What is the UI Mockup ad format?

# Ad summary This ad for ChatGPT Business highlights the platform's ability to manage tasks and generate project plans and creative briefs. The ad shows the collaborative nature of the platform for getting work done. # Brand positioning ChatGPT Business, promoted in this ad, is positioned as a tool to improve work efficiency. By presenting itself as a 'collaborator', the brand seeks to occupy a space in the consumer's mind as a supportive partner, helping to streamline and expedite work-related tasks. The brand's messaging and visual cues align with the values of productivity, organization, and ease of use. It deviates from the category norms of complex, slow software solutions, and positions itself as a simple and modern alternative. # Product The advertised product is ChatGPT Business, a platform that is defined as the user's 'collaborator for getting work done'. It appears to streamline the process of campaign planning, creative briefing, and task management, targeting users who seek efficiency and organization in their professional lives. Key product details implied include its ability to generate creative briefs, update project drafts, and create campaign plans with tasks added to a project workspace. The user is led to believe that the product is worth trying or buying because it simplifies and accelerates the completion of work tasks. # Visual style The ad uses a clean and modern visual style, with a focus on clear communication. The image features a soft gradient background that fades from light blue to light purple. The notification bubbles use a minimalist design. The font is clean and legible. The overall effect is professional and trustworthy, with the aim of appearing platform-native. # Hooks Headline: Your collaborator for getting work done # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenges of generating creative briefs, updating drafts, and creating campaign plans, showing that users need help managing project tasks. # Value propositions - The platform helps users generate creative briefs. - The platform helps users update drafts and share with the team. - The platform helps users generate campaign plans and add tasks to project workspaces. # Benefits - Ready for design - Shared with the team # Features - Campaign creative brief generated - Campaign draft updated - Campaign plan generated - Tasks added to project workspace # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand’s POV is presented through the main title and subtitle, which is designed to quickly position the product as a work tool that improves efficiency. - Customer: The customer's POV is experienced through the series of pop-up notifications, which presents the product's ability to manage tasks and create project plans. # Storyline - The ad opens by introducing ChatGPT Business as a tool for increasing efficiency. This is included to immediately position the product as a solution to the problem of slow work processes, which is told from the brand's perspective to showcase the platform's intended purpose and value proposition upfront. This captures the viewer's attention by promising a solution to a widespread challenge in the workplace and sets the stage for demonstrating how the product fulfills that promise. By showcasing a specific scenario, the narrative progresses towards a more concrete illustration of the platform's capabilities and benefits, increasing the audience's understanding and engagement. - The ad highlights specific functions by showing a series of pop-up notifications illustrating the platform's task management and content generation capabilities. This is shown from the implied perspective of a user interacting with the platform, showing how the product delivers real-world benefits and drives the narrative towards a more detailed understanding of its practical applications. By showing the platform in action, this progresses the narrative by providing tangible evidence of its value proposition and building confidence in its ability to deliver the desired outcomes.

# Ad summary The ad highlights the service Superads provides which is helping people create thumb-stopping ads. The ad features a magnified thumb image, emphasizing the importance of creating an ad that stops people from scrolling. The service positions itself to provide people with a team that provides an unfair advantage. # Brand positioning Superads presents itself as a resource for ad creation and marketing. The brand suggests that it helps people create better, more engaging advertisements and is for those who seek an "unfair advantage" when creating ads. It positions itself in such a way that directly goes against the norm that everyone is on equal footing when they start a brand. # Product Superads is presented as a comprehensive ad creation service, with the promise of helping businesses create high-performing ads. The focus is on providing an edge in the competitive advertising landscape. The ad is targeted at people looking to break through the clutter with marketing. The brand promotes their service as a secret weapon. The ad copy focuses on a specific pain point which is getting the audience to stop scrolling through and look at ads, and the brand resolves that by providing the target audience with ads that are "thumb-stopping". # Visual style The ad features a clean and straightforward visual style, making use of a magnified image and clear text overlays. The production quality appears polished with a focus on a single visual element. It mimics platform native behaviors by resembling an Instagram in-feed post, that is intended to seamlessly blend with user's feeds. # Hooks Headline: Behind every thumb-stopping ad is a team with an unfair advantage. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the difficulty in creating advertisements that stand out and capture attention in a saturated digital landscape. # Value propositions - Providing a team with an "unfair advantage" in ad creation, suggesting a higher chance of success # Benefits - thumb-stopping ad - unfair advantage # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, showcasing Superads as the key to creating attention-grabbing, high-performing advertisements. # Storyline - The ad starts with a hook: "Behind every thumb-stopping ad is a team with an unfair advantage." This introduces the central idea of achieving exceptional ad performance through an undisclosed advantage, capturing the viewer's interest and implying that Superads provides this edge, told from the brand perspective. - The story continues with the key information that "They use Superads" which reveals that Superads is the solution to what was stated in the previous line. It aims to transition viewers into recognizing Superads as the source of successful and high-performing advertising, told from the brand perspective.

# Ad summary This ad features a variety of custom promotional products from VistaPrint, including water bottles, pens, and keychains, all branded with the 'Gym Sisters' logo. The ad is presented as a reminder notification on a mobile device, prompting the viewer to consider custom promotional products. # Brand positioning VistaPrint is presented as a provider of custom promotional products. The brand aims to occupy the space of accessible and customizable branding solutions for businesses or groups. The ad promotes the idea that VistaPrint can help create a cohesive and branded look across various items, from water bottles to pens and keychains. The brand positioning is functional, focusing on the simplicity and availability of custom branding. # Product The ad features a range of custom promotional products. A yellow water bottle with the 'GYM SISTERS' logo is prominently displayed. There are also black water bottles with the same logo, pens with a leopard print design and the 'GYM SISTERS' logo, and keychains with the logo. The products are for anyone looking to create branded merchandise, particularly those associated with a gym or fitness group. The USPs include the ability to customize products with a specific logo and design, creating a unified brand identity. The ad addresses the need for promotional items that can help build brand awareness and team spirit. # Visual style The ad has a clean and modern visual style, mimicking a mobile notification. The production quality is high, with well-lit and sharply focused product shots. The visual motif is a flatlay arrangement of branded products. The image treatment includes background blurring to focus attention on the products. The typography is clean and legible, integrated into the notification box. The style contrasts with typical platform content by presenting a polished, brand-focused image. # Hooks Headline: Reminder # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing branded merchandise for a business or group, but lacking an easy and accessible way to create it. The 'Reminder' notification implies that the viewer may have been considering custom products but hasn't taken action yet. # Value propositions - Custom promo products available at VistaPrint # Benefits - None used. # Features - Custom promo products # Call to action Accept # Social proof - None used. # Point of view - Brand: The ad is presented from the brand's perspective, showcasing the range of customizable products and encouraging viewers to explore the options available at VistaPrint. # Storyline - The ad opens with a 'Reminder' notification, mimicking a mobile alert. The message conveys that custom promo products are available at VistaPrint. The brand is telling the audience that they can easily create custom products. - The notification displays a variety of branded products, including water bottles, pens, and keychains, all featuring the 'GYM SISTERS' logo. The brand is showing the audience the range of customizable products available. - The notification includes 'Decline' and 'Accept' buttons, prompting the viewer to take action. The brand is encouraging the audience to engage with the offer and explore the custom products. - The VistaPrint logo is displayed at the bottom, reinforcing the brand's identity. The brand is reinforcing its identity as the provider of these custom promotional products.

# Ad summary This image ad for ClickUp features an illustration of a toggle, asking the viewer if they want to hire an AI marketer for their team. # Brand positioning ClickUp positions itself as a solution for work management and productivity enhancement, specifically through the integration of AI agents. The brand presents a forward-thinking approach by incorporating artificial intelligence into its platform, allowing users to automate and optimize tasks related to marketing and other business operations. The brand aims to occupy the space of innovative work management solutions, appealing to businesses looking to streamline their processes, reduce costs, and improve efficiency. # Product The ad promotes ClickUp's AI Agents, which are designed to handle marketing tasks. These AI agents can be integrated into a user's existing ClickUp workflow to automate and improve efficiency in various areas. The product is geared toward businesses and teams looking to optimize their marketing efforts and reduce the manual workload on their staff, allowing them to focus on more strategic initiatives. The ad directly addresses the desire to reduce costs associated with hiring a human marketer and save time. # Visual style The ad has a futuristic, tech-forward visual style characterized by the use of gradient colors, a minimalist design, and digital UI elements like the toggle button. The color palette uses a combination of blue, purple, and pink hues, which creates a vibrant and modern aesthetic. The background is a speckled gradient, which adds depth and texture to the design. The overall effect is clean and uncluttered, which draws attention to the core message and call to action. # Hooks Headline: Hire an AI marketer for your team? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for marketing expertise without the overhead and costs associated with hiring a full-time human marketer. The question “Hire an AI marketer for your team?” implies a desire to reduce expenses and improve efficiency in marketing operations. # Value propositions - Hire an AI marketer for your team? # Benefits - Try AI Agents in ClickUp # Features - AI Agents # Call to action Try AI Agents in ClickUp # Social proof - None used. # Point of view - Brand: The ClickUp logo and the prompt to 'Try AI Agents in ClickUp' positions ClickUp as the narrator offering a solution. # Storyline - The ad starts with a question, “Hire an AI marketer for your team?”, which immediately engages the audience by proposing a solution to the challenge of needing marketing expertise without the overhead of a full-time employee. The brand is speaking directly to business owners or managers who are seeking cost-effective solutions for their marketing needs. - The presence of a toggle positioned as “off” further emphasizes the ease and simplicity of integrating an AI agent into ClickUp. It tells the story of the user being able to easily turn on this feature and improve their marketing function. - Finally, the ad ends with a call to action: “Try AI Agents in ClickUp”, which prompts the audience to take the next step and explore ClickUp's AI-driven solutions. The brand is guiding the audience from consideration to action by inviting them to experience the product firsthand.

# Ad summary This image ad promotes GoDaddy's email services, emphasizing the importance of a professional-looking email for businesses. The ad features a woman in a business setting, using her phone and laptop, alongside a mockup of a professional email from Uvarovita Home, suggesting that GoDaddy can help businesses create a similar polished email presence. # Brand positioning GoDaddy is presented as a service that empowers businesses to enhance their professional image through email services. The brand aims to occupy the space of a reliable partner for businesses seeking to improve their online presence and credibility. The ad aligns with a tone of professionalism and sophistication, suggesting that GoDaddy helps businesses project a polished and trustworthy image. The brand positioning is functional, focusing on the practical benefits of having a professional email address. # Product The featured product is GoDaddy's email service, designed to help businesses create professional-looking email addresses. The service is for business owners who want to enhance their brand image and credibility through their email communications. The ad highlights the benefit of having an email that looks as professional as the business itself. The ad addresses the purchase barrier of businesses potentially using unprofessional or generic email addresses, positioning GoDaddy as the solution to elevate their email presence. # Visual style The ad has a clean and professional visual style, with a focus on showcasing a modern and stylish business setting. The production quality is high, with well-lit and composed shots. The color palette is primarily dark with teal accents, creating a sophisticated and trustworthy feel. The typography is clean and legible, and the overall design is intended to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Get email that looks as professional as your business is # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of businesses potentially using unprofessional or generic email addresses, which can negatively impact their brand image. The ad copy, "Get email that looks as professional as your business is," directly addresses this concern. # Value propositions - Get email that looks as professional as your business is # Benefits - Enhance business image - Project a polished and trustworthy image # Features - Professional-looking email # Call to action None used. # Social proof - The inclusion of "Yuribdia Montoya UVAROVITAHOME.COM" at the bottom of the image serves as a form of social proof, suggesting that real people and businesses are using and benefiting from GoDaddy's email services. # Point of view - Brand: The GoDaddy logo and headline establish the brand's presence and message at the top of the image. - Customer: The woman in the business setting represents the customer's perspective, showing how GoDaddy's email service fits into their daily professional life. - External source: The mockup of the professional email from Uvarovita Home provides an example of the potential outcome, offering an external validation of the service's benefits. # Storyline - The ad opens with the GoDaddy logo and a headline emphasizing the importance of a professional email, setting the stage for the brand's offering. The brand is telling the audience that GoDaddy can help businesses create emails that match their professional standards, immediately establishing the value proposition. - The ad then transitions to a visual of a woman in a business setting, using her phone and laptop, which conveys a sense of professionalism and productivity. The customer is shown in a real-world scenario, implying that GoDaddy's email service is suitable for everyday business use. - The ad includes a mockup of a professional email from Uvarovita Home, showcasing the potential outcome of using GoDaddy's email service. The brand is demonstrating the tangible benefits of using GoDaddy's email service, providing a visual example of the professional look that can be achieved. - The ad concludes with the name and website of the woman featured, reinforcing the personal and professional connection. The customer is presented as a real person who benefits from GoDaddy's services, adding a layer of authenticity and credibility to the ad.

# Ad summary The image is an ad for personalized dog food, showcasing a dog eating from a bowl. The ad is designed to look like someone is taking a photo of their dog using an iPhone, making the food look like a premium choice worthy of capturing. The message centers around providing high-quality, personalized meals for dogs, emphasizing the dog's importance or 'main-character energy'. # Brand positioning The brand is positioned as providing personalized, wholesome meals for dogs, catering to pet owners who see their dogs as integral parts of their lives. The brand aligns with values of pet pampering, health consciousness, and the desire to provide the best for one's pet. It differentiates itself by focusing on personalized nutrition for dogs, as opposed to generic mass-produced options. The brand positioning is both functional (personalized, wholesome meals) and emotional (catering to the dog's 'main-character energy'). # Product The product is personalized dog food, presented as wholesome meals tailored for dogs. The ad highlights the personalization aspect, suggesting that the meals are customized to suit each dog's specific needs. The product is designed for pet owners who want to provide high-quality nutrition to their dogs, emphasizing that these dogs are seen as stars and deserve special attention. The ad is designed to address concerns about feeding pets generic, non-personalized foods and promotes the idea of providing a more tailored and premium dining experience. It is not a direct statement but it shows that the advertised food comes in a convenient bowl for consumption. # Visual style The ad has a clean, modern aesthetic with a focus on natural lighting. The framing mimics a platform-native style (iPhone camera interface), enhancing scannability and stop power in feed. The ad uses a shallow depth of field to focus on the product (the bowl of food) and the dog, drawing attention to the key elements. The typography is integrated using simple fonts. # Hooks Headline: Feed their “main-character energy” # Funnel stage Top of funnel (Awareness) # Pain points The ad is addressing the concern that pet owners may not be providing their dogs with the best possible nutrition. “Feed their main-character energy” implies that generic dog food isn't good enough. # Value propositions - Personalized, wholesome meals for the star of your camera roll # Benefits - Caters to the dog's 'main-character energy' - Provides high-quality nutrition # Features - Personalized meals - Wholesome meals # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the features and benefits of their personalized dog food while aligning with the lifestyle of pet owners who adore and frequently photograph their dogs. # Storyline - The ad begins by highlighting the idea of feeding the dog's 'main-character energy'. This is intended to resonate with pet owners who view their pets as important and deserving of special treatment. The perspective is from the brand, conveying a message of catering to the dog's central role in their owner's life. - The ad specifies the personalized and wholesome nature of the meals, positioning the product as a premium option that caters to the dog's well-being. The perspective is from the brand, further emphasizing the high quality and tailored approach of their dog food. - The ad references the 'star of your camera roll', suggesting that the dog is photo-worthy and important in the owner's digital life. This continues to reinforce the idea of the dog's central role and the desire to capture and share their moments. The perspective is from the brand, aligning the product with the lifestyle and values of pet owners who frequently share photos of their dogs.

# Ad summary This ad features a screenshot of the Duolingo app interface in Arabic. It highlights the app's ability to help users speak confidently through larger lessons that are both fast and free. # Brand positioning Duolingo is presented as a fun and accessible language learning platform. The brand uses its iconic green owl mascot, Duo, to create a friendly and approachable image. The ad emphasizes the ease and speed of learning, positioning Duolingo as a convenient and effective tool for language acquisition. The brand aims to occupy a space in the consumer's mind as a gamified, user-friendly alternative to traditional language learning methods, making it appealing to a broad audience seeking to learn a new language in a less intimidating way. The brand's positioning is both functional (offering quick and free lessons) and emotional (building confidence in speaking a new language). # Product The ad promotes the Duolingo language learning app, which is designed to help users learn a new language through interactive lessons. The app is presented as a tool to "speak confidently" with larger lessons that are both fast and free. The product is for anyone interested in learning a new language, as implied by the general language used and the app's accessibility. The ad addresses the purchase barrier of cost by highlighting that the lessons are free. The app is shown through a screenshot of the interface, emphasizing its user-friendly design and accessibility. # Visual style The ad has a clean and simple visual style, using bright colors and a minimalist design. The production quality is polished, resembling a studio-shot graphic. The visual motif is a flatlay style, presenting the app interface and mascot in a straightforward manner. The image treatment includes background removal and color grading to create a cohesive and visually appealing aesthetic. The typography is large and bold, enhancing scannability in the feed. The style contrasts with platform-native content, aiming to stand out and grab attention. # Hooks Headline: ابدأ التحدث بثقة أكبر مع دروس سريعة ومجانية. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of feeling unconfident when speaking a new language. The ad copy states "ابدأ التحدث بثقة أكبر مع دروس سريعة ومجانية.", which implies that the user currently lacks confidence in their language skills. # Value propositions - Speak confidently with larger lessons that are both fast and free. # Benefits - التحدث بثقة أكبر # Features - دروس سريعة ومجانية # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the Duolingo app and its benefits. # Storyline - The ad opens with a screenshot of the Duolingo app interface, immediately establishing the product being advertised. This is from the brand's perspective, aiming to showcase the app's user interface and design. - The ad highlights the key benefits of using Duolingo, which are to "speak confidently" with larger lessons that are both fast and free. This is from the brand's perspective, emphasizing the value proposition of the app. - The ad features the Duolingo mascot, Duo, peeking from the bottom of the screen, adding a playful and engaging element. This is from the brand's perspective, reinforcing the brand's friendly and approachable image.

# Ad summary This ad showcases Asana as a tool to bring clarity to complex projects. The ad features a woman smiling as she reviews a project plan managed with Asana, presented as a mobile notification. # Brand positioning Asana is positioned as a project management tool that transforms complexity into clarity. It aims to be the solution for individuals and teams seeking to streamline their workflows and enhance collaboration. The brand aligns with values of efficiency, organization, and AI-powered insights. Asana sets itself apart by focusing on simplifying project management through innovative features, making it accessible and user-friendly for a wide range of users. # Product Asana is presented as a project management software that helps users organize and clarify complex projects. The product offers features like project planning, task management, and AI-generated status updates. It is designed for individuals and teams who need to coordinate efforts and track progress efficiently. The USPs highlighted include its ability to provide clear, AI-driven summaries of project statuses and streamline collaboration through features like shared status updates. The ad conveys that Asana reduces the complexities of project management, making it easier to stay on top of tasks and achieve clarity. # Visual style The ad features a clean, modern design with a dark green and white color scheme. The production quality appears polished, with professional photography and graphic elements. The visual motifs include UI elements, such as app interfaces and message notifications, integrated into a real-life setting. There are no obvious filters or image treatments, maintaining a natural and authentic look. The typography is clean and legible, contributing to the overall scannability of the ad. The style feels native to a professional context, conveying reliability and ease of use. # Hooks Headline: Pasa de la complejidad a la claridad # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the complexity and disorganization that can arise when managing projects, leading to inefficiencies, confusion, and a lack of clarity. This is implied by the tagline, 'Pasa de la complejidad a la claridad,' which indicates a desire to move away from complex project management towards a more streamlined, clear process. # Value propositions - Transform complexity into clarity with project planning and task management - Clear AI-driven summaries simplifies project updates - Streamlined collaboration through shared status updates # Benefits - Organization of projects - Clear AI-driven summaries of project statuses - Streamlined collaboration - Simplified project management # Features - Project planning - Task management - AI-generated status updates # Call to action Compartir estado # Social proof - None used. # Point of view - Brand: The top caption shows the brand name and tagline, 'Pasa de la complejidad a la claridad', establishing Asana's mission and positioning. - Customer: The woman smiling suggests satisfaction, reflecting a positive user experience with the product. - Brand: The screenshots of the Asana interface and mobile notification demonstrate the platform's features and usability. - Brand: The bottom caption, 'Compartir estado', showcases a collaboration feature. # Storyline - The Asana logo and tagline, 'Pasa de la complejidad a la claridad,' (Move from complexity to clarity) are displayed at the top. This introduces Asana as the solution for simplifying project management, setting the stage for the ad's focus on clarity. The brand is telling this part of the story. - A woman smiles in front of an Asana project plan. This provides a visual element of a satisfied user and shows the interface of the Asana platform. The viewer is experiencing the ad from the perspective of a satisfied user who has benefitted from the tool. - An Asana interface shows project details, including a 'Campaña global' (Global campaign) with planning and status updates managed within the platform. This demonstrates the organization that Asana brings to campaign management. The brand is highlighting Asana's ability to organize projects in a central, easily visible space. - A mobile notification pops up, showing an AI-generated status update and the option to 'Compartir estado' (Share status). This showcases the product's collaboration and AI-powered features, emphasizing Asana's ease of use and modern capabilities. The brand is showing how easy it is for users to update the progress of projects to collaborators.

# Ad summary This ad uses a reminder notification to highlight the ease of incorporating Orgain Organic Protein into one's diet. It showcases the product's nutritional benefits and versatility through quick, engaging visuals. # Brand positioning Orgain is presented as a health-conscious brand offering organic, plant-based protein powder. The brand emphasizes accessibility and ease of use, positioning itself as a solution for individuals looking to effortlessly meet their protein goals. The brand aligns with a lifestyle focused on wellness and nutrition, pushing against the perception that healthy eating is complicated or time-consuming. The brand positioning is functional, focusing on the simplicity and nutritional benefits of its products. # Product Orgain Organic Protein is a plant-based protein powder designed to help users easily hit their protein goals. The product is highlighted as containing 21 grams of plant-based protein and less than 1 gram of sugar, with only 150 calories per serving. It is presented as a convenient and versatile option for incorporating protein into one's diet. The ad addresses the barrier of perceived difficulty in meeting protein goals by showcasing how easily the protein powder can be added to various foods and drinks. # Visual style The ad has a clean and bright aesthetic with a polished commercial feel. It uses quick cuts and smooth transitions to maintain an engaging pace. The visual motifs include consistent product placement and color coordination with the backgrounds. The pacing is consistent, with cuts timed to match the rhythm of the voiceover. The overall production quality is high, supporting the intended tone of accessibility and trustworthiness. # Hooks Spoken: 00:01–00:09 It's easier than you think to hit your protein goals. Text overlay: 00:00–00:09 Reminder (notification) / 00:02–00:09 It's easier than you think to hit your protein goals (notification) / 00:00–00:09 Decline (notification) / 00:00–00:09 Accept (notification) Visual: 00:00–00:01: A hand holds a container of Orgain Organic Protein powder against a light blue background. A white reminder notification box appears above the container with the text "Reminder" and options to "Decline" or "Accept". / 00:01–00:02: The background changes to brown. A hand with manicured nails reaches towards the container. / 00:02–00:03: The background transitions to a kitchen setting with a white countertop. A woman in a white shirt and red top holds a scoop of protein powder over the Orgain container. Various ingredients like lettuce, strawberries, and cashews are scattered around. / 00:03–00:04: The background changes back to light blue with a light blue platform. A scoop of protein powder sits next to the Orgain container, with the lid off to the side. / 00:04–00:05: The background returns to light blue, and a hand holds the Orgain container again, with the reminder notification still visible. / 00:05–00:06: The background changes to brown, and a hand reaches towards the container. / 00:06–00:07: The background transitions back to the kitchen setting, with the woman holding a scoop of protein powder over the container. / 00:07–00:08: The background changes to light blue with the light blue platform, showing the protein powder and scoop. / 00:08–00:09: The background returns to light blue, and a hand holds the Orgain container with the reminder notification. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of perceived difficulty in achieving daily protein goals. This is signaled by the reminder notification and the reassurance that "It's easier than you think to hit your protein goals." # Value propositions - The ad communicates value by presenting Orgain Organic Protein as a simple and convenient way to meet protein needs, highlighting its nutritional benefits (high protein, low sugar, low calorie) and ease of integration into daily routines. # Benefits - Easily hit your protein goals # Features - Plant-based protein - 21g plant protein - Less than 1g sugar - 150 calories # Call to action None used. # Social proof - None used. # Point of view - Brand 80% – The brand's POV is communicated through product displays, nutritional information, and demonstrations of use. - Customer 20% – The customer's POV is communicated through the reminder notification, suggesting a user-centric approach to health goals. # Storyline - 00:00–00:03 The ad opens with a reminder notification on a phone screen, prompting the viewer to consider hitting their protein goals. - 00:00–00:03 The notification emphasizes that it's easier than one might think to achieve these goals, setting a tone of encouragement and accessibility. - 00:00–00:03 The perspective is from the user of a mobile device, experiencing a reminder notification. - 00:03–00:07 The ad then transitions to show the Orgain Organic Protein powder being used in different scenarios, such as adding a scoop to a smoothie. - 00:03–00:07 This demonstrates the product's versatility and ease of integration into daily routines, reinforcing the message of simplicity. - 00:03–00:07 The perspective shifts to a demonstration of the product, showcasing its practical application. - 00:07–00:09 The ad concludes by reiterating the reminder notification, reinforcing the idea that achieving protein goals is easier than expected with Orgain Organic Protein. - 00:07–00:09 This final message aims to leave the viewer with a sense of empowerment and motivation to take action. - 00:07–00:09 The perspective returns to the user of a mobile device, solidifying the message of ease and accessibility.

# Ad summary This ad promotes Wild deodorant through a mock video call between two female friends. One friend complains about dry, itchy armpits, leading the other to recommend Wild deodorant, highlighting its natural ingredients, moisturizing properties, and 24-hour protection. # Brand positioning Wild is presented as a natural and effective deodorant brand. The brand aligns with values of natural ingredients, moisturization, and long-lasting protection. It seems to be pushing against the norm of chemical-based deodorants that may cause irritation or dryness, positioning itself as a nourishing and gentle alternative. # Product Wild is a deodorant made with natural ingredients such as shea butter and coconut oil, which make it super nourishing. The product aims to hydrate the armpits, providing 24-hour protection without irritation. The deodorant comes in a mint green container with refillable components. # Visual style The ad has a casual, UGC feel, simulating a real video call. The editing is simple, with static shots during dialogue and close-ups to showcase the product. The production quality is relatively high, giving it a polished yet authentic appearance. # Hooks Spoken: Coucou ma belle! / Oula... qu'est-ce qui se passe ? Visual: 00:00–00:01 A split-screen view of a phone video call is shown. In the top half of the screen, a woman with long brown hair is wearing a towel and applying deodorant to her armpit in a bathroom with gray tile walls. In the bottom half of the screen, another woman with long brown hair and a white sweater is in a room with a bookshelf, clothing rack, and green walls. The camera angle is a close-up, straight-on view of the bottom woman's face. There are white icons at the bottom of the screen: a camera, a red phone icon, and a microphone. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dry, itchy armpits, as expressed by the line: "mes aisselles elles sont sèches, ça me démange, j'en peux plus." # Value propositions - Natural ingredients make it super nourishing - 24 hour protection without irritation - Hyper hydrated armpits # Benefits - Super nourishing - Perfect for winter - Protects for 24 hours - No irritation - Hyper hydrated armpits - Si doux # Features - Natural ingredients - Shea butter - Coconut oil - Refills - Mint green container # Call to action None used. # Social proof - "Mais oui ! ça me protège pendant 24h, aucune irritation, et mes aisselles sont hyper hydratées." – Female 2 # Point of view - Customer 100% – The ad is delivered through the lens of a customer experiencing and recommending the product. # Storyline - 00:00–00:01 A woman is video calling her friend. - 00:01–00:06 00:01–00:06 The friend on the video call complains that her armpits are dry and itchy while scratching them with a grimaced expression. The speaker is the woman on the top half of the split screen. The intention is to convey the discomfort of dry armpits from her perspective. - 00:06–00:11 00:06–00:11 The friend on the bottom half of the screen is concerned for her friend and recommends that she try Wild deodorant. The speaker is the woman on the bottom half of the split screen. The intention is to introduce Wild as a solution to dry, itchy armpits. - 00:11–00:17 00:11–00:17 The friend on the bottom half of the screen presents Wild deodorant and a refill, describing the product as made with natural ingredients such as shea butter and coconut oil for nourishment, and adds that it's perfect for winter. The speaker is the woman on the bottom half of the split screen. The intention is to show the product while providing key benefits and features. - 00:17–00:21 00:17–00:21 The woman on the top half of the screen states that the product sounds "too good to be true" and asks if it really works, expressing doubt and needing reassurance. The speaker is the woman on the top half of the split screen. The intention is to address skepticism by acknowledging common doubts about the product's effectiveness. - 00:21–00:28 00:21–00:28 The friend on the bottom half of the screen shares her experience using Wild deodorant, stating that it provides 24-hour protection, no irritation, and keeps her armpits hydrated. She then demonstrates how soft her underarms are after using Wild deodorant. The speaker is the woman on the bottom half of the split screen. The intention is to use social proof to overcome skepticism and demonstrate the positive outcomes of using the product. - 00:28–00:32 00:28–00:32 The friend on the top half of the screen asks for the link to Wild deodorant because it's exactly what she needs, conveying a strong desire to purchase the product. The speaker is the woman on the top half of the split screen. The intention is to show the audience's interest and drive them towards a purchase. - 00:32–00:35 00:32–00:35 The friend on the bottom half of the screen says that she has sent the link to the chat and tells her friend that she will love it, confirming the offer and creating excitement. The speaker is the woman on the bottom half of the split screen. The intention is to encourage immediate action and create anticipation for the product.