What is the Animation ad format?

# Ad summary This ad promotes Airbnb's co-hosting service, using an animated diorama of a fairy-tale tower to show how co-hosting can help manage the day-to-day tasks of running an Airbnb. A host hands off the responsibility of Airbnb hosting to a co-host. # Brand positioning Airbnb is presented as a platform that enables property owners to easily rent out their homes. The brand aims to occupy the space of seamless and efficient hosting, aligning with values of community and shared experiences. Airbnb strives to normalize the category norms of DIY property management by offering co-hosting services, making hosting more accessible and stress-free. The brand positioning is both functional (providing services for managing listings) and emotional (fostering a sense of ease and community). # Product The ad promotes Airbnb's co-hosting service, which helps Airbnb hosts manage their listings more effectively. The co-host is for people who are looking to rent out their homes on Airbnb but could use some help running the day-to-day tasks. The service is positioned as a way to make running an Airbnb feel effortless, allowing hosts to 'make it feel like your house runs itself.' This service addresses the purchase barrier of being overwhelmed by the responsibilities of managing an Airbnb, by offering support from co-hosts. # Visual style The ad has a whimsical and polished aesthetic, resembling a detailed diorama brought to life through claymation. The editing style consists of smooth transitions and static shots. The production quality is high-end, creating a commercial feel. The pacing is moderate and consistent, with gentle camera movements that showcase the intricate details of the miniature set. # Hooks Spoken: 00:00–00:05 If you want to Airbnb your home, but you could use some help running the day to day. Text overlay: 00:00–00:02 If you want to Airbnb your home (Caption) / 00:02–00:05 but you could use some help running the day to day (Caption) Visual: 00:00–00:01 A diorama of a three-story fairy-tale tower house with stone walls and a red tile roof. A small female claymation figure wearing a red and white vest, red shorts, and sandals is pulling a rope that is attached to a copper-colored bar extending from the second floor. A white cloth is attached to the bar. The tower has a stone staircase leading to a green door. Lush green shrubbery with colorful flowers surround the stairs and the bottom of the tower. A wrought-iron table and two chairs with a red and white striped umbrella are behind the figure. / 00:01–00:05 A cutaway view of the fairy-tale tower diorama, revealing the interior details. The camera pans around the tower. The tower is on a small circular island, surrounded by water. A green tree with a rope swing is in the back left. A well with a figure is in the back right. The cutaway reveals a furnished interior with a dining room on the first floor, a sitting room on the second, and a bedroom on the third. The female figure is on the stairs between the second and first floors. # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration is the overwhelming responsibility of managing an Airbnb listing, as evidenced by the homeowner struggling with day-to-day tasks. 'But you could use some help running the day to day.' # Value propositions - Effortless Airbnb hosting with co-host support # Benefits - Helps manage listings more effectively - Make it feel like your house runs itself # Features - Airbnb co-hosting service # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the perspective of the brand, demonstrating the need for and offering of their co-hosting service. # Storyline - 00:00–00:04 The scene opens with a fairy-tale tower, a homeowner is struggling to manage the daily tasks of running an Airbnb. - 00:04–00:06 The homeowner appears overwhelmed, as they struggle to balance their responsibilities, highlighting the challenge of managing an Airbnb. - 00:06–00:10 A co-host steps in to take over, offering their assistance in managing the Airbnb. The homeowner expresses her gratitude. - 00:10–00:14 The ad concludes by emphasizing that with Airbnb co-hosting, it can feel like the house runs itself, with the title card 'airbnb it.' and the logo for the company appears.

# Ad summary This ad uses cartoon-style animation to describe how EMDR-inspired audio available on the Calm app can help parents who are struggling to find a connection with their kids. The ad uses a story format to describe the struggles of parenthood and the benefits of the Calm app. # Brand positioning Calm is presented as a resource for individuals, especially parents, who are struggling with feeling present and connected in their lives. The brand is positioning itself as a helpful tool for managing the stressors of modern life and rediscovering one's sense of self amidst the demands of parenting. The brand adopts a tone of empathy and understanding towards the challenges parents face, steering away from any sense of pressure or judgment. Instead, it offers a supportive solution aimed at enhancing overall well-being and mental health. By focusing on the emotional needs of parents, Calm distinguishes itself from competitors, aiming to create a deeper, more meaningful connection with its audience. # Product The Calm app is presented as a solution for individuals, specifically parents, who are struggling with feeling present and connected in their lives. The ad highlights EMDR-inspired bilateral audio as a key feature of the app, suggesting it can help users reconnect with parts of themselves they feel they've lost. This product offers a unique way to address deep-seated emotional needs, as indicated by the line 'Something in my nervous system started settling in a way nothing else had managed.' The app aims to provide relief and a sense of calm, even amidst the chaos of daily life and the demands of parenting. The ad addresses potential purchase barriers by acknowledging skepticism about audio's ability to deeply impact one's emotional state, but then contrasting it by saying 'but this was different,' suggesting the product offers a unique and effective approach. # Visual style The ad features a minimalist, cartoon-style animation with simple black outlines and minimal color. The production quality has a clean and polished feel, creating a professional commercial aesthetic. The editing style is characterized by static shots that transition smoothly. The pacing is slow and deliberate. # Hooks Spoken: 00:00–00:02 Female: This is how I started actually being there for my kids. Text overlay: 00:00–00:02 THIS IS HOW I STARTED ACTUALLY BEING THERE FOR MY KIDS Visual: 00:00–00:02 The shot features a simple, cartoon-style illustration against a plain white background. In the foreground, a minimalist figure representing a parent sits on a couch wearing blue headphones, with a serene expression. Next to them, a smaller figure, presumably a child, plays with colorful building blocks. A floor lamp stands beside the couch. The setting is implied to be a living room, suggested by the presence of the couch and lamp. # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration highlighted is the emotional disconnect that parents often experience, where they feel physically present but mentally and emotionally absent. The ad quotes, 'The parent I wanted to be had quietly disappeared under the weight of it all,' which encapsulates the feeling of losing one's desired identity and connection with their children due to the pressures of daily life. # Value propositions - EMDR-Inspired Bilateral Audio on Calm can help you reconnect with yourself and your kids, especially when you feel emotionally distant or overwhelmed. # Benefits - Helps you start actually being there for your kids. - Helps something in your nervous system start settling in a way nothing else had managed. # Features - EMDR-Inspired Bilateral Audio # Call to action Try it tonight # Social proof - A friend told me about EMDR-Inspired Bilateral Audio on Calm – Female 1 (Narrator) - Something in my nervous system started settling in a way nothing else had managed. – Female 1 (Narrator) # Point of view - Customer 100% – The ad is presented entirely from the perspective of a parent who has struggled with emotional disconnection and found a solution through the Calm app. # Storyline - 00:00–00:02 00:00–00:02 A cartoon illustration depicts a parent wearing headphones sitting next to a child playing with building blocks. The illustration is simple, with black outlines and minimal color. The title card says: 'THIS IS HOW I STARTED ACTUALLY BEING THERE FOR MY KIDS.' - 00:02–00:04 00:02–00:04 The text changes to say: 'I used to want to be present. Connected. There.' - 00:04–00:05 00:04–00:05 The scene transitions to an illustration of the parent figure standing under a shower head with water falling on them and crying. The text reads: 'Now I was just... somewhere else. Distant.' This moment portrays a sense of emotional disconnect and isolation, suggesting a past struggle to be fully present in the moment. - 00:06–00:07 00:06–00:07 The text changes to say: 'Going through the motions.' This continues to emphasize the emotional disconnect. - 00:08–00:11 00:08–00:11 The visual shifts to a top-down view of the parent figure lying in bed, still crying. The text states: 'The parent I wanted to be had quietly disappeared under the weight of it all.' This line illustrates the loss of one's desired identity as a parent, overwhelmed by the pressures and responsibilities. - 00:11–00:16 00:11–00:16 The illustration transforms into a multi-armed figure juggling various responsibilities (cooking, working, cleaning, caring for a baby) beneath a stormy cloud with lightning bolts. The text says: 'I looked like I was handling everything, but I'd lost the parts of myself that made me feel like me.' This moment represents the feeling of being stretched too thin and losing one's sense of self amidst the chaos of daily life. - 00:16–00:19 00:16–00:19 The scene transitions to the parent figure driving a car while wearing headphones, with a sad expression. The text reads: 'A friend told me about EMDR-Inspired Bilateral Audio on Calm.' This introduces the Calm app as a potential solution. - 00:19–00:23 00:19–00:23 The illustration shows the parent figure washing dishes in front of a large pile of dirty dishes, still with a sad expression. The text states: 'I didn't believe audio could reach something that felt that deep, but this was different.' This addresses the potential skepticism towards the product and suggests that it offers a unique and effective approach. - 00:23–00:27 00:23–00:27 The visual shifts to the parent figure smiling and hugging a red heart. The text reads: 'Something in my nervous system started settling in a way nothing else had managed.' This moment conveys the positive impact and relief the product provides. - 00:27–00:30 00:27–00:30 The text changes to say: 'Try it tonight.' This is a direct call to action encouraging viewers to try the product.

# Ad summary This ad shows the Ffern fragrance. The entire ad is in the style of a simple hand-drawn animation. The ad shows the fragrance bottle and overlays simple text to advertise the product. # Brand positioning Ffern is presented as a high-end, natural fragrance brand. The ad showcases the brand's commitment to creating a scent reminiscent of an English garden and emphasizes natural ingredients. The focus on joining a waiting list to receive the fragrance suggests exclusivity and high demand. This positions the brand as desirable and unique, appealing to consumers seeking refined and natural scents. # Product The featured product is a natural fragrance by Ffern. The fragrance is presented as evoking the scent of an English garden with "spring shoots in full bloom". The packaging consists of a clear glass bottle containing a yellow liquid and a dark stopper. The label has a grid-like design with black text on white fields. The ad encourages viewers to join the waiting list to receive their own bottle, implying limited availability and exclusivity. # Visual style The ad has a unique, hand-drawn animated aesthetic, giving it a whimsical and artistic feel. The editing style features smooth transitions, enhancing the organic flow of the visuals. The production quality is simple, which contributes to the natural and approachable tone. The pacing is slow and deliberate. The visuals are synced with audio cues like spraying and music to enhance the user's experience. # Hooks Spoken: 00:00–00:02 [Spraying sound] Text overlay: 00:00–00:03 Try the scent of an English garden Visual: 00:00–00:01 A tall, clear bottle filled with a golden liquid is centered on a plain white background. The bottle has a simple label with black text. Above the bottle, the text overlay reads, “Try the scent of an English garden”. The scene is styled as a simple sketch. A sprig of green leaves appears to the right of the bottle as if being sprayed. / 00:01–00:02 The leafy sprig and the bottle remain. A cluster of sketchy white flowers, green foliage, and small orange citrus fruits materializes to the left of the bottle. / 00:02–00:03 The flowers fade out and the bottle remains alone. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Experience the essence of nature with a meticulously crafted fragrance. # Benefits - Scent of an English garden - Spring shoots in full bloom # Features - Natural fragrance # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the perspective of the brand, using direct product claims and brand messaging. # Storyline - 00:00–00:02 A bottle of Ffern fragrance appears on screen. - 00:02–00:03 00:02–00:03 Fresh floral elements appear above the bottle, continuing the hand-drawn theme, indicating a connection to the natural scents. - 00:03–00:05 00:03–00:05 Text appears on screen reinforcing the idea of a natural fragrance. - 00:05–00:11 00:05–00:11 The brand name and a call to action appear to encourage viewers to join the waiting list.

# Ad summary This ad promotes Apple's 50th anniversary event featuring a conversation with Elladj Baldé. The ad uses a minimalist design with a white background and focuses on text and simple animations to convey the event details. # Brand positioning Apple is presented as a company that values creativity, innovation, and community engagement. The ad promotes the brand's commitment to providing unique experiences and opportunities for its customers to learn and connect with inspiring figures. The inclusion of '50 Years of Thinking Different' reinforces Apple's long-standing position as a company that challenges norms and embraces individuality. The brand seeks to occupy a space in the consumer's mind as a hub for creativity, inspiration, and community connection, making Apple more than just a tech company, but a cultural influencer. # Product The ad promotes an event called 'Today at Apple' featuring Elladj Baldé. The event is a talk titled 'Skating My Truth'. The ad provides key details such as the date (March 26th), time (7:00 p.m.), and location (Apple Pacific Centre). The product is the event itself, positioned as an opportunity to hear Baldé's story and engage with Apple's community. This event aims to address the barrier of customer engagement and curiosity by offering a unique experience at a specific location. # Visual style The ad has a minimalist aesthetic with a clean white background and bold, sans-serif typography. The editing style is simple, with static shots and quick cuts between text and images. The production quality is polished, giving it a professional and modern look. The pace is consistent, with a new visual every 1-2 seconds, syncing with the beat of the music. The bright and clean look supports the brand's message of innovation and simplicity. # Hooks Spoken: 00:00–00:01: You’re invited. Text overlay: 00:00-00:01 / You're invited. Visual: 00:00–00:01: A bright white background with the text 'Today at Apple' at the top. Below, the text 'You're invited.' in a larger, bold black font, surrounded by a quickly animated light blue circle. At the bottom, a colorful apple logo with the number '50' beside it. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Hear Elladj Baldé's personal 'Skating My Truth' story, providing unique inspiration # Benefits - Opportunity to hear Elladj Baldé's story - Connect with the Apple community - Engage in a unique experience # Features - Talk with Elladj Baldé - Event Date: March 26th - Event Time: 7:00 p.m. - Location: Apple Pacific Centre # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the perspective of the Apple brand, promoting an event and reinforcing its brand identity. # Storyline - 00:00–00:01 The ad opens with the text 'Today at Apple' and 'You're invited.' This establishes the context and purpose of the ad: to invite viewers to an Apple event. The initial message is direct and inclusive, aiming to capture immediate attention. - 00:01–00:02 Next, the ad specifies the event type and title: 'Talk: Skating My Truth'. This provides more specific information about the event's content, giving viewers a clear understanding of the topic. - 00:02–00:03 The ad reveals the speaker's name: 'Elladj Baldé'. This highlights the featured personality, creating interest for those familiar with Baldé and adding credibility to the event. - 00:03–00:05 A photo of Elladj Baldé skating on a frozen lake with snowy mountains in the background is displayed. This visual offers a preview of Baldé's skating and connects the event to his unique skating environment. - 00:05–00:07 The ad states the event's date and time: 'March 26 7:00 p.m.' This provides essential scheduling details, allowing viewers to plan their attendance. - 00:07–00:09 The ad specifies the event location: 'Apple Pacific Centre'. This provides the physical venue information, making it clear where the event will take place. - 00:09–00:12 The ad concludes with a stylized Apple logo and the text '50 Years of Thinking Different'. This reinforces Apple's brand identity and ties the event to the company's milestone anniversary.

# Ad summary This ad features a man wearing the Transit Pro Workpack. The ad uses a motion effect to show the man walking with the backpack from different angles. The ad highlights the Transit Pro Workpack. # Brand positioning The brand is presented as a provider of high-quality, functional backpacks designed for professionals. The brand aims to occupy a space in the consumer's mind as a reliable and stylish choice for carrying work essentials. The brand aligns with values of efficiency, organization, and a modern, active lifestyle. The brand positioning is functional, focusing on the performance and practicality of its products. # Product The product featured is the Transit Pro Workpack, a backpack designed for professionals. It appears to be made of a durable, dark green material with a sleek, minimalist design. The backpack features multiple zippers and compartments for organization. The ad showcases the backpack being worn by a man in an urban setting, suggesting it is suitable for daily commutes and travel. The Transit Pro Workpack is presented as a stylish and functional solution for carrying work essentials. # Visual style The ad has a modern and sleek visual style. The production quality is high, with professional lighting and a clean composition. The motion effect adds a dynamic element to the image. The color palette is muted, with dark tones and subtle highlights. The typography is clean and legible, contributing to the overall professional aesthetic. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Transit Pro Workpack # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and its features in a positive light. # Storyline - The ad opens with a man walking across the screen wearing the Transit Pro Workpack. This is intended to showcase the product in motion and demonstrate its suitability for an active lifestyle from the brand's perspective. - The ad uses a motion effect to show the man and the backpack from multiple angles. This is included to provide a comprehensive view of the product's design and features from the brand's perspective. - The ad concludes with the brand and product name displayed at the bottom of the screen. This is intended to reinforce brand recognition and product identification from the brand's perspective.

# Ad summary The ad features a male dentist explaining the science behind bad breath and why traditional methods don't work. He then introduces Hismile Stain ID Whitening Mouthwash as a breakthrough solution that targets the protein causing odor. The ad visually demonstrates the product's efficacy in a lab setting and through user testimonials, showing the visible "gunk" it removes from the mouth. It positions the product as an essential step for fresh breath and effective whitening, urging viewers to try it and see the immediate results. # Brand positioning Hismile is presented as an innovative oral care brand that goes beyond conventional solutions to address fundamental dental issues like bad breath and teeth whitening. The brand aims to occupy a space in the consumer's mind as a scientific-backed, effective, and perhaps even 'revolutionary' alternative to traditional products. It promotes values of scientific advancement, effectiveness, and a straightforward, no-nonsense approach to oral hygiene. The brand pushes against the norm of superficial fixes (like breath spray merely masking odor) by offering a product that targets the root cause. Its positioning is primarily functional, emphasizing performance, scientific efficacy, and tangible results, especially through its ability to remove protein buildup. # Product The featured product is Hismile Stain ID Whitening Mouthwash. It is presented as a 'breakthrough' rinse that interacts with protein in the mouth 'like a magnet,' specifically targeting and removing the odor-causing bacteria that feed on these proteins. The product is for anyone experiencing bad breath, even after regular brushing, and those looking to enhance their teeth whitening efforts. Explicitly stated details include that it's a rinse that works by 'swifting them out' (the odor-causing bacteria). Its USPs are its ability to extract protein buildup that causes bad breath and its role in improving whitening maintenance. Use occasions shown are daily oral hygiene, with a focus on addressing morning breath and preparing for social interactions like kissing. The ad addresses the purchase barrier that existing products like mints and breath sprays don't fix the underlying issue by explaining that they only 'perfume' the mouth, whereas Hismile targets the source. # Visual style The ad blends polished, high-fidelity 3D animations and professional expert testimonials with scrappy, authentic-looking user-generated content (UGC) style product demonstrations. The overall aesthetic is clean and modern in the expert segments and lab visuals, transitioning to a more casual, influencer-like feel during the user demonstrations. Editing is fast-paced with quick cuts, especially during the problem-setting and demonstration phases, keeping the viewer engaged. There are smooth transitions between different visual styles. The production quality varies, ranging from professional studio-like shots of the dentist and scientific animations to handheld, natural-light selfie-style clips from users, creating a hybrid feel that balances authority with relatability. Visual motifs include extreme close-ups of mouths and scientific imagery to illustrate the problem and solution. The pacing is consistently quick throughout the ad, maintaining a high energy level. Cuts and text overlays are generally well-synced with the voiceover, enhancing comprehension and impact. # Hooks Spoken: Bad breath isn't just old food. Text overlay: You shouldn't kiss anyone again until doing this one trick 😳 / Hismile Partner Endorsement / Bad breath / old food. Visual: A medium close-up shot of a male dentist, appearing to be in an office setting. He is wearing a dark maroon scrub top, black framed glasses, and a light blue surgical cap. The background is a clean white wall with some white rectangular fixtures and a faint blue pattern or text. His head is slightly turned to the right, and he is speaking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is persistent bad breath that is not solved by traditional methods. The ad highlights that 'Bad breath isn't just old food. It's gas' and 'you can brush perfectly at night and still wake up smelling.' It emphasizes that this bad breath is 'absolutely disgusting' and can lead to social awkwardness (like someone pulling away from a kiss). # Value propositions - A rinse that interacts with protein like a magnet (solving the root cause of bad breath by removing protein). - You're not only masking the smell, you're targeting the source (superior efficacy compared to alternatives). - For once, you don't have to guess. You can see, that is really satisfying though. Like that's how you know your mouthwash works. (Visible, undeniable proof of effectiveness). # Benefits - swifts them out (odor-causing bacteria) - gunk extraction - whitening maintenance - fresh breath - cleaner mouth - better whitening methods can work - help maintain your white teeth # Features - rinse that interacts with protein - contains hydrogen peroxide # Call to action None used. # Social proof - "people at home are obsessed." – Male 1 (Expert) - "Okay, that is really satisfying though. Like that's how you know your mouthwash works." – Female 4 (Hismile Staff Testimonial) # Point of view - Expert 70% – The primary narrative is driven by a male dentist providing scientific explanations and product information. - Customer 30% – User-generated content style clips show individuals trying the product and reacting to the results. # Storyline - 00:00–00:03 The ad opens with an expert, a male dentist, directly addressing the viewer to establish credibility and introduce the problem of bad breath, framing it as a serious, scientifically explainable issue that goes beyond just 'old food.' - 00:03–00:07 The expert continues, explaining the chemical composition of bad breath as 'gas' and how it forms overnight from protein fermentation, setting the stage for the scientific explanation. - 00:07–00:13 The expert further details the problem by describing the tongue's surface as not smooth but like a 'shag carpet,' which traps proteins, creating a breeding ground for bad bacteria. This visually descriptive explanation makes the scientific problem more relatable and impactful. - 00:13–00:18 He explains that these trapped proteins and bacteria are invisible and undetectable by the individual ('You don't feel them, you don't see them'), building frustration and highlighting the hidden nature of the problem, leading into the need for a solution that can address the unseen. - 00:18–00:25 The narrative progresses to explain the consequence: when bacteria feed on these proteins, they excrete 'sulphur gas' that smells like 'rotten eggs or rotten garlic,' using vivid, unpleasant imagery to emphasize the severity of the problem and the social implications. - 00:25–00:29 The expert reinforces the persistence of the problem by stating that even perfect nighttime brushing won't prevent morning breath, establishing a common pain point and implicitly rejecting conventional solutions, which prepares the audience for a new approach. - 00:29–00:38 He then directly refutes common ineffective solutions: mints and breath sprays, explaining they only 'perfume your mouth' rather than fixing the underlying bacterial issue. This solidifies the problem and further builds anticipation for the true solution. - 00:38–00:43 The expert warns that without removing the protein, bad breath will 'come back every time,' creating a sense of inevitability and urgency for a lasting solution. - 00:43–00:48 The 'breakthrough' solution, Hismile Stain ID Whitening Mouthwash, is introduced. The dentist explains it's a rinse that interacts with protein 'like a magnet,' visually demonstrated with a scientific experiment, directly connecting the product to the previously explained problem and showing its unique mechanism. - 00:48–00:53 He explains that instead of feeding bacteria, the product helps 'swift them out,' directly addressing the cause of bad breath and presenting a clear functional benefit. - 00:53–00:58 The dentist holds up the product, identifying it as "Stain ID Whitening Mouthwash" and highlighting its multiple benefits: "gunk extraction, whitening maintenance, and fresh breath," clearly stating its value proposition. - 00:58–01:05 A male user performs a product demonstration, showing the initial clear rinse turning yellow/brown, visibly demonstrating the "gunk extraction" in action. The expert voiceover acknowledges this might be shocking but reinforces that it's just what was "already in your mouth," confirming the product's effectiveness. - 01:05–01:10 The expert pivots to another benefit, explaining that a cleaner mouth leads to better whitening results, linking the product's primary function (cleaning) to a desirable secondary outcome (whitening). - 01:10–01:13 He mentions the product contains hydrogen peroxide to maintain white teeth, adding another functional feature and boosting credibility with a known whitening ingredient. - 01:13–01:17 The dentist reiterates the core benefit: the product doesn't just mask smell but targets the 'source,' reinforcing its superior efficacy compared to alternatives. - 01:17–01:21 He recommends trying it out, citing that people 'at home are obsessed,' transitioning from expert endorsement to social proof and encouraging viewer action. - 01:21–01:29 Female users perform more product demonstrations, visibly shocked by the results, reinforcing the immediate and observable effectiveness of the product and providing relatable user reactions.

# Ad summary This ad uses cartoon imagery to show how PetLab Co. Probiotic Chews can help dogs with itching and paw licking by improving gut health and controlling yeast production. The ad features a villainized yeast character, heroic probiotic characters, a cartoon dog veterinarian, and a dog scratching. # Brand positioning PetLab Co. positions itself as a provider of probiotic chews aimed at promoting canine gut health to prevent issues like paw licking and itching. The brand adopts a lighthearted and educational approach, utilizing cartoon-style animation to communicate the science behind their product and its benefits. They emphasize the real-world endorsement of their product based on the over 2 million dog owners that have chosen their probiotic chews and that their chews have been clinically shown in a peer-reviewed journal to reach a dog's gut to help with inflammation. # Product The advertised product is a probiotic chew designed for dogs, specifically formulated to address issues like paw licking and itching. The chew works by regulating yeast production from inside the dog's gut. It helps with inflammation and has been shown to reach the dog's gut, as shown in a peer-reviewed journal. The probiotic chew by PetLab Co. is presented as the only option that has been clinically proven to reach the dog's gut and help with inflammation. # Visual style The ad uses cartoon animations with bright color schemes to draw the viewers in. The editing style has smooth transitions and the production quality is polished. # Hooks Spoken: 00:00–00:01 [Mocking voice] I'm yeast. Visual: 00:00–00:07 Extreme close-up of a dog's paw with a cartoon yellow blob that looks like a yeast sitting in the middle of the paw. In the background is a blurred-out tan dog bed with a striped dog toy inside of it. # Funnel stage Middle of funnel (Consideration) # Pain points The ad focuses on dogs suffering from itchy skin, paw licking, and resulting discomfort. # Value propositions - Probiotic chew has been clinically shown to actually reach your dog's gut to help with inflammation. - Over two million owners have chosen PetLab Co. probiotic chew # Benefits - Regulates yeast production - Clinically shown to reach your dog's gut - Helps with inflammation # Features - Probiotic chews # Call to action None used. # Social proof - Over two million owners have chosen PetLab Co. probiotic chew # Point of view - Brand 50% – The ad is delivered by a yeast monster, probiotic chew, veterinarian dog, and scratching dog. - External source 50% – Clinical studies and owner choices are used to validate the product. # Storyline - 00:00–00:07 00:00–00:07 The ad opens with a yellow cartoon yeast blob sitting in the paw of a dog. The yeast introduces itself and claims to be living between the dog's toes and causing them to lick and itch their paws all day. - 00:07–00:16 00:07–00:16 The ad transitions to cartoon probiotics with wings inside a dog's gut. The probiotic states that they regulate the production of yeast in the dog's body and wishes more owners would use them. - 00:17–00:24 00:17–00:24 A cartoon veterinarian dog stands in a lab and states that the balance of bacteria in a dog's gut controls everything from itching habits to yeast production and even mood. - 00:24–00:35 00:24–00:35 A cartoon chew character introduces itself, states that it is the only probiotic chew from PetLab Co. that has been clinically shown in a peer-reviewed journal to reach the dog's gut and help with inflammation. - 00:35–00:42 00:35–00:42 The cartoon dog states that over two million owners have chosen PetLab Co. probiotic chew and it has gone absolutely viral. - 00:43–00:50 00:43–00:50 A cartoon dog scratches its paw and looks sad. The cartoon dog states that if your dog is constantly paw licking and itchy, please do them a favor and try this damn chew.

# Ad summary A short video ad produced by Stripe in collaboration with Shueisha Manga-Art Heritage, highlighting Stripe's payment processing capabilities for enabling secure transactions in over 130 currencies. # Brand positioning Stripe is presented as a cutting-edge financial technology platform. The ad emphasizes Stripe's role in enabling secure transactions and supporting a wide range of currencies, positioning the brand as essential for global commerce. Stripe aligns with values of modernity, security, and global reach. By partnering with Shueisha Manga-Art Heritage, Stripe subtly pushes against traditional finance norms, embracing a more culturally relevant, artistic collaboration to showcase its technology. The brand positioning is functional, focusing on the performance, security, and global capabilities of its platform. # Product The ad promotes Stripe's payment processing platform. Stripe's service enables businesses to securely accept various payment methods in over 130 currencies. The product is for businesses that need to handle international transactions and require secure and reliable payment processing. The collaboration with Shueisha Manga-Art Heritage emphasizes Stripe's ability to facilitate transactions for unique and valuable digital assets. The ad addresses purchase barriers by highlighting the security and global reach of Stripe, conveying that it is a trustworthy solution for handling diverse payment needs. The ad tells viewers that Stripe's platform makes international commerce easy and secure. # Visual style The ad has a clean and modern aesthetic with a polished commercial feel. The editing style is static with no cuts. The gradient background and text overlays are timed to the music. The ad's pacing is slow and consistent. # Hooks Text overlay: 00:00–00:08: stripe / 00:00–00:08: Stripeの導入により、 130以上の通貨で さまざまな決済手段を 安全に提供 / 00:00–00:08: MA / 00:00–00:08: SHUEISHA MANGA-ART HERITAGE Visual: 00:00–00:08: The screen displays a vertical gradient background that shifts between purple, pink, red, and orange. On the left side of the screen, the word "stripe" is displayed in white text, followed by a block of Japanese text. Below the Japanese text, a logo with the letters "MA" is displayed along with the text "SHUEISHA MANGA-ART HERITAGE." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - By implementing stripe, we provide safe and different payment methods with over 130 currencies. # Benefits - Secure transactions - Global reach # Features - Accepting various payment methods - Support for transactions in over 130 currencies # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the official voice of Stripe, delivering product claims and brand messaging. # Storyline - 00:00–00:08 The screen displays the Stripe logo followed by Japanese text. The ad emphasizes Stripe's support for transactions in over 130 currencies. This is to convey Stripe's global reach. The narrative is from the brand's perspective. The tone is informative and authoritative.

# Ad summary This animated ad for Duolingo features a cartoon character on a motorcycle, accompanied by other bikers, to convey the message that learning a new language with Duolingo is easy and accessible to everyone, regardless of their background or perceived limitations. The ad uses simple animation and text overlays in Bengali to highlight the app's features, such as short lessons, real progress, and free access, encouraging viewers to download the app and start learning. # Brand positioning Duolingo is presented as a language-learning platform that challenges the notion that learning a new language is difficult or exclusive. The brand positions itself as accessible to everyone, regardless of their background or perceived limitations. It promotes a sense of empowerment and inclusivity, suggesting that language learning is within reach for all. The brand pushes against the norm of language learning being seen as a daunting task, instead offering a simple and free solution. The brand positioning is both functional, highlighting the app's features, and emotional, promoting a sense of empowerment and inclusivity. # Product Duolingo is a language-learning app that offers short lessons, real progress, and is completely free. The app is designed for anyone who wants to learn a new language, regardless of their background or perceived limitations. The ad highlights the app's features, such as short lessons, real progress, and free access. The USP is that it makes language learning easy and accessible to everyone. The ad addresses the purchase barrier of language learning being seen as a daunting task by offering a simple and free solution. The ad tells the viewer that Duolingo is worth trying because it makes language learning easy, accessible, and free. # Visual style The ad has a simple, cartoonish aesthetic with flat vector graphics and a limited color palette. The editing style is static, with no camera movement or transitions. The production quality is polished, with clean lines and smooth animation. The pacing is slow and consistent, with text overlays appearing in sync with the voiceover. # Hooks Spoken: 00:00–00:03: সবাই বলে, নতুন ভাষা শেখা খুব কঠিন কাজ। Text overlay: 00:00–00:03: সবাই বলে, নতুন ভাষা শেখা খুব কঠিন কাজ। Visual: 00:00–00:03: A cartoon character with graying hair and a red jacket rides a red motorcycle on a road towards a setting sun. Behind him are two other bikers. The background is a gradient of orange and yellow, with hills in the distance. The Duolingo logo is at the top. Text in Bengali is overlaid on the image. # Funnel stage Middle of funnel (Consideration): The ad educates viewers about the app's features and benefits, persuading them with logic and validation. # Pain points The ad addresses the pain point of language learning being seen as a difficult and exclusive task. "সবাই বলে, নতুন ভাষা শেখা খুব কঠিন কাজ।" (Everyone says learning a new language is a difficult task.) # Value propositions - Short lessons: Makes language learning easy and manageable. - Real progress: Provides a sense of accomplishment and motivation. - Completely free: Removes financial barriers to language learning. # Benefits - Makes language learning easy - Accessible to everyone - No permission needed to start # Features - Short lessons - Real progress - Completely free # Call to action ডুয়োলিংগো ডাউনলোড করুন এবং আজই প্র্যাকটিস শুরু করুন। (Download Duolingo and start practicing today.) # Social proof - None used. # Point of view - Brand 90% – The brand's official voice is used to promote the product and its features. - Customer 10% – The ad starts with a general viewpoint, highlighting a common perception. # Storyline - 00:00–00:04 00:00–00:04: The ad starts with the statement that everyone says learning a new language is a difficult task. This is conveyed through text overlay and voiceover in Bengali. The perspective is from a general viewpoint, highlighting a common perception. - 00:04–00:08 00:04–00:08: The ad continues by stating that it is out of reach for people like us. This is conveyed through text overlay and voiceover in Bengali. The perspective is from a general viewpoint, highlighting a common perception. - 00:08–00:11 00:08–00:11: The ad challenges this notion by stating that the speaker does not believe in limitations. This is conveyed through text overlay and voiceover in Bengali. The perspective shifts to a more personal one, challenging the previous statement. - 00:12–00:14 00:12–00:14: The ad introduces Duolingo as a simple solution. This is conveyed through text overlay and voiceover in Bengali. The perspective shifts to the brand's viewpoint, introducing the product as a solution. - 00:15–00:20 00:15–00:20: The ad highlights the app's features, such as short lessons, real progress, and free access. This is conveyed through text overlay and voiceover in Bengali. The perspective is from the brand's viewpoint, highlighting the product's features. - 00:20–00:23 00:20–00:23: The ad states that no permission is needed to start. This is conveyed through text overlay and voiceover in Bengali. The perspective is from the brand's viewpoint, encouraging viewers to start learning. - 00:24–00:29 00:24–00:29: The ad invites those who feel excluded to join. This is conveyed through text overlay and voiceover in Bengali. The perspective is from the brand's viewpoint, inviting viewers to join the community. - 00:30–00:34 00:30–00:34: The ad ends with a call to action to download Duolingo and start practicing today. This is conveyed through text overlay and voiceover in Bengali. The perspective is from the brand's viewpoint, encouraging viewers to take action.

# Ad summary This ad highlights Disruptive Advertising's marketing philosophy and showcases its commitment to authenticity, breakthrough results, and client empowerment. # Brand positioning Disruptive Advertising positions itself as a marketing agency that values authenticity and focuses on delivering breakthrough results. The brand prioritizes helping clients focus on their core competencies by taking over their marketing needs. By using simple typography, it conveys efficiency and transparency, aiming to connect with businesses looking for a no-nonsense, results-oriented marketing partner. # Product Disruptive Advertising offers marketing solutions tailored to enable businesses to achieve breakthrough results. The ad highlights a focus on allowing clients to concentrate on what they do best, implying that Disruptive Advertising handles the complexities of marketing. There are no explicit product details but the company's value proposition centers around delivering significant improvements and freeing up clients to focus on their core business activities. # Visual style The ad utilizes a clean, minimalist aesthetic with a limited color palette (gray, white, and red) to emphasize key messages. It features sequentially appearing text overlays and simple geometric shapes. The editing is straightforward, with static shots and direct transitions between messages, lending a professional and uncluttered feel. # Hooks Text overlay: 00:00–00:02 We believe / 00:01–00:02 in / 00:02–00:02 of Visual: 00:00–00:02 A dark gray screen displays the text 'We believe' followed by 'in' and 'of' in a plain white font. The background is uniform, and the lighting is flat, focusing attention solely on the text. # Funnel stage Top of funnel (Awareness) # Pain points Businesses struggle to balance marketing efforts with their primary operations, diluting focus and resources. # Value propositions - Delivering breakthrough results so you can focus on what you do best: Disruptive Advertising allows businesses to concentrate on their core competencies by handling their marketing needs. # Benefits - Focus on what you do best - Experience Marketing like Never Before # Features - Authenticity - Delivering breakthrough results # Call to action Let's Talk # Social proof - None used. # Point of view - Brand 100% – The ad presents a direct message from Disruptive Advertising, outlining their values and service offering. # Storyline - 00:00–00:02 00:00–00:02 The words 'We believe in' are displayed on a gray background. - 00:02–00:03 00:02–00:03 The word 'Authenticity' appears in red. - 00:03–00:07 00:03–00:07 The phrase 'and only work with brands WE BELIEVE in' is presented. The words 'WE BELIEVE' are in red, with a graphical element replacing the 'I' in 'IN'. - 00:07–00:10 00:07–00:10 The phrase 'Delivering breakthrough results, so you can focus on what you do best' is displayed. The words 'breakthrough results' are in red. - 00:10–00:13 00:10–00:13 The company logo is shown with the tagline 'Experience Marketing like Never Before' and a red 'Let's Talk' button.

# Ad summary This ad promotes the Lenslist Challenge, encouraging users to participate for a chance to win monthly rewards. The ad features a 3D animated globe with various characters and text overlays highlighting the challenge and its potential benefits. # Brand positioning Lenslist is presented as a platform that hosts creative challenges and offers opportunities for users to win monthly rewards. The brand is positioned as a hub for creative expression and engagement, aligning with a fun, interactive, and rewarding experience. It encourages users to participate in challenges, fostering a sense of community and competition. The brand's positioning is functional, focusing on the platform's features and the tangible rewards users can gain. # Product The Lenslist Challenge is a platform-based competition where users can participate in various creative tasks for a chance to win monthly rewards. The challenge is designed for individuals who enjoy creative expression and are motivated by the opportunity to gain recognition and prizes. The ad highlights the platform's interactive nature and the potential for users to showcase their skills and compete with others. The challenge addresses the purchase barrier by offering a free and accessible way for users to engage with the platform and potentially win rewards, making it an attractive option for those seeking creative outlets and opportunities for recognition. # Visual style The ad has a polished, high-end production quality with vibrant 3D animations. The editing style features static shots with smooth transitions, creating a clean and professional look. The visual motif includes a recurring animated globe, symbolizing the global reach and diverse nature of the Lenslist Challenge. The pacing is consistent, maintaining a steady rhythm throughout the ad. The cuts and text overlays are timed to the music beats, enhancing the overall audio-visual sync. # Hooks Spoken: 00:00–00:02: [Upbeat music] Disappointed Text overlay: 00:00–00:06: Answer the call Visual: 00:00–00:03: A 3D animated globe floats against a dark background with colorful confetti and floating shapes. A small figure in a white lab coat stands on top of the globe next to a koala. Pink hearts float around the globe. The camera is stationary, providing a clear view of the animation. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a lack of creative outlets and opportunities for recognition. The visual of the globe transforming suggests a need for diverse and engaging activities. # Value propositions - Participate in creative challenges for a chance to win monthly rewards. # Benefits - Win monthly rewards # Features - Creative challenges - Monthly rewards # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, using scripted lines and product claims to promote the Lenslist Challenge. # Storyline - 00:00–00:03 The ad opens with a 3D animated globe surrounded by confetti and floating elements. - 00:00–00:06 Text overlay appears, prompting viewers to "Answer the call" and "Accept the challenge," setting the stage for participation. - 00:06–00:11 The globe transforms to show different characters and elements, highlighting the diversity and fun of the challenge. - 00:07–00:11 Text overlay appears, stating "Win monthly rewards," emphasizing the potential benefits of participating. - 00:11–00:17 The ad concludes with the Lenslist logo and a call to action, reinforcing the brand and encouraging viewers to learn more.

# Ad summary This ad promotes GoDaddy Airo, an AI tool that helps users build their business. The ad uses a retro computer aesthetic to convey that GoDaddy is not your daddy's GoDaddy, and that they can help you build your business your way. # Brand positioning GoDaddy is presented as a modern, AI-powered solution for building a business. The brand aims to occupy the space of a helpful tool that gets out of the user's way, allowing them to build their business their way. The ad pushes against the perception of GoDaddy as an old-fashioned, outdated company, and aligns with values of innovation, ease of use, and user empowerment. The brand positioning is both functional (AI-powered tools) and emotional (confidence, empowerment). # Product GoDaddy Airo is an AI tool designed to help users build their business. It provides assistance with creating logos, websites, and social media content. The product is for anyone looking to start or grow their business, particularly those who want a tool that is easy to use and gets out of their way. The ad highlights that GoDaddy Airo provides a dash of confidence and helps users build their business their way. It addresses the purchase barrier of thinking GoDaddy is outdated by positioning Airo as a modern, AI-powered solution. # Visual style The ad has a retro, pixelated aesthetic with a modern twist. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of polished commercial and UGC feel. The pacing is consistent throughout the ad. The cuts and text are timed to the music beats and voiceover lines. # Hooks Spoken: Male 1: Not your daddy's GoDaddy. / Male 1: Yeah, we said it. Text overlay: Not your daddy's GoDaddy. / Yeah, we said it. Visual: 00:00–00:02: The GoDaddy logo appears in a white rectangle with a black border, set against a white background with a black grid pattern. A cartoon character with orange hair and green glasses pops up from behind the rectangle. / 00:02–00:05: The cartoon character stands next to a retro computer screen with the words "Dialing Progress" at the top. The screen displays a globe and a computer icon. A speech bubble appears above the character with the text "Not your daddy's GoDaddy. Yeah, we said it." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of thinking GoDaddy is outdated or not relevant to modern business needs. The phrase "Not your daddy's GoDaddy" directly challenges this perception. # Value propositions - AI that actually helps - Build your business your way # Benefits - Helps you build your business - Provides a dash of confidence - Gets you and gets out of your way # Features - AI-powered tools - Logo creation - Website building - Social media content creation # Call to action Get started at GoDaddy.com/Airo # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the official voice of the brand, using scripted lines and product claims. # Storyline - 00:02–00:04 The ad opens with the GoDaddy logo and the phrase "Not your daddy's GoDaddy," setting the tone for a modern, updated brand. - 00:06–00:11 The ad acknowledges GoDaddy's past as being all domains and other stuff, but emphasizes that now they help you build it your way, showing a shift in focus and capabilities. - 00:11–00:15 The ad highlights that GoDaddy Airo is for your business, your side hustle, and your moment, conveying its versatility and relevance to various entrepreneurial endeavors. - 00:15–00:18 The ad introduces GoDaddy Airo as AI that actually helps, emphasizing its practical value and effectiveness. - 00:18–00:20 The ad lists the services Airo provides: logo, website, and social media, showcasing its comprehensive support for building a brand. - 00:20–00:22 The ad states that Airo provides a dash of confidence, highlighting the emotional benefit of using the tool. - 00:23–00:26 The ad emphasizes that Airo is a tool that gets you and gets out of your way, reinforcing its ease of use and efficiency. - 00:26–00:32 The ad reiterates that it's not your daddy's GoDaddy, but assures that your daddy will be proud, addressing potential concerns about the brand's evolution.

# Ad summary This ad uses an animated cartoon style to promote Native Pet Gutwell Clean Breath. A narrator introduces different probiotic and postbiotic blends to address the causes of bad breath in dogs. # Brand positioning Native Pet is presented as a solution-oriented pet health brand, specifically focusing on digestive health with products that address the root cause of bad breath in dogs by improving gut health through their Gutwell Clean Breath product. The brand is positioned as innovative, utilizing ingredients like brown algae, zinc, prebiotics, probiotics, and postbiotics. The ad uses cartoon animation and approachable characters to position itself as friendly and trustworthy, differentiating itself by focusing on gut-mouth axis. # Product Native Pet Gutwell Clean Breath is a daily care supplement for dogs with bad breath. It is presented as a blend of brown algae, zinc, prebiotics, probiotics, and postbiotics in the form of a powder, to be mixed into food. The product targets the root causes of bad breath by improving gut health. The unique selling proposition is the product addresses the gut-mouth axis to eliminate bad breath, unlike traditional products that only mask the smell. The product is for dog owners looking for long-term freshness. # Visual style The ad features a bright and colorful cartoon animation style with clean character design. The video uses quick cuts and transitions to maintain a fast pace, syncing with the music and voiceover for emphasis. The initial bathroom scene is dark and grimy, but the overall aesthetic has a clean, commercial feel, aimed at appealing to pet owners on social media. # Hooks Spoken: I'm your dog's bad breath. Text overlay: The horrifying truth about your dogs bad breath! / I'm your dogs bad breath! Visual: 00:00–00:02: An animated green slime monster floats and bounces in a dirty bathroom that has green walls and floor. A sickly looking dog is lying near a toilet in the lower right corner of the shot. The monster has discolored, irregularly spaced teeth, and small, vacant eyes. The camera is stationary at eye level. Above the monster, a light bulb hangs over a wall mirror. # Funnel stage Middle of funnel (Consideration) # Pain points Dog owners are frustrated with bad breath solutions that don't work, and don't address the root cause of the problem. # Value propositions - Gutwell Clean Breath offers a complete solution by focusing on the gut-mouth axis - Addresses root cause of bad breath, unlike traditional approaches # Benefits - Eliminates the root cause of bad breath - Fresh breath - Healthy gut # Features - Brown algae - Zinc - Prebiotics - Probiotics - Postbiotics # Call to action Shop GutWell Clean Breath at nativepet.com # Social proof - Thousands of dog owners already stopped losing time! # Point of view - Brand 100% – The ad is told entirely from the brand’s perspective, using animated characters and a narrator to promote the benefits of its product. # Storyline - 00:00–00:09 A green, slimy monster appears in a dirty bathroom setting with a dog lying down near a toilet. The monster explains that he is a dog's bad breath and resides in the gums and blood, damaging vital organs while the owner scratches their ears, unaware of the harm. - 00:09–00:18 The monster says that dental chews, mint sprays, and brushing cannot touch it. This emphasizes that traditional solutions are ineffective against the deeper issue of bad breath. - 00:19–00:27 A burst of light destroys the bathroom as a young girl appears who announces she is Brown Algae and eliminates the biofilms that the bad breath monster was hiding behind, demonstrating a more effective solution. - 00:27–00:36 Inside a mouth, a character called the Probiotic Blend appears with a group of blue characters. The Probiotic Blend says they don't kill bacteria, but replace them. - 00:36–00:46 Inside a gut, a character called the Postbiotic Blend extinguishes fire with a hose, saying that it goes to the source and ends bad breath. - 00:46–00:57 A carton animation of Gutwell Clean Breath appears with a smiling dog treat that introduces the Native Pet Gutwell Clean Breath product. The Brown Algae character, Probiotic Blend character, and Postbiotic Blend character show up on the product bag. These characters explain that the Native Pet Gutwell Clean Breath will fix the gut-mouth axis. - 00:57–01:04 The Gutwell Clean Breath product carton explains that thousands of dog owners have already stopped losing time by switching to the Gutwell Clean Breath product. The brown algae carton says that "now you do!" - 01:04–01:08 An image of a smiling man and dog is shown with the words "Shop Gutwell Clean Breath at nativepet.com".

# Ad summary This ad promotes Medik8's Vitamin A serum, highlighting its benefits for skin rejuvenation and visible results in 7 days. It uses a minimalist approach with text overlays on a gradient background to convey key information and drive viewers to discover the product. # Brand positioning Medik8 positions itself as a results-oriented skincare brand focused on visible improvements, as highlighted by the claim of seeing "VISIBLE RESULTS IN 7 DAYS." The brand's minimalist aesthetic, featuring simple text against a gradient background, reflects a functional approach that prioritizes efficacy and clinical validation. This strategy suggests Medik8 aims to appeal to consumers who value scientific backing and proven outcomes over flashy branding or emotional appeals. # Product The advertised product is Medik8's Vitamin A serum. The ad emphasizes the product's functional benefits. The ad implies that the product is for individuals seeking visible results in a short time frame of 7 days. The Vitamin A serum targets skin rejuvenation by smoothing the skin and reducing the appearance of fine lines and wrinkles. The ad directly addresses the barrier of skepticism regarding skincare effectiveness by promising "VISIBLE RESULTS IN 7 DAYS," which is "proven via independent clinical study conducted over 4 weeks on 32 participants." # Visual style The ad features a minimalist aesthetic with a focus on clarity and direct messaging. The editing is simple, with static shots and clear text overlays. The production quality is clean and polished, supporting a professional tone. The pacing is quick. There is use of animated text, where the words are revealed as the video progresses. # Hooks Text overlay: 00:00–00:01 / Medik8 / 00:00–00:01 / DON'T Visual: 00:00–00:01: The screen displays “Medik8” in a serif font at the top, followed by “DON’T” in a sans-serif font in the middle. A gradient background transitions from light gray at the top to darker gray at the bottom. At the very bottom, small text reads “*Proven via independent clinical study conducted over 4 weeks on 32 participants.” # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is a lack of trust in skincare efficacy and the desire for quick, visible results. "VISIBLE RESULTS IN 7 DAYS" aims to combat skepticism and show how the product works in a short time frame. # Value propositions - Visible results in a short time frame - Clinically proven by independent study # Benefits - VISIBLE RESULTS IN 7 DAYS* # Features - Vitamin A # Call to action DISCOVER NOW # Social proof - “*Proven via independent clinical study conducted over 4 weeks on 32 participants.” # Point of view - Brand 100% – The brand voice delivers key product information, benefits, and a clear call to action through text overlays. # Storyline - 00:00–00:01 The ad opens with the brand name Medik8. - 00:01–00:02 The text overlay "DON'T MISS" appears, creating a sense of urgency and immediately grabbing the viewer's attention. - 00:02–00:03 The ad highlights the product by stating "Vitamin A" to directly promote what the serum includes. - 00:03–00:05 The ad provides a claim of "VISIBLE RESULTS IN 7 DAYS*", showcasing the product's effectiveness and quick turnaround. - 00:05–00:07 The ad ends with "DISCOVER NOW," a clear and actionable call to action, encouraging immediate engagement.

# Ad summary This video ad features a female creator who shares her personal struggle with chronic joint pain, initially managed with daily pain pills. She explains the scientific reason for joint pain (cartilage wear, lack of collagen, Vitamin C, and hyaluronic acid) and highlights how most pain relievers only mask symptoms. She then details her search for a product that addresses these root causes, leading her to “obvi. Collagen Peptides.” The ad showcases the product's key ingredients (5 collagen types, Type II for cartilage, Vitamin C, hyaluronic acid), ease of use (dissolves completely, no taste in coffee), and positive results over time (less pain pill use, no wincing when walking upstairs). The ad concludes by contrasting pain management with joint support and promotes Obvi with a link and a 99-day guarantee. # Brand positioning Obvi. is presented in the ad as an innovative and effective solution provider in the health and wellness market, specifically targeting joint health. The brand aims to occupy a space in the consumer's mind as the “obvious choice” for internal joint support, challenging the norm of merely managing pain with temporary solutions. It promotes values of proactive health, informed choice, and long-term well-being. The brand implicitly pushes against the common behavior of relying solely on pain relievers by educating consumers on the root causes of joint discomfort. Its positioning is functional, emphasizing specific ingredients and their roles in rebuilding cartilage, but also emotional, by offering relief from chronic pain and enabling a more active, comfortable life. The ad implies the brand stands out by offering a comprehensive solution that many competitors lack. # Product The featured product is “obvi. Collagen Peptides,” an unflavored powdered supplement designed to support joint health from the inside out. It is specifically for individuals experiencing joint pain, particularly those who rely on daily pain pills to manage discomfort and are looking for a more foundational solution to address cartilage wear and improve joint lubrication. The product works by providing essential components that the body needs for healthy joints. Explicitly stated product details include: “5 Types of Collagen” (including “Type II for cartilage”), fortified with “Hyaluronic Acid, Biotin, & Vitamin C,” and contains “20g Collagen Per Serv.” The USPs highlighted are its comprehensive ingredient profile that addresses multiple aspects of joint health, the inclusion of “Vitamin C” which is “required” for cartilage building, “Hyaluronic acid” which “keeps your joints lubricated,” “no fillers,” “no nonsense,” and its complete dissolvability with “no taste” when mixed into beverages like coffee. Use occasions shown include mixing it into coffee or a drink, and the outcome of being able to walk upstairs without wincing, suggesting improved mobility for daily activities. The ad directly addresses the purchase barrier of ineffective pain management by offering a solution that supports joints, rather than just managing pain. # Visual style The ad features a hybrid visual style, blending scrappy, UGC-feel home video with more polished, illustrative animations and product shots. The editing style is characterized by quick cuts between different scenes, generally less than 2-3 seconds per shot, creating a fast-paced rhythm. There are some jump cuts, especially during the product demonstration sequences (e.g., stirring coffee). The production quality feels intentional, aiming for an authentic, relatable "real person" testimonial while also incorporating professional-grade 3D animations for educational content. There are visual motifs like close-ups on body parts (knees, hands, back) to highlight pain points and benefits, and repeated shots of the creator in everyday settings. Pacing is generally consistent and quick, shifting slightly to a more explanatory, slower pace during the animated educational segments. Audio-visual sync is strong, with cuts and text overlays precisely timed to the voiceover, enhancing clarity and impact. # Hooks Spoken: If you take pain pills for your joints every morning, / you need to hear this. Text overlay: If you / take pain pills / for your / joints every morning / you need / to hear this / If you take pain pills for your joints every morning, you need to hear this. Visual: Medium shot of a blonde woman (Female 1) in a light pink hooded sweatshirt in a home kitchen. She holds several white pills in her left palm and lifts one to her mouth with her right hand, while holding a clear glass of water. Her expression is slightly focused/concerned. The kitchen background is bright with white cabinets and a light-colored countertop. A white and multi-colored pill organizer is on the counter to her right. Camera is stationary, tripod-style, third-person POV. Lighting is bright, natural-looking. / Close-up, slightly overhead shot of a pale hand holding a handful of various cream, light brown, and green capsules. The background is a dark bowl filled with red and yellow apples on a light countertop. Camera is stationary, third-person POV. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is chronic joint pain and the frustration of relying on temporary solutions like pain pills, which only “manage the pain” without addressing the underlying cause. "Every morning my knees hurt. Every time I walked up stairs. Every time I stood up too fast." – Visualizes the specific physical pain and limitations. "You might be stuck in a cycle... I was taking them almost every day... Until it came back." – Describes the cyclical, unending nature of the pain and the dependence on medication. "I thought my joints were just bad. I thought it was just age." – Captures the feeling of resignation and misunderstanding about the cause of the pain. # Value propositions - You might be stuck in a cycle. And there might be a better way. - Pain pills don't support your joints. They manage the pain... But nothing is changing underneath. - Cartilage is mostly collagen. And after 30, your body makes less... - Your body can't build cartilage without it. It's required. - That's what keeps your joints lubricated. Without it, they're stiff. - Everything my joints actually need. - Most supplements didn't have it. They all cut the same corners. - It dissolves completely. No taste. I just put it in my coffee. - 99 day guarantee. If it doesn't work, you get your money back. # Benefits - Support your joints - Not reaching for the pain pills as much - Could walk up stairs without wincing - Not going through a bottle a month anymore - Supporting my joints instead of just managing the discomfort - Feel the difference # Features - 5 Types of Collagen - Type II for cartilage - Vitamin C built in - Hyaluronic acid - No fillers - No nonsense - dissolves completely - No taste - 20g Collagen Per Serv # Call to action Link's below # Social proof - "6 weeks in, I noticed I wasn't reaching for the pain pills as much." – Female 1 (Creator/Customer) - "By month three, I could walk up stairs without wincing." – Female 1 (Creator/Customer) - "I still have pain relievers in my kitchen. But I'm not going through a bottle a month anymore." – Female 1 (Creator/Customer) - "For the first time, I'm supporting my joints instead of just managing the discomfort." – Female 1 (Creator/Customer) - "They even have a 99 day guarantee. If it doesn't work, you get your money back. But I think you'll feel the difference." – Female 1 (Creator/Customer) # Point of view - Customer 90% – The ad is primarily told from the perspective of a user sharing her personal experience and journey with joint pain and the product. - Brand 10% – The animated scientific explanations and direct product feature highlights represent the brand's voice and information. # Storyline - 00:00–00:02 A woman is in a kitchen, holding a handful of white pills, about to take one with water, as text overlays pose a question. The intention is to immediately connect with viewers who take daily pain medication for joint issues, establishing a relatable problem. The perspective is the creator's, sharing her past routine, conveyed by her direct interaction with the pills and the spoken narrative. The tone is concerned and introspective. This sets the stage for the problem the ad will address. - 00:02–00:03 A hand holds a palm full of various colored capsules over a bowl of apples, while the voiceover emphasizes the importance of the upcoming information. This quickly transitions from the personal problem to a broader call to attention, signaling that a solution or critical information is coming. The perspective shifts to an illustrative shot, guided by the voiceover's urgency. - 00:03–00:05 The woman opens the compartments of a weekly pill organizer, showing various pills inside, with text overlays suggesting a habitual cycle. This visually reinforces the idea of being “stuck in a cycle” of daily pain pill use, further deepening the problem statement. The perspective is intimate, showing her routine, and the tone is reflective, highlighting the repetitive nature of her pain management. - 00:05–00:06 A hand sweeps away a pile of pills (capsules and dark pills) on a counter, as the voiceover suggests a “better way.” This visually signifies moving past the old method of pain management, representing a shift in mindset and a promise of improvement. The perspective is hands-on and decisive, indicating a change. - 00:06–00:07 The woman opens a pantry door, revealing a well-organized interior with shelves of items, while inviting the viewer to check their own cabinet. This establishes a shared experience and builds relatability by encouraging viewers to confront their own pain reliever habits. The perspective is inviting and conversational, directly engaging the viewer. - 00:07–00:09 A close-up shot inside the cabinet shows various supplement bottles, blurred, as the voiceover asks about the number of pain reliever bottles. This directly prompts self-reflection and makes the problem tangible by asking viewers to quantify their reliance on temporary solutions. The perspective is observational, guiding the viewer's focus. - 00:09–00:10 The woman stands in her kitchen, arms out, looking around, as she states she “had 3” bottles. This provides a specific example, reinforcing the relatability of the problem she previously described. Her body language suggests a past burden or realization. - 00:10–00:12 The woman points to different locations as the voiceover lists where her pain relievers were. This elaborates on the pervasiveness of her pain, showing how she needed pills readily available in multiple areas of her life, highlighting the constant nature of her discomfort. - 00:12–00:15 The woman takes a pill and drinks water in a close-up, followed by another close-up of her face. She explains she was taking them “almost every day.” This personalizes the struggle, showing the daily routine of managing pain and conveying the significant impact it had on her life. The perspective is intimate and raw, showing her daily reality. - 00:15–00:16 A close-up of a person's hands rubbing their knee outside. This visually represents the specific joint pain she experienced, connecting her verbal account to a physical manifestation. The context of “Every morning my knees hurt” makes it relatable to many. - 00:16–00:17 A first-person POV shot of feet walking up worn stairs. This further illustrates the daily struggles caused by her joint pain, showing a common activity that became difficult. The first-person perspective helps the viewer empathize directly. - 00:17–00:19 A close-up of a person's bare leg and foot, with hands rubbing the shin/ankle area while bending over. This provides another example of a common movement causing pain, reinforcing the widespread impact of her joint discomfort. The shot's focus on the act of rubbing conveys an immediate response to pain. - 00:19–00:20 The woman takes a pill and drinks water in her kitchen, explaining that the pain “went away.” This visually demonstrates the temporary relief offered by pain pills, setting up the cyclical nature of the problem. - 00:20–00:22 The woman lies in bed, looking tired and frustrated, as the voiceover states the pain “came back” and she took “another pill.” This emphasizes the temporary nature of pain relief and the unending cycle of discomfort. Her expression conveys weariness. - 00:22–00:23 A close-up of a hand placing a few capsules next to a glass of water, illustrating the continued cycle of pain management. - 00:23–00:24 The woman is shown from behind, in a brown hoodie, rubbing her lower back, as the voiceover expresses regret about not knowing sooner. This introduces a turning point, signaling that she discovered new information that could have changed her approach. The rubbing gesture visually conveys ongoing discomfort despite pain management. - 00:24–00:26 A hand holds a bottle of white capsules, tilted to show the pills inside, as the voiceover explains pain pills “don't support your joints.” This explicitly states the core problem with conventional pain relief and sets up the need for a different solution. The product shot subtly introduces a contrast to traditional pain relievers. - 00:26–00:27 The woman is in athletic wear, posing with her hands on her hips, while the voiceover says pain pills “manage the pain.” This reinforces the distinction between managing pain and supporting joints, continuing the educational aspect of the ad. Her posture, though active, still has a slightly posed feel. - 00:27–00:29 The woman sits on the edge of a bed, touching her knee and thigh, as the voiceover notes that “discomfort goes away.” This shows the immediate, albeit temporary, effect of pain relievers on discomfort. - 00:29–00:31 A close-up of a person's leg and foot, with a hand rubbing the ankle, as the voiceover reveals “nothing is changing underneath.” This directly challenges the efficacy of pain management, implying a deeper, unaddressed issue. The close-up emphasizes the physical lack of change. - 00:31–00:32 A close-up of a person's bare leg and foot, with a hand rubbing the shin/calf, explaining “your joints hurt because” of cartilage wear. This transitions into the scientific explanation, providing the root cause of the problem. - 00:32–00:33 An animated 3D model of a joint shows outer layers degrading, illustrating cartilage “wearing down.” This visualizes the problem at a microscopic level, making the scientific explanation clear and impactful. The animation adds a layer of authority. - 00:33–00:34 The animated 3D model of a joint changes to show a network of fibers within, with the voiceover explaining “cartilage is mostly collagen.” This further educates the viewer on the composition of healthy joints, linking the problem to a specific nutrient deficiency. - 00:34–00:37 The woman sits in a chair, rubbing her forehead, looking tired, as the voiceover explains that after 30, the body produces less collagen. This highlights the natural progression of the problem with age, increasing relatability for a wider adult audience. Her expression conveys understanding and past frustration. - 00:37–00:39 The woman sits on a couch, rubbing her lower back, with text stating her cartilage “wears down” and “it hurts.” This reiterates the consequence of declining collagen production, directly linking the scientific explanation back to personal pain. - 00:39–00:41 The woman stretches her arms above her head, looking a bit pained, in a kitchen setting, as the voiceover emphasizes that she was “just managing the discomfort.” This connects her previous actions (stretching, taking pills) to the broader understanding that she was not addressing the underlying issue. - 00:41–00:43 The woman stretches her arms in bed, seemingly with effort, stating she was “just managing the discomfort.” This further reinforces the idea of temporary solutions vs. actual support, showing the impact of her pain even in simple movements. - 00:43–00:45 A close-up of a hand grasping a thigh, with text suggesting a deeper look into “what your joints actually need.” This marks another shift, moving from problem identification to the essential solution. The close-up draws attention to the body. - 00:45–00:46 An animated 3D model of a joint with glowing orange light indicates “Type II collagen.” This introduces the specific type of collagen needed, adding scientific precision to the solution. - 00:46–00:48 An animated microscopic view of cells with yellow particles, explaining Type II collagen is “found in cartilage.” This visualizes the specific ingredient's role and importance in joint health. - 00:48–00:50 A small bowl of various pills on a white surface with flowers, as the voiceover claims “Most collagen supplements don't even have it.” This establishes a competitive differentiator for the product to be introduced, implying other supplements are inadequate. - 00:50–00:51 A spilled bottle of capsules on a kitchen counter reinforces the previous statement, showing how common it is for supplements to lack key ingredients. The visual clutter suggests the ineffectiveness of many options. - 00:51–00:52 An animated microscopic view of shimmering golden spheres, labeled “Vitamin C.” This introduces another crucial ingredient for cartilage building. - 00:52–00:53 The animation continues, with golden spheres and a fleshy, organic shape, explaining Vitamin C is “required” for cartilage building. This highlights its essential role. - 00:53–00:55 An animated microscopic view of blue bubbles, labeled “Hyaluronic acid.” This introduces the third key ingredient for joint lubrication. - 00:55–00:57 The animated joint model returns, with a blue liquid flowing into it, showing “Hyaluronic acid” lubricating the joint. This visually demonstrates the function of this ingredient. - 00:57–00:58 A woman sits on a bed, stretching her foot, implying stiffness, as the voiceover states, “without it, they're stiff.” This connects the lack of hyaluronic acid to a common symptom of joint pain, reinforcing the need for the ingredient. - 00:58–01:00 A woman rubs her knee, saying she'd been “managing the pain for years.” This summarizes her past struggle, emphasizing the long duration of her discomfort and reinforcing the problem before introducing the solution. - 01:00–01:01 A woman sits on a couch, rubbing her shin/ankle, highlighting she was “not supporting my joints.” This clearly articulates the distinction between pain management and joint support. - 01:01–01:03 The woman's face in a close-up, looking thoughtful and slightly sad, as she recounts the pain “kept coming back.” This uses emotional appeal, showing the weariness and frustration of chronic pain. - 01:03–01:04 A close-up of a woman's hands, expressing that she thought her “joints were just bad.” This conveys a sense of resignation and the misattribution of the cause of her pain. - 01:04–01:06 The woman looks at herself in a bathroom mirror, touching her hair, stating she thought “it was just age.” This further emphasizes the common misconceptions about joint pain, setting up the “aha!” moment. - 01:06–01:07 A scoop of pink powder (Obvi) is added to a shaker bottle, with text stating “Then I learned about collagen.” This marks the pivotal discovery that led her to the solution. The product is subtly introduced here. - 01:07–01:09 A close-up of a spoon stirring a dark liquid with a white substance, as she learned “what joints actually need.” This implies an enlightened understanding of joint health. - 01:09–01:10 The woman sips from a glass, looking satisfied, realizing “there was another way.” This conveys hope and the discovery of an alternative. - 01:10–01:12 The woman walks out of a store, sipping a drink, stating she “went looking.” This shows her active search for the right product. - 01:12–01:14 The woman walks through a grocery store aisle, looking at her phone, detailing her specific ingredient needs. This highlights her informed search and the criteria she used to find an effective product. - 01:14–01:16 A wide shot of a health food store aisle, full of supplements, as she lists more required ingredients. This visually represents the overwhelming number of options and the difficulty of finding the right combination. - 01:16–01:17 A blurry shot of a store shelf with various products, as she lists hyaluronic acid as another need. This continues to build the specific requirements for an effective joint supplement. - 01:17–01:18 The woman in a store aisle, examining a product, saying she needed “Everything my joints actually need.” This summarizes her comprehensive search criteria. - 01:18–01:20 A blurred shot of supplement shelves, stating “Most supplements didn't have it” and “They all cut the same corners.” This reinforces the competitive landscape and the perceived inadequacy of other products. - 01:20–01:21 A woman looks at products on a shelf, further illustrating the general market's shortcomings. - 01:21–01:22 A close-up of the “obvi. Collagen Peptides” tub on a kitchen counter, stating “Then I found Obvi.” This is the direct product reveal, positioned as the solution to her detailed search. - 01:22–01:23 The obvi. tub is shown, highlighting “5 collagen types.” This immediately begins to list the product's features. - 01:23–01:25 A woman holds the obvi. tub, showcasing “Including Type II for cartilage.” This connects the product directly to the earlier scientific explanation. - 01:25–01:26 A close-up of the obvi. tub, highlighting “Vitamin C included.” This continues to list key ingredients. - 01:26–01:27 A close-up of the obvi. tub, highlighting “Hyaluronic acid.” This completes the list of crucial ingredients previously identified. - 01:27–01:28 The obvi. tub next to a glass of water with lemon, stating “No fillers.” This emphasizes the product's purity and quality. - 01:28–01:29 The obvi. tub, with a woman scooping powder into it, stating “It dissolves completely.” This highlights a user-friendly feature. - 01:29–01:31 A close-up of coffee being stirred in a mug, stating “No taste” and “I just put it in my coffee.” This emphasizes the ease of integration into daily routines and addresses a common concern about powdered supplements. - 01:31–01:33 The woman in her kitchen, holding a mug, smiling, stating “6 weeks in, I noticed I wasn't” reaching for pain pills. This begins the testimonial of results, showing positive change over time. Her smile conveys relief. - 01:33–01:35 The woman sitting at a dining table, sipping from a mug, concluding she wasn't reaching for “the pain pills as much.” This reiterates the positive impact on her daily reliance on medication. - 01:35–01:37 The woman sipping from a glass at her kitchen counter, stating “By month three, I could walk up stairs without wincing.” This highlights a significant improvement in mobility and quality of life. - 01:37–01:39 The woman in a pink dress, walking up stairs confidently. This visually demonstrates the regained mobility and freedom from pain, contrasting with earlier struggles. - 01:39–01:41 A kitchen cabinet with bottles, with the voiceover stating she “still have pain relievers in my kitchen.” This adds credibility, showing she still has them but doesn't need them as much, rather than claiming a complete absence. - 01:41–01:43 The woman arranges bottles on a counter, stating she's “not going through a bottle a month anymore.” This quantifies the reduction in pain reliever use, providing tangible evidence of the product's effectiveness. - 01:43–01:45 The woman on the floor, playing with two dogs, laughing, stating “For the first time, I'm supporting my joints instead of” managing discomfort. This visually shows her newfound freedom and enjoyment of life, directly linking it to joint support. - 01:45–01:47 The woman stands in an office, smiling and stretching her arms, concluding she's “just managing the discomfort.” This reiterates the core message of proactive joint support versus temporary pain relief. - 01:47–01:49 A black and white close-up of hands filling a pill organizer, then sweeping pills away. This visually contrasts the old routine with the new solution, reinforcing the idea of moving on from pain pills. The black and white filter signifies the past. - 01:49–01:51 A scoop of pink powder being added to a container, with text “Support your joints from the inside.” This visually represents the product and its internal action, reinforcing the core benefit. - 01:51–01:53 The obvi. tub outdoors, with “Link's below” and a guarantee mention. This is a call to action and a trust signal. - 01:53–01:55 A woman holds the obvi. tub, stating the “99 day guarantee.” This emphasizes the risk-free aspect of trying the product. - 01:55–01:57 The obvi. tub on a countertop with water, repeating the guarantee and promise. This reinforces the trust and confidence in the product. - 01:57–01:58 The obvi. tub outdoors, predicting the user “will feel the difference.” This is a confident closing statement. - 01:58–02:00 The woman sips from a drink in bed, smiling. This shows the positive emotional outcome of using the product. - 02:00–02:02 The woman stretches happily in bed, concluding by summarizing the core message of “supporting instead of just managing.” This provides a powerful emotional and functional summary.

# Ad summary This ad features Diptyque's LAMEI scented candle in an animated wintery landscape for Lunar New Year. The animation shows a bird flying into the frame before transitioning to the candle. The candle is placed in an abstract mountain and forest scene. The ad ends with the brand logo. # Brand positioning Diptyque is a luxury brand known for its high-end candles, perfumes, and home fragrances. It presents itself as a purveyor of sophisticated and artistic scents, combining traditional craftsmanship with modern sensibilities. The brand aims to occupy a space in the consumer's mind as a symbol of elegance and refined taste. Diptyque aligns with a lifestyle that values sensory experiences and personal indulgence, targeting consumers who appreciate the finer things in life. Its positioning is emotional, focusing on the atmosphere and ambiance that its products create. # Product The advertised product is Diptyque's LAMEI scented candle, presented in a clear glass jar with the brand's signature oval label, adorned with yellow flowers. The candle is part of a limited-edition collection celebrating Lunar New Year, as implied by the visuals and promotional text. The product aims to offer a unique sensory experience that enhances the ambiance of any space. The candle evokes a sense of artistry and joy, as the ad states, "Artistic wander of New Year, LAMEI blooming with joy." # Visual style The ad features a polished, animated aesthetic with a soft and elegant tone. The animation style is flat and graphic, with a focus on pastel colors and smooth transitions. The editing style consists of static shots with smooth transitions between scenes, maintaining a consistent pace. The animation, colors, and overall aesthetic creates a luxurious feel. # Hooks Text overlay: 游艺新年 喜上梅梢 / Artistic wander of New Year, LAMEI blooming with joy Visual: 00:00–00:03 An animated scene shows a green bird with red accents perched on a thin branch. Small, round, yellow shapes float in the foreground. The background is a gradient of dark red at the top fading into white at the bottom. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Artistic wander of New Year, LAMEI blooming with joy # Benefits - Creates a unique sensory experience - Enhances the ambiance of any space - Evokes a sense of artistry and joy # Features - Scented candle - Limited-edition collection # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's official viewpoint, highlighting its product and brand message through visuals and text. # Storyline - 00:00–00:03 A bird is perched on a branch with golden orbs floating in the background. - 00:03–00:04 The bird flies away revealing the product and the background changes. - 00:04–00:15 The background becomes a landscape with mountains and trees with the product in the center of the screen. - 00:15–00:17 A screen with text describing the candle and brand. - 00:17–00:21 Brand logo.