How Monos Advertises on Meta

# Ad summary A woman packs for a trip using Monos products, including the Metro Duffel, a side pouch, and a Kyio water bottle. # Brand positioning Monos is presented as a brand that offers stylish and functional travel solutions. The brand aims to occupy a space in the consumer's mind as a provider of durable, spacious, and aesthetically pleasing travel accessories. The brand aligns with values of efficiency, style, and convenience, promoting a lifestyle of effortless travel. Monos pushes against the norm of bulky, unattractive travel bags by offering sleek, well-designed products. The brand positioning is both functional (spaciousness, durability) and emotional (stylishness, ease of use). # Product The Monos Metro Duffel is a spacious, durable, and stylish travel bag designed to fit everything effortlessly. The Kyio bottle has a cleaning feature, keeping water fresh. The side pouch snaps on securely, giving easy access to essentials while staying safely in place. # Visual style The ad has a polished, clean aesthetic with natural lighting. The editing style includes quick cuts to showcase the packing process. The production quality is high, giving it a commercial feel. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: Female 1: Packing for my next trip, and the Monos Metro Duffle fits everything effortlessly. Text overlay: 00:00–00:02: packing for my next trip (Caption) / 00:02–00:04: and the Monos Metro Duffle fits everything effortlessly (Caption) Visual: 00:00–00:01: A woman with brown hair, wearing glasses, a white long-sleeve shirt, and jeans, holds a large black duffel bag in front of a light green wall. She is smiling and looking directly at the camera. The background includes a glimpse of a kitchen with black backsplash and white cabinets. The camera is stationary and at eye level. / 00:01–00:02: The woman places the black duffel bag on a white table. The background includes a window with blinds and a glimpse of a living room. The camera is stationary and slightly angled. / 00:02–00:03: The woman places a beige cosmetic case on top of the duffel bag and then begins packing clothes inside. The background includes candles and other decorative items on the table. The camera is stationary and focused on the packing process. / 00:03–00:04: The woman continues packing items, including a burgundy purse and a light gray garment bag, into the duffel bag. The camera remains stationary, highlighting the bag's capacity. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of disorganized and inconvenient travel packing. The frustration is signaled by the need for a spacious and secure bag to keep essentials easily accessible. # Value propositions - The Monos Metro Duffle fits everything effortlessly, making packing for trips easier. - The Kyio bottle's cleaning feature keeps water fresh, ensuring a pleasant drinking experience. - The side pouch snaps on securely, providing easy access to essentials while keeping them safe. # Benefits - Fits everything effortlessly - Keeping my water fresh - Giving me easy access to my essentials - Staying safely in place # Features - Spacious - Durable - Stylish - Kyio bottle has a cleaning feature - Side pouch snaps on secure # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer packing for a trip and showcasing the features of the Monos products. # Storyline - 00:00–00:01 A woman holds up a black duffel bag. - 00:01–00:04 00:01–00:04: The woman places the duffel bag on a white table and begins packing items inside, including a cosmetic case, shoes, and clothing. The message is that the bag is spacious and can hold a lot of items. The perspective is from the woman, showing her packing process. - 00:04–00:06 00:04–00:06: The woman continues to pack items into the bag, emphasizing its spaciousness, durability, and stylish design. The perspective remains from the woman, showcasing the bag's features as she uses it. - 00:06–00:09 00:06–00:09: The woman shows the Kyio bottle and its cleaning feature, highlighting its ability to keep water fresh. The perspective is from the woman, demonstrating the bottle's functionality. - 00:09–00:14 00:09–00:14: The woman demonstrates how the side pouch snaps onto the duffel bag, providing easy access to essentials while staying securely in place. The perspective is from the woman, showcasing the convenience and security of the pouch. - 00:14–00:16 00:14–00:16: The woman picks up the packed duffel bag, ready to travel. The message is that the bag is now ready for the next trip. The perspective is from the woman, showing her preparedness for travel.

# Ad summary This ad features a woman in a matching striped outfit standing next to a Monos suitcase. The ad is promoting the Monos brand in collaboration with Simon Miller. # Brand positioning Monos is presented as a brand that values both style and functionality in its luggage and travel accessories. The collaboration with Simon Miller, a designer known for bold patterns and colors, suggests that Monos aims to appeal to fashion-conscious travelers who want their luggage to make a statement. The brand is positioned as one that embraces individuality and self-expression through its products, while still providing the practical features needed for travel. # Product The featured product is a Monos suitcase in a black and white striped design, part of a collaboration with Simon Miller. The suitcase has a bright green frame and handle, adding a pop of color. The design is bold and eye-catching, suggesting that the suitcase is not just a functional item but also a fashion accessory. The suitcase is shown alongside a woman wearing a matching green and white striped top and bikini bottom, emphasizing the coordinated and stylish aesthetic of the collaboration. The ad highlights the suitcase's design and its ability to complement a fashionable travel ensemble. # Visual style The ad has a bright and vibrant visual style, with bold colors and patterns. The production quality appears to be high, with a professional photoshoot. The image treatment includes color grading to enhance the vibrancy of the colors. The typography is clean and modern, and the overall style is eye-catching and designed to stand out in a social media feed. # Hooks Headline: MONOS : SIMONMILLER # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the Monos brand and its collaboration with Simon Miller, highlighting the design and aesthetic of the suitcase and matching outfit. # Storyline - The ad opens with a woman in a matching striped outfit standing next to a Monos suitcase. This is intended to showcase the Monos brand in collaboration with Simon Miller. The audience is experiencing it from the brand's perspective, highlighting the stylish and coordinated aesthetic of the collaboration.

# Ad summary This ad showcases Monos' new limited edition hybrid collection in mint and orchid colors. The ad features two suitcases in a neutral setting. # Brand positioning Monos is presented as a brand focused on providing high-quality, aesthetically pleasing luggage. The brand emphasizes modern design and a curated color palette, as seen with the introduction of the 'Mint & Orchid' limited edition hybrid collection. Monos aims to occupy a space in the consumer's mind as a provider of stylish and functional travel solutions, appealing to those who value both form and function. The brand seems to ignore the trend of overly flashy or heavily branded luggage, instead opting for a minimalist and sophisticated approach. # Product The ad features two Monos suitcases from the limited edition hybrid collection. One suitcase is in a light pink color called 'Orchid,' and the other is in a light green color called 'Mint.' The suitcases are hard-shelled with a grooved design and feature corner bumpers. The suitcases are different sizes, with the 'Mint' suitcase being smaller and in front of the 'Orchid' suitcase. The ad highlights the new color options available in the hybrid collection. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation. The production quality appears to be high, with professional lighting and composition. The image treatment includes subtle color grading to enhance the pastel tones of the suitcases. The typography is clean and modern, complementing the overall aesthetic. The style is designed to be scannable and visually appealing in a social media feed. # Hooks Headline: MINT & ORCHID # Funnel stage Top of funnel # Pain points None used. # Call to action None used. # Point of view - Brand: The brand is introducing a new product line and highlighting its design and color options. # Storyline - The ad begins by introducing the new 'Mint & Orchid' color options for the Monos hybrid collection. This is intended to capture the viewer's attention and inform them of the new product offering from the brand. The story is being told from the brand's perspective. - The ad then showcases the two suitcases in the new colors, highlighting their design and aesthetic appeal. This is intended to demonstrate the visual appeal of the product and entice the viewer to consider purchasing it. The story is being told from the brand's perspective.

# Ad summary This ad showcases Monos' Aluminum Collection luggage, emphasizing its durability and timeless design. The ad features three suitcases in different colors, highlighting the brand's commitment to quality and longevity. # Brand positioning Monos is presented as a premium luggage brand focused on durability and timeless design. The brand aims to occupy the space of high-quality, long-lasting travel gear, positioning itself for customers who value investment pieces over trendy, disposable items. The brand aligns with values of thoughtful design and enduring quality, pushing against the norm of frequent luggage replacement. The brand positioning is both functional (durability) and emotional (timelessness). # Product The ad features luggage from Monos' Aluminum Collection. The luggage is presented as a durable and long-lasting travel solution. The suitcases are shown in three different colors: silver, gold, and black. The luggage features a ridged design, a top handle, and four wheels. The ad emphasizes the collection's ability to "LAST A LIFETIME," suggesting a focus on quality and longevity. The product is for travelers who value durability and timeless design. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation. The production quality is high, with studio-shot lighting and a neutral color palette. The image treatment includes subtle color grading to enhance the metallic finish of the luggage. The typography is clean and modern, complementing the overall aesthetic. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: DESIGNED TO LAST A LIFETIME # Funnel stage Consideration # Pain points The ad implicitly addresses the frustration of luggage that wears out quickly and needs frequent replacement. The tagline "DESIGNED TO LAST A LIFETIME" signals this frustration. # Value propositions - Durability: "DESIGNED TO LAST A LIFETIME" communicates the value of a long-lasting product. # Benefits - Designed to last a lifetime # Features - Aluminum Collection # Call to action None used. # Point of view - Brand: The POV is consistent throughout the image, showcasing the product and its features from the brand's perspective. # Storyline - The ad begins by introducing the Aluminum Collection, setting the stage for a premium product line. This is told from the brand's perspective to highlight the product category. - The ad then emphasizes the durability of the luggage with the tagline "DESIGNED TO LAST A LIFETIME." This is told from the brand's perspective to convey the product's value proposition. - The ad concludes with a visual showcase of the luggage in different colors, reinforcing the brand's identity. This is told from the brand's perspective to highlight the product's aesthetic appeal.

# Ad summary This ad shows a woman packing a Monos brand suitcase with various clothing items and accessories. The ad highlights the suitcase's organizational features and spaciousness. # Brand positioning Monos is presented as a premium travel brand that focuses on functional design and organizational solutions. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, thoughtfully designed luggage that simplifies the packing process. The brand aligns with values of efficiency, organization, and a modern, minimalist aesthetic. Monos pushes against the norm of disorganized, cluttered luggage by offering products that promote neatness and easy access to belongings. The brand positioning is both functional, emphasizing the practical benefits of its design, and emotional, appealing to the desire for stress-free travel. # Product The Monos suitcase is a hard-shell suitcase designed for efficient packing and organization. It features a light gray exterior with silver accents and a combination lock for security. The interior is divided into two main compartments, each with its own set of organizational features. One side includes a zippered mesh divider and compression straps to secure clothing. The other side is designed to accommodate packing cubes, which are included and come in various sizes. These cubes help to separate and compress different types of clothing, such as shirts, pants, and accessories. The suitcase also includes a zippered compartment for smaller items. The ad emphasizes the suitcase's ability to keep belongings neatly organized and easily accessible, addressing the common pain point of disorganized luggage. # Visual style The ad has a clean, minimalist aesthetic with a focus on showcasing the product's functionality. The editing style is straightforward, with static shots and smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is moderate, allowing viewers to clearly see each step of the packing process. The cuts are timed to coincide with the actions of the woman packing the suitcase. # Hooks Text overlay: 00:00–00:24 / pack my monos luggage with me Visual: 00:00–00:01 A light gray Monos suitcase sits on a bed with white and gray striped bedding. A gold-colored lamp is visible on a bedside table in the background. The camera is positioned at a medium angle, focusing on the suitcase. A woman's hand opens the suitcase. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of disorganized luggage. The ad shows how the Monos suitcase helps to keep belongings neatly organized and easily accessible. # Value propositions - The Monos suitcase offers efficient packing and organization through its interior compartments and packing cubes. - The hard-shell exterior and combination lock provide security for your belongings. - The spaciousness and versatility of the suitcase make it suitable for various travel needs. # Benefits - Efficient packing - Organization - Security - Spaciousness - Versatility # Features - Hard-shell exterior - Interior compartments - Packing cubes - Zippered mesh divider - Compression straps - Combination lock # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating how to pack the Monos luggage. # Storyline - 00:00–00:01 The ad begins with a closed Monos suitcase on a bed, setting the stage for a packing demonstration. - 00:01–00:02 00:01–00:02 The suitcase is opened to reveal its interior compartments and organizational features. This introduces the product and its key selling points. - 00:02–00:13 00:02–00:13 The woman places various packing cubes filled with clothing into the suitcase, showcasing how the cubes fit neatly into the compartments. This demonstrates the suitcase's organizational capabilities and ease of use. - 00:13–00:22 00:13–00:22 The woman continues to pack additional items, including a laptop, jeans, and a hair styling tool, further illustrating the suitcase's spaciousness and versatility. This reinforces the product's value proposition as a comprehensive travel solution. - 00:22–00:24 00:22–00:24 The suitcase is closed and shown standing upright, highlighting its sleek design and compact size. This provides a final visual of the product and its overall aesthetic.

# Ad summary This ad features a woman wearing a matching swimsuit and standing next to a Monos suitcase. The ad is promoting the Monos brand and its collaboration with Simon Miller. # Brand positioning Monos is presented as a brand that values design and collaboration. The partnership with Simon Miller, highlighted prominently, suggests a focus on fashion-forward aesthetics and unique style. The brand aims to occupy a space in the consumer's mind as a provider of high-quality travel goods that are also stylish and on-trend. The brand aligns with a lifestyle that values both functionality and fashion, pushing against the norm of purely utilitarian travel gear. The brand positioning is both functional (providing luggage) and emotional (offering a sense of style and exclusivity through collaborations). # Product The ad features a Monos suitcase, specifically a collaboration with Simon Miller. The suitcase is a hard-shell design with black and white vertical stripes and a green frame. It has a retractable handle and a TSA-approved lock. The suitcase is for travelers who value both functionality and style. The ad highlights the design collaboration with Simon Miller, suggesting a unique selling point of fashionable travel gear. The suitcase is shown in a travel setting, implying its use for vacations and trips. The ad addresses the purchase barrier of luggage being purely functional by showcasing a stylish and design-focused option. # Visual style The ad has a clean and modern visual style with a focus on color coordination and design. The production quality appears to be high, with professional lighting and composition. The visual motif is the use of vertical stripes, which are present in both the suitcase and the swimsuit. The image treatment includes background removal and color grading to enhance the overall aesthetic. The typography is simple and legible, complementing the modern design. The style is disruptive in that it presents luggage as a fashion item, contrasting with the typical utilitarian presentation of travel gear. # Hooks Headline: MONOS: SIMONMILLER # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of luggage being purely functional and lacking in style. The visual of the woman in a matching swimsuit and the suitcase design suggests that travel gear can be fashionable and aesthetically pleasing. # Value propositions - Stylish travel gear through collaboration with Simon Miller - Functional design with hard-shell exterior, retractable handle, and TSA-approved lock # Benefits - Stylish travel gear - Functional design - Unique aesthetic # Features - Suitcase - Hard-shell exterior - Retractable handle - TSA-approved lock - Collaboration with Simon Miller # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and its collaboration in a visually appealing way. # Storyline - The ad opens with a shot of a woman wearing a matching swimsuit and standing next to a Monos suitcase. This is intended to showcase the product in a lifestyle setting, implying that the suitcase is both stylish and functional. The audience is experiencing this from the brand's perspective, highlighting the aesthetic appeal of the product and its collaboration with Simon Miller.

# Ad summary This ad promotes the Monos Slim Wallet Pro, highlighting its design and quality. The ad suggests that Monos, a suitcase brand, also makes the best slim wallet on the market. # Brand positioning Monos is presented as a suitcase brand that also produces high-quality slim wallets. The brand is positioned as one that values design and quality, suggesting a focus on functional elegance and durability. By entering the wallet market, Monos implies that its expertise in travel gear extends to everyday essentials, offering customers a cohesive brand experience for both travel and daily life. The brand aims to occupy a space in the consumer's mind as a provider of well-designed, durable goods that enhance the user's lifestyle. # Product The Monos Slim Wallet Pro is a slim wallet designed for carrying cards and cash. It is made by Monos, a suitcase brand, and emphasizes design and quality. The wallet is shown holding both cards and a folded bill. The ad highlights that it is the best slim wallet on the market. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. The editing is smooth with static shots and simple transitions. The production quality appears polished, giving it a commercial feel. The pacing is moderate, allowing viewers to focus on the product and its features. The audio and visual elements are well-synced, enhancing the overall viewing experience. # Hooks Spoken: You've heard of the Ridge Wallet, you've heard of the Bellroy Card Sleeve, but what if Text overlay: YOU'VE HEARD OF / BELLROY CARD SLEEVE Visual: 00:00–00:02 The shot is an overhead view of a gray marble surface. A brown leather wallet with the 'Monos' logo, a folded 10 Euro bill, three Euro coins, and a credit card are arranged on the surface. A hand with a silver ring on the ring finger picks up the wallet. # Funnel stage Consideration # Pain points The ad implies that existing slim wallets may not be the best option, suggesting a need for a superior alternative. # Value propositions - The Monos Slim Wallet Pro is presented as the best slim wallet on the market, offering superior design and quality compared to competitors. # Benefits - Best slim wallet on the market - Design and quality # Features - Slim design - Made by a suitcase brand - Design and quality # Call to action None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:02 00:00–00:02 The ad starts by mentioning the Ridge Wallet and Bellroy Card Sleeve, implying they are well-known competitors. This is intended to create a sense of familiarity and context for the viewer. The perspective is from the brand, setting up a comparison. The tone is informative and slightly challenging, questioning the viewer's assumptions. - 00:02–00:07 00:02–00:07 The ad introduces the Monos Slim Wallet Pro, positioning it as a superior alternative made by a suitcase brand. This is meant to pique the viewer's curiosity and challenge their expectations. The perspective is from the brand, making a bold claim. The tone is confident and slightly provocative. - 00:07–00:08 00:07–00:08 The ad reinforces the claim that a suitcase brand makes the best slim wallet, emphasizing the unexpected nature of this assertion. This is intended to create intrigue and reinforce the brand's unique selling proposition. The perspective is from the brand, reiterating its key message. The tone is assertive and confident. - 00:08–00:12 00:08–00:12 The ad highlights the brand's expertise in design and quality, suggesting that this expertise extends to their wallet. This is intended to build credibility and justify the claim of superiority. The perspective is from the brand, highlighting its strengths. The tone is informative and reassuring. - 00:12–00:15 00:12–00:15 The ad concludes by directing viewers to Monos' website to purchase the Slim Wallet Pro. This is intended to drive immediate action and convert interest into sales. The perspective is from the brand, providing a clear call to action. The tone is direct and encouraging.

# Ad summary This ad showcases a brown leather bag with multiple compartments. The video highlights the bag's features, including a separate shoe compartment, a spacious main compartment for clothes, and a smaller case for accessories. # Brand positioning The brand, Monos, is presented as a provider of stylish and functional travel bags. The brand aims to occupy a space in the consumer's mind as a provider of premium travel accessories that combine aesthetics with practicality. The brand aligns with values of organization, efficiency, and sophisticated travel. The brand positioning is both functional, emphasizing the bag's organizational features, and emotional, appealing to the desire for a seamless and stylish travel experience. # Product The featured product is a brown leather travel bag designed for organization and convenience. The bag includes a separate zippered compartment at the bottom for shoes, a spacious main compartment for clothing, and an external pocket for documents. The bag also comes with a matching zippered case for accessories, featuring multiple pockets and elastic straps for secure storage. The bag is designed for travelers who want to keep their belongings organized and easily accessible. The ad highlights the bag's ability to separate shoes from clothing, maximize packing space, and keep accessories neatly organized. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product's features and functionality. The editing style is simple and straightforward, with static shots and smooth transitions. The production quality is high, giving the ad a professional and commercial feel. The pacing is consistent, with a moderate tempo that allows viewers to easily follow along with the demonstration. # Hooks Visual: 00:00–00:02 A person wearing a light beige sweatshirt holds a brown leather bag against a white wall. The bag has two handles and a front pocket with the brand name "MONOS" embossed on it. The floor is light brown herringbone wood. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of disorganized packing and the need to keep shoes separate from clothing while traveling. # Value propositions - Organized travel - Convenient packing - Stylish design # Benefits - Keeps shoes separate from clothing - Maximizes packing space - Keeps accessories organized # Features - Separate shoe compartment - Spacious main compartment - External pocket - Matching accessory case # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a user demonstrating the bag's features and functionality. # Storyline - 00:00–00:02 00:00–00:02 The video begins with a close-up of the brown leather bag. The bag is lifted to show its full form. This is intended to showcase the bag's overall design and quality. - 00:02–00:03 00:02–00:03 The bottom compartment of the bag is unzipped and opened. This is intended to reveal the separate shoe compartment. - 00:03–00:04 00:03–00:04 A pair of shoes is placed into the bottom compartment. This is intended to demonstrate the compartment's functionality. - 00:04–00:05 00:04–00:05 The top compartment of the bag is unzipped and opened. This is intended to reveal the main compartment for clothing. - 00:05–00:09 00:05–00:09 Various clothing items are placed into the main compartment. This is intended to demonstrate the compartment's spaciousness. - 00:09–00:10 00:09–00:10 A document is placed into the external pocket. This is intended to demonstrate the pocket's functionality. - 00:10–00:12 00:10–00:12 A matching zippered case is shown. This is intended to introduce the accessory case. - 00:12–00:14 00:12–00:14 The accessory case is opened to reveal its internal organization. This is intended to demonstrate the case's functionality. - 00:14–00:15 00:14–00:15 The accessory case is placed into the main compartment of the bag. This is intended to show how the case fits into the overall system.

# Ad summary A female creator unboxes and reviews the Monos x Simon Miller Medium Hybrid Check-In suitcase in coastal blue. She highlights the bold color, zipperless frame, and 360-degree wheels, recommending it for holiday travel. # Brand positioning Monos is presented as a brand that values both style and functionality in its luggage. The collaboration with Simon Miller suggests a focus on design and fashion-forward aesthetics. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, visually appealing travel gear that stands out from the crowd. The brand aligns with a lifestyle that appreciates bold colors and stylish design, pushing against the norm of plain, utilitarian luggage. The brand positioning is both functional (zipperless frame, 360-degree wheels) and emotional (bold color, stylish design). # Product The Monos x Simon Miller Medium Hybrid Check-In suitcase is a medium-sized suitcase designed for checked baggage. It features a bold coastal blue color and a zipperless frame. The suitcase has 360-degree wheels for easy maneuverability. The product is for individuals looking to escape the cold winter blues and add some warmth to their holiday travel. The USPs include its bold color, zipperless frame, and smooth-rolling wheels. The ad addresses the purchase barrier of unappealing luggage by showcasing a stylish and functional option. The ad tells the viewer that this product is worth trying or buying because it combines aesthetics with practical features, making travel more enjoyable and stylish. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style is smooth with quick cuts to highlight different features of the product. The production quality is high, suggesting a professional collaboration between the brand and the creator. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:05 This is the medium hybrid check-in in coastal blue, and I love the bold color. Text overlay: 00:00–00:01 THIS IS THE / 00:01–00:02 MEDIUM HYBRID CHECK-IN / 00:02–00:03 IN COASTAL BLUE / 00:03–00:05 AND I LOVE THE BOLD COLOR Visual: 00:00–00:05 A woman with long brown hair and bangs, wearing a white shirt and beige sweater vest, stands indoors holding a blue suitcase. She smiles at the camera as she presents the suitcase. The background is a blurred room with a table and lamp. # Funnel stage Consideration # Pain points The pain point is the desire to escape the cold winter blues and add some warmth to holiday travel. "This would be the perfect color if you're looking to escape the cold winter blues and get some warmth in Maui or Mexico or wherever you're traveling this holiday season." # Value propositions - Stylish and functional luggage - Durable and easy to maneuver - Perfect for adding warmth to your travels # Benefits - Bold color - Perfect for escaping the cold winter blues - Great for holiday travel # Features - Medium Hybrid Check-In - Coastal blue color - Zipperless frame - 360 degree wheels # Call to action None used. # Social proof - "I'm already so impressed with this bright summer colour" – Female 1 (Creator) - "So I couldn't recommend it enough" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer/creator who is reviewing the product. # Storyline - 00:00–00:05 00:00–00:05 The creator introduces the Monos x Simon Miller Medium Hybrid Check-In suitcase in coastal blue, expressing her love for the bold color. This moment is intended to grab the viewer's attention with the product's visual appeal and establish the creator's enthusiasm. The perspective is from the creator, conveyed through her direct address and positive tone. The tone is enthusiastic and upbeat, setting a positive mood for the ad. This moment starts the ad by introducing the product and its key feature. - 00:05–00:07 00:05–00:07 The creator says she has something to show the audience. This moment is intended to build anticipation and transition to the unboxing of the suitcase. The perspective is from the creator, conveyed through her direct address and conversational tone. The tone is curious and inviting, encouraging the viewer to continue watching. This moment builds on the previous one by teasing the unboxing. - 00:07–00:12 00:07–00:12 The creator announces the new Monos x Simon Miller collection and says they will open it together. This moment is intended to introduce the collaboration and invite the viewer to participate in the unboxing experience. The perspective is from the creator, conveyed through her direct address and friendly tone. The tone is excited and inclusive, making the viewer feel like they are part of the experience. This moment builds on the previous one by revealing the collaboration and setting up the unboxing. - 00:12–00:17 00:12–00:17 The creator opens the striped bag and expresses her impression with the bright summer color. This moment is intended to highlight the visual appeal of the product and create a sense of excitement. The perspective is from the creator, conveyed through her facial expressions and enthusiastic tone. The tone is delighted and impressed, reinforcing the positive impression of the product. This moment builds on the previous one by revealing the product and its color. - 00:17–00:23 00:17–00:23 The creator says the color is perfect for the winter blues and for her upcoming trip, then reveals the suitcase. This moment is intended to connect the product to a specific need (escaping the winter blues) and create a sense of desire. The perspective is from the creator, conveyed through her direct address and relatable tone. The tone is cheerful and optimistic, suggesting the product can improve the viewer's mood. This moment builds on the previous one by connecting the product to a specific need and revealing the suitcase. - 00:23–00:35 00:23–00:35 The creator reintroduces the suitcase, highlighting its features such as the zipperless frame and 360-degree wheels. This moment is intended to reinforce the product's key features and benefits. The perspective is from the creator, conveyed through her direct address and informative tone. The tone is enthusiastic and knowledgeable, building trust in the product. This moment builds on the previous one by highlighting the product's features. - 00:35–00:47 00:35–00:47 The creator recommends the suitcase for escaping the cold winter blues and traveling to warm destinations, emphasizing that she couldn't recommend it enough. This moment is intended to create a sense of urgency and encourage the viewer to purchase the product. The perspective is from the creator, conveyed through her direct address and persuasive tone. The tone is enthusiastic and confident, reinforcing the product's value. This moment builds on the previous one by recommending the product and creating a sense of urgency.

# Ad summary This ad showcases Monos luggage in collaboration with Simon Miller. The ad features a woman walking on a beach, pulling two colorful Monos suitcases. The text overlay displays the collaboration: "monos: SIMONMILLER". # Brand positioning Monos is presented as a brand that collaborates with designers like Simon Miller to create stylish and visually appealing luggage. The brand aims to occupy a space in the consumer's mind as a fashionable and design-conscious travel companion. The brand aligns with a lifestyle that values aesthetics and travel. The brand pushes against the norm of plain, functional luggage by offering colorful and trendy designs. The brand positioning is both functional (luggage) and emotional (style, design). # Product The featured product is Monos luggage, specifically a collaboration with Simon Miller. The luggage is shown in two colors: blue and green. The suitcases have a ridged design and are equipped with wheels and a retractable handle for easy maneuverability. The luggage is for individuals who value style and design in their travel accessories. The ad highlights the visual appeal of the luggage, showcasing its vibrant colors and modern design. The collaboration with Simon Miller suggests a focus on fashion and trendiness. The ad addresses the purchase barrier of luggage being purely functional by presenting it as a stylish accessory. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style is smooth with static shots. The production quality is high-end, supporting a stylish and aspirational tone. The pacing is slow and consistent, allowing viewers to focus on the product and the setting. # Hooks Text overlay: 00:00–00:03: None used Visual: 00:00–00:01: A woman walks towards the camera on a sandy beach. The background features a blue sky with scattered clouds and a calm ocean. The woman is wearing a red and white striped outfit. She is pulling a blue Monos suitcase. The camera is at a low angle, moving slightly to follow the woman. The lighting is bright and natural. The suitcase is the main focus, with its ridged design and color clearly visible. / 00:01–00:03: The woman continues walking, now pulling two suitcases: one blue and one green. The background remains the same: a beach with a blue sky and ocean. The woman's striped outfit is visible. The camera follows the suitcases as she pulls them. The lighting is bright and natural. The suitcases are the main focus, showcasing their colors and design. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that traditional luggage is often plain and lacks style, which can be a frustration for fashion-conscious travelers. The visual of the colorful suitcases directly contrasts with this idea. # Value propositions - Monos luggage offers a stylish and fashionable travel accessory through its collaboration with Simon Miller, enhancing the aesthetic appeal of travel. # Benefits - Stylish design - Easy maneuverability - Fashionable travel accessory # Features - Monos luggage - Collaboration with Simon Miller - Available in blue and green - Wheels and retractable handle # Call to action None used. # Social proof - None used. # Point of view - External source 100% – The ad is shot from an external perspective, showcasing the product and the model in a visually appealing setting. # Storyline - 00:00–00:04 00:00–00:04: A woman is walking on a sandy beach, pulling two Monos suitcases (one blue, one green). This establishes the setting and introduces the product in a visually appealing environment. The message is that Monos luggage is suitable for travel and can be a stylish accessory. The perspective is from an external observer, showcasing the woman and the luggage in motion. The tone is light and breezy, reflecting a vacation or travel vibe. This moment sets the stage for the rest of the ad, highlighting the product's aesthetic appeal. - 00:04–00:09 00:04–00:09: The camera focuses on the two suitcases as the woman continues to walk. A text overlay appears: "monos: SIMONMILLER". This reinforces the brand and designer collaboration. The message is to highlight the partnership and brand identity. The perspective is from an external observer, focusing on the product and branding. The tone is informative and stylish. This moment builds on the previous one by adding brand context and emphasizing the design aspect.

# Ad summary This ad showcases Monos' new limited edition Orchid Hybrid Collection luggage. The image features two suitcases in a studio setting, highlighting their design and color. # Brand positioning Monos is presented as a premium travel brand focused on design and quality. The brand aims to occupy the space of sophisticated and stylish travel, aligning with values of minimalist aesthetics and functional elegance. Monos likely pushes against the norm of purely functional or overly flashy luggage brands, opting for a balance of form and function. The brand positioning is both functional, emphasizing the hybrid design, and emotional, appealing to customers who value aesthetics and a refined travel experience. # Product The ad features two suitcases from Monos' new limited edition Orchid Hybrid Collection. The suitcases are hard-shell designs with a matte finish in an orchid color. They feature horizontal ridged detailing on the lower half and reinforced corners. The suitcases have retractable handles and four wheels for easy maneuverability. The ad emphasizes the limited edition nature of the collection, suggesting exclusivity and a unique design offering. The suitcases are presented as stylish and functional travel companions. # Visual style The ad has a highly polished, studio-shot aesthetic. The visual motifs include a clean, minimalist layout with a focus on product presentation. The image treatment involves subtle color grading to enhance the orchid color of the suitcases. The typography is clean and modern, complementing the overall design. The style is high-design, aiming to create a sophisticated and premium feel, which enhances scannability and stop power in feed. # Hooks Headline: INTRODUCING ORCHID # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Limited edition Orchid Hybrid Collection: Exclusive design for stylish travel. # Benefits - Stylish design - Exclusive limited edition - Functional hybrid design # Features - Hard-shell exterior - Horizontal ridged detailing - Retractable handle - Four wheels - Hybrid design # Call to action None used. # Point of view - Brand: The POV is from the brand, showcasing its new product line and highlighting its design and features. # Storyline - The ad opens by introducing the new "ORCHID" collection, immediately capturing attention with the product's name and color. The brand is telling the audience about a new product line. - The ad highlights that the collection is a "LIMITED EDITION HYBRID COLLECTION", emphasizing its exclusivity and unique design. The brand is telling the audience about the product's special features. - The ad showcases the suitcases in a studio setting, allowing the audience to appreciate their design and features. The brand is showing the audience the product's aesthetic appeal.

# Ad summary This ad showcases the Monos Slim Wallet Pro, emphasizing its compact design and suitability for both purses and pockets. The ad aims to appeal to individuals seeking a minimalist and practical wallet solution. # Brand positioning Monos is presented as a brand focused on minimalist design and practical functionality. The brand aims to occupy the space of providing simple, high-quality essentials for modern living. The values associated with the brand are simplicity, convenience, and a clutter-free lifestyle. Monos pushes against the norm of bulky, traditional wallets, offering a slim and streamlined alternative. The brand positioning is primarily functional, emphasizing the performance and simplicity of its products. # Product The Monos Slim Wallet Pro is a compact wallet designed to hold cards and cash in a minimalist format. It is designed for individuals seeking a slim and convenient alternative to traditional bulky wallets. The wallet features a slim profile, making it purse and pocket friendly. The wallet is made of leather and has a mechanism to eject the cards. The ad highlights the wallet's slim design as its unique selling point, addressing the problem of bulky wallets. The wallet is shown being held in a hand, suggesting everyday use. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation. The production quality is high, with studio-shot lighting and a neutral color palette. The image treatment includes subtle color grading to enhance the product's appearance. The typography is clean and legible, complementing the minimalist aesthetic. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Purse and pocket friendly # Funnel stage Consideration # Pain points The ad implicitly addresses the pain point of bulky, inconvenient wallets. The phrase "Purse and pocket friendly" signals the frustration of carrying a large wallet. # Value propositions - Purse and pocket friendly: This communicates the value of a slim wallet that is easy to carry. # Benefits - Purse and pocket friendly # Features - Slim design # Call to action SHOP THE SLIM WALLET PRO # Point of view - Brand: The brand is communicating the product's features and benefits through text and visuals. # Storyline - The ad opens with the brand name and a headline emphasizing the wallet's compact size, immediately conveying its key benefit. This is told from the brand's perspective to highlight the product's main selling point. - The ad then shows a close-up of the wallet being held, providing a visual demonstration of its slim design and ease of use. This is shown from the customer's perspective, allowing them to visualize how the wallet would fit into their daily life. - The ad concludes with a call to action to shop the Slim Wallet Pro, encouraging immediate purchase. This is told from the brand's perspective, driving conversion.

# Ad summary This ad uses a decision tree to help the viewer decide which wallet is best for them. # Brand positioning The brand is presented as a provider of minimalist wallets that cater to different needs. The ad highlights the brand's ability to offer options for various lifestyles, whether one carries a few essential cards or needs to carry more. The brand positions itself as a solution for those seeking a slim and functional wallet, regardless of their specific requirements. The brand is presented as a modern and practical choice, emphasizing simplicity and convenience. # Product The ad features two wallets: the Slim Wallet Pro and the Slim Wallet. The Slim Wallet Pro is designed for individuals who carry over four cards and need to bring it all daily. The Slim Wallet is for those who do not carry over four cards. Both wallets are presented as slim and minimalist options, designed to reduce bulk and streamline the user's everyday carry. The ad emphasizes the functional differences between the two products, catering to different carrying needs while maintaining a consistent brand identity. # Visual style The ad has a clean and minimalist visual style. The color palette is neutral, with light gray, beige, and navy blue. The layout is simple and easy to follow, with a clear decision tree guiding the viewer. The overall aesthetic is modern and functional, reflecting the brand's focus on simplicity and convenience. # Hooks Headline: Near or far, we have an option for you. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of carrying a bulky wallet by offering slim and minimalist options. # Value propositions - The ad offers a solution tailored to individual needs, whether one carries a few essential cards or needs to carry more. # Benefits - An option for you. # Features - Slim Wallet Pro - Slim Wallet # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting itself as a provider of minimalist wallets that cater to different needs. - Customer: The customer is being asked a series of questions to determine which wallet is best for them. # Storyline - The ad starts by stating that the brand has an option for everyone, whether near or far. This is from the brand's perspective, setting the stage for offering a solution tailored to individual needs. - The ad then asks the viewer if they carry over four cards. This question is posed from the brand's perspective, guiding the viewer through a decision-making process to determine which product is most suitable for them. - If the viewer answers 'yes' to carrying over four cards, the ad asks if they bring it all daily. This is from the brand's perspective, further refining the selection process based on the user's carrying habits. - Depending on the viewer's answers, the ad directs them to either the Slim Wallet Pro or the Slim Wallet. This is from the brand's perspective, presenting the appropriate product as the solution based on the viewer's needs.

# Ad summary The ad features a collection of suitcases and bags from a travel brand, displayed in a minimalist setting with a wall quote about the beauty of travel and fleeting moments. The overall aesthetic is clean and aspirational, targeting travelers who appreciate thoughtful design and a seamless journey. # Brand positioning The brand is presented as a purveyor of considered travel goods designed to make travel seamless and bring joy to the journey. It aligns with values of mindfulness, appreciation for beauty, and a desire to be present in the moment. The brand pushes against the norm of hectic, stressful travel by promoting a more thoughtful and seamless experience. The brand positioning is both functional (seamless travel) and emotional (joy, mindfulness). # Product The ad features a collection of travel goods, including suitcases, backpacks, and small pouches. The suitcases are hard-shell with a ribbed design and come in various sizes and colors, including light purple, olive green, and light pink. The backpacks are made of a light-colored canvas material. The small pouches appear to be made of a similar material to the backpacks. The products are designed to make travel seamless and bring joy to the journey, allowing the traveler to be more present for the moments in between. The ad addresses the purchase barrier of stressful travel by offering a collection of considered travel goods designed for a seamless experience. # Visual style The ad has a minimalist and clean visual style, with a focus on natural lighting and muted colors. The production quality is high, suggesting a studio shot. The visual motif is a curated product display, with the products arranged in an aesthetically pleasing manner. The image treatment includes subtle color grading to enhance the natural tones. The typography is integrated in a subtle and elegant way, with a light-weight font used for the wall quote. The style contrasts with typical platform norms by being more understated and refined, which may help it stand out in a busy feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the pain point of stressful and hectic travel by offering a collection of considered travel goods designed for a seamless experience. The ad copy states, "OUR COLLECTION OF CONSIDERED TRAVEL GOODS IS DESIGNED TO MAKE TRAVEL SEAMLESS AND BRING JOY TO THE JOURNEY, SO YOU CAN BE MORE PRESENT FOR THE MOMENTS IN BETWEEN." # Value propositions - Considered travel goods designed to make travel seamless - Travel goods designed to bring joy to the journey - Travel goods designed to help you be more present for the moments in between # Benefits - Designed to make travel seamless - Bring joy to the journey - Be more present for the moments in between # Features - Considered travel goods - Collection of suitcases, backpacks, and pouches # Call to action None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing their products and values in a curated setting. # Storyline - The ad begins with a wall quote that introduces the brand's philosophy, emphasizing the appreciation of beauty in fleeting moments. This is told from the brand's perspective to set the tone and values of the brand. - The ad then showcases a collection of travel goods, including suitcases, backpacks, and pouches, arranged in a visually appealing display. This is told from the brand's perspective to highlight the range of products and their aesthetic appeal. - The ad concludes with a statement about the brand's mission to make travel seamless and bring joy to the journey. This is told from the brand's perspective to reinforce the brand's value proposition and desired customer experience.

# Ad summary This ad showcases the Monos store in Chicago's West Loop, highlighting its thoughtful design, calming vibes, curated music, and exceptional assistance. The ad features a woman exploring the store, comparing luggage pieces, and enjoying a matcha latte next door, expressing her excitement for her next trip. # Brand positioning Monos is presented as a brand that values thoughtful design and a calming atmosphere, creating an intentional space for customers. The brand aims to occupy a space in the consumer's mind that associates travel with beauty and mindfulness, aligning with values of curated experiences and intentionality. Monos seems to push against the norm of purely functional travel products by emphasizing the aesthetic and emotional aspects of travel preparation. The brand positioning is both functional, in terms of providing travel solutions, and emotional, by creating a calming and aesthetically pleasing shopping experience. # Product The ad features Monos travel luggage and accessories, including suitcases, bags, and luggage tags. The products are shown in various colors and designs, emphasizing the brand's attention to detail and aesthetic appeal. The luggage features TSA-approved locks and interior compartments with straps. The ad highlights the ability to explore the full collection and compare pieces side by side in the store. The products are for individuals who appreciate thoughtful design, curated experiences, and a calming travel preparation process. The ad conveys that Monos products are worth trying or buying because they offer a combination of functionality and aesthetic appeal, enhancing the overall travel experience. # Visual style The ad has a polished and clean aesthetic, with bright lighting and minimalist decor. The editing style is smooth with static shots and occasional zooms. The production quality is high, giving it a commercial feel. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: Chicago finally has a Monos store right here in West Loop. Text overlay: Chicago finally / a Monos store / here / here / in West Loop Visual: 00:00–00:02: A close-up shot of the Monos store sign, followed by a wider shot of the store's exterior. The store has a modern design with large glass windows and a brick pillar. A sign for the store is on the sidewalk. / 00:02–00:04: The camera is held by a woman with dark hair and a white top as she walks into the store. The interior is brightly lit with white walls and displays. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of feeling overwhelmed or stressed when preparing for a trip. The ad addresses this by showcasing the Monos store as a calming and intentional space, offering a curated and assisted shopping experience. # Value propositions - Thoughtful design creates a calming and inviting shopping experience. - Exceptional assistance helps customers find their perfect travel companion. # Benefits - Intentional space - Perfect travel companion # Features - Thoughtful design - Calming vibes - Curated music - Exceptional assistance # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer visiting the Monos store and sharing her experience. # Storyline - 00:00–00:04 The ad opens by introducing the new Monos store in Chicago's West Loop. - 00:04–00:09 The ad transitions to showcasing the store's interior, highlighting its thoughtful design, calming vibes, and curated music. - 00:09–00:15 The ad shows the customer exploring the full collection of luggage and accessories. - 00:15–00:20 The ad emphasizes the exceptional assistance available in the store to help customers find their perfect travel companion. - 00:20–00:28 The ad shows the customer ending her visit with a matcha latte next door, expressing her excitement for her next trip.

# Ad summary This ad showcases the Monos store in Boston's Back Bay. The creator walks through the store, highlighting the design and the variety of luggage and travel accessories available. She also mentions a special offer for in-store purchases. # Brand positioning Monos is presented as a premium travel goods brand focused on thoughtful design and durability. The brand aims to occupy a space in the consumer's mind that values minimalism, calmness, and curated aesthetics. The brand aligns with a lifestyle that appreciates attention to detail and quality in travel accessories. Monos pushes against the norm of generic, mass-produced luggage by offering a more refined and personalized experience. The brand positioning is both functional (durability) and emotional (minimalism, calmness). # Product The ad features a range of Monos travel products, including luggage, backpacks, tote bags, and travel accessories like jewelry cases and cardholders. The luggage is highlighted for its sleek design, durability, and minimalist aesthetic. The medium aluminum edition is specifically mentioned as a personal favorite. The products are available in various colors and materials, catering to different personal styles. The ad addresses the purchase barrier of not being able to experience the products in person by showcasing the new Boston store. The ad emphasizes the opportunity to explore the full collection, feel the details, and talk to a Monos host for assistance. A USP is the complimentary alphabet sticker offered with in-store luggage purchases, allowing for personalization. # Visual style The ad has a polished, commercial aesthetic with a clean and minimalist visual style. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, with soft, natural lighting and a focus on showcasing the products in an appealing way. The visual motifs include recurring shots of the Monos logo and the store's interior, reinforcing brand recognition. The pacing is moderate, with cuts timed to the voiceover. # Hooks Spoken: 00:01–00:04 Come with me to Monos' newest location in Boston's Back Bay, located at 136 Newbury Street. Text overlay: 00:02–00:04 📍Located at 136 Newbury St Visual: 00:01–00:02 A low-angle shot of the building exterior with the Monos logo on the window. The sky is blue and sunny. / 00:02–00:04 A first-person view of a woman walking down a tree-lined street on a sunny day. She is wearing a red dress and sunglasses, and carrying a tote bag. Text overlay indicates the location: "Located at 136 Newbury St". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not being able to experience the products in person. "Here you can explore Monos' full collection in person and get a feel for the details." # Value propositions - Experience the brand up close by visiting the new Boston store. - Get a complimentary alphabet sticker to personalize your new bag when you pick up your luggage here. # Benefits - Luxurious feel - Calming and curated experience - Perfect travel companion - Sleek and durable luggage - Personalized luggage # Features - Thoughtful design - Minimal aesthetic - Durable construction - Full collection available in-store - Complimentary alphabet sticker for personalization # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her experience visiting the Monos store. # Storyline - 00:00–00:01 The video opens with a shot of the Monos store logo on the window. - 00:01–00:04 00:01–00:04 The creator invites viewers to join her in visiting Monos' newest location in Boston's Back Bay, located at 136 Newbury Street. This serves as an introduction and sets the stage for a tour of the store. - 00:04–00:08 00:04–00:08 The creator walks through the store, emphasizing its luxurious feel and thoughtful design. This aims to convey the brand's commitment to quality and aesthetics. - 00:08–00:17 00:08–00:17 The video showcases various Monos products, including luggage, backpacks, and travel accessories. The intention is to highlight the breadth of the collection and the attention to detail in each product. - 00:17–00:23 00:17–00:23 The creator highlights her personal favorite, the medium aluminum edition luggage, praising its sleekness and durability. This serves as a personal endorsement and provides a specific product recommendation. - 00:23–00:29 00:23–00:29 The video mentions a complimentary alphabet sticker offered with in-store luggage purchases, allowing for personalization. This adds an incentive for visiting the store and purchasing luggage. - 00:29–00:36 00:29–00:36 The creator encourages viewers to visit the Boston store to experience the brand up close, whether they are already Monos fans or looking for their next travel accessory. This reinforces the call to action and emphasizes the value of an in-person experience. - 00:37–00:39 00:37–00:39 The video concludes with a final shot of the Monos store and a reminder to stop by when in the Back Bay area. This serves as a closing statement and reinforces the store's location.

# Ad summary This ad promotes the Monos store in Ossington, Toronto. The ad features a creator who visits the store and highlights the calm and intentional vibe of the store, the ability to see, feel, and try out every product in person, and the availability of custom luggage tags. She also mentions that she already owns the Hybrid Carry-on in silver and loves it, and that the team at the store is amazing, helpful, and knowledgeable. # Brand positioning Monos is presented as a brand that caters to travel lovers, offering a dream spot for those seeking high-quality, stylish, and practical travel gear. The brand emphasizes a calm and intentional vibe in its retail environment, suggesting a focus on thoughtful design and a curated experience. Monos aims to provide durable materials and sleek designs, with a focus on quality and attention to detail. The brand offers a range of products, including luggage, bags, and accessories, all designed to enhance the travel experience. Monos also offers custom luggage tags, providing a stylish and practical way to personalize travel gear. The brand positions itself as a provider of travel companions, suggesting a long-term relationship with its customers. # Product The ad features a range of Monos travel products, including luggage, bags, and accessories. The luggage is highlighted for its durable materials, sleek designs, and well-thought-out details. The ad also mentions the availability of custom luggage tags, which can be personalized at the Ossington store. The Hybrid Carry-on in silver is specifically mentioned as a product that the creator already owns and loves. The ad also showcases a smaller bag, which the creator is looking for to carry personal items such as phone, wallet, keys, and lip gloss. The products are presented as stylish, practical, and high-quality, with a focus on enhancing the travel experience. The ad emphasizes the ability to see, feel, and try out every product in person at the Monos store, allowing customers to compare styles and colors side by side. # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the Monos store and products in a visually appealing way. The editing style is smooth, with static shots and smooth transitions. The production quality is high, giving the ad a commercial feel. The visual motifs include white walls, light gray floors, and well-lit interiors. The pacing is consistent throughout the ad, with a moderate tempo. The audio-visual sync is well-executed, with cuts and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 Female 1: Hey guys, is it mutual here? Text overlay: 00:00–00:02 hey guys is it mutual here Visual: 00:00–00:02 A fair-skinned woman with long blonde hair, wearing a black coat and a beige turtleneck, sits in a car and looks at the camera. The camera is selfie-style, and the woman is smiling. The background is blurry and out of focus. # Funnel stage Consideration # Pain points The ad addresses the pain point of not being able to see, feel, and try out travel products in person before buying them. The ad highlights the ability to do so at the Monos store, stating: "And here's the best part, you can actually see, feel, and try out every Monos product in person." # Value propositions - Stylish, practical way to personalize your travel gear - Durable materials and sleek designs - Quality is at the heart of everything here # Benefits - Stylish - Practical - Personalized travel gear # Features - Durable materials - Sleek designs - Custom luggage tags # Call to action Pop into the Monos store # Social proof - "I already own the Hybrid Carry on in Silver and I absolutely love it. I've been using it for all my travel this year." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is visiting the Monos store and sharing her experience. # Storyline - 00:00–00:02 00:00–00:02 The creator introduces herself and asks if it's mutual, then states that if you're in Toronto, you have to check out the Monos store in Ossington. This is from the creator's POV, and is meant to grab the viewer's attention and set the stage for the rest of the ad. - 00:02–00:07 00:02–00:07 The creator walks towards the Monos store, stating that it's basically a travel lover's dream spot. This is from the creator's POV, and is meant to entice the viewer to visit the store. - 00:07–00:10 00:07–00:10 The creator invites the viewer to come with her to check it out. This is from the creator's POV, and is meant to encourage the viewer to watch the rest of the ad. - 00:10–00:16 00:10–00:16 The creator walks through the store, stating that the vibe inside is so calm and intentional, and that everything from the design to the music just feels right. This is from the creator's POV, and is meant to convey the atmosphere of the store. - 00:16–00:21 00:16–00:21 The creator states that the best part is that you can actually see, feel, and try out every Monos product in person. This is from the creator's POV, and is meant to highlight the unique experience of visiting the store. - 00:21–00:24 00:21–00:24 The creator states that it's so nice to compare the styles and colors side by side. This is from the creator's POV, and is meant to emphasize the benefits of seeing the products in person. - 00:24–00:31 00:24–00:31 The creator states that Monos custom luggage tags are also available here at their Ossington store, and that they offer a stylish, practical way to personalize your travel gear. This is from the creator's POV, and is meant to highlight another product offered at the store. - 00:31–00:36 00:31–00:36 The creator shows the inside of a suitcase, stating that every detail is so well thought out, and that you can tell the quality is at the heart of everything here. This is from the creator's POV, and is meant to emphasize the quality of the products. - 00:36–00:46 00:36–00:46 The creator states that the team here is amazing, super helpful, and very knowledgeable about all the Monos products, and that they will make sure you find exactly what you need. This is from the creator's POV, and is meant to highlight the customer service at the store. - 00:46–00:52 00:46–00:52 The creator states that she already owns the Hybrid Carry-on in silver and absolutely loves it, and has been using it for all her travel this year. This is from the creator's POV, and is meant to provide social proof for the products. - 00:52–01:01 00:52–01:01 The creator states that today she was looking for something a little bit smaller to carry all of her personal items, phone, wallet, keys, lip gloss, basically everything a girl needs. This is from the creator's POV, and is meant to show the versatility of the products. - 01:01–01:10 01:01–01:10 The creator encourages the viewer to pop into the Monos store next time they're on Ossington in Toronto, stating that it's such a fun experience and you never know, you might just leave with your new favorite travel companion. This is from the creator's POV, and is meant to encourage the viewer to visit the store. - 01:10–01:14 01:10–01:14 The creator shows the bag she purchased. This is from the creator's POV, and is meant to show the viewer the end result of visiting the store.

# Ad summary A creator visits the new Monos store in Venice, CA, and shares her experience trying out the brand's luggage and travel accessories. She highlights the store's aesthetic and the variety of colors available, and mentions a limited-time offer for a free alphabet sticker with luggage purchase. # Brand positioning Monos is presented as a brand that offers aesthetically pleasing and high-quality luggage and travel accessories. The brand aims to occupy a space in the consumer's mind as a provider of stylish and functional travel products that enhance the travel experience. The brand aligns with values of modern design, simplicity, and a lifestyle of travel and exploration. Monos pushes against the norm of purely functional luggage by emphasizing the aesthetic appeal of its products. The brand positioning is both functional (providing travel solutions) and emotional (inspiring a desire to travel and express personal style). # Product The ad features Monos luggage and travel accessories. The luggage is shown in various colors and sizes, including carry-on and larger suitcases. The luggage is designed with a minimalist aesthetic and features a hard-shell exterior and smooth-rolling wheels. The travel accessories include items such as packing cubes, toiletry bags, water bottles, and luggage tags. The ad highlights the variety of colors available for the luggage and the functionality of the travel accessories. The products are for individuals who value both style and functionality in their travel gear. The ad addresses the purchase barrier of not being able to see and touch the products in person by showcasing the new store location. The ad tells the viewer that Monos products are worth trying or buying because they are aesthetically pleasing, functional, and can enhance the travel experience. # Visual style The ad has a polished and modern aesthetic, with bright lighting and clean lines. The editing style is quick cuts, with smooth transitions between shots. The production quality is high, giving the ad a commercial feel. The pacing is consistent, with a moderate number of cuts per minute. The visuals are timed to the music beats and voiceover lines, creating a cohesive and engaging viewing experience. # Hooks Spoken: 00:00–00:02 I got to check out the brand new Monos store in Venice right on Abbot Kinney. Text overlay: 00:00–00:02 come with me to the new monos store in venice Visual: 00:00–00:01 The creator, a young woman with long brown hair, sunglasses, a brown cardigan, and jeans, stands outside a building with lush green plants. She holds the camera in selfie style, smiling. The background is a bright, sunny day with a clear blue sky. / 00:01–00:02 A wide shot of a street in Venice, CA, with palm trees and buildings. The sky is blue with scattered clouds. Cars and pedestrians are visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not being able to see and touch the products in person before purchasing them online. The creator visits the new Monos store to showcase the products and provide a hands-on review. # Value propositions - Aesthetic space: The store's design is visually appealing and creates a desire to travel. - Free alphabet sticker: A limited-time offer that incentivizes viewers to purchase luggage. # Benefits - Aesthetic space - Inspo for your next trip # Features - Luggage - Travel accessories - Different colors - Alphabet sticker # Call to action If you're in LA, definitely stop by the new Monos store on Abbot Kinney to get inspo for your next trip. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer (creator) sharing her experience visiting the Monos store. # Storyline - 00:00–00:02 00:00–00:02 The creator introduces the video by saying she's going to check out the new Monos store in Venice. This is intended to grab the viewer's attention and set the stage for the rest of the video. The perspective is from the creator, who is speaking directly to the camera in a casual and friendly tone. The tone is enthusiastic and inviting. - 00:02–00:04 00:02–00:04 The creator shows the exterior of the Monos store, highlighting its location on Abbot Kinney. This is intended to provide context and establish the store's physical presence. The perspective is from the creator, who is providing a visual tour of the store. The tone is informative and descriptive. - 00:04–00:09 00:04–00:09 The creator shows the interior of the store, emphasizing its aesthetic appeal. This is intended to showcase the brand's commitment to design and create a desire to visit the store. The perspective is from the creator, who is sharing her personal experience and impressions of the store. The tone is enthusiastic and complimentary. - 00:09–00:17 00:09–00:17 The creator shows the various luggage and travel accessories on display, highlighting the different colors and styles available. This is intended to showcase the product range and create a desire to purchase the products. The perspective is from the creator, who is providing a visual tour of the products. The tone is informative and descriptive. - 00:17–00:25 00:17–00:25 The creator interacts with the luggage, demonstrating its features and ease of use. This is intended to provide a practical demonstration of the product and address any concerns about its functionality. The perspective is from the creator, who is providing a hands-on review of the product. The tone is informative and engaging. - 00:25–00:32 00:25–00:32 The creator shows the travel accessories and mentions a limited-time offer for a free alphabet sticker with luggage purchase. This is intended to incentivize viewers to visit the store and make a purchase. The perspective is from the creator, who is providing information about the products and promotions. The tone is informative and promotional. - 00:32–00:36 00:32–00:36 The creator encourages viewers in LA to visit the Monos store on Abbot Kinney. This is intended to drive traffic to the store and generate sales. The perspective is from the creator, who is providing a call to action. The tone is encouraging and friendly.

# Ad summary This ad showcases a man's experience visiting a Monos store to purchase a carry-on suitcase. He browses the selection, chooses a suitcase, and then goes to a nearby cafe for coffee before leaving with his new purchase. # Brand positioning Monos is presented as a modern, minimalist travel brand offering high-quality luggage and accessories. The brand emphasizes a seamless and stylish travel experience, catering to individuals who value both functionality and aesthetics. The ad highlights the brand's physical presence with a store location, suggesting a premium retail experience. Monos aims to occupy a space in the consumer's mind as a provider of durable, well-designed travel essentials that align with a contemporary lifestyle. # Product The ad features Monos carry-on suitcases, highlighting their design and functionality. The suitcases are shown in various colors and styles, emphasizing their aesthetic appeal and durability. The carry-on is designed for travelers seeking a compact and stylish luggage option. The ad showcases the suitcases being handled and examined in a retail setting, suggesting a hands-on shopping experience. The ad also shows the suitcase being wheeled out of the store, implying ease of use and portability. The ad also shows the TSA lock on the suitcase. # Visual style The ad has a polished, modern aesthetic with bright lighting and clean visuals. The editing style is smooth with static shots and occasional zooms to highlight product details. The production quality is high, giving the ad a commercial feel. The pacing is consistent, with cuts timed to the background music. # Hooks Spoken: 00:21-00:23: I'll get a coffee first Text overlay: I'll get a coffee first / Friday 11:13 am Visual: 00:21–00:24: Two women sit at a table in the cafe. A menu is visible in the background. The camera focuses on the women as they chat. / 00:24–00:26: Close-up shot of two iced drinks on a table in the cafe. One drink is a latte, and the other is a matcha latte. The camera is stationary, showing the drinks in detail. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer visiting a Monos store and purchasing a carry-on suitcase. # Storyline - 00:00–00:02 A man rides a scooter down the street. - 00:02–00:04 00:02–00:04: The man enters a Monos store. This shows the beginning of his shopping experience. - 00:04–00:07 00:04–00:07: The man browses the carry-on suitcases on display. This shows the selection available at the store. - 00:07–00:14 00:07–00:14: The man selects a carry-on suitcase. This shows him making a purchase decision. - 00:14–00:18 00:14–00:18: Close-up shots of various Monos suitcases. This highlights the design and features of the products. - 00:18–00:26 00:18–00:26: The man goes to a nearby cafe and enjoys coffee. This shows a lifestyle element associated with the brand. - 00:26–00:30 00:26–00:30: The man leaves the store with his new Monos carry-on suitcase. This shows the completion of his shopping experience.

# Ad summary This ad promotes Monos luggage, highlighting the brand's Magnolia collection in glossy finishes and summer colors. The ad features a creator visiting a Monos store to find the perfect luggage for her summer trip. She showcases the 'Banana Pudding' color, emphasizing its bold and fun aesthetic. # Brand positioning Monos is presented as a brand that offers stylish and high-quality luggage designed to match personal style and travel needs. The brand emphasizes aesthetic appeal, particularly through its Magnolia collection with glossy finishes and vibrant summer colors. Monos aims to occupy a space in the consumer's mind as a provider of fashionable and functional travel accessories, aligning with a lifestyle that values both aesthetics and practicality. The brand pushes against the norm of plain, utilitarian luggage by offering bold colors and stylish designs, positioning itself as a choice for travelers who want to express their personality through their travel gear. The brand positioning is both functional (providing luggage) and emotional (offering a way to express personal style and enjoy travel). # Product The ad features Monos luggage, specifically from the Magnolia collection, which is highlighted for its glossy finish and summer colors. The luggage is available in various colors, including a 'Banana Pudding' yellow. The luggage is designed with a hard shell, wheels, and a retractable handle for easy maneuverability. The ad emphasizes the aesthetic appeal of the luggage, describing it as 'bold,' 'fun,' and 'irresistible.' The luggage is presented as a stylish accessory for summer travel, addressing the desire for travelers to match their luggage to their personal style. The ad showcases the luggage's design and color options, focusing on why it is worth buying for those who value aesthetics and functionality in their travel gear. # Visual style The ad has a polished and clean aesthetic, with bright, natural lighting and smooth transitions. The production quality is high, giving it a commercial feel while maintaining a UGC-style presentation through the creator's casual delivery. The editing style includes quick cuts to showcase different luggage styles and colors, timed to the upbeat music. The pacing is consistent, with a moderate BPM that keeps the ad engaging and visually appealing. # Hooks Spoken: I'm heading on a summer trip and need the perfect luggage to match, so I've made a stop at the Monos store. Text overlay: Catch me matching my luggage to my gelato 🍦 Visual: 00:00–00:03: The shot shows the exterior of a Monos store on a sunny day. The building is white with large glass windows, and the Monos logo is prominently displayed above the entrance. A small tree is visible on the left side of the frame. The camera is handheld and slightly shaky, giving a sense of movement as if someone is filming while walking or driving. The lighting is bright and natural, with shadows cast by the tree. The shot is framed from a low angle, emphasizing the height of the building. # Funnel stage Consideration # Pain points The ad implies the pain point of not having stylish and matching luggage for summer travel. The woman states she needs the 'perfect luggage to match,' suggesting a frustration with existing options that don't meet her aesthetic preferences. # Value propositions - Stylish luggage: The ad emphasizes the aesthetic appeal of the luggage, offering a way to express personal style through travel accessories. - Summer colors: The luggage is available in vibrant summer colors, making it perfect for seasonal travel and matching personal style. - Glossy finish: The Magnolia collection features a glossy finish, adding a touch of luxury and sophistication to the luggage. # Benefits - Perfect luggage to match your style - Summer colors are everything - Bold and fun aesthetic # Features - Magnolia collection - Glossy finish - Summer colors - Banana Pudding color # Call to action None used. # Social proof - "I'm heading on a summer trip and need the perfect luggage to match, so I've made a stop at the Monos store" – Female 1 (Creator) - "And let me tell you, their summer colors are everything" – Female 1 (Creator) - "Their Magnolia collection in the glossy finish is seriously so stunning, and the mellow yellow was a dream. The color is called Banana Pudding, and it's seriously irresistible. It's bold, it's fun, and it's definitely coming with me this summer" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer visiting the Monos store and sharing her experience with the brand's luggage. # Storyline - 00:00–00:05 00:00–00:05: The ad begins with a shot of the Monos store exterior. A woman states she is heading on a summer trip and needs the perfect luggage, so she is stopping at the Monos store. This sets the stage for the ad, introducing the brand and the purpose of the visit. The perspective is from the customer, who is sharing her travel needs and brand choice. The tone is casual and anticipatory. - 00:05–00:08 00:05–00:08: The ad transitions to an interior shot of the store, showcasing a display of Monos luggage in various summer colors. The woman states that the summer colors are everything. This highlights the aesthetic appeal of the luggage and its relevance to the season. The perspective is from the customer, who is expressing her excitement about the color options. The tone is enthusiastic and visually driven. - 00:08–00:13 00:08–00:13: The ad shows close-ups of the luggage, including a pink suitcase and other travel accessories. The woman states that she loves being able to see the luggage in person and compare the different styles. This emphasizes the value of visiting the store and experiencing the products firsthand. The perspective is from the customer, who is sharing her shopping experience. The tone is informative and appreciative. - 00:13–00:25 00:13–00:25: The ad focuses on the Magnolia collection in a glossy finish, particularly the 'Banana Pudding' color. The woman states that the collection is stunning and the color is irresistible. She highlights that it's bold, fun, and definitely coming with her this summer. This reinforces the aesthetic appeal and desirability of the luggage. The perspective is from the customer, who is expressing her personal preference and purchase decision. The tone is enthusiastic and persuasive. - 00:25–00:31 00:25–00:31: The ad concludes with the woman posing with the 'Banana Pudding' luggage in front of a mirror. She states, 'Catch me matching my luggage to my gelato.' This adds a playful and relatable touch, reinforcing the idea of matching personal style with travel accessories. The perspective is from the customer, who is showcasing her purchase and personal style. The tone is lighthearted and confident.