What is the Quiz ad format?

# Ad summary This ad promotes Noom Weight, a weight loss program that focuses on making small diet changes for sustainable results. The ad highlights how Noom differs from traditional diets by not restricting food and providing personalized tools and coaching. It features testimonials from various individuals who have successfully lost weight using Noom, emphasizing that it only requires 10 minutes a day and helps users keep the weight off. # Brand positioning Noom Weight is presented as a modern, accessible, and sustainable weight loss solution that breaks away from the restrictive norms of traditional dieting. The brand positions itself as a supportive partner in the user's weight loss journey, offering personalized tools and coaching to help individuals make informed decisions and achieve long-term results. Noom aligns with a lifestyle that values balance and flexibility, emphasizing that no food is forbidden and that small, consistent changes can lead to significant outcomes. The brand aims to occupy a space in the consumer's mind as a realistic and effective alternative to crash diets and unsustainable weight loss methods, focusing on empowerment and long-term well-being. # Product Noom Weight is a weight loss program designed to help users make sustainable diet changes and achieve long-term weight loss. It differentiates itself from traditional diets by not restricting food and instead focusing on personalized tools and coaching. The program requires just 10 minutes a day and aims to help users make the right decisions. Noom provides personalized tools and coaching to support users in their weight loss journey. The program addresses the pain points of traditional diets, which are often seen as impossible to stick to, not realistic for one's life, leading to crashes, and resulting in long-term weight gain. Noom aims to help people lose weight for good by providing a sustainable and flexible approach to dieting. # Visual style The ad has a hybrid visual style, blending UGC-style testimonials with polished app demos. The editing style is quick cuts, especially during the initial montage of restrictive diets, creating a sense of urgency and contrast. The production quality varies, with the testimonials having a raw, authentic feel and the app demos being more polished and professional. The pacing is fast, with numerous cuts per minute, maintaining a consistent rhythm throughout the ad. The audio-visual sync is noticeable, with text overlays and product actions timed to the music beats and voiceover lines. # Hooks Spoken: 00:25–00:28 My name is Adham and with Noom I've lost 33 kilograms. Text overlay: 00:25–00:29 My name is Adham with Noom Weight I've lost 75 lbs Visual: 00:25–00:28 A man with a shaved head and glasses stands in front of a gray wall, wearing a blue shirt and gray pants. He is smiling and looking at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration with traditional diets, stating that they are "Impossible to stick to," "Not realistic for your life," "Lead to crashes," and result in "long-term weight gain." # Value propositions - Small diet changes lead to sustainable results - Personalized tools and coaching help you make the right decisions - Lose weight for good with just 10 minutes a day and no food restrictions # Benefits - Sustainable results - Lose weight for good - Keep the weight off # Features - Personalized tools and coaching - Just 10 minutes a day - No food is forbidden # Call to action Take the free quiz to see your custom plan. # Social proof - "My name is Adham and with Noom I've lost 33 kilograms." – Adham (Customer) - "I've lost 48.5 pounds with Noom." – Female 1 (Customer) - "Since I started Noom, I've lost 70 pounds." – Male 1 (Customer) - "I'm Heidi and I've lost over 70 pounds on Noom." – Heidi (Customer) - "I've lost 85 pounds using Noom." – Female 2 (Customer) - "I've lost 40 pounds with Noom Weight." – Female 3 (Customer) # Point of view - Customer 50% – The ad features numerous customer testimonials sharing their weight loss experiences with Noom. - Brand 50% – The brand voice is communicated through text overlays and visuals that highlight the features and benefits of the Noom program. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a top-down shot of two plates, one with apple slices and peanut butter, and the other with carrot sticks and guacamole. This visual introduces the concept of making small diet changes. - 00:02–00:09 00:02–00:09 The ad transitions to a series of quick shots showing examples of restrictive diets, such as dipping fried food in sauce, dipping fries in ketchup, cutting a watermelon, cracking an egg, eating pancakes and eggs, squeezing a lemon, and eating salmon with a poached egg. Each shot is accompanied by text overlays that criticize these diets for being impossible to stick to, not realistic, leading to crashes, and causing long-term weight gain. This section highlights the problems with traditional dieting methods. - 00:09–00:14 00:09–00:14 The ad shifts to a grid of video testimonials from various individuals, followed by a shot of a woman using a tablet. The text overlay states that Noom Weight helps people make the right decisions. This section introduces Noom as a solution to the problems presented earlier. - 00:14–00:18 00:14–00:18 The ad shows a woman eating from a bowl and another woman doing sit-ups by a pool, with a text overlay stating that Noom provides personalized tools and coaching. This reinforces the idea that Noom offers support and guidance. - 00:18–00:25 00:18–00:25 The ad features a woman in a black dress, followed by shots of people eating and taking selfies, with text overlays emphasizing that Noom helps people lose weight for good, requires just 10 minutes a day, and allows for no food to be forbidden. This section highlights the benefits and flexibility of the Noom program. - 00:25–00:41 00:25–00:41 The ad presents a series of testimonials from individuals who have lost significant amounts of weight using Noom, with text overlays stating their names and weight loss achievements. This section provides social proof and credibility for the program. - 00:41–00:47 00:41–00:47 The ad displays a screen recording of the Noom app, showing how users can set weight loss goals and track their progress, with a text overlay encouraging viewers to take the free quiz to see their custom plan. This section provides a call to action and demonstrates the app's functionality. - 00:47–00:52 00:47–00:52 The ad concludes with the Noom logo and tagline, reinforcing the brand's message of sustainable weight loss. This provides a final branding moment and call to action.

# Ad summary The ad showcases Olaplex's Weightless Nourishing Mask alongside a question prompt about hair concerns in the winter, inviting user interaction. # Brand positioning Olaplex is presented as a premium hair care brand focused on nourishment and lightweight solutions. The brand positions itself as a provider of advanced hair technology with a focus on products that are both effective and gentle. With a minimalist aesthetic and emphasis on professional-grade ingredients, Olaplex aims to appeal to consumers seeking high-quality hair care that delivers visible results without weighing the hair down. # Product The product featured is Olaplex's Weightless Nourishing Mask, designed to provide intense hydration and nourishment without adding weight to the hair. It is suited for all hair types, particularly fine to medium hair, and aims to address the common concern of hair feeling heavy or greasy after using a nourishing mask. The mask is highlighted as a technologically advanced solution that repairs, hydrates, and strengthens the hair while maintaining its lightness and volume, making it a desirable choice for those seeking effective yet weightless hair care. # Visual style The ad has a clean and minimalist visual style, with a soft, diffused lighting that creates a gentle and inviting atmosphere. The composition is well-balanced, with the dark hair, red clip, and white jar arranged to guide the viewer's eye. The overall aesthetic evokes a sense of self-care and luxury, aligning with the premium positioning of the Olaplex brand. # Hooks Headline: What is your top hair concern in the winter? # Funnel stage Top of funnel (Awareness) # Pain points Hair concerns in the winter (clearly implied). # Value propositions - Patented technology delivers a weightless nourishing mask, perfect for fine to medium hair. # Benefits - Nourishment for hair - Weightless feel # Features - Weightless nourishing mask - Suitable for fine to medium hair - Patented technology # Call to action None used. # Social proof - None used. # Point of view - Brand: The question prompt, "What is your top hair concern in the winter?" is from the brand's perspective to engage the audience. - Brand: The placement of the Olaplex product presents the brand's solution to winter hair concerns. # Storyline - The ad starts with a question prompt, "What is your top hair concern in the winter?", which aims to engage the audience by directly addressing their common hair problems during the winter season. This is from the brand's perspective to foster an interactive experience and encourages the audience to share their personal hair concerns. - Following the question, the ad includes a text box that says, "Type something...", prompting users to input their hair concerns. This is to encourage user engagement and tailor the content to individual needs. - The final message is the visual placement of the Olaplex Weightless Nourishing Mask product. This aims to present a solution to the hair concerns mentioned by the audience. It is from the brand's perspective, showcasing the brand's product as the answer to their winter hair woes.

# Ad summary The ad asks a frequently asked question, "Is my metabolism slowing down in my 30s?", and includes a "find out" call to action button. # Brand positioning Based on the ad, the brand is presented as a source of information related to health and wellness topics, specifically for women in their 30s. The brand aims to occupy a space in the consumer's mind as a reliable resource for addressing common health questions and concerns. It aligns with a lifestyle focused on well-being and proactively addressing age-related changes. The brand positioning is both functional, by providing information and solutions, and emotional, by acknowledging and addressing the concerns of its target audience. # Product This ad does not showcase a specific product. Instead, it seems intended to drive awareness or traffic related to a specific health topic relevant to women in their 30s, namely metabolism. # Visual style The ad features a clean, modern aesthetic with a focus on health and wellness. The image is a mix of lifestyle and informational styles, with the subject in athletic wear and the "frequently asked question" graphic overlayed. The production quality looks polished with soft lighting and a bright, clean background. # Hooks Headline: "Is my metabolism slowing down in my 30s? # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the potential anxiety around the feeling that a woman's metabolism might be slowing down as she enters her 30s. The visual illustrates a fit and active woman, but the question raises the concern about metabolic changes despite maintaining a healthy lifestyle. The question, "Is my metabolism slowing down in my 30s?" signals this anxiety. # Value propositions - Addressing a common health concern (slowing metabolism) with an easy way to "find out" # Benefits - Find the answer to your question # Features - Frequently Asked Question prompt # Call to action find out → # Social proof - None used. # Point of view - Customer: Expressing concern about whether their metabolism is slowing down in their 30s. - Brand: Offering a solution to the customer's concern by including a "find out" button. # Storyline - The ad opens with a direct question that many women in their 30s may ask themselves: "Is my metabolism slowing down in my 30s?". This is intended to grab the attention of the target audience and make them consider the possibility of declining metabolism. The perspective here is that of the customer, voicing a common concern. - The question is followed by a call to action in a button that says "find out →", encouraging viewers to click to get more information. The perspective shifts to the brand, now providing a solution to the question by inviting the customer to explore the answer on their platform.

# Ad summary The ad is a challenge for the viewer to take a quiz and score above a 7. It includes an offer of 20% off and lists some of the advantages of the quiz such as personalized results and real benchmark data. # Brand positioning The ad promotes Motion App, a company that specializes in creative strategy, providing tools and insights that enable businesses to improve their creative strategy and outperform competitors. The brand's tone is confident and competitive, using a quiz format to engage users and offer personalized results. The brand aims to occupy a position in the market as a leader in helping companies assess and enhance their creative approaches, separating them from those who are underperforming. # Product The product featured in the ad is a creative strategy quiz designed to help users identify gaps in their creative strategy and understand how they measure up against top-performing teams. The quiz consists of six questions, and takes about 2 minutes to complete, providing personalized results and real benchmark data. The ad highlights the tool's ability to provide actionable insights for improving creative output, with the benefit of unlocking 20% off a purchase for the user. This product is aimed at creative professionals, marketers, and business owners who are looking to optimize their creative processes and stay competitive in their industry. # Visual style The ad uses a platform-native style, mimicking the appearance of a smartphone screen with the Motion App website open, which is designed to blend in with the user's feed and feel less like an ad. The production quality appears to be shot on an iPhone. The design is clean and straightforward, with a focus on clear messaging and a simple layout. The typography is large and bold. The approach is designed to feel like a standard in-feed placement, but is visually designed for stop-power. # Hooks Headline: Bet you can't score above a 7 🧐 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of creative professionals not understanding where their creative strategies are lacking or how they compare to top-performing teams. The frustration is expressed by offering a solution to “uncover the gaps in your creative strategy — and see what separates you from the teams outperforming you.” # Value propositions - Answer 6 questions to uncover the gaps in your creative strategy and get real benchmark data to improve and see how you measure up against the competition - Takes 2 minutes to uncover the gaps in your creative strategy - Personalized results # Benefits - See what separates you from the teams outperforming you. - UNLOCK 20% off # Features - Answer 6 questions to uncover the gaps in your creative strategy - Takes 2 minutes - Personalized results - Real benchmark data # Call to action Take the quiz → # Point of view - Brand: The brand's perspective is conveyed throughout the ad, communicating the value of their quiz and its ability to help users improve their creative strategy. # Storyline - The ad opens with a challenge from the brand, inviting the viewer to “Bet you can’t score above a 7” on a creative strategy quiz, which is designed to pique the viewer's curiosity and challenge their confidence in their creative abilities. - The brand uses a call to action button encouraging the viewer to “CLICK TO SEE YOUR SCORE” which encourages them to test their knowledge and engage with the brand's quiz. - The brand introduces the quiz with the question “What's your creative strategy score?” informing the audience that the quiz is designed to evaluate their creative strategy and give them a score they can benchmark against others. - The brand describes the value the quiz provides, stating that it will “Answer 6 questions to uncover the gaps in your creative strategy — and see what separates you from the teams outperforming you.”, which helps the audience know what to expect and demonstrates the value of taking the quiz by explaining what they will gain from it. - The brand lists several value props, “Takes 2 minutes”, “Personalized results”, and “Real benchmark data” to show the user how easy the quiz is and highlight the value the user will get in return. - The brand includes a call to action button that says, “Take the quiz →”, which encourages the user to begin the quiz.

# Ad summary This ad is for a quiz that determines which character you would be in a survival movie. # Brand positioning There is no brand explicitly promoted in this ad. The focus is purely on the quiz and the concept of survival movies, without highlighting any particular company or product. The ad aims to engage users with a fun, interactive experience centered around a popular movie genre. # Product The product being advertised is a quiz designed to tell users which character they would be in a survival movie. The quiz consists of 7 tough questions. The ad aims to provide entertainment and engagement by tapping into the audience's interest in movies and self-discovery. # Visual style The ad uses a collage-style layout with images from well-known survival movies to create a visually engaging and thematic presentation. The images are slightly desaturated, giving them a gritty, realistic feel. The central text is highlighted with a gradient background to draw attention. # Hooks Headline: IF YOU CAN ANSWER 7 TOUGH QUESTIONS, WE'LL REVEAL WHO YOU'D BE IN A SURVIVAL MOVIE! # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Discover your survival movie persona by answering 7 tough questions. # Benefits - Reveal who you'd be in a survival movie # Features - 7 tough questions # Call to action None used. # Social proof - None used. # Point of view - Brand: The quiz provider is speaking directly to the viewer, inviting them to participate in the quiz. # Storyline - The ad opens with a question: "IF YOU CAN ANSWER 7 TOUGH QUESTIONS, WE'LL REVEAL WHO YOU'D BE IN A SURVIVAL MOVIE!" This is intended to grab the viewer's attention and pique their curiosity. The question is posed from the perspective of the quiz provider, promising a fun and engaging experience.

# Ad summary A man discusses his experience using weight loss medication prescribed online through Hims.ca, emphasizing the discreetness, convenience, and Canadian medical team. # Brand positioning Hims is presented as a modern and discreet solution for men's health needs, specifically focusing on weight loss medication in this ad. The brand is positioned as accessible and convenient, with a focus on providing personalized healthcare from Canadian medical professionals online. The ad emphasizes a sleek, intuitive website experience, addressing potential discomfort or privacy concerns associated with seeking medical assistance for weight loss. Hims promotes a functional approach by streamlining the process of obtaining prescriptions and medication, while aligning with the value of accessible and discreet healthcare. # Product The ad showcases Hims.ca as a platform offering weight loss medication prescribed online. The service is designed for individuals seeking a discreet and convenient way to manage their weight, particularly those who may be uncomfortable with traditional in-person doctor visits. The ad highlights the online survey and consultation process, emphasizing the speed and ease of obtaining a prescription. A key selling point is that 100% of Hims.ca's medical team is Canadian. The product is shipped directly to the user in discreet packaging. The ad aims to alleviate purchase barriers related to inconvenience, privacy concerns, and access to medical professionals. # Visual style The ad features a blend of UGC-style footage and website UI shots. The outdoor scenes have a natural, slightly desaturated look due to the overcast lighting, creating a casual and relatable feel. The website overlays are clean and modern, matching the brand's aesthetic. Editing consists of simple cuts between the man's testimonial and website interface. The pacing is moderate, with the cuts timed to align with the man's speech. # Hooks Spoken: 00:00–00:03 If you're serious about losing weight, the next step is to talk to a doctor. Text overlay: 00:00–00:03 How I got weight loss medication discreetly online Visual: 00:00–00:03 The shot features a man with light-brown skin and a trimmed beard, wearing a black puffer jacket and a backpack. He is outside in a snowy park, facing the camera directly in a selfie style. The background is a blurred mix of snow-covered ground and bare trees against a bright, overcast sky. The camera is handheld with slight movements. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the discomfort and privacy concerns associated with seeking in-person medical help for weight loss. 'I was not comfortable to go see a doctor in real life.' # Value propositions - Discreet online access to weight loss medication - Convenient and fast process (doctor within 2 days, medication shipped within 2 days) - Trusted Canadian medical professionals - Sleek and easy-to-use website experience # Benefits - Convenience of online access - Discreetness and privacy - Professional help for weight loss - Access to Canadian medical professionals # Features - Online prescriptions - Discreet packaging - Sleek and intuitive website - 100% Canadian medical team # Call to action check out hims.ca # Social proof - "Weight loss medication has been a game changer for me" – Male 1 (Customer) # Point of view - Customer 100% – The ad is entirely communicated from the first-person perspective of a customer sharing his personal experience. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a man speaking directly to the camera, immediately engaging viewers who are serious about losing weight. - 00:03–00:05 00:03–00:05 He reveals his positive experience with weight loss medication, calling it a 'game changer,' framing the service as transformative. - 00:05–00:10 00:05–00:10 Acknowledging the controversial nature of the topic, he normalizes the need for professional help, positioning weight loss medication as a valid option. - 00:10–00:14 00:10–00:14 He shares his personal discomfort with seeing a doctor in person, introducing the problem that the service resolves by emphasizing discretion. - 00:14–00:16 00:14–00:16 He transitions to his discovery of Hims.ca, presenting it as an online alternative that addressed his needs for privacy and accessibility. - 00:16–00:17 00:16–00:17 He praises the smooth process of using Hims.ca, reinforcing the convenience and ease of the service. - 00:17–00:21 00:17–00:21 He highlights the Canadian medical team as a key reason for choosing Hims.ca, appealing to viewers who prioritize local healthcare. - 00:21–00:23 00:21–00:23 He describes the website as sleek and intuitive, further emphasizing the user-friendly experience. - 00:23–00:28 00:23–00:28 He details his personal experience with the website, including taking the survey and consulting with a doctor, highlighting the speed and efficiency of the process. - 00:28–00:31 00:28–00:31 He notes the quick shipping of the medication, reinforcing the fast turnaround time and convenience. - 00:31–00:33 00:31–00:33 He concludes with a call to action, encouraging curious viewers to check out Hims.ca.

# Ad summary This ad promotes IL Makiage foundation using a UGC testimonial format. A woman showcases a foundation purchased in-store that is noticeably the wrong shade, and then highlights the IL Makiage PowerMatch Quiz as the solution to her foundation color matching issue. She demonstrates how to use the quiz, applies the product, and shares her satisfaction with the foundation as a 'perfect match'. The ad concludes by encouraging viewers to try a full-size bottle at home and take the quiz to find their shade. # Brand positioning IL Makiage is presented as a solution for the common problem of finding the right foundation shade. The brand challenges the traditional in-store buying experience by positioning itself as a modern, tech-savvy alternative. By offering an online quiz that matches consumers with their perfect shade, IL Makiage aims to simplify the makeup selection process. It emphasizes convenience, accuracy, and customer satisfaction, offering a 'try before you buy' option with a full-size bottle. # Product IL Makiage foundation is advertised as a solution to finding the perfect foundation shade through its PowerMatch Quiz. The quiz helps users to find their shade by asking questions such as, 'what color are my veins?' or 'what color jewelry fits me best?' Once a user's perfect shade is matched via the quiz, they can try a full-size bottle at home for 14 days straight. The foundation is presented as providing natural looking full coverage to hide imperfections and redness. # Visual style The ad uses a combination of polished commercial shots and UGC-style footage to create a hybrid feel. The editing features quick cuts and smooth transitions, with a pacing of approximately 25 cuts per minute. The ad uses direct audio-visual sync for emphasis and clarity. The overall aesthetic is bright and modern, enhancing the product's appeal. # Hooks Spoken: It was SO wrong! Text overlay: She doesn't know it yet, but this is the last time she will buy foundation in store / It was SO wrong! Visual: 00:00–00:01 A woman with long blonde hair stands in the makeup aisle of a store, reaching for a bottle of foundation from a shelf. The shelf is filled with neatly arranged rows of various foundation bottles and tubes. Other shoppers and store employees are subtly visible in the background. / 00:01–00:02 Close-up of a woman's face as she applies a dab of foundation to her cheek using a cotton swab. She is looking in a mirror with ring light. The lighting is bright and even. / 00:02–00:03 A hand holding a small Sephora shopping bag hangs near the ground. / 00:03–00:04 A closer shot of the hand holding a small Sephora shopping bag with black and white stripes, walking down a sidewalk. / 00:04–00:05 Close-up of a woman's face as she blends foundation on her face with her fingers. She expresses dissatisfaction with the shade. # Funnel stage Middle of funnel (Consideration) # Pain points Buying foundation in-store and finding that it's not the right shade: "It was SO wrong!" # Value propositions - A quiz to match you with your perfect shade. - Try a full-size bottle at home before you buy - They send it right to your door. # Benefits - perfect shade match - covers all my redness - hiding all my imperfections - good and natural this looks - My makeup has never looked this good # Features - PowerMatch Quiz - full-size bottle # Call to action Take the quiz to find your shade # Social proof - "The quiz matched me to my perfect shade!" – Female 1 (Customer) - "It's like completely hiding all my imperfections" – Female 1 (Customer) - "My makeup has never looked this good, and that's a fact." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer sharing her experience with the brand. # Storyline - 00:00–00:01 The woman is browsing foundation in a store, grabbing a product from the shelf. - 00:01–00:02 She applies foundation purchased from a store. - 00:04–00:09 The narrator shares her dissatisfaction from buying foundation in-store and trying to blend it out. - 00:10–00:12 She introduces the IL Makiage PowerMatch Quiz as a potential solution to her problem and says she decided to give it a try. - 00:12–00:14 She shares that the quiz matched her to her perfect shade. - 00:15–00:26 She applies the IL Makiage foundation and talks about how great of a match it is. - 00:27–00:34 She demonstrates the PowerMatch Quiz on her phone and shares that she had to answer a couple of questions, like what color are my veins or what color jewelry fits me best. - 00:35–00:46 She holds up the IL Makiage foundation bottle to the camera and expresses her disbelief at how good and natural the foundation looks. - 00:47–00:49 The ad ends with text promoting "Try Before You Buy" and to "Take the quiz to find your shade."

# Ad summary A woman talks about her hair journey and how Prose's online quiz helped her find the best products for her hair. # Brand positioning Prose is presented as a brand that champions individualized hair care, moving away from the one-size-fits-all approach. They focus on understanding the unique factors that impact each customer's hair, from environmental conditions to lifestyle habits. This data-driven approach allows Prose to deliver custom formulas, giving consumers a sense of control and assurance that their specific hair needs are being addressed. By emphasizing personalization, Prose positions itself as a premium brand, offering tailored solutions for those seeking optimal hair health and appearance. # Product Prose offers custom-formulated hair care products designed to meet individual needs. The process begins with an online quiz that asks in-depth questions about various aspects of the user's life and hair. The Prose quiz assesses environmental factors like UV index, water hardness, and pollution levels, as well as lifestyle habits, preferences, and hair goals such as more volume, shine, curl definition, or less shedding. The outcome is a selection of products tailored to combat these stressors and achieve the user's desired results. Products shown in the ad include custom styling gel, hair cream, leave-in conditioner, and hair oil, each designed to address specific concerns like frizz and lack of definition. Prose aims to eliminate the need for trial and error, delivering effective, personalized hair care solutions. # Visual style The ad has a polished, UGC-feel, likely created with a smartphone. The editing style includes quick cuts and smooth transitions between different scenes, reflecting the fast-paced nature of social media content. The production quality is high, with clear visuals, good lighting, and a clean aesthetic, lending credibility to the product being showcased. The pacing is moderate, with consistent cuts throughout the ad. # Hooks Spoken: You've never taken a hair care quiz like this before. Text overlay: This isn't your average haircare quiz Visual: 00:00–00:02: A woman with long, wavy auburn hair stands in front of a blurred background holding three Prose hair products. Above her is a visual of a Prose online quiz, which has the title, "Here's what affects your hair in Orlando." # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration shown in the ad is the struggle to find the right hair care products for natural wavy hair, spending time and money on products that ultimately leave the hair looking like a "poofy, frizzy mess." # Value propositions - The online quiz asks in-depth questions about all aspects of your life to truly understand what your hair needs. - A fully custom routine. # Benefits - Achieve desired results - Effective personalized hair care solutions - Healthier hair - Better looking hair # Features - Custom-formulated hair care products - Online quiz to assess individual needs - Addresses environmental factors like UV index, water hardness, and pollution levels - Lifestyle habits - Preferences - Hair goals - Formulas - Scents # Call to action Take Prose's free online quiz and give custom haircare a try. # Social proof - "And now that I've switched to a fully custom routine, my hair has never been healthier or looked better." # Point of view - Customer 100% – The ad is told entirely from the perspective of a woman sharing her experience using the product. # Storyline - 00:00–00:02 A woman introduces a unique haircare quiz and holds Prose products. - 00:02–00:09 The woman gives an overview of her lifestyle, including working out indoors, eating a plant-based diet, and living in Central Florida, where the UV index is high and the water is hard. - 00:09–00:14 The woman is in the shower and is washing her hair as she claims she didn't realize these factors were affecting her hair health until she took Prose's online quiz. - 00:14–00:27 The woman displays the Prose quiz and walks through the features: in-depth questions about all aspects of her life, preferences, and hair goals. - 00:27–00:36 The woman is drying her hair with a towel. She explains she's always been insecure about her natural wavy hair. She states she wasted so much time and money trying to find the right products, but her hair would always end up looking like a "poofy, frizzy mess." - 00:36–00:42 The woman applies various Prose products to her wet hair, and mentions that since taking Prose's quiz, she's learned so much about her hair and what factors affect its health and appearance. - 00:42–00:47 Now that she's switched to a fully custom routine, her hair has never been healthier or looked better. - 00:47–00:54 The woman suggests that if you're on your hair health journey, to take Prose's free online quiz and give custom haircare a try.

# Ad summary This ad features a poll asking the viewer "what's your morning vibe?" and presents three options of the brand's protein pastries along with three corresponding emojis for different types of mornings. # Brand positioning Magic Spoon is presented as a playful and health-conscious brand that does not take itself too seriously. Its positioning as a purveyor of protein-packed pastries suggests it caters to health-conscious individuals looking for guilt-free treats. The brand pushes against traditional snack norms by offering protein-rich versions of childhood favorites, appealing to adults who want to indulge without compromising their dietary goals. The brand aligns with a lifestyle that values both fitness and enjoyment, presenting itself as a functional option. # Product The ad features Magic Spoon Protein Pastries, which are protein-enriched versions of classic pastries, each with a different flavor. The first is in a pink box and is strawberry flavored, the second is in an orange box and is cinnamon brown sugar flavored, and the third is in a light brown box and is cookies & cream flavored. They are promoted as a healthy alternative to traditional treats, suitable for those looking to increase their protein intake. Each pastry is visually represented next to emojis corresponding to morning routines and vibes, inviting consumers to align their choice with their lifestyle or preference. The ad is telling the viewer that these pastries are a convenient and enjoyable way to incorporate protein into one's diet. # Visual style The ad utilizes a clean and playful design, resembling a simple poll or quiz. The production quality appears polished, with professionally rendered product images and clear typography. The visual motif is a grid layout, which divides the content into distinct sections. The image treatment includes background removal, isolating the products and emojis on a white background. The typography is bold and legible. The style contrasts with native platform content by adopting a more structured and branded approach, potentially increasing stop power by standing out in the feed. # Hooks Headline: what's your morning vibe? # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Protein Pastries # Features - Protein pastries # Call to action None used. # Point of view - Brand: The top caption immediately indicates that the brand is introducing a new product line to the viewer. - Brand: The central question indicates that the brand is trying to learn about the viewer's preferences and needs. - Customer: The emojis beneath each image are presented as options that the viewer will select based on their feelings. # Storyline - The ad starts by announcing 'PROTEIN PASTRIES JUST DROPPED' with pastry emojis, immediately grabbing attention and signaling the arrival of a new product line. This message, delivered from the brand's perspective, creates excitement and curiosity. - The ad continues by asking 'what's your morning vibe?', framing the pastries as a choice that reflects individual preferences and routines. This question is posed from the brand’s perspective but is intended to engage the audience directly and personalize the product selection. - Three different pastry flavors are presented, each paired with a set of emojis representing a morning activity. This allows the viewer to see the different morning activities and decide what pastries fit their vibe.

# Ad summary This ad features a bottle of OUAI Detox Shampoo covered in suds. The ad copy asks if the viewer has something to get rid of product buildup and hard water residue. # Brand positioning OUAI is presented as a solution for modern hair care needs, focusing on addressing common concerns like product buildup and hard water residue. The brand positions itself as a go-to for effective detoxifying hair care, emphasizing simplicity and functionality. It aligns with a lifestyle that values clean, healthy hair without unnecessary complexity, pushing against the norm of ignoring the impact of product buildup and hard water on hair health. The brand positioning is functional, highlighting the product's ability to cleanse and detoxify hair. # Product The product featured is OUAI Detox Shampoo, designed to remove product buildup and hard water residue from all hair types. It comes in a clear bottle with a white cap, allowing the brown liquid shampoo to be visible. The bottle label indicates it is a detox shampoo, suitable for all hair types. The ad addresses the purchase barrier of dealing with product buildup and hard water residue, positioning the shampoo as a solution to these common hair problems. The ad aims to convince viewers that this product is worth trying or buying because it effectively cleanses and detoxifies hair, leaving it free from buildup and residue. # Visual style The ad has a clean and minimalist visual style. The production quality is high, with a focus on showcasing the product in a visually appealing way. The image treatment includes soft lighting and a shallow depth of field, drawing attention to the product and the suds. The typography is clean and legible, and the overall style is consistent with the brand's aesthetic. The ad mimics a platform-native style, resembling a question sticker on Instagram Stories, which enhances scannability and stop power in the feed. # Hooks Headline: Got something to get rid of product buildup & hard water residue? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with product buildup and hard water residue in hair. "Got something to get rid of product buildup & hard water residue?" # Value propositions - OUAI Detox Shampoo helps to get rid of product buildup & hard water residue # Benefits - Get rid of product buildup - Get rid of hard water residue # Features - Detox Shampoo - Shampooing Détox - All Hair Types - Tous Les Cheveux # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is asking the question and showcasing the product as a solution to the problem of product buildup and hard water residue. - Customer: The customer is the one being asked the question and is meant to be thinking about their own hair care concerns. # Storyline - The ad starts with a question prompt asking if the viewer has something to get rid of product buildup and hard water residue. This is intended to engage the audience by addressing a common hair care concern, told from the brand's perspective. - The ad then showcases the OUAI Detox Shampoo bottle covered in suds, visually demonstrating the product's use and effectiveness. This is intended to provide a visual solution to the problem mentioned in the question prompt, told from the brand's perspective.

# Ad summary This ad for Wild Nutrition pregnancy supplements uses a close-up shot of a woman holding a supplement capsule and a glass of water with a lemon slice. The ad copy suggests that choosing the right pregnancy supplements shouldn't be a guessing game and prompts viewers to take a quiz. # Brand positioning Wild Nutrition is presented as a provider of pregnancy supplements that aims to remove the guesswork from prenatal nutrition. The brand positions itself as a solution for those seeking clarity and confidence in their supplement choices during pregnancy. By offering a quiz, Wild Nutrition implies a personalized approach, suggesting that they understand individual needs and can provide tailored recommendations. This positions the brand as a knowledgeable and trustworthy resource in the prenatal health space, contrasting with a more generic, one-size-fits-all approach. # Product The product featured is a pregnancy supplement in capsule form, designed to provide essential nutrients during pregnancy. The ad highlights that choosing the right supplements shouldn't be a guessing game, implying that their product is backed by expertise and personalized recommendations. The call to action to "Take Our Quiz" suggests that the product is part of a system that helps customers identify their specific nutritional needs during pregnancy. The ad aims to address the purchase barrier of uncertainty and confusion surrounding prenatal supplements, positioning their product as a clear and informed choice. # Visual style The ad has a clean, minimalist aesthetic with a focus on natural light and soft colors. The close-up shot creates a sense of intimacy and focuses attention on the product and the act of taking it. The overall style is polished and professional, suggesting a high-quality product. # Hooks Headline: Pregnancy supplements shouldn't be a guessing game # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not knowing which pregnancy supplements to take, as highlighted by the phrase "Pregnancy supplements shouldn't be a guessing game." # Value propositions - Take our quiz to find the right pregnancy supplements for you. # Benefits - No more guessing # Features - Pregnancy supplements # Call to action TAKE OUR QUIZ # Social proof - None used. # Point of view - Brand: The brand name and the statement that pregnancy supplements shouldn't be a guessing game is the brand's way of introducing the problem and positioning themselves as the solution. - Customer: The prompt to take a quiz is the brand's way of offering a solution and engaging the viewer. # Storyline - The ad opens with the brand name and a statement that pregnancy supplements shouldn't be a guessing game. This is the brand's way of introducing the problem and positioning themselves as the solution. - The ad then prompts the viewer to take a quiz. This is the brand's way of offering a solution and engaging the viewer.

# Ad summary This ad promotes Indeed as a solution for individuals seeking a change of scenery in their job search. It highlights the option to find remote jobs by creating an account on the platform. # Brand positioning Indeed is presented as a job search platform that understands the desire for a change of scenery in one's career. The brand positions itself as a solution for those seeking remote or hybrid work arrangements, catering to the evolving needs and preferences of job seekers in the modern work environment. By offering options for different work settings, Indeed aims to occupy a space in the consumer's mind as a flexible and adaptable platform that prioritizes individual preferences and work-life balance. The brand aligns with values of convenience, choice, and empowerment, pushing against the traditional norms of rigid, in-person work environments. # Product The product being advertised is Indeed's job search platform, specifically highlighting its ability to help users find remote and hybrid job opportunities. The ad showcases a feature that allows users to select their desired work setting, with options for remote, hybrid, and in-person positions. The platform is for anyone looking for a job, with a focus on those who prioritize flexibility and are seeking alternatives to traditional office-based roles. The ad addresses the purchase barrier of limited job search options by providing a tool to filter and find jobs that match the user's preferred work environment. The ad conveys that Indeed is worth trying or buying because it offers a convenient and personalized way to discover job opportunities that align with individual needs and preferences. # Visual style The ad has a clean and minimalist visual style, with a focus on clear typography and a simple color palette. The design mimics a user interface, with a form-like structure and interactive elements such as checkboxes. The overall aesthetic is modern and professional, conveying a sense of trustworthiness and ease of use. # Hooks Headline: Need a change of scenery? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of feeling stuck or dissatisfied in one's current job, specifically related to the work environment. # Value propositions - Create an account to find remote jobs - Choose your desired work setting # Benefits - Find remote jobs # Features - Desired work setting: Remote - Desired work setting: Hybrid - Desired work setting: In-person # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is speaking directly to the audience, offering a solution to their desire for a change of scenery in their job. # Storyline - The ad starts by posing the question, "Need a change of scenery?" This is intended to capture the viewer's attention and introduce the problem of feeling stuck or dissatisfied in their current job. The brand is speaking directly to the audience, acknowledging their potential desire for a new work environment. - The ad then prompts the viewer to "Create an account. Find remote jobs." This is a call to action, encouraging the viewer to take the next step and use Indeed's platform to find job opportunities that offer a change of scenery. The brand is offering a solution to the problem introduced in the first beat. - The ad showcases a "Desired work setting" filter with options for "Remote," "Hybrid," and "In-person." This demonstrates the platform's ability to cater to individual preferences and work styles. The brand is highlighting a key feature of its platform, emphasizing its flexibility and adaptability.

# Ad summary This ad uses a decision tree to help the viewer decide which wallet is best for them. # Brand positioning The brand is presented as a provider of minimalist wallets that cater to different needs. The ad highlights the brand's ability to offer options for various lifestyles, whether one carries a few essential cards or needs to carry more. The brand positions itself as a solution for those seeking a slim and functional wallet, regardless of their specific requirements. The brand is presented as a modern and practical choice, emphasizing simplicity and convenience. # Product The ad features two wallets: the Slim Wallet Pro and the Slim Wallet. The Slim Wallet Pro is designed for individuals who carry over four cards and need to bring it all daily. The Slim Wallet is for those who do not carry over four cards. Both wallets are presented as slim and minimalist options, designed to reduce bulk and streamline the user's everyday carry. The ad emphasizes the functional differences between the two products, catering to different carrying needs while maintaining a consistent brand identity. # Visual style The ad has a clean and minimalist visual style. The color palette is neutral, with light gray, beige, and navy blue. The layout is simple and easy to follow, with a clear decision tree guiding the viewer. The overall aesthetic is modern and functional, reflecting the brand's focus on simplicity and convenience. # Hooks Headline: Near or far, we have an option for you. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of carrying a bulky wallet by offering slim and minimalist options. # Value propositions - The ad offers a solution tailored to individual needs, whether one carries a few essential cards or needs to carry more. # Benefits - An option for you. # Features - Slim Wallet Pro - Slim Wallet # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting itself as a provider of minimalist wallets that cater to different needs. - Customer: The customer is being asked a series of questions to determine which wallet is best for them. # Storyline - The ad starts by stating that the brand has an option for everyone, whether near or far. This is from the brand's perspective, setting the stage for offering a solution tailored to individual needs. - The ad then asks the viewer if they carry over four cards. This question is posed from the brand's perspective, guiding the viewer through a decision-making process to determine which product is most suitable for them. - If the viewer answers 'yes' to carrying over four cards, the ad asks if they bring it all daily. This is from the brand's perspective, further refining the selection process based on the user's carrying habits. - Depending on the viewer's answers, the ad directs them to either the Slim Wallet Pro or the Slim Wallet. This is from the brand's perspective, presenting the appropriate product as the solution based on the viewer's needs.

# Ad summary A woman in her car explains how first-time homebuyers can qualify for a downpayment as little as 3% with SoFi. The ad is framed as a quiz, and the woman provides different answer options. The woman shares that a potential homebuyer can view their rate in minutes with no impact to their credit score before they commit. # Brand positioning SoFi aims to occupy the space of a modern, accessible, and trustworthy financial partner, particularly for young professionals. The brand promotes empowerment and simplicity by offering various financial products and services like home loans. SoFi pushes against the traditional financial institutions that may seem intimidating or out of reach, offering instead a streamlined, user-friendly experience. Their positioning is functional, focused on providing clear benefits and easy access to financial tools that help customers achieve their goals. # Product SoFi offers home loan options designed to make homeownership more accessible, particularly for first-time homebuyers. SoFi advertises that, for qualified first-time homebuyers, a downpayment can be as little as 3%. SoFi provides the ability to view your rate in minutes with no impact to your credit score before you commit. This addresses the purchase barrier of being fearful of damaging one's credit by simply looking at home loan rates. # Visual style The ad has a polished UGC feel, featuring a single speaker in a simple setting, filmed with natural light and static shots. The editing style is straightforward with smooth transitions. The pacing is moderate, maintaining a consistent rhythm throughout the ad. # Hooks Spoken: 00:00–00:02 Welcome to Homebuying 101. Text overlay: 00:00–00:02 Homebuying 101: Downpayments (blue box) Visual: 00:00–00:02 A woman sits in the driver's seat of a car. She is fair-skinned with short blonde hair, wearing a gray shirt. She looks directly into the camera and speaks. On screen is the text “Homebuying 101: Downpayments” in a blue box. # Funnel stage Middle of funnel (Consideration) # Pain points Many people believe that first-time homebuyers need to put 20% or 10% down on a house. # Value propositions - Homeownership is more accessible to first-time homebuyers, as a downpayment can be as little as 3%. - Get your rate in minutes and don't be fearful of damaging your credit by simply looking at home loan rates. # Benefits - More accessible homeownership - View your rate in minutes - No impact to your credit score # Features - Qualified first-time homebuyers can qualify for as little as 3% down. - View your rate in minutes with no impact to your credit score before you commit. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a woman talking directly to the camera in a casual, friendly tone. # Storyline - 00:00–00:02 The ad begins with a woman in her car introducing the topic as “Homebuying 101”. - 00:02–00:06 Continuing from the previous beat, she prompts the viewer with a quiz question about how much first-time homebuyers need for a downpayment. This framing engages the viewer and invites them to consider their own knowledge and assumptions about home buying. The perspective is from the woman, presenting herself as a knowledgeable guide. - 00:06–00:11 The woman continues with the quiz format by dismissing potential answer options of 20% and 10%, creating anticipation and implying the answer may be lower than expected. The tonal cue is lighthearted and playful. - 00:11–00:14 The woman highlights SoFi with the correct answer that a potential homebuyer could qualify for as little as 3% down with SoFi. This connects the financial product directly to the problem of home affordability and positions SoFi as a solution. The perspective shifts slightly to incorporate SoFi as the brand voice through the speaker. - 00:14–00:19 The woman promotes the added benefit of being able to view your rate in minutes with no impact to your credit score before you commit.

# Ad summary This ad promotes Squarespace as a tool to connect businesses with more clients and get paid. It features a lead generation form for a wedding photography business. # Brand positioning Squarespace is presented as a platform that empowers businesses to connect with more clients and streamline their payment processes. The brand aims to occupy the space of a user-friendly, all-in-one solution for entrepreneurs and small businesses looking to establish and grow their online presence. The brand promotes simplicity and efficiency, positioning itself as a tool that removes technical barriers and allows users to focus on their core business activities. Squarespace ignores the complexity often associated with web development and online marketing, offering a functional and accessible solution for a broad audience. # Product The product being advertised is Squarespace's platform, which helps businesses connect with more clients and get paid. The ad features a lead generation form as an example of how Squarespace can be used to gather potential client information. The form includes fields for service interest (Wedding Photography) and budget ($10,000), showcasing the platform's ability to capture specific client needs and preferences. The ad addresses the purchase barrier of finding and managing clients by presenting Squarespace as a tool that simplifies this process. # Visual style The ad has a clean and modern visual style, with a focus on simplicity and user-friendliness. The use of a blurred wedding scene in the background adds a touch of elegance and romance, while the clear and concise text ensures that the message is easily scannable. The color palette is muted and sophisticated, with a combination of white, beige, and dark green. The overall design is professional and polished, reflecting Squarespace's brand identity. # Hooks Headline: Connect with more clients and get paid # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of finding and managing clients, as signaled by the lead generation form and the promise of connecting with more clients. # Value propositions - Squarespace helps businesses connect with more clients and get paid by providing tools like lead generation forms. # Benefits - Connect with more clients - Get paid # Features - Lead generation form - Service interest field - Budget field # Call to action GET STARTED # Point of view - Brand: The top caption, "Connect with more clients and get paid," is from the brand's perspective, highlighting the benefits of using Squarespace. - Customer: The lead generation form, including fields for service interest and budget, is from the customer's perspective, showing the ease of providing information. - Brand: The "Submit Form" button is a direct call to action from the brand, encouraging users to engage with the platform. # Storyline - The ad opens with the message "Connect with more clients and get paid," immediately conveying the core value proposition of Squarespace. This is told from the brand's perspective, highlighting the benefits of using their platform. - The ad then presents a lead generation form for "Happily Aisle After Studios," showcasing a real-world example of how Squarespace can be used. This is shown from the perspective of a Squarespace user, demonstrating the platform's practical application. - The form includes fields for "Wedding Photography" and a budget of "$10,000," illustrating how Squarespace can capture specific client needs. This is from the perspective of a potential customer filling out the form, showing the ease of providing information. - The ad concludes with a "Submit Form" button, prompting the viewer to take action and engage with the platform. This is a direct call to action from the brand, encouraging users to explore Squarespace's capabilities.

# Ad summary This ad promotes Sephora by presenting skincare facts in a trivia game show format called "Face the Facts." The host poses a multiple-choice question about fine lines and wrinkles. A dermatologist weighs in to debunk myths and provide accurate information. A "Skinthusiast" adds a humorous comment. The dermatologist then names Sephora as a source for the right products and lists a range of products that are all available to shop at Sephora. # Brand positioning Sephora is presented as an accessible authority on skincare, a retailer whose product assortment is backed by expert knowledge. The brand aligns itself with fun, derm-backed education. Sephora aims to be more than just a retailer, and instead wants to foster a customer relationship built on trust, quality, and tangible results. It occupies the beauty space not just by providing products but by offering reliable information, effectively making beauty accessible and less intimidating. # Product The ad promotes skincare products available at Sephora to combat fine lines and wrinkles by sharing derm-backed information in a trivia show format. Featured products include a range of retinol and retinol alternatives, which support natural collagen and cell turnover. The ad assures viewers that with consistent use of the right products from Sephora, real improvements in the look of fine lines and wrinkles are often seen within weeks to months. These products are positioned as effective solutions that address the common concern of aging skin, making Sephora a go-to destination for trustworthy skincare solutions. # Visual style The ad has a polished commercial feel, with a clean and professional aesthetic. The editing style combines quick cuts and static shots, creating a balanced rhythm. The pacing remains consistent throughout, maintaining a steady flow of information and entertainment. Visual motifs include clear product shots, expert testimonials, and eye-level framing. Audio-visual sync is evident, with cuts and product actions timed to the music beats and voiceover lines, enhancing engagement. # Hooks Spoken: 00:00–00:02 You're watching Sephora's Face the Facts, Text overlay: 00:00–00:02 You're watching Sephora's Face the Facts, / 00:00–00:04 SEPHORA (lower third graphic) / 00:00–00:04 Face the Facts (lower third graphic) Visual: 00:00–00:02 A woman with light brown skin, around 40 years old, with blonde shoulder-length hair, stands behind a black counter in a yellow dress. She holds black and white striped cards. In the background, shelves display various skincare products. Text overlay: “You’re watching Sephora’s Face the Facts.” A lower third graphic reads "SEPHORA Face the Facts." # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad addresses the common concern of fine lines and wrinkles, which are often seen as inevitable signs of aging. # Value propositions - Achieve visible improvements in fine lines and wrinkles with consistent use. - Benefit from dermatologist-backed solutions for effective skincare. # Benefits - Support natural collagen - Support cell turnover - See real improvements in the look of fine lines and wrinkles # Features - Retinol - Retinol alternatives # Call to action Shop Skincare at Sephora # Social proof - "With consistent use, retinol or retinol alternatives support natural collagen and cell turnover. You can see real improvements in the look of fine lines and wrinkles, often within weeks to months" – Dr. Lindsey Zubritsky (Dermatologist) # Point of view - Brand 40% – A host presents the ad from a Sephora set and is delivering a brand message to shop their products. - Expert 40% – A dermatologist is presented, reinforcing the claim with facts to support the quality and effectiveness of the products. - Customer 20% – A "Skinthusiast" provides a humorous take and reinforces the quick results. # Storyline - 00:00–00:02 The ad opens with the host introducing Sephora's 'Face the Facts' trivia show. - 00:05–00:08 Building on the intro, the host poses a multiple-choice question about fine lines and wrinkles, framing it as a quiz for the audience. - 00:08–00:11 Following the question, the ad reveals the correct answer—B, that retinols can help—validated by a green highlight and text affirmation. - 00:11–00:16 Continuing the thread of the answer, a dermatologist elaborates on the benefits of retinol and retinol alternatives for promoting collagen and cell turnover, adding credibility to the skincare advice. - 00:17–00:21 Building on the dermatologist's claims, she adds that real improvements can be seen within weeks to months. - 00:21–00:23 Following the derm's statement, a “Skinthusiast” provides a humorous interjection, implying quick results and likening them to a past relationship. - 00:24–00:27 Referring back to the benefits, the dermatologist states that Sephora products make results totally doable, linking expert-backed advice to product availability. - 00:27–00:28 The ad wraps up with a CTA to shop skincare at Sephora, reinforcing the brand's role as a solution provider.

# Ad summary This ad uses a tap-to-reveal format to showcase the taste of organic plant-based protein. It features a close-up of the protein powder container and a hand icon prompting the user to tap and reveal the taste. # Brand positioning The brand is presented as health-conscious and focused on organic, plant-based nutrition. The emphasis on "organic" and "plant-based protein" suggests a positioning that caters to consumers seeking natural and sustainable health options. The brand aims to occupy a space in the consumer's mind as a provider of clean, nutritious, and tasty protein supplements, aligning with values of health, sustainability, and ethical sourcing. It likely pushes against the norms of artificial ingredients and animal-derived proteins, opting for a more natural and environmentally friendly approach. The brand positioning is both functional (providing protein) and emotional (appealing to health and ethical values). # Product The product is an organic plant-based protein powder, specifically highlighted for containing 21g of protein per serving. The ad focuses on the taste of the protein powder, aiming to address a common concern that plant-based proteins may not be as palatable as other options. The product is likely targeted towards health-conscious individuals, vegetarians, vegans, or anyone looking to increase their protein intake with a natural and sustainable source. The ad aims to overcome the purchase barrier of taste perception by inviting the viewer to "tap to reveal" what the protein tastes like, suggesting a positive and enjoyable flavor experience. # Visual style The ad has a clean and minimalist visual style with a focus on the product. The production quality appears to be studio-shot with soft lighting and a blurred background. The tap-to-reveal element mimics a platform-native interaction, encouraging engagement. The typography is simple and legible, and the overall design is intended to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Tap to reveal # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common concern that plant-based proteins may not taste as good as other protein sources. The phrase "what 21g of organic plant-based protein tastes like" directly acknowledges this potential skepticism. # Value propositions - Discover the taste of 21g of organic plant-based protein # Benefits - Great taste # Features - 21g of organic plant-based protein # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating directly to the viewer, inviting them to discover the taste of their protein powder. # Storyline - The ad starts with a visual of the protein powder container and a prompt to "Tap to reveal" what 21g of organic plant-based protein tastes like. This is from the brand's perspective, aiming to pique the viewer's curiosity and encourage interaction.

# Ad summary This ad is for Onnit nutritional supplements. The ad asks the question, what do you need to level up? Options shown include, clear thinking, physical training, whole-body wellness, and all of the above. Each time an option is chosen, supplements that will assist are shown. The ad then prompts the viewer to take the Onnit quiz for a personal recommendation. # Brand positioning Onnit is presented as a brand that helps individuals achieve peak performance and whole-body wellness through a range of nutritional supplements. The brand aligns with a lifestyle focused on optimizing both mental clarity and physical capabilities, appealing to consumers who value a holistic approach to health and performance. It promotes the idea that overall wellness requires addressing multiple facets of health, not just physical training or mental acuity alone. Onnit positions itself as a provider of comprehensive solutions for those looking to enhance their overall well-being and performance through targeted supplementation. # Product The ad showcases several Onnit nutritional supplements designed to enhance different aspects of health and performance. The products featured include: Alpha Brain Black Label, which is intended to support clear thinking; Creatine, which aids in physical training; Total Human, which supports whole-body wellness; and Grass-fed Whey Protein. The ad implies that each product is formulated to address specific needs related to mental clarity, physical performance, and overall wellness. The inclusion of all products together suggests a holistic approach to health, highlighting Onnit's comprehensive range of supplements to support complete optimization. The ad positions these products as tools to help individuals 'level up' in various aspects of their lives. # Visual style The ad uses a clean and simple visual style with a static, direct presentation of products against a textured background. The editing is straightforward, with immediate cuts between different product displays synchronized with the multiple-choice options. The production quality feels polished, emphasizing clear product visibility and easy-to-read text overlays, which supports a tone that is informative and direct, aimed at users seeking straightforward solutions to their health and wellness needs. The pacing is moderate, driven by the selection of multiple-choice answers, keeping the ad moving at a steady rhythm. # Hooks Spoken: 00:00–00:01: What do you need to level up? Text overlay: 00:00–00:01: ONNIT / 00:00–00:01: WHAT DO YOU NEED TO LEVEL UP? / 00:00–00:01: A: Clear thinking / 00:00–00:01: B: Physical training / 00:00–00:01: C: Whole-body wellness / 00:00–00:01: D: All of the above Visual: 00:00–00:01: The screen displays a multiple-choice question on a light blue textured background. The question reads 'WHAT DO YOU NEED TO LEVEL UP?' with four options: A: Clear thinking, B: Physical training, C: Whole-body wellness, D: All of the above. The Onnit logo is at the top. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of not knowing which supplements are needed to optimize performance and wellness, signaled by the question 'What do you need to level up?' This implies a frustration with the confusion and complexity of choosing the right products for individual needs. # Value propositions - Achieve peak performance through targeted supplements. - Optimize both mental and physical well-being with a range of products. - Comprehensive solutions for those looking to enhance their overall well-being and performance. # Benefits - Enhanced mental clarity - Improved physical performance - Comprehensive wellness support # Features - Alpha Brain Black Label for clear thinking - Creatine for physical training - Grass-fed Whey Protein for physical training - Total Human for whole-body wellness # Call to action TAKE THE QUIZ # Social proof - None used. # Point of view - Brand 100% – The ad is delivered from the brand's perspective, showcasing the products and inviting the viewer to learn more. # Storyline - 00:00–00:01 The ad starts with a multiple-choice question related to wellness. - 00:00–00:01 The question is, 'What do you need to level up?' - 00:00–00:01 The viewer's perspective is engaged through the question. - 00:01–00:01 Option A, 'Clear thinking,' is selected, presenting Onnit's Alpha Brain Black Label as the solution. - 00:02–00:02 The ad continues with Option B, 'Physical training,' displaying Onnit's Creatine and Protein supplements. - 00:03–00:04 Option C, 'Whole-body wellness,' follows, featuring Onnit's Total Human packets. - 00:05–00:06 Finally, Option D, 'All of the above,' showcases all Onnit products together. - 00:07–00:09 The ad concludes with a call to action, inviting viewers to take the Onnit quiz for personalized recommendations.