capsule contains nicotinamide riboside (NR). The bottle label specifies "PRO 1000mg [2 x 500mg] NICOTINAMIDE RIBOSIDE (NR)". The ad also touts that the product supports mitochondrial function and has undergone rigorous third-party testing. The product addresses potential consumer concerns about the efficacy and safety of supplements by highlighting its clinical backing and testing protocols. It comes in a 60-capsule bottle. # Visual style The ad has a clean, modern visual style with a focus on product features and benefits. The dark blue and white color scheme gives it a professional, scientific look. The design is highly polished and uses a features point out motif. # Hooks Headline: Why high performers choose Tru Niagen Pro # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that lack of cellular energy is a problem, and that this product aims to increase it. # Value propositions - Increase NAD+ levels to get a cellular energy boost and overall well being. - Clinical strength means that it is rigorously tested. # Benefits - Cellular energy - 40+ human clinical studies # Features - Increases NAD+ levels up to 150% in 3 weeks - Clinical strength - Supports mitochondrial function - Vegetarian Capsules - Dietary supplement - Rigorous third-party testing - PRO 1000mg [2 x 500mg] NICOTINAMIDE RIBOSIDE (NR) # Call to action None used. # Social proof - 40+ human clinical studies # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing product features, benefits, and scientific validation to persuade the viewer to choose Tru Niagen Pro. # Storyline - The ad opens with a question designed to grab attention: "Why high performers choose Tru Niagen Pro". This is to immediately resonate with an audience that values peak performance, prompting them to consider the product as a solution. The brand is asking this question to establish the product's credibility among high achievers. - The ad lists key features and benefits of Tru Niagen Pro. These include: "150% NAD+ boost*", "Clinical strength", "Supports mitochondrial function", "40+ human clinical studies", "Cellular energy", and "Rigorous third-party testing". This section is from the brand's POV, highlighting the key selling points and scientific validation behind the product. - A product photo of the Tru Niagen Pro bottle is shown in the center. This shows the consumer what the product looks like and visualizes it's presence. The brand includes this to anchor the claims into a tangible product and to reinforce the branding.

# Ad summary This ad for Tru Niagen Pro 1,000mg uses the visual of an active runner to promote the benefits of its NAD-boosting supplement, which was once exclusive to physicians and athletes. # Brand positioning Tru Niagen positions itself as a premium provider of NAD-boosting supplements, emphasizing scientific backing and exclusive access. By highlighting clinical strength and previous exclusivity to physicians and athletes, the brand aims to occupy a space in the consumer's mind as a trusted and high-performance supplement provider. This positioning leans toward a functional approach, focusing on the performance and scientific validation of its products, differentiating itself from more generic or less specialized supplement brands. # Product Tru Niagen Pro 1,000mg is presented as a clinical-strength NAD-boosting supplement designed to support hundreds of cellular processes. The product comes in a blue plastic bottle containing 60 vegetarian capsules. The ad is geared towards individuals looking to enhance their cellular health and overall performance, implicitly targeting active and health-conscious consumers. The key selling point is its clinical strength and the benefit of boosting NAD levels. The packaging includes explicit details such as the number of capsules (60 Vegetarian capsules) and suggested dosage (Dietary Supplement Take Two Per Day). # Visual style The ad employs a blend of product-focused imagery and lifestyle integration. The production quality appears to be studio-shot with color grading to create a soft, inviting atmosphere. The design uses a clean, legible typography style. The overall approach is straightforward, aiming to convey the product's benefits through direct messaging and aspirational visuals. # Hooks Headline: Once exclusive to physicians & athletes # Funnel stage Consideration # Pain points The ad implies a pain point of needing to support cellular processes, which is a common concern among health-conscious individuals. The ad addresses this by saying, "Support hundreds of cellular processes with clinical-strength NAD-boosting Tru Niagen Pro 1,000mg." # Value propositions - clinical-strength NAD-boosting to support hundreds of cellular processes # Benefits - Support hundreds of cellular processes # Features - clinical-strength NAD-boosting - Tru Niagen Pro 1,000mg - 60 Vegetarian capsules # Call to action None used. # Point of view - Brand: The ad uses direct statements about the product's past exclusivity and functional benefits to highlight its value and efficacy. # Storyline - The ad begins by stating that Tru Niagen was once exclusive to physicians and athletes, immediately creating an impression of high value and exclusivity. This positions the brand as a premium option, appealing to consumers who seek top-tier health solutions. This is delivered from the brand's perspective. - Next, the ad transitions to highlight the functional benefits of the product, stating that it supports hundreds of cellular processes with clinical-strength NAD-boosting Tru Niagen Pro 1,000mg. This part of the story aims to build trust by highlighting the scientifically-backed benefits of the product, also from the brand's perspective. - Finally, the ad displays the product in front of a backdrop of a runner in a mountain landscape. This narrative beat emphasizes the association of the product with an active, healthy lifestyle. By visually linking the product with an athletic activity, the brand encourages the audience to envision themselves benefiting from its use, likely from the customer's perspective.

# Ad summary This image ad for Tru Niagen Pro aims to persuade "high performers" to try this supplement by listing its key features and research validation. The main visual shows a capsule being held near the brand’s core claims: a 150% NAD+ boost, cellular energy support, clinical strength, 40+ clinical studies, mitochondrial support, and rigorous third-party testing. # Brand positioning Tru Niagen is presented as a premium supplement brand focused on boosting cellular energy and overall performance. The ad specifically targets 'high performers,' suggesting a brand positioning that caters to individuals who prioritize optimizing their health and well-being for peak functionality. Tru Niagen aligns with values of scientific rigor and clinical validation, as evidenced by the mention of clinical strength, 40+ human clinical studies, and rigorous third-party testing. This approach seems designed to appeal to a discerning customer base that values evidence-based solutions. # Product Tru Niagen Pro is a supplement designed to boost NAD+ levels, provide cellular energy support, and support mitochondrial function. The ad emphasizes the product's clinical strength, citing 40+ human clinical studies and rigorous third-party testing, highlighting its scientific backing and safety. The featured product comes in capsule form and is targeted at high performers looking to enhance their overall health. The ad addresses potential purchase barriers by emphasizing its rigorous third-party testing, presumably to demonstrate safety. # Visual style The ad has a clean and professional aesthetic, with a focus on product features and scientific validation. The production quality appears to be studio-shot, with careful attention to lighting and color grading. The image treatment involves background blur and color-coordinated elements to enhance scannability. The typography is integrated in a straightforward manner, using a legible font to convey information clearly. The overall style is native to social media platforms, designed to capture attention and communicate key benefits quickly. # Hooks Headline: Why high performers choose Tru Niagen Pro # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the target audience may be experiencing a lack of energy or cellular function, which may hinder their performance. # Value propositions - 150% NAD+ boost* for enhanced cellular function - Cellular energy support for improved performance - Clinical strength validated by 40+ human clinical studies - Supports mitochondrial function for optimal energy production - Rigorous third-party testing ensures product safety and quality # Benefits - NAD+ boost - Cellular energy - Clinical validation - Mitochondrial support - Third-party tested # Features - 150% NAD+ boost* - Cellular energy support - Clinical strength - 40+ human clinical studies - Supports mitochondrial function - Rigorous third-party testing # Call to action None used. # Social proof - The ad references "40+ human clinical studies" implying the supplement is backed by research. # Point of view - Brand: The brand is making statements about the product's capabilities and features, emphasizing its scientific backing and benefits. # Storyline - The ad starts by addressing the viewer as someone who is a high performer, signaling that the product is designed for people who are very active and goal-driven. This establishes an immediate connection with a specific target audience. - The brand states that high performers choose Tru Niagen Pro, and this implies a sense of exclusivity and credibility, positioning the product as the preferred choice for this specific demographic. - The ad lists key product benefits, such as a 150% NAD+ boost, cellular energy support, clinical strength, support for mitochondrial function, and rigorous third-party testing, as told by the brand, to build trust and showcase the supplement's unique selling points and scientific validation.

# Ad summary Image ad for Tru Niagen featuring a man holding the supplement bottle and pill and encouraging the viewer to 'start now'. # Brand positioning Tru Niagen is presented as a wellness brand focused on cellular health and longevity. It aims to occupy the space in the consumer's mind as a science-backed, advanced supplement that boosts NAD+ levels to support cellular processes. The brand aligns with a proactive, health-conscious lifestyle, promoting the idea that investing in cellular health today can lead to a better future. Tru Niagen seems to push against the norms of immediate gratification in the supplement industry, focusing instead on long-term health benefits and clinical validation. The brand positioning is functional, emphasizing the performance and clinically proven benefits of its products. # Product Tru Niagen is a dietary supplement designed to boost NAD+ levels in the body to support cellular processes. It comes in a blue bottle with a white label. The ad shows an individual holding a white Tru Niagen capsule. The USP of Tru Niagen is its clinically shown ability to increase NAD+ levels. The ad copy highlights its ability to support hundreds of cellular processes. The ad encourages immediate action with the call to 'start now,' addressing potential purchase barriers related to procrastination or delayed investment in health. The ad is telling the viewer that this product is worth buying because it provides a tangible, clinically validated benefit for cellular health, positioning it as an investment in one's future self. # Visual style The ad has a clean and polished visual style. The production quality appears high, with a studio-shot aesthetic. The image treatment involves color grading that enhances the warmth of the brown background. The typography is large and bold, making it easily scannable. The overall style is designed to capture attention in-feed and convey a sense of trustworthiness and sophistication. # Hooks Headline: Your future self called. They said start now. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people may not be thinking about their future health, specifically at the cellular level. The ad seeks to alleviate the potential regret of not investing in your cellular health now, suggesting to "start now." # Value propositions - Boosting NAD+ through Tru Niagen supports hundreds of cellular processes. # Benefits - Support hundreds of cellular processes. # Features - Clinically shown to boost NAD+ # Call to action None used. # Social proof - Clinically shown to boost NAD+ to support hundreds of cellular processes. # Point of view - Brand: The entire ad promotes the features and benefits of the brand's product. # Storyline - The ad starts by speaking directly to the viewer. It creates a sense of urgency and importance by suggesting that their 'future self called' and is urging them to 'start now.' This is intended to grab the viewer's attention and make them consider the long-term implications of their health choices, and create curiosity around what that means. - The ad then reinforces the product's efficacy from the brand's point of view by highlighting that it's 'clinically shown to boost NAD+ to support hundreds of cellular processes'. This is included to provide a scientific backing for the product's claims and reassure the viewer of its effectiveness. - The ad concludes by clearly showing the brand name, TRU NIAGEN, as a logo. This is intended to make the brand easily recognizable for the customer.

# Ad summary This ad presents an interview with medical experts about the benefits of Tru Niagen and the science that proves the product will decrease inflammatory markers. # Brand positioning Tru Niagen is presented as a leader in the longevity, wellness, and anti-aging category with a focus on preventative medicine. It sets itself apart by being heavily researched and having proven results. The brand emphasizes the scientific benefits of its products. Tru Niagen aligns itself with a tone of authority and knowledge, providing evidence-based information to its audience, focusing on the functional benefits of its products, and appealing to consumers who value healthspan and preventative health measures. # Product Tru Niagen is not explicitly described, but it is presented as a supplement that impacts NRF2 pathways and is involved in over 500 different cellular processes in the body. It decreases inflammatory markers. It is implied the product is for people who are interested in longevity and preventative medicine and want to optimize their healthspan. The ad addresses the purchase barrier of uncertainty by presenting the product as having seven or eight human studies, to highlight how the product is worth trying. # Visual style The ad has a polished, professional aesthetic. The editing style uses static shots. The production quality is high-end commercial. The pacing is slow and consistent. There is no audio-visual sync. # Hooks Spoken: Male 1: When you think about NAD+, what in your uh practice have you thought about biomarkers that a consumer should look at that might be ones that they would see naturally move with, a product like Tru Niagen? Text overlay: When you think about NAD+, what in your practice / have you thought about biomarkers that a consumer / should look at that might be ones that they would / see naturally move with, a product like Tru Niagen? Visual: 00:00–00:16 The shot shows a fair-skinned man, likely in his 50s, wearing a navy blazer, light blue button-up shirt, and light gray pants, seated in a white chair on a stage. He is holding papers and looking to his left. He is speaking. Behind him is a light purple backdrop. To the bottom left is a clear water bottle on the floor. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Tru Niagen has seven or eight human studies, proving that it is worth trying. # Benefits - Decreased inflammatory markers. - Optimized healthspan. - Preventative medicine. # Features - Tru Niagen impacts NRF2 pathways - Tru Niagen is involved in over 500 different cellular processes in the body. - Tru Niagen decreases inflammatory markers. # Call to action None used. # Social proof - "We have actually seven, maybe eight human studies that show that Tru Niagen, Niagen, will decrease inflammatory markers" - Female 1 (Expert) # Point of view - Expert 100% – This is communicated through interviews and the sharing of scientific information. # Storyline - 00:00–00:16 The ad begins with a male speaker asking a woman about biomarkers for consumers related to Tru Niagen. This is intended to set up a conversation about the product's benefits. The audience experiences the conversation from the speaker’s perspective. The tone is inquisitive and professional. - 00:17–00:26 The female speaker shares how Tru Niagen has studies that show it will decrease inflammatory markers, which is the biggest thing the brand is looking at right now. The intention is to highlight the product's scientifically proven ability to improve health. The audience experiences this moment from the speaker’s point of view. The tone is confident and knowledgeable. - 00:26–00:38 The female speaker expresses curiosity about how NAD+ impacts other areas. The intention is to convey the holistic benefits of the product. The audience experiences this moment from the speaker’s point of view. The tone is thoughtful and optimistic. - 00:39–00:44 The male speaker asks about longevity, wellness, and anti-aging. The intention is to transition to talking about the future. The audience experiences this moment from the speaker’s point of view. The tone is inquisitive and forward-thinking. - 00:44–00:59 The female speaker shares that preventative medicine and optimizing healthspan with different modalities is the future. The intention is to inspire confidence. The audience experiences this moment from the speaker’s point of view. The tone is aspirational and academic.

# Ad summary In this ad for Tru Niagen, a man discusses how the product stands out from other NAD+ supplements because of the rigorous testing it undergoes. He explains that he trusts the supplement because it supports cellular energy, repair, and healthy aging. # Brand positioning Tru Niagen is presented as a premium NAD+ supplement brand that stands out in the market because of its commitment to quality and rigorous testing. The brand aims to occupy the space of a trustworthy and effective supplement that supports cellular energy, repair, and healthy aging. It aligns with a lifestyle focused on health, wellness, and informed choices, and it promotes the values of scientific validation and transparency. The brand pushes against the norm of lower testing standards in the supplement industry, emphasizing its dedication to exceeding those standards. Tru Niagen brand positioning appears both functional, providing cellular energy and repair, and emotional, instilling a sense of trust and peace of mind through its rigorous testing. # Product Tru Niagen is a dietary supplement designed to support cellular energy, repair, and healthy aging. It is presented as a science-backed, nature-identical form of NR (nicotinamide riboside), which is positioned as the most efficient NAD+ precursor. It is marketed towards individuals who prioritize quality and trust in their supplements. Each batch of Tru Niagen undergoes a rigorous amount of internal and third-party quality testing, including at least 15 separate tests for purity, potency, and safety. The ad emphasizes the product's commitment to exceeding industry standards, assuring consumers that they can trust the supplement's contents and benefits. The supplement is shown being taken daily as part of a healthy lifestyle, which includes activities like exercising and working on a computer. # Visual style The ad has a polished commercial aesthetic with a hybrid feel, combining elements of UGC with professionally shot footage. The editing style includes quick cuts, static shots, and smooth transitions. The pacing is fairly consistent at approximately 20 cuts per minute. The product actions and text are not synced to music, as no music is present. # Hooks Spoken: 00:00–00:06 Tru Niagen does what other NAD+ brands don't: at least 15 separate tests for purity, potency, and safety. Visual: 00:00–00:06 The camera is at eye level and stationary, filming a light-skinned man in his 30s. He is indoors in front of a gray couch and white wall. He wears a light blue short-sleeved polo shirt. He holds a blue container in his left hand labeled Tru Niagen. He smiles and gestures with his free hand as he speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty and lack of trust in the supplement industry. Many NAD+ supplements may not undergo rigorous testing, leaving consumers unsure of what they are actually taking, as implied by the statement, "If your NAD+ boosting supplement isn't tested like this, you have to wonder what you're actually taking." # Value propositions - Tru Niagen offers greater peace of mind than other NAD+ brands because it undergoes at least 15 separate tests. - You can trust this supplement because it supports cellular energy, repair, and healthy aging. - Tru Niagen contains a nature-identical form of NR, which is the most efficient NAD+ precursor. # Benefits - Trustworthy supplement - Supports cellular energy - Supports cellular repair - Supports healthy aging - Peace of mind # Features - At least 15 separate tests for purity, potency, and safety - Internal quality checks - Third-party verification - Contaminant screening - Potency analysis - Science-backed - Nature-identical form of NR - Most efficient NAD+ precursor - 40+ human clinical studies # Call to action Check them out. # Social proof - "I want a supplement I can trust, especially one that supports cellular energy repair and healthy aging." – Male 1 (Customer) - "That's why I take Tru Niagen daily." – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the first-person perspective of a man who uses the product and shares his reasons for trusting it. # Storyline - 00:00–00:06 00:00–00:06 The man holds up a container of Tru Niagen and states that it does what other NAD+ brands don't: it undergoes at least 15 separate tests for purity, potency, and safety. This begins the narrative of differentiation, highlighting the brand's focus on quality. - 00:07–00:14 00:07–00:14 A close-up of the Tru Niagen container is shown. The man explains that every batch goes through a rigorous amount of internal and third-party quality testing. This reinforces the importance of quality control and thorough verification. - 00:14–00:20 00:14–00:20 The man is shown looking at the Tru Niagen website. He explains that the product includes internal quality checks and third-party verification, such as contaminant screening and potency analysis. This underscores the transparency of the brand and its commitment to safety and effectiveness. - 00:20–00:24 00:20–00:24 The man pours a pill of Tru Niagen into his hand. He then states that the level of testing is way beyond industry standards. This highlights the brand's dedication to exceeding expectations and providing a higher level of assurance. - 00:24–00:30 00:24–00:30 The man is shown taking the pill with water, followed by shots of him exercising and working at a computer. He states that he wants a supplement he can trust, especially one that supports cellular energy, repair, and healthy aging. This illustrates the personal value he places on the product's benefits. - 00:30–00:43 00:30–00:43 The man holds up the container of Tru Niagen and states that it is a science-backed, nature-identical form of NR, the most efficient NAD+ precursor. This communicates the product's scientific foundation and efficacy. - 00:43–00:49 00:43–00:49 Shots of the Tru Niagen container are shown in various locations. The man states that when a supplement goes through at least 15 different tests to make sure it's exactly what the label says, that's peace of mind. This conveys the value of the product's rigorous testing. - 00:50–01:00 00:50–01:00 The man holds up the container of Tru Niagen and states that he doesn't play games with what he puts into his body. He explains that if an NAD+ boosting supplement isn't tested like this, you have to wonder what you're actually taking, which is why he takes Tru Niagen daily. This uses fear of missing out by positioning Tru Niagen as the obvious choice, reinforcing the brand's commitment to quality and transparency. - 01:00–01:10 01:00–01:10 The man holds up the container of Tru Niagen and states that it is the number one NAD+ supplement in the U.S., clinically proven to increase NAD+ levels, and verified through at least 15 rigorous tests. This summarizes the key selling points and reassures the viewer.

# Ad summary This ad features a magazine cover promoting Tru Niagen as the new leader in beauty supplements, highlighting its NAD+ supplement. # Brand positioning Tru Niagen is presented as a leader in NAD+ supplements, now entering the beauty supplement market. This positions the brand as innovative and scientifically backed, suggesting a focus on cutting-edge, research-driven health and beauty solutions. The brand appears to be targeting consumers interested in advanced, science-backed supplements, indicating a positioning that values efficacy and innovation over traditional beauty products. The brand aims to occupy the space of premium, advanced health and beauty solutions, pushing against the norms of purely cosmetic-focused supplements. # Product The ad features two Tru Niagen supplement products. One is labeled simply as Tru Niagen, highlighted by its blue packaging, and is shown in a bottle with a white cap. The other is Tru Niagen Beauty, with pink accents on its bottle. Both products are implied to boost NAD+ levels, with the Tru Niagen Beauty variant potentially formulated with ingredients specifically targeting beauty benefits. These are intended for consumers interested in improving their overall health and appearance from within. The visual emphasis on scientific backing and exclusivity in the ad suggests these products are cutting edge. # Visual style The ad employs a clean and modern visual aesthetic with a high production quality. The layout mimics a magazine cover, lending an air of credibility and sophistication. The color palette is soft and gradient, creating a polished and inviting look. The typography is legible and professional, reinforcing the brand's authority. The reflective surface adds a touch of luxury and draws attention to the products. The overall style is designed to be scannable and attention-grabbing in a social media feed, while still conveying a sense of trustworthiness and exclusivity. # Hooks Headline: Exclusive: NAD+ supplement leader Tru Niagen enters the beauty supplement market # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - NAD+ supplement leader # Benefits - Enters the beauty supplement market # Features - NAD+ supplement # Call to action None used. # Social proof - None used. # Point of view - Brand: The image is displayed on a magazine cover. It is the brand putting out messaging about it's own product. # Storyline - The ad opens with a 'GLOSSY' branded magazine cover, immediately establishing a sense of credibility and endorsement. The brand is positioning its product within a respected publication, thus lending authority to its claims. - The cover displays the headline: 'Exclusive: NAD+ supplement leader Tru Niagen enters the beauty supplement market' to build excitement and highlight the novelty and leadership of the brand in the beauty space. The audience is experiencing this from the perspective of the magazine, positioned as a tastemaker in the beauty industry. - A photo of the Tru Niagen and Tru Niagen Beauty products are displayed under the headline as the focal point. The brand is visually presenting its supplements as worthy of attention, solidifying the new direction of Tru Niagen as a beauty supplement.

# Ad summary A woman shares how she incorporates Tru Niagen stick packs into her daily life. She uses Tru Niagen before her daily activities such as hiking, cooking, working out, and painting. She takes a stick pack and pours it into a glass of water and drinks it before starting her activity. # Brand positioning Tru Niagen is presented as a lifestyle brand focused on supporting consumers' daily activities with a supplement that boosts cellular energy and aids repair. The brand is aligned with an active, healthy, and vibrant lifestyle, promoting the idea that their product can enhance everyday experiences. The brand differentiates itself by emphasizing the scientific backing of its Niagen supplement, positioning it as a go-to choice for energy and repair. Rather than focusing on emotional promises, Tru Niagen leans into a functional positioning, highlighting performance and wellness. # Product Tru Niagen Stick Packs are a dietary supplement containing Niagen (Nicotinamide Riboside), designed to increase NAD+ levels for cellular energy and repair. The product comes in individual stick packs for convenient, on-the-go use. The product is packaged in a box that states “age better” and that the product is “unflavored” and “vegetarian”. It is for anyone looking to maintain cellular health and energy levels as part of their daily routine. The Tru Niagen Stick Packs can be easily incorporated into different routines, from hiking and exercising to cooking and working. The primary benefit of Tru Niagen is its ability to support cellular function, promoting overall well-being and vitality. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple cuts. The production quality feels like it could be filmed on a phone. The editing pace is relatively consistent, with cuts roughly every one to two seconds, giving the ad a quick and engaging rhythm. # Hooks Spoken: 00:00–00:03 [Casual] This is my clubbing Text overlay: 00:00–00:03 This is my clubbing Visual: 00:00–00:00 A young white woman with brown hair in a gray workout top and black leggings poses in a bathroom in front of a mirror holding her phone up taking a selfie. The camera is handheld and shaky. The background is a white bathroom with a toilet, sink, and various toiletries. / 00:00–00:02 The camera is at a low angle looking at the ground while someone hikes on a rocky, dirt path. The person is wearing hiking boots and black pants. / 00:02–00:03 A box of Tru Niagen stick packs sits on a table. A hand comes into frame and takes a stick pack out of the box. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Tru Niagen in convenient stick packs makes it easy to incorporate into daily life. # Benefits - Increases NAD+ - Age better - For cellular energy - Repair # Features - Niagen 300mg (NR) - Nicotinamide Riboside (NR) - Stick Packs - Unflavored - Vegetarian # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The POV is communicated through a first person view and a woman displaying the product in everyday life. # Storyline - 00:00–00:00 The ad begins with a woman in workout clothes posing in front of a mirror. - 00:00–00:02 The perspective then shifts to a first-person view of someone hiking over rocky terrain. - 00:02–00:04 The scene changes to someone holding a box of Tru Niagen stick packs and then pouring the contents of a stick pack into a glass of water. - 00:04–00:05 The woman from the beginning of the ad drinks the Tru Niagen mixture from the glass. - 00:05–00:06 The perspective shifts again to a view of someone hiking and crossing a rocky stream. - 00:06–00:07 The ad shows the woman from the beginning of the ad walking while wearing sunglasses and a scarf. - 00:07–00:08 The ad shows someone holding a box of Tru Niagen stick packs. - 00:08–00:09 The perspective shifts to a view of someone walking and carrying a coffee. - 00:09–00:11 The ad shows the woman from the beginning of the ad exercising in her home. - 00:11–00:13 The ad shows the woman from the beginning of the ad cooking. - 00:13–00:14 The scene shifts again to a view of someone painting outside. - 00:14–00:15 The ad ends with someone holding a box of Tru Niagen stick packs again.

# Ad summary This ad for Tru Niagen highlights six key benefits of the supplement. It uses arrows to point out features such as cellular energy promotion, mitochondrial health support, and DNA damage repair, aiming to convey the value of the supplement for healthy aging. # Brand positioning Tru Niagen positions itself as a provider of supplements aimed at promoting healthy aging. The brand emphasizes clinical strength and scientific validation, implying a focus on efficacy and reliability. By highlighting benefits like cellular energy, mitochondrial health, and DNA repair, Tru Niagen presents itself as a premium option for consumers who are proactive about their health and wellness. The brand seems to push against the norm of merely addressing surface-level aging symptoms, instead focusing on the foundational aspects of cellular health and longevity. Tru Niagen promotes a functional and scientifically-backed approach to anti-aging. # Product The product featured is Tru Niagen, a dietary supplement in capsule form aimed at increasing NAD+ levels to support healthy aging. The supplement is described as "Clinical Strength" and comes in a blue bottle containing 60 vegetarian capsules. The ad specifies that Tru Niagen "Promotes cellular energy," "Supports mitochondrial health," "Repairs DNA damage," "Increases NAD+ levels up to 150% in 3 weeks," "Reduces oxidative stress markers," and "Fuels muscle recovery." The on-package label notes that the product contains "NICOTINAMIDE RIBOSIDE (NR)" and is "HSA/FSA Eligible," addressing potential purchase barriers by indicating health savings account eligibility. The product is for individuals interested in proactive aging strategies. # Visual style The ad features a clean, minimalist studio shot with a focus on the product itself. The use of a solid blue background and white text creates a clinical and trustworthy feel, emphasizing the scientific basis of the supplement. The design is highly polished with simple, clear typography and a grid-like layout for scannability. # Hooks Headline: 6 ways to support healthy aging # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the audience is concerned about the effects of aging on their cellular health and overall well-being. This is signaled by the headline, which promises "6 ways to support healthy aging." # Value propositions - Increases NAD+ levels up to 150% in 3 weeks for healthy aging. - HSA/FSA eligibility makes this product more affordable # Benefits - Healthy aging - Increases NAD+ levels up to 150% in 3 weeks # Features - Promotes cellular energy - Supports mitochondrial health - Repairs DNA damage - 150% NAD+ boost* - Reduces oxidative stress markers - Fuels muscle recovery - HSA/FSA Eligible # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's point of view, aiming to inform consumers about the benefits of Tru Niagen and its role in supporting healthy aging. # Storyline - The ad begins with the brand name 'Tru Niagen' and the headline '6 ways to support healthy aging,' which immediately establishes the product's focus and purpose. This information is presented from the brand's perspective, aiming to capture the viewer's attention and signal the key benefit of the product—supporting healthy aging through multiple mechanisms. - The ad then uses arrows to point out six specific benefits of Tru Niagen, such as 'Promotes cellular energy,' 'Supports mitochondrial health,' and 'Repairs DNA damage.' This section elaborates on the brand's initial claim by detailing the functional advantages of the supplement, presented from the brand's point of view to educate the audience on the science-backed benefits of using Tru Niagen. - Finally, the ad concludes with the 'HSA/FSA Eligible' badge, addressing a potential barrier to purchase by highlighting the product's eligibility for health savings accounts. This detail, presented from the brand's perspective, aims to encourage purchase by signaling affordability and accessibility.

# Ad summary This ad is for Tru Niagen Pro 1,000mg NAD+ boosters. It highlights that it is one of the most researched and patented NAD+ boosters on the market. The ad features a bottle of Tru Niagen with a background image of a person running on a mountain trail. The ad also claims that Tru Niagen is the #1 bestseller. # Brand positioning Tru Niagen is presented as a leading, science-backed supplement brand focused on boosting NAD+ levels. The brand explicitly positions itself as one of the most researched and patented in its category, emphasizing its commitment to efficacy and innovation. With claims of being the '#1 Bestseller', Tru Niagen occupies a premium space in the market, suggesting reliability and consumer trust. The product is HSA/FSA eligible which lowers the barrier to entry. Tru Niagen is designed for health-conscious individuals seeking advanced solutions for cellular health and energy. # Product The product featured is Tru Niagen PRO 1,000mg, presented as a dietary supplement in capsule form designed to boost NAD+ levels. The bottle indicates it contains 60 vegetarian capsules, with a suggested dosage of two capsules per day. The product is positioned for clinical strength, suggesting a potent formulation. A key selling point is its eligibility for HSA/FSA, making it more accessible for health-conscious consumers. The ad emphasizes its proven ability to increase NAD+ levels by 150% in 2 weeks. # Visual style The ad has a clean, modern aesthetic with a focus on health and wellness. The layout is simple, with a single product shot set against a lifestyle backdrop. The image treatment includes desaturation and color grading, giving the ad a polished and professional feel. The typography is clean and legible, reinforcing the brand's commitment to scientific credibility. # Hooks Headline: One of the most researched, patented NAD+ boosters* # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - One of the most researched, patented NAD+ boosters* - Our #1 Bestseller - HSA/FSA Eligible # Benefits - NAD+ boosters - HSA/FSA Eligible # Features - Tru Niagen PRO 1,000mg - Clinical Strength - 60 Vegetarian Capsules - Dietary Supplement # Call to action None used. # Social proof - OUR #1 BESTSELLER # Point of view - Brand: Top caption presents the product as one of the most researched, patented NAD+ boosters, emphasizing credibility and authority. - Customer: Background image of a person running in a scenic, mountainous environment, suggesting an active and healthy lifestyle. # Storyline - The ad begins by declaring Tru Niagen as one of the most researched, patented NAD+ boosters. This serves to immediately establish the brand's authority and scientific backing, from the brand's perspective. - The image transitions to show a person running in a scenic, mountainous environment, suggesting an active and healthy lifestyle associated with the benefits of the supplement. This moment is presented to show a customer successfully using the product. - The ad highlights the product's best-selling status and HSA/FSA eligibility, which aims to build confidence and lower purchase barriers from the brand's perspective. - The ad provides explicit proof points in the fine print, which speaks from an objective external source by stating the criteria for its claims of being #1.

# Ad summary This image ad for Tru Niagen highlights the product's ability to promote healthy aging at the cellular level. It emphasizes that the viewer has earned the years they've lived and encourages them to invest in the years ahead with Tru Niagen Pro 1,000mg. The ad also shows that the product is HSA/FSA eligible. # Brand positioning Tru Niagen positions itself as a forward-thinking brand in the health and wellness sector, specifically targeting the aging process. The brand promises to promote healthy aging at the cellular level, a detail that resonates with consumers seeking scientific or advanced health solutions. By suggesting customers "invest in the ones ahead," Tru Niagen creates a sense of responsibility and empowerment over their future health. The brand is functional, focusing on cellular health benefits rather than emotional associations. Tru Niagen ignores category norms regarding aging, which often focus on superficial cosmetic improvements, and instead focuses on internal health. # Product Tru Niagen Pro 1,000mg is a supplement designed to promote healthy aging at the cellular level. The product is for anyone who wants to "invest in the ones ahead" and proactively manage their aging process. The ad highlights the product's strength (1,000mg) and suggests that it helps with cellular health. A USP implied in the ad is that it's an investment in future health. There are no specific use occasions shown, but the product is marketed as an ongoing supplement to promote healthy aging. The ad addresses the purchase barrier of cost by highlighting that Tru Niagen is HSA/FSA eligible, making it more accessible to those with health savings accounts. # Visual style The ad uses a clean and modern visual style. The background is blurred to keep the focus on the product, and the lighting is soft and diffused. The overall tone is serious and trustworthy, which is reinforced by the use of simple typography and a muted color palette. The production quality appears to be high, suggesting a professionally shot studio setting. # Hooks Headline: Healthy aging starts at the cellular level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad subtly touches on the anxiety around aging, suggesting that people want to maintain their health and vitality as they get older. "You've earned every year" implies that aging is a reward, but also presents the need to invest in future health. # Value propositions - You've earned every year. Now invest in the ones ahead. # Benefits - Healthy aging starts at the cellular level. # Features - 1,000mg - HSA/FSA Eligible # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad consistently speaks from the brand's perspective, promoting the product's benefits and addressing potential customer concerns. - Customer: The line "You've earned every year" speaks directly to the customer, acknowledging their past and framing the product as a way to invest in their future health. # Storyline - The ad begins by introducing the topic of NAD+ and the concept of healthy aging starting at the cellular level. This immediately frames the product as a science-backed solution for consumers concerned about aging. This is told from the brand's perspective, aiming to establish Tru Niagen as an authority on cellular health and aging. - The ad follows by acknowledging the viewer's past efforts and suggesting they invest in their future. This transition creates a sense of empathy and then subtly steers the viewer toward considering Tru Niagen as a viable investment in their health. This is told from a position that sounds like a caring brand. - The ad then shows the product (Tru Niagen Pro 1,000mg) and highlights that it is HSA/FSA eligible. This aims to provide a tangible solution and address potential cost barriers, making the product more accessible and attractive to a wider audience. This is from the brand's perspective.

# Ad summary The image ad highlights Tru Niagen, a supplement designed to support healthy aging, by outlining six key benefits such as increasing cellular energy, boosting NAD+ levels, and supporting mitochondrial health. The ad features a hand holding a single capsule, set against a clean, light blue background, emphasizing the product's role in promoting overall wellness. # Brand positioning Tru Niagen is presented as a science-backed supplement brand focused on promoting healthy aging and cellular health. It positions itself as a provider of solutions to support vital bodily functions like energy production, DNA repair, and muscle recovery. The brand's focus on terms like 'cellular energy', 'NAD+ boost', and 'mitochondrial health' suggests a commitment to advanced, research-driven health benefits, appealing to consumers who are proactive about their long-term well-being and seek a functional approach to anti-aging. The eligibility for HSA/FSA further signals that the brand aims to make its products accessible and integrate them into everyday health management. # Product The ad features Tru Niagen capsules, a dietary supplement designed to support healthy aging. Each capsule contains ingredients that aim to increase cellular energy, boost NAD+ levels by 150%, support mitochondrial health, combat oxidative stress markers, aid DNA repair, and support muscle recovery. Marketed towards health-conscious individuals seeking to enhance their cellular functions and overall well-being, Tru Niagen addresses potential purchase barriers by being HSA/FSA eligible, suggesting it is recognized as a legitimate health expense. The focus is on providing a comprehensive approach to anti-aging through cellular-level improvements. # Visual style The ad has a clean, minimalist aesthetic with a focus on simplicity and clarity. The production quality is high, suggesting a studio-shot image. The image treatment includes soft lighting and a uniform color scheme, with a light blue background. Typography is integrated clearly to list product benefits. The overall style is designed to be easily scannable and attention-grabbing in a feed. # Hooks Headline: 6 ways to support healthy aging # Funnel stage Top of funnel # Pain points The ad addresses the pain point of aging and the decline in cellular functions that come with it. Visual description: The phrase 'healthy aging' sets the context of addressing the common concern of aging. # Value propositions - Support healthy aging through increased cellular energy - Support healthy aging through a 150% NAD+ boost - Support healthy aging through improved mitochondrial health - Support healthy aging by addressing oxidative stress markers - Support healthy aging through enhanced DNA repair - Support healthy aging through improved muscle recovery - HSA/FSA eligibility makes Tru Niagen more accessible # Benefits - Support healthy aging # Features - Increase cellular energy - 150% NAD+ boost* - Support mitochondrial health - Support oxidative stress markers - Support DNA repair - Support muscle recovery - HSA/FSA Eligible # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, aiming to inform and persuade viewers about the benefits and accessibility of Tru Niagen for supporting healthy aging. # Storyline - The ad opens by highlighting Tru Niagen as a solution to support healthy aging. This message intends to introduce the product's primary benefit from the brand's perspective, setting the stage for its use in maintaining wellness. - The ad then lists six specific ways Tru Niagen supports healthy aging, including increasing cellular energy, boosting NAD+ levels, and supporting mitochondrial health. Presented from the brand's perspective, the intention is to educate the viewer on the functional benefits of the supplement, showcasing its value for improving overall health. - The ad concludes by noting that Tru Niagen is HSA/FSA eligible. This is communicated from the brand's perspective and aims to address financial barriers to purchase, emphasizing the product's accessibility and legitimacy as a health expense.

# Ad summary This ad uses a circular grid layout to spotlight the brand's use of science-backed beauty ingredients, along with their purpose and function, against a muted background. # Brand positioning This brand positions itself as a purveyor of beauty solutions rooted in scientific research and validated ingredients. By highlighting specific components and their benefits, the brand aims to build trust with consumers who value evidence-based skincare. The brand aligns itself with a modern, informed consumer base looking beyond traditional beauty claims and seeks functional results. # Product This ad highlights the ingredients used in the brand's beauty products. Niagen is described as the NAD+ precursor that supports cellular energy and repair. Astaxanthin helps maintain skin elasticity. Hyaluronic Acid supports skin hydration. Grape Seed Extract provides antioxidant protection. Biotin supports healthy skin, hair, and nails. Vitamin E helps defend against oxidative stress. The quantities of each ingredient used are listed next to the ingredient names. # Visual style The visual style of the ad is clean and informative with a focus on highlighting the individual ingredients. The ad has a scientific, almost clinical feel, due to the close-up shots of the ingredients and the detailed functional descriptions. The muted rose color background lends a soft, approachable touch to the composition, helping to balance out the technical aesthetic. # Hooks Headline: Beauty ingredients, backed by science # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Beauty ingredients backed by science - NAD+ precursor supporting cellular energy and repair - Ingredients that maintain skin elasticity - Ingredients that support skin hydration - Ingredients that provide antioxidant protection - Ingredients that support healthy skin, hair, and nails - Ingredients that help defend against oxidative stress # Benefits - the NAD+ precursor that supports cellular energy and repair - helps maintain skin elasticity - supports skin hydration - provides antioxidant protection - supports healthy skin, hair, and nails - helps defend against oxidative stress # Features - Niagen® (100mg) - Astaxanthin (4mg) - Hyaluronic Acid (120mg) - Grape Seed Extract (100mg) - Biotin (5mg) - Vitamin E (30mg) # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is designed to convey the brand's message and values, highlighting key ingredients and their benefits to position the brand as a science-backed beauty solution. - Customer: The information about the ingredients is intended to appeal to someone who wants to understand exactly what they're putting on their skin and to build trust in the brand's products. # Storyline - The ad begins by highlighting that the brand's beauty ingredients are 'backed by science,' which is intended to establish credibility and appeal to the viewer's desire for effective, research-based products. The brand is communicating its commitment to scientific validation to set it apart from other beauty brands relying on trends or vague claims. - Next, the ad introduces six key ingredients: Niagen, Astaxanthin, Hyaluronic Acid, Grape Seed Extract, Biotin, and Vitamin E. Each ingredient is associated with its specific function, such as 'supports cellular energy and repair,' 'helps maintain skin elasticity,' or 'provides antioxidant protection.' This progresses the narrative by providing detailed information that allows the viewer to understand the value proposition of each ingredient. - The presentation of individual ingredients and their benefits suggests the brand's commitment to transparency. This allows the customer to make an informed decision about the product's efficacy and how it will address their specific beauty needs. This drives home the brand's positioning as a science-backed choice in the beauty market.

# Ad summary This ad showcases the Tru Niagen supplement and its key benefits for healthy aging. It emphasizes cellular energy, mitochondrial health, cellular resilience, DNA repair, and muscle recovery, supported by clinical strength and increased NAD+ levels. # Brand positioning Tru Niagen is presented as a science-backed brand focused on promoting healthy aging through cellular health. The brand is positioning itself as a provider of supplements that support fundamental aspects of health, like cellular energy, mitochondrial function, and DNA repair. Tru Niagen occupies a space in the market for consumers who are proactive about their health and interested in longevity. The emphasis on clinical strength suggests a brand that aligns with scientific rigor rather than trend-driven wellness fads. By focusing on cellular-level benefits, the brand appeals to those looking for functional and scientifically validated solutions for aging. # Product Tru Niagen is a dietary supplement presented in capsule form, designed to support healthy aging. The product works by increasing NAD+ levels, potentially boosting cellular energy, mitochondrial health, cellular resilience, DNA repair, and muscle recovery. The supplement is for adults looking to proactively support their health and combat the effects of aging at a cellular level. The product is available in a "Clinical Strength" formula. The label highlights "Increases NAD+ levels up to 150% in 3 weeks" and contains "NICOTINAMIDE RIBOSIDE (NR)". The bottle indicates it contains "60 Vegetarian Capsules" and is a "Dietary Supplement." The product is also highlighted as HSA/FSA eligible, addressing a potential purchase barrier by making it easier to afford through health savings accounts. # Visual style The ad has a clean, clinical, and informative visual style. The image uses a simple layout with a focus on the product and its key benefits. The production quality is high, with clear product photography and straightforward text overlays. The color scheme is consistent and calming. The visual style appears suitable for a professional in-feed environment, designed to be easily scannable and informative. # Hooks Headline: 6 ways to support healthy aging # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern about the effects of aging on cellular health. This is signaled by the headline "6 ways to support healthy aging" and the description of benefits related to cellular energy, mitochondrial health, DNA repair, and muscle recovery. # Value propositions - Supports healthy aging - HSA/FSA Eligible - Up to 150% NAD+ boost # Benefits - Promotes cellular energy - Supports mitochondrial health - Supports cellular resilience - Supports DNA repair - Fuels muscle recovery - Up to 150% NAD+ boost # Features - Clinical Strength - Vegetarian Capsules - Dietary Supplement - NICOTINAMIDE RIBOSIDE (NR) # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, promoting its product and communicating its benefits. # Storyline - The ad opens by introducing the Tru Niagen brand and a headline promoting 6 ways to support healthy aging, immediately establishing the product's core benefit from the brand's perspective. This serves as an initial hook to capture the audience's attention. - The ad highlights specific benefits of Tru Niagen, such as promoting cellular energy, supporting mitochondrial health, cellular resilience, DNA repair, and fuels muscle recovery from the brand's perspective. This builds product credibility by explaining key functional benefits that are likely to appeal to health-conscious consumers. - The ad showcases product details and credibility factors, such as "Clinical Strength", "Increases NAD+ levels up to 150% in 3 weeks", and HSA/FSA eligibility, from the brand's perspective. This helps build trust and reinforces the efficacy and accessibility of Tru Niagen.

# Ad summary This image ad for Tru Niagen highlights the product's key selling points: it's America's #1 NAD+ booster, backed by 40+ human clinical studies, and supported by a Nobel Prize-winning biochemist. The ad also promotes a limited-time offer of up to 25% off. # Brand positioning Tru Niagen presents itself as a science-backed leader in the NAD+ boosting supplement category. The brand emphasizes credibility and authority, positioning itself as a top-tier product validated by clinical studies and expert endorsements. By highlighting its scientific foundation and associations with Nobel Prize-winning biochemists, Tru Niagen appeals to consumers seeking a reliable and effective solution for cellular health and anti-aging, occupying a space of trust and advanced scientific validation in the market. # Product Tru Niagen is presented as a dietary supplement designed to boost NAD+ levels. It is advertised as "America's #1 NAD+ booster," suggesting it is a leading product in its category. The ad highlights that the product is supported by "40+ human clinical studies" and is "backed by a Nobel Prize winning biochemist," which serve as key selling points. These claims aim to assure potential customers of the product's effectiveness and scientific validation. The product is presented in capsule form, as held in the image. The advertisement aims to overcome purchase barriers by emphasizing scientific backing and proven results. # Visual style The ad has a clean and clinical visual style. It utilizes a simple gradient background and clear, legible text in rounded badges. The image features a single, well-lit product shot. The overall impression is one of scientific authority and straightforwardness, without overt emotional appeals or lifestyle imagery. The production quality appears to be professionally shot and edited. # Hooks Headline: Save up to 25% off # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a need to boost NAD+ levels, likely addressing concerns related to aging or cellular health. # Value propositions - "America's #1 NAD+ booster*" # Benefits - Boosts NAD+ levels # Features - NAD+ booster - Backed by 40+ human clinical studies - Backed by a Nobel Prize winning biochemist # Call to action None used. # Social proof - "America's #1 NAD+ booster*" - "Backed by a Nobel Prize winning biochemist" # Point of view - Brand: The POV throughout the ad consistently promotes Tru Niagen's value, offers, and scientific backing, all framed as statements from the brand itself. # Storyline - The ad begins by immediately showcasing the offer to save up to 25% off, as told from the brand's perspective to grab the audience's attention with a compelling price point to increase interest in the product. - The brand then highlights that it is "America's #1 NAD+ booster," as told from the brand’s perspective, to convey its market leadership and to promote trust among consumers. - Next, the ad references that the product is backed by "40+ human clinical studies" and endorsed by a "Nobel Prize winning biochemist", as told from the brand's perspective, to reinforce the product's scientific credibility.

# Ad summary This image ad for Tru Niagen promotes a sale of up to 25% off. It positions the product as America's #1 NAD+ booster with clinical studies and backing from a Nobel Prize-winning biochemist, and highlights that it is HSA/FSA eligible. # Brand positioning Tru Niagen is presented as a science-backed brand. The brand is positioned as a leader in the NAD+ boosting supplement category. It emphasizes scientific validation, with references to clinical studies and endorsements from experts like Nobel Prize-winning biochemists. The brand is presented as trustworthy, credible, and at the forefront of nutritional science. # Product Tru Niagen is an NAD+ booster supplement. The ad highlights that it is supported by 40+ human clinical studies and is backed by a Nobel Prize-winning biochemist, and calls out that it is America's #1 NAD+ booster. It also emphasizes HSA/FSA eligibility. The product is presented as a scientifically validated way to boost NAD+ levels. The ad aims to build consumer trust by presenting the product as legitimate and credible. # Visual style The ad has a clean and modern visual style with a gradient background. The image focuses on a single product capsule held by a hand. The lighting is bright and even, and the product capsule is in focus. The visual style is designed to convey a sense of professionalism and trustworthiness. # Hooks Headline: Save up to 25% off # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Save up to 25% off # Benefits - Backed by 40+ human clinical studies - Backed by a Nobel Prize winning biochemist # Features - NAD+ booster - HSA/FSA Eligible # Call to action None used. # Social proof - America's #1 NAD+ booster* - 40+ human clinical studies - Backed by a Nobel Prize winning biochemist # Point of view - Brand: The brand provides information about the product, including claims about its effectiveness and endorsements from experts. # Storyline - The ad opens with a promotional announcement from the brand about an offer of up to 25% off of Tru Niagen, designed to grab the viewer's attention by promising savings. - Next, the brand emphasizes the product's credibility as the number one NAD+ booster in America, establishing Tru Niagen's market position and reinforcing its perceived quality. This is intended to instill confidence in the customer. - The ad shifts focus to the scientific basis of the product, noting that it's backed by 40+ human clinical studies, further reinforcing its credibility and appealing to viewers interested in the science behind the supplement. The brand reinforces this point in the following beat. - Finally, the brand highlights the endorsement from a Nobel Prize winning biochemist, aiming to legitimize the product further. The ad ends with a functional highlight by noting HSA/FSA eligibility.

# Ad summary The ad for Tru Niagen promotes the supplement's benefits for healthy aging. It highlights six ways the supplement supports overall health, including cellular energy, NAD+ boost, mitochondrial health, cellular resilience, DNA repair, and muscle recovery. # Brand positioning Tru Niagen positions itself as a science-backed brand offering a supplement to support healthy aging. The brand emphasizes functional benefits such as cellular energy, mitochondrial health, and DNA repair, suggesting a focus on internal health and longevity rather than just external appearance. The brand promotes values of scientific rigor and health optimization, and it occupies a space in the market that blends the supplement and wellness industries. # Product The advertised product is Tru Niagen, a supplement aimed at supporting healthy aging. It is presented as a capsule taken orally. The ad explicitly states six ways the supplement supports overall health: promoting cellular energy, boosting NAD+ levels by up to 150%, supporting mitochondrial health, supporting cellular resilience, supporting DNA repair, and fueling muscle recovery. The product is also HSA/FSA eligible, which addresses potential purchase barriers by making it more accessible to individuals with health savings accounts. # Visual style The ad has a clean and simple aesthetic with a focus on product benefits. The production quality appears to be high, with a clear image and balanced color scheme. The visual motifs include a bulleted list of benefits. The image treatment involves background removal and a consistent color palette. The typography is large and bold, making it easy to read. # Hooks Headline: 6 ways to support healthy aging # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Support healthy aging by boosting NAD+ levels, supporting mitochondrial health, and promoting cellular energy. # Benefits - Healthy aging # Features - Promotes cellular energy - Up to 150% NAD+ boost - Supports mitochondrial health - Supports cellular resilience - Supports DNA repair - Fuels muscle recovery # Call to action None used. # Social proof - HSA/FSA Eligible # Point of view - Brand: The entire image is presented from the brand's point of view, highlighting product features and benefits to promote the product. # Storyline - The ad starts by introducing Tru Niagen and its main value proposition: supporting healthy aging. The brand is telling the audience they have a solution to aging, and this message is intended to capture the audience's attention. - The ad then highlights six key benefits of Tru Niagen. The brand is clarifying the ways in which the product supports healthy aging. The intention is to show potential customers the specific, tangible benefits of taking the supplement. - The ad also mentions HSA/FSA eligibility. The brand is clarifying purchase details and removing barriers to purchase.

# Ad summary This image ad promotes Tru Niagen Pro 1,000mg as the most efficient, clinically proven NAD+ booster. It highlights a limited-time offer of up to 25% off. The ad features a bottle of Tru Niagen Pro 1,000mg against a landscape backdrop, suggesting an active lifestyle. # Brand positioning Tru Niagen is positioned as a provider of advanced health supplements, specifically NAD+ boosters. The brand emphasizes scientific validation, as indicated by the claim of being 'clinically proven.' By highlighting the 'most efficient' NAD+ booster and featuring a product used by someone who appears to live an active lifestyle, the brand aims to be perceived as a high-quality option for health-conscious individuals looking for reliable and effective supplements. # Product The featured product is Tru Niagen Pro 1,000mg, a dietary supplement designed to boost NAD+ levels. This product is for adults who want to increase their NAD+ levels. The packaging specifies it's a Clinical Strength supplement. The bottle contains 60 vegetarian capsules with a suggested dosage of two capsules per day. The bottle also claims that it increases NAD+ levels up to 150% in 2 weeks. The ad highlights that it is the best-selling Tru Niagen Pro 1,000mg. # Visual style The ad has a clean and professional aesthetic. The background consists of a blurred landscape image, creating depth and connecting the product with an active lifestyle. A duotone-style color grade with muted blues and oranges creates a calming tone. The text is bold and legible, ensuring the key messages are easily readable. The overall impression is one of scientific credibility combined with a hint of lifestyle appeal. # Hooks Headline: The most efficient, clinically proven NAD+ booster # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Most efficient, clinically proven NAD+ booster # Benefits - Most efficient NAD+ booster # Features - Clinically proven NAD+ booster # Call to action None used. # Point of view - Brand: The brand's perspective is present in the headline and product name, communicating the product's features and benefits directly to the viewer. This is where the ad speaks directly about the product's value. # Storyline - The ad opens with the brand name and a key value proposition, establishing Tru Niagen as a leader in NAD+ boosting supplements. This message is delivered from the brand's perspective, aiming to immediately capture the viewer's attention with a concise statement of superiority. - Next, the ad presents the specific product being promoted, Tru Niagen Pro 1,000mg, further grounding the initial claim in a tangible offering. This transition is from the brand's perspective, providing a clear link between the brand promise and a specific product. - Finally, the image of an active individual in a mountain landscape alongside the product and a discount callout suggests the benefits of the product and gives a potential limited time offer. This is shown from the perspective of the consumer, who is drawn to the product to enhance performance.