How Onnit Advertises on Meta

# Ad summary The ad features Onnit products Alpha Brain and Shroom Tech. The left side features a businessman working on a computer and the right side features a snowboarder riding down a mountain. The products are placed above the two figures and a text overlay appears promoting the supplements. # Brand positioning The Onnit brand is presented as a purveyor of supplements designed to enhance both mental and physical performance. The brand is positioned to help consumers achieve "elite daily performance" by targeting improvements in focus, memory, endurance, and stamina. This positioning suggests a focus on functional benefits and a desire to help consumers optimize their daily routines, whether they are in an office environment or performing athletic activities. The brand seems to be pushing against the norm of single-focus supplements by offering bundled solutions for cognitive and physical enhancement. Overall, Onnit aims to occupy a space in the consumer's mind as a provider of holistic performance-enhancing supplements. # Product The ad features two Onnit supplements: Alpha Brain and Shroom Tech Sport. Alpha Brain is a daily cognitive support supplement that promotes focus and memory. It comes in a black bottle with a yellow label. Shroom Tech Sport is a performance supplement that supports endurance and stamina. It also comes in a black bottle with a blue label. The combination of these two products suggests a comprehensive approach to both mental and physical performance enhancement, addressing both concentration and cellular energy. The ad highlights that these supplements are bundled for elite daily performance. # Visual style The ad has a polished commercial aesthetic with a clean, modern design. The editing style is static, with no camera movement or transitions. The production quality is high-end, which supports the tone of a premium performance brand. The pacing is slow and consistent, with static shots that allow the viewer to focus on the product information. The cuts, text, and product actions are not timed to music beats, but the visual elements are arranged in a way that showcases the benefits of the products. # Hooks Spoken: 00:00–00:09 [Music] Text overlay: 00:00–00:09 SHARPEN YOUR MIND. / 00:00–00:09 PUSH YOUR BODY. / 00:00–00:09 BUNDLE FOR ELITE DAILY PERFORMANCE Visual: 00:00–00:01: The screen is split vertically. On the left, a man in his 30s, with glasses and light skin, dressed in a tan suit, is sitting in front of a computer in a dimly lit office. He is looking at the screen with a focused expression. A bottle of Onnit Alpha Brain is floating above him. On the right, a snowboarder in full gear is riding down a snow-covered mountain. A bottle of Onnit Shroom Tech Sport is floating above them. The text "SHARPEN YOUR MIND. PUSH YOUR BODY. BUNDLE FOR ELITE DAILY PERFORMANCE" appears above the split screen. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Elite daily performance: Bundling Alpha Brain and Shroom Tech Sport offers a holistic approach to mental and physical enhancement. # Benefits - Promotes focus and memory - Aids cellular energy - Supports endurance and stamina # Features - Alpha Brain: Daily cognitive support - Shroom Tech Sport: Performance supplement # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad presents the official voice and perspective of the brand, showcasing product claims and visual demonstrations. # Storyline - 00:00–00:02 The ad begins with a split screen. On the left, a man in a suit is working on a computer, and on the right, a person is snowboarding down a mountain. - 00:00–00:02 This contrast establishes the theme of balancing mental and physical performance, which is the central message of the ad. - 00:00–00:02 The focus is on presenting two different lifestyles or needs that the product bundle can address, appealing to a broad audience. - 00:05–00:09 Text overlays appear on each side, detailing the benefits of Alpha Brain and Shroom Tech Sport supplements. These overlays explain that the first promotes deep concentration and memory, and the second aids cellular energy. - 00:05–00:09 The perspective shifts to highlighting specific attributes of each product. - 00:05–00:09 The ad progresses by reinforcing the key benefits of each supplement, emphasizing how they cater to different aspects of daily performance.

# Ad summary An ad for Onnit Alpha Brain Neuro Gummies promoting on-demand brain support. # Brand positioning Onnit positions itself as a provider of brain health supplements aimed at enhancing cognitive functions like focus and quick thinking. The brand promotes itself as a supporter of brain health, suggesting a commitment to overall wellness and cognitive performance. The brand's positioning appears to be functional, emphasizing the tangible benefits of its products in improving brain function and mental clarity. # Product The advertised product is Onnit Alpha Brain Neuro Gummies, a daily supplement designed to promote brain health and quick thinking. These gummies are presented as a convenient and tasty way to support cognitive function. They are marketed for individuals seeking on-demand brain support. The product is showcased as a way to enhance focus and mental clarity, addressing the purchase barrier of cognitive decline or mental fatigue. # Visual style The ad uses a minimalist design with a focus on the product and its benefits. The dark background helps the product and text stand out. The product is in focus to immediately signal to the viewer what is being sold. # Hooks Headline: GET ON-DEMAND BRAIN SUPPORT⁺ # Funnel stage Middle of funnel (Consideration) # Pain points The need for immediate brain support is the central pain point, implying a frustration with mental fatigue or lack of focus. The ad addresses the desire for quick and reliable cognitive enhancement. # Value propositions - On-demand brain support (from a gummy) # Benefits - On-demand brain support # Features - Promotes brain health - Quick thinking # Call to action GET ONNIT # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with all messaging and visuals focused on promoting Onnit Alpha Brain Neuro Gummies and their benefits, driving awareness, and encouraging purchase. # Storyline - The ad begins with an image of a hand holding an orange gummy, with a package of Onnit Alpha Brain Neuro Gummies in the background, highlighting the product being offered. This is from the brand's POV and is used to grab the viewer's attention and introduce the product immediately. - The text "GET ON-DEMAND BRAIN SUPPORT" appears prominently below the product, conveying the key benefit of using the gummies. The text is from the brand's POV, communicating the product's immediate cognitive benefits. - Additional text "PROMOTES BRAIN HEALTH AND QUICK THINKING*" clarifies the specific benefits of the gummies and is presented from the brand's POV, emphasizing the long-term health advantages alongside the immediate cognitive boost. - A "GET ONNIT" button is placed below the product benefits, providing a clear call to action for viewers to purchase the gummies. This is from the brand's POV and is meant to directly drive sales and customer acquisition. - The Onnit logo is subtly placed at the bottom of the image, reinforcing brand recognition. This is the brand's POV, aiming to solidify brand awareness and recall.

# Ad summary This ad demonstrates how Onnit Alpha Brain can help improve focus and execution for busy people by showing a man taking the supplement and then being more productive. # Brand positioning Onnit is presented as a company offering supplements for cognitive support. The brand aligns with a functional and performance-driven lifestyle by providing a solution for those seeking to improve focus, memory, and reaction time. The brand is positioned as a tool to help individuals lock in and achieve clarity and execution in their tasks. Onnit promotes the idea that individuals can take control of their cognitive abilities to enhance productivity and mental performance. # Product Onnit Alpha Brain is a dietary supplement designed to provide cognitive support, helping to improve focus, memory, and reaction time. The product comes in a bottle containing 90 capsules. It aims to address the common struggle of scattered ideas and lost focus, offering a solution to help individuals lock in and achieve clarity and execution in their daily tasks. The ad showcases the product being consumed by a man, emphasizing its ease of use and integration into a busy lifestyle. # Visual style The ad has a natural, everyday aesthetic with bright lighting. The production quality gives off a UGC feel, supporting the intended tone of authenticity and relatability. The editing style includes quick cuts and static shots, maintaining a consistent pace that aligns with the music. # Hooks Text overlay: 00:00–00:09 MENTAL BLOCK IS REAL. / 00:04–00:09 IDEAS SCATTERED. / 00:05–00:09 FOCUS LOST. Visual: 00:00–00:02 A fair-skinned man, dressed in an orange-and-black striped polo and khaki pants, stands at a wooden table in a brightly lit kitchen and gathers papers. A laptop and notebooks are on the table. The camera slightly pans to the left, capturing a living room in the background where a baby is in a walker and a young child is playing. The camera is handheld. / 00:02–00:03 The camera shows the children in the living room, as well as a black dog. / 00:03–00:06 The man is sitting at the table, looking at his laptop, with a coffee mug next to him. The camera is zoomed in closer than in the previous shots, and has a slight handheld shake. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of scattered ideas and lost focus, which is conveyed through the text overlay: "MENTAL BLOCK IS REAL. IDEAS SCATTERED. FOCUS LOST." # Value propositions - The product improves focus, memory, and reaction time, as conveyed through product claims. # Benefits - Helps support focus - Helps support memory - Helps support reaction time # Features - 90 capsules - Dietary Supplement # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer dealing with lack of focus and using Alpha Brain to improve it. # Storyline - 00:00–00:06 00:00–00:06 The ad opens with a man working at his kitchen table, surrounded by papers and a laptop. Text overlay reads, "MENTAL BLOCK IS REAL. IDEAS SCATTERED. FOCUS LOST." The man is also distracted by his phone, indicating he is struggling to concentrate. This moment intends to introduce the viewer to the relatable problem of mental fatigue and lack of focus, setting the stage for the product to offer a solution. The audience experiences this from the perspective of the man struggling to focus. - 00:06–00:11 00:06–00:11 The man puts his phone down. Text overlay reads, "TIME TO LOCK IN." This shows the decision to prioritize focus and productivity, creating anticipation for the product's role in achieving this. The audience experiences this from the perspective of the man deciding to lock in. - 00:11–00:17 00:11–00:17 The man grabs a bottle of Alpha Brain, opens it, and takes the capsules. This is the introduction of the product as the solution to the problem, demonstrating how easy it is to use. The audience experiences this from the perspective of the man preparing to improve his focus and productivity. - 00:17–00:36 00:17–00:36 The man takes a sip of his coffee, returns to his laptop, and starts working with renewed focus. Text overlay reads, "FOCUS. CLARITY. EXECUTION. ALPHA BRAIN. LOCKED IN." He then picks up his baby, showing how he can now balance work and family time. The intent here is to show the positive outcome of using the product: increased focus, clarity, and productivity, allowing for better work-life balance. The audience experiences this from the perspective of the man enjoying the benefits of the product.

# Ad summary This ad promotes ONNIT Grass-Fed Whey Isolate protein powder. The ad features a man who is dedicated to fitness, sharing that he wasn't seeing the results he wanted, then realized that protein was the key to his recovery. He shares the benefits of ONNIT Grass-Fed Whey Isolate, and encourages viewers to lock in on recovery to level up their results. # Brand positioning ONNIT is presented as a brand for individuals who are committed to doing hard things on purpose and pushing past their limits. The brand is positioned to help individuals achieve their next level of fitness by emphasizing the importance of recovery and using high-quality products. The brand aligns with a lifestyle of intense training and dedication to physical improvement. The brand aims to occupy the consumer's mind as a tool to help users push past plateaus in fitness. # Product The featured product is ONNIT Grass-Fed Whey Isolate, a protein powder designed to aid in muscle recovery and protein synthesis. Each scoop contains 20 grams of whey isolate and features a complete amino acid profile. It is naturally high in leucine and is a tool that helps push past plateaus. The protein is designed for those who do hard things on purpose. The product is shown being added to a drink and consumed, fitting into a post-workout routine when recovery matters most. # Visual style The ad has a modern and athletic aesthetic. The editing style includes quick cuts, static shots, and smooth transitions. The production quality is high-end, giving the ad a polished, commercial feel. The pacing is consistent with approximately 18 cuts per minute. The audio and visual are in sync throughout the ad. # Hooks Spoken: If you're training hard but not seeing the results you want, listen up because I might have the answer. Text overlay: if you're training hard but not seeing the results you want / listen up because I might have the answer Visual: 00:00–00:04: A muscular man is shown at the gym, lying on an incline bench and lifting dumbbells. He wears a gray tank top, black shorts, and athletic shoes with white socks. The gym is dimly lit with modern lighting. Text overlays appear at the bottom of the screen. # Funnel stage Consideration # Pain points The ad addresses the frustration of putting in hard work at the gym but not seeing the desired results, which is signaled by the opening line: "If you're training hard but not seeing the results you want..." # Value propositions - ONNIT is built for those who do hard things on purpose and this is one of those tools that help me push past my plateau and hit my next best level. # Benefits - Helps you level up - Fuels recovery the right way - Helps push past my plateau - Helps hit my next best level # Features - Each scoop has 20 grams of whey isolate - A complete the amino acid profile - Naturally high in leucine - Supports muscle recovery - Supports protein synthesis # Call to action None used. # Social proof - "ONNIT's grass fed whey isolate has been my go to to when I needed to level up." - Male 1 (Customer) - "ONNIT is built for those who do hard things on purpose and this is one of those tools that help me push past my plateau and hit my next best level." - Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer, who is shown using the product as part of his workout recovery routine. # Storyline - 00:00–00:04 The ad opens with the man working out at the gym and directly addressing the audience. - 00:00–00:04 He tells the audience that if they are training hard and not seeing the results they want, it's probably not their program. - 00:04–00:07 The man transitions to talking about recovery, as it was his key. He emphasizes the importance of protein for recovery. - 00:07–00:11 He states that hitting your protein intake every day isn't always easy, making a high-quality protein powder important. - 00:11–00:16 The man presents ONNIT Grass-Fed Whey Isolate as his go-to for when he needs to level up. - 00:16–00:18 He explains that training breaks down muscle, and protein is what helps rebuild it. - 00:18–00:22 He mentions that when he stopped just training hard and started fueling recovery the right way, everything changed. - 00:22–00:25 The ad cuts to a close-up of the product, with the man sharing that each scoop has 20 grams of whey isolate and a complete amino acid profile. - 00:25–00:31 He continues by emphasizing that the product is naturally high in leucine, which supports muscle recovery and protein synthesis. - 00:31–00:33 He shares that ONNIT fits right into his post-workout routine when recovery matters most. - 00:33–00:39 He says ONNIT is built for those who do hard things on purpose and is one of the tools that helps him push past his plateau and hit his next best level. - 00:39–00:42 The man concludes by saying that once you lock in on your recovery, only then will you level up your results.

# Ad summary This ad features a creator who is using Onnit Total Human supplements. He starts his morning with the day pack to support cellular energy and focus. He uses Onnit Creatine to fire up muscle recovery. Finally, the Total Human Night Pack helps wind him down while providing immune support. # Brand positioning Onnit is presented as a brand committed to supporting individuals in optimizing their daily performance and well-being. The brand aims to occupy a space in the consumer's mind as a reliable source for comprehensive support. Aligning with a lifestyle of productivity, health, and routine, the brand emphasizes its products to meet the demands of both physical and mental performance. It pushes against the norm of simplistic solutions by offering comprehensive supplement packs. The brand positioning is functional, emphasizing performance and support through science-backed products. The brand aims to be a partner in achieving a 'next best day,' every day. # Product Onnit Total Human supplement packs are designed to provide comprehensive daily support. Total Human Day Pack supports cellular energy and focus during work. The Total Human Night Pack helps to wind down, putting the user in a calm and relaxed state while providing immune support and key minerals. Onnit Creatine is designed to fire up muscle recovery. The products address the potential purchase barrier of complexity by providing easy-to-use, pre-packaged solutions for both day and night. The ad emphasizes these products are not just support but an edge, designed for those looking to level up and seize their next best day every day. # Visual style The ad has a polished, commercial aesthetic with a hybrid feel, blending studio-lit product shots with casual lifestyle scenes. The editing style includes quick cuts and smooth transitions. The estimated pacing is moderate, with around 15-20 cuts per minute. The visual motifs include recurring close-ups of product interactions and supplement packs. Audio-visual sync is present. # Hooks Spoken: 00:00–00:02 Every morning starts with a commitment. Visual: 00:00–00:01 A young Black man walks toward the camera while looking at his phone in a modern apartment. He is wearing a dark blue t-shirt, gray pants, white socks, and a black hat. In the background is a white wall, wooden floors, and a white shelf with various items on it. / 00:01–00:02 The camera focuses on a countertop with two Onnit Total Human supplement boxes and a dark gray glass. The background shows a white wall, a sink, and a green plant. # Funnel stage Middle of funnel (Consideration) # Pain points Hitting a wall during the day or in workouts: “When I’ve hit the wall, Onnit’s Total Human has been my breakthrough.” # Value propositions - Total Human Day Pack: Supports cellular energy and focus during work - Provides cofactors for physical energy - Total Human Night Pack: Helps wind down to a calm and relaxed state, while providing immune support and key minerals. - Onnit Creatine: Fires up muscle recovery. # Benefits - Supports cellular energy - Supports focus during work - Provides cofactors for physical energy - Helps wind down - Calm and relaxed state - Provides immune support - Key minerals - Fires up muscle recovery # Features - Total Human Day Pack - Total Human Night Pack - Onnit Creatine # Call to action Ready to level up? # Social proof - "When I've hit the wall, Onnit's Total Human has been my breakthrough." – Male 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a creator who is a customer of the brand, and communicates his experience using the product. # Storyline - 00:00–00:02 00:00–00:02 Every morning starts with a commitment. This line emphasizes the start of a productive day, associating the brand with dedication and initiation. - 00:02–00:04 00:02–00:04 Onnit's Total Human Day Pack helps support cellular energy and focus during work. This line introduces the product and its functional benefits, delivered in a matter-of-fact tone. - 00:05–00:07 00:05–00:07 Does a great job at providing cofactors for physical energy as well. This continues the list of functional benefits and targets physical performance. - 00:08–00:10 00:08–00:10 When I've hit the wall, Onnit's Total Human has been my breakthrough. This provides a personal testimonial, connecting the product to overcoming obstacles and feeling like a breakthrough. - 00:11–00:14 00:11–00:14 During exercise, Onnit's creatine fires up my muscle recovery. This line continues the list of functional benefits, shifting the use case to physical exercise. - 00:14–00:16 00:14–00:16 Letting me power through every workout, even when I feel like giving in. This line highlights how the product enables perseverance, even during moments of weakness or fatigue. - 00:16–00:18 00:16–00:18 It's not just support, it's my edge. This emphasizes the value beyond simple support, positioning the product as a competitive advantage. - 00:18–00:20 00:18–00:20 Total Human Night Pack helps wind me down by putting me in a calm and relaxed state. This introduces the night pack, shifting focus to relaxation and recovery. - 00:20–00:24 00:20–00:24 While providing immune support and key minerals. This extends the list of functional benefits for the night pack, emphasizing health and recovery. - 00:25–00:28 00:25–00:28 Finding my routine with Onnit means seizing my next best day, every day. The speaker summarizes the overall value proposition, aligning the brand with consistent improvement and achievement. - 00:28–00:29 00:28–00:29 Ready to level up? This transitions to a direct question, prompting engagement and purchase consideration. - 00:29–00:29 00:29–00:29 I am. This confirms the speaker's personal commitment, ending on a note of confidence and endorsement.

# Ad summary This ad promotes Onnit Alpha Brain as a daily cognitive supplement that helps with focus, memory, and reaction time. The ad features a man who is a firefighter, gym owner, coach, athlete, and husband to show how Alpha Brain can help him be ready, locked in, and operate at his next best throughout his day. # Brand positioning Onnit is presented as a brand that offers supplements to help high-performing people achieve their best in all aspects of life. The brand aims to occupy a space in the consumer's mind that is associated with focus, memory, and reaction time, providing the tools to stay locked in and ready for any challenge. The brand values a lifestyle of preparation, performance, and mental clarity. This brand positioning is functional, focusing on performance and mental acuity, aligning with individuals who prioritize their mental and physical readiness. # Product Onnit Alpha Brain is a daily cognitive support supplement that supports focus, memory, and reaction time. The ad highlights that it helps users stay mentally locked in, focused, and sharp to perform at their best, regardless of the demands of their day. It's formulated to support attention and mental clarity. The product is aimed at people who need to maintain focus and clarity in various demanding roles, as exemplified by the firefighter, gym owner, coach, athlete, and husband featured in the ad. Alpha Brain is presented as a means to prepare mentally for everyday challenges, addressing the barrier of not feeling ready. # Visual style The ad has a polished, commercial feel with a hybrid of documentary-style footage and gym setting shots. The editing style incorporates quick cuts and smooth transitions, creating a dynamic rhythm. The pacing stays consistent throughout, lending energy and movement. The visuals are timed to the music. # Hooks Spoken: 00:00–00:05 Firefighter, gym owner, coach, athlete, husband. Visual: 00:00–00:00 A man wearing a black shirt and carrying firefighter gear walks through a fire station. He has a large oxygen tank on his back. / 00:00–00:01 Interior shot of a metal door being opened. / 00:01–00:02 The man in a black tank top and backwards baseball cap is in a gym with workout equipment in the background. / 00:02–00:03 The man in the gym is deadlifting a barbell with weights on each side. / 00:03–00:04 The man in a black shirt and a woman in a red dress stand next to a truck and smile at each other. A field is in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle to maintain focus, attention, and mental clarity amidst the numerous demands of everyday life, especially when others depend on you. As stated by the man: "Life doesn't wait for me to feel ready" which implies the frustration of not always feeling prepared or mentally sharp when needed. # Value propositions - Daily cognitive support supplements help to support focus, memory, and reaction time. - Take Onnit Alpha Brain so you can stay locked in and operate at your next best. # Benefits - Helps support focus - Helps support memory - Helps support reaction time - Stay locked in. - Operate at your next best. # Features - Daily cognitive support - 90 capsules # Call to action Lock in, level up. # Social proof - “So when I need to be fully locked in, mentally, I reach for Onnit Alpha Brain” – Man 1 (Customer) # Point of view - Customer 100% – The ad is entirely delivered from the perspective of a brand-aligned individual speaking from firsthand experience. # Storyline - 00:00–00:04 00:00–00:04 The ad introduces the man as a firefighter, gym owner, coach, athlete, and husband to convey the multifaceted roles and responsibilities he juggles. - 00:04–00:07 00:04–00:07 The man states that “Life doesn’t wait for me to feel ready” to introduce the need to always be prepared. - 00:07–00:12 00:07–00:12 He continues, “When people rely on you, focus isn’t optional, it’s required”, emphasizing the high stakes and the necessity of maintaining concentration. - 00:12–00:18 00:12–00:18 The man states that “Everyday demands preparation” while showing himself working in different settings, at the station, in the gym, with his athletes, and at home, to highlight the consistent need for readiness in all areas of life. - 00:18–00:24 00:18–00:24 The man states that “So when I need to be fully locked in, mentally, I reach for Onnit Alpha Brain” to introduce the product as a solution for maintaining focus. - 00:24–00:27 00:24–00:27 The man states that “It supports the focus, attention, and mental clarity I need” to communicate the benefits of Alpha Brain. - 00:27–00:30 00:27–00:30 The man says, “To perform at my best”, emphasizing the importance of peak performance and connecting it to the product's benefits. - 00:30–00:35 00:30–00:35 The man states that “Today wasn’t lighter, the pressure didn’t drop”, highlighting the constant challenges and demands of his day. - 00:34–00:40 00:34–00:40 He continues, “But I was ready, dialed in, present”, reinforcing the product's ability to ensure readiness despite the pressure. - 00:40–00:47 00:40–00:47 The man states that you should “Show up ready, stay locked in, operate at your next best”, and concludes that you should “Lock in, level up” to summarize the overall message and call to action.

# Ad summary This ad promotes Onnit's Alpha Brain supplement, highlighting its benefits for focus and cognitive support. It features a boxer who incorporates Alpha Brain into his daily routine to maintain sharpness both inside and outside the ring, emphasizing that it's not just for workouts but for overall mental clarity and performance. # Brand positioning Onnit is presented as a brand that prioritizes holistic mental and physical wellness, emphasizing the importance of training the mind alongside the body. The brand aligns with a lifestyle that values focus, performance, and cognitive support beyond just physical fitness. It positions itself against the norm of solely focusing on physical training, advocating for a balanced approach that includes mental acuity. The brand positioning is both functional, offering products that enhance focus and memory, and emotional, promoting a sense of mental sharpness and preparedness for daily challenges. # Product The featured product is Onnit's Alpha Brain, a daily cognitive support supplement designed to enhance focus, memory, and reaction time. It is presented as part of a daily routine for individuals who need to maintain mental sharpness, particularly athletes like boxers who require focus both inside and outside the ring. The ad explicitly states that Alpha Brain is not a pre-workout or an energy boost, differentiating it from typical workout supplements. It is positioned as a supplement taken every morning to help users stay sharp throughout the day, implying that it addresses the need for sustained cognitive performance rather than just short-term energy. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts, particularly during the training sequences, creating a dynamic rhythm. The production quality is high, with clear visuals and professional lighting, while maintaining a raw, authentic tone through the boxer's direct address. The pacing is fast, with cuts synchronized to the rhythm of the boxer's movements and voiceover, enhancing the sense of energy and focus. # Hooks Spoken: 00:00–00:02 Your strength is useless without your focus. Text overlay: 00:00–00:02 Your strength is useless without your focus. Visual: 00:00–00:02 A boxer in green gloves trains in a boxing ring, sparring with another boxer; the environment has gym equipment and boxing ring fixtures; the boxer is wearing a black long-sleeve shirt and green and yellow shorts; the camera angle is at waist level with a slight zoom. # Funnel stage Middle of funnel (Consideration) # Pain points Many people focus solely on physical training, neglecting the importance of mental training and focus. # Value propositions - Alpha Brain is part of my daily routine - Train your mind the same way you train your body # Benefits - Helps you stay sharp - Perform at a higher level - Train your mind # Features - Daily cognitive support - Enhances Focus - Enhances Memory - Enhances Reaction Time # Call to action None used. # Social proof - "That's why Alpha BRAIN® is part of my daily routine." – Male 1 (Athlete/Boxer) # Point of view - Customer 100% – The ad is told from the perspective of a boxer who uses Alpha Brain as part of his daily routine, framing it as a personal endorsement. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a boxer training in the ring. - 00:02–00:06 00:02–00:06 A voiceover states, "Your strength is useless without your focus. Everyone trains their body, not enough people train their minds." - 00:06–00:10 00:06–00:10 The boxer is then shown wrapping his hands and looking at his phone while sitting on a bench. - 00:10–00:13 00:10–00:13 The boxer says, "Even outside the ring, my days require focus. That's why Alpha Brain is part of my daily routine," while holding a bottle of Alpha Brain. - 00:13–00:17 00:13–00:17 He continues, "It's not a pre-workout or an energy boost. It's something that I take every morning..." - 00:17–00:20 00:17–00:20 The boxer states, "...to make sure I stay sharp." - 00:20–00:24 00:20–00:24 The boxer says, "If you are ready to perform at a higher level, train your mind the same way you train your body." - 00:24–00:27 00:24–00:27 The ad concludes with a product shot and the tagline, "Show up daily with Alpha Brain."

# Ad summary This ad for ONNIT's Alpha Brain supplement features a man speaking about his mental clarity while using the product. It shows him in motion outdoors, conveying that Alpha Brain helps him stay focused and locked in. # Brand positioning ONNIT is positioned as a brand offering supplements for cognitive performance. The brand focuses on enhancing mental clarity, focus, memory, and reaction time. This places ONNIT in the health and wellness market, specifically targeting consumers looking to optimize their cognitive function. The brand appears to appeal to those seeking functional benefits like enhanced focus and memory, aligning with a lifestyle of high performance and mental acuity. # Product ONNIT's Alpha Brain is a daily cognitive support supplement in capsule form. It is designed to help support focus, memory, and reaction time. The product is packaged in a dark container with a black lid and a label featuring the brand name, product name, and key benefits. The advertised benefits include supporting focus, memory, and reaction time. The ad conveys that Alpha Brain is for individuals who want to enhance their cognitive functions for daily performance. # Visual style The ad has a clean, polished look with a mix of static product shots and dynamic shots of a person using the product. The editing is simple with smooth transitions. The production quality is high, giving the ad a professional feel. The pacing is slow, with only a few cuts throughout the ad. # Hooks Spoken: 00:00–00:03 Without the brain, my mind is clear. I'm locked in. Visual: 00:00–00:02 The camera focuses on a bottle of ONNIT Alpha Brain capsules. The bottle sits on top of a closed notebook on a wooden surface. Behind the bottle, the background is out of focus with green foliage, which indicates the shot is being filmed near a window. Next to the bottle are two capsules. / 00:02–00:03 The camera focuses on a light-skinned man with dark hair and a beard wearing a maroon shirt. He is looking forward with a determined expression on his face. He has a small earbud in his left ear. The background is blurry green foliage. The camera is at eye level. # Funnel stage Consideration # Pain points The ad implies that the viewer may be experiencing a lack of focus and mental clarity: "Without the brain, my mind is clear. I'm locked in." # Value propositions - The supplement is worth trying because it provides daily cognitive support. - The supplement is worth buying because it helps support focus, memory, and reaction time. # Benefits - Helps support focus - Helps support memory - Helps support reaction time # Features - Daily cognitive support # Call to action None used. # Social proof - "My mind is clear. I'm locked in." – Male 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer who is explaining the benefits of using the product. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a static shot of the Alpha Brain supplement bottle displayed on a notebook. The speaker begins by talking about the brain. - 00:02–00:03 00:02–00:03 The shot cuts to a close-up of a man's face as he is walking outdoors. The man says his mind is clear and that he is locked in. - 00:03–00:05 00:03–00:05 The ad ends with the ONNIT and Alpha Brain logos displayed, followed by the tagline "supplements for cognitive performance" and the brand's website.

# Ad summary This ad features Onnit's Alpha Brain Instant cognitive support drink mix in peach flavor. It highlights the product's benefits, such as supporting focus, memory, and reaction time, and shows both a single-serving packet and a box containing 30 packets. # Brand positioning Onnit is presented as a provider of cognitive support drink mixes, specifically highlighting their Alpha Brain Instant product. The brand emphasizes functional benefits such as focus, memory, and reaction time, positioning itself as a solution for those seeking cognitive enhancement. The brand's packaging and product presentation are clean and modern, suggesting a focus on efficacy and convenience. Onnit appears to be targeting consumers who are health-conscious and looking for a convenient way to support their cognitive functions. # Product The product featured is Onnit's Alpha Brain Instant cognitive support drink mix in peach flavor. It is available in single-serving packets and boxes containing 30 packets. The drink mix is designed to support focus, memory, and reaction time. The packaging highlights that it is peach flavored with other natural flavors. The product is presented as a dietary supplement, emphasizing its role in supporting cognitive functions. The packaging also includes the net weight of the product, with each packet containing 0.13 oz (3.6g) and the entire box containing a net weight of 3.8 oz (108g). # Visual style The ad features a clean and modern visual style with a focus on product presentation. The use of bright colors and clear typography enhances scannability. The overall aesthetic is professional and informative, designed to appeal to health-conscious consumers. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Convenient cognitive support in a drink mix format - Peach flavored for enjoyable consumption - Supports focus, memory, and reaction time # Benefits - Supports focus - Supports memory - Supports reaction time # Features - HELPS SUPPORT FOCUS - HELPS SUPPORT MEMORY - HELPS SUPPORT REACTION TIME - PEACH FLAVORED - WITH OTHER NATURAL FLAVOR # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad begins by showcasing the Onnit Alpha Brain Instant product, immediately establishing the focus on cognitive support. The brand is telling the audience what the product is. - Next, the ad highlights the key benefits of the product, such as supporting focus, memory, and reaction time. The brand is telling the audience why they should care about the product. - Finally, the ad shows the product in both single-serving packet and box formats, emphasizing convenience and availability. The brand is telling the audience how they can purchase the product.

# Ad summary This ad features a bottle of Onnit Total Gut Health dietary supplement. The ad highlights the product's benefits, such as easing occasional bloating, being formulated with pre- and probiotics, and promoting a healthy gut. # Brand positioning Onnit is presented as a provider of health supplements, specifically focusing on gut health. The brand positions itself as a source for daily digestive support, emphasizing the importance of total gut health. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for digestive wellness, promoting a healthy lifestyle through its products. The brand's tone is functional, focusing on the tangible benefits of its supplements. # Product The product featured is Onnit Total Gut Health, a dietary supplement designed to provide daily digestive support. It is formulated with pre- and probiotics to ease occasional bloating and promote a healthy gut. The supplement comes in a black bottle containing 120 capsules. The ad highlights the product's key benefits, such as easing bloating and supporting gut health, making it appealing to individuals seeking digestive wellness. The product aims to address the purchase barrier of digestive discomfort by offering a convenient and effective solution. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is high, with a studio-shot image that emphasizes clarity and detail. The visual motif is a simple product showcase with clear and legible typography. The image treatment includes background removal and color grading to enhance the product's visual appeal. The typography is large and bold, making it easy to read and scannable in-feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of occasional bloating, as highlighted by the text "EASES OCCASIONAL BLOATING". # Value propositions - Total Gut Health: Daily digestive support - Eases occasional bloating - Formulated with pre- and probiotics - Promotes a healthy gut # Benefits - Eases occasional bloating - Promotes a healthy gut - Daily digestive support # Features - Formulated with pre- and probiotics - 120 capsules - Dietary supplement # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image focuses on promoting the Onnit Total Gut Health supplement, highlighting its benefits and features from the brand's perspective. # Storyline - The ad begins by showcasing the Onnit Total Gut Health supplement bottle, immediately establishing the product as the focal point. This is from the brand's perspective, aiming to capture the viewer's attention and introduce the product. - Next, the ad highlights the key benefits of the supplement, such as easing occasional bloating, being formulated with pre- and probiotics, and promoting a healthy gut. This is from the brand's perspective, aiming to inform the viewer about the product's features and benefits. - The ad concludes by reinforcing the product's purpose as a dietary supplement for daily digestive support. This is from the brand's perspective, aiming to solidify the product's positioning and encourage the viewer to consider it as a solution for their digestive health needs.

# Ad summary This ad features a man in a bathroom setting talking about how Onnit's Alpha Brain product helps him stay locked in and concentrate on his work. He tells the viewer that their attention span is not the problem, their system is, and that they can optimize better with the use of Alpha Brain. # Brand positioning The ad presents Onnit as a brand focused on cognitive enhancement and performance optimization. Positioned for those seeking to overcome distractions and improve mental clarity, it aims to occupy a space in the consumer's mind as a tool for productivity and focus. The ad aligns with a functional approach by offering a product that enhances mental capabilities, enabling users to stay locked in, deeply immersed in work, and think clearly under pressure. Onnit stands out by addressing the root cause of distraction and offering a solution that optimizes one's cognitive system, challenging the notion that a short attention span is the problem. # Product The ad features Onnit's Alpha Brain, a dietary supplement designed for daily cognitive support. It is presented as a product to help individuals stay locked in and focused, especially when distractions are everywhere. The supplement claims to support focus, memory, and reaction time. The product is packaged in a black bottle with a black cap, with the label predominantly featuring the words 'Alpha Brain' in bold, orange text. The label includes icons representing its cognitive benefits, such as improved focus, enhanced memory, and reaction time. The product helps the user get deeply immersed in their work and think clearly under pressure. It is intended to help upgrade the user's routine. # Visual style The ad has a polished feel to it, but it is not overly produced. The lighting is natural, and the editing style consists of quick cuts. The pacing is consistent, and the cuts are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02: Your attention span's not the problem, your system is. Text overlay: 00:00–00:02: YOUR ATTENTION SPAN'S NOT THE PROBLEM. / 00:02–00:03: YOUR SYSTEM IS. Visual: 00:00–00:03: The shot is from the chest up of a bald white man in his 40s with a beard. He is wearing a black t-shirt, and he is standing in a bathroom with white tile on the walls. The camera is stationary, and the man is looking directly into the camera. # Funnel stage Consideration # Pain points The pain point being addressed is the struggle to maintain focus and concentration, especially when distractions are present. “My go-to for staying locked in when distractions are everywhere.” # Value propositions - Alpha Brain helps you stay locked in and deeply immersed in your work by supporting focus, memory, and reaction time. - Alpha Brain helps you think clearly under pressure. - Daily cognitive support helps upgrade your routine. # Benefits - Staying locked in when distractions are everywhere - Get deeply immersed in the work - Think clearly under pressure - Upgrade your routine # Features - Daily cognitive support - Helps support focus, memory, reaction time # Call to action None used. # Social proof - “My go-to for staying locked in when distractions are everywhere” – Man 1 (Customer) # Point of view - Brand 100% – The entire ad is told through the voice of the brand representative, who is making a personal product endorsement. # Storyline - 00:00–00:02 The ad begins with a man looking directly at the camera, addressing the viewer. He tells them that their attention span is not the problem, but rather their system is. - 00:02–00:03 He follows up with the statement that the viewer can optimize better. - 00:03–00:04 The ad then cuts to a product shot of the Alpha Brain bottle, as the man introduces the viewer to Alpha Brain by Onnit. - 00:04–00:07 The man returns to the frame, holding the bottle. He says that Alpha Brain is his go-to for staying locked in when distractions are everywhere. - 00:07–00:09 The ad cuts back to a product shot, this time highlighting that it helps him get deeply immersed in the work. - 00:09–00:10 The man adds that the product also helps him think clearly under pressure. - 00:10–00:12 The ad cuts to a shot that shows Alpha Brain capsules. The man tells the viewer to lock in, level up with Alpha Brain. - 00:12–00:13 He closes the ad with a final statement, telling the viewer to upgrade their routine.

# Ad summary This ad is for Onnit nutritional supplements. The ad asks the question, what do you need to level up? Options shown include, clear thinking, physical training, whole-body wellness, and all of the above. Each time an option is chosen, supplements that will assist are shown. The ad then prompts the viewer to take the Onnit quiz for a personal recommendation. # Brand positioning Onnit is presented as a brand that helps individuals achieve peak performance and whole-body wellness through a range of nutritional supplements. The brand aligns with a lifestyle focused on optimizing both mental clarity and physical capabilities, appealing to consumers who value a holistic approach to health and performance. It promotes the idea that overall wellness requires addressing multiple facets of health, not just physical training or mental acuity alone. Onnit positions itself as a provider of comprehensive solutions for those looking to enhance their overall well-being and performance through targeted supplementation. # Product The ad showcases several Onnit nutritional supplements designed to enhance different aspects of health and performance. The products featured include: Alpha Brain Black Label, which is intended to support clear thinking; Creatine, which aids in physical training; Total Human, which supports whole-body wellness; and Grass-fed Whey Protein. The ad implies that each product is formulated to address specific needs related to mental clarity, physical performance, and overall wellness. The inclusion of all products together suggests a holistic approach to health, highlighting Onnit's comprehensive range of supplements to support complete optimization. The ad positions these products as tools to help individuals 'level up' in various aspects of their lives. # Visual style The ad uses a clean and simple visual style with a static, direct presentation of products against a textured background. The editing is straightforward, with immediate cuts between different product displays synchronized with the multiple-choice options. The production quality feels polished, emphasizing clear product visibility and easy-to-read text overlays, which supports a tone that is informative and direct, aimed at users seeking straightforward solutions to their health and wellness needs. The pacing is moderate, driven by the selection of multiple-choice answers, keeping the ad moving at a steady rhythm. # Hooks Spoken: 00:00–00:01: What do you need to level up? Text overlay: 00:00–00:01: ONNIT / 00:00–00:01: WHAT DO YOU NEED TO LEVEL UP? / 00:00–00:01: A: Clear thinking / 00:00–00:01: B: Physical training / 00:00–00:01: C: Whole-body wellness / 00:00–00:01: D: All of the above Visual: 00:00–00:01: The screen displays a multiple-choice question on a light blue textured background. The question reads 'WHAT DO YOU NEED TO LEVEL UP?' with four options: A: Clear thinking, B: Physical training, C: Whole-body wellness, D: All of the above. The Onnit logo is at the top. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of not knowing which supplements are needed to optimize performance and wellness, signaled by the question 'What do you need to level up?' This implies a frustration with the confusion and complexity of choosing the right products for individual needs. # Value propositions - Achieve peak performance through targeted supplements. - Optimize both mental and physical well-being with a range of products. - Comprehensive solutions for those looking to enhance their overall well-being and performance. # Benefits - Enhanced mental clarity - Improved physical performance - Comprehensive wellness support # Features - Alpha Brain Black Label for clear thinking - Creatine for physical training - Grass-fed Whey Protein for physical training - Total Human for whole-body wellness # Call to action TAKE THE QUIZ # Social proof - None used. # Point of view - Brand 100% – The ad is delivered from the brand's perspective, showcasing the products and inviting the viewer to learn more. # Storyline - 00:00–00:01 The ad starts with a multiple-choice question related to wellness. - 00:00–00:01 The question is, 'What do you need to level up?' - 00:00–00:01 The viewer's perspective is engaged through the question. - 00:01–00:01 Option A, 'Clear thinking,' is selected, presenting Onnit's Alpha Brain Black Label as the solution. - 00:02–00:02 The ad continues with Option B, 'Physical training,' displaying Onnit's Creatine and Protein supplements. - 00:03–00:04 Option C, 'Whole-body wellness,' follows, featuring Onnit's Total Human packets. - 00:05–00:06 Finally, Option D, 'All of the above,' showcases all Onnit products together. - 00:07–00:09 The ad concludes with a call to action, inviting viewers to take the Onnit quiz for personalized recommendations.

# Ad summary The ad uses a search bar UI to suggest finding ways to 'level up my mental/physical/daily performance' before presenting Onnit products as the ideal solution. # Brand positioning Onnit is presented as a brand that offers personalized supplement plans to enhance both mental and physical performance. The ad implies Onnit is a performance-driven brand that caters to individuals seeking to optimize their overall well-being through targeted supplementation. The brand pushes against a one-size-fits-all approach by emphasizing personalized solutions. # Product The ad features a range of Onnit supplements including protein, creatine, and Alpha Brain. The protein is grass-fed whey isolate. The creatine is monohydrate. Alpha Brain is marketed for supporting brain function and focus. The ad encourages viewers to take a quiz to receive a personalized supplement plan, addressing the barrier of uncertainty about which supplements are right for them. The ad suggests that Onnit's products are worth trying because they are tailored to individual needs, promising to 'level up' the user's mental and physical performance. # Visual style The ad features a simple, modern aesthetic with a focus on functionality. The editing style is quick and direct, designed to capture attention immediately. The use of text overlays and product shots is timed to the beat of the music, creating a dynamic rhythm. The production quality appears polished, suggesting a professional approach. # Hooks Text overlay: 00:00–00:01 How to level up my mental performan (Search bar) / 00:00–00:01 shortcut: take the ONNIT quiz (Search bar) Visual: 00:00–00:01 Black screen featuring the white 'ONNIT' logo at the top and a white search bar with a magnifying glass on the left. The search bar contains the text 'How to level up my mental performan'. Below the search bar, is the text 'shortcut: take the ONNIT quiz'. Typing sound effects. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the uncertainty and overwhelm in choosing the right supplements to improve mental, physical, and daily performance. The ad visually demonstrates this with the search queries, suggesting a user is seeking specific solutions. # Value propositions - Personalized plans tailored to individual needs - Comprehensive approach to mental and physical well-being # Benefits - Enhance mental performance - Improve physical performance - Optimize daily performance - Support brain function and focus # Features - Personalized supplement plans - Grass-fed whey isolate protein - Creatine monohydrate - Alpha Brain # Call to action TAKE THE QUIZ # Social proof - None used. # Point of view - Customer 100% – The entire ad is framed as a response to a customer's query. # Storyline - 00:00–00:01 The ad opens with a search bar interface, suggesting the user is typing 'How to level up my mental performance'. - 00:00–00:01 This establishes the viewer's perspective as someone actively seeking self-improvement, setting a relatable tone. - 00:01–00:03 The search query changes to 'How to level up my physical performance'. - 00:01–00:03 This broadens the initial scope to include physical well-being, implying Onnit offers comprehensive solutions for both mental and physical optimization. - 00:03–00:05 The search query then shifts to 'How to level up my daily performance'. - 00:03–00:05 This highlights the product's relevance to everyday life, suggesting it is not just for athletes or high-performance individuals. - 00:05–00:11 The ad transitions to a screen displaying 'Get your personal supplement plan now' and a 'Take the quiz' CTA. This presents Onnit's solution as a personalized approach to achieving overall well-being. - 00:05–00:11 Product images are shown to further support the products that are sold by the brand.

# Ad summary This ad uses a question and answer format to introduce Onnit as a brand that can help viewers find the right supplements to reach their goals. # Brand positioning Onnit is presented as a provider of supplements designed to help consumers reach their goals, emphasizing the importance of choosing supplements that align with individual needs. The brand differentiates itself by offering a personalized approach, suggesting that not all supplements are created equal and that tailored solutions are necessary for optimal results. Positioned as a knowledgeable guide in the supplement market, Onnit encourages consumers to take a quiz to discover the products best suited for them, indicating a commitment to science-backed ingredients and effective solutions. The brand aligns with a lifestyle focused on performance and self-improvement, appealing to individuals who seek to optimize their health and fitness through targeted supplementation. # Product The ad showcases a range of Onnit supplements, including: Total Human (presented in both supplement packs and individual capsule form), Alpha Brain (capsules in a small black bottle), Grass-Fed Whey Protein Isolate (vanilla flavored in a large tub), and Creatine (powder in a blue-labeled container). Total Human is shown in two formats, single-use packs and bottles, and appears to be a multivitamin or overall wellness supplement; Alpha Brain is presented as a supplement for focus; Grass-Fed Whey Protein Isolate is a post-workout recovery supplement; and Creatine is for strength and muscle support. The ad also promotes a quiz designed to match customers with the supplements that will help them reach their goals. # Visual style The ad has a clean, modern aesthetic with a dark color scheme and bright white text, which makes the text easy to read. The product visuals are clear and well-lit, conveying a sense of quality and trustworthiness. The editing is simple with static shots and basic transitions. The pacing is moderate, with each screen of text held long enough for viewers to read and process the information. # Hooks Spoken: 00:00–00:02 Do your supplements fit your goals? Text overlay: 00:00–00:02 DO YOUR SUPPLEMENTS fit YOUR GOALS? Visual: 00:00–00:02 An abstract background with a dark blue hue and white lines that suggest depth, texture, or movement. The text overlay 'DO YOUR SUPPLEMENTS fit YOUR GOALS?' is displayed in large, bold white letters. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration of using supplements that don't effectively support one's goals, questioning, 'Do your supplements fit your goals?' # Value propositions - Taking the Onnit quiz and using Onnit supplements with science-backed ingredients will help you 'level up' and reach your goals. # Benefits - Find supplements that fit your goals - Level up # Features - Total Human packs - Alpha Brain capsules - Protein Grass-Fed Vanilla - Creatine powder - Science-backed ingredients # Call to action TAKE THE QUIZ # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, highlighting the brand's ability to help you find the right supplements for your goals. # Storyline - 00:00–00:02 The ad opens with a question about supplement effectiveness. - 00:00–00:02 The question captures the viewer's attention, setting the stage for Onnit to offer a solution by suggesting that many people might not be using the right supplements for their goals. - 00:02–00:04 The ad shifts to promoting the Onnit quiz as a tool to find personalized supplement recommendations. - 00:02–00:04 This transition presents Onnit as the solution by offering a way to identify the most effective supplements for individual needs. - 00:04–00:06 The ad reinforces the quality of Onnit supplements by highlighting that they contain science-backed ingredients. - 00:04–00:06 By emphasizing the scientific basis of their ingredients, Onnit aims to build trust and credibility, positioning their products as more than just trendy supplements. - 00:06–00:09 The ad concludes with a call to action to 'level up' and take the quiz. - 00:06–00:09 This final message is an invitation to improve and optimize one's supplement routine, reinforcing the idea that Onnit can help viewers achieve their health and fitness goals.

# Ad summary This image ad promotes Onnit's Alpha Brain Neuro Gummies, highlighting their benefits for focus, alertness, and cognitive function. It features a product shot with key ingredients and a 20% off sitewide offer. # Brand positioning Onnit is presented as a brand focused on cognitive enhancement and overall brain health. The brand positions itself as a provider of supplements that support focus, alertness, and mental acuity. The brand aligns with a lifestyle of high performance and mental clarity, appealing to individuals seeking to optimize their cognitive abilities. Onnit appears to follow category norms by highlighting functional benefits and key ingredients, but differentiates itself through its specific focus on 'neuro' enhancement and a modern, scientific approach. # Product The product being advertised is Onnit's Alpha Brain Neuro Gummies, designed to support daily brain health. These gummies are citrus punch flavored and come in a package containing 90 gummies. The product is for individuals looking to enhance their focus, alertness, and overall cognitive function. Key features include supporting brain health, promoting mental speed, and being made with Omega-3 EPA & DHA. The ad addresses the purchase barrier by offering a 20% off sitewide discount, making the product more accessible and appealing to potential customers. # Visual style The ad features a clean and modern visual style with a focus on product presentation and key ingredients. The production quality is highly polished, with studio-shot product photography and clear typography. The visual motifs include circular ingredient callouts and a simple color palette. The image treatment includes background removal and subtle color grading. The typography is large and bold, enhancing scannability in-feed. # Hooks Headline: STAY FOCUSED.⁺ STAY ALERT.⁺ STAY AHEAD.⁺ # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Enhance focus and alertness with key ingredients like Algal Omega-3, Zeaxanthin & Lutein, and Caffeine. # Benefits - Supports brain health - Promotes mental speed - Made with Omega-3 EPA & DHA # Features - Algal Omega-3 EPA & DHA - Zeaxanthin & Lutein - Caffeine # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present in the top caption, the offer, and the product block, as it promotes the product's benefits and features. # Storyline - The ad opens with a direct appeal to the viewer's desire for enhanced cognitive function, with the text "STAY FOCUSED. STAY ALERT. STAY AHEAD." This is told from the brand's perspective, setting the stage for how the product can help achieve these states. - The brand then immediately presents a limited-time offer of "20% OFF SITEWIDE," creating a sense of urgency and incentivizing immediate purchase. - The ad then transitions to a product-focused segment, showcasing the Onnit Alpha Brain Neuro Gummies packaging and highlighting key ingredients such as Algal Omega-3 EPA & DHA, Zeaxanthin & Lutein, and Caffeine. This is told from the brand's perspective, providing information about the product's composition and benefits.

# Ad summary This image ad for Onnit Alpha Brain Neuro Gummies highlights the product's key ingredients and offers a discount on the first subscription. # Brand positioning Onnit is presented as a brand focused on cognitive enhancement and overall brain health. The brand aims to occupy the space of a premium supplement provider, offering products designed to improve focus, alertness, and cognitive function. The brand aligns with a lifestyle of high performance and mental acuity, targeting individuals who seek to optimize their cognitive abilities. The brand positioning is both functional, emphasizing the ingredients and their benefits, and emotional, appealing to the desire for enhanced mental performance and a competitive edge. # Product The product being advertised is Onnit Alpha Brain Neuro Gummies, a dietary supplement designed to support brain health. These gummies are citrus punch flavored and come in a package containing 90 gummies. The product is for individuals looking to improve their focus, alertness, and overall cognitive function. Key ingredients highlighted include Algal Omega-3 EPA & DHA, Zeaxanthin & Lutein, and Caffeine. The USPs include supporting brain health, supporting mental speed, and being made with Omega-3 DHA. The ad addresses the purchase barrier of cost by offering 30% off the first subscription, making it more accessible for potential customers to try the product. # Visual style The ad has a clean and modern visual style with a focus on product presentation and key ingredients. The production quality appears to be highly polished, with studio-shot lighting and a dark, textured background. The visual motifs include circular graphics to highlight ingredients and clear typography for messaging. The image treatment involves background removal and color grading to create a cohesive and appealing look. The style aims to be scannable and attention-grabbing in a social media feed. # Hooks Headline: STAY FOCUSED.+ STAY ALERT. + STAY AHEAD.+ # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of difficulty focusing and maintaining alertness, as signaled by the phrases "STAY FOCUSED" and "STAY ALERT." # Value propositions - 30% OFF FIRST SUBSCRIPTION # Benefits - Supports brain health - Supports mental speed - Made with Omega-3 DHA # Features - Algal Omega-3 EPA & DHA - Zeaxanthin & Lutein - Caffeine - Citrus Punch Flavored - 90 Gummies # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and an offer to encourage purchase. # Storyline - The ad starts by stating the desired outcomes of using the product: "STAY FOCUSED. STAY ALERT. STAY AHEAD." This message is conveyed from the brand's perspective, setting the stage by highlighting the benefits of enhanced cognitive function and capturing the viewer's attention with the promise of improved mental performance. - Next, the ad presents an offer: "30% OFF FIRST SUBSCRIPTION." This is communicated from the brand's perspective, incentivizing potential customers to try the product by reducing the initial cost and encouraging a subscription, which can lead to long-term use. - The ad then showcases the product itself, Onnit Alpha Brain Neuro Gummies, along with key ingredients: Algal Omega-3 EPA & DHA, Zeaxanthin & Lutein, and Caffeine. This part of the story is told from the brand's perspective, providing information about the product's composition and highlighting the ingredients that contribute to its cognitive-enhancing effects.

# Ad summary This ad promotes Onnit Creatine+ as a supplement to support muscle growth and brain health. It features an image of the product against a backdrop of a skier on a snowy mountain, emphasizing the brand's association with high performance and active lifestyles. The ad includes a limited-time offer of 30% off the first subscription order to encourage immediate purchase. # Brand positioning Onnit is presented as a premium brand focused on optimizing both physical and cognitive performance. The brand aligns with a lifestyle of high achievement, health, and wellness, targeting individuals who are serious about their fitness and mental acuity. The ad positions Onnit as a provider of advanced supplements that go beyond basic nutrition, offering products that support muscle growth and brain health. The brand's positioning is both functional, emphasizing the performance benefits of its products, and aspirational, aligning with a lifestyle of peak performance. # Product The featured product is Onnit Creatine+, a dietary supplement designed to support muscle growth and brain health. It is presented as a creatine monohydrate formula that promotes lean muscle gains, supports the brain's cellular energy, and promotes strength and power. The product is packaged in a black jar with a blue label, highlighting its key benefits. The ad addresses the purchase barrier by offering 30% off the first subscription order, incentivizing customers to try the product. The product is for individuals looking to enhance their physical and cognitive performance through supplementation. # Visual style The ad features a clean and modern visual style with a focus on product visibility and clear messaging. The production quality is high, with professional photography and graphic design. The image treatment includes color grading to enhance the blue tones and create a sense of energy and dynamism. The typography is large and bold, ensuring scannability in the feed. The ad contrasts the product with an active lifestyle, suggesting that it is designed for high-performance individuals. # Hooks Headline: TRAIN SMARTER # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Support muscle growth & brain health with Onnit Creatine+ # Benefits - Promotes lean muscle gains - Supports the brain's cellular energy - Promotes strength and power # Features - Creatine Monohydrate # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the benefits of its product and offering an incentive to purchase. # Storyline - The ad opens with the headline "TRAIN SMARTER," immediately setting the tone and intention of the ad. The brand is telling the audience that its product is designed to help them optimize their training regimen. - The ad continues by stating that the product will "SUPPORT MUSCLE GROWTH & BRAIN HEALTH WITH ONNIT CREATINE+". The brand is telling the audience the benefits of the product. - The ad concludes by offering "30% OFF FIRST SUBSCRIPTION ORDER". The brand is telling the audience to purchase the product.

# Ad summary This ad promotes Onnit Alpha Brain Neuro Gummies with a 30% off first subscription order. The ad features a person skiing down a mountain, interspersed with shots of the product and text overlays highlighting the benefits of the gummies. # Brand positioning Onnit is presented as a brand focused on optimizing brain health and mental performance through its supplements. The brand aligns with a lifestyle of high performance and mental clarity, suggesting its products are for individuals who want to stay sharp and focused, even under pressure. The brand positioning is both functional, emphasizing performance and mental acuity, and emotional, aligning with feelings of being 'locked in' and mentally sharp. # Product Onnit Alpha Brain Neuro Gummies are dietary supplements designed to support brain health, promote mental speed, and aid focus. The gummies are citrus punch flavored and come in a package of 90. The product aims to sharpen focus, boost energy, and support brain and eye health. The ad addresses the need to stay locked in under pressure, suggesting these gummies can help overcome mental fatigue or lack of focus. # Visual style The ad has a polished commercial aesthetic with a mix of action shots and product displays. The editing style includes quick cuts and static shots. The pacing is consistent, with cuts timed to the music beats. The visual motifs include the use of text overlays to highlight key benefits and offers. # Hooks Text overlay: 00:00–00:04: THE PRESSURE BUILDS. / 00:00–00:04: I STAY LOCKED IN. / 00:00–00:04: 30% OFF* Visual: 00:00–00:04: A person is skiing down a snow-covered mountain. The sky is blue, and the mountain is in the background. The person is wearing dark clothing and skis. The camera follows the skier as they descend. Text overlays are present: 'THE PRESSURE BUILDS. I STAY LOCKED IN.' and '30% OFF'. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of struggling to stay focused and perform under pressure. 'THE PRESSURE BUILDS. I STAY LOCKED IN.' # Value propositions - 30% off first subscription order # Benefits - Sharpen focus - Boost energy - Support brain & eye health # Features - Citrus punch flavored - 90 gummies - Supports brain health - Promotes mental speed - Aids focus & mental clarity # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:04 The ad opens with a person skiing down a snow-covered mountain. - 00:00–00:04 Text overlays appear, stating 'THE PRESSURE BUILDS. I STAY LOCKED IN.' and '30% OFF'. - 00:04–00:08 The scene transitions to a black background with the product package in the center. - 00:04–00:08 Additional text overlays appear, highlighting '30% OFF 1ST SUBSCRIPTION ORDER', 'SHARPEN FOCUS', 'BOOST ENERGY', and 'SUPPORT BRAIN & EYE HEALTH'.

# Ad summary This ad from Onnit promotes their supplement line by prompting users to take the Onnit quiz to find the right supplements to level up their performance. # Brand positioning Onnit is presented as a brand focused on optimizing human performance through supplements. The ad promotes the idea that individuals can "level up" their performance with the right supplements, suggesting a functional brand positioning centered on effectiveness and results. The brand offers a range of products like protein, creatine, and supplements for overall human health. By offering a quiz to help customers find the right supplements, Onnit aims to simplify the process and provide personalized solutions, suggesting a commitment to customer-centricity and tailored experiences. # Product The ad features a variety of Onnit supplements, including: Total Human, Alpha Brain Black Label, Protein Grass-Fed (whey isolate), and Creatine. Total Human is implied to be an everyday supplement pack. Alpha Brain Black Label is a nootropic supplement. The Whey Isolate Protein Grass-Fed is Vanilla flavored. The creatine is unflavored. The products are for individuals looking to optimize their performance and overall well-being. The primary benefit highlighted is the ability to "level up" one's performance by finding the right supplements tailored to individual needs. By offering a quiz, the ad addresses the potential barrier of uncertainty or confusion about which supplements are most suitable for a person's goals. # Visual style The ad uses a high-contrast visual style, with a dark background and bright white text. The layout is simple and clean, with the product images arranged neatly in the center. The overall aesthetic is modern and performance-oriented. # Hooks Headline: LEVEL UP YOUR PERFORMANCE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding the right supplements by offering a quiz to help customers identify the products that best suit their needs. The text "FIND THE RIGHT SUPPLEMENTS TO LEVEL UP YOUR PERFORMANCE" implies the struggle of not knowing which supplements to choose to achieve optimal results. # Value propositions - Whey Isolate protein is easily digestible and gut friendly - Take the quiz to find the right supplements # Benefits - Find The Right Supplements To Level Up Your Performance # Features - Protein Grass-Fed - Whey Isolate - Easily Digestible - Gut-Friendly Protein - Dairy Free - Paleo Friendly - Vanilla Flavour # Call to action TAKE THE ONNIT QUIZ # Social proof - None used. # Point of view - Brand: The Onnit brand is shown in the top left corner. - Customer: The text "FIND THE RIGHT SUPPLEMENTS TO LEVEL UP YOUR PERFORMANCE" speaks from the customer perspective. # Storyline - The ad opens with a statement about finding the right supplements to improve performance, with the intention of grabbing the attention of users who are trying to improve their fitness or athletic performance. The brand is making a claim about performance optimization. - Next, the ad displays a range of Onnit supplements. The intention is to showcase the breadth of the Onnit product line and establish the brand as a go-to resource for a variety of supplement needs. The brand is showing their product offerings to the audience. - Lastly, the ad invites the user to take the Onnit quiz, with the intention of engaging potential customers and helping them find the right products for their individual goals. The brand is prompting the audience to take action.

# Ad summary This ad features an interactive quiz format asking viewers about their performance needs. It then presents Onnit supplements as solutions to those needs. # Brand positioning Onnit is presented as a premium supplement brand focused on holistic performance enhancement, including cognitive function, physical fitness, and overall well-being. The brand positions itself as a provider of high-quality, natural products tailored for those seeking comprehensive support for their active lifestyles. The ad showcases a commitment to providing diverse solutions, as indicated by the variety of supplements displayed. # Product The ad features a range of Onnit supplements aimed at supporting different areas of performance. These include: Total Human, a complete daily supplement pack for overall health; Alpha Brain Black Label, a nootropic designed to enhance cognitive function; Whey Isolate Protein Grass-Fed, a protein powder promoting muscle recovery and growth; and Creatine Monohydrate, a supplement known for boosting strength and power output. The ad addresses the purchase barrier of uncertainty by encouraging viewers to take a quiz to identify their specific needs. # Visual style The ad employs a clean and modern design with a quiz-style interface. The product images are well-lit and professionally shot, conveying a sense of quality. The background uses a blurry blue and white swirl pattern. # Hooks Headline: WHICH PERFORMANCE AREA NEEDS SUPPORT? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is uncertainty about which supplements are needed to improve performance in specific areas. This uncertainty is signaled by the quiz format asking, 'Which performance area needs support?' # Value propositions - Onnit offers a range of supplements to support various performance areas, making it easy to customize your supplement regimen. - The interactive quiz helps you identify your specific needs, guiding you towards the right Onnit products. # Benefits - Supports cognitive function - Enhances physical performance - Promotes overall health # Features - Clear thinking - Physical training - Whole-body wellness # Call to action TAKE THE ONNIT QUIZ # Social proof - None used. # Point of view - Customer: The quiz format is designed from the customer's perspective, prompting self-reflection on personal performance needs. # Storyline - The ad starts by asking, 'Which performance area needs support?' framed as a question directly to the viewer, creating a sense of personal engagement. The brand uses this to draw the viewer in and make them consider their own needs. - The ad provides multiple-choice options (Clear thinking, Physical training, Whole-body wellness, All of the above) which encourage the viewer to self-assess. This helps them to identify with at least one of the potential problem areas and engages them further. - The ad prompts the viewer to 'Take the Onnit Quiz,' presenting Onnit as a solution provider. This progresses the narrative towards product discovery and directs the viewer to explore Onnit's offerings. - The ad features a product showcase, displaying a range of Onnit supplements (Total Human, Alpha Brain Black Label, Whey Isolate Protein Grass-Fed, and Creatine Monohydrate). This visually confirms Onnit's role as a comprehensive provider of performance-enhancing products.