How BEARDO for Men Advertises on Meta

# Ad summary A man shares his experience using the Beardo beard growth duo, which includes a beard activator and beard growth oil. He shares that he has been using the products for three weeks and is happy with the results. # Brand positioning Beardo is presented as a brand that offers solutions for men's grooming needs, specifically focusing on beard growth. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for achieving a thicker, healthier, and shinier beard. The brand aligns with a lifestyle that values personal grooming and self-improvement. The brand positioning is functional, emphasizing the performance and effectiveness of its products in promoting beard growth. # Product The Beardo beard growth duo includes a beard activator and beard growth oil. The beard activator is a tool with small needles designed to be used vertically and horizontally on the face to activate follicles. The beard growth oil is designed to boost hair growth, resulting in a thicker, healthier, and shinier beard. The ad suggests that the product is worth trying or buying because it is effective and delivers noticeable results. # Visual style The ad has a UGC feel, with a casual and authentic tone. The editing style is simple, with static shots and smooth transitions. The production quality is decent, with good lighting and clear visuals. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03: [Speaking in Hindi] Main bahut zyada khush hoon in results se. Visual: 00:00–00:03: A man with curly hair and a beard is centered in the frame, speaking directly to the camera. He is wearing a black shirt. Behind him is a gray headboard and a framed picture of trees and a moon. The camera is stationary. # Funnel stage Consideration # Pain points The ad implies that the pain point is the desire to grow a thicker, healthier, and shinier beard. The man states that he is following a 30-day beard growth challenge, suggesting that he was not satisfied with his beard before using the product. # Value propositions - The beard activator activates follicles, which promotes hair growth. - The beard growth oil boosts hair growth, resulting in a thicker, healthier, and shinier beard. # Benefits - Boosts hair growth - Thicker beard - Healthier beard - Shinier beard # Features - Beard activator - Beard growth oil # Call to action None used. # Social proof - "Main bahut zyada khush hoon in results se." – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing his experience with the product. # Storyline - 00:00–00:03 The man expresses his satisfaction with the results he has achieved using the Beardo beard growth duo. - 00:03–00:07 He mentions that he has been following a simple routine for three weeks as part of a 30-day beard growth challenge. - 00:07–00:14 He introduces the beard activator, explaining that it is a great product that should be used vertically and horizontally to activate follicles. - 00:14–00:18 He introduces the beard growth oil, explaining that it boosts hair growth. - 00:18–00:21 He expresses his satisfaction with the product, stating that it is actually working. - 00:21–00:24 The ad concludes with a shot of the beard growth duo and the Beardo logo.

# Ad summary This ad promotes Beardo's Monsoon Essentials Combo for ₹999. It features a man explaining the benefits of the products included in the combo, such as face wash, body wash, shampoo, sunscreen, and perfume. # Brand positioning Beardo is presented as a men's grooming brand that offers a range of products designed to address specific needs during the monsoon season. The brand aims to occupy a space in the consumer's mind as a provider of effective and specialized grooming solutions. The brand aligns with values of self-care and confidence, promoting a lifestyle where men take pride in their appearance. Beardo pushes against the norm of generic grooming products by offering targeted solutions for issues like sweat, oil, pollution, body acne, and dandruff. The brand positioning is both functional, focusing on performance and simplicity, and emotional, aiming to provide confidence and a sense of well-being. # Product The ad promotes Beardo's Monsoon Essentials Combo, available for ₹999. The combo includes several products designed to address grooming needs during the monsoon season. First, the UltraGlow Face Wash brightens skin tone, removes dirt and dead cells, and provides anti-pollution benefits. Second, the B-Acne Clear Body Wash contains neem, tea tree, and salicylic acid to purify skin and calm body acne, preventing back and chest breakouts. Third, the Dandruff Control Shampoo is sulfate-free, providing dandruff control without harsh chemicals. Fourth, the UltraGlow Serum Sunscreen with SPF 60 protects against UV rays, which are present year-round. Finally, the Whisky Smoke perfume offers a rich, manly fragrance that is not loud or basic. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. It uses quick cuts and static shots to maintain a consistent pace. The production quality is high, with clear lighting and sharp visuals. The editing rhythm is consistent, with cuts timed to the music beats and voiceover lines. The overall visual style supports the intended tone of being informative and appealing to a male audience interested in grooming. # Hooks Spoken: Male 1: Need nothing but chai and pakodas this monsoon? Text overlay: Need nothing / but chai and pakodas this monsoon? Visual: 00:00–00:02 The man is sitting in a brown chair in front of a white curtain. He is wearing a light-colored polo shirt and has a trimmed beard and mustache. Two hands appear from either side of the frame, offering him a cup of chai and a plate of pakodas. The camera is stationary and focused on the man. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dealing with sweat, oil, pollution, body acne, and dandruff during the monsoon season. "Monsoon means sweat, oil, pollution." # Value propositions - Beardo's Monsoon Essentials Combo provides a complete grooming solution for the monsoon season. - The combo includes products that address specific needs during the monsoon season, such as sweat, oil, pollution, body acne, and dandruff. - The products are available at an affordable price of ₹999. # Benefits - Brightens skin tone - Removes dirt and dead cells - Provides anti-pollution benefits - Purifies skin - Calms body acne - Dandruff control without harsh chemicals - Protects against UV rays - Rich manly fragrance # Features - UltraGlow Face Wash: brightens skin tone, removes dirt and dead cells, anti-pollution - B-Acne Clear Body Wash: neem, tea tree, salicylic acid, purifies skin, calms body acne - Dandruff Control Shampoo: sulfate-free - UltraGlow Serum Sunscreen: SPF 60 - Whisky Smoke perfume: rich manly fragrance # Call to action Comment “LINK” # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is reviewing the product. # Storyline - 00:00–00:02 00:00–00:02 The man is sitting in a chair and says that he doesn't need chai and pakodas this monsoon. This is meant to grab the viewer's attention by presenting a common monsoon craving and then subverting it. - 00:02–00:06 00:02–00:06 The man holds up Beardo's Monsoon Essentials Combo and says that what he needs is this combo for just ₹999. This introduces the product being advertised and its price. - 00:06–00:11 00:06–00:11 The man shows the UltraGlow Face Wash and explains that monsoon means sweat, oil, and pollution, and this face wash clears it all out. This highlights the benefits of the face wash for monsoon-related skin issues. - 00:11–00:15 00:11–00:15 The man shows the B-Acne Clear Body Wash and says that it provides acne control, preventing back and chest breakouts. This highlights the benefits of the body wash for acne-prone skin. - 00:15–00:20 00:15–00:20 The man shows the Dandruff Control Shampoo and says that it is sulfate-free, so no harsh stuff, but dandruff is gone. This highlights the benefits of the shampoo for dandruff control without harsh chemicals. - 00:20–00:23 00:20–00:23 The man shows the UltraGlow Serum Sunscreen and says that UV rays are not seasonal. This highlights the importance of sunscreen year-round. - 00:23–00:28 00:23–00:28 The man shows the Whisky Smoke perfume and says that it is not loud, not basic, just that rich manly fragrance. This highlights the qualities of the perfume. - 00:28–00:35 00:28–00:35 The man holds up the Beardo's Monsoon Essentials Combo again and says that all this is just for ₹999, grooming is sorted this monsoon, and to comment "LINK" and he'll send you the links. This reinforces the offer and provides a call to action.

# Ad summary This ad promotes Beardo's Ultra Glow skincare products for men, promising a facial-like glow every time. It features a man admiring his glowing skin in the mirror, alongside the advertised products and a price offer. # Brand positioning Beardo is presented as a brand focused on men's grooming, specifically targeting those who desire a 'facial-like glow.' The brand positions itself as providing a solution for achieving consistently radiant skin. The brand seems to ignore the norm that skincare is only for women, and instead focuses on men's skincare. # Product The ad features Beardo's Ultra Glow skincare line, consisting of a face wash, face cream, and serum. The products are designed to give users a 'facial-like glow' with every use. The serum contains 15% complex. The products are packaged in black tubes and bottles with yellow accents, giving them a sleek and masculine appearance. The ad aims to overcome the barrier of achieving consistent skin radiance by offering a complete skincare routine. # Visual style The ad has a clean and polished studio shot aesthetic. The lighting is bright and even, highlighting the man's skin and the product packaging. The background is simple and uncluttered, drawing attention to the main elements. The overall style is modern and masculine, aligning with the brand's target audience. # Hooks Headline: FACIAL LIKE GLOW EVERY TIME # Funnel stage Consideration # Pain points The ad addresses the frustration of not being able to achieve a consistent, radiant glow. The desire for a 'facial-like glow' suggests that the target audience is seeking professional-level skincare results that are difficult to achieve at home. # Value propositions - Achieve a facial-like glow consistently with the Ultra Glow skincare line. # Benefits - Facial-like glow every time # Features - Ultra Glow Face Wash - Ultra Glow Face Cream - Ultra Glow Serum (15% complex) # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline, product display, and price point are all presented from the brand's perspective, aiming to inform and persuade the viewer. - Customer: The man looking in the mirror is experiencing the product from the customer's perspective, highlighting the satisfaction of achieving radiant skin. # Storyline - The ad opens with the promise of a 'facial-like glow every time,' immediately setting the expectation of professional-level skincare results. This is told from the brand's perspective, aiming to capture attention with a bold claim. - The visual of a man admiring his glowing skin in the mirror reinforces the desired outcome, showing the product's effect in real-time. This is experienced from the customer's perspective, highlighting the satisfaction of achieving radiant skin. - The presentation of the Ultra Glow product line alongside the man emphasizes the solution being offered, showcasing the complete skincare routine. This is told from the brand's perspective, promoting the availability and benefits of the products. - The price point of ₹599 is displayed prominently, providing a clear and accessible entry point for potential customers. This is told from the brand's perspective, aiming to drive conversion by highlighting affordability.

# Ad summary This ad showcases a combo of Beardo perfumes, including Mariner, LSD, and Whisky Smoke. The ad features close-up shots of the perfume bottles and text overlay highlighting the combo's popularity and price. # Brand positioning Beardo is presented as a brand that offers a range of fragrances designed to help men get noticed. The brand seems to focus on bold and unique scents, as suggested by the names like "LSD" and "Whisky Smoke," positioning itself as a provider of distinctive fragrances for men who want to stand out. The brand appears to ignore traditional fragrance norms by offering unique and bold scents. # Product The ad features a combo of Beardo perfumes, including Mariner, LSD (Lust, Seduction & Desire), and Whisky Smoke. Each perfume is an Eau de Parfum and contains 50 ml. The Mariner perfume has a green and black bottle, LSD has a purple and black bottle, and Whisky Smoke has a brown and black bottle. The ad highlights that this combo is popular and sells out quickly, and it is priced at Rs.999. # Visual style The ad has a UGC feel with a mix of outdoor shots and product close-ups. The editing includes quick cuts to showcase the different perfume bottles. The production quality is decent, with clear shots of the products. The pacing is fast, with cuts timed to the music. # Hooks Spoken: [Singing] [Unclear phrase] Text overlay: Perfumes which got me / "Noticed" every time i wore them Visual: A man with dark hair and a beard, wearing sunglasses, a suit jacket, and a tie, walks outside. The camera follows him from behind. The lighting is dim, and the background is blurred. # Funnel stage Consideration # Pain points The ad implies a pain point of wanting to stand out and get noticed. # Value propositions - The combo is popular and sells out for a reason, suggesting it is a high-quality and desirable product. - The price of Rs.999 makes the combo an affordable option for those looking to try multiple fragrances. # Benefits - The kind of combo that sells out for a reason # Features - Mariner Eau de Parfum 50 ml - LSD (Lust, Seduction & Desire) Eau de Parfum 50 ml - Whisky Smoke Eau de Parfum 50 ml # Call to action None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing the product. # Storyline - 00:00–00:02 A man in a suit walks down the street. - 00:02–00:04 A hand holds a bottle of Beardo Mariner perfume in front of a shelf of other products. - 00:04–00:06 The hand holds a bottle of Beardo LSD perfume. - 00:06–00:08 The hand holds a bottle of Beardo Whisky Smoke perfume. - 00:08–00:10 The hand holds a different bottle of Beardo Whisky Smoke perfume. - 00:10–00:14 The hand holds all four bottles of Beardo perfume.

# Ad summary This ad for Beardo's Ultra Glow line features a man with a face mask on half of his face and a cucumber slice over one eye. The ad promotes the idea of achieving a facial-like glow easily with their products, which include a face wash, face cream, and brightening face serum. # Brand positioning Beardo is presented as a brand focused on men's grooming, specifically targeting facial care. The brand aims to occupy a space in the market that emphasizes achieving a 'facial-like glow' easily, suggesting convenience and effectiveness. The brand aligns with a lifestyle that values self-care and grooming for men, pushing against the norm that such practices are exclusively for women. The brand positioning is both functional, promising a glow, and emotional, suggesting an enhanced sense of self-care and confidence. # Product The ad features three products from Beardo's Ultra Glow line. The first is the Ultra Glow Face Wash, which helps brighten and even skin tone. The second is the Ultra Glow Face Cream with SPF 30, which helps with skin brightening, dark spot reduction, and sun protection. The third is the Ultra Glow Brightening Face Serum with a 15% complex of Vitamin C, Niacinamide, and Glutathione. These products are for men who want to achieve a brighter, more even skin tone and a 'facial-like glow' easily. The ad addresses the purchase barrier of complicated or time-consuming skincare routines by emphasizing the ease of use and effectiveness of these products. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a product display against a gradient background. The image treatment includes background removal and color grading to enhance the product's visibility. The typography is large and bold, making it easily scannable. The style contrasts with platform-native content, aiming to grab attention in the feed. # Hooks Headline: FACIAL LIKE GLOW MADE EASY # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complicated or time-consuming skincare routines. The phrase 'Facial Like Glow Made Easy' directly counters the perception that achieving a facial-like glow requires extensive effort or professional treatments. # Value propositions - Achieve a facial-like glow easily for ₹599 # Benefits - Achieve a facial-like glow easily # Features - Face Wash: Helps brighten and even skin tone - Face Cream: With SPF 30, Skin Brightening, Dark Spot Reduction, Sun Protection - Face Serum: 15% Complex, Vitamin C, Niacinamide, Glutathione # Call to action None used. # Social proof - None used. # Point of view - Customer: The man with the face mask and cucumber slice represents the customer's perspective, showing the 'before' state and the need for facial care. - Brand: The product display and promotional text represent the brand's perspective, showcasing the solution and value proposition. # Storyline - The ad opens with a man who has a face mask applied to half of his face, with a cucumber slice over one eye. This is intended to visually represent the 'before' state, suggesting a need for facial care. The audience experiences this from the customer's perspective, highlighting the problem the products aim to solve. - The ad then transitions to showcasing the Beardo Ultra Glow product line, including the face wash, face cream, and brightening face serum. This is intended to present the brand's solution to achieving a 'facial-like glow.' The audience experiences this from the brand's perspective, as it promotes its products as the answer to the problem. - The ad concludes with the text 'Facial Like Glow Made Easy @ ₹599'. This is intended to convey the ease of achieving a facial-like glow with the brand's products and provides a price point. The audience experiences this from the brand's perspective, as it reinforces the value proposition and encourages purchase.

# Ad summary This ad promotes Beardo's Festive Essential Kit, showcasing a man's 20-minute grooming routine for attending weddings. He uses various Beardo products, including No Nonsense Daily Shampoo, UltraGlow Face Wash, UltraGlow Serum Sunscreen, Powder Wax, and Legend EDP, to achieve a quick and effective transformation. # Brand positioning Beardo is presented as a modern grooming brand for men who want to look their best without spending too much time on their routine. The brand offers a range of products designed for quick and effective grooming, fitting into a busy lifestyle. Beardo aims to simplify men's grooming by offering multi-functional products like the UltraGlow Serum Sunscreen, which combines serum, moisturizer, and sunscreen. The brand aligns with a lifestyle that values efficiency and looking good effortlessly, pushing against the norm of lengthy grooming routines. # Product The ad features several Beardo products designed for men's grooming. The No Nonsense Daily Shampoo is a tea tree, peppermint, and charcoal shampoo. The UltraGlow Face Wash is a face wash. The UltraGlow Serum Sunscreen is a 3-in-1 product that combines serum, moisturizer, and sunscreen with SPF 60. The Powder Wax is a hair styling product that provides instant volume and allows for restyling throughout the day. The Legend EDP is a fragrance used as a final touch. These products are presented as essential for a quick and effective grooming routine, addressing the need for convenience and efficiency in men's skincare and styling. # Visual style The ad has a polished UGC feel, with a mix of static shots and quick cuts. The production quality is high, giving it a commercial look while maintaining a relatable, personal tone. The pacing is consistent, with cuts timed to the music. The visual motifs include close-ups of the products and the man's face, emphasizing the grooming process and the results. # Hooks Spoken: 00:00–00:03 Jitni baar shadiyo mein jaata hoon na, shadi karne ka pressure badh jata hai. Text overlay: Jitni baar / Shaadiyo / Shaadi / karne ka pressure / badh jata hai Visual: 00:00–00:02 A man with dark hair and a beard, wearing a gray silk pajama set with white piping, stands in front of an oval mirror in a room with neutral walls. He gestures with his hands as he speaks. Behind him is a wooden cabinet with colorful drawers and a black speaker on top. A potted plant is visible to the left of the mirror. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad addresses the pain point of limited time for grooming, especially when preparing for social events like weddings. The man states he only has 20 minutes to get ready, highlighting the need for a quick and efficient routine. # Value propositions - 3-in-1 UltraGlow Serum Sunscreen: Combines serum, moisturizer, and sunscreen for a simplified skincare routine. - Powder Wax: Provides instant volume and allows for restyling, perfect for maintaining a styled look throughout an event. # Benefits - Quick and effective grooming routine - Saves time and stress - Provides instant volume and allows for restyling - Protects skin from the sun # Features - No Nonsense Daily Shampoo: Tea tree, peppermint, and charcoal shampoo - UltraGlow Face Wash: Face wash - UltraGlow Serum Sunscreen: 3-in-1 serum, moisturizer, and sunscreen with SPF 60 - Powder Wax: Hair styling product for instant volume and restyling - Legend EDP: Fragrance # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating his grooming routine. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man in silk pajamas standing in front of a mirror, expressing that attending weddings increases the pressure to get married himself. This sets a relatable, slightly humorous tone, framing the context for needing to look good at such events. - 00:02–00:05 00:02–00:05 He questions the idea that weddings are the best place to find a soulmate, adding a touch of skepticism and humor, which makes him more relatable to the audience. - 00:05–00:09 00:05–00:09 The man states he has only 20 minutes to get ready, creating a sense of urgency and setting the stage for a quick grooming routine. This appeals to viewers who are short on time but still want to look presentable. - 00:09–00:15 00:09–00:15 He starts his routine by using Beardo's No Nonsense Daily Shampoo and UltraGlow Face Wash, demonstrating the products' ease of use and integration into a quick shower. - 00:15–00:26 00:15–00:26 After getting dressed, he applies Beardo's UltraGlow Serum Sunscreen, highlighting its 3-in-1 functionality as a serum, moisturizer, and sunscreen. This emphasizes the product's convenience and time-saving benefits. - 00:26–00:38 00:26–00:38 He styles his hair using Beardo's Powder Wax, showcasing its ability to provide instant volume and allow for restyling after dancing. This addresses the need for a product that can keep up with an active social event. - 00:38–00:40 00:38–00:40 A before-and-after split screen visually demonstrates the transformation achieved with the Beardo products, reinforcing their effectiveness. - 00:40–00:45 00:40–00:45 He finishes his routine with Beardo's Legend EDP, adding a final touch to his grooming. This completes the transformation and prepares him to "break the floor." - 00:45–00:47 00:45–00:47 The man presents his transformation, emphasizing that it was achieved in just 20 minutes, reinforcing the ad's core message of quick and effective grooming. - 00:47–00:49 00:47–00:49 The ad showcases the entire Festive Essential Kit, highlighting all the products used in the routine. - 00:49–00:54 00:49–00:54 The man dances and poses, showing off his groomed appearance and confident demeanor, implying the positive outcome of using Beardo products.

# Ad summary This ad for Beardo features Bobby Deol, who is sitting in a chair and reading a script. He is not happy with the script and asks Rizzy if he is growing a beard or making memes. Bobby Deol then says that a beard means commitment, discipline, and identity. He then says to grow it and celebrate it. The ad then shows the Beardo Beard Growth Duo and the price. # Brand positioning Beardo is presented as a brand that celebrates and encourages men to grow and maintain their beards. The brand aligns with values of commitment, discipline, and identity, suggesting that a beard is more than just facial hair, but a symbol of personal values and self-expression. The brand pushes against the norm of unkempt or poorly maintained beards, advocating for a well-groomed and celebrated beard. The brand positioning is both functional, offering products for beard growth and maintenance, and emotional, associating beards with positive attributes like commitment and identity. # Product The featured product is the Beardo Beard Growth Duo, which includes a beard roller and beard growth oil. The beard roller is a handheld device with a roller head covered in tiny needles, designed to stimulate hair follicles and promote beard growth. The beard growth oil is a liquid formula, packaged in a black bottle with a label featuring a man with a well-groomed beard. The oil is intended to nourish and strengthen the beard, complementing the effects of the beard roller. The ad emphasizes that growing a beard is a commitment and an expression of identity, suggesting that the Beard Growth Duo is for men who take their beard seriously and want to cultivate a well-groomed and impressive beard. # Visual style The ad has a polished commercial aesthetic with a mix of dimly lit, cinematic shots and clean product displays. The editing style includes quick cuts and smooth transitions, maintaining a consistent pacing throughout the ad. The visual motifs include close-up shots of Bobby Deol and the product, emphasizing his expressions and the product details. The audio-visual sync is timed to the music beats, enhancing the overall impact of the ad. # Hooks Spoken: 00:02–00:08: Yeh kya hai? Rizzy, beards up, bestie. Tu daadhi uga raha hai ya memes bana raha hai? Text overlay: Rizzy, Beards up / Tu daadhi uga raha hai ya / memes bana raha hai? Visual: 00:02–00:04: Close-up shot of Bobby Deol looking at the tablet with a displeased expression. / 00:04–00:05: A younger man with a beard smiles slightly. / 00:05–00:08: Bobby Deol looks at the tablet with a questioning expression. / 00:08–00:09: The younger man scratches his head. # Funnel stage Middle of funnel # Pain points The ad implies that some men struggle to grow a full, well-groomed beard, leading to frustration and a lack of confidence. This is signaled by Bobby Deol's initial dissatisfaction with the script and his questioning of whether the younger man is growing a beard or making memes. # Value propositions - Beard Growth Duo: Grow and celebrate your beard with commitment, discipline, and identity. # Benefits - Promotes beard growth - Nourishes and strengthens beard # Features - Beard roller - Beard growth oil # Call to action None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, using Bobby Deol as a spokesperson to promote the product and its values. # Storyline - 00:00–00:02 The ad opens with Bobby Deol sitting in a chair, being handed a script. - 00:02–00:08 Bobby Deol looks at the script and asks Rizzy if he is growing a beard or making memes. - 00:10–00:14 Bobby Deol states that a beard means commitment, discipline, and identity. - 00:14–00:17 Bobby Deol encourages viewers to grow and celebrate their beards. - 00:17–00:22 The ad showcases the Beardo Beard Growth Duo.

# Ad summary This image ad for Beardo Blackout Powder shows a before and after comparison of a man with a grey beard and a man with a dark beard. The ad promotes the product's ability to black out greys in seconds. # Brand positioning Beardo is presented as a brand focused on providing quick and effective grooming solutions for men. The brand aims to occupy a space in the market that values convenience and immediate results, specifically targeting men who want to address the appearance of grey hair in their beards. The brand aligns with a desire for a youthful and well-groomed appearance, offering a functional solution that is easy to use and provides instant gratification. Beardo positions itself as a modern solution for men's grooming needs, pushing against the norm of accepting grey hair as a natural sign of aging. # Product Beardo Blackout Powder is a grooming product designed to temporarily darken grey hairs in beards. The product is packaged in a small, circular container with a screw-on lid that also houses a sponge applicator. The powder is applied to the beard using the sponge, providing instant coverage and a more youthful appearance. The product is for men who want to quickly and easily conceal grey hairs in their beards without the commitment of permanent dye. The ad addresses the purchase barrier of time and effort associated with traditional hair coloring methods by offering a fast and convenient solution. # Visual style The ad has a clean and modern visual style. The before and after images are clearly contrasted, with a focus on the product itself. The lighting is even and well-lit, highlighting the product and the man's beard. The overall aesthetic is designed to be straightforward and informative, with a focus on showcasing the product's effectiveness. # Hooks Headline: BLACKOUT THE GREYS IN SECONDS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having grey hairs in one's beard and the desire to quickly and easily conceal them. "BLACKOUT THE GREYS IN SECONDS" # Value propositions - Quick and easy solution to cover grey hairs in beard # Benefits - Blackout the greys in seconds # Features - Blackout powder # Call to action None used. # Social proof - None used. # Point of view - Customer: The 'before' and 'after' images show the problem and solution from the perspective of someone concerned about grey hairs in their beard. - Brand: The product shot introduces the Beardo Blackout Powder as the solution. # Storyline - The ad begins by showing a 'before' image of a man with a beard containing grey hairs. This is intended to highlight the problem that the product aims to solve, presented from the perspective of a potential customer who is concerned about the appearance of grey hair. - Next, the ad presents the product, Beardo Blackout Powder, in its packaging. This introduces the solution to the problem, shown from the brand's perspective, emphasizing the product's availability and ease of use. - The ad concludes with an 'after' image of the same man with a fully darkened beard. This demonstrates the effectiveness of the product, from the customer's perspective, showcasing the immediate transformation and desired outcome.

# Ad summary This ad showcases Beardo's Blackout Powder, a product designed to cover grey hairs and fill in patchy areas in beards. The ad features a man applying the powder and then undergoing a series of tests (touch, sweat, transfer, and rain) to demonstrate the product's durability and effectiveness. # Brand positioning Beardo is presented as a modern grooming brand focused on providing quick and effective solutions for men's beard concerns. The brand aims to occupy a space in the consumer's mind as a go-to for easy beard maintenance and enhancement. The brand aligns with a lifestyle that values looking well-groomed with minimal effort. Beardo pushes against the norm of accepting grey hairs or patchy beards, offering a functional solution for men who want to maintain a youthful and full beard appearance. The brand positioning is both functional (providing coverage and filling patches) and emotional (boosting confidence by addressing appearance concerns). # Product Beardo Blackout Powder is a cosmetic product designed to cover grey hairs and fill in patchy areas in beards. The product comes in a compact container with a sponge applicator. It is applied by dabbing the sponge into the powder and then applying it to the beard. The product is for men who want to conceal grey hairs and achieve a fuller-looking beard. The ad highlights that the product provides an "Instant Fix" and "Long Lasting Results." The USPs include its ability to "Cover Greys Like Magic" and "Fix Patchy Beard." The ad addresses the purchase barrier of durability by showing the product passing a "Touch Test," "Sweat Test," "Transfer Test," and "Rain Test." The ad tells the viewer that this product is worth trying because it offers a quick, easy, and reliable way to improve the appearance of their beard. # Visual style The ad has a polished, commercial aesthetic with a mix of close-up product shots and lifestyle scenes. The editing style includes quick cuts and smooth transitions. The production quality is high-end, supporting the intended tone of reliability and effectiveness. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:02 Are You Tired of Your Greying Beard? Visual: 00:00–00:02 Close-up shot of a man's grey beard. The man's fingers are touching the beard. The background is blurred. The lighting is soft and diffused. The camera is stationary. The text overlay reads, "Are You Tired of Your Greying Beard?" # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of having a grey or patchy beard, which can affect a man's confidence and appearance. "Are You Tired of Your Greying Beard?" # Value propositions - Instant Fix: Provides a quick and easy solution to beard concerns. - Long Lasting Results: Offers a durable and reliable solution that withstands touch, sweat, transfer, and rain. # Benefits - Covers grey hairs - Fills in patchy areas - Provides a fuller-looking beard - Durable and long-lasting # Features - Instant Fix - Long Lasting Results - Cover Greys Like Magic - Fix Patchy Beard # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and durability through demonstrations and text overlays. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up shot of a man's grey beard, with fingers touching it. The text overlay asks, "Are You Tired of Your Greying Beard?" This moment is intended to grab the viewer's attention by highlighting a common concern among men. The perspective is from the brand, identifying a problem that their product can solve. The tone is inquisitive and empathetic. - 00:02–00:06 00:02–00:06 The scene transitions to a shot of the Beardo Blackout Powder container on a wooden surface. The text overlay states, "Instant Fix Long Lasting Results." This introduces the product as a solution to the problem presented in the previous scene. The perspective is from the brand, showcasing the product's key benefits. The tone is confident and promising. - 00:06–00:09 00:06–00:09 A close-up shot shows a man opening the container and applying the powder to his beard. The text overlay reads, "Cover Greys Like Magic." This demonstrates the product in action and highlights its primary function. The perspective is from the brand, showing how easy it is to use the product. The tone is playful and emphasizes the product's effectiveness. - 00:10–00:12 00:10–00:12 The man is shown with a fuller, darker beard after applying the powder. The text overlay states, "Fix Patchy Beard." This showcases another benefit of the product. The perspective is from the brand, highlighting the product's versatility. The tone is confident and reassuring. - 00:13–00:17 00:13–00:17 The man performs a "Touch Test" by touching his beard and then showing his hand to the camera to prove that the product doesn't transfer. The text overlay indicates "PASSED" with a green checkmark. This addresses a potential concern about the product's durability. The perspective is from the brand, demonstrating the product's reliability. The tone is reassuring and confident. - 00:17–00:22 00:17–00:22 The man is shown at the gym, wiping his face with a towel after a workout. The text overlay reads "SWEAT TEST" and then "PASSED" with a green checkmark. This further demonstrates the product's durability under strenuous conditions. The perspective is from the brand, reinforcing the product's reliability. The tone is confident and convincing. - 00:22–00:26 00:22–00:26 The man is shown taking off his t-shirt, and the text overlay reads "TRANSFER TEST" and then "PASSED" with a green checkmark. This shows that the product doesn't transfer onto clothing. The perspective is from the brand, addressing another potential concern about the product's use. The tone is reassuring and confident. - 00:26–00:30 00:26–00:30 The man is shown standing in the rain, and the text overlay reads "RAIN TEST" and then "PASSED" with a green checkmark. This demonstrates the product's resistance to water. The perspective is from the brand, further reinforcing the product's reliability. The tone is confident and convincing. - 00:30–00:32 00:30–00:32 A split screen shows a "Before" and "After" comparison of the beard. This visually summarizes the product's effectiveness. The perspective is from the brand, highlighting the product's transformative effect. The tone is impactful and persuasive. - 00:32–00:35 00:32–00:35 The ad concludes with a product shot of the Beardo Blackout Powder. This reinforces the product's branding and appearance. The perspective is from the brand, showcasing the product in a visually appealing way. The tone is polished and professional.

# Ad summary This ad showcases the Beardo Sport deep tissue massage gun and its various features. It highlights the four versatile attachments, touchscreen control, three modes, 99 intensities, and four-hour run time with type-C charging. # Brand positioning Beardo is presented as a brand focused on sports recovery and muscle care. The brand aims to occupy a space in the consumer's mind as a provider of tools that help athletes and active individuals recover, rebuild, and rediscover their physical potential. The brand aligns with a lifestyle of fitness, performance, and self-care, offering functional products designed to enhance physical well-being. The brand's positioning is functional, emphasizing the performance and versatility of its products to aid in muscle recovery and relaxation. # Product The Beardo Sport deep tissue massage gun is a device designed for muscle recovery and relaxation. It features four versatile attachments: a round head for large muscle groups, a fork head for the shoulder and spine, a bullet head for targeted relief, and a flat head for full body relief. The massage gun has a touchscreen control with three modes: relax, warm-up, and revive. It offers 99 intensities and has a four-hour run time with type-C charging. The product aims to help users recover, rebuild, and rediscover their physical well-being. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the product's features and benefits. The editing style includes quick cuts and smooth transitions to maintain an energetic pace. The production quality is high-end, with clear lighting and sharp visuals. The pacing is consistent, with cuts timed to the music beats to create a dynamic rhythm. # Hooks Spoken: [Music] Text overlay: DEEP TISSUE MASSAGE GUN Visual: 00:00–00:02: A hand holds a black Beardo Sport massage gun against a gray couch. The camera zooms in to show the product's design. The lighting is bright, highlighting the product's features. Text overlay: "DEEP TISSUE MASSAGE GUN". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of muscle soreness and tension, which is a common frustration for athletes and active individuals. The ad visually demonstrates the use of the massage gun on different body parts, implying relief from this pain. # Value propositions - Versatile attachments for targeted muscle relief - Touchscreen control for easy customization - Long battery life for extended use # Benefits - Muscle recovery - Relaxation - Targeted relief - Full body relief - Convenience - User-friendly design # Features - Deep tissue massage gun - Four versatile attachments - Touchscreen control - Three modes: relax, warm-up, revive - 99 intensities - Four-hour run time - Type-C charging # Call to action None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product features and benefits. # Storyline - 00:00–00:02 The ad opens with a close-up of the Beardo Sport massage gun, highlighting its design and features. The message is to introduce the product and its brand. The perspective is from the brand, showcasing the product in an appealing way. The tone is energetic and modern, with a focus on sports and recovery. - 00:02–00:04 The ad transitions to show the massage gun with its attachments. The message is to emphasize the versatility of the product. The perspective is from the brand, highlighting the different uses of the attachments. The tone remains energetic and informative. - 00:04–00:09 The ad demonstrates the use of the round head attachment on a person's leg. The message is to show how the product can be used for large muscle groups. The perspective is from the brand, showcasing the practical application of the product. The tone is informative and practical. - 00:09–00:13 The ad demonstrates the use of the fork head attachment on a person's shoulder and spine. The message is to show how the product can be used for specific areas of the body. The perspective is from the brand, highlighting the targeted relief provided by the product. The tone is informative and practical. - 00:13–00:18 The ad demonstrates the use of the bullet head attachment on a person's foot. The message is to show how the product can be used for targeted relief. The perspective is from the brand, highlighting the precision of the product. The tone is informative and practical. - 00:18–00:22 The ad demonstrates the use of the flat head attachment on a person's back. The message is to show how the product can be used for full body relief. The perspective is from the brand, highlighting the versatility of the product. The tone is informative and practical. - 00:22–00:31 The ad showcases the touchscreen control, modes, intensities, and charging features of the massage gun. The message is to highlight the advanced technology and convenience of the product. The perspective is from the brand, emphasizing the user-friendly design. The tone is informative and modern. - 00:31–00:35 The ad concludes with a shot of the product packaging and the brand's slogan. The message is to reinforce the brand's identity and the product's benefits. The perspective is from the brand, summarizing the key features and value proposition. The tone is motivational and aspirational.

# Ad summary This ad showcases the Beardo Best Day Combo, a set of four eau de parfums for men. The ad uses a before-and-after format, implying that using the product will make every entrance an arrival. It features a person looking unimpressed before the product is used, then looking more confident and attractive after. The ad highlights the combo's price and encourages viewers to purchase. # Brand positioning Beardo is presented as a brand that enhances a man's presence and confidence through its grooming products. The brand seems to target men who want to make a statement and stand out. The brand positioning is emotional, focusing on the transformation and the impact the user will have on others. The brand seems to ignore the norm of subtlety, instead pushing for a bold and noticeable effect. # Product The Beardo Best Day Combo is a set of four eau de parfums for men. The combo includes four different scents: Mariner, Whisky Smoke, LSD, and Don. Each fragrance is packaged in a 50 ml bottle with a black cap and a label indicating the scent name. The ad emphasizes that this combo turns every entrance into an arrival, suggesting that the fragrances are designed to make a strong impression. The combo is priced at ₹999. # Visual style The ad has a UGC feel with quick cuts and simple transitions. The production quality is decent, with clear shots of the product. The pacing is fast, with cuts timed to the music beats. The visual motif is showcasing the product bottles in hand against a backdrop of product shelves. # Hooks Spoken: 00:00–00:03: [Singing] I said oh, come on baby, turn the lights off. Text overlay: Me- After applying Beardo Best Day Combo Visual: 00:00–00:03: A close-up shot of a person's face with a blue tint. The person appears to be in a dimly lit environment, possibly a club or party. The person's expression is neutral. # Funnel stage Consideration # Pain points The ad implies that the target audience may feel unnoticed or lack confidence when entering a room. # Value propositions - The combo offers a variety of scents for different occasions or moods. - The product is positioned as a way to make a strong and positive impression. # Benefits - Turns every entrance into an arrival # Features - Four different scents: Mariner, Whisky Smoke, LSD, and Don - Eau de parfum - 50 ml bottles # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad opens from the perspective of a customer who has used the product. - Brand 50% – The brand's official voice is used to showcase the product and its benefits. # Storyline - 00:00–00:03 A person looks unimpressed and downcast. - 00:00–00:03 The text overlay indicates that this is the person after applying the Beardo Best Day Combo, implying a transformation. - 00:03–00:08 The ad transitions to showcasing the individual bottles of eau de parfum, highlighting the different scents available in the combo. - 00:08–00:11 The ad shows all four bottles together, emphasizing the combo and its value. - 00:08–00:11 The text overlay reinforces the message that the combo turns every entrance into an arrival and displays the price.

# Ad summary This ad showcases a man's daily routine, highlighting how Beardo's De-Tan products help him maintain a fresh and tan-free look throughout his busy day. The ad follows him from morning to night, showing him using the products after various activities like going to the office and playing soccer. # Brand positioning Beardo is presented as a brand that caters to the modern man who leads an active and diverse lifestyle. The brand is positioned as a solution for men who want to maintain a clean and fresh appearance despite their busy schedules. The ad implies that Beardo products are easy to incorporate into daily routines, offering a functional benefit of removing tan and keeping the skin looking its best. The brand aligns with values of self-care and confidence, suggesting that using their products helps men feel ready for any activity, whether it's work or leisure. # Product The ad features Beardo's De-Tan product line, which includes a body wash, face wash, and face scrub. These products are designed to remove tan and refresh the skin. The products are presented as suitable for men who lead active lifestyles and are exposed to the sun. The ad highlights the convenience and effectiveness of the products, showing how they can be easily incorporated into a daily routine to maintain a tan-free appearance. The products are shown being used in the morning and at night, addressing the need for continuous tan removal and skin care. The ad emphasizes that the De-Tan kit helps the user stay 'ready for office' and maintain a fresh look throughout the day. # Visual style The ad has a UGC feel, with casual, handheld camera work and quick cuts. The production quality is decent, giving it a relatable yet polished look. The pacing is fast, with cuts timed to the music, creating a sense of energy and activity. The visual motifs include time stamps indicating different parts of the day and consistent product placement in the bathroom scenes. # Hooks Spoken: 00:07–00:08: [Enthusiastically] Bhai kya badhiya kit hai yaar. Text overlay: 9:45 AM Visual: 00:07–00:08: The man is taking a selfie in the bathroom mirror. He is wearing a white shirt and has a beard. He is smiling and looking at the camera. The bathroom is well-lit and clean. # Funnel stage Consideration # Pain points The ad addresses the pain point of tan and skin issues resulting from a busy and active lifestyle, particularly exposure to the sun. # Value propositions - The De-Tan kit helps the user stay 'ready for office' - The products are easy to incorporate into a daily routine - The products help maintain a fresh look throughout the day # Benefits - Removes tan - Refreshes skin - Maintains a tan-free appearance # Features - De-Tan body wash - De-Tan face wash - De-Tan face scrub # Call to action None used. # Social proof - Bhai kya badhiya kit hai yaar. Har din mera tan nikal lete hai. Yeh dekho, ready for office. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing his daily routine and product usage. # Storyline - 00:00–00:01 The ad opens with a man leaving his apartment at 7:30 AM, wearing a backpack, suggesting he's starting his day. This sets the stage for a busy, active lifestyle. - 00:01–00:05 At 9:45 AM, the man is shown in the shower using Beardo's De-Tan body wash. This moment introduces the product as part of his morning routine, emphasizing its ease of use and integration into daily life. The perspective is from the man's point of view, showing him applying the product. - 00:05–00:11 The man is then seen using the De-Tan face wash and other products from the kit in his bathroom. He expresses satisfaction with the kit, stating that it removes his tan every day. This is from the man's perspective, sharing his positive experience and highlighting the product's effectiveness. - 00:11–00:13 At 10 AM, the man is at his office, working on his laptop, indicating a typical workday. This shows the context of his busy schedule and the need for a product that can keep him looking fresh. - 00:13–00:14 The man is then seen drinking tea at 1 PM, suggesting a break during his workday. This reinforces the idea of a long and active day. - 00:14–00:17 At 7:30 PM, the man is playing soccer on a field, indicating his active lifestyle extends beyond work. This highlights the need for a product that can address tan and skin issues resulting from outdoor activities. - 00:17–00:20 At 10:30 PM, the man is back home and uses the Beardo De-Tan products again, emphasizing the need for tan removal after a day of activities. This reinforces the product's role in his daily routine. - 00:20–00:22 Finally, at 11 PM, the man is seen cooking eggs, suggesting a late-night meal. This completes the portrayal of his busy day and the consistent use of Beardo products to maintain his appearance.

# Ad summary A man shows his curly hair in a selfie-style video, and then showcases the products he used to style his hair. # Brand positioning Beardo aims to empower men with confidence and style through its range of grooming products. The brand specifically focuses on men's grooming and beard care products. # Product The Beardo Man Curls Combo consists of two products. The first product is the Beardo Hair Serum with Argan Oil, which is designed to make hair smooth and shiny. The second product is the Beardo Man Curls Curly Hair Styler, which helps define and enhance natural curls with a bouncy, smooth finish. The combo is designed for men with curly hair. # Visual style The ad has a UGC style with close-up shots and simple transitions. The production quality is low-end. The pacing is slow. The cuts are timed to the music beats. # Hooks Spoken: 00:00–00:03: Are these the secret products for such curls? [questioning] Text overlay: 00:00–00:08: SECRET PRODUCTS FOR SUCH CURLS? Visual: 00:00–00:03: A man with wet, dark curly hair and a thin mustache is in the shower. He has tattoos on his chest and shoulders. The shower has white subway tile on the walls and a frosted glass door. The man is applying product to his hair and smoothing it down. # Funnel stage Consideration # Pain points The struggle to achieve defined, smooth, and shiny curls for men. # Value propositions - Get defined and bouncy curls with smooth, shiny hair using the Man Curls Combo. # Benefits - Hair serum makes hair smooth and shiny - Curly hair styler helps define and enhance natural curls with a bouncy, smooth finish # Features - Beardo Hair Serum with Argan Oil - Beardo Man Curls Curly Hair Styler # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a satisfied user showing off the product's results. # Storyline - 00:00–00:03 The man is in his shower and applying a product to his wet curly hair. - 00:04–00:08 00:04–00:08: The man turns his head to show off his finished curls. - 00:09–00:11 00:09–00:11: The products are displayed with the prices.

# Ad summary A male creator advertises Beardo Man Curls Curly Hair Styler while rhyming about his curly hair journey and styling routine. # Brand positioning Beardo is presented as a brand focused on men's grooming, offering products tailored to specific hair types and styling needs. The ad showcases a product designed to enhance and define curly hair, positioning the brand as a solution for men seeking to manage and style their natural curls. The brand promotes the idea that with the right product, men can achieve a desired aesthetic, encouraging them to embrace and style their hair with confidence. # Product Beardo Man Curls Curly Hair Styler is a styling product designed to define and enhance natural curls. The product aims to provide a shiny, bouncy, and smooth finish to curly hair. It addresses the needs of individuals looking to manage and style their curls effectively, offering a solution to achieve a defined, polished look. The Beardo Hair Serum with Argan Oil promotes stronger, smoother and shiny hair. # Visual style The ad has a UGC feel, with a straightforward and simple presentation. The editing includes quick cuts and transitions, particularly in the before-and-after split screen, which enhances the visual impact of the hair transformation. The use of direct address by the creator and clear product shots align with the goal of demonstrating the product's effectiveness. The pacing is moderate, with a focus on showcasing the product and the styling process. # Hooks Spoken: Male 1: [SINGING] Subah ka mere khali bikhre baal. / Male 1: [SINGING] Achhe baal hai toh ladka tu kamal. Text overlay: After / Before Visual: 00:00–00:02: A young man with dark, curly hair and tan skin stands in front of a white wall adorned with posters. He wears a black short-sleeved button-up shirt with a leafy white pattern and images of cocktails on it. He runs his fingers through his hair, styling it loosely. The camera is stationary and at eye level, focusing on the man as he interacts with his hair. / 00:02–00:04: A split screen appears. The top half shows the same man with more defined curls. The bottom half shows the initial messy hair from the previous shot. The text "After" is overlaid on the top half and "Before" on the bottom half. The camera remains stationary, highlighting the contrast. # Funnel stage Consideration # Pain points Messy, undefined hair – The ad opens with the creator running his hands through messy, undefined curly hair, visually highlighting the issue of unkempt hair. # Value propositions - Easy to achieve defined curls with the hair styler. # Benefits - Defined curls # Features - Curly Hair Styler - Hair Serum with Argan Oil - Shiny, Bouncy and Smooth # Call to action None used. # Point of view - Customer 100% – The entire ad is presented from the customer's point of view through the demonstration of hair transformation. # Storyline - 00:00–00:02 The creator runs his fingers through his messy, undefined curly hair, highlighting the initial state of his hair. - 00:02–00:04 A split screen shows "After" and "Before" shots of the creator's hair, contrasting the styled and unstyled looks to emphasize the product's transformative effect. - 00:04–00:05 The creator holds up the Beardo Man Curls product, showing the packaging and emphasizing the specific product being advertised. - 00:05–00:07 The creator applies the product to his hands, demonstrating the first step in the styling process. - 00:07–00:09 The creator applies the product to his hair, styling it to define and enhance his curls. - 00:09–00:12 The creator shows off his styled curly hair, highlighting the achieved look and the product's effectiveness. - 00:17–00:19 The creator emphasizes that the product will give you defined curls. - 00:19–00:20 The ad displays the product combo along with the price.

# Ad summary This ad demonstrates the effects of Beardo Hair Clay Matte Wax on a person with unstyled hair. The ad features a before and after, showing the result of using the product. The ad also shows the Beardo Hair Essential Combo. # Brand positioning Beardo is presented as a grooming brand offering hair styling products. The brand aims to help consumers achieve a specific hairstyle. The brand is selling styling products with a functional purpose. # Product The Beardo Hair Clay Matte Wax is a hair styling product that provides a firm hold for daily styling and includes hair fragrance. It appears to be intended for people looking to style their hair. The Beardo Hair Essential Combo includes the Beardo Hair Clay Matte Wax and a No Nonsense Daily Shampoo. # Visual style The ad features a before-and-after transformation. It uses quick cuts between the product display, the before shot and the after shot. The production quality is good. # Hooks Spoken: 00:03–00:08: [Singing in non-English language] Text overlay: 00:00–00:02: WHAT CLAY WAX CAN DO TO YOUR HAIR! Visual: 00:00–00:03: A close-up shot of a person's face with unstyled, messy brown hair. He has acne and some facial hair. The background is blurry but appears to be a barber shop. The camera is stationary and faces the person directly. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is having messy, unstyled hair. # Value propositions - Achieve a styled look with a firm hold and a pleasant fragrance using the Hair Clay Matte Wax. # Benefits - Achieve a textured crop hairstyle with a matte hold # Features - Firm hold for daily styling - Hair fragrance # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the product benefits and results from the brand's perspective. # Storyline - 00:00–00:03 A person with messy, unstyled hair is shown. - 00:03–00:04 00:03–00:04: A person holds a container of Beardo Hair Clay Matte Wax, showing the product. - 00:04–00:09 00:04–00:09: A person is shown with a styled, textured crop haircut. - 00:09–00:11 00:09–00:11: The Beardo Hair Essential Combo, consisting of the No Nonsense Daily Shampoo and the Hair Clay Matte Wax, is displayed.

# Ad summary This ad showcases the Beardo Man Curls Combo, featuring a curly hair styler and hair serum. It uses a before-and-after format to demonstrate how the product can transform messy, undefined curls into a defined and stylish look. The ad targets men with curly hair who want to improve their hair's appearance and manageability. # Brand positioning Beardo is presented as a men's grooming brand focused on hair styling products, specifically for curly hair. The brand aims to help men with curly hair achieve a defined and stylish look. The brand positions itself as a solution for men who want to manage and enhance their natural curls, offering products that deliver visible results. The brand's tone is modern and relatable, using a rap song and a casual presentation style to connect with its target audience. The brand pushes against the norm of neglecting curly hair care for men, offering a specialized solution. # Product The ad features the Beardo Man Curls Combo, which includes two products: the Man Curls Curly Hair Styler and the Hair Serum with Argan Oil. The Curly Hair Styler is designed to define curls, providing a shiny and smooth finish. It comes in a black tube with teal accents. The Hair Serum, infused with Argan Oil, promotes strong and healthy hair. The ad highlights that using the combo can transform messy, undefined curls into a defined and stylish look. The products are presented as a solution to achieve well-managed and attractive curly hair. The ad addresses the barrier of not knowing how to style curly hair by showcasing the ease of use and visible results of the Beardo Man Curls Combo. # Visual style The ad has a modern, UGC-style aesthetic with a mix of indoor and outdoor shots. The editing style includes quick cuts and transitions to maintain a fast pace. The production quality is polished, giving it a professional yet relatable feel. The visual motifs include close-ups of the hair and product, before-and-after transformations, and text overlays synced with the music. The pacing is consistent, with a moderate BPM that matches the rhythm of the rap song. # Hooks Spoken: 00:00–00:01 Subhe ka mere khali bikhre baal Visual: 00:00–00:02 Close-up shot of a man with dark, curly hair and a beard, wearing a black jacket over a white hoodie. He is indoors, with a blurred background showing a plant and a framed picture. The camera is static, focusing on his face as he touches his hair. # Funnel stage Consideration # Pain points The pain point is having messy, undefined curly hair that is difficult to style and manage. This is signaled by the opening shot of the man with unkempt hair and the line 'Subhe ka mere khali bikhre baal'. # Value propositions - Achieve well-managed and attractive curly hair with the Beardo Man Curls Combo - Transform messy, undefined curls into a defined and stylish look # Benefits - Defined curls - Shiny and smooth finish - Strong and healthy hair # Features - Curly Hair Styler - Hair Serum with Argan Oil # Call to action None used. # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer demonstrating the product's use and results. - Brand 20% – The brand's official voice is used to display product information and pricing. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a man with messy, undefined curly hair. The message is to show the 'before' state of the hair, highlighting the problem the product aims to solve. - 00:02–00:04 00:02–00:04 A split screen shows the 'before' and 'after' transformation of the man's hair. The message is to visually demonstrate the effectiveness of the product in defining and styling curly hair. - 00:04–00:08 00:04–00:08 The man is shown applying the product to his hair, using a scrunching motion. The message is to demonstrate the application process and how the product is used to style the hair. - 00:08–00:14 00:08–00:14 The man is shown with his styled, defined curls in an outdoor setting. The message is to showcase the final result and the confidence boost that comes with well-styled hair. - 00:14–00:17 00:14–00:17 The man speaks directly to the camera, emphasizing the importance of using the right product to avoid looking 'weird'. The message is to highlight the consequences of not properly styling curly hair and position Beardo as the solution. - 00:17–00:20 00:17–00:20 The ad displays the Beardo Man Curls Curly Hair Styler and the Beardo Man Curls Combo, including the price. The message is to promote the product and provide a call to action for viewers to purchase it.

# Ad summary This ad promotes Beardo's Lip Lightener, specifically targeting smokers who may experience lip discoloration. It features a product shot alongside a testimonial from a customer who praises its effectiveness. # Brand positioning Beardo is presented as a grooming brand catering to men, specifically those who are conscious about their appearance and addressing concerns related to lifestyle habits like smoking. The brand positions itself as a solution provider for specific issues, such as lip discoloration caused by smoking, suggesting a focus on targeted and effective personal care. The brand's tone is functional and solution-oriented, aiming to provide practical products that address specific grooming needs. # Product The product is Beardo Lip Lightener, designed to lighten lips that have become dark due to smoking. It comes in a small, round, black container. The product contains 2% Kojic Acid and SPF 30. The ad addresses the purchase barrier of lip discoloration caused by smoking by offering a targeted solution. The product is presented as an effective way to restore the natural color of lips affected by smoking. # Visual style The ad has a clean and modern visual style with a focus on product presentation and social proof. The production quality appears to be highly polished, with studio-shot lighting and a simple background. The image treatment includes background removal and color grading to enhance the product's visibility. The typography is large and bold, making it easy to read. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Especially for smokers! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of lip discoloration caused by smoking. "Worked really impressive on the lips that got dark due to smoking!" # Value propositions - The Beardo Lip Lightener offers a solution for smokers experiencing lip discoloration, providing a way to restore their natural lip color with the benefits of Kojic Acid and SPF 30. # Benefits - best lip lightener - Worked really impressive on the lips that got dark due to smoking! # Features - 2% Kojic Acid - SPF 30 # Call to action None used. # Social proof - "This happened to be the best lip lightener! Worked really impressive on the lips that got dark due to smoking! Try this out smokers!" – Nitin Sharma # Point of view - Customer: The testimonial at the top of the image shares a positive experience using the product, indicating a customer's point of view. - Brand: The product shot and ingredient/SPF callouts at the bottom of the image showcase the product and its features, indicating the brand's point of view. # Storyline - The ad opens with a customer testimonial from Nitin Sharma, who shares his positive experience with the product, stating that it's the best lip lightener and worked impressively on lips darkened by smoking. This is included to build trust and credibility by showcasing real user feedback. The audience experiences this from the customer's perspective. - The ad then showcases the product itself, highlighting its key ingredients (2% Kojic Acid, SPF 30) and benefits (lightening dark lips). This is included to inform the audience about the product's features and how it addresses the problem of lip discoloration. The audience experiences this from the brand's perspective.

# Ad summary This ad promotes Beardo's lip lightener product with a BOGO offer. It features a couple in the background and focuses on the product's ability to make lips irresistible. # Brand positioning Beardo is presented as a brand focused on men's grooming, with a touch of romance and desirability. The brand aims to occupy a space in the consumer's mind where grooming enhances attractiveness and confidence. The ad aligns with a lifestyle where personal care is essential for making a strong first impression and maintaining a romantic connection. Beardo positions itself as a solution for men who want to improve their appearance and attractiveness, specifically addressing the issue of dark lips. The brand positioning is both functional (lightening dark lips) and emotional (enhancing attractiveness and confidence). # Product The product being advertised is Beardo Lip Lightener, designed to lighten dark lips and improve their appearance. It is packaged in a small, round, black container with a red stripe. The product contains 2% Kojic Acid and SPF 30. The ad targets individuals concerned about dark lips and seeking to improve their first impression. The unique selling proposition (USP) is its ability to lighten lips, making them more attractive and irresistible. The ad implies that using the product will lead to increased romantic interest and confidence. The product is presented as a solution to a common cosmetic concern, addressing the barrier of dark lips affecting one's appearance. # Visual style The ad has a polished, studio-shot production quality. The visual motifs include a blurred background to create depth and focus on the product. The image treatment involves soft lighting and color grading to enhance the romantic atmosphere. The typography is large and bold to capture attention. The style is designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: LIPS SHE CAN'T RESIST # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having dark lips, which can negatively impact one's first impression. "Dark lips? Fix the first impression" # Value propositions - Lightens dark lips with 2% Kojic Acid and SPF 30 for protection. # Benefits - Lightens dark lips - Improves first impression # Features - 2% Kojic Acid - SPF 30 # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits to attract potential customers. # Storyline - The ad opens with a close-up of the Beardo Lip Lightener product, held in someone's hand, with a couple in the blurred background about to kiss. This is intended to immediately capture attention and associate the product with romance and intimacy, told from the brand's perspective. - The text overlay emphasizes the product's benefit: "LIPS SHE CAN'T RESIST," suggesting that using the product will make one's lips more attractive and desirable. This is told from the brand's perspective, highlighting the desired outcome for the user. - The ad concludes with a direct call to action, addressing the problem of dark lips and offering a solution: "Dark lips? Fix the first impression." This is told from the brand's perspective, urging viewers to take action and purchase the product to improve their appearance.

# Ad summary This ad is for Beardo's lip lightener product. The ad shows a before and after of a smoker's lips, with the after showing lighter lips after using the product. # Brand positioning Beardo is presented as a brand focused on men's grooming, specifically addressing concerns related to facial hair and appearance. The brand positions itself as a solution for men seeking to improve their look, particularly in counteracting the effects of smoking on lip color. The brand seems to be targeting men who are conscious about their appearance and are looking for specific solutions to common grooming issues. # Product The product being advertised is Beardo's Lip Lightener, designed to lighten the lips of smokers. It contains 2% Kojic Acid and SPF 30. The product comes in a small, black circular container. The ad highlights the product's ability to counteract the darkening effects of smoking on the lips, offering a solution for smokers who are concerned about the appearance of their lips. The ad aims to show that this product is worth trying or buying for those who want to restore the natural color of their lips despite smoking. # Visual style The ad has a split-screen, before-and-after format with a focus on product efficacy. The production quality is high, with clear, well-lit images. The image treatment includes color correction to emphasize the difference between the two sides of the split image. The typography is clean and modern, with a focus on legibility. The overall style is designed to be attention-grabbing and informative, showcasing the product's benefits in a visually compelling way. # Hooks Headline: BOTH ARE SMOKERS # Funnel stage Middle of funnel # Pain points The ad addresses the problem of darkened lips due to smoking. "BOTH ARE SMOKERS" highlights that smoking can negatively affect lip color. # Value propositions - Lip Lightener with 2% Kojic Acid and SPF 30 # Benefits - Lip Lightener # Features - 2% Kojic Acid - SPF 30 # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the problem of smokers' lips and offering their product as the solution. # Storyline - The ad starts by highlighting that both sides of the image feature smokers, setting up a common problem. This is told from the brand's perspective to introduce the issue they aim to solve. - The ad then shows a split image of lips, one side labeled 'Without Lip Lightener' and the other 'With Lip Lightener'. This is shown from the brand's perspective to visually demonstrate the product's effectiveness. - The ad concludes by showcasing the Beardo Lip Lightener product itself, reinforcing the brand's solution. This is shown from the brand's perspective to promote the product as the answer to the problem presented.

# Ad summary This ad promotes Beardo Lip Lightener, a product designed to give men fuller, healthier, and softer lips. The ad features a man explaining how to use the product and the benefits of using it. # Brand positioning Beardo is presented as a brand focused on men's grooming, offering solutions for common concerns like lip health. The brand aims to occupy a space in the market that caters specifically to men's grooming needs, providing products that enhance their appearance and confidence. The brand aligns with a lifestyle of self-care and improvement, pushing against the norm that grooming is solely a female domain. The brand positioning is functional, focusing on performance and simplicity, while also tapping into emotional benefits like confidence and attractiveness. # Product Beardo Lip Lightener is a product designed to give men fuller, healthier, and softer lips. The product comes in a small, black container. The product is applied by rubbing a finger on the balm and then applying it to the lips. The ad states that using the product every morning will result in healthier, fuller, and softer lips within a few days. The product's USP is its ability to improve lip appearance and health quickly and easily. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions. The production quality is high, with clear visuals and professional editing. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02: Get lips that girls actually want to kiss. Text overlay: 00:00–00:02 GET LIPS GIRLS ACTUALLY WANT TO KISS Visual: 00:00–00:02: A man with a beard and mustache, wearing a black shirt, is centered in the frame. He is speaking directly to the camera. The background is blurred. Text overlay: "GET LIPS GIRLS ACTUALLY WANT TO KISS" / 00:01–00:02: A close-up of a couple with their foreheads touching, followed by a shot of them kissing. The lighting is dim and colorful. # Funnel stage Consideration # Pain points The ad implies that men may feel insecure about the appearance of their lips, suggesting that they may want fuller, healthier, and softer lips to be more attractive. "Get lips that girls actually want to kiss." # Value propositions - Get lips that girls actually want to kiss. - Within a few days, your lips will look healthier, fuller, and softer. # Benefits - Healthier lips - Fuller lips - Softer lips # Features - Lip Lightener - 2% Kojic Acid - SPF 30 # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, with a man explaining the benefits of the product. # Storyline - 00:00–00:02 The ad begins with a man directly addressing the audience, asking if they want lips that girls actually want to kiss. - 00:02–00:05 The ad then transitions to a close-up of a man's finger rubbing on the Beardo Lip Lightener balm. - 00:05–00:09 The man explains that if you use the product every morning, within a few days, your lips will look healthier, fuller, and softer. - 00:09–00:11 The ad concludes with a close-up of a man's lips and the Beardo Lip Lightener product, highlighting a "Buy One Get One Free" offer.