How Sephora Advertises on Meta

# Ad summary This ad showcases the Hourglass brand and advertises their various makeup products, including their Veil Hydrating Skin Tint, Vanish Airbrush Concealer, Ambient Lighting Bronzer, Ambient Lighting Blush, Unlocked Instant Extensions Mascara, and Phantom Volumizing Glossy Balm. The products are applied to the face and a shade is listed on screen. # Brand positioning Hourglass is presented as a luxury makeup brand, as indicated by the high-end packaging, the aesthetic of the ad, and the specific product claims. The brand seems to focus on providing high-quality products that offer a natural, radiant finish. Hourglass appears to target consumers who value a polished and refined look. # Product The Hourglass products featured include the Veil Hydrating Skin Tint, which is used as a base for the rest of the makeup look. The Vanish Airbrush Concealer is used to conceal blemishes and brighten the under-eye area. The Ambient Lighting Bronzer and Blush add warmth and color to the face. The Unlocked Instant Extensions Mascara lengthens and volumizes the lashes. The Phantom Volumizing Glossy Balm adds shine and plumpness to the lips. Each product is selected to enhance the complexion and create a natural, radiant makeup look. # Visual style The ad has a clean, polished aesthetic with soft, natural lighting. The editing consists of quick cuts between product application steps. The overall production quality suggests a UGC feel. # Hooks Text overlay: HOURGLASS Visual: 00:00–00:02 A close-up shot shows an East Asian woman with a finished makeup look. She has gold hoop earrings and her dark hair is pulled behind her. She is wearing a beige shirt. The background is a plain, light beige wall. # Funnel stage Consideration # Pain points The ad aims to address the desire for high-quality makeup products that enhance natural beauty and provide a polished look. # Value propositions - High-quality makeup products - Airbrush concealer for a smooth finish - Instant lash extensions for longer lashes - Volumizing glossy balm for plump lips # Benefits - The concealer is an 'airbrush' product. - The mascara gives instant lash extensions. - The lip balm provides volumizing gloss. # Features - Veil Hydrating Skin Tint - Vanish Airbrush Concealer - Ambient Lighting Bronzer - Ambient Lighting Blush - Unlocked Instant Extensions Mascara - Phantom Volumizing Glossy Balm # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is filmed from a consumer perspective, featuring a makeup tutorial format. # Storyline - 00:00–00:02 00:00–00:02 The video begins with a close-up of the model’s face with makeup. This moment is meant to showcase the finished look that can be achieved with Hourglass products. - 00:02–00:06 00:02–00:06 The model is shown applying Hourglass Veil Hydrating Skin Tint to her face, which helps demonstrate how to use the product. - 00:07–00:11 00:07–00:11 The model is shown applying Hourglass Vanish Airbrush Concealer to her under-eye area, which helps demonstrate how to use the product and what it is used for. - 00:16–00:20 00:16–00:20 The model applies Hourglass Ambient Lighting Bronzer to her face. This moment emphasizes the product’s use and benefits. - 00:21–00:24 00:21–00:24 The model applies Hourglass Ambient Lighting Blush to her face. This moment emphasizes the product’s use and benefits. - 00:25–00:28 00:25–00:28 The model applies Hourglass Unlocked Instant Extensions Mascara to her lashes. This moment emphasizes the product’s use and benefits. - 00:29–00:32 00:29–00:32 The model applies Hourglass Phantom Volumizing Glossy Balm to her lips. This moment emphasizes the product’s use and benefits. - 00:32–00:36 00:32–00:36 The video ends with a branded screen. This moment reinforces the brand and where the products can be purchased.

# Ad summary This ad showcases Sol de Janeiro's '91' perfume mist and 'Rosa Charm' body cream, highlighting their hydrating and floral scent properties. It emphasizes the products' availability at Sephora and promotes their newness. # Brand positioning Sol de Janeiro is presented as a luxury brand specializing in body care and fragrance products. The brand is positioned as offering premium products with unique scents and hydrating properties, as highlighted by the '48-hour dewy hydration' claim. The brand aligns with a lifestyle of indulgence and self-care, emphasizing sensory experiences through its 'juicy floral scent'. The brand appears to follow category norms by focusing on product benefits and sensory appeal, but differentiates itself with specific claims like long-lasting hydration and unique scent profiles. # Product The ad features two Sol de Janeiro products: the '91' perfume mist and the 'Rosa Charm' body cream. The '91' perfume mist is a fragrance product designed to provide a unique scent experience. The 'Rosa Charm' body cream is a hydrating body cream formulated to provide '48-hour dewy hydration' and a 'juicy floral scent'. Both products are presented as being available at Sephora, addressing a purchase barrier by indicating where they can be found. The ad emphasizes the newness of the products, suggesting they are worth trying for their innovative qualities. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on product presentation. The visual motif is clean and minimalist, with a marble background and soft lighting. The image treatment includes color grading to enhance the pink tones and create a cohesive look. The typography is integrated in a clean and legible manner. The style aims to be high-design and visually appealing, enhancing scannability and stop power in the feed. # Hooks Headline: NEW. 48-HOUR DEWY HYDRATION. JUICY FLORAL SCENT. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of skin dryness and the desire for long-lasting hydration. "48-HOUR DEWY HYDRATION" suggests that the product solves the problem of skin becoming dry quickly, offering a solution that keeps skin moisturized for an extended period. # Value propositions - 48-HOUR DEWY HYDRATION: Long-lasting hydration for the skin. - JUICY FLORAL SCENT: A unique and appealing fragrance experience. # Benefits - Dewy hydration for 48 hours - A juicy floral scent # Features - 48-HOUR DEWY HYDRATION - JUICY FLORAL SCENT # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the products and their key features to promote sales and brand recognition. # Storyline - The ad opens by showcasing the Sol de Janeiro brand name, immediately establishing the brand being promoted. This is told from the brand's perspective to create brand recognition. - The ad highlights the key features of the products, such as '48-hour dewy hydration' and 'juicy floral scent', emphasizing the benefits and sensory experience they offer. This is told from the brand's perspective to persuade the audience of the product's value. - The ad emphasizes the products' availability at Sephora, making it easier for potential customers to purchase them. This is told from the brand's perspective to facilitate the purchase process.

# Ad summary This ad showcases Sol de Janeiro's new Rosa Charmosa collection, highlighting the dewy cream and juicy floral scent. It emphasizes the irresistible nature of the rose-themed products and their availability exclusively at Sephora. # Brand positioning Sol de Janeiro is presented as a brand that offers luxurious and sensorial body care experiences, drawing inspiration from the vibrant and alluring spirit of Brazil. The brand aims to occupy a space in the consumer's mind that associates beauty and self-care with indulgence, exoticism, and a celebration of the body. It aligns with values of confidence, joy, and a carefree lifestyle, promoting the idea that self-care should be a pleasurable and immersive experience. The brand stands out by infusing its products with unique Brazilian ingredients and scents, creating a sense of escapism and transporting users to the beaches of Rio de Janeiro. The brand positioning is primarily emotional, focusing on creating a feeling of happiness, confidence, and sensuality through its products. # Product The ad features Sol de Janeiro's Rosa Charmosa collection, which includes a new dewy cream and a fragrance mist. The dewy cream is presented as a hydrating and skin-enhancing product, promising luminous skin. The fragrance mist, Cheirosa '91, is highlighted as a juicy floral scent. The products are designed for individuals who appreciate luxurious body care and seek to indulge in sensorial experiences. The ad emphasizes the irresistible nature of the rose-themed products, suggesting that they are a must-have for those who desire a captivating and alluring scent. The ad addresses the purchase barrier of product availability by highlighting that the collection is exclusively available at Sephora, creating a sense of urgency and exclusivity. # Visual style The ad features a highly polished, studio-shot image with a romantic and luxurious aesthetic. The visual motifs include a floral backdrop, soft lighting, and a focus on product presentation. The image treatment includes color grading to enhance the pink and peach tones, creating a cohesive and visually appealing composition. The typography is integrated seamlessly, with clean and legible fonts that complement the overall design. The visual style aims to create a sense of indulgence and sophistication, aligning with the brand's positioning. # Hooks Headline: A ROSE YOU CAN'T RESIST NEW DEWY CREAM & JUICY FLORAL SCENT # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - New dewy cream & juicy floral scent: Offers a fresh and appealing sensory experience. - A rose you can't resist: Highlights the irresistible nature of the product, suggesting it's a must-have. # Benefits - Hydration - Luminous skin # Features - Dewy cream - Juicy floral scent # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing its products in an appealing and luxurious manner to entice potential customers. # Storyline - The ad opens with a visually striking arrangement of Sol de Janeiro products amidst a backdrop of lush roses, immediately establishing the theme and setting a luxurious tone. The brand is telling the audience that the products are associated with beauty and indulgence. - The focus shifts to the new dewy cream and juicy floral scent, emphasizing their unique qualities and highlighting what makes them desirable. The brand is telling the audience about the key features of the new products. - The ad concludes by emphasizing the irresistible nature of the rose-themed products and their exclusive availability at Sephora, creating a sense of urgency and exclusivity. The brand is telling the audience that the products are a must-have and are only available at Sephora.

# Ad summary A content creator creates a makeup look using Sephora products. # Brand positioning Sephora is presented as a high-end, trend-focused retailer. The brand aligns with a lifestyle centered on beauty and self-expression. By featuring higher-end brands like Dior and YSL, Sephora positions itself as a destination for quality and luxury in the beauty market. The brand clearly ignores more affordable brands that can also be found at drugstores. # Product The ad showcases a makeup routine using several high-end Sephora products to achieve a 'sunkissed skin and a blurred lip.' The featured products include: DIOR bronzer to sculpt and add warmth to the face, YSL blush for a 'toasty glow,' MAKE UP FOR EVER lip liner to define the lips, and VIOLETTE_FR balm for a 'perfect matte lip.' The ad highlights the combination of these products to create a cohesive and trendy makeup look. # Visual style The ad has a polished UGC feel, with a focus on close-up shots and clear product demonstrations. Editing is simple and consistent with the audio. The shots are well-lit, and the overall visual style is clean and appealing. # Hooks Spoken: 00:00–00:02: Female 1: Here's the math on getting sunkissed skin and a blurred lip. Text overlay: 00:00–00:02: SEPHORA / 00:00–00:02: makeup math / 00:00–00:02: Here’s the math on getting / 00:01–00:02: sunkissed skin and a blurred lip. Visual: 00:00–00:02: Close-up shot of a content creator with dark curly hair and a green sweater. She smiles at the camera and has makeup on. # Funnel stage Consideration # Pain points The ad addresses the desire to achieve a trendy makeup look ('sunkissed skin and a blurred lip') which can be difficult to achieve. # Value propositions - Easy makeup routine for sunkissed skin - Combination of high-end products - Professional-looking results at home # Benefits - Sunkissed skin - blurred lip - toasty glow - perfect matte lip # Features - DIOR bronzer - YSL blush - MAKE UP FOR EVER liner - VIOLETTE_FR balm # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shown from the perspective of a content creator demonstrating a makeup routine. # Storyline - 00:00–00:02 The creator opens the video by explaining what the 'makeup math' will be. - 00:02–00:07 The creator begins applying DIOR bronzer to her cheekbones. She adds YSL blush and blends it together for a toasty glow. - 00:07–00:14 The creator lines her lips with MAKE UP FOR EVER lip liner. She applies VIOLETTE_FR balm for the perfect matte lip.

# Ad summary This image ad promotes Sephora at Tysons Corner Center. It features a Sephora employee applying makeup to a customer, highlighting the personalized service and beauty expertise available at their retail location. # Brand positioning Sephora is presented as a leading beauty retailer that enhances its customer's beauty experiences. The brand positions itself as a destination where customers can receive personalized beauty services. The ad emphasizes the in-store experience, suggesting that Sephora values direct customer interaction and expertise. This positioning contrasts with online-only retailers, highlighting the brand's commitment to providing hands-on assistance and a high-touch environment. # Product The ad features makeup application services provided by Sephora employees. The service involves a Sephora employee applying makeup to a customer. The ad highlights the personalized aspect of the service, suggesting that customers can receive tailored beauty advice and application techniques. The focus is on the in-store experience, emphasizing the expertise and hands-on assistance available at Sephora locations. The ad addresses the barrier of uncertainty in makeup application by showcasing the professional guidance offered by Sephora's employees. # Visual style The ad has a clean, professional aesthetic with a focus on natural lighting and skin tones. The image is well-composed, with the subjects filling the frame and creating a sense of intimacy. The overall style is polished and inviting, suggesting a high-quality in-store experience. # Hooks Headline: The best in beauty just got better at Tysons Corner Center # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The top caption and the Sephora logo at the bottom of the image are from the brand's perspective, highlighting its message and identity. - Customer: The image of the Sephora employee applying makeup to the customer is from the customer's perspective, showing the personalized service they receive. # Storyline - The ad opens with a statement that "The best in beauty just got better at Tysons Corner Center," which is intended to draw the viewer in by suggesting an improvement to an already high-quality beauty experience. The brand is telling the audience that Sephora is enhancing its services at a specific location, making it even more appealing to local customers. - The ad then shows a Sephora employee applying makeup to a customer, which is intended to visually demonstrate the personalized service offered at Sephora. The brand is showing the audience the hands-on assistance and expertise available in-store, reinforcing the message of enhanced beauty experiences. - The ad concludes with the Sephora logo, which is intended to reinforce brand recognition and association with the positive experience depicted. The brand is reminding the audience of its identity and solidifying its position as a leading beauty retailer.

# Ad summary This ad promotes Haus Labs foundation at Sephora. A Sephora employee recommends the foundation for a hot pot date because it is weightless but holds up. # Brand positioning Sephora is presented as a beauty retailer that understands the needs of its customers. The ad features a Sephora employee recommending a foundation for a "steamy situation," implying that Sephora is a place where customers can find products for all of their beauty needs. The brand aligns with a lifestyle of beauty and self-care, and it pushes against the norm of only focusing on traditional beauty concerns by addressing the need for makeup that can withstand heat and humidity. The brand positioning is both functional and emotional, as it provides products that meet practical needs while also promoting confidence and self-expression. # Product The ad features Haus Labs foundation, which is described as weightless but able to hold up. The product is for anyone who wants a foundation that can withstand heat and humidity, as implied by the "steamy situation" use case. The ad highlights the product's unique selling proposition of being both lightweight and long-lasting. The use occasion shown is a hot pot date, which is a situation where makeup is likely to be exposed to heat and humidity. The ad addresses the purchase barrier of makeup melting or fading in hot and humid conditions. # Visual style The ad has a polished, commercial aesthetic. The editing style is quick cuts. The pacing is fast. The cuts are timed to the music beats. # Hooks Spoken: Female 1: Which foundation is good for a steamy situation? Text overlay: 00:00–00:02 / Which foundation is good / for a steamy situation? Visual: 00:00–00:02: A woman with dark hair and a gray blazer stands in front of a Sephora display and asks which foundation is good for a steamy situation. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is that some foundations don't hold up in steamy situations. # Value propositions - Weightless but holds up # Benefits - Holds up # Features - Weightless # Call to action None used. # Point of view - Customer 50% – The ad begins with a customer asking a question, and the ad ends with the customer on a hot pot date. - Brand 50% – The ad features a Sephora employee recommending a product, and the ad ends with the Sephora logo and tagline. # Storyline - 00:00–00:02 A customer asks a Sephora employee which foundation is good for a steamy situation. - 00:03–00:04 The Sephora employee asks if it's for a hot pot date. - 00:04–00:05 The customer confirms it's for a hot pot date. - 00:06–00:08 The Sephora employee recommends Haus Labs foundation because it's weightless but holds up. - 00:08–00:09 The customer is excited about the recommendation. - 00:09–00:11 The customer is shown on a hot pot date. - 00:11–00:14 The ad ends with the Sephora logo and tagline.

# Ad summary This ad promotes Sephora's selection of supplements and self-care essentials. It uses a fast-paced, visually engaging format with text overlays and product shots to highlight the range of items available. # Brand positioning Sephora is presented as a go-to destination for beauty and self-care products. The brand aims to occupy a space in the consumer's mind as a curator of high-quality, trendy, and essential items. The ad aligns with a lifestyle that values self-care and wellness, positioning Sephora as a provider of products that enhance both physical and mental well-being. The brand follows category norms by showcasing a variety of products but pushes against the idea that beauty is only skin deep by including supplements and self-care items. The brand positioning is both functional (offering specific products) and emotional (promoting self-care and feeling good). # Product The ad features a range of supplements and self-care essentials available at Sephora. These include items such as supplements in a bottle, a rose quartz face roller, a dry brush, and a silk pillowcase. The products are for individuals interested in enhancing their self-care routine and overall well-being. The ad highlights the variety of products available at Sephora, suggesting that it is a one-stop shop for all self-care needs. The ad addresses the purchase barrier of not knowing what to buy by curating a selection of essentials. The ad aims to show the viewer that Sephora offers more than just makeup and skincare, expanding into the realm of holistic wellness. # Visual style The ad has a clean, modern aesthetic with a mix of animated illustrations and real product shots. The editing style is fast-paced with quick cuts and smooth transitions. The production quality is polished, giving it a commercial feel. The visual motifs include the use of pastel colors and simple graphic elements. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:02 Loved what you got from Sephora last time? / 00:00–00:09 SEPHORA Visual: 00:00–00:02: A graphic background with light blue and purple abstract shapes. The text "SEPHORA" is at the top, followed by the question "Loved what you got from Sephora last time?" with a black heart emoji below. A black and white striped circle is on the left, and three black horizontal lines are on the right. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that viewers may be unsure of what self-care products to purchase next: "HERE'S WHAT YOU NEED NEXT..." # Value propositions - Shop the best supplements and self-care essentials at Sephora # Benefits - Enhance self-care routine - Improve overall well-being # Features - Supplements - Self-care essentials # Call to action Shop the best SUPPLEMENTS & SELF-CARE ESSENTIALS at Sephora # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of Sephora, showcasing their product offerings and encouraging viewers to shop. # Storyline - 00:00–00:02 The ad opens with a question about the viewer's satisfaction with their last Sephora purchase. - 00:02–00:03 The ad transitions to introducing the next set of products the viewer needs. - 00:03–00:07 The ad showcases supplements and self-care essentials. - 00:07–00:09 The ad encourages viewers to shop the best supplements and self-care essentials at Sephora.

# Ad summary This ad showcases a variety of beauty products available as a free gift set from Sephora Beauty Insider. # Brand positioning Sephora is presented as a high-end beauty retailer offering a curated selection of products from various brands. The ad highlights the Beauty Insider program, suggesting a focus on rewarding loyal customers with exclusive offers like a free gift set. The brand aligns with a lifestyle of beauty and self-care, positioning itself as a destination for discovering and acquiring premium beauty products. # Product The ad features a free gift set available through Sephora's Beauty Insider program. The gift set includes a variety of beauty products from different brands, including Tower 28 SOS Daily Rescue Facial Spray and ShineOn Jelly Lip Gloss, Glossier You Eau de Parfum, Cloud Paint Seamless Cheek Color, and You Look Good Outdor Bronze, Dr. Dennis Gross Alpha Beta Universal Daily Peel, and dae Cactus Fruit 3-in-1 Styling Cream and Monsoon Moisture Mask. The products are presented as high-quality and desirable, appealing to beauty enthusiasts looking to try new items. # Visual style The ad has a polished and festive aesthetic, with a neutral color palette and gold accents. The editing style is static, with each product set displayed in a clean and organized manner. The production quality is high-end, creating a luxurious feel that aligns with the Sephora brand. # Hooks Text overlay: SEPHORA / BeautyINSIDER / FREE Gift Set Visual: 00:00–00:02: A static shot of a Tower 28 gift set. In the foreground, there is a small bottle of lip gloss and a larger bottle of facial spray, both from Tower 28, displayed on a white and black circular platform. The background is a soft beige color with a gold frame. There is a gold gift box with a white ribbon and a disco ball on either side of the products. The text "SEPHORA BeautyINSIDER FREE Gift Set" is at the top of the frame. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Free gift set # Call to action None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and offer. # Storyline - 00:00–00:02 The ad opens with a static shot of the Tower 28 gift set, highlighting the products against a neutral background with festive decorations. - 00:02–00:04 The shot transitions to the Glossier gift set, showcasing the brand's minimalist aesthetic and popular products. - 00:04–00:06 The ad then displays the Dr. Dennis Gross gift set, emphasizing skincare and clinical results. - 00:06–00:12 Finally, the ad presents the dae gift set, featuring hair care products with a focus on natural ingredients.

# Ad summary The ad showcases Sephora's beauty services, highlighting different makeup looks achievable in 30, 60, and 90-minute sessions. It features a model receiving makeup applications and displaying the final looks, emphasizing the convenience and variety of Sephora's offerings. # Brand positioning Sephora is presented as a destination for professional beauty services, offering customers the opportunity to enhance their appearance with the help of skilled makeup artists. The brand positions itself as a provider of convenient and customizable beauty solutions, catering to various needs and occasions. Sephora aims to occupy a space in the consumer's mind as a reliable and accessible source for expert makeup application, aligning with values of self-expression and confidence. The brand pushes against the norm of DIY makeup application by offering professional assistance, emphasizing the ease and quality of its services. The brand positioning is both functional (providing makeup services) and emotional (enhancing confidence and self-expression). # Product The featured product is Sephora's beauty services, which offer professional makeup application in varying time increments: 30 minutes for a feature focus, 60 minutes for a full face, and 90 minutes for a special occasion look. These services are designed for individuals seeking expert makeup application for specific needs or events. The ad highlights the convenience and customization of these services, addressing the purchase barrier of time and skill required for makeup application. The ad conveys that Sephora's beauty services are worth trying because they provide access to professional expertise and tailored makeup looks, enhancing the customer's appearance and confidence. # Visual style The ad has a polished and professional aesthetic, with clean lighting and smooth transitions. The editing style is quick cuts, showcasing the different makeup looks and application techniques in a concise manner. The production quality is high-end, reflecting the brand's image as a provider of premium beauty services. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: SEPHORA / BEAUTY / SERVICES Visual: 00:00–00:01: Close-up shot of a makeup artist applying eyeliner to a model. The model is a fair-skinned woman with dark hair, wearing a light pink top. The makeup artist's hands are visible, wearing black gloves. The background is a blurred white wall. Text overlay: "SEPHORA BEAUTY SERVICES" in white font. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that applying makeup can be time-consuming and require skill, which can be a frustration for those who want to look their best but lack the time or expertise. This is signaled by the ad's focus on quick and convenient makeup services. # Value propositions - Achieve a professional makeup look in as little as 30 minutes - Get a full face of makeup done in just 60 minutes - Be ready for any special occasion with a 90-minute makeup service # Benefits - Convenient beauty solutions - Customizable makeup looks - Expert makeup application # Features - Professional makeup application - 30-minute feature focus - 60-minute full face - 90-minute special occasion # Call to action Book Now # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of Sephora, showcasing its beauty services and encouraging viewers to book now. # Storyline - 00:00–00:01 The ad opens with a close-up of a makeup artist applying eyeliner to a model, with the text "SEPHORA BEAUTY SERVICES" overlaid on the screen. This sets the stage by introducing the brand and the service being advertised. - 00:01–00:04 A split-screen shows the model with three different makeup looks, each labeled with the time it takes to achieve: 30 minutes, 60 minutes, and 90 minutes. This showcases the variety of services offered and the time commitment required for each. - 00:04–00:13 The ad transitions to close-up shots of makeup products and application techniques, each labeled with the corresponding service time: "Feature Focus 30 MINUTES," "Full Face 60 MINUTES," and "Special Occasion 90 MINUTES." This provides a glimpse into the process and the types of looks achievable with each service. - 00:13–00:14 The ad concludes with a black and white striped screen featuring the Sephora logo and the call to action "Book Now." This reinforces the brand and encourages viewers to take the next step.

# Ad summary This ad showcases a variety of moisturizers from different brands, highlighting the importance of moisturizer in a skincare routine. # Brand positioning This ad features a variety of moisturizer brands, including The Ordinary, Tatcha, Skinfix, and Drunk Elephant. The ad does not explicitly state the brand's positioning, but it implies that these brands are all reputable and effective options for moisturizing the skin. The ad does not explicitly state the values, tone, or lifestyle that the brands align with, but it implies that they are all focused on skincare and self-care. The ad does not explicitly state any category norms or competitor behaviors that the brands push against, follow, or ignore. The brand positioning is functional, as it focuses on the performance of the moisturizers. # Product The ad features a variety of moisturizers from different brands, including The Ordinary Natural Moisturizing Factors + HA, Tatcha The Dewy Skin Cream, Skinfix Barrier+ Triple Lipid-Peptide Cream, and Drunk Elephant Protini Polypeptide Cream. The moisturizers are for anyone looking to hydrate and nourish their skin. The ad does not explicitly state any product details, but it implies that the moisturizers are all effective options for moisturizing the skin. The USPs of the moisturizers are not explicitly stated, but it can be inferred that they are all effective at hydrating and nourishing the skin. The use occasion is not explicitly stated, but it can be inferred that the moisturizers can be used as part of a daily skincare routine. The ad does not address any purchase barriers. # Visual style The ad has a clean and modern aesthetic with a focus on showcasing the products in a visually appealing way. The editing style is simple, with static shots and smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is slow and steady, allowing viewers to take in the details of the products. # Hooks Text overlay: 00:00–00:06 What you need next: / 00:00–00:06 MOISTURIZER Visual: 00:00–00:06: A collection of moisturizer products from brands like The Ordinary, Tatcha, Skinfix, and Drunk Elephant are displayed against a background with abstract shapes in yellow and teal. The products are arranged in a visually appealing manner, with each product clearly visible. The camera is static, providing a clear view of the products. # Funnel stage Top of funnel (Awareness) # Pain points Dry skin # Value propositions - Provides a variety of options for moisturizing the skin # Benefits - Hydrated and nourished skin # Features - Moisturizers from various brands # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:06 The ad opens with a display of various moisturizer products.

# Ad summary This image ad invites customers to explore the new Sephora store at The Palms at Town & Country. The ad features two women, one of whom appears to be a Sephora employee, creating a welcoming and personal atmosphere. # Brand positioning Sephora is presented as a welcoming and accessible beauty destination. The ad focuses on the in-store experience, inviting customers to explore their new location. The brand aims to occupy a space of personal connection and exploration within the beauty market, emphasizing a friendly and approachable atmosphere. This positioning deviates from a purely transactional or product-focused approach, instead highlighting the experience of discovering beauty products with the help of knowledgeable staff. # Product The ad does not explicitly feature a specific product, but rather promotes the overall Sephora store experience. The focus is on the opportunity to explore and discover various beauty products within the store. The ad implies that Sephora offers a wide range of beauty and cosmetic products, catering to individuals seeking to enhance their personal style and appearance. The absence of a specific product allows the ad to appeal to a broad audience interested in beauty and self-care, positioning Sephora as a destination for all beauty needs. # Visual style The ad features a clean and inviting visual style with a focus on personal interaction. The production quality appears to be high, with good lighting and clear focus on the subjects. The image treatment includes a soft filter or color grading to enhance the warmth and approachability of the scene. The typography is large and bold, ensuring high scannability in the feed. # Hooks Headline: Come in and explore your new store at The Palms at Town & Country # Funnel stage Top of funnel # Pain points None used. # Value propositions - Explore your new store at The Palms at Town & Country # Benefits - Explore your new store # Call to action None used. # Point of view - Brand: The top caption invites customers to explore the new store, directly addressing the audience and promoting the in-store experience. - Customer: The image shows a customer interacting with a Sephora employee, suggesting a personalized and welcoming shopping experience. - Brand: The Sephora logo at the bottom reinforces brand recognition and association with the positive in-store experience. # Storyline - The ad opens with an invitation to "Come in and explore your new store at The Palms at Town & Country," setting the stage for a personal and exploratory shopping experience. The brand is speaking directly to the viewer, inviting them to visit the new store location. - The image features two women in close proximity, one of whom appears to be a Sephora employee, creating a sense of personal connection and assistance. The customer's perspective is that of being welcomed and attended to by a knowledgeable employee. - The Sephora logo is prominently displayed at the bottom, reinforcing brand recognition and association with the positive in-store experience. The brand is reinforcing its identity as a destination for beauty exploration and personal connection.

# Ad summary This ad promotes Sephora by presenting skincare facts in a trivia game show format called "Face the Facts." The host poses a multiple-choice question about fine lines and wrinkles. A dermatologist weighs in to debunk myths and provide accurate information. A "Skinthusiast" adds a humorous comment. The dermatologist then names Sephora as a source for the right products and lists a range of products that are all available to shop at Sephora. # Brand positioning Sephora is presented as an accessible authority on skincare, a retailer whose product assortment is backed by expert knowledge. The brand aligns itself with fun, derm-backed education. Sephora aims to be more than just a retailer, and instead wants to foster a customer relationship built on trust, quality, and tangible results. It occupies the beauty space not just by providing products but by offering reliable information, effectively making beauty accessible and less intimidating. # Product The ad promotes skincare products available at Sephora to combat fine lines and wrinkles by sharing derm-backed information in a trivia show format. Featured products include a range of retinol and retinol alternatives, which support natural collagen and cell turnover. The ad assures viewers that with consistent use of the right products from Sephora, real improvements in the look of fine lines and wrinkles are often seen within weeks to months. These products are positioned as effective solutions that address the common concern of aging skin, making Sephora a go-to destination for trustworthy skincare solutions. # Visual style The ad has a polished commercial feel, with a clean and professional aesthetic. The editing style combines quick cuts and static shots, creating a balanced rhythm. The pacing remains consistent throughout, maintaining a steady flow of information and entertainment. Visual motifs include clear product shots, expert testimonials, and eye-level framing. Audio-visual sync is evident, with cuts and product actions timed to the music beats and voiceover lines, enhancing engagement. # Hooks Spoken: 00:00–00:02 You're watching Sephora's Face the Facts, Text overlay: 00:00–00:02 You're watching Sephora's Face the Facts, / 00:00–00:04 SEPHORA (lower third graphic) / 00:00–00:04 Face the Facts (lower third graphic) Visual: 00:00–00:02 A woman with light brown skin, around 40 years old, with blonde shoulder-length hair, stands behind a black counter in a yellow dress. She holds black and white striped cards. In the background, shelves display various skincare products. Text overlay: “You’re watching Sephora’s Face the Facts.” A lower third graphic reads "SEPHORA Face the Facts." # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad addresses the common concern of fine lines and wrinkles, which are often seen as inevitable signs of aging. # Value propositions - Achieve visible improvements in fine lines and wrinkles with consistent use. - Benefit from dermatologist-backed solutions for effective skincare. # Benefits - Support natural collagen - Support cell turnover - See real improvements in the look of fine lines and wrinkles # Features - Retinol - Retinol alternatives # Call to action Shop Skincare at Sephora # Social proof - "With consistent use, retinol or retinol alternatives support natural collagen and cell turnover. You can see real improvements in the look of fine lines and wrinkles, often within weeks to months" – Dr. Lindsey Zubritsky (Dermatologist) # Point of view - Brand 40% – A host presents the ad from a Sephora set and is delivering a brand message to shop their products. - Expert 40% – A dermatologist is presented, reinforcing the claim with facts to support the quality and effectiveness of the products. - Customer 20% – A "Skinthusiast" provides a humorous take and reinforces the quick results. # Storyline - 00:00–00:02 The ad opens with the host introducing Sephora's 'Face the Facts' trivia show. - 00:05–00:08 Building on the intro, the host poses a multiple-choice question about fine lines and wrinkles, framing it as a quiz for the audience. - 00:08–00:11 Following the question, the ad reveals the correct answer—B, that retinols can help—validated by a green highlight and text affirmation. - 00:11–00:16 Continuing the thread of the answer, a dermatologist elaborates on the benefits of retinol and retinol alternatives for promoting collagen and cell turnover, adding credibility to the skincare advice. - 00:17–00:21 Building on the dermatologist's claims, she adds that real improvements can be seen within weeks to months. - 00:21–00:23 Following the derm's statement, a “Skinthusiast” provides a humorous interjection, implying quick results and likening them to a past relationship. - 00:24–00:27 Referring back to the benefits, the dermatologist states that Sephora products make results totally doable, linking expert-backed advice to product availability. - 00:27–00:28 The ad wraps up with a CTA to shop skincare at Sephora, reinforcing the brand's role as a solution provider.

# Ad summary This ad showcases the Rare Beauty bronzer product, emphasizing its new shades and ease of application. It features Selena Gomez using the product and highlighting its features. # Brand positioning Rare Beauty by Selena Gomez is positioned as a modern, inclusive beauty brand. The brand promotes a lifestyle of effortless beauty, aligning with a functional approach that makes makeup easy to use. There is no indication that the brand pushes against category norms or competitor behaviors in this ad. The focus remains on showcasing the products and their application. # Product The featured product is the Rare Beauty bronzer, now available in new shades. The bronzer comes in a compact with a built-in mirror and a white and gold case. It is designed for easy application and is presented as a way to enhance natural beauty effortlessly. The new shades are highlighted as an addition to the existing range. The ad focuses on showing how the bronzer can be used as part of a makeup routine. # Visual style The ad has a polished and clean aesthetic with soft, even lighting and neutral backgrounds. The editing style consists of static shots and smooth transitions, giving it a professional commercial feel. The pacing is consistent, with moderate cuts per minute, and the visuals are timed to the music's rhythm. # Hooks Spoken: 00:00–00:11: [Upbeat voiceover] New Rare Beauty bronzer, new shades! Text overlay: 00:00–00:09: NEW Rare Beauty by Selena Gomez / 00:09–00:11: new shades! Visual: 00:00–00:02: A close-up of Selena Gomez, a light-skinned woman with dark hair pulled back, wearing gold hoop earrings. She is smiling and holding a Rare Beauty bronzer compact in her left hand. The product is partially open, revealing the bronzer inside. The background is a solid, neutral beige color. The camera is stationary, providing a clear and polished view of Selena and the product. Text overlay reads "NEW Rare Beauty by Selena Gomez". / 00:02–00:05: A collection of Rare Beauty bronzer compacts are arranged on a beige surface. There are eight compacts in varying shades, with their lids open to display the bronzer inside. The lighting is soft and even, highlighting the product’s texture and color variations. Text overlay reads "NEW Rare Beauty by Selena Gomez". / 00:05–00:09: A close-up of Selena Gomez applying bronzer to her cheek with a large, fluffy brush. She is looking into the mirror of another compact held in her left hand. The background is a neutral beige. The camera is steady, focusing on her face and the application process. Text overlay reads "NEW Rare Beauty by Selena Gomez". / 00:09–00:11: A bronzer compact is displayed next to a blush compact. The bronzer compact has a white lid and gold trim, while the blush compact has a pink lid. An arrow points to the blush compact, with the text “new shades!” The background remains the same neutral beige. The camera is static, focusing on the product display. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New shades offer more options for different skin tones - Compact design with mirror allows for on-the-go application # Benefits - Easy application - Enhances natural beauty # Features - New shades of bronzer - Bronzer compact with mirror # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the Rare Beauty brand, showcasing its products and brand image. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with Selena Gomez holding the Rare Beauty bronzer compact, showcasing the product in a close-up shot. This introduces the product and the brand's association with Selena Gomez, framing the product in a positive light due to her celebrity status. The perspective is from the brand, highlighting the product's visual appeal. - 00:02–00:05 00:02–00:05: The scene transitions to a display of multiple bronzer compacts in various shades, arranged on a neutral-toned surface. This aims to highlight the range of shades available, indicating inclusivity and catering to different skin tones. The perspective is from the brand, showcasing the product line's variety. - 00:05–00:09 00:05–00:09: Selena Gomez is shown applying the bronzer to her face using a large brush, demonstrating the product's use. This provides a practical demonstration, indicating ease of application and showcasing the product's effect on the skin. The perspective is from the brand, with Selena Gomez acting as a user or spokesperson. - 00:09–00:11 00:09–00:11: The ad concludes with a side-by-side comparison of the bronzer and a blush compact, both in their packaging, with a text overlay indicating "new shades!" This emphasizes the availability of new color options in both product categories and encourages viewers to explore the extended range. The perspective is from the brand, highlighting product updates and variety.

# Ad summary This ad presents a quiz format featuring a dermatologist and skincare enthusiast answering questions about retinols and their benefits for addressing fine lines and wrinkles. The ad concludes by showcasing a selection of retinol-based products available at Sephora, emphasizing that achieving healthy skin is 'totally doable' with the right products. # Brand positioning Sephora is presented as a beauty retailer that provides skincare solutions. The brand is positioned as a source for effective skincare, particularly products containing retinol, as showcased by a dermatologist and a skincare enthusiast. The brand seems to align with an ethos of empowerment through informed beauty choices, pushing against the notion that there's nothing you can do about fine lines and wrinkles. It aims to occupy a space in the consumer's mind as an authority on skincare, connecting customers with products that deliver real results, with a focus on accessibility and expert-backed solutions. # Product The ad features various Sephora skincare products containing retinol and retinol alternatives, designed to support natural collagen and cell turnover. Retinol is presented as a key ingredient that can provide visible improvements to skin within weeks to months. The products are positioned for individuals concerned about fine lines and wrinkles, offering a solution that's 'totally doable' with the right products from Sephora. These skincare items are designed to combat signs of aging, promote skin health, and provide a tangible path for customers looking to improve their skin's appearance. # Visual style The ad employs a clean and polished aesthetic with a mix of studio-lit shots and clear product displays. The editing style includes quick cuts between speakers and product displays to maintain an engaging pace. The production quality appears high-end, lending credibility and trustworthiness to the information presented. The pacing is consistent, with cuts timed to the rhythm of the spoken dialogue to enhance viewer engagement. The visual motifs include black and white, and clean crisp lines. # Hooks Spoken: 00:00–00:03: Which statement about fine lines and wrinkles is true? Is it A, or is it B? Text overlay: 00:00–00:03: Which statement about fine lines and wrinkles is true? / 00:00–00:03: A. There's nothing you can do. / 00:00–00:03: B. Retinols can help. / 00:00–00:03: Just a game, not medical advice Visual: 00:00–00:02: A woman with light brown skin and light brown wavy hair wearing a yellow sleeveless top stands behind a white counter in front of a black and white striped shelving unit filled with various skincare products. She is holding a silver card in her hands. On the right side of the screen is a black box with the text: 'Which statement about fine lines and wrinkles is true? A. There's nothing you can do. B. Retinols can help.' At the bottom of the screen is the text: 'Just a game, not medical advice' and the Sephora Face logo. / 00:02–00:03: A woman with fair skin and long brown hair wearing a white lab coat sits in a dark armchair in front of a black curtain. She has a Derm Board patch on the lapel of her lab coat. On the right side of the screen is a black box with the text: 'Which statement about fine lines and wrinkles is true? A. There's nothing you can do. B. Retinols can help.' / 00:03–00:04: A man with light brown skin and short dark hair wearing a light green button up shirt sits in a dark armchair in front of a black curtain. He has a look of deep thought. On the right side of the screen is a black box with the text: 'Which statement about fine lines and wrinkles is true? A. There's nothing you can do. B. Retinols can help.' # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the common belief or concern that fine lines and wrinkles are untreatable or inevitable. # Value propositions - Retinol and retinol alternatives helps support natural collagen and cell turnover for visible improvements to skin within weeks to months. - Right products from Sephora makes skincare totally doable # Benefits - See real improvements within weeks to months - Totally doable # Features - Retinols - Retinol alternatives - Supports natural collagen - Supports cell turnover # Call to action Shop Skincare at Sephora # Social proof - It's B. Retinol or retinol alternatives support natural collagen and cell turnover.” – Female 2 (Dermatologist) # Point of view - Expert 35% – The dermatologist provides professional insights and recommendations, enhancing the product's credibility. - Brand 65% – The host asks questions and the final shot promotes shopping for skincare at Sephora, representing the brand's direct communication and marketing efforts. # Storyline - 00:00–00:03 The ad opens with a question prompt about addressing fine lines and wrinkles and poses it to a live game show audience. - 00:03–00:11 A dermatologist answers the question, affirming that retinols can help support natural collagen and cell turnover. This segment is intended to educate the audience and position retinols as a viable solution for skin aging, leveraging expert credibility and medical authority. - 00:09–00:11 The dermatologist then states that viewers can see real improvements within weeks to months. This reinforces the idea that the benefits are tangible and relatively quick, which can encourage viewers to believe in the products' potential. - 00:11–00:15 The ad transitions to show a curated selection of skincare products available at Sephora, reinforcing the message that healthy skin is 'totally doable' with the right products from Sephora.

# Ad summary The Sephora Face the Facts Skincare Edition commercial features a skincare trivia game, presented by a woman in front of a wall of Sephora products, in which a ‘skinthusiast’ and dermatologist compete to answer questions about skincare. In this snippet, the question is, ‘What ingredients seal in hydration?’, to which the ‘skinthusiast’ answers incorrectly, after which the dermatologist states the correct answer and lists the benefits of it. The spot ends with a call to action to shop skincare at Sephora. # Brand positioning Sephora is presented as a retailer of beauty products. The ad's game show format implies Sephora is a brand committed to educating its customers on skincare. By enlisting a dermatologist to confirm the correct answers, Sephora aims to position itself as a trusted source of beauty knowledge. The lighthearted, fast-paced tone promotes a fun and engaging shopping experience. # Product This ad is advertising Sephora as a retailer of skincare products. While no specific product is being advertised, the spot suggests that Sephora is a beauty retailer that carries quality products with moisturizing ingredients like ceramides and glycerin that can help replenish natural lipids and support your skin barrier. # Visual style The ad has a polished, commercial aesthetic. The editing style includes quick cuts, which help maintain a fast pace. The background is minimalistic and supports the intended tone of professionalism. The cuts are timed to the voiceover lines and music beats. # Hooks Spoken: This is Sephora’s Face the Facts. Text overlay: This is Sephora’s Face the Facts. Visual: 00:00–00:01 The shot opens on a woman with medium skin and blond hair in a yellow sleeveless dress, standing behind a white counter in front of a black wall filled with Sephora brand products. She is centered in the frame. / 00:01–00:02 The video cuts to a black screen with a square sign that reads ‘SEPHORA Face the Facts SKINCARE EDITION’. Above the sign reads ‘Just a game, not medical advice’. # Funnel stage Consideration # Pain points Dry skin, as it is lacking natural lipids. # Value propositions - Skincare that helps replenish the natural lipids that dry skin is lacking - Ingredients that help lock in moisture - Support your skin barrier with skincare # Benefits - They help replenish the natural lipids that dry skin is lacking - They lock in moisture - They help support your skin barrier # Features - Ceramides and glycerin # Call to action Shop Skincare at Sephora # Social proof - ‘B: Ceramides and glycerin are moisturizing ingredients that help replenish the natural lipids that dry skin is lacking. They lock in moisture and help support your skin barrier’ – Dr. Lindsey Zubritsky (Dermatologist) # Point of view - Brand 85% – The brand is communicating through a game show format that implies Sephora is a brand committed to educating its customers on skincare. - Expert 15% – The expert is featured as a contestant who gives details on how the product works. # Storyline - 00:00–00:04 The ad opens with a question from the game show ‘Sephora’s Face the Facts’. - 00:04–00:11 The host of the game show asks the contestants, ‘What ingredients seal in hydration? Is it A: Antioxidants, B: Ceramides and glycerin, or C: Exfoliants and acids? - 00:11–00:13 A buzzer is pressed and the male contestant presses his buzzer. He confidently answers, ‘A: Antioxidants’. - 00:13–00:14 The host indicates the answer is incorrect, then cuts to the female contestant. - 00:14–00:22 The dermatologist explains, ‘B: Ceramides and glycerin are moisturizing ingredients that help replenish the natural lipids that dry skin is lacking.’ The male contestant reacts, looking surprised and amused. - 00:22–00:24 The dermatologist continues, ‘They lock in moisture and help support your skin barrier’. - 00:24–00:25 The spot cuts to several skincare products on a white surface with a Sephora bag in the background. ‘Shop Skincare at Sephora’ is on-screen. - 00:25–00:27 The host narrates, ‘Lock in the moisture. Throw away the key!’. - 00:27–00:27 The male contestant nods, looking impressed by the slogan. - 00:28–00:29 The host acknowledges that she is aware of the slogan and says ‘No.’ to the camera.

# Ad summary An ad showcasing the Miss Dior Essence perfume with a focus on the visual presentation of the product alongside berries and flowers. # Brand positioning Miss Dior is presented as a luxury brand offering a sophisticated and timeless essence. The ad emphasizes the brand's association with elegance, beauty, and the sensory experience of fragrance. It aims to occupy a space in the consumer's mind as a purveyor of classic perfumes, evoking a sense of romance and refinement. The brand aligns with values of high-end beauty, sensory indulgence, and an elevated lifestyle. This brand positioning focuses on emotional connection rather than functional performance, encouraging customers to invest in the sensory experience of luxury. # Product The featured product is Miss Dior Essence perfume, presented in a clear glass bottle with a textured pixelated pattern, filled with a pink-tinted liquid. The bottle has a rectangular label on its front with the brand and product name, and a black bow tied around its neck. The fragrance is for anyone who appreciates luxury fragrances and the association with beauty, elegance and sophistication. The bottle design is a key feature, combining a classic perfume shape with a modern pixelated surface. The overall presentation in the ad aims to convey that the product is worth trying or buying because it provides an experience of sensory indulgence and aligns with a high-end, elegant lifestyle. # Visual style The ad features a highly polished, studio-shot image with a focus on aesthetic presentation. The visual motifs include a product-centric layout with natural elements. The image treatment involves soft lighting and background blurring. The typography is clean and minimal, and overall style mimics a high-end editorial or print advertisement. # Hooks Headline: Miss Dior THE NEW ESSENCE # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, showcasing the product and its association with luxury and sensory appeal. # Storyline - The image opens with a close-up of the Miss Dior Essence perfume bottle, centered amidst a backdrop of pink petals and dark blackberries. This is intended to visually introduce the essence of the product by the brand and highlight its luxurious nature within a natural and sensory-rich environment. - The product is framed by lush floral arrangements and ripe blackberries, creating a visually appealing composition. From the brand's point of view, the arrangement of the perfume with the flowers and berries creates a sensory association to ingredients and the perfume's scent profile. - The final beat emphasizes the brand's name and product. The brand is making sure that the consumers viewing the ad know the name of the perfume they are seeing so they can later go out and purchase it.

# Ad summary This ad showcases Kate Somerville's ExfoliKate Intensive Exfoliating Treatment, highlighting its award-winning status and key product details. # Brand positioning Kate Somerville is presented as a high-end beauty brand focused on providing intensive exfoliating treatments. The brand is positioned as a beauty expert, as reinforced by the Allure 'The Beauty Expert' award. The brand aims to occupy a space in the consumer's mind as a provider of effective and award-winning skincare solutions. The brand aligns with values of quality, expertise, and visible results, pushing against the norm of generic skincare by offering specialized treatments. # Product The product featured is Kate Somerville's ExfoliKate Intensive Exfoliating Treatment, packaged in a white tube with a silver accent at the base. It is designed for intensive exfoliation, as indicated by the product name. The packaging states the product contains 60 mL / 2 Fl. Oz. The ad highlights the product's award-winning status, addressing potential purchase barriers by showcasing its recognition from Allure as 'The Beauty Expert' in 2025. The ad aims to convey that this product is a worthwhile investment for those seeking a high-quality, effective exfoliating treatment. # Visual style The ad features a clean, minimalist visual style with a focus on product presentation. The production quality is high, with studio-style lighting and a focus on clear product visibility. The image treatment includes background removal and color correction to ensure a bright, clean aesthetic. The typography is clean and legible, and the overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Intensive Exfoliating Treatment - Traitement Exfoliant Intensif - e 60 mL | 2 Fl. Oz. # Call to action None used. # Social proof - allure THE BEAUTY EXPERT 2025 AWARD WINNER # Point of view - Brand: The brand's point of view is present throughout the image, showcasing the product and its features. # Storyline - The ad begins by showcasing the Kate Somerville ExfoliKate Intensive Exfoliating Treatment. The intention is to immediately introduce the product to the viewer from the brand's perspective. - The ad highlights the Allure 'Best of Beauty' award. The intention is to build trust and credibility by showcasing external validation of the product's quality from an external source.

# Ad summary This ad features Tarte's 'lights, camera, SPLASHES' mascara. The image showcases the product's packaging and brush, emphasizing its design and features. # Brand positioning Tarte is presented as a beauty brand that combines glamour with a touch of playfulness, as seen in the product's name and packaging design. The brand seems to occupy a space in the market that values both high-quality makeup and eye-catching aesthetics. The brand aligns with a lifestyle that appreciates beauty products that are both effective and visually appealing, pushing against the norm of purely functional or minimalist beauty brands. The brand positioning is both functional, offering high-performance makeup, and emotional, appealing to consumers who want to feel glamorous and confident. # Product The product featured is Tarte's 'lights, camera, SPLASHES' mascara, designed to enhance lashes with volume and definition. The mascara comes in a distinctive tube with a purple snakeskin pattern, giving it a luxurious and eye-catching appearance. The brush is designed with densely packed bristles to coat each lash evenly, promising a clump-free application. The ad emphasizes the product's unique packaging and brush design, suggesting that it is both a high-performance and visually appealing beauty product. The mascara is for anyone looking to add drama and definition to their lashes, with a focus on achieving a glamorous look. # Visual style The ad has a clean and polished visual style, with a focus on showcasing the product's design and features. The lighting is bright and even, highlighting the product's details and textures. The composition is simple and balanced, with the product taking center stage against a neutral background. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Glamorous and eye-catching design combined with high-performance mascara # Benefits - Enhanced lash volume - Defined lashes - Clump-free application # Features - Unique purple snakeskin packaging - Densely packed bristle brush # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product's design and features to attract potential customers. # Storyline - The ad opens with a full view of the mascara tube and brush, showcasing the product's unique design and packaging. This is from the brand's perspective, aiming to immediately capture attention with the product's aesthetic appeal. - The ad then zooms in on the mascara brush, highlighting its bristle design and construction. This is from the brand's perspective, emphasizing the product's functional features and promising a high-quality application.

# Ad summary This ad showcases a variety of beauty products priced at $25 or under, available at Ulta Beauty. It highlights mini sizes and features text mentioning free gifts for Beauty Insiders. # Brand positioning Ulta Beauty is presented as a destination for affordable beauty products. The ad emphasizes accessibility by highlighting products under $25 and promoting the opportunity to try mini sizes before purchasing full-size versions. It also offers additional incentives for 'Beauty Insiders', positioning the brand as one that rewards customer loyalty. The use of bright, clean visuals and upbeat music suggests a fun, accessible, and value-driven brand identity. # Product The ad showcases a variety of beauty products available at Ulta Beauty, all priced at $25 or under. These include skincare, makeup, and other beauty essentials. The products come in various sizes, including mini sizes, allowing customers to 'try minis before you buy the full size.' Featured brands include Glow Recipe, dae, O/S, By Mario, and Saie, among others. The products are displayed against colorful backdrops, emphasizing their visual appeal. The ad also mentions that 'Beauty Insiders get FREE stuff' like 'B-day gift set, shipping, samples', adding value to the product offering. # Visual style The ad uses a bright, clean, and colorful aesthetic. The editing involves quick cuts between product displays with different pastel-colored backgrounds. The production quality is polished, giving off a commercial feel. The visual motif is the consistent use of product-focused shots against vibrant backdrops. The pacing is quick, with approximately 5 cuts per minute. Visuals and text overlays are synchronized with the upbeat music. # Hooks Text overlay: $25 & Under Beauty / Most-wanted picks Visual: 00:00–00:02: A collection of beauty products are displayed on a light green backdrop with textured swirls. The products include a Glow Recipe watermelon toner, a dae lip product, and a clear mascara. Text overlay reads '$25 & Under Beauty' and 'Most-wanted picks'. # Funnel stage Top of funnel (Awareness) # Pain points Potential customers may hesitate to purchase full-size beauty products without knowing if they will like them. The ad addresses this by offering mini sizes, allowing customers to 'try minis before you buy the full size.' # Value propositions - Affordable beauty: Beauty products for $25 & under. - Try before you buy: Try mini sizes before committing to full-size products. - Insider perks: 'Beauty Insiders get FREE stuff' # Benefits - Affordable beauty products - Try minis before you buy the full size - Free gifts for Beauty Insiders # Features - Beauty products - Mini sizes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official brand perspective, showcasing its products and promotions. # Storyline - 00:00–00:02 The ad opens with a visual of several beauty products arranged against a light green background. - 00:02–00:05 The scene transitions to a light blue background with different products displayed. - 00:05–00:08 The scene changes to a pink background with a shoe and a bottle of Saie foundation. - 00:08–00:11 The final scene shows a variety of products in a black and white striped Ulta Beauty bag against a yellow and orange background.

# Ad summary The ad features a quiz-style format where participants answer a question about skincare, specifically regarding fine lines and wrinkles. It presents retinol as the solution and highlights that retinol supports natural collagen and cell turnover. # Brand positioning Sephora is positioned as a destination for skincare solutions, offering expert advice and curated products to address specific skin concerns like fine lines and wrinkles. The brand aligns itself with science-backed solutions by featuring a dermatologist and emphasizes achieving real improvements in skin health with the right products. # Product The ad focuses on retinol as a solution for fine lines and wrinkles. It highlights retinol's ability to support natural collagen and cell turnover, leading to visible improvements within weeks to months. The featured products are from various brands available at Sephora, emphasizing the range of options for retinol-based skincare. # Visual style The ad has a polished, commercial aesthetic. The lighting is studio-lit, providing clear and even illumination. The editing style includes quick cuts between speakers and product displays, creating a fast-paced rhythm. The visual motifs include consistent use of the Sephora brand colors and logo. The pacing is relatively consistent at around 15 cuts per minute. # Hooks Spoken: Female 1: Which statement about fine lines and wrinkles is true? Text overlay: Which statement about fine lines and wrinkles is true? / A. There's nothing you can do. / B. Retinols can help. / Just a game, not medical advice Visual: 00:00–00:02: A light-skinned woman with blonde hair and a yellow dress stands behind a black table with a display of skincare products. A black screen with white text overlays the image, asking, 'Which statement about fine lines and wrinkles is true?' followed by answer choices A and B. Text at the bottom of the screen reads, 'Just a game, not medical advice' above the SEPHORA logo. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration or concern around fine lines and wrinkles, which many people seek to diminish or prevent. # Value propositions - With the right products from Sephora, [retinol is] totally doable # Benefits - Supports natural collagen - Supports cell turnover - Real improvements within weeks to months # Features - Retinol - Retinol alternatives # Call to action Shop Skincare at Sephora # Social proof - It's B. Retinol or retinol alternatives support natural collagen and cell turnover. – Female 2 (Dermatologist) # Point of view - Expert 35% – The dermatologist provides credible information about skincare and retinol. - Brand 65% – The quiz-style format and presentation of products create a direct link between the brand and the solution. # Storyline - 00:00–00:02 A woman poses a multiple-choice question about skincare. - 00:02–00:03 The question is posed to two panelists who are ready to answer. - 00:04–00:05 A dermatologist answers the question correctly, stating that retinols can help. - 00:05–00:08 The dermatologist elaborates on the benefits of retinol. - 00:08–00:08 Another panelist restates how it supports natural collagen and cell turnover. - 00:08–00:11 The dermatologist specifies that improvements can be seen within weeks to months. - 00:12–00:14 The ad shows an array of skincare products available at Sephora. - 00:12–00:14 The ad closes stating that with the right products from Sephora, retinol is totally doable.