How eos Advertises on Meta

# Ad summary This ad features EOS Cashmere Shave Oil and includes a testimonial from a customer who loves the easy-to-use pump and how it leaves her skin feeling. The ad also highlights that it helps razors glide with ease and allows for a close shave. # Brand positioning EOS, or Evolution of Smooth, is presented as a brand focused on providing a luxurious and comfortable shaving experience. The brand emphasizes the importance of smooth skin and ease of use, positioning itself as a provider of high-quality shave oil. The brand aligns with values of comfort, ease, and a close shave, suggesting a lifestyle where personal care is both effective and enjoyable. EOS appears to ignore the category norm of clinical or medicinal shaving products, instead opting for a more sensorial and pleasurable experience. The brand positioning is both functional, highlighting the product's ability to help razors glide, and emotional, focusing on how the skin feels after use. # Product The product featured is EOS Cashmere Shave Oil, designed to provide a smooth and comfortable shaving experience. It is for anyone who shaves and wants to improve the glide of their razor and the feel of their skin afterward. The shave oil is available in three scents: Fresh & Cozy, Vanilla Cashmere, and Pink Champagne. The product is packaged in a bottle with an easy-to-use pump. The ad highlights that the shave oil helps razors glide with ease and allows for a very close shave, addressing the purchase barrier of potential skin irritation or discomfort during shaving. The ad aims to convince viewers that this product is worth trying because it offers both functional benefits (easy razor glide, close shave) and sensory benefits (smooth skin feeling). # Visual style The ad has a highly polished, studio-shot production quality with a clean and bright aesthetic. The visual motif includes a simple product display against a gradient background, with a testimonial bubble layered on top. The image treatment involves soft lighting, background removal, and subtle color grading to enhance the pastel tones. The typography is integrated in a caption-style within the testimonial bubble. The style contrasts with platform-native content by being high-design, which may help it stand out in the feed. # Hooks Headline: I love the easy to use pump, I love how it leaves your skin feeling after! It helps your razor glide with ease and allowing a very close shave! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of skin irritation or discomfort during shaving, as signaled by the testimonial mentioning how the product helps razors glide with ease and allows for a close shave. # Value propositions - Easy-to-use pump for convenient application - Shave oil helps razor glide with ease for a comfortable shave - Leaves skin feeling smooth after shaving # Benefits - leaves your skin feeling after # Features - easy to use pump - helps your razor glide with ease - allowing a very close shave # Call to action None used. # Social proof - "I love the easy to use pump, I love how it leaves your skin feeling after! It helps your razor glide with ease and allowing a very close shave!" – @morganf117 # Point of view - Customer: The testimonial at the top of the image provides a customer's perspective, as it shares a personal experience and positive feedback about the product. - Brand: The product display and benefit statements represent the brand's perspective, as they showcase the product and highlight its key features and advantages. # Storyline - The ad opens with a customer testimonial from @morganf117, who shares her positive experience with the product. This is included to build trust and credibility by showing real user satisfaction. The audience experiences this from the customer's perspective. - The ad then showcases three bottles of EOS Cashmere Shave Oil in different scents. This is included to highlight the product's availability in multiple options and to visually reinforce the brand. The audience experiences this from the brand's perspective. - The ad concludes by emphasizing the benefits of using the shave oil, such as helping razors glide with ease and allowing for a very close shave. This is included to persuade viewers to purchase the product by highlighting its key advantages. The audience experiences this from the brand's perspective.

# Ad summary This ad showcases EOS Cashmere Shave Oil, demonstrating its smooth application and emphasizing its ability to deliver the 'smoothest skin'. It uses upbeat music and vibrant visuals to appeal to its target audience. # Brand positioning EOS, or Evolution of Smooth, is presented as a brand focused on providing a luxurious and enjoyable shaving experience. The brand emphasizes smooth skin through its 'Evolution of Smooth' tagline and 'Cashmere Shave Oil' product line, positioning itself in the market as a provider of high-quality, skin-softening shaving solutions. The brand uses a playful tone with bright, pastel colors and a focus on sensory experiences like the 'gentle slide' of the razor, indicating a desire to make personal care routines more pleasurable and less of a chore. EOS uses functional branding to demonstrate that the product is about effective skincare, as well as emotional, with its promise of smooth and soft skin. # Product The featured product is EOS Cashmere Shave Oil, designed to provide a smooth and irritation-free shaving experience. The oil is infused with a cashmere smooth complex and shea butter, which soften the skin and prevent irritation. The shave oil comes in multiple scents including Vanilla Cashmere, Pink Champagne, Sea Salt & Amber, and Coconut Waters. The ad highlights the 'gentle slide' of the razor across the skin, showcasing the product's ability to create a smooth surface for shaving. This product is intended for anyone looking for a moisturizing and luxurious shaving experience, addressing the common purchase barrier of irritation and dryness often associated with shaving. # Visual style The ad has a polished, bright, and clean aesthetic with a focus on showcasing the product and its use. The editing style includes quick cuts to maintain a lively pace. The video features smooth transitions. The production quality is high, with clear visuals and consistent lighting, indicating a professional commercial feel. The visual motifs include pastel colors and close-ups of the product and its application. The pacing is upbeat, with cuts timed to match the music. # Hooks Spoken: 00:04–00:06: [Softly] gentle slide Text overlay: gentle slide Visual: 00:04–00:06: Close-up of a dark-skinned leg against a blurred white background. The left hand, with pink nail polish, is shown applying and rubbing the oil onto the leg. The camera then follows a razor with a pink handle as it glides smoothly over the oiled skin. The focus is on the ease and smoothness of the shave. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of skin irritation and dryness often associated with shaving. # Value propositions - The cashmere smooth complex in the shave oil helps to soften skin and prevent irritation. - The multiple scents allows customers to choose the best shave oil that suits their preferences. # Benefits - Softens skin - Prevents irritation - Smooth shave # Features - Cashmere smooth complex - Shea butter - Multiple scents # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents a straightforward demonstration of the product and its benefits, focusing on its features and ability to deliver smooth skin. # Storyline - 00:00–00:01 The shot opens with a display of several bottles of EOS Cashmere Shave Oil in various scents, arranged on a clear shelf against a bright, gradient blue background. This introduces the product and its range of options to the viewer. - 00:01–00:03 The camera focuses on a single bottle of EOS Cashmere Shave Oil, set against a blurred pink backdrop with water droplets, next to half of a coconut and a razor. The focus here is to emphasize that the featured product contains coconut water. - 00:03–00:04 The camera zooms in on a hand dispensing the clear shave oil from the bottle into the palm of another hand. This showcases the product's texture and how it is used. - 00:04–00:05 A person is shown applying the shave oil to their leg. The tone is focused on moisturizing the skin before shaving. - 00:05–00:06 A razor is shown gliding smoothly over the oiled leg, demonstrating the easy shave that the product provides. The smooth razor glide is a result of the product. - 00:06–00:08 The ad returns to the product display, this time highlighting a tagline about achieving the 'smoothest skin'. This reinforces the key benefit of using the EOS Cashmere Shave Oil.

# Ad summary This ad for EOS body mist features a winking woman holding the bottle, framed by a notification that using the product may cause 'endless compliments'. # Brand positioning EOS (Evolution Of Smooth) is presented as a playful, youthful brand focused on personal care products like body mist. Its positioning is lighthearted, as suggested by the "warning" of potential compliments, and the visual aesthetic of the ad which is clean and bright. The brand seems to push against the idea that skincare or personal care should be overly serious, instead promoting a fun and confident approach to self-care, aligning with a demographic that enjoys expressive beauty and playful aesthetics. # Product The product is EOS Cashmere Body Mist in Pink Champagne. It is packaged in a clear, rounded, cylindrical plastic bottle with a peach-colored spray nozzle and cap. The mist is pink-tinted and the bottle's label indicates it is 4.2 fl oz (125 ml). It's described as a Cashmere Body Mist. The ad doesn't mention specific ingredients, but its purpose is to provide a refreshing scent. A potential purchase barrier of 'will I like it?' is addressed by implying that the fragrance will be desirable. # Visual style The ad features a clean and bright studio shot with a simple background. The image is well-lit, with a focus on the product and the woman's face. There is a notification style graphic at the top. Overall, the visual style is modern and playful. # Hooks Headline: Warning! May cause endless compliments # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Endless compliments from using the product. # Benefits - A sparkling touch of freshness - Energizing scent # Features - Cashmere Body Mist # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is conveyed via the text overlay at the top, playfully 'warning' of potential compliments, as well as the product name at the bottom of the image. - Customer: The customer's POV is conveyed via the winking and smiling woman holding the body mist, suggesting she is happy with the product. # Storyline - The notification at the top jokes that using the EOS product may cause endless compliments. This is from the brand, framing the product as highly desirable and hinting at a positive outcome of using the product. - A woman winks and smiles, holding the EOS body mist. The woman's expression and interaction with the product indicates a sense of satisfaction and confidence from the customer's POV. - The name of the mist is displayed at the bottom: Cashmere Body Mist. This is the brand explicitly identifying the product being advertised.

# Ad summary This ad showcases the eos Cashmere shave oil with coconut waters. It shows different angles of the product and close ups of the product being used. # Brand positioning eos (evolution of smooth) is presented as a brand that provides moisturizing skincare products. The ad focuses on the theme of smooth skin through shave oil, aligning with a lifestyle of self-care. The brand positioning is functional, promising moisturization and smoothness, which are key benefits in the skincare and shaving category. EOS products are accessibly priced and widely available. The brand aims to occupy a space in the consumer's mind as a go-to for effective, moisturizing skincare. # Product The eos Cashmere Shave Oil with coconut waters is a shave oil designed to provide a smooth and irritation-free shaving experience. The shave oil is presented for anyone looking to achieve soft, smooth skin while shaving. It is formulated with shea butter and a coconut water complex to protect, soften, and prevent irritation. The unique selling proposition is its ability to offer a gentle glide for a smooth shave. The ad demonstrates applying the oil to the leg before shaving, highlighting its use in achieving the smoothest skin. The ad addresses the purchase barrier of potential irritation and dryness often associated with shaving, promising a moisturizing and protective experience. # Visual style The ad has a polished, clean aesthetic with bright, soft lighting and a focus on product close-ups. The editing style includes quick cuts to maintain a fast pace. The production quality is high, lending a commercial feel to the ad. The pacing is quick, with approximately 120 BPM (estimated cuts per minute), enhancing the dynamic feel of the ad. # Hooks Spoken: 00:00–00:02 New coconut water shave oil, creamy, sun-soaked coconut. Text overlay: 00:00–00:02 new / 00:00–00:02 Coconut Waters / 00:00–00:02 Shave Oil / 00:01–00:02 creamy, sun-soaked coconut Visual: 00:00–00:01 A bottle of eos Cashmere Shave Oil with coconut waters is positioned in a shower setting with water droplets on the clear shower door. The bottle is white with a pink eos logo and the product name printed in brown and pink. A purple razor is visible in the background. The lighting is soft and diffused. / 00:01–00:02 A close-up shot of a halved coconut reveals its creamy white interior. The exterior is brown and fibrous. The lighting is bright and even, emphasizing the texture and color of the coconut. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential for irritation and dryness often associated with shaving. # Value propositions - New coconut water shave oil for creamy, sun-soaked coconut moisturization. # Benefits - Protects - Softens - Prevents irritation - Gentle glide - Unlock your smoothest skin # Features - Coconut water complex - Shea butter # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the product and its benefits directly. # Storyline - 00:00–00:02 00:00–00:02 A bottle of the eos shave oil sits in a shower with water droplets on the bottle. The shot cuts to a close up of a coconut. - 00:02–00:04 00:02–00:04 A dark-skinned woman applies the shave oil to her leg. The shot cuts to her shaving her leg with a pink razor. - 00:04–00:05 00:04–00:05 The eos shave oil is displayed in many different colors on a glass shelf.

# Ad summary This ad promotes EOS Shea Better Cashmere Body Wash. It features a woman in a steamy shower, using the product and describing how good it smells. # Brand positioning EOS is presented as a brand focused on self-care rituals and indulgent sensory experiences. The focus on the Cashmere body wash suggests a positioning around products that transform everyday routines into moments of luxury and relaxation. The brand seems to follow category norms, focusing on sensory appeal and associating their product with comfort and well-being. The positioning is primarily emotional, emphasizing feelings of inner peace and coziness. # Product The advertised product is EOS Shea Better Cashmere Body Wash. The product is designed to cleanse the body while providing a luxurious, comforting scent experience. It is explicitly called out to provide a “fresh & cozy” scent. The implied user is someone who values self-care and seeks moments of relaxation and indulgence in their daily routine. A USP is that it smells like "inner peace." # Visual style The ad features a soft, intimate aesthetic with a focus on creating a sense of relaxation and well-being. The editing style is simple, with static shots that allow the viewer to focus on the sensory experience. The production quality feels polished, aiming to evoke a sense of luxury and self-care. The pacing is relaxed, with longer shots that allow the viewer to fully immerse themselves in the scene. # Hooks Spoken: 00:04–00:06: Girls be like, I really needed this. Visual: 00:04–00:06: A less blurry shot of a steamy shower with teal tiles in the background. A woman with long dark hair is holding a pink bottle of EOS body wash. The camera is stationary, and the lighting is soft and diffused. # Funnel stage Top of funnel (Awareness) # Pain points Stress or lack of inner peace. # Value propositions - Transform your shower into a peaceful, cozy experience with EOS Cashmere Body Wash. # Benefits - Fresh & cozy scent - Smells like inner peace # Features - Cashmere body wash - Shea butter # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a woman enjoying her shower and using the product. # Storyline - 00:00–00:04 00:00–00:04: The ad opens with a steamy shower scene. A woman is seen washing her body in the shower. The message is to imply someone is enjoying their shower ritual. - 00:04–00:12 00:04–00:12: The woman then takes a deep breath, clearly smelling the body wash she is using, and says that she really needed this. The message conveyed here is that the product provides relaxation and stress relief. - 00:12–00:14 00:12–00:14: The shot transitions to a close-up of the EOS body wash bottle, with the on-screen text "smells like inner peace." This explicitly highlights the product and its key benefit.

# Ad summary This ad features a testimonial for EOS Cashmere Shave Oil. The testimonial highlights the scent and how it makes the skin smell after shaving. The product is displayed with a vanilla bean and flower to emphasize the vanilla cashmere scent. # Brand positioning EOS, or Evolution of Smooth, is presented as a brand focused on providing a luxurious and sensory experience through its shave oil. The brand aims to occupy a space in the consumer's mind that associates it with smooth skin and indulgent scents. The brand aligns with values of self-care and sensory pleasure, promoting a lifestyle where even routine tasks like shaving can be enjoyable. EOS pushes against the norm of purely functional shaving products by emphasizing the emotional and sensory benefits of its Cashmere Vanilla Shave Oil. The brand positioning is both functional, providing smooth skin, and emotional, offering a heavenly-warm, cozy, and indulgent scent. # Product The product featured is EOS Cashmere Shave Oil, designed to provide a smooth and irritation-free shaving experience. It is formulated with a cashmere smooth complex and vanilla cashmere scent. The shave oil is intended for anyone looking to enhance their shaving routine with a product that not only softens the skin but also leaves it smelling amazing. The product's USPs include its ability to prevent irritation, soften the skin, and provide a heavenly-warm, cozy, and indulgent scent that lingers just enough to make the skin smell amazing post-shave. The ad addresses the purchase barrier of potential skin irritation by highlighting its preventative properties. # Visual style The ad has a clean and polished visual style with a focus on product presentation and user-generated content. The production quality is high, with studio-shot lighting and a soft color palette. The visual motifs include a testimonial bubble and product close-up. The image treatment involves background removal and color grading to create a cohesive aesthetic. The typography is integrated in a caption-style format, making it easy to read and scannable. # Hooks Headline: The Cashmere Vanilla scent is heavenly-warm, cozy, and indulgent without being overpowering. It lingers just enough to make my skin smell amazing post-shave. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of potential skin irritation during shaving, as signaled by the phrase "prevents irritation" on the product label. # Value propositions - Heavenly-warm, cozy, and indulgent scent without being overpowering, making the shaving experience more enjoyable. - Skin smells amazing post-shave, providing a lasting sensory benefit. # Benefits - Heavenly-warm, cozy, and indulgent scent without being overpowering - Skin smells amazing post-shave # Features - Cashmere smooth complex - Vanilla cashmere scent - Prevents irritation - Softens # Call to action None used. # Social proof - "The Cashmere Vanilla scent is heavenly-warm, cozy, and indulgent without being overpowering. It lingers just enough to make my skin smell amazing post-shave." – @meganh699_7558 # Point of view - Customer: The testimonial at the top of the image shares a personal experience with the product, reflecting a customer's point of view. - Brand: The product display in the center of the image showcases the brand and product details, representing the brand's point of view. # Storyline - The ad begins with a customer testimonial from @meganh699_7558, who shares her positive experience with the Cashmere Vanilla scent, describing it as heavenly-warm, cozy, and indulgent without being overpowering. This is included to build trust and credibility by showcasing real user feedback. The audience experiences this from the customer's perspective. - The ad then showcases the EOS Cashmere Shave Oil bottle, emphasizing the product's branding and key features. This is included to visually reinforce the product being discussed in the testimonial and highlight its unique selling points. The audience experiences this from the brand's perspective.

# Ad summary A video that shows how to get smooth skin while shaving using EOS shea butter shave oil. # Brand positioning EOS is presented as a brand focused on providing products for smooth skin. The brand is positioned as a provider of solutions for shaving with its shea butter shave oil to achieve smooth skin and prevent irritation, aligning with a lifestyle of self-care and beauty. EOS is functional in its offering by preventing pore-clogging and irritation, while also offering an emotional aspect of helping users achieve buttery smooth skin. # Product The EOS Shea Better Cashmere Shave Oil with cashmere smooth complex and coconut waters is a skincare product designed to protect, soften, and prevent irritation during shaving. It is applied before shaving to provide a smooth skin. The product is for individuals looking to achieve buttery smooth skin. Its features include shea butter for moisturization and a cashmere smooth complex for added softness. The shave oil works to prevent sweat and dirt from clogging pores, gently exfoliates before shaving to prevent in-growns, and softens hair with warm water when washing. # Visual style The ad has a UGC-feel with natural lighting, creating a casual and relatable tone. The editing includes static shots and quick cuts, maintaining a consistent pace throughout the video. There is no obvious audio-visual sync. The production quality is clean but not overly polished, suggesting authenticity and accessibility. # Hooks Spoken: 00:02–00:04 Only shave after washing, this will prevent sweat and dirt from clogging your pores. Text overlay: 1. only shave AFTER washing, this will prevent sweat & dirt from clogging your pores Visual: 00:02–00:03 A person's hand holds a bottle of eos Shea Better Cashmere Shave Oil. The bottle is light grey with a pink label. The shot is a close-up, focusing on the product label and the person's fingers. In the foreground, there is text. / 00:03–00:04 A hand pumps shave oil into the palm of the other hand. The bottle is partially visible in the shot. The shave oil is a translucent liquid. # Funnel stage Middle of funnel (Consideration) # Pain points Clogged pores, in-grown hairs, skin irritation # Value propositions - Shea butter: good for moisturizing - Cashmere smooth complex: good for adding softness - Prevents irritation: helps to soften skin # Benefits - Protects - Softens - Prevents irritation # Features - Shea butter - Cashmere smooth complex - Coconut waters # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The video is shot from the perspective of someone providing skincare tips, showcasing the product in action and sharing advice in a casual style. # Storyline - 00:00–00:01 The video opens by highlighting the promise of smooth skin. - 00:01–00:02 It shifts to displaying the EOS shave oils and reiterates the focus on smooth skin, setting the stage for a tutorial. - 00:02–00:04 The video transitions into providing shaving tips, starting with washing the area before shaving to prevent clogged pores. - 00:04–00:06 Next, the video shows exfoliating before shaving to prevent in-grown hairs. - 00:06–00:09 The tutorial continues by washing with warm water to soften hair and rinsing with cool water to calm skin.

# Ad summary This ad features a cake artist who makes a cake based on the EOS Pomegranate Raspberry Cashmere Body Mist. She explains how the scent incorporates notes of sweet pomegranate, tart raspberry, peony nectar, and lotus blossoms, and how that inspired the cake design. The ad then highlights the moisture-locking hyaluronic acid ingredient of the body mist, which feels gentle and soothing on the skin. The cake artist explains that, just like with her custom cake flavors, customers can mix and match EOS scents for a custom signature. # Brand positioning EOS is presented as a brand offering a customizable fragrance experience through its body mists, mirroring the concept of bespoke cake flavors. The brand aligns with a lifestyle that values personalized experiences and sensory enjoyment. EOS emphasizes moisture-locking benefits in its products, positioning itself as a gentle and soothing option for skincare. The brand defies category norms by focusing on unique scent combinations and emotional connections, rather than solely on functional benefits or price competitiveness. # Product EOS Cashmere Body Mists are lightweight body sprays infused with moisture-locking hyaluronic acid. According to the ad, the formula is gentle and feels soothing on the skin. The featured Pomegranate Raspberry scent is described as incorporating notes of sweet pomegranate, tart raspberry, peony nectar, and lotus blossoms. The body mists are presented as a way to create a custom signature scent by mixing and matching with other EOS scents, similar to mixing custom cake flavors. The product is targeted toward individuals who appreciate fragrances and personalized sensory experiences. # Visual style The ad's aesthetic is polished and clean, with a focus on bright, natural lighting. The editing style consists of quick cuts between shots of the cake decoration and product display. The production quality is professional, with a well-lit environment and clear focus on the products. The visual motif includes pink color tones in both the cake and product packaging, creating a cohesive theme. The pacing is fast, with cuts every few seconds to maintain viewer engagement. # Hooks Spoken: Female 1: Hi, I'm so excited to introduce the EOS Cashmere Body Mists. Visual: 00:00–00:04: The shot is waist-up, showing a light-skinned woman with long brown hair wearing a white sweater and black apron, holding a bottle of EOS body mist in her right hand and a small cake in her left hand. She stands in what appears to be a bakery. In the background are black walls, white window frames, and an arched glass front door. Camera framing is stationary and eye-level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a desire for personalized fragrances that match one's mood, aesthetic, or energy. This is signaled by the direct connection that the baker makes between her cakes and EOS scents: "There's a scent to match every mood, aesthetic, or energy, just like how my cake styles range for different celebrations." # Value propositions - Mix and match EOS scents for a custom signature scent. - Gentle, soothing moisture from hyaluronic acid # Benefits - Gentle on skin - Soothing on skin - Custom signature scent # Features - Cashmere body mist - Hyaluronic acid - Moisture locking # Call to action None used. # Point of view - Brand 90% – The woman speaks directly to the camera, providing information about EOS body mists. - Customer 10% – The woman is presented as someone who uses and enjoys EOS body mists and relates them to her cake design. # Storyline - 00:00–00:04 A woman stands in a bakery setting holding a bottle of EOS Pomegranate Raspberry Cashmere Body Mist, excitedly introducing it to the audience. - 00:04–00:07 The woman shares that she was inspired to make a cake based on the Pomegranate Raspberry scent. - 00:07–00:16 The woman explains how she incorporated the fresh, fragrant notes of sweet pomegranate, tart raspberry, peony nectar, and lotus blossoms into her cake design. - 00:16–00:25 The woman transitions to explaining that the squiggles in her design represent fragrance wafting through the air, just like these body mists are infused with moisture-locking hyaluronic acid. - 00:25–00:30 The woman describes the formula as gentle and soothing on the skin. - 00:30–00:37 The woman parallels this to her custom cake flavors, saying you can mix and match with other EOS scents or your favorite fragrance for a custom signature scent. - 00:37–00:41 The woman shares how she paired Pomegranate Raspberry with the Pink Champagne scent, stating that it is so refreshing. - 00:41–00:46 The woman states that there's a scent to match every mood, aesthetic, or energy, just like her cake styles range for different celebrations. - 00:46–00:49 The woman shows excitement for EOS, pointing out their commonalities.

# Ad summary This ad showcases the EOS Cashmere Shave Oil, highlighting its smooth texture and moisturizing benefits through a customer review and close-up visuals of the product in various scents. # Brand positioning EOS, or Evolution of Smooth, is presented as a brand focused on providing smooth and moisturizing skincare solutions. The brand emphasizes a sensory experience, aligning with values of comfort and self-care. EOS positions itself as a provider of products that not only perform functionally but also enhance the user's overall experience through pleasant textures and scents. The brand seems to ignore the category norm of clinical or medicinal positioning, instead opting for an emotional connection through sensory appeal. # Product The featured product is EOS Cashmere Shave Oil, designed to provide a smooth and moisturizing shaving experience. It is formulated with a cashmere smooth complex to protect, soften, and prevent irritation. The shave oil is available in various scents, including vanilla cashmere, pink champagne, and fresh & cozy. The product aims to address the pain points of shaving, such as dryness and irritation, by offering a moisturizing formula that leaves the skin feeling soft and smooth. The packaging is designed with a non-slip grip, making it easy to handle in the shower or bath. # Visual style The ad features a clean and polished aesthetic with soft lighting and a pastel color palette. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a focus on showcasing the product and its features. # Hooks Text overlay: 00:00–00:03 @anastasiaw36_6829 ⭐⭐⭐⭐⭐ The texture is so smooth and soft with a simply non slip packaging! (Comment bubble) Visual: 00:00–00:03: A close-up shot of the EOS Cashmere Shave Oil bottle in a light purple color. The background is a soft, gradient purple. A text overlay displays a customer review with a five-star rating. The bottle is centered and stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dry and irritated skin after shaving, offering a moisturizing solution that leaves the skin feeling smooth and soft. # Value propositions - The texture is so smooth and soft with a simply non slip packaging! Insanely effective and the moisturizing factors absorbed into my skin! # Benefits - Smooth and soft skin - Easy to handle packaging - Effective moisturizing # Features - Smooth texture - Non-slip packaging - Moisturizing factors # Call to action None used. # Social proof - "The texture is so smooth and soft with a simply non slip packaging! Insanely effective and the moisturizing factors absorbed into my skin!" – @anastasiaw36_6829 (Customer) # Point of view - Customer 25% – The ad features a customer review, providing a user's perspective on the product's benefits. - Brand 75% – The ad showcases the product and its features, highlighting the brand's message and offerings. # Storyline - 00:00–00:03 The ad opens with a customer review highlighting the smooth texture, non-slip packaging, and moisturizing benefits of the EOS Cashmere Shave Oil. - 00:03–00:06 The camera focuses on the EOS Cashmere Shave Oil bottle, showcasing its design and labeling. - 00:06–00:07 The ad transitions to display multiple bottles of the shave oil in different scents, emphasizing the variety available to consumers.

# Ad summary This ad promotes the EOS Strawberry Dream Trifecta, consisting of a body wash, body lotion, and body mist. The ad uses a split-screen format to showcase each product and its application, emphasizing the strawberry scent and moisturizing benefits. # Brand positioning EOS (Evolution of Smooth) is presented as a brand focused on providing a delightful and sensory-rich skincare experience, particularly through its scented body care products. The brand aims to occupy a space in the consumer's mind as a provider of enjoyable and efficacious skincare solutions, emphasizing the sensory experience of scent and smooth skin. The brand's tone is fun and playful, aligning with a lifestyle that values self-care and indulgence. By focusing on enjoyable scents and moisturizing benefits, EOS differentiates itself through an emotional connection with the consumer. The product line maintains a cohesive brand identity centered on sensory pleasure and effective skincare, with each product offering a unique application method (wash, lotion, mist) within the shared 'strawberry dream' scent profile. # Product The EOS Strawberry Dream Trifecta includes three distinct products: Shea Better Cashmere Body Wash, Shea Better 24H Moisture Body Lotion, and Strawberry Dream Body Mist. The body wash gently cleanses and balances the skin's pH. The body lotion provides 24-hour moisture with seven nourishing oils and butters, offering soothing protection for dry skin. The body mist offers a light fragrance. All three products share a strawberry dream scent. The ad emphasizes layering the products to enhance the strawberry fragrance experience. These products are for anyone who enjoys scented skincare, particularly those with dry skin seeking moisturizing benefits. The ad addresses the purchase barrier by presenting a complete skincare routine in three steps, emphasizing the ease and enjoyment of layering scents for a longer-lasting fragrance experience. # Visual style The ad features a bright and clean aesthetic with a focus on pink color tones. The editing style includes quick cuts and split-screen visuals to showcase the products and their application. The production quality is polished, resembling a commercial, which supports the brand's image. There is a recurring visual motif of split screens paired with text overlays. The pacing is moderate, with cuts roughly every 1-2 seconds. The visuals are timed to some of the music beats. # Hooks Text overlay: 00:00–00:02 your / 00:00–00:02 Strawberry Dream / 00:01–00:02 Trifecta Visual: 00:00–00:02 The shot shows the EOS Shea Better Cashmere Body Wash, the EOS Shea Better 24H Moisture Body Lotion, and the EOS Strawberry Dream Body Mist positioned closely together against a light pink background. Bubbles and white floral accents are placed around the products. Text overlay reads, 'your Strawberry Dream Trifecta' in pink and white. # Funnel stage Top of funnel (Awareness) # Pain points The pain point addressed is the desire for a longer-lasting fragrance experience through layering complementary scented products. # Value propositions - A complete skincare routine in three steps, emphasizing the ease and enjoyment of layering scents for a longer-lasting fragrance experience. # Benefits - gentle cleansing + pH-balanced - soothing protection for dry skin - 24H Moisture # Features - Shea Better Cashmere Body Wash - Shea Better 24H Moisture Body Lotion - Strawberry Dream Body Mist - 7 nourishing oils + butters # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the products and their benefits through direct demonstration and text overlays. # Storyline - 00:00–00:02 The ad opens with a shot of the three EOS Strawberry Dream products against a pink background, introducing the 'Strawberry Dream Trifecta' as the central focus. - 00:02–00:03 The scene shifts to a close-up of a strawberry slice on a dollop of whipped cream, visually emphasizing the strawberry scent associated with the products. - 00:03–00:04 The screen splits to show the Cashmere Body Wash bottle on top and hands creating lather with the body wash on the bottom, illustrating the 'lather' step of the skincare routine. - 00:05–00:06 The screen splits to show the 24H Moisture Body Lotion bottle on top and a woman moisturizing her arm with the body lotion on the bottom, illustrating the 'moisturize' step of the skincare routine. - 00:06–00:07 The screen splits to show the Strawberry Dream Body Mist on top and a hand spritzing the body mist on the bottom, illustrating the 'spritz' step of the skincare routine. - 00:08–00:09 The ad prompts viewers to 'layer on the strawberry' in a text overlay against a pink background, reinforcing the concept of using all three products together to enhance the scent experience. - 00:09–00:10 The ad concludes by showing the three EOS Strawberry Dream products together once again, reinforcing the brand and product offering.

# Ad summary This ad uses humor to present the EOS Cashmere Body Mist as an attractive and playful alternative to traditional relationship expectations. A woman jokingly ends a relationship to prioritize her love for the product, framing the body mist as an indulgent treat. # Brand positioning EOS (Evolution of Smooth) presents itself as a playful, fun, and slightly irreverent brand that embraces individuality and enjoyment. The brand defies traditional beauty norms by using humor and a lighthearted tone. EOS aims to occupy a space in the consumer's mind as a brand that understands and values personal pleasure and self-care over conventional romantic relationships. Their positioning is emotional, aligning with a lifestyle that celebrates indulgence and lightheartedness. # Product The featured product is the EOS Cashmere Body Mist, presented as a collection of various scents designed to be irresistibly attractive, even to the point of humorously prioritizing them over romantic relationships. The body mist comes in a variety of scents, as seen in the line-up of product bottles: Pink Champagne, Vanilla Cashmere, Crème de Pistachio, and Pomegranate Raspberry. The ad implies that the Cashmere Body Mist is for anyone who wants to feel desirable and confident, addressing the purchase barrier of needing to choose between self-love and romance. Its USP is the uniquely attractive scents that can humorously compete with human relationships. # Visual style The ad has a polished commercial aesthetic, with a bright, inviting color palette and well-lit scenes. The editing style includes quick cuts to emphasize comedic timing and product showcase. The pacing is upbeat, with cuts timed to match the rhythm of the music. The overall style supports a lighthearted and humorous tone, fitting for a younger audience familiar with social media trends. # Hooks Spoken: Female 1: I think we should break up. Visual: 00:00–00:02: A woman with dark skin, wearing glasses and a white sweater, sits on an orange couch in a living room. Her hair is styled in space buns with cupcakes attached. She holds the EOS Cashmere Body Mist and says, "I think we should break up." # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the need to choose between self-love and romance, humorously depicted as the woman prioritizing the body mist over her partner. The ad makes the product more desirable because you will want it over anyone else. # Value propositions - The scents are so attractive, they're worth ending a relationship over (humorously). # Benefits - Irresistibly attractive scents # Features - Cashmere Body Mist - Various scents: Pink Champagne, Vanilla Cashmere, Crème de Pistachio, Pomegranate Raspberry # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the point of view of a customer in a comedic skit, who uses humor to convey the attractiveness of the brand's product. # Storyline - 00:00–00:02 The woman initiates a breakup with her partner. - 00:02–00:07 The woman explains that the breakup is not about her partner, but about her strong attraction to "whipped buttercream and silky ribbons of caramel," which sets up the comedic premise of the ad. - 00:07–00:09 The woman sarcastically questions if her partner is even listening, because he seems too distracted by her cupcake-themed hair and makeup. - 00:10–00:11 The man compliments the woman's appearance, but not in response to what she is saying, continuing the joke that she is choosing the scent over him. - 00:11–00:12 The woman indicates that his distracted reaction is exactly the problem. - 00:12–00:14 The ad transitions to showcase the various scents of the Cashmere Body Mist, reinforcing the premise that "these scents eat."

# Ad summary This ad showcases EOS's Vanilla Cashmere Body Wash. The ad opens with a steamy shower door where a heart is drawn. Then, a woman's hand appears and places the EOS Body Wash on a shelf. The ad ends with a shot of the product and on-screen text that reads, "love at first lather." # Brand positioning EOS, or Evolution of Smooth, positions itself as a brand dedicated to creating skincare products that are both effective and enjoyable to use. The brand promotes a lifestyle of self-care and indulgence by emphasizing the sensorial experience of its products, as seen through the Vanilla Cashmere Body Wash. EOS aligns with emotional branding by creating a pleasurable routine that invites consumers to indulge in daily rituals by transforming everyday moments into luxurious experiences. # Product The product is EOS Shea Better Cashmere Body Wash, specifically the Vanilla Cashmere scent. It's designed for gentle cleansing and is enriched with shea butter. The body wash promises a luxurious and moisturizing experience, transforming a simple shower into a spa-like indulgence. With its Vanilla Cashmere scent, the body wash aims to appeal to those seeking a comforting and sensorial bathing experience. # Visual style The ad utilizes a blend of intimacy and vibrancy. It begins with a blurred, steamy shower scene to create a sense of personal space, then transitions to a clean, brightly lit product shot. The editing is smooth and emphasizes the product's appeal through clear, static visuals. The production quality leans towards a polished commercial feel, aiming to elevate the product’s presentation. # Hooks Spoken: 00:04–00:06: There are crushes Visual: 00:04–00:06: The view through the heart on the steamy shower door becomes more focused. The person drawing the heart is now putting the product on the shower shelf. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that ordinary body washes or cleansing routines are uninspired and do not make you feel happy and that there is a desire for a more luxurious and comforting shower experience. This can be seen visually with the heart drawn on the steamy shower door. # Value propositions - Shea Better Cashmere Body Wash delivers gentle cleansing for gorgeous skin. - Vanilla Cashmere provides a luxurious and comforting shower experience. # Benefits - Gentle cleansing - Gorgeous skin # Features - shea better - Cashmere Body Wash - vanilla cashmere - gentle cleansing + gorgeous skin. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the point of view of a customer using or interacting with the product in a personal setting. # Storyline - 00:00–00:04 The ad begins with a steamy shower scene, signaling a personal, intimate setting. This sets the stage for a product aimed at enhancing self-care routines. - 00:04–00:05 The viewpoint shifts as the focus moves to a hand drawing a heart on the steamy shower door, creating a visual representation of affection and love, which could imply love for oneself or for the product experience. - 00:05–00:11 The narrative progresses as the hand then places the EOS Vanilla Cashmere Body Wash on a shelf, introducing the product as the central element. The voiceover describes the product as "the real thing," positioning it as a superior choice in the market. - 00:11–00:15 The storyline concludes with a clear, well-lit shot of the body wash bottle against a gold-tiled background, reinforcing the product's aesthetic appeal. Accompanied by the text "love at first lather," the message emphasizes immediate satisfaction and pleasure from the product's use.

# Ad summary The ad promotes EOS Cashmere Body Mist by featuring a segment from the Netflix show "Is It Cake?" where bakers have to choose the item that is a cake. The show's host cuts into a boom operator who ends up not being cake. The spot ends on a line of EOS Cashmere Body Mist where the host cuts the body mist in half. # Brand positioning EOS, short for Evolution of Smooth, positions itself as a modern, fun, and sensory brand. It promotes experiences that are enjoyable and easy. It pushes against traditional functional or clinical personal care brands by prioritizing unique fragrances and a playful tone. The brand aims to occupy a space in the consumer's mind as the provider of innovative and enjoyable beauty products. # Product The ad promotes EOS Cashmere Body Mist, a scented body spray designed to offer a delightful fragrance experience. The Cashmere Body Mist is available in a range of scents, including pistachio ice cream, and is designed to be a light and refreshing body mist. The ad aims to communicate that the Cashmere Body Mist is an easy-to-use product that gives a delicious scent experience. # Visual style The ad combines a polished commercial look with the set design of "Is It Cake?" The editing is quick with transitions to different perspectives, but the visuals are simple and do not contain special effects. The production quality is high, giving it a playful, humorous tone. The pacing is consistent at around 24 BPM. # Hooks Spoken: 00:00–00:02 Male 1: All right, bakers, let's find the hidden cake. Text overlay: 00:01–00:02 ONLY ON / 00:01–00:02 NETFLIX Visual: 00:00–00:02 A wide shot shows the set of "Is It Cake?" There are the words "Is It Cake?" in big neon letters, and the host, Mikey Day, is wearing a maroon suit. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Cashmere Body Mist has scents that are so delicious that they are almost edible. # Benefits - These scents eat # Features - Cashmere Body Mist # Call to action None used. # Point of view - Customer 25% – The POV of the bakers, who are deciding if the boom operator is cake, shapes the storyline. - Brand 75% – The EOS brand voice is communicated by using the Netflix TV show, text overlay, and product demonstration. # Storyline - 00:00–00:02 00:00–00:02 The host of "Is It Cake?" welcomes the bakers and tells them to find the hidden cake. - 00:02–00:03 00:02–00:03 The host stands in front of a set, including a toilet with toilet paper and a rubber duck. - 00:03–00:05 00:03–00:05 The host asks what they picked. - 00:05–00:07 00:05–00:07 Zoomed in, the audience sees the rubber duck and toilet paper. - 00:07–00:09 00:07–00:09 One of the bakers says that she picked the boom operator. - 00:09–00:10 00:09–00:10 The host responds with 'Hmm, interesting choice.' - 00:10–00:13 00:10–00:13 The audience sees the boom operator in the back. - 00:13–00:14 00:13–00:14 The baker responds, saying, 'I don't know. She just really smells like pistachio cake.' - 00:15–00:18 00:15–00:18 The boom operator sprays EOS body mist. - 00:18–00:19 00:18–00:19 She says, 'Woo, so good!' - 00:20–00:21 00:20–00:21 The baker says, 'I think you're cake!' - 00:21–00:23 00:21–00:23 The host picks up a knife and says, 'Okay, bakers, let's find out.' - 00:23–00:26 00:23–00:26 The host runs after the boom operator with a knife. - 00:26–00:27 00:26–00:27 The audience sees multiple scents of EOS Cashmere Body Mist. - 00:27–00:30 00:27–00:30 The host cuts one in half, and text displays, 'That's exactly what a cake would say!'

# Ad summary This ad features two creators in a home kitchen demonstrating how to make an EOS Crème de Pistachio inspired dessert drink. # Brand positioning EOS (Evolution of Smooth) is presented as a creator-focused beauty and skincare brand that innovates around everyday self-care rituals. The brand aims to occupy a fun and playful space in the consumer's mind, aligning with a tone of lighthearted experimentation. Eschewing conventional beauty norms, EOS seems to promote a lifestyle where beauty and self-care can be creative and not overly serious. # Product The product featured is the Crème de Pistachio hand and body lotion from EOS. In a green bottle with a pump top, the lotion is designed to provide 24-hour moisture. The product has a unique pistachio scent profile. The packaging notes that it is dermatologist tested, hypoallergenic, and made with natural shea butter. The creators connect it to the indulgent experience of a delicious dessert drink, so consumers may associate the lotion with a treat-like experience. # Visual style The ad has a high-end, polished feel, enhanced by its clean, brightly lit visuals and dynamic editing. The style and tone can be considered a hybrid, blending professional commercial elements with the unscripted, playful energy of user-generated content. The quick cuts of product actions are synched up to the beat of the music, creating a sense of dynamic energy. # Hooks Spoken: 00:04–00:07: That smells like pistachio, vanilla toffee. Visual: 00:00–00:03: Two heavily styled individuals (hereafter referred to as “Creator 1” and “Creator 2”) stand side-by-side behind a white countertop, centered in the frame. They are in a brightly lit, modern kitchen, with neutral cabinets, steel appliances, and a gold sconce visible in the background. Creator 1, on the left, is a dark-skinned person with long blonde braids, wearing a white blazer and shorts set with ornate gold brooches. They have heavy white eyeliner and gold jewelry. Creator 2, on the right, has fair skin, short dark curled hair, and wears a black velvet blazer with large jeweled brooches. They have dark lipstick and several visible tattoos on their hands and arms. Both are heavily accessorized with gold rings, bracelets, and necklaces, and have long manicured nails. They each spray a bottle of green EOS Crème de Pistachio into the air. / 00:03–00:07: The two creators hold up the EOS Crème de Pistachio lotion bottles, showing the labels to the camera. Creator 1 is on the left and Creator 2 is on the right, both positioned behind the counter. The product bottles are displayed in front of them. They each touch their fingers to their mouths and say that the lotion smells like pistachio, vanilla toffee, and coconut. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The unique crème de pistachio scent profile is what makes the lotion luxurious # Benefits - Smells like pistachio, vanilla toffee, and coconut # Features - Crème de Pistachio scented hand and body lotion - 24 hour moisture - Made with natural shea butter - Dermatologist tested - Hypoallergenic # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of the two creators, as they demonstrate the lotion and create a playful dessert-inspired drink. # Storyline - 00:00–00:07 The ad opens with the two creators spraying the product into the air, as if misting it on their bodies. They admire the scent of the pistachio lotion, positioning it as something desirable. The creators are in the kitchen, which sets the stage for a product demonstration that aligns with a beauty and cooking concept. - 00:07–00:14 They are directly addressing the audience to talk about the delicious ingredients and dessert inspiration of the lotion. This is from the brand's perspective, as it directly describes the sensory experience of the product. The tone is enthusiastic and playful, inviting the audience to see the product as fun and innovative. - 00:14–00:26 The creators announce to the audience that they will make the lotion into a drink. They are conveying the playful concept with a sense of fun, because their over-the-top behavior shows this is not serious or literal. - 00:26–01:30 The ad then proceeds to show the various steps to mix the beverage. This is told from the perspective of demonstrating a recipe. By including shots of the countertop being cleaned, the creators are implying to be aware of how they are perceived, knowing the audience will find the concept a little jarring. This provides tonal cues that they are not being too serious. - 01:31–02:04 The final steps of mixing the drink play out in the same tone, culminating with the end result. The drink is presented as an over-the-top creation, reinforcing the unserious feeling. - 02:04–02:29 In the final shot, the creators show the Crème de Pistachio lotion alongside the drink. The ad ends with the creators sampling their concoction and signaling that it captures the same scent experience as the lotion. The tone remains playful.

# Ad summary This ad features a testimonial from a customer about the EOS Cashmere Shave Oil. The ad shows the product bottle next to a razor, with a quote from a customer above it. # Brand positioning EOS, or Evolution of Smooth, is presented as a brand focused on providing a smooth shaving experience. The brand emphasizes the use of shea butter in its products, positioning itself as a provider of moisturizing and gentle skincare solutions. The brand aims to occupy a space in the consumer's mind as a provider of smooth skin through shaving products. The brand aligns with values of skincare and self-care, promoting a lifestyle of smooth, comfortable skin. The brand seems to ignore the norm of harsh shaving products, instead focusing on gentle and moisturizing ingredients. The brand positioning is both functional, providing smooth skin, and emotional, providing a comfortable shaving experience. The product shown is the Cashmere Shave Oil, which is designed to provide a smooth shave. # Product The product featured is EOS Shea Better Cashmere Shave Oil with cashmere smooth complex and vanilla cashmere. It is a shave oil designed to provide a smooth and comfortable shaving experience. The product is for anyone who shaves and wants to avoid irritation and achieve smooth skin. The product contains shea butter and is designed to protect and soften the skin. The USPs are its cashmere smooth complex and vanilla cashmere scent. The product is used during shaving. The ad addresses the purchase barrier of irritation by stating that the product protects and prevents irritation. The ad tells the viewer that this product is worth trying because it provides a smooth, comfortable, and irritation-free shaving experience. # Visual style The ad has a clean and polished visual style. The production quality is high, with studio-shot lighting and a soft gradient background. The visual motif is a product-focused layout with a testimonial overlay. The image treatment includes background removal and color grading to create a soft and appealing aesthetic. The typography is clean and legible, integrated seamlessly into the design. The style aims to be scannable and eye-catching in the feed. # Hooks Headline: "It glided on my skin and left me feeling smooth as butter." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of skin irritation during shaving. The ad states that the product "protects, softens & prevents irritation." # Value propositions - Cashmere Shave Oil with cashmere smooth complex and vanilla cashmere for smooth skin - protects, softens & prevents irritation # Benefits - feeling smooth as butter # Features - shea better - Cashmere SHAVE OIL - with cashmere smooth complex - vanilla cashmere - protects, softens & prevents irritation # Call to action None used. # Social proof - "It glided on my skin and left me feeling smooth as butter." – @Lulu # Point of view - Customer: The top caption features a quote from a customer, sharing their positive experience with the product. - Brand: The product bottle is prominently displayed, showcasing the brand and product name. - External source: The five yellow stars represent a 5-star rating, indicating a positive review from an external source. # Storyline - The ad starts with a customer testimonial from @Lulu, who shares their positive experience with the product, stating, "It glided on my skin and left me feeling smooth as butter." This is included to build trust and credibility by showing that others have had a positive experience with the product. The audience is experiencing this from the customer's perspective. - The ad then shows the EOS Cashmere Shave Oil bottle next to a razor. This is included to visually represent the product and its use case. The audience is experiencing this from the brand's perspective. - The ad includes five yellow stars to represent a 5-star rating. This is included to further build trust and credibility by showing that the product is highly rated. The audience is experiencing this from an external source's perspective.

# Ad summary This ad promotes EOS Cashmere body wash in different scents. The ad showcases different ingredients in the body wash. # Brand positioning EOS, or Evolution of Smooth, is a beauty brand known for its vibrant and playfully packaged personal care products. Positioned as a modern and approachable brand, EOS aligns with a youthful, self-care-focused lifestyle. The brand stands out with its clean formulations, colorful packaging, and unique scent combinations. # Product EOS Shea Better Cashmere Body Wash is a gentle cleansing and pH-balanced body wash. The body wash is available in different scents: Crème de Pistachio, Jasmine Peach, Pomegranate Raspberry, and Strawberry Dream. The product features sustainable natural shea and is made for sensitive skin. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the product's vibrant packaging. The editing style involves quick cuts to highlight different products and ingredients. The production quality has a UGC feel, contributing to a casual and approachable tone. The pacing is quick, with cuts timed to the music. # Hooks Text overlay: 00:00–00:01 choose your signature scent... Visual: 00:00–00:01 The shot features four EOS Shea Better Cashmere Body Wash bottles, each in a different color. The bottles are positioned in a quadrant layout against a neutral surface. The colors include light green, light pink, pink, and off-white. The EOS logo is visible on each bottle, and the text overlay reads, "choose your signature scent..." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The variety of scents allows customers to personalize their body wash experience. - The gentle and pH-balanced formula makes it a safe and effective option for those with sensitive skin. - The use of sustainable shea provides an ethical and environmentally friendly product choice. # Benefits - Ability to choose a signature scent - Gentle and balanced cleansing suitable for sensitive skin - Offers a luxurious cleansing experience with sustainable ingredients # Features - Gentle cleansing - pH-balanced - Sustainable natural shea - Made for sensitive skin # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and benefits. # Storyline - 00:00–00:01 The ad starts by showcasing four EOS Cashmere body wash products with different scents. - 00:01–00:02 The ad transitions to showcase flowers, implying that this is what the jasmine peach body wash is inspired by. - 00:02–00:03 The ad transitions to showcasing the jasmine peach body wash. - 00:03–00:04 The ad transitions to showcasing the crème de pistachio body wash. - 00:04–00:05 The ad transitions to showcasing pomegranates and tart berries, implying that this is what the pomegranate raspberry body wash is inspired by. - 00:05–00:06 The ad transitions to showcasing the pomegranate raspberry body wash. - 00:06–00:07 The ad transitions to showcasing fresh strawberries and vanilla cream, implying that this is what the strawberry dream body wash is inspired by. - 00:07–00:08 The ad transitions to showcasing the strawberry dream body wash.

# Ad summary This ad showcases the new scents of EOS Cashmere body wash, emphasizing its skin-loving formula. The ad features close-up shots of the product with ingredients that match the scent, and emphasizes a moisturizing benefit of the product. # Brand positioning EOS (Evolution Of Smooth) presents itself as a modern and fun brand in the personal care space. The brand aligns with a lifestyle that prioritizes self-care and indulgence. EOS pushes against the functional and clinical norms often associated with skincare, and instead leans into a more emotional and sensory experience. EOS aims to occupy a space in the consumer's mind as a brand that offers high-quality, enjoyable skincare products that make everyday routines feel special. # Product The featured product is EOS Shea Better Cashmere Body Wash, highlighting its new scents. The body wash is defined by its skin-loving formula, emphasizing gentle cleansing and pH balance. It's suitable for daily use and aims to provide a moisturizing and softening effect, promoting healthier-feeling skin. The product comes in various scents that include jasmine peach, pomegranate raspberry, strawberry dream, and crème de pistachio. The ad also promotes the product's main ingredient of shea. # Visual style The ad has a polished and vibrant aesthetic, using bright, pastel colors to create a cheerful and inviting mood. The editing style includes quick cuts and smooth transitions, maintaining a consistent and upbeat pace. The close-up shots emphasize the product’s textures and ingredients, adding to the sensory appeal. The overall production quality is high-end, suggesting a focus on quality and luxury. The visual motifs include recurring color themes, close-up product shots, and ingredient pairings. The pacing is consistent throughout, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:02 / new / body wash / scents Visual: 00:00–00:01: A close-up shot of the EOS Cashmere Body Wash bottle in a soft pink hue, set against a matching pink background with blurred bokeh lights. The bottle features the EOS logo, the text "shea better Cashmere BODY WASH," and the scent name "jasmine peach." Bubbles sit on top of the lid. Water droplets run down the side. / 00:01–00:02: The shot transitions to another EOS Cashmere Body Wash bottle in a white hue, still against the pink backdrop. The scent name reads "strawberry dream," and half of a strawberry sits on white whipped cream. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New scents of EOS Cashmere Body Wash provides a great daily cleanser, that also maintains moisture and softness, and contributes to healthier feeling skin. # Benefits - Maintains moisture and softness. - Healthier feeling skin # Features - Shea better Cashmere Body Wash - New scents - Gentle cleansing - pH-balanced - Skin-loving formula # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand uses close-up product shots and text overlays to highlight product details and benefits. # Storyline - 00:00–00:02 The ad opens with a close-up of the EOS Cashmere Body Wash bottle, displaying the words "new body wash scents." - 00:02–00:09 The visual transitions to showcase various scents of the body wash, each paired with related ingredients such as strawberries, pistachios, pomegranate, and peaches to highlight the natural and appealing fragrances. - 00:09–00:11 A close-up shot demonstrates the body wash being dispensed, reinforcing its thick, creamy texture and hinting at its moisturizing properties. - 00:11–00:13 The ad showcases a hand lathering the body wash on a loofah, creating a rich foam. This visually emphasizes the product’s ability to create a luxurious, moisturizing lather. - 00:13–00:15 The ad concludes with a display of all available scents of the EOS Cashmere Body Wash, inviting viewers to explore and purchase their favorite fragrances.

# Ad summary A female creator showcases her vanilla fragrance layering routine with the EOS Vanilla Cashmere collection, emphasizing the warm and cozy vanilla scent that garners compliments and feels like a lifestyle. # Brand positioning EOS (Evolution Of Smooth) is presented as a brand centered around creating body care products with enjoyable scents, with the Vanilla Cashmere collection being a staple in their line. The brand appears to be focused on providing a sensory experience through fragrance, positioning its products as more than just functional body care but also as a form of personal expression and comfort. It targets customers who appreciate layering scents to create a signature fragrance and value a warm, inviting, and cozy vanilla scent. EOS aims to create a sense of community around its products, as conveyed through the 'Cashmere Club,' suggesting exclusivity and shared enthusiasm. The brand does not highlight functional benefits of the products besides the smell, positioning itself primarily on emotional benefits and the lifestyle that comes with enjoying its products. # Product The EOS Vanilla Cashmere collection includes a range of body care products, all featuring a warm vanilla cashmere scent. The products featured are the Shea Better 24H Moisture Body Lotion for dry skin, Vanilla Cashmere Body Mist, Cashmere Body Oil, Cashmere Shave Oil, Cashmere Whipped Oil Body Butter, and Cashmere Body Wash. The shave oil is formulated to soften and prevent irritation. The creator emphasizes the importance of scent layering, starting with the shave oil in the shower followed by the body oil after showering. The body lotion provides 24-hour moisture, has 7 nourishing oils and butters, and helps provide soothing protection for dry skin. The creator notes the body oil makes people stop to ask what scent she's wearing and highlights the body lotion as a long-time favorite. Each product is intended to enhance and prolong the vanilla cashmere scent, creating a multi-sensory experience for the user. Joining the 'Cashmere Club' implies a commitment to the brand and the vanilla lifestyle. # Visual style The ad features a blend of polished commercial and UGC-style aesthetics. The editing includes quick cuts and smooth transitions. The color grade is slightly warm, and the overall production quality appears high-end, lending a sense of trustworthiness and sophistication to the product. # Hooks Spoken: I take my vanilla very seriously Text overlay: I take my vanilla very seriously / ice cream perfume Visual: 00:00–00:01: The shot shows the creator, a young, fair-skinned blonde, holding multiple bottles of the EOS Vanilla Cashmere collection products in front of her. She wears a black tank top and several rings. The background is a blurred, neutral-toned room. / 00:01–00:02: Close-up of the EOS Vanilla Cashmere shave oil being held by the same woman under running water in a tiled shower. # Funnel stage Middle of funnel (Consideration) # Pain points Finding body care products that provide both moisture and a pleasing, long-lasting fragrance that garners compliments. The EOS collection solves this by providing products for every stage of the body care routine. # Value propositions - The warm vanilla cashmere scent makes the products feel like 'ice cream perfume' offering an enjoyable sensory experience. - The body oil is a 'non-negotiable step' that makes people stop and ask what you're wearing, turning the user into a walking advertisement for the fragrance. - Being a 'vanilla girly is a lifestyle' promoting brand loyalty and identity. # Benefits - Soft and smooth skin - Long-lasting moisture - Smells like warm, cozy vanilla - People will stop and ask you what you're wearing # Features - Shea Better 24H Moisture Body Lotion for dry skin - 7 nourishing oils and butters - Soothing protection for dry skin - Vanilla cashmere scent # Call to action None used. # Social proof - "Like you guys have watched me finish multiple bottles of this over the years" – Female 1 (Creator): This implies long-term customer loyalty and satisfaction with the product. - "This is a non negotiable step that makes people stop and ask you what you're wearing" – Female 1 (Creator): This suggests the products' scent is noticeable and appealing to others. # Point of view - Customer 100% – The ad is delivered entirely from the perspective of a creator who is a genuine user of the product, sharing her personal routine and experience. # Storyline - 00:00–00:01 The creator begins by holding up the full EOS Vanilla Cashmere collection, stating her love for vanilla scents. - 00:01–00:05 She describes body care as "ice cream perfume" if it smells like warm vanilla, conveying her intense loyalty to the scent. - 00:05–00:11 She states her automatic love for warm vanilla, then presents the EOS Vanilla Cashmere collection and proclaims that it makes her a proud member of the Cashmere Club. - 00:11–00:17 Speaking directly to the audience, the creator expands on the brand community and extends an invitation to join The Cashmere Club, clarifying that it doesn't gatekeep and always layers scents. - 00:17–00:19 Transitioning into her routine, she shares that her first layer of vanilla always starts in the shower. - 00:19–00:24 The creator shows how she uses the vanilla cashmere shave oil, emphasizing that it smells like a warm, cozy vanilla that makes everything feel so soft and smooth. - 00:24–00:29 Continuing the routine, she reveals that she uses the vanilla cashmere body oil right out of the shower, while her skin is still damp. - 00:29–00:34 She calls the body oil a "non-negotiable step" because its fragrance always earns her compliments. - 00:34–00:40 Next, she highlights the body lotion as one of those products that she has "genuinely used forever." - 00:40–00:45 She directs the audience to "just look at my skin", attributing its healthy glow and softness to this routine. - 00:45–00:50 Returning to the scent, the creator points out that it smells so good, and that being a vanilla girly is a lifestyle. - 00:50–00:54 Concluding, she states that once you join the cashmere club, you won't be able to go back.

# Ad summary This EOS ad showcases new flavors of lip balm in tube and sphere containers, with a vibrant, playful aesthetic, featuring close-up shots of a person applying the lip balm and highlighting the flavors. # Brand positioning EOS, or Evolution of Smooth, is presented as a fun, trendy, and accessible brand focused on lip care. The brand emphasizes flavor variety, sensory experiences, and portability, positioning itself as a go-to for on-the-go lip care solutions. It aligns with a playful and youthful lifestyle, pushing against the norm of plain or medicinal lip balms by offering a range of appealing flavors and colorful packaging. The brand leans into an emotional connection by highlighting the enjoyable sensory experience of using flavored lip balms, with a focus on the enjoyable and shareable product. # Product The featured product is EOS lip balm, available in both sphere and tube form, with a focus on the new flavor varieties. The product is presented as a pocket-sized paradise and emphasizes its delicious flavors. The ad suggests portability and convenience. The tube lip balms are highlighted with flavors like Juicy Raspberry Bubble, Bubbly Bold, and Sugar Lemon Sparkle, emphasizing the variety and fun nature of the product. The ad addresses the common barrier of dry lips by showcasing the lip balm's moisturizing application. The primary reason to try or buy is the sensory experience of delicious flavors coupled with the practical benefit of lip care. # Visual style The ad has a vibrant, playful aesthetic with quick cuts and bright, colorful backgrounds. The production quality appears to be a hybrid of UGC and polished commercial, creating a trendy and accessible feel. There are visual motifs of the product floating in the air and the person interacting with the product in a fun, expressive way. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:01–00:03 [Excited] Just dropped! Text overlay: 00:01–00:03 just dropped Visual: 00:01–00:02 A woman with dark skin, freckles, and braided hair is centered against a split pink and light purple background. She is wearing a striped pink and black shirt and a beaded necklace. She holds a yellow tube of lip balm in her right hand. She has her mouth open in a wide, excited expression. / 00:02–00:03 The woman, wearing the same outfit, holds a clear pink cosmetic bag filled with an assortment of EOS lip balms. She is smiling at the camera. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the problem of dry lips, positioning the EOS lip balm as a solution for moisturizing and maintaining lip health. # Value propositions - Pocket-sized paradise: Combining portability with a luxurious experience - Delicious flavors: Providing a sensory experience with lip care # Benefits - Moisturized lips - Fun, trendy, and accessible lip care - Convenient and portable lip care solutions - Delicious flavors # Features - New lip balm flavors - Tube and sphere form factors - Pocket-sized paradise # Call to action shop now # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the point of view of a customer/user, showcasing the product application and experience through their perspective. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with text overlay, “new lip balm flavors” over a pink and purple cloudscape. Two EOS tube lip balms float into view. - 00:01–00:03 00:01–00:03 The scene transitions to a person cheerfully holding a yellow tube of Sugar Lemon Sparkle lip balm and a lemon-shaped sphere lip balm. The overlay text reads, “just dropped”. - 00:03–00:05 00:03–00:05 The person displays a clear pink cosmetic bag filled with various EOS lip balms. Then, a close-up of the bag's contents is shown. - 00:05–00:07 00:05–00:07 The person holds a pink tube of lip balm, applying it to their lips. The text overlay reads, “pocket-sized paradise”. - 00:07–00:10 00:07–00:10 The ad features a collage of the person using various EOS lip balms, interspersed with images of lemons. The text overlay reads, “from Amalfi, with love”. - 00:10–00:12 00:10–00:12 The person smiles, holding the cosmetic bag of EOS lip balms on their head. EOS lip balm tubes and a sphere product float around them. - 00:12–00:15 00:12–00:15 The ad concludes with a display of EOS lip balm tubes and sphere, the text overlay “#EOSFLAVORLAB Spritz” and a call to action, “shop now”.

# Ad summary This ad promotes EOS's new Coconut Waters Shave Oil. It features close-up shots of the product, a coconut, and a razor gliding smoothly on a leg. The ad emphasizes the product's gentle glide and ability to unlock the smoothest skin. # Brand positioning EOS, or Evolution of Smooth, is presented as a brand focused on providing smooth skin through its shave products. The brand aligns with a lifestyle of self-care and beauty, emphasizing gentle and effective skincare solutions. EOS positions itself as a provider of innovative shave products, pushing against the norms of traditional shaving creams and gels by offering shave oils with unique ingredients like coconut water. The brand positioning is both functional, highlighting the product's performance, and emotional, promising smoother, more comfortable skin. # Product The featured product is EOS's new Coconut Waters Shave Oil, designed to protect, soften, and prevent irritation during shaving. It is formulated with coconut waters and a cashmere smooth complex. The product is for anyone seeking a gentle and effective shaving experience, as implied by the demonstration of a razor gliding smoothly on skin. The ad highlights the product's USP as providing a 'gentle glide,' suggesting it reduces friction and discomfort during shaving. The ad addresses the purchase barrier of potential skin irritation by emphasizing the product's protective and softening properties, making it worth trying for a smoother, more comfortable shave. # Visual style The ad has a polished and clean aesthetic with soft, pastel colors. The editing style includes quick cuts to maintain a fast pace. The production quality is high, resembling a commercial. The pacing is consistent, with cuts timed to the music. The visuals are synchronized with the text overlays, emphasizing key product features and benefits. # Hooks Spoken: 00:00–00:01: [Upbeat] EOS! Visual: 00:00–00:01: Close-up shot of an EOS Cashmere Shave Oil bottle in a shower setting. The bottle is light gray with a pink EOS logo and the product name 'Cashmere Shave Oil' visible. Water droplets cover the bottle, and a purple razor is partially visible in the background. The background is a soft pink color. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that shaving can cause irritation and discomfort. The 'gentle glide' visual and text suggest that traditional shaving methods may not be as smooth or comfortable. # Value propositions - Unlock your smoothest skin # Benefits - Gentle glide - Smoothest skin # Features - Coconut waters - Cashmere smooth complex - Protects, softens, & prevents irritation # Call to action shop now # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits through visuals and text overlays. # Storyline - 00:00–00:01 The ad opens with a close-up of the EOS Cashmere Shave Oil bottle in a shower setting, covered in water droplets. - 00:01–00:02 The scene transitions to a close-up of a coconut, highlighting the 'new Coconut Waters Shave Oil'. - 00:02–00:04 The ad shows a razor with a pink handle gliding smoothly on a dark-skinned leg that is covered in shave oil. The text overlay reads 'gentle glide'. - 00:04–00:05 The ad concludes with a display of four different EOS Cashmere Shave Oil bottles in various colors, along with a razor. The text overlay reads 'unlock your smoothest skin' and includes a 'shop now' button.