How Angi Advertises on Meta

# Ad summary The ad highlights the importance of ensuring your air conditioning unit is ready for the summer heat. It points out that older units may struggle to keep up and suggests hiring a professional through Angi to install a new one. # Brand positioning The brand promoted in this ad is Angi, a service that connects homeowners with qualified professionals for home improvement and maintenance tasks. Angi positions itself as a solution to the problem of finding reliable and skilled contractors. By emphasizing the ease of hiring a pro on Angi, the brand is trying to be seen as a convenient and trustworthy platform for homeowners who need help with home services. # Product The advertised product is Angi's service for hiring professionals to install new air conditioning units. The service addresses the problem of older AC units potentially failing during the summer heat. It's for homeowners who want to ensure their homes remain cool and comfortable. The key selling point is the convenience of finding and hiring qualified professionals to handle the installation, removing the hassle of searching and vetting contractors independently. It addresses the pain point of dealing with inadequate cooling systems and the urgency of replacing them before the summer heat becomes unbearable. # Visual style The ad uses a real-life, candid visual style, giving it an authentic and relatable feel. The setting is not overly staged and has a naturalistic look. This suggests a no-frills, practical approach that emphasizes the functionality and reliability of the service. # Hooks Headline: Is your A/C ready for the first heatwave? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the worry that an older A/C unit may not be able to handle the heat of the summer, as explicitly stated in the ad: "An older unit may not keep up with summer heat 🌤️". # Value propositions - Get a new A/C unit installed by hiring a pro on Angi before summer heat # Benefits - Make sure your unit can keep up with summer heat - Install a new unit before it gets too hot # Features - Hire a pro on Angi # Call to action 🔗 HIRE A PRO ON ANGI # Social proof - None used. # Point of view - Brand: The entire ad promotes Angi's services and encourages users to hire professionals through their platform, positioning Angi as the solution to homeowners' AC problems. # Storyline - The ad begins by questioning the viewer about whether their A/C unit is ready for the summer heatwave, with the intention of immediately grabbing the attention of the homeowner. The question is posed from the perspective of Angi, suggesting that they are looking out for the customers needs to stay cool and safe in the summer. - The ad states that older units may not be able to keep up with the summer heat, implying that there could be issues with your current unit if it is old. The intention is to create a sense of concern and urgency for the customer. This concern is expressed from the perspective of Angi, suggesting their expertise in this matter. - The ad advises the viewer to hire a pro to install a new unit before it gets too hot, offering a solution to the problem posed earlier. The intention is to position Angi as the go-to service for finding and hiring qualified professionals for A/C installation. This is from the Brand’s perspective. - Finally, the ad includes a call to action to 'HIRE A PRO ON ANGI', directly prompting the viewer to use the Angi platform. The intention is to drive immediate action and convert the viewer into a customer. This is a direct command coming from the Brand.

# Ad summary The ad features a roofing contractor repairing a roof and encourages users to hire a professional on Angi to fix their roof before it leaks. # Brand positioning Angi is presented as a convenient platform to connect homeowners with qualified professionals for home repair and improvement projects. The brand focuses on simplifying the process of finding and hiring reliable contractors, ensuring that homeowners can easily address issues like roof leaks with trusted experts. By offering a seamless connection to pros, Angi positions itself as a solution that saves time and reduces the stress associated with home maintenance. # Product The advertised service is Angi's platform for hiring qualified professionals for home repair and improvement projects, specifically focusing on roofing contractors. The ad highlights Angi's ability to connect users with pros who can fix roof leaks promptly. The ad emphasizes the urgency of addressing roof issues before they escalate, positioning Angi as a reliable and efficient way to find help. By facilitating a quick and easy connection to roofing experts, Angi offers a solution to prevent further damage and costly repairs, ensuring homeowners can maintain their properties with confidence. # Visual style The ad uses a practical, real-life aesthetic with a medium shot of a roofing contractor actively working on a roof. The setting is authentic, suggesting real-world application. The image is well-lit and clear, focusing on the task at hand and emphasizing the immediacy of the situation. The text overlays are simple and direct, with a color scheme that aligns with the Angi brand. The overall feel is informative and actionable, designed to quickly convey the problem and the solution. # Hooks Headline: Is your roof one storm away from a leak? # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the concern that a homeowner's roof might be vulnerable to leaking, as expressed in the question: "Is your roof one storm away from a leak?" # Value propositions - Angi connects you with qualified professionals to fix roof leaks before the rain starts. # Benefits - Fix roof leaks - Prevent water damage - Easy connection to pros - Reliable and efficient service # Features - Qualified professionals - Home repair and improvement services - Roofing contractors # Call to action HIRE A PRO ON ANGI # Social proof - None used. # Point of view - Brand: The brand's point of view is communicated through direct questions and statements about roof problems, emphasizing their expertise and promoting their service as the solution. # Storyline - The ad opens with the question "Is your roof one storm away from a leak?" to immediately engage the viewer and highlight a potential problem. The question is asked from the brand's POV, drawing the viewer in with a tone of authority. - The ad then states, "Small cracks and worn shingles can let water in," explaining the underlying cause of potential leaks, building trust and demonstrating expertise, again from the brand's perspective. - The ad transitions to the solution, "Let a pro fix it before the rain starts," accompanied by a water droplet emoji, driving urgency and showcasing the value of professional help. The text is from the brand's perspective, offering a solution to the problem introduced earlier. - The ad concludes with a direct call to action, "HIRE A PRO ON ANGI," reinforcing the brand's service and providing a clear next step for the viewer, cementing the Angi platform as the solution from the brand's POV.

# Ad summary The ad promotes Angi as a place to hire professionals to fix your home following winter damage. It includes two women sitting on a couch. # Brand positioning Angi is presented as a go-to platform for homeowners to find and hire qualified professionals for home repair and maintenance services. The brand aims to occupy the space of a trusted and reliable partner for homeowners seeking to address winter-related property damage, offering a convenient solution to connect with skilled service providers. The values associated with the brand include ease of use, access to qualified professionals, and peace of mind for homeowners looking to maintain and improve their properties. Angi pushes against the traditional norms of searching for and vetting individual contractors by providing a centralized platform with a curated network of professionals, streamlining the hiring process and ensuring quality service. The brand's positioning is both functional, by offering a practical solution for home repair needs, and emotional, by instilling confidence and security in homeowners through reliable service providers. # Product Angi is an online platform that connects homeowners with qualified professionals for various home repair and maintenance services. The product is for homeowners who need to address winter damage to their roofs, such as missing shingles, moss and algae removal, and attic leak inspection. Angi provides access to a network of pros who can handle these tasks efficiently and effectively. The ad addresses the purchase barrier of finding reliable and trustworthy contractors by offering a curated platform where homeowners can easily find and hire professionals with confidence. The ad encourages viewers to use Angi to resolve their winter-related home repair needs, highlighting its convenience and reliability in connecting them with the right professionals. # Visual style The ad has a natural, lifestyle-oriented visual style. It features a bright and airy setting with natural lighting. The image is shot in a casual, indoor setting with a focus on relatability and comfort. The overall aesthetic is clean and inviting, aiming to convey a sense of trust and approachability. # Hooks Headline: Did winter damage your roof? # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the need to address roof damage after the winter, as signaled by the question, “Did winter damage your roof?” # Value propositions - Angi connects you with professionals that can help fix your roof after winter damage. # Benefits - Find professionals to look for missing shingles - Find professionals to remove moss and algae - Find professionals to inspect the attic for leaks # Features - Access to professionals for roof inspection - Access to professionals for shingle replacement - Access to professionals for moss and algae removal - Access to professionals for attic leak inspection # Call to action None used. # Social proof - None used. # Point of view - Brand: The questions, tasks, and logo are intended to communicate the benefits of the platform to potential users. # Storyline - The ad opens by asking, “Did winter damage your roof?” This question aims to capture the attention of homeowners who may have experienced property damage due to winter weather, identifying a common problem and setting the stage for a solution. The brand is asking the question in order to engage the viewer. - It then suggests, “Hire a pro on Angi to:” indicating that the platform can help address the issue. This statement promotes Angi as a solution to the problem, offering a practical way for homeowners to find qualified professionals to fix their roofs. The brand is telling the viewer that Angi can solve their problem. - The ad lists specific tasks, including “Look for missing shingles,” “Remove moss and algae,” and “Inspect the attic for leaks.” These tasks detail the specific services offered through Angi, illustrating the range of home repair needs the platform can address, and giving the viewer clear actions they can take. The brand is detailing the specific services offered on the Angi platform. - The ad concludes by showing two women casually conversing on a couch. This visual aims to create a sense of relatability and trust, suggesting that Angi is a reliable platform used by everyday people to address their home repair needs. The customer is displaying the ease of use.

# Ad summary An image ad promoting Angi's services for deck maintenance, presented as an iPhone note with a checklist, alongside an image of a woman enjoying a well-maintained deck. # Brand positioning This ad positions Angi as a helpful service that simplifies home maintenance and improvement tasks. By explicitly mentioning 'Hire a pro on Angi', the brand is presented as a facilitator connecting homeowners with qualified professionals. The ad also promotes Angi as a resource for easily accomplishing tasks, implied through the quick reference in a phone note, enabling homeowners to maintain their properties and enjoy their living spaces, free from the burden of DIY if they choose. Angi aims to occupy the space of a convenient and reliable solution for homeowners seeking assistance with home projects, rather than the homeowner doing the work themselves. The values associated with the brand are convenience, professionalism, and the enjoyment of a well-maintained home. The brand pushes against the DIY-only approach. # Product The service being advertised is Angi, a platform that connects homeowners with professionals for home maintenance and improvement projects. The ad highlights Angi's utility in helping homeowners maintain their decks. The platform makes it easy to 'Hire a pro on Angi' to handle tasks. The ad addresses the barrier of finding reliable and skilled professionals for home maintenance by offering a convenient and accessible platform to connect with them. # Visual style The ad uses a blend of digital UI and a real-life lifestyle image. The production quality appears to be high, with good lighting and a sharp focus on the woman and her immediate surroundings, and a blurred background. The image treatment is natural, with realistic colors and no obvious filters, presenting an aspirational yet achievable scene. The digital note is designed to mimic the appearance of a native iPhone app screen. This contrasts with the lifestyle image to immediately grab attention in-feed. # Hooks Headline: My Deck To-Do List for Spring # Funnel stage Top of funnel (Awareness) # Pain points The central frustration or problem the product is solving is the difficulty and time investment required for homeowners to maintain their decks. This is implied by the need to 'Check for signs of winter rot', 'Sand down any rough spots', and 'Re-seal the wood' which is communicated in the ad copy. # Value propositions - Convenient platform to connect with reliable and skilled professionals for home maintenance - Achieve a well-maintained deck - Enjoy a relaxing outdoor space # Benefits - Simplifies home maintenance - Connects homeowners with professionals - Enables homeowners to maintain their properties - Frees up time for relaxation # Features - Check for signs of winter rot - Sand down any rough spots - Re-seal the wood - Hire a pro on Angi to help - Relax and enjoy the warmer days ☀️ # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire image evokes a customer point of view by showing a lifestyle scene of a person enjoying a well-maintained deck, book, and beverage. # Storyline - The ad begins with a digitally rendered iPhone note titled 'My Deck To-Do List for Spring,' which sets the stage by outlining necessary tasks to prepare a deck for the warmer season. The intention is to immediately establish the need for deck maintenance and present it as a common homeowner concern. This list is from the perspective of a homeowner. - The note includes checklist items such as 'Check for signs of winter rot,' 'Sand down any rough spots,' 'Re-seal the wood,' and 'Hire a pro on Angi to help'. By listing these specific maintenance tasks, the ad educates viewers on what is required to keep a deck in good condition. The intention is to highlight the need for professional assistance, with Angi as the facilitator. The brand is communicating this part of the story. - The note concludes with 'Relax and enjoy the warmer days ☀️' implying the reward for completing the deck maintenance tasks is the ability to relax and enjoy a well-maintained outdoor space. The intention is to associate Angi's services with the positive outcome of relaxation and enjoyment. This message comes from the homeowner. - The image shows a woman relaxing on a well-maintained deck with a drink and a book, visually demonstrating the outcome described in the checklist item. The intention is to create a lifestyle aspiration for the viewer, connecting Angi's services with the opportunity to relax and enjoy their outdoor living space. This lifestyle benefit is from the customer's perspective.

# Ad summary This ad for Angi highlights the importance of air conditioner maintenance before the first hot day of the year. It features a repairman inspecting an AC unit to ensure it's in working order. # Brand positioning Angi, the brand featured in the ad, positions itself as a reliable and accessible platform for connecting homeowners with qualified professionals for home maintenance and repair services. The brand aims to occupy the space of a trusted partner in the homeowner's mind, providing peace of mind and convenience in managing home-related needs. It aligns with the values of reliability, professionalism, and ease of use, seeking to simplify the process of finding and hiring home service providers. The brand seems to push against the notion of DIY home repairs, highlighting the importance of professional expertise. The brand positioning is both functional, offering a practical solution for home maintenance, and emotional, providing a sense of security and comfort to homeowners. # Product The product being advertised is Angi's service of connecting homeowners with qualified professionals for air conditioner maintenance. This service aims to ensure that the homeowner's A/C unit is ready to function properly on the first hot day of the year, preventing potential breakdowns and discomfort. The service is for homeowners who want to avoid the inconvenience and expense of dealing with a malfunctioning A/C unit during peak season. The ad addresses the purchase barrier of finding a trustworthy and reliable professional by offering access to Angi's network of vetted service providers. The ad emphasizes that it's better to be proactive and get the A/C unit checked before it fails, providing a hassle-free solution for homeowners. # Visual style The ad has a realistic, snapshot-style production quality, resembling a photo taken during a service call. The visual motif is straightforward, presenting the problem and solution in a clear, no-frills manner. The image treatment appears natural, with no obvious filters or color grading. The ad's style mimics content that might be found organically on social media. The typography is simple and legible, prioritizing clarity over artistic flair, and aiding in scannability and stop power in the feed. # Hooks Headline: Many A/C units fail on the first hot day. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of A/C units failing on the first hot day of the year, leaving homeowners without cooling when they need it most. This is explicitly stated in the ad's opening line: "Many A/C units fail on the first hot day." # Value propositions - Hiring a pro on Angi can ensure that your A/C unit is ready for the first hot day of the year. # Benefits - Let a pro make sure yours is ready. # Call to action HIRE A PRO ON ANGI # Social proof - None used. # Point of view - Brand: The brand's perspective is present throughout the ad, from the initial statement about A/C unit failures to the offer of hiring a pro on Angi, as it's providing information and promoting its services to the viewer. # Storyline - The ad starts by highlighting the common issue of A/C units failing on the first hot day, conveyed by the brand, to grab the viewer's attention with a relatable problem that homeowners may face. - The brand then suggests a solution by stating that a pro can make sure the A/C unit is ready, reassuring viewers that there's a way to prevent the problem and offering them a sense of control. - Finally, the brand provides a clear call-to-action by offering to hire a pro on Angi, encouraging viewers to take immediate action and utilize their services to resolve the issue.

# Ad summary This ad shows a note displayed on a mobile device showing the steps required to install an A/C unit in the spring. After the steps are displayed, the ad shows a couple eating lunch. # Brand positioning This ad promotes Angi, a service that connects homeowners with professionals for home improvement projects. Angi positions itself as a helpful resource that simplifies home maintenance by providing access to qualified professionals, ensuring a smooth and stress-free experience for homeowners. The brand aligns with the values of convenience and reliability, offering a solution that allows homeowners to relax and enjoy their homes without the hassle of DIY projects. # Product The ad highlights Angi's service, which is designed to connect homeowners with qualified professionals for A/C installation, emphasizing a hassle-free process. The product is for homeowners looking to install or maintain their A/C units efficiently. Angi helps homeowners relax and stay cool, providing a convenient solution for home maintenance tasks. The primary USP is the ability to hire a pro on Angi, addressing the purchase barrier of finding reliable and skilled professionals for home improvement projects. # Visual style The ad uses a blend of a platform-native look (the iPhone Notes app screenshot) with a lifestyle image. The production quality appears to be high, with natural lighting and a clean, modern aesthetic. The image treatment involves blurring the background behind the note to emphasize the text. The typography is simple and legible, consistent with the minimalist design. The overall style is designed to be both informative and visually appealing, aiming to catch the viewer's eye while providing useful information. # Hooks Headline: My A/C Install To-Do List for Spring # Funnel stage Middle of funnel (Consideration) # Pain points The ad shows the problem of dealing with the hassle of installing an A/C unit, visually represented by the to-do list: "Pick the right size unit", "Clear the install area", "Check your electrical panel". # Value propositions - Hire a pro on Angi to help so you can relax and stay cool. # Benefits - Relax and stay cool ☀️ # Features - Pick the right size unit - Clear the install area - Check your electrical panel - Hire a pro on Angi to help # Call to action None used. # Social proof - None used. # Point of view - Brand: The top section of the image displays the steps in the note, indicating the brand is providing helpful information. - External source: The bottom of the image presents a lifestyle scene of a couple enjoying a meal, indicating an external viewpoint, likely showcasing the end result of using the service. # Storyline - The ad starts with a screenshot of a "Notes" app on a mobile phone, creating a familiar and relatable context for viewers. This is likely the brand speaking. The intention is to introduce the topic of A/C installation in a straightforward and organized manner. - The note lists a to-do list of A/C installation steps, including "Pick the right size unit", "Clear the install area", "Check your electrical panel", "Hire a pro on Angi to help", and "Relax and stay cool" with a sun emoji. This is also the brand speaking. The intention is to provide a clear and helpful guide for homeowners preparing for A/C installation. - The note is superimposed on an image of a couple enjoying lunch, which is shot from the perspective of an outside observer. This image is intended to contrast the tasks of home maintenance with the enjoyment of a comfortable home environment, showing the desired outcome after using Angi's service.

# Ad summary An ad for Angi features a woman relaxing outside with her dog and a book, while highlighting how Angi can help with tree maintenance tasks after the winter. # Brand positioning Angi, as presented in the ad, aims to position itself as a convenient and reliable solution for homeowners needing professional help with home maintenance and improvement tasks. The brand emphasizes ease of access to professionals for various jobs, focusing on simplifying the process of finding and hiring the right person for the task. Angi is presented as a practical tool to address common homeowner concerns. # Product The ad promotes Angi as a platform for connecting homeowners with professionals for home maintenance tasks. Specifically, it highlights services related to tree care, such as removing dead branches, shaping trees for spring, and grinding down tree stumps. Angi is presented as a solution to help homeowners address winter damage to their trees by providing access to qualified professionals. The focus is on the platform's utility in simplifying the process of finding and hiring help for specific tasks, making it easier for homeowners to maintain their property. # Visual style The ad uses a lifestyle-focused visual style, portraying a relaxed and pleasant outdoor scene. The image is well-lit and features natural elements like trees and greenery, which contribute to a calming and inviting atmosphere. The image seems like it was taken on a modern smartphone. # Hooks Headline: Did winter damage your trees? # Funnel stage Top of funnel (Awareness) # Pain points The pain point is winter damage to trees, which can be a hassle for homeowners to fix on their own. "Did winter damage your trees?" # Value propositions - Access to professionals for tree maintenance tasks # Benefits - Hire a pro on Angi to: Remove dead branches, shape trees for spring, grind down tree stumps # Features - Remove dead branches - Shape trees for spring - Grind down tree stumps # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand introduces Angi as a solution to winter tree damage and lists the specific services offered. - Customer: The ad shows a customer relaxing outside with a dog and a book. # Storyline - The ad begins by posing a question about winter damage to trees, intended to grab the viewer's attention by addressing a common problem that homeowners may face. The question is posed from the brand's perspective to create awareness of an issue Angi can resolve. - The ad then highlights Angi as a solution to the problem. The viewer learns Angi provides access to professionals that can help fix those problems. This is from the brand's POV to introduce Angi as a convenient service. - The ad continues to then list three specific tree care tasks that Angi's professionals can handle: removing dead branches, shaping trees for spring, and grinding down tree stumps. These bullet points showcase the brand's perspective to communicate the range of services offered through the platform. - The image then reinforces a sense of ease and relaxation. The brand is trying to show how easy it is to use Angi.

# Ad summary This Angi ad acknowledges winter pest issues and proposes hiring an Angi pro to address problems like foundation spraying, nest checks, and door/window treatments. # Brand positioning Angi is presented as a professional home services provider. The brand connects homeowners with experts who can address issues like pest control. Angi distinguishes itself by offering a streamlined platform for finding and hiring qualified professionals, making home maintenance more accessible and less stressful for homeowners who may lack the time, skills, or desire to handle these tasks themselves. Angi provides a functional service, which is a convenient way for consumers to find a professional who can solve home maintenance issues for them. # Product Angi is a service that connects homeowners with professionals for various home maintenance tasks, as highlighted in the ad for pest control services. The ad focuses on addressing common pest-related issues that may arise during winter. It works by allowing users to hire a qualified pro to inspect and treat areas susceptible to pest infestation. The service targets homeowners who may be experiencing pest problems and prefer to delegate the task to a professional. Specifically, the ad calls out services like spraying around the foundation, checking the attic for nests, and treating doors and windows. Angi proposes solving this issue by offering a convenient way to hire a professional to get the job done. # Visual style The ad has a natural and practical visual style. The production quality appears to be well-lit and professionally shot. The image treatment has neutral color grading, making the ad appear clean and trustworthy. The typography is integrated into the image using simple text in white bubbles, creating a clean and functional design. # Hooks Headline: Did pests move in this winter? # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of pests moving in during the winter, suggesting that homeowners may be dealing with unwanted critters in their homes. The copy is the top of the ad states, "Did pests move in this winter?" # Value propositions - Hire a pro on Angi to spray around foundation, check attic for nests, and treat doors and windows # Benefits - Hire a pro on Angi to: # Features - Spray around foundation - Check attic for nests - Treat doors and windows # Call to action None used. # Social proof - None used. # Point of view - Customer: The top caption highlights a common problem with pests, which is something a customer would be thinking. # Storyline - The ad opens by posing a question about whether pests have moved in during the winter, grabbing the viewer's attention and highlighting a potential problem many homeowners face during this time of year. The brand is speaking from the customer's perspective by acknowledging a common problem, making the viewer feel understood and setting the stage for a solution. - The storyline transitions to suggesting hiring a pro on Angi to address the pest problem. This introduces Angi as the solution provider, positioning it as a platform that connects homeowners with qualified professionals who can effectively handle pest control. Angi is speaking as the brand, positioning itself as the solution to solve the customer's pest problems. - The ad lists specific tasks that a pro on Angi can perform, such as spraying around the foundation, checking the attic for nests, and treating doors and windows. By providing concrete examples, Angi is illustrating the tangible benefits of using its service and showcasing its expertise in pest control. The brand is providing solutions to the customer's potential pest problems.

# Ad summary This ad highlights the importance of getting your air conditioning unit ready for the heat with a call to action to hire a pro on Angi to do so. # Brand positioning This ad positions Angi as a helpful service that connects homeowners with professionals for home maintenance and repair needs. The brand is presented as a convenient and reliable resource for finding qualified experts who can ensure your home systems are running efficiently, ultimately providing peace of mind and a comfortable living environment. # Product The product advertised is Angi's service for connecting homeowners with qualified professionals to inspect their air conditioning units. This service aims to help homeowners ensure their A/C units are ready for the hot weather, preventing potential breakdowns and ensuring efficient operation. The ad addresses the potential barrier of finding reliable and qualified HVAC professionals, positioning Angi as the solution. # Visual style The ad utilizes a simple, straightforward visual style with a clear focus on the product (Angi's service) and its practical application. It has a clean and uncluttered look, with a basic outdoor setting and neutral colors. The ad mimics a social media post with text bubbles and a prominent CTA link, giving it a casual and approachable feel. # Hooks Headline: Is your A/C ready for the heat? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of homeowners needing to prepare their air conditioning units for the summer heat. This problem is visually represented by the air conditioning unit and textually framed by the question: "Is your A/C ready for the heat?" # Value propositions - Hire a pro on Angi to ensure your A/C is ready for the heat, preventing breakdowns and ensuring efficient operation. # Benefits - Ensure your A/C is ready for the heat - Prevent potential breakdowns - Ensure efficient operation # Features - Angi connects you with qualified HVAC professionals # Call to action HIRE A PRO ON ANGI # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, offering a solution to the problem of getting your A/C unit ready for the heat. # Storyline - The ad copy asks, “Is your A/C ready for the heat?” in order to convey a need for homeowners to start thinking about summer maintenance. The question prompts the audience to consider a potential problem that Angi can help solve. - The ad copy suggests, “Have a pro check it now. 🏠” This tells the user that they should use Angi's services to take care of their A/C unit by hiring a professional. The home emoji adds a touch of visual context. - The ad displays a “HIRE A PRO ON ANGI” link to further reinforce the services available. This is from the brand's perspective, giving the user a clear next step for using the platform and addressing the problem.

# Ad summary An advertisement from Angi directs the viewer to hire a professional through their services to fix roof damage caused by winter. # Brand positioning Angi (formerly Angie's List) is presented as a convenient service that connects customers with trusted professionals for home projects and repairs. The brand positions itself as a solution for finding reliable contractors, simplifying the process of hiring someone to fix winter-related roof damage. Angi aims to occupy the space of a hassle-free platform that takes the stress out of home maintenance, especially when urgent repairs are needed. The brand promotes a sense of security and ease, implying that customers can quickly find qualified help through their service. # Product Angi is advertising its service that allows users to hire professionals for home repairs. In this ad, the focus is on connecting homeowners with contractors who can fix roof damage caused by winter weather. The service works by providing a platform where users can find and hire local professionals for various home projects. The ad addresses the potential purchase barrier of finding reliable and skilled contractors, suggesting that Angi streamlines this process. It highlights the convenience and urgency of addressing roof leaks, implying that the service is quick and efficient for finding immediate help. # Visual style The ad features a real-life visual of a tradesperson working on a roof. The image has a slightly desaturated color grade and natural lighting. The text is integrated using platform-native-style bubbles to mimic UI elements and increase scannability. # Hooks Headline: Winter may have damaged your roof. # Funnel stage Top of funnel (Awareness) # Pain points Winter weather may have damaged your roof. Potential leaks could create additional problems. # Value propositions - Hire a pro on Angi # Benefits - Let a pro fix it before it leaks # Call to action ✔HIRE A PRO ON ANGI # Point of view - Brand: The brand is using the ad to create awareness of potential roof damage caused by winter weather and direct users to their platform to hire professionals to fix it. # Storyline - The ad opens with the statement that "Winter may have damaged your roof," immediately alerting the viewer to a potential problem. The brand is telling the viewer that roof damage may have occurred during the winter, creating awareness of a common seasonal issue and prompting them to inspect their roofs. - The ad suggests, "Let a pro fix it before it leaks 💧" to emphasize the urgency of the situation. The brand advises the viewer to hire a professional to address roof issues before they escalate into leaks, highlighting the importance of timely repairs to prevent further damage and expense. - The ad provides a direct call to action by stating "✔HIRE A PRO ON ANGI," guiding the viewer to use the Angi platform to find and hire a professional contractor. The brand instructs the viewer to take immediate action by using their service to connect with local professionals for roof repairs, simplifying the process and offering a solution to the problem identified earlier.

# Ad summary This ad for Angi features a tree care professional grinding down a tree stump. It highlights services available to maintain trees, such as removing dead branches and shaping trees for spring. # Brand positioning Angi is presented as a service that connects customers with professionals for home care and maintenance services. Angi aims to be a convenient resource for finding qualified professionals for various home-related tasks. The brand is positioned as a reliable platform for hiring pros, simplifying the process of finding and booking home service providers. # Product The ad promotes the tree care services available through Angi, focusing on hiring professionals for tree maintenance. The services include removing dead branches, shaping trees for spring, and grinding down tree stumps. The ad targets homeowners who need help maintaining their trees and want to hire a professional through a convenient platform. Angi is presented as a solution for addressing the damage and upkeep needs of trees after winter, providing easy access to qualified tree care professionals. # Visual style The ad features a real-life, outdoor shot of a tree care professional at work, which gives it a practical and authentic feel. The image has natural lighting and appears to be taken during daylight. The use of text overlays and bullet points helps to break down the key services offered in a clear and concise manner. The overall style is straightforward and functional, likely designed to be easily scannable and informative. # Hooks Headline: Did winter damage your trees? # Funnel stage Top of funnel (Awareness) # Pain points Winter damage to trees. "Did winter damage your trees?" # Value propositions - Hire a pro on Angi for tree maintenance # Benefits - Professional tree care - Convenient hiring through Angi # Features - Remove dead branches - Shape trees for spring - Grind down tree stumps # Call to action None used. # Social proof - None used. # Point of view - Brand: The questions and recommendations at the top of the image represent the brand's attempt to connect with customers and offer its services. - External source: The image of the professional grinding a tree stump shows an external perspective of the services being carried out in real-time. # Storyline - The ad starts by asking, “Did winter damage your trees?” This is an attempt to identify a problem many homeowners may face and capture their attention. The question is posed from the brand's perspective to engage potential customers. - The ad recommends, “Hire a pro on Angi to:” This shows Angi as a reliable solution for finding and hiring tree care professionals, presented from the brand’s perspective. - The ad lists the specific services offered: “Remove dead branches,” “Shape trees for spring,” and “Grind down tree stumps.” These services highlight what professionals hired through Angi can do, presented from the brand’s perspective. - The Angi logo is displayed over a shot of a tree care professional grinding down a tree stump. This integrates Angi's brand with practical tree care work, viewed from an external perspective.

# Ad summary This ad highlights the damage winter can cause to trees and presents a tree trimming service as the solution. # Brand positioning The ad for Angi positions the brand as a simple and accessible solution to the problem of damaged tree branches. The brand aims to occupy a space in the consumer's mind as a reliable provider of professional services, easily accessible through their online platform. The brand's tone is practical and helpful, aligning with a functional need for home maintenance and repair services. The ad avoids direct comparisons but implies a contrast to DIY approaches by highlighting the benefits of hiring a professional. # Product The ad promotes Angi as a platform that connects homeowners with tree trimming professionals. The platform addresses the potential dangers of weakened tree branches and offers a straightforward solution: hiring a pro. The product is for homeowners, particularly those who recognize the need for tree maintenance but may not have the expertise or equipment to handle it themselves. The ad conveys that Angi is a convenient service that eliminates the hassle of finding and vetting qualified professionals on your own, especially after winter weather. # Visual style The ad has a realistic and practical visual style, featuring a real-world scenario of a tree trimmer at work. The production quality is clean and straightforward, suggesting a focus on clear communication rather than high-end aesthetics. The visuals are designed to be easily scannable in-feed, with a clear problem/solution message. # Hooks Headline: Winter weakened your tree branches? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the potential danger and damage caused by weakened tree branches after winter. # Value propositions - Addressing the immediate problem with winter damage. - The convenience of hiring a pro through Angi. # Benefits - Proactive prevention of falling branches - Professional trimming # Features - Tree trimming service # Call to action HIRE A PRO ON ANGI # Social proof - None used. # Point of view - Brand: The ad promotes Angi as a platform to find and hire local tree trimming professionals, which is the brand's offering. - Customer: The ad speaks directly to the customer's concerns about weakened tree branches after winter, appealing to their need for safety and property maintenance. # Storyline - The ad begins by highlighting a problem: winter can weaken tree branches. The intention here is to immediately grab the viewer's attention and introduce a common seasonal concern. The audience is meant to experience this from the perspective of a homeowner who may be concerned about the safety of their trees after winter. - Next, the ad introduces a solution: hiring a professional to trim the branches before they fall. The intention is to offer a simple, proactive measure to prevent potential property damage or safety hazards. The perspective shifts to the voice of Angi, presenting itself as the solution. - Finally, the ad concludes with a clear call to action: hire a pro on Angi. The intention is to prompt immediate engagement with the platform, making it easy for viewers to find and book a tree trimming service. This is from Angi's perspective, guiding the viewer towards conversion.

# Ad summary This image ad promotes Angi as a solution for homeowners to hire a professional to prevent spring pests from entering their homes. # Brand positioning Angi is presented as a convenient service that connects homeowners with reliable professionals for various home improvement and maintenance needs. The brand is positioned as a solution for finding and hiring qualified professionals to address specific home-related problems, providing peace of mind and saving time for homeowners. Angi aims to occupy the space of a trusted intermediary, ensuring quality service and customer satisfaction. It promotes a hassle-free approach to home maintenance, contrasting with the DIY or haphazard methods that homeowners might otherwise resort to. # Product The service being advertised is Angi's platform for hiring a professional pest control expert. The ad suggests that by using Angi, homeowners can proactively prevent pests from entering their homes, specifically highlighting the issue of "spring pests." The key benefit is the convenience and reliability of finding a qualified professional through Angi, addressing the potential difficulties and uncertainties of finding a trustworthy service provider independently. By stating, "Let a pro stop them before they move in," the ad emphasizes a proactive approach to pest control, positioning Angi as the solution to avoid future infestations. # Visual style The ad employs a straightforward and practical visual style, featuring a real-life scenario of a pest control worker spraying the foundation of a home. The production quality appears to be high, with clear and well-lit imagery. The visual motifs are simple and direct, focusing on the action and the problem being addressed. The image treatment includes natural lighting and color grading, presenting a realistic depiction of the service being provided. The overall style aims for native integration, fitting seamlessly into a user's feed with a focus on clarity and scannability. # Hooks Headline: Spring pests are coming. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the potential for pests to invade homes, especially in the spring. “Spring pests are coming” signals the frustration of dealing with unwanted pests. # Value propositions - Angi offers a convenient solution to stop pests from moving in by hiring a pro. # Benefits - Let a pro stop them before they move in. # Call to action HIRE A PRO ON ANGI # Social proof - None used. # Point of view - Brand: The point of view is consistently from the brand, Angi, offering a service and promoting the benefits of hiring a professional through their platform, as highlighted in each section of the ad. # Storyline - The ad opens by stating that Spring pests are coming, presented in a white text box with the Angi logo, immediately establishing a sense of urgency and relevance to the changing season. This message is told from the brand’s perspective, setting the stage for a problem that Angi can solve. - The storyline continues with a call to action, encouraging viewers to "Let a pro stop them before they move in." This message is presented in the brand's voice, offering Angi as the solution to the impending pest problem. The inclusion of an ant emoji reinforces the type of pest being referred to. - The ad concludes with a direct link to “HIRE A PRO ON ANGI”, simplifying the viewer's next step and reinforcing the brand's offering as an accessible and straightforward solution. This is presented from the brand's perspective, guiding the viewer toward immediate action.

# Ad summary This ad for Angi presents the problem of deck maintenance for homeowners by asking if their deck is "BBQ-ready", then offers the solution of hiring a pro to fix worn-out boards before guests arrive, with a link to hire a pro on Angi. # Brand positioning Angi is presented as a convenient solution for homeowners needing help with home maintenance and repair projects. The brand positions itself as a resource for finding and hiring qualified professionals for various home-related tasks. Angi aims to occupy the space in the consumer's mind as a reliable platform for connecting with trusted service providers, making home improvement and maintenance easier and more accessible. # Product The advertised product is access to Angi's service that allows homeowners to hire professionals to fix worn-out boards on their deck. This service is for homeowners who want to ensure their deck is in good condition before hosting guests or using it for outdoor activities like barbecues. The product offers a solution to the problem of deck maintenance, making it easier for homeowners to find and hire someone to handle the repairs. It addresses the purchase barrier of not knowing who to trust or where to find reliable help for home improvement projects. # Visual style The ad has a practical, DIY-focused visual style. The production quality appears to be casual, similar to user-generated content, with a focus on demonstrating a problem and solution in a real-world setting. The visual style utilizes cartoon speech bubbles that are very similar to platform-native stickers and graphic elements. # Hooks Headline: Is your deck BBQ-ready? # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is having a worn-out or damaged deck that is not suitable for hosting guests or using for outdoor activities, especially before a BBQ. This is signaled through the question, "Is your deck BBQ-ready?", which implies the deck may not be in optimal condition. # Value propositions - Hiring a professional through Angi will get your deck BBQ-ready. # Benefits - Have a pro fix worn-out boards before guests arrive. # Call to action HIRE A PRO ON ANGI # Point of view - Brand: Throughout the ad, the brand is presenting the questions, problem, and solution. # Storyline - The ad starts by asking the audience if their deck is "BBQ-ready?" to engage the viewer by tapping into their desire to host outdoor gatherings. This is being conveyed from the brand's perspective to capture the viewer's attention and introduce the topic of deck maintenance. - The ad then addresses the problem of worn-out boards needing to be fixed before guests arrive. This is being conveyed from the brand's perspective to highlight a common homeowner concern and create a sense of urgency. - The ad provides the solution of hiring a pro on Angi. This is being conveyed from the brand's perspective to offer their service as the solution and encourage viewers to take action.

# Ad summary The image ad shows a couple relaxing in their pest-free home. The ad is made to look like the Apple Notes app is open with a to-do list for pest control tasks to complete for the Spring. # Brand positioning The brand presented in this ad is Angi, a home services provider that connects homeowners with professionals for various home maintenance and improvement tasks. The ad positions Angi as a helpful resource for homeowners looking to maintain a pest-free environment, particularly during the spring season when pest activity tends to increase. By including Angi in the pest control to-do list, the brand is placed as a go-to solution for finding professionals who can handle tasks that homeowners may not be equipped or willing to do themselves. This positioning suggests that Angi is not just a directory but an active partner in maintaining a comfortable and safe home environment, simplifying the process of finding and hiring reliable service providers. # Product The product being advertised is access to home service professionals through the Angi platform, specifically for pest control services. The ad illustrates the need for homeowners to address pest control tasks in the spring and positions Angi as the solution to easily 'Hire a pro on Angi to help.' This is useful for tasks such as 'Spray around the foundation', 'Check attic & basement for nests' and 'Treat door and window frames'. The ad highlights the ease and convenience of using Angi to find qualified professionals, suggesting that homeowners can simplify their pest control efforts and ultimately 'Relax & enjoy my pest-free home' with Angi's assistance. # Visual style The ad uses a lifestyle shot to create a relatable scene. The image is brightly lit and gives off a warm, inviting vibe, which helps soften the topic of pest control and make it less daunting. The visual style of the ad mimics the appearance of the Apple Notes app, which makes the ad look like it could be a native post. # Hooks Headline: My Pest Control To-Do List for Spring # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly implies the pain point that pest control tasks can be time-consuming and challenging, as highlighted by the tasks listed: 'Spray around the foundation', 'Check attic & basement for nests', and 'Treat door and window frames'. # Value propositions - Easy access to pest control professionals: By listing 'Hire a pro on Angi to help', Angi offers easy access to professionals for help with your home pest control tasks. # Benefits - Relax & enjoy my pest-free home # Features - Spray around the foundation - Check attic & basement for nests - Treat door and window frames # Call to action None used. # Social proof - None used. # Point of view - Customer: The POV throughout the image is that of a customer because the to-do list implies a homeowner's perspective on managing pest control tasks. # Storyline - The ad starts by presenting a to-do list titled 'My Pest Control To-Do List for Spring' from the perspective of a homeowner. This sets the stage by highlighting common pest control tasks that need attention during the spring season and emphasizes the initial intent to address pest control needs. - The list includes specific tasks such as spraying around the foundation, checking the attic and basement for nests, and treating door and window frames from the homeowner's perspective. The homeowner is emphasizing the responsibilities and actions needed to manage pests effectively. - The to-do list transitions from DIY tasks to a call for professional assistance, stating 'Hire a pro on Angi to help' from the homeowner's perspective. The homeowner is acknowledging that some tasks are best left to professionals and presents Angi as the solution for finding the right help. - The list concludes with the desired outcome: 'Relax & enjoy my pest-free home' from the homeowner's perspective. The homeowner is reinforcing the peace of mind and comfort that comes from effectively managing pests.

# Ad summary This ad for Angi shows a man repairing a deck, implying it may need work after the winter. It asks if your deck is ready for BBQ season and offers to connect you with a pro on Angi to fix it. # Brand positioning This Angi ad shows a person taking pride in their home. The brand promises to help you find a professional to perform home repairs of any kind. Angi is presented as a resource for homeowners, connecting them with experts who can ensure their homes are in top condition for every season. # Product This ad promotes Angi as a way to connect with home repair professionals. The service is presented as a solution for homeowners who need help with deck repairs, particularly after winter. It highlights the convenience of finding a pro through Angi, addressing the barrier of having to personally perform the work or find a qualified individual for the job. The ad shows deck repair, but implies the services also include a range of other home maintenance needs. # Visual style The visual style is bright and outdoorsy, with a focus on the process of deck repair. It has a natural feel, avoiding artificial filters or extreme editing. # Hooks Headline: Is your deck ready for BBQ season? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is that winter may have left rough boards and loose railings on the deck. The copy states: "Winter may have left rough boards and loose railings." # Value propositions - Angi connects homeowners with professionals to fix winter damage. # Benefits - Let a pro fix them before your first cookout. # Features - Hire a pro on Angi # Call to action HIRE A PRO ON ANGI # Social proof - None used. # Point of view - Brand: The entire ad speaks from Angi's perspective, presenting its services as the ideal solution for deck repairs, especially after winter, and encourages users to 'HIRE A PRO ON ANGI'. # Storyline - The ad opens with a question: "Is your deck ready for BBQ season?", inviting viewers to consider the state of their outdoor space. The brand is speaking directly to potential customers, grabbing their attention by referencing a common seasonal activity. - Next, the ad identifies a potential problem: "Winter may have left rough boards and loose railings." The brand is pointing out a common issue that homeowners might face, especially after harsh weather. - The ad offers a solution: "Let a pro fix them before your first cookout." Along with a hammer emoji, this is where the brand presents its service, suggesting that homeowners can easily find a professional to handle the repairs. - Finally, the ad provides a direct call to action: "HIRE A PRO ON ANGI", which shows the brand's name and positions them as the solution.

# Ad summary This ad promotes Angi as a way to find a professional to help with roof repair after winter damage. It uses a checklist format to highlight common repair needs. # Brand positioning Angi is positioned as a one-stop platform for homeowners to find, connect with, and hire trusted professionals for various home improvement and repair needs. The brand is presented as a convenient solution for addressing home maintenance issues that arise, particularly after seasonal weather events, by connecting customers with qualified professionals. Angi aims to occupy the space of being a reliable and accessible resource for simplifying the process of finding and hiring home service providers, thus saving homeowners time and ensuring quality service. # Product The advertised product is Angi's service, which connects homeowners with professionals for roof repairs. It addresses post-winter roof damage by providing a platform to hire skilled professionals for tasks like looking for missing shingles, removing moss and algae, and inspecting attics for leaks. The service caters to homeowners who may lack the expertise or time to handle these repairs themselves. The ad aims to overcome the purchase barrier of finding trustworthy and competent repair services by offering a streamlined and reliable solution through the Angi platform. # Visual style The ad has a practical and straightforward visual style, focusing on clear communication and direct representation of the service. The production quality is moderately polished, using a real-life image of a worker repairing a roof. The image is well-lit and sharp, without any obvious filters or heavy image treatments. The typography is clean and legible. The layout uses a simple checklist format to convey information quickly. The visual style aims to convey trustworthiness and reliability, aligning with the brand's positioning as a practical solution for home repairs. # Hooks Headline: Did winter damage your roof? # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the worry and potential damage caused by roof issues after winter, such as "Did winter damage your roof?" # Value propositions - Angi connects you with pros to address winter roof damage. - Hire a pro on Angi to look for missing shingles. - Hire a pro on Angi to remove moss and algae. - Hire a pro on Angi to inspect the attic for leaks. # Benefits - Professional roof repair - Address missing shingles - Remove moss and algae - Inspection for attic leaks # Features - Hire a pro on Angi - Look for missing shingles - Remove moss and algae - Inspect the attic for leaks # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the message is delivered from the perspective of Angi, presenting the company as a solution to home repair needs. - Customer: The checklist of repairs is framed from the customer's POV. It is the value and services that the customer will receive by using Angi's service. # Storyline - The ad starts by asking, "Did winter damage your roof?" to immediately grab the attention of homeowners who may have experienced such issues and to frame the problem. This question is conveyed from the brand’s perspective, setting the stage for a solution. - The ad transitions to providing a solution: "Hire a pro on Angi to:" which introduces the brand as the facilitator for connecting homeowners with qualified professionals. This statement, from the brand's perspective, positions Angi as the answer to the problem of roof damage. - The ad lists three common roof repair tasks in a checklist format: "Look for missing shingles," "Remove moss and algae," and "Inspect the attic for leaks." From the homeowner's perspective, these points highlight the specific services that can be accessed through Angi, detailing the benefits of hiring a professional through the platform. - The ad concludes with the Angi logo, reinforcing brand recognition and completing the narrative by directly associating the solution with the brand. The logo appears from the brand's perspective, reminding the viewer where to go to find the help they need.

# Ad summary An ad for Angi shows two women cleaning a home interior and highlights three services offered by Angi. # Brand positioning Angi, explicitly named in the ad, positions itself as a solution for those seeking professional assistance with home cleaning. The brand presents a practical and functional approach, focusing on the tangible benefits of hiring a professional through their platform. The ad showcases the brand providing services directly to the consumer, which promotes ease of use and reliability. # Product The product being advertised is Angi's professional cleaning service, which is designed to make home maintenance easier for customers by providing access to pre-screened and qualified cleaning professionals. The ad highlights specific cleaning tasks such as wiping baseboards and trim, cleaning behind appliances, and cleaning carpets and rugs. This shows the service provides comprehensive cleaning solutions for the home. The ad conveys that Angi addresses the pain point of deep cleaning, especially during spring, by offering a way to hire a pro, making the process straightforward and efficient. # Visual style The ad appears to be professionally shot. The image features natural lighting, creating a realistic and inviting atmosphere. The composition balances the informational text with the visual elements of the cleaning scene, ensuring clear communication and visual appeal. The visual style aligns with a clean and approachable aesthetic, which is designed to appeal to a broad audience. # Hooks Headline: Need a spring deep clean? # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the need for a thorough spring cleaning, which can be a time-consuming and physically demanding task. The ad asks “Need a spring deep clean?” This highlights the customer’s desire to maintain a clean home environment, especially after the winter season, but they may lack the time, energy, or expertise to do it themselves. # Value propositions - Hire a pro on Angi to: [Wipe baseboards and trim, Clean behind appliances, Clean carpets and rugs]. The ad conveys the value of Angi as a platform that connects customers with professionals to perform a spring deep clean. # Benefits - Hire a pro on Angi to: [Wipe baseboards and trim, Clean behind appliances, Clean carpets and rugs] # Features - Wipe baseboards and trim - Clean behind appliances - Clean carpets and rugs # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, Angi is presented as the provider of a solution for spring deep cleaning needs, explicitly stating the problem and promoting their services as the answer. # Storyline - The ad starts by asking the question "Need a spring deep clean?", which is intended to grab attention and address a common need during the spring season. This is told from the brand's perspective, introducing the service and its relevance to the time of year. - The brand then states the solution: "Hire a pro on Angi to:" which suggests a resolution to the question of needing a deep clean. The brand is positioning itself as the link between the customer and professional cleaners. - The ad continues by listing three specific cleaning services offered through Angi with red checkmarks: "Wipe baseboards and trim", "Clean behind appliances", and "Clean carpets and rugs", showcasing the range and depth of the services provided. This is communicated from the brand's perspective, detailing what the customer can expect. - Finally, the ad shows two cleaners in action while the Angi logo is visually presented. This reinforces the brand's presence and shows real people performing cleaning tasks. The brand is providing a visual demonstration of the service in action.

# Ad summary The ad shows people at a conference being asked who they trust the most. Each person responds with a different answer, implying the viewer should trust Angi to find the right professional for the job. # Brand positioning Angi is presented as a company that helps people find and hire professionals for home projects. The brand places itself as a reliable source for finding qualified handymen who can fix any issues that customers may have in their homes. Angi aims to simplify the process of finding trusted professionals, contrasting with the stress and uncertainty of finding someone on your own. The brand promotes peace of mind by ensuring that customers can always count on their services for reliable and safe home maintenance. # Product Angi is a service that connects homeowners with trusted professionals for various home projects and repairs. The platform simplifies the process of finding reliable handymen, plumbers, electricians, and other service providers. The product aims to eliminate the stress of finding dependable help by providing a vetted network of professionals who can address any home maintenance issues. It's designed for anyone who needs help with home repairs, improvements, or maintenance but wants to avoid the hassle of researching and vetting potential service providers themselves. Angi ensures a safe and trustworthy environment for homeowners to find the right professional for their needs. # Visual style The ad has a simple, bright, and casual aesthetic, using a handheld camera and fast cuts between speakers. The editing style and visuals create a UGC feel. The background shows a busy conference setting. The pacing of the ad is fast with quick cuts. # Hooks Spoken: Female 1: Who do you trust the most? Text overlay: Who do you trust the most? Visual: 00:00–00:01 A woman with long, curly red hair is standing in front of a blurred out white and blue background at a conference. She is wearing a black shirt with the white Angi logo. She is holding a tape measure toward the camera. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration and stress of finding trustworthy professionals for home projects and repairs. # Value propositions - Trusted pros - Simplifies finding reliable handymen # Benefits - Simplifies the process of finding reliable handymen. - Avoid the hassle of researching and vetting potential service providers. - Ensures a safe and trustworthy environment to find the right professional. # Features - Provides a vetted network of professionals. # Call to action None used. # Social proof - Multiple people are asked who they trust the most, with one of the answerers trusting their handyman because she can always count on him to fix the problems that she has in her house. - Female 7 (Conference Attendee): “My handyman, cause I can always count on him to fix the problems that I have in my house." # Point of view - Customer 100% – The whole ad is told through the POV of various customers. # Storyline - 00:00–00:01 The ad opens with a woman holding a tape measure up to the camera, asking who the viewer trusts the most, setting the stage for the entire ad. - 00:01–00:22 00:01–00:22 The ad progresses by cutting between people at a conference being asked who they trust the most, with each answering. The cuts create a fast pace and the different answerers imply the product being advertised will be who the viewer should trust.

# Ad summary This ad shows a mom and daughter sitting together on a staircase with a list of Spring cleaning tasks above them. The list includes tasks such as wiping down baseboards, cleaning cabinet shelves, and using Angi to help. # Brand positioning This ad positions Angi as a solution for busy homeowners who want to maintain a clean and organized home but may lack the time or expertise to handle all the necessary tasks themselves. By including services like finding professionals for spring cleaning, Angi is promoting convenience and peace of mind, allowing customers to enjoy their clean home without the stress of doing everything themselves. This positioning suggests that Angi aims to be a reliable partner in home maintenance, simplifying the process of finding and hiring skilled professionals to take care of various household chores. # Product The product being advertised is Angi's service for hiring professionals to assist with home maintenance tasks, specifically spring cleaning. The ad showcases a to-do list that includes tasks such as wiping down baseboards and trim, sweeping and mopping behind appliances, cleaning interior cabinet shelves, and hiring a pro on Angi to help. This highlights Angi as a platform where users can find and hire professionals to handle various household chores, saving time and effort for the user. The ad addresses the common pain point of feeling overwhelmed by the amount of work needed to maintain a clean home, especially during the spring cleaning season. Angi is presented as a convenient solution that allows users to relax and enjoy their clean house without the stress of doing everything themselves. # Visual style The ad has a natural, lifestyle-focused visual style with a snapshot taken indoors. The quality of the image suggests it could be taken with a smartphone, making it feel relatable and authentic. The integration of the digital screen with the notes app gives it a platform-native feel. The image uses natural lighting. # Hooks Headline: My Spring Cleaning To-Do List # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of spring cleaning being a time-consuming and overwhelming task, as shown by the detailed "To-Do List" with tasks such as 'Wipe down baseboards and trim' and 'Sweep & mop behind appliances'. # Value propositions - Hire a pro on Angi to help allows you to relax and enjoy your clean house ☀️ # Benefits - Relax and enjoy my clean house ☀️ # Features - Wipe down baseboards and trim - Sweep & mop behind appliances - Clean interior cabinet shelves - Hire a pro on Angi to help # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad presents a to-do list, framing Angi as the solution to a comprehensive spring cleaning task. # Storyline - The ad shows a to-do list for spring cleaning that includes tasks such as wiping down baseboards, sweeping and mopping, and cleaning shelves. The brand is pointing out the common tasks people undertake during spring cleaning season to set the stage for their service. - The to-do list includes the task of hiring a pro on Angi to help. The brand is introducing the solution they provide to help viewers accomplish their tasks. - The list ends with the desired outcome of being able to relax and enjoy a clean house. The brand wants the viewer to imagine themselves in a relaxed state as a result of using their service. - A mother and daughter sit on a staircase, smiling and looking at each other, with the implication that this pleasant scene is made possible by using Angi. From the viewer's perspective, this helps them visualize the positive outcome of using the service: more time with family.