How Meroda Cosmetics Advertises on Meta

# Ad summary A content creator is reviewing a color-changing foundation by Meroda Cosmetics. She applies the foundation, which goes on white but quickly changes to match her skin tone. She praises the foundation for blending in perfectly with her skin and for covering her freckles. # Brand positioning Meroda Cosmetics is presented as a modern beauty brand offering innovative and convenient beauty products. The Changing Foundation is portrayed as a game-changer, adapting to individual skin tones, which takes the guesswork out of shade matching. It aligns with a lifestyle that values efficiency and looking polished, even on the go. The brand seems to be pushing against traditional foundation norms that often require precise shade matching. The positioning is functional, emphasizing the simplicity and performance of achieving a flawless complexion without the hassle of traditional makeup. # Product The Changing Foundation by Meroda Cosmetics is a foundation that starts as a white cream and automatically adjusts to match the user's skin tone upon application. It is designed for individuals seeking a simple and effective makeup solution that eliminates the need for precise shade matching. The product is SPF 15, providing sun protection. Its USP is its color-changing technology that promises a perfect match, regardless of whether the user has a lighter or darker skin tone, even after a vacation. It aims to address the purchase barrier of choosing the wrong shade of foundation, while also providing coverage for uneven skin tone. # Visual style The ad has a UGC style, with simple, straightforward editing and camera framing. The production quality is polished, but maintains a natural feel. The pacing is consistent, with no abrupt shifts in tempo. Cuts are timed to voiceover lines, emphasizing key points. # Hooks Spoken: 00:00–00:04 [Excited] Wie bitte, diese weiße Foundation hat sich grade komplett meinem Hautton angepasst? Text overlay: 00:00–00:04 / Von Weiß zu meinem Hautton - in Sekunden. Pure Magie! Visual: 00:00–00:04 Close up shot of a light-skinned person with blonde hair applying white foundation to their face with a makeup brush. Text overlay at the top of the screen in German. The camera is close, and selfie style. The background is blurry. # Funnel stage Consideration # Pain points The pain point is the difficulty of finding a foundation that matches your skin tone. The creator asks, "Wie bitte, diese weiße Foundation hat sich grade komplett meinem Hautton angepasst?" # Value propositions - The changing foundation simplifies your makeup routine with automatic shade matching. - SPF 15 provides sun protection. # Benefits - Matches fair to medium skin tones # Features - CHANGING FOUNDATION - SPF 15 # Call to action None used. # Social proof - The creator mentions that she's "seen this foundation everywhere for months", implying that it is popular and well-regarded. # Point of view - Customer 100% – The entire video is communicated from the point of view of a content creator applying and reviewing the product. # Storyline - 00:00–00:04 00:00–00:04 The creator applies white foundation to her face using a brush, expressing disbelief at the fact that it just changed to match her skin tone. This opening demonstrates the product's key benefit, which piques curiosity. - 00:04–00:15 00:04–00:15 She expresses her excitement about the product, saying she has seen it everywhere for months. She decided to try it and see if it is as good as everyone says. The message conveys her personal discovery and intent to test the product's claims. This builds anticipation for the demo. - 00:15–00:22 00:15–00:22 She shows the product packaging, stating that it is the Changing Foundation from Meroda Cosmetics, and that it has SPF 15. She says she is going to test the product. This provides key product details and sets the stage for the product demonstration. - 00:22–00:29 00:22–00:29 She pumps the white foundation onto her hand, saying it looks crazy and that it does not have the typical foundation color. This further highlights the product's unique formulation, piquing curiosity. - 00:29–00:44 00:29–00:44 She applies the foundation to her face, noting she has many freckles. She says it's like she just found her new real-life filter. The creator demonstrates the product in action, highlighting its coverage capabilities. She applies the product to her face, saying that it perfectly adjusts to her skin tone, even though she was on vacation two weeks ago. This showcases the product's performance and adaptiveness to changing skin tones. - 00:44–00:51 00:44–00:51 The creator spreads the foundation on her forehead, stating that it does not have the typical makeup tone that will make her look two shades lighter or darker. This highlights the product's uniqueness in achieving a natural look that blends into her skin tone. - 00:52–00:56 00:52–00:56 She asks the audience if they see the foundation, and comments on how it covered her freckles. This emphasizes the product's effectiveness at providing coverage and a seamless, flawless complexion. - 00:56–01:01 00:56–01:01 She explains how she has seen this foundation advertised before and never believed it could actually work. She presents a personal journey from skepticism to belief in the product's claims. - 01:01–01:07 01:01–01:07 She says that she had to try it for herself. She states that she is filming live with no filters or cuts. By calling this out, she strengthens the credibility of her review. - 01:08–01:11 01:08–01:11 She thanks Meroda for bringing her back to foundation again. The creator expresses her satisfaction with the product. It ends the video on a positive note, reinforcing the product's value proposition.

# Ad summary This ad is for Meroda makeup products. It features three products: Velvet Skin Primer, Changing Foundation, and Final Touch Setting Spray. The ad is targeted towards mature women 40+ and claims to provide a youthful skin glow. The ad also features the logos of Elle, Grazia, Cosmopolitan, and Vogue. # Brand positioning Meroda is presented as a brand focused on providing makeup solutions for mature women, specifically those aged 40 and above. The brand positions itself as the secret to achieving a youthful skin glow, suggesting it offers products that combat the visible signs of aging. By focusing on mature skin, Meroda carves out a niche in the beauty market, potentially appealing to customers who feel underserved by mainstream brands that often target younger demographics. The brand's alignment with publications like Elle, Grazia, Cosmopolitan, and Vogue implies a positioning within the higher-end, fashion-conscious segment of the market. # Product The ad features three distinct Meroda makeup products. The first is Velvet Skin Primer, described (on-package label text) as a "skin perfecting waterproof primer." The second product is Changing Foundation SPF 15, which implies it adapts to the user's skin tone while providing sun protection. The third product is Final Touch Setting Spray, designed to set makeup for a lasting finish. These products are presented as a kit, suggesting they are intended to be used together for a complete makeup routine. The ad aims to address the purchase barrier of finding the right products for mature skin by offering a curated set designed to provide a youthful glow. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The production quality is high, with studio-shot images of the products against a soft gradient background. The visual motif is a grid layout, with the products arranged in a horizontal line and connected to their names with thin lines. The image treatment includes background removal and soft lighting, creating a polished and professional look. The typography is large and bold, making it easy to read and scannable in-feed. # Hooks Headline: The Ultimate Makeup Kit FOR MATURE WOMEN 40+ # Funnel stage Consideration # Pain points The ad addresses the challenge of finding makeup suitable for mature skin (40+) that can help achieve a youthful glow. The phrase "FOR MATURE WOMEN 40+" directly acknowledges this demographic's specific needs. # Value propositions - The Ultimate Makeup Kit FOR MATURE WOMEN 40+: This suggests a complete and targeted solution for a specific demographic. # Benefits - THE SECRET TO YOUTHFUL SKIN GLOW # Features - Velvet Skin Primer - Changing Foundation SPF 15 - Final Touch Setting Spray # Call to action None used. # Social proof - The logos of ELLE, GRAZIA, COSMOPOLITAN, and VOGUE are displayed, implying endorsement or recognition from these publications. # Point of view - Brand: The brand's point of view is present in the headline, product names, and product descriptions, as it is promoting its makeup kit and highlighting its benefits. - External source: The logos of Elle, Grazia, Cosmopolitan, and Vogue at the bottom of the image represent an external source, suggesting endorsement or recognition from these publications. # Storyline - The ad opens by introducing the Meroda makeup kit as 'The Ultimate Makeup Kit FOR MATURE WOMEN 40+,' immediately establishing the product's target demographic. This is from the brand's perspective, setting the stage for who the product is for and its intended benefits. - The ad then highlights 'THE SECRET TO YOUTHFUL SKIN GLOW,' positioning the kit as a solution to a common desire among mature women. This is from the brand's perspective, promising a specific outcome. - The ad showcases three products: 'Velvet Skin Primer,' 'Changing Foundation,' and 'Final Touch Setting Spray,' each numbered to indicate a step in a makeup routine. This is from the brand's perspective, detailing the components of the kit. - The ad concludes by displaying the logos of 'ELLE,' 'GRAZIA,' 'COSMOPOLITAN,' and 'VOGUE,' implying endorsement or recognition from these publications. This is from an external source, adding credibility to the brand.

# Ad summary This ad promotes the Changing Foundation SPF 15 from the brand, Bared. The ad highlights that the foundation was created for women over 50, and it is formulated to glide over fine lines instead of settling into them. It is packed with hyaluronic acid and vitamin E that actually hydrate your skin while you wear it. The ad also states that it lasts 16 hours without creasing into those smile lines or crow's feet, and it adapts to your skin tone so you never have to worry about the wrong shade again. The ad encourages viewers to try it risk-free for 30 days, and if it doesn't make your fine lines look better, not worse, get your money back, no questions asked. # Brand positioning Bared is presented as a brand focused on creating makeup solutions specifically for women over 50. The brand positions itself as understanding the unique needs of mature skin, particularly the desire to minimize the appearance of fine lines and wrinkles. The brand emphasizes functional benefits like hydration, long wear, and shade adaptability, suggesting a focus on practical solutions rather than purely aesthetic enhancements. Bared differentiates itself by directly addressing the common problem of foundation settling into wrinkles, offering a product that actively works to smooth and soften the skin's appearance. The brand's tone is informative and reassuring, aiming to build trust with its target audience by offering a risk-free trial and money-back guarantee. # Product The advertised product is Bared's Changing Foundation SPF 15, designed for women over 50. It is formulated to glide over fine lines instead of settling into them. The foundation is packed with hyaluronic acid and vitamin E, which hydrate the skin while it's worn. It lasts for 16 hours without creasing into smile lines or crow's feet. The foundation adapts to the wearer's skin tone, eliminating the worry of selecting the wrong shade. The ad addresses the purchase barrier by offering a risk-free 30-day trial with a money-back guarantee if the product doesn't improve the appearance of fine lines. # Visual style The ad has a polished, commercial aesthetic with natural lighting and smooth transitions. The production quality is high, with clear visuals and professional editing. The pacing is moderate, with cuts timed to the voiceover lines. The overall visual style supports the intended tone of trustworthiness and sophistication. # Hooks Spoken: 00:00–00:03 This foundation was created for women over 50, and it shows! Text overlay: This foundation was created for women over 50 / and it shows! Visual: 00:00–00:03 Close-up shot of a fair-skinned woman's face as foundation is being applied. The woman has short, white hair and is wearing gold hoop earrings. The background is a plain white wall. The camera is stationary and focused on the woman's face. The lighting is bright and natural. / 00:03–00:03 The shot changes to the same woman smiling and clapping her hands together. The camera is stationary and focused on the woman's face. The lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of foundation settling into wrinkles and emphasizing fine lines, a common concern for women over 50. "Look it doesn't sink into wrinkles or emphasize every single line on your face like other foundations do." # Value propositions - Foundation created for women over 50 - Formulated to glide over fine lines instead of settling into them - Packed with hyaluronic acid and vitamin E that actually hydrate your skin while you wear it - Lasts 16 hours without creasing into those smile lines or crow's feet - Adapts to your skin tone so you never have to worry about the wrong shade again - Try it risk free for 30 days. If it doesn't make your fine lines look better, not worse, get your money back. NO questions asked. # Benefits - Doesn't sink into wrinkles - Doesn't emphasize every single line on your face - Glides over fine lines instead of settling into them - Smooths everything out - Hydrates your skin while you wear it - Fine lines look softer, not deeper - Lasts 16 hours without creasing into those smile lines or crow's feet - Adapts to your skin tone so you never have to worry about the wrong shade again # Features - Created for women over 50 - Formulated to glide over fine lines - Packed with hyaluronic acid and vitamin E - Hydrates your skin while you wear it - Lasts 16 hours - Doesn't crease into those smile lines or crow's feet - Adapts to your skin tone - SPF 15 # Call to action Click below to get yours before they sell out again # Point of view - Customer 100% – The ad is told from the perspective of women who are using the product and sharing their experiences. # Storyline - 00:00–00:03 00:00–00:03 This foundation was created for women over 50, and it shows! The ad begins by stating the foundation's target demographic and implying its effectiveness. This is told from the brand's perspective, highlighting a key product benefit. - 00:03–00:08 00:03–00:08 Look it doesn't sink into wrinkles or emphasize every single line on your face like other foundations do. The ad shows a woman applying the foundation and highlighting how it doesn't settle into wrinkles. This is from the customer's perspective, demonstrating a key product benefit. - 00:08–00:13 00:08–00:13 It's specifically formulated to glide over fine lines instead of settling into them. See how it smooths everything out? The ad explains the foundation's formulation and asks the viewer to observe its smoothing effect. This is from the brand's perspective, emphasizing the product's unique selling point. - 00:13–00:19 00:13–00:19 It's packed with hyaluronic acid and vitamin E that actually hydrate your skin while you wear it. The ad highlights the key ingredients and their hydrating benefits. This is from the brand's perspective, emphasizing the product's skincare benefits. - 00:19–00:21 00:19–00:21 Your fine lines look softer, not deeper. The ad shows a woman smiling and highlighting how the foundation softens fine lines. This is from the customer's perspective, demonstrating a key product benefit. - 00:21–00:25 00:21–00:25 It lasts 16 hours without creasing into those smile lines or crow's feet. The ad shows a woman outside and highlights the foundation's long-lasting and crease-resistant properties. This is from the customer's perspective, emphasizing the product's long-wear benefits. - 00:25–00:30 00:25–00:30 Plus it adapts to your skin tone so you never have to worry about the wrong shade again. The ad shows a woman applying the foundation and highlighting its shade-adapting properties. This is from the customer's perspective, emphasizing the product's ease of use. - 00:30–00:32 00:30–00:32 Try it risk free for 30 days. The ad shows a woman looking at the product on a laptop. This is from the brand's perspective, offering a risk-free trial. - 00:32–00:37 00:32–00:37 If it doesn't make your fine lines look better, not worse, get your money back. NO questions asked. The ad shows a woman pointing to her fine lines and highlighting the money-back guarantee. This is from the brand's perspective, emphasizing the risk-free trial. - 00:37–00:40 00:37–00:40 Click below to get yours before they sell out again. The ad shows a woman smiling and encouraging viewers to purchase the product. This is from the brand's perspective, providing a call to action.

# Ad summary This ad promotes Meroda Changing Foundation, a product that adapts to the user's skin tone upon application. The ad features a model and other women discussing the challenges of finding the right foundation shade and how this product solves that problem by automatically matching the skin tone, providing a natural look without the need for multiple products. # Brand positioning Meroda is presented as a solution to the common problem of finding the right foundation shade. The brand positions itself as innovative and user-friendly, offering a product that simplifies the makeup routine by adapting to individual skin tones. The brand aligns with values of convenience, natural beauty, and cost-effectiveness, pushing against the norm of needing multiple foundation shades. The brand positioning is both functional (providing a perfect shade match) and emotional (offering confidence and a natural look). # Product The Meroda Changing Foundation is a foundation that adapts to the user's skin tone upon application. It is designed for women who struggle to find the right foundation shade. The product is described as automatically adjusting to the skin tone, providing a perfect, natural look. The USP is its ability to eliminate the need for multiple foundation shades, saving time and money. The ad shows the foundation being applied with a brush, demonstrating its ease of use. The product addresses the purchase barrier of foundation shades not matching skin tones, promising a solution that works for everyone. # Visual style The ad has a polished, commercial aesthetic with a mix of studio-lit shots and natural lighting. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high, giving the ad a professional feel. The pacing is consistent, with cuts timed to the music and voiceover lines. The visual motifs include close-ups of the product and the model's face, emphasizing the product's benefits and the model's natural beauty. # Hooks Spoken: Female 1: Dieses Produkt ist wie ein Instagram Filter in einer Flasche. Text overlay: Das ist wie ein 📸-Filter in einer Flasche 🤩 / Dieses Produkt ist wie ein Instagram Filter in einer Flasche! Visual: 00:00–00:02: A woman with long brown hair, fair skin, and wearing a beige top is shown from the chest up. She is holding a white bottle with a gold pump in her left hand and a makeup brush with a gold handle and white bristles in her right hand. She is dispensing liquid from the bottle onto the brush. The background is a blurred white wall. / 00:02–00:03: The same woman is now lying on a white bed with a white top. She is applying the product to her face with the same brush. The camera is positioned above her, showing her face and upper body. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of not finding the right foundation shade, which is described as a common problem that even makeup artists struggle with. The ad mentions that foundation colors are often too light, too dark, too yellow, and look different in daylight. # Value propositions - The Meroda Changing Foundation adapts to your skin tone, providing a perfect, natural look without the need for multiple foundation shades, saving you time and money. # Benefits - Provides a perfect, natural look - Eliminates the need for multiple foundation shades - Saves time and money # Features - Adapts to the user's skin tone upon application # Call to action probier die Meroda Changing Foundation. # Social proof - "Als Model sehe ich das jeden Tag" – Jana Charbonnier (Model) # Point of view - Customer 40% – The ad shows women applying foundation and discussing their experiences, creating a sense of relatability and shared experience. - Brand 60% – The model, wearing a Meroda shirt, speaks directly to the camera, presenting the brand's message and product benefits in a clear and persuasive manner. # Storyline - 00:00–00:02 The ad begins with a woman applying a liquid from a bottle onto a makeup brush. - 00:02–00:03 The woman applies the product to her face, with text overlaying the video that states the product is like an Instagram filter in a bottle. - 00:03–00:05 Jana Charbonnier, identified as a model, introduces herself and states that she sees the problem of mismatched foundation shades every day. - 00:05–00:08 The ad shows various women applying foundation that doesn't match their skin tone. - 00:08–00:12 The model explains that even when working with makeup artists, foundation colors often don't match. - 00:12–00:17 The model lists common issues with foundation shades: too light, too dark, too yellow, and looking different in daylight. - 00:17–00:21 The model introduces the Meroda Changing Foundation as a solution she recently discovered. - 00:21–00:25 The model explains that the foundation automatically adjusts to the skin tone upon application. - 00:25–00:29 The model states that with Meroda, there's no more wrong color and always a perfect, natural look. - 00:29–00:34 The model claims that the product eliminates the need to spend hundreds of euros on multiple products that don't work. - 00:34–00:39 The model asks if the viewer has always found foundation too complicated and suggests trying the Meroda Changing Foundation. - 00:39–00:42 The model concludes by stating that the viewer will be surprised by how natural the foundation looks.

# Ad summary This ad promotes Meroda's Changing Foundation, featuring a makeup artist who has tested foundations for 30 years. She expresses skepticism about color-changing foundations but is impressed by Meroda's product, which adapts to skin tone, covers redness and blemishes, and feels lightweight. The ad includes testimonials and emphasizes the foundation's natural, radiant finish. # Brand positioning Meroda is presented as a brand that challenges the norms of traditional foundations, which often settle into lines, oxidize, or create a mask-like effect. The brand positions itself as innovative, offering a white foundation that adapts to individual skin tones, providing a natural, radiant finish. The brand aligns with a lifestyle that values simplicity and effective beauty solutions, appealing to those who are skeptical of conventional makeup products. # Product The featured product is Meroda's Changing Foundation, a white foundation that adapts to the user's skin tone upon application. It is designed for individuals seeking a natural, radiant finish without the common issues of traditional foundations, such as settling into fine lines, oxidizing, or creating a mask-like effect. The foundation is presented as a solution for covering redness and pigment spots effortlessly while maintaining a lightweight feel. It is suitable for all skin types and tones, eliminating the need for guessing or mixing shades. # Visual style The ad has a polished, commercial aesthetic with a mix of studio-lit shots and natural lighting. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality is high, giving it a professional feel. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:05 Ich habe 30 Jahre lang Foundations getestet und meine Tochter hat eine gefunden, die sie alle übertrifft. Text overlay: 00:00–00:03 30 Jahre lang Foundations getestet Visual: 00:00–00:02 Close-up shot of a fair-skinned woman with blonde hair, applying a purple streak of makeup to her cheek with a brush. She is wearing a white patterned shirt. The background is a blurred white wall with a decorative silver object. / 00:02–00:05 A young woman with long brown hair holds up a bottle of Meroda Changing Foundation against a white background. She smiles at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty in finding a foundation that doesn't settle into lines, oxidize, or create a mask-like effect. "Aber die meisten setzen sich trotzdem in jede kleine Linie, oxidieren oder lassen das Gesicht aussehen, als würde man eine Maske tragen." # Value propositions - Adapts to skin tone in seconds: Quick and easy way to get the perfect shade match. - Covers redness and pigment spots mühelos: Provides flawless coverage without feeling heavy. - Natural, smooth, and radiant finish: Enhances skin's natural beauty for a youthful glow. # Benefits - No settling into lines - No oxidizing - No mask-like effect - Effortless application - Perfect skin tone match # Features - White foundation - Adapts to skin tone - Covers redness and pigment spots - Lightweight feel - Natural, smooth, and radiant finish # Call to action probier diese hier aus # Social proof - "Mama, die musst du ausprobieren, sie passt sich wirklich deinem Hautton an und wahrscheinlich auch dem jeder deiner Kundinnen.“ – Daughter - "Wenn du von herkömmlichen Foundations enttäuscht bist probier diese hier aus du wirst verstehen, warum über 500.000 Frauen sie lieben." – Female 1 (Customer) # Point of view - Customer 50% – The ad features a makeup artist who is also a customer, sharing her personal experience and skepticism. - Brand 50% – The brand's voice is conveyed through product claims and demonstrations, highlighting the foundation's unique features and benefits. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a makeup artist applying foundation to her face, stating she has tested foundations for 30 years, but her daughter found one that surpasses them all. This introduces the product and sets up the expert's skepticism. - 00:05–00:17 00:05–00:17 The makeup artist explains that she has tried every foundation, from expensive to drugstore brands, but most settle into lines, oxidize, or look like a mask. This highlights the common frustrations with traditional foundations. - 00:17–00:22 00:17–00:22 The makeup artist shares that her daughter surprised her with Meroda's white foundation for Christmas. This introduces the product as a gift and a potential solution. - 00:22–00:32 00:22–00:32 The makeup artist mentions her daughter saw the foundation on TikTok and recommended it, saying it adapts to skin tone. This adds social proof and emphasizes the product's unique feature. - 00:32–00:41 00:32–00:41 The makeup artist admits she was skeptical as a makeup artist who has seen many color-changing foundations that don't work. This reinforces her expertise and sets up her surprise. - 00:41–00:47 00:41–00:47 The makeup artist states she was honestly impressed when she tried it. This highlights the product's effectiveness and her genuine reaction. - 00:47–00:52 00:47–00:52 The makeup artist explains that the Meroda Changing Foundation blends with the skin and adapts to the skin tone in seconds. This emphasizes the product's key benefits and ease of use. - 00:52–01:02 00:52–01:02 The makeup artist states that there is no guessing, mixing, or mask effect. The finish is natural, smooth, and radiant, which is what mature skin deserves. This reinforces the product's benefits and target audience. - 01:02–01:06 01:02–01:06 The makeup artist concludes that her daughter was right, and this foundation is different. This reinforces the product's uniqueness and effectiveness. - 01:06–01:13 01:06–01:13 The makeup artist encourages viewers who are disappointed with traditional foundations to try this one and understand why over 500,000 women love it. This provides a call to action and social proof.

# Ad summary This ad features a brief podcast clip discussing the challenges of wearing foundation as one ages. A makeup expert explains that foundation settles into fine lines and wrinkles and can accentuate hyperpigmentation, making the face look older. The expert reveals a new, white foundation that adapts to the skin upon application, providing hydration and a natural-looking finish. She concludes the ad by recommending viewers try it for themselves. # Brand positioning The brand is presented as innovative and focused on addressing age-related makeup challenges. It is positioned as a solution for women who have given up on traditional foundations due to their tendency to settle into fine lines and emphasize imperfections. The brand aligns with values of authenticity, natural beauty, and adapting to the skin's needs, setting itself apart from standard makeup brands that may not cater specifically to mature skin. The brand aims to occupy a space in the consumer's mind as a provider of age-appropriate makeup solutions. The brand seeks to provide a functional and effective solution to make older women feel good about their makeup again. # Product The featured product is a white foundation that adapts to the skin upon application. It is designed for women who have given up on traditional foundations due to their tendency to settle into fine lines, emphasize imperfections, and make the face look older. The foundation aims to work with the skin rather than just sitting on top of it. It does not settle into lines, provides hydration, and creates a finish that looks like real skin, not heavy makeup. The ad addresses the purchase barrier by showcasing how this foundation is different and better than traditional formulas, focusing on its ability to adapt to individual skin tones and needs, providing a more natural and youthful appearance. # Visual style The ad has a polished and professional aesthetic, typical of a professionally produced podcast. The lighting is soft and even, creating a flattering look for the speakers. The editing style involves quick cuts between speakers to maintain engagement and smooth transitions to product demonstrations. The ad also incorporates close ups to highlight the product results. The pacing is moderate, with cuts timed to coincide with changes in topic or emphasis in the voiceover, creating a cohesive audio-visual experience. # Hooks Spoken: Female 1: Wird Make-up generell schwieriger, wenn man älter wird? Text overlay: 00:00–00:02 Wird Make-up generell schwieriger, wenn man älter wird? Visual: 00:00–00:01 The screen is split, showing two women sitting in front of microphones in a podcast-style setup. The woman on top has shoulder-length brunette hair, wearing a black top and cream-colored blazer. She has fair skin and is turned to her right, speaking. The woman on the bottom has wavy, blonde hair and is wearing a light pink blouse. She appears to be in her 50s, with fair skin and is also turned to her right, listening attentively. The background is a plain, light gray wall. / 00:01–00:02 Close-up of the woman with wavy, blonde hair as she answers a question. She is wearing a light pink blouse. She appears to be in her 50s, with fair skin and is turned to her left, speaking into a black microphone. The background is a plain, light gray wall. # Funnel stage Middle of funnel (Consideration) # Pain points Traditional foundation can settle into fine lines, emphasize hyperpigmentation, and make the face look older immediately. # Value propositions - White foundation adapts to the skin for a natural look. - Hydrating formula prevents settling into fine lines. # Benefits - Does not settle into lines - Finish looks like real skin, not makeup # Features - White foundation that adapts to the skin upon application - Keeps the skin hydrated # Call to action Du musst sie auch ausprobieren. # Social proof - "Ich trage sie gerade selbst, komm ruhig näher und schau" - Female 2 (Expert) - The makeup expert states that she is currently wearing the product, inviting the host to come closer and inspect it. # Point of view - Expert 50% – Communicated by a guest speaker, presumably a beauty expert, sharing her experience and advice regarding makeup. - Brand 50% – Communicated through product claims and demonstrations, highlighting the benefits of the foundation. # Storyline - 00:00–00:02 The host asks the guest if makeup generally becomes more difficult as one gets older. - 00:02–00:12 The guest, a makeup expert, confirms that most women she works with have completely given up on foundation because it settles into fine lines, emphasizes hyperpigmentation, and makes the face look older immediately. - 00:12–00:15 The host acknowledges that this likely occurs more often than admitted. - 00:15–00:19 The guest explains that no one talks about it, and most women think it's just their skin. - 00:19–00:21 The host asks what works better. - 00:21–00:25 The guest explains that she began testing formulas that work with the skin instead of just sitting on top of it. - 00:26–00:27 The host asks if she found something different. - 00:28–00:31 The guest confirms that she found a white foundation that adapts to the skin upon application. - 00:32–00:33 The host asks what happens when customers try it out. - 00:34–00:39 The guest says that it does not settle into lines, keeps the skin hydrated, and the finish looks like real skin, not makeup. - 00:39–00:42 The guest says that she is wearing it herself and invites the host to come closer and look. - 00:42–00:43 The host notes that it looks very natural. - 00:44–00:46 The guest says that is why she loves it and encourages viewers to try it out as well.

# Ad summary This ad showcases a makeup kit from Meroda that is designed to treat acne and provide a perfect, non-cakey foundation finish. The ad highlights the anti-aging and skin-perfecting qualities of the kit, positioning it as a solution for those seeking flawless skin. # Brand positioning Meroda is presented as a brand focused on anti-aging skincare makeup that treats acne and perfects the skin. The brand aims to occupy a space in the consumer's mind as a provider of high-quality makeup that also offers skincare benefits. The brand aligns with values of beauty, skincare, and self-care, promoting a lifestyle of flawless skin and confidence. The brand pushes against the norm of makeup that can cause or exacerbate skin issues, instead offering products that actively improve skin health. The brand positioning is both functional (treating acne, anti-aging) and emotional (achieving perfect skin, confidence). # Product The featured product is an anti-aging skincare makeup kit designed to treat acne while perfecting the skin. The kit includes a changing foundation, an eye-perfecting shimmer stick, and a liquid blush. The changing foundation is designed to provide a flawless base while also offering skincare benefits. The eye-perfecting shimmer stick enhances the eyes with a subtle shimmer. The liquid blush adds a touch of color to the cheeks. The kit comes in a travel bag for easy portability. The ad addresses the purchase barrier of cakey foundation by promising a non-cakey finish. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation. The production quality is high, with studio-shot lighting and a water ripple effect in the background. The image treatment includes color grading to enhance the product colors. The typography is clean and legible, with a focus on readability. The overall style is modern and sophisticated, designed to appeal to a discerning audience. # Hooks Headline: Goodbye cakey foundation days # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of cakey foundation, which is a common frustration for makeup users. The headline "Goodbye cakey foundation days" directly signals this frustration. # Value propositions - Anti-aging skincare makeup kit that treats acne while it perfects. - Limited bundles remaining - get yours now. # Benefits - Perfects skin - Non-cakey finish # Features - Anti-aging skincare makeup kit - Treats acne - Changing foundation - Eye perfecting shimmer stick - Liquid blush - Travel bag # Call to action LIMITED BUNDLES REMAINING - GET YOURS NOW. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and its benefits. # Storyline - The ad starts by addressing the common problem of cakey foundation, setting the stage for a solution. This is told from the brand's perspective, aiming to capture the audience's attention by highlighting a relatable frustration. - The ad introduces the Meroda anti-aging skincare makeup kit as the solution, emphasizing its ability to treat acne while perfecting the skin. This is told from the brand's perspective, showcasing the product's unique selling points. - The ad showcases the individual products within the kit, including the changing foundation, eye-perfecting shimmer stick, and liquid blush. This is told from the brand's perspective, highlighting the different components of the kit and their specific benefits. - The ad includes a call to action, urging viewers to take advantage of the limited bundles remaining and get theirs now. This is told from the brand's perspective, driving urgency and encouraging immediate purchase.

# Ad summary The ad showcases the Meroda Changing Foundation through the eyes of a mature woman who loves the product's ability to match her skin tone, provide coverage, and provide a natural glow. She touts that it doesn't dry her skin out and provides a natural glow with the formula of Hyaluronic Acid and Vitamin E. # Brand positioning The ad presents Meroda as a modern and innovative makeup brand focused on providing simple and effective solutions, particularly for mature skin. It emphasizes effortless beauty and inclusivity by offering a foundation that adapts to individual skin tones. Meroda aims to position itself as a functional brand that understands the unique challenges faced by mature skin, specifically addressing concerns like dryness, fine lines, and uneven skin tone matching. The brand also aligns with a lifestyle that values natural-looking makeup, convenience, and confidence, pushing against the norm of heavy, masking foundations. # Product The Meroda Changing Foundation SPF 15 is a color-adjusting foundation designed for mature skin. The product is initially white and transforms upon application to match the user's individual skin tone. It contains Hyaluronic Acid and Vitamin E. It is intended to smooth fine lines rather than settling into them, provide a natural glow, and enhance rather than hide the skin. The foundation is lightweight, provides coverage, does not cake or crease around the eyes, and doesn't dry out the skin. It targets women who have had trouble finding foundations that match their skin, especially if they have mature skin. # Visual style The ad has a polished UGC feel with natural lighting and simple backgrounds. The editing style combines quick cuts with static shots, creating a consistent and conversational pace that makes the ad feel genuine and accessible. The visuals are synced to the voiceover, with product actions timed to emphasize key points. # Hooks Spoken: Did you hear about this new mature skin foundation that's completely white? Watch this. Text overlay: Didn't believe it, but it really works. / Flawless. Visual: 00:00–00:03 Close-up shot of a woman's face as she applies white foundation with a brush to her cheek. She has fair skin with some redness. # Funnel stage Consideration # Pain points For people with mature skin, it can be difficult to find foundations that don't dry out the skin or never match right. As spoken by the woman: “I've tried so many foundations that either dry me out or never match right.” # Value propositions - One shade works across my whole face - The product adapts seamlessly so I don't need to worry about matching my skin tone - The foundation doesn't cake or crease around the eyes # Benefits - It adapts seamlessly - Still blends in perfectly - Lightweight - It feels like I'm not even wearing makeup - I still get coverage - Gives my skin this natural glow - Smooths fine lines instead of settling into them - Doesn't cake or crease - It enhances instead of hiding # Features - Mature skin foundation - Completely white - Literally transforms to match your skin tone - Hyaluronic Acid - Vitamin E - SPF 15 - One shade works across my whole face # Call to action None used. # Social proof - “Didn't believe it, but it really works. Flawless.” – Female 1 (Customer) - “What I love is how lightweight it feels like I'm not even wearing makeup, but I still get coverage and it gives my skin this natural glow.” – Female 1 (Customer) - “Honestly I've stopped buying any other base. This is the one.” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a woman using and reviewing the product, sharing her personal experience. # Storyline - 00:00–00:05 The ad starts with a closeup of a woman applying white foundation to her face with a brush, piquing the viewer's curiosity about the unusual color and formulation. - 00:05–00:08 The ad provides the product's name, Meroda Changing Foundation, and claims that it transforms to match the wearer's skin tone. - 00:08–00:13 The woman applies the foundation to areas with redness and age spots, highlighting its adaptive qualities. - 00:13–00:17 She demonstrates that the foundation blends seamlessly even on her neck, which is a shade lighter than her face. - 00:17–00:24 The woman states that the foundation is lightweight, gives coverage, and provides a natural glow. - 00:24–00:27 The ad highlights the product formula, which includes Hyaluronic Acid and Vitamin E. - 00:27–00:43 The ad emphasizes that the foundation smooths fine lines, doesn't cake or crease around the eyes, and that it's a foundation designed for mature skin. - 00:43–00:46 The woman finishes her testimonial by claiming to have stopped buying any other base, showing the product packaging and labeling it 'the one'.

# Ad summary This ad promotes Meroda Beauty's summer makeup routine, highlighting their Vibrant Cheeks Liquid Blush. The ad features a woman demonstrating a light and minimal makeup look using Meroda products, emphasizing a fresh and radiant appearance. It includes a 20% off bundle offer and encourages viewers to shop. # Brand positioning Meroda Beauty is presented as a brand focused on achieving a fresh, minimal, and radiant summer makeup look. The brand aligns with a lifestyle that values simplicity and natural beauty, pushing against the norms of heavy, cakey makeup. The brand positioning is both functional, offering products with SPF protection and a dewy finish, and emotional, promoting a feeling of freshness and radiance. The brand offers a range of products designed to work together for a cohesive, light, and breathable makeup routine. # Product The ad features Meroda Beauty's Vibrant Cheeks Liquid Blush, described as a game-changer for summer makeup. It is a liquid blush that provides a dewy finish with minimal product use. The ad also mentions a light SPF base foundation for protection and glow, and a shimmer from EPSS to wake up the eyes. The products are designed for those seeking a fresh and minimal makeup look, avoiding cakey formulas and heavy coverage. The products are presented as light, breathable, and radiant, perfect for achieving summer skin done right. The ad also mentions a 2-in-1 Build & Conceal Brush. # Visual style The ad has a polished and clean aesthetic, with natural lighting and a focus on showcasing the products and the model's skin. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high, giving the ad a professional and trustworthy feel. The visual motifs include close-ups of the products and the model's face, highlighting the dewy finish and natural look. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02 Female 1: This blush changed the game for summer makeup. Text overlay: 00:00–00:02 This blush changed the game for summer makeup Visual: 00:00–00:02 Split screen: On the left, a woman with tan skin and dark hair pulled back applies blush to her cheek with a brush. She is wearing a white blazer. On the right, a close-up of the Meroda Vibrant Cheeks Liquid Blush bottle with a gold cap. The background is a plain white surface. # Funnel stage Consideration # Pain points The ad addresses the pain point of heavy, cakey makeup that is not ideal for summer. The ad visually and verbally emphasizes the desire to avoid "no cakey formulas" and "no full beats." # Value propositions - Light SPF base foundation for protection and glow - Vibrant Cheeks Liquid Blush for a dewy finish - Shimmer to wake up the eyes - Light, breathable, and radiant makeup for summer # Benefits - Lightweight feel - Breathable - Radiant finish - SPF protection - Dewy finish - Minimal product use # Features - Liquid blush - SPF base foundation - Shimmer # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating and reviewing the product. # Storyline - 00:00–00:02 00:00–00:02 This opening introduces the Meroda blush as a game-changer for summer makeup, immediately grabbing attention with a bold claim. The speaker is a customer sharing her positive experience, creating a relatable and trustworthy tone. - 00:02–00:03 00:02–00:03 The speaker emphasizes that she barely wears any of the product, highlighting its effectiveness with minimal application. This reinforces the idea of a light and natural look, appealing to those who prefer a less-is-more approach. The customer's perspective continues to build trust and relatability. - 00:03–00:05 00:03–00:05 The speaker defines her summer makeup vibe as fresh and minimal, setting the tone for the rest of the video. This establishes the desired aesthetic and aligns with the brand's positioning. The customer's perspective remains consistent, reinforcing the message. - 00:05–00:09 00:05–00:09 The speaker demonstrates the use of a light SPF base foundation for protection and glow, showcasing the first step in her makeup routine. This provides practical information and highlights the product's benefits. The customer's perspective continues to guide the audience through the process. - 00:09–00:12 00:09–00:12 The speaker applies a tap of Meroda blush and a bit of shimmer from EPSS to wake up the eyes, demonstrating the key products in her routine. This provides a visual demonstration of the products in action, reinforcing their effectiveness. The customer's perspective remains consistent, building trust and relatability. - 00:12–00:14 00:12–00:14 The speaker applies the shimmer to her eyes, showing how it wakes up the eyes. This provides a visual demonstration of the products in action, reinforcing their effectiveness. The customer's perspective remains consistent, building trust and relatability. - 00:14–00:20 00:14–00:20 The speaker concludes the routine, emphasizing that it's just light, breathable, and radiant, and that there are no cakey formulas or full beats. This reinforces the key benefits and addresses potential concerns. The customer's perspective remains consistent, building trust and relatability. - 00:20–00:21 00:20–00:21 The speaker shows all the products used and says, "This is summer skin done right." This reinforces the key benefits and addresses potential concerns. The customer's perspective remains consistent, building trust and relatability. - 00:21–00:23 00:21–00:23 The speaker shows the Meroda website on a phone and says, "And the bundle's 20% off right now?" This introduces a limited-time offer, creating a sense of urgency and encouraging immediate purchase. The customer's perspective remains consistent, building trust and relatability. - 00:23–00:25 00:23–00:25 The speaker says, "Yes please!" and winks at the camera. This reinforces the key benefits and addresses potential concerns. The customer's perspective remains consistent, building trust and relatability.

# Ad summary A woman presents the Meroda foundation and 2-in-1 foundation brush. She shows how the white foundation adjusts to her skin tone for a natural, fresh look in seconds, and emphasizes that it looks good after eight hours in the office. She completes her look with blush and lipstick. # Brand positioning Meroda is presented as a brand providing efficient beauty solutions for busy women who still want to look good. The tone is practical and relatable, suggesting that Meroda understands the time constraints of its customers and offers products that simplify and speed up the makeup routine. The brand focuses on achieving a natural and fresh look with minimal effort, aligning with a lifestyle that values efficiency and effortless beauty. # Product The ad showcases the Meroda Changing Foundation and the 2-in-1 Foundation Brush. The foundation is initially white and adjusts to the user's skin tone within seconds, promising a seamless match. The 2-in-1 brush is designed for quick and easy application. The foundation is presented as long-lasting, preventing a "cakey" appearance even after eight hours in the office. It offers a fresh, even, and light finish that looks like natural skin. The combination of the foundation and brush addresses the common issue of makeup looking unnatural or deteriorating throughout the day, providing a quick and reliable solution for a busy lifestyle. # Visual style The ad has a clean, bright aesthetic with natural lighting. The editing is smooth with static shots and no quick cuts. The production quality appears polished, fitting for a beauty product commercial. The pacing is consistent, and the visuals are timed with the voiceover to highlight product actions. # Hooks Spoken: Wenn dein Make-up um 8 Uhr gut aussieht und um 15 Uhr schon cakey ist, Text overlay: Für jede Busy Woman, die morgens nur 3 Minuten hat (Caption box) / Wenn dein Make-up um 8 Uhr gut aussieht und um 15 Uhr schon cakey ist, (Caption box) Visual: 00:00–00:04: A woman with fair skin, light brown hair pulled back, wearing a cream-colored sweater, stands in front of a white wall with a doorway in the background. She holds a foundation brush and a bottle of Meroda foundation. She looks directly at the camera and smiles while speaking. # Funnel stage Consideration # Pain points Makeup looking good in the morning, but appearing cakey by the afternoon. # Value propositions - The foundation adjusts to your skin tone in seconds, making it an easy fix in the morning. - No caking even after 8 hours in the office # Benefits - No Kanten, kein Caking. - Auch nach 8 Stunden im Büro. - Frisch gleichmäßig leicht. - Sieht aus wie Haut. # Features - Changing Foundation - 2-in-1 Foundation Brush - Foundation starts white - Adjusts to skin tone in seconds # Call to action Den Link findet ihr hier unten. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer or creator who is demonstrating and endorsing the product. # Storyline - 00:00–00:05 The ad opens with the creator addressing busy women who only have a few minutes in the morning, then poses the problem of makeup looking good in the morning but "cakey" by the afternoon. - 00:05–00:09 The creator introduces the Meroda Changing Foundation and 2-in-1 Foundation Brush, positioning them as a solution. - 00:09–00:14 The creator shows how the foundation applies white but quickly adjusts to match skin tone. - 00:15–00:20 The creator then emphasizes the benefits of the foundation: no harsh lines, no "caking", and long-lasting appearance even after 8 hours in the office. - 00:21–00:23 She demonstrates how the foundation creates a fresh, even, and light appearance that looks like natural skin. - 00:24–00:35 The creator adds blush and lipstick to complete her office look. - 00:36–00:42 The creator reiterates the product benefits for those who are busy but still want to look good, and directs viewers to the link below.

# Ad summary A woman shows off the Meroda Changing Foundation, which adapts to the user's skin tone. # Brand positioning Meroda is presented as a brand that values simplicity and effectiveness in beauty routines, catering to busy individuals, particularly moms, who seek quick and reliable solutions for looking their best despite sleep deprivation. The brand focuses on addressing common skin concerns like dark circles and dullness, positioning itself as a go-to for achieving a fresh, healthy glow with minimal effort. Meroda aligns with a functional and practical approach to beauty, offering products that are easy to use, nourish the skin, and provide sun protection, simplifying the daily routine while delivering visible results. # Product The Meroda Changing Foundation SPF 15 is a skincare product designed to provide a fresh, healthy glow while nourishing the skin. It starts off white but adapts to the user's skin tone as it's blended in, ensuring a seamless match. The foundation is formulated to be lightweight and breathable, preventing it from settling into dry patches or fine lines. Infused with hyaluronic acid, it also nourishes the skin while worn. The product provides SPF 15 sun protection, simplifying the daily routine into one less step. # Visual style The ad has a polished UGC feel, resembling content a beauty influencer might create. It features bright, natural lighting and static shots with smooth transitions, creating a clean and accessible aesthetic. The pacing is moderate, focusing on clear product demonstration and personal testimonial, making it feel authentic and relatable. # Hooks Spoken: 00:00–00:02 I'm about to fake 8 hours of sleep in just 2 minutes. Text overlay: 00:00–00:02 I'm about to fake 8 hours of sleep in just 2 minutes Visual: 00:00–00:02 The camera is positioned in front of a light-skinned woman with blonde hair and blue eyes as she stands in front of a bathroom mirror and looks at her reflection. She is wearing a light gray sweatshirt. She has light redness on her face. She uses her fingers to point to her cheeks. The camera is stationary. There is white trim and a white door in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the common frustration of looking tired, experiencing dark circles, and having zero glow even after drinking coffee, particularly for sleep-deprived moms. "Dark circles, zero glow, you look tired even after coffee." # Value propositions - Fakes 8 hours of sleep in just 2 minutes - Adapts perfectly to your skin tone - One less step in my routine # Benefits - Gives skin a fresh, healthy glow - Nourishes while you wear it - Doesn't settle into dry patches or fine lines - Light formula so your skin can really breathe # Features - Changing Foundation - SPF 15 - Contains hyaluronic acids # Call to action You have to try this! # Social proof - “When I've had a rough night but want to look like myself again the next day, I always reach for this foundation.” – Female 1 (Customer) # Point of view - Customer 100% – The ad is delivered by a woman who appears to be a customer of the brand, sharing her personal experience and demonstrating the product's benefits. # Storyline - 00:00–00:02 The ad opens with the creator promising to 'fake 8 hours of sleep in just 2 minutes,' immediately creating intrigue and positioning the product as a quick fix for sleep-deprived skin. - 00:03–00:09 The creator acknowledges that mothers know all too well what sleep deprivation does to skin, particularly dark circles and dullness, and how they look tired even after coffee, which makes the product more relatable to mothers. - 00:10–00:14 She transitions to her personal routine, stating that when she has had a rough night but wants to look like herself again the next day, she always reaches for this foundation. - 00:15–00:17 The creator introduces the Changing Foundation from Meroda, thus unveiling the product. - 00:17–00:21 She describes how the foundation gives her skin a fresh, healthy glow as if she actually slept, which highlights the transformative effect of the product. - 00:21–00:26 The creator further explains that the foundation starts off white, but as you blend it in, it adapts perfectly to my skin tone, which is a key selling point of the product. - 00:27–00:38 She lists product benefits like a light formula, prevents it from settling into dry patches or fine lines, contains hyaluronic acid, and has SPF15, which emphasizes the product's unique qualities. - 00:38–00:42 She demonstrates applying the product to half of her face and makes a final claim that with this routine, she is ready for the day, and no one needs to know she only slept 4 hours, speaking to the product's reliability. - 00:43–00:45 Ending with a call to action, the creator states that tired moms have to try this, which creates a sense of urgency and also identifies the target audience.

# Ad summary The ad features a woman demonstrating a quick, two-minute makeup routine using Meroda foundation. She applies the white foundation to her face and blends it in with a brush, highlighting its ability to match any skin tone. The ad targets busy moms looking for a fast and effective makeup solution. # Brand positioning Meroda is presented as a brand that offers simple and effective beauty solutions for busy individuals, particularly mothers. The brand aims to occupy a space in the consumer's mind as a go-to for quick and easy makeup routines. The brand aligns with values of efficiency and practicality, catering to a lifestyle where time is limited. Meroda pushes against the norm of lengthy and complicated makeup routines, offering a functional solution that simplifies the process. The brand positioning is functional, focusing on simplicity and performance. # Product The featured product is Meroda foundation, a white foundation that adapts to match any skin tone. It is designed for individuals who want a quick and easy makeup routine, particularly busy moms. The foundation is applied to the face and blended in with a brush. The USP is its ability to match any skin tone, eliminating the need to find the perfect shade. The ad addresses the purchase barrier of finding the right foundation color by offering a universal solution. The ad tells the viewer that this product is worth trying because it simplifies the makeup process and provides a perfect match for any skin tone. # Visual style The ad has a casual, UGC feel with natural lighting. The editing style consists of quick cuts to keep the pace moving. The production quality is polished, giving it a commercial feel while maintaining a relatable tone. The pacing is consistent throughout the ad, with cuts timed to match the speaker's rhythm. # Hooks Spoken: 00:00–00:01: Good morning! / 00:01–00:06: Na een slapeloze nacht met twee kindjes is het tijd voor mijn twee minuten make-up tutorial. Text overlay: 😍 2-Minute “No-Makeup Makeup” Routine for busy moms / twee kindjes / twee minuten make-up tutorial Visual: 00:00–00:02: A woman with long, dark hair and a striped shirt stands in front of a neutral wall. She gestures with her hands as she speaks. / 00:02–00:05: The woman holds up a white bottle of Meroda foundation. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of spending too much time on makeup and the difficulty of finding the right foundation shade. "Dus niet meer in de winkel staan en denken welke foundation kleur past bij mijn huid" # Value propositions - 2-Minute “No-Makeup Makeup” Routine for busy moms - This color sluit gewoon aan op elke huidtype # Benefits - Quick and easy makeup routine - Perfect match for any skin tone - Eliminates the need to find the perfect shade # Features - White foundation - Adapts to match any skin tone # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:06 The video begins with the creator greeting the audience and introducing a two-minute makeup tutorial for busy moms. - 00:06–00:09 The creator explains that she doesn't have much time and introduces the Meroda foundation. - 00:09–00:18 The creator applies the white foundation to her face, emphasizing that it will match her skin tone. - 00:22–00:29 The creator blends the foundation with a brush, expressing her satisfaction with the product. - 00:29–00:42 The creator continues blending the foundation, highlighting its ability to blend seamlessly into the skin. - 00:42–00:53 The creator emphasizes that the foundation is perfect for every skin type, eliminating the need to search for the right shade. - 00:53–00:57 The creator concludes the tutorial, mentioning that she will apply mascara and start her day. - 00:58–01:00 The creator states that she is ready.

# Ad summary This ad for Meroda foundation highlights the product's ability to match a wide range of skin tones. It features a close-up shot of the foundation bottle and emphasizes a money-back guarantee. # Brand positioning Meroda is presented as a brand focused on providing foundation solutions that cater to a wide range of skin tones. The brand positions itself as confident in its product's ability to match individual skin tones, offering a money-back guarantee to reinforce this claim. The overall tone is luxurious and sophisticated, aligning with the high-quality appearance of the product packaging. The brand aims to occupy a space in the consumer's mind as a reliable and inclusive option for finding the perfect foundation match. # Product The featured product is Meroda foundation, designed to match a wide range of skin tones, from light to medium. The foundation comes in a rectangular bottle with a pump dispenser and a gold cap. The bottle is white with the brand name "MERODA" printed in gold. The ad emphasizes the product's ability to adapt to various skin tones, addressing the common purchase barrier of finding the right shade. A money-back guarantee is offered, further incentivizing potential customers to try the product. The ad focuses on the product's functional benefit of providing a perfect color match for a diverse range of users. # Visual style The ad has a clean and minimalist visual style. The focus is on the product, with a simple background and soft lighting. The color palette is neutral and elegant, contributing to a luxurious feel. The overall impression is polished and professional. # Hooks Headline: EEN FOUNDATION DIE JOUW KLEUR VOOR JE VINDT # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not being able to find a foundation that matches your skin tone: "EEN FOUNDATION DIE JOUW KLEUR VOOR JE VINDT" # Value propositions - A foundation that finds your color - Money-back guarantee # Benefits - Finds your color # Features - Adapts to all light to medium skin tones # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the product's key features and benefits, as well as offering a money-back guarantee to build trust and encourage purchase. # Storyline - The ad opens by stating that the foundation will match your color. This is intended to immediately grab the viewer's attention by addressing a common frustration in finding the right foundation shade. The brand is telling the audience that this product is the solution to their problem. - The ad includes a money-back guarantee. This is intended to build trust and reduce the risk associated with trying a new product. The brand is telling the audience that they are confident in their product's ability to deliver on its promise. - The ad shows the product bottle and states that it adapts to all light to medium skin tones. This is intended to showcase the product's features and benefits, highlighting its ability to cater to a wide range of users. The brand is telling the audience that this product is inclusive and suitable for them.

# Ad summary This ad features a woman demonstrating the Meroda Cosmetics Eye Perfecting Shimmer Stick. She applies the product to her eyelids and blends it with her finger, highlighting its ease of use and the luminous, awake look it provides without heavy glitter. The ad emphasizes the product as a time-saving makeup shortcut, perfect for busy mornings. # Brand positioning Meroda Cosmetics is presented as a brand that offers simple, effective beauty solutions for the everyday woman. The brand aims to occupy a space in the consumer's mind as a provider of easy-to-use products that deliver a polished look without the fuss. The brand aligns with values of convenience and effortless beauty, pushing against the norm of complicated, time-consuming makeup routines. The brand positioning is both functional (simplicity, speed) and emotional (confidence, feeling awake and refreshed). # Product The Meroda Cosmetics Eye Perfecting Shimmer Stick is a makeup product designed to simplify eyeshadow application. It comes in a stick form with a shimmer finish, intended for easy swiping and blending with just a finger. The product is for anyone who wants to achieve an instantly awake, luminous eye look without the need for multiple eyeshadows, brushes, or complex blending techniques. It is presented as a time-saving solution that eliminates the need for brushes and prevents fallout, making it foolproof even on rushed mornings. The ad highlights that it provides a soft, luminous effect without a heavy, glittery look, making it a game-changer for effortless beauty. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style includes quick cuts to showcase the product application and results. The pacing is consistent, with cuts timed to the voiceover. The overall production quality is high-end, supporting the intended tone of effortless beauty. # Hooks Spoken: 00:00–00:02: One swipe trick that makes dark circles basically vanish. Text overlay: 00:00–00:02: One swipe trick that makes dark circles basically vanish (Caption box) Visual: 00:00–00:02: A split-screen shows the left side of a woman's face with dark circles under her eye, and the right side with the shimmer stick being held. The woman has fair skin, dark eyebrows, and dark burgundy nail polish. The background is a plain white wall. # Funnel stage Consideration # Pain points The central pain point is the time and effort required for traditional eyeshadow application, including the need for multiple products, brushes, and blending techniques. This is signaled by the line: "Forget spending ages blending multiple eyeshadows." # Value propositions - One swipe trick that makes dark circles basically vanish - Makes eyes look instantly awake without that heavy, glittery look - Forget spending ages blending multiple eyeshadows, with this, you just swipe it on, and give it a quick blend with your finger, and you're out the door - It's basically foolproof, so even on those mornings when you're in a rush (or just half-asleep), it always turns out perfect - Makeup shortcut that I cannot live without # Benefits - Makes dark circles basically vanish - Makes eyes look instantly awake - Soft, luminous look - No heavy, glittery look - Foolproof application - Perfect even when in a rush or half-asleep - Makeup shortcut # Features - Shimmer stick - One swipe application - Easy to blend with finger - No brushes needed - No fallout # Call to action Try it yourself—you'll see what I mean. # Social proof - "I've been reaching for it every single day, it's become a makeup shortcut that I cannot live without" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her experience and demonstrating the product. # Storyline - 00:00–00:02 The ad opens with a close-up of a woman applying the shimmer stick to her eyelid, demonstrating the product in action. - 00:00–00:02 The woman states that the product is a "one swipe trick that makes dark circles basically vanish," setting up the problem the product solves. - 00:03–00:08 The woman holds up the product and calls it a "weapon" that makes her look like she has "never missed a night of good sleep at all," emphasizing the product's effectiveness in creating a refreshed appearance. - 00:08–00:16 She applies the shimmer stick to her eyelid again, blending it with her finger, and asks, "The glow it gives?" before describing it as "soft, luminous, and somehow it makes your eyes look instantly awake without that heavy, glittery look," highlighting the product's benefits and ease of use. - 00:16–00:22 The woman introduces the product as the "Meroda Cosmetics Eye Perfecting Shimmer Stick" and declares it "a total game-changer," officially naming the product and reinforcing its value. - 00:22–00:31 The ad transitions to another woman applying the shimmer stick, stating, "Forget spending ages blending multiple eyeshadows, with this, you just swipe it on, and give it a quick blend with your finger, and you're out the door," emphasizing the product's time-saving benefits. - 00:31–00:34 The ad uses a black and white filter to visually communicate the benefits of the product, stating "no brushes, no fallout, no stress." - 00:34–00:41 The first woman reappears, applying the shimmer stick and blending it with her finger, stating, "It's basically foolproof, so even on those mornings when you're in a rush (or just half-asleep), it always turns out perfect," reinforcing the product's ease of use and reliability. - 00:41–00:46 The woman holds up the product and says, "I've been reaching for it every single day, it's become a makeup shortcut that I cannot live without," providing a personal testimonial and emphasizing the product's indispensability. - 00:46–00:48 The woman concludes by saying, "Try it yourself—you'll see what I mean," issuing a call to action and inviting viewers to experience the product's benefits firsthand.

# Ad summary This ad features a testimonial from a 46-year-old woman who claims that Meroda Changing Foundation SPF 15 is the best foundation she has ever had. She says that it evens out her skin tone, feels like she is not wearing anything, takes just seconds to apply with a brush, and keeps her looking fresh and natural all day. The ad also features the logos of Elle, Grazia, Cosmopolitan, and Vogue, implying that the product has been featured in these publications. # Brand positioning Meroda is presented as a high-quality cosmetics brand focused on providing natural-looking coverage with minimal effort. The brand emphasizes ease of use and a lightweight feel, suggesting a positioning that pushes against heavy, cakey foundations. The inclusion of SPF 15 indicates a focus on skincare benefits in addition to cosmetic enhancement. The brand aligns with a lifestyle that values simplicity and a fresh, natural appearance, aiming to occupy a space in the consumer's mind as a go-to for everyday, effortless beauty. # Product Meroda Changing Foundation SPF 15 is a foundation designed to even out skin tone while feeling lightweight and natural. It is formulated to be applied quickly with a brush, taking just seconds, and provides SPF 15 sun protection. The product is intended for those who want to look fresh and natural all day without the feeling of wearing heavy makeup. The foundation is presented as a solution for achieving a flawless complexion with minimal effort, addressing the purchase barrier of time-consuming makeup routines. # Visual style The ad has a clean and modern visual style with a soft pink color palette. The product is well-lit and positioned on a geometric surface, creating a visually appealing composition. The use of a testimonial and magazine logos adds credibility and social proof. The overall aesthetic is polished and professional, suggesting a high-quality product. # Hooks Headline: "I'm 46 and this is the BEST foundation I've had in years. It evens out my skin tone and feels like I'm not wearing anything. It takes just seconds to apply with a brush and it keeps me looking fresh and natural all day!" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of foundations feeling heavy and unnatural on the skin, as signaled by the quote: "It evens out my skin tone and feels like I'm not wearing anything." # Value propositions - The foundation evens out skin tone while feeling lightweight, providing a natural look. - The foundation's quick application time makes it easy to incorporate into a daily routine. - The foundation keeps the user looking fresh and natural all day, providing long-lasting confidence. # Benefits - Feels like I'm not wearing anything - Takes just seconds to apply with a brush - Keeps me looking fresh and natural all day! # Features - Evens out my skin tone - SPF 15 # Call to action None used. # Social proof - "I'm 46 and this is the BEST foundation I've had in years. It evens out my skin tone and feels like I'm not wearing anything. It takes just seconds to apply with a brush and it keeps me looking fresh and natural all day!" – Elsje H. # Point of view - Customer: The testimonial at the top of the image is from the customer's point of view, as it shares a personal experience with the product. - Brand: The product display in the center of the image is from the brand's point of view, as it showcases the product and its packaging. - External source: The logos of Elle, Grazia, Cosmopolitan, and Vogue at the bottom of the image are from an external source's point of view, as they imply that the product has been featured in these publications. # Storyline - The ad opens with a testimonial from a 46-year-old woman named Elsje H., who claims that Meroda Changing Foundation SPF 15 is the best foundation she has ever had. This is included to build trust and credibility by showing that real people have had positive experiences with the product. The audience is experiencing this from the customer's perspective. - The ad then showcases two bottles of Meroda Changing Foundation SPF 15, one with a pump and one without, along with a detached gold cap. This is included to visually represent the product and its packaging. The audience is experiencing this from the brand's perspective. - The ad concludes with the logos of Elle, Grazia, Cosmopolitan, and Vogue, implying that the product has been featured in these publications. This is included to further build credibility and social proof. The audience is experiencing this from an external source's perspective.

# Ad summary This ad features a woman applying foundation with a brush. She shares that she used to hate foundation until she found this one, and the ad encourages viewers to try it risk-free. # Brand positioning The brand is presented as a solution for people who have had negative experiences with foundation in the past. It positions itself as a product that can change one's perception of foundation, suggesting it offers a unique and improved formula or application experience. The brand aims to occupy a space in the consumer's mind as a reliable option for those who are hesitant or dissatisfied with traditional foundations, emphasizing a risk-free trial to encourage potential customers to overcome their reservations. # Product The product is a foundation, packaged in a clear, rectangular bottle with a gold cap. The bottle has (on-package label text) "CHARMING FOUNDATION SPF 15". The ad is targeted towards individuals who have previously disliked or avoided using foundation. The unique selling proposition is that this foundation is different and can change one's perception of foundation. The ad addresses the purchase barrier of potential dissatisfaction by offering a risk-free trial, encouraging hesitant customers to try the product without the fear of wasting money on something they might not like. # Visual style The ad has a clean and polished aesthetic, with soft lighting and a focus on the product and the person using it. The image appears to be professionally shot, with attention to detail in the makeup application and product presentation. The overall style is simple and elegant, aiming to convey a sense of trustworthiness and sophistication. # Hooks Headline: “Vroeger háátte ik foundation, totdat ik deze vond. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the viewer's past negative experiences with foundation, as signaled by the quote: “Vroeger háátte ik foundation, totdat ik deze vond. # Value propositions - Try it risk-free # Benefits - A foundation that can change one's perception of foundation. # Features - SPF 15 # Call to action Probeer 'm zonder risico. # Social proof - “Vroeger háátte ik foundation, totdat ik deze vond.” # Point of view - Customer: The quote at the top of the image shares a personal experience with the product, indicating a customer's point of view. - Brand: The text at the bottom of the image encourages viewers to try the product risk-free, representing the brand's perspective. # Storyline - The ad begins with a quote from a customer who states that she used to hate foundation until she found this one. This is included to immediately address a common pain point and establish credibility through a relatable experience, told from the customer's perspective. - The ad concludes with a call to action to try the product risk-free. This is included to encourage immediate action and alleviate any remaining hesitation, told from the brand's perspective.

# Ad summary The ad features a woman in her 60s who is promoting Meroda's color-changing foundation. She explains that as she has gotten older, she has had issues with foundation settling into her fine lines, looking cakey, and emphasizing her wrinkles. She also mentions that the coverage was either too heavy or too oily, and the shade matching took forever. She says that her daughter surprised her with this white foundation from Meroda, which she saw on TikTok. The woman says that unlike other foundations, this one starts out white and actually matches your skin tone on application. She was skeptical, but this foundation is completely different. It covers all her imperfections, and thanks to its color-changing technology, it perfectly adapts to her skin tone, saving her time every day. She also mentions that because it has hyaluronic acid, it doesn't settle into her fine lines like every other foundation she's tried. The coverage is light to medium, but it naturally hides her redness and age spots without feeling heavy, unlike those thick department store formulas that make you look older. She says that if you've been disappointed by foundations, you should try this. They offer a 30-day money-back guarantee, and over 500,000 women already love it. She encourages viewers to get theirs before they sell out again. # Brand positioning Meroda is presented as a modern, innovative cosmetics brand that challenges traditional foundation norms. The brand is positioned as a solution for mature skin, addressing common issues like settling into fine lines, looking cakey, and emphasizing wrinkles. It aligns with a lifestyle that values simplicity and effectiveness, offering a product that adapts to individual skin tones and saves time. Meroda pushes against the norms of heavy, oily foundations and difficult shade matching, instead promoting a lightweight, color-changing formula with hyaluronic acid. The brand's positioning is both functional (color-changing technology, hyaluronic acid) and emotional (confidence, natural look). # Product Meroda's Changing Foundation SPF 15 is a white foundation that adapts to individual skin tones upon application. It is designed for mature skin, addressing issues such as settling into fine lines, looking cakey, and emphasizing wrinkles. The foundation features color-changing technology that allows it to perfectly adapt to the user's skin tone, saving time on shade matching. It also contains hyaluronic acid, which prevents it from settling into fine lines. The coverage is light to medium, naturally hiding redness and age spots without feeling heavy. The product is presented as a solution for those who have been disappointed by traditional foundations that are too heavy, oily, or oxidize quickly. It is worth trying because it offers a natural, lightweight coverage that adapts to the user's skin tone and provides a 30-day money-back guarantee. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the product and its effects. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is high, with clear lighting and professional camera work. The visual motifs include close-up shots of the product and the woman's face, as well as before-and-after comparisons. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 I don't wear foundation anymore, I wear this. Text overlay: 00:00–00:02 I don't wear foundation anymore, I wear this Visual: 00:00–00:02 A close-up shot of a woman with fair skin, light blue eyes, and short white hair wearing a light pink button-down shirt. She is applying white foundation to her face with a brush. The background is a plain white wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of mature skin causing foundation to settle into fine lines, look cakey, and emphasize wrinkles. "As I got older, my mature skin caused the foundation to settle into fine lines, making it look cakey and emphasizing all of my wrinkles." # Value propositions - Color Changing technology: Perfectly adapts to my skin tone saving me time every day! - Hyaluronic Acid: Doesn't settle into my fine lines like every other foundation I've tried - Light to medium coverage: Naturally hides my redness and age spots without feeling heavy # Benefits - Perfectly adapts to my skin tone saving me time every day! - Doesn't settle into my fine lines like every other foundation I've tried - Naturally hides my redness and age spots without feeling heavy # Features - Color Changing technology - Hyaluronic Acid - SPF 15 - Light to medium coverage # Call to action Get yours before they sell out again! # Social proof - "She said she saw it on TikTok" – Female 1 (Customer) - "And over 500,000 women already love it" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a mature woman sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 I don't wear foundation anymore, I wear this. - 00:02–00:08 00:02–00:08 As I got older, my mature skin caused the foundation to settle into fine lines, making it look cakey and emphasizing all of my wrinkles. - 00:08–00:12 00:08–00:12 The coverage was either too heavy or too oily. - 00:12–00:14 00:12–00:14 The shade matching took forever. - 00:14–00:19 00:14–00:19 And the ones that looked good at first oxidized in less than an hour. - 00:19–00:22 00:19–00:22 Then my daughter surprised me with this white foundation from Meroda. - 00:22–00:24 00:22–00:24 She said she saw it on TikTok. - 00:24–00:31 00:24–00:31 And unlike those other foundations, this one starts out white and actually matches your skin tone on application. - 00:31–00:36 00:31–00:36 I was skeptical but this foundation is completely different. - 00:36–00:38 00:36–00:38 It covers all my imperfections. - 00:38–00:44 00:38–00:44 And thanks to its Color Changing technology, it perfectly adapts to my skin tone saving me time every day! - 00:45–00:51 00:45–00:51 And because it has Hyaluronic Acid, it doesn't settle into my fine lines like every other foundation I've tried. - 00:52–00:57 00:52–00:57 The coverage is light to medium, but it naturally hides my redness and age spots without feeling heavy. - 00:58–01:02 00:58–01:02 Unlike those thick department store formulas that make you look older. - 01:02–01:05 01:02–01:05 So if you've been disappointed by foundations, you should try this. - 01:06–01:07 01:06–01:07 They offer a 30-Day Money Back Guarantee. - 01:08–01:10 01:08–01:10 And over 500,000 women already love it. - 01:11–01:12 01:11–01:12 Get yours before they sell out again!

# Ad summary A makeup artist shares how she solves the problem of foundation settling into fine lines using Meroda's Changing Foundation. # Brand positioning Meroda is presented as a solution for mature skin that often struggles with traditional foundations. The brand aims to occupy a space in the consumer's mind as an adaptive makeup solution that ensures a natural, perfected look without emphasizing fine lines or pigmentation. It aligns with values of simplicity and effortless beauty, seemingly pushing against the norms of heavy, mask-like foundations that age the skin. # Product Meroda's Changing Foundation is presented as a makeup product specifically designed for mature skin. It addresses the common problem of foundation settling into fine lines, emphasizing pigmentation, and making the skin look older. The foundation starts out white and then magically adapts to the individual's skin tone. This eliminates the stress of choosing the wrong shade and avoids the unnatural, mask-like finish often associated with traditional foundations. The foundation promises perfected skin while still looking natural. # Visual style The ad has a polished feel, with a mix of direct address and product demonstration. The editing includes quick cuts, especially during product application, and smooth transitions to maintain a consistent rhythm. The production quality is high-end, giving it a commercial look while still aiming for approachability. The visuals are generally well-lit and clean, emphasizing skin texture and product details. The pacing is quick, with cuts timed to the voiceover. # Hooks Spoken: If your foundation settles into fine lines, watch this! Text overlay: IF YOUR FOUNDATION SETTLES INTO FINE LINES, WATCH THIS! Visual: 00:00–00:02: Split-screen. On the left, a close-up of a fair-skinned woman with light eyes and wrinkles around her eyes and mouth. Her face is touched with foundation in certain creases. On the right, a close-up of a hand holding a strawberry. Foundation is dabbed on the strawberry to illustrate the way makeup can collect in unwanted places. # Funnel stage Middle of funnel (Consideration) # Pain points The ad explicitly highlights the pain points of foundation settling into fine lines, emphasizing pigmentation, and making skin look older than it should. # Value propositions - Meroda's Changing Foundation provides a solution to the age-old problem of makeup aging the wearer rather than making them look better. The magical changing feature takes the stress out of finding the right shade. # Benefits - No more stress about the wrong shade - No more stress about the unnatural mask-like finish - You still see skin, only perfected # Features - Perfect for mature skin - Starts out white - Magically adapts to your individual skin tone - 30-Day Money Back Guarantee # Call to action Get yours before they sell out again! # Social proof - "and over 500,000 women already love it." # Point of view - Expert 100% – The entire video is delivered by a makeup artist recommending a product. # Storyline - 00:00–00:02 The ad opens with the question, "If your foundation settles into fine lines, watch this!", immediately setting up the problem. - 00:02–00:05 A makeup artist named Coral. S introduces herself and her 20 years of experience, establishing her expertise. - 00:06–00:12 Coral describes the problems with traditional foundations, such as feeling heavy, settling into fine lines, emphasizing pigmentation, and making skin look older. - 00:12–00:16 She states that this problem is why she started searching for a completely new solution. - 00:16–00:20 She introduces Meroda's Changing Foundation, stating it is perfect for mature skin. - 00:21–00:25 Coral explains that the foundation starts out white and magically adapts to individual skin tones. - 00:26–00:30 Coral assures viewers that with Meroda's Changing Foundation, there's no more stress about the wrong shade or the unnatural mask-like finish. - 00:30–00:34 She highlights that the foundation allows you to still see skin, only perfected. - 00:35–00:38 Coral confidently recommends Meroda's Changing Foundation to everyone. - 00:39–00:41 The ad highlights that Meroda offers a 30-day money-back guarantee. - 00:42–00:44 The ad shares that over 500,000 women already love the product, providing social proof. - 00:45–00:46 The ad concludes with a call to action: "Get yours before they sell out again!"

# Ad summary A woman shares her 2-minute makeup routine using Meroda products. She starts with the Changing Foundation, which she applies with a brush. She notes that the foundation changes to match your skin tone and gives a nice glow. She finishes the look with Meroda blush in mauve, applying it to her cheeks and lips. She blends the blush with the same brush she used for the foundation. She ends by saying that in 2 minutes, you can have a natural makeup look and be ready for the school run. # Brand positioning Meroda is presented as a brand that offers quick and easy makeup solutions for busy, working mothers. The brand aims to occupy a space in the consumer's mind as a time-saving and efficient option for achieving a natural makeup look. The brand aligns with the values of convenience and practicality, catering to a lifestyle where time is limited. Meroda pushes against the norm of elaborate makeup routines, offering a functional approach to beauty. The brand positioning is both functional (simplicity, speed) and emotional (confidence, feeling put-together). # Product The ad features two Meroda products: the Changing Foundation and the blush in mauve. The Changing Foundation is a foundation that adapts to match the user's skin tone, providing an even complexion and a natural glow. It is applied with a brush and is suitable for year-round use, as it adjusts to changing skin tones in summer and winter. The blush in mauve is used to add color to the cheeks and lips, completing the natural makeup look. The ad emphasizes the ease and speed of application, making these products ideal for those with limited time. The ad addresses the purchase barrier of finding the right foundation shade by offering a product that adapts to individual skin tones. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style consists of quick cuts and static shots, creating a fast-paced rhythm. The production quality is high, giving the ad a professional feel. The pacing is consistent throughout the video, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:05 Goedemorgen. Als werkende moeder van twee kids heb ik natuurlijk geen tijd voor een uitgebreide make-up routine. Text overlay: 00:00–00:10 2 minuten make-up voor werkende mama's dit verandert ALLES! (Caption box) Visual: 00:00–00:05 A woman with long brown hair, wearing a white headband, a brown turtleneck sweater, and grey pants with a brown belt, stands in front of a neutral-toned wall. She holds a clear glass mug with a straw and gestures with her hands as she speaks. She is wearing gold hoop earrings and rings. The camera is stationary and at eye level, creating a selfie-style shot. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the lack of time for elaborate makeup routines for busy, working mothers. The ad directly addresses this frustration by showcasing a 2-minute makeup routine. # Value propositions - Time-saving makeup routine for busy mothers - Foundation that adapts to changing skin tones year-round - Natural makeup look with a radiant finish # Benefits - Quick and easy makeup routine - Natural makeup look - Even complexion - Natural glow - Versatile blush for cheeks and lips # Features - Changing Foundation adapts to match the user's skin tone - Blush in mauve # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and routine. # Storyline - 00:00–00:05 00:00–00:05 The video opens with a woman holding a mug and addressing the audience. She states that as a working mother of two, she doesn't have time for an elaborate makeup routine. This sets up the problem and establishes her credibility as someone who understands the target audience's time constraints. - 00:06–00:11 00:06–00:11 She introduces her 2-minute makeup routine and presents the Meroda Changing Foundation. This introduces the solution to the problem and highlights the product's key benefit: speed and efficiency. - 00:11–00:25 00:11–00:25 She shows the Meroda Changing Foundation and states that she applies it with a brush. This provides a visual demonstration of the product and its application method. - 00:25–00:44 00:25–00:44 She applies the foundation to her face, noting that it starts as white but changes to match her skin tone. She emphasizes that it is super fijn (super nice) because your skin is never the same in summer and winter. This highlights the product's unique selling point: its ability to adapt to changing skin tones. - 00:44–00:50 00:44–00:50 She continues applying the foundation, noting that it smeert echt super lekker uit (spreads really nicely) and gives a hele mooie glow (very nice glow). This reinforces the product's benefits: ease of application and a natural, radiant finish. - 00:50–01:00 00:50–01:00 She states that in a mum van tijd (a blink of an eye), her skin looks super egaal (super even) and has a hele natuurlijke mooie glow (very natural nice glow). This summarizes the product's overall effect: an even complexion and a natural glow. - 01:01–01:05 01:01–01:05 She introduces the Meroda blush in mauve, which she uses to complete the look. This introduces the second product and demonstrates how it complements the foundation. - 01:05–01:17 01:05–01:17 She applies the blush to her cheeks and lips, noting that it doesn't need much. This shows the product's versatility and ease of use. - 01:19–01:23 01:19–01:23 She blends the blush with the same brush she used for the foundation. This reinforces the product's ease of use and the simplicity of the routine. - 01:24–01:28 01:24–01:28 She concludes by stating that in 2 minutes, you can have a natural makeup look and be ready for the school run. This summarizes the ad's key message: Meroda products offer a quick and easy way to achieve a natural makeup look for busy mothers.

# Ad summary A woman in her car demonstrates a quick and easy makeup routine using Meroda foundation and bronzer. She highlights how the foundation adapts to her skin tone and feels soft, making mornings easier. # Brand positioning Meroda is presented as a brand offering makeup solutions that simplify beauty routines for busy individuals. The brand emphasizes ease of use and a natural, fresh look. The ad focuses on functional benefits, such as the foundation's ability to adapt to skin tones and feel soft, suggesting a focus on user experience and convenience. The brand aims to occupy a space in the consumer's mind as a go-to for quick, effective, and fuss-free makeup. # Product The ad features Meroda Foundation, a unique foundation that starts white and adapts to the user's skin tone. It is designed for easy and quick application, providing a fresh and cared-for look. The foundation is highlighted for its smooth texture, described as "melting" into the skin and feeling soft. The ad also features Meroda bronzer, used to add definition after the foundation. The products are presented as solutions for busy mornings, simplifying the makeup routine and making it easier to achieve a polished look. # Visual style The ad has a casual, UGC feel, shot in natural lighting inside a car. The editing style includes quick cuts to focus on product application and results. The production quality is simple, resembling a typical social media video. The pacing is moderate, with cuts timed to emphasize key points in the demonstration. # Hooks Spoken: 00:00–00:06 Ik heb 5 minuten voordat ik de kinderen van school ga halen, dus ik ga voor makkelijke make-up die me fris en verzorgd laat voelen. Text overlay: 00:00–00:06 Ik heb 5 minuten voordat ik de kinderen van school ga halen (Caption) Visual: 00:00–00:06 A woman with blonde hair, wearing a brown turtleneck and a maroon beanie, sits in her car. The camera is positioned at eye level in selfie style. She gestures with her hands as she speaks, with a residential street visible through the car windows. # Funnel stage Consideration # Pain points Limited time in the morning to get ready and still wanting to look fresh and put-together. # Value propositions - Quick and easy makeup for busy mornings - Foundation adapts to skin tone for a natural look - Soft feel for comfortable wear # Benefits - Quick and easy makeup routine - Fresh and cared-for look - Soft feel on the skin - Makes mornings easier # Features - Meroda Foundation: Starts white and adapts to skin tone - Meroda Bronzer # Call to action None used. # Social proof - "Geloof me, dit maakt de ochtenden zoveel makkelijker." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her personal experience and routine. # Storyline - 00:00–00:06 00:00–00:06 The woman introduces herself in her car, stating she has only 5 minutes before picking up her kids from school and will do a quick makeup routine to look fresh and cared for. - 00:06–00:10 00:06–00:10 She introduces the Meroda Foundation, noting that it starts white but adapts to her skin tone. - 00:10–00:15 00:10–00:15 She applies the foundation to her face, emphasizing how it melts into the skin and feels soft. - 00:15–00:20 00:15–00:20 She shows the difference between the side of her face with foundation and the side without, highlighting the foundation's effect. - 00:21–00:26 00:21–00:26 She applies Meroda bronzer to her face, blending it with a brush. - 00:27–00:30 00:27–00:30 She concludes by saying that using Meroda products makes mornings much easier.