How Remitly Advertises on Meta

# Ad summary This ad promotes Remitly, a service for sending money internationally. The ad highlights the app's ease of use and great exchange rates, particularly for sending money to Bangladesh. It features a mother and daughter, emphasizing the personal connection and the importance of sending money to support family abroad. The ad concludes with a call to download the Remitly app. # Brand positioning Remitly is presented as a trustworthy and reliable service for international money transfers. The brand emphasizes ease of use and great exchange rates, positioning itself as a customer-friendly alternative to traditional money transfer methods. The brand aligns with values of family support and global connection, promoting a lifestyle where users can easily send money to loved ones abroad. Remitly aims to occupy a space in the consumer's mind as a modern, accessible, and trustworthy solution for international money transfers, pushing against the norms of complicated and expensive traditional methods. The brand positioning is both functional (great exchange rates, ease of use) and emotional (supporting family). # Product Remitly is an app-based service that allows users to send money internationally. The app is designed for individuals who need to send money to family and friends in other countries, as shown by the mother and daughter sending money to Bangladesh. The ad highlights the app's great exchange rates and ease of use. The app is shown being used on a mobile phone, with a simulated screen displaying the transfer process. The ad addresses the purchase barrier of complicated and expensive traditional money transfer methods by offering a simple and cost-effective alternative. The ad tells the viewer that Remitly is worth trying because it provides a convenient and reliable way to support loved ones abroad with favorable exchange rates. # Visual style The ad has a clean and polished aesthetic with a focus on clear visuals and text overlays. The editing style is simple with static shots and smooth transitions. The production quality is high, resembling a polished commercial. The pacing is consistent, with a few cuts per minute. The cuts are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 Trust Remitly to give you great exchange rates when you send money to Bangladesh. Text overlay: 00:00–00:01 Trust Remitly / 00:00–00:01 to give you great / 00:00–00:01 exchange rates / 00:01–00:03 when you / 00:01–00:03 send money / 00:01–00:03 to Bangladesh. Visual: 00:00–00:01 A dark blue screen with the Remitly logo in the upper left corner. A phone is held up displaying the Remitly app interface. Text overlay reads: "Trust Remitly to give you great exchange rates". The phone screen shows a green circle and the text "In progress". The text "Simulated Screen" is in the lower left corner. / 00:01–00:03 A woman with dark hair in a black and white polka dot shirt sits next to a young girl with dark hair wearing a blue and white striped shirt. They are sitting at a table with a laptop. The girl is writing in a notebook. Text overlay reads: "when you send money to Bangladesh." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of traditional money transfer services being complicated and having poor exchange rates. This is signaled by the focus on Remitly's ease of use and great exchange rates. # Value propositions - Trust Remitly to give you great exchange rates: This combines the trustworthiness of the brand with the functional benefit of favorable exchange rates. - Send money to Bangladesh: This highlights a specific use case, making the service relevant to viewers who need to send money to that country. # Benefits - Trust Remitly to give you great exchange rates - Send money to Bangladesh # Features - Great exchange rates - Easy to use app # Call to action Download the Remitly app today # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, showcasing its features and benefits. # Storyline - 00:00–00:01 00:00–00:01 The Remitly logo appears with the text "Trust Remitly to give you great exchange rates." This introduces the brand and its key benefit: favorable exchange rates. - 00:01–00:03 00:01–00:03 A mother and daughter are shown using a laptop, with the text "when you send money to Bangladesh." This provides a specific use case and target audience, emphasizing the personal connection and the country of Bangladesh. - 00:03–00:05 00:03–00:05 The Remitly logo reappears with the text "Download the Remitly app today" and app store download buttons. This provides a clear call to action, encouraging viewers to download the app.

# Ad summary This ad for Remitly highlights the time it takes to cook a traditional tajine dish versus the speed of sending money to family using the Remitly app. # Brand positioning Remitly is presented as a modern, reliable service that enables users to quickly and easily send money to loved ones internationally. The brand is positioned as a facilitator of support, emphasizing the speed and convenience of its service compared to traditional methods. By associating itself with the act of providing support, Remitly aims to occupy a space in the consumer's mind as a caring and efficient solution for international money transfers. The brand aligns with values of connection, family, and ease of use, pushing against the norms of slow, complicated, and impersonal financial services. # Product Remitly is an app-based service that allows users to send money internationally. The ad highlights the speed and ease of using the app, contrasting it with the time-consuming process of cooking a traditional tajine. The app interface is shown on a smartphone screen, displaying a list of countries to which money can be sent. The ad addresses the potential purchase barrier of complicated or time-consuming money transfer processes by emphasizing the speed and simplicity of Remitly. The ad conveys that Remitly is a worthwhile solution for those who need to send financial support to family and friends abroad quickly and conveniently. # Visual style The ad has a warm and inviting visual aesthetic, combining a real-life setting with a digital interface. The production quality appears to be high, with well-lit and composed shots. The image treatment includes color grading to enhance the warmth and vibrancy of the scene. The typography is clean and legible, with a clear hierarchy of information. The overall style is designed to be both visually appealing and informative, balancing the traditional and modern elements. # Hooks Headline: Cooking tajine takes time. Sending support takes a moment. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of slow and complicated traditional methods of sending money internationally, as visually represented by the time-consuming process of cooking a tajine. # Value propositions - Send money quickly and easily to loved ones internationally. # Benefits - Fast money transfers - Easy to use # Features - App-based service - International money transfers # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman holding the tajine represents the customer's perspective, highlighting the time and effort involved in traditional activities. - Brand: The smartphone displaying the Remitly app represents the brand's perspective, showcasing the speed and ease of using the service. # Storyline - The ad opens with a shot of a woman holding a tajine, a traditional Moroccan dish, implying that cooking it takes a significant amount of time. This is intended to set up a contrast with the speed of the Remitly service, from the perspective of someone who values family and tradition. - The ad then transitions to a shot of a hand using the Remitly app on a smartphone, showing how quickly and easily money can be sent to different countries. This is from the brand's perspective, highlighting the efficiency and convenience of the service. - The ad concludes with the tagline "Every transfer brings you closer," reinforcing the emotional connection facilitated by the service. This is from the brand's perspective, emphasizing the value of family and support.

# Ad summary This ad promotes Remitly, a money transfer app. A woman explains that Remitly has low fees even when you send bigger amounts. She encourages viewers to send with Remitly and keep more of what they earn. # Brand positioning Remitly is presented as a modern and reliable money transfer service. The brand aims to occupy a space in the consumer's mind as a transparent and cost-effective alternative to traditional money transfer methods. The brand aligns with values of simplicity and financial empowerment, pushing against the norm of hidden fees and complicated processes often associated with competitors. The brand positioning is functional, emphasizing simplicity and low fees. # Product Remitly is a money transfer app that allows users to send money internationally. The product is for anyone who needs to transfer money to another currency, such as sending a salary. The ad highlights that Remitly has low fees, even when sending larger amounts like $1,000, $5,000, or $10,000. The USP is that Remitly keeps it simple with low fees even when you send bigger amounts. The ad addresses the purchase barrier of high fees charged by other apps, emphasizing that with Remitly, users can keep more of what they earn. # Visual style The ad has a polished, commercial aesthetic with a clean and modern look. The editing style includes quick cuts between the woman speaking and the app screen. The production quality is high, with clear lighting and professional presentation. The pacing is moderate, with cuts timed to emphasize key points in the voiceover. # Hooks Spoken: With Remitly you always know what you're going to pay / whether you're sending 1,000 or 10,000. Text overlay: with Remitly you always know what you're going to pay / whether you're sending 1,000 or 10,000 Visual: 00:00–00:03: A woman with long, dark hair, wearing a brown blazer, sits on a couch in front of a wall with a framed floral painting. She is speaking directly to the camera, gesturing with her hands. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of high and scaling fees charged by some money transfer apps, which means you're literally paying more just to move your own money. # Value propositions - Always know what you're going to pay - Low fees even when you send bigger amounts # Benefits - Keep more of what you earn - Simple money transfers # Features - Low fees - Transparent pricing # Call to action Download the Remitly app today # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by a brand representative who is speaking directly to the camera. # Storyline - 00:00–00:03 The woman introduces Remitly and states that you always know what you're going to pay, whether you're sending $1,000 or $10,000. The message is to assure users of transparent pricing. The perspective is from the brand representative, conveying confidence and clarity. - 00:03–00:05 She gives an example of transferring your salary to another currency. This provides a relatable use case for the product. The perspective is from the brand representative, offering a practical scenario. - 00:05–00:08 She shows a simulated screen of the Remitly app, demonstrating how to input the amount to send. This illustrates the app's functionality. The perspective shifts to a product demo, showing the user interface. - 00:08–00:14 She explains that with some apps, the fees scale up as the amount does, meaning you're paying more just to move your own money. This highlights a pain point with competitor apps. The perspective is from the brand representative, pointing out a common frustration. - 00:14–00:17 She states that Remitly keeps it simple with low fees even when you send bigger amounts. This reinforces the product's key benefit. The perspective is from the brand representative, emphasizing the value proposition. - 00:17–00:21 She advises viewers not to get caught out by high fees and to send with Remitly to keep more of what they earn. This is a call to action and a final value statement. The perspective is from the brand representative, encouraging viewers to choose Remitly.

# Ad summary This ad promotes Remitly, a service that allows users to send money internationally. The ad features a woman explaining that she uses Remitly to send money to her family back home. She highlights the app's speed, security, and convenience. # Brand positioning Remitly is presented as a fast, secure, and convenient way to send money internationally. The brand aims to occupy the space of a reliable and accessible financial service for individuals who need to support their families abroad. The brand aligns with values of family support, convenience, and security. Remitly pushes against the norms of traditional money transfer services by offering a user-friendly mobile app and faster transfer times. The brand positioning is functional, emphasizing the performance and simplicity of the service. # Product Remitly is a mobile app that allows users to send money internationally quickly, securely, and conveniently from their phones. The app is for individuals who need to support their families abroad. The app offers fast transfer times, secure transactions, and various delivery methods, including mobile money, bank deposit, and cash pickup. The ad addresses the purchase barriers of slow transfer times and security concerns by highlighting Remitly's speed and security features. The ad shows the user sending money to her brother for a new pair of shoes, illustrating a use case for supporting family members. # Visual style The ad has a UGC feel, with a simple and natural aesthetic. The editing style is straightforward, with quick cuts between shots. The production quality is polished but not overly produced, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad. The cuts and text overlays are timed to the voiceover lines. # Hooks Spoken: Female 1: My monthly budget is not just for me, it's for my family too. Text overlay: my monthly budget is not just for me / it's for my family too Visual: 00:00–00:03: A woman sits in front of her laptop in a room with light gray walls and a white door. She is Black, in her 20s, and presents as female. She has long, dark hair styled in pigtails. She is wearing a navy blue t-shirt. She is smiling and looking at the laptop screen. The camera is stationary and framed in a medium shot. The lighting is natural. The laptop is open and facing the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that sending money back home can be difficult and inconvenient. The woman states that her monthly budget is not just for her, but also for her family, suggesting that she has a financial responsibility to support them. # Value propositions - Remitly makes sending money back home easier by providing a fast, secure, and convenient mobile app. # Benefits - Make sending money back home easier # Features - Send money fast - Send money securely - Send money right from my phone # Call to action Download Remitly now # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 00:00–00:03: A woman sits in front of her laptop and explains that her monthly budget is not just for her, but also for her family. This is intended to convey that she is responsible for supporting her family. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. This moment introduces the context of the ad. - 00:03–00:04 00:03–00:04: The woman states that budgeting is something she plans for now. This is intended to convey that she is responsible and proactive about her finances. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. This moment continues the context of the ad. - 00:04–00:07 00:04–00:07: A screen recording of a spreadsheet is shown, with the woman explaining that after rent and bills, she always leaves space to support home. This is intended to convey that she prioritizes supporting her family. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. This moment shows how she manages her finances. - 00:07–00:10 00:07–00:10: A screen recording of the Remitly app is shown, with the woman explaining that she uses the app to send money for bills or a new pair of shoes for her brother. This is intended to convey that the app is versatile and can be used for various purposes. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. This moment introduces the product. - 00:10–00:13 00:10–00:13: The woman states that with Remitly, she can send money fast, securely, and right from her phone. This is intended to highlight the key benefits of the app. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. This moment emphasizes the product's value proposition. - 00:13–00:17 00:13–00:17: The woman holds up her phone, which displays the Remitly app, and encourages viewers to download the app to make sending money back home easier. This is intended to prompt viewers to take action. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. This moment provides a call to action. - 00:17–00:19 00:17–00:19: The Remitly logo is displayed on a blue background, along with the text "Download the Remitly app today." This is intended to reinforce the brand and provide a final call to action. The perspective is from the brand, which is presenting its logo and message in a clear and concise manner. This moment concludes the ad.

# Ad summary This ad for Remitly highlights the ease of sending money to Bangladesh. It features a mother and daughter, emphasizing the personal connection and convenience of the service. # Brand positioning Remitly is presented as a trustworthy and reliable service for international money transfers. The brand aims to occupy a space in the consumer's mind as a convenient and accessible solution for sending money to loved ones abroad. The brand aligns with values of connection, family, and ease of use. It pushes against the traditional, potentially complicated methods of international money transfer by offering a simple, app-based solution. The brand positioning is both functional (great exchange rates, easy to use app) and emotional (connecting with family). # Product Remitly is an app that allows users to send money internationally. The ad highlights the ease of use and convenience of the app, showing a transfer in progress on a smartphone screen. The app is for anyone who needs to send money to family or friends in other countries, specifically mentioning Bangladesh. The ad addresses the potential purchase barrier of complicated international money transfers by offering a simple, app-based solution. The ad tells the viewer that Remitly is worth trying because it offers great exchange rates and makes sending money easy. # Visual style The ad has a clean and modern aesthetic with a focus on simplicity and trust. The editing style is smooth with static shots and minimal transitions. The production quality is polished, giving a professional and reliable feel. The pacing is consistent, maintaining a calm and reassuring tone. The cuts are timed to coincide with the voiceover lines, creating a seamless audio-visual experience. # Hooks Spoken: Trust Remitly to give you great exchange rates Text overlay: Trust Remitly to give you great exchange rates Visual: 00:00–00:01: The shot opens with a dark blue background featuring the Remitly logo at the top. The text "Trust Remitly to give you great exchange rates" is displayed in white. A smartphone displaying the Remitly app with a green loading circle and the text "In progress" is held in a hand. The camera is stationary, focusing on the phone screen. The lighting is soft and diffused, creating a clean and modern look. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional methods of sending money internationally can be complicated or unreliable. The phrase "Trust Remitly" suggests a lack of trust in other services. # Value propositions - Trust Remitly to give you great exchange rates: This connects the feature of great exchange rates with the benefit of trusting the brand. - Download the Remitly app today: This connects the product format (mobile app) with the value of convenience and accessibility. # Benefits - Great exchange rates - Easy to use app # Features - Mobile app for sending money - International money transfer service # Call to action Download the Remitly app today # Point of view - Brand 100% – The ad is told from the brand's perspective, highlighting the features and benefits of the Remitly app. # Storyline - 00:00–00:01 00:00–00:01: The ad opens with the Remitly logo and the tagline "Trust Remitly to give you great exchange rates." A hand holds a smartphone displaying the Remitly app with a transfer in progress. This is intended to convey trust and highlight the app's key benefit: great exchange rates. The perspective is from the brand, establishing its official message. The tone is confident and reassuring. - 00:01–00:03 00:01–00:03: The scene shifts to a mother helping her daughter with schoolwork. Text overlay reads, "when you send money to Bangladesh." This shows a real-life scenario where someone might use Remitly, emphasizing the personal connection and the specific country being served. The perspective is from an observer, showing a relatable family moment. The tone is warm and supportive. - 00:03–00:05 00:03–00:05: The ad concludes with the Remitly logo and the call to action "Download the Remitly app today" along with the Google Play and App Store badges. This reinforces the brand and encourages immediate action. The perspective is from the brand, directly prompting the viewer to download the app. The tone is direct and encouraging.

# Ad summary This ad promotes Remitly, a service that makes it easy to send money to India using UPI transfers. The ad features a woman explaining how Remitly simplifies the process of sending money to India by using UPI transfers. She highlights the convenience of only needing a UPI ID, the speed and security of transfers, and the transparency of fees and exchange rates. The ad encourages viewers to download Remitly and start sending money today. # Brand positioning Remitly is presented as a modern, user-friendly solution for international money transfers, specifically to India. The brand aims to occupy the space of convenient and secure digital transactions, contrasting with the traditional complexities of bank transfers. It aligns with values of simplicity, speed, and transparency, positioning itself as a reliable alternative to traditional banking methods. The brand pushes against the norm of hidden fees and complicated processes, offering a functional and straightforward service for sending money abroad. # Product Remitly is a money transfer service that simplifies sending money to India via UPI (Unified Payments Interface). It allows users to transfer funds quickly and securely by only requiring the recipient's UPI ID. The service provides transparent fees and exchange rates upfront, eliminating hidden charges. It is designed for individuals who need to send money to India and want a fast, secure, and hassle-free method. The ad highlights the ease of use, speed, and transparency of the service, addressing common barriers such as complicated bank details and hidden fees. Remitly is presented as a reliable and efficient solution for international money transfers. # Visual style The ad has a polished UGC feel, combining personal testimonial with clear app demonstrations. The editing style includes quick cuts between the woman speaking and screen recordings of the app. The production quality is high-end, with good lighting and clear visuals. The pacing is moderate, with cuts timed to key points in the voiceover. The audio-visual sync is well-coordinated, with app actions aligning with the spoken explanations. # Hooks Spoken: क्या आप जानते हैं कि इंडिया पैसे भेजना अब इतना आसान कैसे हो गया है? Text overlay: 00:00–00:06 / पता है भारत में पैसे भेजना अब इतना आसान कैसे हो गया है? Remitly और उसके UPI ट्रांसफर की वजह से। Visual: 00:00–00:06: A woman with curly brown hair, wearing a navy blazer, sits on a gray couch in front of a white wall with a modern art piece. She holds a small black object in her hand and gestures while speaking. A yellow mug and a green plant are visible on a small table in front of her. The camera is stationary, providing a medium shot of the woman. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with complicated bank details and hidden fees when sending money to India. "पहले मुझे हमेशा बैंक डिटेल्स या अकाउंट नंबर ढूंढने पड़ते थे कितना इर्रिटेट था।" # Value propositions - Easy money transfers to India with UPI - Transparent fees and exchange rates # Benefits - Fast and secure transfers - No hidden charges # Features - UPI transfers - Transparent fees and exchange rates # Call to action Remitly डाउनलोड करें और आज ही UPI से भेजना शुरू करे! # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:06 The ad begins with a question about the ease of sending money to India. - 00:00–00:06 The woman introduces Remitly and its UPI transfers as the reason for this ease, setting the stage for the product's benefits. - 00:06–00:10 The woman shares her past frustration with finding bank details and account numbers, creating a relatable pain point for the audience. - 00:10–00:17 She transitions to the solution, explaining how Remitly only requires a UPI ID, making the process faster and more secure. - 00:11–00:17 The ad shows a screen recording of the Remitly app, demonstrating the ease of entering a UPI ID, amount, and recipient details. - 00:17–00:22 The ad highlights the transparency of fees and exchange rates, emphasizing no hidden charges. - 00:22–00:25 The woman encourages viewers to download Remitly and start sending money via UPI today, providing a clear call to action. - 00:25–00:27 The ad concludes with the Remitly logo and a final call to download the app, reinforcing the brand and its offering.

# Ad summary This ad promotes Remitly, a money transfer service. The ad features a man explaining why he uses Remitly to send money to his family in Pakistan. He highlights the app's ease of use and favorable exchange rates, which ensure his family receives the maximum amount possible. The ad concludes with a call to download the Remitly app and start sending money. # Brand positioning Remitly is presented as a reliable and user-friendly money transfer service that prioritizes maximizing the amount of money recipients receive. The brand aims to occupy a space in the consumer's mind as a trustworthy and efficient solution for sending money internationally. The brand aligns with values of family support and financial responsibility. Remitly pushes against the norms of traditional money transfer services by offering a convenient mobile app and competitive exchange rates. The brand positioning is both functional (offering better exchange rates and ease of use) and emotional (enabling users to support their families effectively). # Product Remitly is a mobile app that allows users to send money internationally. The app is designed for individuals who want to send money to their families or loved ones in other countries. The ad highlights the app's key features, including its ease of use and favorable exchange rates. The app can be used anytime, anywhere, directly from a phone. The ad addresses the purchase barrier of high fees and unfavorable exchange rates by emphasizing that Remitly offers better exchange rates, ensuring that recipients receive more money. The ad also highlights the app's trustworthiness, noting that millions of people rely on it. # Visual style The ad has a casual, UGC-style aesthetic. The video is shot with natural lighting and features simple editing with quick cuts between scenes. The production quality is decent, giving it a polished yet relatable feel. The pacing is consistent, with cuts timed to the speaker's pauses. The text overlays are simple and clear, providing additional context to the spoken content. # Hooks Spoken: جب میں پاکستان میں اپنے گھر والوں کو پیسے بھیجتا ہوں، میری کوشش ہوتی ہے کہ زیادہ سے زیادہ پیسے انہیں مل جائیں۔ Text overlay: جب میں پاکستان میں اپنے گھر والوں کو پیسے بھیجتا ہوں، تو میں چاہتا ہوں کہ زیادہ سے زیادہ رقم گھر پہنچے۔ Visual: 00:00–00:04: A man with dark hair and a mustache, wearing a black t-shirt, stands in front of a white wall with a bed and a plant in the background. He looks directly at the camera and speaks. The camera is stationary and at eye level. Text overlay in Urdu appears at the top of the screen. # Funnel stage Consideration # Pain points The ad implies that traditional money transfer services may not offer the best exchange rates, resulting in recipients receiving less money. # Value propositions - Remitly's excellent exchange rates mean that more money reaches the recipient. # Benefits - Ensures recipients receive the maximum amount of money - Easy to use - Can be used anytime, anywhere # Features - Mobile app for sending money internationally - Favorable exchange rates # Call to action آج ہی Remitly ڈاؤن لوڈ کریں اور پیسے بھیجیں۔ # Social proof - "تبھی تو لاکھوں لوگ اس پر بھروسہ کرتے ہیں۔" # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing his experience with the product. # Storyline - 00:00–00:04 The man introduces himself and states that when he sends money to his family in Pakistan, he wants to ensure they receive the maximum amount possible. - 00:04–00:06 He reveals that he uses Remitly for this purpose. - 00:06–00:10 He explains that using Remitly is a small thing he does to stay connected with his people. - 00:10–00:13 He adds that the best part is that he can do it anytime from his phone. - 00:13–00:21 He states that whatever the reason for sending money, Remitly's excellent exchange rates mean that more money reaches the recipient. - 00:21–00:23 He concludes by saying that millions of people trust Remitly. - 00:23–00:25 He urges viewers to download Remitly today and start sending money.

# Ad summary This ad promotes Remitly, a money transfer app, through a personal story. A woman explains that she can't attend her brother's birthday but wants to send him money for new trainers (shoes). She uses Remitly to send the money, which he picks up with their dad and uses to buy the shoes. The ad highlights Remitly's speed, convenience, and overall value. # Brand positioning Remitly is presented as a fast, convenient, and reliable solution for sending money internationally. The brand aims to occupy the space of a trustworthy and user-friendly money transfer service, particularly for individuals supporting family members abroad. The ad emphasizes the emotional connection and the ability to contribute to meaningful moments, positioning Remitly as more than just a financial tool but as a means of showing care and support. The brand pushes against the norms of traditional, potentially impersonal money transfer services by highlighting the personal impact and ease of use. # Product Remitly is a money transfer app that allows users to send money internationally. The app offers various delivery options depending on the recipient's location, including bank deposits, cash pickups, and mobile money transfers. The ad highlights the speed and convenience of the service, with transfers delivering in as little as 5 minutes. It addresses the purchase barrier of accessibility by showing how easy it is for the recipient to pick up the cash from a local shop. The ad emphasizes that Remitly is a worthwhile solution for sending money to loved ones, enabling them to purchase items like new trainers. # Visual style The ad has a UGC feel, with a mix of direct-to-camera shots and simulated app screens. The editing is simple with static shots and minimal transitions. The production quality is polished but maintains a relatable, authentic tone. The pacing is consistent, with a focus on clear and concise messaging. # Hooks Spoken: My brother's birthday is next week, I can't be there but I can still show up. Text overlay: my brother's birthday is next week / I can't be there but I can still show up Visual: 00:00–00:02: Close-up shot of a Black woman with dark skin, around 30-40 years old, with curly hair in a high bun, wearing gold hoop earrings and a striped shirt. She is centered in the frame, speaking directly to the camera. Behind her is a light brown wooden door. In the top left corner, a collage of four photos appears, showing groups of people and children in what appears to be an African country. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the inability to be physically present for a loved one's special occasion. The woman states, "I can't be there but I can still show up," highlighting the frustration of distance and the desire to still participate in a meaningful way. # Value propositions - Remitly allows you to "still show up" for loved ones even when you can't be physically present. - Remitly is fast and convenient, making it easy to send money quickly. - Remitly is 100% worth it, providing a valuable service for supporting family members. # Benefits - Fast - Convenient - 100% worth it # Features - Delivery options vary depending upon the recipient location # Call to action Download the Remitly app # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience using the product. # Storyline - 00:00–00:02 00:00–00:02: The woman explains that it's her brother's birthday next week and she can't be there. This sets up the problem and introduces the context for using Remitly. The tone is casual and conversational, establishing a personal connection with the viewer. - 00:02–00:06 00:02–00:06: She mentions that her brother has been hinting at wanting new trainers, so she uses Remitly to send him money. This introduces the product as a solution to her problem. The tone remains friendly and relatable, reinforcing the personal connection. - 00:06–00:09 00:06–00:09: The ad shows a simulated screen of the Remitly app and explains that her brother picked up the cash from a local shop with their dad. This demonstrates the ease and accessibility of using Remitly. The tone is informative and reassuring, building trust in the product. - 00:09–00:09 00:09–00:09: The ad shows that they went to buy the trainers together. This highlights the positive outcome of using Remitly and reinforces the emotional connection. - 00:09–00:13 00:09–00:13: She concludes by stating that Remitly is fast, convenient, and 100% worth it, and encourages viewers to download the app. This reinforces the key benefits of the product and provides a clear call to action. The tone is enthusiastic and persuasive, driving the viewer to take action.

# Ad summary This ad promotes Remitly, a money transfer service, by showcasing how it fits into a user's budgeting process. The ad features a woman explaining how she allocates her income, prioritizing fixed costs and family support via Remitly before allocating funds to spending and savings. The ad highlights Remitly's transparency with no hidden fees and ease of use. # Brand positioning Remitly is presented as a transparent and reliable money transfer service that prioritizes the user's needs. The brand is positioned as a tool for those who need to send money internationally, particularly to support family. The ad emphasizes the absence of hidden fees and the clarity of the transfer process, aiming to build trust and confidence with users who may be wary of traditional money transfer services. The brand aligns with values of financial responsibility and family support, offering a functional solution with an emotional connection. # Product Remitly is a money transfer service that allows users to send money internationally. The ad highlights that Remitly has no hidden fees, ensuring users always know what they're actually sending. The app interface shows options to send to new or recent recipients, and the ability to pay by card or bank. The app displays the exchange rate (e.g., 1 GBP = 115.52 INR) and delivery times (e.g., delivers in 5 minutes). The ad emphasizes the ease and transparency of the service, positioning it as a reliable way to send money home to family. # Visual style The ad has a UGC feel, with a natural and unpolished aesthetic. The editing style is simple, with straightforward cuts between shots. The production quality is decent, but not overly polished, which supports the intended tone of authenticity and relatability. The pacing is moderate, with cuts timed to the woman's speech. The overall visual style aims to create a sense of trust and connection with the viewer, as if they are getting advice from a friend. # Hooks Spoken: Female 1: Payday non-negotiables. Text overlay: ✨Payday non-negotiables✨ Visual: 00:00–00:02 The shot is a close-up of a woman speaking directly to the camera. She is centered in the frame, wearing a light blue and white checkered shirt over a white top. The background is a plain gray wall with a framed picture slightly visible. The lighting is soft and natural. The camera is stationary, and the framing is selfie-style. The woman has a friendly expression and is smiling slightly. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty and hidden fees associated with traditional money transfer services. The ad states, "With no hidden fees, you always know what you're actually sending," directly addressing this concern. # Value propositions - Transparency: "With no hidden fees, you always know what you're actually sending." - Integration: Remitly is presented as a seamless part of a responsible budgeting process. - Reliability: The ad implies that Remitly is a trustworthy way to send money home to family. # Benefits - No hidden fees - You always know what you're actually sending # Features - No hidden fees - Transparent exchange rates - Ability to send to new or recent recipients - Payment options: card or bank - Fast delivery times (e.g., delivers in 5 minutes) # Call to action Download Remitly and try it for yourself # Social proof - "Then I set aside a portion to send home with Remitly" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and use case for the product. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a woman introducing the topic of "payday non-negotiables." The message is intended to grab the viewer's attention by framing the content around essential financial priorities. The perspective is from the woman, speaking directly to the audience in a casual, friendly tone. This sets a relatable and personal tone for the ad. - 00:02–00:06 00:02–00:06 The woman explains that she first allocates her income to fixed costs like rent, utilities, and groceries. The intention is to establish a foundation of financial responsibility and planning. The perspective remains from the woman, who is shown working on a spreadsheet on her computer. The tone is informative and practical. - 00:06–00:09 00:06–00:09 She then mentions setting aside a portion to send home with Remitly. This introduces the product as a key part of her budgeting process. The perspective is still from the woman, who is shown using the Remitly app on her phone. The tone is seamless and integrated, showing Remitly as a natural part of her financial routine. - 00:09–00:13 00:09–00:13 The ad shows the Remitly app interface, highlighting features like no hidden fees and transparent exchange rates. The intention is to build trust and showcase the app's ease of use. The perspective shifts to a product demo, showing the app's functionality. The tone is clear and informative, emphasizing the benefits of using Remitly. - 00:13–00:16 00:13–00:16 The woman concludes by stating that what's left after these allocations becomes spending and saving. This reinforces the idea of responsible budgeting and positions Remitly as a tool to facilitate this. The perspective returns to the woman, who is shown pointing to the spreadsheet on her computer. The tone is reassuring and practical. - 00:16–00:18 00:16–00:18 The ad ends with a call to action to download Remitly and try it. The intention is to encourage viewers to take the next step and experience the product for themselves. The perspective is from the woman, who smiles and looks directly at the camera. The tone is inviting and encouraging.

# Ad summary This ad promotes Remitly, a money transfer service. The ad features a man explaining how he uses Remitly to send money to his mother. He highlights the low fees, good rates, and ease of use. # Brand positioning Remitly is presented as a reliable and cost-effective solution for international money transfers. The brand aims to occupy a space in the consumer's mind as a trustworthy and user-friendly alternative to traditional money transfer services. The brand aligns with values of simplicity, transparency, and customer benefit, pushing against the norms of hidden fees and complicated processes often associated with competitors. The brand positioning is both functional (low fees, good rates, ease of use) and emotional (peace of mind, supporting loved ones). # Product Remitly is a money transfer service that allows users to send money internationally. The ad highlights that Remitly offers low fees and good exchange rates, ensuring that the recipient receives more money. The service is presented as quick, secure, and transparent, with no hidden commissions. The ad addresses the pain point of complicated and costly traditional money transfer services, positioning Remitly as a user-friendly and reliable alternative. The product is for anyone who needs to send money to family or friends abroad. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The production quality is decent, giving it a relatable feel. The pacing is moderate, with cuts timed to the voiceover. The overall visual style supports the intended tone of authenticity and user-friendliness. # Hooks Spoken: Male 1: Deberías sacarle más provecho al dinero que tanto te ha costado ganar. Text overlay: Haz que tu dinero rinda más con Remitly Visual: 00:00–00:03: The shot is a close-up of a man's face and upper body. He is holding up a stack of bills in front of him. The background is a plain white wall with a framed mirror and a potted plant. The lighting is natural. The camera is stationary and at eye level. The man is smiling and looking directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of using other money transfer services that are not easy to use. # Value propositions - Low commissions and good rates mean the recipient receives more money. - Fast, secure, and no hidden commissions provide peace of mind. # Benefits - She receives more money - Fast - Secure - No hidden commissions # Features - Low commissions - Good rates - Fast - Secure - No hidden commissions # Call to action Baja la app de Remitly hoy mismo # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing his experience with the product. # Storyline - 00:00–00:03 00:00–00:03: The man holds up some bills and asks if you should be getting more out of the money you worked so hard to earn. The message is intended to grab the viewer's attention by highlighting the potential for better value. The perspective is from the man, who is speaking directly to the camera in a friendly and engaging tone. - 00:03–00:07 00:03–00:07: The man shares that he sent money to his mother last month using another service, but it wasn't easy. This is a personal anecdote meant to establish a relatable problem. The perspective is from the man, who is speaking directly to the camera in a casual tone. - 00:07–00:09 00:07–00:09: The man states that this time he used Remitly. This is a direct solution to the problem mentioned in the previous beat. The perspective is from the man, who is speaking directly to the camera in a casual tone. - 00:09–00:14 00:09–00:14: The man explains that Remitly's low commissions and good rates mean his mother receives more money, and she noticed. This highlights the benefits of using Remitly. The perspective is from the man, who is speaking directly to the camera in a casual tone. - 00:14–00:17 00:14–00:17: The ad shows a screen recording of the Remitly app, highlighting that it is fast, secure, and has no hidden commissions. This reinforces the benefits of using Remitly. The perspective is from the brand, showcasing the app's features. - 00:17–00:21 00:17–00:21: The man encourages viewers to discover why millions trust Remitly and to download the app now. This is a call to action. The perspective is from the man, who is speaking directly to the camera in an enthusiastic tone. - 00:21–00:23 00:21–00:23: The ad displays the Remitly logo and a call to action to download the app today. This reinforces the brand and encourages immediate action. The perspective is from the brand, providing a clear call to action.

# Ad summary This ad promotes Remitly, a money transfer service, through a testimonial from a woman who sends money to her mother. She highlights the low fees, great rates, speed, security, and lack of hidden fees as key benefits of using Remitly. # Brand positioning Remitly is presented as a reliable and trustworthy money transfer service that prioritizes affordability, speed, and security. The brand aims to occupy a space in the consumer's mind as a convenient and transparent option for sending money internationally, particularly to family members. The brand aligns with values of family support and financial responsibility, promoting a sense of ease and confidence in sending money home. Remitly pushes against the norms of traditional money transfer services by offering lower fees and faster transactions. The brand positioning is both functional (speed, security, low fees) and emotional (peace of mind, family support). # Product Remitly is a money transfer service that allows users to send money to family and friends internationally. The ad highlights several key features: low fees, great rates, fast transactions, secure transfers, and no hidden fees. The product is for people who need to send money to their families, particularly in the Philippines. The ad addresses the purchase barriers of high fees and slow transfer times by emphasizing Remitly's affordability and speed. The ad tells the viewer that Remitly is worth trying because it is a reliable, cost-effective, and convenient way to send money home. # Visual style The ad has a UGC feel, with natural lighting and a casual, conversational tone. The editing style includes quick cuts and static shots, creating a sense of authenticity and immediacy. The production quality is polished but not overly produced, which supports the intended tone of a relatable customer testimonial. The pacing is consistent throughout the ad, with cuts timed to voiceover lines. # Hooks Spoken: Female 1: Bawat sentimo ay mahalaga when sending money home. Text overlay: Sulitin ang pera mo with Remitly! Visual: 00:00–00:04: Close-up shot of a woman holding a glass jar with a blue label that says "SAVING" in black marker. The jar contains coins. The background is blurred, but a green plant is visible. The woman is smiling and looking directly at the camera. The camera is handheld and slightly shaky. The lighting is natural. The woman is wearing a light blue shirt and red lipstick. # Funnel stage Consideration # Pain points The ad highlights the difficulty and potential high costs associated with using other money transfer services. "Last month, nagpadala ako ng pera sa mama ko using another service. But it wasn't easy." # Value propositions - Low fees and great rates mean she gets more money - Fast, secure, and no hidden fees # Benefits - She gets more money - It's fast - It's secure - No hidden fees # Features - Low fees - Great rates - Fast - Secure - No hidden fees # Call to action Download now. # Social proof - "Trust me, super saya ni mama" – Female 1 (Customer) - "There's a reason why millions trust Remitly" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 00:00–00:03: The woman holds up a jar labeled "SAVING" and states that every cent is important when sending money home. This is intended to grab the viewer's attention by highlighting the importance of saving money on transfer fees. The perspective is from the woman, who is speaking directly to the camera in a friendly and relatable tone. The tone is earnest and practical. - 00:03–00:07 00:03–00:07: The woman shares that she sent money to her mother last month using another service, but it wasn't easy. This is intended to create a relatable pain point for viewers who have experienced difficulties with other money transfer services. The perspective is from the woman, who is speaking directly to the camera in a conversational tone. The tone is slightly frustrated. - 00:07–00:13 00:07–00:13: The woman says that this time, she used Remitly, highlighting its low fees and great rates, which means her mother gets more money. This is intended to showcase the benefits of using Remitly over other services. The perspective shifts to a shot of the woman using her phone on a couch, with a text overlay reinforcing the low fees. The tone is positive and reassuring. - 00:13–00:19 00:13–00:19: The woman emphasizes that Remitly is fast, secure, and has no hidden fees. This is intended to build trust and address potential concerns about using the service. The perspective is from the woman, who is speaking directly to the camera in an enthusiastic tone. The tone is confident and reassuring. - 00:19–00:22 00:19–00:22: The woman states that there's a reason why millions trust Remitly, showing the app ratings on the app store. This is intended to provide social proof and further build trust in the service. The perspective is from the woman, who is speaking directly to the camera in a confident tone. The tone is persuasive and authoritative. - 00:22–00:25 00:22–00:25: The video ends with the Remitly logo and a call to action to download the app. This is intended to prompt viewers to take the next step and try the service. The perspective is from the brand, with a clear and direct message. The tone is encouraging and inviting.

# Ad summary This Remitly ad features a montage of drone shots of coffee fields in Colombia, interspersed with a woman hugging her two children. The ad highlights Remitly's reliability and security for money transfers to Colombia. # Brand positioning Remitly is presented as a reliable and secure service for international money transfers. The brand aims to occupy a space in the consumer's mind as a trustworthy option for sending money to loved ones abroad, specifically to Colombia. The brand aligns with values of family, connection, and security, promoting a sense of ease and confidence in their service. The brand positioning is functional, emphasizing the reliability and security of their money transfers. # Product Remitly is a service that facilitates reliable and secure money transfers to Colombia. The ad highlights the service's trustworthiness, suggesting it is a dependable option for sending money to loved ones. The service is for individuals who need to send money to Colombia, as implied by the ad's focus on transfers to that specific country. The ad emphasizes the reliability and security of the transfers, addressing potential purchase barriers related to the safety and assurance of international money transfers. The ad tells the viewer that Remitly is worth trying or buying because it provides a secure and reliable way to send money to Colombia. # Visual style The ad has a polished commercial aesthetic with smooth transitions. The production quality is high, combining personal moments with professional drone footage. The pacing is consistent, with static shots and slow transitions. The audio and visual elements are synced to create a cohesive message. # Hooks Text overlay: 00:02–00:05: Con la confianza de millones de usuarios Visual: 00:00–00:05: A medium shot shows a woman with medium-brown skin and dark hair, wearing a green shirt, sitting on a couch and being embraced by two children. The child on the left is a boy with short dark hair and a white button-down shirt. The child on the right is a girl with long dark hair and a white shirt with floral details. All three are smiling and appear happy. The background includes a gray brick wall and a glimpse of a modern living room. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing a reliable and secure way to send money to Colombia. This is signaled by the text overlay "Transferencias de dinero confiables y seguras a Colombia" (Reliable and secure money transfers to Colombia). # Value propositions - The trust of millions of users highlights the reliability and security of Remitly's service. - Reliable and secure money transfers to Colombia provide peace of mind for users sending money to loved ones. # Benefits - Trust of millions of users - Safe and dependable money transfers to Colombia # Features - Reliable money transfers - Secure money transfers # Call to action None used. # Social proof - "Con la confianza de millones de usuarios" (With the trust of millions of users) – This statement implies that many people have used and trust Remitly, building credibility. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its services and reliability. # Storyline - 00:00–00:05 A woman is embraced by her two children. - 00:05–00:09 The scene transitions to drone shots of coffee fields in Colombia. - 00:09–00:14 The ad concludes with the Remitly logo and legal disclaimers.

# Ad summary This ad promotes Remitly, a money transfer service. The ad features a woman speaking directly to the camera, explaining that Remitly is safe, secure, and backed by millions of customers. She highlights the multi-level security and guaranteed delivery, emphasizing that loved ones will receive money quickly and without stress or hidden fees. The ad concludes with a call to download the Remitly app. # Brand positioning Remitly is presented as a reliable and secure money transfer service, trusted by millions worldwide. The brand emphasizes safety, security, and hassle-free transfers, positioning itself as a dependable option for sending money home. It aims to occupy the space of a trustworthy and user-friendly service, contrasting with potentially stressful or unreliable alternatives. The brand aligns with values of security, ease, and dependability, promoting a worry-free experience for users. The brand positioning is functional, focusing on performance and simplicity. # Product Remitly is a money transfer service that allows users to send money worldwide. The service is designed for individuals who need to send money to loved ones, emphasizing speed, security, and ease of use. Key features include multi-level security and guaranteed delivery, ensuring that transfers arrive on time or a refund is issued. The service aims to eliminate stress and hidden fees, providing a transparent and reliable experience. The ad highlights that sending money has never been easier, encouraging users to try Remitly for worry-free transfers. # Visual style The ad has a polished UGC feel, with a clean and well-lit environment. The editing style is smooth, with static shots and simple transitions. The production quality is high, giving it a professional yet approachable vibe. The pacing is consistent, with a moderate tempo that keeps the viewer engaged. The audio-visual sync is well-coordinated, with text overlays timed to emphasize key points. # Hooks Spoken: 00:00–00:04: Find out why kung bakit millions of people ang nagtitiwala sa Remitly when sending money home. Text overlay: 00:00–00:08: Alamin kung bakit milyon-milyon ang pumipili sa Remitly for safe at hassle-free na padala 💎 Visual: 00:00–00:04: A woman with shoulder-length brown hair, wearing a light blue top, stands in front of a bedroom setting with a plant in the background. She is centered in the frame, speaking directly to the camera with hand gestures. # Funnel stage Consideration # Pain points The ad addresses the pain point of stress and uncertainty associated with sending money, particularly the fear of hidden fees or unreliable delivery. "Walang stress, walang tagong charges!" # Value propositions - Safe and hassle-free transfers: "Alamin kung bakit milyon-milyon ang pumipili sa Remitly for safe at hassle-free na padala" - Multi-level security and guaranteed delivery: "With multi level security and guaranteed delivery, tatanggap ng loved ones mo yung perang ipinadala mo ng mabilis" - Worry-free service: "Walang stress, walang tagong charges! Just a service that you can rely on" # Benefits - Safe - Secure - Hassle-free - Worry free # Features - Multi level security - Guaranteed delivery # Call to action I-download ang Remitly app # Social proof - "Remitly is safe, secure and backed by millions of customers sa buong mundo." - "Just ask the millions who already do." # Point of view - Customer 100% – The entire ad is delivered from the perspective of a woman who appears to be a satisfied user of Remitly, speaking directly to the camera in a casual and friendly tone. # Storyline - 00:00–00:04 The ad begins with a woman speaking directly to the camera, introducing the topic of Remitly and its popularity. - 00:04–00:08 She emphasizes that Remitly is safe, secure, and backed by millions of customers worldwide, building trust and credibility. - 00:08–00:16 The ad transitions to a visual of someone using the Remitly app on their phone, highlighting features like multi-level security and guaranteed delivery. - 00:16–00:22 The woman returns to the screen, emphasizing the worry-free nature of the service, with no stress or hidden fees. - 00:22–00:27 She states that sending money has never been easier, encouraging viewers to send money worldwide with Remitly. - 00:27–00:29 The ad concludes with the Remitly logo and a call to download the app.

# Ad summary This ad for Remitly uses peaceful imagery to represent the ease and safety that comes with using their services to send money. The ad features a mom and baby, as well as a scenic view of a tropical island in Thailand. # Brand positioning Remitly is a money transfer service that aims to simplify the process of sending money internationally. The brand is presented as reliable and trustworthy, emphasizing the safety and ease of use of its platform. The ad uses imagery of a loving mother and child to evoke feelings of trust and security, suggesting that Remitly prioritizes the well-being of its customers and their families. Remitly is positioned as a secure way to send money to loved ones abroad. # Product Remitly is a money transfer service that facilitates international money transfers. The ad highlights its global reach, indicating that users can send money anywhere in the world. The service is designed for individuals who need to send money to loved ones in other countries, providing a secure and reliable platform for these transactions. The ad emphasizes the safety and dependability of Remitly, reassuring users that their money will be transferred securely. Remitly also has an app, available in both the Google Play Store and Apple App Store. # Visual style The ad has a polished and professional aesthetic. The video uses smooth transitions and clear visuals. The production quality is high, lending a sense of trustworthiness. The pacing is moderate, with cuts timed to the music. The visuals are synchronized with the text overlays, creating a cohesive message. # Hooks Text overlay: 00:02–00:05: ไว้วางใจจากผู้คนนับล้านเช่นเดียวกับคุณ (Thai text) Visual: 00:00–00:05: A medium close-up shot features a young Asian woman holding a baby. Both are wearing white clothing. The woman is smiling and looking down at the baby, who is looking around curiously. The background is dark, creating a warm and intimate feel. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its services and values through visuals and text overlays. # Storyline - 00:00–00:05 The ad opens with a heartwarming scene of a mother and baby embracing. - 00:00–00:05 This visual establishes a sense of trust and emotional connection. - 00:05–00:09 The scene transitions to a wide shot of a tropical island in Thailand. - 00:05–00:09 This conveys a sense of global reach and the possibility of sending money to various destinations. - 00:09–00:14 The ad concludes with the Remitly logo and app store download options. - 00:09–00:14 This reinforces brand recognition and encourages viewers to download the app and use the service.

# Ad summary This ad promotes Remitly, a money transfer app, by demonstrating how quickly and easily users can send money home. The ad features a woman presenting the app's four-step process in under 15 seconds, highlighting its speed and convenience. # Brand positioning Remitly is presented as a fast and reliable money transfer service that prioritizes convenience and affordability. The brand aims to occupy the space of a user-friendly, efficient solution for sending money internationally, emphasizing great rates and low fees. It aligns with the values of practicality and ease of use, pushing against the traditional norms of potentially slow and expensive money transfer services. The brand positioning is functional, focusing on simplicity and performance. # Product Remitly is a money transfer app designed to quickly and easily send money internationally. The app allows users to download the app, sign up, choose a country, add a person, and select how they will receive the money. The app's USPs are its speed, ease of use, great rates, and low fees. The ad addresses the purchase barrier of slow and expensive money transfers by highlighting how fast and affordable Remitly is. # Visual style The ad has a UGC feel with a polished commercial look. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of being both relatable and professional. The pacing is fast, with cuts timed to the voiceover lines. # Hooks Spoken: Sending money home explained in 15 seconds. [Enthusiastically] And go! Text overlay: How to send money home, explained in under 15 seconds Visual: 00:00–00:03: A woman stands in front of a whiteboard in a home setting. The whiteboard lists steps. She is holding a timer and smiling. The camera is stationary and at eye level. There are animated money and house emojis. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that sending money home can be a slow and complicated process. The woman says, "Sending money home explained in 15 seconds," suggesting that the traditional process takes longer. # Value propositions - Fast money transfers: "Sending money home explained in 15 seconds" - Easy to use: The four-step process is presented as simple and straightforward. - Affordable: "Great rates and low fees" # Benefits - More of your money makes it home - Great rates - Low fees # Features - Download the app - Sign up - Choose your country - Add your person - Pick how they'll receive their money # Call to action Try it out today # Point of view - Customer 100% – The ad is presented from the perspective of a user demonstrating the app's features and benefits. # Storyline - 00:00–00:03 The ad begins with a woman introducing the topic of sending money home and setting the challenge of explaining it in under 15 seconds. This is intended to grab the viewer's attention and set the stage for a quick demonstration. The perspective is from the presenter, who is enthusiastic and confident. The tone is playful and energetic, creating a sense of excitement. - 00:03–00:11 The woman then presents the four steps of using the Remitly app: download, choose country, add your person, and send money. This is intended to show how simple and straightforward the app is to use. The perspective is from the presenter, who is acting as a guide. The tone is informative and encouraging, making the process seem easy and accessible. - 00:11–00:13 The woman expresses surprise at how fast the process was, reinforcing the app's speed. This is intended to leave the viewer with a positive impression of the app's efficiency. The perspective is from the presenter, who is reacting as a satisfied user. The tone is lighthearted and impressed, adding to the app's appeal. - 00:13–00:20 The ad concludes with a screen displaying the Remitly logo and a call to download the app, highlighting its great rates and low fees. This is intended to drive the viewer to take action and try the app. The perspective is from the brand, which is presenting its key benefits. The tone is persuasive and inviting, encouraging the viewer to try the app.

# Ad summary This ad promotes Remitly, a service that allows users to send money to loved ones with low fees and fair rates. The ad features a woman using the app on her phone, followed by visuals of different countries and currencies, highlighting the app's global reach. The ad emphasizes sending money to family for everyday essentials and ends with a call to download the Remitly app. # Brand positioning Remitly is presented as a modern, accessible, and reliable service for sending money internationally. The brand aims to occupy the space of a trustworthy and efficient money transfer platform, emphasizing low fees and fair rates to ensure more money reaches the recipient. It aligns with values of family support and everyday essentials, positioning itself as a practical solution for individuals needing to send money across borders. The brand pushes against the norms of traditional, potentially expensive, money transfer services by offering a digital, user-friendly alternative. # Product Remitly is a mobile app and online platform that facilitates international money transfers. It allows users to send money to loved ones with low fees and fair rates, ensuring more money reaches home. The app supports sending and receiving money in various currencies, such as GBP and PHP. It is designed for individuals who need to send money to family for everyday essentials. The app addresses the purchase barrier of high fees associated with traditional money transfer services by offering a more affordable alternative. # Visual style The ad has a clean and modern aesthetic with a focus on simplicity and clarity. The editing style uses quick cuts to maintain a fast pace, and the transitions are smooth. The production quality is polished, giving it a professional commercial feel. The visual motifs include the use of the brand's color palette and logo throughout the ad. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: Send more money to loved ones Visual: 00:00–00:01: The Remitly logo is displayed on a blue background. The logo features a stylized handshake inside a rounded square. The background is a solid, dark blue color. The camera is static, and the lighting is even. / 00:01–00:02: Text overlay appears on a light blue background, stating "Send more money to loved ones." The text is white and in a simple, sans-serif font. The camera is static, and the lighting is even. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high fees associated with traditional money transfer services. This is signaled by the text overlay stating, "with low fees and fair rates so more money reaches home." # Value propositions - Low fees and fair rates: This directly addresses the cost concerns associated with money transfers, making the service more appealing. - More money reaches home: This emphasizes the value of using Remitly, as more of the money sent will actually reach the recipient due to lower fees. # Benefits - Send more money to loved ones - Send money to family for everyday essentials - Low fees and fair rates so more money reaches home # Features - Low fees - Fair rates - Mobile app - International money transfers - Supports multiple currencies (GBP, PHP) # Call to action Download the Remitly app # Point of view - Customer 100% – The ad shows customers using the app and implies their positive experiences. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a text overlay stating, "Send more money to loved ones." This sets the stage for the ad's focus on international money transfers and the emotional connection of sending money to family. - 00:02–00:04 00:02–00:04: A woman is shown using the Remitly app on her phone. This provides a visual of the app in use and implies ease of use and convenience. - 00:04–00:07 00:04–00:07: Visuals of different countries and currencies are displayed, such as the UK (GBP) and the Philippines (PHP). This highlights the app's global reach and the ability to send money to various locations. - 00:07–00:09 00:07–00:09: A woman is shown looking at clothes, with a text overlay stating, "Send money to family for everyday essentials." This emphasizes the practical use of the money being sent and the emotional connection of supporting family. - 00:09–00:15 00:09–00:15: The ad concludes with the Remitly logo and a call to download the app, reinforcing the brand and encouraging viewers to take action. The text overlay states, "with low fees and fair rates so more money reaches home" and "Download the Remitly app."

# Ad summary This ad promotes Remitly, a service for sending money to Kenya. It shows a woman and child in Kenya along with footage of Kenyan wildlife and cityscapes. The ad highlights the safety and security of using Remitly for international money transfers. # Brand positioning Remitly is presented as a trusted and secure solution for international money transfers, particularly to Kenya. The brand aims to occupy a space in the consumer's mind as a reliable service that connects people across borders. The visuals include imagery of Kenyan people and landscapes, aligning the brand with a sense of community and cultural connection. The brand positions itself against less secure or reliable transfer methods, emphasizing safety and security, appealing to users who prioritize these factors. The positioning is functional, focusing on the performance and security of the service. # Product Remitly is a service that facilitates safe and secure money transfers to Kenya. It is implied to be for people who want to send money to loved ones or for business purposes in Kenya. The ad highlights the safety and security features of the service as its unique selling proposition. While not explicitly stated, it's implied that the service is easy to use, likely via an app, as indicated by the Google Play and App Store badges at the end. The ad addresses the potential barrier of trust when sending money internationally by emphasizing its reliability and security. # Visual style The ad has a clean and polished aesthetic, combining personal, human-interest visuals with more commercial product branding. The editing style is simple, with static shots and smooth transitions. Production quality is high, suggesting a professionally produced commercial. The pacing is slow and steady, reinforcing the message of safety and trust. # Hooks Text overlay: 00:00–00:05: Trusted by millions of people like you. Visual: 00:00–00:05: Close-up shot of a smiling African woman holding a young child. The woman wears colorful beaded necklaces. The background is blurred, suggesting an outdoor setting with natural light. # Funnel stage Top of funnel (Awareness) # Pain points The potential risk and anxiety associated with sending money internationally. Many people worry about whether their money will safely reach its intended recipient. # Value propositions - The value proposition is centered on the safety and security of the money transfer service, addressing concerns about sending money internationally. By highlighting that the service is "trusted by millions," it builds confidence and reduces perceived risk. # Benefits - Trusted by millions of people # Features - Safe money transfers - Secure money transfers # Call to action None used. # Social proof - "Trusted by millions of people like you." # Point of view - Brand 100% – The ad presents a brand message with supporting visuals, highlighting its value proposition through brand-driven messaging. # Storyline - 00:00–00:05 A woman holds a child, both smiling. - 00:02–00:05 Text overlay: "Trusted by millions of people like you." - 00:05–00:09 The scene changes to show wildlife in Kenya, with the Nairobi skyline in the background. - 00:06–00:09 Text overlay: "Safe, secure money transfers to Kenya." - 00:09–00:14 The Remitly logo and app store download options are displayed.

# Ad summary This ad promotes Remitly, a service for sending money to Pakistan. The ad features a woman explaining how easy it is to use the app to send money to family and friends. # Brand positioning Remitly is presented as a trusted and easy-to-use service for sending money internationally. The brand emphasizes its great exchange rates, ensuring that more of the money sent reaches its destination. The ad highlights the convenience of using Remitly anytime, right from a phone, and positions the brand as a reliable choice trusted by millions. # Product Remitly is a mobile app that allows users to send money to Pakistan. The app offers a great exchange rate, ensuring more of the money sent reaches its destination. It is designed for ease of use, allowing users to send money anytime from their phones. The app provides various delivery methods, including bank deposits and cash pickups. The ad addresses the barrier of high fees and poor exchange rates by highlighting Remitly's competitive rates and zero fees on transfers of 30,000 PKR or more. # Visual style The ad has a clean, UGC-style aesthetic with bright lighting and simple backgrounds. The editing includes quick cuts between the woman speaking and screen recordings of the app. The production quality is polished, giving it a professional yet approachable feel. The pacing is moderate, with cuts timed to key points in the voiceover. # Hooks Spoken: Sending money to Pakistan? here's the easiest way to do it with Remitly Text overlay: Sending money to Pakistan? / here's the easiest way to do it with Remitly Visual: 00:00–00:03 A woman with dark hair pulled back, wearing a black sweater over a white collared shirt, stands in front of a white wall with a bed and a plant in the background. She looks directly at the camera and speaks with a friendly expression. # Funnel stage Consideration # Pain points The ad addresses the frustration of high fees and poor exchange rates when sending money internationally. The woman states that Remitly's great exchange rate means more of what she sends gets there. # Value propositions - Great exchange rates mean more of what you send gets there - Convenience of sending money anytime from your phone - Trusted by millions # Benefits - Easy to use - Convenient (send money anytime from your phone) - More of what you send gets there - Trusted by millions # Features - Mobile app for sending money - Great exchange rates - Various delivery methods (bank deposits, cash pickups) - Zero fees on transfers of 30,000 PKR or more # Call to action Download and send with Remitly today # Social proof - there's a reason it's trusted by millions – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her experience with the Remitly app. # Storyline - 00:00–00:01 The ad begins with a woman asking if the viewer is sending money to Pakistan. - 00:01–00:03 She introduces Remitly as the easiest way to send money. - 00:03–00:06 She explains that sending money is a small thing she does to stay connected. - 00:06–00:09 She highlights the convenience of using Remitly anytime from her phone. - 00:10–00:15 She emphasizes that Remitly's great exchange rate means more of what she sends gets there. - 00:16–00:19 She concludes by stating that Remitly is trusted by millions and encourages viewers to download and send with Remitly today.

# Ad summary This ad for Remitly features a woman explaining how she uses the app to send money to her family. She shows how she budgets for her family and how she uses Remitly to send money home. # Brand positioning Remitly is presented as a convenient and secure mobile app designed for individuals who need to send money internationally, particularly to support their families back home. The brand aims to occupy a space in the consumer's mind as a reliable and user-friendly solution for international money transfers. The brand aligns with values of family support, financial responsibility, and ease of use. Remitly pushes against the traditional, often cumbersome, methods of international money transfer by offering a streamlined, mobile-first experience. The brand positioning is both functional (providing a secure and fast way to send money) and emotional (enabling users to support their loved ones). # Product Remitly is a mobile app that allows users to send money internationally quickly and securely. The app is designed for individuals who need to send money to family members or others in different countries. The app allows users to send money from their phones, offering a fast and secure way to transfer funds. The ad addresses the need for a reliable and easy-to-use service for international money transfers, highlighting the convenience of sending money to family members for various needs, such as bills or new shoes. The ad emphasizes the speed and security of the app, making it a worthwhile option for those looking to support their families abroad. # Visual style The ad has a UGC feel with a polished commercial look. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and ease of use. The pacing is consistent throughout the ad. The cuts and text are timed to the voiceover lines. # Hooks Spoken: 00:00–00:03: Female 1: Mera mahine ka budget sirf mere liye nahi hai, meri family ke liye bhi hai. Text overlay: میرا مہینے کا بجٹ صرف میرے لیے نہیں، یہ میرے خاندان کے لیے بھی ہے (caption) Visual: 00:00–00:04: A woman with fair skin, dark hair, and wearing a blue hijab sits in front of a gray wall. She is wearing a black top and a ring on her left hand. Behind her is a world map and a red clock. She is gesturing with her hands as she speaks directly to the camera. The camera is stationary and the lighting is soft. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the difficulty and inconvenience of sending money internationally to support family members. The woman explains that she uses Remitly to send money for bills and other needs, implying that traditional methods are less efficient and reliable. # Value propositions - Convenient mobile app for sending money internationally - Fast and secure money transfers for supporting family # Benefits - Send money home easier # Features - Mobile app for sending money internationally - Fast and secure money transfers # Call to action ابھی Remitly ڈاؤن لوڈ کریں (Download Remitly now) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 00:00–00:03: A woman in a hijab explains that her monthly budget is not just for her, but also for her family. This sets the stage for how she manages her finances to support her family. The perspective is from the woman, who is speaking directly to the audience in a conversational tone. This moment is intended to establish a relatable context for the viewer. - 00:03–00:10 00:03–00:10: She shows a spreadsheet on her computer, explaining that after paying rent and bills, she sets aside money to send home. This illustrates her budgeting process and the importance of sending money to her family. The perspective is from the woman, who is demonstrating her financial planning. The tone is practical and informative. - 00:10–00:19 00:10–00:19: She explains that whether she needs to send money for bills or new shoes for her brother, she can do it quickly and securely with Remitly. This highlights the versatility and convenience of the app. The perspective shifts to the app interface, showing the steps involved in sending money. The tone is reassuring and emphasizes the ease of use. - 00:19–00:24 00:19–00:24: The woman encourages viewers to download the Remitly app and make sending money home easier. This is a direct call to action, urging viewers to try the app. The perspective returns to the woman, who is smiling and speaking in an encouraging tone. This moment is intended to motivate viewers to take action. - 00:24–00:28 00:24–00:28: The Remitly logo is displayed with the tagline "Remitly app haasil karen" (Get the Remitly app). This reinforces the brand and provides a clear call to action. The perspective is from the brand, presenting its logo and tagline. The tone is straightforward and promotional.

# Ad summary This ad promotes Remitly, a money transfer app, for sending money to Bangladesh. It highlights the app's excellent exchange rates and encourages viewers to download the app. # Brand positioning Remitly is presented as a reliable and user-friendly money transfer service, specifically for individuals looking to send money to Bangladesh. The brand emphasizes offering excellent exchange rates, positioning itself as a financially beneficial option for its users. The brand's tone is functional and reassuring, focusing on the practical benefits of using the app for international money transfers. The brand aims to occupy the space of a trustworthy and efficient service in the consumer's mind. # Product Remitly is a money transfer app that allows users to send money to Bangladesh. The app is presented as offering excellent exchange rates, making it a financially attractive option for users. The ad encourages viewers to download the app, implying ease of use and accessibility. The product is for individuals who need to send money to Bangladesh and are looking for a reliable and cost-effective solution. The ad addresses the purchase barrier of finding a trustworthy and financially beneficial money transfer service. # Visual style The ad has a clean and modern aesthetic, with a focus on simplicity and clarity. The production quality is polished, with smooth transitions and clear visuals. The editing style is straightforward, with static shots and minimal camera movement. The pacing is consistent, with a moderate number of cuts per minute. The overall feel is professional and trustworthy, aiming to convey reliability and ease of use. # Hooks Spoken: বাংলাদেশে টাকা পাঠালে রেমিটলি আপনাকে দারুন বিনিময় হার দিচ্ছে। Text overlay: আপনাকে দুর্দান্ত বিনিময় হার পৌঁছে দিতে Remitly-র উপর বিশ্বাস রাখুন। / Remitly (On app screen) / In progress (On app screen) Visual: 00:00–00:01: A dark blue background with the Remitly logo at the top. Text in Bengali is displayed below the logo. A geometric shape in the center transitions to reveal a smartphone displaying the Remitly app interface. The camera is static, and the lighting is soft and even. / 00:01–00:03: A medium shot of a woman and a young girl sitting at a table. The woman is helping the girl with her homework. A laptop is visible on the table. The lighting is warm and natural, suggesting a comfortable home environment. The camera is static, and the focus is on the interaction between the woman and the girl. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of finding a reliable and cost-effective way to send money to Bangladesh. # Value propositions - Excellent exchange rates for sending money to Bangladesh # Benefits - Excellent exchange rates for sending money to Bangladesh # Features - Money transfer app - Excellent exchange rates # Call to action Remitly অ্যাপটি ডাউনলোড করুন # Point of view - Brand 100% – The entire ad is told from the brand's perspective, highlighting the benefits of using the Remitly app. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with the Remitly logo and a shot of a smartphone displaying the Remitly app interface. The voiceover states that Remitly is offering excellent exchange rates for sending money to Bangladesh, immediately highlighting a key benefit. This is from the brand's perspective, aiming to capture the viewer's attention with a strong value proposition. - 00:03–00:05 00:03–00:05: The scene transitions to a woman helping a child with homework, implying that the money being sent could be for family support. This adds an emotional layer to the functional benefit of the app, suggesting that using Remitly can help support loved ones. The perspective shifts to a relatable family scenario, making the ad more personal. - 00:05–00:05 00:05–00:05: The ad concludes with a call to action to download the Remitly app, reinforcing the brand's message and encouraging immediate action. The brand's perspective is maintained, focusing on driving app downloads.