How Orgain Advertises on Meta

# Ad summary This ad promotes Orgain Organic Protein powder. The ad highlights the product's benefits, such as managing hunger, supporting muscle recovery, containing no artificial sweeteners, and supporting digestion. # Brand positioning Orgain is presented as a health-conscious brand that focuses on providing organic and natural protein supplements. The brand positions itself as a provider of clean and nutritious options, emphasizing the absence of artificial sweeteners and the inclusion of organic ingredients. This positions Orgain as a brand that aligns with a healthy lifestyle, appealing to consumers who prioritize natural and wholesome products. The brand aims to occupy a space in the consumer's mind as a reliable and trustworthy source of organic protein, differentiating itself from competitors that may use artificial additives. # Product The product being advertised is Orgain Organic Protein powder. It is a protein supplement designed to help manage hunger, support muscle recovery, and aid digestion. The powder is made with organic ingredients and contains no artificial sweeteners. The product label highlights that it contains 150 calories, 21 grams of protein, and less than 1 gram of sugar per serving. The ad emphasizes the product's health benefits and natural composition, making it appealing to health-conscious consumers looking for a clean and effective protein source. The vanilla flower shown on the product label suggests a vanilla flavor. # Visual style The ad features a clean and minimalist visual style with a focus on the product. The use of a gradient background and simple text callouts creates a straightforward and informative presentation. The overall aesthetic is modern and health-focused, aligning with the brand's positioning. # Hooks Headline: THE UPGRADE YOUR ROUTINE NEEDED # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing a healthy and effective way to manage hunger and support muscle recovery without artificial sweeteners. The ad copy states, "Helps manage hunger" and "No artificial sweeteners." # Value propositions - The Orgain Organic Protein powder offers a convenient and healthy way to manage hunger and support muscle recovery with the added benefit of being free from artificial sweeteners and supporting digestion. # Benefits - Helps manage hunger - Muscle support & recovery - No artificial sweeteners - Supports digestion # Features - Helps manage hunger - Muscle support & recovery - No artificial sweeteners - Supports digestion # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits to the audience. # Storyline - The ad begins by introducing the Orgain brand and its Organic Protein powder, immediately setting the stage for a product-focused narrative. The brand is telling the audience that it offers a protein powder that is organic and beneficial for health. - The ad highlights the key benefits of the protein powder, such as managing hunger, supporting muscle recovery, containing no artificial sweeteners, and supporting digestion. The brand is telling the audience about the functional advantages of its product, emphasizing its health benefits and natural composition. - The ad concludes by visually showcasing the product and its key attributes, reinforcing the message that Orgain Organic Protein powder is a healthy and effective protein supplement. The brand is telling the audience that its product is a reliable and trustworthy option for those seeking a clean and nutritious protein source.

# Ad summary This ad promotes Orgain Organic Protein powder as an easy way to improve wellness. The ad highlights the product's benefits, such as managing hunger, supporting muscle recovery, and aiding digestion, while also emphasizing that it contains no artificial sweeteners. # Brand positioning Orgain is presented as a health and wellness brand focused on providing organic and natural protein solutions. The brand positions itself as a provider of products that support a healthy lifestyle without artificial additives. The emphasis on organic ingredients and health benefits suggests a brand that appeals to health-conscious consumers looking for clean and effective supplements. Orgain aims to occupy the space of a trusted, natural, and convenient wellness solution in the consumer's mind. # Product The product featured is Orgain Organic Protein powder, specifically vanilla flavored. It is a protein supplement designed to help manage hunger, support muscle recovery, and aid digestion. The powder contains 21 grams of protein and 1 gram of sugar per serving, with only 150 calories. A key selling point is that it contains no artificial sweeteners. The product is packaged in a white plastic jar with a green lid, and a scoop of the powder is shown next to the jar, implying ease of use and preparation. The ad highlights the product as a simple and effective way to enhance one's wellness routine. # Visual style The ad features a clean and minimalist visual style with a focus on the product. The production quality is high, with studio-shot lighting and a simple background. The color palette is soft and inviting, with light blue and green tones. The typography is clean and legible, and the overall design is well-organized and easy to scan. The ad uses a product-focused layout with clear callouts and visual cues to highlight key benefits. # Hooks Headline: YOUR EASIEST WELLNESS WIN # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a convenient and healthy way to supplement one's diet with protein, without artificial additives. The phrase 'No artificial sweeteners' directly counters the concern that many protein powders contain unhealthy ingredients. # Value propositions - Easy wellness: The product is positioned as an easy way to improve wellness, suggesting convenience and simplicity. - Natural health: The emphasis on organic ingredients and the absence of artificial sweeteners appeal to health-conscious consumers seeking natural products. # Benefits - Helps manage hunger - Muscle support & recovery - Supports digestion # Features - 21g protein - 1g sugar - No artificial sweeteners # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the features and benefits of Orgain Organic Protein powder. # Storyline - The ad starts by introducing Orgain Organic Protein powder as 'YOUR EASIEST WELLNESS WIN,' immediately positioning the product as a simple solution for improving overall health. The brand is telling the audience that incorporating this product into their routine is an easy way to achieve wellness goals. - Next, the ad highlights three key benefits of the protein powder: 'Helps manage hunger,' 'Muscle support & recovery,' and 'Supports digestion.' The brand is telling the audience about the functional advantages of the product, emphasizing its role in supporting various aspects of health. - Finally, the ad emphasizes that the protein powder contains 'No artificial sweeteners,' addressing a common concern among health-conscious consumers. The brand is telling the audience that the product is a clean and natural option, free from unwanted additives.

# Ad summary A father and daughter duo promote Orgain Kids Protein Shakes. The father starts the video by saying that if his daughters can convince parents to buy the shakes, their kids will think they are heroes. The daughter then lists the ingredients in the shake and says that it is the best drink ever and that you have to buy it right now. # Brand positioning Orgain is presented as a brand that offers healthy and delicious protein shakes for kids. The brand is positioned as a solution for parents who want to provide their children with nutritious options that they will actually enjoy. The ad emphasizes the taste and appeal of the shakes to children, suggesting that Orgain aims to make healthy eating fun and accessible for kids. The brand aligns with values of health, convenience, and kid-friendly taste, pushing against the norm of unhealthy or unappealing kids' snacks. The brand positioning is both functional (providing protein and nutrients) and emotional (making kids happy and parents feel good about their choices). # Product Orgain Kids Protein Shakes are organic shakes designed for children. The shakes come in a carton and are presented as a healthy and delicious option for kids. The ad highlights that the shakes contain ingredients like kale, spinach, bananas, apples, blueberries, and raspberries. The USPs of the product are its organic nature, the inclusion of fruits and vegetables, and its appealing taste for children. The ad shows the product being consumed by a young girl who expresses how much she enjoys it, emphasizing its kid-friendly taste. The ad addresses the purchase barrier of kids not liking healthy foods by showcasing a child who loves the product and encourages others to buy it immediately. # Visual style The ad has a casual, UGC-style aesthetic with handheld camera work and natural lighting. The editing style is simple with quick cuts between shots, maintaining a consistent pace throughout the video. The production quality is low-fi, giving it an authentic and relatable feel. The visual motifs include close-up shots of the product and the girl's expressions, emphasizing her enjoyment and endorsement. The audio-visual sync is loose, with the cuts and text overlays generally aligning with the spoken content but not precisely timed to music beats. # Hooks Spoken: 00:00–00:07: So there's all these parents out there that are going to see this video, if you guys can convince the parents, their kids will be like oh my gosh Ozzy and Stella are heroessss Text overlay: 00:00–00:07: POV my daughters knock on your door to sell you Orgain Kids Shakes (Caption box) / 00:00–00:02: So there's all these parents out there (Caption box) / 00:01–00:03: that are going to see this video (Caption box) / 00:03–00:04: if you guys can convince the parents (Caption box) / 00:04–00:06: kids will be like oh my gosh Ozzy (Caption box) / 00:05–00:07: and Stella are heroessss (Caption box) Visual: 00:00–00:02: The shot is inside a golf cart, with a man wearing a white t-shirt and a camouflage hat looking at the camera. In the background, there are skis leaning against the wall and a glimpse of a black car in a garage. The camera is handheld and slightly shaky, giving it a casual, vlog-style feel. / 00:02–00:07: The man is now holding a young girl with blonde hair and a pink floral dress. She makes a funny face and then smiles, holding up an Orgain Kids Protein shake. The camera is still handheld and close-up, focusing on the girl and the product. # Funnel stage Consideration # Pain points The ad implies that parents struggle to find healthy foods that their kids will actually enjoy. The daughter says that the shake is "so yummy" and that you "have to buy dis right nowww," suggesting that the product solves the problem of kids not liking healthy foods. # Value propositions - Healthy and delicious protein shakes for kids - Organic ingredients - Kid-friendly taste # Benefits - Kids will think Ozzy and Stella are heroes # Features - Organic - Contains kale - Contains spinach - Contains bananas - Contains apples - Contains blueberry - Contains raspberry # Call to action None used. # Social proof - "They're so good" – Female 1 (Customer) - "So, so good" – Female 1 (Customer) - "I never ever want to run out of these" – Female 1 (Customer) - "It's so yummy an u hav to buy dis right nowww" – Female 1 (Customer) - "really really you have to get it" – Female 1 (Customer) - "It's the best best best drink ever" – Female 1 (Customer) # Point of view - Customer 80% – The ad is primarily told from the perspective of a young girl who is a user of the product, giving her personal endorsement and highlighting her enjoyment. - Brand 20% – The father introduces the product and sets up the premise, acting as the official voice of the brand. # Storyline - 00:00–00:07 The father starts the video by sitting in a golf cart and addressing the camera, setting up the premise that his daughters are trying to sell Orgain Kids Shakes. - 00:02–00:07 He explains that if his daughters can convince parents to buy the shakes, their kids will think they are heroes, framing the product as a way for kids to see their peers as heroes. - 00:07–00:12 The daughter takes over, holding the shake and saying it's "so good," reinforcing the idea that kids love the taste. - 00:13–00:16 The daughter states that she never wants to run out of the shakes, emphasizing her personal enjoyment and dependence on the product. - 00:16–00:22 She then says that it's so yummy and you have to buy it right now, creating a sense of urgency and direct appeal to the viewer. - 00:22–00:29 She continues to say that it's the "best, best, best drink ever," reinforcing the product's superior quality and taste. - 00:29–00:38 The daughter lists the ingredients in the shake, including kale, spinach, bananas, apples, blueberries, and raspberries, highlighting the healthy components of the product. - 00:38–00:40 The daughter makes a silly face, ending the video on a playful note.

# Ad summary A father compares regular chocolate milk to Orgain Kids Protein organic nutritional shake in chocolate flavor. He has his daughter try both and tell him which one tastes better. She chooses the Orgain Kids Protein shake. # Brand positioning Orgain Kids Protein is presented as a healthy alternative to regular chocolate milk. The brand is positioned as a provider of organic nutritional shakes for kids, emphasizing the health benefits without sacrificing taste. The ad aligns with a lifestyle that prioritizes children's health and nutrition, pushing against the norm of sugary, less nutritious chocolate milk options. The brand positioning is both functional, highlighting the nutritional aspects, and emotional, appealing to parents who want the best for their children. # Product Orgain Kids Protein organic nutritional shake in chocolate flavor is a healthy alternative to regular chocolate milk. It is designed for kids and contains 8g of protein, 3g of fiber, and 22 vitamins and minerals. The shake is organic and grass-fed. The ad addresses the purchase barrier of taste by having a child choose the Orgain Kids Protein shake over regular chocolate milk, implying that it tastes better despite being healthier. The ad tells the viewer that this product is worth trying because it is a nutritious and delicious option for kids. # Visual style The ad has a UGC feel, with natural lighting and simple editing. The production quality is casual, supporting the tone of a parent sharing their experience. The pacing is consistent, with static shots and smooth transitions. The audio and visual elements are synced, with cuts timed to voiceover lines. # Hooks Spoken: So right here I have regular chocolate milk Text overlay: so right here I have regular chocolate milk Visual: 00:03–00:07: The man holds up a carton of Orgain Kids Protein shake. He states that one cup contains regular chocolate milk. # Funnel stage Consideration # Pain points Parents want to give their children healthy options, but kids often prefer less nutritious, sugary drinks like regular chocolate milk. # Value propositions - Healthy and delicious option for kids - Nutritious shake that tastes better than regular chocolate milk # Benefits - Healthy alternative to regular chocolate milk - Nutritious shake for kids # Features - 8g protein - 3g fiber - 22 vitamins & minerals - Organic - Grass-fed # Call to action None used. # Social proof - "I like this one this one tastes better" – Female 1 (Daughter) # Point of view - Customer 100% – The ad is told from the perspective of a parent and child using the product. # Storyline - 00:00–00:01 A hand pours chocolate syrup into a cup of white milk. - 00:01–00:03 00:01–00:03: A man stands behind a kitchen counter with two cups in front of him. He looks at the camera with a questioning expression. - 00:03–00:11 00:03–00:11: The man holds up a cup of chocolate milk and a carton of Orgain Kids Protein shake. He states that one cup contains regular chocolate milk and the other will contain the Orgain Kids Protein shake. - 00:11–00:16 00:11–00:16: The man pours the Orgain Kids Protein shake into the empty cup, drinks directly from the carton, and then looks at the camera with a questioning expression. - 00:16–00:20 00:16–00:20: The man says, "Okay, alright Charlie." - 00:20–00:26 00:20–00:26: The man stands behind his daughter, who is standing at the counter in front of the two cups. He tells her that he has two drinks for her to try and tell him which one tastes better. - 00:26–00:38 00:26–00:38: The daughter tries both drinks and says, "I like this one, this one tastes better," while pointing to the cup containing the Orgain Kids Protein shake. - 00:38–00:45 00:38–00:45: The man looks up in disbelief, then points to the cup of Orgain Kids Protein shake and says, "Did you know this is the healthy one?" - 00:45–00:55 00:45–00:55: Close up of the daughter drinking the Orgain Kids Protein shake. She says, "No, Dad, that's my drink. I just want to drink a little bit more."

# Ad summary This ad features a man and his daughter doing a taste test between regular chocolate milk and Orgain Kids Protein chocolate shake. The daughter chooses the Orgain Kids Protein chocolate shake as the better tasting option, and the man reveals that it is also the healthier option. # Brand positioning Orgain is presented as a brand that offers nutritional shakes for kids. The brand is positioned as a healthy alternative to regular chocolate milk, with the ad highlighting that the Orgain Kids Protein chocolate shake is the healthier option. The brand aligns with values of health and nutrition, while also catering to the taste preferences of children. The brand pushes against the norm of unhealthy chocolate milk by offering a protein-packed alternative. # Product The Orgain Kids Protein chocolate shake is a nutritional shake for kids. It is presented as a healthier alternative to regular chocolate milk. The product is for parents who want to provide their children with a nutritious and tasty drink. The ad highlights that the Orgain Kids Protein chocolate shake is the healthier option compared to regular chocolate milk. The product is shown being consumed by a young girl, indicating that it is suitable for children. The ad addresses the purchase barrier of taste by having the young girl choose the Orgain Kids Protein chocolate shake as the better tasting option. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic. The editing style is simple, with static shots and minimal transitions. The production quality is low-end, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad. # Hooks Spoken: So right here I have regular chocolate milk Text overlay: so right here I have regular chocolate milk Visual: 00:00–00:03: A close-up shot shows a hand pouring a dark liquid into a clear plastic cup filled with white milk. The hand uses a small electric mixer to blend the liquids. The background features a kitchen with light brown cabinets, a stainless steel oven, and a stainless steel refrigerator. / 00:03–00:07: A man with a beard and a black baseball cap stands behind a light beige countertop. In front of him are two clear plastic cups with straws, one filled with chocolate milk and the other empty. He points to the cups and a small carton of Orgain Kids Protein chocolate shake. The background features a kitchen with light brown cabinets, a stainless steel oven, and a stainless steel refrigerator. # Funnel stage Consideration # Pain points Parents want to give their children healthy options, but kids often prefer unhealthy, sugary drinks like chocolate milk. # Value propositions - Healthier alternative to regular chocolate milk that tastes better # Benefits - Healthier option compared to regular chocolate milk # Features - Orgain Kids Protein chocolate shake # Call to action None used. # Social proof - "I like this one this one tastes better" – Female 1 (Customer) # Point of view - Customer 50% – The customer POV is communicated through the daughter's taste test and preference for the product. - Brand 50% – The brand POV is communicated through the man's presentation of the product and its benefits. # Storyline - 00:00–00:03 A man pours a dark liquid into a cup of white milk and mixes it with a small electric mixer. - 00:03–00:11 The man states that he has regular chocolate milk in one cup and will be putting Orgain Kids shake in the other cup. - 00:11–00:20 The man pours the Orgain Kids shake into the other cup, drinks some of it, and says "okay alright Charlie." - 00:20–00:26 The man tells his daughter, Charlie, that he has two drinks for her to try and tell him which one tastes better. - 00:28–00:35 Charlie tries both drinks. - 00:35–00:38 Charlie states that she likes the Orgain Kids shake better. - 00:40–00:45 The man reveals that the Orgain Kids shake is the healthier option. - 00:45–00:55 Charlie drinks more of the Orgain Kids shake and says that it is her drink and she wants to drink a little bit more.

# Ad summary This Orgain ad showcases the company's Organic Protein Powder, specifically calling out that it is plant-based and contains no artificial sweeteners or flavors. # Brand positioning Orgain is presented as a health-focused brand that offers plant-based protein powder free of artificial ingredients. This positioning caters to health-conscious consumers seeking a clean and natural alternative to traditional protein supplements. The emphasis on organic ingredients and the absence of artificial additives suggest a commitment to quality and purity. This brand seeks to occupy the space in the consumer's mind of providing protein solutions that are both healthy and sustainable, appealing to those who prioritize natural and clean eating. # Product The product is Orgain Organic Protein Powder, a protein supplement designed for individuals seeking a plant-based, clean protein source. The ad specifically highlights that it contains no artificial sweeteners or flavors. Each serving contains 150 calories, 21 grams of protein, and less than 1 gram of sugar. It comes in a Creamy Chocolate Fudge flavor, depicted by an image on the product label of a chocolate fudge square with fudge chunks around the side of the protein powder.. The container is a white plastic jar with a green lid and green accents on the label. The ad clearly targets health-conscious consumers looking for a supplement that aligns with their preference for natural and organic products. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is high, with studio-style lighting and a glossy finish on the product and platform. The background is a gradient of blue, providing a clean backdrop that is not distracting. The typography is bold and legible, making it easy to read the key information. The overall aesthetic is designed to convey a sense of health, cleanliness, and quality, aligning with the brand's positioning. # Hooks Headline: PLANT-BASED PROTEIN NO ARTIFICIAL SWEETENERS NO ARTIFICAL FLAVORS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers seeking a protein source that is free from artificial additives and aligns with a preference for natural, plant-based ingredients. The ad calls this out by saying “NO ARTIFICIAL SWEETENERS” and “NO ARTIFICAL FLAVORS”. # Value propositions - Plant-based protein with no artificial ingredients: Offers a healthier and more natural alternative to traditional protein supplements. - Low sugar content: Appeals to health-conscious individuals who are mindful of their sugar intake. # Benefits - Clean protein source - Healthy protein source - Natural protein source # Features - PLANT-BASED PROTEIN - NO ARTIFICIAL SWEETENERS - NO ARTIFICAL FLAVORS - 150 Calories - 21g PLANT BASED Protein - <1g SUGAR # Call to action None used. # Social proof - The red circular tag on the product reads "NEW TASTE" which shows the product has a new improved taste. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the product's features and benefits to attract potential customers. # Storyline - The ad opens by calling out the key features of the protein powder: it's plant-based and free of artificial sweeteners and flavors. This is the brand introducing the product, establishing its core value proposition right away to appeal to health-conscious consumers. - The ad showcases three containers of Orgain Organic Protein Powder arranged on a white platform against a blue backdrop. This is the brand visually emphasizing the product while highlighting its features, giving the audience a clear view of the packaging and its key attributes.

# Ad summary This ad shows a woman promoting Orgain protein shakes as an easy way to get 38g of protein without meal prepping. She pulls the shake out of her refrigerator, shows all the product details, drinks the shake, and highlights all the benefits. # Brand positioning Orgain is presented as a healthy and convenient source of protein that offers a way to increase protein intake without the need for extensive meal preparation. The brand positions itself as health-conscious by emphasizing the use of clean ingredients. It appeals to those seeking simplicity and efficiency in their nutrition, suggesting that it fits into a busy lifestyle. The brand's functional positioning focuses on the performance benefits of its products, such as keeping users feeling full, managing hunger, supporting metabolism, and providing an excellent source of calcium. # Product The Orgain protein shake is a ready-to-drink beverage providing 38 grams of protein per serving. It is designed for individuals looking to increase their protein intake without the hassle of meal prepping. The shake is made with ultra-filtered premium protein and contains 1 gram of sugar. It is free from artificial flavors, sweeteners, and sucralose, with no soy ingredients. It offers 6 grams of BCAAs and is positioned as a convenient, healthy option that keeps you feeling full, helps manage hunger, provides feel-good energy, supports metabolism, and is an excellent source of calcium. The ad features a chocolate fudge flavor and a vanilla flavor. # Visual style The ad has a UGC-style aesthetic, giving it a casual and relatable feel. The editing consists of quick cuts and static shots, creating a straightforward and informational presentation. The video is well-lit with natural light, enhancing the clean and healthy vibe. The pacing is moderate, with cuts timed to coincide with text overlays. # Hooks Spoken: 00:00–00:02 How I get 38g of protein without meal prepping. Text overlay: 00:00–00:15 How I Get 38g of Protein Without Meal Prepping Visual: 00:00–00:02 A woman with curly hair pulled back, wearing a white tank top and black leggings, stands in a kitchen. She is next to a large, matte black refrigerator with silver handles. The kitchen has white cabinets with black hardware and light gray walls. The camera is stationary, capturing her opening the refrigerator. # Funnel stage Consideration # Pain points The central pain point is the inconvenience and time commitment associated with preparing high-protein meals, as implied by the phrase “without meal prepping.” # Value propositions - 38g of protein without meal prepping - Ultra-filtered premium protein - Only 1g of sugar # Benefits - Keeps you feeling full - Helps manage hunger - Feel good energy - Supports metabolism - Excellent source of calcium # Features - 38g protein - 1g sugar - No artificial flavors or sweeteners - Made with ultra-filtered premium protein - No sucralose - No soy ingredients - 6g BCAAs # Call to action None used. # Social proof - None used. # Point of view - Customer 80% – The ad is largely told from the perspective of a customer using and reviewing the product. - Brand 20% – The brand's POV is evident when nutritional information and website information is shown. # Storyline - 00:00–00:02 The ad begins by showing a woman standing in her kitchen next to her refrigerator. The intent is to introduce the concept of obtaining a high amount of protein without the typical meal preparation involved. The audience sees the scene from the woman's perspective. The tone is casual and relatable, as she sets up the premise of her tip. - 00:02–00:04 She opens the refrigerator and reaches for an Orgain protein shake. The message conveys that the protein source is easily accessible and ready for consumption. The POV remains with the woman as she highlights the product. The tone is informative, emphasizing the ease of incorporating the shake into her routine. - 00:04–00:06 The ad showcases the nutritional facts and ingredients of the Orgain protein shake. The intent is to highlight the health benefits and quality of the product's composition. The perspective shifts to focus directly on the product. The tone is factual and transparent, aiming to build trust by providing detailed information about what's inside the shake. - 00:06–00:08 The woman is then shown taking a sip of the Orgain protein shake. The message is to demonstrate how easy and enjoyable it is to consume the product. The audience is viewing it from the woman's perspective as she integrates the shake into her routine. The tone is casual, portraying the shake as a simple and satisfying part of her day. - 00:08–00:12 As she continues to drink the shake, the ad lists several benefits of the Orgain protein shake. The goal is to reinforce the advantages of consuming the shake by highlighting its health benefits. The perspective is from the brand, presenting the product's features. The tone is informative and persuasive, aiming to convince viewers of the shake's value through its functional benefits. - 00:12–00:14 The camera shows multiple bottles of the Orgain shake inside the refrigerator. The message is to highlight that the Orgain protein shake is readily available and comes in different flavors. The audience is viewing it from a neutral brand perspective, showcasing the accessibility of the product. The tone is light and product focused, emphasizing the various flavors available. - 00:14–00:15 The woman is shown holding the Orgain protein shake with the website address showing on the screen. The message is that the Orgain protein shake is available for purchase on the Orgain website. The audience is viewing it from a neutral brand perspective, emphasizing the availability of the product. The tone is direct and product focused, emphasizing the purchasing option available.

# Ad summary This ad features a woman demonstrating Orgain protein shakes as a quick and easy way to get protein. She highlights the high protein content and low sugar content, positioning it as a convenient and healthy option for various occasions like a morning shake, post-workout snack, or after-dinner treat. # Brand positioning Orgain positions itself as a provider of clean and convenient protein solutions, emphasizing health-conscious choices with high protein content and low sugar. The brand aims to occupy the space of a reliable, health-focused brand that simplifies meeting protein goals without the need for extensive meal prepping or unhealthy ingredients. Orgain aligns with a lifestyle of health and fitness, providing a convenient option without artificial sweeteners or flavors. This brand avoids category norms by providing low sugar products with 38g of protein. The brand is functional, emphasizing performance and simplicity by eliminating the need for meal prep. # Product The Orgain protein shake is a ready-to-drink protein shake that offers 38 grams of protein per serving, designed for individuals looking to meet their protein goals quickly and easily. It contains ultra-filtered milk protein and monk fruit extract, has no artificial sweeteners or flavors, and no sucralose. The shake features 1 gram of sugar and 6 grams of BCAAs, while being soy-free, corn gluten-free, and gluten-free. This product is positioned as a convenient solution for various occasions, including a morning shake, post-workout snack, or an after-dinner treat. The ad addresses the barrier of time and effort required for traditional meal prepping, offering a no-prep, no-excuses solution to meeting protein needs. # Visual style The ad features a bright and clean aesthetic with natural lighting and a focus on product visibility. The editing style includes smooth transitions and static shots, giving a polished feel while maintaining a UGC look. The pacing is consistent, emphasizing the ease and convenience of the product. # Hooks Spoken: Female 1: Getting my protein goals just got a lot easier thanks to Orgain and their 38 gram protein shake. Text overlay: How I Get 38g of Protein Without Meal Prepping Visual: 00:00–00:02: The camera is focused on a Black woman with curly hair wearing a white tank top and black leggings. She walks toward a black refrigerator in a modern kitchen with white cabinets. Text overlay appears on the screen that says, “How I Get 38g of Protein Without Meal Prepping”. / 00:02–00:06: She opens the refrigerator, revealing several Orgain protein shakes and fresh produce. She takes out an Orgain shake and holds it up to the camera, displaying its label. The label reads, “Orgain, 38g Protein Shake”. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the inconvenience and time-consuming nature of meal prepping to meet protein goals. As stated in the on-screen text “How I Get 38g of Protein Without Meal Prepping” the ad clearly solves how to bypass meal prep. # Value propositions - Convenient and easy way to get 38g of protein without meal prepping - Healthy choice with 1g of sugar, no artificial sweeteners, and 6g of BCAAs # Benefits - Makes getting protein goals easier - Convenient for morning shake, post-workout snack, or treat after dinner - No prep - No excuses # Features - 38g of protein per shake - Ultra-filtered milk protein - Monk fruit extract - No artificial sweeteners or flavors - No sucralose - 1g sugar per serving - 6g BCAAs - No Soy - Corn gluten-free - Kosher Dairy - Gluten Free # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:02 The creator starts by stating that achieving her protein goals has become easier. - 00:02–00:06 She credits Orgain, highlighting their 38-gram protein shake, positioning it as a convenient solution. - 00:06–00:10 The creator highlights key features of the protein shake, including its low sugar and BCAA content, emphasizing health benefits. - 00:10–00:16 She suggests multiple use cases for the protein shake, such as a morning shake, post-workout snack, or after-dinner treat, demonstrating its versatility. - 00:16–00:20 The creator concludes by saying that Orgain has her covered, emphasizing the product's convenience and eliminating excuses for not meeting protein goals.

# Ad summary This ad promotes Orgain's organic, plant-based protein powder. The ad highlights that this product is packed with protein and contains less than 1 gram of sugar and advertises the decadent fudge flavor. # Brand positioning Orgain positions itself as a health-conscious brand that offers organic, plant-based protein options. The brand emphasizes the importance of clean ingredients and nutritional value. This is reflected in the product’s organic certification and the highlighted protein content. Orgain aims to appeal to consumers who are looking for a healthier alternative to traditional protein supplements without sacrificing taste, as highlighted by the decadent fudge flavor. # Product The featured product is Orgain Organic Protein powder, specifically in the decadent fudge flavor. This is a plant-based protein powder that contains less than 1g of sugar. The packaging highlights that it is a protein powder and features a chocolate fudge brownie on the product label. The product is marketed towards individuals seeking a protein supplement made with organic ingredients, a high protein content, and low sugar. # Visual style The ad has a clean, polished, studio-shot aesthetic. The visual motifs include a product-focused presentation, clear typography, and a bright color palette. The image treatment involves background gradients and product-focused lighting to enhance the product's appeal. This high-design style increases scannability in the feed by presenting the product and its benefits clearly and attractively. # Hooks Headline: PLANT-BASED PROTEIN <1g SUGAR DECADENT FUDGE FLAVOR # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the need for a healthy and delicious protein supplement that does not have a lot of sugar. The claim of “<1g SUGAR” serves as a clear solution to this pain point. # Value propositions - Enjoy decadent fudge flavor in a plant-based protein with less than 1g of sugar. # Benefits - Provides a plant-based source of protein - Low sugar content - Offers a rich, decadent taste experience # Features - Plant-based protein - Less than 1g sugar - Decadent fudge flavor # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product's features and benefits from the brand's perspective, highlighting its plant-based nature, low sugar content, and decadent fudge flavor. # Storyline - The ad starts by highlighting the key features of the product: it's plant-based, has less than 1g of sugar, and boasts a decadent fudge flavor. This is included to immediately grab the viewer's attention by highlighting the product's key benefits and unique selling points. The brand is telling the audience what to expect from the product. - The ad then focuses on the Orgain Organic Protein powder itself. This is included to reinforce the brand and product identity, showcasing the packaging and flavor. The brand aims to clearly present the product to the viewer.

# Ad summary This ad features three containers of Orgain Organic Protein Powder in creamy chocolate flavor on a white platform against a teal background. The ad highlights that the product is plant-based, has a creamy chocolate taste, and is USDA organic. # Brand positioning Orgain is positioned as a purveyor of organic, plant-based protein products. The brand seems to cater to health-conscious consumers who do not want to compromise on taste, suggesting that their products provide both health benefits and enjoyable flavor. By highlighting the USDA Organic certification, Orgain emphasizes its commitment to natural and high-quality ingredients. The brand aims to occupy a space in the consumer's mind as a provider of nutritious, delicious, and uncompromisingly healthy protein options. # Product The product featured is Orgain Organic Protein Powder in Creamy Chocolate flavor. It is a plant-based protein powder designed to provide a nutritious and tasty supplement. The product is USDA Organic certified, ensuring it meets organic standards. Each serving contains 150 calories, 21 grams of protein, and less than 1 gram of sugar. The powder is presented as a convenient and healthy option for individuals looking to increase their protein intake without compromising on taste or quality. A key selling point is the creamy chocolate flavor, appealing to those who desire a palatable protein supplement. The image suggests it is suitable for anyone looking to add a boost to their daily nutrition. # Visual style The ad features a clean and polished studio shot. The visual motifs include a focus on the product itself, with clear and simple branding. The image treatment includes background removal and soft shadows. The typography is large and bold, making the text easily readable. The overall style is designed to be scannable and attention-grabbing in a feed. # Hooks Headline: CREAMY CHOCOLATE TASTE ZERO COMPROMISE # Funnel stage Middle of funnel (Consideration) # Pain points Consumers may feel they have to compromise on taste when choosing a healthy, plant-based protein powder. The headline "CREAMY CHOCOLATE TASTE ZERO COMPROMISE" addresses this pain point directly by promising a delicious flavor without sacrificing health. # Value propositions - Plant-based protein with a creamy chocolate taste means you don't have to compromise on health or flavor. - USDA Organic certification ensures high-quality ingredients. # Benefits - CREAMY CHOCOLATE TASTE - ZERO COMPROMISE - USDA ORGANIC # Features - PLANT-BASED PROTEIN # Call to action None used. # Social proof - The USDA ORGANIC certification is displayed, which acts as a third-party endorsement and builds trust by showing the product meets organic standards. # Point of view - Brand: The brand highlights the benefits of the protein powder, such as its plant-based nature, creamy chocolate taste, USDA organic certification, calorie count, and amount of protein and sugar. - External source: The USDA Organic seal provides third-party validation of the product's organic status. # Storyline - The ad starts by highlighting the key benefits of the Orgain Organic Protein Powder: it's plant-based, has a creamy chocolate taste, and requires zero compromise. This immediately conveys the product's main selling points, promising health and flavor without sacrifice. The brand is telling the story, setting the stage for what the product offers. - Next, the image displays three containers of the protein powder on a white platform, emphasizing the product itself. This allows the audience to visually connect with the brand and see exactly what they are getting. This presentation aims to reinforce the brand’s commitment to quality and the tangible nature of the product. The brand is telling the story, showcasing its product. - Finally, the inclusion of the USDA Organic seal adds a layer of credibility and trust. This reinforces the brand's commitment to providing organic and high-quality ingredients. An external source is validating the quality of the product.

# Ad summary This ad uses a reminder notification to highlight the ease of incorporating Orgain Organic Protein into one's diet. It showcases the product's nutritional benefits and versatility through quick, engaging visuals. # Brand positioning Orgain is presented as a health-conscious brand offering organic, plant-based protein powder. The brand emphasizes accessibility and ease of use, positioning itself as a solution for individuals looking to effortlessly meet their protein goals. The brand aligns with a lifestyle focused on wellness and nutrition, pushing against the perception that healthy eating is complicated or time-consuming. The brand positioning is functional, focusing on the simplicity and nutritional benefits of its products. # Product Orgain Organic Protein is a plant-based protein powder designed to help users easily hit their protein goals. The product is highlighted as containing 21 grams of plant-based protein and less than 1 gram of sugar, with only 150 calories per serving. It is presented as a convenient and versatile option for incorporating protein into one's diet. The ad addresses the barrier of perceived difficulty in meeting protein goals by showcasing how easily the protein powder can be added to various foods and drinks. # Visual style The ad has a clean and bright aesthetic with a polished commercial feel. It uses quick cuts and smooth transitions to maintain an engaging pace. The visual motifs include consistent product placement and color coordination with the backgrounds. The pacing is consistent, with cuts timed to match the rhythm of the voiceover. The overall production quality is high, supporting the intended tone of accessibility and trustworthiness. # Hooks Spoken: 00:01–00:09 It's easier than you think to hit your protein goals. Text overlay: 00:00–00:09 Reminder (notification) / 00:02–00:09 It's easier than you think to hit your protein goals (notification) / 00:00–00:09 Decline (notification) / 00:00–00:09 Accept (notification) Visual: 00:00–00:01: A hand holds a container of Orgain Organic Protein powder against a light blue background. A white reminder notification box appears above the container with the text "Reminder" and options to "Decline" or "Accept". / 00:01–00:02: The background changes to brown. A hand with manicured nails reaches towards the container. / 00:02–00:03: The background transitions to a kitchen setting with a white countertop. A woman in a white shirt and red top holds a scoop of protein powder over the Orgain container. Various ingredients like lettuce, strawberries, and cashews are scattered around. / 00:03–00:04: The background changes back to light blue with a light blue platform. A scoop of protein powder sits next to the Orgain container, with the lid off to the side. / 00:04–00:05: The background returns to light blue, and a hand holds the Orgain container again, with the reminder notification still visible. / 00:05–00:06: The background changes to brown, and a hand reaches towards the container. / 00:06–00:07: The background transitions back to the kitchen setting, with the woman holding a scoop of protein powder over the container. / 00:07–00:08: The background changes to light blue with the light blue platform, showing the protein powder and scoop. / 00:08–00:09: The background returns to light blue, and a hand holds the Orgain container with the reminder notification. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of perceived difficulty in achieving daily protein goals. This is signaled by the reminder notification and the reassurance that "It's easier than you think to hit your protein goals." # Value propositions - The ad communicates value by presenting Orgain Organic Protein as a simple and convenient way to meet protein needs, highlighting its nutritional benefits (high protein, low sugar, low calorie) and ease of integration into daily routines. # Benefits - Easily hit your protein goals # Features - Plant-based protein - 21g plant protein - Less than 1g sugar - 150 calories # Call to action None used. # Social proof - None used. # Point of view - Brand 80% – The brand's POV is communicated through product displays, nutritional information, and demonstrations of use. - Customer 20% – The customer's POV is communicated through the reminder notification, suggesting a user-centric approach to health goals. # Storyline - 00:00–00:03 The ad opens with a reminder notification on a phone screen, prompting the viewer to consider hitting their protein goals. - 00:00–00:03 The notification emphasizes that it's easier than one might think to achieve these goals, setting a tone of encouragement and accessibility. - 00:00–00:03 The perspective is from the user of a mobile device, experiencing a reminder notification. - 00:03–00:07 The ad then transitions to show the Orgain Organic Protein powder being used in different scenarios, such as adding a scoop to a smoothie. - 00:03–00:07 This demonstrates the product's versatility and ease of integration into daily routines, reinforcing the message of simplicity. - 00:03–00:07 The perspective shifts to a demonstration of the product, showcasing its practical application. - 00:07–00:09 The ad concludes by reiterating the reminder notification, reinforcing the idea that achieving protein goals is easier than expected with Orgain Organic Protein. - 00:07–00:09 This final message aims to leave the viewer with a sense of empowerment and motivation to take action. - 00:07–00:09 The perspective returns to the user of a mobile device, solidifying the message of ease and accessibility.

# Ad summary This image ad promotes Orgain Organic Protein Powder, highlighting its benefits such as muscle support and recovery, digestion support, and hunger management. It also emphasizes the absence of artificial sweeteners. The ad features a hand holding the product against a bright green background. # Brand positioning Orgain is presented as a health-conscious brand offering organic protein solutions. The brand emphasizes natural ingredients and health benefits such as muscle support, digestion, and hunger management, suggesting a focus on holistic well-being. Orgain distinguishes itself by avoiding artificial sweeteners, aligning with a consumer preference for cleaner, more natural products. The brand appears to occupy a space in the market that appeals to health-aware consumers who seek convenient and nutritious protein options. # Product The product featured is Orgain Organic Protein Powder, a plant-based protein powder designed to support muscle recovery, aid digestion, and manage hunger. The powder is presented in a large white container with a green lid. The on-package label highlights that it contains 150 calories, 21 grams of protein, and less than 1 gram of sugar per serving. The visual of creamy chocolate fudge suggests a palatable flavor. This product appears to be targeted towards individuals seeking a convenient and nutritious way to supplement their protein intake while avoiding artificial sweeteners. # Visual style The ad features a clean, straightforward design with a focus on product features and benefits. The production quality appears highly polished with studio-style lighting and a solid background. A visual motif involves the use of arrows to connect text callouts to the product, drawing the viewer's eye to specific features. The design avoids platform mimicry, opting instead for a bright, product-focused presentation that likely aims for clear scannability in-feed. # Hooks Headline: SCOOP UP THE BENEFITS # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Provides muscle support and recovery. - Helps manage hunger. - Supports digestion. - No artificial sweeteners. # Benefits - Muscle support & recovery - Helps manage hunger - Supports digestion # Features - No artificial sweeteners - 150 calories - 21g protein - <1g sugar # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad communicates the brand's messaging, promoting the product's features and benefits, and visually demonstrating its use. # Storyline - The ad begins by showcasing the Orgain brand logo and the headline, "SCOOP UP THE BENEFITS," immediately positioning the product as advantageous to the viewer. This message is delivered from the brand's perspective, setting the stage for highlighting the product's features and benefits. - The focal point shifts to a hand holding a container of Orgain Organic Protein Powder. This visual aims to familiarize the viewer with the product while implicitly suggesting ease of use. The perspective here is from the brand, illustrating how the product is intended to be handled and presented. - Throughout the image, arrows point from the text to the container calling out specific product benefits, such as "No artificial sweeteners," "Muscle support & recovery," "Helps manage hunger," and "Supports digestion." These highlights are presented from the brand's perspective, educating the viewer about the key advantages of choosing Orgain Organic Protein Powder.

# Ad summary This ad promotes Orgain's organic plant-based protein powder. The ad features a blurred image of the product with a 'Tap to reveal' prompt, suggesting an interactive element. The text highlights the taste and the 21g of organic plant-based protein. # Brand positioning Orgain is presented as a provider of organic protein products. The brand positions itself as a healthy and tasty option for those seeking plant-based protein sources. The focus on 'organic' suggests a commitment to natural ingredients and health-conscious consumers. The brand aims to occupy the space of providing nutritious and delicious protein supplements, appealing to individuals who prioritize both health and taste. # Product The product is Orgain's organic plant-based protein powder. It is designed for individuals seeking a tasty and convenient way to consume 21g of organic plant-based protein. The ad emphasizes the taste of the product, addressing a common concern that healthy protein supplements may not be palatable. The product is presented as a solution for those who want to increase their protein intake with a plant-based and organic option. # Visual style The ad has a clean and minimalist visual style. The blurred image and interactive prompt create a sense of mystery and encourage engagement. The color palette is soft and muted, contributing to a calming and approachable aesthetic. # Hooks Headline: Tap to reveal # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point that many protein supplements don't taste good, which can be a barrier to regular consumption. The phrase 'The tastiest way' directly counters this concern. # Value propositions - The tastiest way to get 21g of organic plant-based protein # Benefits - The tastiest way to get protein # Features - 21g of organic plant-based protein # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad starts with a blurred image of the Orgain protein powder, creating a sense of mystery and intrigue. This is intended to capture the viewer's attention and encourage interaction. The brand is telling the story from a product-centric perspective, aiming to pique interest in the product's features and benefits. - The text 'Tap to reveal' prompts the viewer to interact with the ad, suggesting that tapping will reveal more information or a clearer image of the product. This interactive element is designed to increase engagement and encourage the viewer to learn more. The brand is using this prompt to guide the viewer through the ad experience. - The text 'The tastiest way to get 21g of organic plant-based protein' highlights the key benefits of the product, emphasizing both taste and nutritional value. This is intended to address potential purchase barriers by assuring the viewer that the product is both healthy and delicious. The brand is communicating the product's unique selling proposition from a benefit-oriented perspective.

# Ad summary A woman shares her love for Orgain milk protein shakes. She highlights that they are made with real food-based ingredients and contain no artificial flavors or sweeteners. She also mentions that she likes to buy them in bulk on Amazon because it is the most cost-effective way. # Brand positioning Orgain is presented as a health-conscious brand that prioritizes real, food-based ingredients and avoids artificial additives. The brand aims to occupy a space in the consumer's mind as a provider of nutritious and delicious protein shakes. The brand aligns with values of health, wellness, and convenience, offering a product that supports an active lifestyle. Orgain pushes against the norm of artificial ingredients and sweeteners often found in protein shakes, positioning itself as a healthier alternative. The brand positioning is both functional (providing protein and nutrition) and emotional (offering a delicious and convenient way to support a healthy lifestyle). # Product Orgain milk protein shakes are ready-to-drink protein shakes that come in individual cartons. The shakes are made with real food-based ingredients and contain no artificial flavors or sweeteners. Each shake contains 30g of protein, 160 calories, and 1g of sugar. The shakes are dairy-based, which is a preferred feature for the presenter. The shakes are available for purchase in bulk on Amazon, which is presented as the most cost-effective way to buy them. The shakes are recommended to be stored in the fridge and enjoyed cold. The ad highlights the convenience and deliciousness of the shakes, making them an appealing option for those looking to increase their protein intake. # Visual style The ad has a polished UGC feel, with bright lighting and a clean background. The editing style is simple, with static shots and smooth transitions. The pacing is consistent throughout the ad. The overall aesthetic is clean and modern, which supports the intended tone of health and wellness. # Hooks Spoken: Female 1: Protein is in. / Female 1: Protein is the word on everybody's lips. Visual: 00:00–00:03 The shot is a close-up of a woman holding a box of Orgain protein shakes in front of her. The background is a bright, white kitchen with a shelf and doorway visible. The woman is fair-skinned with long blonde hair and is wearing a beige t-shirt. She is looking directly at the camera and talking. # Funnel stage Consideration # Pain points The ad implies that it can be difficult to get enough protein in one's diet every day. The presenter mentions that she tries to get her weight in protein every day, suggesting that it is a conscious effort. # Value propositions - Cost-effective: Buying in bulk on Amazon is the most cost-effective way to purchase the shakes. - Convenient: Ready-to-drink shakes that are easy to grab and go. - Delicious and Nutritious: The shakes are both delicious and made with real food-based ingredients. # Benefits - Convenient way to get your weight in protein every day - Delicious taste - Healthier alternative to other protein shakes # Features - 30g of protein per shake - Made with real food-based ingredients - No artificial flavors or sweeteners - Dairy-based protein # Call to action None used. # Social proof - "I always find myself going back to the Orgain milk protein shakes" – Female 1 (Customer) - "They're the most delicious out of any of the protein shakes I've tried" – Female 1 (Customer) - "I personally like a dairy-based protein, which is specifically why I love these shakes" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and preference for the product. # Storyline - 00:00–00:03 The presenter holds a box of Orgain protein shakes and states that protein is the word on everybody's lips, setting the stage for the product introduction. - 00:03–00:09 00:03–00:09 The presenter opens a single carton of Orgain protein shake and mentions that she tries to get her weight in protein every day, and she always finds herself going back to the Orgain milk protein shake. This highlights the presenter's personal use and preference for the product. - 00:09–00:10 00:09–00:10 The presenter takes a sip of the protein shake, visually demonstrating its consumption. - 00:10–00:16 00:10–00:16 The presenter states that the shakes are made with real food-based ingredients and contain no artificial flavors or sweeteners, emphasizing the product's health benefits. - 00:16–00:20 00:16–00:20 The presenter states that the shakes are the most delicious out of any of the protein shakes she's tried, highlighting the product's taste. - 00:20–00:24 00:20–00:24 The presenter states that she personally likes a dairy-based protein, which is specifically why she loves these shakes, further emphasizing her personal preference and the product's suitability for those with similar preferences. - 00:24–00:29 00:24–00:29 The presenter states that she likes to buy them in bulk on Amazon because it is the most cost-effective way, and she likes for them to do the heavy lifting, providing a practical tip for purchasing the product. - 00:30–00:36 00:30–00:36 The presenter states to grab a pack, stick them in your fridge, and that they are delicious when they are icy cold, providing instructions for enjoying the product.

# Ad summary This ad uses a tap-to-reveal format to showcase the taste of organic plant-based protein. It features a close-up of the protein powder container and a hand icon prompting the user to tap and reveal the taste. # Brand positioning The brand is presented as health-conscious and focused on organic, plant-based nutrition. The emphasis on "organic" and "plant-based protein" suggests a positioning that caters to consumers seeking natural and sustainable health options. The brand aims to occupy a space in the consumer's mind as a provider of clean, nutritious, and tasty protein supplements, aligning with values of health, sustainability, and ethical sourcing. It likely pushes against the norms of artificial ingredients and animal-derived proteins, opting for a more natural and environmentally friendly approach. The brand positioning is both functional (providing protein) and emotional (appealing to health and ethical values). # Product The product is an organic plant-based protein powder, specifically highlighted for containing 21g of protein per serving. The ad focuses on the taste of the protein powder, aiming to address a common concern that plant-based proteins may not be as palatable as other options. The product is likely targeted towards health-conscious individuals, vegetarians, vegans, or anyone looking to increase their protein intake with a natural and sustainable source. The ad aims to overcome the purchase barrier of taste perception by inviting the viewer to "tap to reveal" what the protein tastes like, suggesting a positive and enjoyable flavor experience. # Visual style The ad has a clean and minimalist visual style with a focus on the product. The production quality appears to be studio-shot with soft lighting and a blurred background. The tap-to-reveal element mimics a platform-native interaction, encouraging engagement. The typography is simple and legible, and the overall design is intended to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Tap to reveal # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common concern that plant-based proteins may not taste as good as other protein sources. The phrase "what 21g of organic plant-based protein tastes like" directly acknowledges this potential skepticism. # Value propositions - Discover the taste of 21g of organic plant-based protein # Benefits - Great taste # Features - 21g of organic plant-based protein # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating directly to the viewer, inviting them to discover the taste of their protein powder. # Storyline - The ad starts with a visual of the protein powder container and a prompt to "Tap to reveal" what 21g of organic plant-based protein tastes like. This is from the brand's perspective, aiming to pique the viewer's curiosity and encourage interaction.

# Ad summary This ad promotes Orgain Organic Protein powder. The ad highlights the product's key features, such as no artificial sweeteners, muscle support and recovery, helps manage hunger, and supports digestion. # Brand positioning Orgain is presented as a health-conscious brand that focuses on organic and natural ingredients. The brand aims to occupy a space in the consumer's mind as a provider of clean and nutritious protein supplements. The brand aligns with values of health, wellness, and natural living, pushing against the norm of artificial ingredients often found in protein powders. The brand positioning is both functional, emphasizing the organic and nutritious aspects, and emotional, appealing to consumers who prioritize health and well-being. # Product The product being advertised is Orgain Organic Protein powder. It is a protein supplement made with organic ingredients, designed to support muscle recovery, manage hunger, and aid digestion. The product is for health-conscious individuals looking for a clean and nutritious protein source. Key features include being free of artificial sweeteners, containing 150 calories, 21 grams of protein, and less than 1 gram of sugar per serving. The vanilla flavor is highlighted with an image of vanilla flowers on the product label. The ad addresses the purchase barriers by emphasizing the organic nature and health benefits of the protein powder. # Visual style The ad has a clean and minimalist visual style with a focus on the product. The use of a solid light green background and white product packaging creates a fresh and healthy feel. The layout is simple and easy to understand, with clear text callouts and visual cues. # Hooks Headline: PROTEIN ERA ACTIVATED # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers seeking a clean and healthy protein source without artificial sweeteners. The ad states, 'No artificial sweeteners,' directly addressing this concern. # Value propositions - Organic protein powder with no artificial sweeteners for a clean and healthy protein source. - Supports muscle recovery, helps manage hunger, and supports digestion. # Benefits - No artificial sweeteners - Muscle support & recovery - Helps manage hunger - Supports digestion # Features - No artificial sweeteners - Muscle support & recovery - Helps manage hunger - Supports digestion # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad starts by introducing the brand and product, Orgain Organic Protein, setting the stage for a focus on health and nutrition. The brand is telling the story to establish its presence and product in the viewer's mind. - Next, the ad highlights key features of the protein powder, such as 'No artificial sweeteners,' 'Muscle support & recovery,' 'Helps manage hunger,' and 'Supports digestion.' The brand is telling the story to emphasize the benefits and value of the product. - The ad concludes with a visual of the product packaging, reinforcing the brand and product identity. The brand is telling the story to leave a lasting impression and encourage purchase.

# Ad summary This ad showcases Orgain Organic Protein powder as a way to get your wellness routine in check. The ad features a reminder notification on a phone, and shows the protein powder being used in different settings. # Brand positioning Orgain is presented as a brand focused on organic protein powder. The brand aims to occupy a space in the consumer's mind as a provider of plant-based protein options. The brand aligns with values of health and wellness, promoting a lifestyle that incorporates organic and nutritious choices. The brand positioning is functional, emphasizing the organic and plant-based nature of its protein powder. # Product Orgain Organic Protein powder is a plant-based protein powder. It is for individuals looking to incorporate more protein into their diet, particularly those who prefer organic and plant-based options. The product contains 21g of plant protein and less than 1g of sugar per serving. It is available in creamy chocolate fudge flavor. The ad addresses the purchase barrier of taste by highlighting the new creamier taste. # Visual style The ad has a polished aesthetic with clean backgrounds and clear product shots. The editing style includes static shots and smooth transitions. The production quality is high-end, resembling a commercial. The pacing is consistent. The cuts are timed to coincide with the appearance of the notification box. # Hooks Text overlay: 00:00–00:03 Reminder (notification) / 00:02–00:03 Get your wellness routine in check with Orgain's protein powder (notification) / 00:00–00:03 Decline (notification) / 00:00–00:03 Accept (notification) Visual: 00:00–00:01 A person wearing a white lab coat and red shirt is scooping protein powder from a white container labeled "Orgain Organic Protein" with a green label. The background includes a white counter with various ingredients such as lettuce, strawberries, cashews, and a wooden cutting board. The setting appears to be a kitchen. The camera is stationary and focuses on the product and the person's hands. / 00:01–00:02 The Orgain Organic Protein container is displayed on a light blue platform against a light blue background. A white scoop with protein powder is next to the container. A white notification box appears above the container with the text "Reminder". The camera is stationary and focuses on the product and notification. / 00:02–00:03 A hand holds the Orgain Organic Protein container against a light blue background. A white notification box appears above the container with the text "Reminder". The camera is stationary and focuses on the product and notification. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of maintaining a consistent wellness routine. The reminder notification suggests that people may struggle to stay on track with their health goals. # Value propositions - The product is organic and plant-based, appealing to health-conscious consumers. - The product contains 21g of plant protein and less than 1g of sugar, providing a nutritious option. - The product is available in creamy chocolate fudge flavor, addressing the purchase barrier of taste. # Benefits - Get your wellness routine in check # Features - Plant-based protein - Organic - 21g plant protein - Less than 1g sugar - Creamy chocolate fudge flavor # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, using product claims and demonstrations. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a reminder notification on a phone screen that reads, "Get your wellness routine in check with Orgain's protein powder." The intention is to grab the viewer's attention and introduce the product as a solution for wellness routines. The perspective is from the brand, using a phone notification to directly address the viewer. The tone is informative and encouraging. - 00:04–00:06 00:04–00:06 The ad transitions to a shot of the Orgain Organic Protein powder container. The intention is to showcase the product and its packaging. The perspective is from the brand, highlighting the product's features and branding. The tone is promotional and informative.

# Ad summary This ad uses a Notes-style image to highlight the features of Orgain Organic Protein powder. # Brand positioning Orgain is presented as a health-conscious brand offering organic, plant-based protein powder. The brand emphasizes the benefits of its product by highlighting the absence of artificial sweeteners, low sugar content, and smooth texture. Orgain positions itself as a provider of clean and nutritious protein, catering to consumers who prioritize natural ingredients and a healthy lifestyle. The brand aims to occupy the space of providing a trustworthy and wholesome option in the crowded protein supplement market. # Product Orgain Organic Protein powder is a plant-based protein supplement designed to provide 21g of protein per serving. The product is made with organic cocoa and contains no artificial sweeteners. It features less than 1g of sugar and is formulated to have no gritty texture, ensuring a smooth and pleasant consumption experience. It is presented for health-conscious consumers seeking a clean and nutritious protein supplement. The ad emphasizes that the product is both healthy and enjoyable to consume, addressing potential concerns about the taste and texture of protein powders. # Visual style The ad's visual aesthetic mimics a native Notes app screen, featuring a clean, minimalist design with a focus on clear and direct messaging. The production quality is polished, resembling a studio shot with well-lit product photography and simple typography. The image treatment includes background removal to emphasize the product and brand messaging, and the overall layout leverages a grid to organize text and visuals. This platform-native style aims to blend seamlessly into a user's feed, enhancing scannability and capturing attention with its familiar interface. # Hooks Headline: What's in your protein matters # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the concern that many protein powders contain unwanted ingredients or have an unpleasant texture. "What's in your protein matters" is the opening line that seeks to identify any concerns about the ingredients of other protein powders. # Value propositions - 21g plant-based protein: A high amount of plant-based protein - organic cocoa: Made with real organic cocoa - no artificial sweeteners: No harmful sweeteners - less than 1g sugar: Very low amount of sugar - no gritty texture: Smooth texture. # Benefits - Plant-based protein - Organic - No artificial sweeteners - Low sugar - Smooth texture # Features - 21g plant-based protein - organic cocoa - no artificial sweeteners - less than 1g sugar - no gritty texture # Call to action None used. # Social proof - None used. # Point of view - Brand: the entire ad emphasizes the brand's perspective on the importance of protein ingredients and highlights the product's value to the customer. # Storyline - The ad opens with the question, "What's in your protein matters," immediately engaging the viewer and setting the stage for the product's benefits. This statement emphasizes the brand's perspective on the importance of protein ingredients and invites the viewer to consider the quality of their current protein source. - The subsequent bullet points list the product's key features: "21g plant-based protein," "organic cocoa," "no artificial sweeteners," "less than 1g sugar," and "no gritty texture." Each point is accompanied by a check mark, reinforcing the positive attributes and addressing potential concerns of the customer. This is told from the brand's perspective, promoting the product's value. - The image of the Orgain Organic Protein powder container is displayed, reinforcing brand recognition. This helps the customer visualize the product, with a supplement facts panel highlighting the macros of the product. This is from the brand's perspective in an effort to show the nutritional value of the product.

# Ad summary This image ad for Orgain Organic Protein Powder highlights the product's benefits, like helping to manage hunger, muscle support and recovery, supporting digestion, and containing no artificial sweeteners. The ad is targeting an audience looking for an easy way to improve their wellness. # Brand positioning Orgain is presented as a brand focused on making wellness easy and accessible. The brand positioning is functional, focusing on health benefits that support an active lifestyle. With a focus on 'organic' ingredients, it positions itself as a provider of clean, better-for-you options in a crowded market of protein supplements, emphasizing simplicity and ease of use for those looking to integrate wellness into their daily routine without added complications. # Product Orgain Organic Protein Powder is a plant-based protein powder designed to support wellness by helping to manage hunger, aid muscle support and recovery, and support digestion. This product is shown to contain 150 calories, 21 grams of protein, and 1 gram of sugar per serving. It’s for anyone seeking an easy way to incorporate organic protein into their diet. The ad calls out that it is free of artificial sweeteners, addressing a common purchase barrier for health-conscious consumers. # Visual style The ad has a clean, polished studio shot with a focus on the product. The visual motifs include a balanced layout with clear callouts and a soft color palette. There are drop shadows, background removal, and simple color grading. The typography is large and bold. The style feels fairly native to the platform, using a clean design that promotes scannability in-feed. # Hooks Headline: YOUR EASIEST WELLNESS WIN # Funnel stage Consideration # Pain points The central pain point is the challenge of integrating wellness and nutrition into a busy lifestyle. The ad aims to solve this by offering an 'easiest wellness win,' implying that the product is a simple and convenient solution for those looking to improve their health without significant effort. # Value propositions - Wellness made easy with a convenient protein powder - Plant-based protein for a healthy lifestyle - Low-calorie and low-sugar protein source - Organic protein powder for clean eating # Benefits - Helps manage hunger - Muscle support & recovery - Supports digestion - No artificial sweeteners # Features - Plant-based protein - 150 calories - 21g protein - <1g sugar - Organic # Call to action None used. # Social proof - None used. # Point of view - Brand: From the headline to the benefits callouts, the ad consistently speaks from the brand's perspective, emphasizing product advantages and positioning. # Storyline - The ad opens with a headline stating, “YOUR EASIEST WELLNESS WIN,” which aims to draw in the audience by emphasizing how simple it is to improve their wellness using this product. This comes from the brand's perspective, positioning the product as a hassle-free solution. - Next, the ad calls out four benefits of the protein powder: Helps manage hunger, muscle support & recovery, supports digestion, and no artificial sweeteners. This reinforces what customers gain from the product to persuade them to buy. This information is framed from the brand's perspective. - The focal point is a container of Orgain Organic Protein Powder, offering visual context for the product being advertised. The packaging shot helps viewers better understand what they’re getting.

# Ad summary This ad promotes Orgain Creatine Monohydrate, highlighting its availability at Costco and its benefits for muscle and brain health. The ad features a woman showcasing the product, preparing a shake, and working out at the gym. # Brand positioning Orgain is presented as a convenient and accessible brand, available at Costco for easy purchase. The brand aligns with a healthy and active lifestyle, emphasizing both physical and mental well-being. It positions itself as a provider of pure creatine without unnecessary additives, appealing to health-conscious consumers who value simplicity and effectiveness in their supplements. The brand aims to occupy a space in the consumer's mind as a reliable source for supporting both muscle and brain health. # Product Orgain Creatine Monohydrate is a supplement designed to support both muscle and brain health. It is available at Costco, making it easily accessible for consumers. The product contains 5 grams of creatine per serving and is unflavored. It is marketed towards individuals who are health-conscious and looking to enhance their physical and cognitive performance. The ad highlights the convenience of incorporating it into a pre-workout routine, emphasizing its purity with just pure creatine and nothing else. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear shots. The editing style includes quick cuts to maintain a fast pace. The production quality is high, giving it a professional feel. The pacing is consistent throughout the ad, with cuts timed to emphasize key moments and product features. # Hooks Spoken: Female 1: From Costco straight to the gym. I love that I can grab my Orgain Creatine so easily. Visual: 00:00–00:01: A wide shot of a Costco Wholesale entrance on a sunny day. People are walking into the store. The camera is stationary. / 00:01–00:05: A woman with long blonde hair, wearing a black jacket and leggings, stands in front of a shelf stocked with Orgain Creatine containers at Costco. She smiles and gestures towards the product. The camera is handheld and slightly shaky. # Funnel stage Consideration # Pain points The ad addresses the pain point of needing a convenient and effective supplement to support both muscle and brain health, which can be difficult to find in one product. # Value propositions - Big value, convenient, and it keeps me stocked - Supports both my muscles and my brain health, with just pure creatine and nothing else # Benefits - Supports both my muscles and my brain health - Big value, convenient, and it keeps me stocked # Features - 5 grams creatine - Unflavored - Micronized Creatine Monohydrate # Call to action None used. # Social proof - I love that I can grab my Orgain Creatine so easily – Female 1 (Customer) - Orgain Creatine Monohydrate supports both my muscles and my brain health – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer who uses and endorses the product. # Storyline - 00:00–00:01 The ad begins with a shot of a Costco entrance, establishing the product's availability. - 00:01–00:05 00:01–00:05: The woman is shown in Costco, picking up the Orgain Creatine product. This conveys the message that the product is easily accessible and convenient to purchase. - 00:05–00:11 00:05–00:11: The woman is then shown preparing a shake with the creatine powder. This demonstrates how easy it is to incorporate the product into a daily routine. - 00:11–00:16 00:11–00:16: The woman is shown working out at the gym, highlighting the product's benefits for muscle and brain health. This reinforces the idea that the product supports an active and healthy lifestyle. - 00:16–00:18 00:16–00:18: The ad concludes with a close-up of the Orgain Creatine container, emphasizing its purity and availability at Costco.