How Wild Nutrition Advertises on Meta

# Ad summary A woman shares how her hair and skin changed after having a baby. She shares that she uses Wild Nutrition Collagen 500 Plus to support her hair, skin, and nails. She mixes the collagen powder into her coffee or tea. # Brand positioning Wild Nutrition is presented as a brand that offers supplements to support women's health and beauty needs, particularly after childbirth. The brand aligns with a lifestyle focused on self-care and nourishment, emphasizing the importance of supporting the body's needs during significant life changes. Wild Nutrition positions itself as a solution for women experiencing postpartum hair and skin changes, offering a simple and effective way to regain their sense of self and focus on what matters most. The brand's positioning is both functional, providing essential nutrients, and emotional, promoting self-care and well-being. # Product Wild Nutrition Collagen 500 Plus is a supplement designed to support hair, skin, and nail health, particularly for women experiencing postpartum changes. The product contains marine collagen peptides and Vitamin C, which help support collagen production. It is presented as a simple and nourishing solution that can be easily incorporated into daily routines by mixing it into coffee or tea. The product aims to address the common postpartum concerns of hair shedding and less vibrant skin, helping women feel firmer, healthier, and more like themselves again. The ad emphasizes the ease of use and the benefits of supporting the body's needs during significant life changes. # Visual style The ad has a polished, UGC feel with natural lighting and a warm color palette. The editing style includes quick cuts and smooth transitions, creating a consistent and engaging rhythm. The production quality is high, giving the ad a professional yet relatable appearance. The pacing is moderate, with cuts timed to the voiceover lines, enhancing the audio-visual sync. # Hooks Spoken: One thing I didn't expect to change so much after having my baby was my hair. Text overlay: 00:00–00:01 One thing I Visual: 00:00–00:03 A woman with long, wavy auburn hair, wearing a brown long-sleeved shirt and gold necklaces, sits in front of a bed with white pillows and a textured white blanket. She holds a dark brown bottle in her hand and smiles as she speaks directly to the camera. The background is a neutral-toned bedroom with a paneled wall and a decorative pillow that says "SEASON". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of postpartum hair shedding and less vibrant skin. "After having my baby, I noticed my hair shedding more than usual and my skin was feeling less vibrant." # Value propositions - Simple and nourishing solution for postpartum hair and skin changes - Easy to incorporate into daily routines by mixing into coffee or tea - Supports collagen production with marine collagen peptides and Vitamin C - Helps women feel firmer, healthier, and more like themselves again # Benefits - Helps support collagen production - Skin feels firmer - Hair and nails get the nutrients they need - A way to recharge while taking care of myself - Helps me feel more like myself again - I'm able to focus on the things that are most important # Features - Marine collagen peptides - Vitamin C # Call to action Give Collagen 500 Plus a try # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience and routine with the product. # Storyline - 00:00–00:03 The ad begins with the creator introducing the topic of how much her hair changed after having a baby, setting the stage for the problem she will address. - 00:06–00:11 The creator shares that after having her baby, she noticed her hair shedding more than usual and her skin feeling less vibrant, highlighting the challenges many new mothers face. - 00:11–00:15 She explains that this made her realize how much her body had done and how much it deserved some support, transitioning into the solution she discovered. - 00:15–00:21 The creator introduces Wild Nutrition Collagen 500 Plus, explaining that it contains marine collagen peptides and Vitamin C to support collagen production, presenting the product as a solution to her postpartum concerns. - 00:21–00:28 She demonstrates how she incorporates the product into her daily routine by mixing it into her coffee or tea, emphasizing the ease of use and integration into everyday life. - 00:28–00:33 The creator shares that using the product has become a moment of calm and a way to recharge while taking care of herself, highlighting the emotional benefits of self-care. - 00:33–00:36 She concludes by stating that the product is simple, nourishing, and helps her feel more like herself again, reinforcing the positive outcomes of using Wild Nutrition Collagen 500 Plus. - 00:36–00:39 The creator reiterates that she is able to focus on the things that are most important, emphasizing the overall benefit of feeling supported and balanced. - 00:39–00:48 The ad ends with a call to action, encouraging viewers to try Collagen 500 Plus and support their hair, skin, and nails every day, while also highlighting a special offer for new customers.

# Ad summary A woman shares her experience with postpartum hair loss and how Wild Nutrition's Collagen 500 Plus has helped her feel like herself again. She highlights the product's ingredients, ease of use, and benefits for hair, skin, and nails, and shares a discount offer for new customers. # Brand positioning Wild Nutrition is presented as a brand that offers supplements to support women's health and well-being, particularly during the postpartum period. The brand aligns with a lifestyle that values self-care and nourishment, positioning itself as a solution for women experiencing hair loss and skin issues after childbirth. The brand emphasizes functional benefits, such as supporting collagen production, to help women feel more like themselves again. # Product Wild Nutrition Collagen 500 Plus is a supplement designed to support hair, skin, and nail health, particularly for women experiencing postpartum changes. The product contains marine collagen peptides and Vitamin C, which help support collagen production. It is presented as an easy-to-use product that can be stirred into coffee or tea as part of a daily ritual. The ad addresses the purchase barriers of hair shedding and less vibrant skin after having a baby, offering a solution to help women feel firmer skin and nourished hair and nails. # Visual style The ad has a polished, natural aesthetic with soft lighting and a warm color palette. The editing style is smooth with static shots and occasional close-ups to highlight the product and the woman's features. The production quality is high, giving it a commercial feel while maintaining a relatable, UGC-style presentation. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 Postpartum hair loss is so real. Text overlay: 00:00–00:02 Postpartum hair loss Visual: 00:00–00:02 A woman with long, wavy auburn hair, wearing a brown long-sleeved shirt and gold necklaces, sits on a bed with white pillows and a beige headboard. She holds a dark brown bottle with a light pink label. The camera is stationary and focuses on her upper body. She speaks directly to the camera with a slight smile. # Funnel stage Middle of funnel (Consideration) # Pain points Postpartum hair loss and less vibrant skin after having a baby. "After having my baby, I noticed my hair shedding more than usual and my skin was feeling less vibrant." # Value propositions - Daily ritual helps me to feel like myself again - Simple, nourishing, and it helps me feel more like myself again # Benefits - Helps support collagen production - Firmer skin - Nourished hair and nails # Features - Marine collagen peptides - Vitamin C # Call to action Start your ritual today. # Social proof - "This daily ritual helps me to feel like myself again" – Female 1 (Customer) - "It's simple, nourishing, and it helps me feel more like myself again" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The creator introduces the topic of postpartum hair loss, acknowledging that it is a real issue. This is intended to resonate with viewers who have experienced the same problem, establishing a connection and setting the stage for a solution. The perspective is from the creator, sharing her personal experience and understanding of the issue. The tone is empathetic and relatable. - 00:02–00:05 00:02–00:05 The creator introduces Wild Nutrition Collagen 500 Plus as a daily ritual that helps her feel like herself again. This is intended to position the product as a solution to the problem of postpartum hair loss and skin issues. The perspective is from the creator, sharing her personal experience and endorsement of the product. The tone is positive and reassuring. - 00:05–00:10 00:05–00:10 The creator shares her personal experience of hair shedding and less vibrant skin after having her baby. This is intended to further emphasize the problem and create a sense of urgency for a solution. The perspective is from the creator, sharing her personal struggles and vulnerabilities. The tone is honest and relatable. - 00:10–00:14 00:10–00:14 The creator explains that she realized her body deserved some support after childbirth. This is intended to justify the need for the product and position it as a form of self-care. The perspective is from the creator, sharing her personal realization and motivation for using the product. The tone is reflective and empowering. - 00:14–00:17 00:14–00:17 The creator introduces Collagen 500 Plus from Wild Nutrition as the solution she discovered. This is intended to position the product as a reliable and effective way to address postpartum hair loss and skin issues. The perspective is from the creator, sharing her personal discovery and endorsement of the product. The tone is enthusiastic and optimistic. - 00:17–00:25 00:17–00:25 The creator highlights the product's ingredients (marine collagen peptides and Vitamin C) and benefits (supporting collagen production for firmer skin and nourished hair and nails). This is intended to provide viewers with the information they need to make an informed purchase decision. The perspective is from the creator, sharing her knowledge and expertise about the product. The tone is informative and persuasive. - 00:25–00:28 00:25–00:28 The creator demonstrates how she incorporates the product into her daily routine by stirring it into her coffee or peppermint tea. This is intended to show viewers how easy and convenient the product is to use. The perspective is from the creator, sharing her personal routine and lifestyle. The tone is casual and relatable. - 00:28–00:34 00:28–00:34 The creator emphasizes that using the product has become a moment of calm and self-care, helping her recharge. This is intended to appeal to viewers' desire for self-care and emotional well-being. The perspective is from the creator, sharing her personal experience and emotional benefits of using the product. The tone is soothing and comforting. - 00:34–00:38 00:34–00:38 The creator concludes by stating that the product helps her feel more like herself again, allowing her to focus on what is most important. This is intended to reinforce the product's value and appeal to viewers' desire for personal fulfillment. The perspective is from the creator, sharing her personal transformation and overall satisfaction with the product. The tone is empowering and inspiring. - 00:38–00:47 00:38–00:47 The creator encourages viewers to try Collagen 500 Plus to support their hair, skin, and nails, and highlights a 50% discount for new customers for the first three months. This is intended to drive sales and encourage viewers to take action. The perspective is from the creator, making a direct appeal to the audience. The tone is enthusiastic and persuasive.

# Ad summary This ad promotes Wild Nutrition's Pure Strength Omega 3 supplement. The ad uses a combination of visuals and text to highlight the importance of heart health and positions the supplement as a way to support it. # Brand positioning Wild Nutrition is presented as a brand focused on health and wellness, specifically highlighting the importance of heart health. The brand positions itself as a provider of supplements that support overall well-being. The ad emphasizes the functional benefits of its products, particularly the Pure Strength Omega 3, without making direct comparisons to competitors. The brand aligns with a lifestyle that values proactive health management and informed nutritional choices. # Product The ad features Wild Nutrition's Pure Strength Omega 3 supplement, presented in a dark amber glass bottle with a white label. The supplement is shown as small, golden gel capsules. The ad highlights the product's role in supporting heart health, emphasizing that 'Your heart beats 100,000 a day. Keep it strong.' The product is for individuals who are health-conscious and looking to proactively support their cardiovascular system. The ad addresses the need for maintaining heart strength and positions the supplement as a convenient way to achieve this. # Visual style The ad has a clean and minimalist aesthetic with a focus on product presentation. The editing style is static with no cuts or transitions. The production quality appears polished, with soft lighting and a neutral color palette. The pacing is slow and deliberate, emphasizing the visual arrangement of the product. # Hooks Text overlay: 00:00–00:05: PURE STRENGTH OMEGA 3 / 00:00–00:05: Your heart beats 100,000 a day. Keep it strong. Visual: 00:00–00:01: A top-down, static shot on a beige surface. A dark amber glass bottle of Wild Nutrition Pure Strength Omega 3 lies horizontally with the label facing up. Next to it is an empty, clear, textured glass container. The lighting is soft and diffused, creating subtle shadows. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of neglecting heart health, highlighting that 'Your heart beats 100,000 a day,' suggesting the importance of taking care of it. # Value propositions - Maintaining heart health with Pure Strength Omega 3 # Benefits - Keep your heart strong # Features - Pure Strength Omega 3 # Call to action None used. # Social proof - EXCELLENT ★★★★★ reviews.io # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:01 The ad opens with a static shot of the Wild Nutrition Pure Strength Omega 3 bottle and an empty clear container. - 00:01–00:04 Omega 3 capsules fall from above, landing next to the bottle. - 00:04–00:05 The capsules are arranged into a heart shape.

# Ad summary This ad features a screenshot of what appears to be a phone screen. The phone is displaying a message thread that is promoting Wild Nutrition Pure Strength Omega 3 supplement. The chat message states, "Which Omega 3 is loved by 99% of customers?" The rest of the message thread shows the product and claims that the supplement is for eye, brain, and heart health, of world-leading purity, MSC sustainably sourced, and scientifically studied. # Brand positioning Wild Nutrition is presented as a provider of high-quality, scientifically backed omega-3 supplements. They position themselves as a brand that cares about purity and sustainability. The brand also attempts to occupy a space of trust and popularity, as evidenced by the 'loved by 99% of customers' message, suggesting they prioritize customer satisfaction and scientific validation. # Product Wild Nutrition Pure Strength Omega 3 is a supplement designed to support eye, brain, and heart health. It is claimed to be of world-leading purity, MSC sustainably sourced, and scientifically studied. The product is displayed in an amber glass bottle with a minimalist label, reinforcing a sense of health, science, and responsibility. The messaging focuses on the broad health benefits and high-quality sourcing to assure the viewer that this is a superior product that is worth trying for overall well-being. # Visual style The ad uses a clean, minimalist visual style to mimic the layout of a native mobile messaging app. The product is centrally displayed, and the color scheme is neutral with pops of color. The product is well-lit and clearly visible. # Hooks Headline: Which Omega 3 is loved by 99% of customers? # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Eye, brain + heart health (implies comprehensive health support) - World-leading purity (implies product safety and quality) - MSC sustainably sourced (implies ethical and environmentally responsible practices) - Scientifically studied (implies product efficacy and trustworthiness) # Benefits - Eye, brain + heart health - World-leading purity - MSC sustainably sourced - Scientifically studied # Features - Eye, brain + heart health - World-leading purity - MSC sustainably sourced - Scientifically studied # Call to action None used. # Social proof - 99% of customers (implies widespread customer satisfaction and positive experiences) # Point of view - Customer: The initial question, “Which Omega 3 is loved by 99% of customers?” is written to sound like a common question asked by someone seeking health products. # Storyline - The ad opens with a message in a chat thread asking, “Which Omega 3 is loved by 99% of customers?” This serves to capture the viewer's attention by hinting at the product's popularity, told from a customer or brand POV. - The message thread then showcases Wild Nutrition Pure Strength Omega 3, listing its benefits: supporting eye, brain, and heart health. The story here is that the product offers comprehensive health benefits, told from a brand POV. - Finally, the ad lists attributes such as world-leading purity, sustainably sourced, and scientifically studied. These attributes are meant to address customer concerns and build trust and quality, told from a brand POV.

# Ad summary An ad for Wild Nutrition's Pure Strength Omega 3 supplements. The ad features a jar of the supplement being held in a hand with water droplets on the jar and hand. On-screen text states that the product is "loved by over 370,000 customers" and includes a customer testimonial. # Brand positioning Wild Nutrition is presented as a provider of supplements, with a focus on Omega 3, aiming to occupy a space in the consumer's mind as a trusted brand used by many customers. The brand aligns with values of health and wellness, particularly supporting heart and mind health. The brand positions itself through customer testimonials and clear product naming, emphasizing "Pure Strength Omega 3." The brand appears to be functional, focusing on product benefits and customer satisfaction. # Product The advertised product is Wild Nutrition's Pure Strength Omega 3 supplement. It is marketed to support heart and mind health. The product is contained in a dark amber glass bottle with a white label. Key details highlighted include that it is an Omega 3 supplement aimed to deliver strength and purity. The ad addresses purchase barriers by highlighting that the product is trusted by over 370,000 customers, suggesting reliability and effectiveness. # Visual style The ad has a clean, minimalist aesthetic with natural lighting. The focus is on the product and the customer testimonial, with a polished commercial feel. # Hooks Text overlay: 00:00–00:07 Loved by over 370,000 customers / 00:01–00:07 "My go-to support for heart and mind." / 00:01–00:07 JENNY / 00:01–00:07 Verified Customer Visual: 00:00–00:07: A fair-skinned hand is holding a dark brown bottle of Wild Nutrition Pure Strength Omega 3. The background is a light beige surface covered in water. The bottle and hand have water droplets on them. The camera angle is overhead, looking down on the hand and bottle. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Trusted by many customers # Benefits - Support for heart and mind. # Features - Pure Strength Omega 3 # Call to action None used. # Social proof - "My go-to support for heart and mind." – JENNY (Verified Customer) # Point of view - Customer 100% – The ad presents customer feedback, indicating a focus on customer experiences and perspective. # Storyline - 00:00–00:07 A hand is holding a dark bottle of Wild Nutrition Pure Strength Omega 3 with water droplets on it.

# Ad summary A woman in a kitchen setting discusses the benefits of using Wild Nutrition supplements in her daily routine, highlighting their food-grown ingredients and positive effects on skin, heart, brain, and vision. # Brand positioning Wild Nutrition is positioned as a premium supplement brand focused on providing high-quality, 'food-grown' nutrients that the body readily recognizes and absorbs. The brand emphasizes purity and efficacy, contrasting its products with synthetic alternatives. It caters to health-conscious consumers seeking natural and effective solutions for overall well-being and beauty, positioning itself as a reliable choice rooted in scientific breakthroughs. # Product The featured product is a duo of supplements from Wild Nutrition: Collagen 500 Plus and Pure Strength Omega 3. The Collagen 500 Plus is an unflavored supplement designed to decrease wrinkles, improve skin hydration, and enhance overall complexion. It has a 500 Dalton weight, which is optimized for body absorption. The Pure Strength Omega 3 is touted as the 'world's purest Omega 3', with a 'TOTOX score of five', the highest possible accreditation, implying superior quality and freshness. It supports heart, brain, and vision health, and has 'absolutely no fishy taste'. These supplements are presented as easy to integrate into a daily routine, providing functional health benefits without synthetic ingredients. # Visual style The ad has a polished UGC feel, with a warm, natural lighting and a static camera setup. The kitchen setting suggests a home environment, lending authenticity to the woman's testimonial. Editing is minimal, focusing on clear shots of the products and the speaker, creating a clean, trustworthy impression. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: I'm thinking about future me with the supplements that I take every morning. Text overlay: I'm thinking about future me Visual: 00:00–00:03 A woman stands in a kitchen, holding a white mug with both hands. She has long blonde hair, red nail polish, and wears a white turtleneck sweater and a brown, gray, and white knit sweater. Behind her is a stone wall with a dark wood beam, a white cabinet, and decorative kitchenware. The camera is stationary and the lighting is soft. # Funnel stage Consideration # Pain points Many supplements contain synthetic ingredients that the body does not recognize, potentially reducing their effectiveness. # Value propositions - Optimal absorption: 500 Dalton weight in Collagen 500 Plus allows for optimal absorption. - Superior purity: Pure Strength Omega 3 with a TOTOX score of five guarantees the highest possible accreditation. - Natural recognition: Food-grown ingredients ensure the body recognizes and utilizes the nutrients effectively. # Benefits - Collagen 500 Plus supports a decrease in wrinkles - Collagen 500 Plus improves skin hydration - Collagen 500 Plus enhances overall complexion - Pure Strength Omega 3 helps with the heart, brain, and vision - Pure Strength Omega 3 has absolutely no fishy taste - Body recognizes what's in the supplements and knows exactly what to do with it # Features - Collagen 500 Plus is unflavored - Collagen 500 Plus has 500 Dalton weight - Pure Strength Omega 3 has a TOTOX score of five - Food-grown ingredients # Call to action If you want to give it a try, I'll leave the link on the screen here. # Social proof - "I've been taking Wild Nutrition for years and years and I've got all my friends onto them too." – Female 1 # Point of view - Customer 100% – The entire ad is delivered from the perspective of a supplement user discussing her daily routine and product experience. # Storyline - 00:00–00:03 The woman begins by stating she is thinking about her future self, referring to the supplements she takes every morning. - 00:03–00:13 She introduces the Cellular Vitality Duo from Wild Nutrition, describing it as a 'powerhouse pairing of breakthrough, Collagen science and ultra pure Omega 3'. - 00:13–00:19 She shows the Collagen 500 Plus, stating it's unflavored and that she adds a teaspoon to her coffee every morning. - 00:19–00:24 She states the Collagen 500 Plus has '500 Dalton weight, which means it’s optimally absorbed by our bodies'. - 00:24–00:31 She states the Collagen 500 Plus 'supports a decrease in wrinkles, improves skin hydration, and enhances overall complexion'. - 00:31–00:35 She then presents the Pure Strength Omega 3, calling it the 'world’s purest Omega 3' from Wild Nutrition. - 00:35–00:39 She elaborates that the Pure Strength Omega 3 'has a TOTOX score of five, which is the highest possible accreditation'. - 00:39–00:46 She describes that the Pure Strength Omega 3 'helps with the heart, brain, and your vision' and has 'absolutely no fishy taste'. She states she takes it every morning with her breakfast. - 00:47–00:51 She states that many supplements 'are made with synthetic ingredients that our bodies don’t recognize'. - 00:51–00:59 She emphasizes that Wild Nutrition products are 'food-grown', ensuring the body recognizes and knows what to do with the nutrients. - 00:59–01:07 She shares her long-term personal experience with Wild Nutrition and encourages viewers to try it, promising to leave a link on the screen.

# Ad summary This ad promotes Wild Nutrition's Food-Grown Magnesium supplement, highlighting its benefits for relaxation and sleep. The ad features a woman taking the supplement and engaging in activities like yoga and walking her dog to illustrate the benefits of magnesium in unwinding body and mind. # Brand positioning Wild Nutrition is presented as a provider of food-grown magnesium supplements, focused on helping individuals achieve optimal levels of magnesium for relaxation and better sleep. The brand emphasizes trustworthiness and efficacy, offering a solution to the challenge of obtaining the right magnesium intake. Wild Nutrition positions itself as a provider of high-quality, food-grown supplements that can enhance well-being by promoting relaxation and improving sleep quality. # Product The featured product is Wild Nutrition's Food-Grown Magnesium supplement, designed to provide optimal levels of magnesium intake. The product aims to help users unwind their body and mind and can even help them sleep an extra 42 minutes per night. The supplement comes in capsule form, packaged in a brown bottle and a white box. The packaging also highlights benefits such as reducing tiredness and fatigue, supporting the nervous system, and aiding muscle function. The product is presented as a solution to the tricky challenge of achieving adequate magnesium levels, offering a convenient and effective way to support relaxation and improve sleep. # Visual style The ad has a polished and natural aesthetic, blending UGC-style shots with professional product displays. The editing rhythm is moderate, with smooth transitions between scenes that showcase the product and its lifestyle integration. The production quality feels like a hybrid of UGC and commercial, lending authenticity to the brand while maintaining a clean, appealing look. The pacing is consistent, creating a relaxed and informative viewing experience. # Hooks Spoken: 00:00–00:02: You need a magnesium you can trust. You need food-grown magnesium. Text overlay: 00:00–00:02: You need / 00:00–00:02: Perimenopausal? / 00:00–00:02: Can't unwind? Visual: 00:00–00:02: Close-up of hands opening a Wild Nutrition package on a teal patterned surface. The box and bottle are in focus. The lighting is soft and diffused. Text overlay is present. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the difficulty of achieving the right magnesium intake, as illustrated by the line, "Achieving the right intake is tricky." # Value propositions - Food-grown magnesium for optimal levels - Supports unwinding of body and mind - Improves sleep # Benefits - Essential for unwinding body and mind - Provides optimal levels - Can even help you sleep an extra 42 minutes per night # Features - Food-Grown - 60 Capsules Food Supplement # Call to action SHOP NOW # Social proof - “Loved by over 370,000 customers” # Point of view - Brand 100% – The ad is communicated from the official voice of the brand through narration, product claims, and demonstrations. # Storyline - 00:00–00:02 The ad begins with a close-up of hands opening a Wild Nutrition package to reveal a bottle of magnesium capsules. - 00:00–00:02 The narrator speaks about needing a magnesium you can trust as the camera focuses on the supplement bottle. - 00:02–00:04 A close-up of a hand removing a magnesium capsule from the bottle. This introduces the concept of food-grown magnesium as the preferred choice. - 00:04–00:06 A dog is shown walking on gravel, with the narrator stating that magnesium is essential for unwinding the body. - 00:05–00:07 A woman walks her dog on a wooded path, illustrating the connection between magnesium and relaxation. - 00:07–00:09 The woman sets up a yoga mat on a deck, linking magnesium intake to physical relaxation and mental calmness. - 00:08–00:10 The narrator then adds that achieving the right magnesium intake is tricky. This highlights the problem that the supplement aims to solve. - 00:10–00:12 Close-up of Wild Nutrition magnesium supplement packaging. The text explains that this food-grown magnesium provides optimal levels. - 00:12–00:13 A woman is shown pouring supplement capsules into her hand, reinforcing the ease of use. - 00:13–00:16 The narrator concludes that the supplement can help you sleep an extra 42 minutes per night. - 00:13–00:16 Final shot of the product in a nighttime setting with a candle and end screen text

# Ad summary This ad for Wild Nutrition pregnancy supplements uses a close-up shot of a woman holding a supplement capsule and a glass of water with a lemon slice. The ad copy suggests that choosing the right pregnancy supplements shouldn't be a guessing game and prompts viewers to take a quiz. # Brand positioning Wild Nutrition is presented as a provider of pregnancy supplements that aims to remove the guesswork from prenatal nutrition. The brand positions itself as a solution for those seeking clarity and confidence in their supplement choices during pregnancy. By offering a quiz, Wild Nutrition implies a personalized approach, suggesting that they understand individual needs and can provide tailored recommendations. This positions the brand as a knowledgeable and trustworthy resource in the prenatal health space, contrasting with a more generic, one-size-fits-all approach. # Product The product featured is a pregnancy supplement in capsule form, designed to provide essential nutrients during pregnancy. The ad highlights that choosing the right supplements shouldn't be a guessing game, implying that their product is backed by expertise and personalized recommendations. The call to action to "Take Our Quiz" suggests that the product is part of a system that helps customers identify their specific nutritional needs during pregnancy. The ad aims to address the purchase barrier of uncertainty and confusion surrounding prenatal supplements, positioning their product as a clear and informed choice. # Visual style The ad has a clean, minimalist aesthetic with a focus on natural light and soft colors. The close-up shot creates a sense of intimacy and focuses attention on the product and the act of taking it. The overall style is polished and professional, suggesting a high-quality product. # Hooks Headline: Pregnancy supplements shouldn't be a guessing game # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not knowing which pregnancy supplements to take, as highlighted by the phrase "Pregnancy supplements shouldn't be a guessing game." # Value propositions - Take our quiz to find the right pregnancy supplements for you. # Benefits - No more guessing # Features - Pregnancy supplements # Call to action TAKE OUR QUIZ # Social proof - None used. # Point of view - Brand: The brand name and the statement that pregnancy supplements shouldn't be a guessing game is the brand's way of introducing the problem and positioning themselves as the solution. - Customer: The prompt to take a quiz is the brand's way of offering a solution and engaging the viewer. # Storyline - The ad opens with the brand name and a statement that pregnancy supplements shouldn't be a guessing game. This is the brand's way of introducing the problem and positioning themselves as the solution. - The ad then prompts the viewer to take a quiz. This is the brand's way of offering a solution and engaging the viewer.

# Ad summary This ad for Wild Nutrition highlights the importance of taking the right supplements during pregnancy and offers a quiz to help customers find the right products for their needs. # Brand positioning Wild Nutrition is presented as a brand that prioritizes informed and personalized nutrition, particularly for women during pregnancy and breastfeeding. The brand positions itself as a solution to the confusion and uncertainty surrounding pregnancy supplements, offering a quiz to help customers find the right products for their individual needs. This approach suggests a commitment to science-backed recommendations and a departure from the one-size-fits-all approach often seen in the supplement industry. The brand aims to occupy a space in the consumer's mind as a trusted and reliable source of nutritional guidance during a critical life stage, emphasizing the importance of making informed choices for both mother and child. # Product The ad features three different Wild Nutrition supplement products, each packaged in a dark amber glass bottle with a silver lid and a white label. The products are designed to support women through different stages of pregnancy and breastfeeding. The first product is "Nutrition Support", the second is "Pregnancy + New Mother Support", and the third is "Breastfeeding Support". The ad addresses the purchase barrier of uncertainty by offering a quiz to help customers determine which supplements are right for them, emphasizing that pregnancy supplements "shouldn't be a guessing game". The products are presented as a solution to the challenge of navigating the complex world of prenatal and postnatal nutrition, offering targeted support for each stage of motherhood. # Visual style The ad has a clean and minimalist visual style, with a focus on product presentation. The use of a solid peach background and simple geometric shapes creates a sense of calm and sophistication. The lighting is soft and diffused, highlighting the natural tones of the supplement bottles. The overall effect is polished and professional, conveying a sense of trust and reliability. # Hooks Headline: Pregnancy supplements shouldn't be a guessing game # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of confusion and uncertainty when choosing pregnancy supplements, stating that it "shouldn't be a guessing game". # Value propositions - The quiz helps customers determine which supplements are right for them. # Benefits - Targeted support for each stage of motherhood # Features - Nutrition Support - Pregnancy + New Mother Support - Breastfeeding Support # Call to action TAKE OUR QUIZ # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand presenting itself as a solution to the challenge of choosing the right pregnancy supplements. # Storyline - The ad opens by stating that pregnancy supplements shouldn't be a guessing game. This is intended to highlight the confusion and uncertainty that many women face when trying to choose the right supplements during pregnancy, from the brand's perspective. - The ad then presents a "TAKE OUR QUIZ" CTA. This is intended to offer a solution to the problem of choosing the right supplements, from the brand's perspective. - The ad showcases three different Wild Nutrition supplement products, each designed to support women through different stages of pregnancy and breastfeeding. This is intended to demonstrate the brand's range of targeted solutions for prenatal and postnatal nutrition, from the brand's perspective.

# Ad summary This ad for Wild Nutrition uses a quiz as a call to action to help customers find the right fertility supplements. # Brand positioning Wild Nutrition is presented as a provider of fertility supplements that takes the guesswork out of choosing the right products. The brand positions itself as a reliable source of personalized nutrition advice, suggesting that customers can trust them to guide them through the complexities of fertility supplementation. By offering a quiz, Wild Nutrition aims to simplify the process and provide tailored recommendations, indicating a commitment to individual customer needs and a departure from the one-size-fits-all approach often seen in the supplement market. The brand's approach is functional, focusing on providing the right supplements based on individual needs. # Product The product featured in the ad is fertility supplements from Wild Nutrition. The supplements are presented as a solution to the confusion and uncertainty often associated with choosing the right fertility support. The ad does not explicitly detail the ingredients or specific benefits of the supplements but implies that they are tailored to individual needs, which can be determined by taking the advertised quiz. The supplements are shown as white capsules, suggesting a standard oral dosage form. The ad addresses the purchase barrier of uncertainty by offering a personalized approach, guiding potential customers to the right product for their specific needs. # Visual style The ad has a clean and minimalist visual style, using a neutral color palette and simple typography. The focus is on the product and the call to action, with minimal distractions. The image is well-lit and professionally shot, giving it a polished and trustworthy appearance. # Hooks Headline: Fertility supplements shouldn't be a guessing game # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of choosing the right fertility supplements, stating that "Fertility supplements shouldn't be a guessing game." This highlights the confusion and uncertainty many people face when trying to navigate the complex world of fertility support. # Call to action TAKE OUR QUIZ # Point of view - Brand: The entire ad is presented from the brand's perspective, aiming to position Wild Nutrition as a solution to the confusion surrounding fertility supplements and guide potential customers towards their products through a quiz. # Storyline - The ad opens by stating that "Fertility supplements shouldn't be a guessing game," immediately identifying a common frustration among those seeking fertility support. This message is conveyed from the brand's perspective, aiming to capture the attention of potential customers who feel overwhelmed by the choices available and position Wild Nutrition as a solution to this problem. - The ad then prompts viewers to "TAKE OUR QUIZ," offering a direct solution to the problem presented. This call to action is from the brand, encouraging engagement and guiding the audience towards a personalized product recommendation. - The ad features a hand holding two white capsules, visually representing the product being offered. This image, presented from the brand's perspective, reinforces the product category and provides a tangible element to the ad, making the offer more concrete.

# Ad summary This ad for Wild Nutrition uses a question to grab attention and then offers a quiz to help customers find the right pregnancy supplements. # Brand positioning Wild Nutrition is presented as a brand that prioritizes personalized nutrition, particularly for women during pregnancy. The brand positions itself as a solution to the confusion and uncertainty surrounding pregnancy supplements, offering a quiz to help customers find the right products for their individual needs. This approach suggests a commitment to science-backed recommendations and a departure from the one-size-fits-all approach often seen in the supplement industry. The brand aims to occupy a space in the consumer's mind as a trusted and reliable source of information and high-quality supplements for a healthy pregnancy. # Product The product featured in the ad is pregnancy supplements. The ad highlights the confusion and guesswork often associated with choosing the right supplements during pregnancy, and positions the brand's quiz as a solution to this problem. The supplements are presented as a way to ensure a healthy pregnancy by providing the necessary nutrients for both mother and baby. The ad does not explicitly mention specific ingredients or benefits, but implies that the supplements are tailored to individual needs based on the quiz results. The ad addresses the purchase barrier of uncertainty by offering a personalized recommendation, making it easier for customers to choose the right supplements for their specific needs. # Visual style The ad has a clean and minimalist visual style, with a focus on simplicity and clarity. The use of a solid background color and minimal text creates a sense of calm and trustworthiness. The image is well-lit and professionally shot, giving it a polished and sophisticated look. The overall style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: Pregnancy supplements shouldn't be a guessing game # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of confusion and uncertainty surrounding pregnancy supplements, as highlighted by the question, “Pregnancy supplements shouldn’t be a guessing game.” # Value propositions - The quiz offers a personalized recommendation, making it easier for customers to choose the right supplements for their specific needs. # Call to action TAKE OUR QUIZ # Point of view - Brand: The headline and call to action are presented from the brand's perspective, highlighting the problem and offering a solution. - Customer: The image of the hand holding the capsules is presented from the customer's perspective, showing the product in a relatable way. # Storyline - The ad opens with the question, “Pregnancy supplements shouldn’t be a guessing game,” immediately addressing a common pain point for expecting mothers. This is told from the brand's perspective, highlighting the confusion and uncertainty surrounding pregnancy supplements and setting the stage for their solution. - The ad then presents a solution in the form of a “TAKE OUR QUIZ” button, inviting viewers to find the right supplements for their individual needs. This is told from the brand's perspective, offering a personalized recommendation to address the viewer's concerns and guide them towards the right products. - The ad features a hand holding two white capsules, visually representing the product being offered. This is shown from the customer's perspective, giving a clear image of the product.

# Ad summary This ad promotes Wild Nutrition's Beauty Sleep Duo, consisting of Magnesium and Collagen 500 Plus, as a solution for those who are tired of tossing and turning and waking up feeling flat. The ad features a woman in pajamas who incorporates the supplements into her nightly smoothie routine, highlighting the benefits of a fresher complexion and a calmer night. # Brand positioning Wild Nutrition is presented as a brand focused on natural, food-grown supplements designed to enhance beauty and wellness from within. The brand emphasizes simplicity and effectiveness, positioning its products as a 'secret' to looking and feeling better, even during busy times. The brand aligns with a lifestyle that values self-care and restorative rituals, pushing against the norm of quick fixes by offering a holistic approach to beauty and sleep. The brand positioning is both functional, highlighting the ingredients and their benefits, and emotional, promising a fresher complexion and a calmer night. # Product The featured product is the Wild Nutrition Beauty Sleep Duo, which includes two supplements: Magnesium and Collagen 500 Plus. The Magnesium supplement is designed to increase sleep time, while the Collagen 500 Plus is a high-absorption collagen formula. The duo is intended for anyone who is tired of tossing and turning and waking up feeling flat. The ad highlights that by combining these two supplements, users can wake up feeling brighter, smoother, and more ready, with a fresher complexion and a calmer night behind them. The product is presented as a simple ritual that can be easily incorporated into a nightly routine, even when things are busy. # Visual style The ad has a warm, inviting aesthetic with soft lighting and a cozy atmosphere. The editing style is smooth with static shots and gentle transitions, creating a polished commercial feel. The pacing is consistent, maintaining a relaxed rhythm that aligns with the theme of sleep and relaxation. The visuals are timed to the voiceover, emphasizing key product actions and benefits. # Hooks Spoken: Tired of tossing and turning and still waking up feeling flat? Text overlay: Tired of / tossing and turning / and still waking up / feeling flat? Visual: 00:00–00:04: A woman stands in front of a large window with white frames, pulling up the shade. She is silhouetted against the bright daylight outside, which reveals a landscape of trees and fields. The room is dimly lit, with a bed visible in the foreground. The camera is stationary, capturing the woman's silhouette as she stretches her arms overhead. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of tossing and turning and waking up feeling flat, indicating a lack of restful sleep and overall well-being. The ad copy states, "Tired of tossing and turning and still waking up feeling flat?" # Value propositions - Beauty Sleep Duo: Combining Magnesium and Collagen for a restorative night's sleep and improved complexion. - Simple Ritual: Easy to incorporate into your nightly routine, even when busy. # Benefits - Increases sleep time - Fresher complexion - Calmer night - Waking up feeling brighter, smoother and more ready # Features - Magnesium - High absorption Collagen formula # Call to action Tap the link and start your night ritual. # Social proof - "I found a night duo that actually shifts the game." - "I turned to the Beauty Sleep Duo." - "I started waking up feeling brighter, smoother and more ready." - "This simple ritual became my secret for looking and feeling like I'd slept better, even when things were busy." # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:04 The ad opens with a woman opening her window in the morning. - 00:00–00:04 The narrator asks if the viewer is tired of tossing and turning and still waking up feeling flat, setting up the problem that the product aims to solve. - 00:04–00:06 The narrator introduces the Wild Nutrition Beauty Sleep Duo as a solution that shifts the game. - 00:06–00:08 The narrator states that she turned to the Beauty Sleep Duo. - 00:08–00:14 The narrator explains that the duo combines Magnesium, which has been shown to increase sleep time, and a high-absorption Collagen formula. - 00:14–00:17 The narrator shares that she started waking up feeling brighter, smoother, and more ready after using the product. - 00:17–00:21 The narrator describes the benefits of using the product, including a fresher complexion and a calmer night. - 00:21–00:26 The narrator states that this simple ritual became her secret for looking and feeling like she'd slept better, even when things were busy. - 00:26–00:28 The narrator asks if the viewer wants to try a truly restorative night. - 00:28–00:34 The narrator encourages the viewer to get Wild Nutrition's Beauty Sleep Duo now and get 50% off their first three orders, providing a call to action and an incentive. - 00:34–00:36 The narrator prompts the viewer to tap the link and start their night ritual, reinforcing the call to action.

# Ad summary This ad speaks to the issue of energy being depleted during breastfeeding and provides the solution with Wild Nutrition supplements. The ad identifies that breastfeeding takes up 25% of a woman's energy and uses the copy to promote the brand's Breastfeeding Support supplement that helps replenish energy and nutrients. # Brand positioning Wild Nutrition is presented as a brand focusing on supplements for women's health. The language emphasizes the replenishment of energy and nutrients, positioning the brand as a solution for women seeking to support their overall wellbeing, especially during specific life stages like breastfeeding. The tagline 'Food-Grown' also suggests a natural and holistic approach, aligning with consumers who prefer clean and sustainable health products. The brand aims to occupy the space of a natural and effective supplement provider, promoting overall wellbeing and supporting women's health needs. This approach pushes against synthetic alternatives, focusing on naturally derived supplements. # Product Wild Nutrition's Breastfeeding Support is a supplement designed to replenish energy and nutrients for women who are breastfeeding. The supplement comes in capsule form, packaged in a dark amber glass bottle with a silver lid to protect the food-grown ingredients. The product focuses on mind-body wellbeing, offering a holistic approach to postpartum health. It is intended for women in the breastfeeding stage of motherhood who need extra support to combat the high energy demands of breastfeeding. The advertised benefits include replenishing energy and nutrients, addressing the issue that breastfeeding uses up to 25% of a woman’s energy. The emphasis on 'Food-Grown' ingredients suggests a USP of natural, high-quality components, distinguishing it from synthetic or less naturally-sourced supplements. # Visual style The ad has a clean, minimalist, and natural visual aesthetic. The production quality appears to be studio-shot with controlled lighting and careful placement of the product and props to convey a sense of natural health and simplicity. The image treatment includes soft color grading with muted tones, background removal to eliminate distraction, and strategic use of light and shadow to highlight the product and create depth. The typography integration features clean and legible fonts, contributing to the ad's overall simplicity and clarity. # Hooks Headline: Breastfeeding uses up to 25% of your energy # Funnel stage Middle of funnel (Consideration) # Pain points Breastfeeding can deplete a mother's energy, taking up to 25% of her daily energy reserves. This is signaled through the statistic 'Breastfeeding uses up to 25% of your energy', directly calling attention to the energy demands placed on breastfeeding women. # Value propositions - Breastfeeding Support replenishes energy + nutrients for whole mind-body wellbeing: This clearly ties a benefit (replenishing energy and nutrients for overall wellbeing) to a product feature. # Benefits - replenishes energy + nutrients for whole mind-body wellbeing # Features - Breastfeeding Support - replenishes energy + nutrients - Food-Grown # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is designed to showcase the brand's Breastfeeding Support supplement. The brand is communicating information, benefits, and the product's place in women's health. - Customer: The ad speaks directly to the experiences of breastfeeding women. - External source: The fact that breastfeeding uses up to 25% of a woman's energy. # Storyline - The ad begins by stating that breastfeeding uses up to 25% of a woman's energy. This is included to immediately capture the attention of breastfeeding mothers by highlighting a common challenge they face. The perspective here is from the brand to spotlight a crucial health insight to the breastfeeding consumer. - The ad transitions to presenting Wild Nutrition's Breastfeeding Support supplement as a solution. The function is to position the supplement as a remedy that replenishes energy and nutrients. The perspective switches to the brand, presenting itself as the provider of a product tailored to support the specific needs of breastfeeding mothers. - The ad emphasizes the holistic benefits of the supplement. The intent is to reassure potential customers that the product supports their whole mind-body wellbeing. The perspective remains with the brand, aiming to build trust by presenting a comprehensive solution for maternal health.

# Ad summary This ad features a woman in her bedroom and kitchen, showcasing Wild Nutrition's Food-Grown Magnesium. She emphasizes the importance of rest for mothers and highlights the product's benefits, including supporting muscle and nervous system function, reducing tiredness and fatigue, and improving sleep quality. The ad concludes with an offer of 50% off for new customers for the first three months. # Brand positioning Wild Nutrition is presented as a brand focused on providing natural supplements to support overall well-being, particularly for busy individuals like mothers. The brand emphasizes the importance of self-care and rest, positioning itself as a solution for those seeking to improve their sleep quality and reduce tiredness and fatigue. The brand aligns with a lifestyle that values health, wellness, and natural ingredients, pushing against the norm of quick fixes and promoting a holistic approach to self-care. The brand positioning is both functional, highlighting the product's benefits, and emotional, emphasizing the importance of prioritizing rest and self-care. # Product Wild Nutrition's Food-Grown Magnesium is a supplement designed to support normal muscle and nervous system function while helping to reduce tiredness and fatigue. The product is presented as a gentle and effective solution for individuals seeking to improve their sleep quality and duration. It is specifically targeted towards busy individuals, particularly mothers, who may struggle to find time for rest and self-care. The product is taken in capsule form, with a recommended dosage of two capsules at the end of the day. The ad addresses the purchase barrier of skepticism by highlighting research that shows magnesium can improve sleep quality and duration. The ad emphasizes that this product is worth trying or buying because it helps prioritize rest and self-care, leading to more energy and improved well-being. # Visual style The ad has a polished, natural aesthetic with soft lighting and a clean, minimalist design. The editing style is smooth with static shots and subtle transitions. The production quality is high, giving it a commercial feel. The pacing is consistent throughout the ad, with a moderate tempo. The audio-visual sync is well-coordinated, with text overlays and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:03 Motherhood never sleeps, but I've learnt how to sneak in some real rest. Text overlay: 00:00–00:02 Motherhood never / 00:01–00:03 sleeps but / 00:02–00:04 I've learnt how / 00:03–00:05 some real rest. Visual: 00:00–00:01 A woman with long, wavy auburn hair, fair skin, and wearing a striped pajama set is standing in her bedroom, holding a white mug and taking a selfie with her phone. The bedroom has a gray upholstered headboard, white bedding, and a white nightstand with a lamp. The camera is selfie-style, held by the woman. / 00:01–00:03 A close-up shot of a striped pajama set folded on a bed with a gray upholstered headboard, white bedding, and a knitted throw. The camera is stationary and focused on the pajamas. # Funnel stage Consideration # Pain points The central frustration is the lack of rest and self-care experienced by busy individuals, particularly mothers. This is signaled by the opening line, "Motherhood never sleeps." # Value propositions - Gentle and effective magnesium supplement for busy individuals - Prioritizes rest and self-care, leading to more energy and improved well-being - Improves sleep quality and duration # Benefits - Supports normal muscle and nervous system function - Helps to reduce tiredness and fatigue - Improves sleep quality and duration # Features - Food-Grown Magnesium # Call to action Start your calm night routine today. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman in pajamas holding a mug, taking a selfie in her bedroom. The message conveyed is that motherhood is tiring, but it's possible to find rest. The perspective is from the woman, who is sharing her personal experience. The tone is relatable and understanding. - 00:03–00:07 00:03–00:07 The woman walks into her kitchen and opens a cabinet. The message conveyed is that her days and evenings are full. The perspective is from the woman, who is sharing her personal experience. The tone is relatable and understanding. - 00:07–00:16 00:07–00:16 The woman shows a bottle of Wild Nutrition's Food-Grown Magnesium and pours capsules into her hand. The message conveyed is that she wanted something to help her relax, so she started using this product. The perspective is from the woman, who is sharing her personal experience. The tone is informative and personal. - 00:16–00:22 00:16–00:22 The woman places the bottle of magnesium next to a mug and candle, then walks to her closet and grabs her pajamas. The message conveyed is that the product is part of her nightly routine. The perspective is from the woman, who is sharing her personal experience. The tone is calm and relaxing. - 00:22–00:34 00:22–00:34 The woman places the bottle of magnesium on her bedside table, next to a lamp and mug, then sits on her bed and drinks from the mug. The message conveyed is that she takes the magnesium when she's winding down or when her routine is off track. The perspective is from the woman, who is sharing her personal experience. The tone is calm and relaxing. - 00:34–00:40 00:34–00:40 The woman sits on her bed and writes in a journal. The message conveyed is that prioritizing rest is important. The perspective is from the woman, who is sharing her personal experience. The tone is encouraging and supportive. - 00:40–00:45 00:40–00:45 The woman sits on her bed and speaks directly to the camera, holding the bottle of magnesium. The message conveyed is that new customers get 50% off their first three months, and she encourages viewers to start their calm night routine today. The perspective is from the woman, who is now acting as a spokesperson for the brand. The tone is enthusiastic and inviting.

# Ad summary This ad promotes Wild Nutrition's Weight Management Support supplement. The ad features a woman in midlife who shares how the supplement has become part of her daily ritual for feeling balanced. She highlights the supplement's unique botanical blend and essential vitamins and minerals, emphasizing its support for metabolic function, blood glucose levels, and overall wellbeing. The ad includes visuals of the product, the woman practicing yoga, and scenic views of the coast. # Brand positioning Wild Nutrition is presented as a brand focused on supporting overall wellbeing through natural supplements. The brand emphasizes the importance of providing the body with essential nutrients, particularly during midlife when natural changes occur. Wild Nutrition positions itself as a provider of simple rituals for feeling balanced, aligning with a lifestyle that values self-care and holistic health. The brand pushes against the norm of battling one's body, instead promoting support and nourishment. The brand positioning is both functional, highlighting the supplement's ingredients and their benefits, and emotional, emphasizing the feeling of balance and wellbeing. # Product Wild Nutrition's Weight Management Support is a food supplement designed to support metabolic function, fatty acid metabolism, blood glucose levels, and overall wellbeing. It combines Metaboloid, a UK-first botanical blend, with essential vitamins and minerals. The product is presented as a daily ritual for feeling balanced, especially during midlife when bodies undergo natural changes. The supplement is for individuals looking to support their body's natural functions and maintain overall wellbeing. The ad addresses the purchase barrier by offering new customers 50% off their first three months, making it more accessible to try the product. # Visual style The ad has a natural and relaxed aesthetic, with warm lighting and scenic outdoor shots. The editing style is smooth, with slow pans and transitions. The production quality is polished, giving it a commercial feel. The pacing is moderate, allowing the message to be conveyed clearly. The visuals are synced with the voiceover, emphasizing the key points. # Hooks Spoken: 00:00–00:04 Supporting my body feels better than battling it. This is my daily ritual. Text overlay: 00:00–00:04 Supporting my body / 00:00–00:04 feels better than / 00:01–00:04 battling it / 00:03–00:04 This is my daily ritual. Visual: 00:00–00:04 The shot is angled upwards towards a peach-colored wall with shadows of tree branches cast across it. The lighting is warm and natural. Text overlay in a serif font reads, "Supporting my body feels better than battling it. This is my daily ritual." # Funnel stage Consideration # Pain points The ad implies that during midlife, bodies go through natural changes that can disrupt balance and wellbeing. The frustration is the feeling of battling one's own body instead of supporting it. # Value propositions - The combination of Metaboloid, essential vitamins, and minerals provides comprehensive support for metabolic function, blood glucose levels, and overall wellbeing. - The product offers a simple daily ritual for feeling balanced, especially during midlife when bodies go through natural changes. # Benefits - Supports metabolic function - Supports fatty acid metabolism - Supports blood glucose levels - Supports overall wellbeing - Simple ritual for feeling balanced # Features - Metaboloid (UK-first botanical blend) - Essential vitamins - Essential minerals # Call to action Tap the link to start your daily ritual. # Social proof - "Taking it daily has become my simple ritual for feeling balanced" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a woman who uses the product and shares her experience. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with text overlay stating, "Supporting my body feels better than battling it. This is my daily ritual." - 00:04–00:08 00:04–00:08 A woman is shown doing yoga outside. She says, "Supporting my body in midlife is about giving it the nutrients it truly needs." - 00:08–00:12 00:08–00:12 The ad transitions to a close-up of the Wild Nutrition Weight Management Support product. Text overlay reads, "Wild Nutrition Weight Management Support combines Metaboloid, a UK first botanical blend." - 00:12–00:22 00:12–00:22 The woman is shown walking her dogs on a wooden path by the sea. She continues, "With essential vitamins and minerals. Together they support metabolic function, blood glucose levels, and overall wellbeing." - 00:22–00:30 00:22–00:30 The ad shows a scenic view of the coast. The woman says, "Taking it daily has become my simple ritual for feeling balanced, especially during midlife when our bodies go through natural changes." - 00:30–00:35 00:30–00:35 The ad shows a scenic view of the coast. Text overlay reads, "Support your body and wellbeing with Wild Nutrition's Weight Management Support." - 00:35–00:42 00:35–00:42 The ad shows a hand holding the Wild Nutrition Weight Management Support product. Text overlay reads, "Tap the link to start your daily ritual. Right now, new customers get 50% off their first three months."

# Ad summary This ad promotes Wild Nutrition's Ashwagandha Plus supplement for women experiencing perimenopause. The ad features a woman who describes the challenges of perimenopause, such as mood swings, unpredictable stress, and difficulty sleeping. She shares that she takes two capsules of Wild Nutrition's Ashwagandha Plus daily to help her feel more composed, less reactive, and better able to sleep and face the next day. The ad includes visuals of the product, the woman taking the supplement, and her engaging in calming activities like meditation. The ad concludes with an offer of 50% off the first three orders for new customers and a call to action to tap the link and start a journey to a calmer, more balanced you. # Brand positioning Wild Nutrition is presented as a brand focused on providing natural supplements to support women's health, particularly during perimenopause. The brand emphasizes scientifically studied ingredients and a holistic approach to wellness, aligning with a lifestyle that values calm, balance, and emotional well-being. Wild Nutrition positions itself as a solution for women seeking relief from the challenges of hormonal shifts, stress, and sleep disturbances associated with perimenopause. The brand promotes a daily ritual of self-care and balance, suggesting that its products can help women feel more composed, less reactive, and better able to face the day. # Product Wild Nutrition's KSM-66 Ashwagandha Plus is a supplement designed to support relaxation and emotional balance during perimenopause. It combines the world's most scientifically studied form of Ashwagandha with added magnesium. The supplement is intended to contribute to mental clarity and memory, as well as help reduce tiredness and fatigue. The ad shows the product as part of a daily ritual, with the woman taking two capsules each day with water. The product is presented as a natural solution to help women feel more composed, less reactive, and better able to sleep and face the next day, especially when experiencing the shifting symptoms of perimenopause. # Visual style The ad has a polished, natural aesthetic with soft lighting and a calm, inviting tone. The editing style is a mix of static shots and smooth transitions, with a consistent pacing that aligns with the voiceover. The production quality is high, giving it a commercial feel while maintaining a relatable, UGC-style presentation. The visual motifs include close-ups of the woman speaking directly to the camera, product shots in a calming environment, and lifestyle shots of the woman engaging in self-care activities. # Hooks Spoken: 00:00–00:05 Perimenopause can shake up your mood and energy. Restore your inner balance with a little nightly calm. Text overlay: 00:00–00:01 Perimenopause / 00:01–00:02 shake / 00:02–00:03 and / 00:03–00:04 inner Visual: 00:00–00:05 Close-up shot of a woman with long blonde hair, wearing a light brown cardigan, speaking directly to the camera. The background is a neutral-colored wall with a white door and a mirror. The lighting is soft and natural. # Funnel stage Consideration # Pain points The ad addresses the challenges women face during perimenopause, such as mood swings, unpredictable stress, and difficulty sleeping. "Perimenopause can shake up your mood and energy." # Value propositions - Scientifically studied form of Ashwagandha - Daily moment of calm and balance # Benefits - Supports relaxation - Supports emotional balance - Contributes to mental clarity and memory - Helps reduce tiredness and fatigue - Helps me feel more composed - Less reactive - Better able to sleep and face the next day # Features - KSM-66 Ashwagandha - Added magnesium # Call to action Tap the link and start your journey to a calmer, more balanced you today. # Social proof - "That's why I've made Wild Nutrition's KSM-66® Ashwagandha Plus part of my daily ritual." – Female 1 (Customer) - "I take two capsules each day, and it helps me feel more composed, less reactive and better able to sleep and face the next day." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a woman who uses the product and shares her personal experience. # Storyline - 00:00–00:05 00:00–00:05 The woman introduces the topic of perimenopause and how it can affect mood and energy. The message is to restore inner balance with a little nightly calm. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. - 00:05–00:08 00:05–00:08 The woman states that perimenopause is a time of change. The message is to acknowledge the challenges of this life stage. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. - 00:08–00:15 00:08–00:15 The woman describes the symptoms of perimenopause, such as hormonal imbalance, unpredictable moods, increased stress, and difficulty sleeping. The message is to highlight the common struggles women face during this time. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. - 00:15–00:22 00:15–00:22 The woman introduces Wild Nutrition's KSM-66 Ashwagandha Plus as part of her daily ritual. The message is to present the product as a solution to the challenges of perimenopause. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. - 00:23–00:30 00:23–00:30 The woman explains that the product combines scientifically studied Ashwagandha with added magnesium. The message is to highlight the product's key ingredients and their benefits. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. - 00:30–00:34 00:30–00:34 The woman states that the product contributes to mental clarity, memory, and helps reduce tiredness and fatigue. The message is to highlight the product's benefits. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. - 00:35–00:41 00:35–00:41 The woman shares that she takes two capsules each day and it helps her feel more composed, less reactive, and better able to sleep and face the next day. The message is to highlight the product's benefits. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. - 00:41–00:48 00:41–00:48 The woman emphasizes the importance of the product during perimenopause when everything feels like it's shifting. The message is to highlight the product's benefits. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. - 00:48–00:52 00:48–00:52 The woman encourages viewers to find their calm during perimenopause with food-grown Ashwagandha. The message is to encourage viewers to try the product. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. - 00:53–01:00 00:53–01:00 The woman shares that new customers get 50% off the first three orders and encourages viewers to tap the link and start their journey to a calmer, more balanced you today. The message is to encourage viewers to try the product. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone.

# Ad summary This ad promotes Wild Nutrition's Food-Grown Magnesium as a solution for mothers who need restorative rest. The ad features a woman who is a mother taking the supplement as part of her nightly routine to help her sleep longer and with better quality. The ad also mentions that new customers get 50% off their first three months. # Brand positioning Wild Nutrition is presented as a brand that understands the needs of mothers who are constantly on the go and need restorative rest. The brand aligns with values of self-care and well-being, promoting a lifestyle where mothers prioritize their health to better care for their children. Wild Nutrition positions itself as a provider of gentle, effective, and reliable supplements, specifically highlighting the functional benefits of their Food-Grown Magnesium for muscle and nervous system function, as well as reducing tiredness and fatigue. The brand aims to occupy a space in the consumer's mind as a trusted source of natural supplements that support overall health and well-being, particularly for busy mothers. # Product The featured product is Wild Nutrition's Food-Grown Magnesium, a supplement designed to support normal muscle and nervous system function, reduce tiredness and fatigue, and improve sleep quality. The product is presented as a gentle, effective, and reliable solution for individuals seeking restorative rest, particularly busy mothers. The supplement comes in capsule form, with a recommended dosage of two capsules taken before bedtime. The ad highlights that in a study, the supplement helped people sleep longer and with better quality. The product is positioned as an essential part of an everyday routine for those who prioritize self-care and want to show up better for their loved ones. The ad addresses the purchase barrier of skepticism by referencing a study that supports the product's effectiveness. # Visual style The ad has a polished, natural aesthetic with warm lighting and a cozy, intimate feel. The editing style is smooth with static shots and slow zooms, creating a calm and relaxing atmosphere. The production quality is high, giving the ad a commercial feel while maintaining a sense of authenticity. The pacing is slow and consistent, with cuts timed to the voiceover lines. # Hooks Spoken: Motherhood means being on the go. Text overlay: 00:00–00:01: Motherhood means Visual: 00:00–00:01: A woman with long dark hair, wearing a light gray long-sleeved shirt and pants, sits in a gray chair and holds a baby in her arms. The baby is wearing a white onesie with a floral pattern. The background features a wall with a blue and white floral wallpaper and a white side table. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the lack of restorative rest for mothers who are constantly on the go. "Motherhood means being on the go. I need rest that actually feels restorative." # Value propositions - Gentle, effective, and reliable magnesium supplement for restorative rest - Supports muscle and nervous system function, reduces tiredness and fatigue - Helps people sleep longer and with better quality (based on a study) - Part of an everyday routine for self-care and overall well-being # Benefits - Restorative rest - Calm nights - Stronger days - Show up for my little one and for me # Features - Food-Grown Magnesium - Gentle - Effective - Reliable - Supports normal muscle and nervous system function - Helps reduce tiredness and fatigue # Call to action Tap the link to start your routine today. # Social proof - "And in a study, it helped people sleep longer and with better quality" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a mother who uses the product and shares her experience. # Storyline - 00:00–00:01 The ad begins with a woman holding her baby, emphasizing the demands of motherhood. - 00:01–00:04 The woman states that motherhood means being on the go and that she needs rest that actually feels restorative. This sets up the problem that the product will solve. - 00:05–00:12 The woman opens a drawer and pulls out a bottle of Food-Grown Magnesium, explaining that she started using it because she wanted something gentle, effective, and reliable. This introduces the product as the solution. - 00:12–00:21 The woman pours a glass of water and states that the formula supports normal muscle and nervous system function, helps reduce tiredness and fatigue, and helped people sleep longer and with better quality in a study. This highlights the product's benefits and provides social proof. - 00:21–00:28 The woman takes two capsules with water, stating that it's now part of her everyday routine when winding down because caring for her body means she can show up for her little one and for herself. This reinforces the product's role in self-care and overall well-being. - 00:28–00:32 The woman is shown reading in bed, and the narrator states that Wild Nutrition's Food-Grown Magnesium gives you calm nights and stronger days. This summarizes the product's benefits. - 00:32–00:37 The ad concludes with an offer for new customers to get 50% off their first three months and a call to action to tap the link to start your routine today. This encourages immediate purchase.

# Ad summary This ad promotes Wild Nutrition's Food-Grown Magnesium supplement, targeting busy mothers who need help relaxing and improving their sleep quality. The ad features a creator who shares her experience using the product as part of her nightly routine, emphasizing its gentle and effective support for muscle and nervous system function. The ad highlights a 50% off offer for new customers for the first three months, encouraging viewers to start their calm night routine today. # Brand positioning Wild Nutrition is presented as a brand focused on providing natural supplements to support overall well-being, particularly for individuals with busy lifestyles. The brand emphasizes the importance of self-care and prioritizing rest, positioning itself as a solution for those seeking to improve their sleep quality and reduce tiredness and fatigue. The brand aligns with a lifestyle that values health, wellness, and taking time for oneself, even amidst the demands of motherhood. The brand positioning is both functional, offering tangible benefits like improved sleep and reduced fatigue, and emotional, promoting a sense of calm and well-being. # Product Wild Nutrition's Food-Grown Magnesium is a supplement designed to support normal muscle and nervous system function while helping to reduce tiredness and fatigue. The product is presented as a gentle and effective solution for individuals, particularly busy mothers, who need help relaxing and improving their sleep quality. The supplement comes in capsule form and is intended to be taken as part of a nightly routine. The ad addresses the purchase barrier of skepticism by highlighting that research shows it can improve sleep quality and duration. The product is positioned as a go-to solution for winding down at the end of the day, whether during a quiet moment alone or when a usual routine has gone off track. # Visual style The ad has a polished, natural aesthetic with bright lighting and a clean, modern setting. The editing style is smooth with static shots and occasional zooms to highlight the product. The production quality is high, giving it a commercial feel while maintaining a relatable, UGC-style presentation. The pacing is consistent, with cuts timed to voiceover lines to emphasize key points. # Hooks Spoken: 00:00–00:02 Motherhood keeps me moving every single day. Text overlay: 00:00–00:01 Motherhood keeps me / 00:01–00:02 moving every single day. Visual: 00:00–00:02 A woman with long, wavy auburn hair, wearing a striped pajama set, sits cross-legged on a bed with a gray headboard and white bedding. She is smiling and gesturing with her hands as she speaks. On the nightstand to her right are a black bottle and a white box, presumably containing the advertised product. The background includes decorative pillows and a framed picture on the wall. # Funnel stage Consideration # Pain points The central pain point is the feeling of being constantly tired and fatigued due to the demands of motherhood, making it difficult to relax and get a good night's sleep. "Motherhood keeps me moving every single day." # Value propositions - Gentle and effective support for muscle and nervous system function - Improved sleep quality and reduced tiredness and fatigue - A go-to solution for winding down at the end of the day # Benefits - Helps to reduce tiredness and fatigue - Improves sleep quality and duration - Helps you sleep better and feel stronger during the day # Features - Gentle - Effective - Supports normal muscle and nervous system function - Food-Grown Magnesium # Call to action So why not start your calm night routine today? # Social proof - "So I started using Wild Nutrition's Food-Grown Magnesium" – Female 1 (Creator) - "It's gentle, effective, and supports normal muscle and nervous system function while helping to reduce tiredness and fatigue." – Female 1 (Creator) - "Research even shows that it can improve sleep quality and duration." – Female 1 (Creator) - "Now, it's my go-to at the end of the day." – Female 1 (Creator) - "Taking care of my body this way, it means I have more energy to show up for my little ones and for me too." – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a creator who is a customer of the brand, sharing her personal experience and routine with the product. # Storyline - 00:00–00:02 The creator introduces herself and explains that motherhood keeps her moving every single day. - 00:02–00:04 She states that her body needs something that actually restores her. - 00:04–00:07 The creator transitions to the kitchen and explains that being a mom means her days are full and her evenings are even fuller. - 00:07–00:12 She wanted something that could genuinely help her relax, so she started using Wild Nutrition's Food-Grown Magnesium. - 00:12–00:18 She highlights that it's gentle, effective, and supports normal muscle and nervous system function while helping to reduce tiredness and fatigue. - 00:18–00:22 She adds that research even shows that it can improve sleep quality and duration. - 00:22–00:27 She states that it's now her go-to at the end of the day, just two capsules when she's finally winding down. - 00:27–00:31 She shares that she takes it during a quiet moment to herself or when her usual routine has gone off track. - 00:31–00:36 She explains that taking care of her body this way means she has more energy to show up for her little ones and for herself too. - 00:36–00:42 She encourages viewers to prioritize their rest, stating that Food-Grown Magnesium from Wild Nutrition helps you sleep better and feel stronger during the day. - 00:42–00:45 She announces that new customers get 50% off their first three months. - 00:45–00:47 She ends by asking why not start your calm night routine today.

# Ad summary A woman shares her experience taking Wild Nutrition magnesium supplements to improve her sleep quality. She holds the product up to the camera and shares claims about its effectiveness and use occasions. # Brand positioning Wild Nutrition is presented as a brand offering supplements focused on improving sleep quality. The brand positions itself as providing a solution for women who struggle with sleep and fatigue by offering food-grown magnesium supplements that are proven to reduce fatigue and tiredness. The brand promotes itself as a non-negotiable part of the customer's routine, fitting seamlessly into their lifestyle to improve sleep and overall well-being. # Product The featured product is Wild Nutrition's Food Grown Magnesium supplement, designed to improve sleep quality and reduce fatigue and tiredness. It is presented as a non-negotiable part of the user's routine and is for anyone who wants to improve sleep quality. The supplement comes in a matte black bottle with a white label featuring the brand and product name. The product is described as proven to give up to 42 minutes more sleep a night and helps the user fall back asleep when waking up in the middle of the night. The advertised magnesium supplements are presented as easy to incorporate into your life at anytime of the day. # Visual style The ad has a natural, unfiltered aesthetic, resembling user-generated content. The editing style is simple with static shots and minimal transitions. The production quality is basic, giving it an authentic and relatable feel. The pacing is consistent throughout the ad with an average of one cut per minute. The audio-visual sync is organic, with the speaker's actions and gestures aligning with her words. # Hooks Spoken: Female 1: I reckon if you spoke to pretty much any woman of a certain age the one Text overlay: 00:00–00:07 I reckon if you spoke to pretty much any woman of a certain age the one Visual: 00:00–00:07: A woman with long wavy auburn hair, wearing a black turtleneck, and several bracelets and rings, stands in front of a bed with pink accents. In the background there is a picture on the wall and a knitted blanket. She is holding a matte black bottle with a white label, speaking to the camera in a selfie-style shot. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of poor sleep quality and fatigue, implying that many women struggle with these issues. The woman states, "I reckon if you spoke to pretty much any woman of a certain age the one contributory factor to them feeling better would be getting good sleep." # Value propositions - Proven to reduce fatigue and tiredness - Proven to give you 42 minutes up to 42 minutes more sleep a night - Sleep quality is improved # Benefits - Reduce fatigue and tiredness - Give you 42 minutes up to 42 minutes more sleep a night. - Sleep quality is improved. # Features - Food grown magnesium # Call to action None used. # Social proof - "That is why Wild Nutrition's food grown magnesium is for me now a non-negotiable" – Female 1 (Customer) - "I've worked out that it doesn't really matter when I take them the sleep quality is improved" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a user who shares her experience and opinion. # Storyline - 00:00–00:07 The ad begins with a woman addressing the camera, suggesting that any woman of a certain age would agree that good sleep is key for feeling better. This sets up the premise that sleep is a universal concern, particularly for women. The perspective is from a user sharing her wisdom and understanding of the needs of her peers. - 00:07–00:17 The woman introduces Wild Nutrition's food-grown magnesium as her non-negotiable for sleep, emphasizing that it helps reduce fatigue and tiredness. She positions the product as a solution to a problem many women face, coming from a first-person perspective that creates trust. - 00:17–00:31 She shares how the magnesium works for her, specifically helping her fall back asleep when she wakes up in the middle of the night, emphasizing the benefit of improved sleep quality. This is delivered from the perspective of a satisfied customer who has found a solution to a common sleep issue. - 00:31–00:45 She reiterates the product's benefit of providing an additional 42 minutes of sleep, highlighting the convenience of being able to fall back asleep easily. The perspective is a continuation of her personal experience, lending credibility to the product's effectiveness. - 00:45–01:01 She says she takes two of the magnesium gems, and shares honestly that it doesn't really matter when she takes them during the day, because the sleep quality is improved. Her authentic tone reinforces the accessibility and ease of use of the supplement. - 01:01–01:08 She concludes by calling the product non-negotiable, emphasizing its importance in her life alongside herself and her sleep, reinforcing the product's value proposition.

# Ad summary This image ad for Wild Nutrition promotes their Food-Grown Magnesium supplement as a solution for racing thoughts. The ad features a calming visual of a mother and baby, along with a bottle of the supplement and a testimonial of 300,000 customers. # Brand positioning Wild Nutrition is presented as a provider of high-quality, natural supplements, specifically highlighting their Food-Grown Magnesium. The brand positions itself as a solution for common modern stressors, such as racing thoughts, by offering a natural way to wind down. The brand aligns with a health-conscious lifestyle, emphasizing the importance of natural ingredients and holistic well-being. The brand aims to occupy a space in the consumer's mind as a trusted source for natural supplements that support mental and physical wellness. # Product The featured product is Wild Nutrition's Food-Grown Magnesium supplement, presented as a natural solution to help wind down from racing thoughts. The supplement comes in capsule form, as shown by the two capsules held in a hand. The product is packaged in a dark brown bottle with a minimalist label. The ad addresses the purchase barrier of skepticism by highlighting that it is "Loved by 300,000 customers", suggesting a proven track record and widespread satisfaction. The product is for individuals experiencing racing thoughts and seeking a natural way to relax and improve their mental well-being. # Visual style The ad has a clean and minimalist visual style, with a focus on natural light and soft colors. The production quality appears to be high, with well-composed shots and professional editing. The overall aesthetic is calming and nurturing, aligning with the product's intended benefits. # Hooks Headline: Racing thoughts? # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the problem of "Racing thoughts?", indicating a state of mental unrest and difficulty relaxing. # Value propositions - Wind down with Food-Grown® Magnesium # Benefits - Wind down # Features - Food-Grown® Magnesium # Call to action None used. # Social proof - Loved by 300,000 customers # Point of view - Brand: The top caption introduces the product and its benefits, positioning the brand as a solution provider. - Customer: The image of a mother and baby evokes a sense of calm and well-being, reflecting the desired state of the customer. - External source: The statement "Loved by 300,000 customers" provides social proof, representing the collective positive experiences of other users. # Storyline - The ad opens with the question, "Racing thoughts?", immediately addressing a common problem. This is told from the brand's perspective, aiming to capture the attention of viewers who experience this issue and positioning the brand as aware of their struggles. - The ad transitions to a solution by stating, "Wind down with Food-Grown® Magnesium", introducing the product as a natural remedy. This is told from the brand's perspective, presenting its product as the answer to the problem identified in the first beat. - The ad includes a visual of a mother holding her baby, creating a sense of calm and nurturing. This is told from the customer's perspective, showing a moment of peace and tranquility that the product aims to help achieve. - The ad concludes with the statement "Loved by 300,000 customers", providing social proof and building trust in the product's effectiveness. This is told from an external source, leveraging the positive experiences of numerous customers to persuade potential buyers.